Podcasts about chief optimizer

Understanding the Value of Emotion Talia Wolf is the Founder and Chief Optimizer at Getuplift, a conversion methodology funnel optimizer. Sound complex? It's actually a big “ah-ha” for brands. Her team helps brands understand their audience better to fix leaks in their funnels. Her customer-centric optimization process builds more leads, sales, and other conversions. Talia joined this episode of E-Commerce with Coffee?! to talk to host Nate Svoboda about the central driver in successful sales funnels: customer emotion. Even in B2B sales, she argues, the driving emotions will be what get customers' attention and inspire them to look at products and solutions seriously. Listen to the full episode for Talia's energetic insights. What to listen for: The interview starts with Talia's backstory. As it turns out, she first worked at a tactical social media agency. Her focus was on social ads. She drinks her coffee cold, no matter the weather. Once Talia started experimenting with conversion optimization, she experimented in an intriguing way until building her own process. Talia's optimization process is based on how and why people make purchasing decisions. Her company, Getuplift, is an agency and a training space for brands. As Talia and her business grew, she dug deeper into the psychology of purchasing. For any client she works with today, she starts by investigating that client's target audience. What are the emotions the avatar is driven by? How does the problem (or the solution) make this audience feel? Customer surveys, interviews, social listening, and even design analysis (including color psychology, emotional visuals, etc.) are all part of how Talia does what she does. Once you do all that work, Talia says, “it's clear as day what's wrong [in your funnel].” Maybe your brand is talking to the wrong customer or pitching something that the customer doesn't care about. Talia explains why brands must be “customer-led.” The question of B2B came up in the interview, too. When you make a business purchase, Talia explains, “you're still emotionally driven.” In fact, there are even more emotions involved. “What if my manager says it's terrible? What if no one likes this purchase? What if adoption is low? What if it's too expensive?” Nate also asked Talia about the biggest mistakes she tends to see in brands' funnels. Her reply was quick: focusing on the product instead of the customer. “Your product is a vehicle, not a destination.” Listen in to learn what industry uses emotion least of all. Knowing who the worst offender is gives that industry the biggest opportunity to improve. Later, Nate asks, “where does logic come in?” Even with the emotional show-stoppers, the cost or benefits of a product still play in. Talia explains just how beautifully these two things go together. Don't just say, “we have 500 templates,” she explains. Say, “get all the templates you need to achieve X, Y, and Z.” Even product specs can leverage emotion. This kind of research and strategy is not just for the biggest brands, either, and Talia explains why. Listen to the full episode for this and more! Timestamps: 0:00-0:28 Intro 0:28-1:01 Introducing the guest, Talia Wolf. 1:01-2:46 Talia's relationship with coffee 2:47-5:19 Talia's personal and professional background 5:20-8:51 Getting into the services that support brands in optimizations 8:52-12:13 How B2B sales are different than B2C 12:14-14:49 What mistakes Talia sees most 14:50-19:50 What does effective emotional targeting look like? 19:51-23:48 Types of content that use emotion better 23:49-31:57 Where does logic play in?

When you learn tricks to optimize your time, money, and travel it sometimes feels like you are winning at life.   While I love a good optimization strategy, I have found that there is nothing to optimize relationships and being human.  My hope is that this episode today helps you optimize the stuff in your life getting in the way of you connecting with other humans (or even with yourself).   Website for this episode: https://ordinarysherpa.com/092Join the Ordinary Sherpa Facebook Group to interact with other listeners.  https://www.facebook.com/groups/ordinarysherpa Our guest today is the ultimate  life hacker helping others optimize their time, money, and travel. I've listened to stories of him begging to go to boarding school, being an undercover agent to expose a pyramid scheme, creating a company in 48-hours, and even the back story on how he  convinced his wedding videographer to do his wedding for free (I guess technically it was about a $1,000).  His tenacity in the face of uncertainty is inspiring and he always seems to find unique ways to bring people together from hosting concerts, to Laid Off Camp, to speaking at South by Southwest.  He is a travel rewards guru but also looks at experiences differently.  An example is traveling the world in 8 months when he suggested to his wife to take a one-way flight with him to South Africa, couch surf as much as possible and find interesting ways to travel between cities.  After years of working in start ups and aggressively pursuing Financial Independence, he also seems to have landed as the founder and host of All the Hacks podcast.  Chris Hutchins is a dad of 2 young girls, and Chief Optimizer here to share his insights.  Chris, thank you so much for being here.  Welcome to Ordinary Sherpa   Key Takeaways A great starter travel hack: Book your room directly through the hotel.  Then email the hotel directly (the local hotel not HQ) and share more about who you are and why you are staying there.  The number of extras people receive has been in the hundreds.  Hotels are in the hospitality game.  By interacting with them you are letting them do the things they are good at, which is hospitality.  By working with them direct you make it easier for them to build a relationship with you and provide a better overall experience.   Chris shared an experience where negotiating with the added challenge of culture and language barriers led to this escalating.  Even though he was in the right, it reminded him that sometimes winning isn't saving a few bucks.   Living on $30/day did inspire finding the cheapest accommodations each night.  However if $3 meant three hours walking around town, there is a point when you have to recognize you will never get the three hours back.  Is this really the best use of all of our resources.   Time becomes more important than money when you have kids.  Finding the value of 30 minutes is very different when your total free time is less than 4 hours as compared to 10 hours each day.   One way they optimized their life with kids was to hire someone from a Craigslist to bulk prep meals.  Sometimes optimizing means figuring out what management trick we can use right now without feeling like we need to create a system that solves all of our problems forever.   While they once traveled via the cheapest flights, the filter for searching flight options now includes the cheapest + direct flight.   Being a dad, he's gotten more optimized on time strategies without sweating a small to moderate financial investment.  He's much more likely to spend time with his kids than the hours he spent researching the best option earlier in his life.   Using the Lyft driving example, Chris was able to give his time a floor value.  Putting a dollar value on each hour of his time helped him realize the negative ROI of Do-it-Yourself type implementation.   Stacking two tasks that don't need the same part of your brain is also a tip that allows him to maximize his time.  For example he might schedule a call while on a walk or listen to podcast guest he is doing research on while driving or washing the dishes.   Do a calendar audit from time to time.  What lights you up and what can go away or be stacked on top of something else.   Having a THING to talk about when meeting new people to help build relationships.  Laid off camp was the thing people were curious about.  Better yet, listen more and have the others do the talking.  Connect or Follow:Podcast: All the HacksWebsite: ChrisHutchins.comEmail: chris@allthehacks.com Twitter:@hutchinsInstagram:@chrishutchinsFacebook: @chrishutchins Resources: All the Hacks episodes referenced in this episode 52 Places: The Art of Traveling Like a Journalist and Making Every Trip Memorable Hosting Cocktail Parties, Building Relationships, Museum Hacks and Friends Newsletters Rental Cars: Saving Money, Avoiding Fees and All the Secret Tricks Pro Travel Hacks for Every Aspect of Your Next Trip Maximize Your Points: Stacking, Buyers Clubs, Redemption Hacks, and More

Regardless of its typical inclusion in most companies' quarterly goals, traffic is not the ultimate success metric — it's conversions that matter.  Talia Wolf, Founder and Chief Optimizer of GetUplift, has spent many years convincing companies to invest in conversion optimization instead of solely focusing on traffic metrics.  She helps maximize conversions using an emotional targeting framework. Emotional marketing involves digging deeper into a customer's psyche to identify how to meet them where they are.  "If you can understand how people make purchasing decisions, or any action decisions, then you can understand what they need to see on a page to be convinced," Talia tells Mike Cheng on this episode of Supercharge Marketing.  Listen to this episode to learn:  The best tactics to initiate your emotional marketing campaign How to reverse-engineer your audience's triggers and create content that resonates Ways to shift from a feature-benefit focus to emotional understanding 

In this episode(61) of Winning Strategies Playbook, our host and real estate expert Jeremy Spann interviews Urshel Metcalf, Chief Optimizer at Epic Optimized. Urshel shares his journey from childhood and into the Marines, and he talks about life after the military and what led him to his career and passion for helping business owners optimize their businesses. He also talks about the impact moments and words have on people. Plus why it's so important for him to remember and to teach others that what they do truly matters. Here is the link to Urshel's LinkedIn if you'd like to learn more! https://www.linkedin.com/in/urshelmetcalf/ (https://www.linkedin.com/in/urshelmetcalf/) If you are a new listener to Winning Strategies Playbook, we would love to hear from you. Please visit our site myexperiencedrealtor.com and let us know how we can help you today!

As the founder of GetUplift, Talia and her team provide conversion optimization services for high-growth companies using customer-centric methods, emotional targeting strategies, and data-driven analysis. Talia has been invited to teach conversion optimization on hundreds of stages such as Google, MozCon, Call To Action Conference, SearchLove, and many more and was recently listed as one of the most influential experts in conversion optimization.

  Itunes: https://geo.itunes.apple.com/us/podcast/ex-nihilo-health-podcast-fitness/id1039171317?mt=2 Why Listen? There are so many egg labels that no one knows the difference anymore. Find out the actual difference between good eggs and bad eggs in this episode. Hint: you might throw out your conventional eggs after you hear the difference. We also discuss Supplement companies and how you just can't trust any old supplement company out there. Quality ingredients and full disclosure of those ingredients  are a must for a good company. Otherwise, you might be getting sand in those pills. Lastly we touch on mobility and how becoming more mobile and doing things like Yoga can help you live longer.    Guest Bio Ryan Munsey is a mental and physical performance specialist with a degree in Food Science and Human Nutrition from Clemson University. He holds a number of job titles, including fitness model, gym owner, strength coach, freelance fitness writer, and Chief Optimizer at Natural Stacks. Find Ryan's articles and Optimal Performance Podcast at optimalperformance.com or email ryan@naturalstacks.com.   Show Notes Optimal Performance Website: http://optimalperformance.com/ Ryan Munsey Website: http://ryanmunsey.com/ Ryan's Facebook: http://facebook.com/munseyryan Ryan's Twitter: https://twitter.com/ryanmunsey Yoga for Men link: http://optimalperformance.com/man-flow-yogas-3-best-yoga-poses-to-increase-fitness/ Chickens aren't vegetarians. The truth about Egg Quality link: http://optimalperformance.com/the-truth-about-inferior-grain-fed-eggs/ The post ENH 013: Why your Egg Quality Matters, Choosing Supplements that Don’t Suck and how Mobility can add Years to Your Life with Natural Stacks’ Ryan Munsey appeared first on Ex Nihilo.

Why Listen?There are so many egg labels that no one knows the difference anymore. Find out the actual difference between good eggs and bad eggs in this episode. Hint: you might throw out your conventional eggs after you hear the difference.We also discuss Supplement companies and how you just can't trust any old supplement company out there. Quality ingredients and full disclosure of those ingredients are a must for a good company. Otherwise, you might be getting sand in those pills.Lastly we touch on mobility and how becoming more mobile and doing things like Yoga can help you live longer.Guest BioRyan Munsey is a mental and physical performance specialist with a degree in Food Science and Human Nutrition from Clemson University. He holds a number of job titles, including fitness model, gym owner, strength coach, freelance fitness writer, and Chief Optimizer at Natural Stacks. Find Ryan's articles and Optimal Performance Podcast at optimalperformance.com or email ryan@naturalstacks.com.Show NotesOptimal Performance Website: http://optimalperformance.com/Ryan Munsey Website: http://ryanmunsey.com/Ryan's Facebook: http://facebook.com/munseyryanRyan's Twitter: https://twitter.com/ryanmunseyYoga for Men link: http://optimalperformance.com/man-flow-yogas-3-best-yoga-poses-to-increase-fitness/Chickens aren't vegetarians. The truth about Egg Quality link: http://optimalperformance.com/the-truth-about-inferior-grain-fed-eggs/

In the first segment, we are doing things a little different where this week’s digital expert Matthew Silverman is going to discuss a few articles instead of couple topics.  This week, we dive into LinkedIn's newest update. Is Voice going programmatic? Not so fast ninja! It's more complex than it sounds but not impossible. Spends Forecast on Local traditional media is still at 60%, any surprise? Mobile purchases will grow 28.9% this year and account for 37% of overall retail sales growth. One year later: How AMP for Gmail can help marketers improve engagement debut. Google Chrome's Ad blocking is going international. Unified pricing and other changes on the publishers' side, need I say more?   Matthew Silverman is the Chief Optimizer at Silver Optimize. He is your to-go man in Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Social Media Marketing for eCommerce businesses.  He has an extensive background in B2B Demand Generation, Marketing Automation, Business intelligence, Email/Newsletter marketing tools, and more. I had the pleasure of partnering on a couple clients' strategy with Matthew and he is one sharp, concise, and effective ninja. Connect with: Matthew Silverman:  Linkedin  | Twitter | Website Programmatic Digest Podcast: Contact | Website | Shownote  Helene Parker: Website | LinkedIn | Twitter  

Do you know your customers? If your answer is yes, do you then base that answer on your customer personas and loads of data? Another yes? Then listen in - because you are missing out on an essential aspect: the actual human beings! Hear the founder and Chief Optimizer at Getuplift, Talia Wolf, explain how to conduct successful surveys and how to optimize your site based on those learnings.

Biohacking what is it? Why do I bang on about biohacking What I've been up to recently and my latest obsession My mates sometimes take the mickey out of me for using the word biohacking. That's okay. I am quite easy to take the mickey out of! But Biohacking can be quite an interesting way of improving your energy, wellness, performance and athletic levels. What is biohacking? There are probably plenty of fancy explanations for what biohacking is. Let me try a simpler one. Biohacking is about tweaking your diet and lifestyle to be the best version of yourself. Here's a good article about biohacking. I've used biohacking to get healthier, focus more effectively and lots more stuff. So I wanted to do a podcast about it with this fella. A former fitness model, Ryan Munsey has created and sold a performance training facility (House of Strength), written for leading fitness publications (Men’s Fitness, T-Nation, EliteFTS) is a member of the Men’s Health Fitness Council, and spends his days as the Chief Optimizer at a well known supplement company leading the way in brain health and optimization. Listen to us geek out on today's interview on Zestology. Have a great weekend and if you have any good biohacks, let me know.

Adam interviews Ryan Munsey, the Chief Optimizer at Natural Stacks. Ryan was on a 13-year fitness journey before arriving at Natural Stacks, a company that sells open source, and healthy, products. There are more obese people in 2017 than ever before, despite there being an increase in fitness professionals. It’s obvious that something within the industry is just not working, and the public knows it too. Key Takeaways: [2:20] Who is Ryan and what is Natural Stacks? [6:55] Ryan has been learning about/working on physical performance and nutrition for the last 13 years. [10:05] All of Natural Stack’s formulations are open source. Consumers know right away on the label what’s in their products. [14:25] There are more people who are overweight and obese in 2017 than at any previous point in history. [16:20] Consumers are getting smarter. They know what the media tells them about losing weight isn’t working. [19:20 Natural Stacks has a product called Ciltep. What is Ciltep, exactly, and what does it do? [22:45] Get 22% off by using the coupon code Ciltep22. Mentioned in This Episode: Naturalstacks.com Connect With the Guys Here: Instagram: @22forlifepodcast #22forlife   Dai Website NetZeroGain   Adam Website   Spencer Website  

Ryan Munsey is the Chief Optimizer for the American supplement company Natural Stacks and the host of the very popular Optimal Performance Podcast (LINK ZUM PODCAST). Before that, the well-trained nutrition and supplement expert used to be a fitness model and gym owner before he started developing his own brand as a speaker, author and self-experimenting biohacker. As one of Natural Stacks leading guys, Ryan helps develop supplements of the highest quality as well as run their successful podcast. Unfortunately, some of the Natural Stacks products are prohibited in Germany due to European novel food regulations. I got to know Ryan at the Paleo(fx) conference last year in Austin and ever since we kept in touch. We both spoke at the Biohacker Summit in Helsinki last year and then really bonded at the incredible offsite event in the Finnish countryside as described in the anecdote above. In this episode, Ryan and I talk about how to choose your supplements, which ones might make sense and which ones you should avoid. With an ever increasing amount of stuff you can take, Ryan explains his approach in choosing his stack. Natural Stacks fans will love the part where Ryan explains the working mechanisms of the company’s flagship product CILTEP as well as other products’ like Magnesium L-Threonate and Curcumin. Enjoy! SHOW NOTES 2:00 Ryan´s story and his beginnings with Natural Stacks 5:00 The supplements Ryan takes and his take on them 12:30 On exogenous ketones 14:40 What is CILTEP and how does it work? 25:00 Which supplements you should stay away from 31:00 Where the hype about taking supplements comes from 40:00 On different kinds of magnesium and symptoms of a magnesium deficiency 51:00 The best supplements for optimal performance 57:30 Effective methods for sustainable muscle building 1:04:00 Ryan’s most recent passion 1:07:00 What Ryan’s 80 year old future self would advice him today

In today’s episode, Gabriel and Heather interview guest, Ryan Munsey. Ryan is a former fitness model and gym owner turned writer, speaker, and bio hacker. He's an optimizer of human performance with a degree in Food Science & Human Nutrition from Clemson University. He is Chief Optimizer for the only open-source supplement company “Natural Stacks” and the host of the “Optimal Performance podcast”. Most of us have followed or aspired to follow the food pyramid we learned about in grade school. However, this is not the optimal model for nutrition in the 21st century, nor was it ever truly “healthy”. The topics discussed in this episode will inform nutritional health for both yourself and your clients and will include: Knowing how to feed ourselves rather than knowing what to eat Considerations for the consumption of -Proteins -Fats -Carbohydrates Practicing within the scope of our knowledge and training when it comes to nutrition -Consulting and referrals -Certifications: “Eat to Perform” or “Precision Nutrition” Resources Mark Sisson Primal Blueprint Podcast www.marksdailyapple.com website and blog Dominic D’Agostino Mike T Nelson’s Extreme Human Performance www.miketnelson.com Ryan Munsey’s resources: Optimal Performance Podcast www.naturalstacks.com The Nutrition Blueprint: Eating Right Made Simple www.naturalstacks.com

In today’s episode, Gabriel and Heather interview guest, Ryan Munsey. Ryan is a former fitness model and gym owner turned writer, speaker, and bio hacker. He's an optimizer of human performance with a degree in Food Science & Human Nutrition from Clemson University. He is Chief Optimizer for the only open-source supplement company “Natural Stacks” and the host of the “Optimal Performance podcast”. Most of us have followed or aspired to follow the food pyramid we learned about in grade school. However, this is not the optimal model for nutrition in the 21st century, nor was it ever truly “healthy”. The topics discussed in this episode will inform nutritional health for both yourself and your clients and will include: Knowing how to feed ourselves rather than knowing what to eatConsiderations for the consumption of -Proteins-Fats-CarbohydratesPracticing within the scope of our knowledge and training when it comes to nutrition -Consulting and referrals -Certifications: “Eat to Perform” or “Precision Nutrition” ResourcesMark SissonPrimal Blueprint Podcastwww.marksdailyapple.com website and blogDominic D’AgostinoMike T Nelson’s Extreme Human Performancewww.miketnelson.com Ryan Munsey’s resources:Optimal Performance Podcast www.naturalstacks.comThe Nutrition Blueprint: Eating Right Made Simplewww.naturalstacks.com

In this episode, I talk to Ryan Munsey, Chief Optimizer at NaturalStacks. We talk about nootropics, cognitive enhancement, reaching peak performance, what people often get wrong about nootropics, the steps for cognitive enhancement for beginners and vital tests that even most advanced brain performance optimizers and biohackers miss, avoiding common pitfalls, and the simple steps anyone can take to improve brain power, memory and cognitive performance.

This week we are joined by Ryan Munsey, a former athlete turned bestselling author. Ryan started his career with a degree in dietetics, and along the way, worked as a personal trainer, a nutritionist, and even a fitness model. Today, however, in addition to writing, he hosts The Optimal Performance Podcast, runs the House of Strength training facility in Roanoke, Virginia, AND, on top of all of that, serves as the Chief Optimizer of Natural Stacks, a supplement and nootropic company. He's been featured in Men's Fitness, CBS, FOX, ESPN Radio, and many more. Ryan and I really hit it off during the episode, and you can definitely tell that we're cut from the same cloth. The episode runs the gamut - from nootropics, to diet and nutrition, to supplementation, and more. A lot of the things Ryan shared, I had never even heard about before, and I found myself learning a lot more than even I expected. I can confidently say that after hearing this episode, you'll have a much better grasp on how to boost your mental and physical performance.

My guest on today's podcast, Ryan Munsey, is a former fitness model and gym-owner-turned writer, speaker, and biohacker. He's a mental and physical performance specialist with a degree in Food Science & Human Nutrition from Clemson University, and a wealth of knowledge on topics such as smart drugs, lucid dreaming, unconventional strength training and cardiovascular training techniques, and dirty secrets in the supplement industry. Ryan is also the Chief Optimizer at and host of the . During our discussion, you'll discover: -Why Ryan thinks most people shouldn't eat breakfast...[6:10] -The strange and shocking history of corn flakes...[20:50] -How to "hack" yourself into a state of lucid dreaming...[22:20] -How Ryan uses resistance bands to get strength breakthrough...[31:00] -The concept of something called "Hurricane training" for a huge boost in cardiovascular fitness...[39:24] -How Ryan stays lean when he can't workout... [45:45] -Ryan's unique personal "smart drug" stack that he uses...[53:00] -Why you should use caution when you see the word "proprietary" on a supplement label (and other dirty secrets of the supplements industry)...[62:10] -And much more! Resources from this episode: -r - - - - - - - - - - - - (use 15% discount code BEN15 on anything) Do you have questions, comments or feedback for Ryan or me? Leave your thoughts at and one of us will reply!

Optimize – to make the best or most effective use of a situation, an opportunity, or a resource. Sounds great, right? Who wouldn’t want to optimize his or her business or life? The question, though, is how? That’s where Jonathan Smith shines. Along the way, he even picked up a nickname — the Chief Optimizer! … Continue reading "029 – The Secret to Optimizing Your Business and Life: Jonathan Smith, CEO of ChiefOptimizer"