Supercharge Marketing

What's the best way to think about supercharging your content? You can find the answer in a bucket of Legos. IKEA's principal content strategist Timi Stoop-Alcala has a structural blueprint for repurposing content, leveling up how we think about omnichannel, and crafting human-centric content that captivates and converts. On the podcast, Timi gets modular on the meaning of modeling content. Not only is it critical for effective marketing and content strategies, it keeps your content from being boring. Listen to this episode to learn: The human-centric truth about good marketingWhy Lego provides the best blueprint for structuring your contentHow structured content is the key for a unified strategy across a global brand Check the new and improved Supercharge on the video version of this episode on Youtube! No time in the day? We have a TLDR blog highlighting the takeaways and need to knows. ABOUT THIS PODCAST Supercharge Marketing is your podcast for all things B2B marketing! Be a fly on our wall and listen as our host Pius Chan chats with experts from all marketing backgrounds. We dive deep into purposeful content that drives revenue, establishes your brand, and puts marketing at the top. This podcast was created by marketers, for marketers. So, kick back, relax, and let's dive into the world of marketing together! BROUGHT TO YOU BY LUMEN5 Lumen5's AI video creator makes it easy for anyone to create highly engaging video content in minutes. Choose from hundreds of themed templates and use our AI tools to kickstart your creativity and make videos for content marketing, thought leadership, and brand awareness in a snap.

Welcome to the Season 2 finale of the Supercharged Marketing Podcast, where we've compiled the best snippets around the topic of AI from all our past guests. We explore the past, present, and future of AI with insights from industry leaders and address any questions that arose about the sentiment among marketers—fear or excitement—regarding AI. How did these industry experts realize the opportunities AI presents for efficiency and effectiveness? Instead of viewing AI as a job replacement, they saw AI as a collaborative assistant. Listen in as they discuss the evolution of AI tools like ChatGPT, highlighting their impact on video creation, content personalization, and data processing. Check the new and improved Supercharge on the video version of this episode to see our new look on Youtube. No time in the day? We have a TLDR blog highlighting the takeaways and need to knows. ABOUT THIS PODCAST Supercharge Marketing is your podcast for all things B2B marketing! Be a fly on our wall and listen as our host Pius Chan chats with experts from all marketing backgrounds. We dive deep into purposeful content that drives revenue, establishes your brand, and puts marketing at the top. This podcast was created by marketers, for marketers. So, kick back, relax, and let's dive into the world of marketing together! BROUGHT TO YOU BY LUMEN5 Lumen5's AI video creator makes it easy for anyone to create highly engaging video content in minutes. Choose from hundreds of themed templates and use our AI tools to kickstart your creativity and make videos for content marketing, thought leadership, and brand awareness in a snap.

If you're not using a video-heavy content marketing strategy, ask yourself why. It definitely shouldn't be about cost, because that's steadily decreased over the last two decades as video marketing has been on the rise. Now we're at a point where video is king, and any content marketers who haven't adopted it as part of their content strategy are missing out big time. But what does it really take to adopt a video-first mindset? And is it enough on its own? Chris Kopech, the go-to Video Guy and proud Lumen5 customer, shares his insights into why even challenging economic environments needn't be a death knell for B2B marketers, so long as there's a smart, well-executed strategy behind video-based content creation. Check the new and improved Supercharge on the video version of this episode to see our new look on Youtube. No time in the day? We have a TLDR blog highlighting the takeaways and need to knows. ABOUT THIS PODCAST Supercharge Marketing is your podcast for all things B2B marketing! Be a fly on our wall and listen as our host Pius Chan chats with experts from all marketing backgrounds. We dive deep into purposeful content that drives revenue, establishes your brand, and puts marketing at the top. This podcast was created by marketers, for marketers. So, kick back, relax, and let's dive into the world of marketing together! BROUGHT TO YOU BY LUMEN5 Lumen5's AI video creator makes it easy for anyone to create highly engaging video content in minutes. Choose from hundreds of themed templates and use our AI tools to kickstart your creativity and make videos for content marketing, thought leadership, and brand awareness in a snap.

Millennials kill everything (sorry), including traditional marketing–but in a good way. Christina Minshull, founder of The Brand Audit, is an expert at telling brand stories and says that, nowadays, there's no other way to do it than to tap into the people making decisions behind the brand.  Taking us away from the stuffy boardrooms of the past, join Christina and Pius as they explore our era of faster, more casual marketing–the core of “Business to Human”. - Check the new and improved Supercharge on the video version of this episode to see our new look! No time in the day? We have a TLDR blog highlighting the takeaways. - ABOUT THIS PODCAST Supercharge Marketing is your podcast for all things B2B marketing! Be a fly on our wall and listen as our host Pius Chan chats with experts from all marketing backgrounds. We dive deep into purposeful content that drives revenue, establishes your brand, and puts marketing at the top. This podcast was created by marketers, for marketers. So, kick back, relax, and let's dive into the world of marketing together! - BROUGHT TO YOU BY LUMEN5 Lumen5's AI video creator makes it easy for anyone to create highly engaging video content in minutes. Choose from hundreds of themed templates and use our AI tools to kickstart your creativity and make videos for content marketing, thought leadership, and brand awareness in a snap. Try it for free or use code SUPERCHARGE10 for 10% off our annual plans forever!

When the going gets tough, brand marketing usually gets booted right out of the marketing strategy.

Attribution, creation, and distribution, oh my! Alice Ko is a strategic marketing leader who can track the whole journey from content all the way to conversion. She chatted with Pius and took us down the yellow brick road to #gettinggood.

People say B2B content is “unwatchable”, “boring”, and “rigid”, but it doesn't have to be. Award-winning Creative Director superstar Joel Alcala is here to spill all the tea.

Leveraging the power of data is the secret weapon for success. From achieving executive-level buy-in to driving pipeline and attribution, data-driven marketing has the power to elevate and rapidly grow both your marketing function and your organization.  Stephen Midgley, Invafresh's Vice President of Marketing, fosters a two-decade-long career delivering on increased brand awareness, pipeline attribution, and accelerated growth. His approach is founded on marketing attribution, data, and facilitating productive and compelling discussions with C-suite and Sales teams alike to initiate a cohesive strategy that drives revenue.  “If you can speak to the data points, it really helps clarify your thinking,” he says. “It really gives you a sense of authority that marketing knows what they're doing.” From the best time to speak to your customers, to best practices for a more objective approach to marketing, this episode of Supercharge Marketing focuses on how marketers can leverage data as the currency for growth and alignment across your organization. Join us to learn: How to use data to show pipeline attribution and justify budgetWhy marketers should create assets based on the needs of the sales team How to best implement new technology to support data-driven decision making Don't have all the time in the world? Check out the TLDR version on our blog. Enjoyed this conversation? New episode every month! Hit subscribe so you never miss an episode, and follow Lumen5 on LinkedIn for future updates! #SuperchargePodcast About Stephen: Stephen is a strategic business leader with broad functional and organizational experience in marketing. With over 20 years' experience leading initiatives that deliver increased brand awareness, generate pipeline, and accelerate revenue growth, Stephen has a proven track record for identifying opportunities for process improvement and crafting innovative solutions. Connect with Stephen here. About This Series: The Supercharge Marketing series is for B2B Marketers who believe in the power of brand and storytelling. Featuring no-B.S. conversations from marketing experts who dare to do things differently, this series will leave you feeling inspired and ready to amplify your marketing strategy to thrive and stand out in the rapidly evolving world of marketing. About Lumen5: This podcast is brought to you by Lumen5, a video creator made by marketers, for marketers. Used by thousands of businesses, Lumen5 makes it easy to make videos for content marketing, thought leadership, and brand awareness in a snap. Supercharge your content strategy today. Try Lumen5 for free or use code SUPERCHARGE10 for 10% off our annual plans forever!

Ultra targeted content engages audiences better–but growing a global brand with a small marketing team means that it needs to be balanced with the art of repurposing without sacrificing quality. Cheryl Martel knows this firsthand. As the Global Head of Content for leadership advisory and executive recruiting firm Egon Zehnder, Cheryl is a longtime storyteller and one of a two-person content marketing team. With audiences all over the world, she's had to balance a narrow focus on expert-level topics that resonate with her audience, while developing repurposing skills that allow her team to grow a healthy presence across channels. “I would rather hit with a small percentage of people and have those people engage, versus [putting] it out to the masses and it didn't really land for anybody because it wasn't targeted enough. And so that's usually a big part of the conversation: Let's figure out the audience.” Listen to this episode to learn: How smaller audiences can be key to targeted growthHow a video strategy goes a long way in your repurposing effortsWhy extending your content's shelf life is key to growth marketingHow to use industry experts to speak to a more senior audience Don't have all the time in the world? Check out our TLDR version on our blog. Enjoyed this conversation? New episode every month! Hit subscribe so you never miss an episode, and follow Lumen5 on LinkedIn for future updates! #SuperchargePodcast About Cheryl: Cheryl Martel is the Global Head of Content for Egon Zehnder, a leadership advisory and executive recruiting firm. She knows firsthand that growing a global brand with a small marketing team is all about the balance between the art of repurposing and content quality. With audiences all over the world, Cheryl works to to balance a narrow focus on expert-level topics that resonate with her audience, allowing her team to grow a healthy presence across channels. Connect with Cheryl here. About This Series: The Supercharge Marketing series is for B2B Marketers who believe in the power of brand and storytelling. Featuring no-B.S. conversations from marketing experts who dare to do things differently, this series will leave you feeling inspired and ready to amplify your marketing strategy to thrive and stand out in the rapidly evolving world of marketing. About Lumen5: This podcast is brought to you by Lumen5, a video creator made by marketers, for marketers. Used by thousands of businesses, Lumen5 makes it easy to make videos for content marketing, thought leadership, and brand awareness in a snap. Supercharge your content strategy today. Try Lumen5 for free or use code SUPERCHARGE10 for 10% off our annual plans forever!

Executive buy-in and a strategic content program are the magic ingredients for driving growth. Ten Speed Co-Founder and CEO Nate Turner built the inbound engine that scaled Sprout Social to $100m ARR, and now consults for companies like Help Scout, Zylo, Hologram and Popular Pays. In this episode, he shares his strategies for B2B marketers and how to best utilize content for successful growth marketing: sometimes, the best course of action is to not to create new content. “How do you have the foundation, the technical, the systems, the team… all the way through to measurement and knowing where to invest and becoming part of a bigger, bigger brand?” Listen to this episode to learn:  Why executive buy-in can be more important than the content itselfWhy content decay is such a big problem and what to do about itHow to identify and spend more time engaging on the platforms you should use Don't have all the time in the world? Check out our TLDR version on our blog. Enjoyed this conversation? New episode every month! Hit subscribe so you never miss an episode, and follow Lumen5 on LinkedIn for future updates! #SuperchargePodcast About Nate: Nate Turner is the co-founder and CEO of Ten Speed - a content marketing & SEO agency for SaaS companies. Prior to starting Ten Speed in 2020, Nate spent 9 years at Sprout Social building and scaling the inbound engine to $100m ARR and consulted for companies like Help Scout, Zylo, Hologram & Popular Pays. Connect with Nate here. About This Podcast: The Supercharge Marketing podcast is for B2B Marketers who believe in the power of brand and storytelling. Featuring no-B.S. conversations from marketing experts who dare to do things differently, this podcast will leave you feeling inspired and ready to amplify your marketing strategy to thrive and stand out in the rapidly evolving world of marketing. About Lumen5: This podcast is brought to you by Lumen5, a video creator made by marketers, for marketers. Used by thousands of businesses, Lumen5 makes it easy to make videos for content marketing, thought leadership, and brand awareness in a snap. Supercharge your content strategy today. Try Lumen5 for free or use code SUPERCHARGE10 for 10% off our annual plans forever!

AI tools like ChatGPT exploded in popularity, but as the hype begins to fade, many B2B marketers are left wondering if it fits into their workflow–or if it needs to be used at all.  First, we have to make sure we're asking the right questions and looking at AI in the right light. Lumen5 co-founders Chris Bowal and Michael Cheng have been working on AI tools for businesses since 2017, and they dive into these new developments to help us understand the role that AI tools can play for forward-thinking marketers and companies.  “I think a very common question that we're hearing nowadays is “I don't want to fall behind. How can we incorporate AI into our business?" And I actually think that is perhaps the wrong question to ask." Key discussions covered in this episode include: What the future of marketing roles may look like with AI in the pictureHow to shift your thinking around AI: from risk to strategic and creative assetThe importance of putting guardrails in place for your AI tools Don't have all the time in the world? Check out our TLDR version on our blog. Enjoyed this conversation? New episode every month! Hit subscribe so you never miss an episode, and follow Lumen5 on LinkedIn for future updates! #SuperchargePodcast About Chris: The co-founder and Head of Product at Lumen5, Chris focuses on how design, automation, and user experience can work together to create next generation tools for video storytelling. He has led product teams tackling complex problems for over 10 years and enjoys out-of-the-box thinking. Connect with Chris here. About Mike: A serial entrepreneur, Mike is the CEO and Co-founder of Lumen5, a revolutionary online video creation platform with over 1M users. Built upon the goal of democratizing video, Lumen5 has scaled rapidly and has been named one of Canada's top 100 fastest-growing companies. Connect with Mike here. About This Podcast: The Supercharge Marketing podcast is for B2B Marketers who believe in the power of brand and storytelling. Featuring no-B.S. conversations from marketing experts who dare to do things differently, this podcast will leave you feeling inspired and ready to amplify your marketing strategy to thrive and stand out in the rapidly evolving world of marketing. About Lumen5: This podcast is brought to you by Lumen5, a video creator made by marketers, for marketers. Used by thousands of businesses, Lumen5 makes it easy to make videos for content marketing, thought leadership, and brand awareness in a snap. Supercharge your content strategy today. Try Lumen5 for free or use code SUPERCHARGE10 for 10% off our annual plans forever!

When you're facing a recession, the last thing on your mind is what opportunities lie ahead. Instead, you're probably thinking about how to simply stay alive. But Pius Chan, Head of Growth at Lumen5, believes marketers are uniquely positioned to thrive. “How do we get that runway? How do we earn enough revenue to do the things we want to do? In times like this, marketers need to become revenue generators,” he says in this episode of Supercharge Marketing. Pius knows there are challenges ahead, but he believes the best way to thrive in uncertainty is to tell different stories. Listen to this episode to learn:  How to reposition marketing strategies in a time of great change and uncertaintyHow you should approach content creation and repurposingHow the best marketers use AI tools most effectively Don't have all the time in the world? Check out our TLDR version on our blog. Enjoyed this conversation? New episode every month! Hit subscribe so you never miss an episode, and follow Lumen5 on LinkedIn for future updates! #SuperchargePodcast About Pius: The Head of Growth at Lumen5, Pius manages the go-to-market strategy and GTM teams: Marketing, Sales, and Customer Experience. His experience of 20+ years in B2B tech makes him well-versed in the holistic understanding of the buyer's journey: from lead to loyalty and from awareness to advocacy. Connect with Pius here. About This Podcast: The Supercharge Marketing podcast is for B2B Marketers who believe in the power of brand and storytelling. Featuring no-B.S. conversations from marketing experts who dare to do things differently, this podcast will leave you feeling inspired and ready to amplify your marketing strategy to thrive and stand out in the rapidly evolving world of marketing. About Lumen5: This podcast is brought to you by Lumen5, a video creator made by marketers, for marketers. Easily make videos for content marketing, thought leadership, and brand awareness in a snap. Used by thousands of businesses, supercharge your content strategy today. Try Lumen5 for free or use code SUPERCHARGE10 for 10% off our annual plans forever!

In every crisis lies an opportunity for those who can adapt. Identification of risks, scenario planning and watching for early warning signs are approaches all marketers can take, regardless of circumstance.  As an independent board director of both public and private companies with no fewer than four different successful IPOs under her belt, Carol Meyers is the go-to for triple-digit revenue growth and billions in investor returns. Her industry-spanning consultancy and advisory services make her the ideal person to quiz on top marketing, planning and sales strategies. Sneak Peek: “You have to try to help people to go back to the data, which means you need to really understand your customer, your results, and how those two things connect together so that you can show people — even if they disagree with something that marketing is doing — why you're doing it, and why that makes sense from the customer's point of view. If you can help people get back to the customer's point of view (versus their own personal point of view), it really, really helps.” Key discussions covered in this episode include: How marketers are often the tip of the spear on new strategiesWhat to do to adjust your marketing strategy in times of big changeWhy MQLs aren't everything and what marketers should focus on instead Don't have all the time in the world, but still want great insights? Check out our TLDR version on our blog. Enjoyed this conversation? New episode every 3 weeks! Hit subscribe so you never miss an episode, and follow Lumen5 on LinkedIn for future updates! #SuperchargePodcast About Carol: An independent board director for public and private companies, CMO and go-to-market coach, Carol also coaches CEOs and C-suite executives in IPOs, acquisitions, strategic planning, sales strategy and more. Connect with Carol here. About This Podcast: The Supercharge Marketing podcast is for B2B Marketers who believe in the power of brand and storytelling. Featuring no-B.S. conversations from marketing experts who dare to do things differently, this podcast will leave you feeling inspired and ready to amplify your marketing strategy to thrive and stand out in the rapidly evolving world of marketing. About Lumen5: This podcast is brought to you by Lumen5, a video creator made by marketers, for marketers. Easily make videos for content marketing, thought leadership, and brand awareness in a snap. Used by thousands of businesses, supercharge your content strategy today.

In a world where every startup is using innovative technology to disrupt the status quo, how can you ensure that your idea stands above the rest? Josh Lowman believes that the answer to cutting through the noise lies in category design and creation.  As founder of Gold Front, a San Francisco based category design studio, Josh has worked with over 40 C-suite executives and their teams to create new categories and market them to their customers.  Sneak peek: “To me, the definition of something that's disruptive is, it's categorically different,” says Josh. He argues that if you aren't creating a new category of solutions that can solve unique customer needs, you may be leaving critical opportunities (and dollars) on the table. Category design goes beyond product positioning; it's a North Star that executives can lean on “to animate and lead their entire company.” It's the core DNA of the business and requires company-wide support — from product to marketing to sales — in order to succeed.  Key discussions covered in this episode include: How to create a category in three stepsHow to market your category and convert customersCommon mistakes to avoid when creating a category3 key questions you need to ask when creating your categoryWhy category creation does not equal product positioningHow to weave your category story into your brand strategy Don't have all the time in the world? Check out our TLDR version on our blog. Enjoyed this conversation? New episode every 3 weeks! Hit subscribe so you never miss an episode, and follow Lumen5 on LinkedIn for future updates! #SuperchargePodcast About Josh: Josh Lowman is the Founder and CEO of Gold Front. As founder of Gold Front, a San Francisco based category design studio, Josh has worked with over 40 C-suite executives and their teams to create new categories and market them to their customers. Connect with Josh here. About This Podcast: The Supercharge Marketing podcast is for B2B Marketers who believe in the power of brand and storytelling. Featuring no-B.S. conversations from marketing experts who dare to do things differently, this podcast will leave you feeling inspired and ready to amplify your marketing strategy to thrive and stand out in the rapidly evolving world of marketing. About Lumen5: This podcast is brought to you by Lumen5, a video creator made by marketers, for marketers. Easily make videos for content marketing, thought leadership, and brand awareness in a snap. Used by thousands of businesses, supercharge your content strategy today. Use code SUPERCHARGE to get 20% off your first 3 months.

Unlike most B2B SaaS companies, Later doesn't rely on its sales team to drive revenue. In fact, it doesn't even have a sales team. Instead, Later closes deals using a highly effective content strategy that aims to provide users with the right content through each step of the buyer journey.  Later's former editorial lead, Jill Warren, joins us to dive deep into how she and her team built a content marketing engine that attracts over 2 million sessions per month to the Later blog. Her secret? Connecting content strategy with social media savvy.  Sneak peek:  "You have to take that leap of faith, that if I invest in my community enough, build a brand personality and develop that element of loyalty and trust, the revenue will come […] It's hard to do but if you don't do it, then you're ultimately going to be running behind and eventually you'll get overtaken by people who are willing to innovate and take that risk." - Jill Warren Key discussions covered in this episode include: How to create revenue-generating contentBest practices for repurposing content across different social channelsHow to build a loyal social community around your productWhy dedicating time to your freelance contributors is always worth itWhy you shouldn't let your competitors keep you from getting creative on social mediaHow to create fresh content for each social channelHow B2B companies can learn from their B2C counterparts and focus on the human aspect of social media. Don't have all the time in the world, but still want great insights? Check out our TLDR version on our blog. Enjoyed this conversation? New episode every 3 weeks! Hit subscribe so you never miss an episode, and follow Lumen5 on LinkedIn for future updates! #SuperchargePodcast About Jill: Jill Warren was the former Editorial Manager of Content Marketing at Later, an all-in-one social media management and scheduling tool. She managed Later's content marketing hub, specialising in social media trends and growth tips for social media managers, creators and influencers, and small business owners. Connect with Jill here. About This Podcast: The Supercharge Marketing podcast is for B2B Marketers who believe in the power of brand and storytelling. Featuring no-B.S. conversations from marketing experts who dare to do things differently, this podcast will leave you feeling inspired and ready to amplify your marketing strategy to thrive and stand out in the rapidly evolving world of marketing. About Lumen5: This podcast is brought to you by Lumen5, a video creator made by marketers, for marketers. Easily make videos for content marketing, thought leadership, and brand awareness in a snap. Used by thousands of businesses, supercharge your content strategy today. Use code SUPERCHARGE to get 20% off your first 3 months.

James Mulvany is an endless resource about all things podcasting. As Founder of podcast.co and matchmaker.fm, two platforms designed to maximize the success of podcasts, we've lured him into sharing all the tips and tricks of succeeding in the B2B podcasting world. Sneak peek: "It's a case of identifying your market, trying to reach people who are maybe looking for a solution to a problem, or identifying some of the common pain points or the common questions that your customers have, and trying to solve them in an informative and entertaining way." - James Mulvany Key discussions covered in this episode include: How to successfully position yourself in the B2B podcast space and stand out amongst competitorsCreative examples of B2B companies who have successfully launched podcastsThe importance of building a podcast strategy and some principles and practices to followMeasuring the success of a podcast and how to tie that to the overall company goalsThe benefits of being a guest on external podcasts and how to position yourself as a thought leader Enjoyed this conversation? New episode every 3 weeks! Hit subscribe so you never miss an episode, and follow Lumen5 on LinkedIn for future updates! #SuperchargePodcast About James: James Mulvany is a successful entrepreneur based in Manchester, UK. Over the past 10 years, he has built multiple internet companies - primarily in the audio space. His current portfolio include; Podcast.co, MatchMaker.fm & Radio.co and he recently launched a full-service agency, Cue Podcasts, to provide podcast production and live audio solutions for brands. Connect with James here. About This Podcast: The Supercharge Marketing podcast is for B2B Marketers who believe in the power of brand and storytelling. Featuring no-B.S. conversations from marketing experts who dare to do things differently, this podcast will leave you feeling inspired and ready to amplify your marketing strategy to thrive and stand out in the rapidly evolving world of marketing. About Lumen5: This podcast is brought to you by Lumen5, a video creator made by marketers, for marketers. Easily make videos for content marketing, thought leadership, and brand awareness in a snap. Used by thousands of businesses, supercharge your content strategy today. Use code SUPERCHARGE to get 20% off your first 3 months. To read the transcript for this episode, click here.

In the B2B marketing world, organizations that harness the power of thought leadership can leverage this to drive their business forward. However, building a thought leadership brand can be daunting. Enter Mark Raffan, a highly successful serial entrepreneur and lover of marketing, negotiation and thought leadership. Having coached executives and teams in some of the largest companies in the world, Mark shares some advice on how to get started, as well as some hot takes on some of the things you can do to get it right. Sneak peek: "For anyone who's thinking about developing a thought leadership brand, I want you to start by thinking about the one thing in your industry that you would chop down with a sword. Then start to think about why you feel that way and what the logic behind it is. Then start thinking about the kind of content that you can build off of this." - Mark Raffan Key discussions covered in this episode include: The definition of thought leadership and how B2B companies can build thought leaders to help amplify their brandHow to successfully distribute content via social media marketing, and some specific examples that you can get started onTips and tricks on what to avoid and lean into, and how to stand out without being too controversialNegotiation as a long-lost cousin of marketing, and how some of the principles overlap Enjoyed this conversation? New episode every 3 weeks! Hit subscribe so you never miss an episode, and follow Lumen5 on LinkedIn for future updates! #SuperchargePodcast About Mark: Mark is a serial entrepreneur and lover of marketing and thought leadership. Mark is an expert in negotiation, influence, and persuasion. He has coached executives and teams in some of the largest companies in the world, such as Zendesk, Nike, Citi Bank, The Sasha Group, Salesforce, The US Army, LinkedIn, and Humana. Mark has been featured in Entrepreneur, Forbes, Thrive Global, Supply and Demand Chain Executive Magazine (as a 2019 pro-to-know), and has appeared on dozens of podcasts, including Make it Happen Mondays, The Brutal Truth About Sales, and The Insider's Guide to Finance. About This Podcast: The Supercharge Marketing podcast is for B2B Marketers who believe in the power of brand and storytelling. Featuring no-B.S. conversations from marketing experts who dare to do things differently, this podcast will leave you feeling inspired and ready to amplify your marketing strategy to thrive and stand out in the rapidly evolving world of marketing. About Lumen5: This podcast is brought to you by Lumen5, a video creator made by marketers, for marketers. Easily make videos for content marketing, thought leadership, and brand awareness in a snap. Used by thousands of businesses, supercharge your content strategy today. Use code SUPERCHARGE to get 20% off your first 3 months. To read the transcript for this episode, click here.

Regardless of its typical inclusion in most companies' quarterly goals, traffic is not the ultimate success metric — it's conversions that matter.  Talia Wolf, Founder and Chief Optimizer of GetUplift, has spent many years convincing companies to invest in conversion optimization instead of solely focusing on traffic metrics.  She helps maximize conversions using an emotional targeting framework. Emotional marketing involves digging deeper into a customer's psyche to identify how to meet them where they are.  "If you can understand how people make purchasing decisions, or any action decisions, then you can understand what they need to see on a page to be convinced," Talia tells Mike Cheng on this episode of Supercharge Marketing.  Listen to this episode to learn:  The best tactics to initiate your emotional marketing campaign How to reverse-engineer your audience's triggers and create content that resonates Ways to shift from a feature-benefit focus to emotional understanding 

Freelancers may know him for his hilarious (and sometimes painfully accurate) Twitter account, but Brooklin Nash isn't just a witty commentator on life as a writer; he's also a seasoned content strategist with an impressive list of B2B SaaS clients.  Brooklin believes marketers are too often stuck in the grind of churning out lead gen content. He's an advocate for taking a step back: “It's [about] taking a bigger picture and making sure you're actually offering something unique,” he says.  In his experience, B2B companies see the best results when they invest in creating deeper content, including thought leadership pieces. Listen to this episode to learn:  why content marketers shouldn't work in silos which content trends are worth watching how to engage teams to ensure more meaningful (and more fully embraced) content

The days of detached, templated social media posts are over. Nick Bennett says it's all about creating digital experiences for B2B prospects and letting your personality come through online. As Director of Field, Community, and Partner Marketing at Alyce — an AI-powered gift-giving platform — he's paving the way for a new generation of field marketers.  No longer solely event-driven, field marketing is now about working cross-functionally with sales, finance, and ops to help drive revenue — essentially,“full-stack marketing.” Listen to this episode to learn:  how to build a sales-focused ABM strategy that incorporates digital, creative, and eventswhy the follow-up to a marketing gift is crucialhow leaning on your passions can drive your personal brand Episode Summary:  The days of detached, templated social media posts and handing out brochures at conferences are over. Nick Bennett says it's all about creating digital experiences for B2B prospects and letting your personality come through online. “It's about creating an experience for someone to get to know them as a human. Whether they need that product today or three quarters from now, they're going to keep you in mind because you didn't just try to pitch them.” As Director of Field, Community, and Partner Marketing at Alyce, an AI-powered gift-giving platform. The team at Alyce believes that sending exactly the right gift is more impactful than the typical, impersonal touchpoints on which some marketing strategies rely. Alyce uses an algorithm to discover exactly the type of gift a prospect would be most likely to enjoy based on their public-facing social profiles. Using the power of personalized gifting, Nick is paving the way for a new generation of field marketers who work cross-functionally with sales, finance, and ops to help drive revenue. He calls this approach “full-stack marketing.” In this episode of Supercharge Marketing, Nick and Lumen5's Dani Hao discuss the shift from event-driven to experience-driven field marketing. He shares practical tips for creating an experience in a digital world, why having a personal brand on LinkedIn is the best way to convert, and how to increase click-through rates on sales prospecting gifts by as much as 35%. He also reveals his biggest campaign failure.  In this episode, you'll get inspired to start sending gifts and building your personal brand so you can go from counting touchpoints to wowing prospects with unforgettable experiences.

Working around the globe while scrappily promoting brands and events taught PR veteran Jim James, founder of EASTWEST PR, what it takes to get noticed. Your customers want content about issues they care about, made by people who care about them. But too many businesses focus on what's internally appealing and forget who it's for, Jim says on this episode of Supercharge Marketing. Instead, B2B marketers will get better results by consistently creating, repurposing, and distributing content far and wide — i.e., showing up for their audiences. Listen to this episode to learn:  How to clear any generational resistance to tech and fearlessly promote your businessWhy you're missing out if you aren't creating sensory-rich contentTips for wisely repurposing your existing content

Mark Huber, Director of Growth at Metadata, shares the secrets behind the successful virtual B2B marketing summit he helped build: DEMAND 2021.  Metadata's goal was to plan an online event the team would want to attend themselves. To achieve this, they started by solidifying relevant topics, then seeking top-notch speakers.  Mark believes transparency and personal connection were part of what made this inaugural event so popular — the team exceeded their goal of 4,000 registrants and had a show rate around 40%.   Listen to this episode to learn:  what Metadata focused on when planning its virtual summithow the team got the biggest names in marketing to speak at the eventwhy thinking long-term is the best strategy in B2B marketing

SEO used to be “so cookie-cutter, so cut and dry,” says Bernard Huang, CEO and Co-founder of Clearscope, a content optimization tool. But that's rapidly changing.  It's now tougher than ever to improve your page's ranking by faking it. “We're at an algorithm that's more or less ungameable,” he says on the inaugural episode of Supercharge Marketing. Bernard believes B2B companies should create content that quells people's curiosity and mirrors the shift from technical SEO to intent-rewarding SEO. Listen to this episode to learn:  what to do instead of trying to game the search engineswhich types of content to create and whenhow to pump up your “delight factor” (to improve retention)

The way we consume content is rapidly evolving and brands looking to get an edge over the competition must master video. Mike Cheng, CEO, and Co-founder of Lumen5, believes snappy, shareable content formats like bite-sized video snippets are sounding the death knell to the traditional blog. “It can be very daunting to think about how to build a successful video brand — that could take years — but it's one video at a time, and that's the answer to how you build a video content empire,” says Mike. In this episode of Supercharge Marketing, you'll learn: why video is set to dominate the marketing world the importance of finding out which content formats your customers prefer how you can make your brand stand out with powerful multimedia content