Podcast appearances and mentions of dave tell

The Context of White Supremacy welcomes Dr. Dave Tell. Co-Director of the Institute for Digital Research in the Humanities, Dr. Tell's work “focuses on issues of race, memory, and the digital humanities. Since 2014, [he's centered] on the legacy of the murder of Emmett Till in the Mississippi Delta. As a long-time partner with the Emmett Till Memorial Commission of Tallahatchie County, Inc., Dr. Tell's work has a strong public focus.” Gus was motivated to read his 2019 publication, Remembering Emmett Till, after hearing a recent report where Till's attempted family alleges that Suspected Racists are currently financially profiting from landmarks and memorials to the lynching. Dr. Tell's work is uniquely and meticulously focused on the correlation between geography and local White Supremacy/Racism in the Mississippi Delta. He highlights the role of the black journalists like Moses Newson, Clotye Murdock Larsson, Simeon Booker, Ruby Hurley, and even activists Medgar Evers and Dr. T. R. M. Howard who all helped reveal truth about the Racist White Goons who lynched Till in Sunflower County, Miss. We even note the heroic efforts of privileged black male Willie Reed, who heard the murder happening on the plantation/property of Leslie Milam, brother of one of the killers. #BrettFavre #GoonSquad #TheCOWS15Years INVEST in The COWS – http://paypal.me/TheCOWS Cash App: https://cash.app/$TheCOWS CALL IN NUMBER: 605.313.5164 CODE: 564943#

Dave Tell, author of Remembering Emmett Till, takes us inside the newly released documents exposing the           dubious dealings of a journalist covering Till's lynching nearly 70 years ago.

It took nearly fifty years before a single dollar was spent on commemorating Emmett Till in the state of Mississippi where he was brutally murdered in August 1955.  Dave Tell, University of Kansas Professor and author of Remembering Emmett Till, argues that we can't understand the remembering and forgetting of Emmett Till in the Mississippi Delta where he died without considering the natural and built environment.  From the Tallahatchie River where the fourteen-year-old boy's body was sunk to Bryant's Grocery and Meat Market where the story was set in motion, the buildings and natural features of the Mississippi Delta have had a profound impact on memory of Emmett Till.  

In August 1955 Emmett Till was abducted from his uncle's home, tortured, shot, bound by barbed wire to a cotton gin fan and sunk in the Tallahatchie River.  The outrage triggered by the photo of the mangled remains of the fourteen-year-old boy's body in the open cassette at the funeral in Till's native Chicago rallied many to the cause of the nascent civil rights movement.  University of Kansas Professor Dave Tell, author of Remembering Emmett Till, helps us understand the forces that broke the decades long silence in the Mississippi Delta where the murder took place.  The built and natural environment of the Delta, Tell argues, has had a profound influence on the memory and legacy of the murder.  For my full conversation with Dave Tell, tune into the April 2nd episode of Realms of Memory. 

In case you've ever wanted to know Dave + Joyce's secrets to staying [happily] married for decades, this is the episode you've been waiting for! Today they share the good, bad and ugly of their early years together, how they learned to pray effectively about their marriage, plus a hilarious disagreement over Dave's shirt that gave us all a good laugh. Whether you're single, married, divorced or somewhere in between, Dave + Joyce's stories and life lessons will give you tools to help you grow in your relationships.

In case you've ever wanted to know Dave + Joyce's secrets to staying [happily] married for decades, this is the episode you've been waiting for! Today they share the good, bad and ugly of their early years together, how they learned to pray effectively about their marriage, plus a hilarious disagreement over Dave's shirt that gave us all a good laugh. Whether you're single, married, divorced or somewhere in between, Dave + Joyce's stories and life lessons will give you tools to help you grow in your relationships.

We are kicking off our 3rd series with a bang! Today we chat to Steve and Dave - the ‘Happy Pear' about their story, a dive in deep to the future around food, mental health and how it affects our mood. Prepare to be super inspired - these guys are awesome.

Richard Paige sits down with this year’s presenter of the annual Brigance Forum Lecture, Dr. Dave Tell, discussing the impact of Emmett Till on the Civil Rights Movement, speaking as a guest at Wabash, and the cultural importance of storytelling (Episode 295).

Welcome to the first episode in a special 5 part series. Over the course of these next 5 episodes, you’ll get to hear an interview between Russell Brunson and Josh Forti about the book “Atlas Shrugged” by Ayn Rand. But this interview is much more than just them talking about the book, they are actually discussing business, religion, and politics (a subject Russell doesn’t talk about often) as they pertain to the concepts in the book. In this first section, you’ll get to hear the introduction and the basis for how the entire conversation will flow. The first main topic of the book, and the main concept for this episode is greed. Is it bad? Can it be good? Are we born with it? Can we change? So listen in to part one of this unique interview and start reading “Atlas Shrugged” (just read it, the movies aren’t great), so you can be ready for part 2! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. And right now, I have a treat for you. Over the next five episodes, I'm going to be taking you in behind the scenes of an interview that I did with Josh Forti about the book, Atlas Shrugged. And some of you guys have read Atlas Shrugged, some of you haven't. Some of you know the premise, some of you don't. And I want to preface this by saying I do not believe in everything taught in the Atlas Shrugged book. I love a lot of it. It talks about producers versus consumers, the looters and the takers versus those in society who are the creators. Right? And there's a lot of things I strongly align with. There's also things that I don't strongly align with. And so I love the book, one of my favorites I've ever read. And so that's the first thing. Number two is, as I finished the book, I remember Josh Forti, who's one of our funnel hackers, he wanted to do the interview with me and I was just like, "I don't have time for interviews." And we're getting closer and closer to the election, we talked on Facebook. We were posting some comments and I was like, "You know what? The interview that I would actually love to do would be about Atlas Shrugged, looking at the whole political thing as it's happening right now and the elections and everything, through the lens of Atlas Shrugged. That'd actually be fascinating for me," because I don't typically, as you know, talk about politics. Right? I do talk about religion, but I don't talk about politics. That's not something I typically go into, but I thought it'd be interesting to look at politics from the lens of Atlas Shrugged. And so in this interview series, it's a lot of fun. We talk about producers versus consumers. We talk about the left and the right. We talk about some political things. Now Josh, just so you know ahead of time, he's very pro-Trump, very much on that side of the discussions during this interview. And this interview, just so you know, took place before the elections. As of right now, I'm still not sure who won. You guys probably will know by the time you're listening to this, but as of when I'm recording this, we don't know, but he definitely leans on the Trump side. I don't really share much of my political beliefs, but you'll get kind of what I believe and why I believe it through the lens of Atlas Shrugged over this interview series. So I hope you enjoy it. It was a lot of fun to do, a lot of great feedback and comments. And again, we talk about stuff I don't typically talk about ever. So this may be a one-time shot to hear inside my mind when it comes to politics, religion, and all through the lens of Atlas Shrugged, the book. So with that said, I want to introduce you guys to the first part of this five-part interview series with me and Josh Forti, talking about Atlas Shrugged. Russell Brunson: Are we live? Josh Forti: We are live. Russell: What's up, everybody? Josh: Oh, my word, with the incredibly ... I don't know if long-waited. It hasn't really been that long. Two months ago. So much expected podcast with Mr. Russell Brunson, himself. How are you doing, dude? Russell: I'm doing amazing, man. Thanks for flying all the way to Boise just for this conversation. Josh: Yeah, absolutely. Dude, this is probably the conversation I'm looking forward to most, certainly in my life thus far, when it comes to business and philosophy and everything like that. Russell: No pressure at all. Josh: Well, it's funny. Your wife said, "Oh, thanks so much for coming out." I was like, "Yeah, it's certainly ... Yeah, because it's inconvenience to me to fly all the way out here." I will say, this is my first ever in-person interview like this. Russell: Oh, really? Josh: Yeah. Russell: We got the microphones set up. Josh: I know. We have- Russell: He’s a professional. I've never done this before. Josh: Literally, we have a soundboard down here. We've got Russell's mic. Can you guys hear us all right? By the way, guys, for all of you listening on audio, we apologize because we're going to answer some comments in the Facebook feed here because we've got everybody down here. By the way, you can see all the comments down here. Russell: What's up, everyone? Josh: All right, guys. If you are live, comment down below. Let us know where you're tuning in from. Let us know if you know Russell or if you know me or if you know both of us or what you're most looking forward to. And Russell, I'm going to be honest with you. We're just going to be super chill. Guys, we have a live audience back here. We've got Dave. Dave's over there. We've got Jake and Nick. Russell: What's up, Dave? Josh: Where'd Jake go? Russell: Jake's working. Josh: Oh, there we go. Jake's working late over there. Russell: Jake, by the way, designed these amazing shirts for this- Josh: Yeah, check us out. Russell: This is my Rearden Steel shirt. This is my Who Is John Galt shirt. Josh: Isn't this great? Okay, but I feel like the back- Russell: Yeah the back I’ll read what it says. It says, "I started my life with a single absolute, that the world was mine to shape and the image of my highest values never to be given to a lesser standard, no matter how long or hard the struggle." So do you guys like these shirts? These are custom made for tonight. And you guys may have a chance to get one of these, but not yet. No, not yet. Josh: Not yet. Russell: We'll let you know when the ability ... If you guys ... Josh: Oh, man. Oh, man. Russell: Anyway, it's going to be fun, but these are custom ... We literally made these today. We needed some sweet shirts…for the show. Josh: Okay, Will says he got your text. Did you send my text to everybody? Russell: Yeah. Josh: Russell on top of it. I sent out a ManyChat, Russell sent out a text. All right, guys. Let's lay some ground rules here. So the quick backstory behind this ... And it's going to be weird. You've got to look in the camera here. Quick backstory behind this is I make a post on Facebook about, what, probably three months ago now or so? Russell: Yeah. Josh: Two, three months ago. And I go, "We need some epic people to interview for the podcast. Who do you know? Tag them all down below." And shout out, Georgie. Georgie comments and goes… "I coached Russell. You should totally interview me." And I was like, "You've got to be pretty gutsy to tag Russell in your comment and tell him you coached him," but then Russell comments back- Russell: And George is an Olympic wrestler. He was on the Bulgarian Olympic team. He wrestled at Boise State with me. He's the man. So yeah. Josh: I commented back. I go, "You coached Russel?" And then Russell goes, "Well, yeah. He coached me. He's awesome. You should totally interview him." And so I said, "Yeah, Georgie, of course, you can come on. We'll do an interview, but Russell, I've got an open invitation to you if you want to come back on." And then you were like, "Sure, if we can talk about…" or no, you didn't say sure. You said, "Can we do it about Atlas Shrugged?" Russell: Yes. Josh: Yeah. Russell: Because I interview a lot about business stuff and- Josh: I'll pull the microphone just slightly. Russell: Yes. I don't do a lot of interviews because ... I feel like I've said, but I don't want to say, but I just finished literally probably the fattest book in the history of books called Atlas Shrugged. And I was geeking out on it and I wanted to talk about it. I didn't have a way or someone to geek out with, other than some of my friends here. And I was like, "If you want to talk about Atlas Shrugged, I'm in." And then you started freaking out. Josh: The funny thing was is I go something to the effect of, "You want to talk about the fall of capitalism because of a boycott, because of a brilliant person and why socialism sucks? Yes, absolutely. I would love to do that," to which you don't give me a yes or no answer. You reply back and go, "Ha-ha. Oh, man. That'd be fun." I'm like, "Talk about an open loop, man. Come on." So anyway, I immediately messaged Russel and I'm like, "You better not be joking because that would just be rude." He goes, "No, I'm totally in." Josh: So about two months go by. You had a bunch of stuff. You had some fun stuff during that time, hanging out with- Russell: Lot of stuff is happening. Josh: Tony Robbins? Russell: Yeah, Tony, man. And it's been chaos the last couple months, not going to lie. And as we got closer and closer to the election, I'm like, "This is an interesting conversation, post-election, but I think it's more interesting before election." And so was it two days ago, three days ago, you're like, "I will fly to Boise to record this." Josh: Yeah. Russell: "What day do you have open?" I'm like, "Only Wednesday night." And now we're here. Josh: Yeah. It was Friday afternoon. We were Voxing back and forth and you're like, "Dude, we've got to get this done before the election." I'm like, "Before the election? Oh, my word." I said, "All right. Sounds good. What time do you have available?" And that's when I was like, "You know what? I was going to ask you creatively, but I'm just going to ask you. How about I fly out to you?" And you're like, "Heck, yeah." Josh: So guys, that's the backstory. That's how we got here. And so this is an open conversation about Atlas Shrugged and kind of everything that encapsulates. I think we'll talk about some religion, some politics, kind of both sides of the aisle there and open it up. Russell: Fun. Josh: Anything else you want to add to that? Russell: The only other thing I would add is, because this book, by the way, if you haven't read it yet, is very polarizing. There are people on both sides of it. Russell: And I think both of us wanted to stress ahead of time that I do not believe in everything in this book. A lot of things in this book, I do believe in. And it's interesting. One of the things I want to dive deeper in in this conversation, I'm excited for and I told you not to do Voxer. I was like, what's fascinating to me is not, "This is what we should believe." What was fascinating to me as I was reading this book, and we'll get into the premise of the book for those who haven't read it, but the big thing is producers and going out there and creating stuff and doing things, which is what entrepreneurs do. Right? And it gets in the part of greed is good. You should be greedy because it's going to create all these amazing things, which then the byproduct's really good. Russell: And part of me is like, "Yes, yes, yes, yes," and then part of me, as a believing Christian, I hear this message I believe in and then I hear in my mind ringing Christ, talking faith, hope, charity, and love. And I feel like they're these two polar opposite things, which by the way, we dive into politics a little bit. There are two polar opposite sides, one that believes one, one believes the other. Russell: And I think that there's a happy medium and that's what I want to dive deep into just because I don't want anyone thinking, "Oh, Russell and Josh just believe this," or whatever. It's like, no, there's sides of this and I empathize on both sides. I want to talk about both of them because they're fascinating. Anyway, I've toyed writing a boy about this concept, these two things. Anyway, I think it should be fun to first time verbally ever talk about this stuff. So I'm excited for it. Josh: Yeah. And I would just echo that, as well. I think one of the things that often happens with me, with my ... So funny. You, who never, ever talks about politics and me who doesn't know how to get on Facebook without arguing about politics, colliding here, but is that a lot of times I get grouped into, "Oh, you like this reading. Therefore, you believe with everything." "You read this book," or, "You support this person," whether it's a political figure or a book or something like that. It's like, by saying that you enjoyed that or that you learned a lot from it, that all of a sudden you suddenly believe everything in it. And that is not the case at all. And I've gotten a lot of criticism from people that are like, "How could you possibly like Atlas Shrugged?" And I'm like, "Well, this is the conversation that we're going to have." Josh: So real quick, before we dive in, I'd be curious ... I want to do a poll real quick. How many of you guys have actually read the book? I'm curious to know. Hold up here. There's two different versions of it, but if you've read the book, just comment below the number one if you have read the book, the number two if you have not read the book. I think that will just kind of give us a poll. We've got 200, 300 people. Russell: And if you listened to the audiobook, we'll count that as reading, too, either way. Josh: Yeah. Not if you know the premise of the book, but actually have read the book and have a deep understanding of it, or not deep understanding. But have like… Russell: Understand the stories them in. Josh: Yeah, things like that, because then it'll be interesting. Russell: One is read. Josh: One is read, two is not read. Oh, more ones than I thought was going to. Russell: Yeah. Me too. Josh: Russell's book is so underrated. Russell: We're 50/50. Josh: Ooh, yeah. I think we should take a poll at the end; what's better, Atlas Shrugged or Dotcom Secrets? That's the real question we should be asking right now. Russell: That would be good, that would be good. Josh: Okay. So we have a lot of people that have not read it, so we'll have to go into the premise of that. Okay. Russell: Are you ready to get started? Josh: Yeah. I'm ready to rock and roll with it. Russell: Oh I’m ready. Josh: Okay. Guys, we want to lay a couple ground rules. Okay? Because I don't know what it's like to be Russell, Russell doesn't know what it's like to be me, but I think we both have a mutual understanding that we could very easily be taken out of context here. Josh: I think the goal, and then I want you to kind of expand upon this, is we're not trying to take a side here. We're trying to have an open discussion about it. This could very easily turn into something that's like, "Why did you vote for Trump? Why Biden sucks, why Biden's great, why Trump sucks," something like that or certain religion. We're not trying to convince you of anything, really. In fact, this is honestly more of a conversation for us. And we're like, "We think it'd be cool to stream it out to a bunch of people because there's a reason for me to fly out here and do that," but the purpose of this is to have an open discussion about the book, the premise of the book, an understanding of it, and then honestly we're probably going to be in our own little world over here. Josh: And we want you guys to interact and comment and engage and push your questions. And we'll go back through it, obviously, but the purpose of this is not to try to convince anybody of anything. It's simple to, at least from my perspective, shed a new perspective and give the perspective of somebody who, for those of you that don't know who Russell is, the founder of a ... ClickFunnels is a billion-dollar company, SaaS company. You have 400 employees? Russell: Yeah. Josh: 400 employees. So from that perspective and from my perspective, to open your eyes to a new perspective of what we like, what we don't like and, like I said, more of a conversation for us. Russell: Yeah. I think that's good. And I think a big thing that we will talk about ... Our goal is not to convince you of anything. In fact, I think I'm still convincing myself of both sides. I believe both these two things that seem contradictory, but I think there's a middle ground and I'm excited to explore it. So it'll be fun. Josh: Cool. So I think we got to- Russell: Talk about the premise of the book? Josh: Yeah, we've got to talk about the premise of the book. Russell: I might have a little mini statue behind me that might help. Can I grab that? Josh: Ooh, yeah. Russell: Okay. So folks that have not read Atlas Shrugged, I didn't know what the premise was at first, but this is the story of Atlas. Some of you guys know Atlas was cursed to have to carry the entire weight of the universe, entire weight of the world upon his shoulders for forever. Right? And so this is where the premise of the book ... All of us, people who are listening to this might guess that you are a producer. Right? Otherwise, you probably wouldn't be listening to me or to Josh. I attract, I teach, I coach, I help producers, entrepreneurs, people who are trying to change the world. Right? Russell: I'm curious, how many of you guys have ever felt this pressure. Right? When you feel like you literally have the entire weight of the world upon your shoulders. And if you haven't, it's time to become a producer. That's first off. Second off, I can empathize, though. There's so many times, you can ask Dave or any guys on my team, there's days I come in, I was like, "I feel like I'm going to crack." There is so much weight to carry this around. And I'm guessing most of you guys have felt that. It could be with your family, could be in work, could be business, whatever, but you've felt the weight of the world. Right? Russell: So this is what Atlas had to hold. Right? And so the premise of the book, Atlas Shrugged, is what would happen if the producers, the people that are carrying the weight of the world on their shoulders, what happens if they were to go on strike and they were to shrug their shoulders and be like, "Meh." In fact, should I read your tile you gave me here? Josh: Yeah. Russell: So Josh, as a gift today, gave me some amazing tiles. This is a quote, actually, from the book, Atlas Shrugged, talking about this. It says, "If you saw Atlas, the giant holds the world on his shoulders. If you saw that he stood, blood running down his chest, his knees buckling, his arms trembling, but still trying to hold the world aloft with the last of his strength, and the greater of his efforts, the heavier the world bore down on his shoulders, what would you tell him to do? Just shrug." That's things like, what happens to society when us, the producers, when we no longer want to carry the weight of the world? We shrug and we walk away from it. Russell: And the book is a story about that. What happens when these producers start disappearing and they start leaving, they start going on strike? You see society, what happens when the producers disappear. Josh: Yeah. It's interesting because there is no one named Atlas Shrugged in the book and there's nobody named Ayn Rand in the book. And so there's concepts that she's writing about outside of that and it's this ... How do you summarize a 1200-page book? Basically, in the book, there is a main character by the name of Dagny. Russell: Oh. Yes. Josh: Oh. Russell: I was going to say John Galt, but you're right. Yes, Dagny’s the main character. Josh: Sorry. For the first two thirds of the book, the main character is a woman by the name of Dagny. And basically, she is one of the producers of society. And she's not the head boss of the railroad, but she's basically the person that runs this railroad company. And it is written, what, 1950 is when this was- Russell: Yeah. Josh: So 1950, and it's basically this forecast into the future of a government that is basically forcing super, super strict restrictions onto private businesses and making them do things, kind of like today in America, but super, super government overreach in a lot of ways. And so Dagny is trying to keep the world afloat, more or less, by getting the railroads done on time and getting orders shipped. Josh: And I'm super oversimplifying, but around her, all the people that she works with that owned all these other companies that she would buy copper from or she would buy steel from or buy the railroad track from or buy the coal from, all of a sudden all these head people ... Imagine people like Russell, all his friends just start disappearing. Imagine Elon Musk and Jeff Bezos and Russell all just started disappearing. Right? That's what's happening all around her and she doesn't understand what's happening to them because just, one day, it's up and it's gone. Josh: And so the premise of the first two thirds of the book is showing this story of this producer who is living in this world of super government tyranny, overreach that's super, super controlling and she's watching all of her friends disappear and she doesn't know why. Would you say that's a pretty good explanation of it so far? Russell: Yeah. And every time they disappear, they leave behind a note or something that says, "Who is John Galt?" That's this theme throughout the book, is who is John Galt? Who is this John Galt person that makes all the producers disappear? Josh: And Dagny has no idea who John Galt is. Right? She doesn't even know, actually, for awhile that John Galt's actually even a real person. And so once she does find out that John Galt is probably a real person, John Galt becomes her sworn enemy because she doesn't know who he is or what he's doing. All she knows and all she associates with is that John Galt is taking away all these producers of society and is making her life harder because ... Imagine you being an entrepreneur and all of your entrepreneur friends that you buy stuff from and that you send all your people to, your referrals and everything, you buy all your supplies from, imagine they're all just disappearing and you think it's because of this one guy who's taking them all away and you don't know what's happening to them. Obviously, they'd become your sworn enemy. Josh: So for the first two thirds-ish of the book, that's kind of this premise of they're painting this really, really vivid story of the ... what are they called, the great thinkers of society? Yeah, the great minds of society, basically disappearing. And Dagny and ... there's a guy by the name of Hank Rearden, I think. Russell: Yeah, Rearden Steel. Josh: Rearden Steel, yeah. So Dagny and Hank Rearden are the two major ones left right before the big plot twist happens and you're like, "Oh," and then you get introduced to John Galt. I'm going to let you explain John Galt now. Russell: Oh, man. Okay. So that's the first two thirds of the book. By the way, there's movies. Don't watch them. They'll ruin the book. The movies were really bad. Josh: Yeah. Read the book. Russell: So two thirds into the book, she starts trying to figure out this mystery of who's John Galt. She ends up finding him and turns out that he has been going around and getting all these producers to go on strike, convinces them to, "Look, it's not worth fighting for anymore. All your incentives are gone. Let's leave. Let's go on strike," and they leave. And John Galt's trying to get her to leave and she's like, "I can't. I have to do everything in my power." The last third of the book is her leaving John Galt's presence and going back and trying to figure out how to do this thing as she's watching just government regulations getting harder, and harder, and harder, and harder to the point where everyone just has to disappear. Russell: But one of the things John Galt and the people say, "When the lights of New York go out, then we'll come back and we'll rebuild society from the ground up, after the looters and the people are gone." Josh: And that's basically how the books ends is lights of New York go out and then- Russell: For such a long book, all of a sudden it just ends and you're like, "Oh, I need one more chapter. Come on. Just end it." Josh: And we're never going to get it. Ah. Russell: Well, maybe I'll write it. Josh: Yeah. So that's the storyline of the book, but what I think we really both want to focus here is kind of the premises and the overarching ideas that the book presents, and capitalism versus socialism, and I think we'll talk religion and politics and kind of everything that’s in that, but I kind of want to, if it's all right with you, I kind of want to turn the conversation more towards us now and just kind of start geeking out just about that. Josh: So guys, we'll obviously go back and ... By the way, we want all your comments if you're ... Actually, comment below right now. Where are you watching? Are you watching it on YouTube? Are you watching it on Think Different Theory page or are you watching it on Russell's page? Comment down below because we went to multiple different locations. So we have a bunch of different people tuning in for everything. So just comment down below. Leave your comments, leave your questions, smash the like button, love button, share this out, and we're going to be here. Josh: All right, Russell. What's up? Russell: Hey, man. Josh: All right. Dude, I've been wanting to, and I hate this terminology, but just pick somebody's brain like yours for the longest time. And this book, oh, my gosh. So what do you like about the book? What was your favorite thing? Russell: Yeah. Well, let me tell the backstory. So 2008 is when the market crashed last time, right? Josh: Yeah. Russell: And I didn't realize that, that year, over 500,000 copies were sold organically by people talking to me about it, talking about, "Everything's she's prophesying is happening right now." And so, back then, I remember all my entrepreneur friends, like, "You have to read this book." It was the word-of-mouth buzz that sold 500,000 copies of a book has been ... The author died, whatever, 30 years earlier. There's not active marketing out there. It's crazy. And everyone's talking about it, like, "What's happening in this book is happening in 2008." And it was just this prophecy that was being fulfilled. Russell: And so everyone in 2008 was telling me to read this book. I remember buying it and I was like, "This is a really, really big book." And it took me awhile to get into it and I could never get into it. I read the first, I don't know, first 200 or 300 pages four or five times. And then, finally, this summer, one of my very first trips where I didn't bring a laptop since my marriage. So my wife is very proud of me. Josh: Dang. Russell: And so as I was leaving the office, I grabbed this book. And I picked it up and I was like, "I have no computer, but I've got this." And usually, I bring 20 books just because I know I'm going to read. I just brought one and I was like, "I'm going to do this. I'm going to be forced. I'm on a lake for a week and a half with my kids and all I can do is read this book." So I brought it, got the audiobook, as well. It's funny, I do the same. I listen to the audiobook and I read along so I can listen to it way faster, that way. And I started going through it. It took me a little while. She does such a good job of character development at the very beginning, it took awhile to get into it. Josh: Yeah, for sure. Russell: And then the story hits and then you're just like ... And you couldn't- Josh: It's like thing, after thing, after thing. It's so quick. Russell: Oh, yeah. And it got crazy. So for me, it was interesting because I think, if I would've listened to it 10 years ago or read it 10 years ago, I had never experienced any of the things they talk about in this book. Right? Josh: Now you don't have to worry about it. Yeah. Russell: Even better. I never experienced government regulations and things like that or just those kind of things. And as ClickFunnels has grown from me and Todd to our first member, to our first thousand, 10,000, 100,000 members, 400 ... I don't know how many employees, a lot, 400 plus employees. As it's grown, it's been crazy because you would think all we'd be focusing on here inside ClickFunnels is the next feature in the app, next thing. Russell: And there's the year where we had to spend an entire year just refactoring the software for GDPR compliance. We have regulations that come in on taxes and this. It's constant where most of the battles we fight at ClickFunnels right now is not about, how do we make this thing better for the customer? It's, how do we protect our customers from the government? It's crazy. And just so many regulations and things. Russell: And so I have been feeling this pressure. Some of you guys may have seen my interview I did with Tony Robbins ... not interview, but Tony Robbins did an intervention with me last year in Fiji. Josh: Yeah. That was fascinating, by the way. Russell: I'm so glad we captured that. It was a really cool moment in my life, but if you listen in there, I talked about ... He's like, "Well, what do you want to do?" And I was like, "I don't know, but the pressure ... I love the same, so I love everything I'm doing. I love the people we're serving, but there's these other pressures that aren't the game, that aren't the people, that they just get so heavy sometimes where it makes me want to just walk away." And again, as I'm reading this book- Josh: You hadn't read the book at the time. Russell: I hadn't read it yet. Josh: Yeah, okay. Russell: As I'm reading this, it's like- Josh: Did you know anything about the- Russell: I did not know the premise, no. Josh: You knew nothing. Okay, okay, okay. Russell: I didn't know what Atlas Shrugged meant. I was just like, "Oh, it's Atlas ..." I didn't know ... And it was like, when I read this title, like, "What would you tell Atlas if this was happening? Just shrug." And I was like, "Oh, that's why they called it Atlas Shrugged." And then I remember vividly feeling the pressure of this calling and how heavy it is. Russell: And there's so many times I wish, like, "Okay, sometimes it'd be so nice to walk away or to shrug or whatever." And so I instantly, with Dagny's character, I was like ... I feel that with Hank Rearden. I had so much empathy and understood their characters because I feel that so many times. Hank Rearden just wanted to invent his steel and put it out. That's all he cared about, right? For me, funnels are my art. I can't draw, but funnels, that's my art and entrepreneurship. That's my art. And so I just want to do my art. That's it. He just wanted to create steel. And it's all these other things and it's just like, "I just want to do my steel. I just want to do my art. Why do I have to deal with all this other stuff?" Russell: And so as I'm reading this, I just had so much empathy for the characters because I felt like I was the characters, even though it was weird because it's railroads and stuff like that and I'm internet, but I think that's why I really got into it. And then I got just curious, what happens? How does this story end? Be I'm in the middle of it. And depending who's listening, you may or may not have felt some of these pressures. As you grow, you feel them. Russell: It's interesting. As ClickFunnels has grown, we've talked about the pressure that I feel today would've crushed me five years ago. Right? And so you have to go through this thing where you build capacity to handle the next set of pressure, and build capacity, and build capacity. And nowadays, stuff happens daily that's just like, "Man, that would've destroyed me five years ago." Russell: And so I think, if you guys haven't felt that, as you grow, as you continue to try to get your message out and try to grow your businesses, whatever, the bigger you get, the more that pressure comes. Josh: Do you think…with that ... And I want to continue that because it's such a good conversation, but with the pressure, the things that are happening now daily that would've wrecked you five years ago or three years ago, whatever it was, do you think it's good, though, that they would've? Is it good that, at the capacity that you understood, that you took those things seriously then or would it have been better for you to just be in this mindset? I know it's not possible, but looking back, if you could snap your fingers and back then would've had the mental capacity to just ignore all those things and go up, would that've been a good thing? Or the fact that you went through all those things, does that help? Russell: The going through it is what makes you worthy of the things, right? Josh: Being able to… Russell: It makes you ready for it. Otherwise, just like lifting weights, if you try to squat 800 pounds, that's what it feels like. Right? Your legs buckle and you die, but because you went through that thing, you're able to have the capacity to hold the weight. Josh: Okay. Russell: Yeah. So anyways, the thing for me that was the big thing is reading this. And so I was just fascinated because I was like, "This is kind of my story. How does it end?" Josh: How long did it take you to get through it? Russell: I'd say about two months. I got a lot of it done on the boat, and then I got into biking for a little while, so I was listening to it while I was biking. Josh: That's right, I remember that. Russell: I just kept biking and biking, like, "One more chapter, one more chapter." I'm in really good shape because of it. It's funny because one of the premises ... And they don't say greed is good, but there's a chapter, I think it's called Greed. And I remember, if you guys have ever seen Wall Street, Gordon Gekko talks about, "Greed is good," and I never understood that premise. Right? In the book, they start talking about that, how greed is what drives this whole thing. Is it called Greed? Josh: I'm trying to find it. Russell: Utopia of Greed, yeah. Josh: And then Anti-Greed. So Utopia of Greed and then Anti-Greed. Russell: So what's interesting is ... because all of us are taught that greed is bad, right? That's just, like, you shouldn't be greedy. That's, I think, a principle that's instilled in most of us, but then I think about, for me, when I started this business, why did I start this business? I wanted to make money. That's greed, right? And you think about any of us, we go through a phase in all of our lives that greed is the driving factor. Right? When I wanted to become a good wrestler, I wanted to become a good wrestler. It was greedy. I went and got coaches and spent all my time and it was a very selfish time in my life. Not that it's bad, but it's a very greedy time. Right? Kids, when they're first born ... I love my kids. They are so ... not in a bad way, but they're greedy. It's about them. Right? Josh: Right. Russell: And it's this growth phase where growth ... You have to be greedy. You're in the growth phase. Right? When you're trying to learn, you're sucking things and you're learning and you're not contributing it. You're just learning, you're growing. And it was interesting because, as I'm going through this, I'm like, the greed is what got me into business. Right? And it's what got these things started and then the byproduct of that is jobs were created and things ... All the byproduct of it is ... I think, in the book, how it justifies it, Hank Rearden going after ... he wanted to build his steel and make a bunch of money, created tens of thousands of jobs and changed the world and changes all these things. Russell: And so the premise of the book is that greed is this driving force that gets you moving. And it is. If you think about any aspect of your life, from sports to education, to business, to everything, it starts with greed. Now, we'll go deeper into this. I don't want everyone to think that I'm just into this for the greed, because there's a transition point. We'll talk about it in a minute, but there's a transition point from growth to contribution that happens, but that's in the book where it starts talking about that. Russell: And I remember I was on the greenbelt here in Boise, riding my bike with James P. Friel, listening to that chapter. And I was trying to think, "Is this true? Did I get started because of greed?" And it's like, yeah, I didn't start a business because I wanted to change the world. Eventually, that happened, but it wasn't like it was ... Greed was the driving force that moved me forward. I think it moves all of us forward such a long time. And as I was listening as I'm riding my bike, I'm like, "Yes, I understand this," and the other half of me was like ... I started thinking about my spiritual upbringing. Right? Josh: Yeah. Russell: I'm very Christian. I'm a member of the Church of Jesus Christ Latter-day Saints and I started thinking about Christ and his teachings, which are, honestly, the opposite of that. Right? It's like- Josh: Really the polar opposite. Russell: Yeah. Josh: Which it's funny, whenever you say that, people are like, "You know, Jesus was a socialist." I hear that a lot. I'm like, "You need to read the Bible." Anyway, but I think a lot- Russell: But he definitely is way more liberal leaning, 100%. Josh: Right, right. And I think that that's where Republicans, conservative, traditionally on that side of the aisle, fiscally Republicans get into trouble is where we're like, "Yeah, we're Christians, but we also want to get rich," and they never talk about all this other ... People like to use Christianity, I feel like, when it's convenient. Russell: We call it cafeteria Christians. Josh: Right. Russell: They pick and choose the things off the menu they want. Josh: Right. And then they go through and do it. So I definitely want to dive further into that, but continue that. Russell: Yeah. So that started this question in my head, though, of just, so is greed bad then or is it good or where does it fit in the whole grand scheme of things? Because it is something that's instilled in all of us from birth. Right? When you're born, you're a baby, if you didn't have greed, you would just die. Right? It's me. I need food, I need love, I need shelter. It makes you cry, which creates people coming to you. Greed is a driving force that's instilled in humans from birth, right? When we come here, greed is what helps us survive the first part of our life. Russell: And first, I was having this conundrum. I'm just like, "God, is this book evil? I don't know what to do with myself." Right? But all good things in my life that happened happened initially because the seed of greed started me on motion, started me in momentum. And then I started thinking, if you've read the Expert Secrets book, which- Josh: If you haven't, come on. Russell: If you haven't, you must hate money. Come on. No, but in the beginning of Expert Secrets book, I talk about this concept, as well, where as an expert, there's two phases to go through. The first is a growth phase. Right? I want to be an expert in whatever. You go through and you're a consumer, consuming everything. And that's greed, right? And then there's this transition point where, eventually, you keep trying to grow, grow, grow, grow, trying to learn everything, going there. I'm listening to all the podcasts, I'm reading all the books, I'm growing, growing, growing. And eventually, there's this point. I remember feeling it in multiple parts of my life. In wrestling, I felt it. In business, I felt it where you can't continue ... The ability to grow through consumption slows to almost a halt where you can't continue to grow. Right? Russell: I've shared this story. I think I shared it in the book with wrestling. I was a really good wrestler. I was a high school state champ. I took second place in the nation. I was an All-American. And my senior year, I got invited to go to a wrestling camp. My coach was like, "Hey, do you want to come coach wrestling this summer?" And I was like, "Why would I do that? What's in it for me?" Josh: Before you go on here, I want to ask you something. So you're riding your bike, wrestling with this whole greed thing. Is this the first time that you've thought about greed in this way? Russell: 100%. Josh: And this is, what, six months ago? Russell: Not even that. Maybe four months ago. Josh: So you've built most of what ClickFunnels is today and now this is the first time you're really sitting down and wrestling with this idea of greed and is it bad, is it good, what's the balance there and stuff like that? Russell: Yeah. Josh: That's fascinating. Russell: Yeah. It never crossed my mind, really. And then it became this thing where it bothered me because I'm like, "Oh, my gosh. I don't want to be a greedy person." You know what I mean? Josh: Right. Russell: I'm like, "I don't feel like I am," but I was stuck. I couldn't figure that out. Right? And so I'll rewind to the wrestling story because I think it will set it up. Josh: Yep. Russell: But my senior year, again, I'd been growing as a wrestler. I was going to camps. I was getting coaching. I was greedy. I was sucking up everyone's brainpower I could and I became a really good wrestler because of it. And then my coach asked me to go coach a wrestling camp. So I say yes, go to the wrestling camp, and I remember he's like, "Okay, I need you to teach ..." My best move… I'm really good at tilts. So for all the wrestlers out there, I'm really good at cheap tilts. And he's like, "Teach these kids how to do a cheap tilt." Russell: And I was like, "Okay." So I walk out, there are like 30 kids. I'm like, "Yeah, you do this. You just do it like that." And they all look at me and they go try and they try to do a cheap tilt and they all just fall apart. I'm like, "Are you guys dumb? This is not that hard." I'm like, "Come back in, come back in. No, you did it all wrong. This is how you do it." I show them again, like, "Go do it." They go back out, nobody can do it. Russell: And then, all of a sudden, I'm like, "Gosh, they're missing something. What is it?" So I have them come back in and I start breaking down, "Hey, for the move to work, your hips have to be here, your legs have to be here." I start walking through all the things. And as I'm doing that, I start realizing, "Oh, the season why I'm able to do this is because of this," and I started realizing what I was doing as I was teaching people. And as I taught it to people, then the kids started doing it and they got better and better. And all of a sudden, I started realizing, "Oh, my gosh. This move works because of this." Russell: And now that I was aware of the situation, now I was able to make these tweaks and stuff on my own. And I realized that, but coaching the kids, that was the next-level growth. It was a shift from selfish greed growth to contribution. So that's why I started coaching camps every year and that's why I went from slowing down my progression to, all of a sudden, it sped back up again by shifting from growth to contribution. Okay? Russell: And so I think the same thing happens in business, right? I got in business because that seed of greed is in us. It gets us moving, gets us in the momentum. And some people never get out of that. Some people live their entire lives chasing greed and they die and it's a tragedy, but I think for most people, there's this transition point. And I don't know where it happens. It happens different spots for everyone where, all of a sudden, you realize ... you make the money, you started the business, and you realizing how unfulfilling that is. You're tapping out. You're like, "I'm not growing anymore. I thought I wanted money, but I don't. I want growth. That's what we're here on this planet for, is to grow as humans. Right? Russell: You don't get that and, all of a sudden, you realize money's not fulfilling and then you start seeing the other people you're contributing to and you're helping. Then it shifts to ... We hear people talk about, "This is about impact, about growth, it's about helping other people," and that's that transition. That's charity, love. That's pure love of Christ. It's that transition, but greed is the seed that gets us moving, right? And so there's this handoff. It doesn't happen all the time. And are you guys cool if I share scripture stuff? Because- Josh: 100%. Russell: -all this stuff is scriptural. It's not just- Josh: They don't get to decide, Russell. I get to decide. It's my podcast. You can talk about whatever. Russell: If you hate scripture, just close your ears and go, "Blah, blah, blah." So I wrote down some scripture. This is a scripture because it illustrates this point. I think it's so good. Josh: Also, I just want to say, Russell Voxed me and he said that this is the first episode of a podcast that he's ever prepared for. When you said that, I'm like, "Ha! I was the first for something for Russell. Let's go." Russell: I want to be ready. Okay. So this is a scripture. It says, "For the natural man is an enemy to God and has been from the fall of Adam and will be forever and ever." I'm going to stop right there. Okay. So natural man is an enemy to God. Why is that? We're born. We have this greed inside of us, so the natural human is the enemy of God because we're chasing after greed. Right? But God gives us that seed because it creates momentum. It creates motion. It creates us doing something. Right? Russell: And then it says in here, it says, "For the natural man is an enemy to God and has been from the fall of Adam, will be forever and ever," and then this is the transition point, "unless he yields to the enticings of the Holy Spirit." So he's greedy forever, forever and ever, unless he yields to the enticings of the Holy Spirit and puteth off the natural man and becometh a saint through the atonement of Christ, the Lord, and becometh as a child, submissive, meek, humble, patient, full of love, willing to submit to all things which the Lord seeth fit to inflict upon him, even as a child doth submit to his father." Russell: So growth is the seed. It's the natural man. It's the thing we have that's ... It's good, right? God gives it to us because it gets us to do stuff, gets us to learn, gets us to not die in our crib because we need love and attention and to get fed. Right? So then it gets us off our butts, off the couches, us being producers that gets us moving. And if we're not careful, though, the natural man will destroy us. You see so many people who made tons of money and they destroyed themselves in their lives because they don't do that second thing, which is, "Unless he yields to the enticings of the Holy Spirit." Russell: That's the thing saying this is not about money, this is about the impact. Look at the people you're changing. And it shifts, right? If you make that shift, all of a sudden, now this thing you’re creating is not about greed, it's like, "Oh, my gosh ..." I remember, for ClickFunnels, when I had that transition was when I started seeing Brandon and Kaelin Poulin. I started seeing the ripple effect of their business. And I can name hundreds of people, person, after person, after person. Russell: I was like, "This isn't about money. This is about the ripple effect of what we've created in each person's life." Now, that's charity. That's love. Now the mission isn't about money. We don't care about the money. We keep score with money, but that's the mission, is the people's lives and the impact. And I think that's that transition where greed is the thing that gets us moving, but if we don't have that ... Russell: I think that's happened in the book. We talked about it. You said this at my house earlier, like, "A lot of people in the book seem like they have a miserable life." And it's like, yeah, because they never yielded to the spirit. They never made that shift. It was all greed to the point where they let everything collapse as opposed to the charity side of things. Josh: Yeah. So one of the things about the book ... And I'm sitting on the plane on the way over here and I'm like, "How do I articulate this?" Because that's always the hardest thing. You have this idea in your head and you're like, "How do I get it out and explain it in a way that somebody else can be like, 'Yes, I understand that?'" I'm going to go kind of political here for a second. I'm going to bring it back, too, specifically to the book. So I am pretty vocally a conservative. Right? I'm a blatant Trump supporter, very much so conservative when it comes to everything fiscal, but I call myself a libertarian because I actually think that I lean left on a lot of social issues. I think the government should stay out of gay marriage. Right? There's a lot of things that I lean left on, but when it comes to money and finances and things like that, I lean to the right. Josh: But the reason I lean to the right and I typically go with the right is because I like what the left is trying to do in concept. It's like, okay, there's a bunch of people that are really truly in need. I agree. We need to help them. The problem is is that the way they go about doing it, I so radically disagree with it. It's against everything that I stand for. Right? I'm like, it's not that I disagree with what you want to do, it's I disagree with how you want to do it. Josh: What's interesting is I feel like, in this book, I feel like it's the opposite. I actually don't agree with why they're doing it. This concept of ... I mean, Hank Rearden says it over and over again, "Everything that I do is for profit." That is it. Even to his friends. He took a bullet for John Galt, right? He gets shot. And John Galt thanks him for it. He goes, "You know I only did it because it's what I wanted to do, right?" Literally saves a guy's life. Josh: So it's all about what he wants and only for him and that's it. And it's profit and money and dollars. It's not about everything that he helps. And I'm like, I disagree with that premise, but what that leads to, I actually do like. And I feel like it's flipped compared to the world I'm living in now. Half the stuff that the Democrats ... I hate to… oh I want to go into politics so bad… Russell: Left and right. Josh: Yeah, the left. Guys, we're going to say left and right. Generalized here, right? Oh, my god, but generally speaking. And so when it comes to the whole greed issue, I'm like ... It's interesting to hear your perspective because I never, even throughout the book, I'm like, "Greed is a bad thing." And hearing your perspective, I'm like, okay, I understand what you're saying, but is it greed or is there some other driving ... If I were to ask you a year ago ... When were you in the heart of ClickFunnels, like a year and a half ago, two years? There was a time of your life when all you ... I know all you do is ClickFunnels, but when- Russell: It's the last six years of my life. Josh: But you know what I mean? Wasn't there a year or two period in there, in the growth phase, where 100% of everything you do was just ClickFunnels, ClickFunnels, ClickFunnels. It felt like you were going nonstop. It feels like you're a little bit more balanced now. Maybe not, but from the outside perspective looking in, it does. Anyway, during that time of growing ClickFunnels, before you read that, would you have described yourself as greedy? Russell: No. Josh: What would you have described yourself as? What's the word? Russell: I don't know. That's a good question. I was always trying to create stuff. It's art for me, right? So it's like I was trying to create stuff. I think, initially, I was creating for myself as opposed to, "Oh, my gosh. I create this for myself, but look what happens to the people." Josh: What point was that shift for you, though? Russell: You can see it in my marketing, by the way. And by the way, for those who are greedy capitalists who only care about money, it actually is a better marketing way, too. My marketing went from- Josh: For all you greedy capitalists out there, switch to being a contributor, you’ll make more money. Russell: Well, think about it. My marketing is always like, "Here's Russell. Here's how much money my funnel made. Here's how much ..." It was me talking about me all the time. And then I realized, "Who cares about me? I don't care about me. Let me show you what this person ... Let me show you all the results of the people we're serving, what's happening there," which first off, is better marketing and, second off, it's that transition where I was literally like, "Everything I've accomplished is stupid. What they're doing, that's the real ... What we're doing, that's the thing that's amazing." Right? That's the spiritual side of it. That's the thing where it's like, the thing that got you into motion now is doing good in the world. And when you start seeing that, it's like, oh, my gosh. That's so much more fulfilling and so much more exciting. Russell: And people ask me, "The last six years, why'd you keep getting up? Do you need more money?" I'm like, "No, that's not what keeps me up," but I can tell you 100 stories of people who ... literally the ripple effect of how many lives they've changed because I did my thing. Right? We made a documentary of the Two Comma Club and Jamie Cross has this whole part there where she's bawling her eyes out and she said, "Where would my family be if Russell wouldn't have fulfilled his God-given calling?" And every time I see that, I start bawling, myself. That's why, eventually, you start doing it. Right? Josh: But when did that shift happen? Russell: I don't know. It wasn't a day that it happened. The energy of it shifted. Right? I don't know. It gradually kind of happened. Josh: What's that? Dave: Tell them about your dad. Josh: Yeah. Russell: Dave, come on in. Dave's here. Dave, take the mic. Here. Dave: Yeah. No, honestly, I think… this has been one of those things. It's been fun for me to watch Russell from the sidelines here. I think, honestly, it was your dad's 60th birthday. Josh: Which was how long ago? Dave: I don't even know. Russell: Three, four years ago probably. Dave: But it was the reflection on that and it was the difference from having your hand raised versus ... because I remember you… Russell: Yeah, you want me to tell that story? Dave: Russell is a much better storyteller. I'll seed the thought, but I'll let him finish. Russell: All right. Josh: Oh, thank you Dave. Russell: Thank you. Interesting. Josh: Guys, we have a live audience here. Russell: So yeah, my dad turned 60 and we have our little family reunion every year we do. And so it was during his birthday. And I remember my mom gave him $60, six $10 bills. And so she gave them to him one at a time and said, "Okay, the first decade was one to 10. Tell us something you remember about that." He's like, "I don't remember anything back then." The second one, he's like, "10 to 20, that's when I was a wrestler. It was so much fun for me." And then, 20 to 30, he was like, "Okay, that's when I was starting my business, trying to figure things out and trying to get our family stable." 30 to 40, "That's when my kids were wrestling and I was coaching them." And then 50 to 60, he kind of went through everything. Russell: And then, after it was done, I asked him, I said, "Well, Dad, of all the decades, what one was the best for you?" Thinking, in my world, the best was going to be when he was a wrestler because I was like, for me, the greatest part of my life was when I was wrestling. And my dad said, "The greatest decade was when I got to coach you." I forgot that story until Dave said that, but I remember coming back and telling Dave and other people that I always thought the best part was being the all star. For my dad, the best part was coaching other people and seeing their hand raised. Josh: That was a good interjection there, Dave. Huh. Russell: …which was really cool.

This week Tyler had the chance to sit down with legendary ring announcer Dave Penzer. We hope you enjoy listing to Dave Tell stories from his career, his take on the current product and so much more.  Twitter @davidpenzer

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Hey Dave - Tell US Another Car Story was created to continue in the long and traditional craft of telling stories and yarns about anything with wheels, propellers or engines. It will hopefully inform and make you laugh! The show is produced in four segments with quick Auto Weirdness News section, then a story told by the hosts, and rolls into the Cryptic Knights of the Two-lane Word Challenge, and then another story, tale or yarn to wrap up our approximately 30-minute podcast. A new episode will be released at noon each Friday.If you have a funny yarn, let us know.We’ll consider adding it to a show!Contact us at story@car-yarns.com Our show is dedicated to our treasured veterans and those who serve in the military.“We just hope you’re safe behind the wire!” Hey Dave – Tell Us Another Car Story is written and produced by Fetherston Publishing LLC. Recorded and mastered by Mike - Buzzsaw - Brandeburg and Tim Haggerty in Santa Rosa, California

What does it mean to commemorate a moment in time? For Professor of Communication Studies Dave Tell, commemorating the legacy of the murder of Emmett Till has taken him on a journey from the Mississippi Delta to Chicago. As part of the Emmett Till Memory Project, Tell has worked with Till's family to help shepherd his story and to preserve his memory. Hear Tell discuss his latest book Remembering Emmett Till, how he came to be involved with the Emmett Till Memory Project, and his work with memory, race and place on the latest episode of Unwinding.

On this episode of the New Books Network, Dr. Lee Pierce (she/they)--Asst. Prof. of Rhetoric and Communication at the State University of New York at Geneseo--interviews Dr. Dave Tell (he/him/his)--Professor of Communication at The University of Kansas--on the insightful Remembering Emmett Till (University of Chicago Press, 2019). The book takes a rhetorical approach on the commemoration of Emmett Till by looking at acts of remembering Emmett following his brutal murder in the 1960s until the present day. Tell persuasively demonstrates the way in which the act of commemorating has saturated the physical landscape of the Mississippi Delta. In addition to a fascinating discussion of Till's legacy and the current commemoration of racial tragedy in the American South, Dave also introduces listeners to the Emmett Till Memory Project (ETMP), which, among other things, offers a free app through which all of us can calibrate our relationship to Emmett to civil rights as an ongoing collective project. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/african-american-studies

On this episode of the New Books Network, Dr. Lee Pierce (she/they)--Asst. Prof. of Rhetoric and Communication at the State University of New York at Geneseo--interviews Dr. Dave Tell (he/him/his)--Professor of Communication at The University of Kansas--on the insightful Remembering Emmett Till (University of Chicago Press, 2019). The book takes a rhetorical approach on the commemoration of Emmett Till by looking at acts of remembering Emmett following his brutal murder in the 1960s until the present day. Tell persuasively demonstrates the way in which the act of commemorating has saturated the physical landscape of the Mississippi Delta. In addition to a fascinating discussion of Till’s legacy and the current commemoration of racial tragedy in the American South, Dave also introduces listeners to the Emmett Till Memory Project (ETMP), which, among other things, offers a free app through which all of us can calibrate our relationship to Emmett to civil rights as an ongoing collective project. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of the New Books Network, Dr. Lee Pierce (she/they)--Asst. Prof. of Rhetoric and Communication at the State University of New York at Geneseo--interviews Dr. Dave Tell (he/him/his)--Professor of Communication at The University of Kansas--on the insightful Remembering Emmett Till (University of Chicago Press, 2019). The book takes a rhetorical approach on the commemoration of Emmett Till by looking at acts of remembering Emmett following his brutal murder in the 1960s until the present day. Tell persuasively demonstrates the way in which the act of commemorating has saturated the physical landscape of the Mississippi Delta. In addition to a fascinating discussion of Till’s legacy and the current commemoration of racial tragedy in the American South, Dave also introduces listeners to the Emmett Till Memory Project (ETMP), which, among other things, offers a free app through which all of us can calibrate our relationship to Emmett to civil rights as an ongoing collective project. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of the New Books Network, Dr. Lee Pierce (she/they)--Asst. Prof. of Rhetoric and Communication at the State University of New York at Geneseo--interviews Dr. Dave Tell (he/him/his)--Professor of Communication at The University of Kansas--on the insightful Remembering Emmett Till (University of Chicago Press, 2019). The book takes a rhetorical approach on the commemoration of Emmett Till by looking at acts of remembering Emmett following his brutal murder in the 1960s until the present day. Tell persuasively demonstrates the way in which the act of commemorating has saturated the physical landscape of the Mississippi Delta. In addition to a fascinating discussion of Till’s legacy and the current commemoration of racial tragedy in the American South, Dave also introduces listeners to the Emmett Till Memory Project (ETMP), which, among other things, offers a free app through which all of us can calibrate our relationship to Emmett to civil rights as an ongoing collective project. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of the New Books Network, Dr. Lee Pierce (she/they)--Asst. Prof. of Rhetoric and Communication at the State University of New York at Geneseo--interviews Dr. Dave Tell (he/him/his)--Professor of Communication at The University of Kansas--on the insightful Remembering Emmett Till (University of Chicago Press, 2019). The book takes a rhetorical approach on the commemoration of Emmett Till by looking at acts of remembering Emmett following his brutal murder in the 1960s until the present day. Tell persuasively demonstrates the way in which the act of commemorating has saturated the physical landscape of the Mississippi Delta. In addition to a fascinating discussion of Till’s legacy and the current commemoration of racial tragedy in the American South, Dave also introduces listeners to the Emmett Till Memory Project (ETMP), which, among other things, offers a free app through which all of us can calibrate our relationship to Emmett to civil rights as an ongoing collective project.

On this episode of the New Books Network, Dr. Lee Pierce (she/they)--Asst. Prof. of Rhetoric and Communication at the State University of New York at Geneseo--interviews Dr. Dave Tell (he/him/his)--Professor of Communication at The University of Kansas--on the insightful Remembering Emmett Till (University of Chicago Press, 2019). The book takes a rhetorical approach on the commemoration of Emmett Till by looking at acts of remembering Emmett following his brutal murder in the 1960s until the present day. Tell persuasively demonstrates the way in which the act of commemorating has saturated the physical landscape of the Mississippi Delta. In addition to a fascinating discussion of Till’s legacy and the current commemoration of racial tragedy in the American South, Dave also introduces listeners to the Emmett Till Memory Project (ETMP), which, among other things, offers a free app through which all of us can calibrate our relationship to Emmett to civil rights as an ongoing collective project. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Politics of Memorials: Remembering Emmet Till – in 1955, a young African-American was lynched in Mississippi in 1955 at the age of 14, after being accused of offending a white woman in her family's grocery store. Driving through the Mississippi Delta today and you’ll find a landscape dotted with memorials to major figures and moments from the civil rights movement, none more tragic than this murder.The ways in which his death is remembered have been fraught from the beginning, revealing the political controversies which lurk behind the placid facades of historical markers. Dave Tell, Professor of Communication Studies at the University of Kansas, analyses the various ways that this landmark event in the civil rights movement has been commemorated. Also, Margaret O’Callaghan, Reader in History, Queen’s University Belfast, discusses commemoration in the context of Irish history. How has the marking of the Easter Rising shifted over time? What roles are played by memorials in any society? And what forces dictate what gets remembered and what is forgotten? Producer: Jayne Egerton

The Politics of Memorials: Remembering Emmet Till – in 1955, a young African-American was lynched in Mississippi in 1955 at the age of 14, after being accused of offending a white woman in her family's grocery store. Driving through the Mississippi Delta today and you’ll find a landscape dotted with memorials to major figures and moments from the civil rights movement, none more tragic than this murder.The ways in which his death is remembered have been fraught from the beginning, revealing the political controversies which lurk behind the placid facades of historical markers. Dave Tell, Professor of Communication Studies at the University of Kansas, analyses the various ways that this landmark event in the civil rights movement has been commemorated. Also, Margaret O’Callaghan, Reader in History, Queen’s University Belfast, discusses commemoration in the context of Irish history. How has the marking of the Easter Rising shifted over time? What roles are played by memorials in any society? And what forces dictate what gets remembered and what is forgotten? Producer: Jayne Egerton

The Politics of Memorials: Remembering Emmet Till – in 1955, a young African-American was lynched in Mississippi in 1955 at the age of 14, after being accused of offending a white woman in her family's grocery store. Driving through the Mississippi Delta today and you’ll find a landscape dotted with memorials to major figures and moments from the civil rights movement, none more tragic than this murder.The ways in which his death is remembered have been fraught from the beginning, revealing the political controversies which lurk behind the placid facades of historical markers. Dave Tell, Professor of Communication Studies at the University of Kansas, analyses the various ways that this landmark event in the civil rights movement has been commemorated. Also, Margaret O’Callaghan, Reader in History, Queen’s University Belfast, discusses commemoration in the context of Irish history. How has the marking of the Easter Rising shifted over time? What roles are played by memorials in any society? And what forces dictate what gets remembered and what is forgotten? Producer: Jayne Egerton

This episode will introduce our listeners to the mission behind the No Barriers Podcast and what we are trying to accomplish with putting this out to our community. To start you will meet our hosts and hear about their background. Host Erik Weihenmayer discusses his background as a blind climber and being known most widely as being the first blind person to summit Mt. Everest and what got him interested in starting an organization that helps people challenge themselves to break out of the barriers that confront them in their daily lives. Jeff Evans, who was on Erik's Mt. Everest team, goes through his back story as an adventurer, speaker, and high altitude medical expert. Jeff explains what fascinates him about listening to people share their stories and his experience working with No Barriers. Dave Shurna introduces himself as the Executive Director of No Barriers and his trajectory with the organization and his desire to learn more from our guests. Jeff and Erik talk about the seeds of forming the organization, No Barriers, and how it's turned from a small endeavor into a movement that we hope to continue to expand to anyone that can benefit from this message. No Barriers podcast is about sharing stories of transformation - introducing our community to people who have encountered a barrier and have confronted it and are thriving (or working on thriving). We want to highlight that struggle and maybe unearth some nuggets of wisdom in what was discovered in that process. We hope you listen to these stories and extract meaning in your own life. Subscribe, rate, and share with your friends and family. Learn more about No Barriers --------------------------- EPISODE TRANSCRIPT ----------------------------- Erik: It's easy to talk about the triumphs, but what doesn't get talked about enough is the struggle. Erik: My name is Erik Weihenmayer. I'm an adventurer. I've climbed Mount Everest and the Seven Summits, the tallest peak on every continent, and I happen to be blind. And I can tell you it's been a struggle to live what we call a "no barriers" life--to define it, to push the parameters of what it can mean. And part of the equation of this life is understanding this process of growth that we're all striving for--to dive down into that experience and illuminate the elements, those universal elements that we have to harness along the way, like way points on a trail, like holds on a rock face, that lead us forward towards change, towards growth, towards transformation. And that unexplored terrain between those safe dark places that we find ourselves in and the summit, is a map that we can use to navigate our lives. It's a far messier, gritter map than we're led to believe, with more flailing and bleeding along the way, but there is a way forward. That map is what we call "No Barriers". Erik: This is the No Barriers podcast. Dave: Hi, this is Dave Shurna, and I am the executive director of No Barriers, sitting here with Jeff Evans and Erik Weihenmayer and, let's get this started, Erik. What are we doing here? Erik: Our first podcast. This is exciting, guys. Jeff: Christening room. Erik: I know, yes. Yeah, so- Dave: Tell us a little bit about why we're here. What do you want to accomplish here? Erik: God, where do I start? My name is Erik Weihenmayer, and I am an adventurer and a climber. I happen to be blind, so it's sort of--being a blind climber is sort of like being a Jamaican bobsledder. Erik: I was a teacher for six years. I had an idea to be a full-time climber and adventurer, which I've been doing the last twenty years. I climbed Mount Everest in 2001, with the guy that's sitting in front of me, Jeff, who we're gonna learn more about later, but that experience was so transformational that that led to this amazing climb that I did with these two guys, Mark Wellman and Hugh Herr. Erik: Mark Wellman is a paraplegic. He's my hero because he climbed El Capitan, basically seven thousand pull-ups up the rock face. Just amazing. And Hugh Herr is a double leg amputee, and he climbs with these prosthetic legs. And the three of us were like these Teenage Mutant Ninja Turtles. We climbed together. And then, at that experience, I realized that we'd been sold the wrong ideas--that when I looked at people who excelled, like Mark and Hugh, that they didn't do it in the traditional ways that TVs and books always make it look like, that it was much gritter. It was much bloodier. There was much more struggle along the way. And so I thought, "I don't understand what that map looks like." And No Barriers, the podcast and the theme, the message that we're gonna be diving into, all grew from that first experience, because I wanna understand. Like Mark and Hugh and me, we'd all been crushed, and we had to reemerge. What does that process look like? Erik: I realize that most people in the world aren't physically disabled like the three of us, but they have invisible barriers. And so what is the process look like for people as they go from those places that they don't want to be, and they climb to the summit, whatever that looks like for each person? I wanted to understand what that gritty map is that we build and navigate with our lives. And so I'm here fleshing out this subject with amazing people that we are going to interview, because I've gotten to meet people in our No Barriers programs and experiences that have taught me so much about this topic, and I thought "We gotta highlight these people! We gotta understand what makes them tick." Erik: So Jeff and Dave and I are gonna be doing that, and Jeff is my good climbing partner, we've been climbing together for 25 years, and we climbed Everest together. And when I met Jeff he was just a dirtbag. Well, he's still kind of a dirtbag, but-- Jeff: I'm still a dirtbag. Erik: Yeah. Jeff: You can't really divert too much from that. Erik: But Jeff, even though you started as a dirtbag, you've done some amazing stuff, and you've really grown and had your own No Barriers story. Tell us a little bit about that. Jeff: Well, when you and I met, we were both very raw, and I think we met at the right point in our lives where we were just seeking. We were looking for adventure first and foremost, and then looking for allies to share it with. We met at a very fortuitous time, and we've obviously... golly, man, I mean, we've done a lot, you and I. I've had some of the best and worst moments of my life standing right next to you. Jeff: And I think that in a way, maybe that's sort of the take-home for me personally, while you and I have been such good friends and partners along the way, but also, my understanding of the human condition. I used to not want to admit it to your face, but now that I'm older and more mature and I can pat you on the back, is that you've taught me a lot. You've taught me a lot about life; in a way, you've asked me to ask questions of myself, and that's the extension of why I'm here, is that in turn, by asking questions of myself, I wanna ask questions about other people. I wanna understand who they are. I like that grit that you speak of. I like the determination, and I like how folks deal with adversity in this map that gets laid out in front of them, and all these variables that play into where we are--societally, biologically, emotionally--and I think that honestly, that was sort of the impetus behind you and I starting the Warriors program. Maybe you could tell the listeners just a little bit about that and how it came to be. Erik: Well, because it's hard to brag on yourself, I'm just gonna brag about you, because even though Jeff did start out as a dirtbag, he was a smart dirtbag and he had a No Barriers Story of his own, and he went on to climb mountains with me and also went back to medical school to get a physician assistant degree, working in emergency rooms all around the country, and then now being one of the foremost high-altitude medical experts in the world. I can't imagine having anyone next to me in the high mountains, Jeff, who I'd want more than you, because I've seen you save people's lives, putting them in hyperbaric chambers and administering IVs on mountains. Erik: Jeff, you helped us start the No Barriers Warriors program. The tenth-year anniversary of our Everest climb, we decided we're gonna do something really cool. What were we gonna do? Were we gonna do a Disney Cruise reunion? Nah, maybe not; let's do something big. So we decided to climb Labuche, twenty thousand feet, in the Himalayas, and we all got together and then we decided "Well, let's have some other people whose lives have been transformed. Let's see if we can bring together some other people whose lives might be transformed by the mountains, like us." And so we brought together a team of injured soldiers. Talk about the team just a little bit, Jeff, and the culmination of that experience, that first No Barriers Warrior experience. Jeff: We knew, I think, intrinsically, that the mountains provide this great backdrop. It's got all the ingredients that you need to have an experience that's both rich and transformative. You've got built-in adversity, the potential for a massive shitshow, but you also have this rally point, which is this summit. It can be figurative, it can be literal, but whatever it is, we rally around it, and it creates a sort of call to action. We knew that. We knew that the stage would be there for us, and so we took the chance and gathered up a group of injured veterans, in a way to say thank you to them, but also to give them the tools that we discovered, personally, along the way, and help them regain their momentum. Jeff: We hand-selected a group of folks, we took of for Nepal, and sort of set the table. We had a fair bit of adversity, but the mountain did what we wanted it to do, which was be sweet and loving and also be angry and mean. And in experiencing that, it gave us the opportunity to talk about these things, sort of distill out the learning points that can come from that, and create a loving atmosphere, create an atmosphere of fellowship. And I think that community that exists in the mountains was a big stepping stone for us, and I think another extension for us going forward. Did you even anticipate then--I mean, this was seven years ago, right? Erik: Look, let's be honest, we didn't know exactly what we were doing. And that's a good message for our audience here, and that is that a lot of times when you start an idea, it's just a little seed of an idea. That's what we had with our Warriors program, and now it's blossomed into incredible stuff, I mean, hundreds and hundreds of vets that we work with, and getting to know them and getting to know their stories, and we are gonna interview a lot of veterans on this podcast. Erik: Dave, I wanna introduce you, because you are the executive director of No Barriers. You do the real work. You lead our team and put together all these amazing, transformative expeditions behind the scenes. I met you... you came to me out of the blue and asked me if I'd help you start a program for kids, and we started out with blind kids and deaf kids teaming up with sighted and hearing kids. That's all fallen into the melting pot of No Barriers. Tell us how you got into this club. Dave: I think that my role from the beginning, as one of the powers of the organization and the executive director, has always been to build the infrastructure around this global movement that we want to create. My role is to create this organization that can take this message that you guys are alluding to here and bring it to as many populations around the world as possible. Dave: We've been doing that work for nearly fifteen years now, and so as I think about this podcast and what we're here together doing, I was at an event a couple months ago where Richard Saul Wurman was speaking, he's the founder of TED, and he said "Nobody ever writes a book or creates a script for a movie 'cause they know what the heck they're talking about, and if they tell you they do, they're lying. They write the book to learn what it is that they might already know and to discover new things." So when I think about this podcast, I think the same thing; we've been doing this work for fifteen years, with youth, with Warriors, with companies, with women, and this is partly to understand what makes people come to this movement. And as we bring in guests and learn from them, what can we take away from individuals who have overcome great odds, overcome barriers in their lives and achieved that purpose-driven life we all seek? What can we take away from that and learn and apply to our own lives? Dave: I'm here to create that organizational infrastructure, to do that with as many people as possible, and I can't wait to learn from individuals to help us do that work better. Erik: We're gonna be bringing a lot of amazing people to the world--a lot of people that haven't been highlighted in traditional podcasts, from business leaders to youth who struggle to veterans to people with physical challenges, all who have had some difficult things happen to them in their lives and have figured out little bits and pieces of that map that we all wanna walk. Erik: I just wanna lastly say that I think we're gonna try to be different, because when I went blind--it was my freshman year in high school--I remember realizing that when you look out on the world, it can kinda lead you astray. I was blaming and attacking and reacting and responding, and saying "Why me?", and I realized that I was looking in the wrong place--that what I had to do was to turn inward and find out what I could grow inside myself, and how I grew that thing and nurtured that thing and used it to blaze into the world. I think, if we succeed, what we're gonna do is really dive down beneath the surface of people and try to understand what that internal landscape looks like--how they go from those places that they wind up and they don't necessarily wanna be there, to the summit, to that incredible place of purpose and fulfillment that we're all looking for. What are the way points along the way? Let's identify those so that we can dissect this No Barriers life and we can all learn. Dave, what do you say? Dave: I think that's why we're all here. One of the things I loved about our conversation when we thought about starting this podcast was: We've heard lots of podcasts, we've met lots of people, and one of the things we feel is missing is, no one really dives deep into talking about the struggle. It's often glossed over. I think that this podcast is going to be partly about discovering what we can learn from that struggle we all go through in our lives as we're trying to be purposeful. Jeff: The reality is it's not pretty. I think that we've all agreed that there's gonna be moments when we want to ask those questions that allow people to dance around that darker space and explain how they got... how they rose from it, and the tools that they used to be able to come out of it, and I think that's an important thing. You're right, the podcasts I listen to, I'm not sure if I hear that very frequently, and I wanna hear that, I wanna know that. I don't wanna get bogged down in the mire, but I wanna know what that mire looks like and how they got out of it, because to me, that's the true definition of transformation. Erik: And Jeff, you told me something I like. You said, "Growth is volcanic," and I love that. So get ready for some volcanic and explosive storytelling, full of grit, full of flailing, full of some blood, either physical or psychological-- Jeff: Metamorphic, if you will. Erik: --because that is what it's all about, No Barriers to everyone.

When Barbara Felix started her business, Felix the Cook, over ten years ago, she was looking for a way to provide for her family, while doing something she loved. Finding her sweet spot with custom-made sugar cookies, Barbara has attracted big name clients like Google Ventures, UPS, and The Four Seasons. How can your business do the same? Listen as Barbara shares her best secrets for attracting and delighting clients. Find us on Stitcher You can also read the transcript below: Small Biz Stories is brought to you by Constant Contact. Constant Contact is committed to helping small businesses and nonprofits connect to new and existing customers with email marketing. You can be a marketer, all it takes is Constant Contact. Find out more at ConstantContact.com. Barbara: I've spent plenty of time working in offices thinking, “How can I get out of here?” I am not a paper person. I don't care what industry it's in, I cannot stand sitting behind a desk. So with cookies, I just love being the boss and being the creative person. I get physically ill if I cannot create something. Dave: Meet Barbara Felix, owner of Felix the Cook. Like so many businesses owners, Barbara became her own boss to avoid a boring, cookie-cutter career. Starting a business of her own, Barbara has the freedom to spend her days as she likes — which in her case means delighting customers with custom-made sugar cookies. If you've ever wondered if you have what it takes to start a business — or if you've already started and you're wondering how to take things to the next level, listen up. Today, Barbara shares her secrets for how a one-woman operation can use customer relationships to land big-name clients like Google Ventures, UPS, and The Four Seasons.More than fifty percent of small businesses fail within the first five years. These are the stories of those who beat the odds. My name is Dave Charest and I'll be your host as we share the stories of some of the bravest people you'll ever meet, small business owners. You'll hear how they got started, their biggest challenges, and their dreams for the future. Dave: Many small businesses start with a combination of passion and necessity. When Barbara started her business over ten years ago, she was looking for a way to provide for her family, while doing something she loved. Listen as she describes her early attempts at finding the right fit and how an early mentor helped point her in the right direction. Barbara: Well, my dad was a cook. My dad always cooked at home. And I loved to play in the kitchen. I loved making things and my mother let me do whatever I want with butter, sugar and flour. So I have absolutely no fear of sweet stuff. And I grew up, got married, got divorced and decided I needed a career because I've been to high school, of course, but not much college. So there I was, a single mother with two children looking for something to do and I thought well, maybe I can take a cooking class and instead I decided to take the full program at the California Culinary Academy and do 16 months and come out as a chef. So I worked at a really fine restaurant for a couple years and then found it was just too difficult as a single mother to keep the hours of a kitchen, which were pretty brutal, and mind my kids. So I quit that and got into private chefing after a stint of making desserts for restaurants. There were a couple of small restaurants I worked for that didn't have the time or the space to do their own pastry. So I'd do that for them. Again, pastry was always my favorite. And with the kids, I would make cookies with them every holiday like Halloween. I can't get over it. That Halloween, I made black icing, my son was in heaven with black icing everywhere. So we'd do that and then one year one of my instructors was at the house for Christmas and she saw my cookies and she said, “Oh my God, Barbra, you have to sell these.” I said, “Really?” So because I trusted her, I pursued the cookies. I was private chefing at the time and I asked one of my clients what she thought. She suggested I get a year of cookies. So that was a great idea. So I designed 12 collections with 6 designs each to make up a dozen cookies for every month of the year, and got connected with a web designer, who started with that page, our cookies of the month. And from there it just grew. It was very word of mouth, very word of mouth. Dave: So, just talk us through kind of that inspiration for doing the cookies? Barbara: Oh! The inspiration was I can do this, and it's fun and people pay me! That's what it was. And that having someone whose opinion that I trusted told me they were wonderful. That's what I needed because I get in my own little bubble where I can't see outside. And if you go on cookies websites, it's amazing what people are doing. They're total artworks. And if you look at that, and then look at what I do and it's like, well I'd never measure up. The funny thing is, is that they're doing the same thing. Everybody is comparing, which is silly. But I wanted a way to make some money that wasn't as difficult, as private chefing can be. I wanted to do something that I was entirely comfortable with, which is pastry. And it's a fun job and it's a happy job. People are so happy when they can get on my schedule. They are happy to order their cookies they're anticipating, and they're happy when they get them. So I like happy uplifting things. That's why, I'm not curing cancer but I'm making people happy, nothing wrong with that. Dave: With cookie-making, Barbara found the sweet spot she was looking for. Now, she had to find something just as important — a loyal customer base.  Luckily, this wasn't Barbara's first business. Through her past endeavors, Barbara already had some ideas about her target market, what they wanted, and how best to reach them. Barbara: Now, I spent some time in Texas for 10 years and I had my own business there as well, making curtains and drapery and shades. And my first customer was a junior-league lady and I had learned very well. You tell a junior league lady, you're set because they all tell each other, they all call each other. So with that experience, with the cookies I thought, I got to donate to the junior league. And I did the same thing. I picked a couple different charities and I'd make a significant donation and people started calling. And that's how it started, with donations, because I had to get the word out. Dave: Did you set any goals for your business when you were first getting started? Barbara: Oh, I wish I could say yes! I wish I could say I followed my business plan to the T. I did not. My goal was to make some extra money. I'm a single mother with two kids, money was the ticket. So, with the help of friends, I thought it was important to get a website together and that was my first goal to get all those 12 months of designs made. Then to set up a photography booth or some way to get…I bought my first camera to do the photographs, my first little instant camera. And, to set up a business account, I set up a checkbook. The goals were very small and then to find charities where I could donate because I knew that's where my market was. See, I knew, from my experience of having my business in Texas, I knew what these ladies wanted. I knew what they were looking for and knew where they were. I knew my market. And I knew what they needed. And that's how I did it. Going for the upscale charity events and contacting people I knew in that area. Dave: What would you say makes your business different from others out there? Barbara: I would say the service. I mean, they love the taste of the cookies, there's that. They love the cookies, they love what I do. But I've had people tell me, “Oh, you're so flexible, and thank you” And it's personable, you know, people get excited when they can talk to the person who's actually making their product. It's not going through several layers. In fact, a few years ago, well in 2004, Gwyneth Paltrow put me on her Goop website for Christmas. And that's because I knew her driver. A friend of mine drove for her. I didn't even know he was driving for her but that was my connection. And I got a lot of orders and one person called to check on her order and it was so funny the way she spoke. It's like, “Can you go down on the factory floor and find the order?” and I said, “Ma'am I'm making your cookies.” And they're so excited. They're very excited to talk to the person. So I think that's it. There's no filter between me and the client. They call or they email or they talk to me. And that's the way I like it. And even as I grow, I don't know that I'll give away that part of the business. I think I'll still be the contact person. Dave: Barbara's success comes from giving her customers an experience they can't get anywhere else. By listening to her customers' advice, Barbara creates relationships that make other people feel invested in her success. It's no surprise that many of Barbara's best new customers have come directly from her existing customer base. Dave: Yeah. Is there, is there some place that you go for advice or guidance? Barbara: Oh gosh, yes! Gosh, yes! I guess I'm just a friendly person. But I know so many people who seem to be more successful than I am and their always eager to help me. I have one friend I met when I was doing cookies for a charity function and it was being held at Pixar. It was a very big deal and I got to see the Pixar office. I got to look at an Oscar, like two feet from my face, a real Oscar. That woman moved on to another company and another company and she's taken me with her every step of the way. So I've made cookies for her at every company and she's very into computers and marketing. And she helps me and she gives me ideas. Another friend of mine, again, it's a friend of a friend. He asked me if I could deliver cookies to his friend who manages a very big jewelry store downtown. And because of the timing, I thought, “Oh I'll just take him in myself.” And that was like a perfect thing to do. The fellow loved meeting me, he loved the cookies and he has sent me business and he has sent me a wonderful event planner that I work with constantly. And he's my buddy. He brings me to different events, he suggests things to do. He's got me working on a chocolate cookie now. He's determined to have a chocolate cookie place card with gold lettering. So I have ordered. I have been through the web top to bottom looking for a specific edible gold luster, which I've acquired. It's in the mail to me now. So they guide me, they tell me what you can do. Another friend of mine works at LinkedIn and he's helping me use that to meet other marketing people in different companies because that's where the cookie orders from companies come from. So, yes, I don't know, people like me and they talk to me and I talk to them and we chit chat. And yes, I have plenty of advisors. I've made cookies for Google Ventures and they're still customers. I did cookies for UPS. I did cookies for Tyler Florence a couple of times. And when he had his shop, my cookies were in his shop. Because one day, I walked in, and I happened to have my portfolio with me. And there was some sugar cookies for sale and I thought, “Oh my goodness! I can do better than that.” So I showed the sales girl. She got the marketing person to come down and we started a relationship and I had my cookies in there every holiday. Because I walked in and said, “Hey look at me.” Dave: Barbara's confidence in her product and dedication to her customer relationships have served her well in growing her business and reaching big-name clients. But that doesn't mean she's always as busy as she'd like. Dave: Was there ever a time that you felt like potentially the business wasn't gonna work? Barbara: Oh yeah! Oh gosh yes! Dave: Tell us about that. Barbara: Because I didn't have a budget for marketing. My budget was, “Can I pay my mortgage this month?” And some people would tell me, “Oh! You need to get better pictures. They don't do you justice.” And I didn't have the money to go up a notch. Packaging, when you start pricing packaging, you have to buy a lot for custom packaging. It's a huge investment for a small business. And there were times where I would get discouraged. And then the phone would ring and somebody would say so and so told me about you. And I would get all happy again. I really feed off my customer's happiness because it tells me I'm doing a good job. Dave: What have you found has been your most effective way to get or reaching customers? Barbara: Oh, really, Constant Contact because my email list consists of people who have already done business with me. They've already emailed me and bought purchased cookies so they're on my list. They're familiar with the product and the emails are just a reminder that I'm here, which is, as I said, for people that don't order cookies regularly. They need to be reminded, whether it's a birthday or an anniversary or something… Dave: Yeah. Tell me a little bit about your approach with email, like what do you? What do you send out? Like what do you do, how often? Barbara: I want to do it once a month. I try to do it once a month and I like to put up pictures of cookies they haven't seen, something new. Like I believe I did an email about painted cookies now, there's a big demand now for watercolor. You use the food coloring as the paint. So I did that. Mostly it's seasonal, you know. It's like, “Oh this is August, I'll send out a picture of my watermelon cookies” or whatever. Trying to think of what they might be doing and what they might need them for. We're very seasonal. I don't ever have sales, so there's nothing like that to do. I made a decision very early on that I wasn't going to discount my work, at all. And I don't. I don't care if you're buying two dozen or two thousand. The price is the price and that's it. So, there's no sales to advertise. It's mostly a reminder. Get on the books now because September's full. So, think about me now. Mostly to remind people to, order ahead. That's what I use it for. The email marketing is entirely affordable, entirely affordable, $20 a month? I mean, come on. It's a bargain. It's a tremendous bargain. And what sold it for me is the online help because I'm of a certain age. I need to speak to someone. I don't want to just tap on the computer. And every time I call, I get someone who is willing to stay there and help me and I've never gone away unsatisfied from a phone call. And I need that because I'm not computer savvy. I am not going to invest time in learning how to run a computer because I run a cookie business. I'm not a computer person. Dave: Rather than focusing on finding new customers, Barbara stays in touch with her existing customers — the people she already has established relationships with. By reaching out and reminding her customers what she has to offer, she sparks new interest and gets the phone ringing again. Dave: What is it that you would say that really keeps you going and your business successful? Barbara: Pride in what I do, that I do it myself, that I don't have to answer to anyone except my customers. Like I've mentioned, this is not my first business. My first business was making curtains, draperies and shades and it was the similar thing. I worked alone, I made a beautiful product, everybody was happy at every stage. And I loved being my own boss. I've spent plenty of time working in offices thinking, “How can I get out of here?” I am not a paper person. I don't care what industry it's in, I cannot stand sitting behind a desk. So with cookies, I just love being the boss and being the creative person. I get physically ill if I cannot create something, if I can't be refinishing furniture, or making a curtain or doing something creative. And the cookies give me all that. All my art, all my color, theory, everything I do is in there. And I love making people happy. I love making little kids smile when they get a cookie. I have pictures on my wall of the little kids holding my cookies, being happy. That's a nice thing. Dave: You'll notice Barbara's success is rooted in her own satisfaction, as well as her customers'. As she said earlier, she really feeds off her customers' happiness. While many small businesses are started by fiercely independent people — hungry to call the shots, make their own hours, and put their stamp on things — the successful ones never lose sight of the people they're trying to help. I'll leave you with Barbara's best advice for someone interested in starting their own business. Barbara: Oh, golly. Know your market. If you don't know where your market is and what they want, you have no chance. You need to know what people want. And once you figure that out, make what they need. It's the same classic advice, find a need and fill it. And because of my exposure to a certain crowd of people years ago, I knew what they were looking for. I knew what they liked to have and that's why I can still serve those people by making my product. You have to know your market, you can't just have a good idea that nobody wants to buy, if you're gonna do it for a living. I mean believe me, I love what I do, I love the art but make no mistake, and this is how I put gas in the car. I have to make money. Dave: We appreciate you listening and would love to hear what you think of the show. Please go to iTunes or Stitcher right now and leave us a review. Small Biz Stories is produced by myself and Miranda Paquet with editing by TwentyFourSound. You can contact us at podcast@constantcontact.com Small Biz Stories is brought to you by Constant Contact. Constant Contact is committed to helping small businesses and nonprofits connect to new and existing customers with email marketing. You can be a marketer, all it takes is Constant Contact. Find out more at ConstantContact.com. The post Felix the Cook — Small Biz Stories, Episode 14 appeared first on Constant Contact.

When Barbara Felix started her business, Felix the Cook, over ten years ago, she was looking for a way to provide for her family, while doing something she loved. Finding her sweet spot with custom-made sugar cookies, Barbara has attracted big name clients like Google Ventures, UPS, and The Four Seasons. How can your business do the same? Listen as Barbara shares her best secrets for attracting and delighting clients. Find us on Stitcher You can also read the transcript below: Small Biz Stories is brought to you by Constant Contact. Constant Contact is committed to helping small businesses and nonprofits connect to new and existing customers with email marketing. You can be a marketer, all it takes is Constant Contact. Find out more at ConstantContact.com. Barbara: I've spent plenty of time working in offices thinking, “How can I get out of here?” I am not a paper person. I don't care what industry it's in, I cannot stand sitting behind a desk. So with cookies, I just love being the boss and being the creative person. I get physically ill if I cannot create something. Dave: Meet Barbara Felix, owner of Felix the Cook. Like so many businesses owners, Barbara became her own boss to avoid a boring, cookie-cutter career. Starting a business of her own, Barbara has the freedom to spend her days as she likes — which in her case means delighting customers with custom-made sugar cookies. If you've ever wondered if you have what it takes to start a business — or if you've already started and you're wondering how to take things to the next level, listen up. Today, Barbara shares her secrets for how a one-woman operation can use customer relationships to land big-name clients like Google Ventures, UPS, and The Four Seasons.More than fifty percent of small businesses fail within the first five years. These are the stories of those who beat the odds. My name is Dave Charest and I'll be your host as we share the stories of some of the bravest people you'll ever meet, small business owners. You'll hear how they got started, their biggest challenges, and their dreams for the future. Dave: Many small businesses start with a combination of passion and necessity. When Barbara started her business over ten years ago, she was looking for a way to provide for her family, while doing something she loved. Listen as she describes her early attempts at finding the right fit and how an early mentor helped point her in the right direction. Barbara: Well, my dad was a cook. My dad always cooked at home. And I loved to play in the kitchen. I loved making things and my mother let me do whatever I want with butter, sugar and flour. So I have absolutely no fear of sweet stuff. And I grew up, got married, got divorced and decided I needed a career because I've been to high school, of course, but not much college. So there I was, a single mother with two children looking for something to do and I thought well, maybe I can take a cooking class and instead I decided to take the full program at the California Culinary Academy and do 16 months and come out as a chef. So I worked at a really fine restaurant for a couple years and then found it was just too difficult as a single mother to keep the hours of a kitchen, which were pretty brutal, and mind my kids. So I quit that and got into private chefing after a stint of making desserts for restaurants. There were a couple of small restaurants I worked for that didn't have the time or the space to do their own pastry. So I'd do that for them. Again, pastry was always my favorite. And with the kids, I would make cookies with them every holiday like Halloween. I can't get over it. That Halloween, I made black icing, my son was in heaven with black icing everywhere. So we'd do that and then one year one of my instructors was at the house for Christmas and she saw my cookies and she said, “Oh my God, Barbra, you have to sell these.” I said, “Really?” So because I trusted her, I pursued the cookies. I was private chefing at the time and I asked one of my clients what she thought. She suggested I get a year of cookies. So that was a great idea. So I designed 12 collections with 6 designs each to make up a dozen cookies for every month of the year, and got connected with a web designer, who started with that page, our cookies of the month. And from there it just grew. It was very word of mouth, very word of mouth. Dave: So, just talk us through kind of that inspiration for doing the cookies? Barbara: Oh! The inspiration was I can do this, and it's fun and people pay me! That's what it was. And that having someone whose opinion that I trusted told me they were wonderful. That's what I needed because I get in my own little bubble where I can't see outside. And if you go on cookies websites, it's amazing what people are doing. They're total artworks. And if you look at that, and then look at what I do and it's like, well I'd never measure up. The funny thing is, is that they're doing the same thing. Everybody is comparing, which is silly. But I wanted a way to make some money that wasn't as difficult, as private chefing can be. I wanted to do something that I was entirely comfortable with, which is pastry. And it's a fun job and it's a happy job. People are so happy when they can get on my schedule. They are happy to order their cookies they're anticipating, and they're happy when they get them. So I like happy uplifting things. That's why, I'm not curing cancer but I'm making people happy, nothing wrong with that. Dave: With cookie-making, Barbara found the sweet spot she was looking for. Now, she had to find something just as important — a loyal customer base.  Luckily, this wasn't Barbara's first business. Through her past endeavors, Barbara already had some ideas about her target market, what they wanted, and how best to reach them. Barbara: Now, I spent some time in Texas for 10 years and I had my own business there as well, making curtains and drapery and shades. And my first customer was a junior-league lady and I had learned very well. You tell a junior league lady, you're set because they all tell each other, they all call each other. So with that experience, with the cookies I thought, I got to donate to the junior league. And I did the same thing. I picked a couple different charities and I'd make a significant donation and people started calling. And that's how it started, with donations, because I had to get the word out. Dave: Did you set any goals for your business when you were first getting started? Barbara: Oh, I wish I could say yes! I wish I could say I followed my business plan to the T. I did not. My goal was to make some extra money. I'm a single mother with two kids, money was the ticket. So, with the help of friends, I thought it was important to get a website together and that was my first goal to get all those 12 months of designs made. Then to set up a photography booth or some way to get…I bought my first camera to do the photographs, my first little instant camera. And, to set up a business account, I set up a checkbook. The goals were very small and then to find charities where I could donate because I knew that's where my market was. See, I knew, from my experience of having my business in Texas, I knew what these ladies wanted. I knew what they were looking for and knew where they were. I knew my market. And I knew what they needed. And that's how I did it. Going for the upscale charity events and contacting people I knew in that area. Dave: What would you say makes your business different from others out there? Barbara: I would say the service. I mean, they love the taste of the cookies, there's that. They love the cookies, they love what I do. But I've had people tell me, “Oh, you're so flexible, and thank you” And it's personable, you know, people get excited when they can talk to the person who's actually making their product. It's not going through several layers. In fact, a few years ago, well in 2004, Gwyneth Paltrow put me on her Goop website for Christmas. And that's because I knew her driver. A friend of mine drove for her. I didn't even know he was driving for her but that was my connection. And I got a lot of orders and one person called to check on her order and it was so funny the way she spoke. It's like, “Can you go down on the factory floor and find the order?” and I said, “Ma'am I'm making your cookies.” And they're so excited. They're very excited to talk to the person. So I think that's it. There's no filter between me and the client. They call or they email or they talk to me. And that's the way I like it. And even as I grow, I don't know that I'll give away that part of the business. I think I'll still be the contact person. Dave: Barbara's success comes from giving her customers an experience they can't get anywhere else. By listening to her customers' advice, Barbara creates relationships that make other people feel invested in her success. It's no surprise that many of Barbara's best new customers have come directly from her existing customer base. Dave: Yeah. Is there, is there some place that you go for advice or guidance? Barbara: Oh gosh, yes! Gosh, yes! I guess I'm just a friendly person. But I know so many people who seem to be more successful than I am and their always eager to help me. I have one friend I met when I was doing cookies for a charity function and it was being held at Pixar. It was a very big deal and I got to see the Pixar office. I got to look at an Oscar, like two feet from my face, a real Oscar. That woman moved on to another company and another company and she's taken me with her every step of the way. So I've made cookies for her at every company and she's very into computers and marketing. And she helps me and she gives me ideas. Another friend of mine, again, it's a friend of a friend. He asked me if I could deliver cookies to his friend who manages a very big jewelry store downtown. And because of the timing, I thought, “Oh I'll just take him in myself.” And that was like a perfect thing to do. The fellow loved meeting me, he loved the cookies and he has sent me business and he has sent me a wonderful event planner that I work with constantly. And he's my buddy. He brings me to different events, he suggests things to do. He's got me working on a chocolate cookie now. He's determined to have a chocolate cookie place card with gold lettering. So I have ordered. I have been through the web top to bottom looking for a specific edible gold luster, which I've acquired. It's in the mail to me now. So they guide me, they tell me what you can do. Another friend of mine works at LinkedIn and he's helping me use that to meet other marketing people in different companies because that's where the cookie orders from companies come from. So, yes, I don't know, people like me and they talk to me and I talk to them and we chit chat. And yes, I have plenty of advisors. I've made cookies for Google Ventures and they're still customers. I did cookies for UPS. I did cookies for Tyler Florence a couple of times. And when he had his shop, my cookies were in his shop. Because one day, I walked in, and I happened to have my portfolio with me. And there was some sugar cookies for sale and I thought, “Oh my goodness! I can do better than that.” So I showed the sales girl. She got the marketing person to come down and we started a relationship and I had my cookies in there every holiday. Because I walked in and said, “Hey look at me.” Dave: Barbara's confidence in her product and dedication to her customer relationships have served her well in growing her business and reaching big-name clients. But that doesn't mean she's always as busy as she'd like. Dave: Was there ever a time that you felt like potentially the business wasn't gonna work? Barbara: Oh yeah! Oh gosh yes! Dave: Tell us about that. Barbara: Because I didn't have a budget for marketing. My budget was, “Can I pay my mortgage this month?” And some people would tell me, “Oh! You need to get better pictures. They don't do you justice.” And I didn't have the money to go up a notch. Packaging, when you start pricing packaging, you have to buy a lot for custom packaging. It's a huge investment for a small business. And there were times where I would get discouraged. And then the phone would ring and somebody would say so and so told me about you. And I would get all happy again. I really feed off my customer's happiness because it tells me I'm doing a good job. Dave: What have you found has been your most effective way to get or reaching customers? Barbara: Oh, really, Constant Contact because my email list consists of people who have already done business with me. They've already emailed me and bought purchased cookies so they're on my list. They're familiar with the product and the emails are just a reminder that I'm here, which is, as I said, for people that don't order cookies regularly. They need to be reminded, whether it's a birthday or an anniversary or something… Dave: Yeah. Tell me a little bit about your approach with email, like what do you? What do you send out? Like what do you do, how often? Barbara: I want to do it once a month. I try to do it once a month and I like to put up pictures of cookies they haven't seen, something new. Like I believe I did an email about painted cookies now, there's a big demand now for watercolor. You use the food coloring as the paint. So I did that. Mostly it's seasonal, you know. It's like, “Oh this is August, I'll send out a picture of my watermelon cookies” or whatever. Trying to think of what they might be doing and what they might need them for. We're very seasonal. I don't ever have sales, so there's nothing like that to do. I made a decision very early on that I wasn't going to discount my work, at all. And I don't. I don't care if you're buying two dozen or two thousand. The price is the price and that's it. So, there's no sales to advertise. It's mostly a reminder. Get on the books now because September's full. So, think about me now. Mostly to remind people to, order ahead. That's what I use it for. The email marketing is entirely affordable, entirely affordable, $20 a month? I mean, come on. It's a bargain. It's a tremendous bargain. And what sold it for me is the online help because I'm of a certain age. I need to speak to someone. I don't want to just tap on the computer. And every time I call, I get someone who is willing to stay there and help me and I've never gone away unsatisfied from a phone call. And I need that because I'm not computer savvy. I am not going to invest time in learning how to run a computer because I run a cookie business. I'm not a computer person. Dave: Rather than focusing on finding new customers, Barbara stays in touch with her existing customers — the people she already has established relationships with. By reaching out and reminding her customers what she has to offer, she sparks new interest and gets the phone ringing again. Dave: What is it that you would say that really keeps you going and your business successful? Barbara: Pride in what I do, that I do it myself, that I don't have to answer to anyone except my customers. Like I've mentioned, this is not my first business. My first business was making curtains, draperies and shades and it was the similar thing. I worked alone, I made a beautiful product, everybody was happy at every stage. And I loved being my own boss. I've spent plenty of time working in offices thinking, “How can I get out of here?” I am not a paper person. I don't care what industry it's in, I cannot stand sitting behind a desk. So with cookies, I just love being the boss and being the creative person. I get physically ill if I cannot create something, if I can't be refinishing furniture, or making a curtain or doing something creative. And the cookies give me all that. All my art, all my color, theory, everything I do is in there. And I love making people happy. I love making little kids smile when they get a cookie. I have pictures on my wall of the little kids holding my cookies, being happy. That's a nice thing. Dave: You'll notice Barbara's success is rooted in her own satisfaction, as well as her customers'. As she said earlier, she really feeds off her customers' happiness. While many small businesses are started by fiercely independent people — hungry to call the shots, make their own hours, and put their stamp on things — the successful ones never lose sight of the people they're trying to help. I'll leave you with Barbara's best advice for someone interested in starting their own business. Barbara: Oh, golly. Know your market. If you don't know where your market is and what they want, you have no chance. You need to know what people want. And once you figure that out, make what they need. It's the same classic advice, find a need and fill it. And because of my exposure to a certain crowd of people years ago, I knew what they were looking for. I knew what they liked to have and that's why I can still serve those people by making my product. You have to know your market, you can't just have a good idea that nobody wants to buy, if you're gonna do it for a living. I mean believe me, I love what I do, I love the art but make no mistake, and this is how I put gas in the car. I have to make money. Dave: We appreciate you listening and would love to hear what you think of the show. Please go to iTunes or Stitcher right now and leave us a review. Small Biz Stories is produced by myself and Miranda Paquet with editing by TwentyFourSound. You can contact us at podcast@constantcontact.com Small Biz Stories is brought to you by Constant Contact. Constant Contact is committed to helping small businesses and nonprofits connect to new and existing customers with email marketing. You can be a marketer, all it takes is Constant Contact. Find out more at ConstantContact.com. The post Felix the Cook — Small Biz Stories, Episode 14 appeared first on Constant Contact.

Meet Jason Talbot, co-founder of Artists for Humanity. Jason shares his views on how to transform ideas, individuals, and the greater community. Small Biz Stories tells the story of some of the bravest people you'll ever meet — small business owners. You'll hear how they got started, their biggest challenges, and their dreams for the future. Find us on Stitcher You can also read the transcript below: Small Biz Stories is brought to you by Constant Contact. Constant Contact is committed to helping small businesses and nonprofits connect to new and existing customers with email marketing. Find out more at ConstantContact.com. Jason: I could feel it happening to my mind, to myself, to my self-image, to my vision for my future that I wanted to continue. I wanted to have an art show in that gallery every weekend for the rest of my life, because it felt that good. And that’s why we do it, because it makes that effort worth something. Dave: If you own a small business, you're probably familiar with this feeling. There's a moment when all the hard work and sacrifice you've put into something finally pays off. You feel a true sense of accomplishment. As any small business owner can tell you, you'll need hard work, focus, and discipline to take full advantage of the opportunities available to you. Today, Jason Talbot, co-founder of Artists for Humanity, shares how a strong work ethic has the power to transform your idea, self-image, and community. More than fifty percent of small businesses fail within the first five years. These are the stories of those who beat the odds. My name is Dave Charest and I'll be your host as we share the stories of some of the bravest people you'll ever meet, small business owners. You'll hear how they got started, their biggest challenges, and their dreams for the future. Dave: Artists for Humanity is a nonprofit that started off with an idea: to address the lack of arts experiences in Boston's Public schools by employing urban teens to provide creative services to clients within the local business community. Jason has been involved in this program since the beginning — first as a student of the program, and today as a co-founder and Special Projects Director for the organization. Dave: So I guess let’s look at the history starting there. You’re in a unique position where that you’re kind of a product of the program, I guess, before it was a program, right? Jason: Yeah, yeah. Dave: Tell us a little bit about how that all started. Jason: Well, Artists for Humanity, it started in a real organic way. Susan Rodgerson, our executive director, saw what was going on in the Boston Public School System. Saw art programs being slashed and really took it upon herself in a real entrepreneurial way to make sure the young people got the enrichment that art brings to their lives. And she wanted to make sure that there was art in schools, that kids had that experience. And so she had this plan to paint a big, giant painting with a bunch of kids and sell it off to a corporation for lobby art to then fund the next painting.

Join us for episode 3, where we share the story of Marie Mouradian, owner of Window Designs Etc. Small Biz Stories tells the story of some of the bravest people you'll ever meet — small business owners. You'll hear how they got started, their biggest challenges, and their dreams for the future. Find us on Stitcher You can also read the transcript below: Small Biz Stories is brought to you by Constant Contact. Constant Contact is committed to helping small businesses and nonprofits connect to new and existing customers with email marketing. Find out more at ConstantContact.com. Marie: How I determine success? Jeez, I don’t know. To leave everything more beautiful than it started with. And everything is different; each job has a little different twist on it. Dave: What is it about success that makes it so hard for us to pin down?  Maybe the biggest reason is that success looks and feels different for each person. For Marie Mouradian, owner of Window Designs Etc., success is not something to be accomplished, but something to constantly strive for. As her own boss for over 33 years, Marie has pushed herself to stay at the top of her craft within a changing industry. Today she'll share where she gets her inspiration, her biggest challenges, and advice you can apply to your business. More than fifty percent of small businesses fail within the first five years. These are the stories of those who beat the odds. My name is Dave Charest and I'll be your host as we share the stories of some of the bravest people you'll ever meet, small business owners. You'll hear how they got started, their biggest challenges, and their dreams for the future. Dave: Stepping into our office, it's clear that Marie's passion for design and aesthetic are not only part of her business, but something she lives and breathes each day. There's an attention to detail in the way that she presents herself. I started our interview by asking Marie where her love of fashion and design comes from and how it translated to starting her own business. Marie:  Ever since I was really small my mother and my grandmother taught me how to sew. And so I started sewing clothing when I was probably about seven. And that’s what I have my degree in, is clothing and textiles. And then I went into fashion merchandising, into the retail end. And that was when stores started opening on Sunday, and I was working way too much for schlepping all kinds of clothing all over a store. And so I started doing things on the side. And it was through encouragement of my family, my friends, my then-fiancé who said, “You really just need to start a business.” And so at the ripe old age of 22 I went into business. Did I have a business plan? No. Was I crazy? Yes. But I was very fortunate that I had people who believed in me. Dave: For Marie, the doubts and uncertainties of starting a business were overpowered by a desire to pursue something personal and meaningful. Marie: Fabric makes my heart sing, and color and texture and all the types of style and design. Dave: Tell me a bit more about that. What about it makes you so excited? Marie: That you can take something flat, a flat bolt of fabric, and you can create anything, anything. Anything that gives you a feeling. And, of course, as it transfers onto windows, it absorbs sound, it creates all other functions. Whether you’re going to block out light or add some style,