Podcast appearances and mentions of elizabeth marsten

Welcome back to the EDGE! Retail Media expert, Elizabeth Marsten, is back for her second segment this time to talk about the impact data has on the retail marketing and e-commerce industry.  Elizabeth helps you navigate the high intent consumer funnel, explaining how retail media is leveraging data to form predictive purchasing models. We evaluate ways in which corporations are addressing significant privacy concerns surrounding big data, and third-party cookies to predict consumer behavior.  The third wave of marketing is imminent! Join us this week as Elizabeth Marsten showcases the strength of user data in a retail media network and e-commerce setting right here on The EDGE of The Web! [00:02:58] Introducing Elizabeth Marsten [00:04:12] Who are Key Influencers in Retail Media?  [00:06:38] Understanding the High Intent Consumer [00:11:22] EDGE of the Web Title Sponsor: Site Strategics [00:13:19] How Can You Predict Consumer Purchasing?  [00:16:42] Demonstrating Products in Real Time With Livestream Shopping [00:21:10] EDGE of The Web Sponsor: Hostinger [00:22:13] Data Privacy and Surveillance Moving Forward [00:25:40] Implications of Targeting Consumers Based on Highly Personal Data [00:29:37] Is There a Governing Body Ensuring Ethical Practices Throughout the Retail Media Industry?  [00:31:33] EDGE of The Web Sponsor: Wix  [00:33:10] Are We Going To Lose Third-Party Cookie Access?  [00:34:14] Final Pro Tip From Elizabeth Marsten Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site   Wix: http://edgeofthewebradio.com/wix Hostinger: https://edgeofthewebradio.com/hostinger Follow Our Guest Twitter: https://x.com/ebkendo?s=20 LinkedIn: https://www.linkedin.com/in/elizabethmarsten/

A four-time guest of the EDGE and VP of commerce strategic services at Tinuiti, Elizabeth Marsten, joins the show this week to explore the profound landscape of retail media network marketing. Elizabeth stands out as a distinguished Digital Marketing expert with extensive experience in e-commerce and online marketplaces.  Discover the essence of Retail Media Networks and explore how the retail industry giants leverage strategies for optimized results. Elizabeth describes the extreme levels of personalization retail media generates, outlining how personalization is expected to skyrocket. Grasp the vast scale of Retail Media Networks, and learn how data-driven positioning has become a centerpiece of digital marketing this week on The EDGE of The Web! Key Segments: [00:03:34] Introducing Elizabeth Marsten [00:05:40 ] How Elizabeth Got Into Retail Marketing [00:08:16] EDGE of the Web Title Sponsor: Site Strategics [00:09:03] How has the Digital Marketing Industry Evolved in Recent Years?  [00:11:29] What Are Retail Media Networks?  [00:17:20] EDGE of The Web Sponsor: Hostinger [00:18:25] Digital Commerce Category Leading All Others [00:22:28] How Personalized is Retail Media?  [00:25:26] EDGE of The Web Sponsor: Wix  [00:26:38] Fully Immersive Virtual Shopping  [00:34:46] Bringing the Real World Connection to Marketing [00:36:51] How Does a Small Business Leverage Retail Media?  Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site   Wix: http://edgeofthewebradio.com/wix Hostinger: https://edgeofthewebradio.com/hostinger Follow Our Guest Twitter: https://x.com/ebkendo?s=20 LinkedIn: https://www.linkedin.com/in/elizabethmarsten/ Resources Tinuiti Retail Media: The 4 Pillars Amazon Advertising

How does Amazon integrate AI? How will the ‘AI race' impact Amazon? How do you tie in Amazon and other E-commerce sites to your overall marketing strategy?   Wix's very own Mordy Oberstein and Crystal Carter unveil SERP's Up+, a monthly bonus episode that focuses on the wider digital marketing world! It's a deep dive into Amazon and E-commerce, to see how Amazon works with your website across a wide marketing spectrum.    Joining the show are Tinuiti's President of Commerce Strategic Services, Elizabeth Marsden, and Senior Director of Amazon, Joe O'Connor to tell us how AI plays a role in Amazon's success.    This is the SERP's Up+ Podcast, here to deliver you all the prime marketing knowledge in this inaugural bonus episode!   Key Segments [00:03:17] What's On This Episode of SERP's Up? [00:03:53] Focus Topic of the Week: Amazon E-Commerce and AI   [00:04:47] Focus Topic Guest: Elizabeth Marsten   Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Elizabeth Marsten  Joe O'Conner  Andrew Lipsman  Russ Dieringer  Kiri Masters   Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Tinuiti  

In this episode, we pick the brain of Tinuiti's Elizabeth Marsten. I've (Kirk) known Elizabeth for years back when we both dug into Google Shopping, and now she's gone over to the dark side of retail media. Or the light side. However you look at it, retail media is here to stay and there's nobody better to think it through than Elizabeth. Crank this episode up while waiting for your Target Pickup, but don't forget to listen to the Core episode on the Supply Chain crisis first. 

Elizabeth Marsten talks with Jason Barnard about retail media in search. Elizabeth Marsten is senior director of marketplace strategic services at Tinuiti, working on the launch and growth of Walmart Advertising Service, Education and Product Support. She is a spokesperson for eCommerce, writes regularly for AdWeek and has expertise in paid search, marketplaces, SEO, content, analytics, social media - marketing, digital marketing and, of course, retail media. You have probably wondered how Walmart, Amazon, Target, Home Depot and other retailers, get consumers or brands to pay to use their platform. And if you have ever listened to Elizabeth Marsten, you'll have wondered what role does retail media play in this? Elizabeth talks incredibly eloquently about retail media. She points out that it has not been around that long, but the principle has. It started years ago when Amazon, Target and Walmart first set up their websites and ran ads. This episode also covered the advantages and implications of retailers building their own Knowledge Graph, how an Internal Search Engine an be leveraged to improve a retailer's ranking in Google search, and the issue of third-party cookies for large retailers. As always the show ends with passing the Baton… Elizabeth Marsten smoothly passes the virtual baton to next week's lovely guest, Kim Krause Berg. What you'll learn from Elizabeth Marsten 00:00 Elizabeth Marsten and Jason Barnard00:20 Ukraine Defending its Freedom: Over a Month Now01:16 Elizabeth Marsten's Brand SERP04:00 What is Retail Media in Search?05:00 Third Party Cookies for Big Retailers07:22 On-Site Search for the Retailer10:16 Why Elizabeth Marsten Sees Google as a Competitor10:55 Can Building an Internal Search Engine and an Internal Knowledge Graph Help a Retailer With SEO?13:19 Should Retailers Build their Own Knowledge Graph?18:19 How can Retailers (Walmart and Target) Leverage Pay-to-Play for Brands23:10 Ebay is a Unique Retailer. Why?25:26 An Overview of Facebook Marketplace28:00 Passing the Baton: Elizabeth Marsten to Kim Krause Berg This episode was recorded live on video March 29th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Elizabeth Marsten talks with Jason Barnard about retail media in search. Elizabeth Marsten is senior director of marketplace strategic services at Tinuiti, working on the launch and growth of Walmart Advertising Service, Education and Product Support. She is a spokesperson for eCommerce, writes regularly for AdWeek and has expertise in paid search, marketplaces, SEO, content, analytics, social media - marketing, digital marketing and, of course, retail media. You have probably wondered how Walmart, Amazon, Target, Home Depot and other retailers, get consumers or brands to pay to use their platform. And if you have ever listened to Elizabeth Marsten, you'll have wondered what role does retail media play in this? Elizabeth talks incredibly eloquently about retail media. She points out that it has not been around that long, but the principle has. It started years ago when Amazon, Target and Walmart first set up their websites and ran ads. This episode also covered the advantages and implications of retailers building their own Knowledge Graph, how an Internal Search Engine an be leveraged to improve a retailer's ranking in Google search, and the issue of third-party cookies for large retailers. As always the show ends with passing the Baton… Elizabeth Marsten smoothly passes the virtual baton to next week's lovely guest, Kim Krause Berg. What you'll learn from Elizabeth Marsten 00:00 Elizabeth Marsten and Jason Barnard00:20 Ukraine Defending its Freedom: Over a Month Now01:16 Elizabeth Marsten's Brand SERP04:00 What is Retail Media in Search?05:00 Third Party Cookies for Big Retailers07:22 On-Site Search for the Retailer10:16 Why Elizabeth Marsten Sees Google as a Competitor10:55 Can Building an Internal Search Engine and an Internal Knowledge Graph Help a Retailer With SEO?13:19 Should Retailers Build their Own Knowledge Graph?18:19 How can Retailers (Walmart and Target) Leverage Pay-to-Play for Brands23:10 Ebay is a Unique Retailer. Why?25:26 An Overview of Facebook Marketplace28:00 Passing the Baton: Elizabeth Marsten to Kim Krause Berg This episode was recorded live on video March 29th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Elizabeth Marsten talks with Jason Barnard about retail media in search. Elizabeth Marsten is senior director of marketplace strategic services at Tinuiti, working on the launch and growth of Walmart Advertising Service, Education and Product Support. She is a spokesperson for eCommerce, writes regularly for AdWeek and has expertise in paid search, marketplaces, SEO, content, analytics, social media - marketing, digital marketing and, of course, retail media. You have probably wondered how Walmart, Amazon, Target, Home Depot and other retailers, get consumers or brands to pay to use their platform. And if you have ever listened to Elizabeth Marsten, you'll have wondered what role does retail media play in this? Elizabeth talks incredibly eloquently about retail media. She points out that it has not been around that long, but the principle has. It started years ago when Amazon, Target and Walmart first set up their websites and ran ads. This episode also covered the advantages and implications of retailers building their own Knowledge Graph, how an Internal Search Engine an be leveraged to improve a retailer's ranking in Google search, and the issue of third-party cookies for large retailers. As always the show ends with passing the Baton… Elizabeth Marsten smoothly passes the virtual baton to next week's lovely guest, Kim Krause Berg. What you'll learn from Elizabeth Marsten 00:00 Elizabeth Marsten and Jason Barnard00:20 Ukraine Defending its Freedom: Over a Month Now01:16 Elizabeth Marsten's Brand SERP04:00 What is Retail Media in Search?05:00 Third Party Cookies for Big Retailers07:22 On-Site Search for the Retailer10:16 Why Elizabeth Marsten Sees Google as a Competitor10:55 Can Building an Internal Search Engine and an Internal Knowledge Graph Help a Retailer With SEO?13:19 Should Retailers Build their Own Knowledge Graph?18:19 How can Retailers (Walmart and Target) Leverage Pay-to-Play for Brands23:10 Ebay is a Unique Retailer. Why?25:26 An Overview of Facebook Marketplace28:00 Passing the Baton: Elizabeth Marsten to Kim Krause Berg This episode was recorded live on video March 29th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Tim Soulo talks with Jason Barnard about revealing the secrets of keyword data. Tim Soulo is the Chief Marketing Officer and Product advisor at Ahrefs. Tim has been a frequent and noteworthy contributor to the SEO and digital marketing industries for the past 12 years.  Thousands of online publications have quoted his data research studies, including Inc, Techcrunch, and Venturebeat, and he has spoken at some of the world's top industry conferences, including PubCon (Las Vegas, US), BrightonSEO (Brighton, UK), and Digital Marketers Australia Conference (Melbourne, AU). Keyword search volume is a metric many use obsessively, but what is it exactly, and is it really the best metric for SEOs? You probably know about Google Keyword Planner. Interestingly, there's a big difference between these two. Jason Barnard points out what Google Keyword Planner is designed for Google to sell ad space to advertisers, while Tim Soulo emphasises that keyword search volume is for SEOs.  They dig deep into that debate, and also veer off track and talk about focussing on users… why businesses should aim to better understand what their users want, need, and value. SEOs also need to focus more on what the business' audience is looking for since as Google displays in the SERPs what it deems valuable, helpful, and relevant to the user. As always, the show ends with passing the baton… the grooviest Tim Soulo hands over the virtual baton to next week's charming guest, Elizabeth Marsten. What you'll learn from Tim Soulo 00:00 Tim Soulo and Jason Barnard00:52 Myroslav Khmarskiy's Message of Gratitude and Request for Support in Ukraine02:04 Tim Soulo's Message of Gratitude to All Who Support Ukraine05:21 Ahrefs' Brand SERP06:41 Concerns on Ahrefs' Knowledge Panel08:26 How Many Billions of Keywords Does Ahrefs Track?09:24 Where are Google are Going with Users' Keyword Inputs10:58 How People Try to Manipulate Ahrefs Metrics12:04 Is Keyword Search Volume the Best Metric?12:28 Keyword Search Volume Vs Google Keyword Planner14:06 Google Keyword Planner: A Tool for Advertisers17:53 Speaking the Vocabulary of Your Audience (Focus on Users)19:30 Brand Queries aka Pull Queries20:22 Keyword Search Volume is Misleading21:18 Overview of Ahrefs' Traffic Potential (Keyword Metric)22:52 What Can a Small Business Do When Competing for a Keyword with a Top Ranking Site?25:11 Tim Soulo's Thoughts on AI Tools and Google Educating Itself29:17 Tim Soulo's Approach to SERPs33:27 Important Thought-Provoking Insights from Tim Soulo on Keyword Search Volume36:45 Passing the Baton: Tim Soulo to Elizabeth Marsten This episode was recorded live on video March 22nd 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Tim Soulo talks with Jason Barnard about revealing the secrets of keyword data. Tim Soulo is the Chief Marketing Officer and Product advisor at Ahrefs. Tim has been a frequent and noteworthy contributor to the SEO and digital marketing industries for the past 12 years.  Thousands of online publications have quoted his data research studies, including Inc, Techcrunch, and Venturebeat, and he has spoken at some of the world's top industry conferences, including PubCon (Las Vegas, US), BrightonSEO (Brighton, UK), and Digital Marketers Australia Conference (Melbourne, AU). Keyword search volume is a metric many use obsessively, but what is it exactly, and is it really the best metric for SEOs? You probably know about Google Keyword Planner. Interestingly, there's a big difference between these two. Jason Barnard points out what Google Keyword Planner is designed for Google to sell ad space to advertisers, while Tim Soulo emphasises that keyword search volume is for SEOs.  They dig deep into that debate, and also veer off track and talk about focussing on users… why businesses should aim to better understand what their users want, need, and value. SEOs also need to focus more on what the business' audience is looking for since as Google displays in the SERPs what it deems valuable, helpful, and relevant to the user. As always, the show ends with passing the baton… the grooviest Tim Soulo hands over the virtual baton to next week's charming guest, Elizabeth Marsten. What you'll learn from Tim Soulo 00:00 Tim Soulo and Jason Barnard00:52 Myroslav Khmarskiy's Message of Gratitude and Request for Support in Ukraine02:04 Tim Soulo's Message of Gratitude to All Who Support Ukraine05:21 Ahrefs' Brand SERP06:41 Concerns on Ahrefs' Knowledge Panel08:26 How Many Billions of Keywords Does Ahrefs Track?09:24 Where are Google are Going with Users' Keyword Inputs10:58 How People Try to Manipulate Ahrefs Metrics12:04 Is Keyword Search Volume the Best Metric?12:28 Keyword Search Volume Vs Google Keyword Planner14:06 Google Keyword Planner: A Tool for Advertisers17:53 Speaking the Vocabulary of Your Audience (Focus on Users)19:30 Brand Queries aka Pull Queries20:22 Keyword Search Volume is Misleading21:18 Overview of Ahrefs' Traffic Potential (Keyword Metric)22:52 What Can a Small Business Do When Competing for a Keyword with a Top Ranking Site?25:11 Tim Soulo's Thoughts on AI Tools and Google Educating Itself29:17 Tim Soulo's Approach to SERPs33:27 Important Thought-Provoking Insights from Tim Soulo on Keyword Search Volume36:45 Passing the Baton: Tim Soulo to Elizabeth Marsten This episode was recorded live on video March 22nd 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Tim Soulo talks with Jason Barnard about revealing the secrets of keyword data. Tim Soulo is the Chief Marketing Officer and Product advisor at Ahrefs. Tim has been a frequent and noteworthy contributor to the SEO and digital marketing industries for the past 12 years.  Thousands of online publications have quoted his data research studies, including Inc, Techcrunch, and Venturebeat, and he has spoken at some of the world's top industry conferences, including PubCon (Las Vegas, US), BrightonSEO (Brighton, UK), and Digital Marketers Australia Conference (Melbourne, AU). Keyword search volume is a metric many use obsessively, but what is it exactly, and is it really the best metric for SEOs? You probably know about Google Keyword Planner. Interestingly, there's a big difference between these two. Jason Barnard points out what Google Keyword Planner is designed for Google to sell ad space to advertisers, while Tim Soulo emphasises that keyword search volume is for SEOs.  They dig deep into that debate, and also veer off track and talk about focussing on users… why businesses should aim to better understand what their users want, need, and value. SEOs also need to focus more on what the business' audience is looking for since as Google displays in the SERPs what it deems valuable, helpful, and relevant to the user. As always, the show ends with passing the baton… the grooviest Tim Soulo hands over the virtual baton to next week's charming guest, Elizabeth Marsten. What you'll learn from Tim Soulo 00:00 Tim Soulo and Jason Barnard00:52 Myroslav Khmarskiy's Message of Gratitude and Request for Support in Ukraine02:04 Tim Soulo's Message of Gratitude to All Who Support Ukraine05:21 Ahrefs' Brand SERP06:41 Concerns on Ahrefs' Knowledge Panel08:26 How Many Billions of Keywords Does Ahrefs Track?09:24 Where are Google are Going with Users' Keyword Inputs10:58 How People Try to Manipulate Ahrefs Metrics12:04 Is Keyword Search Volume the Best Metric?12:28 Keyword Search Volume Vs Google Keyword Planner14:06 Google Keyword Planner: A Tool for Advertisers17:53 Speaking the Vocabulary of Your Audience (Focus on Users)19:30 Brand Queries aka Pull Queries20:22 Keyword Search Volume is Misleading21:18 Overview of Ahrefs' Traffic Potential (Keyword Metric)22:52 What Can a Small Business Do When Competing for a Keyword with a Top Ranking Site?25:11 Tim Soulo's Thoughts on AI Tools and Google Educating Itself29:17 Tim Soulo's Approach to SERPs33:27 Important Thought-Provoking Insights from Tim Soulo on Keyword Search Volume36:45 Passing the Baton: Tim Soulo to Elizabeth Marsten This episode was recorded live on video March 22nd 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

The retail industry has faced rapid changes in recent years, especially at the height of the pandemic. Consumers are now digitizing some aspects of their daily lives, which clearly shows in the retail industry. Today's guest, Elizabeth Marsten, discusses some of these changes to the retail industry. She also talks about opportunities and strategies smaller businesses have against Amazon and other service lines, like Walmart, InstaCart, and Target. Elizabeth is the Senior Director of Strategic Marketplaces Services at Tinuiti, where she is building out program development, advertising, and sales support on retail media channels, such as Walmart, Target, Instacart, Kroger and Criteo Retail Media. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/330. 

We had a great time at SMX West in San Jose this year and were able to sit down with some thought leaders in our digital marketing space.  Huge thanks to Third Door Media, who opened the door for EDGE of the Web to be part of the conference.   We were able to catch up to Elizabeth Marsten, friend of the show and presenter at SMX. We covered the digital marketplace of Amazon, Walmart and Google Shopping.  Give it a watch and listen!

Elizabeth Marsten, Senior Director of Strategic Marketplace Services at Tinuiti, on how eCommerce and consumer behavior is changing during the COVID-19 pandemic. Today on Marketing Scoop, we’re diving into the impact COVID-19 has had on eCommerce, consumer behavior, and the advertising landscape.  Elizabeth Marsten is the Senior Director of Strategic Marketplace Services, at Tinuiti, an agency that accelerates brand growth. Listen in as Elizabeth and Laura explore the new ‘normal’ reality that everyone is afraid to think about. 

Suggested Services Now Customizable in Google My Business Service-based business owners can now customize a list of suggested services on their Google My Business listing. Google will automatically select and list services, but users can make additions. Gigantic Database of Text Messages Exposed! TrueDialog, a company that processes two-way text messaging for businesses and higher education providers, had millions of messages exposed, many of which contained highly sensitive data of customers and students. 15 Eye-Popping Online Shopping Stats for 2019 Online shopping continues to grow, with more people doing it, rising sales, and bigger orders. Growth is especially strong for companies with a seriously customer-centric approach.

In honor of Cyber Monday, we wanted to focus on the eCommerce market for this week's EDGE of the Web show! When you want to sell your products through Amazon and Walmart, you’ve got to get a handle on the right advertising techniques and tactics. In today’s highly competitive eCommerce markets, you can’t ignore Amazon as a channel for selling your products, and who better to talk to about strategies and tactics than someone from a company that knows more about the Amazon Marketplace platform than anyone else? We have Elizeabeth Marsten from Tinuiti, which was one of the first digital marketing agencies to roll out strategic and tactical programs to help the seller make the most of participating in the Amazon Marketplace. If you’re involved in selling through Amazon, you’ll love hearing from this week's featured guest, Elizabeth Marsten, Senior Director of Strategic Marketplace Services at Tinuiti!

Chances are you've seen (or clicked!) a Google Sponsored Unit and you had no idea what it was. Not a lot is known about Google Sponsored Units as they are new to the shopping environment. Elizabeth Marsten, the e-Commerce Growth Services Senior Director at Commerce Hub, recently wrote an in-depth article on Search Engine Journal about this new ad unit and is on the show this week to talk about its features and how users can use it in their ad campaigns. Plus we talk about automation in the PPC world - is it a good thing or a bad thing? And, Facebook is seeing a decline in ad spend but what social network has been booming? All this and more, today on the EDGE! -- Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!

To stay on top of your digital game, you have to keep track of what’s going on in search - be it organic or paid. Google rolls out new features and updates on a daily basis. And to benefit from all the freshest tweaks and have the first-mover advantage, you have to know they exist. Topics: 1:10 Google wants your video answer for their search results - IF you’re famous enough How big a celebrity do you have to be? Why is it only available on iOS devices? Is direct answers moving towards video answers? What could this mean for SEO? 07:15 Text ads keep on getting longer... Google is extending the extra text available with responsive text ads, to regular text ads. What is this about? What might this mean for click-through-rate and ad position required to get traffic? 11:40  Google launches expandable snippets What are expandable snippets? Does this mean that people will spend more time on the SERP? What implication might this have for SEOs? 22:13  What exactly are Google’s Sponsored Units on search and why do you need to know? What are Google’s Sponsored Units on search? What industries need to pay attention most and why? What are the main benefits to using them? This episode's guests: Lukasz Zelezny, the Director of Organic Performance at ZPG Plc; and Elizabeth Marsten, the Senior Director of eCommerce Growth Services at CommerceHub  

Today, in this jam-packed episode, our host Joe Kerschbaum is joined by Elizabeth Marsten, a star on the digital speaking circuit, as well as Senior Director of eCommerce Growth at Commerce Hub to share everything you need to know to build out your digital marketplace strategy. You'll learn: Why you should care about marketplaces Marketplaces you should consider outside of Amazon Promotions you should be running Factors that impact ranking on major platforms like Amazon and Google Organic search tactics you'll want to implement How to build a pricing strategy and minimize pricing issues Tactics you can implement today to strengthen your marketplace presence   Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen! Intro/Outro Music Credit: Jazzy French via Bensound.com

4 Common PPC Mistakes That Are Sending Crappy Leads to Your Landing Page, “Discovering” Shopping: Buying Natively and 123 placements to block on Google Display Network are some of the articles looked over and expounded on as David Szetela welcomes back Elizabeth Marsten, the Director of Paid Search at CommerceHub.

4 Common PPC Mistakes That Are Sending Crappy Leads to Your Landing Page, “Discovering” Shopping: Buying Natively and 123 placements to block on Google Display Network are some of the articles looked over and expounded on as David Szetela welcomes back Elizabeth Marsten, the Director of Paid Search at CommerceHub.

4 Common PPC Mistakes That Are Sending Crappy Leads to Your Landing Page, “Discovering” Shopping: Buying Natively and 123 placements to block on Google Display Network are some of the articles looked over and expounded on as David Szetela welcomes back Elizabeth Marsten, the Director of Paid Search at CommerceHub.

4 Common PPC Mistakes That Are Sending Crappy Leads to Your Landing Page, “Discovering” Shopping: Buying Natively and 123 placements to block on Google Display Network are some of the articles looked over and expounded on as David Szetela welcomes back Elizabeth Marsten, the Director of Paid Search at CommerceHub.

On the debut episode of Call To Action, we delve into the world of pay per click advertising, which can be a bit overwhelming if you're just starting out. To get off to a solid start, it never hurts to look to veteran marketers who have already done their time in the PPC trenches.   We speak to Elizabeth Marsten, Vice President of Search at Portent, Inc. about the common mistakes that marketers are making with their PPC campaigns.   In the interview, Elizabeth explains why PPC marketing and online dating have more in common that you might think. When Elizabeth first met her future husband, she was disappointed when his bearded mug didn't quite line up with his babyfaced Match.com profile pic.   Similarly, in your PPC campaigns, if your ad doesn't line up with your landing page, then potential customers will feel confused and misled, also known as poor message match. And if they have a weird or confusing "first date," they're probably not going to give your campaign a second chance.   http://unbounce.com/podcast

On the debut episode of Call To Action, we delve into the world of pay per click advertising, which can be a bit overwhelming if you're just starting out. To get off to a solid start, it never hurts to look to veteran marketers who have already done their time in the PPC trenches.   We speak to Elizabeth Marsten, Vice President of Search at Portent, Inc. about the common mistakes that marketers are making with their PPC campaigns.   In the interview, Elizabeth explains why PPC marketing and online dating have more in common that you might think. When Elizabeth first met her future husband, she was disappointed when his bearded mug didn't quite line up with his babyfaced Match.com profile pic.   Similarly, in your PPC campaigns, if your ad doesn't line up with your landing page, then potential customers will feel confused and misled, also known as poor message match. And if they have a weird or confusing "first date," they're probably not going to give your campaign a second chance.   http://unbounce.com/podcast

Discussing Why Social PPC is Becoming More of a Thing Than Paid Social with Elizabeth Marsten, Vice President of Search Marketing at Portent, Inc. Elizabeth supervises the PPC, SEO and social media teams at Portent.Related articles across the webPPC with Reddit and StumbleUpon Ads With Brent CsutorasMobile PPC and PPC Not Provided with Melissa MackeyHistory of PPCHigh Resolution PPCMobile PPC AdvertisingShould You Bid on Your Clients Branded Keywords?Paid Search Without KeywordsRespect for PPCLanding Page Optimization Part TwoFrom the PPC Vendor Manager Perspective

Discussing Why Social PPC is Becoming More of a Thing Than Paid Social with Elizabeth Marsten, Vice President of Search Marketing at Portent, Inc. Elizabeth supervises the PPC, SEO and social media teams at Portent.Related articles across the webPPC with Reddit and StumbleUpon Ads With Brent CsutorasMobile PPC and PPC Not Provided with Melissa MackeyHistory of PPCHigh Resolution PPCMobile PPC AdvertisingShould You Bid on Your Clients Branded Keywords?Paid Search Without KeywordsRespect for PPCLanding Page Optimization Part TwoFrom the PPC Vendor Manager Perspective