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6 episodes with retail media networks
6 episodes with retail media networks
5 episodes with retail media networks
6 episodes with retail media networks
4 episodes with retail media networks
3 episodes with retail media networks
5 episodes with retail media networks
3 episodes with retail media networks
3 episodes with retail media networks
In the latest episode of the Remarkable Retail podcast, hosts Michael LeBlanc and Steve Dennis continue their conversation with retail media expert Andrew Lipsman, founder and chief analyst at Media, Ads and Commerce, exploring the evolution and future of retail media networks.The episode kicks off with an in-depth news segment covering significant economic developments. The hosts discuss the recent GDP drop in the US, which they note is primarily driven by increased imports and inventory buildup as retailers front-loaded inventory ahead of tariff implementations. They analyze the recent disconnect between poor consumer confidence numbers and actual retail spending patterns. The hosts also examine tech company earnings, with most reporting strong results except for Apple, which is facing challenges related to tariffs and China exposure. Apple's response to tariffs—shifting manufacturing to India and Vietnam rather than the US—highlights unintended consequences of the trade policies. The news segment concludes with a discussion of Amazon's earnings and the surprising termination of Kohl's CEO Ashley Buchanan over an improper vendor relationship.In the interview segment with Andrew Lipsman, the conversation centers on the mechanics of successful retail media networks and future trends. Lipsman explains his concept of the "retail media flywheel," noting that when this flywheel takes off, it produces exponential rather than linear growth. He emphasizes that while Amazon pioneered this approach, other retailers can build their own flywheels tailored to their specific assets.A significant portion of the discussion addresses concerns about whether retail media might compromise customer experience. Lipsman acknowledges this concern but believes it can be managed with thoughtful execution and relevant advertising. He points to Trader Joe's as an interesting counterexample—a retailer explicitly rejecting retail media to focus on merchandising excellence.For retailers considering or developing retail media networks, Lipsman advises realistic expectations, particularly for mid-size and smaller players who may benefit more from joining aggregated networks rather than building walled gardens. He cautions that many retailers overvalue their first-party data and underestimate what's needed to monetize it effectively.Looking to the future, Lipsman predicts that while on-site search advertising will continue to drive significant revenue, the big growth opportunities lie in streaming TV advertising and in-store media. He estimates in-store advertising represents a potential $20-40 billion opportunity, noting that physical stores account for about 5% of all media time spent but currently capture only 0.1% of ad spending. While acknowledging implementation challenges, he points to successful examples outside the US, particularly in the UK and Asia, as evidence of the model's viability. YouTube episode Photo by Nathan Cima on Unsplash Here is a 10% off code for the CommerceNext Growth Show exclusive to Remarkable Retail listeners: REMARKABLE. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.
Live from Salsify's Digital Shelf Summit in New Orleans,a great and always fun conversation with Chris Perry from FirstMovr on his session at DSS on TIL DEATH DO US CART! We go all over the digital landscape and land on talking Retail Media Networks and how Kroger has a great opportunity. Always Off Brand is always a Laugh & Learn! Guest: Chris Perry LinkedIn: https://www.linkedin.com/in/chrisaperry/ FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email QUICKFIRE Info: Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin: https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC. LinkedIn https://www.linkedin.com/in/summerjubelirer/ Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/ Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon.Hayley is the Director of Ecommerce at Camco Manufacturing and is responsible for their very substantial Amazon business. Hayley lives in North Carolina. LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/ Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449 “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.
In the latest episode of the Remarkable Retail podcast, hosts Michael LeBlanc and Steve Dennis deliver a powerhouse episode split between urgent retail news and a highly anticipated interview with returning guest Andrew Lipsman, Founder & Chief Analyst Media, Ads + Commerce, one of the world's foremost authorities on retail media networks.The episode opens with a comprehensive review of the week's most pressing economic developments. The retail industry faces mounting challenges as tariffs continue to disrupt supply chains and pricing strategies. Cross-border tourism is in sharp decline—down 37% from Canada alone—impacting major cities like New York, Miami, and San Francisco. Chair of the Federal Reserve Jay Powell warned that proposed tariffs could trigger slower growth and higher inflation, further rattling markets.The retail response? Stockpiling. Sales of big-ticket items like furniture and autos are surging as consumers rush to beat looming price hikes. Shein and Temu are already raising prices and cutting back on U.S. advertising, signalling early effects of lost de minimis exemptions. Meanwhile, luxury brands such as Hermès are increasing prices. The news also covers Ulta's paused Target expansion, sluggish leasing activity in retail real estate, and IKEA's increasing bet on small-format stores.Shifting gears, the second half of the episode features the first part of an in-depth conversation with Andrew Lipsman, who offers a masterclass on the growth and complexity of retail media networks. Andrew traces the emergence of retail media as the “third wave” of digital advertising—following search (Google) and social (Meta)—and explains how closed-loop measurement and first-party data are transforming the economics of media buying.He explores how retail media isn't just stealing share from traditional platforms but unlocking new advertiser segments, particularly among third-party sellers and challenger brands. Andrew also tackles common criticisms, including the effectiveness of point-of-purchase ads and the often-misunderstood ROAS metric.With retailers like Amazon and Walmart now generating billions in high-margin revenue through media, Andrew argues that retail media is not just an ancillary channel — it's fast becoming a core growth engine.This episode is a must-listen for retailers, marketers, and media professionals seeking clarity on the headwinds of today's economy and the structural shifts reshaping the future of retail. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.
Mike and ad consultant Emily Riley are back talking about the big headlines in media and advertising, including the plunge in consumer confidence, how brands are viewing retail media right now, the fate of Yahoo's DSP, and lawsuits against the Trade Desk.
Our sister podcast in the US, The CPG Guys, welcome the senior editor of the Path to Purchase Institute, Cyndi Loza, to discuss the latest retail media networks benchmarking report produced by them and the results. Some outcomes will surprise you, some are a confirmation and some retail media networks have missed the opportunity completely. Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/ Find Cyndi Loza on Linkedin: https://www.linkedin.com/in/cyndiloza/ Find Path to Purchase Institute on Linkedin: https://www.linkedin.com/company/the-path-to-purchase-institute/ Find Path to Purchase Institute online : https://p2pi.com/ Find the P2PI Retail Media Networks Ratings & Insights Report here: https://p2pi.com/2025-p2p-trend-report-transunion Here's what we discussed : 1.) Which retail media networks outperform and are seen as best in class? 2.) Which RMN's have the best measurement frameworks? 3.) Who is the easiest to work with? 4.) Which RMN is integrated with merchants? and so much more....
The CPG Guys welcome the senior editor of the Path to Purchase Institute, Cyndi Loza, to discuss the latest retail media networks benchmarking report produced by them and the results. Some outcomes will surprise you, some are a confirmation and some retail media networks have missed the opportunity completely.Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/Find Cyndi Loza on Linkedin: https://www.linkedin.com/in/cyndiloza/Find Path to Purchase Institute on Linkedin: https://www.linkedin.com/company/the-path-to-purchase-institute/Find Path to Purchase Institute online : https://p2pi.com/Here's what we discussed : 1.) Which retail media networks outperform and are seen as best in class?2.) Which RMN's have the best measurement frameworks?3.) Who is the easiest to work with?4.) Which RMN is integrated with merchants?and so much more....CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.
STRATACACHE is going to take London by storm next Monday March 31st with their “What's in store (for Retail Media Networks)” event. This event, which we were lucky to attend in January in New York during NRF, will feature top voices in Retail and Brands to debate and explore how, as an industry, we can advance in In-store Retail Media. Learn more about the event here: https://www2.stratacache.com/retail_media_networks_london Listen to Chris Riegel's episode about the seven sins in Retail Media: Listen to Ben Reynolds' episode about In-Store Analytics: To understand the latest trends and anticipate the event we are accompanied by Chris Riegel, CEO and Alison Dunham, Sales Director, In-store Retail Media UK, at STRATACACHE to speak about: Purpose of the event What's changed in the last year The hottest topics in in-store Developments in measurement The rise of CTV Turbulences and M&A in the agency world How AI will transform Retail Media More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we're catching up with Ross Walker, Director of Retail Media, to discuss his recent workshop at the Commerce Media Brand Summit in Atlanta. Ross led an in-depth session on all things bottom-of-the-funnel—what's evolving, why it matters, and how brands can maximize this critical stage. Tune in to find out more! KEY TAKEAWAYS In this episode, Julie, Jordan, and Ross discuss: Defining the Bottom of the Funnel (BOF) BOF focuses on conversion—turning interest into purchases or fostering brand loyalty. Includes retargeting customers who have engaged with your product or brand. Targets high-intent audiences like past visitors, brand searchers, and prior buyers. Shift in Budget Allocation Brands are moving budgets away from branded search and loyalty-based retargeting. More investment is going toward non-branded bottom-of-funnel keywords and audiences. Capturing new customers efficiently is now a bigger priority over maximizing ROAS. 4 Tactics for BOF Success Day Parting: Optimizing spend by adjusting bids based on high-conversion hours and days. Late-day bidding can be effective when competitors run out of budget. Paid & Organic Interdependency: Product listings must align with high-intent keywords to maximize visibility. Strong keyword optimization remains essential for organic rankings and paid efficiency Video Ads for BOF: Vertical video performs better for high-intent searchers. Feature-driven videos convert better than broad brand storytelling at BOF. AI & Automation in Bidding: AI is effective for optimizing bulk campaigns but still requires human oversight. Best use: Let AI handle 80% of the catalog while manually fine-tuning the top performers.
In this episode of “At Your Convenience”, guest host Art Sebastian sits down with Renee Caceres, head of retail media at StackAdapt, for a discussion on the evolution of retail media networks.Sebastian is the founder of NexChapter, host of CSP's Retail Media Network Forum and C-StoreTEC advisory board chairman.The two talk about the evolution of retail media networks and dive into how StackAdapt's programmatic advertising platform empowers convenience retailers to unlock new opportunities in retail media.CSP's 2025 Retail Media Network Forum will take place April 28-30 in Dallas. Request an invitation to the event by clicking here. “At Your Convenience” brings industry experts and analysts together with CSP editors to discuss the latest in c-store news and trends. From mergers and acquisitions to foodservice and technology, the podcast delivers the story straight to listeners in short-format episodes, perfect for the morning commute or a quick break at the office.
Joining us for an insightful and fast-paced discussion of what's new and next in retail today are Marie Driscoll, Sharon Yourell Lawlor, and Michael Zakkour, three of our fellow top Retail Voices by NRF.We leverage their deep expertise to get their perspectives on a wide-range of the industry's most important topics, including the potential impact of tariffs, what it will take for the luxury market to get back on track, and the outlook for AI. We also get their hot-takes on retail media networks, and whether they are bullish or bearish on several emerging retail technologies.But first we tackle the most important news of the week, brought to you by Celonis. We start the art of the temporary deal before moving on to discuss yet another blockbuster quarter from Amazon and quite respectable results from mall operator Simon Properties. We conclude by trying to make sense of Walmart's first ever purchase of a (zombie-like) regional mall. ***We also announce that Steve will be back on stage at Shoptalk coming up in Las Vegas at the end of March. Listeners can save on registration by using our discount codes below:For Retailers & Consumer Brands go here and use code RBREMARK549For General Admission go here and use code GAREMARK1399Dawn of The Dead, full movie: https://www.youtube.com/watch?v=EIUJDwOAGxI About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.
Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we're excited to welcome Ana Laura Zain, CMO of the retail media ad tech platform Pentaleap, and her colleague Emma Helsloot, Pentaleap's Director of Sales. Ana and Emma are also the co-founders of the newly launched Women in Retail Media Collective. In this episode, we'll dive into their vision for this dynamic new organization and explore the impact they hope to make in the retail media space. Make sure you tune in to find out more! KEY TAKEAWAYS In this episode, Julie, Jordan, Ana, and Emma discuss: Origins of the Women in Retail Media Collective: What sparked the idea of the collective How both Ana and Emma identified the need for a network to support women in retail media. Their personal experiences and networking efforts highlight the importance of women supporting women in this space. Mission and Goals: The collective's mission focuses on connecting, growing, and leading women in the retail media sector. They aim to increase women's representation as speakers at events and publish more content authored by women. Growth and Expansion: The collective has grown rapidly, reaching over 600 members worldwide within three months of its inception. Plans for local initiatives and flagship events are in place to enhance networking opportunities. Industry Trends: Hosted discussions on key industry trends such as programmatic advertising, AI agents, and the career paths of retail media leaders. Emphasized the importance of understanding the evolving landscape of retail media. Ways to Get Involved: Join the collective Support their initiatives Connect with the collective via their website and LinkedIn.
Jared Luskin, Head of Platform and Media Partnerships at Bridg, delves into the surging importance of retail media networks. Bridg, a data and audience platform tailored for brick and mortar retailers and CPG partners, addresses the challenge of targeting in-store customers outside loyalty programs using offline resolution capabilities and POS data. Explore how retail media success is powered by Bridg's innovative solutions in this insightful episode. Show NotesConnect With: Jared Luskin: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Jared Luskin, Head of Platform and Media Partnerships at Bridg, delves into the surging importance of retail media networks. Bridg, a data and audience platform tailored for brick and mortar retailers and CPG partners, addresses the challenge of targeting in-store customers outside loyalty programs using offline resolution capabilities and POS data. Explore how retail media success is powered by Bridg's innovative solutions in this insightful episode. Show NotesConnect With: Jared Luskin: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In dieser Episode sprechen Host Florian Vette und MOVESELL Marketplace Experte Ole Schleth über die wachsende Bedeutung von Retail Media im Upper Funnel. Sie analysieren die Ergebnisse einer aktuellen Umfrage des BVDW und erklären, warum Marktplätze wie Amazon nicht nur für Lower-Funnel-Kampagnen geeignet sind, sondern auch immer wichtiger für Brand-Awareness-Strategien werden. Wie viele Brands nutzen bereits Retail Media für Aktivierung im Upper Funnel? Welche Branchen setzen bereits vermehrt auf Retail Media im Upper Funnel und welche Retail Media Networks sind besonders hoch im Kurs? Ein Highlight: Die Experten zeigen, wie der Full-Funnel-Ansatz von Marktplätzen es Marken ermöglicht, durch präzises Targeting und den Einsatz von First-Party-Daten neue Zielgruppen zu erreichen und welche Vorteile gegenüber dem Einsatz von Advertising in klassischen Medien besteht. Zudem gibt es Updates zu spannenden Entwicklungen bei Kaufland, Temu und Amazon. Wie will Kaufland die Internationalisierung für Brands und Händler nun vereinfachen? Warum ist die "Fullfilment by Kaufland"-Seite nicht mehr erreichbar? Wie versucht Temu Schritt für Schritt zu einem attraktiveren Marktplatz für europäische Brands und Hersteller zu werden und welchen Zweck hat der neue Amazon Brandname Generator?
Next in Media spoke with Mark Wagman, Managing Director, MediaLink and Partner, UTA about his CES takes, particularly why the conversation around AI may be shifting from cost cutting to growth. Mark also discussed whether the TV industry is getting in its own way when it comes to identity and buying platforms, and whether any retail media networks will pivot to Amazon.Takeaways:AI Integration for Marketing EfficiencyAI has transitioned from a cost-cutting tool to a potential superpower that enhances team performance, offering 20-30% better productivity and up to 50% improved ROI.Identity and Targeting Challenges in CTVCross-platform identity graphs and collaborative targeting, such as those by Disney and OpenAP, are emerging trends to address complexities in connected TV (CTV) advertising.Retail Media Growth and ConsolidationAmazon's "retail media in a box" strategy signals potential consolidation as companies streamline operations to leverage existing data and ad technologies.The Rise of Incrementality in MeasurementMarketers focus on measuring incremental value and reducing overlap in campaigns, leveraging tools like media mix modeling (MMM) and AI-driven multi-touch attribution (MTA).Micro-Influencers Over Traditional AdsBrands are increasingly investing in micro-influencers, leveraging niche audiences for higher engagement and ROI compared to traditional banner ads or large-scale influencer deals.Streamlining TV Advertising for SMBsEfforts are being made to simplify TV and streaming ad purchases for small and mid-sized businesses, moving away from complex traditional setups.Ad Tech and MarTech ConvergenceThe merging of advertising and marketing technologies, powered by clean rooms and shared datasets, offers new possibilities for seamless customer journey management.Guest: Mark WagmanHost: Mike ShieldsSponsor: Epsilon Producer: FEL Creative
In this episode, we analyze the retail trends from the 2024 holiday season, breaking down what worked, what didn't, and where the industry is headed in 2025. Inspired by Jason Goldberg's insightful article, Holiday 2024 Recap: Where Did the Growth Go?, we discuss the mixed results in holiday sales growth, the dominance of value-driven retailers, and the emergence of new players like Chinese platforms Temu and TikTok Shops. We also delve into the role of AI, trade-down behavior, and retail media networks in shaping the future of commerce. Tune in for a comprehensive look at the trends driving transformation in retail.What You'll Learn in This Episode:The Holiday Sales Landscape:Key takeaways from the National Retail Federation (NRF) forecasts vs. actual results.Why 2024 fell short of being a blockbuster season for retail growth.Understanding the disparity in reported holiday sales figures (e.g., MasterCard SpendingPoll vs. NRF Monitor).Winners and Losers:How value-focused retailers like Aldi, Walmart, and Amazon thrived in uncertain economic times.The rise of Chinese platforms like Temu and TikTok Shops, and their impact on shopping behavior.Why department stores and consumer electronics chains struggled during the season.The Trade-Down Effect:Exploring how consumers sought affordable alternatives and its impact on mid-tier retailers.The strategic shifts required to compete in this new value-driven retail environment.NRF Big Show 2025 Themes:New Revenue Streams: Retailers tapping into services, retail media networks, and data monetization.AI Integration: How AI is transforming product design, supply chains, and customer experiences.Profitability Strategies: Leveraging technology to fine-tune pricing, optimize inventory, and cut costs.The Future of Retail:How retail is evolving to blend hyper-personalized AI-driven services with human touchpoints.The importance of staying innovative to remain competitive in an era of rapid change.Resources Mentioned:Article: Holiday 2024 Recap: Where Did the Growth Go?NRF Big Show (January 11-14, 2025)Examples of retail media networks from Walmart, Amazon, and Instacart.Case studies on AI in retail, including Shein's AI-powered product design.Call to Action:Join us in shaping the future of retail! Share your predictions for 2025 trends and let us know how these insights resonate with your shopping or business experiences. Subscribe to our podcast for more deep dives into the evolving world of commerce, and visit The Future of Commerce for additional resources.
Next in Media spoke with Joe Doran Chief Product Officer at Epsilon, about whether we're likely to see a slew of walled garden anti-trust battles, why brands need to prepare for a world with less data regardless of what happens with cookies, and whether AI is taking over media buying.Takeaways:Consumer Choice and PrivacyThe industry's focus is shifting toward respecting consumer choice and privacy, driven by regulatory scrutiny and evolving technology.Marketers must adapt strategies to align with a more privacy-conscious ecosystem.Post-Cookie StrategiesThe decline of third-party cookies necessitates investing in first-party data management.Marketers should leverage identity-based systems, data collaboration, and advanced technologies like AI to overcome tracking challenges.Adapting to Regulatory ChangesRegardless of political or regulatory changes, marketers must prepare for a consumer-centric privacy landscape.Businesses that hesitate to adapt risk falling behind in a rapidly evolving digital ecosystem.Retail Media GrowthRetail media networks are expanding rapidly, with major players like Amazon and Walmart leading the charge.Smaller retailers face challenges in aggregating and optimizing their media offerings, presenting opportunities for consolidation and innovation.AI in Media Planning and ExecutionAI is transforming media planning and buying by automating repetitive tasks and optimizing outcomes.Strategic decisions still rely on human input, but AI supports scalability and efficiency.Guest: Joe DoranHost: Mike ShieldsSponsor: VuePlannerProducer: FEL Creative
Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195. In this episode of Retail Media Moguls, Stuart Adamson welcomes Dany Satine, Group Head of Retail Media and Digital Platforms at Kingfisher PLC. Dany shares insights into Kingfisher's retail media journey, from pandemic-driven digital acceleration to building data-driven omnichannel capabilities across multiple European markets.
In this episode of "Exploring CTV and Retail Media Networks," hosts Dan Massimino and Evan Hovorka are joined by Sean Muller, the founder and CEO of iSpot. Join them as they discuss the rapid shift from linear TV to CTV and the rise of ad-supported models in CTV. They also explore the importance of standardization in the industry, integrating with partners, and all things AI. Sean has founded and served as a key executive in half a dozen ventures throughout his career, including Demand Media, MediaNet Digital, eNom and The Wedding Tracker, and brings a real wealth of experience to the show. If you enjoyed this episode, don't forget to subscribe and review on Apple Podcasts, Spotify, and Google Podcasts.Sean Muller LinkedIniSpot WebsiteEpisode Highlights:[16:54] Sean discusses the emerging trends in the video and streaming space, noting the rapid shift from linear TV to CTV and the rise of ad-supported models in CTV (as opposed to a subscription-based model). He also talks about the nontraditional TV networks in CTV, such as YouTube (50% of which is viewed on a TV screen) and Amazon (which has a TV network and owns Thursday Night Football)o. Sean then highlights the industry trend towards retail media networks. [23:29] Sean emphasizes the need for standardization in measuring video advertising across platforms, from “traditional linear TV”, to on-demand streaming services, to social media sites such as TikTok. He notes that historically TV ads were measured by overall viewership, rather than the actual reach (ie impressions). Sean's company, iSpot, has focused on creating a standardized metric for video impressions, meaning that each ad, regardless of platform, is measured equally. While the industry is moving towards this approach, Sean suggests that not every publisher or advertiser has agreed on a standard.[32:35] Sean discusses how iSpot handles integrating data from "walled gardens" (platforms with restricted data access) by using a sophisticated approach based on household and individual identity mapping. He explains that Ispot integrates with partners by starting with their ID spine, mapping out households and individuals across the United States. This approach allows for seamless integration with partners and simplifies the process for advertisers and vendors; it also allows advertisers to understand how their ads perform across different platforms, ensuring accurate deduplication and comparison.[34:48] Sean distinguishes between traditional AI (advanced machine learning) and generative AI, which involves generating different versions of ads or ad components, saying that there is a significant amount of “machine-learning AI that could be done to optimize the media”. He also mentions their investment in AI infrastructure and how they use their rich history of TV ads to generate ideas and speed up the creative process by creating storyboards or scripts. Sean emphasizes that AI won't necessarily be used to create an entire ad, but could speed up some of the more time-consuming or expensive aspects involved in their creation. Hosted on Acast. See acast.com/privacy for more information.
In this Marketing Over Coffee: Now with more shopping than ever. And some Cobra Kai. Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Sneaky Marketing of the Week: 48 Laws of Power sounds so much better than "How to be a manipulative jerk" Record breaking sales for the holiday […] The post Influencers Reign, AI with Ads, Retail Media Networks, and Dumb Speakers appeared first on Marketing Over Coffee Marketing Podcast.
In this episode of The Garage, hosts Dan and Evan are joined by Mike McNeeley, Senior Vice President of Product at Index Exchange. Join them as they discuss the importance of supply-side platforms (SSPs) in enhancing revenue transparency for publishers, as well as identity management, closed-loop attribution, and the need for standardization to streamline industry processes. Dan, Evan, and Mike emphasize the importance of flexibility and collaboration for agencies and brands, and look ahead to the future of retail media.If you enjoyed this episode, don't forget to subscribe and review on Apple Podcasts, Spotify, and Google Podcasts.Mike McNeeley LinkedInIndex Exchange websiteEpisode Highlights:[07:14] Supply-side platforms (SSPs) provide unique advantages to retail media networks (RMNs) when it comes to programmatic advertising (the automated buying and selling of online ad space). Mike highlights how SSPs empower retailers to establish robust and interconnected digital advertising ecosystems from the access provided by a network of publishers and programmatic demand-side platforms (DSPs). This allows retailers to control where and how ads appear, set specific business rules, and maximize ad revenue. Put simply, SSPs help RMNs remain competitive and agile. [09:22] Reflecting on early partnerships, Mike recalls how Index Exchange's collaboration with Roundel (Target's in-house media company), was a retail media milestone. This partnership integrated Roundel's publisher relationships and audience data into a programmatic framework, in one of the first major efforts to harness retail media at scale. Index Exchange and Roundel's partnership set a precedent in retail media, which demonstrated how SSPs and data-driven partnerships can reshape advertising by concentrating on both consumer behavior and seamless ad delivery. [25:48] Mike believes that standardization is vital for driving industry progress, especially with regards to programmatic advertising. Standardized protocols—such as GDPR compliance frameworks or IAB's VAST (video ad serving template)—prevent redundancy and promote more seamless partnerships; this benefits the whole ad ecosystem, from publishers to agencies. Mike encourages other ad professionals to get involved with standard-setting efforts. He says that, while they might not be immediately impactful, they will eventually improve customer experiences across platforms. [33:14] As retail partners began to expand into diverse formats—such as apps, new publishers, and CTV—they realized their technology was restricting innovation. In response, Mike's team rebuilt their product to be more flexible. Although originally their product only supported web-based advertising within specific frameworks, it was eventually adapted to different formats and partners. This removed integration bottlenecks and minimized the time needed to set up new campaigns. Hosted on Acast. See acast.com/privacy for more information.
Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia's Head of Retail Marketplaces Services Julie Spear and Director of Retail Operations, Jordan Ripley. Today we're joined by Geoffrey Beliard, Senior Director of Product Solutions at Pacvue. Geoffrey has spent decades leading data and analytics teams both on the brand side at large CPG conglomerates and, more recently, with leading software companies in our industry. We'll dive into Geoffrey's take on where the industry is heading and how he's leading the product team and roadmap at Pacvue to meet that future. Make sure you tune in to find out more! KEY TAKEAWAYS In this episode, Julie, Jordan, and Geoffrey discuss: Core Focus of Pacvue: Emphasis on retail media and retail operations as primary pillars. Strategic choice to excel in fewer areas rather than offering a broad range of services. Differentiation Strategy: Preference for doing fewer things exceptionally well, setting Pacvue apart from competitors like Commerce IQ and Stackline. Advocacy for an open ecosystem, allowing integration with existing data sources and tools. Partnerships and Company Culture: Importance of strategic partnerships to augment weaker areas. Alignment of business strategy with a growth mindset and continuous improvement. Pacvue's Capabilities: Retail media management tools and Pacvue Commerce for comprehensive retail operations. Integration with major retailers like Amazon, Walmart, Target, Kroger, etc. Insights from Geoffrey Beliard: Experiences from the brand side and agency side contributing to product solutions. Discussion on balancing scalability with niche agency needs. Retail Media Networks and Clean Room Technology: Comparison between broad versus deep approaches in retail media network development. Investment in clean room technology and its role in unifying data and understanding shopper behavior. Measurement and Incrementality: Development of robust methodologies to measure incrementality, starting with Amazon. Use of "ensemble learning" to handle diverse data inputs for better incrementality measurement. Automation vs. Human Intervention: Discussion on the balance between automated AI solutions and manual control. Factors affecting retail operations, including inventory and buy box ownership. Future of Retail Media: Consolidation around the top 20 global retailers developing retail media networks. Importance of large-scale retailers like Amazon, Walmart, and Target in attracting media investment.
We talk about teeth and the joys of crowns coming out, but then professionally transition to Retail Media Networks. The big stories with our guest, Dominick Miserendino, CEO of Retail Wire brings some great stories and interesting tidbits. Always Off Brand is Ecommerce Simplified, Learn & Laugh! Our SPONSOR is back! They are back MAGIC MIND!! Go to their website! https://magicmind.com/pages/hp-v1 Scott has been using Magic Mind and is the best MENTAL PERFORMANCE Shot there is out there! Our listeners get a FREE trial offer to try out Magic Mind for yourself and get the mental performance you want! Get a 3 sample pack for free! And now you can get 20% off one-time purchase and subscriptions. CODES: ALWAYSOFF20 - https://magicmind.com/ALWAYSOFF20 - 20% off for one-time purchases and subscriptions- the rest of the episodes ALWAYSOFFTRIAL - https://magicmind.com/ALWAYSOFFTRIAL - get a 3 sample pack for free- 1st episode Guest: Dominick Miserandino Linkedin: https://www.linkedin.com/in/miserandino/ Website: https://retailwire.com/ QUICKFIRE Info: Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin: https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 16 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC. LinkedIn https://www.linkedin.com/in/summerjubelirer/ Scott Ohsman has been working with brands for over 29 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/ Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor. LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/ Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449 “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.
My guest this week is Eric Seufert. In the words of Ben Thompson from Stratecherry, Eric is arguably the best writer and commentator on digital advertising, and today, he gives us a masterclass on the subject. We start by talking about Apple's ATT framework, Meta's recovery, and what the current ecosystem looks like. We also talk about X, advertising on the open web, and clearing many common misconceptions about targetted advertising. Please enjoy this conversation with Eric Seufert. For the full show notes, transcript, and links to the best content to learn more, check out the episode page HERE. ----- Making Markets is a property of Colossus, LLC. For more episodes of Making Markets, visit joincolossus.com/episodes. Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here. Follow us on Twitter: @makingmkts | @ericgoldenx Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com). Show Notes (00:00:00) Welcome to Making Markets (00:00:32) Historical Paradigms in Digital Advertising (00:01:01) Impact of Apple's ATT Policy (00:02:01) The Hub and Spoke Model (00:04:35) Post-ATT Advertising Landscape (00:07:35) Apple's Competitive Strategy (00:12:48) Meta's Adaptation and Recovery (00:19:17) Rise of Retail Media Networks (00:23:56) Twitter's Advertising Challenges (00:26:47) Customer Base and Engagement Models (00:27:44) Meta's Resilience to Advertiser Boycotts (00:28:18) Understanding Cookies and Their Role in Advertising (00:31:23) Apple's Impact on Third-Party Cookies (00:33:44) Google's Approach to Cookie Deprecation (00:38:06) The Future of Digital Advertising (00:49:28) The Role of AI in Ad Creative Production Learn more about your ad choices. Visit megaphone.fm/adchoices
Jared Luskin, Head of Platform and Media Partnerships at Bridg, delves into the surging importance of retail media networks. Bridg, a data and audience platform tailored for brick and mortar retailers and CPG partners, addresses the challenge of targeting in-store customers outside loyalty programs using offline resolution capabilities and POS data. Explore how retail media success is powered by Bridg's innovative solutions in this insightful episode. Show NotesConnect With: Jared Luskin: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Jared Luskin, Head of Platform and Media Partnerships at Bridg, delves into the surging importance of retail media networks. Bridg, a data and audience platform tailored for brick and mortar retailers and CPG partners, addresses the challenge of targeting in-store customers outside loyalty programs using offline resolution capabilities and POS data. Explore how retail media success is powered by Bridg's innovative solutions in this insightful episode. Show NotesConnect With: Jared Luskin: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
This week's new #LocationWeekly episode is out now! It features, Retail Media Networks proving successful in Germany for Gustavo Gusto, H&M creating inspirational & experiential stores, Uberall releases “location performance score” and AI tools + ToneTag revolutionizes payments in India. Make sure to tune in now!
Can you elaborate on how your experience in event marketing, radio, and digital media has contributed to your proficiency in leveraging Retail Media Networks to drive advertising outcomes for retailers? As someone passionate about learning and continuous improvement, can you share specific instances where you've adapted your strategies within Retail Media Networks to stay ahead of industry trends and deliver exceptional results for clients? Given your expertise in areas such as programmatic display advertising and e-commerce strategy, how do you tailor your approach within Retail Media Networks to meet the evolving needs and preferences of both retailers and consumers? How do you envision the future of Retail Media Networks (RMN) evolving with the integration of AI and person-first identity targeting, and what impact do you foresee this having on advertisers, retailers, brands, and publishers? What are some common challenges faced by retailers when implementing and scaling their RMN platforms, and how can technology partners help address these challenges to drive success in the evolving digital advertising ecosystem?
CEO and President of The Advertising Research Foundation (ARF), Scott McDonald, discusses the reasons marketers should not sleep on retail media networks. The growing influence of retail media networks on marketing strategies is the basis of today's episode. Scott highlights their potential for short-term gains, emphasizing the value of first-party data relationships in targeting specific audiences more effectively. Show NotesConnect With: Scott McDonald: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
CEO and President of The Advertising Research Foundation (ARF), Scott McDonald, discusses the reasons marketers should not sleep on retail media networks. The growing influence of retail media networks on marketing strategies is the basis of today's episode. Scott highlights their potential for short-term gains, emphasizing the value of first-party data relationships in targeting specific audiences more effectively. Show NotesConnect With: Scott McDonald: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia's Head of Retail Marketplaces Services Julie Spear and Director of Retail Operations, Jordan Ripley. Today we're joined by two amazing guests: Meghan Corron, Co-founder & CEO at Clerdata, and Andrew Lipsman, a notable industry analyst who heads up Media, Ads, and Commerce. We'll be diving into some of the key takeaways from a report Andrew recently presented at RMN Ascendant called “The Future of Retail Media is the Future of ALL Media”, as well as getting Meghan's take on a lot of the cutting-edge incrementality data and research that's informing Andrew's presentation on the state of the industry. Make sure you tune in to find out more! KEY TAKEAWAYS In this episode, Julie, Jordan, Meghan, and Andrew discuss: The inefficiencies in current digital marketing due to poor measurement systems. The over-credited nature of Google and Meta due to their advanced measurement and frequent consumer interactions. Shift Towards Mobile Search and Social Media: Significant movement of ad dollars toward platforms like Google and Meta. Waves of Digital Advertising: Google, Facebook, and now retail media. Each wave leverages closed-loop measurement to attract budgets. Retail media is noted as a cost-effective yet underinvested channel. Despite higher costs than Google or Meta, RM captures consumer decisions at the point of purchase. Varied success among Retail Media Networks (RMNs) driven by targeting quality and contextual environments. Meghan Corroon compares marketing investments to stock portfolios, highlighting the over and under-investments across different platforms. The issue of siloed ROI reports often exceeds a company's actual revenue. The need for more reliable measurement techniques beyond ROAS to understand the true incrementality of ads. Connected TV (CTV) Opportunities: The emerging promise of CTV in influencing consumer behavior despite higher costs and low ROAS. CPG companies' willingness to experiment with credible measurement evidence. Pressure to grow sales, maintain stock prices, and avoid layoffs driving the need for trusted data. The Concept of clean rooms and their potential to unify data and attribution forms. Slow development and underutilization, with a call for clear application guidelines to improve their effectiveness. The progression from Retail Media 1.0 to 3.0, focuses on various aspects such as on-site search, offsite display, and experiential media. Amazon's pioneering role in retail media integration and its impact. Importance of loyalty programs like Amazon Prime for targeting and measurement.
In our fourth special episode from POSSIBLE, hosts Dan and Evan are joined by Harvey Ma, Vice President at Albertsons Media Collective, and David Parisi, General Manager of Restaurants and Retail at Fetch.During the conversation, they discuss how sponsored search and product ads fit into an omni-channel marketing approach, how the retail media boom has changed the sponsored landscape, and what are the next big needs that RMN's (retail media networks) can anticipate coming from brands and how can they support them.00:00:01 - Introductions00:09:43 - How Fetch is Changing the Game00:21:27 - Recent Major Consumer Trends00:35:08 - Why Standardization and Innovation are Critical to Continued Retail Media GrowthFollow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collectiveThe views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders. Hosted on Acast. See acast.com/privacy for more information.
Today I sat down with the Head of Retail Media at Sephora, Marco Steinsiec, to break down EVERYTHING retail media. The significance of retail media, it's impact on search, social, TV, even how it's becoming a CRUCIAL tool for Marketers to build customer relationships, this episode touches on it all. See how Marco starts a retail media campaign, chooses the right products and audience, and learn the difference between endemic and non-endemic advertising. I had a blast chatting with Marco, and you'll have a blast learning from him. 02:44 Understanding Retail Media 04:44 Starting a Retail Media Campaign 07:59 Retail Media Networks and Strategies 21:38 The Power of Data in Retail Media 33:37 Future of In-Store Retail Media Follow Marco: https://www.linkedin.com/in/marcosteinsieck/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
TakeawaysRetail media networks are transforming the advertising landscape.On-platform advertising leverages first-party data for personalization.Dynamic pricing can help manage inventory and reduce waste.Smart carts are becoming essential tools for personalized shopping.Emotion recognition technology can enhance customer engagement.Food as medicine is a growing concept in retail.Subscription models provide predictable revenue for retailers.Data attribution is crucial for effective advertising strategies.Retailers must adapt to consumer price sensitivity in the current economy.Innovative technologies can significantly improve the shopping experience.Chapters00:00Introduction to Retail Media Networks03:00On-Platform vs Off-Platform Advertising05:46The Role of Data in Retail09:01Innovations in In-Store Technology11:52Dynamic Pricing and Consumer Sensitivity14:47The Future of Smart Carts and Personalized Shopping18:03The Impact of Emotion Recognition Technology20:46The Intersection of Food and Medicine24:00Subscription Models and Predictable Revenue26:53Dynamic Discounts and Inventory Management30:12The Evolution of Self-Checkout Technology33:05The Importance of Data Attribution in Advertising36:09Conclusion and Future Outlook
In this episode of "Exploring CTV and Retail Media Networks," hosts Dan and Evan are joined by Casey Hamlyn, North America measurement lead at TikTok. Join them as they explore the world of retail media on TikTok, from the challenges of content creation and advertising to the importance of data hygiene and trust-building. Casey also discusses the future of the advertising landscape, and expands on how machine learning and AI are transforming TikTok ads. If you enjoyed this episode, don't forget to subscribe and review on Apple Podcasts, Spotify, and Google Podcasts.Casey Hamlyn LinkedInTikTok WebsiteEpisode Highlights:[15:17] Casey says that in data management, it's crucial to recognize that systems evolve over time, and new challenges continually emerge, especially with online transactions that weren't initially considered. He uses the example of Nielsen, who emphasize sophisticated data quality checks and sustainable processes. They utilize a system of flags and notifications (e.g., yellow, green, red) to indicate the severity of data issues. Casey offers a key lesson: data hygiene deteriorates over time, requiring ongoing adaptation of data processes and sets to maintain accuracy. Continuous evolution and vigilance are essential for effective data management.[19:00] TikTok balances content creation and advertising to ensure a seamless user experience by prioritizing high-quality creative content. The platform allows all types of content, whether paid or organic, to have visibility, which keeps users engaged. Senior-level decision-making oversees the equilibrium between paid ads and non-paid content, emphasizing long-term strategy and the importance of quality. Casey says that TikTok supports advertisers by providing extensive resources and training to help them create compelling and engaging ads. [26:57] Casey says that TikTok is still in the early stages of establishing itself as a credible and reliable partner in the retail media space. Success in retail media requires dependable operations, strong relationships, and effective campaign management, including accurate measurement and negotiation. TikTok's immediate goal is to prove its reliability and consistency in handling routine tasks before exploring advanced features and special projects. Casey outlines how the platform aims to meet various levels of retail media sophistication, adapting to different capabilities and needs, while gradually introducing more innovative solutions as trust and credibility are solidified.[32:16] Casey anticipates significant advancements in the advertising industry, driven by reduced supply bottlenecks and enhanced creativity and processes. TikTok is leading this shift with its rapidly growing search and shop functions and new machine learning tools that transform traditional ads into engaging TikTok-style content. These tools speed up the creative process, helping marketers quickly adapt and optimize their briefs. These advancements are revolutionizing how marketers produce and manage high-volume ad content, marking a departure from traditional methods and setting the stage for unprecedented growth in the industry. Hosted on Acast. See acast.com/privacy for more information.
TakeawaysRetail media networks allow retailers to monetize their first-party data and shelf space.Building and maintaining a retail media network can be challenging in terms of time, cost, and expertise.Technology solutions and partnerships can help retailers of all sizes create compelling retail media networks.Retail media networks can contribute to revenue uplift and provide a new source of margin for retailers.Chapters00:00Introduction and Focus on Retail Media Networks01:26Monetizing First-Party Data and Shelf Space02:21Lessons from Walmart and Amazon07:28Challenges and Opportunities in Retail Media Networks10:20Technology Solutions and Partnerships14:41Driving Revenue Uplift and Margin19:12Workshop and Resources for Retailers20:38Opportunity and Money in Retail Media Networks22:30Debate and Net New Spend in Retail Media Networks23:57Conclusion and Next Week's Focus
TakeawaysRetail media networks provide valuable opportunities for advertisers to reach consumers at their zero moment of truth.Audience fragmentation and ad avoidance technology make it difficult for advertisers to reach a broad audience and deliver their message effectively.Retailers can realize significant margins from their on-site and off-site retail media sales.Measuring the impact of in-store retail media and delivering personalized messaging are ongoing challenges.The future of retail media may involve personalized experiences through digital shelf labels or mobile devices.Chapters00:00 The Context of Retail Media Networks03:18 Challenges of Audience Fragmentation and Ad Avoidance Technology04:41 The Value of Retail Media Networks for Advertisers07:02 Measuring the Impact of In-Store Retail Media08:50 Delivering Personalized Messaging in Retail Stores11:11 The Future of Retail Media
CEO and President of The Advertising Research Foundation (ARF), Scott McDonald, discusses the reasons marketers should not sleep on retail media networks. The growing influence of retail media networks on marketing strategies is the basis of today's episode. Scott highlights their potential for short-term gains, emphasizing the value of first-party data relationships in targeting specific audiences more effectively. Show NotesConnect With: Scott McDonald: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
CEO and President of The Advertising Research Foundation (ARF), Scott McDonald, discusses the reasons marketers should not sleep on retail media networks. The growing influence of retail media networks on marketing strategies is the basis of today's episode. Scott highlights their potential for short-term gains, emphasizing the value of first-party data relationships in targeting specific audiences more effectively. Show NotesConnect With: Scott McDonald: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Looking to master Retail Media Networks? Our new video has you covered! Learn about data utilization, targeting strategies, plus how to measure success and optimize your campaigns. Discover key considerations, emerging trends, and tips for effective collaboration with retailers. Watch now to enhance your marketing game! Topics Covered: - What are Retail Media Networks (RMN)? (2:20) - Data Utilization & Targeting (3:26) - Consumer Insights From Retail Networks (5:05) - Key Considerations When Planning Campaigns (6:30) - Measuring Success of Campaigns (9:19) - Creative Optimization (12:20) - Integrating Campaigns Across Marketing Channels (15:45) - Collaborating with Retailers (17:15) - Emerging Technological Trends (19:00) Speakers: - Gefen Laredo, Senior Vice President of Advertising, VENDO - Jordan Davis, Retail Media Advertising Manager, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107
This week's #LocationWeekly podcast features Apple Maps launching on the web, Pizza Hut driving sales with Tamagotchi partnership in Japan, Experian rolling out a solution to help identify customers on Retail Media Networks and YUM brands expanding VoiceAI partnership at Taco Bells across the US. Make sure to listen in!
Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195. Our special guest today is Jason Rivarola, Head of Performance Media and Marketing Technology at Hudson's Bay, who shares insights from his unique experience on both the brand and retail sides of the industry.
Sea 4 Ep 16 “Objective Ecomm Research Is Truth, Forget The Buzz!” with Russ Deiringer 6/20/2024 Hayley is back and she is a “no responder” is how they start the show. Summer is too sick to join, but they have an awesome guest, Russ Dieringer, CEO and Founder o Stratably! Dive into the research around Amazon Marketing Cloud, Walmart and of course, the reality of Retail Media Networks. We play, “What's That Keyword?” game and Hayley brings in 2 great NEWS stories. Summer Jubelirer, Scott Ohsman and Hayley Brucker! Always Off Brand is Ecommerce Simplified, Learn & Laugh! QUICKFIRE Info: Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Guest: Russ Dieringer LinkedIn: https://www.linkedin.com/in/russdieringer/ Website: https://stratably.com/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin: https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 16 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC. LinkedIn https://www.linkedin.com/in/summerjubelirer/ Scott Ohsman has been working with brands for over 28 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/ Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor. LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/ Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449 “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.
Next in Media spoke with Megan Ramm Global Director, Head of CPG Partnerships at Uber about how the ride share app has looked to turn Uber Eats into the next great ad platform. Ramm also talked about the tradeoffs inherent in building versus buying ad tech, and how Uber is looking to play both sides of the performance vs. branding markets. Takeaways• Uber Ads was born out of the pandemic, which accelerated their delivery business while ride-sharing was temporarily halted.• Uber Ads offers a range of advertising solutions, leveraging their large user base and extensive data sets.• Partnerships with companies like Google and Criteo help Uber Ads scale quickly.• Uber Ads has seen success in driving new-to-brand and market share for advertisers.• The challenge for Uber Ads is scaling their product and engineering teams and improving measurement and attribution capabilities in a crowded ad network landscape. Guest: Megan RammHost: Mike ShieldsSponsored by: EpsilonProduced by: Fresh Take
In this exclusive interview recorded live from the Mirakl Summit in NYC, Molly Hop, EVP Market at Havas Media Network, shares her expertise on navigating the world of retail media networks and e-commerce advertising. Discover key strategies for optimizing your paid media spend, leveraging first-party data, and enhancing customer experience across retail marketplaces. Learn how to strike the right balance between endemic and non-endemic advertising, align your KPIs, and drive incremental growth for your brand. Molly emphasizes the importance of agency partnerships and finding the sweet spot between short-term and long-term strategies to maximize your success in the rapidly evolving retail media landscape. Whether you're a brand looking to boost your relevance or a retailer aiming to create a winning retail media network, this video is packed with actionable insights to help you stay ahead of the curve. Don't miss out on these tips for mastering retail media networks and elevating your e-commerce advertising performance. #RetailMediaNetworks #EcommerceAdvertising #RetailMarketplaces #FirstPartyData #CustomerExperience #MiraklSummit *Sponsored Content*
Welcome to another episode of The Ecommerce Braintrust podcast! Today, we dive into the evolving landscape of retail media with our special guests, Mike Balabanov, VP of Agency Development at Criteo, and Damiano Ciarrocchi, Senior Retail Media Manager at Acadia. Our host Julie Spear leads an insightful discussion on the importance of data quality, innovative formats like video, and the growing emphasis on lifetime value in retail media strategies. We're exploring the challenges of standardizing metrics across platforms, the exciting potential of in-store retail media options, and the need for a unified brand voice. Tune in and find out how Criteo's platforms aim to defragment the complex retail media landscape and provide actionable insights for brands and agencies. KEY TAKEAWAYS In this episode, Julie, Mike, and Damiano discuss: Navigating Retail Media Transformation Data Quality & Tailored Insights: Damiano Ciarrocchi stresses the importance of high-quality data and the hurdles in providing bespoke data insights for diverse brands. Innovative Retail Media Formats: Mike Balabanov dives into the significance of lifetime value and the growing need for captivating content like video and creative storytelling on retail media networks. The Full-Funnel Strategy Revolution Julie Spear highlights the comprehensive nature of modern retail media, blending top-of-funnel awareness with conversion-driven tactics. The emphasis is on employing innovative formats and maintaining a unified brand voice across all channels. Challenges & Opportunities Fragmentation & Standardization: The fragmentation in retail media networks and the importance of standardization for providing a holistic sales and marketing view. Incrementality Practices: The complexities of implementing incrementality at scale, advocating for standardized metrics and enhanced data sharing to bolster growth. New Horizons in Retail Media In-Store & Offsite Media Growth: With 40% of retailers planning to offer in-store media by 2024, the potential for blended physical and digital strategies is more promising than ever. Budget Management Across Platforms: Criteo's Commerce Max aims to streamline budget allocation and attribution, offering flexibility and addressing common budget management challenges.
Show NotesIn this insightful episode of 'It's a Customer's World' podcast, host Andy Murray explores the evolving intersection of mobile gaming and retail media with Nassir Wajihuddin, CEO of Engago. They delve into Wajihuddin's journey from marketing iconic brands like Skittles and Oreo to innovating in the mobile game space, and discuss how mobile games can significantly enhance customer engagement and offer new advertising avenues for retailers. Key discussions include the impact of Wordle on the New York Times' business model, the vast potential of casual mobile games for user engagement, and the strategic integration of games into retail media to bolster customer loyalty programs and drive significant ad revenue. This episode sheds light on the untapped synergies between mobile gaming and retail, offering valuable insights for marketers and retailers alike. Questions and Topics: 03:23 Nasir Wajihuddin's Background and Entry into Gaming 06:36 Defining the Mobile Game Market 08:18 The Business Model and Impact of Wordle 17:28 Enhancing Retail Media with Mobile Games 23:01 Challenges and Advantages in Retailer Adoption 30:06 Entrepreneurial Advice and Closing Thoughts
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss what's fueling the non-endemic retail media fire, how to do non-endemic advertising the wrong way, and how success is measured. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Sarah Marzano. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: © 2024 EMARKETER Unlock the full potential of the creator economy with affiliate marketing platform Awin's award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform's expertise in end-to-end influencer program and campaign management to your brand's advantage and drive impressive results. Head to Awin.com/emarketer for more information.
In our fourth special episode from POSSIBLE, hosts Dan and Evan are joined by Harvey Ma, Vice President at Albertsons Media Collective, and David Parisi, General Manager of Restaurants and Retail at Fetch.During the conversation, they discuss how sponsored search and product ads fit into an omni-channel marketing approach, how the retail media boom has changed the sponsored landscape, and what are the next big needs that RMN's (retail media networks) can anticipate coming from brands and how can they support them.00:00:01 - Introductions00:09:43 - How Fetch is Changing the Game00:21:27 - Recent Major Consumer Trends00:35:08 - Why Standardization and Innovation are Critical to Continued Retail Media GrowthFollow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collectiveThe views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders. Hosted on Acast. See acast.com/privacy for more information.
Next in Media spoke with Amanda Martin, SVP, Monetization & Business Strategy at Mediavine, about whether small to mid sized publishers are feeling the effects of cookies going away, and if they've gravitated to any viable solutions. Martin also gave an update on Google's Privacy Sandbox initiative, and why it's so complex and challenging for the industry to test and implement. Guest: Amanda MartinHost: Mike ShieldsSponsored by: EpsilonProduced by: Fresh Take
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