Podcasts about ideas through

Kathy Klotz-Guest, MA, MBA KEEPING IT HUMAN Kathy Klotz-Guest is an incredibly funny lady and we had so much fun on this podcast! Her energy is boundless and her passion for the people she serves is lovely. She is a comedian, storyteller, improviser, speaker and author. Listen as Kathy shares her comedy journey with a stopover in the tech industries. Kathy brings out the laughter in those she's touched. She positively is keeping it human! I know you'll love her as much as I do! Check out her book “Stop Boring Me!” How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv.” https://www.keepingithuman.com/books-from-kathy-klotz-guest/ Contact Info linkedin.com/in/kathyklotzguest Websites keepingithuman.com/ (Humor in business speaker) keepingithuman.com/blog-kathy-klotz-guest/ (Kathy Klotz-Guest blog) keepingithuman.com/kathy-klotz-guest-keynote-speaker/(Inspiration / Transformation) Phone 408.578.8040 (Work) Email kathy@keepingithuman.com Twitter kathyklotzguest Visit my website where I speak to today's leading innovators of improv. My guests are improvisers and therapists from all over the world who share their stories and offer insight into the unique ways they use improv. margotescott.com/podcast/

In this episode, Kathy Klotz-Guest and A. Lee Judge discuss being authentically you, content creation, marketing strategies and more.Kathy Klotz-Guest shares the importance of being yourself and using improv as a marketing strategy to create engaging content and build reputable relationships. In this episode of the Business of Marketing podcast, Kathy Klotz-Guest and I talk about how to “Keep It Human”, get past “Business Boring” and creating engaging content.Conversation points:Kathy, I love it when I see people who have been able to bring their whole selves, (including their natural talents and passions) to the business world. Tell me about your journey in bringing Improv Comedy into your lessons in business and marketing strategy.Help me paint this picture Kathy… You meet with a stiff, over-jargoned executive team. That team has been tasked with being a part of the content creation process by being the experts in audio and video content. You know that they and their company culture is a bit boring. Where do you start? Kathy, I've worked for some very, very conservative global organizations. So conservative that, showing that you have a unique personality can be seen as unprofessional. How does one be more human and show more color in their personalities without crossing the line? I was in Israel a few years ago and saw a billboard ad for English lessons. It had a picture of Samuel L. Jackson with his famous line from Pulp Fiction saying… “English Motha F... Do You Speak It!?”This is how I feel when I'm in some business meetings. When it comes to being more human in Branded Content, what do you say about Jargon? Kathy, we've both been involved with teaching Content Marketing for a while and you have a book with a title that I love, ““Stop Boring Me!” How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv.”” Tell us about the book. Kathy, it's been a pleasure chatting with you, but before we go, please tell us where we can find you online and even more fun, in person at one of your improves.A. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.

This week on Timeless Leadership, we're talking about Humor. How can you use humor in the workplace? What kind of humor is acceptable? Why is it okay not to be serious all the time? Our guest is Kathy Klotz-Guest, whose career is a story of using play as creative fuel. Her burning question for companies is "How does your culture focus on making peoples' lives better?"  Her answer: It can and should run like an improv group with a collaborative “yes and” mentality.  Links Required reading: "The Social Element of Humor" Kathy's site: https://www.keepingithuman.com Kathy's book: Stop Boring Me!: How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv  Subscribe to the Timeless & Timely newsletter   Don't forget to leave us a rating or a review.  And if there's an extraordinary leader you know, please let us know by emailing timeless@scottmonty.com. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.timelesstimely.com/subscribe

Kathy Klotz-Guest, MA, MBA, MLA, is a business storytelling strategist, author, speaker, and comedian. Founder of Keeping it Human, her mission is to help organizations turn jargon-monoxide into compelling business stories, abolish boring marketing, and uncover boldly creative ideas for marketing content, products, branding and more. She calls them idea orgasms! A podcaster (Keeping it Human's Improvised Marketing Show), stand-up comic and improviser, Kathy has written two other short books on humor, content, and storytelling (The Executive's Bedtime Guide series) in addition to Stop Boring Me! How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv." Her work has been published in Convince and Convert, Business of Story, Marketing Profs, Ragan.com, PR Daily, Business2Community, and CustomerThink. Her 7-year-old is still her favorite audience to make laugh. ** Go grab yourself a copy of Stop Boring Me! by clicking the image below. *** CONNECT TO LOU DIAMOND & THRIVE LOUD

Yes and...I'd like to apologize to Bob from Accounting. Books The Marketing Executive's Bedtime Guide to Better Presentations with Humor: Don't Present; Connect! The Marketing Executive’s Bedtime Guide to Better Content and Storytelling with Humor Stop Boring Me!: How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv SHOW DETAILS Running time: 44:37 Subscribe on iTunes and leave a review! or subscribe on: Overcast | Spotify | Google Play | Stitcher Support Shareable on Patreon CONNECT WITH KATHY Kathy's Website Kathy on Twitter Kathy on Instagram Kathy on Linkedin CONNECT WITH JEFF @JGibbard on Twitter Connect with Jeff on Linkedin (make sure to introduce yourself) Jeff's Website (Speaking / Training / Consulting) Become Superhuman: Join The Superhero Institute

Yes and…I’d like to apologize to Bob from Accounting. Books The Marketing Executive’s Bedtime Guide to Better Presentations with Humor: Don’t Present; Connect! The Marketing Executive's Bedtime Guide to Better Content and Storytelling with Humor Stop Boring Me!: How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv SHOW DETAILS Running time: 44:37 Subscribe on iTunes and leave a review! or subscribe on: Overcast | Spotify | Google Play | Stitcher Support Shareable on Patreon CONNECT WITH KATHY Kathy’s Website Kathy on Twitter Kathy on Instagram Kathy on Linkedin CONNECT WITH JEFF @JGibbard on Twitter Connect with Jeff on Linkedin (make sure to introduce yourself) Jeff’s Website (Speaking / Training / Consulting) Become Superhuman: Join The Superhero Institute

Instead of enhancing our spontaneity, tech seems to have squeezed it out of our lives. In this episode, Content Marketing Institute’s Robert Rose explores what we lose when we fail to plan for spontaneity. Plus, he offers a fresh take on the news that Google is changing the way search works; he interviews Kathy Klotz-Guest about how to promote a culture of experimentation in business; and he shares an article about how chinchillas and bacon help you write better content. And that’s a wrap for the week ending November 1, 2019. SPONSOR Content Marketing and RFP Master Class for Agencies Calling all agencies! Roll up your sleeves and learn the fundamentals of content marketing and how you can apply them advantageously for your agency and your clients. Then we’ll take a deep dive application of content marketing principles to one of an agency’s most urgent (and often most difficult) challenges: responding to the RFP. Through a series of hands-on exercises, you’ll learn new ways to engage your audience and grow your business.  Register today:  http://cmi.media/masterclass Use code ROSE100 for $100 off your registration NEWS ITEM of the Week Understanding searches better than ever before https://www.blog.google/products/search/search-language-understanding-bert/ AI and SEO in the Post-BERT World: What Marketers Need to Know https://www.trustinsights.ai/blog/2019/10/ai-and-seo-in-the-post-bert-world-what-marketers-need-to-know/ INTERVIEW of the week Kathy Klotz-Guest, Founder, Keeping it Human Kathy Klotz-Guest MA, MBA, is a speaker, author, and stage improviser. A former tech executive with 23 years in marketing and comedy, she founded Keeping it Human to help companies and teams solve big creativity, culture and communication challenges with applied improv so employees and customers thrive. Kathy is the author of "Stop Boring Me! Creating Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv” – a book Inc.com and Linkedin Business named a “CMO must-read.” Her speaking includes stages such as SXSW, IBM, Nasdaq, Social Media Marketing World, Kaiser Permanente, FunnyBizz SF, the PBWC Senior Leadership Forum, and Juniper Networks. She studied at ComedySportz and BATS, and sketch at Second City. Learn more: https://www.keepingithuman.com/ OUR CONTENT MARKETING IDEA of the WEEK Ex-SNL Writer Reveals How to Spend 5 Minutes a Day to Improve Storytelling https://contentmarketinginstitute.com/2017/08/writer-improve-storytelling/

Today’s guest has comedy, storytelling, and strategy in her DNA. When she was eight years old, her first oral presentation was about Harold Lloyd, Hollywood’s premier comic stuntman and director of the silent film era. Even better, she admits that she mimed and her comedy and storytelling nerd superpowers were visible from space. She is a keynote speaker, strategist, comedian, and author of several books including, “Stop Boring Me! How to Create Kick-Ass Marketing Content, Products and Ideas through the Power of Improv.” She is the founder of Keeping it Human, Inc. Believing we are all wired for creativity, she is passionate about helping teams, leaders, and brands tell human stories, banishes boring marketing, develops great culture, and unleash their creativity for big ideas and results. Please join me in welcoming Kathy Klotz-Guest. Would you leave an honest rating and review on Apple Podcast? Or Stitcher? They are extremely helpful and I read each and every one of them. Thanks for the inspiration! In this episode we discuss: her thoughts on leadership: “Leadership is the ability to evolve your own thinking, whether you have a team or not. I think there is a self-management aspect of it.” how business storytelling and comedy are alike. her experience with being selected for the debate team in high school and having a mom to advocate for her leadership capabilities. when she decided to leave for the corporate world to pursue comedy. how she gained referrals to help get rid of any blind spots she had in her business. her love of networking and how she leans into serendipitous meetings at networking events. Links Kathy Klotz-Guest on LinkedIn and Twitter. www.keepingithuman.com Books mentioned in this episode: “Stop Boring Me!: How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv” by Kathy Klotz-Guest “The Marketing Executive’s Bedtime Guide to Better Content and Storytelling with Humor” by Kathy Klotz-Guest “An Executive’s Bedtime Guide to Customer Storytelling: How to Craft a More Human Success Story” by Kathy Klotz-Guest Other Resources: Learn more about John Oliver. About Robbie: Robbie Samuels is a keynote speaker and relationship-based business strategist who has been recognized as a “networking expert” by both Inc. and Lifehacker. He works with associations to increase retention, engagement, and member value by creating more welcoming and inclusive conference experiences. He is the author of the best-selling business book Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences and has been profiled in the Harvard Business Review, Forbes, and Fast Company. His clients include associations and corporations including Marriott, AmeriCorps, Hostelling International, and General Assembly. He has been featured in several books including Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It by Dorie Clark and The Connector’s Advantage: 7 Mindsets to Grow Your Influence and Impact by Michelle Tillis Lederman. He has guest lectured at many leading educational institutions including Harvard University, Brown University, Cornell University, Brandeis University, and Northeastern University. Robbie is the host of On the Schmooze podcast which features his networking strategies and talented professionals sharing untold stories of leadership and networking. Keynote Speaker Interested in booking Robbie to speak? At www.robbiesamuels.com/speaking you'll find video clips and a description of his signature session, Art of the Schmooze. Relationship-Based Business Strategist Are you ready to create a Relationship-Based Business Plan that will help you achieve greater impact (and income)? You want to have a greater impact and increased income. The problem is that there are so many options for how to build your business that you can feel stuck,

Today's guest has comedy, storytelling, and strategy in her DNA. When she was eight years old, her first oral presentation was about Harold Lloyd, Hollywood's premier comic stuntman and director of the silent film era. Even better, she admits that she mimed and her comedy and storytelling nerd superpowers were visible from space. She is a keynote speaker, strategist, comedian, and author of several books including, “Stop Boring Me! How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv.” She is the founder of Keeping it Human, Inc. Believing we are all wired for creativity, she is passionate about helping teams, leaders, and brands tell human stories, banishes boring marketing, develops great culture, and unleash their creativity for big ideas and results. Please join me in welcoming Kathy Klotz-Guest. In this episode we discuss: her thoughts on leadership: “Leadership is the ability to evolve your own thinking, whether you have a team or not. I think there is a self-management aspect of it.” how business storytelling and comedy are alike. her experience with being selected for the debate team in high school and having a mom to advocate for her leadership capabilities. when she decided to leave for the corporate world to pursue comedy. how she gained referrals to help get rid of any blind spots she had in her business. her love of networking and how she leans into serendipitous meetings at networking events. Listen, subscribe and read show notes at www.OnTheSchmooze.com - episode 156

Buy Kathy's book, "Stop Boring Me!: How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv"   -- You – the business owner, CEO, CMO, executive – have BIG, bold ideas to share. Your big story and bold purpose can get lost in all the marketing noise. You deserve marketing storytelling that honors you, and illustrates how you help customers be better. People buy services, so the most important connection you must make is a human one. Kathy helps organizations and hard-working entrepreneurs – people just like you – turn jargon-monoxide into compelling marketing stories that connect people to your brand and move them to take action. People want to see themselves in your story. They want to be inspired, feel hope, and, sometimes they want to laugh! You have a bigger story to tell customers. With Kathy, you'll create marketing with a human soul. That means marketing storytelling, facilitation and humor for better content, communication, and connection. Kathy also humanizes internal communication, culture, and training because great marketing starts internally. Common Challenges Kathy Can Help Solve Uncovering, framing, articulating and getting big stories out there Strategy challenges with content – telling the right stories in the right places Turning teams into better storytellers with training – branding, HR, marketing, sales, engineering Brainstorming memorable ideas for story, content, products – Kathy uses improvisation to get results -- Buy Kathy's book, "Stop Boring Me!: How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv" -- Who is Vincenzo Landino? Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Aftermarq, a video consultancy specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com. Enjoy the podcast? Give us a rating or a review on iTunes!

Brand and business storytelling is all of the rage today. And for good reason. It works. But while most storytelling experts tell you to tell stories, these six content marketing and communications leaders will show you how. This week's show previews the latest storytelling tips and techniques you’ll learn from leading brand and business storytellers who are coming together for STORYco, a FREE storytelling conference on October 25, 2018 at the historic downtown Los Angeles Theatre Center. This is your opportunity to receive the most invaluable free advice you can get on the art and science of storytelling to grow your brand, your personal influence, your people and your career. So you might ask, why would all of these speakers appear at STORYco for free and share their wisdom? Well, because we’re all trying out new material, filled with the latest insights on brand, business and leadership storytelling, and we’re recording our sessions for our own promotional purposes. But you receive the greatest benefit. Because not only will you be among the first people privy to these insights during the conference, but you'll also get to connect with each of the speakers at the reception. So on today’s show, and at STORYco, you will hear from… The hilarious KATHY KLOTZ-GUEST of Keeping it Human and author of  Stop Boring Me! How to Create Kick-Ass Content, Products and Ideas Through the Power of Improv. The business-savvy & witty CARRIE WILKERSON, author of The Barefoot Executive who challenges you to see what is possible professionally & personally through hard-hitting truth, humor and high-performance strategies. One of the Godfathers of content marketing, ROBERT ROSE, the Founder and Chief Troublemaker for The Content Advisory, the education and consulting group for the Content Marketing Institute. Robert ran Content Marketing World in Cleveland last month. MIKE GANINO, a company culture and engagement expert and author of Company Culture for Dummies. For 20 years, Mike has been on the front lines of creating radical cultures that help create bottom-line results, beloved brands, and engaging employee experiences. You'll learn from the incomparable LESLIE EHM of Combustion who joins us with her own kind of swagger. Leslie is a supreme evangelist of creativity and collaboration who will do just about anything (and has) to unleash her participants’ potential. She'll do that for you at STORYco. DANIEL LEMIN, co-author of the recently released book on word of mouth marketing, Talk Triggers, and the puppet master of STORYco who corraled all of us speakers, offers current insights on how to build word of mouth marketing strategies in your business. I’ll also be presenting at STORYco. I’ll show you how to use the three most powerful words in business storytelling: And, But & Therefore. Because the hardest thing about storytelling is getting your story straight. Learn how to clarify your story, amplify your impact and simplify your life with these three words that are the DNA of story. Unfortunately, KAREN WICKRE, who rounds out this talented group of presenters, couldn’t make it on today’s show. But you’ll want to catch her live in L.A. on October 25 when she shows you how to take the "work" out of networking. Which reminds me: in addition to storytelling tips and techniques that you can immediately apply in your business, STORYco is going to be a one-of-a-kind networking event in downtown L.A., but only for the select few who reserve their seat today. When they’re gone, they’re gone. So let’s hear from the marvelous story mavens of STORYco right now on the Business of Story podcast. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.  

Episode 84 of Livestream Stars with Ross Brand of Livestream Universe. Subscribe to the podcast: https://rossbrandrecordings.com/ (https://rossbrandrecordings.com). On Livestream Stars, Keeping It Human inventor Kathy Klotz-Guest discusses improv, comedy and business storytelling. Kathy is the author of Stop Boring Me! How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv.

"Stop Boring Me!: How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv" by Kathy Klotz-Guest   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Stop-Boring-Me-Kathy-Klotz-Guest

About Stop Boring Me!: How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv Coming up constantly with a steady stream of marketing content, stories, and ideas that inspire excitement, interest and banish boring can be challenging. Your content-weary audience is saying “Stop Boring Me!” You cannot connect meaningfully with your audience if you bore them. There’s just too much content chasing too little mindshare today. And most business marketing stinks because it is transactional, superficial and not human. The good news: it doesn’t have to be that way because everyone is creative. Your inner kid is smart because it knows how to play. What if you could create engaging marketing content and storytelling, and generate kick-ass, fun and relevant ideas for stories, articles, branding, social media campaigns, sales presentations, and even new products? Well there is a fun way to do exactly that: by applying key concepts from the world of improvisation. Don’t worry – this is not about theatricality, so you don’t have to perform. It is about playfulness, however, and unleashing your inner kid. Bringing key concepts from the improvisation stage to your marketing, sales, branding and products page – or business stage, if you like – can help you, your team, your company and your business generate ideas that kick boring to the curb. While this book will help you be more funny, it’s focused on fun as a creative catalyst for content idea orgasms: when different things come together in a fresh, human and engaging way that makes you and your audience say “aww yeah!”

About Stop Boring Me!: How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv  Coming up constantly with a steady stream of marketing content, stories, and ideas that inspire excitement, interest and banish boring can be challenging. Your content-weary audience is saying “Stop Boring Me!” You cannot connect meaningfully with your audience if you bore them. There’s just too much content chasing too little mindshare today. And most business marketing stinks because it is transactional, superficial and not human.  The good news: it doesn’t have to be that way because everyone is creative. Your inner kid is smart because it knows how to play. What if you could create engaging marketing content and storytelling, and generate kick-ass, fun and relevant ideas for stories, articles, branding, social media campaigns, sales presentations, and even new products? Well there is a fun way to do exactly that: by applying key concepts from the world of improvisation. Don’t worry – this is not about theatricality, so you don’t have to perform. It is about playfulness, however, and unleashing your inner kid. Bringing key concepts from the improvisation stage to your marketing, sales, branding and products page – or business stage, if you like – can help you, your team, your company and your business generate ideas that kick boring to the curb. While this book will help you be more funny, it’s focused on fun as a creative catalyst for content idea orgasms: when different things come together in a fresh, human and engaging way that makes you and your audience say “aww yeah!”   

When Kathy Klotz-Guest approached me about doing a co-created piece of content, I wasn’t sure what to think. A co-written piece of content, like a blog? I know it’s been done before, but wasn’t sure what we’d have in common enough to get two trains of thought down into one post. Of course, you must try everything at least once in life, so I decided to roll with this. Besides, how painful could it be? Kathy is a rockstar, hilarious and super smart. Plus, she just wrote a book, so I knew she could help with the whole writing thing. Oh yea, go get her book here. The Setup Kathy Klotz-Guest and I chatted a few weeks back on the Brand Boost Podcast. In fact, that episode is so good, here it is for you to listen to: We chatted about improv and marketing, Happy Days, how “human” – yes, still an important word – has also ironically jumped the marketing shark in many ways, and why all marketers should think like improvisers whose central tenet is “yes and.” That is how improvisers build scenes together. This means you accept a statement made to you and add onto that idea so you are co-creating in a purposeful way. I’m a great improviser. Kathy is the improv queen. This was a match made in content heaven. Of course, we also talked about all of this in the context of Kathy’s new book: “Stop Boring Me! How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv.” Kathy believes this, and I couldn’t agree more: every marketer and businessperson, for that matter, should take an improv class. So, we chatted, it was a great conversation and when we were almost done chatting, we talked excitedly about how improv is fundamentally about being collaborative. The recording stopped, and there we were, talking for another 30 minutes about this stuff. Naturally, we were both uber-excited about this new-found friendship and realized that this is how content creation can be better. What’s ironic is that this flies in the face of a very specific barrier to being more open and more collaborative with other parts of the organization and with customers for creating great content – control. In short, companies that think they control the brand are not only misguided (there is no such thing); they are getting in their own way when it comes to creating better content with others. Here we were, Kathy and I, ‘yes-and-ing’ each other on an idea that needed to be written. And that conversation inspired the list below. And, in true “improv” fashion, we wanted this article to be a collaborative effort as well. Kathy started some of the ideas, I added and we polished it up for our audiences. Without further adieu… The Ten Brand and Content Commandments    The customer always has the final word on the brand. It doesn’t matter what you say about your brand or products, if your customers aren’t happy or advocating for you, you h

In this episode, I answer questions you give me ahead of time. I posed the question across social media: "What do you want me to discuss under the marketing, content marketing, business storytelling, improv and comedy umbrella?" And you answered. We'll discuss those topics and I'll also talk a bit about my upcoming book: "Stop Boring Me! How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv." To sign up for my newsletter, visit stopboringme.com. About Kathy and the Improvised Marketing Show – A viral marketing show with serious tips and a sense of fun. I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT most days.  We help business and marketing executives and their teams humanize what they do by telling their most important company, product, employee, and customer stories to the world. This podcast is all about making marketing more human, fun and effective. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog.