Podcast appearances and mentions of Dennis Yu

Hi there! Thanks for stopping by again today!In this episode, Kristaps speaks with digital marketing pioneer Dennis Yu, who has a rich history in search engine engineering and digital marketing, having built analytics at Yahoo and spent billions on Facebook ads. Dennis shares insights into his shift to local digital marketing and offers valuable strategies for law firms and other local businesses to enhance their online presence. You can expect to walk away from this with a richer knowledge in the following: Importance of Authenticity in SEOHow to think about Google's E.E.A.T. GuidelinesPractical SEO StrategiesRole of Engagement SignalsSneak peak into Dennis' Are You Googleable?” ProjectEnjoy and do share your thoughts on local SEO! We'd love to hear from you!If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).Thank you for listening :)

In this special mid-week podcast, brought to you by Escape Fitness, we delve into the strategies that amplify a gym's digital presence and drive real business results with today's guest, Dennis Yu, one of the world's foremost authorities on leveraging digital marketing for success. Here, Dennis shares his decades of expertise, delivering actionable insights on how gyms can build stronger community connections by collecting, curating, and sharing hyper-localized digital content. Whether you're a gym owner or operator, this conversation is packed with invaluable advice to attract more members and deepen engagement with local populations. Dennis Yu is the Chief Technology Officer at BlitzMetrics and co-author of the best-selling book The Definitive Guide to TikTok Ads. A seasoned international speaker, Dennis has presented in over 20 countries and worked with iconic brands like Nike, Red Bull, and the Golden State Warriors. His insights have been featured in CNN, The Wall Street Journal, The Washington Post, NPR, and The Los Angeles Times. He also holds a Bachelor's degree in Finance from Southern Methodist University and a degree in Economics from the London School of Economics. In this Episode, we discuss: The ‘hidden' data-value that led to the multi-billion dollar sale of Visio to Walmart. The ‘dollar a day' marketing strategy. Google and YouTube as social media networks. Reviews and recommendations – do they deliver value? Hacks to encourage member reviews. Setting up Google Pages for success. Localization and personalization - the key to online visibility. Successfully organizing content across multiple social media platforms. Engagement and content strategy. Traditional marketing vs. digital marketing – which works best? The power of micro podcasts. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   0:00       Intro 0:29       The ‘hidden' data-value that led to the multi-billion dollar sale of Visio to Walmart 1:12       Using hardware as the gateway to data collection 2:21       Explaining the ‘dollar a day' marketing strategy 7:10       Google and YouTube as social media networks 8:15       How influential are posted reviews and recommendations? 10:55    Hacks that encourage members to post reviews 13:06    Setting up Google Pages for success 18:06    Signals Google loves - localization and personalization 19:09    Organizing online information for optimal effect 25:17    How to organize content across multiple social media platforms  27:27    Engagement and content strategy 33:29    Traditional marketing vs. digital marketing – which works best? 34:49    The power of micro podcasts

Dennis Yu is the Chief Technology Officer of BlitzMetrics, a digital marketing company that partners with universities and professional organizations to train young adults in social media marketing. He is on a mission to create one million jobs by providing practical, hands-on training to students and professionals. As co-author of the Amazon #1 best-selling book The Definitive Guide to TikTok Ads and a speaker in digital marketing, Dennis has helped manage over a billion dollars in Facebook ads for companies like the Golden State Warriors, Nike, and Rosetta Stone. He has been featured in publications such as The Wall Street Journal, The New York Times, LA Times, and on networks like NPR and Fox News. Dennis is a globally recognized speaker, having delivered keynotes in 17 countries across five continents. He regularly contributes to industry-leading publications like Adweek, Social Media Examiner, and Social Fresh. His educational background includes studies in Finance and Economics at Southern Methodist University and the London School of Economics.   During the show we discuss: Getting Started With Social Media Ads Content Strategy In Social Media Advertising Avoiding Common Mistakes Understanding 'Conversion Engine' Exploring The 'Dollar A Day' Method Steps For Beginners To Generate Leads Overcoming Challenges In Conversion Lessons From Social Media Advertising   Show resource/s: https://blitzmetrics.com/

Today Eric is joined by Dennis Yu, a former search engine engineer. They discuss how to make your brand "googable"—easily discoverable on Google. Yu explains that this isn't about SEO tricks but building a trustworthy, consistent online presence. He emphasizes linking your website, social media, and other digital mentions to create a unified brand image. Yu demonstrates how fragmented online identities can confuse Google and stresses the value of offering free content, building relationships, and positioning your brand to attract premium clients through trust and credibility. Connect with Dennis: https://dennisyu.com/ Key Takeaways... ● To improve search engine rankings, it's essential to demonstrate proof of your activities and expertise to Google.   ● Connecting all your digital assets, including websites and social media profiles, is crucial for establishing a strong online presence.   ● Separate personal and business branding is necessary, with distinct websites and social media accounts for each, to avoid confusing Google.   ● Content should be localized, explicitly mentioning cities and locations to signal relevance to local searches.   ● Sharing knowledge freely can enhance reputation and attract premium clients who value expertise and are willing to pay for it.   Links to resources:    Contractor Sales Secrets: ContractorSalesSecrets.com   Water Garden Expo 2025: WGExpo.com   The All American Koi Show: AllAmericanKoiShow.com   Fitz Fish Ponds: Koi Trips   Book A Call With Triplett: Call with Triplett   The Pond Digger - https://theponddigger.com/   You can also check out The Pond Digger's products at: http://helixpondfiltration.com/    TWT Contractor Circle   TWT Contractor Power Circle   And follow his adventures in the pond world at: Instagram  Facebook  TikTok   

"Bosses are there to punish you and catch you in the act of doing something wrong. Mentors are there to encourage you and to catch you in the act of doing something good and you go to a mentor when you are struggling and you need help."Mentor, advisor, co-author of The Definitive Guide to TikTok Ads, and the CEO of BlitzMetrics Dennis Yu is making his first appearance on the program today and he is about to put on a technological clinic, so we hope you're ready!  Dennis and Jay are diving into the difference in importance in being verified on social media versus a search engine, the role of AI and some of what we have to look forward to in the field, and why mentoring the next generation is always a good thing to do.  Dennis is a true legend in the industry and we know you're going to learn more than a little on this episode of The Culture Matters Podcast.

Are you tired of pouring money into ad campaigns with little to show for it? Or maybe you've never even considered paid ads because it seems a little too overwhelming? What if I told you there's a way to boost your visibility, engagement, and leads for just a dollar a day? I recently sat down with digital marketing expert Dennis Yu, Founder of Blitzmetrics, to uncover his time-tested strategy that has helped entrepreneurs of all stages get results from boosted content.Check out the full show notes here: https://www.winthecontentgame.com/136

Navigating real estate SEO and online brand optimization can be overwhelming, especially with so many moving parts in your business. Add AI into the mix, and it can feel even more complex. But fear not—understanding the fundamentals of AI can simplify scaling your online presence like never before!   In this episode of This Week in Marketing, Jason Pantana teams up with AI expert Dennis Yu to explore how AI can revolutionize your online brand optimization. They'll dive into the mechanics of AI searchability and reveal strategies to leverage these tools effectively.   By the end of this episode, you'll know how to enhance your online visibility, attract more leads, and outshine your competition on Google.   Online SEO and brand optimization are essential for any real estate agent, and this episode is the place to start. Watch or listen, now!    In this episode, they discuss… 0:00 – AI for online discoverability  6:10 – Optimizing online presence 12:35 – Claiming your name 20:34 – Using Google against itself  24:54 – Bots as employees   

Unlock the secrets to boosting your online visibility and making your brand irresistible with Google Knowledge Panels. I sat down with digital marketing expert Dennis Yu to uncover the transformative power of social media signals in search results. Learn how genuine customer engagement and user-generated content can elevate your Google-ability and cement your credibility in the digital landscape. With a focus on authentic content across platforms like YouTube, Twitter, and Instagram, Dennis provides valuable insights that will propel your brand to new heights.Our conversation unpacks the essence of digital marketing, emphasizing the pivotal role that data and social media play in achieving marketing success. Drawing from decades of experience, Dennis highlights the nuances of algorithms used by giants like Google and TikTok, revealing how these systems interpret signals beyond mere website data. Explore strategic tactics for outpacing competition on platforms like Amazon and Netflix, and discover how embedding recognizable elements in your content can become a game-changer in the ranking race.Dennis also sheds light on mastering Google relevance, urging businesses to focus on location-specific content to bolster their digital presence. With a thoughtful discussion on AI's role in marketing and updates from Facebook and Pinterest, Dennis provide a comprehensive look at the current trends and strategies shaping the industry. From tackling common mistakes to enhancing signal strength with authentic connections, this episode is packed with actionable advice to strengthen your online footprint without the constant pressure of being an influencer.GUEST LINKSConnect with Dennis on LinkedInCheck out his company BlitzMetricsBuy Dennis' book The Definitive Guide to TikTok AdvertisingLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreads Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinforgrowth Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Dennis Yu pulls back the curtain on the truth behind SEO and AI, pushing back against the traditional ways that many businesses rely on. He argues that most SEO agencies are selling snake oil, and instead, businesses should focus on authentic content that genuinely reflects their expertise. Dennis discusses the misuse of AI in content creation, and how businesses can get penalized by Google for relying too heavily on automated tools without substance. Dennis focuses on the importance of experience, empathy, and a strategic approach, offering a no-nonsense guide to succeeding in the digital landscape. Chapters 00:00:00 - Empathy: The Missing Ingredient in Modern Business 00:00:26 - Kicking Off the Better Than Rich Show 00:00:31 - Meet Dennis Yu: The Pioneer in SEO and AI 00:01:09 - Dennis Yu's Unexpected Journey into Search Engine Engineering 00:05:48 - Local SEO Demystified: How to Get Found in Your Neighborhood 00:10:47 - The Power of Experience in Dominating SEO 00:19:56 - The Dollar-a-Day Strategy: Small Budget, Big Results 00:24:46 - The AI Revolution: How It's Shaping the Future of SEO 00:26:02 - AI Missteps: Why Google Is Cracking Down on Content Abusers 00:29:12 - Authenticity in Content: The Key to SEO Success 00:33:04 - Maximizing AI for Business Efficiency: Strategies that Work 00:38:32 - Why Empathy and Understanding Matter More Than Ever 00:42:46 - Must-Reads and Final Thoughts: Wisdom to Grow By Connect with Dennis Yu: Dennis on LinkedIn Website The Definitive Guide to TikTok Advertising by Dennis Yu Book Recommendations Principles by Ray Dalio Life Force by Tony Robbins Connect with The Better Than Rich: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get Your Free Delegation Plan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - Better Than Rich ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BTR Mini-Course⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok

Dennis Yu is the Founder and CEO of BlitzMetrics, a digital marketing company that partners with schools to train young adults through courses, implementation, and consulting. From his insights managing campaigns for enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone, he helps businesses grow their expertise in digital marketing.  Dennis is an internationally recognized lecturer featured in The Wall Street Journal, The New York Times, LA Times, NPR, TechCrunch, and news outlets like Fox News, CNN, and CBS Evening News. Dennis is also the CTO at ChiroRevenue and a regular contributor to various publications, including Adweek. Previously, he was a Technical Marketer at Yahoo, where he built its analytics as an early search engineer. He is also the host of The Coach Yu Show. In this episode: Some businesses — especially those in the home service sector — approach SEO like guesswork, employing vague strategies with unclear outcomes. How can you ensure your SEO efforts yield tangible results? Marketing thought leader Dennis Yu has developed a six-phase content factory process for ranking higher on search engines. The system involves establishing a digital presence that showcases service expertise, developing goals to evaluate performance, creating, amplifying, and optimizing content, and targeting consumers. Dennis emphasizes creating content that reflects your business objectives, developing an ideal customer profile to distribute your content, and amplifying high-performing content with strategic ad spend. In this episode of Systems Simplified, the Founder and CEO of BlitzMetrics, Dennis Yu, joins Adi Klevit to share winning SEO strategies. He explains why you can't outsource SEO, how to generate relevant content, and key insights from his book The Definitive Guide to TikTok Advertising.

Where do you go to mine digital marketing gold? How about Charlotte, NC - the place where the gold rush started? Listen in as Barbara Rozgonyi, a fractional CMO and CEO of CoryWest Media, shares insights from DigiMarCon Southeast Atlantic in Charlotte where she presented "PR in the Digital Age: How to Amplify Your Brand's Voice Through Integrated Marketing."You'll learn how to shift your perception of marketing from a cost center to a revenue generator by mastering the latest, and best, strategies for branding, customer experience, sustainability, and AI.  DigiMarCon's speaker lineup was exceptional, including Fernando Angulo, Austin Armstrong, Sunny Dublick, Christina Garnett, EMBA, Jedediah Jenk, Nisha Kashyap, Beth Magee, Lorenzo Morales, Julie Murphy, Chad Petersen, Barbara Rozgonyi, Michael Tucker, and Dennis Yu. This episode is packed with insights that will make your marketing shine like gold!!Barbara RozgonyiFounder, CoryWest Media Fractional CMO Digital Marketing PR Consultant Keynote SpeakerTop PR BloggerPodcast Host Growing Social Now Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

In this insightful conversation, Dennis Yu shares his game-changing approach to boosting social media content for just $1 per day, targeting your ideal audience with laser precision.

In the world of modern marketing, there are many things that can be analyzed and optimized for your business goals. Just following what you see someone else doing online might not work for you, so take it from a marketing expert and pay attention to your data and dive into what is working and what isn't. Dennis Yu is committed to bringing marketing strategies to everyday businesses, especially the types that are not very skilled in marketing and need help the most. In this episode, Dennis and Mike discuss Dennis' mission to create one million jobs for people around the world, and why he is so passionate about helping business owners optimize their marketing so they can be more easily found by their ideal customers.Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "Million Jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.You can find him quoted in major publications and on television such as CNN, The Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train young adults and business owners.In this episode, Dennis shares how he plans to create 1 million jobs all over the world, how he is already well on that path, how he learned to be a servant leader, how having great processes in place will make you more money, and he walks us through a live analysis of the website of one of Mike's company's, and what needs improvement in order to get more eyes on it.Key Highlights:Kaqun Oxygen Baths: What are they, and what are the benefits?Why the businesses Dennis helps have a low client loss rateLive analysis of a business websiteEpisode resources: As a special offer to How'd it Happen listeners, Dennis offered to perform a FREE data analysis of your business website. Email stephanie@blitzmetrics.com with the Subject: "How'd it Happen Podcast Offer"Connect with Dennis Yu:Instagram: @dennis.yuWebsite: dennis-yu.com | blitzmetrics.comFacebook: Dennis YuLinkedIn: Dennis YuTo Connect with Mike: Website LinkedIn Instagram Twitter YouTube Coaching Get Mike's book: Owner Shift Please LIKE

In the world of modern marketing, there are many things that can be analyzed and optimized for your business goals. Just following what you see someone else doing online might not work for you, so take it from a marketing expert and pay attention to your data and dive into what is working and what isn't. Dennis Yu is committed to bringing marketing strategies to everyday businesses, especially the types that are not very skilled in marketing and need help the most. In this episode, Dennis and Mike discuss Dennis' mission to create one million jobs for people around the world, and why he is so passionate about helping business owners optimize their marketing so they can be more easily found by their ideal customers.Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "Million Jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.You can find him quoted in major publications and on television such as CNN, The Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train young adults and business owners.In this episode, Dennis shares how he plans to create 1 million jobs all over the world, how he is already well on that path, how he learned to be a servant leader, how having great processes in place will make you more money, and he walks us through a live analysis of the website of one of Mike's company's, and what needs improvement in order to get more eyes on it.Key Highlights:Kaqun Oxygen Baths: What are they, and what are the benefits?Why the businesses Dennis helps have a low client loss rateLive analysis of a business websiteEpisode resources: As a special offer to How'd it Happen listeners, Dennis offered to perform a FREE data analysis of your business website. Email stephanie@blitzmetrics.com with the Subject: "How'd it Happen Podcast Offer"Connect with Dennis Yu:Instagram: @dennis.yuWebsite: dennis-yu.com | blitzmetrics.comFacebook: Dennis YuLinkedIn: Dennis YuTo Connect with Mike: Website LinkedIn Instagram Twitter YouTube Coaching Get Mike's book: Owner Shift Please LIKE

Artificial intelligence has quickly become a part of our day to day and can be found almost everywhere.  There are many who have been quick to embrace it and use it to enhance what they do.  There are also many who have concerns with the capabilities of AI and what a future with artificial intelligence may look like.  Is AI truly something to fear or are those negative misconceptions holding us back from a brighter future?  In this episode, host, Gabe Schauf, discusses that with Dennis Yu, the CEO of AreYouGoobleable.com.  Gabe and Dennis talk through some of the concerns about AI, what is known and what is not.  Dennis also gives some ideas on what may be possible through the use of AI and how to start learning and experiencing it for ourselves. Sponsored by Tukios.com

If implemented properly, Meta Ads can be a cost-effective way for a publisher to drive website traffic and grow their email list.In this High Value Publishing session, Eric Shanfelt is joined by digital industry legend, Dennis Yu. Dennis is the CTO and co-founder of BlitzMetrics and a former search engine engineer. He's managed billions of dollars with Meta ad campaigns.Eric and Dennis show two different, cost-effective, ad campaigns for publishers: one to drive website traffic and another to rapidly build email lists. They show how each campaign is built, what they looked like, and how you can do it for your brand.Learn more at https://nearviewmedia.com/

Dennis Yu is the Founder and CEO of BlitzMetrics, a digital marketing company that partners with schools to train young adults through courses, implementation, and consulting. From his insights managing campaigns for enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone, he helps people grow their expertise in digital marketing. Dennis is an internationally recognized lecturer featured in The Wall Street Journal, The New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News, and many more. Dennis is also the CTO at ChiroRevenue and a contributor at Adweek, Social Media Examiner, Social Media Club, Tweak Your Biz, 3Q/DEPT, and Business 2 Community. He previously served as a technical marketer at Yahoo, where he built its analytics as an early search engineer. He is also the Host of The Coach Yu Show, interviewing experts to extract their know-how for the community to follow. In this episode… In today's business landscape, digital marketing has become an indispensable tool for any organization wanting to stay ahead of the competition. However, it is a rapidly evolving field that requires businesses to pivot quickly and adopt innovative strategies to succeed. So, how can they leverage digital marketing to take their operations to the next level? By harnessing various digital marketing techniques such as search engine optimization and social media and email marketing, companies can increase their online visibility, drive traffic to their website, and ultimately boost sales. With data analytics and audience segmentation, businesses can create highly targeted campaigns customized to the interests and behaviors of their ideal customers. Unlike traditional marketing methods, digital marketing allows companies to better monitor the performance of their campaigns, adjust their strategies accordingly, and optimize for better results. With these advantages, business coach Dennis Yu says digital marketing is a cost-effective and powerful tool that helps businesses thrive. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz chats with Dennis Yu, Founder and CEO of BlitzMetrics, to discuss how to thrive through digital marketing. Dennis talks about BlitzMetrics and what it does, the Dollar a Day program, mistakes people make with digital marketing, TikTok marketing strategies, and strategies for improving SEO.

Dennis Yu talks with Jason Barnard about facebook's hidden impact on SERPS. Dennis Yu is the CEO of BlitzMetrics, a digital marketing company that works with schools to educate young adults and provide courses, implementation and consulting. His personal mission centers around mentorship from his experience with helping people from all walks of life grow their expertise in digital marketing. He shares his insights from managing campaigns for enterprise clients such as The Golden State Warriors, Nike and Rosetta Stone. Dennis helps digital agencies grow by serving doctors and real estate agents as a fractional CTO. He is an internationally recognized digital marketing lecturer and has spoken more than 730 times in 17 countries on 5 continents. He has been featured in the Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and is co-author of “Facebook Nation” – a textbook taught at over 700 colleges and universities. A strong presence on social media platforms such as Facebook can drive traffic to your website and enhance its credibility. Repurposing valuable interactions from social media into website content can reach a larger audience in a more useful context. This marketing approach will help you build a solid online presence that appeals to both human users and sophisticated search engines like Google. In this groovy episode, the fantastic Dennis Yu explores the impact of social media on search engine results, focusing on the role of Facebook. Dennis shares his experienced views on using the "Dollar a Day Strategy" on Facebook to increase search relevancy and the critical role of a 10% engagement rate as a signal of content quality. The conversation also extends to the intricacies of platform metrics such as view duration and the different weighting of likes, comments and shares, highlighting the superior value of shares for visibility on platforms such as Facebook and LinkedIn. He discusses the impact of the number of followers and profile activity on Facebook and the diminishing importance of verification badges. As always, the show ends with passing the baton… Dennis incredibly passes the virtual baton to next week's amazing guest, Craig Andrews. What you'll learn from Dennis Yu 00:00 Dennis Yu and Jason Barnard 01:52 Dennis Yu's Brand SERP and Knowledge Panel 02:49 Dennis Yu's Search Generative Experience Result 03:38 How Dennis Rank in Facebook Ads Without Using SEO? 05:51 How Does Social Media Influence Search Engine Results? 07:11 What is the “Dollar a Day” Strategy? 07:40 What Does 10% Engagement Mean for Videos or Posts on Facebook? 08:10 Facebook's Relevance Score and Google's Quality Score 09:15 How Do You Get a 10% Engagement Rate on Social Media? 12:40 How Can You Use Social Media Effectively for SEO? 13:13 How Do Views, Likes, Shares, and Comments Affect the Visibility of Content? 15:55 Asking People to Like, Share or Comment on Your Videos 18:34 How Important are Followers and Activity on Your Facebook Profile? 19:22 Buying Verified Badges on Social Media Platforms 20:43 How Does Earning a Blue Check on Social Media Platforms Relate to a Knowledge Panel? 21:43 Why is a Particular Platform Not Ranking in Your Brands SERP Despite Significant Efforts? This episode was recorded live on video January 2nd 2024

Dennis Yu talks with Jason Barnard about facebook's hidden impact on SERPS. This episode was recorded live on video January 2nd 2024

Dennis Yu is a digital marketing virtuoso, renowned for his expertise and mentorship in the field. Dennis shares insights from his extensive career, highlighting collaborations with clients like the Golden State Warriors and Nike, and his pioneering work in social media marketing and data analysis. He explains the power of niche specialization, the effectiveness of the "Dollar a Day" strategy, and the evolving role of AI in marketing. From his early days navigating controversies on Facebook to speaking at global conferences, Dennis's journey offers invaluable lessons on adapting and thriving in the digital space. This discussion provides a roadmap for leveraging AI and innovative strategies in marketing, emphasizing the importance of authenticity and strategic thinking in today's fast-paced digital landscape. Timestamps: (05:31) - Dennis Yu's Speaking Experiences (06:14) - The Importance of Niching Down in Marketing (10:50) - AI in Marketing and the Rise of Personalized Agents (25:42) - The Relevance of the Dollar a Day Strategy (32:46) - Ad Strategies: TikTok vs. Other Platforms (37:57) - Financial Freedom Movement and the Future of AI Dive into this compelling conversation that bridges the gap between current digital marketing trends and the future of the industry. Whether you're a marketing professional, a business owner, or simply intrigued by the power of digital strategies, this episode offers a treasure trove of insights and foresight into the ever-evolving world of marketing. Listen to Jason's first conversation with Dennis Yu on The Merged Marketing Podcast. SUPPORT AND CONNECT: Facebook:  https://www.facebook.com/huntspeaks Instagram:  https://www.instagram.com/jayhuntofficial TikTok: https://www.tiktok.com/@jayhuntofficial Twitter: https://twitter.com/jayhuntofficial LinkedIn: https://www.linkedin.com/in/socialmediaspeaker/ Website: https://jayhunt.social YouTube Video link: https://youtu.be/A7NnrumPvq8

Katie Brinkley talks with Jason Barnard about how to post less on social media for more business. Katie Brinkley is revolutionizing social media marketing with her "less is more" approach. With more than 19 years of experience, Katie has developed a unique 4-post strategy that helps clients achieve more growth while posting less. This groundbreaking method utilizes Katie's platform-agnostic storytelling tactics tailored to each brand's goals. From implementing social media growth for AT&T and DirecTV to providing done-for-you services for solopreneurs, Katie understands the evolution of social media. With a blend of journalism and social media expertise, Katie helps her clients target their ideal audience and efficiently achieve measurable results. The more visible you are on the various social media platforms and regularly post engaging content, the more your business will flourish. But how true is that in this day and age? It's essential to recognize that quality is often more important than quantity. If you focus on creating valuable and relevant content that resonates with your ideal audience, you can achieve significant engagement and growth for your business even with fewer posts. In this episode, Katie Brinkley and Jason Barnard discuss the idea of “less is more” when it comes to posting on social media and how this can actually benefit your business. Katie provides brilliant knowledge on tailoring messages for different social media platforms by focusing on specific audience demographics and behaviors. Katie shares her expertise on why it's important to know your audience and how you can use tools like Metricool to gain targeted audience insights. As always, the show ends with passing the baton… Katie wonderfully passes the virtual baton to next week's super awesome guest, Dennis Yu. What you'll learn from Katie Brinkley 00:00 Katie Brinkley and Jason Barnard 01:50 Katie Brinkley's Brand SERP and Knowledge Panel 02:24 Katie Brinkley's Search Generative Experience Result 02:10 How Does Kalicube Pro Platform Work? 03:48 Which is the Best Social Media Platform for You? 04:30 How Do You Get the Demographic Data of Followers on Social Media? 05:40 What is Metricool?  06:57 How Do You Position Your Messaging Based on Your Social Media Demographic Data? 09:29 How Can Posting on Two Different Social Media Platforms With Two Different Ideas Not Affect Workload? 10:30 Why is it Important to Focus on the Right Social Media Platforms with Your Ideal Clients? 11:40 How Can AI be Used to Identify Customer Personas for Social Media Platforms? 17:18 What is Katie's Four-post Strategy? 17:27 First Post: Identifying the Problem That People are Not Aware 19:00 Second Post: Carousel Post  20:40 Third Post: Community Building Post 22:53 Why is Community Building Important in Social Media? 24:28 Fourth Post: Asking People to Take Action 26:59 How Does an Efficient Social Media Strategy Help With Branded Search? 28:22 Passing the Baton: Katie Brinkley to Dennis Yu This episode was recorded live on video December 26th 2023

In this riveting episode, we gather under one virtual roof the brightest minds in marketing to cast their predictions for the year ahead. Join us as Mark Schaefer, Bryan Kramer, Julia McCoy, Donna Moritz, Jim Sterne, Christoph Trappe, Troy Sandidge, and Dennis Yu share their unparalleled insights into the evolving landscape of marketing in 2024. From the integration of AI and machine learning to the rise of authentic storytelling and beyond, our panel discusses how these trends will redefine customer engagement, brand loyalty, and digital strategy. Whether you're a marketing professional seeking to stay ahead of the curve or a business owner looking to navigate the digital age, this episode is your compass for the future of marketing. Tune in to gain a competitive edge as our experts unveil the strategies, tools, and mindsets necessary to thrive in 2024's dynamic marketing ecosystem. Hosted on Acast. See acast.com/privacy for more information.

Show Rresources: Here were the resources we covered in the episode: Dennis Yu's Dollar a Day Strategy Thought Leader Ads Episode Incredible video performance Episode European privacy change info Vidyo tool for free animated subtitles Descript tool for animated subtitles Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's YouTube Channel LinkedIn Learning Course Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections! A great no-cost way to support us: Rate/Review! Show Transcript: For the full show transcript, see the show notes page here: Episode 125

Before there was Google, Dennis Yu was one of the original algorithm writers at Yahoo!. In this episode, he does a deep dive on how residential service companies can optimize their' online presence, detailing the few things you must do to rank high on any search engine. He also discusses why marketing agencies fail on almost every promise they make, and how small business owners can navigate the internet in order to boost sales, awareness, and credibility.

In this episode I sit down with Dennis Yu, CEO of BlitzMetrics, he is the author of the #1 best-selling book in social media on Amazon, The Definitive Guide to TikTok Ads. Join us to learn the tips Dennis is giving us about SEO, how you can get started with SEO, the steps to take, what you should never do, and much more! Download our podcast-exclusive toolkit of templates for your painting company: www.paintergrowth.com/podcast/  Learn how to grow your painting company NOW: go.paintergrowth.com?el=podcast  Free business breakthrough session with my team: go.paintergrowth.com/schedule?el=podcast  Free training series on Youtube: https://www.youtube.com/@paintergrowthblueprint Painter GrowtIh Secrets Facebook group: https://www.facebook.com/groups/paintergrowth

Ready to explore and build groundbreaking digital marketing strategies?In this episode of the Conquer Local Podcast, Jeff Tomlin welcomes Dennis Yu, a digital marketing expert and pioneer in search engine technology. With a background in search engine engineering and advertising, Dennis has managed over a billion dollars in ad spend for enterprise clients like Nike and Red Bull. He is known for developing the "6 Phase Dollar a Day Program," a streamlined approach to digital marketing strategies. Dennis shares insights on customer acquisition costs, the importance of high customer lifetime value, and the power of the lighthouse strategy for agency growth. He also discusses the $1-a-day strategy for testing and scaling digital marketing campaigns. Tune in to gain practical strategies and tips from Dennis' extensive experience in the digital marketing space! Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta's Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

Dennis Yu's mission is to create a million jobs. CEO of BlitzMetrics, a digital marketing company that partners with schools to train young adults. We offer courses, implementation, and consulting. My personal mission centers around mentorship from my experience with helping people from all walks of life grow their expertise in digital marketing, sharing his insights from managing campaigns for enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone. I help digital agencies grow, serving doctors and real estate agents as fractional CTO. I'm an internationally recognized lecturer in digital marketing and have spoken over 730 times in 17 countries, spanning 5 continents. Featured in: The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities. Visit Dennis's Website

Over the last year, This Week in Marketing has provided agents with some of the most groundbreaking, effective marketing strategies in real estate. Jason Pantana has interviewed some of the top rising agents today, covered the gambit of real estate marketing channels, and kept his followers on the cutting edge. As we move into 2024, we figured we'd share some of our favorite moments from This Week in Marketing from the past year. This is This Week in Marketing: Greatest Hits 2023! Watch or listen, right here! In this episode, you'll get: 0:00 – Intro 1:11 – Dennis Yu on ChatGPT 3:08 – Tom & Jason on email 5:45 – Luke Acree on print marketing 7:54 – Shannon Gillette on video strategy 11:35 – Jesse Stein on data privacy 13:23 – Eileen Rivera on postcards 15:05 – Katie Day and Ken Pozek on video CTAs 17:12 – Sandee Payne on social media operations 19:16 – Ian of Austin on Google Local Guides 21:38 – Shane Burgman on content creation

Welcome back to Making Bank. On today's episode, we have a compilation of previous episodes with Dennis Yu, Nicholas Kusmich, Chris Zaino, Mike Koenigs, Lee Dumas, Yanik Silver and Gene Hammett and in this episode you will hear tips and tricks from top entrepreneurs about the guide to success.   (2:39) Dennis Yu Things take a lot longer than you think. Do not be impatient. Do not listen to the lies you hear about how easy and fast it is to be successful. Learn to pace yourself. Do not be in a rush to finish. Rushing will open up to many mistakes. It is better to take it slow and give your best rather than rushing and just doing whatever you could with the time you allowed yourself to have.   (8:06) Nicholas Kusmich Don't do things just because it is trending. What works for other people may not work for you. Do things that you are passionate about. Things that you know will lead you to success. Don't waste your time trying to perfect something you are not good at. It is better to double down on your strengths than to improve your weaknesses.    (10:43) Chris Zaino The toughest thing in life is to make a decision. When you make a decision you have to stick to it. You do not have an exit strategy. However, if you are just trying things out, you have the option to get out. That is why, whenever you reach a point where you have to make a decision you need to really think about what works best for you so that you can stick to it and commit.   (15:40) Mike Koenigs Transformational stories will answer a lot of questions. You attract people who want to be you when you grow up. So you need to be authentic and live up to that. The more you spend on a tactical note, the more you procrastinate. Try not to spend time on the how and concentrate more on the who.   (21:09) Lee Dumas You need to stand for something. You need to be known for something. Come up with an idea that you are passionate about, and then add value to that everyday. Grow your audience. Find a particular target audience you then commit to them. Be authentic and then keep growing in that field.   (24:54) Yanik Silver Consumers want companies that have a mission, a purpose. Even employers would want to work and be a part of something that has a greater meaning or mission. That is why it becomes extra necessary to really find your purpose and what your mission statement is. When this is sorted out, you are already set for the next stage.   (30:28) Gene Hammett Transition of mindset to create leaders is necessary in growing a company. You need to be very intentional about the culture you are creating which is you, your team and the system that takes to get it done. And if you get all three of these things right, you are going to meet every challenge there is out there.   Link: @dennis.yu @drzaino  @mikekoenigs @johnleedumas @yaniksilver  @colehatter  @genehammett

Welcome back to Making Bank. On today's episode, we have a compilation of previous episodes with Dennis Yu, Nicholas Kusmich, Chris Zaino, Mike Koenigs, Lee Dumas, Yanik Silver and Gene Hammett and in this episode you will hear tips and tricks from top entrepreneurs about the guide to success.   (2:39) Dennis Yu Things take a lot longer than you think. Do not be impatient. Do not listen to the lies you hear about how easy and fast it is to be successful. Learn to pace yourself. Do not be in a rush to finish. Rushing will open up to many mistakes. It is better to take it slow and give your best rather than rushing and just doing whatever you could with the time you allowed yourself to have.   (8:06) Nicholas Kusmich Don't do things just because it is trending. What works for other people may not work for you. Do things that you are passionate about. Things that you know will lead you to success. Don't waste your time trying to perfect something you are not good at. It is better to double down on your strengths than to improve your weaknesses.    (10:43) Chris Zaino The toughest thing in life is to make a decision. When you make a decision you have to stick to it. You do not have an exit strategy. However, if you are just trying things out, you have the option to get out. That is why, whenever you reach a point where you have to make a decision you need to really think about what works best for you so that you can stick to it and commit.   (15:40) Mike Koenigs Transformational stories will answer a lot of questions. You attract people who want to be you when you grow up. So you need to be authentic and live up to that. The more you spend on a tactical note, the more you procrastinate. Try not to spend time on the how and concentrate more on the who.   (21:09) Lee Dumas You need to stand for something. You need to be known for something. Come up with an idea that you are passionate about, and then add value to that everyday. Grow your audience. Find a particular target audience you then commit to them. Be authentic and then keep growing in that field.   (24:54) Yanik Silver Consumers want companies that have a mission, a purpose. Even employers would want to work and be a part of something that has a greater meaning or mission. That is why it becomes extra necessary to really find your purpose and what your mission statement is. When this is sorted out, you are already set for the next stage.   (30:28) Gene Hammett Transition of mindset to create leaders is necessary in growing a company. You need to be very intentional about the culture you are creating which is you, your team and the system that takes to get it done. And if you get all three of these things right, you are going to meet every challenge there is out there.   Link: @dennis.yu @drzaino  @mikekoenigs @johnleedumas @yaniksilver  @colehatter  @genehammett

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In this episode, we had the pleasure of chatting with Dennis Yu, a marketing legend from blitzmetrics.com. Dennis boasts an impressive background, having managed over $1 billion in ads for major brands such as Nike, American Airlines, and the Golden State Warriors. What's even more intriguing is his ability to distill his expertise into practical tips for local businesses, including veterinary hospitals like yours. Dennis's journey in digital marketing began at Yahoo as a search engine engineer, and he has since been involved in significant projects. His mission is to create one million jobs, and he travels worldwide to collaborate with agencies and governments. During our conversation, Dennis shared some fascinating insights from his recent discussion with Facebook, where he underscored the importance of feeding conversion events back into the system for optimization. We also delved into the art of digital advertising, with Dennis emphasizing the necessity of at least 250 conversion events per month to optimize your campaigns. He introduced his renowned "dollar per day" method, enabling you to test different variations of successful ads without straining your budget. Dennis also stressed the power of hyper-local and relevant content, as well as the effectiveness of live streaming in cultivating a local celebrity status. One of the most captivating segments of our conversation was when Dennis recounted his visit to a funeral home in Las Vegas. He employed AI tools to transform the videos into engaging content for various platforms, highlighting the significance of creating content that might appear mundane to the business owner but holds audience interest. We also explored the truth about SEO, with Dennis expressing his skepticism about the industry and offering audits to assist small business owners in avoiding scams by agencies. Overall, our conversation with Dennis Yu was eye-opening, providing valuable insights into the realm of digital marketing. Whether you're a small business owner or a marketing professional, there's much to glean from Dennis's experiences and expertise. Make sure to tune in to the episode on the Veterinary Marketing Podcast and prepare to harness the power of digital marketing for your veterinary hospital.

As marketers sort through the new bag of AI magic tricks, it's important to stay centered on real value and the human connection at the center of marketing. In this episode, Mark Schaefer and Dennis Yu take a fresh look at the Human-Centered Marketing Manifesto and debate its relevance in the new digital landscape Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising. For more of Mark's insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking. Dennis Yu is on a mission to create a million jobs by training up international workers to serve American companies. Former search engine engineer who has spent a billion dollars on ads. Best-selling author and speaker.

Today's guest is a former engineer at Yahoo who understands search engines second to none. We talk about all the ways to run an agency wrong, hoping to teach you how to be successful and do it right. He founded BlitzMetrics, a digital marketing company that provides training and mentorship for aspiring entrepreneurs across the globe. On a mission to create a million jobs internationally, please welcome Dennis Yu. Dennis Yu, it's a pleasure. Welcome to the Learning from Others Show. How you doing, man? Good, Damon, and it's awesome hanging out with you again. I wish it was in person like we were driving race cars in Vegas. I. That was fun. You know, we got a couple stories we could probably hit. Um, you and I have engaged on mostly Facebook over the years and kinda got a little friendship going on and, um, yeah, I, I flew out and I, every time I fly out somewhere I try and kinda keep track of who's where and, um, I. And meet up with somebody and establish a relationship a little bit better. So I appreciate the opportunity of you being willing to go hang out. And we did, we went and did a limo in race cars and um, I mean, you live in Vegas, but we, we did the tourist a little bit of the touristy thing. Yeah. Yeah. And, and thanks for taking the time. That was such an honor. And you know, you're one of the few ss e o people out there. I know this is being recorded. You're one of the few ss, e o people out there that is legit and drives results. And I am not being compensated to say this. But I've been sharing this and I'm, I know people that are watching this and have seen my Facebook posts. They're coming to you. Yeah, no, I appreciate that. It's, um, we'll probably talk 'cause you're legit about that today, you know? Yeah. Not, not about me, but about the industry. And, um, for, for me, that's been, uh, Good and bad to throw rocks at my own industry. Right? Like, it's unfortunate that that's such a valuable sales proposition to distinguish yourself as actually doing your job. But, but it is. So why don't we, why don't we start there? So, um, actually before we get into it, um, let's, let's have you talk about yourself the most, uh, enjoyable, comfortable part of a podcast. Um, I, I actually like how you put it on the intake form when, uh, so I ask the guests, you know, what's your elevator pitch that we can use? And Dennis just puts Google me. If we're talking about s e o and, and you don't have a knowledge panel show up when I Google you, you're a fat weight loss coach. Fat weight loss goes, where's, where's the analogy of a fat weight loss coach? Oh, fat, okay. Overweight weight, weight loss coach. That's overweight. Got it. Yeah. Yeah. So Dennis, um, has been in marketing for how, how long have you been in marketing? 30 years. Yeah, how'd you get into it? And I was one of the original people, one of the first people at Yahoo. So I built the internal analytics at Yahoo. So I'm a search engine engineer, so I'm not an S E o. I am the person who's trying to protect the results from the SS e o people trying to trick us. Yeah. Have you got jaded over the years knowing like how this works and being able to see the manipulation that's going on when it's not done for the right audience and the right users? Do you think that weight loss scams will ever go away? Every year there's a new scam, right? And people fall for it. 'cause they're just like, how do you not know that? It's a scam? Hey, if I take this one pill, you're gonna lose 30 pounds in 12 days. Like it's a scam, right? Mm-hmm. So the salespeople are always inventing new techniques. And I remember, this is like back in my day, we used to walk uphill both ways. I built websites by hand using Microsoft Front page. It was engineers that were building websites, people like us that actually physically knew how to do the thing. It was before the marketing people and all that came in back then. You remember it was called web mastering. Mm-hmm. Before it became digital marketing and social media and influencer and all these other words that are now really just buzz words, new words for the same thing. Mm-hmm. Right. And now I'm, I'm gonna blame the internet money Bross. Yeah. And the motivational speakers for now, all of them are ai. Experts and crypto experts and chat G P T experts and they're SS e o experts too. So all these people have come in in the last few years seeing easy money and now they're gonna start selling S E o. I was a Josh Nelson seven figure agency conference and Josh Nelson's amazing. I love the guy. They're people that come into that program 'cause they think it's easy money. And in the program Josh teaches you should sell s e o, but he also says you should also deliver s e o too. You should also understand what it is. Some agency owners, the guilty will be unnamed, are selling ss e o and they don't even know what it is, but they know that people want it and they need it. So they sell it for $2,000 a month and they're making all this money. This one company that I'm probably gonna release a full investigation later today is making three. Well, they're, they were making last month, $320,000 a month off of 150 clients that are paying for s e o and Facebook ads and websites and things like that. It is a scam. There's no way to defend it. It's a scam, but it's a sales guy running it. He has no operations, he has no marketing. He's a sales guy and some of them even white label their stuff out. So they have no idea what it is and someone else is doing it. They, the client doesn't know anymore. I mean, you know, they, but they're selling it 'cause they're salespeople. There's too many salespeople in the s e O space. Mm-hmm. We need more mechanics, not people in the car dealership wearing a tie. Slick hair saying all these things about the car. We need more mechanics that actually have grease on their fingers, like you and me. Yeah. I mean, I often get asked what, um, what should I know as I shop s e o and, and I think that why people are so attracted to, to you know, you and your transparency is because it establishes trust when you're willing to go, Hey, you know, One example, s e o takes time, but here's why. And then you explain it. Or, hey, not only here are the advantages of s e o, but here are the disadvantages because what they're getting pitched to you. You nailed it with the sales bros and not enough actual people doing the work is the majority of the time. These people that. Sounds smooth, are not the people that are actually doing any of the work. So they're gonna tell you whatever they think that you want to hear. And so when, when I get asked, you know, what should I be, be looking out for? And I'd be curious, some of the things that are top of your mind is, is my first thing is transparency. Like, they should be able to communicate. You don't need to know, you know, the, the full granular details of, of everything that's going on, but you should be able to clearly communicate, you know, here's. The intent behind why we're gonna focus on this thing in content, not just, we're gonna write stuff, you know? Mm-hmm. And what's, how, how are we gonna measure progress? Right. And how long is this gonna take and why? Yeah. But the majority of the people that are out there are just like, oh yeah, no, we'll get to it. You know, we'll get there, you'll see. And it's just like these vague responses, and I think that's become a thing of, of. Beyond just ss e o, but you and I are, are in that space more so just marketing in general is these constant sales bros of it's yell loud or talk louder or be flashier. Mm-hmm. And the emotions overtake the sales process. And then it doesn't matter, like right before we hit record, I was telling you about somebody that we're working with and they're killing it and the data shows they're killing it. But a, a sales bro got in their ear about, Hey, you need to be louder and flashier, and they're tearing it all down. Mm-hmm. Yeah. The sales bross are focused on collecting the money. I. They'll make huge promises. They're, they don't even know whether they can hit those promises 'cause they're not operators. The fact that you are posting screenshots, of course you're masking out like the client name and the keywords and all that, but showing the increase in traffic and sales, not just ranking on more keywords. 'cause you can rank on a bunch of garbage keywords and claim victory. Yeah. We need more people doing what you're doing and actually teaching the techniques. Not that these clients wanna learn how to, you know, who wants to learn how to change a transmission or, but at least if you know that that guy who is an actual mechanic is posting videos of him as he's, you know, working on the transmission and got grease on his hands as he's working on the car. There's a lot more trust there and especially if the mechanic shows what they're doing, right? I'd love to, you know when, when you go to a car or uh, you know the dealership and something's wrong with the car, they're gonna give you an itemized list. Of the things that are broken and what, and therefore the toll and you know, maybe the dealership will still overcharge you, but at least you know what they're doing, right? Yeah. If you're buying a new car or not a new car. So Damon, let's say you're buying a, a car off of whatever, like Facebook marketplace and the guy says, oh, yeah, yeah, yeah. It's always been in the garage the whole time and never been driven. And you see it's got 150,000 miles on it. I don't know if that's exactly true. Oh, it's, it's never been in a crash, really. I don't know. It just looks like some of these. Here don't look like they were the original parts. Are you sure? Oh yeah. It's brand new. You know, it's, it, I don't trust, I just hate to be cynical. I don't trust what other people have to say. So if you're gonna buy a car, Damon from somebody, third party, are you just gonna take what that guy says or are you gonna have a mechanic check it out real quick? Yeah. You, you're, you're doing the equivalent of an audit. Yeah. So I, you know, audits take two minutes. In two minutes we can spot all kinds of garbage. That you and I know, like buying a bunch of fake links or most commonly having done nothing. Yeah. And letting the, especially in a service-based business, letting the G M B and the reviews that are actually done by the client carry the weight and claiming credit for that. Yeah. How dare you claim credit for something the client did? Yeah. And dressing it up as, oh well, Google's algorithm changes all the time and it takes a while and it's a mystery. And I can't tell you our methods 'cause they're proprietary, can't give you access to our systems. I hope you understand. It's such a big secret. I'd have to kill you. Proprietary is one of, if the not top red flag for me, as soon as somebody says that in, in a marketing sales discussion, because we're all using the same dozen or two tools. Mm-hmm. It's just who knows how to use them most efficiently in which combination to deliver on the results. Yeah. If any that you have mapped out into SOPs, Can you imagine if you ask a mechanic, so you're fixing my transmission. What tools are you using? Oh, it's prop tools. Using wrenches are secret. Yeah, yeah, I can understand if you're like Mrs. Field's chocolate chip cookies, but even they put their recipe out there as like a, a campaign to try to, you know, what was like a gorilla campaign? 'cause they, they planted that thing to try to make it popular. But I flew back from LA yesterday to Vegas and the pilot greeted me. I always liked to just have a quick chat with the pilot if I'm the last one on the plane. And can you imagine asking the pilot, so, um, How did you learn how to fly? A 7 27? And he says, oh, it's a secret. I can't tell you. It's super proprietary. No, there's flight training manuals and all that kind of stuff out there. It's, it's public. In any field. If you're a doctor, hey, you're a heart surgeon and you're gonna do heart surgery on me, what scalpels are you using? Hell yeah. Super proprietary, the scalpel and you know, it's the scalpel that I use. It's, you know what, you could be a heart surgeon too. If you pay me $10,000 and sign up for my weekend course. I'll teach you how you can be a heart surgeon just in a weekend, because I'm also gonna give you access to my proprietary scalpels. It's the skill of who's using the scalpel. It's the, do you remember Mars Blackman and the Air Jordan campaigns? I think you're old enough to remember that. Uh, I never got in the shoes and think that, but that's No. Uh, but it, but so they had Air Jordan, you know, Michael Jordan, the most famous basketball player ever, and they were making fun. It was, the commercials back in the eighties were hilarious. Mm-hmm. That Mars Blackman, who was Spike Lee would say, it's the shoes. It's the shoes. Got the shoes, Uhhuh. You could jump as high as Michael Jordan and hit your head on the rim, right? Yep. So do you think if I switched from Adidas to Nike that I'd all of a sudden be a better basketball player, do you think If like me doing ss e o, if I just switched from my primary tool to, you know, the proprietary ones or Majestic or Hfss or SEMrush, like, do you think that would matter? No, it's all the same data. There's no proprietary, like you said. Yeah, it's, it's your skill. The other red flag for me is guarantees and, and my position on gu. Sure, they sound lovely. I get why they're attractive, uh, attractive to the consumer and attractive to sell. Um, and, and, and in some forms of marketing, maybe there's guarantees. But in s e o there, there's so many abstract variables and, and wildcard that you should be able to communicate why they're variable in a wildcard and also communicate. Why you can't offer a guarantee on it. What you can do though, is you can communicate averages and expectations. Mm-hmm. You know, you can't guarantee you're gonna be on page one in 10 months, but you could say on average it's 12 months or whatever, give or take. You can talk about the home runs that took four months. But to me it's a huge red flag. It it's a sales guy. Anytime I hear somebody saying there's a guarantee. As you talked earlier, it's the guy doing the sales and not the person actually doing the fulfillment and the guarantee in our space, what, what you and I are doing, it's competitive SS e o. So for us to move from position five to position one, that means we have to get ahead of those other four guys. So we, we can't, we. Guarantee what those other four people are doing. Yeah, we can, we can guarantee our effort level, we can guarantee higher r o i because we can focus where there's less competition or where there's more bang for the buck by going, by changing our strategy. Yeah. But we can't guarantee number one on Google for city name, you know, plumbing or whatever it is. Real estate city name. Yeah. Well, let's talk to, um, Let's talk to the aspiring agency owner and how they can avoid being part of our future discussions and how to approach. You do not want me writing an article about you in that I love writing articles about people, and they're either very positive, which is 99% of the time, like I love Uplifting You, Damon. And then there's the 1% of the people that are outright scamming 'cause A, they're not delivering, and B, they know it. There's a lot of people that are unintentionally ignorant. And this is the advice that we're giving agency owners right now. You wanna take care of your clients. You recognize there's a lot of stuff that you'll never know as much as Damon Burton, but there's certain things you do need to know. You've gotta learn the basic tools to see that rankings turn into traffic. That turn into sales. Mm-hmm. Yeah. And if you just generate, so there's one personal injury client that they were paying this guy. His name sounds like a whiskey. His first name is Jason. You can maybe figure out who it is. And he was charging this personal injury attorney $70,000 a month. And what he did was upload a dictionary to the site on how do you get a commercial truck driving licenses. So they, you know, attorneys, they want truck driving cases. 'cause those are million dollar cases versus like fender-bender ones, right? They really want the truck driving cases. So, This guy was ranking on all these, these truck driving terms, but they're all like, how do, what are the, you know, how long does it take to get a commercial truck, uh, driving license? And what is a C D L? And none of them had the intent of someone who got hit by a truck. Yeah. And this guy that was charging $70,000 a month, what he did was he was, he was creating 200 garbagey posts in a glossary every month. I told you about this one. Mm-hmm. We talked about this before. Yeah. And. The client who's wealthy and has made, you know, over a billion dollars, didn't know any better, but he suspect it's, you know, these guys are not dumb, but they don't know about s e o. They're real smart and they, like, you don't wanna try to pull the wool over. Just because they don't know about SS e o doesn't mean they're dumb. Okay. They're, they can kind of, they're busy. Yeah. They're, they're good at the thing that they do, and you're good at the thing you do, and I get that, but, So this guy Jason was claiming, look at all the look we're driving, we're ranking on another 2000 keywords. Yeah, but they're all garbage. And I looked inside the analytics and there is no more phone calls and no more cases being driven off of this s e o. All the cases from a search engine organic search standpoint, we're coming on. People searching for the client's name. This, this client is on TV, billboards. He has more billboards in Kentucky than anyone else. He's all over the place, right? So they Google his name and, and then this s e o guy was claiming credit for this guy's TV ads and billboards. So my number one thing for people that your agency owners and your, you know, you need to offer, you can't just offer Facebook ads 'cause then you have a 90 day churn. That's just unfortunate, right? Mm-hmm. You can't offer social media by itself unless you just wanna churn it out. You have to offer s e o, you have to offer some kind of P P C or whatnot to show that you can drive results. But the key is start with the results first. Yeah. Don't talk about all the s e o, whatever. Start with you need more cases, you need more clients, you need more book jobs, you need more phone calls. And that comes from people that. Come to our website because they search on these certain keywords and here's the competition on those keywords. So most of these s e o people, they use the s e O tools that you and I know that generate that auto, generate these reports and put the agency's name on them, right? Mm-hmm. Because why wouldn't, why wouldn't I wanna use these different tools that just send out reports to make it look like there's work being done? Mm-hmm. But that's not work that's being done. It's just showing rankings that go up and down. Hopefully the numbers are going up every month and if the business is doing well and they're taking care of their customers, even if you do nothing from an ss e o standpoint, those s e o numbers will go up, won't they? Yeah. So don't rely upon rankings. Rankings are nothing compared to traffic. And traffic is nothing compared to sales. 'cause even if you drive more traffic, this one personal injury attorney was, was driving an extra, I forgot the number, but two or 3000 visits a month to their website. People that were looking to become truck drivers. Yeah. And then that pollutes our remarketing audiences. 'cause we pay to remarket against people who come to the site. Right. 'cause all of those could be cases. So we're remarketing everywhere. 'cause of the pixels. Yeah. So s e o start, it sounds fundamental and it doesn't matter if you do Facebook ads or website building or email. Start with the client's goal and what that's worth and then trace it back to what you do. Yeah. Like there's one client, they're a big personal injury. Firm for some reason. We got a lot of these PIs and they're spending 1.7 million a month on Google ads. Yeah. And they're also doing SS e o. They're using Ben Fisher for L S a I love Ben. They're using Steve Wedeman for SS e o I love Steve. And there's more calls that are coming in. The firm has been growing, but they couldn't figure out where this. Cases were coming from because there's 10 different systems that have to be tied together. Hmm. And sometimes the in, in CallRail or, or RingCentral, we can automatically append where that call came from. But sometimes we have to ask 'em. And a lot of what we call digital plumbing wasn't in place 'cause, you know, multiple LSAs and a different website for P P C versus one for the main firm for different reasons. So we had to tie all this stuff together and it was only last week. Outta this firm's 15, 20 years. It's only last week that for the first time we're able to see Marketing Source. So if you're the agency, you've gotta be able to show that what you are doing goes all the way down to the bottom line where there's sales. And that means you often have to go into the call rail or into their C R M or whatnot. What percent of the time Damon are SS e o agencies going all the way down to see that there was a sale that was occurring. And or do you think that's important? I think it's important, but not, you know, most people don't, uh, almost never. It's, it's mind boggling to me when I get on, uh, a lead call and they're with an agency already, and I ask them for basic stuff. What, what are you currently targeting? What's been done today? And. I for, I'm 17 years into doing this and it still blows my mind like the first time. Every time when their reply is, I don't know what we're targeting. I'm like, okay, well what have they done to date? I don't know what we've done to date. They just send me these flashy reports every month that said they did something. It is surprisingly, the majority of the time, and I can't wrap, you know, I have such a hard time with this because even though I see it so often, I can't put myself in that position to rationalize that approach. And so it's such a, it's like a twilight zone to me because I can't, I can't relate to it whatsoever. Yeah. There's so many scams. I wrote an article like 15 years ago and I think it was something along the lines of, I mean we could Google it to find it, but you know how to, how to sell ss e o and I basically, it was a joke 'cause it was revealing the techniques and I said, you know, the best way. To win a client. 'cause these guys are all, all the sales bros are all about selling, selling, selling, right? They don't care about delivery. They just wanna sell. So I'm like, okay, you wanna sell? Here's the easiest way to sell. Before you go into that sales meeting, put up a blog post on a site that at least has a little bit of juice. Like hopefully you have a blog that has some amount of trust and ha optimize it for a long tail keyword. So let's say that this is, uh, you're talking to a. Veterinarian. So then write a blog post that ranks for Boulder, Colorado, golden Retriever, toenail clipping tips. Mm. Right. How difficult do you think that would be? Yeah, not at all. You were difficult to zero, right? Yeah. So write a blog post, make a video about it, rank for it, and then go in there. And say, yeah, you know, with S E O I even came prepared and I know you're a veterinarian. Go ahead and go into Google right now on your computer, on your phone and search Golden Retriever toenail clipping tips. Boulder, Colorado, and like, oh look, we're number one. See? Yeah. Then if that doesn't work, 'cause sometimes it doesn't work, you know, sometimes whatever, sometimes your site has no power. Then buy that on Google. Buy that keyword on Google and Geotarget just to Boulder, Colorado on golden retriever, toenail clipping tips. Exact match, right? And put a dollar a day on that campaign and say, go ahead and search. And then you could, ideally, they do a search on it and they see your ad and they see that you rank number one on that. That's fantastic. That's so funny. Yeah, because it's especially with local like you and I know with local, we're not talking about national golden retriever, toenail clipping tips. We're saying in Boulder, Colorado. How many other people are writing articles about Golden retriever toenail clipping tips? No one. Yeah, no one. So with SS e o, I think so. To be clear, I know it's easy to rag on these ss e o people 'cause it like 95% of it's scam, unfortunately. But here's the good news. You and I know that ranking for local. It's way easier 'cause you only have to beat the other people in Orange County, California that do whatever the thing is. You know, meds, liposuction, orange County and other Santa Ana and Newport Beach. Like that's, that's not competitive, but liposuction, if I like, how much effort would it be to rank on liposuction if I, you know, needed you to, to do that for some reason versus liposuction, small city name. Yeah. Oh, it could, it could be a night and day difference depending on the location. Yeah. 'cause you, you also have to take into consideration the indirect competition. And I think this is something that, um, I don't, I don't really hear a lot of other SEOs talk about. I'm sure plenty of 'em know about it, but I. What this goes into the transparency thing when you're explaining the realistic expectations to your client is you not only have to take into consideration the quantity of results that you're fighting against, but the quality of the big players that are in the way too. I mean, there's so many variables in in which you look at. These results that, um, you know, I don't know where I'm going with this, but I think it's just, at the end of the day, it's, you can't outrun your reputation. Right? And so these, these people that say sells over service, right? And, and just like you said, where it's just, just sell more is, is the solution that won't last forever. And then, and then what are you gonna do? Yeah. Reputation's everything I think. I'd be curious to see if you agree, but I believe that pro-level SS e o is indistinguishable from pr, reputation management, social media, whatever it is, because it's other people that are credible in that particular topic that are talking about you co-creating content like we're doing here. And that's showing up on reputable industry specific websites, not like random websites that happen to be DR. 73. About websites that are authoritative and rank on those keywords in that industry. So if you build those relationships, if you have that expertise and you've done a great job, then your reputation's great and your SEO's great. I don't know how, how someone could have great s e O in a competitive area and not have a great reputation as if me at Google, well, I was at Yahoo, but a lot of my people I trained went to Google as if we couldn't tell. Who is legit and what links were real or not, and if that content was generated by chat PT or you know, if it didn't have, maybe we can't tell if it was autogenerated, but we can certainly tell if it has pieces of experience in there as part of eat. Yeah. You know, you know, maybe what you and I should do is create, um, an ss e o escrow validating company. Oh. I do that all day. Where it's like, you know, we don't want your business, we just want to, you know, we charge a consulting fee to protect you, help vet which your choices are, you know, bring us a three. You're considering, and we'll tell you the pros and cons of all of 'em. There we go. Thanks everybody. I would love to do that. Yeah, that, I mean, I've been doing that for 20 plus years. How many friends have you had coming saying, you know, Hey, you know, can you just like look at my s e o real quick? I, I'm sort of suspicious every day. That's like a, a dude saying, I think my, I think my wife's cheating on me. Do you think like, if they're ha if they're having to ask, I think you know what the answer is, right? Yeah. Every day I had, uh, co comes and goes, uh, in higher quantities, uh, on certain days, but it is nearly, I've had three, it's, we hit record at 1:00 PM today and by 1:00 PM I had three just today that asked me that. Yeah. I've had 35 in the last 10 days. Yeah. Yeah. And it's consistent. Yeah. And I help most people for free. Like there's this one that hit me up literally just 15 minutes ago and I'm looking at their text. Hey Dennis, my name is Chris. I'm a friend of so-and-so. She gave me your number in regards to an SS e o audit I was hoping to get done on a site I'm working on. And then there's some specifics there. I'd love to chat if you're free. Anytime. Yeah, I'll, when we're done, I'll call him back. I'll take a look at the site and in three minutes I'll tell him what's going on. Yeah. Yeah, because you and I are mechanics, we pop open the hood, we take a look, we hook up the diagnostics, and we're like, okay, here's what's actually going on with the car. Why don't we talk about, you know, you, you just made the comment that you'll, you'll usually help 'em for free. Um, as do I. And a lot of times the, the industry will tell you to do otherwise. It's, it's charged. They're sales oriented, and yes, your time is valuable and like, I'm not gonna get on a whole hour call. I'll just do a, a look at a couple quick things and because I think that, I know it's an unpopular opinion, but I think s e o is, is now verticalized. It's better to, if, if I know a lot about liposuction, I can do li, I can do ss e o for liposuction, doctors all over the place. I'll just have a competitive advantage over all the other people like. Over people like you and me that are just like good generally, but we also know certain categories. You've been doing 17 years, you know, a number of categories by now. But I think that when people come in and I do a quick audit, like any of us can do this, looking at the basics. Mm-hmm. It's easy to do the analysis. Doing the work is different. I'll pass them to someone that I know, like I'll pass 'em to you. Mm-hmm. Or I'll pass them to someone that's really good in that particular industry for real estate agents. For insurance brokers, for e-commerce, for like whatever, right? And the days when 25 years ago, you, you, you could be a generalist, but I feel like you have to be vertically specific if you really want to be world class. It's, it's literally minutes. Yeah. I mean, yeah, why not? Why put the berry up? Yeah. Literally, you're right. Two minutes I can, I can audit someone at two. And I've done this like we did one last week for the city of San Francisco and the small Business development center, which is this nationwide thing, part of the S B A and people were signing up. We had a whole bunch of people on Zoom and I just did audit after audit after audit. People love doing it. We've been doing it now for 18 months 'cause they started it up in the middle of Covid and we've been doing it every month. It's great. Yeah. Free audits. Why not? Not selling anything, but people say, oh, can you recommend someone to, you know, my website's on Wix. Okay. Go to Upwork and use the job postings that we have on converting and, and here's the job posting. This is my website. It's on Wix. I wanna move to WordPress. Here's another guy's website. Don't copy it exactly. But can you make it like that and host it on WP Engine? And I wanted to meet this other criteria. We have website, we have criteria. You can literally Google it, like website audit checklist, blitz metrics, you'll see. And, and it also has to fit this criteria. How much? $300. Okay, cool. This guy's 95% and has 200 ratings, and his earnings are $200,000. Like he's in Pakistan. Okay, fine. Sure. $300, let's do it. Right? Yeah. And we teach people how to hire VAs and how to hire people in Upwork, in Fiverr. But the data that you get is, is infinitely, it's worth more, more than that. I mean, you're, you're buying so much wisdom in such a compressed amount of time to make a long-term decision. Yeah. And so if it's a, it's a Fortune 500 company, I'll say, okay, it's a power hour, go to blitz metrics.com/powerhour and we have an onboarding process because they don't want just three minutes of my time. I'll give anybody three minutes of my time. 'cause it's just, it's too rude to say no and I'm important or whatever. I'll just give you three minutes of my time. Fine. Right? Mm-hmm. I'll prerecord it so it doesn't require being live. Yep. But if it's a, well, yeah, it's a well-known company, then I'm like, yeah, it's 15 hundreds, nothing for you. Mm-hmm. So we'll do that. And we had one two weeks ago and they bought that and they said, yeah, you know, we really are struggling. Can you help us? The s e o agency is playing games and like, yep. I already know what they're saying. And now we have a large contract. Yeah. So the 1500 led to, it was basically like a paid sales call. Yeah. If you're an agency, know that when you do, when you do it the right way, you just, you provide value, whether it's free or charged, or you know, you will drive more real clients because they trust you. Yep. And, and from my perspective, uh, I've talked about how there's only three types of content consumers. So the, the, and this is why you should give away your, your content for free or, or give your time as as availability permits. So consumer number one is the person that takes your advice and runs. Okay. Well they were never a client anyway, so you didn't lose them, but now you increased your reputation and your reach. Right? And then content consumer number two is somebody that may not need what you offer now, but knows somebody that does or they come back later, or three is they buy. Mm-hmm. So from my perspective, you have no losing reason to not just give away. All the answers for free, right? 'cause I want the person that values time more than money. So if, if they can implement it, I'm happy they made progress with it. Otherwise, you know, we, we, we establish trust, we establish credibility, and then when it makes sense, it, it just eliminates the sales walls. They would've been a horrible client to begin with. So we call those free tarts, right? You're a D I Y, you're gonna try to do it yourself. Save every penny. You know, you go and get your own groceries. I have the freaking ghost groceries delivered to me from Costco. I'm not gonna be a driver of like, I, you know, so those pe you give away your information for free because you don't want those kinds of clients to come to you. 'cause they're just gonna complain. They're nightmare clients. They're gonna, they're cheap. You know, you all. But I can get that for way less from the Philippines. Yeah, you go do that. Yeah. Yeah. Well, um, I think you and I could talk indefinitely, um, about a variety of things, especially this in this, this topic of the industry. Um, now, now as we get kind of closer to wrapping up, let's, let's kinda take the opposite approach. Um, so we've kind of, we've kind of beat up on our own industry a little bit. Um, let's, let's kinda help the aspiring, um, Agency owners with some, some wins, right? So we've said, don't do these things, which I guess imply the opposite of do these other things. But, um, you know, how did you start to build up your reputation? How did you start to get your foot in the door? How did you start to earn the trust of people? So we can kind of maybe end with a couple little tips there on the high note. So I believe that, you know, when I was a, a young adult and I. I didn't even speak English, you know, until I was seven. I always felt that I wasn't good enough and I felt that all these other people were so much bigger and better than me. And I remember going to Pubcon and Kevin Lee of did it was speaking. And this guy started analytics company. He's well known in the world of SS e o, and I thought, wow, this guy's like a God. I would love to be able to do SS e o and all this, but I don't think I'm like him. He's so well spoken and just everything about him. I just worshiped this guy. Now, I was an engineer at Yahoo and I was a great engineer, but I didn't know how to communicate and. I didn't know if I could make promises to the client. 'cause you know, I wanted to make money as an agency 'cause on my way, you know, as I was about, about to leave Yahoo. And, but I didn't, you know, I knew I'd work really hard and I knew I was honest and ethical, but I, I, I didn't wanna go out there and just start making promises 'cause there's a chance I couldn't deliver. So, you know, I would tend to not say anything or tend to not. I put myself out there 'cause I thought all these other people are out there just aggressive, fast talking salespeople didn't wanna be like that. 'cause I heard so much the garbage, like what we talked about. And then I realized, you know, there are clients, if you find the right clients that they will, it's like night and day. So when we had Quiznos as a client, Hmm. They were a fantastic client. They weren't the nightmare where they're, every day they're like checking their rankings and asking what's going on. And they paid us a lot of money, and I find that if you're an aspiring s e o and you're growing, it's yes, obviously learn from people like Damon and keep improving and work hard and have great operations and all that stuff, but I think client selection is the most important part. When you have the right client and you're transparent with them and you have a relationship with them, and you, you, you go out to dinner with them, maybe if you could meet them, right? It's just so much better and it results in retention and you feel good about what you're doing. And then you have 'em on your podcast as you start to have results and they love to talk about you. Like we did this for the Golden State Warriors, the basketball team. And I loved working with the Golden State Warriors. They treated us so well. I got to meet Steph Curry and hang out in the locker room and go to the playoff games. They paid us a lot of money. And here's the, the thing that may seem too far away for most younger ss, e o people, I put them on stage. I was given the opportunity to speak, to be a keynote speaker at one of the largest conferences in Europe. The last year's keynote was Richard Branson. And they wanted me to be keynote, and I said, no, no. Instead of me being the keynote, I wanna put the head of marketing from the Golden State Warriors, the very popular basketball team as the keynote, and I'll introduce 'em. Right? And that worked wonders. There was a case study that was done by Facebook on us. So your reputation carries everything. The relationships that you have, interviewing your clients, interviewing other people that are competitors, you know, maybe Damon or I are competitors. Not really. 'cause there's plenty out there for all of us. So by having the abundance mindset that enables us to be able to share what we've learned and elevate other people like, wow, Damon just wrote this great article. I'm gonna share it. I don't if he generates more clients because of that, that is fantastic. It doesn't have to come to me. Most of my posts that I put out there on Facebook are elevating other people and how awesome they are. I think that's hard to do if you're small and you're not making money. You're like, oh, I want every dollar that comes my way 'cause I need every penny to pay rent and whatnot. I get it. But if you change your mindset, this is the last I'll say about this whole like motivational speaker walk on Kohl's, Tony Robbins kind of thing. But I found if, and I wish I knew this 20 years ago, that. If I spent more effort honoring and elevating other people in the industry that will drive me more of the right kind of clients that I want, even without me talking about my expertise or what I know or how good I am. I closed five clients last week on SS e o pieces because I was elevating, you can go back to my Facebook mm-hmm. And figure out what it was. But by elevating other people that are well-known. Industry. I interviewed yesterday on my podcast, one of the top content marketing experts, and she's a big deal at LinkedIn that's driving my reputation up. People buy based on your reputation. It's all based on your perceived authority. That's why clients buy if you're a sales minded person. The perceived authority gives you the opportunity to get the right client. And then, like you said, Damon, those three, three categories, when you do the audit, figure out which one they are. Mm-hmm. And if they're great, then you have to deliver. As long as you can deliver, then you're great. Right? And so I approached from the standpoint of I learned how to deliver first as a search engine engineer. So I feel like Damon, I'm credible to talk about ss e o 'cause I'm one of the few people that actually worked at the search engine and you know, like I have a good opinion about this thing. I have some credibility here. And so now it's easy for me to audit. It's, I've done this enough times, I've learned from, from other people. So I would hang out in, in like London. Singapore with Rand Fishkin and his mom, Jillian, who's the one who's really running the show. Mm-hmm. And you know, we're putting together s e o presentations, we're hanging out with the conference organizers, and I realized these are these people that I thought were gods, were humans too. Kevin Lee, who I told you was the guy I worshiped before he, he invited me on his podcast twice. And I said, I said to him on the podcast, I can't believe you can even Google it. And see, this is what I said. I can't believe I'm on, I'm hanging out with you, Kevin. I mean, this is a guy, like when you were done speaking on stage and then all the people would come up to you, I, and I'd never get a chance to talk to you like, oh, one day I'd love to talk to Kevin Lee. And here I, here you are reaching out to me to be on your podcast. What the heck is going on here? He said, no, no, no, Dennis, I'm just honored to be spending time with you. And then he said all these great things about me. And I said, this is being recorded, isn't it? Yeah. But maybe, you know, if you're doing ss e o and, and you feel like you don't know as much as Damon or whatnot, you know, sometimes you, you have to step back and look at how much you know. So when you interview someone or someone else interviews you, you realize like, oh wow. I actually have come a long way. I've actually learned a lot. That puts you in a, in a position of gratitude and you honor your clients and you're not worried about poaching, you're not worried about other people that do s e o I help other people that do s e o for a living. I'm, you do that too, Damon. Mm-hmm. Does that hurt your business at all in any way? Not at all. It helps your business. So we have a lot of clients do that. We do s e o for, and still I'm talking about Damon and I'm sending people to Damon and it doesn't hurt me at all. Yeah. And, and it, it only, it only helps. And, and when Dennis says he, 90% of his posts are about lifting other people up. He, he's very literal. It's. Probably 90% or, or plus. And it's just, you know, it's not necessarily contact creation, but documentation of Yeah. What you're doing and the engagements and the people that you're connecting with. Um, and, and I actually just made a post on LinkedIn this morning about, um, on the same topic, there's somebody who I've been mentoring and. I send them business. Right? Yeah. Because then it helps the the person that I connected them with to finally get somebody that can support them morally and ethically, and then it helps a young aspiring entrepreneur to build their business up and then they're going to reciprocate the other way when, when it's a client that's a little bit outta their league. Yeah, but it's a, it's amazing to watch for, for me, the, the part that I find most fascinating, obviously, yeah, sales is great. Um, growing is great, but the Wild Card is, is always what I find the most fascinating and rewarding, where you get a relationship that you didn't expect or an opportunity to, to meet or do a thing. You know, just like you said, you, you got to go, um, in the locker room, meet Steph Curry, just like those things that. You, you didn't have on your to-do list. But then when it happened, it was such an amazing thing. That's what I find the most rewarding about serving and helping others and, and just being moral and transparent. Yeah, serendipity. And you build these relationships over time and they start to unlock other things. And in finance, this is called a, a real option. So by having the Golden State Warriors as a client, we then were able to work with the N F L. Yeah, and the N B A and all these other sports teams came calling, and I never would've realized. I guess in hindsight it's like, well, yeah, obviously you're promoting how awesome the Golden State Warriors are. Facebook wrote a case study. Mark Zuckerberg mentions you on stage, you know, and how we got a 39 r every dollar got $39 back of what we invested. Of course that would've happened, but you never at, in the moment, you're not thinking about that. Mm-hmm. So really when you, when you have great relationships that for you young s e o people focus on the relationships, focus, make sure your communication is great. The ss e o people have a reputation for being geeks that don't communicate. Be personable. You, you sent me some cookies, Damon. Wow, that was so awesome that that was serendipitous. I enjoyed that. And that that's just building relationship. Checking in on people, clicking like on their posts and delivering great work leads to so much more. The referrals that you get from your existing clients are worth more than any marketing you could ever do. You do a good job of that. You never need to do marketing. Uh, I, I'm 17 years in and this is the first year I've considered spending a dollar on advertising. So the entirety of this multimillion dollar business has built, uh, purely on reputation and results because you've earned it. You have the perceived authority and you have the actual authority. Yeah. Well, Dennis, um, I appreciate, uh, that I, I just love talking to you. You got a good vibe. Um, it's good to be in company with somebody else who's transparent and straightforward. Um, I did not pay Dennis to say kind things about me, but I greatly appreciate them. Are you giving me a commission at all? No, I, because 'cause I believe in you. Yeah. And you've, you've taken the effort and I've taken the effort to build the relationship over years and people can tell. Yep. Yeah. And then once you get in, as you just started talking about with Golden State Warriors and then other professional sports teams, when you get in with somebody, you know, I'm not gonna refer anybody to somebody that I won't put my name behind. And I'm sure you feel the same way, right? Yep. And so when you get in and you establish these relationships with people at high level, they, they have a, a. A, a circle of trust, right. That you get exposed to once you establish your authority and your ability to deliver. So, I mean, there's so many different, to kind of wrap this up on the, the thing of, you know, you can't outrun your reputation and you can't outsell your reputation. You can probably get pretty far in the beginning by focusing on sales and not reputation. Yeah. Uh, but eventually you hit that. Amplifier of, of reputation where it begins to go tenfold times tenfold, times tenfold. That you couldn't spend, I mean, you couldn't have bought your way into a relationship with the Golden State Warriors. No. Because they get three calls a day from people that are offering ss, e o, and P p C and all kinds of magic promises. Yeah. You know, funny. Um, I got to work with, uh, Utah Jazz on their retail division, team store. Same thing. Came from a relationship. Yeah. Yeah. Yeah. If you're, if you're a player in the game, you wanna be here long term, focus on relationships. If you just wanna make some quick money now focus on sales, but you'll, you'll be run out and then whatever the next new thing is, you'll do that in a year or two. But if you wanna be like Damon relationships all day, I know like people say that all day, but I, I promise you that's the thing. It's not sales calls. It's not the cold email. Magic blasting using ai. That's not it. Yeah, Dennis, you blitz metrics. Uh, how can people get ahold of you, learn more about you? They can Google me and they can see a full knowledge panel and whatever your favorite channel is, and I respond to everybody. It's not a va, it's me. It might take me a few days, but I, you know, LinkedIn's probably the best way to reach me from a business standpoint. Well, Dennis, you blitz metrics, Google m Dennis, last name, y u. It's been a pleasure looking forward to meeting up again and doing our thing wherever that is next time. Awesome Damon. Appreciate you

Dennis Yu explains how embracing ongoing growth can lead to a more profound knowledge of our true calling. You can discover the transformational power of aligning our growth journey with a meaningful purpose through her amazing experiences and ideas, allowing us to unlock our full potential and create a life filled with fulfillment and influence. What are you waiting for? There is NEVER a right time to start anything. Keep pushing yourself to become the best version of yourself. Don't allow fear to stop you! Speakers : Ethan Van De Hey and Dennis Yu Want to talk, have episode suggestions? Email : vandeheyethan@outlook.com Explore : https://neon.page/ethanvandehey

They say it all starts with the right mindset. This is true especially when it comes to managing and growing a business.  In this special episode, I had a wonderful conversation with Dennis Yu about Billionaire mindset, using AI, and social media ads. Dennis Yu has over 20 years of digital marketing experience ranging from mastering FB and LinkedIn ads to scale people's personal brands and businesses. He is a speaker and mentor who has worked with brands like Social Media Examiner, Forbes and a multitude of personal brands. We talked about AI for social media ads. What do most people do wrong when it comes to running social media ads? And what results have Dennis gotten using your dollar a day strategy and how does it work? We also discussed mentorship and mindset (How important are they?). And habits all billionaires have in common, what are they? This is your chance to learn from the best in the digital marketing space, tune in now and get valuable insights! Episode Highlights   03:34 How to create a ‘Content Strategy'? 06:35 Is AI going to replace search engines? 12:41 How to make Ads work? 14:53 “Dollar-a-day strategy” 26:47 Mentorship and mindset 34:30 What do billionaires have in common? 42:25 Check out more of Dennis Yu Key Takeaways ➥ For content strategy, Dennis suggested that online business owners can create personal stories, reviews, and podcast (which are compelling, relatable, and captivate the audience). Then, use AI tool like Chat GPT to enhance their content. ➥ If you have content that's already working well organically, you can repurpose it for other channels or use it as Ads. Repurposing content allows you to extend its reach and maximize its impact by adapting it to different formats. Furthermore, using successful content as Ads can help you capitalize on its effectiveness and target specific audiences. This approach enables you to make the most of your well-performing content and increase its visibility across different marketing channels. ➥ Dollar a day strategy is a cost-effective approach to advertising. This means putting a lot of pieces of content, testing them for a dollar a day for a week. The key idea behind the "dollar a day" strategy is to leverage the advanced targeting options and reach specific audiences with relevant content. By allocating a small budget daily, advertisers can continuously test different variations of ads, targeting parameters, and content formats to optimize their campaigns and achieve desired outcomes. About The Guest   Dennis Yu has over 20 years of digital marketing experience ranging from mastering FB and LinkedInn ads to scale people's personal brands and businesses. He is a speaker and mentor who has worked with brands like Social Media Examiner, Forbes and a multitude of personal brands.   Connect with Dennis Yu ➥ Website -  https://dennis-yu.com/ ➥ The Dollar-a-Day Coaching Program -  blitzmetrics.com/DAD ➥ The Definitive Guide To Tik Tok Ads by Dennis Yu  - https://amzn.to/418SYvj     Resource Links ➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com ➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/ ➥  Get 1-1 voice note coaching with Jaryd - https://app.coachvox.com/profile/jaryd-krause ➥ Market Muse (Content Marketing Software) - https://bit.ly/3Me39L0 ➥ Sonic Writer (AI Content Generator) - https://bit.ly/3ZjHRPX ➥ Non Agency (Content Writing Packages that we use) - https://bit.ly/3YurU9g *This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.See omnystudio.com/listener for privacy information.

Unleashing Your Brand Potential: Cutting Edge Marketing Sectrets For 2023 With The “Marketing Dude” Hernan Vazquez. On This Episode Of The Vertical Momentum Resiliency Podcast Host Richard Kaufman Veteran-Keynote speaker-Comeback Coach Sits Down And Has A Insightful Interview With Hernan Vazquez. To Listen To This Episode On Your Favorite Platform Click Here NOW! Be Prepared… https://anchor.fm/richard-kaufman6/episodes/Unleashing-Your-Brand-Potential-Cutting-Edge-Marketing-Secrets-with-Hernan-Vazquez-e27kl66 Today's episode with Hernan Vazquez, "The Marketing Dude," covered vital topics on recession-proofing your business and cultivating resilience in turbulent times. Over the last decade, marketing has evolved significantly, with a strong emphasis on SEO (Search Engine Optimization). Taylor Swift's dominance can be attributed to her strong brand and connection with her audience through building relationships. Masterminds, self-education, and mentorship play crucial roles in personal growth and business success. Embracing algorithms and being social on social media are essential for visibility and engagement. Dennis Yu's "dollar a day" strategy offers actionable steps to excel in the second half of 2023. Lastly, focusing on reviews for reputation and social proof is invaluable for all business owners. Tune in to this masterclass in building a dominant brand. To Get In Touch With Hernan Click Below: http://www.ScaleDriven.com Thank You

Do you have plans for September?  They should include attending the NFDA International Convention and Expo the 10th through the 13th in Las Vegas. -       Four days of workshops -       Thirty plus sessions-       A huge expo floor-       5 preconvention seminars   And what about those keynote speakers?  In this episode, host, Gabe Schauf, sits down with two of them – musician, Mark Schulman and CEO, Dennis Yu to talk drumming, attitude, the future, and artificial intelligence.  Hear what they are all about now and get ready to learn from them during their incredible presentations in Las Vegas.

Dennis Yu and Mark Schaefer explore why public speaking is becoming a more important in the marketing mix. Speaking builds authority and trust and can cut through the disinformation of our world. Mark and Dennis also reveal some of their public speaking highs and lows and reveal their secrets to battle onstage nerves. This episode is a fascinating and fun collection of tips and stories! Mark Schaefer is a strategy consultant, college educator, keynote speaker and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising. Dennis Yu is on a mission to create a million jobs by training up international workers to serve American companies. Former search engine engineer who has spent a billion dollars on ads. Best-selling author and speaker.

Hey, franchisors and franchisees! Are you ready to revolutionize your business and reach new heights of success? Look no further than the game-changing world of digital marketing strategy. In this dynamic era, where online presence is everything, a well-crafted digital marketing strategy is the key to capturing the hearts and wallets of your target audience.   From skyrocketing brand awareness to boosting customer engagement and driving sales, it's time to harness the immense power of the digital landscape. Whether you're a seasoned franchisor or a budding franchisee, discover how this essential strategy can transform your franchise business, propelling you to unprecedented triumph.    And who better to teach us all about digital marketing than Dennis Yu, CEO of BlitzMetrics, a unique digital marketing company that provides advanced digital marketing training to help take your business to the next level? Dennis is an internationally recognized lecturer in digital marketing and has spoken over 730 times in 17 countries. He has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, and CBS Evening News. He co-authored “Facebook Nation,” a textbook taught in over 700 colleges and universities.    Dennis is on a mission to create a million jobs worldwide, and there's no stopping him from doing what he set out to do. Tune in and hear his remarkable insights in today's episode of Franchise Secrets with Erik Van Horn.    “Projects cost you money. Processes make you money.” - Dennis Yu   In This Episode: - Who is Dennis Yu, and what does he do? - Dennis presents a case study showcasing his six-phase implementation process and success tracker - How often should a brand develop creative content for organic and paid media? - VA hiring checklist to make sure you find the right person for your business - What is the benefit of working with Dennis and his team? - Why these two functions must be done in-house instead of handing them off to agencies And more! Resources:  - Learn more about Erik's franchisee mastermind here - www.franchisetribe.com  - Learn more about Erik's franchisor mastermind here - www.franchisortribe.com  - Learn more about Erik's passive investing mastermind here - www.tribeofinvestors.com  - Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617  - Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617  - Get the Success Tracker, Dollar-a-Day Training, or the 15-Second Video Course for Free - Email Stephanie@blitzmetrics.com with the Subject Line I Love Erik Van Horn  - Blitzmetrics Academy - https://academy.blitzmetrics.com/ (Email Stephanie@blitzmetrics.com with the Subject Line Erik Van Horn Is Awesome and Get Any Course of Your Choice for Free) - Find Your Next VA Here - https://www.onlinejobs.ph/   Connect with Dennis Yu: - Website - https://blitzmetrics.com/ - LinkedIn - https://www.linkedin.com/in/dennisyu/ - Facebook - https://web.facebook.com/getfound - Facebook Group - https://web.facebook.com/groups/dennispk - Instagram - https://www.instagram.com/dennis.yu/   Connect with Erik Van Horn: Website  Instagram  Facebook  Facebook Group  LinkedIn YouTube Medium  

 In this episode, world-renowned digital marketing expert Dennis Yu shares invaluable insights on delivering a powerful message and leveraging AI to amplify your personal brand. Learn the importance of reputation, the impact of surrounding yourself with successful individuals, and how AI can enhance your relationships and brand visibility. Join us for a game-changing conversation with Dennis Yu, Chief Technology Officer of BlitzMetrics and an internationally recognized lecturer in Facebook Marketing.Episode Highlights:Your personal brand is not just about what you say but your reputation.Surrounding yourself with successful individuals can upgrade your personal brand.Leveraging AI as an extension of your brain to amplify relationships and brand impact.The significance of building credibility before using AI tools to amplify your brand.About Dennis Yu:Chief Technology Officer of BlitzMetrics, partnering with schools to train young adults in digital marketing.Internationally recognized lecturer in Facebook Marketing, delivering talks in 17 countries.Featured in The Wall Street Journal, New York Times, and LA Times.Co-author of "Facebook Nation," a textbook taught in over 700 colleges and universities.Held leadership positions at Yahoo! and American Airlines.Studied Finance and Economics at Southern Methodist University and the London School of Economics.Accomplished marathon runner, completing over 20 marathons.Join us for an insightful conversation that will transform your approach to personal branding and digital marketing!Connect with us on [social media platform] and visit our website at [podcast website] for more episodes and valuable resources.Contact Dennis At https://dennisyu.com/#PersonalBranding #DigitalMarketing #AI #Reputation #PodcastEpisodeThanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

Show Resources Here were the resources we covered in the episode: Reporting Episode Bidding Episode   Follow AJ on LinkedIn NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rate/Review! Show Transcript Have you used LinkedIn Ads to recruit employees? You mean it's not just for B2B marketing? Yeah, we're talking about white collar recruitment on this week's episode of the LinkedIn Ads Show. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. Hey there LinkedIn Ads fanatics. So Thomas Veraar, who is one of our loyal listeners, he's also a LinkedIn rep out of Bulgaria, he reached out and suggested we talk about this topic. And it's a really important topic, because it's one that gets overlooked regularly. LinkedIn themselves in their marketing have gone all in on B2B. So these alternate cases where it's technically B2C, they don't really get much attention. Well, that changes today. We're gonna go over recruiting and hiring. We'll cover why it's great to do on LinkedIn Ads, and exactly how to execute campaigns like this. First up, we have the news. Our last episode was all about the ad rotation settings and we had a listener, Laura Seery​, who's the Senior Social Media Strategist out of the Marketing Practice in Seattle, Washington, she reached out and said, "I use rotate ads evenly for a week or so when adding new creatives to an existing campaign to give them a fair shake up against the top performing ads that were already there and let the algorithm learn about these new ads. Not sure how effective the strategy is, but it's what I've always done." And, Laura, I want to thank you, that's a really cool use of even ad rotation. As you know, one of the biggest problems with the LinkedIn ad auction is that existing ad creatives are weighted much heavier in the auction, because their performance is already known to LinkedIn. And it's less risky to keep showing ads that you've already shown before. So your usage here is actually really smart. It allows you to keep running existing creatives that have performed well and test something new into them. That said, I generally recommend against this, because when you launch new ad creatives, if there's anything detracting from them, you won't get data as fast. So my personal recommendation would always be to pause previous creatives when you launch new ones. But if you don't want to do that, yours is actually the perfect approach. And as a reminder to everyone, please reach out to us I share the email address Podcast@B2Linked.com all the time on here, and I want you to use it. Reach out, let us know what you're thinking about episodes. Let me know if there's anything I missed. I also want to congratulate LinkedIn and their employees. Many of you may not know but May 5th this year, LinkedIn celebrated 20 years in business. So so cool. And Eric from our team, noticed that there was a layout change in the campaign creation process. As you go to select an objective, there are prettier buttons and icons that kind of draw your attention to what objective you're going to care about most. And then when you get down to the ad formats, where you get to choose those, the buttons and icons are prettier there, too. So very cool, doesn't change the functionality at all. But hopefully, it's going to be a lot easier to draw our attention to the objective and the ad format that we want. drewva left a review on Apple podcast that says, "New to B2B marketing. I run a services firm that's beginning our journey into the B2B Digital Marketing. AJs podcast has been a great source of learning and ideas. My entire marketing team is listening and using his techniques. We really appreciate the knowledge and value he is sharing. Thank you, AJ." Well, Drew, I absolutely appreciate you sharing it with your team, the tips and tricks and secrets that I'm sharing. I absolutely love it when you share it with others. So thank you for the awesome review. And thanks for sharing it with your team and getting everyone listening. And everyone else I want to feature you here on the podcast as well. So leave us a review on Apple podcasts and I'd love to shout you out. Alright, with that being said, let's hit it. We're talking about why LinkedIn Ads is actually good for recruiting? Well, first of all, LinkedIn really is at the core, a hiring platform. And I tend to fight against this concept a bit, because it's a great platform to spend time and to learn and to grow professionally. But I can't argue that it really started out as a job platform. In fact, up until 2013, when the newsfeed rolled out, it was only then that in my mind it legitimately became a place that you could actually spend time and interact socially. That was really when it actually became a social media platform in my mind. I recently had a friend reach out who was part of a reduction in force. He was let go from his company. And I got a chance to give him some advice for things that he could do on LinkedIn to help him find his next gig. And I couldn't stop thinking about how much more effective it would have been for him to be active on LinkedIn already. And then it's so much easier to find the right gig when you have a strong network and following. One of my favorite podcasters out there, Jordan Harbinger, he runs the Jordan Harbinger show. In every episode, he says, "Dig that well before you get thirsty" and I think this is a great analogy. Be active on LinkedIn. Build a personal and social brand so that when you need it, it's there. It's a lot harder to after the fact and say, oops, now's the time when I need a job, I better go start getting active on LinkedIn. And there are some great hiring platforms out there and we've had the opportunity to work with many of them as clients. But none of them are as much of a no brainer to go to as LinkedIn when you're looking to hire. This may not surprise many of you, but LinkedIn has a whole recruiter side of their business and it actually makes up the biggest part of LinkedIn is revenue. Before Microsoft's acquisition of LinkedIn, I used to listen to the quarterly earnings calls. And it stayed pretty steady, where LinkedIn revenue was made up about 60% by their recruiter side of the business. And then the ads business made up about 20 to 22%. And then 20%, more for Sales Navigator side of the business. So early days, that means that recruiter got a lot of LinkedIn's attention. And it got the majority of the development and new features and all of that. So what is LinkedIn recruiter? Many of us may not know. Well, it's an upgraded profile that recruiters can use to reach out and find people and ask if they'd be interested in exploring an employment opportunity. And as part of some of those LinkedIn recruiter packages, you also get some advertising spend, and ads management as part of it. And if you're curious, this is actually where dynamic ads came from. They used to be an ad format that were specifically for recruiter and you may have seen some of them They put your picture in the ad, and they say, picture yourself at x company. And then Marketing Solutions got a hold of the ad format so now we can use them as spotlight ads and company follower ads. And we've gotten to see many of these campaigns. And if I'm being honest, they're really not great. Usually, they select all the defaults, which we talk about regularly not being a good idea. And I get the feeling that the employees who actually build these campaigns don't have a lot of real advertising experience on the platform. It makes sense if they spend most of their time in recruiter, they're probably not ads people. Too many times to count, we've built competing campaigns to aid in recruiting and ours have always outperformed. So I feel pretty confident in saying that you as a marketer, you're probably going to outperform your internal recruiters and your HR department by following the tips that I'm giving you today. Those of you who are recruiter users, you'll notice that there's some additional functionality for you in campaign manager now, like you have a whole objective called job applicants that we don't really get to use. There are some other things in there as well, but we won't get into it. So let's talk specifically about recruiter and why it's good. One big plus that you have with recruiter is that the focus is on reaching those who are actively looking for a job. We call these active job seekers. And this makes sense. These are existing people who want what it is that you're advertising, and you're giving it to them, and they convert, pretty cool. I will say though, one of my favorite parts about using LinkedIn Ads is we can actually reach people who aren't the active job seekers. And let me explain. The ones who aren't active we call them passive candidates and passive candidates are gold. With active candidates, there's always this question about why they're currently unemployed. Is it possible that they're difficult to work with or unproductive, or really any of those fears, and please don't misunderstand me saying that active candidates are bad, and they're not worth considering. They're definitely not. There's absolute gold there. It's just that with these passive candidates, we get around a lot of these potential concerns, because we know that someone is already gainfully employed, and they're passively considering their next gig. So if you go and make an offer to a passive candidate, lots of times, you're the only one that they're considering, and you don't have to be bidding against anyone. As opposed to active job seekers, if they've been searching for a while, they probably have many other irons in the fire, so to speak. So you'll be competing with a lot of other potential employers when you give them an offer. And if you do actually want to reach active candidates, you can do that, too. There's a trait inside of LinkedIn Ads that allows you to reach those who are active job seekers. So you really can get the best of both worlds. Some campaigns targeting just passive and others targeting just active candidates. So there's some awesome stuff about LinkedIn Ads. Native to the targeting, it allows us to target those who already have the right skills that would make them the perfect candidate for the job that we're recruiting for. And you can also target the geography they have to be in this certain metro area. Plus, we can even target past job titles and past companies they've worked with, it really is ideal. Plus, the dirty little secret here is that recruiting is really a bottom of funnel kind of offer so it shouldn't work well to cold audiences. But because the outcome is a step up in someone's career, people actually respond really well. All, we tend to see high conversion rates, along with higher candidate quality that you just can't get with other platforms. So that's why I love using LinkedIn Ads for recruiting so much. Alright, here's a quick sponsor break, and then we'll dive into exactly how to execute hiring campaigns on LinkedIn. 10:16 The LinkedIn Ads Show is proudly brought to you by B2Linked.com, the LinkedIn Ads experts. Managing LinkedIn Ads is a massive time and money investment. Want some of that back? Consider booking a discovery call with B2Linked.com, the original LinkedIn Ads performance agency. We've worked with some of the largest accounts over the past 12 years, and our unique scientific approach to ADS management, combined with our proprietary tools that allow us to confidently optimize and scale your LinkedIn Ads faster and more efficiently than any other agency, in house team, or digital ads hire. Plus, we're official LinkedIn partners, just go to B2linkedin.com/apply, answer a few questions, and we'd be excited to get to talk to you. Alright, let's jump into exactly how to go and execute these hiring campaigns. Execution here can be really simple. You just create a campaign that is targeting those with the skills and experience that you would require in a candidate. And your messaging can be pretty simple, too. The message could say something as simple as, "Hey, you look qualified for this position do you want to apply?" You can lead them to a job posting and collect resumes there, but we can go into more detail here about the options you have. First off in targeting, this depends a lot on how many applicants that you need, and how widespread the skills are that you're looking for. You can even consider how wide is this talent pool. So you can decide if you want to target very tight or a lot more broad. For instance, if I were looking for a highly technical role in my home state of Utah, and I can tell you that there are only like 2,000 people who fit that criteria, I'm probably going to target tightly around that specific technical skill set. And I'll know because the audience is small, I'm probably only going to get a handful of applicants for it. Or maybe I'm looking for something like a marketing manager who can work remotely, I can then broaden my targeting to 10s, or hundreds of 1000s, maybe even millions. And I might be able to expect a flood of applicants, and I won't have to bid as high to fill my budget there, too. I can also do a slow drip out to my ideal potential employees and get a slow and steady stream of applicants. This is really helpful for those companies who are always hiring, they're always looking for good talent, you can just have the steady drip going on, that keeps bringing you great candidates. When I'm targeting wide, I like to use job function plus seniority, plus, obviously geography. If that's too broad, you can tighten this up a little bit by layering on a skill, or groups, or interests. You may even want to layer on years of experience here. If however, you want to start doing some tight targeting, I really like to use job title plus geo. And you can even get that one tighter by requiring specific past employers or past job titles. And you can always use years of experience here as well. Did I miss any targeting tricks? Reach out to us at Podcast@B2linked.com. With how you actually message this, it can really be simple it can be whatever you want to say. I'd suggest messaging and an ad format that makes the job feel special and makes the candidate feel special that you'd be considering them as well. Initially, I'm thinking probably single image ads probably make the most sense. But I've seen a lot of recruiting also happen with text ads. So really, you can't go wrong with whichever ad format you choose. Let's talk about the landing page experience. Because this is probably the most important part. If you send a potential candidate to your normal job requisition page that has a bunch of fine print that's legally required, like must be able to lift 10 pounds and work in a dimly lit environment, then you've probably ruined the whole experience. It looks the same as everyone else's position and now you're being considered just like they would consider everyone else's positions. Instead, consider this, you can definitely send to a page that has the traditional upload your cover letter and upload your resume. But that won't perform as well as a page that makes the position feel special. And if you're treating it more like lead generation than as a job application, it's really going to stand out. Think maybe something like a page that has a video showcasing cool elements of your company culture. And maybe the hiring manager talking about the impact that this position is going to have. That kind of approach is really going to make your job stand out. And you could even use native lead gen forms to make the application process a little bit more simple, a little bit less friction prone. Maybe something like submit your name and email and we'll get back to you to schedule a conversation. I wanted to share a really cool example of recruiting campaigns on LinkedIn to really show you what's possible on the platform. We've gotten to implement this approach at real scale and we've spent over $30 million hiring on the platform. So I hope you'll geek out with me for a minute to see what's possible. We helped a particular hiring platform acquire candidates a few years back. They were specifically hiring software engineers. But there are so many different kinds of engineers out there. There's Python, there's Backend, there's Front end, C++, Java, etc. So we built out a campaign for each programming specialty. Let's say there's 20 of those, but then we have three different ways that we can reach each of those developers. We can reach them by their job title, like Ruby Developer, we can reach them by something like a skill, like a Ruby on Rails skill. And we can also reach those who are in Ruby development groups. So now you do the multiplication and now we have 60 campaigns. But then we also had different geographies that we can target these top 10 cities that were mostly hiring these developers. So we broke all that out. So now we have 600 campaigns, but it didn't stop there. Then we had different ad formats that we wanted to be able to use, we had text ads, we had sponsored content, dynamic ads, and sponsored messaging. So we built each one of these campaigns inside of each one of those ad formats. So now, if you do the math, there's 2400 campaigns. And in the process of this, we found that the limit that campaign manager allows in an account was a bit over 1200 campaigns. The way we decided to do it was one account per ad format. So it was a lot of campaigns to manage. It was definitely a lot of ads, especially when we had to refresh ad creative once a month. But what this allowed us to do was to make micro adjustments at real scale. And it gave us incredible control over the account and the efficiency metrics. If the client all of a sudden came to us and said that database developers are not in demand right now, no problem, we just shut all of the campaigns off that we're going after database people. If they came to us and said that demand for C++ developers was higher this week than it was last, we could go in and raise budgets, maybe 10% for each of the campaigns that were targeting C++ developers, and we can raise our bids a bit on them, too. At any time, we could go and pull data from LinkedIn and see based on click through rates, which programming discipline was most in demand that week, we could also determine quickly what level of competition was required to reach each of these specialties by looking at the CPCs. Or even looking at the floor bids for each of them. All of this is very quickly done with a pivot table in Excel. And if you're curious about that, go check out episode 69. That was all about reporting outside of campaign managers platform. So this wouldn't be complete without telling you what to avoid and what not to do. First off, your position still has to be an interesting and competitive and alluring proposition. Don't think that just because you're advertising it on LinkedIn, that you can include a position with fewer benefits and noncompetitive pay, and somehow candidates are still going to come out of the woodwork. Advertising is always pouring fuel on a fire. And if there's no fire to begin with, adding fuel just creates a flammable puddle on the ground. A big thanks to Dennis Yu for this analogy that I still think of and use all the time. But when the fire is already burning hot, pouring more fuel on, it just is going to make it a lot more impressive. We've covered this already, but don't send traffic to a boring job rack, try to make the position feel special. And as always don't use audience expansion. It's just going to extend your reach to those who wouldn't actually make great candidates. Make sure you're bidding properly. Go back to Episode 89 all about bidding. The same exact approach is going to work here in recruiting as it does on B2B advertising. And really don't do the stuff that I would normally tell you not to do all advertising on LinkedIn because it is so similar. All right, I've got the episode resources for you coming right up. So stick around 19:11 Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. All right, here's your resources. For this episode. We have the reporting episode ahat was episode 69. You'll see that in the show notes as well. We also just mentioned the bidding episode that was episode 89. Just a few back but if you or anyone you know is looking to learn more about LinkedIn Ads, have them check out the course that I did on LinkedIn Learning with LinkedIn. It's by far the lowest cost and the highest quality course out there at the moment. If this is your first time listening, welcome! We're excited to have you here! If you like what you heard, hit that subscribe button. But if this is not your first time listening, if you are already a subscriber, please do me the honor of going out and reviewing us, especially on Apple podcasts. But I have heard some people reviewing us on Spotify as well. And I'd love to shout you out for doing that. With any questions, suggestions, or corrections on anything that I've purported to have said, reach out to us at Podcast@B2Linked.com.. And with that being said, we'll see you back here next week. Cheering you on in your LinkedIn Ads initiatives.

Get ready to dive into the captivating world of digital advertising and marketing with a true industry titan.Our guest today is none other than Denis Yu, a remarkable guy who's left an indelible mark on the advertising landscape. With a remarkable track record and a wealth of experience, Denis has established himself as a force to be reckoned with in the world of online advertising.Denis is a co-author of the highly acclaimed book, "The Definitive Guide to TikTok Ads," which skyrocketed to the top of the Amazon bestseller list. Drawing from his extensive knowledge and expertise, Denis has become an authority on harnessing the power of TikTok as a platform for advertising and marketing success.But that's not all. With a staggering one billion dollars spent on Facebook ads, both through his own agencies and those he advises, Denis has proven time and again that he knows the secret recipe to creating impactful and highly successful campaigns.If you're wondering about his intriguing moniker, "the million jobs guy," fear not. We'll delve into the fascinating story behind this nickname, uncovering the unique experiences and insights that have shaped Denis's career.----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

How is the world of SEO being shaped by the introduction of AI into content creation? And just how many search results can there possibly be for the best donuts in Georgetown, Kentucky? Mark is combining some of his newfound enthusiasm for AI with some of his old-school skepticism for Google's SEO and asking Dennis Yu, the CEO of Blitzmetric, to weigh in on the debate about where the SEO industry is headed. Should SEO businesses pivot to content creation? Are you using your social media platform as content creation that feeds the search engines with the right 'signal'? And is search even on the increase in recent years?From his time at Yahoo, to his vast experience in the SEO and digital marketing industries, Dennis is expertly equipped to remind us that, for now, good content still wins, and that perhaps the best way to create good content is by collaborating with other established people in your industry. Learn about Google's new content policy, how to change your search results by logging off first, and the right prompts to feed your ChatGPT when crafting content – all in this fascinating episode of The DigitalMarketer. Dennis Yu is the CEO of BlitzMetrics, a digital marketing company that partners with schools to train young adults. They offer courses, implementation, and consulting. He is also the host of the CoachYu show, a digital marketing certification program that partners together with industry professionals such as doctors, engineers, and teachers where people can get trained and have a job at the same time. He is joined by Jacob Hastings, the Director of Analytics for BlitzmetricsKey Takeaways:02:40 Appreciating Google's new content policy, EEAT06:50 Learning smart ChatGPT prompts 14:20 'PAA' (People Also Ask) – how the shape of search is changing 18:06 Are people searching less nowadays?22:00 Why searching through your own profile will yield different results25:00 Is Google's SEO system broken? 30:12 Can we keep creating content through keyword optimization?34:30 Can SEO emulate TikTok in terms of showcasing what you like?39:30 Can Google come up with an AI that people can use and will trust?41:34 What practices should you change to ensure your content still gets found?44:00 Is it risky to provide Google with too much of your personal content?Connect with Dennis Yu:LinkedIn - https://www.linkedin.com/in/dennisyuWebsite - https://blitzmetrics.com/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable

Mark Schaefer and social media marketing expert Denis Yu dive into the most important trends including the true value of the blue check mark, the most powerful platforms right now, the future of TikTok, and the truth behind Facebook's foray into the metaverse. You'll also hear some hair-raising stories about information and privacy!  Mark Schaefer is a strategy consultant, college educator, keynote speaker and the author of 10 books including "Marketing Rebellion" and "Belonging to the Brand." His annual marketing retreat is The Uprising. Dennis Yu is on a mission to create a million jobs by training up international workers to serve American companies. Former search engine engineer who has spent a billion dollars on ads. Best-selling author and speaker.

In the world of modern marketing, there are many things that can be analyzed and optimized for your business goals. Just following what you see someone else doing online might not work for you, so take it from a marketing expert and pay attention to your data and dive into what is working and what isn't. Dennis Yu is committed to bringing marketing strategies to everyday businesses, especially the types that are not very skilled in marketing and need help the most. In this episode, Dennis and Mike discuss Dennis' mission to create one million jobs for people around the world, and why he is so passionate about helping business owners optimize their marketing so they can be more easily found by their ideal customers.Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. You can find him quoted in major publications and on television such as CNN, The Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train young adults and business owners.Dennis shares how he learned to be a servant leader, and he walks us through a live analysis of the website of one of Mike's companies, and what needs improvement in order to get more eyes on it.Key Highlights:Kaqun Oxygen Baths: What are they, and what are the benefits?Why the businesses Dennis helps have a low client loss rateWhat is the average churn rate of a social media agency?Why does Dennis do so much for other people?Live analysis of a website belonging to one of Mike's companiesEpisode resources: As a special offer to How'd it Happen listeners, Dennis offered to perform a FREE data analysis of your business website (he analyzed one of Mike's companies' websites live on the show - and it was eye-opening). All you need to do is email stephanie@blitzmetrics.com with the Subject: "How'd it Happen Podcast Offer."Connect with Dennis Yu:Instagram: @dennis.yuWebsite: dennis-yu.com | blitzmetrics.comFacebook: Dennis YuLinkedIn: Dennis YuTwitter: @dennisyuTo Connect with Mike: Website LinkedIn Instagram Twitter YouTube Coaching Get Mike's book: Owner Shift Please LIKE

Conversation with Dennis Yu, a search engine engineer, the CEO of Blitzmetrics, and the coauthor of “The Definitive Guide to TikTok Advertising: Access 1,000,000,000 People in 10 Minutes.” Episode on Website

ChatGPT is taking the world by storm. But the verdict is still out on what it is capable of and the extent of its uses across different industries. In your case, ChatGPT might just be one of the most powerful timesavers ever invented, especially when it comes to SEO for real estate marketing – if it's used in the right way. On this episode of This Week in Marketing, Jason Pantana is talking with ChatGPT & SEO expert Dennis Yu about harnessing this tool to boost your presence, enhance your content, and avoid the common pitfalls that agents are making. They're going to answer some of the most asked questions such as: Is it possible for ChatGPT to replace search engines? What is the best way to use ChatGPT for real estate? How can you use ChatGPT for SEO? Is there any danger when it comes to using ChatGPT? If you're doing SEO for real estate marketing and are considering using ChatGPT to enhance it, this is an episode you absolutely can't afford to miss. If you're serious about stepping up your digital marketing, we've been working with Jason on a new series of courses that are designed to give you the ultimate edge in your market. It's called MarketingPro, and the first installment, Cracking the Social Code is available NOW! So, click on the link to learn more. https://tfi.media/3ereN76 

This is one of my favorite episodes of all time.  You'll learn more in this one episode from multiple courses and months of training.  If not, I'll refund your money. 

Should marketers consider pairing Google's "broad match" with Smart Bidding, or is such advice dangerously misleading?On today's episode, Ralph and Kasim break down an unbelievably wicked smart case study. Kasim and his team spent $500,000 on 15 keywords without any keyphrase optimization and eventually drove a 300% ROAS. Kasim explains that combining broad match with Smart Bidding made it easier for them to reach more relevant queries and identify new growth opportunities.Tune in to hear Kasim reveal what they did, the changes they made, and how you can use this powerful combination to cast a wider net and still target the right audience. IN THIS EPISODE, YOU'LL LEARN:How to get video ad views at $1 per view This week's nugget: In-app audiences are worth their weight in goldThe foundation of Dennis Yu's content factory frameworkWhy you should never ask for the sale on the first touchGrow your Smart Bidding campaigns with broad matchNever try to compete with the Google algorithmWhat are maximized conversions?The only time business owners should consider hiring an agencyLinks and Resources:Customer Acquisition Show Solutions 8 on YouTubePerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland's book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:DigitalMarketer EbooksGet Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides!