Podcast appearances and mentions of matt meeker

Matt Meeker, founder and CEO of Bark, explains how the company’s mission to make dogs happy has evolved from selling chew toys to launching Bark Air, the world’s first airline designed for dogs.See omnystudio.com/listener for privacy information.

When Matt Meeker started sharing a Brooklyn apartment with a Great Dane, he didn't know it would inspire him to launch a multi-million dollar company. But, disappointed by what pet stores offered for big dogs like his, Matt co-founded BARK, a subscription service for dogs of all sizes. After launching in 2012, the brand expanded to include food, furnishings, and luxury charter flights, where dogs roam free about the cabin. Along the way, Matt applied critical lessons from his past startups, including a failed text-messaging company, and the social platform Meetup.This episode was produced by Devan Schwartz with music composed by Ramtin Arablouei. This episode was edited by Neva Grant, with research by Olivia Rockeman. Our audio engineers were Patrick Murray and Maggie Luthar. You can follow HIBT on Twitter & Instagram and sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this episode of After Earnings, hosts Katie Perry and Austin Hankwitz sit down with Matt Meeker, co-founder and CEO of BARK. Matt shares insights on marketing and brand management, as well as maintaining momentum, managing employee morale, and product expansion. BARK is expanding its consumables business and bringing the same fun, humor and storytelling that made BarkBox famous to the dog treats category with the launch of its first full collection of dog treats called The Snack Pack. Timestamps 00:00:00 Start  00:06:23 Coming up with engaging and fun product flavor names 00:14:29 Preparing the company for what is to turn into future demand 00:19:29 Making customer-centric decisions 00:26:08 AI applications at Bark 00:31:51 General approaches to retail partnerships 00:36:44 The transition from Meetup.com to Bark 00:40:44 Building and sustaining momentum within the company 00:43:30 How to keep employees' energy despite rollercoaster rides in the business ________ After Earnings is brought to you by Stakeholder Labs and Morning Brew.  Follow Us  X: AfterEarnings TikTok: AfterEarnings  Instagram: AfterEarnings_ Youtube: @AfterEarnings  Reach Out Email: afterearnings@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Bark, Inc., the notable giant in the pet industry, engaged with investors in a recent earnings call that predicated a robust outlook for the company's near future. Matt Meeker, the CEO, stated with assurance, "Our recent performance, showing the highest customer acquisition in two years, exceeding our projected revenue range, indicates a clear forward momentum for the company." Fueling this optimism is Bark, Inc.'s three-pronged strategy for success - profitability, product expansion, and strategic marketing. The company's unwavering focus on increasing profitability and achieving top-line growth by 2025 is rooted in customer acquisition and establishing fruitful alliances with other retailers. Bark, Inc. owes a large part of its success to its popular products - BarkBox and Super Chewer, which have drawn in new customers and significantly contributed to its widening revenue streams. The company revealed that its decision to restructure the creative and marketing departments, coupled with transitioning to AI for content creation, has had a markedly positive influence on customer engagement. Incorporating holiday themes in their subscription boxes has also reportedly spurred customer intrigue and sales. In his address, Meeker emphasized the company's building momentum saying, "The success of our recent quarters is indicative of an upward trend for Bark, Inc., demonstrating our powerful forward movement." On a strategic front, a crucial aspect of Bark, Inc.'s future growth plan includes alliances with premier retailers and organizations, such as the Girl Scouts of America, to increase brand awareness. The company plans to introduce new treats and expand its existing market footprint through both retail and direct-to-consumer channels, thereby setting the stage for sustained growth. As they look ahead, Bark, Inc. intends to boost their marking efforts and innovate on their campaign strategies, deriving from their mission to bring enjoyment to dogs. The company is of the belief that these course of actions will enhance their brand validity and ensure their long-term prosperity. In summary, Bark, Inc.'s recent financial performance paints a positive picture. Their focus on profitability, expanding product range, and marketing, all underpinned by their successful BarkBox and Super Chewer products, and fruitful partnerships, seem to indicate a promising future for Bark, Inc. The company's comprehensive strategic plan appears to predicate steady advancement towards their ultimate objectives. Company info: https://finance.yahoo.com/quote/null/profile For more PSFK research : www.psfk.com  This email has been published and shared for the purpose of business research and is not intended as investment advice.

Matt Meeker and Matt Saternus look back on over 250 reviews from 2023 to bring you the very best products in every category.  They also start the episode with some quick takes on the USGA golf ball rollback and answer some reader questions, including the very best product of 2023.

This episode is a little flashback for us, jumping back to a conversation Hattie had with Matt Meeker, Co-Founder, Executive Chairman and CEO (that's Canine Enrichment Officer) at Bark, and former founder of Meetup. Today, when she's teaching founders how to test their ideas in the early stages, Hattie still comes back to how Matt tested both Meetup and Bark with customers, and with so many valuable insights and lessons, it seemed rude not to have this available as part of this series! So with Matt's kind permission, we're thrilled to welcome the episode to its new home. If you haven't listened yet, there is so much in here!Bark are on a mission to make dogs as happy as they make us. Because dogs and humans are better together. The company started as BarkBox a monthly themed combining their favourite toys and treats from the market, and have gone on to create their own toys and treats, along with health and wellness support.Matt is an incredible, serial entrepreneur who before Bark, founded Meetup in 2001. Growing from 50 to 6,000 users in the first few months Meetup was then acquired by WeWork for $156million. After leaving Meetup in 2007, Matt went on to launch BarkBox in 2012 which is an equally impressive company reaching profitability in 2017 having sold over 50million boxes.In this episode we discuss:How Meetup was born out of the devastating event of 9-11 to connect people and give underserved communities a place to goThe value of the Lean Startup methodPivoting a business one year in after responding to customer feedbackPutting the product where customers want to buyBuilding retention in subscription modelsKeeping connected to customers as a founderThe keys to success as a serial entrepreneurSince this episode was originally recorded, Matt's dog Hugo, who was a big inspiration for him and the company, sadly passed away though Matt continues to feel an overwhelming sense of responsibility to honor him and his legacy, to ensure it's still here and strong one-hundred years from now. Matt has also returned back to his original position as CEO and is just as passionate about fulfilling Barks mission to make dogs as happy and healthy as ever, as Hugo would've wanted.Links:Bark - https://bark.coMeetup - https://www.meetup.comThe Lean Startup Methodology - https://theleanstartup.com/principles

The announcement of new markets tax credit (NMTC) allocation awards are expected soon, with the next allocation round opening after that. Well informed and well positioned businesses have a great opportunity to secure NMTC financing, even if they were not originally in a community development entity's pipeline. Michael Novogradac, CPA, and Novogradac partner Matt Meeker, CPA, discuss how to close an NMTC transaction successfully in the current economic climate. They'll cover how rising interest rates, growing inflation and supply chain issues are affecting NMTC transactions. They'll also discuss how to prepare a business for NMTC financing. They'll close with some common challenges faced in closing NMTC transactions and how to address them.

The announcement of new markets tax credit (NMTC) allocation awards are expected soon, with the next allocation round opening after that. Well informed and well positioned businesses have a great opportunity to secure NMTC financing, even if they were not originally in a community development entity's pipeline. Michael Novogradac, CPA, and Novogradac partner Matt Meeker, CPA, discuss how to close an NMTC transaction successfully in the current economic climate. They'll cover how rising interest rates, growing inflation and supply chain issues are affecting NMTC transactions. They'll also discuss how to prepare a business for NMTC financing. They'll close with some common challenges faced in closing NMTC transactions and how to address them.

Henrik Werdelin is a serial entrepreneur and author, who co-founded BarkBox, a subscription-based service providing a monthly box of treats and toys for dogs. BarkBox is now called BARK and it is a publicly traded company, after its IPO in June of 2021. Henrik has also started Prehype, a collective of entrepreneurs that builds products and companies through collaboration with corporations and VCs.Henrik talks to us about the early days of BARK, randomly meeting his co-founder Matt Meeker during a cruise ship and the strategies used for growing their company. We discuss the creative marketing and the famous 4/20 campaign, as well as raising capital at the beginning of the twenty-tens.We also talk about the best dog breed for founders and delve deeper into the world of pet startups. Henrik speaks on his book “The Acorn Method”, which covers building new product lines within the confines of an existing business. and shares interesting insights on what makes a good startup employee and how the roles of early employees shape across the lifespan of a company.

This week, Liz sits down with CEO and Co-Founder of BARK Matt Meeker to reflect on his journey from failing, young entrepreneur to leading two successful multimillion-dollar startups, including a leading global brand for dogs and their owners. Matt talks about how the company's flagship product, BarkBox, has grown into the premier subscription-based toy and treat service for dogs. Later, he discusses how the pandemic brought an influx of new dog owners who share Bark's passion for making their dogs excited. Follow Liz on Twitter: @LizClaman Learn more about your ad choices. Visit megaphone.fm/adchoices

Matt Meeker is the Executive Chairman and co-founder of Bark (NYSE: BARK.) Bark was launched with BarkBox, a monthly themed subscription of all-natural treats and clever toys. Today, Bark is a subscription commerce company that serves dog parents who are obsessed with their dogs, sending thousands of boxes each month. Prior to Bark Matt co-founded Meetup, a network of local communities that meet offline about shared interests and passions.

Matt Meeker is the Executive Chairman and co-founder of Bark (NYSE: BARK.) Bark was launched with BarkBox, a monthly themed subscription of all-natural treats and clever toys. Today, Bark is a subscription commerce company that serves dog parents who are obsessed with their dogs, sending thousands of boxes each month. Prior to Bark Matt co-founded Meetup, a network of local communities that meet offline about shared interests and passions.

As another year comes to a close, Matt & Matt look back on the best gear, golf courses, and much more.  They also give you a look ahead to some things to keep an eye on in 2022.

About this episode My guest this week is Matt Meeker, Co-founder of Bark, and while the Bark's name itself might not cause your ears to perk up in excitement for what's to come in this episode. Bark's various product lines are household names. Their flagship product being BarkBox, with over 1.7 million active BarkBox subscribers, BarkBox is the Premier subscription dog toy and treat service. In addition to BarkBox, Bark has various product lines that can be found in over 23,000 retail outlets. Matts entire episode is chock full of value because his journey and his experiences are so extensive. To start with Matt was one of the digital advertising pioneers, and we discuss what digital advertising was like long before the days of Facebook ads. Matt was also a Co-founder of Meetup, which eventually sold the WeWork for $156 million in 2017. And now in 2021, Matt and the Bark leadership team are navigating the SPAC landscape to bring Bark to the public markets. As I said, Matts episode covers quite a bit of ground and I'm super pumped to bring it to you. But with that said while I know, you're excited to hear his insights into SPAC's and all things subscription-related we need to start at the very beginning. In this episode, you'll hear: How he grew up in a small town in Iowa with his parents who were very different. His father was a conservative accountant and his mother a rebel who encouraged him to form his path. How he was entrepreneurial from a young age, at school he had many side hustles like running the schools poker games and selling red cups to buy beer. How he played Racquetball competitively and went on to play at the National Tournament. Matt went to the University of Minnesota but only lasted one quarter as he only went because everyone expected him to go. How Matt dropped out of college and joined the Navy and became a weather observer. Matt went back to university and paid his way through in cash. After college he joined a Digital Ad Agency in March 1997, the company focused on getting traffic from the website to the store. They had big companies like Disney, Capital One and Discover. Matt explains what digital advertising was like in 2000. He shares that the Ad company was very successful but he did sell it, with this he joined forces with one of the companies investors to start a new company. Matt explains that his next company wasn't successful and it was all down to the execution of the business. The company had more money they knew what to do with and hired big names in the business world but never made a real product or spoke to a customer. Matt shares how the founder of the Ad agency Scott started talking about the next business venture. Matt shares how Scott and himself started Meetup, a company trying to encourage people to get out of their house and meet people online. They also wanted to change the negative narrative of meeting people online. How Matt and Scott hired their CTO for Meetup from a listing they put on Craigslist. Matt shares that he left Meetup because it was getting too big with 45 employees and he didn't want the stress of it. Matt founded Barkbox in September 2011 and never thought it would grow to over 735 employees. Matt shares that he started Barkbox as he was living in New York with his Great Dane Hugo, when they went into a pet shop there was nothing for big dogs. He shares that Groupon brought in half of their customers in the first year. Matt shares how BarkBox has further developed into different sections like SuperHuman, Bark Bright, Bark Eats and Bark Home. How BarkBox developed its own dog food as they wanted dogs to be fed as an individual. Resources from this episode Join Grindology: https://grindology.com/ ExpressVPN: Get 3 Months Free → https://www.expressvpn.com/startupstory Get Emails: https://app.getemails.com/referrals/newaccount?ref=R18HWW5 The Startup Story Inner Circle: https://www.thestartupstory.co/vip The Startup Story on LinkedIn: https://www.linkedin.com/company/thestartupstory The Startup Story is now on YouTube: https://www.youtube.com/jamesmckinney The Startup Story on Instagram: https://www.instagram.com/thestartupstory Sponsor Movo: https://movo.cash/ Bark HQ: https://bark.co/ BarkBox: https://www.barkbox.com Share the podcast The Startup Story community has been so incredible sharing our podcast with others, and we thank you! We do have more stories to tell and more people to reach. There are three ways you can help. First, the most powerful way you can support this podcast is by leaving a review on Apple Podcasts or wherever you listen to podcasts.

In this episode, Matt is joined by Matt Meeker to discuss when to replace your clubs and when to stick with what works.  They discuss what's in each of their bags, the process they used to pick those clubs, and talk about some of the best clubs they've tried lately.

About this episode My guest this week is Melanie Travis founder and CEO of Andie. Andie is a brand created for every woman, every activity and every body with well-fitting swimwear and intimate in sizes 0 to 26. It's designed for the modern woman, for all of life's occasions. I first discovered this when looking for an appropriate swimsuit for my teenage daughter. Every single suit these days is super cheeky and yes and Andie does have those suits but they truly do have a swimsuit for every activity, body and coverage preference. I love Andie's story, I love how Melanie came to start Andie. But I'm not going to spoil it for you because she is a masterful storyteller and this episode is packed with some tremendous learnings! In this episode, you'll hear: About her childhood, where she had no clue what to do with her life and entered college pursuing comparative literature, but found herself bored out of her mind. While she was at college she found her love for film, before going to grad school she moved to Vienna where she would travel around Europe creating mini-films in which she sent off to get into film grad school. She can now see the similarities between film directing and running a business. She shares how she funded her first film using the Kickstarter platform. While fundraising there she loved the idea of what Kickstarter could do for creators everywhere and then joined the company. The origin story of Andie and how it all started in an attempt to solve a "horrendous" shopping experience. With this little bit of market research and validation from her colleague, she continued to research the swimwear market. When she found enough validation she told her boss, Matt Meeker, she wanted to start her own company. He then provided her with desk space to pursue her passion, and in 4 months her business was up and running. How she funded Andie via Kickstarter campaign The power of storytelling and why that matters more than physical product when it comes to preorders or market validation. How she pivoted the business model within the first few months. Why her collaboration with Demi Moore was the perfect fit to bring Andie to the next-level. Resources from this episode Join Grindology: https://grindology.com/ Read Grindology: http://grindologymagazine.com/ ExpressVPN: Get 3 Months Free → https://www.expressvpn.com/startupstory Get Emails: https://app.getemails.com/referrals/newaccount?ref=R18HWW5 The Startup Story Inner Circle: https://www.thestartupstory.co/vip The Startup Story on LinkedIn: https://www.linkedin.com/company/thestartupstory The Startup Story is now on YouTube: https://www.youtube.com/jamesmckinney The Startup Story on Instagram: https://www.instagram.com/thestartupstory Gardyn Giveaway: https://thestartupstory.co/Gardyn Instagram: https://www.instagram.com/andieswim/ Website: https://andieswim.com/ Fit quiz: https://andieswim.com/pages/fit-finder Share the podcast The Startup Story community has been so incredible in sharing our podcast with others, and we thank you! We do have more stories to tell and more people to reach. So please keep sharing!

About this episode My guest this week is Matt Meeker, Co-founder of Bark, and while the Bark's name itself might not cause your ears to perk up in excitement for what's to come in this episode. Bark's various product lines are household names. Their flagship product being BarkBox, with over 1.7 million active BarkBox subscribers, BarkBox is the Premier subscription dog toy and treat service. In addition to BarkBox, Bark has various product lines that can be found in over 23,000 retail outlets. Matts entire episode is chock full of value because his journey and his experiences are so extensive. To start with Matt was one of the digital advertising pioneers, and we discuss what digital advertising was like long before the days of Facebook ads. Matt was also a Co-founder of Meetup, which eventually sold the WeWork for $156 million in 2017. And now in 2021, Matt and the Bark leadership team are navigating the SPAC landscape to bring Bark to the public markets. As I said, Matts episode covers quite a bit of ground and I'm super pumped to bring it to you. But with that said while I know, you're excited to hear his insights into SPAC's and all things subscription-related we need to start at the very beginning. In this episode, you'll hear: How he grew up in a small town in Iowa with his parents who were very different. His father was a conservative accountant and his mother a rebel who encouraged him to form his path. How he was entrepreneurial from a young age, at school he had many side hustles like running the schools poker games and selling red cups to buy beer. How he played Racquetball competitively and went on to play at the National Tournament. Matt went to the University of Minnesota but only lasted one quarter as he only went because everyone expected him to go. How Matt dropped out of college and joined the Navy and became a weather observer. Matt went back to university and paid his way through in cash. After college he joined a Digital Ad Agency in March 1997, the company focused on getting traffic from the website to the store. They had big companies like Disney, Capital One and Discover. Matt explains what digital advertising was like in 2000. He shares that the Ad company was very successful but he did sell it, with this he joined forces with one of the companies investors to start a new company. Matt explains that his next company wasn't successful and it was all down to the execution of the business. The company had more money they knew what to do with and hired big names in the business world but never made a real product or spoke to a customer. Matt shares how the founder of the Ad agency Scott started talking about the next business venture. Matt shares how Scott and himself started Meetup, a company trying to encourage people to get out of their house and meet people online. They also wanted to change the negative narrative of meeting people online. How Matt and Scott hired their CTO for Meetup from a listing they put on Craigslist. Matt shares that he left Meetup because it was getting too big with 45 employees and he didn't want the stress of it. Matt founded Barkbox in September 2011 and never thought it would grow to over 735 employees. Matt shares that he started Barkbox as he was living in New York with his Great Dane Hugo, when they went into a pet shop there was nothing for big dogs. He shares that Groupon brought in half of their customers in the first year. Matt shares how BarkBox has further developed into different sections like SuperHuman, Bark Bright, Bark Eats and Bark Home. How BarkBox developed its own dog food as they wanted dogs to be fed as an individual. Resources from this episode Join Grindology: https://grindology.com/ ExpressVPN: Get 3 Months Free → https://www.expressvpn.com/startupstory Get Emails: https://app.getemails.com/referrals/newaccount?ref=R18HWW5 The Startup Story Inner Circle: https://www.thestartupstory.co/vip The Startup Story on LinkedIn: https://www.linkedin.com/company/thestartupstory The Startup Story is now on YouTube: https://www.youtube.com/jamesmckinney The Startup Story on Instagram: https://www.instagram.com/thestartupstory Sponsor Movo: https://movo.cash/ Bark HQ: https://bark.co/ BarkBox: https://www.barkbox.com Share the podcast The Startup Story community has been so incredible sharing our podcast with others, and we thank you! We do have more stories to tell and more people to reach. There are three ways you can help. First, the most powerful way you can support this podcast is by leaving a review on Apple Podcasts or wherever you listen to podcasts.

If you have a dog, then you know BarkBox. It’s customizable monthly subscription boxes are your dog’s favorite pieces of mail. Co-founder Matt Meeker believes the secret to the company’s success is putting every four-legged (and two-legged) friend first. Matt talks about how a pig, yes a pig, redefined the company’s personalization policies and why BARK has invested so heavily in customer service.

What's the key to a good driver fitting? How do you get your kids into golf? Should you golf during the COVID-19 Pandemic? Matt & Matt get together to answer all these questions and many more in this mailbag episode.

Tej Singh and Jessica Leão interview Matt Meeker, the founder & CEO of Bark, the parent company of BarkBox, which provides a customized box of themed toys and treats for your pup every month. The company has raised over $75 million in funding and surpassed $100 million in revenue back in 2016. BarkBox was inspired by Hugo, Matt's 200-pound Great Dane. Before Bark, Matt cofounded Meetup, a platform that allows users to organize online groups that host in-person events for people with similar interests. WeWork acquired Meetup in 2017 for a reported $200 million.

Matt & Matt get together to discuss the best and worst things they saw at the 2020 PGA Show, the clubs they're most excited to try, and the the trends they see coming this year.

Matt & Matt discuss the best of 2019 in this episode, as well as looking forward to exciting trends for 2020. Drivers - 1:45 Fairway Woods - 3:00 Hybrids - 6:25 Irons - 10:08 Wedges - 15:10 Putters - 17:20 Golf Courses/Travel - 19:45 Shoes - 21:48 Apparel - 24:52 Shafts - 29:35 Training Aids - 32:00

In this week's show we sit down with Matt Meeker, one of the co-founders of meetup.com and Bark.com - and he shares with us how the Navy sorted straight a cow-tipping delinquent from Iowa, into a serial tech entrepreneur that shaped the way we interacted online through offline experiences. The episode goes into the depths, of the ups and downs that come with entrepreneurship, from sleeping under his desk to save on rent, through to the heady highs that come with persistence and determination. It was great to hear the story of what life was like in Silicon Valley for a boy from Iowa.

Matt Meeker is the Founder of Meetup.com and BarkBox. In this episode, Matt and Mayra Ceja discuss how he launched Meetup.com and why he left and how he turned his passion for dogs into his second multimillion startup, Barkbox. Barkbox has raised over $80 million from VCs like RRE Ventures, August Capital, and Resolute Ventures. Follow Mayra on Twitter @mayraceja007 and go to VentureUnplugged.com for more facts and insights on this episode. ------This episode is sponsored by Qtum, the first proof-of-stake smart contracts blockchain. If you're tired of paying high fees on other smart contracts platforms, head on over to http://Qtum.org and start building today your own low fee, solidity smart contract today! -----If you enjoyed this conversation, share it with your colleagues & friends, rate, review, and subscribe. This podcast is presented by BlockWorks Group, an exclusive content, and events that provide insights into the crypto and blockchain space. 

On this special episode celebrating Plugged In Golf's six year anniversary, Matt is joined by Matt Meeker.  They answer reader questions, offer some of their "Best Ofs" from the past six years, and give everyone a peek into what the future holds for Plugged In Golf.

BarkBox started with three levels of personalization for small, medium, and large breed dogs. Then one day they got a very important phone call. It was from a customer who needed their box a little more personalized.   Now, they customize about 120,000 boxes each month. So, how do they do it? Matt Meeker, Founder and CEO of BARK, came on the latest episode of Predicting the Turn to talk about his entrepreneurial journey and how BarkBox emphasizes the customer in all they do.

In this episode of Making the Brand, Billy interviews Matt Meeker, Co-Founder and CEO of BarkBox. BarkBox is a monthly subscription box for dogs, including both treats and toys. Matt discusses his love for dogs and the power of data in the pet world. See acast.com/privacy for privacy and opt-out information.

Episode #19: Matt Meeker + Jeff Arcuri by Dark Horse Podcast with Dani Zoldan

When entrepreneur Matt Meeker went shopping for his Great Dane, Hugo, he came away from their local big box pet store less than impressed with the unexciting products. So he decided to start a subscription service for dogs called Bark. But here's the question: when you're selling to furry friends, who is the customer experience aimed at? Humans or dogs? Hernan Giraldo, Bark's VP of Customer Experience Operations, outlines the company's "direct-to-dog" ethos. Expert Phil Chang aka Retail Phil describes the changing relationship between humans and their dogs and how this has revolutionized pet retail. Christy Hoffman, an anthrozoologist at Canisius College, weighs in on whether dogs can be customers at all. And host Mio Adilman hears from some pretty crazy dog moms and dog dads. Repeat Customer is an original podcast from Zendesk, because the best customer experiences are built on Zendesk. Learn more about the podcast at zendesk.com/repeatcustomer You can rate or review Repeat Customer at Apple Podcasts. We'd love to know what you think.

Boutique treats and toys for dogs, it turns out, are a big business. Bark was co-founded by Matt Meeker, who's now its CEO. It's the seller of the subscription BarkBox. And it expects to do a quarter billion dollars in sales in 2018.  Americans spend about $70 billion a year on their pets; that’s part of the reason why General Mills just announced that it plans to pay $8 billion for pet food maker Blue Buffalo. And it’s part of the reason why I went to see Matt Meeker at Bark’s headquarters in New York City’s Chinatown, and learn how he saw this pet-pampering mega-trend coming six years ago.   When you’re pursuing a big idea, it’s important to keep refining it, and questioning your assumptions. That’s one of the things I took away from Matt’s story. Learn more about your ad choices. Visit megaphone.fm/adchoices

Serial entrepreneurs Matt Meeker and Henrik Werdelin have mixed an obsession with dogs and the current subscription box craze to build Bark. The company started out as a monthly subscription service that delivers a box full of trendy dog toys and treats loved by both pets and people. Now, its products are carried in Target. Many might think this idea is for the dogs, but the team has turned a loyal following, sleek online retail strategy and whimsical products into a $100 billion business. Hear how they created the brand and their future plans for our four-legged friends.

Episode 26 of Startup School Radio: Host Aaron Harris interviews Henrik Werdelin, Carly Strife, and Matt Meeker, the founders of Bark & Co.