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Build your business with beehiiv: https://www.beehiiv.com/greg-isenberg?utm_campaign=Q22025-greg-isenberg-partnership&utm_medium=influencer&utm_source=podcast&utm_source_platform=podcast&via=greg-isenberg-Q22025&utm_marketing_tactic=awareness&utm_creative_format=podcast&utm_content=greg-isenberg&utm_term=greg-isenbergJoin me as I chat with Tyler Denk, co-founder of Beehiiv, to discuss how to grow a newsletter to 100,000 subscribers. He demonstrates Beehiiv's platform features including customizable websites, subscriber data collection, automated welcome sequences, and multiple monetization options. Tyler emphasizes there's no "silver bullet" for growth—success comes from combining multiple strategies that each contribute incrementally to building a valuable audience asset.Get the 5-step guide to 100K subscribers: www.gregisenberg.com/beehiiv-businessTimestamps• 00:00 - Intro• 02:58 - Overview of newsletter growth potential• 04:03 - Website building and email capture features• 15:00 - Subscriber data collection and welcome automations• 25:00 - Cross-promotion and "Boost" network for growth• 38:06 - Lead magnets and referral programs• 55:00 - Customized email collection based on content • 1:08:35 - Monetization strategies (sponsorships, paid subscriptions)• 1:10:55 - Final thoughts on consistency and getting startedKey Points• Beehiiv's all-in-one platform includes website building, email capture, subscriber data collection, referral programs, and monetization tools• Multiple growth channels work together: lead magnets, email gating, referral programs, and cross-promotion with other newsletters• Monetization comes through direct sponsorships, Beehiiv's ad network, and the "Boost" feature where newsletters pay each other for subscriber referrals1) Website & Email Capture StrategyBeehiiv gives you a full website builder where you can create:• Custom landing pages• Email capture forms• Pop-ups targeted by traffic source• Different signup flowsThe key? Create MULTIPLE entry points that convert 15-20% of visitors to subscribers.Tyler's Windows 98-themed site stands out because it's INTENTIONALLY different!2) The Subscribe Flow MagicThis is GENIUS:After someone subscribes, Tyler shows:• Sponsored newsletter recommendations• A quick survey collecting demographic data• A welcome page with popular contentThis data helps him:• Sell premium sponsorships• Create targeted content• Understand his audience (60% founders!)3) Network Effects & Passive GrowthTyler gets 200-300 FREE subscribers weekly through Beehiiv's recommendation network!How it works:• Other newsletters recommend his in their subscribe flow• He recommends others in his flow"It's like getting $400-600 of value weekly just for existing on the platform" 4) The Boost Network (Paid Acquisition)Tyler spends $2-3K monthly buying subscribers through Beehiiv's Boost marketplace.• He pays $2.50 per subscriber• Only pays for subscribers who ACTUALLY ENGAGE• Has autopause features to cut off low-quality sources• Manages 155+ acquisition sources in one dashboardIt's like a vending machine: put in $2.50, get $4 back!5) Lead Magnets That ConvertTyler shared his seed deck on Twitter (100K views) with a simple signup form.The magic:• Created a custom landing page in Beehiiv• Set up a different signup flow (no recommendations)• Built an automation to deliver the deck instantly• Added new subscribers to his newsletterPro tip: Get sponsors for your lead magnets to fund MORE promotion!6) The Referral Program (1% of growth)Tyler built Morning Brew's referral program (led to 1M+ subscribers) and implemented a simpler version:- 1 referral = Access to Series B deck (digital, zero cost)• 3 referrals = $10 off merch (dropshipped, zero cost)7) Monetization (The Engine)Tyler makes $20-30K monthly through:- Direct sponsorships ($7K per placement)• Boost network referrals ($2-4 per subscriber)• No paid subscription (though many make $100K+/year this way)Beehiiv's sponsorship storefront lets advertisers book directly with just a $10 transaction fee!Notable Quotes:"Writing weekly and sharing my thoughts online has probably been the highest leverage thing that I've done in my entire career. It's opened so many doors to angel investing, meeting other founders, meeting people who are doing really cool shit." - TylerLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND TYLER ON SOCIALX/Twitter: https://x.com/denk_tweetsBig Desk Energy: https://www.bigdeskenergy.com
Fashion expert Lisa Talbot explained how there's far more to Catherine's style choices than meets the eye. In fact, they're a carefully considered form of what Talbot calls *“the art of sartorial diplomacy,Unlock an ad-free podcast experience with Caloroga Shark Media! Get all our shows on any player you love, hassle free! For Apple users, hit the banner on your Apple podcasts app which says UNITERRUPTED LISTENING. For Spotify or other players, visit caloroga.com/plus. No plug-ins needed! You also get 20+ other shows on the network ad-free!
Renae Smith is not far from me on the Central Coast. Her Husband Dan Smith is also in the business. Renae shares the intricate details of their business so we can see what works well when you grow from solo to multiple teams on the road. We cover in depth the need for a CRM and we look at how SortScape has worked well for Renae.
Elite athletes deal with many of the same challenges that recreational runners do.Adam Vadeboncoeur's been running for over 20 years but is now finding his stride in his mid 30's. Over the past few years, he's gained his first Team USA spot for 50km World Championships, a 100k road national title, and a sub 2:18 marathon.Listen to hear about:Imposter syndrome and mental gameHow volunteer firefighting fits into Adam's trainingProduct sponsorships to pro contract discussionsThe running community in BoulderStay connected:Adam on Instagram instagram.com/adam_vadeboncoeur For The Long Run Podcast on Instagram: instagram.com/forthelrpodJon Levitt on Instagram: instagram.com/jwlevittJoin the For The Long Run email community: for-the-long-run.beehiiv.comThis episode is supported by:Boulderthon: Our favorite Colorado race event with a variety of distances. Use code FTLR20 for $20 off the marathon or half marathon when you register at www.boulderthon.org.PUMA: Get 20% off any PUMA run or train products from shoes to apparel with code FTLR20 at www.puma.com.Hyperice: Innovative recovery tools for all types of training. My favorite are the Normatec leg boots and Normatec Go portable calf sleeves. Reach out to me on Instagram for a discount code to use at hyperice.com.
Send us a textAlexandra Bekker, founder of Drink Nimbus, is on a mission to shake up plant-based milk and the sustainability issues that come with it. After a highly successful eCommerce career, she discovered the shocking truth: 138 billion long-life cartons end up in landfill each year. So, she set out to create a better alternative.In this episode, Alexandra shares how she:
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RIDC President Don Smith calls in to talk about how they're managing neighborhood 91 and bringing more jobs to our region.
Catherine owns the largest legal brothel in Europe. She lets us in behind the scenes with some WILD customer requests, security protocols and how you can legally run this type of business in the first place. ENJOY Join our Exclusive Facebook Group Listen Live on the Nova Player App Follow us on Instagram - TikTok - Facebook - SnapchatSee omnystudio.com/listener for privacy information.
In this episode, we are joined by Stacey and Simon from the Manawatu to talk about how they invest in property and how they manage their money. Stacey and Simon share how they have monthly money dates to plan how their money is spent. They also share why they're investing in property at all.For more from Opes Partners:Sign up for the weekly Private Property newsletterInstagramTikTok
Taking our weekly deep dive into crime and policing in the New Orleans area with former NOPD chief Ronal Serpas
If you're keen to share your story, please reach out to us!Guest:https://www.linkedin.com/in/romainpechayre/https://www.pennylane.com/fr/careers/Powered by Artifeks!https://www.linkedin.com/company/artifeksrecruitmenthttps://www.artifeks.co.ukhttps://www.linkedin.com/in/agilerecruiterLinkedIn: https://www.linkedin.com/company/enginearsioTwitter: https://x.com/EnginearsioAll Podcast Platforms: https://smartlink.ausha.co/enginears00:00 - Enginears Intro.01:54 - Romain Intro.05:20 - Pennylane Intro.08:18 - What is Pennylane's unique selling proposition (USP)?10:42 - Some engineering challenges at Pennylane.12:03 - Monolith vs microservice architecture.21:03 - What does software quality means? What is being introduced to make sure the software is quality?29:14 - How Pennylane have built a remote engineering team and culture? Tips on building one?32:01 - What does the encouragement look like?33:49 - What does the next 12 months at Pennylane look like?36:51 - Romain & Pennylane Outro.38:08 - Enginears Outro.Edited by: hunterdigital.co.ukHosted by Ausha. See ausha.co/privacy-policy for more information.
-DJI is at it again: https://www.engadget.com/cameras/djis-osmo-mobile-7p-gimbal-can-track-you-around-on-any-android-or-ios-camera-app-130037243.html -OpenAI says Nah to Musk: https://www.engadget.com/ai/openais-board-unanimously-rejects-elon-musks-974-billion-takeover-bid-215221683.html -Humane AI Pin is no more: https://www.theverge.com/news/614883/humane-ai-hp-acquisition-pin-shutdown (back in May they wanted 750 Mil - 1 Bil…) -Humane's pins will stop working in 10 days: https://www.engadget.com/ai/all-of-humanes-ai-pins-will-stop-working-in-10-days-225643798.html?src=rss https://daringfireball.net/linked/2025/02/18/hp-buys-humane -Beware the brain parasites! https://arstechnica.com/health/2025/02/burning-in-womans-legs-turned-out-to-be-slug-parasites-digging-in-her-brain/ -A BS…. but a good one! https://www.scmp.com/news/china/science/article/3298762/chinese-scientists-develop-injection-make-smartphone-and-ev-batteries-last-longer -Maybe a pothole in the NAND flash market will translate to consumers? https://www.theregister.com/2025/02/17/nand_flash_prices/ -Cancer Vax baby! https://gizmodo.com/three-years-after-experimental-vaccine-these-patients-are-still-cancer-free-2000559585 -We're not doomed, yet! https://www.livescience.com/space/asteroids/chance-of-city-killer-asteroid-2024-yr4-smashing-into-earth-rises-yet-again-to-3-1-percent-nasa-reports
ISM Manufacturing peeks its head above 50 finally but the Service Sector Stumbles. Looking for opportunity? Don't get distracted by the constant Wall of Worry but since tariffs (so far) have been a tool, not a policy--watch for threats.
Meet John Rutledge, founder of Oxford Capital Group and creator of the Godfrey Hotels—an innovative collection of boutique properties that blend upscale luxury with a social, lifestyle-driven experience. With a unique vantage point in both the world of branded chain hotels and independent boutique properties, John's insights are invaluable for understanding today's rapidly changing hospitality landscape. In this episode, John discusses: The modern luxury traveler: How today's travelers are moving beyond materialism to prioritize meaningful experiences, deeper connections, and a balanced lifestyle. The rise of boutique hotels: Why smaller, independent properties are thriving alongside global hotel chains, and how John manages both worlds, creating powerful, in-house hotel brands while working with big-name affiliations like Hilton and Marriott. The Godfrey journey: From acquiring a distressed property to creating a luxury lifestyle brand that resonates with today's social, experience-driven traveler. Balancing chains and independence: How John navigates the complexities of managing both branded hotels and independent brands, offering a rare perspective on the strengths and challenges of each. OTAs and direct bookings: How the shift toward direct bookings is reshaping the hospitality industry, providing independent hotels with more control over their guest relationships and profitability. The future of luxury: John shares his predictions for the next decade, including the continued growth of experiential travel, lifestyle hotels, and the rise of "bleisure" travel. John's dual experience of owning and operating both chain-affiliated and independent properties makes this episode a must-listen for anyone interested in the future of hospitality, boutique hotel branding, and entrepreneurial success. His rare perspective provides a roadmap for navigating the evolving demands of today's luxury travelers and shaping the next wave of hotel innovation. Learn more about Oxford Capital Discover The Godfrey Connect with John Rutledge Behind the Stays is brought to you by Journey — a first-of-its-kind loyalty program that brings together an alliance of the world's top independently owned and operated stays and allows travelers to earn points and perks on boutique hotels, vacation rentals, treehouses, ski chalets, glamping experiences and so much more. Your host is Zach Busekrus, Head of the Journey Alliance. If you are a hospitality entrepreneur who has a stay, or a collection of stays with soul, we'd love for you to apply to join our Alliance at joinjourney.com/alliance.
The period between Hurricane Andrew and the 1994 Election saw a period in Florida politics characterized by flux and a GOP surge- which would carry us into a 1995 Legislative Session at parity between the parties.
Shaun Dendere from Trive Investments breaks down Sasol's trading update and Cashbuild's strong results. Keith McLachlan from Integral Asset Management dives into the GLP-1 drug boom and its investment opportunities. Simon on big purchases: Trust less, verify more.
In this solo episode, Katie takes us through her daily habits that help her manage her cortisol, stress levels, and overall health. She dives into everything from her approach to screen time, supplements, workouts, planning her life around her cycle, meal prep, going fragrance free, and lots of other Katie-coded practices that actually work!Very Important Episode Links:Dr TJ (Naturopath)Woman Code BookMinerals for WaterMagnesiumKion AminosKaha CreatineThe rest is here: Katie's Amazon StorefrontKeep Up With Your Girls:Katie on InstagramKatie on TiktokKokomo's WebsiteLiz on InstagramLiz's Website Hosted on Acast. See acast.com/privacy for more information.
How does an electrical engineer with a background in stock trading amass over $140 million in real estate assets and master the art of capital raising on LinkedIn? In this episode, Sandhya Seshadri, founder of Engineer Capital, shares her remarkable journey from navigating the world of stocks to managing over 3,000 multifamily units. Discover her powerful strategies for leveraging LinkedIn to raise $22 million in capital, the unique playbook she uses to build trust with investors, and the lessons she's learned managing assets during a shifting market. Key takeaways to listen for:Consistency Builds AuthoritySandhya emphasizes that consistent posting on LinkedIn and Facebook establishes trust and builds authority. She recommends posting regularly with engaging and useful content, focusing on the audience's pain points.Define Your Unique VoiceBefore starting any marketing campaign, understand what makes you unique. Sandhya highlights that combining personal and professional experiences helps differentiate yourself in a crowded marketplace.Engagement is CrucialActively commenting on other people's posts with thoughtful, value-adding insights helps expand your reach and connect with new audiences. Engaging before and after posting boosts visibility and fosters genuine connections.Tailor Posts to Ideal ClientsSandhya recommends identifying the target audience's specific pain points and addressing them directly in your posts. Posts should feel personal and authentic, as if speaking directly to a single individual.Authenticity Over Vanity MetricsRather than chasing likes and impressions, Sandhya focuses on creating content that attracts meaningful interactions, such as direct messages and inquiries from potential investors. Authenticity and actionable insights outweigh superficial engagement.About Tim MaiTim Mai is a real estate investor, fund manager, mentor, and founder of HERO Mastermind for REI coaches.He has helped many real estate investors and coaches become millionaires. Tim continues to help busy professionals earn income and build wealth through passive investing.He is also a creative marketer and promoter with incredible knowledge and experience, which he freely shares. He has lifted himself from the aftermath of war, achieving technical expertise in computers, followed by investment success in real estate, management skills, and a lofty position among real estate educators and internet marketers.Tim is an industry leader who has acquired and exited well over $50 million worth of real estate and is currently an investor in over 2700 units of multifamily apartments.Connect with TimWebsite: Capital Raising PartyFacebook: Tim Mai | Capital Raising Nation Instagram: @timmaicomTwitter: @timmaiLinkedIn: Tim MaiYouTube: Tim Mai
Book a 90 Minute Financial Health Consult to get an actionable plan to better manage your finances. – In this episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™, sits down with Zakk Colburn, a business coach and the founder of PTBI, to discuss how he manages his business and personal finances. Zach shares insights on maintaining business cash flow, personal investments, and the practicality of renting vs. buying a home. The conversation addresses the importance of having an emergency fund, understanding the difference between making money and managing money, and the often overlooked aspects of personal finance for online coaches. Zach opens up about his journey of keeping expenses low and strategically investing profit to ensure a balanced lifestyle. This episode highlights the critical need for coaches to align their business strategies with their personal financial goals. Connect with Justin Green Schedule a 1:1 Free Coaching Call Connect with Zakk Colburn on Instagram – 00:00 Introduction and Guest Overview 01:13 Disclaimers and Episode Start 01:45 Catching Up with Zach Colburn 02:11 The Importance of Personal Finance for Entrepreneurs 04:16 Building an Emergency Fund 07:46 Mindset and Financial Goals 21:19 Early Financial Struggles and Frugality 26:11 The Emotional Car Purchase 26:28 The Pressure to Look Successful 26:46 The Dangers of Buying Beyond Your Means 29:10 Moving to Austin: Renting vs. Buying 31:05 Challenges of Getting a Mortgage as a Business Owner 32:05 The Real Cost of Homeownership 39:35 Balancing Business and Personal Finances 42:01 Introducing the New Financial Course 48:56 The Importance of Financial Transparency 50:53 Conclusion and Final Thoughts
Are you interested becoming a McKinsey/Bain/BCG (MBB) consultant after business school? Or are you a pre-MBA consultant interested in applying to a top business school? If the answer to either of these questions is yes, this is the podcast is for you. Today we welcome Will Bachman back to the pod. Will is the Co-Founder and Managing Partner of Umbrex, a firm providing rapid access to independent management consultants with experience at top-tier consulting firms. Today, Will and his team manage more than 1,000 independent consultants, over 90% of these consultants are alums of McKinsey, Bain, or BCG. Prior to founding Umbrex, Will spent four years as an Engagement Manager at McKinsey & Company eight years as a Submarine Officer in the U.S. Navy. Will also graduated from Harvard and earned his MBA from Columbia Business School. In the second part of this two-part segment, Will and host Chandler share advice for MBA students hoping to land a top-tier consulting internship or full time job during or after B school. In this wide-ranging discussion Will and Chandler discuss: Specific pieces of advice for MBAs wanting to land a MBB internship or full time offer, Several things Will and Chandler know today that they wish they'd known when applying for their first consulting positions, Suggestions for those from non-consulting backgrounds, and Other tips from Will, who currently works with thousands of MBB alums In addition to all kinds of great tips and suggestions in the podcast, Will has also been kind enough to share a free Consulting Skills Self-Assessment module with podcast listeners. Will developed this module with other Umbrex consultants, which helps you rate your consulting skills across more than 50 areas: https://umbrex.com/resources/consulting-skills-self-assessment/
Are you interested becoming a McKinsey/Bain/BCG (MBB) consultant after business school? Or are you a pre-MBA consultant interested in applying to a top business school? If the answer to either of these questions is yes, this is the podcast is for you. Today we sit down with Will Bachman. Will is the Co-Founder and Managing Partner of Umbrex, a firm providing rapid access to independent management consultants with experience at top-tier consulting firms. Today, Will and his team manage more than 1,000 independent consultants, over 90% of these consultants are alums of McKinsey, Bain, or BCG. Prior to founding Umbrex, Will spent four years as an Engagement Manager at McKinsey & Company eight years as a Submarine Officer in the U.S. Navy. Will also graduated from Harvard and earned his MBA from Columbia Business School. In the first part of this two part segment, Will and host Chandler share advice for pre-MBA consultants interested crafting applications that stand out when applying to top-tier MBA programs. In our next podcast, Will shares advice for MBA students hoping to land a top-tier consulting internship or full time job during or after B school. In this wide-ranging discussion Will and Chandler discuss: Advice for pre-MBA consultants applying to B school, Ways to make applications from consultants stand out from the crowd, Suggestions about how to make your MBA application stand out from other consultants, Ways to complement the traditional consultant skillset, Suggestions for those wanting to explore their passions—and expand their business acumen—prior to business school, Tips for how to combat self-doubt during the MBA application process, In addition to all kinds of great tips and suggestions, Will has also been kind enough to share a free Consulting Skills Self-Assessment module with podcast listeners. Will developed this module with other Umbrex consultants, which helps you rate your consulting skills across more than 50 areas: https://umbrex.com/resources/consulting-skills-self-assessment/
Dr. Yanbing Li, Chief Product Officer at Datadog, outlines how the company has integrated AI and automation into its incident response framework, helping customers manage both traditional security challenges and emerging AI-specific risks.Topics Include:Introduced talk about incident response and CISO liabilityDatadog founded 14 years ago for cloud-based developmentPlatform unifies observability and security for cloud applicationsCurrent environment has too many fragmented security productsSEC requires material incident reporting within four daysDatadog's incident response automates Slack room creationResponse team includes Legal, Security, Engineering, and ProductSystem tracks non-material incidents to identify concerning patternsReal-time telemetry data drives incident management automationOn-call capabilities manage escalation workflowsDatadog uses own products internally for incident responseCompany focuses on reducing time to incident detectionAI brings new risks: hallucination, data leaks, design exploitationBits.ai launched as LLM-based incident management co-pilotTool synthesizes events and generates incident summariesBits.ai suggests code remediation and creates synthetic testsSecurity built into AI products from initial designPrompt injection prevented through structured validation approachSensitive data anonymized before LLM processingEngineering and security teams collaborate closely on AILLM observability becoming critical for production deploymentsCustomers need monitoring for hallucinations and token usageDatadog extends infrastructure monitoring into security naturallyCompany maintains strong partnership with AWSQ&A covered Bits.ai proactive capabilities and enterprise differentiationParticipants:Yanbing Li – Chief Produce Officer - DatadogSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon/isv/
Broadcast on May 15, 2024, Bill English and Carmen LaBerge discuss working cross-generationally. What happens when a younger person manages an older person? Bill and Carmen discuss this question. What happens when inexperience leads experience?
Kansas State basketball announced on Wednesday that 6-foot-9 transfer Achor Achor had departed the program, seemingly another blow for Jerome Tang's program, while the K-State football program tries to keep the portal in its favor. This edition of the Powercat Podcast features GoPowercat.com publisher Tim Fitzgerald, and GPC's Ryan Gilbert and Cole Carmody. The Powercat Podcast is part of the 247Sports Podcast Network at Megaphone.fm. Follow @GoPowercat on Twitter Sign up for GoPowercat VIP access and get your first month for just $10 PLUS instant FREE access to Paramount+! Make sure you subscribe to the Powercat Podcast at your favorite podcast provider, including Apple, Spotify or Amazon. Are you subscribing to the GoPowercat YouTube channel? Come check out our original programming at YouTube.com/GoPowercat To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
Gordan Dillard is behind one of the biggest stars in the world, Doja Cat. From growing up in music to managing a megastar, he's seen it all. He shares stories on what it takes to manage artists, the lessons that shaped his CEO mindset, and how he navigates the highs and lows of the industry. If you think you're going to get rich overnight in the music industry, run the other way. No shortage of ounces of gold on this episode. Shoutout our folks at JM Bullion: https://www.jmbullion.com/?utm_source=podcast&utm_medium=link&utm_campaign=business_untitled Neither the information, nor any opinion contained in this podcast, constitutes an offer to buy or sell, or a solicitation of an offer to buy or sell securities or other financial instruments or to participate in any advisory services or trading strategy. Nothing contained in this document constitutes investment, legal or tax advice or is an endorsement of any of the investments/companies mentioned herein.
Stephen oversees Baldi Management Group (BMG), an airport concessions and management consulting company that manages restaurants in Reagan National Airport, JFK International Airport and Dulles International Airport. Established in 2008, BMG operates various food and beverage outlets, including franchises like Dunkin’ Donuts, Potbelly, and Smashburger. Stephen is an alumnus of Georgetown University, where he was a Community Scholar and student-athlete. He attributes his success to mentorship and now mentors young people, aiming to provide growth opportunities within his company. As founder-led company, Stephen has formed connections with other DC-based founder-led restaurants like Founding Famers and Timber Pizza as well as with larger national brands. About 15-20% of BMG's customers are employees from the airport itself. Stephen is a strong advocate of mentorship and helping employees grow and advance within an organization, even if it means the employee leaving the organization for a better opportunity. QUOTES “My commitment to making meaningful connections with people comes from way back then when I was forced to do it, not only because of who I am but my circumstances and I've tried to carry that out through my career and my life.” (Stephen) “There's something different about a founder-led company, because you've built it.” (Stephen)“Airports are a wonderful place to work. Once you end up in this ecosystem, it's hard to walk away.” (Stephen)“(In airports), the passengers are dynamic. We get to meet and connect with them all. We have the privilege of participating in whatever journey people are on every day and the following day, we get a whole new group of people.” (Stephen) “The (airport concessions and restaurant industry) is about an $8 billion a year industry nationally but the industry is controlled by about 20 key companies. It's a small ecosystem.” (Stephen) “Operating a streetside restaurant versus a restaurant in an airport is a completely different sport. The speed, the requirements, the logistical challenges (of being an in airport), all of our crewmembers have to go through background checks. Unless you're a serious player, you're not trying to participate in airports.” (Stephen) “We encourage our crewmembers just to meet people where they are. It may be the 50th time you've welcomed someone to our restaurant but it's the first time you've spoken to the person in front of you. You should be additive to their experience and not add additional stress or complications.” (Stephen) “We welcome the chaos. When it's raining and snowing outside and your flights are delayed, we kind of welcome that because that means we get to hang out with you a little bit longer.” (Stephen) “If I bring in someone as a front line worker who's pouring coffee, if they're still pouring coffee in three years, both them and the organization has done something wrong. We want to scale people up.” (Stephen) TRANSCRIPT 00:01.9900:01.99vigorbrandingHey folks, welcome to Fork Tales, and I’m excited. Today’s guest is Stephen Baldi He’s the founder and president of Baldi Management Group. Baldy Management Group is an airport concessions and management consulting company. It’s a mouthful there. ah Manages concessions in Reagan National Airport, JFK International Airport, and Dulles International Airport. Stephen, welcome to Fork Tales, and thank you so much for joining us.00:25.82Stephen BaldiMichael, thank you for having me. I’m looking forward to the conversation.00:29.01vigorbrandingSo for those that don’t know, all of these are located in the sort of DC Metro, Baltimore or down at DC Metro area, right?00:36.21Stephen BaldiCorrect.00:37.04vigorbrandingYeah.00:37.19Stephen BaldiYeah, even though Philadelphia is my hometown, I’ve been in Washington DC for almost 30 years. um So this is home base for us.00:46.37vigorbrandingyeah Well, you you you know, I have a little trick question because that was going to be my first question. Are you still a Philly sports fan? I mean, do you bleed Eagle Green?00:53.03Stephen Baldiif If you cut me, it would be nothing but green. I live in Washington, DC.00:56.48vigorbrandingOK, beautiful.00:57.88Stephen BaldiMy heart is in Philadelphia.00:59.81vigorbrandingBeautiful, beautiful. Wow. There’s, there’s guys, I don’t even know what they call themselves these days. these’s The commanders, the Washington football club.01:04.91Stephen Baldioh The Washington football team, they’re all.01:05.40vigorbrandingI mean, they’re just, yeah. Yeah. Yeah. Just, it’s irrelevant. It’s irrelevant.01:10.11Stephen BaldiYeah, Michael, my family would disown me if anything other than my ah zip code changed as far as my hometown affiliation.01:10.06vigorbrandingSo that’s fantastic. Hey, it’s awesome. You got to bring, I had a gentleman come in, uh, from, uh, Oregon last week to speak to a bunch of advertising agencies from North America. We hosted them in Philadelphia and this guy was so excited. He was, he, he, he came from there, but he was Philly through and through. So everything in his presentation tied back to a Philly icon, something about Philadelphia that was iconic. And, you know, ah in our company, we’re,01:44.34vigorbrandingWe’re very proud that we’re an independent advertising agencies. We have an agency called Vigor and an agency called Quench. Vigor’s restaurant branding. Quench is food and beverage marketing. And the whole thing was around independence and how it’s how important it is.01:57.06vigorbrandingAnd he had all these great icons from like Nick Foles to, ah you know, ah Mike Schmidt to the Fanatic to, I mean, Will Smith.02:07.11vigorbrandingI mean, he just went through all the Philadelphia stuff, you know, the Liberty Bell and everything else. and So it was cool. It was cool.02:11.77Stephen Baldium I love it. I’ll tell you an interesting story about Nick Foles. So I had a really good feeling about our Super Bowl run, even though you know Carson Wentz, who was leading as the MVP that year, went down. And the Friday before the Super Bowl, something told me to go online and buy a Nick Foles autograph helmet.02:33.57vigorbrandingWow.02:34.10Stephen BaldiAnd I did. Now, I did not expedite the shipping, Michael. So it was not in my possession on Monday after we had won the Super Bowl. And many of my friends said that helmet’s never going to show up, but it did.02:47.65Stephen BaldiSo I bought it for $99.02:47.77vigorbrandingThat’s awesome.02:49.77Stephen BaldiAnd I can tell you, it’s it’s worth a lot more than that.02:51.92vigorbrandingThat’s awesome. Yeah, it’s worth a lot to people in Philadelphia. So it’s fantastic. And the pride of that city runs deep. So alright, so tell us about Baldy enter Management Group and what it does what inspired you to get into the airport concession games. I mean, you started I think in residential property, right?03:06.90Stephen BaldiI did. I started in residential property management in 2002. And I started in airports in 2005. And it was all kind of serendipitous. I had a really ah prickly history before starting in 2002.03:23.22Stephen Baldiat Kettler Management, which managed tax credit properties, but also Class A luxury communities.03:29.04vigorbrandingOkay.03:29.23Stephen BaldiAnd I had a tenant coming to my office. And she said, Steven, I see you engaging with the residents and how you handle issues. And I think you should be doing more. And I thought to myself, like this woman doesn’t know me.03:39.92Stephen BaldiYeah, I just fixed her fireplace. But who are you to come in my office and tell me what I should be doing? And at the time, I was making $22,000 a year with a Georgetown degree. And the job that they wanted me to interview for paid $85,000 a year.03:54.21vigorbrandingwow03:54.39Stephen BaldiSo as you can assume, Michael, goal I took the interview, I got the job. And so for three years, I worked in development for Westfield, which most people know as shopping mall developers, they have an airport division.04:05.82vigorbrandingHmm. Ah.04:07.99Stephen BaldiAnd so I was responsible for the redevelopment of national airport here in Washington, DC from 2005. to 2008. And then I leveraged a relationship with OTG Management, which has a very large presence at Philadelphia International, um into a joint venture relationship and actually launched the company, BMG, in 2008. And two thousand and eight and it’s we’ve not looked back since.04:31.36vigorbrandingThat’s fantastic. you know It’s funny. I really i don’t know you. we’re We’re really talking for the first time. I can tell right away, like youre you have a positive attitude, and I can tell you’re engaging. And so I could see how someone would see you in action and be like, hey, you know you you could do more. like You can be a part of something bigger. And it’s obviously what’s happened, which is it’s awesome. I’m a big proponent of attitude. I mean, i I love to know where people went to school. I mean, if you if I interview you, I want to see your brains on the table.04:58.39vigorbrandingBut I really want to know what your personality is like. I want to know about your attitude. I want to know ah how ah how much of a ah person you are that wants to win and be engaging and help people. And it’s ah like it comes through with you right away.05:09.91vigorbrandingAnd that’s ah it’s cool.05:10.18Stephen BaldiI appreciate that.05:11.03vigorbrandingnow it’s it’s05:11.32Stephen BaldiYeah, i’ll I’ll take it back if you if you want me to. So ah back in 1988, I was turning 13 and I begged my mom for a pair of Air Jordan sneakers.05:24.58Stephen BaldiAnd you’ll remember when Gordon’s first came out, ah they were the first shoe over a hundred dollars.05:25.72vigorbrandingOh, yeah.05:29.85vigorbrandingOh, yes, they were.05:30.36Stephen Baldiyeah I grew up in a upper lower class household and it was a stretch for my mom to purchase these shoes.05:31.49vigorbrandingYep.05:37.09vigorbrandingMm hmm.05:38.21Stephen BaldiBut I begged her and I begged her and I begged her and and she ended up buying them for me. And she said, you know, I just want you to be safe. Well, you probably can assume where the story goes. Within like a month of getting these sneakers, I was an attempted robbery, and I acted very violently to defend myself, and it resulted in me getting expelled from the school that I was at.05:59.94Stephen BaldiAnd as a punishment, ah rather than letting me play basketball for the entire summer, my mom forced me to go to the reading math and basketball clinic at Friend Central, which is a very prominent independent school on the main line of Philadelphia.06:14.39vigorbrandingMm hmm.06:14.96Stephen BaldiAnd that decision changed my life. um I went from living in a predominantly all-Black neighborhood to a private school that I was the only Black male in my class.06:25.11vigorbrandingWow.06:25.74Stephen BaldiAnd what it did was it changed my perspective of what was accessible. like I had never seen a computer before.06:31.75vigorbrandingRight.06:32.14Stephen BaldiAnd at this school, there was in a computer lab where we could sit down and navigate things.06:34.40vigorbrandingYeah.06:36.15Stephen BaldiAnd so going to Friends Central, having my mom make that leap of faith changed my trajectory in many ways. I matriculated from there to Georgetown University here in Washington, DC, which is how I got.06:48.20Stephen Baldito Washington DC. So I am a super Philadelphia sports fan, because not only am I from Philly, but Allen Iverson was my classmate at Georgetown University.06:51.93vigorbrandingThat’s awesome.06:55.50vigorbrandingIs that right?06:56.61Stephen BaldiYeah, we were the same class.06:56.89vigorbrandingWow.06:57.61Stephen BaldiAnd so, yeah, very cool.06:58.33vigorbrandingThat’s so cool. Yeah.07:00.38Stephen BaldiAnd so maya my commitment to making meaningful connections with people comes from way back then when I was forced to do it, not only because of who I am, but my circumstances.07:00.74vigorbrandingAI. It’s legendary.07:12.75Stephen BaldiAnd I’ve tried to carry that out through my career and my life.07:15.84vigorbrandingThat’s fantastic. what a great That’s great. That’s a great story. you know it’s like It’s funny that on the Air Jordans, at that time, when they came out, and I can follow you on that. i know you You nailed it. You said the first sneaker that was over $100. My dad had ah this like mom and pop retail sporting store. We sold mostly like hockey stuff. We were from Hershey, Pennsylvania.07:35.39vigorbrandingAnd I was working in a store in in Camp Hill and outside of Hershey. It’s up in the West Shore, they call it. Anyway, long story short, I was in the mall and we sold some sneakers and the Air Jordans came out and we had them on the wall.07:48.37vigorbrandingAnd it was like, it was insane. $100 for a pair of sneakers.07:52.08Stephen BaldiYeah.07:52.28vigorbrandingAnd I mean, like, whereas I’ll say the average then was probably like on the high end was probably like 50, 55.07:57.40Stephen BaldiYeah, for sure.07:58.58vigorbrandingAnd this went right to 100. And it was funny, my dad, maybe that’s where I started learning about, and I really did learn a lot about marketing, working in retail, because you have to talk to people, you have to sell. And I think that’s the most important skill a person can learn. Communicating with people and learning how to sell, like, you know, at least present yourself, right? So I put these sneakers at the very top. I said, dad, you know what? ah I said, everybody wants the Air Jordans. Most people can’t afford them.08:21.42vigorbrandingbut everyone wants to come and look at it. So I always sell them the white, the white, men’s the body they’re like but you know, so for every one Air Jordan, I saw, I used to sell like 30 other pairs of shoes.08:25.49Stephen Baldiah yeah08:30.65vigorbrandingYou know what I mean?08:31.05Stephen BaldiIt’s been up in the store. It’s like a newspaper. People don’t necessarily want just the newspaper, at least the retailer does it, but they come in to buy the newspaper and then they buy the water, the soda, the candy.08:33.13vigorbrandingThat’s right.08:39.73vigorbrandingThat’s right. yeah I lured them in with the Air Jordans. I think we had like five parrot the most. I mean, we couldn’t afford, you know, it’s a little mom pop store.08:46.41Stephen BaldiProbably two sizes.08:47.56vigorbrandingYeah, right. That’s exactly right. So that’s funny. So okay, you talked about sports and and and you know, Philly and all that you you pride yourself on um being a local company and playing in front of the home crowd.08:58.99vigorbrandingTalk a little bit about the the local connection in DC that you have.09:02.34Stephen BaldiYeah, so I’ll tell you, when you fly into most airports, what people don’t automatically see, but being a former developer, I understand that any airport authority, when you land in their airport, they want you to know what city you are in.09:18.24Stephen BaldiSo national brands are extremely important. So you’ll have your Dunkin’ Donuts. You’ll have your Pop-Belly’s, which are ah franchises that we operate.09:22.12vigorbrandingMm hmm.09:25.89Stephen BaldiBut every airport wants you to have a sense of place. So when you fly into Philadelphia Airport, you’ll have a Jim Stakes, because that’s you know historical to that region.09:34.38vigorbrandingYeah.09:34.93Stephen BaldiWhen you fly into National Airport here, or Dallas International, you’ll have your South Blocks, which is an ASE base. com concept here in the DC.09:45.49Stephen BaldiYou’ll have Ben’s Chili Bowl, which has been around since the 60s.09:45.90vigorbrandingMm hmm. Mm hmm.09:49.41Stephen BaldiAnd so we’ve prided ourselves from identifying and connecting with other founder-led brands, because I’m a founder. And nothing against a hired gun.09:56.93vigorbrandingMm hmm.09:58.81Stephen BaldiI know they are often effective at their job. But there’s something different about a founder-led company because you’ve built it.10:06.95vigorbrandingYeah.10:07.27Stephen Baldiit probably has more ah meaning to you behind just the bottom line um results that you drive. It’s personal.10:15.52vigorbrandingYeah.10:15.69Stephen BaldiAnd so we’ve developed very deep relationships with companies like founding farmers, with timber pizza, who are all local based companies here. And we expect to continue to grow it, not just in this region that we’re in, but as we grow into other markets to do the same.10:30.68vigorbrandingYeah, that’s that’s fantastic. And you nailed it. I mean, like, I’m a founder, I’m an entrepreneur. And you know, and ah again, wonderful folks that that work with me, I’m very, very, very lucky. But you know, for for most people, it’s their job, you know, their career, and and hopefully there’s a sense of of a family and a real relationship.10:49.53vigorbrandingBut for me, it’s my life. I mean, i am I am defined personally by this, which is probably pretty shallow.10:51.05Stephen Baldiright10:54.86vigorbrandingI mean, i mean look, um I love my daughters. I’m a dad. I’m ah a husband. I love my family with all my heart, but I feel like I’m defined by my company and the what I’ve built. and and all of that And I just, you know, so again, I don’t know if that’s a bad thing or a good thing or whatever, but it’s just, it’s ah it’s a lot deeper, right?11:11.93vigorbrandingWhen you found something and ah it’s it’s a lot deeper, everyone thinks it has to do with like money and stuff, and it really doesn’t.11:12.49Stephen BaldiRight. For sure.11:17.73vigorbrandingIt’s a it’s really about, you know, sort of like your life’s life’s work. and You know, you know, I get I get the most excitement out of seeing the growth of the folks in the company. ah It’s great to see the brands grow and the companies grow.11:30.42vigorbrandingBut I really get a kick out of of seeing the folks that have been here a long time and and all that. So anyway, that’s just that’s me.11:35.91Stephen Baldiright11:36.26vigorbrandingBut I just I totally I totally concur with what you’re saying as far as the founder led. I mean, that’s that’s fantastic.11:41.40Stephen BaldiYeah, at some point as a founder, you most likely had to put something at risk that meant something to you.11:47.14vigorbrandingYeah.11:47.50Stephen BaldiWhether it’s personal guaranteeing, first leverage to build the company or, you know, having to bail it out because you run into a pandemic, which we all face back in 2020.11:47.75vigorbrandingOh, yeah. Yeah.11:55.18vigorbrandingAll right.11:57.80Stephen Baldium Oftentimes you can’t just walk from that business and matriculate to another W2 position because this is yours. And so I love when I can connect with founders.12:04.69vigorbrandingYeah.12:07.41Stephen BaldiI’ll work with non-founders also, but there’s something unique about the journey we’ve all been on.12:09.54vigorbrandingSure.12:11.88vigorbrandingYeah, absolutely. So let’s let’s talk a little bit. I just so folks know, I mean, what’s really cool about this conversation is I, ah you know, with vigor, we work with restaurant brands, right?12:22.32vigorbrandingSo we’re very familiar with restaurant brands. And you you have brands like Potbelly, Smashburger. You said founding farmers soon to come. ah Timber Pizza, Dunkin, I mean, some some household names.12:33.94vigorbrandingI don’t know if I’m um yeah any ants.12:34.26Stephen BaldiOn the end, don’t forget on the end, this is what else we have.12:35.99vigorbrandingNo, I can’t actually. Yeah, we actually worked on any answers. We have an agency called quench that a branding agency, Food and Beverage, that that actually worked with Auntie Anne’s because they started here in Lancaster.12:40.96Stephen BaldiOkay.12:45.88vigorbrandinghu Yeah, and I got to meet Anne Byler in the beginning.12:45.98Stephen BaldiThey did.12:48.81vigorbrandingSo, Auntie Anne is actually a person and she’s a wonderful lady and It was a really really awesome to meet her and and and what a she was so she’s a very philanthropic lady very very ah ah Generous and very successful very so she’s got a phenomenal story as well. But so yeah, I certainly won’t leave the auntie hands out But you so you have all these great brands um Talk a little bit about I mean, you know, you said somewhere founded by they you know the founders and all that what’s it like to to manage all these different brands and13:18.00Stephen BaldiI’ll tell you, it’s a dynamic environment. Airports are a wonderful place to do business. Again, I share with you briefly how I matriculated into them, but once you end up in this kind of ecosystem, it’s hard to walk away.13:33.35Stephen BaldiWe get the privilege of serving the traveling public every day. And what’s special about that are the passengers are dynamic. There are people who are going on business trips. There are people who are going on vacations. There are people who are going to be celebrated and there are people who are going to, you know,13:51.28Stephen Baldiusher people off into a transition of life. And we get to meet and connect with them all. And so I tell our crew members that we have the privilege of participating in whatever journey people are on every day.14:03.68Stephen BaldiAnd then the following day, we get a whole new group of people coming through.14:06.48vigorbrandingyeah yeah14:07.36Stephen BaldiSo that’s dynamic in the industries are small. I will tell you it’s about a $8 billion industry nationally in the United States, food and beverage and airports.14:14.57vigorbrandingYeah. Yeah.14:19.40Stephen BaldiBut the industry is really controlled by about 20 key companies. And within those 20 companies, you probably have 50 total key players.14:23.32vigorbrandingyeah14:27.50Stephen BaldiAnd so we know each other. you know You typically don’t leave the industry. Your business card may change. So you may go from company to company, but it’s a small ecosystem. And so I’ve enjoyed being in the industry now.14:40.58Stephen Baldi18 years. I started when I was two. ah But it’s a buy it’s been an extraordinary 18 years, except for some of the challenges like COVID. But you know for the people who were able and blessed to push through it, I think we have a different perspective on what we can be and what we should be in the businesses that we lead. To your point,15:00.50Stephen Baldium being defined by your business is not necessarily shallow, but there’s levels, there’s there’s depth to what we do.15:08.62vigorbrandingYeah.15:08.91Stephen BaldiAnd I’ve been fortunate enough to be able to swim in those depths ah for many years.15:14.41vigorbrandingThat’s awesome. We’ll get to COVID in a second, but I want to go back to airports. ah I’ll say, fortunately or unfortunately, I’m a customer. I’m in an airport every single week. So when you’re describing the people you see there, it’s like, yeah.15:21.70Stephen BaldiAwesome.15:24.71vigorbrandingI mean, you know there’s it’s every single walk of life. Everyone seems to have a higher level of stress.15:30.65Stephen Baldiyeah15:30.77vigorbrandingEveryone’s in a hurry, even when they’re not, or even worse, if someone’s really not in a hurry and they’re walking slow in the airport, that can actually be more frustrating and stressful. but ah So how do you how do you deal with that chaos? I mean, you got all these people that are amped up and nervous and they have anxiety or whatever, and then all of a sudden you’ve got to serve them and take them, you know, and represent these great brands and and and actually make the stuff and and in a and a fast time because they’re always running late, even if they’re not, they just think they’re always stressed.15:56.04Stephen BaldiRight.15:59.20vigorbrandingTalk about airport concessions. Talk about that chaos.16:02.08Stephen BaldiYeah, so you meet people where they are. And I will tell you, operating a street-side restaurant versus an airport, it’s a completely different sport.16:09.79vigorbrandingI cannot imagine.16:10.73Stephen BaldiI tell ah these founder-led companies when they’re thinking about matriculating in the airports, I tell them you know it’s like playing high school varsity basketball.16:10.80vigorbrandingyeah16:19.70Stephen BaldiAnd then you get drafted to the and NBA, like the speed, the requirements, you know, we have to go through the logistical um challenges of having every box that comes into your restaurant scan.16:20.40vigorbrandingYeah. Yeah. Yeah.16:31.21Stephen BaldiLike Cisco’s not pulling up to our back door and delivering our ground beef for Smashburger.16:31.53vigorbrandingYeah.16:34.05vigorbrandingRight.16:35.85Stephen BaldiLike it’s going through an X-ray, just like your luggage is.16:38.86vigorbrandingYeah.16:39.39Stephen Baldium All of our crew members have to go through a 10 year federal background check.16:44.03vigorbrandingSure.16:44.19Stephen Baldium There’s complexities to the business, which are to our challenge. But to me, it’s also kind of to our benefit, Michael, because it reduces my competition. Because unless you’re a serious player, you’re not trying to participate in airports.16:54.14vigorbrandingMhm.16:56.81Stephen BaldiAnd so for me, understanding those barriers and be able to navigate them are great. But from a day to day operation standpoint, We encourage our crew members just to meet people where they are.17:07.93Stephen Baldium It may be the 50th time you’ve welcomed someone to our restaurant, but it’s the first time you’ve spoken to the person that’s in front of you. And again, you don’t know if they’re going on vacation or they’re going to a celebration of life to send a family member home.17:16.31vigorbrandingright17:22.96Stephen BaldiRegardless, you should be additive to their experience and not adding additional stress or complications. Just try to deliver them fast, friendly, exceptional,17:34.09Stephen Baldiservice because that’s our standard. That is our vision for the company, which is being exceptional is our standard. It’s not something that happens intermittently.17:42.84vigorbrandingAll right.17:44.59Stephen BaldiIt happens all the time. And so we welcome the chaos.17:45.78vigorbrandingYeah.17:48.05Stephen BaldiYou know, when it’s raining and snowing outside, even though your flights are delayed, we kind of welcome that because that means you get to hang out with you a little bit longer.17:54.78vigorbrandingYeah. Yeah.17:55.63Stephen BaldiSo as long as we’re not canceling flights, if they’re just delayed, that’s kind of our sweet spot.18:00.01vigorbrandingThere you go.18:00.65Stephen BaldiSo we welcome it all.18:02.58vigorbrandingThat’s awesome. You know, you you said something really interesting. So as I mentioned, Vigor is our agency that that does branding and marketing for restaurants. I know, and it’s not, you know, it’s common knowledge that turnover and and employees in the restaurant industry is like the biggest hassle, right? and Everyone’s dealing with that that turnover. But you just said something. they They have to go through this long, arduous process to get through. So do you find that you have, I’ll say, maybe better better qualified, better quality,18:32.38vigorbrandingah team members in your restaurants?18:34.64Stephen BaldiI would tell you that our hourly and even our salary leadership ah on some levels, they’re more committed because it is a personal investment to get through the process.18:39.98vigorbrandingMm-hmm.18:45.54Stephen BaldiAnd so, you know, typical food and beverage turnover is anywhere from 100 to 150%. And only ours is closer to like 30.18:51.64vigorbrandingRight.18:54.91vigorbrandingthat’s hey That’s fantastic. I never thought that that would have never dawned on me that that would be ah an unfair advantage. you know It’s funny, like yeah I was telling someone the other day, you know the higher the barrier to entry in business, actually the better the business is because you don’t have just everybody and anybody competing.19:12.66vigorbrandingSo you you have a higher barrier of entry.19:13.25Stephen BaldiCorrect.19:15.58vigorbrandingum And with that, you have you sort of have ah have a capture to a degree ah group of people, right? ah But the one thing that is interesting, I think if I remember correctly, I think there’s like 30%, I’ll say of ah if it’s a Dunkin Donuts on the street corner, 30% of their their ah customers will probably repeat, right?19:35.43vigorbrandingah you You are not, I mean, you know you might have the same business guy that flies every Thursday out to you know wherever,19:37.58Stephen BaldiNo?19:40.80Stephen Baldiwe have We’ll have our Michaels.19:41.81vigorbrandingYeah, yeah, yeah, yeah, yeah.19:42.16Stephen BaldiWe have our Michaels.19:43.59vigorbrandingI’ll hit your place and at the airport get a coffee on the way out, but that’s it. Yeah, that’s it. So that’s.19:48.43Stephen BaldiI will tell you, though, we do have outside of the the traveling public, we do have recurring customers who are the people who work at the airport. I mean, at National and Dulles Airport, you get anywhere from five thousand to ten thousand employees that are there every day.19:56.97vigorbrandingNo, that makes sense. Sure.20:03.65Stephen BaldiAnd so ah they are also extremely important to us.20:03.75vigorbrandingMm hmm. Hey, they got to eat and drink, right?20:07.86Stephen BaldiThey got to eat and drink and they have to do it fast.20:09.70vigorbrandingRight. That’s right.20:10.84Stephen BaldiWell, we have different incentives to get them in and out, but they are our recurring customers and they’re about 15 to 20 percent of our business.20:15.10vigorbrandingYeah, that makes sense. Hey, going back to the old mall days that I was talking about the sneakers, I sold a lot of sneakers to people that worked in the mall, not many Air Jordans, but a lot of the, you know, a lot of the lower end sneakers.20:22.26Stephen BaldiYeah, for sure.20:27.36vigorbrandingSo, we talked to you hit on earlier and I know we, we inevitably, hopefully one day we, we don’t, and we don’t have to talk about, we always go back and talking about COVID and, uh, you know,20:35.54Stephen BaldiOh, yeah.20:37.21vigorbrandingOne of our companies and our holding company is a company called Varsity. And Varsity does retirement communities around the country, we market retirement companies. Well, that that industry shut down. I mean, no one was going, no one was visiting, and people were sick. It was bad. Restaurants, another one of our our agencies, right? We marketed restaurants. No one was going. It was basically shut down. you know Your hospitality Uh, and your restaurants, I mean, and your travel, I mean, you’re, you’re combining it all and how, talk about that a little bit.21:06.75vigorbrandingI mean, you were hit from both ends.21:07.11Stephen BaldiOh, I had the privilege of double dipping.21:11.81vigorbrandingYeah.21:11.93Stephen BaldiSo we were in hospitality beverage, but we were also in travel.21:12.41vigorbrandingIn turmoil.21:15.47vigorbrandingYeah.21:16.03Stephen BaldiAnd so I remember very specifically on March 11th, 2020, President Trump came on television and he announced a 30-day travel ban to Europe.21:27.16vigorbrandingMm-hmm.21:28.65Stephen BaldiAnd at the time, ah most people only thought about the impact of air traffic travel to Europe, places like London, Paris.21:37.58vigorbrandingright21:38.31Stephen BaldiBut I anticipated that this was really the big moment for our industry.21:43.00vigorbrandingRight.21:43.21Stephen BaldiI know a lot of people associate kind of their aha moment with COVID becoming a significant thing when the NBA shut down and more importantly, when the NCAA tournament shut down.21:53.85Stephen BaldiBut that announcement on March 11th signified for me that things were about to change for my business.21:58.60vigorbrandingYeah.21:58.72Stephen BaldiNow, I didn’t know it was going to be 18 months.22:02.21vigorbrandingRight.22:02.55Stephen Baldium But within about two weeks, we lost 85% of our top line revenue. And so on March 18, we shut the company down for 18 months. um And it was a challenge to what we talked about earlier, where a lot of my identity was tied up in this company that I built.22:20.39Stephen BaldiWell, there was no company to have an identity he tied to. And so for me as a leader, It really pushed me during that time to redefine who I was in that moment and who I was going to aspire to be if we were privileged enough to come out of it. And we did. We’ve come out very strong, stronger than actually we went in. um We actually sold 35% of the business last year to some strategic, but then also some individual investors. And so I’ve had the privilege of surrounding myself where before I was the only voice in the room and now there are many.22:55.69vigorbrandingRight.22:55.77Stephen BaldiAnd it presents some unique challenges, but also some extraordinary opportunities for me to low to learn and grow from other individuals and institutions that have built companies to scale, not all in food and beverage, many not.23:10.17Stephen Baldium But it’s really given me the opportunity to become a better leader um and to take our company into the next five to 10 years of what we will be.23:20.35vigorbrandingThat’s fantastic. you know i the the The COVID obviously affected everybody. It affected everybody in different ways. and like For us for a business, it was and it was really interesting in that you know because we have several different agencies in our holding company, it was sort of a little bit of a like a mutual fund where one or two stocks could be really down, but then others can be up. Our CPG agency, Quench,23:40.72vigorbrandingyou know we’ We’re doing we’re doing brands national brands like you know Sunmade Raise and Stark Institute. To me, COVID, to to that to that company and those brands, COVID was like the greatest sampling program in the history of Earth. i mean If you put it in a package back then, it was on a shelf. People bought it. They stuck it in their pantries. They ate it. They bought more of it. i mean They couldn’t get enough of it. i mean It was just ah an insane time.24:01.94vigorbrandingfor those companies. and then the other the The negative side obviously was the restaurants and everything else. i mean It’s a really interesting time. and and you know You said about how you it can define things. the other thing One of the other things we did was we took adversity. We had all these CEOs that were like, what is everyone doing? i mean like you you know This just happened. It was unprecedented. What is everybody else doing? so We thought, well,24:23.89vigorbrandingAll right, we’re not making i mean and and again it’s not we’re not making revenue businesses down, but we still have these relationships. They’re our clients. So what can we do? So it wasn’t my idea, but one of our guys said, hey, let’s create sort of a round table. of that And our agency is called Varsity. So we called it the Varsity Round Table. So we got all these CEOs that were just like,24:41.34vigorbrandingWhat’s everyone doing? And they were able to talk and it was so successful that we did it the next week. And then they talked more and then more and more CEOs jumped in. They weren’t even our clients and became this open source sharing that has now been, we are on about, I think it’s like 250th.24:58.49vigorbrandingroundt We’ve been doing them every week since the first month of COVID.25:04.38Stephen BaldiWow, impressive.25:05.19vigorbrandingAnd what’s done for a company, for us, i mean again we don’t make any money from it. And it wasn’t about that. It was just a place for people to really vent and help. And now we have speakers come in and talk, and everyone’s obviously well beyond COVID.25:16.71vigorbrandingBut it’s really allowed us to be a thought leader and assist these folks. And you know at the end of the day, it’s what it’s all about. And I know a big thing for you is is mentorship, right? I mean, you know talk about giving back. you want you Do you want to talk a little bit about that?25:27.81Stephen BaldiYeah, I’ll talk about that but I’ll also talk similarly to your roundtable so in February of 2020 I had the privilege of joining the organization YPO, which is Young President Organization, which is very similar to what you define there’s 35.25:42.82Stephen Baldi1,000 YPO members globally. And it’s really for business leaders who have decided that they want to walk towards betterment as a person, as a leader, as a family member, as someone contributing to their community in partnership with other leaders.25:58.55Stephen BaldiAnd so I am in the Washington DC Baltimore chapter here ah in the region.25:58.93vigorbrandingMm hmm.26:04.18Stephen BaldiAnd I’m in leadership. And I can tell you that organization was really critical in me navigating everything that I had to go through ah during COVID.26:14.98Stephen BaldiNow, we didn’t we didn’t meet weekly, um but we do meet monthly in a small group of seven to 10 people, and we have forum.26:15.26vigorbrandingSure.26:19.82vigorbrandingMonthly forum.26:22.81Stephen BaldiAnd, oh, there you go.26:22.85vigorbrandingI didn’t know I’m i’m YPO, too. I didn’t know your IPO. Yeah, I’ve been.26:25.92Stephen BaldiYeah!26:26.21vigorbrandingYeah.26:27.01Stephen BaldiSo YDO is really what sustained me during COVID.26:27.03vigorbrandingSo Oh.26:29.86Stephen Baldium And I’m privileged to be on the ladder now in leadership.26:32.72vigorbrandingDo for you.26:35.01Stephen BaldiAnd so, yeah, as far as mentorship, when I started the company, you know it was a priority for me to give opportunity to underrepresented populations. um Now, as I started to grow the company, my focus started to turn inward, Michael, if I’m being honest. And you know the beginning of 2020, it was difficult for anybody to tell me that I wasn’t the shit. I built this company from zero to something much larger than I had ever aspired to as a young person.27:04.34vigorbrandingRight.27:06.68Stephen Baldium But COVID took all of that away.27:08.81vigorbrandingYeah.27:09.14Stephen BaldiAnd so what it reminded me of is that there was a mission that I started this company with. And it was something that I needed to recommit to when we reopened.27:19.90Stephen BaldiAnd so now um we’re really pouring into our crew members um When I hire someone, specifically, let’s take Dunkin Donuts.27:30.76Stephen BaldiIf I bring in someone as a frontline worker that’s pouring coffee, if they’re still pouring coffee for us in three years, both them and the organization has done something wrong.27:34.59vigorbrandingMmhmm.27:41.17Stephen Baldium We want to scale people up. It is not cost effective for us to have people in the same position for multiple years. So if we’re not scaling someone up to take on additional responsibility inside our company and sometimes even outside of our company, then we’ve done something wrong. you know My mentor told me a good leader ah expects or wants people to leave. A great leader expects them to.28:08.64vigorbrandingYeah.28:09.01Stephen BaldiAnd so either they’re leaving the position that we’re hiring them for or they’re leaving to go to another organization. But either way, we have to invest in our hourly crew members because we can’t afford not to.28:20.86vigorbrandingYeah.28:21.76Stephen BaldiAnd so that’s something that we really communicate out and share out. to our community and our organization and people know that we’re gonna invest in them in ways that other companies might not to and we feel like that gives us a competitive advantage and as a leader it makes me feel a good about not only our bottom line results but also the success that we can feel. I have a manager who’s been with us for eight years.28:46.57Stephen BaldiHer name is Marta. And she started as a single unit manager. And now she’s a multi-airport director.28:53.24vigorbrandingawesome.28:53.39Stephen BaldiAnd to see her growth and to understand the impact that that has has had on her family is tremendous. And I want to do that a hundred times over.29:00.50vigorbrandingSure.29:00.79Stephen BaldiAnd I have the privilege of being able to do that as a leader of our company.29:01.01vigorbrandingYeah.29:04.70vigorbrandingand And think of it this way, I mean, and that’s what’s so great about this country, I’ll say is like, you were making whatever $22,000 a year, I think you had free room or board or whatever you were managing, right?29:12.60Stephen BaldiI did.29:13.65vigorbrandingSo you you’re probably like, I’m getting by, this is okay. And look, you and you know, obviously, you’re you’re very well educated, you have a great drive and personality, but you you created a a huge company. And that’s, that’s, that’s really super cool, really super cool.29:25.90Stephen BaldiWell, Michael, I can tell you specifically in that first year, 2002, I made $19,117 and 43 cents. I can tell you that specifically because that W2 still sits on my desk.29:36.80Stephen BaldiI have it framed.29:36.84vigorbrandingYeah, yeah.29:37.68Stephen BaldiI look at it every day just to remind me of where all of this started and where now we’ve grown the company to I’m, I’m extremely proud.29:45.15vigorbrandingYeah. And you know, you mentioned YPO and I’ve been very privileged to be in that organization for, gosh, I think at least 20 some years.29:53.06Stephen BaldiSo you joined when you were 17.29:54.45vigorbrandingYeah, no, but yeah, it’s one of those things, is we you know, it used to kick you out when you’re 50. In fact, I did, I got the rocking chair and showed up at the front door.30:02.59Stephen BaldiOh, there you go.30:03.68vigorbrandingYeah, that was the thing. And then they decided to have YPO Gold, WPO and all that. stuff So I stayed in and now we’re like a forum for life. So my guys, we meet once a month and we are together. ah we A lot of it’s virtual because these guys, a lot of it, we’re retired and stuff.30:15.91vigorbrandingSo um I’m old. I mean, the it’s YPO o Gold, but I always say it’s Silent G, you know, YPO old. So, but it’s a, it was the greatest thing I’ve ever done for me.30:26.29vigorbrandingMaybe a better husband, better father, better businessman, a better employer, better ah a friend. I mean, and I i mean that.30:32.27Stephen Baldiand human30:33.29vigorbrandingYeah. It’s just a better human. And I think a lot of people see it from the outside and think it’s all, it’s a bunch of guys didn’t talk about how many cars they have and where they want vacation. It’s not that at all.30:40.24Stephen BaldiIt’s not that it’s a transformational community, you know, having a high trust network is invaluable.30:40.92vigorbrandingYou know, it’s, you know, it’s a, it is, it is.30:47.41vigorbrandingYep. Yeah. Someone’s got your back, right? You can always pick up that phone and call your, one of your folks and just, they got your back. No, that’s yeah.30:54.39Stephen BaldiAnd it’s nobody, and it’s nobody, nothing, never. And to have that level of confidentiality is special.30:57.03vigorbrandingThat’s right. Yep. Yeah. Yeah, that’s that’s awesome. That’s all good for you. I had no idea. That’s fantastic. um So, but now I’m going to do a little ploy here. You got to go and you should go to Austin this year to the food and beverage round table.31:10.60vigorbrandingI mean, if you can check it out, it’ll be, I think it’s in in January, you know, I’ll probably be speaking there, but you should go.31:14.55Stephen BaldiOK.31:16.84vigorbrandingI mean, you know, I’d love to meet you in person. It’d be fantastic.31:18.67Stephen BaldiYeah, I’d love that.31:18.88vigorbrandingAnyway, so could we do,31:20.42Stephen BaldiMaybe we’ll be celebrating a Phillies World Series by then.31:22.74vigorbrandingOh man, you’re making me nervous. um I hope so. I hope you’re right. I hope you’re right. But our company, we do it we do an annual food and beverage trends report every year. We’ve been doing them for like, jeez, 15, 16 years. And so a lot of times we launched it at the food and beverage round table. So it’s always really cool stuff.31:40.96Stephen BaldiAwesome, send me an invite and I’ll be there.31:41.00vigorbrandingum Yeah. All right. Well, definitely. I’ll make sure you get it after this, after our conversation here. So, okay. When you go to a restaurant, you you have a choice between human interaction or self ordering kiosks. I know that, you know, you guys need to be really ah high speed, efficient and all that. What what do you, what do you prefer?31:58.57Stephen BaldiWell, it depends, right? Deploying technology is a strategy that ah should be done with intention and asking the question, and then what, right?32:12.55Stephen Baldium I will tell you a story. So the first time we experimented with self ordering technology was in 2008 at JFK airport terminal five.32:24.65Stephen BaldiAnd we deployed at the time iPads um at our Dunkin Donuts because we thought, you know, technology is moving in this way and it’s fun and it’s cool, but nobody wants to walk up to a counter and order a coffee by pressing buttons.32:29.75vigorbrandingMm-hmm. Yep.32:39.85vigorbrandingMm-hmm.32:44.46Stephen BaldiYou know, communicating to a cashier, ah medium cream and sugar takes about 15 seconds. When you are forcing someone to press hot coffee, then medium, then sugar, then extra sugar, like that’s just, we found that that was a ah strategy that wasn’t ah successfully deployed at that time.32:58.57vigorbrandingwho33:05.34Stephen Baldinow That was back in 2008. I will say trends have matured since then and so there is an opportunity to have self ordering technology at a place like Dunkin Donuts and people have learned to navigate it quickly. um You have hot buttons for certain high usage items and so I say to people all the time because my friends question me, whenever they see an iPad, they assume that that means that that technology has taken someone’s job. And what I try to educate people on is that you know if you deploy technology in a intentional way, in a smart way, it allows you to redirect33:45.29Stephen Baldiwhat you would have otherwise spent on front of house and the back of house.33:46.57vigorbrandingMm33:49.72Stephen BaldiOr maybe you’re deploying it at a ah leadership level that’s multi-unit capable.33:49.78vigorbrandinghmm.33:55.24Stephen BaldiAnd so it’s not necessarily ah replacing jobs, but allowing savvy business leaders to take that investment and redeploy it in other ways. I will tell you that the benefit is you know technology doesn’t call out. Sometimes you have to reboot the system, but it always upsells. It always asks you if you want a dessert and always ask you if you want to package your burger with fries. And so to be able to grow your top line ticket, ah that’s only going to drive bottom line outcomes, which allows a business owner like me to look at expansion, to go into other cities, to be able to bring other people along with us because the business is growing. And so there’s opportunity beyond just taking someone’s order. And so34:40.31Stephen BaldiTechnology is something you have to look at in parallel kind of decision making. But I enjoy it. There’s some concepts that it resonates more significantly than others. But I think there’s a balance and there needs to be a balance of both going forward. I don’t think we’re ever going to have an industry that is exclusively technology or self ordering driven. um And I think you go in with a bunch of assumptions, you understand how your customers respond to it, and then you be agile enough to adjust appropriately.35:08.96vigorbrandingYeah, I mean, it makes a lot of sense. And i I concur. I mean, you know, I don’t want to wait in a massive line, especially from an airport. But, you know, just ordering, pre-ordering and all that kind of stuff isn’t all that funny either.35:19.32vigorbrandingSo it’s just you with that happy balance. You know, I do like talking to somebody and, you know, because I talk a lot, I guess. But plus, I always ask for some ice in my coffee just a little bit. I don’t want nice coffee.35:27.30Stephen BaldiThere you go.35:27.67vigorbrandingSo it’s a little tough to explain to an iPad, you know, so very soft.35:31.57Stephen BaldiTo drop it into a couple of cubes, yeah.35:32.20vigorbrandingWhoops. Yeah. Yeah. I don’t want to burn my, burn my mouth. So now I know you have at least one daughter, correct?35:38.70Stephen BaldiI’d have two daughters and a son.35:39.87vigorbrandingTwo daughters. right All right. Sorry. There we go.35:41.61Stephen Baldi26, 25, and eight.35:41.75vigorbrandingThis will be great then. Wow. Wow.35:45.67Stephen BaldiI started over, Michael.35:45.74vigorbrandingA little gap here.35:46.59Stephen BaldiI started over.35:47.16vigorbrandingYou had a little gap here.35:48.55Stephen Baldihad I had a couple of gap years.35:48.93vigorbrandingA couple of gap years. i well so I have two daughters, 26 as of last week and coming coming up on 29. The reason I bring up these families is you know we all know we love all our kids the same.36:01.78Stephen BaldiNo, we don’t.36:01.79vigorbrandingBut on any but okay but on any given day on any given day, depending on the phone call, depending on the visit, there’s certainly ones that we like other better than others.36:02.97Stephen BaldiNo, we don’t.36:09.94vigorbrandingMichael Alex, it happens it back and forth all the time, just in case you’re listening. Those are my daughters. um36:14.34Stephen BaldiLove it.36:15.04vigorbrandingso you know, we talked about pot belly, we talked about smash burger, we talked about dunking, we talked about timber, we talked about founding farmers, am I missing any any ends?36:25.21Stephen BaldiThere you go.36:27.03vigorbrandingWhich one?36:27.28Stephen BaldiIt’s the end. Yeah.36:27.84vigorbrandingWhich one’s your favorite? What’s your favorite kid there?36:29.64Stephen BaldiMy favorite. Wow. You’re going to force me to say that.36:33.77vigorbrandingYeah, yeah.36:34.15Stephen BaldiWell, I will tell you, because I don’t know if any of our franchisors are going to listen to this part. I love them all equally, and I am privileged to be able to operate them. I will tell you the one that probably um sits deeply in my soul as a person ah is probably Dunkin’ Donuts.36:55.45vigorbrandingNice.36:55.85Stephen Baldiand And I’ll tell you Dunkin’ Donuts because when I was growing up ah in Southwest Philadelphia off of Cobbs Creek Parkway, I had family that lived out by the airport. And in order to get into that area of the city, you have to travel on Cobbs Creek Parkway.37:11.63Stephen BaldiAnd there’s a Dunkin Donuts on the corner of Cobbs Creek Parkway and I can’t remember the cross street, but it’s been there for close to probably 30 or 40 years. I’m 48 and I can’t remember a time when it wasn’t there. And I remember seeing that Dunkin Donuts and thinking how rich that franchisee must be to have that score.37:30.65Stephen BaldiNow I know that owning a single franchise is not necessarily a path to generational wealth, but it did, that Dunkin Donuts did put in my mind like what was possible.37:40.22vigorbrandingYeah, that’s cool.37:40.70Stephen Baldium And so to be able to be now a 14 year franchisee of that brand, um which is our longest franchise relationship, it’s pretty special.37:46.48vigorbrandingSuper.37:50.20vigorbrandingThat’s cool. And you know, I’ll say this from the, from the branding side of the world. Uh, what a phenomenal job. I mean, Duncan’s been around forever. I mean, at one point time it was getting a little tired. It was sort of just fading in the woodwork.38:01.35vigorbrandingAnd we know, I mean, all these brands, I mean, they come on strong. They’re, they’re always started somewhere. There’s this regional thing. And then they become these big brands and is they, they struggle to stay relevant.38:10.04Stephen BaldiRight?38:12.62vigorbrandingRight. And I think Duncan has just done a remarkable job.38:16.08Stephen BaldiWe have, yeah.38:16.24vigorbrandingof staying relevant i mean from their graphic design from their marketing their branding to their advertising and all the cool stuff they’ve done that you did you did they blew it away they they absolutely did and yep38:22.42Stephen BaldiI mean, we had the best Super Bowl commercial in my opinion. I mean, Ben Affleck and J.Lo, they did their thing. And Mark Wahlberg, it like it was it was a beautiful commercial.38:33.65vigorbrandingYeah, and you know, it just shows like when you have passion for something, and those guys certainly have passion for for for that part of the world and ah from the Boston area. I just think it’s it was exceptional. In fact, ironically, we have at at our holding company level, Pavone Group, we have the longest running, okay, this is no kidding, the longest running Super Bowl commercial voting mechanism called spotbowl.com.38:56.66vigorbrandingSo every year we get38:57.28Stephen BaldiOK.38:59.26vigorbrandingyou know, thousands and thousands and thousands of votes from around the world, and people vote for their favorite Super Bowl commercial as it’s being played, as the game is being played. And then the the national media outlets reach out to us, and then we tell them the results.39:13.08vigorbrandingAnd Dunkin Donuts was was certainly a stellar winner.39:13.26Stephen BaldiOK.39:16.02Stephen BaldiIt was and had to be at the top.39:17.26vigorbrandingYeah, it was awesome.39:17.88Stephen BaldiCome on out. Tell me Michael it was at the top.39:19.04vigorbrandingYeah, yeah. It was, well, I’m looking over here at my guy that runs it. it was It was the top one. Yeah, it was, it definitely was.39:24.42Stephen BaldiIt was, it I thought it was.39:25.10vigorbrandingOh, yeah, yeah, yeah.39:25.89Stephen BaldiThere you go. Thank you for, thank you for phoning your friend and getting confirmation.39:26.59vigorbrandingIt was it was awesome.39:29.55Stephen BaldiIt was a pretty special advertising.39:31.41vigorbrandingYeah.39:31.85Stephen BaldiAnd yeah, I didn’t get a chance to order my Duncan jumpsuit, but I’m sure it’s in the mail somewhere.39:36.72vigorbrandingYeah, there you go. there That’s that that everything.39:38.41Stephen BaldiMaybe Duncan corporate will see this and they’ll send me one.39:38.96vigorbrandingAlthough. yeah Yeah, all the merch, everything they did around that was super cool. and the take the outtakes from the39:43.99Stephen BaldiSuper cool.39:46.35vigorbrandingyou know It’s funny too because when it comes to this marketing stuff, like it used to be just a TV spot. and The reason I looked over to ask Dave, Dave’s the guy you spoke to. He’s the one that that kind of heads up this podcast. He’s also the one that really runs Spopple. We’ve been doing this so long that In the beginning, we didn’t know anything.40:03.48vigorbrandingIn other words, they would the game it was all about the game. The game was played. And then people realized, well, people love the commercials. So we never knew, like like you and everybody else, we just sit there and watch the game, cut the commercial. Oh, it’s a commercial for fill in the blank.40:15.61vigorbrandingNow, they release the commercials to us ahead of time.40:15.73Stephen BaldiYeah.40:18.45vigorbrandingThey tell us what it’s about. They send us outtakes. They give us information. Because they realize it, because it’s a couple million dollars for 30 seconds, that they need to get as much juice out of the you know squeeze as much juice out of this as possible so they want to know they put stuff online they do teasers and it’s it’s turned into a an event unto itself and uh we’re really proud to have been a part of it so it’s kind of funny that you brought that up that’s cool stuff all40:39.58Stephen BaldiYeah. Now I will tell you my all time favorite Super Bowl commercial.40:44.35vigorbrandingright uh40:45.67Stephen BaldiNow I remember the star, but I don’t even remember the brand.40:49.95vigorbranding-oh40:50.06Stephen BaldiRemember the the commercial with the kid and the Star Wars mask and he was going around zapping things and he went and he zapped the car and the car started.40:55.24vigorbrandingVolkswagen. Yeah. Yeah.40:58.28Stephen BaldiThat was my all-time favorite more commercial.40:58.46vigorbrandingYeah. Yeah. Yeah. That’s great. Yeah. That was ah that was a Volkswagen spot. That was a fantastic spot.41:03.91Stephen BaldiFantastic commercial.41:03.93vigorbrandingIt was a fantastic. You know, I’ll i’ll tell you mine next. i’m I’m a simp and I, you know, ah the Budweiser commercials and41:11.83Stephen BaldiOh yeah.41:13.17vigorbrandingThere was one though in particular where the guy, you know, he raises these horses and it goes on to be a Clydesdale and it it takes off and the horse leaves and there’s a parade. And I almost get choked up thinking about it.41:24.28vigorbrandingIt was so well done. There’s a parade, the guy standing there to parade and the horse sees him, breaks away, chases him down on the road. Oh my gosh. It was, it was, I had to do a live TV commercial. I had to do a live segment on the news about the the best TV spot and and they they, you know, they played it and I wasn’t expecting them to play it.41:40.60vigorbrandingI’m like, I had tears going down my face.41:42.56Stephen BaldiOh, you got emotional.41:42.51vigorbrandingI’m like, That’s my favorite.41:43.64Stephen BaldiOh, look at you.41:45.41vigorbrandingI still get emotional. i think but i think it I think it was the best all-time i mean story. It was just cute. so anyway That’s right, man.41:50.70Stephen BaldiAnd the best story always wins, Michael. Best story always wins.41:53.25vigorbrandingThat’s right. right yeah Yeah, you know, we always tell people a brand is a promise, ah but you have to tell a story. You have to draw a motion, make them laugh, make them cry, make them feel something about your brand. And that’s how you break through. And it’s always important, you know, a lot of times clients will say stuff, um you know, hey we just want to sell more, we got to do this, we got to do that. And and really it comes down to ah the fact that you’ve you got to do great creative to break through to get people’s attention.42:19.09vigorbrandingSo, well, I have a couple more questions for you and I want to hit them for sure.42:21.03Stephen BaldiOkay.42:22.25vigorbrandingSo now look, ah we talked about the airports you’re in, in the in the in the greater DC area, some of the most, I mean, they’re they’re busy, they’re they’re important, they’re huge. Other airports, I mean, you have great concessions in those airports.42:34.37vigorbrandingOther airports that you think have great concessions in the country?42:37.16Stephen BaldiYeah, I will tell you, Atlanta, one of the busiest airports in the world, definitely in this country.42:42.95vigorbrandingOh yeah, oh yeah. yeah42:45.86Stephen Baldium And then Houston, Orlando, Chicago, Charlotte, these are all markets that we kind of look at.42:49.80vigorbrandingMm hmm. Oh yeah.42:54.54vigorbrandingMassive hubs.42:56.51Stephen Baldium It’s important for us to be in high demand airport systems, because you never know how the world’s going to,43:02.80vigorbrandingYeah.43:05.21Stephen Baldirespond. And Morgan Hausl is one of the people who I look to for kind of strategic direction.43:12.04vigorbrandingMm hmm.43:13.49Stephen BaldiI’m thinking about my business. And one thing he always says is that as a business leader, if you’re only planning for the risk and threats that you can predict, you’re probably missing the biggest one.43:24.90vigorbrandingOh, yeah.43:25.41Stephen Baldium And so how we kind of shelter ourselves from that is we go into high demand markets. So even if an airline, a legacy airline like an American or United or a Delta or a Southwest ah decides that they no longer want to operate in that market, there’ll be another legacy carrier chomping at the bit together.43:44.09vigorbrandingSure.43:44.40Stephen BaldiAnd so that’s one of our strategy when we’re looking to grow nationally is to look at high demand airport markets.43:44.77vigorbrandingSure. Mm hmm.43:51.29Stephen BaldiAnd those are just a few that I named.43:53.58vigorbrandingI’m a big fan of Morgan has effect. We have him speaking at our, at our YPO. He’s, he’s one of, I think he might even be next month’s speaker. So I’m really, really, are you really, that’s all his book.44:00.64Stephen Baldiah We’re bringing them in on the 13th of November. Yeah.44:04.00vigorbrandingHis book’s incredible. Incredible. I made my daughter’s read it. So, um, what’s next for balding management group. And mean we talked about in other airports. What’s, what’s next for you? What’s what’s your vision? Where are you were are you hoping to go?44:13.26Stephen Baldimy My vision is to grow the tent and plant trees that I may never even know their shade, um because that’s when I think a community and when a business is thriving is when you’re willing to do things that you might not be able to see to fruition. And so we’re trying to build a company, not trying, we are building a company that will rise the tide for all the boats. I want to create another 20, 25 stories just like mine.44:41.46vigorbrandingYeah.44:41.62Stephen Baldium I can invest and grow my company so that it’s beneficial and creates generational wealth for me, but I also have the opportunity to listen to the individuals whose stories might not necessarily be taken to the top because they’re not fully formed or well articulated.44:59.34Stephen BaldiI try to look for those people, because I was once that person.45:00.66vigorbrandingyeah45:02.15Stephen BaldiI was the property manager in the office, and Cynthia Garber came and tapped me on the shoulder, which she did not have to do.45:02.50vigorbrandingyep45:08.96Stephen BaldiAnd so I’m trying to identify those voices in our companies, the people in leadership, but also the people who we don’t necessarily identify with immediately, because a lot of our workforce our ESL where English is a second language.45:24.24Stephen BaldiAnd so verbal communication is a challenge, but I don’t want that to get in the way of us knowing or ide
In her years at Customs and Border Protection, my next guest rose from a newbie uniformed officer to senior executive port director for Newark-New York. That means the fourth busiest airport, and *the* busiest port. TenaVel Thomas joins me now. Learn more about your ad choices. Visit podcastchoices.com/adchoices
On this week's podcast, Larry Dashiell joins us from Santa Rosa, CA, where he is owner and CEO of Summit Technology Group, a team of more than 60 professionals who provide smart home technology, electrical, and renewable energy solutions across California's North Bay and the North Idaho area. Back in 1986, our guest today was thrust into a leadership role in his father's electrical company at the young age of 22. Since then, he has built a stellar reputation for bringing together a “total solution” of electrical contracting, lighting design, and integration of sophisticated audio, video, and renewable energy system management under the same roof.In this episode, we discuss Larry's unique perspective as a 38-year industry veteran of both the electrical and low-voltage electronics trades, in particular his insights into lighting and renewable energy management business opportunities for the custom integration channel.
https://youtu.be/sVFaWrHLtyw?si=zxAQk-XypEtl7qPA What's Right with You - 3 - Expert Level Success **WHAT'S RIGHT WITH YOU Bumper Welcome to Redemption Church of Plano TX. My name is Chris Fluitt! We are in the Good News Business. What's right with you Not – What's wrong with you. Last week we looked at Timmy's report card and decided to shift our focus from weakness to strength. Today – Expert Level Success Me: You know, for years I thought success was about being good at everything… Read self-help books Attend seminarsWatch every TED talk… Improve… It was exhausting. I was spreading myself thin, trying to be a jack-of-all-trades… but a master of none.Lightbulb moment - I was so busy trying to be decent at everything, I wasn't giving myself the chance to be exceptional at anything. It was like I was trying to play every instrument in the orchestra instead of mastering the one I was meant to play. WE: I bet you can relate. We live in a world obsessed with success. Social media bombards us with highlight reels of people's lives. We're constantly comparing ourselves, wondering why we're not as successful as the next person. They are good at… cooking – I'll try to be like that.home keeping – Style & fitness – Automotive repair – A decent man would be able fix up his car! Under-water basketweaving – I'd like to give that a shot. 77% of millennials (25 to 39-year-olds) 83% of Gen Z (16 to 24-year-olds) feel pressure to reach traditional life milestones earlier than previous generations. This is the thought at work… I have to be good at all the things…I have to accomplish all the things…If I don't, I am unhappy, unfulfilled, a failure… It's exhausting! But what if I told you… The key to success isn't about fixing what's wrong with you, but maximizing what's right with you? Success is not become better at all the things…Success is becoming an expert at the unique strengths God has invested in you. GOD: Let's look at a success story from the Bible – Joseph. JosephFancy Coat and Big Dreams Son of Israel/Jacob Gift from his Dad - coat of many colors. Gift from God – Spiritual Dreams & AdministrationHis gifts did not make him popular with his brothers. In fact, it landed him in a pit and then sold into slavery. Pit God's plan for us is sometimes scary. Joseph is sold into slavery to a man named Potiphar. Pit -> Potiphar God's gifting is still at work.Potiphar notices… and puts Joseph in charge of his household. (Genesis 39:4) Administrative gifting. Manages the house. BUT Potiphar's wife accuses Joseph of sexual assault- wrongfully by the way. Pit -> Potiphar -> Prison God's plan for us is sometimes scary. But God's gifting is still at work. The warden of the Prison notices… puts Joseph in charge of managing the prison. (Genesis 39:22) In the prison Joseph gets better at his gifts…He went from managing a household to managing an entire prison organization.He went from having dreams to interpreting the dreams of others. (The cupbearer and baker – Genesis 40) No matter the hardship… his gifting causes Joseph to rise. Your gifts still work in hard times This is a hard time… what should I do?USE YOUR GIFTS!The economy is rough… what should I do? USE YOUR GIFTS!My new boss hates me… what should I do?USE YOUR GIFTS!I don't fit in at school… what should I do?USE YOUR GIFTS! Use your gifts, and become an expert at your gift. – Pharaoh has a dream. None of Pharaoh's wisemen and magicians can Genesis 41 interpret the dream… The cupbearer says… I know a guy named Joseph. Joseph interprets Pharaoh's dreams. Not just give a vague interpretation; he provides a detailed analysis and a strategic plan. This plan will cause… Pharaoh to grow to be the wealthiest person in the world. Solve a regional disaster of a famine. Save countless lives – including the lives of his brothers who threw him into a pit! Joseph does not return to the prison…
USE CODE BLACKFRIDAY25 OR BLACKFRIDAY30 at checkout this week only! (Offer valic 11/11/24-11/16/24) Whether you see me (Madison!) in my 1:1 clinic for VRT, for 1:1 vestibular coaching, or in Vestibular Group Fit, the instructions and management tactics are largely the same. We need to move our bodies, shift the mindset, get support from a community who understands, and understand the disorder. All of this is backed by research, which you can find here on this page. If you've been wanting to try out Vestibular Group Fit, the most affordable comprehensive program for managing chronic dizziness, use code BLACKFRIDAY25 for 25% off a 3 month subscription and BLACKFRIDAY30 for 30% off a 6 month subscription! Vestibular Group Fit: Vestibular Group Fit (code BLACKFRIDAY25 OR BLACKFRIDAY30 at checkout!) Links/Resources Mentioned: The 4 Steps to Managing Vestibular Migraine The PPPD Management Masterclass What your Partner Should Know About Living with Dizziness The FREE Mini VGFit Workout The FREE POTS - safe Workouts Vestibular Group Fit (code GROUNDED at checkout!) Connect with Dr. Madison: @TheVertigoDoctor @TheOakMethod @VestibularGroupFit Connect with Dr. Jenna @dizzy.rehab.therapist Work with Dr. Madison 1:1, Vestibular Rehabilitation Therapy Vestibular Group Fit Why The Oak Method? Learn about it here! Love what you heard? Reviews really help us out! Please consider leaving one for us. This podcast is for informational purposes only and may not be the best fit for you and your personal situation. It shall not be construed as medical advice. The information and education provided here is not intended or implied to supplement or replace professional medical treatment, advice, and/or diagnosis. Always check with your own physician or medical professional before trying or implementing any information read here. Amazon Affiliate Disclaimer: As an Amazon Associate, I earn from qualifying purchases with no extra cost to you. Dr. Madison Oak, PT is a dedicated vestibular physical therapist committed to enhancing the quality of life for individuals grappling with chronic vestibular conditions. She is the proprietor of Oak Physical Therapy & Wellness, a reputable telehealth vestibular rehabilitation therapy practice catering to clients across six states. Additionally, Dr. Oak is the visionary behind Vestibular Group Fit, an esteemed international group program. With over 500 members, her program has successfully empowered individuals with vestibular disorders to reclaim control over their lives.
In today's NFL Blitz, the guys recap a thrilling Thursday Night Football game won by the Ravens, and how Lamar Jackson is getting better and better.
Oregon goes to the Big House and puts on a big show! Hythloday joins the show to help pick apart WK 11 of college football!Check out our patreon for Duck-related content. Please, give us a five-star rating and review on apple podcasts!Follow us on twitter! @quack12podcastAnd our Youtube Channel!
Join us for an extraordinary conversation with Darwin German, a real estate titan who transformed from helping his mechanic father with weekend make-readies at age 10 to building a multifamily empire. From his first terrifying $1 million raise for a 100-unit property to now having raised over $300 million, Darwin shares his unfiltered journey in multifamily syndication since 1994. In this value-packed episode, he reveals his unique "buy-it-from-yourself" strategy that generated exceptional returns across multiple syndications, his contrarian approach to investor education that converts would-be syndicators into loyal passive investors, and invaluable insights on navigating market cycles from someone who's weathered every major real estate downturn since the 1990s.Key Take-aways to listen for:Investor Education as a Growth Strategy: Rather than monetizing education, Darwin provides comprehensive free education to potential investors through monthly meetings, creating sophisticated partners while organically growing his investor base through trust and transparency.The Power of Referral Marketing: Despite spending hundreds of thousands on various marketing channels including celebrity events, Darwin found that delivering strong property performance and fostering referrals remains the most effective way to attract new investors.Strategic Debt Management: Having weathered multiple market cycles, Darwin emphasizes using long-term, fixed-rate agency debt over bridge loans to protect against market downturns, only using bridge financing as a temporary tool for specific value-added opportunities.Alternative to Capital Calls: Instead of traditional capital calls that dilute existing investors, Darwin innovated by offering "partner loans" at 10% interest, providing a win-win solution that gives existing investors priority over common equity while attracting new capital.Market Entry Strategy: When expanding beyond your primary market, Darwin cautions against overpaying to enter new territories, emphasizing the importance of building strong broker relationships and local reputation over time, as demonstrated by his 30-year track record in DFW that provides him first and last looks at deals.About Tim MaiTim Mai is a real estate investor, fund manager, mentor, and founder of HERO Mastermind for REI coaches.He has helped many real estate investors and coaches become millionaires. Tim continues to help busy professionals earn income and build wealth through passive investing.He is also a creative marketer and promoter with incredible knowledge and experience, which he freely shares. He has lifted himself from the aftermath of war, achieving technical expertise in computers, followed by investment success in real estate, management skills, and a lofty position among real estate educators and internet marketers.Tim is an industry leader who has acquired and exited well over $50 million worth of real estate and is currently an investor in over 2700 units of multifamily apartments.Connect with TimWebsite: Capital Raising PartyFacebook: Tim Mai | Capital Raising Nation Instagram: @timmaicomTwitter: @timmaiLinkedIn: Tim MaiYouTube: Tim Mai
Discover how a shocking experience with his grandfather's senior care transformed Brandon Schwab from industry skeptic to visionary CEO, revolutionizing senior living. In this gripping episode, Brandon reveals how he built Shepard Premier, a boutique senior living company, from the ground up. Learn how he acquired over $20 million in assets, raised another $20 million, and developed an innovative real estate debt fund offering investors 8-21% returns annually. Brandon's journey from accidental entrepreneur to industry disruptor offers invaluable insights for investors and entrepreneurs alike, showcasing a lucrative niche in the booming senior care market.Key Takeaways to listen for:1. Personal experience led to industry disruption: Brandon Schwab's negative experience with traditional senior care facilities motivated him to create a boutique senior living model, demonstrating how identifying industry pain points can lead to innovative business opportunities.2. Boutique senior living model: Shepard Premier operates homes with 10-20 residents, providing a more personalized care experience compared to large facilities, while still maintaining profitability and scalability.3. Efficient property conversion: By converting large residential properties (5,000-10,000 sq ft) into senior living facilities, including garage conversions, the company maximizes space utilization and generates significant monthly revenue per property.4. Evolving capital raising strategies: Brandon's approach to raising capital evolved from owner financing and individual deal structures to creating a real estate debt fund, offering investors 8-21% annual returns and simplifying the capital stack for future financing.5. Market opportunity in senior care: With a projected shortage of 770,000 senior living units by 2030, Brandon highlights the growing demand and potential for investors in the boutique senior living sector, which has outperformed traditional real estate investments like apartment buildings.About Tim MaiTim Mai is a real estate investor, fund manager, mentor, and founder of HERO Mastermind for REI coaches. He has helped many real estate investors and coaches become millionaires. Tim continues to help busy professionals earn income and build wealth through passive investing. He is also a creative marketer and promoter with incredible knowledge and experience, which he freely shares. He has lifted himself from the aftermath of war, achieving technical expertise in computers, followed by investment success in real estate, management skills, and a lofty position among real estate educators and internet marketers. Tim is an industry leader who has acquired and exited well over $50 million worth of real estate and is currently an investor in over 2700 units of multifamily apartments.Connect with TimWebsite: Capital Raising PartyFacebook: Tim Mai | Capital Raising Nation Instagram: @timmaicomTwitter: @timmaiLinkedIn: Tim MaiYouTube: Tim Mai
If you've ever struggled to keep your family on track between your kids' busy schedules and your partner's demanding job, this episode is for you. Hear from one of my students who's found a way to bring work+life harmony into her family's life. In this episode, I sit down with Danielle, a full-time homemaker and mother of five, who shares her story of transforming overwhelm into harmony. With her husband working unpredictable ER shifts and five kids with busy schedules, Danielle explains how the planning strategies I teach finally made all the difference. She opens up about how structured planning improved her family's communication, allowed more spontaneity, and helped her develop critical skills like task estimation and time budgeting. Don't miss this conversation if you're ready to stop feeling overwhelmed and create a harmonized life!Join thePLAN-A-PALOOZA ANNUAL PLANNING WORKSHOPOctober 17 + 18, 2024www.megansumrell.com/plan ________________________________Overwhelmed? Frazzled? Tired of your calendar controlling you?You are in the right place! Sign up for this free, on-demand training and learn how to gain control of your time no matter what life throws at you!>>> https://www.megansumrell.com/freetraining ________________________________Thanks for tuning in!Megan
Send us a textIn this episode, Doug Filaroski joins host Jason Mudd to discuss how a property insurance company manages crisis communications. Tune in to learn more!Our Guest:Our episode guest is Doug Filaroski, senior communications representative at Citizens Property Insurance. He manages crisis communications projects, provides strategic consulting, and oversees the production of all types of content — from leadership messaging to digital communications and video.Five things you'll learn from this episode:1. Citizens Property Insurance's communications strategies 2. How to respond to a crisis 3. The role of crisis response centers during catastrophic events4. The importance of fraud prevention campaigns5. Why companies need a crisis communication plan Quotables“We feel a great responsibility — because we are the state or the people's insurance company — to provide them with good service.” — @Doug Filaroski“Florida was responsible for 79% of all the lawsuits in the United States against property insurance companies.” — @Doug Filaroski “When I started with a company about 10 years ago, I don't think we had as good a plan as we have now. So one of the best tips is to have a plan. Frankly, a lot of people I talk to in crisis communications don't really have a formal plan.” — @Doug Filaroski“I'm personally a big fan of templates. If I have to send the same email twice, I'd sure like to have a template for it for the third time, and I always encourage my teammates to do the same thing.” — @JasonMudd9“A lot of the comments you're making speak to the culture of your organization and that you obviously care and you're there to serve, as opposed to just being the solution that's the least desirable for your customers. I think that really matters and goes a long way.” — @JasonMudd9If you enjoyed this episode, please share it with others or leave us a quick podcast review.About Doug Filaroski Doug is a former journalist who's covered presidential campaigns, government corruption, and growth. He now works as a corporate storyteller. After stints at a Fortune 500 company and the JAX Chamber, he moved on to internal, external, and crisis communications for Citizens Property Insurance in Florida. Doug is also the vice president of communications for the Florida Chapter of the International Association of Business Communicators.Guest's contact info and resources:Doug Filaroski on XDoug Filaroski on LinkedInCitizens Property Insurance websiteInternational Association of Business CommunicatorsInternational Association of Business Communicators - Florida ChapterAdditional Resources:Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
The government has outlined how it managed conflicts, or potential conflicts of interest, among ministers with projects included in the controversial Fast-Track legislation. If a conflict was identified, that minister handed decisions to another minister. But there's criticism the process doesn't go far enough to deal with conflicts throughout the rest of Cabinet. Questions remain for Minister Shane Jones, who said earlier this year he would recuse himself from decisions on seabed mining in Taranaki, political reporter Lillian Hanly reports.
How did Gary Tenkman go from a first-generation college graduate who felt like a fish out of water in finance to CEO of Ultimus Fund Solutions, a $475+ AUI award-winning fund? It sure wasn't easy. It took grit. It took being willing to get uncomfortable, fail, and learn (rinse, repeat). Grab your headphones and get ready for a backstory chock-full of lessons from places you'd least expect. Listen in as Gary discusses: His backstory — from first-generation college student paying his own way to rocking the CEO seat The importance of being willing to get uncomfortable, fail, and learn (rinse, repeat)What it looks like to be an introvert in a very forward-facing CEO role How being an introvert is one of the things that makes him a great leader The power of strategic scaling – why he considers culture first and profit second when considering acquisitions More about Gary Tenkman: Gary Tenkman is Chief Executive Officer of Ultimus Fund Solutions, the largest independent registered fund administrator and one of the largest private fund administrators in the U.S. As CEO, Gary works closely with the Ultimus executive team and board members with responsibility for providing strategic growth, financial, and operational leadership for Ultimus and its over 900 employees. Gary has over 30 years of experience in the financial services industry. He joined Ultimus in 2014 as COO and was named CEO in 2019. Gary currently also serves on the Board of Governors for the Investment Company Institute.Resources mentioned in this episode:Book: Get Out of My Life, but First Could You Drive Me & Cheryl to the Mall: A Parent's Guide to the New Teenager, Factfulness: Ten Reasons We're Wrong about the World--And Why Things Are Better Than You Think - - -Make The Boutique Investment Collective part of your Billion Dollar Backstory. Gain access to invaluable resources, expert coaches, and a supportive community of other boutique founders, fund managers, and investment pros. Join Havener Capital's exclusive membership
Welcome back to another episode of The Breakdown with Bethany! Today, I'm thrilled to be joined by an incredible mom, dancer, and all-around powerhouse, Allison Holker. With back-to-school season in full swing, juggling kids, work, and life can feel like an impossible feat. But Allison is here to share her secrets on how she stays organized, keeps her home running smoothly, and still manages to find time for herself. Whether you're a busy parent or just looking for a little extra inspiration to stay on top of it all, this episode is packed with practical tips and positive energy. Let's dive in! Learn more about your ad choices. Visit megaphone.fm/adchoices
Target Market Insights: Multifamily Real Estate Marketing Tips
Steven Weinstock, Principal of WE Capital LLC, is a seasoned real estate professional with nearly two decades of experience. Since his first investment in 2001, Steven has built a diverse portfolio focused on multi-family assets, leveraging his strategic expertise to maximize property value and deliver consistent returns to investors. His commitment to transparent and communicative relationships ensures investors are well-informed throughout their investment journey. Based in Brooklyn, NY, Steven has successfully executed strategic initiatives across multiple states, including Ohio, Kentucky, and Texas. Beyond real estate, Steven is dedicated to his community, actively volunteering alongside his wife and seven children, embodying the values of integrity and excellence that define WE Capital LLC. In this episode, we talked to Steven about the importance of patience in investing endeavors, identifying the right partner, his decision-making process while investing in other markets, how he manages c class assets that are further away from where he's located, and much more. Announcement: Learn about our Apartment Investing Mastermind here. Multifamily Investment; 02:16 Steven's background; 03:11 Patience in investing; 10:09 How to identify the right partner; 14:31 Steven's decision-making process while investing in other markets; 19:18 How he manages C class assets that are almost 500 miles away; 23:28 Hiring a property management company vs. an on-site manager; 28:27 Round of insights Announcement: Download our Sample Deal package here. Round of Insights Apparent Failure: Mistakes in earlier endeavors, e.g. not doing background checks on new tenants. Digital Resource: Podcasts. Most Recommended Book: Rich Dad Poor Dad. Daily Habit: Praying every morning and spending time with family before work. #1 Insight for scaling a multifamily portfolio: Finding the right partner to work with is key. Best place to grab a bite in NYC: Essen NY Deli. Contact Steven: Website: https://www.wecapitalx.com/ Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING OR REVIEW, and be sure to hit that subscribe button so you do not miss an episode.
#532: We're diving deep into the art of negotiation, especially when it comes to asking for a raise. The episode is broken down into three main parts, each designed to give you practical tools and insights that you can apply right away. First up, setting the stage. Before you even think about negotiating, it's crucial to understand the difference between “interests” and “positions.” You'll learn why knowing the underlying reasons behind what both you and the other party want is key to finding a win-win solution. We'll also talk about how to prepare yourself, including knowing your BATNA (Best Alternative to a Negotiated Agreement), your aspiration point, and your reservation point. Plus, you'll get tips on how to build rapport and strategically frame your requests to set the tone for a successful negotiation. Next, we move into taking action. Here's where you get the practical strategies you can use during the negotiation itself. We'll cover techniques like anchoring—where you set the initial offer to guide the conversation—and how to make strategic concessions. You'll also learn about the power of silence, managing your emotions, and making sure that any concessions you make are balanced by getting something in return. Finally, we tackle more complex situations. Sometimes, negotiations aren't straightforward. Maybe you're dealing with a difficult negotiator who's being aggressive, uncooperative, or even deceitful. In this part, we'll discuss how to handle these tricky scenarios while still aiming for a win-win outcome. Throughout the episode, you'll get a clear, actionable framework that you can use to negotiate effectively, whether it's for a raise, closing a business deal, or even in your personal life. The focus is on preparation, understanding what both sides truly want, and using smart strategies to reach an agreement that works for everyone. ____ Timestamps Note: Timestamps will vary on individual devices based on dynamic advertising run times 1:15 - Introduces negotiation, focusing on asking for a raise 3:45 - Explains interests vs. positions in negotiation 6:10 - Prepares by knowing your BATNA, aspiration, and reservation points 9:30 - Builds rapport and trust before negotiating 12:20 - Frames arguments to align with other party's interests 15:05 - Introduces anchoring to set the tone 18:40 - Makes concessions while ensuring reciprocity 22:10 - Uses silence strategically in negotiations 25:55 - Manages emotions, avoids triggers in tense talks 29:40 - Creates value by expanding negotiation scope 33:25 - Prioritizes and bundles issues in multi-issue negotiations 37:15 - Deals with difficult negotiators like aggressors and stonewallers 41:00 - Recognizes closing signals to finalize a deal 44:45 - Documents agreements to avoid post-settlement disputes 47:30 - Reflects on each negotiation to improve For more information, visit the show notes at https://affordanything.com/episode532 Learn more about your ad choices. Visit podcastchoices.com/adchoices
Singer, songwriter, and YouTube creator Cami Petyn has used her growing platform for OCD advocacy. Her struggles with OCD have been at the center of many songs and videos she's created. In this episode of the Get to know OCD podcast, Cami tells us why she's so big on OCD awareness and how the disorder has affected her life. Show notes:0:00 Intro1:39 Before OCD Diagnosis5:11 Why Does It Feel So Real?7:57 Getting Help From NOCD10:17 Fan Reactions 11:42 If OCD Was A Song13:12 What OCD Preys On14:47 OCD Is Awkward16:53 Living With OCD On A Daily Basis 21:34 ERP Therapy24:49 “Oh I Have A Little OCD Too”25:54 Why Cami Uses Her Platform For OCD Awareness26:30 Mental Compulsions 28:36 Life-Changing Therapy30:47 Why OCD Is So Misunderstood 32:28 What Cami Wants To Do With Her Platform 33:33 How OCD Affects Family Members36:08 Biggest Shift After Treatment38:57 Relationship OCD43:24 What Cami Hears From Others About OCD45:33 Cami's Advice To Those With OCDFollow us on social media:https://www.instagram.com/treatmyocd/https://twitter.com/treatmyocdhttps://www.tiktok.com/@treatmyocd
Today, we're joined by Kadin Thompson of Edwardsville, IL, who shares his entrepreneurial journey as a landscaper and lawn pro. Listen in as Kadin talks about the evolution of his landscaping business, his equipment, and how he manages to work part-time while mowing a dozen lawns of his own. Lawntrepreneur Academy LIVE 2024 Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LINK Membership Brian's Lawn Maintenance On YouTube Brian's Lawn Maintenance On Instagram Register for EQUIP 2024 (Save 50% with code Brian) Ballard-Inc.com (Brians10) KUJO (Brians10) Equipment Defender (Brians10) https://gpstrackit.com/brianlm/ www.brandedbullinc.com Mention Brian and get $100 off a new website. www.CycleCPA.com mention code: Brian to save $200. www.PostcardMania.com/Brian Zero to $100K!: The Complete Guide on How to Start a Successful Lawn Care Company https://golmn.com/ (Use Code: BRIAN) https://www.exmark.com/
Few countries are better equipped to interpret the U.S.-China relationship than Singapore. The small but wealthy city-state has extensive contacts with Washington and Beijing and understands both sides. Singaporean Defense Minister Ng Eng Hen sits down with FP's Ravi Agrawal on stage at the Aspen Security Forum in Colorado to discuss China's assertiveness, U.S. soft power, and a shifting global order. Suggested reading: Ravi Agrawal: How Singapore Manages U.S.-China Tensions Learn more about your ad choices. Visit megaphone.fm/adchoices
Welcome to episode 236 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Eric Stevenson, founder of Stevenson Klotz Injury Lawyers. Eric Stevenson has been practicing law in Pensacola, Florida, for 26 years and is licensed in both Florida and Alabama. His early career included roles as an insurance defense lawyer and an assistant state attorney. Since leaving the State Attorney's Office in 2003, he has primarily focused on personal injury and criminal defense. In 2015, he and his law partner, Chris Klotz, founded Stevenson Klotz Injury Lawyers in Pensacola, Florida, dedicated to helping clients in the Northwest Florida and Southern Alabama region. The firm has offices in Pensacola and Mobile, Alabama. Eric was born and raised in Pensacola and is a fourth-generation Pensacolian. He has been happily married to his wife, Carrie, for 24 years and they have two children: Cole, who is excelling in college at his alma mater in Sewanee, Tennessee, and Lucy, who is an outstanding student and lacrosse player at Pensacola High School. What you'll learn about in this episode: 1. Implementing Daily Themes in Case Management Allows for efficient handling and progress tracking Categorizes cases for specific focus each da 2. Conducting Morning Stand-Up Meetings Includes paralegals and case managers Ensures alignment among staff through quick check-ins 3. Utilizing Business Coaches and Mentors Provides valuable outside perspectives and guidance Gains external perspectives for problem-solving and growth 4. Assigning Specific Daily Themes Enhances workflow efficiency with categorized cases Prevents issues from being overlooked through strategic case handling 5. Building Your Team Fosters collaboration among paralegals and case managers Manages distractions effectively with daily themes and regular meetings Resources: http://www.stevensonklotz.com/ https://www.facebook.com/stevensonklotz https://www.linkedin.com/in/erstevenson/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
Wes and Blake discuss the slew of Pistons news and how new head coach J.B. Bickerstaff will fit all the new and existing pieces into his rotations. Cade Cunningham signed his rookie maximum extension and now has more teammates who complement his playing style. The Pistons prioritized floor spacing with the additions of Malik Beasley, Tim Hardaway Jr. and Tobias Harris, then they added a defense-first big in Paul Reed. So, what will all the offseason moves eventually look like on the court? With NBA Summer League on the clock, the guys also preview what to look for in No. 5 pick Ron Holland.
This week on Ring of Fire! Lauren Boebert prevailed in her Republican primary for Colorado's 4th Congressional district, and this means that she will likely cruise to a relatively easy victory in November in the deeply red area of the state. The real disappointment, however, is the fact that the Republicans in that district had the opportunity to pick anyone else to represent them, but they went with the disgusting, perverted person who has proven that she can't deliver for her constituents - and actually votes against allowing good things to happen for her voters. They own her now, and they deserve all the misfortune that comes along with that. A very irate and confused Judge Aileen Cannon snapped at federal prosecutors multiple times in hearings this week, and it was all because she didn't seem to understand how things are supposed to work under the law. At one point, she snapped at a prosecutor for defending the funding of the special prosecutor's office - something that Cannon has no control or say over. At another point, she told a prosecutor she didn't like his tone while he was arguing that federal witnesses should have their identities shielded. The court-appointed financial monitor overseeing Alex Jones' media empire has now recommended that the entire thing be liquidated and sold off in order to pay off what he owes to the families of the Sandy Hook victims that he attacked. This could mean the (at least temporary) end of Jones' show, as he will likely be left with absolutely nothing. As part of their Project 2025, the right wing Heritage Foundation is paying another conservative group to gather intelligence on existing federal workers to find out which people are loyal to Donald Trump. Those that are not considered "loyal," according to a report from the Associated Press, could end up being either "reassigned" to other areas or simply fired if Trump wins this year's election. This is horrifying, dystopian stuff happening right in front of us, and voters need to be alarmed about what's going on. All that, and much more, on this week's Ring of Fire Podcast!
Lowell Crabb is the Founder / Principal of Drive Wealth Advisors, an independent wealth advisory firm specializing in serving business owners, corporate executives, and high net worth individuals.Lowell is one of the top financial planners in the country. We talk about what it's like to manage over $2 Billion in investments, what the current market is like, the need for life insurance, and how Lowell almost bought the Dodgers!
In this episode, Ryan sits down with Dan Martell, a 100 million CEO with an impressive background in software sales and the author of the groundbreaking book "Buy Back Your Time." Dan's mission is to help business owners of all sizes reclaim their time by providing them with solid time-management foundations.Ryan and Dan dive deep into the real value of your time, shedding light on common mistakes small business owners make when it comes to managing their schedules. They discuss practical strategies for attracting high-value relationships that can propel your business forward.But that's not all! Dan shares his top-notch CEO advice, tailored for business owners across all industries. He provides actionable tips and insights that Ryan and listeners can use to optimize their time and boost productivity.Don't miss out on this engaging and informative conversation that's all about leveling up your time management and business skills.Connect with Dan!Website: https://www.danmartell.com/IG: https://www.instagram.com/danmartell/---Secure your spot at the #1 conference for real estate, entrepreneurship, and social media here - https://www.wealthcon.org/Feeling lost as an entrepreneur or real estate investor? Get access to our community, coaching, courses, and events at Wealthy University https://wealthyuniversity.com/If you want to level up, text me at 725-444-5244! ---