The Online Marketing Show

Joe De Sena is the founder of Spartan Race, the world's leading obstacle course and endurance running event. Joe discusses his experience in building a market leading business and how he uses social media to stay on top

Lauren Berger shares how we can make use of hiring interns for our business

Chris Voss is the author of Never Split the Difference which has quickly gained a reputation as one of the most important negotiation books of last decade. Chris learned his skills whilst working as a hostage negotiator for the FBI and in this episode he shares how we too can be better negotiators.

Jason Swenk was able to build a 7 figure digital marketing agency in just 11 months and only working 100 hours per month! That's just 1,100 hours to a business turning over a million dollars. Impressive. In this episode Jason shares how he did it.

Dr. Ken Nedd is a practicing medical doctor in the field of stress and happiness in the work place. In this episode he shares practical tips to help entrepreneurs and business owners to be happier and less stressed out

In today's episode I am joined by experienced online marketing consultant, Adam Hommey who gives us tips on how we can easily increase conversions on our webpages.

In this episode I interview Hal Elrod, the author of the Miracle Morning book series. If you want to have a productive days work, it's vital to start off the day in the best way possible. Hal shares how we can do just that.

In this episode I interview Lindsey Anderson AKA One-Click Lindsey. Lindsey specializes in online traffic and lead gen and in this episode we discuss methods such as Facebook Ads, Twitter Ads, Instagram and SEO

Michael E. Gerber is the author of the E-Myth series which have sold millions of copies worldwide. For those who haven't read the books, if you've ever heard of "working on your business rather than in it" or "the technician vs the manager vs the entrepreneur" then you've heard some of the E-Myth concepts. In this episode, Michael describes the 8 steps of a great growing company that can take you from a company of 1 to a company of 1,000!

Maggie Patterson shares how to craft stories which persuade and sell.

Ryan Daniel Moran has several online business's which are making him over 6 figures monthly. Needless to say, this kind of passive income allows him to spend his time doing whatever he wants, he has totally designed his own ideal lifestyle. In this episode he shares how he did and how we can do the same.

Ty Cohen shares his method for making $30k a month on Amazon selling books he didn't even write.

Tom Schwab shares how to have leads come to us through inbound marketing and how to delight our customers. http://inboundforecommerce.com

Mitch Russo shares how we can build cheaper, leaner and more efficient businesses by going virtual. Find out more at http://invisibleorganization.com

Jon Loomer shares advanced Facebook advertising tips and tricks using the Facebook power editor http://jonloomer.com

Today's special guest is Mitch Russo. Go to coachingsystemarchitect.com to find out more. Mitch has a system for helping coaches to scale their business and he will be sharing this system with us today. If you run a coaching practice you'll really want to hear today's show because Mitch will be sharing how to get more coaching clients as well how to set up the foundations of your coaching business so it has the capacity for real growth and so that you can replicate yourself by bringing other coaches on board, to really take your coaching business to a different level.

Today's special guest is business consultant and author, Pam Slim. Go to http://pamelaslim.com to find out more. In this episode Pam will be sharing what we need to know about quitting our full time job and moving into self employment, going from employee from entrepreneur if you like. This is can be a really tricky phase of life if you aren't prepared for it and that's why Pam has written a book on this exact topic and will giving us some tips today.

Today's special guest is wealth creation expert Jason Hartman. Go to http://jasonhartman.com to find out more. Jason is all about finding leverage, finding ways to do more with less in every area of life and business, and in today's episode we'll be discussing how to find leverage in what Jason calls the 3 primary areas of life - business, biology and investing.

Today's special guest is a previous guest of the show, Jim Palmer. Go to http://decideforsuccessbook.com to find out more. Now the reason Jim is back on the show again is because he's just launched a new book called Decide which I'm nearly half way through and it's incredible business advice and so I knew I had to have him come back on share this with us. In today's call we're going to be discussing the huge impact that being a good, strong decision maker has on our business including how to get out of “squishyville”, dealing with entrepreneurial head trash, overcoming imposter syndrome, the green light formula to use when faced with a new business decision and what to do when you make a bad decision. All this and much more on the way

Stan Dahl is the co-creator of the Simple Writing System with John Carlton. It's well known as one of the best copywriting courses ever created and in this episode Stan shares some of his copywriting wisdom

Jairek Robbins is the author of the new book "Live it". In this episode he will be sharing the principles from his book so that we can apply them in our lives and businesses so that we can become the happiest, healthiest and most fulfilled version of ourselves. He'll also be sharing how to sell much more of your products or services by applying the “live it” philosophy, as well as how to make lasting change in your life and business. All this and much more. Go to http://jairekrobbins.com to find out more.

Eben Pagan is a Marketing, Business Growth and Productivity Expert and on this call he shares how we can double our productivity. Go to http://budurl.com/10xproductivity to find out about the 90 day wake up productive program

To kick off the new year I want to offer you a free copy of a book I've been involved in co-authoring with several other marketing experts. It's called creating business growth: 21 successful marketers reveal their top business marketing secrets. It's absolutely packed full of great marketing ideas for entrepreneurs and small/medium business owners including advice on copywriting, online advertising, referral marketing, conversion rate optimization, email marketing and pretty much every marketing topic any savvy marketer needs to be aware of.

Today's special guest is the host of the online learning podcast John Colley, go to jbdcolley.com to find out more. Today John will be sharing his marketing strategies and tactics that are working for him right now including... The 6 steps for devising your strategic marketing plan, 2 tools to completely automate your twitter marketing, 6 ways to get more subscribers and downloads for your podcast and finally 3 books and 2 amazing places to find online courses

Today's special guest is content marketing expert Joe Pulizzi. Go to contentmarketinginstitute.com to find out more. Today Joe will be sharing with us how to create and share epic content to grow our business we�ll discussing the 8 main types of content marketing, The 3 core objectives for any content marketing program, 6 keys to creating epic content that stands head and shoulders above competing content, How to get your content in front of the right people and How to measure whether your content marketing is producing ROI or not

Today's special guest is joint venture expert Sohail Khan, go to milliondollarpartneringbook.com to find out more. In today's call Sohail is going to be sharing how we can leverage the power of joint ventures to grow our business including: Why you should be doing joint ventures especially if you don't have a huge marketing budget, 2 ways to do joint ventures online, Sohail's top 10 tips for networking and creating strong business relationships, How get in approach "hard to reach" people for joint venture partnering, How to pitch your joint venture idea so you make the deal happen and much, much more.

The Very Best of The Online Marketing Show Episodes 100-199

Today's special guest is a very well known online marketer, Alex Mandossian. Go to marketingonline.com/event to find out more. Alex has been marketing online since the early days of the intenet back in the 90‘s, he has a lot to share about online marketing and internet business and in this episode he shares... The 3 reasons people fail in online marketing Why sloppy success is better than perfect mediocrity The secret for getting passionate about your business The 3 ways to increase engagement with your prospects and customers E=MC3 equation for marketing messages that make money

Today's special guest is speaker trainer, Joleene Moody, go to joleenespeaks.com to find out more. Joleene teaches people how to get booked as a speaker and sell from stage which is something I think is very important for online entrepreneurs is to be seen as an authority figure who gets invited to speak in the real world. In this interview Joleene shares... 3 ways to get booked as a speaker A really simple way of putting on your own speaking events The Box of confidence method to get booked at a specific event you really want to speak at The 50/50 rule for selling from stage or from a live online event How to follow up with and sell to the prospects you acquire from speaking events And much more! If you want to grow your business and reputation through speaking events both online and offline then this episode is for you.

Today I have a very special guest on the line his name is Ryan Levesque and he's famous for pioneering Survey Funnels go to surveyfunnelformula.com to find out more. In today's call Ryan will be sharing his survey funnel formula which has helped him to generate 2.8 million leads and acquire 175,000 in the last 23 months including... Why you need to be dumb to succeed in marketing The 3 biggest mistakes people make in their marketing funnels 3 types of survey funnels that you can use - The Micro commitment bucket survey, The do you hate me survey, The pivot survey (when Ryan uses these 3 surveys in his funnel he increases revenue by 50%) The length of a funnel should we be going for same visit sales or is it better to take time to nurture prospects?

Today's special guest is a top internet marketer, Gary George, go to blazinmultimedia.com to find out more. We'll be discussing a variety of topics, Gary will be sharing... How to come up with the right online marketing strategy His top 2 lead generation methods that are working really well right now Why having a mobile app is a huge marketing opportunity in fact Gary says he's not been so excited about any new marketing technology since early days of Google adwords The 3 most important elements of app store optimization 2 other ways to promote and get lots of downloads for your mobile apps All that and more coming up

Today's special guest is very well known online marketer, Terry Dean. Go to mymarketingcoach.com to find out more. Terry has been marketing online since 1996, the old days of online marketing and he's mentored many people to online success, in this interview we discuss the corner stones of building a profitable online business... The eliminate, automate and delegate technique so that you can earn more, work less and and enjoy your life 3 Survey questions to help you understand exactly what your audience wants 5 steps that will make any website convert better in 15 minutes or less Terry's favourite traffic source right now The the 3 c's of monetizing email and why Terry gets worried if he doesn't get any complaints after sending an email to his list All that and much more!

Today's special guest is a top copywriter his name is Chris Haddad. Chris is a well known copywriter who actually retired from copywriting and no longer teaches copy, he just writes it for himself and makes income from the amazing sales letters he writes, and this is some fake scarcity play, you'll see at the end of the call, I try very hard to get him to give me a website and he couldn't give me one. His copywriting skills genuinely aren't for sale, so I'm really lucky to have landed this interview with him. For the last few years Chris has been using his copywriting skills to make money selling products in the dating and relationship industry and in this interview Chris shares with us what marketers and copywriter should know when marketing to this niche. So if you work in this niche or plan to, or if you're clients or potential clients are in this niche and you help them with their marketing then make sure you stay tuned

Brad geddes is the author of the book Advanced Google Adwords, go to certifiedknowledge.org to find out more. In this episode we will be discussing exactly that, advanced google adwords, we'll covering, search theory, quality score, keyword research, ad extensions, writing ads, advanced targeting options, landing pages, remarketing and everything in between, so if you use adwords as part of your marketing or you plan on using it, you won't want to miss this episode!

Sam Bennett is the author of Get it Done. Go to theorganizedartistcompany.com to find out more. In today's episode, Sam will be discussing strategies from her book so that we can be super productive in our businesses including… Why do we put things off and often don't get our most important projects done The easy, practical steps you can take to make sure you do complete your main projects Why you should have an idea catcher Why a could do list is better than a to do list How to pick the most important project to you right now And much more

What is being mobile responsive? Being mobile responsive simply means making sure that your web pages are easily usable on any device whether that's when a visitor is using a desktop, a laptop like back in the old days or whether they are visiting your site using a tablet or mobile device as is becoming an increasingly popular way to navigate the web. In 2014 you must make sure your websites are good for users of any device. The reason I say mobile responsive in particular is that because the web started on desktops and laptops pretty all websites work on those kinds of devices but not all websites have made the additional step of being responsive on a mobile or tablet device. Why is being mobile responsive good? In 2014, very realistically, half of your website traffic is on mobile and if your site is not mobile responsive, mobile users will find it difficult to use and most likely leave your website. You can't convert or sell to visitor who has left your site, never to return can you? So by not having a mobile responsive website, you could literally be wasting half of the traffic that comes to your site and that's hardly good for conversion rates. Simply by having a mobile responsive site means that mobile visitors can have a good experience on your site just as easily as they could on a desktop or laptop. What's bad about being mobile responsive? Nothing is bad about being mobile responsive, your mobile visitors need to be looked after. Only not being mobile responsive is bad. Who is being mobile responsive for? Everyone who has a business website, of any kind, of any type should make sure that their web pages are mobile ready. If it is not currently mobile responsive then you need to make it mobile responsive, it may require a small investment to make this transition but you should make that investment because you can no longer ignore mobile traffic and in the coming years, mobile traffic will only increase, don't get left behind. How to be mobile responsive? Modern day web design firms will make sure your website is responsive on all devices so if you need to update your website, there are plenty of web developers who can help you to make the transition. If your website is a self hosted wordpress site but it is not mobile responsive it's most likely because you have an old theme. Pretty much all modern wordpress themes will be mobile responsive so it's just a case of finding and installing a new theme. The content on your site can stay the same but you change the theme and therefore the look of your website when doing this but that's not always a bad thing. Most people's website could do with a facelift anyway so take this opportunity to real make your site look amazing too. This doesn't have to be stressful it can be fun. For m personally, as I've mentioned in many places throughout my podcast or on my blog, most web pages I ever create are done using either optimizepress 2 or leadpages. Between these two tools I can create any kind of website or landing page I like and it's always mobile responsive. I definitely recommend them both.

Steve Wilkinghoff is the author of “Found Money: Simple strategies for uncovering the hidden profit and cash flow in your business”. Go to stevewilkinghoff.com to find out more. Steve started out as an accountant before becoming entrepreneurial and so he understands the numbers and financial side of a business in a way that most business owners do not, the majority of business owners when they look at their financial statement they don't know how to make sense of them and how they can translate that information into actionable changes that they need to make within their business to make it grow. Understanding how your business actually makes money so that you can make more of it. Maybe you've struggled with this? I know I have which is why I wanted to get Steve on the show today. We're going to be discussing these topics including... Why it's critical to get absolutely clear as to the reason your business exists in the first place Why you must clearly define goals so that your business can support your dream lifestyle The 3 things a business has to do to make money for its owner A quick, easy way to immediately increase cashflow How to get out of what Steve calls a death spiral, the situation where the business is really struggling financially and heading for failure, Steve's going to share how to identify where you're going wrong so that you can fix the problem

Today's special guest is Barry Schwartz, go to rustybrick.com to find out more. Barry has a lot of experience in SEO, he's a contributor over at both search engine roundtable and search engine land and in this interview we are discussing the state of search engine optimization in 2014. SEO is a moving target, what worked a year ago, could get you penalized now so in this episode Barry will be sharing latest tips to stay in googles good books and make sure we can don't find ourselves in any trouble with so that they continue to send us lots and lots of search traffic!

Brad Smart who is the author of Topgrading. Go to topgrading.com to find out more.Topgrading is widely considered to be the most effective methodology for hiring the best talent to work for your company and is used by fortune 500's, small businesses and non profits alike and in this episode Brad shares how we can use the Topgrading interview process to hire only the very best people the people he calls A-players, and to get the very best out of them and to keep them doing their best work for you for long term. NOTE: There is an echo in the middle third of the interview which reduces the quality of the audio. You can still hear what is being said but I would highly recommend reading the transcript on my blog so that you don't miss anything.

Today's special guest is Chris Savage and he is a co-founder of Wistia. Got to wistia.com to find out more. Wistia is the video hosting platform built specifically for marketers and business people, many of the world's best marketers swear by it, and today Chris is going to be sharing exactly how we can use Wistia to get far better results with our video marketing.

Steven Kotler is the author several books including The Rise of Superman:Decoding the science of ultimate human performance. In this book Steven explores the concept of Flow, the state we are in when we perform at our absolute best, and in this interview Steven discusses how we as entrepreneurs can get into flow so that we can perform at our maximum level.

John Buscall is the owner of jontusmedia.com, a digital marketing agency with a special talent for creativity and strategy. In this interview John shares... Why marketing is a commitment not a campaign How to come up with creative marketing ideas that really stand out Why you don't always need to have a totally original ideas when getting creative How to inject creativity into your brand and into your online content How to figure out what your online marketing strategy should be 2 of his favorite online marketing tools And much more

Izabela Russell works with some of the worlds top podcasters to help their podcasts sound great, in this episode Izabela shares... Why podcasting is a great way of getting new clients How to make great intro's, outro's, jingles, promo's How to prepare your own voice so that it sounds great when recording And more!

Jules watkins is the guy behind the video hero brand. He teaches business owners how to create amazing looking video that sells. In this episode Jules shares... 3 tips for getting great quality iPhone videos A cool iPhone accessory that will make your videos look super professional The easiest tools for editing your videos How to devise a video strategy so that you can build your list or sell And much more.

Gauher Chaudhry is one of the pioneers of traffic driving. In fact he so influencial, he coined the term PPV (any traffic freaks will know that's kind of a big deal!) In this episode Gauher shares some of his best traffic advice and give us 6 ways that we can get targeted traffic... PPC, media buys, PPV, PPT, native ads and mobile traffic.

Ilan & Guy Ferdman are the co-founders of Satori Prime and the Performance Enhancing Podcast. They help people to reach business success by teaching a blend of personal development as well as practical business and marketing strategies. In this episode they share how we can become a high performer and attain mastery in our field.

Steve Gordon is the author of the new book “Unstoppable Referrals”. Go to unstoppableceo.net to find out more. In this interview we are discussing how you can get more way more referrals including... How Steve grew his business 10x using referrals Why studies unanimously agree that referrals are the best way to get new business Why business owners find it uncomfortable to ask for referrals and how to easily overcome it How to make it easy for your happy clients to refer people to you The “reverse prospecting” technique to get inside the network of your clients or contacts The “Johnny Carson” method which will make your prospects actually look forward to your follow up messages And much more!

Mindy McHorse who is an awesome copywriter. Go to MTM copywriting to find out more about her. In this episode we will be discussing the copywriting process and how to improve our copywriting. Mindy will be sharing… 2 ways to overcome writers block An easy method for adopting the perfect tone or voice in your writing 2 tips for editing so that you can make every single word of your copy count 9 top copywriters/copywriting organizations that you should be learning copywriting from All this and much more!

Bryan Eisenberg is the author of several marketing books including "Waiting for your cat to bark", "Call to action", Always be testing" and "Persuasive online copywriting". In this episode Bryan shares with us his famous concept of persuasion architecture and how we can increase our online sales by using it.

Travis Ketchum is the creator of Contest Domination, my personal favourite contest platform. In this episode Travis shares how we can put our list building on steroids by using contests!

Ian Brodie is the author of "Email Persuasion". In this episode Ian shares with us how to win clients through email marketing.