Whether you are brand new to eXp Agent Attraction or committed to mastering the art of recruiting, this weekly training is designed to get you there faster. Led by Jesse Zagorsky (eXp Broker Associate in San Diego), each week features 30 minutes of topic-
The secret to building a thriving real estate organization? It's not about knowing everything—it's about mastering the art of the invitation.In this high-energy episode, Jesse breaks down the crucial skill of mastering invitations and agent attraction in real estate. He shares why "enthusiasm on fire beats knowledge on ice" and how authenticity and genuine excitement can open more doors than perfect scripts ever will.Learn Jesse's strategies for effective, non-salesy invitations, including how to create urgency, deliver sincere compliments, and use indirect approaches that feel natural and inviting. Plus, hear why voice-to-voice communication matters more than ever, and how small shifts in framing can turn conversations into real opportunities.You'll also discover how to manage your mindset, create emotional resonance over sharing endless details, and set up micro-commitments and accountability groups to stay consistent. If you're ready to turn your agent attraction efforts into a duplicable, energizing system—this episode will give you the practical tools to get there.
Inside the strategy shift that's fueling 2025: Learn how top agents are leveraging preparation, personalization, and people-first recruiting to grow thriving teams with lasting impact.In this episode, Jesse Zagorsky leads a powerful discussion with top-performing agents including Wendy Goss, Claire Gleason, Brent Conley, Boyle Penny, Monica Graves, Barry Overton, Mike Brown, Kim Renshaw, and Shea Black, as they share their mindset and momentum heading into 2025. From agent attraction frameworks and recruitment wins to new program rollouts and live events, the conversation dives into the tools, workshops, and personalized strategies shaping the future of real estate growth. Discover how preparation, intentional conversations, and community collaboration are redefining success for modern real estate professionals.
Ready to scale your real estate business in 2025? Learn proven strategies for agent attraction, duplicatable systems, and leveraging video to engage clients and recruits.Join Jesse Zagorski and top real estate leaders as they break down powerful strategies for growing your revenue share, attracting new agents, and optimizing client engagement. From short curiosity-building videos to mentorship-driven recruitment, this episode is packed with actionable insights to help you elevate your business. Don't miss these expert tips for making 2025 your best year yet!
Attract top agents, build strong connections, and grow your team with proven strategies for success!In this episode, Jesse Zagorski breaks down the 7 essential steps to agent attraction, sharing actionable strategies for starting conversations, handling objections, and building trust. Learn how to identify recruits' needs, make authentic invitations, and leverage relationship-building techniques to create lasting connections. Whether you're new to agent attraction or looking to refine your approach, this episode will give you the tools to expand your network and grow your business.
Jesse led a comprehensive training session on agent attraction for eXp Realty, covering topics such as building relationships, creating contact lists, and effective communication strategies. He emphasized the importance of understanding potential recruits' goals and pain points, as well as the need for continuous learning and practice in mastering skills. Throughout the session, Jesse shared personal experiences, encouraged team participation, and discussed plans for future events and training materials to improve the agent attraction process.
The meeting focused on strategies for agent attraction and recruitment in the real estate industry, particularly within the eXp platform. Participants discussed various methods including hosting lunch events, leveraging personal networks, and utilizing online resources to connect with potential recruits. The conversation also touched on the importance of authenticity, consistency, and adding value in building relationships, as well as the benefits of joining eXp and the potential for growth within the organization.
In the meeting, Jesse, highlighted the backgrounds of the panelists, Lynea Carver and Mike Brown, both experienced real estate agents. Lynea discussed her journey, starting as a new agent, attracting people through social media, and her initial mistakes. She shared her success story, growing her organization from 105 agents to 110, and mentioned her shift in strategy. Jesse emphasized the importance of building an audience for future announcements. Mike also shared his experience, starting with an aggressive approach that he later toned down, focusing on becoming a business partner with potential clients. The discussion concluded with Jesse asking about their current strategies and the impact of their approaches on their revenue.
The meeting focused on agent attraction strategies and success stories within eXp Realty, featuring discussions with successful team leaders Kim Renshaw and Will Penny. Participants shared their experiences with recruitment, accountability calls, and building successful teams, emphasizing the importance of authenticity, commitment, and helping others achieve their goals. The conversation ended with advice on handling inquiries about eXp, maintaining a positive mindset, and celebrating team successes.
Jesse discussed the importance of social proof and the need for team members to record short video clips for their agent attraction calls. He also led a discussion about upcoming in-person retreats and the 'Find Your Fit' series, encouraging team members to attend and share their experiences. The team also shared their strategies for creating action and reaching out to potential leads, with a focus on consistency and commitment.
Jesse introduced the 'Find Your Fit' series, a four-week series aimed at helping participants build their own revenue share group, and highlighted the achievements of Claire Gleason and Justin. The team discussed their strategies for agent attraction, the importance of building relationships and providing value, and the potential for growth in emerging markets. The conversation ended with Jesse encouraging everyone to start conversations and find their fit.
The 2025 Agent Attraction Kickoff, hosted by Jesse Zagorski, emphasized building revenue share groups at eXp Realty through effort, dedication, and dreaming big. The event introduced the "Agent Attraction Finds Your Fit" series, starting the following Thursday, and highlighted the success stories of various agents and team leaders, showcasing diverse backgrounds and strategies for growth.Several eXp leaders, including Brent Gove, Galen, Mike Brown, Dan Gomer, and Kim Renshaw, shared their experiences and strategies for agent attraction, focusing on consistency, dedication, and the importance of recruiting the right agents. Brent emphasized creating financial freedom through real estate, playing the long game, and achieving success through personal growth, time management, and genuine connections.Brent Gove specifically discussed the importance of creating a "cash flow river" in real estate, where money works for you rather than the reverse. He underscored the value of recruiting agents by drawing parallels to successful brokerage models like Keller Williams and Berkshire Hathaway. Brent highlighted the necessity of focusing on mid-level agents—those selling at least 10 homes annually—rather than pursuing high-profile agents, as this approach fosters steady growth. He encouraged participants to invest in long-term strategies, align their goals with financial freedom, and leverage networking events like the upcoming Cabo gathering to build meaningful connections and expand their influence.
TAC emphasized the importance of perseverance and resilience in the face of challenges, while Jesse led a discussion on the importance of mindset and skill set in agent attraction. The team also discussed strategies for engaging potential clients, including product sampling, adding value, and effective communication techniques. The conversation ended with tips for building rapport and handling objections when talking to potential clients or recruits.
The team discussed their personal and professional lives, with a focus on agent attraction and the importance of attending corporate meetings and calls. They also discussed the value of taking inventory and having check-in conversations with team members, and the importance of focusing on traditional brokerages for recruiting agents to EXP Realty. Lastly, they discussed the benefits of EXP Realty's FastCAP training program and the upcoming "FastAttract" program, and the importance of setting numeric goals for growing teams and sharing valuable content frequently.
Led by Jesse, this session focused on building a streamlined business plan for agent attraction in 2025. Attendees explored goal-setting strategies, the importance of understanding personal motivations, and actionable steps to sponsor new agents. Jesse highlighted the significant growth potential in the real estate industry, despite 2023 being one of the toughest markets since 1995. The session provided a clear roadmap and practical tools to help agents scale their revenue share and recruitment efforts effectively.
In this session of the Agent Attraction Fast Start call, Jesse covers recent eXp Realty updates from eXpCon, focusing on revenue share enhancements and new tools for agents. He explains how the updated revenue share model allows capping agents to unlock additional levels of revenue, enabling agents to benefit from referrals without focusing solely on recruitment. Jesse also shares scripts for approaching busy agents who may be hesitant about recruiting, and tips for partnering with team members who have more time to recruit. Additional updates include free access to Canva Pro, Sisu for tracking goals and productivity, and flexible payment options for eXp Luxury. The session emphasizes the importance of consistent follow-up and maintaining a positive mindset to overcome initial setbacks in agent attraction.
In this session of the Agent Attraction Fast Start call, Jesse shares high-level strategies for eXp Realty agent recruitment, focusing on overcoming objections, building value, and addressing common concerns. Key topics include understanding the "two reasons" agents may resist joining—either not seeing the value or feeling threatened by the change. Jesse emphasizes removing the threat by addressing concerns with a consultative approach and positioning eXp as an opportunity rather than a hard sell. The session also covers practical tactics like sharing success stories, addressing misconceptions about open house opportunities, and guiding prospective agents through a thought process focused on the "cost of inaction." Jesse also demonstrates how to use personal experiences and feedback loops to build trust and engage agents who might be hesitant due to emotional or practical ties to their current brokerage.
In this session of the Agent Attraction Fast Start call, Jesse hosts guest speaker Meyer Thakarar, the new regional growth director for eXp California. Meyer shares his strategies for successfully recruiting teams and brokerages to eXp, emphasizing the power of building relationships and initiating conversations. He introduces a simple process using eXp's discovery form to schedule recruitment calls, highlighting that his team handles everything from presentations to onboarding. Meyer shares his personal journey from Keller Williams to eXp, explaining the immense growth potential at eXp and encouraging agents to leverage his expertise to expand their networks. The session also covers practical tips on how to effectively approach team leaders and brokers, and the potential revenue that can result from bringing larger groups to eXp.
I'm going to make a bold statement…in the next 30min we are going to LAUNCH your agent attraction for all of 2024! In this Fast Start call we cover:- how to find prospects- how to get into action easily by starting conversations.- an overview of the stages of recruiting according to Eric Worre (Go Pro book author)When we get to the section with the LIVE activity, no matter what time of day you are watching this...I want you to take action right along with the people who were here live.Don't worry about bothering people, or waking them up...people put their phones on Do Not Disturb!There 3 different groups on listening to this call:1) Brand new to Agent Attraction2) Tried some Agent Attraction, maybe success maybe not, but RELAUNCHING3) Having success and just looking to learn a little more (I'm 5 years in, 1500 people in my group and still learning)No matter what group you're in….Here's my commitment, I will help. You build your exp organization!If it succeeds, it's because of you. If it fails, its because of you.In any market, in any conditions, you can grow your organization. It's easier now than ever because people are open to conversations, they are looking for answers and options to survive this market. The effort you put in for January is worth 10x what you do in December because it compounds over the year.Let's make it easy. All business is conversation. Skills vs talents Recruitment is a skill set. It can be learned. Building an eXp organization is a skill set.Here's the good news….There are only 3 most important qualities you can have when you're starting your recruitment journey: coachable, willing and hungry. Raise hand if you've ever collected a revenue share check. (IF there are a lot, have them type the highest single month amount into the chat box)Over 4200 agent has sponsored 5 agents (or more).Ok OK, but some of those people joined a long time ago…it's different now. It's easier now.Each month, exp currently adds approx 2,500 agents a month.Stages of RecruitingFinding ProspectsAll Business is ConversationPivotInvitation to Learn MorePresentationKeep Conversation GoingEnrollingLearning is your left foot. Doing is your right foot.To walk you need both feet!After you start the conversation, how do you keep it going?How to keep conversations going:- Ask specific questions about things that have happened in their world- Be the broker they don't have (give them resources, training…etc..)Invite them to events/trainings - afterwards ask them what they liked best, what was their takeaways, what they want to implement and then become their accountability partner to to help them get it doneThen pivot back to business and an invitation to learn more. We'll cover the pivot and invitation in more depth next week. —Text message examples:(End with a question mark “?” if you want a reply)Saw your name in my phone and it made me smile.Just wanted to say Happy New Year! Hope you're doing well!Any big plans for 2024? (Or you could end with)I'm curious…if you could change one thing for 2024, what would it be? (Or you could end with)I'm curious…was 2023 the worst year ever in real estate? ———-When someone replies and you want to keep focusing for the full 15min, you can shoot them a quick reply:I'm in the middle of something, I'll get back to you later. I just wanted to say hi and I was thinking about you.Then just text them back sometime later that day or the next day. And keep the convo going until you watch the session on Pivots and Invitations.—-
Welcome to our weekly Agent Attraction Mastermind! This week, we're excited to introduce a special guest, Casey Counsel Jiha, a top trainer in agent recruitment and objection handling. In this session, Casey explores the psychology of objections, teaching you how to effectively address them by understanding their root causes. Whether it's overcoming common objections or learning how to grow as a recruiter, this session offers powerful insights to elevate your approach. Don't miss out—add the first and third Tuesdays of the month to your calendar for ongoing, deep-dive training sessions!
We're diving into steps 3 and 4 of the 7-Step Agent Attraction process to learn more about the art of conversation.Understanding your prospects hopes, dreams, goals, and challenges is key to guiding the conversation. At this stage you want to lead the conversation by showing that you understand what matters to them. This will help keep the conversation going.Next, you want to invite them to learn more about the platform. Keep it light and not a hard sell. Remember, you're not asking them to join eXp yet, just to learn more about it. You can do this with a direct or indirect invitation.In the next session, we'll cover the Education and Understanding Phase.
We're diving into steps 3 and 4 of the 7-Step Agent Attraction process to learn more about the art of conversation.Understanding your prospects hopes, dreams, goals, and challenges is key to guiding the conversation. At this stage you want to lead the conversation by showing that you understand what matters to them. This will help keep the conversation going.Next, you want to invite them to learn more about the platform. Keep it light and not a hard sell. Remember, you're not asking them to join eXp yet, just to learn more about it. You can do this with a direct or indirect invitation.In the next session, we'll cover the Education and Understanding Phase.
On this Agent Attraction Fast Start, Jesse will be talking about the vital next and final step in a 7-steps Agent Attraction formula that he breaks down into 4 weeks.But first, Jesse gave a recap on the previous lesson and dived into the examples of how all the steps correlate then he talked about Presentation, which will cover how you will present and talk on the subject. This also covers the resources that you will need to supplement your presentation.Lastly, He teaches us how to Keep the conversation going and enrolling. This is an important value for Agent Attraction by keeping the conversation going it leaves an imprint on agents that you want them to know. they get intrigued about what you are presenting. In a way making them CLOSED to the FIRE
Special episode. the very first Agent Collective virtual summitThere's series of speakers lined up.what gets celebrated gets duplicatedjesse explained how he is not different from everyone, he is just further down the road of agent attraction.different agents share their story. How exp Revenue share have impacted their life. These agents are from different walks of life. New agents, experienced agents they share what's working what's not working.
On this Agent Attraction Fast Start, Jesse will be talking about the vital next and final step in a 7-steps Agent Attraction formula that he breaks down into 4 weeks.But first, Jesse gave a recap on the previous lesson and dived into the examples of how all the steps correlate, then he talked about Presentation, which will cover how you will present and talk on the subject. This also covers the resources that you will need to supplement your presentation.Lastly, He teaches us how to Keep the conversation going and enrolling. This is an important value for Agent Attraction by keeping the conversation going it leaves an imprint on agents that you want them to know. they get intrigued about what you are presenting. In a way making them CLOSED to the FIRE
Learn exactly how to gently guide the conversations you started last week to learn about Hopes, Dreams, Goals, and Pain points.Then make an invitation for them to learn more about eXp.And there's a FEW OPTIONS for invitations.Nothing yucky.Nothing salesy or pushy.Genuine authentic stuff.