Content Content podcast with Ed Marsh

In this episode, Heretto CEO Patrick Bosek explains why pure techcomm is going away, why being a CEO is like being an eight year old with a lemonade stand, and more. Patrick Bosek of Heretto Note: This episode was recorded before Patrick's company changed its name to Heretto. Mentioned during this episode: DITA Open Toolkit GPT3 Scriptorium podcast Snackable @patrickbosek @easydita @heretto Content and Coffee podcast Content Components podcast

"The best term to use to call what I was doing was UX writing" says UX Writer MJ Babic on this episode of the Content Content podcast. MJ's had a diverse career, from marketing, feature articles, science journals, and some tech writing. But her plan is "helping people complete their tasks with digital products", and to "bring good writing to whatever corner I'm working in at the moment". Mentioned during this episode: MJ on LinkedIn usertesting.com  A List Apart Smashing Magazine Boswords UX Writing Hub  Streeteries MJ on Medium Strategic Writing for UX, Torrey Podmajersky Writing Is Designing: Words and the User Experience, Michael J. Metts and Andy Welfle

We return from a hiatus with content strategist Rahel Bailie! She joins Ed Marsh to talk about an uneven history of content strategy, object-oriented content, how her career has led her across two continents, and the history of women in technical communication. Her Content Strategy book with Noz Urbina remains one of Ed's most highlighted (highlit?) reads. We discuss Content Operations (ContentOps or DocOps), introducing efficiency, and more. I hope you laugh as much as we did. Mentioned during this episode: Scott Abel, the Content Wrangler An uneven history of content strategy Back to the Future Deane Barker The need for content operations Ann Rockley STC Pandoc Rahel on Twitter Rahel on LinkedIn Rahel's site Raving Schema.org Vale linter Visual Studio (VS) Code

Alisa Bonsignore, strategic communications consultant, talks to Ed Marsh about how she fell into things her entire career, global and career sustainability, and how to have a growth mindset during this. Mentioned during this episode: Alisa's business - Clarifying Complex Ideas Alisa on Twitter American Medical Writers Association Melissa Breker http://edmarsh.com/2016/09/01/off-wall-presentations-featuring-ben-woelk-content-content-podcast-episode-11/ http://edmarsh.com/2018/01/23/installation-not-user-task-featuring-andrea-ames-content-content-podcast-episode-21/

Michael Miller, an Indianapolis, IN-based technical writer, shares what it's like to be new to the field, his passion for it, the struggles he faces, his goals, and more. Content Content podcast guest Michael Miller with the Indy 500 Borg-Warner trophy Mentioned during this episode: Curse of Knowledge with Tom Johnson - Content Content podcastXML is a four-letter word with Alan J. Porter - Content Content podcastTime as a tool with Alan Houser - Content Content podcastBBEditGenesysSalesforceIndianapolis Motor Speedway The IndyCar "split" IndyCar 2018 by IUPUI Motorsports Studies students Relay FM Connected podcast Cortex podcast

Sara Feldman, customer success enablement advocate, talks with Ed Marsh about job hunting during a pandemic, achieving outcomes, "pre-charging" before conferences, and more. Mentioned in this episode: ESET softwareThink with GoogleWhat's in it for me (WIIFM) - Ed Marsh's STC InterChange keynote presentationBen Woelk's Hope for the Introvert podcastRick Beato on YouTubeMatch Game

If you want to hear a great story about a great career, you need to listen to Noz Urbina, the best-dressed man in content strategy. Noz talks to Ed Marsh about how to make content a business asset, literally writing the book on content strategy, and his path to creating his own consultancy and conference. Mentioned during this episode: Softquad XMetaLMekonCongilityOmniX conference - get €50 off with the code 50urbiCarrie HaneContent Strategy: Connecting the dots between business, brand, and benefits

Hannah Kirk (@pinkhairedCS), the Pink-haired Content Strategist, talks to Ed Marsh about conference experiences, how academia compares to Silicon Valley, how kids interact with technology, and reminds Ed how old he is. Mentioned during this episode: LivefyreGatsbyJSDocusaurusMDITA/Lightweight DITAXMetaLTrends in Technical Communication for 2020 and beyond - Cherryleaf Podcast episode 76Type-in programsHannah on Medium

Phylise Banner, learning experience designer, talks to Ed Marsh about being a digital native, why eLearning and forms are so bad, what it's like coordinating the online community at a major conference, and her passion for education theory and transportation. Mentioned during this episode: ABD (all but dissertation)Modern Learning podcastLuke WroblewskiFERPA - Family Educational Rights and Privacy ActAmphicarPiper CherokeeMatt PierceSam Rogers

Viqui Dill, Senior Technical Writer at American Woodmark in Virginia, talks to Ed Marsh how everyone is a project manager in some form, life in the (literal) hardware industry, her day of 500 hugs, what is just-in-time documentation, and more. Viqui is also an accomplished "bad-ass bass player' and a self-proclaimed techcomm evangelist. Viqui Dill - 2017 STC Technical Communication Summit Mentioned during this episode: Gully WasherAmerican Woodmark2020 design softwareSTC Instructional Design and Learning (IDL) Special Interest Group (SIG)STC DC Metro chapterSTC Philadelphia CONDUIT conferenceViqui on TwitterViqui on SlideSharePower of StoryDjembeDr Heidi Lawrence501(c)(3) corporationSTC George Mason University chapterEd's presentation for the STC IDL SIG - Driving your Docs with Data

Alan J. Porter, Head of Strategic Services Practice at [A], talks to Ed Marsh about why tech writers are now content engineers, why metadata is important, what it's like to document massive hardware, and more. Alan J. Porter, guest on the Content Content podcast Alan is also an accomplished author and critic of comics, pop culture, sci-fi, and more. Mentioned during this episode: XyWrite Grif S1000D Circuit of the Americas Word2DITA plug-in by Eliot Kimber Caterpillar Concorde Alan's Open Wheel podcast Napoleons and Shakespeares featuring Teresa Meek – Content Content podcast episode 14 Experiences have to be assembled with Cruce Saunders – Content Content podcast

Scott Abel, also known as The Content Wrangler and the host of Information Development World, talks to Ed Marsh about the parallels between music and single sourcing, smooth segues between paragraphs, intelligent content, and content strategy in the medical field. Mentioned during this episode: Ann Rockley Managing Enterprise content Scott on Twitter The Content Wrangler on Twitter Intelligent Content Conference Scriptorium HIPAA Scott on Medium

In an intense episode focused on intelligent content, Cruce Saunders of [ A ] and Ed Marsh discuss content in the enterprise and how to make it an asset in the C-suite, job titles in the content world, lightweight markup languages, and much more. Mentioned during this episode: Cruce Saunders of [ A ], Content Content podcast guest   Joe Gollner Ann Rockley on the definition of intelligent content Financial Accounting Standards Board (FASB) Adobe Experience Manager (AEM) Scott Brinker Mayo Clinic Markdown AsciiDoc reStructured Text Ashland Microsoft Visual Studio Code GitHub Towards a smaller world podcast [A] on Twitter Cruce on Twitter

Sean Heckman was a racer, a figure skater, a TV writer and producer, almost a lawyer, and finally owner of The Media Barons and a podcast mogul. Learn what it's like to drive across the USA for 30+ days interviewing racing legends, while running a content creation business that caters to small businesses. Find out why Sean calls a "sport with science, technology, and a lot of nonsense" his home. I've never met Sean, and he was as curious about me as I was about him. Sean says he's not a journalist, but he is. He gets people to talk, listens to their stories, and responds to them. He also has an immensely dry sense of humor. I literally had to stop dozens of times while editing this podcast to stop laughing. Give this a listen. Mentioned in this episode: Sean's work on IMDB Adrian Fernandez Emerson Fittipaldi Ryan Eversley Ryan Eversley on Twitter IMSA WeatherTech SportsCar championship Blubrry podcast statistics Scott Tucker Dirty Money - Netflix Chris Hardwick – Nerdist Podcast WTF podcast with Marc Maron Dinner with Racers with Mario Andretti Craig Hampson episode Dario Franchitti's hair Sean on Instagram

Keith Schengili-Roberts, market researcher and DITA Evangelist for IXIASOFT, and Ed Marsh discuss the old days of HTML, Archie, Veronica, fax software, and more. We also talk about what the hell a DITA evangelist does. Mentioned during this episode: I can eat glass test Delrina The Advanced HTML Companion The Computer Paper ATI graphics cards Mekon DITA listening sessions Keith's SlideShare DITA worst practices Captain Mondo MarkDown AsciiDoc The beginnings of DITA part 1 The beginnings of DITA part 2 OASIS OASIS DITA adoption committee C'est what Toronto Keith's Wikimedia Commons contributions The Curse of the Labrador Duck Keith on Twitter Ed on the Scriptorium podcast Ed's Data-driven content webinar

Andrea Ames and Ed Marsh discuss the evolution of the technical communication field, the number of job titles for technical communicators, the frustrations of proving your value, and laugh a lot.Andrea Ames, Content Content podcast episode 21 guest Andrea is the CEO of Idyll Point Group, after a long stint in content strategy and content experience strategy at IBM. Mentioned during this episode: Idyll Point Group on Facebook Andrea’s Content Hacker podcast Don Day and Michael Priestley on the beginnings of DITA part 1 - DITAWriter Don Day and Michael Priestley on the beginnings of DITA part 2 - DITAWriter STC Intercom magazine editorial calendar Amy Porterfield's podcast Michael Hyatt's Lead to Win podcast Michael Hyatt talks about his fear of speaking

Timothy Esposito is a principal technical writer for Oracle, and current STC Philadelphia Metro chapter President. We talk about a career of service, Y2k, what it takes to run a successful volunteer organization, hiking, and, of course, beer. Tim is also an STC Associate Fellow. Mentioned in this episode Timothy Esposito, Content Content podcast episode 20 guest Tim's site Tim on Twitter Tim's "Bonus materials" page Kings Canyon Yosemite Half Dome 2018 STC Philadelphia Metro CONDUIT conference Submit proposals for the 2018 STC Philadelphia Metro CONDUIT conference Content Content Podcast – Time as a Tool – featuring Alan Houser – episode 2 Content Content podcast episode 3 - Fire fingers with Danielle Villegas Elm email client Vi text editor G-Log Cards against humanity The Beer Store STC Rochester Spectrum conference STC New England Interchange conference STC Distinguished Community Service Awards Committee STC Community Affairs Committee Cheltenham Township Historical Commission

Elizabeth Fraley runs Single-Sourcing Solutions in Sunnyvale, Ca. We geek out about the history of structured authoring, how her opinions have changed in 17 years of technical writing, and how many books a year are too many to read. Mentioned in this episode: Liz Fraley, Content Content episode 19 guest Single Sourcing social media and public projects TC Camp TC Dojo Liz's books Benefits of dynamic product information delivery for life sciences Keith Schengili-Roberts Lisa Scottoline Michael Priestley ACM sigdoc Microsoft .Lit file Interleaf oXygen XML Editor Antenna House DITA Open Toolkit FOP DITA rendering engine Arbortext Rob Hanna - Precision Content Ixiasoft STC Summit Scott Prentice Alan Houser George Lakoff - Moral Politics

Allie Proff works for freaking Boeing. We discuss emotive analytics, technical storytelling, technology as a tool for good and bad, and a meta podcast moment. Mentioned during this episode: Allie Proff, Content Content podcast episode 17 guest Allie on Twitter Allie's technical writing twitter Allie on LinkedIn   Affectiva USS Vella Gulf Brene Brown: the power of vulnerability Allie's column: Speaking the STC Summit How to change your Facebook password video How TurboTax makes a dreadful user experience a delightful one technically eclectic Mailchimp's style guide Snohomish County Mothers of Multiples (SNOMOMS) Be like Thomas Pynchon with Pawel Kowaluk – Content Content episode 16 Ingress the game Pokemon Go Content Content podcast episode 7 – Curious about content featuring David Dylan Thomas It's OK to pause featuring Alyssa Fox - Content Content podcast episode 13

Pawel Kowaluk, a technical writer, self-proclaimed DITA geek, and recruiter, joins us from Krakow, Poland. He talks about the rise of technical communication in Poland, starting a conference, and how to balance a team when hiring. Note: After recording, we became aware that Pawel left the Soap! Conference team after one year. To further clarify, Pawel did not have a role in the formation of MeetContent, though he is an active member of the community. Content Content regrets any confusion or offense to those involved. Episode 16 guest Pawel Kowaluk In this episode Meet Content Techwriter.pl Soap! Conference International Technical Communication Qualifications Foundation (ITCQF) Thomas Pynchon Poland Madcap Flare User Group Users or people with Jack Molisani – Content Content episode 15 Markdown "Life begins when you step out of your comfort zone"- Pam Noreault Daniel Pink's theory of motivation Society for Technical Communication (STC) Certified Professional Technical Communicator Flash fiction Pawel on Twitter Pawel's flash fiction

Jack Molisani, president of ProSpring Staffing and Executive Director of The LavaCon Content Strategy Conference talks about technical communication hiring, rebranding, content strategy, and how he's seized opportunities his entire career. Mentioned in this episode: Episode 15 guest Jack Molisani Jack on Twitter Jack's book: Be the Captain of Your Career: A New Approach to Career Planning and Advancement Andrea Ames Joe Gollner Gnostyx Misty Weaver Ari Hoffman of Mindtouch IndyCar Grand Prix of Long Beach ProSpring Staffing The LavaCon Content Strategy Conference Ed on Twitter Drive your docs with data - 2017 CONDUIT conference SlideShare #LavaCon STC Philly Metro conference

Content Marketer Teresa Meek has had a varied career path in journalism, real estate, and more, but always focused on writing. She is currently based in Seattle, Washington, from where she talked about how content marketing and technical writing have similarities, her brief career in technical writing, how to transition to content marketing, and more. Content marketer Teresa Meek Mentioned in this episode: Teresa's web site Teresa on Twitter Teresa's personal blog - Domesticus Teresa's book - Say it with feeling! Business Writing in the Internet Age Quora Content Marketing World Content Marketing Institute Flo - Progressive Insurance Top 10 questions from Content Marketing World eByline Contently Skyword Janet Burroway Anne Lamott - Bird by Bird: Some Instructions on Writing and Life Steven King - On Writing: A Memoir Of The Craft

Alyssa Fox, Director of Information Development and Program Management at Micro Focus, tells us that it's OK to pause when processing information. We also discuss managing people "fairly, not equally", why content strategy is difficult, multinational technical communication teams, fashion, and more. Content Content podcast episode 13 guest Alyssa Fox, Director of Information Development and Program Management at Micro Focus Mentioned during this episode: Alyssa on Twitter Mindtouch's top 200 content strategists for 2016 Texas A&M University Quiet by Susan Cain STC Board meeting summaries STC Philadelphia Metro CONDUIT conference Alyssa's Slideshare Ed's TC Camp presentation on social media and podcasting

"Content requires proper care and feeding", says Bill Swallow, director of operations at Scriptorium. We talk localization, content strategy, local beer, summer's oppressive heat, and more. Bill Swallow Released on International Podcast Day! Mentioned during this episode Bill on Twitter International Podcast Day 2016 Content Content podcast with Sarah O'Keefe Rensselaer Polytechnic Institute Bill's presentation: Localization Planning and The Content Strategy of Things Techcomm camp (TCCamp) Ed's TC Camp presentation - social media and podcasting for technical communicators Saratoga brewing  Rare Form brewing company Alementary 1916 shore shiver - Forgotten Boardwalk brewing Abandon Brewing Learning DITA Bill on Medium.com Scriptorium blog Bill on LinkedIn Content Marketing World

Ben Woelk, technical communicator and Information Security Office Program Manager at the Rochester Institute of Technology, talks about being an introverted leader and how it's changed his career and his passion. Ben Woelk Mentioned during this episode Ben Woelk on Twitter STC Philadelphia Metro Conduit conference STC Rochester Slack STC Community Affairs Committee CAC Educause Hannah Morgan, the Career Sherpa Quiet - Susan Cain Susan Cain's TED talk Mathematical word problems for introverts STC Certified Professional Technical Communicator program Blink - Malcolm Gladwell Jesus, CEO - Laurie Beth Jones TechSoup Ben Woelk on LinkedIn

Bernard Aschwanden, President of Publishing Smarter, STC Immediate Past President, and Ed's twin talks about certification, why your content is not your own, building a house (literally), process vs process, finding his spouse through STC, social networking, and more. Ed Marsh and guest Bernard Aschwanden meet at STC Philadelphia Metro Conduit conference, 2016 Mentioned during this episode: @aschwanden4stc @publishsmarter STC Publishingsmarter.com Webworks Adobe certified partner Frame technologies FrameMaker Google analytics Michael Priestley Alementary Brewing, Hackensack, NJ Content Content on TuneIn Content Content on Google Play Music Content Content on iTunes

Todd DeLuca, a Pennsylvanian who manages a remote tech writing team, shares with us how volunteering and presenting has elevated his career, what it's like to manage a technical communication team, volunteering with intention, and how to promote yourself and your team within your company. Todd DeLuca Mentioned during this super-sized episode: STC Summit Technical Delivery: An Expanded Role for Technical Communicators Volunteering your way up the career ladder Todd on Twitter Todd's Tumblr Todd on LinkedIn Servant Leadership

Content strategy business owner Sarah O'Keefe talks about working with a CMS, content metrics, tekom, packing for flights, and her aversion to the nightshade family. Sarah O'Keefe, Content Strategist and owner of Scriptorium Mentioned during this episode: Scriptorium Sarah's Twitter Content Strategy 101 Lavacon conference North Carolina Research Triangle Net promoter score Learning DITA Content Content podcast episode 7 Curious about content featuring David Dylan Thomas/ Sturm und DITA-Drang at tekom Ravelry knitting community Head Fi headphone community Ed is presenting at STC Philly Metro's Conduit conference Saturday, April 2 Ed on Twitter

A free-wheeling show starts off 2016 starring David Dylan Thomas, Senior Content Strategist. Our topics include what a content strategist does, the future of content and work, getting noticed on social media, and even a few movies to see. David Dylan Thomas, content strategist and movie maker Some of Dave's work: The Developing Philly documentary webseries Lessons from the Future of Content: Part One — Tools Are Cheap, Time Is Expensive Content Camp Philly VIDEO: Agile Living: How I Learned to Stop Worrying and Never Be “Done” Mentioned during this episode: Significant Objects Confab content strategy conference Philly content strategy meetups Stack Exchange Contently API Confab content strategy conference Cleve Gibbon, content strategist Epam Lavacon conference Keith Knight - comic artist - Patreon Dan Benjamin - podcaster - Patreon Sarah O'Keefe - The talent deficit in content strategy FOMO - Fear of missing out Subscribe (Android) Books referenced: Elements of Content Strategy - Erin Kissane Content Everywhere - Sara Wachter-Boettcher Content Strategy - Rahel Ann Bailie and Noz Urbina

Dr. Carlos Evia, Director of Professional and Technical Writing at Virginia Tech Dr. Carlos Evia is featured on a jaw-dropping episode of the Content Content podcast. We discuss cutting-edge developments in the DITA world, as well as the similarities and differences between academicians and practitioners of technical communication. Carlos is the Director of Professional and Technical Writing at Virginia Tech, is on the Lightweight DITA Technical Committee, and is an advocate for using multimedia with DITA. Subscribe (Android) Carlos Evia Carlos Evia on Twitter Taking the DITA troubleshooting topic for a spin The academician and the practitioner should be friends Tom Johnson podcast with Lisa Meloncon Outsourcing Technical Communication, edited by Carlos Developing Quality Technical Information Information Development World Unsung heroes of DITA presentation by Gretyl Kinsey Madcap Flare oXygen XML Editor DITA Glass ExpeDITA Lightweight DITA Virginia Tech Center for Human-Computer Interaction

Marcia Riefer Johnston, guest for episode 5 of the Content Content podcast Tech writer turned content marketer and strategist Marcia Riefer Johnston (@marciarjohnston) discusses her career transitions, her two highly rated books, and her strong love of Strunk and White. A few links from the show and notes from Marcia: Undefinable Me: The Story of a 13-Year-Old Girl from the Inner City Who Codes (Keila Banks’s inspiring 10-minute OSCON keynote) Malaphors (“Unintentional blended idioms and phrases—It’s the cream of the cake!” by David Hatfield, the Malaphor King) What Is Intelligent Content? (includes links to my six-pack of articles delving into each element of Ann Rockley’s classic definition) Writing.Rocks (includes my blog, where you can play the weekly concise-writing game Tighten This!) Word Up! on Amazon* You Can Say That Again on Amazon* *Also available wherever fine books are sold. Also mentioned during the Content Content podcast: Content Content podcast episode 1 with Sharon Burton Scott Abel The Velveteen Rabbit Ann Rockley Managing Enterprise Content: A Unified Strategy by Ann Rockley and Charles Cooper Techwhirl.com - Connie Giordano and Al Martine Information Development World Lavacon conference STC - Philly Metro chapter Content Marketing Institute Joe Pulizzi Robert Rose Content Content podcast episode 3 featuring Danielle Villegas Dair Communications Techcommgeekmom

In this episode, a truly great and fun conversation with prolific and influential technical writer Tom Johnson. Tom joins us from Silicon Valley to talk about his interesting path to technical communication, failed Career Day booths, being a leader in techcomm, content management systems, DITA, static site generators, and much more. Subscribe to the Content Content podcast in iTunes Mentioned during the show: Tom's web site - I'd rather be writing Tom on Twitter Tom's review of our podcast Why no one stopped by my technical writing booth at career fair day Tom on finding time to write Jekyll static site generator Liquid templating language Confluence wiki Adobe RoboHelp Madcap Flare oXygen XML Editor Protopage RSS feed aggregator Inoreader RSS feed aggregator Feedly RSS feed aggregator Salesforce Knowledge DITA module for Drupal CMS (in development) Karen McGrane on "blobs" Markdown formatting syntax language DocPad text editor WebStorm text editor GitHub Blubrry podcasting plugin for WordPress contentcontent.info Ed Marsh on Twitter

Fellow New Jerseyan Danielle Villegas, the TechCommGeekMom, talks to us about transitioning into technical communication, social media, her blog at techcommgeekmom.com, content curation, going back to school, and managing it all (or not). Mentioned during the show: techcommgeekmom on Twitter Danielle on Scoop.It paper.li New Jersey Institute of Technology NJIT - Professional and Technical Communications program 2015 Mid-Atlantic Technical Communication Conference - March 28, 2015 - sponsored by the STC Philly Metro Chapter CONDUIT debate featuring STC Vice Presidential candidates STC PMC Podcast with Adriane Hunt Lavacon conference Intelligent Content conference #techcomm on Twitter #contentstrategy on Twitter Chef Josette WordPress Jetpack Moodle LMS Rutgers Online Digital Marketing "Mini-MBA" Google Analytics Google Trends Adobe Audition for podcasters YouTube playlist Deconstructing a Twitter Post contentcontent.info Ed Marsh on Twitter

Alan Houser, technical communication consultant and former Society for Technical Communication President, drops by on a very cold President's Day holiday to talk about his experiences in STC leadership, web standard steering committees, structured authoring and DITA, Markdown, tools, podcasts, and more. Mentioned during the show: Content Content podcast, episode 1 featuring Sharon Burton Alan Houser on Twitter Alan's business, Group Wellesley Society for Technical Communication (STC) 2015 Mid-Atlantic Technical Communication Conference - March 28, 2015 - sponsored by the STC Philly Metro Chapter World Wide Web Consortium (W3C) OASIS Sara Wachter-Boettcher Sara's book Content Everywhere contentcontent.info Darwin Information Typing Architecture (DITA) DITA 1.3 spec Markdown language Tom Johnson - I'd rather be writing XML and the web: drifting farther apart? 5 by 5 podcast network Back to Work podcast on 5 by 5 TWiT podcast network This Week in Tech podcast Triangulation podcast Ed Marsh on Twitter

In our inaugural podcast, technical communication and customer experience consultant Sharon Burton tells us about California law, offices without tarantulas, documenting the obvious, the file name field, buying buckets of DITA at the DITA Store, and the renaissance of content. Mentioned during the show: SharonBurton.com twitter.com/sharonburton "It costs a lot of money to look this cheap." - Dolly Parton University of California Riverside TechComm Speakers Bureau contentcontent.info edmarsh.com twitter.com/edmarsh