Podcasts about senior content strategist

Ashley Sonlin is a digital marketer with a sharp eye for what drives engagement.She began her career as a celebrity talent manager, working with multi-platinum, Grammy-winning artists, then moved into the creator economy, leading influencer campaigns for brands like McDonald's, Xfinity, and Macy's at Influential. While earning her MBA at Northwestern Kellogg, she built a TikTok following of 500K+ and 175M+ views, and today, she's a Senior Content Strategist at Influent, where she builds LinkedIn thought leadership for top CEOs and founders.

Great content doesn't just inform—it inspires, builds, and connects with an audience on a deeper level. In today's episode, we're excited to chat with Drue Stinnett, Senior Content Strategist at HubSpot! Drue walks us through her journey, from navigating the post-college job market to landing her dream role at HubSpot during some challenging times. She shares her approach to content strategy, the unique hurdles of B2B marketing, and how she strikes the perfect balance between quality and quantity in content creation.We'll also explore how Drue and her team are using data to take creative risks and launch innovative projects, all while proving that small, agile teams can make a huge impact in marketing.Join us as we discuss:HubSpot's ability to use data to drive content decisions, balancing quality and quantity.The guidance HubSpot offers to help users effectively implement technologies like AI.How small, resourceful marketing teams can achieve big impact with innovative strategies.

In this episode of the Unscripted podcast, host Sarah Nicastro welcomes Tristan Lavender, Neurodiversity Speaker, Founder and Chair of the Philips Neurodiversity Network (Employee Resource Group), Senior Content Strategist, Writer, and Editor at Philips Communications Center of Excellence, for an open and honest conversation about navigating work life with a neurodivergence and why/how companies could benefit from giving this area of diversity more thought and action. As a neurodiversity advocate and educator, Tristan combines personal experience with over 15 years of expertise as a communicator in leading global companies like Philips, where he founded the Philips Neurodiversity Network, a global Employee Resource Group (ERG) with over 1000 members, committed to creating an environment where every mind can thrive. Tristan's mission is to build a world where every mind is empowered to succeed by educating individuals and organizations on the transformative potential of neurodiversity. If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts, Spotify, and Google Podcasts. Also, subscribe to our newsletter right here: https://www.futureoffieldservice.com/the-insider

Writers from the TREW team share how they're using AI chat technology in the writing process. They also give tips on when to use tools like ChatGPT Teams and how to construct prompts and chat threads to get a better result.Jamie Tokarz, Senior Content Strategist, and Julia Holliday, Senior Inbound Marketing Specialist, both use AI chat tools to take their projects up a notch. We discuss how they're using AI tools for research, ideation, content mapping, and editing as well as how these tools have changed since they were first introduced. Has their output improved in quality, or are they still seeing issues with AI "hallucinations"? We also revisit the strategy for prompting and returning to previous chat threads.We touch on a few different AI tools including ChatGPT Teams, Claude, Perplexity AI, and Gemini.The two TREW Crewers emphasized that AI is a tool that enhances the writing process but doesn't replace human creativity. Tips for integrating AI into marketing processes include starting small, treating AI as an assistant, and iterating on prompts. TakeawaysAI tools can be used for various stages of the content creation process, including research, ideation, content mapping, and editing.The launch of ChatGPT Teams has provided a tool that allows for conversation-based AI assistance while ensuring data confidentiality.Google search results are increasingly prioritizing discussion-based sites like Reddit and Quora, which may not always provide authoritative information for technical topics.Organizing prompts by subject and providing detailed background information can improve the effectiveness of AI-generated responses.Start small when integrating AI into marketing processes and iterate on prompts.ResourcesConnect with Julia on LinkedInConnect with Jamie on LinkedInConnect with Wendy on LinkedInRelated Episode: What the Heck is Going on at Google?!Related Episode: Is Inbound Marketing Still Working?

Anthony Machi, Senior Content Strategist at RVO Health (healthline.com), discusses navigating content strategies and effectively answering user intent. In this episode, Anthony shares his perspectives on Strategies for optimizing content for carousels and citations, addressing the challenges of data acquisition for SEO analysis, the evolving role of click necessity in user interactions, tailoring content strategies to maximize audience engagement and future-proofing SEO strategies against ongoing algorithm changes. Show NotesConnect With: Anthony Machi: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ad: No more not knowing who's coming to your website, convert more leads and get your free Leadfeeder extended premium trial here.In this episode of Content Marketing Commute, Joe explores the idea of building a strong and distinct brand identity by embracing controversy and not trying to please everyone.He reflects on a previous interview with Max Gayler, Senior Content Strategist at Claap, who discussed the concept of creating a polarizing brand character. Joe also cites examples from Ryanair's social media strategy and insights from marketing guru Seth Godin. This episode is a deep dive into the power of being unapologetically different to attract dedicated fans and create a memorable brand.00:00 Introduction to Content Marketing Commute01:06 A Beautiful Day in Provence01:43 Reflecting on Last Week's Episode02:39 Interview with Max Gayler03:22 The Power of a Contrarian Brand05:26 Ryanair's Bold Branding Strategy08:25 Seth Godin's Marketing Wisdom11:06 Final Thoughts and Takeaways11:23 Closing RemarksWatch the full video of this episode here: https://youtu.be/FyWfB8zXS4oCheck out the Super Fun Marketing Podcast (mentioned in this episode): https://podcasts.apple.com/gb/podcast/the-super-fun-marketing-podcast/id1731958693Follow Joe on LinkedIn here: https://www.linkedin.com/in/joesweeney1/ Get full access to Content Marketing Commute at www.contentmarketingcommute.com/subscribe

Ad: No more not knowing who's coming to your website, convert more leads and get your free Leadfeeder extended premium trial here.In this episode of Content Marketing Commute, I take a walk through Barcelona with Max Gayler, Senior Content Strategist at Claap, to discuss humor and influencer marketing in B2B.Max shares insights on creating funny, memorable content through his alter ego 'Ken Bleacher,' and the evolution of Claap's marketing from traditional approaches to more engaging, comedic strategies.We delve into the importance of being different in a saturated market and how originality and contrarian viewpoints can make a brand stand out. Tune in for practical advice, creative strategies, and a glimpse into the life of a content marketer in Europe.00:00 Introduction to Content Marketing Commute01:00 Today's Episode: Comedy and Influencer Marketing in B2B02:39 Meet Max Gayler: Senior Content Strategist at Claap04:35 The Birth of Ken Bleacher12:57 Contrarian Marketing and Brand Identity13:34 Exploring Barcelona and Marketing Insights20:27 Backwards Segment: Rant on B2B Marketing21:11 The Hypocrisy in B2B Marketing21:14 The Problem with Reheating Ideas21:29 LinkedIn Culture and Originality23:45 Competitor Analysis and Influencer Marketing24:35 The Role of Influencers in B2B25:13 Personal Profiles as Marketing Tools26:12 Challenges in Social Media Marketing27:40 Influencer Marketing Strategies28:22 Creating Engaging Content29:30 The Evolution of Content Marketing31:34 Practical Tips for Filming and Editing35:26 YouTube and LinkedIn Strategies39:41 The Importance of Creativity and Feedback43:46 Future Plans for Ken Bleacher44:24 Conclusion and Final ThoughtsWatch the full video of this episode here: https://youtu.be/93h_DkY2-4E?si=oKCjKTF3BgVm9o5tFind out more about Claap here: https://www.claap.io/Follow Max on LinkedIn here: https://www.linkedin.com/in/max-gayler-journ/Follow Ken Bleacher on LinkedIn here: https://www.linkedin.com/in/ken-bleacher-99837727b/Follow Joe on LinkedIn here: https://www.linkedin.com/in/joesweeney1/ Get full access to Content Marketing Commute at www.contentmarketingcommute.com/subscribe

This podcast shares research that reveals how many of the most common cloud security risks—despite being tied to basic security guidelines such as the Principle of Least Privilege—are widely overlooked in organizations of all sizes, even in those with a high maturity level in terms of cloud security. We'll explain why that is and investigate approaches to reduce your risk. Speakers: Neil Carpenter, Principal Technical Evangelist, Orca Security Bar Kaduri, Research Team Leader, Orca Security Tatyana Sanchez, Content and Programming Coordinator, RSAC Kacy Zurkus, Senior Content Strategist, RSAC

Many organizations have fallen victim to data breaches and exposure. It is crucial to strengthen security as the rise of cyberattacks increases. What are some strong measurements to reduce the risk of data exposure? Join the RSAC 2024 Governance, Risk, and Compliance Program committee as they discuss what decision-makers need to think about from a compliance perspective. Speakers: Elliott Franklin, Chief Information Security Officer, Fortitude-RE James Lugabihl, VP Security - Governance Risk & Compliance, ADP Jamie Sanderson Reid, Director, Cyber Governance Risk & Compliance (GRC), The AES Corporation Tatyana Sanchez, Content and Programming Coordinator, RSAC Kacy Zurkus, Senior Content Strategist, RSAC

What does the cybersecurity workforce of the future looks like, and more importantly, how do we get there? Join us for a discussion on embracing the resilience and brilliance of black women is cyber, all part of the Black Women in Cyber Collective, who are working to protect our privacy and secure our world while also fostering opportunities to expand open pathways into cyber careers. Speakers: Shinesa Cambric, Principal Product Manager, Microsoft Mari Galloway, CEO & Founding Board Member, Cyberjutsu Talya Parker, Founder, Black Girls in Cyber Kacy Zurkus, Senior Content Strategist, RSA Conference

In this extra special mini episode, we are over the moon to introduce you to our new co-host, Beth Bradley. Beth joins us while our regular co-host, MacKenzie Koss, is on parental leave with her new baby boy. Take a listen to learn a little bit about Beth, her background in the marketing and creative space, and her history with our long time host, Nick Ross. Welcome to the Brand Collective Podcast, Beth!  Guest Bio: Beth Bradley has been telling stories as long as she could talk. After stints first as a fashion designer and then a magazine editor, she eventually figured out that she could tell stories professionally as a content marketer. She's been fascinated by the intersection of art and science in marketing ever since.Beth works as a Senior Content Strategist, but she also tells stories recreationally and competitively. She has been featured on The Moth Radio Hour on National Public Radio, as a speaker at various film festivals, and as a guest on podcasts including She Explores and Marriott Bonvoy's About the Journey. She loves hiking, the Broncos, all dogs (her Aussie Ember is the cutest one, just facts), and adventures of all kinds. 

Dr. Fio Dossetto, Sr. Content Strategist at Float.com and Founder of the contentfolks newsletter, shares her E.A.S.Y. content framework. Download the free powerups cheatsheet: https://marketingpowerups.com/042

You don't have to slow down and sit to be mindful. You can be busy and get things done while still growing your mindfulness muscles.About Jay Michaelson:Dr. Jay Michaelson is a Senior Content Strategist at Ten Percent Happier and the author of seven books on meditation, including his newest, Enlightenment by Trial and Error. In his “other career,” Jay is a columnist for The Daily Beast, and was a professional LGBTQ activist for ten years. Jay is an ordained rabbi and has taught meditation in secular, Buddhist, and Jewish context for eighteen years.To find this meditation in the Ten Percent Happier app, you can search for “Meditate While You're Busy.” See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this special episode of The SaaS SEO Show, we collected all the tidbits our guests shared about AI Content, Generative AI, and ChatGPT.************************Timestamps: (00:00) - Intro (01:37) - Mordy Oberstein, Head of SEO Branding at Wix (06:41) - John Ozuysal, Co-Founder & CMO at Datapad (07:59) - Stephen Jeske, Senior Content Strategist at MarketMuse (09:25) - Kas Szatylowicz, Head of Organic Growth at V7 (11:44) - Gwen Lafage, VP of Brand and Content at Sinch (13:53) - Carlos Meza, President and CEO at CrowdContent (18:10) - Neil Patel, Co-Founder at NP Digital (22:39) - Bianca Anderson, SEO Strategist at HubSpot (26:33) - Brian Shumway, Director of SEO Product at Upwork (28:16) - Tania Miranda, Head of SEO at Recruitee (29:29) - Outro ************************Stay Tuned:► Website: https://minuttia.com/► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia.

During Covid, many companies developed capabilities to provide eLearning resources, both for internal training and for external education. In this episode, MAPS speaks with Sucharita Kundu, Senior Content Strategist at Wiley and Professor Michael Kirby, currently the Editor of Trends in Urology & Men's Health about best practices for eLearning development and publication. We've transitioned from eLearning provided from a company-centric perspective to courses designed based on deep understanding of an audience's content needs and interaction preferences. This episode teaches listeners to create eLearning resources that are relevant, credible and evidence-based. 

As skeptics, we can question if our lives have meaning. Reflecting on the impact of your good actions can counteract these desolate feelings.About Jay Michaelson:Dr. Jay Michaelson is a Senior Content Strategist at Ten Percent Happier and the author of seven books on meditation, including his newest, Enlightenment by Trial and Error. In his “other career,” Jay is a columnist for The Daily Beast, and was a professional LGBTQ activist for ten years. Jay is an ordained rabbi and has taught meditation in secular, Buddhist, and Jewish context for eighteen years.To find this meditation in the Ten Percent Happier app, you can search for “When Life Feels Pointless,” or click here: https://10percenthappier.app.link/content?meditation=e752ae06-4213-4731-a92b-975108aee1d7See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of The SaaS SEO Show, we've interviewed Stephen Jeske, Senior Content Strategist at MarketMuse, and discussed content strategy and generative content. ************************Here's what we're covering: What is MarketMuse? Who's using the product and gets the most value? How MarketMuse defines its content strategy. What most companies get wrong with their content strategy. Thoughts on keyword research and difficulties of measuring content value. A common mistake most companies make with their content strategy. Ways of evaluating content throughout different stages. How to quantify topical authority from the content creation standpoint. How companies with big content inventories find gaps in their content strategy.  Characteristics of Helpful Content. What aspects of content quality Google will be looking for. MarketMuse's approach to AI-powered content briefing. Does MarketMuse use GPT-3 as part of its tech in content briefing?  The future of generative content. Examples of good uses of GPT-3 technology. Can generative content get watermarked?  How websites with generative content perform. Tips on using generative content tools. What content creation will look like in 5-10 years?  ************************Useful Links: Stephen on Twitter: https://twitter.com/stephenjeske Stephen on LinkedIn: https://www.linkedin.com/in/stephenjeske/?originalSubdomain=ca MarketMuse's Website: https://www.marketmuse.com ************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

The 2 Fat Guys are back!  Fern has returned and is more excited than ever.  This week we sat down with Amanda Jedlinksy, Senior Content Strategist at the Society of American Florists, Editor in Chief of Floral Management magazine and managing editor of SAF NOW. We first met Amanda last year in Washington DC at the SAF Congressional Action Days, but really got to know her when she wrote the article for our 2022 Floral Marketer of the Year award.  Amanda is a fantastic asset to a fantastic company, and her story on how she got there makes for a great listen.  We also discuss all things SAF and what's on the agenda for this year and much more!Stay tuned til the end for a quick round of Master Debaters, and an update on Joel's Tommy Boy/Pink Floyd homework.See some of Amanda's articles from SAF: https://safnow.org/author/amandajedlinskygmail-com/Learn more about SAF: at https://safnow.org/

A busy city is an ideal place to cultivate loving-kindness and powerfully connect to those around you while you're out and about.About Jay Michaelson:Dr. Jay Michaelson is a Senior Content Strategist at Ten Percent Happier and the author of seven books on meditation, including his newest, Enlightenment by Trial and Error. Jay is also a columnist for The Daily Beast, and was a professional LGBTQ activist for ten years. Jay is an ordained rabbi and has taught meditation in secular, Buddhist, and Jewish context for eighteen years.To find this meditation in the Ten Percent Happier app, you can search for “Loving-Kindness in the City,” or click here: https://10percenthappier.app.link/content?meditation=8466115b-afe5-4323-8827-a8296031502d.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Content is how your audience finds you. Creating quality, SEO-optimized content is how your audience chooses you. LinkGraph's data-driven approach helps to transform websites into conversion machines. As an award-winning, full-service SEO, Digital Marketing, and Web Design Agency, we were eager to learn more from Senior Content Strategist, Brittany Bronson. Brittany is an award-winning writer with 10 years of experience. She dives into the critical role of content marketing and what it means to create converting content. Aligning the SEO and content marketing teams has been critical to supporting each buying-journey stage and producing a lead-generation tool; their website.

Native advertising appears to be a strong tool that has great potential as a digital marketing solution at present. In today's episode, we are having a fascinating conversation with Greta Wolking; Senior Paid Media Strategist, and Erica Hanger; Senior Content Strategist at Digible about native advertising for multifamily. Throughout the conversation, we dive into what is native advertising, when to use native advertising, measuring success, the process of native advertising, campaigns, past, present, and future of native advertising, personalization, generational differences, and more. Native advertising refers to the use of paid advertisements, such as display adverts, that match the look of an already-existing website, social media platform, or search engine. Starting the conversation, Greta defines what is native advertising, what different ways it can formulate, and how it operates. Presenting the ideas about the past, present, and future of native advertising, Greta dives into the past when they ran a different kind of category within multifamily and add download campaigns, the present as working with TiVo and retargeting, and OS widget integration as the future possibilities. When it comes to digital privacy, there are generational differences. While one generation is quite positive about targeted ads, another generation may bear a negative attitude towards them. Wrapping up the conversation, Greta, Reid, and Erica talk about their hot takes from native advertising; not mentioning the brand more than three times, personalization, and automated content. [08.08] Native Advertising – Greta starts the conversation by defining what native advertising is. [11.47] When to use – Greta dives into types and situations where people might use native advertising. [17.15] Measuring success – Click-through rate, content landing page, and website for the actual client as the three stages of native advertisement according to Erica. [20.27] Video assets – Reid and Greta shares their opinion on the engagement of video in advertising campaigns. [22.20] The process – Both Erica and Greta dives into the process of native advertising step by step. [31.48] Campaigns – Erica and Greta discuss the types of campaigns that they can do to update the property. [34.00] Standard metrics - Greta shares the metrics of the national average and Digibles' average of clicks through the client's website when people are reading an article. [39.03] Past, present, and future – Greta dives into the past, present, and future of native advertising as a whole. [43.18] Personalization – Greta, Erica, and David share their attitudes on personalized ads. [44.16] Generational differences – Greta dives into the generational differences about targeted ads saying that when one generation likes the targeted ads, another generation may feel negative about their digital privacy. [49.44] Hot takes – Greta, Erica, and Reid share what hot takes they have in native advertising. Resources Outbrain - https://www.outbrain.com/ Taboola - https://www.taboola.com/ TiVo - https://www.taboola.com/ LinkedIn - https://www.linkedin.com/in/erica-h-8950b8185/ https://www.linkedin.com/in/gretawolking/

Brace yourselves. We're going on a ride.

This week's episode is sponsored by our friends at Cambridge Publishing Ltd (www.cpl.co.uk). Elisa and Andrew are joined by Martin Bewick, Senior Content Strategist at CPL to explore the value of devising an association's content strategy and the impact of cultivating a content culture.  There is no single 'right' model and Martin helps us understand the process for creating a content strategy that works hand-in-hand with your wider business, marketing and communications plans to ensure you tell a consistent story to your members.Download CPL's report on Channelling the future at https://www.cpl.co.uk/news/channelling-future. 

This week on the Digible Dudes podcast, we're diving into some of the metrics, strategies, and trends in social media marketing for the multi-family housing industry. Joining us on the show are Eddie Fitzgerald, Social Media Analyst at Digible, and Erica Hanger, Senior Content Strategist at Digible. [03:18] Organic Social – Eddie starts the conversation with a brief review of his work in organic social and the benefits of having a consistent social media presence. [06:12] ROI – Means of measuring the impact of organic social and estimating return on investment. [11:26] Engagement – Trends and ways residents engage with properties on social media and how that engagement can be used to improve marketing efforts. [16:37] Engagement During COVID – How the engagement rates changed due to the pandemic and its ripple effects. [22:23] New Developments – Some of the new developments in social media platforms and how emerging new platforms may change the definition of social media. [35:18] Future of Social Media – The direction social media is headed and some emerging trends and features that could be further expanded in the future. [46:26] Eddie's Best Memories – Eddie is leaving Digible and will be moving back east to be with his family in a couple of weeks. Eddie shares some of his best memories with Digible and his future plans.

Acknowledging the hard feelings that accompany procrastination can help you alleviate avoidance and accomplish the task at hand.About Jay Michaelson:Dr. Jay Michaelson is a Senior Content Strategist at Ten Percent Happier and the author of seven books on meditation, including his newest, Enlightenment by Trial and Error. In his “other career,” Jay is a columnist for The Daily Beast, and was a professional LGBTQ activist for ten years. Jay is an ordained rabbi and has taught meditation in secular, Buddhist, and Jewish context for eighteen years.To find this meditation in the Ten Percent Happier app, you can search for “Procrastination Medication,” or click here: https://10percenthappier.app.link/content?meditation=5d0ef603-6af6-4b9d-bc81-7920fbda1efa.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We've welcomed the team of CoderPad to the show before but we were eager to learn more from the content marketing perspective. CoderPad is a technical interview platform for leading development teams to ultimately create a better interviewing process. We've spent some time reiterating the importance of appropriate CTAs and our guest today was sure to acknowledge the importance of addressing each buyer journey stage. As the Senior Content Strategist, Meredith Kucherov is focused on top-of-funnel content and catering to the needs of each prospect based on their buyer journey stage. 

In this episode, Senior Content Strategist at Monotype, Kadley Gosselin, is joined by Dewey Bryan Saunders, the mastermind behind album covers for artists like Anderson .Paak, Future, and Turnstile. Classically trained in graphic design and illustration, Saunders discusses how he landed clients like The New Yorker fresh out of college, and a path that's led him to collage, art direction and inspired him to launch a clothing line during lockdown. This episode offers wonderful advice for creatives just getting started as well as those further along looking for inspiration to invert their creative practice or flip their aesthetic. To learn more about Dewey's work, visit deweysaunders.com. If you're in LA, be sure to check out Dewey's show, “Round Trip,” a collaborative exhibition with Keenan Brand consisting of large scaled mixed media works, opening March 11th at Civil Coffee, 6PM – 8:30PM. 

In this week's episode, Bruna Talarico, Senior Content Strategist at Amazon Music, shares some valuable insights into what it takes to be a woman in the media industry and how to leverage our perceived weaknesses as strengths. In conversation with Media X Women host, Sonia Case, Bruna opens up about her experience as a journalist in Brazil, her journey to her current role at Amazon Music, and her latest adventure as a new mother navigating a major career transition. Are you looking to get inspired for your next salary negotiation? Do you worry about having to choose between motherhood and a career? Listen now. This episode will leave you empowered to face your career doubts once and for all. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/media-x-women/support

https://entrearchitect.com/wp-content/uploads/2021/11/JoannLui05.png ()The Power of Personal Branding for Women Joann Lui is a Registered Architect in NYC with 10 years of experience, and a Senior Content Strategist at Monograph – a practice operations platform for AEC professionals. Joann also founded the Women Architects Collective, a community of 3000+ women building careers they love. She helps women architects be heard, be seen, and be known in their work journey through the power of community and personal brand coaching.  This week at EntreArchitect Podcast, The Power of Personal Branding for Women with Joann Lui. Connect with Joann on http://joannlui.com (her blog) or follow her on Instagram http://instagram.com/joannlui (@joannlui). Please visit Our Platform Sponsors https://arcat.com (ARCAT) is the online resource delivering quality building material information, CAD details, BIM, Specs, and more… all for free. Visit ARCAT now and subscribe to http://arcat.com (ARCATECT Weekly and ARCATAlert). http://EntreArchitect.com/Freshbooks (Freshbooks) is the all in one bookkeeping software that can save your small architecture firm both time and money by simplifying the hard parts of running your own business. Try Freshbooks for 30 days for FREE at http://EntreArchitect.com/Freshbooks (EntreArchitect.com/Freshbooks). Visit our Platform Sponsors today and thank them for supporting YOU… The EntreArchitect Community of small firm architects.   The post https://entrearchitect.com/podcast/entrearch/the-power-of-personal-branding-for-women/ (EA421: Joann Lui – The Power of Personal Branding for Women) appeared first on https://entrearchitect.com (EntreArchitect // Small Firm Entrepreneur Architects).

The Power of Personal Branding for Women Joann Lui is a Registered Architect in NYC with 10 years of experience, and a Senior Content Strategist at Monograph – a practice operations platform for AEC professionals. Joann also founded the Women Architects Collective, a community of 3000+ women building careers they love. She helps women architects […] The post EA421: Joann Lui – The Power of Personal Branding for Women appeared first on EntreArchitect // Small Firm Entrepreneur Architects.

Are you ready to GEAR UP this Fall?  Today on the podcast, I'll be talking about cycling and offering ideas on everything from how you can get started to leveling up. This includes tips and advice on where to shop, what to buy, and the latest and greatest gear.  Earlier this summer, we enlisted a team of Marni on the Move Insiders comprised of avid listeners of the pod, to help test out some cool products, in addition to my all-time fave gear.  Our cycling recommendations are specific to tri and road.  However, if you are gravel or MTB curious, not to worry, we have a few episodes coming up this month for you! This episode is one of a four part series that includes Personalized Nutrition, DIY Health Tests, Running, and Recovery. If you are new to the pod, I am a triathlete, Ironman Certified Coach, runner, road cyclist, windsurfer, yoga practitioner, 500 hour certified teacher, wellness biohacker, and entrepreneur. In case you haven't noticed, the sport of Cycling is on the rise from commuting to racing and everything in between. This July 2021, we featured a week long cycling series on the podcast, Wheels Up, episodes 176-181 with guests: MOTM EP 176: Kate Powlison from SRAM talking bike components and innovation MOTM EP 177: Kate Veronneau, Senior Content Strategist from Zwift talking about the gamification of endurance sports + unlocking a professional carrer through Zwift Road Academy MOTM EP 178: Professional Cyclist, Ella Harris, Canyon/SRAM,  talks racing & training MOTM EP 179:  Chip Hawkins, Wahoo Fitness Founder shares his entrepreneurial adventure, the Wahoo Ecosystem, and the training that fuels him for success! MOTM EP 180: Ann Marie Miller, Level 2 Cycling Coach, Bike Fit Specialist and 5X UCI Masters Road Champ & 15 X US National Masters Road Champ MOTM EP 181: Omer Shapira Israeli National Champ and Tokyo 2020 Olympian Brands mentioned on the podcast: Giro, POC, Castelli, BettyDesigns, MAAP, The Pro's Closet, Wahoo Fitness, Zwift, Canyon||SRAM, SRAM, 100%, Strictly Bicycles. Head over to our Instagram Reels and Tik Tok to see more in-depth mentions, product reviews, and unboxing. CONNECT Marni On The Move Instagram, Facebook, or YouTube Marni Salup on Instagram and Spotify SUBSCRIBE Sign up for our weekly newsletter, The Download for Marni on the Move updates, exclusive offers, invites to events, and exciting news! TRAIN Meet me on Zwift, Strava, or Peloton OFFERS Take control of your health and wellness journey with InsideTracker, the ultra-personalized nutrition platform that analyzes your blood, DNA, and lifestyle to help you optimize your body from the inside out. Transform your body's data into meaningful insights and a customized action plan of the science-backed nutrition recommendations you need to optimize your health!  Get 25% percent off today at InsideTracker with our code CHEERSMARNI or click on this link: https://info.insidetracker.com/marnionthemove Head over to our SHOP page for additional offers from Marni on the Move partners, sponsors, and guests SUPPORT THE PODCAST Leave us a review on Apple. It's easy, scroll through the episode list on your podcast app, click on five stars, click on leave a review, and share what you love about the conversations you're listening to. Tell your friends to what you love on social. Screenshot or share directly from our stories the episode you're listening to, tag us and the guests, and use our new Marni on the Move Giphy!    

Kate Veronneau is an avid cyclist, former domestic pro cyclist and D1 college basketball player, and now the Senior Content Strategist at Zwift.  I know so many of my listeners are on Zwift but for those who have not yet come over to the dark side… Zwift is the ultimate online endurance sports and fitness platform catering to cyclists, runners and triathletes around the globe.  Founded by Eric Min in 2014, the app and platform are rooted in gaming with both super creative video game designers and top athletes, coaches and fitness goers working behind the scenes to bring the Zwift experience and community to life which is truly where fitness meets adventure!  Athletes race and train on immersive interactive courses in cities like London, New York, and Paris or in the magical fantasy worlds unique to Zwift like Watopia and The Makuri Islands. Zwift uses multiplayer online gaming technology to create vibrant, 3D worlds ripe for exploration. Zwifters unlock cool virtual in-game prizes and badges along the way.   It's super easy to use. You just download the app , it connects wirelessly to your  exercise equipment: bike trainers, treadmills, and more Beyond the incredible courses, races, and worlds, Zwift offers top training programs across cycling, running, and triathlon called The Zwift Academy, which is what Kate came on board at Zwift to spearhead and launch in 2016. Here, champion Zwifters unlock coveted sought after real-life opportunities like earning a spot on the CANYON//SRAM Pro Cycling Team. On this episode, Kate and I sync up about Zwift's most exciting new venture as the presenting sponsor for the 2022 Tour de France Femme, kicking off on July 24th, 2022 and how the gaming platform has played a major role in increasing the rise of women to the sport of cycling and the Zwift community. Kate dials listeners in to the Zwift Academies for cycling, triathlon, and running, we touch upon some of the upcoming courses, races, tours, and worlds in Zwift. Kate shares where her passion for cycling began and what her goals are now, and overall what she loves about the sport. CONNECT Zwift on Instagram Kate Veronneau on Instagram Marni On The Move Instagram, Facebook, or YouTube Marni Salup on Instagram and Spotify SUBSCRIBE Sign up for our weekly newsletter, The Download for Marni on the Move updates, exclusive offers, invites to events, and exciting news! TRAIN Meet me on Zwift, Strava, or Peloton OFFERS Take control of your health and wellness journey with InsideTracker, the ultra-personalized nutrition platform that analyzes your blood, DNA, and lifestyle to help you optimize your body from the inside out. Transform your body's data into meaningful insights and a customized action plan of the science-backed nutrition recommendations you need to optimize your health!  Get twenty percent off today at InsideTracker with our code THANKYOUMOTM. Alkamind Supplements and Dr. Daryl Gioffre. The Alkamind Plant-Based Organic Protein Powder has been a terrific addition to my nutrition and training. It has three core alkaline proteins  Satcha Inchi, Pea, and Hemp. Plus, Coconut Oil ( which turns your body into a fat burning machine), and of course it's sugar free.  I am also using their Acid Kicking Mineral Mix when I am out on the bike for hydration, as well as the Acid Kicking Greens, and the Omega 3 and Black Seed Oil supplements for general health. Check out their website and use our code MOTM20 for 20 % off.  Also listen to my convo with Dr. Daryl Gioffre on the podcast, its Acid Kicking! Lifepro is offering MOTM listeners 10% off products with the code MOVE10. Art of Tea is 0ffering MOTM listeners 15% off (excluding gift cards, Tea of the month, subscriptions, and any wholesale orders) through July 2021. Use this code at checkout MARNIONTHEMOVE15 Head over to our SHOP page for additional offers from Marni on the Move partners, sponsors, and guests SUPPORT THE PODCAST

Dr. Ed Uszynski currently serves as Senior Content Strategist for Family Life Ministry and as a Oneness and Diversity Consultant for Athletes in Action, with whom he has been training staff and ministering to college and professional athletes since 1992. He has an MA and M.Div. from Trinity Evangelical Divinity School and a Ph.D. in American Culture Studies from Bowling Green State University. He and his wife Amy have four children and live in Xenia, OH. Ed is also an expert in CRT and has some super nuanced and wise thoughts about race relations in America. This is a super raw and uncut convo, y'all. Bear with us. We're all on a journey. Support PrestonSupport Preston by going to patreon.comVenmo: @Preston-Sprinkle-1Connect with PrestonTwitter | @PrestonSprinkleInstagram | @preston.sprinkleYoutube | Preston SprinkleCheck out his website prestonsprinkle.comIf you enjoy the podcast, be sure to leave a review.

In dieser Episode unterhalte ich mich mit der großartigen Katharina Lübke, Senior Content Strategist bei Searchmetrics über die Kunst des Content Audits.

This episode with Bethany Braun-Silva was a good reminder that it is okay to take a week off. It is okay to take time to stop and think about what your goals are in life. And it is okay to focus on your career even if you have young kids. Bethany has 2 boys and lives in NYC. In her off hours you can find her on-air showcasing some of the latest and greatest parenting products, side note - she shares one of her favorite summer products in the episode, or talking all about working motherhood.  Because I batch my podcast episodes, this episode was recorded in February so at the time Bethany was the editor at Parenting.com. Since then she has moved over to be the Senior Content Strategist at What to Expect and is still living her dream in the parenting and lifestyle space. In this episode we talk all about taking a week off just to herself, how to discover and connect to your passions, finding freelance jobs as a mom and her journey as a career-driven full-time working mom. Follow Bethany at... Website: bethanybraun.com IG: @bethanybraunsilva ----- Attention Toddler Parents... if you want to learn more about how to take charge of the toddler years so that you can stop wanting to pull your hair out and throw your own parent tantrum, then head over to Raising Children You Like for more info at bit.ly/stoptoddlertantrums  ----- Come join me in my sandbox of life and in this podcast to explore, play and discover something new every single week. Subscribe and tune in weekly because I know you've yelled "Mommy's on a Call" at least once in the last week!!! For show notes, visit www.MommysonaCall.com Stephanie's Website IG: @MommysonaCall & @StephanieUchima

On this episode, Lauren is joined by Michael Dortch, the founder of DortchOnIt.com and a long-time data professional. Lauren and Michael discuss the importance of data, how data-oriented people make decisions, what effective leadership looks like, and much more.3 Takeaways:Data is just the observation of how facts stack up. Anyone who is interested in making good decisions should be interested in data.The beginning of good decision-making is curiosity. Curiosity about the world around us leads us to dig in and find the relevant facts and data.It's important to know the limits of your knowledge. Every decision involves unknown variables and unintended consequences.Key Quotes:“We're all data to somebody, right? So, there's is almost no way to separate life from data. Everything we do in life is driven by data, some of it's subconsciously and some of it consciously. So, in a sense, I've been paying attention to data ever since I understood that there was a world around me.”“Donald Rumsfeld, when he was secretary of defense, used to talk about known-knowns, known-unknowns, and unknown-unknowns. Technology is really good at known-knowns, and it's pretty good at known-unknowns, but that chasm dealing with the unknown-unknowns.”Bio:Michael is a growth-focused content marketing leader with 15+ years' accomplishments enabling companies to maximize revenues, increase ROI, and improve customer perception and satisfaction.As an IT industry analyst, consultant, journalist, and marketer, he has been translating “bits and bytes” into “dollars and sense” for four decades. Michael has served as Senior Content Strategist at Huawei Technologies USA, Senior Content Development Manager at Ivanti, Senior Product Marketing Manager for cybersecurity at LANDESK, Director of Marketing at Intréis (acquired by ServiceNow), and Senior Product Marketing Manager at ServiceNow.He has also been a senior analyst at Aberdeen Group, Robert Frances Group, Constellation Research, and Yankee Group. In 2010, Michael was included in the inaugural list of “The Top 500 Analysts Using Twitter” – twice. That same year, as Director of Research at Focus.com (acquired by Ziff Davis Enterprise), I built the Expert Network and created content that helped get that site named a “Top 10 Media Site” by Crain’s B2B Magazine.

This week we are excited to welcome alumna Quinn O'Briant to the show. Quinn is a graduate of the Emory College of Arts and Sciences, where she earned a BA in Religion before going on to earn an MFA in Creative Writing from Goddard College and Master of Liberal Arts from Stanford University. She worked at Google, as both Content Writer & Strategist and Senior Content Strategist, before founding O'Briant Group, a boutique consulting and training firm headquartered in Atlanta. Grounded in the methods of Design Thinking, they offer an array of custom services including innovation labs, visioning sessions, tools training, and leadership experiences, and are a proud partner of Google Cloud, Google for Education, and Grow with Google.”

Takeem introduces a new voice to the podcast — On Target’s Senior Content Strategist, Shelby Rogers! Hear how Shelby decided to get into marketing, what she loves about On Target, what Disney advertisement made her cry, and why she suppresses her (sometimes thick) Kentucky accent.

In the penultimate episode of the series, Archie and Michael chat with Tifo Football and The Athletic's Alex Stewart.Alex is the Senior Content Strategist, UK Video at The Athletic and one of the brains behind Tifo Football: one of the UK's biggest YouTube football channels.Instagram: www.instagram.com/pluggedinpodTwitter: www.twitter.com/pluggedinHosted by Archie Biltcliffe & Ben WardProduced by Archie BiltcliffeMusic & Sound Design by Dylan Tarayan-Bibbs: www.instagram.com/dylan.oka

Senior Content Strategist, Christina Diecidue, explains how having a B2B email marketing strategy will lead to an increase in your customer loyalty. To learn more about this subject matter, please visit our Email web page here: https://bit.ly/2Ie55EJ and read up on our Email related blog articles here: https://bit.ly/3kebzRd.  Follow us on social: ➡️ Facebook: https://bit.ly/3hKZK4J➡️ Instagram: https://bit.ly/3gOlBa2➡️ LinkedIn: https://bit.ly/31JOvUD➡️ Twitter: https://bit.ly/2EN921A #emailmarketing #email #b2bmarketing #mailchimp #pardot

Recently, I had the pleasure of talking with one of my good buddies Lou Cimaglia. Lou is the Senior Content Strategist at Liberty Mutual and a recent Hubspot Inbound 2020 speaker. In this talk, we dive into how effective content strategy and a superior user experience can be a key driver in customer retention. Because at the end of the day, as Lou puts it, brand loyalty isn't earned by accident...it's the result of sustained and deliberate efforts to communicate with customers over a long period of time. This talk is fascinating and I can't wait for you all to hear it. Don't forget to visit us at marketingstrategy.com and like us on LinkedIn. Without further adieu, let's dive on in.  

Episode title: Atomic Wash with Anita FinkelsteinInterviewer: Laura Mukania TshilumbaInterviewee: Anita FinkelsteinIn this Career Up Now Socially Distanced Close-Up podcast, Laura Mukania Tshilumba interviews Anita Finkelstein, the Senior Content Strategist at Atomic Wash. Anita is also the Creative Producer and Owner at Brilliant on Demand.Anita has always wanted to be a writer, and she isn't afraid to take any risk, so she continues to pursue her passion with dedication. Being a passionate individual, she fearlessly stands up for what she believes in. Being a driven person,Anita values diversity at work because according to her, it provides her with new challenges. She believes that there is nothing a person can't do, so instead of creating new problems, one should try to come up with solutions.Let's join Anita Finkelstein and our host Laura Mukania Tshilumba for this delightful conversation.

Senior Content Strategist, Christina Diecidue, goes into detail regarding if shorter social media content is better in a social media world. To learn more about this subject matter, please visit our Social Media web page here: https://bit.ly/3liH9OF and read up on our Social Media related blog articles here: https://bit.ly/2StfLBn. Follow us on social: ➡️ Facebook: https://bit.ly/3hKZK4J➡️ Instagram: https://bit.ly/3gOlBa2➡️ LinkedIn: https://bit.ly/31JOvUD➡️ Twitter: https://bit.ly/2EN921A #socialmediamanagement #socialmediamarketing #digitalagency #marketingagency #digitalmarketingnj

Senior Content Strategist, Christina Diecidue, explains how there are specific types of B2B email marketing strategies that will drive new leads to your website, which will eventually lead to purchasing consumers/conversions. To learn more about this subject matter, please visit our Email Marketing web page here: https://bit.ly/32wqUqB and read up on our Email related blog articles here: https://bit.ly/3kjFNTj. Follow us on social: ➡️ Facebook: https://bit.ly/3hKZK4J➡️ Instagram: https://bit.ly/3gOlBa2➡️ LinkedIn: https://bit.ly/31JOvUD➡️ Twitter: https://bit.ly/2EN921A #emailmarketing #emailworkflow #newsletters #dripcampaigns #mailchimp #pardot #marketingagency

Senior Content Strategist, Christina Diecidue, explains simple, little-known hacks to generate more activity on LinkedIn company pages. To learn more about this subject, please visit https://bit.ly/350CR9I and read our blog, "Top 6 Reasons Your Company Needs a Linkedin Page." Follow us on social: ➡️ Facebook: https://bit.ly/3hKZK4J➡️ Instagram: https://bit.ly/3gOlBa2➡️ LinkedIn: https://bit.ly/31JOvUD➡️ Twitter: https://bit.ly/2EN921A #Semgeeks #linkedin #linkedinmarketing #b2b #socialmedia #digitalmarketing

One year ago, Andrea Pirlo was just beginning his UEFA Pro License course, at Italy's famed coaching school, Coverciano. Now one year later he's learning on the job in the Champions League and Serie A.  In the last 2+ years, we've seen Steven Gerrard, Frank Lampard, and Ole Gunnar Solskjaer all signed by big clubs despite having limited prior success or experience. Today we ask: do elite players make elite managers? Guest:  Alex Stewart (@AFHStewart) is a Senior Content Strategist for The Athletic and covers tactics for Tifo Football (@TifoFootball_). Les Ferdinand is the Director of Football for QPR and was an elite player for Tottenham, QPR and Newcastle amongst others… Support Us: https://www.patreon.com/FootballToday Follow Us: @FT_Podcast_ www.FootballTodayPodcast.com Music: The music for this episode was provided under the Creative Commons license by Blue Dot Sessions. ‘JoDon’ by Blue Dot Sessions ‘La Inglesa’ by Blue Dot Sessions ‘Gullwing Sailor’ by Blue Dot Sessions ‘Fifteen Street’ by Blue Dot Sessions ‘Milkwood’ by Blue Dot Sessions ‘Step in Step Out’ by Blue Dot Sessions ‘Lobo Lobo’ by Blue Dot Sessions ‘Peacetime’ by Blue Dot Sessions Clips used: BT Sport, Totally Football Show, ESPN,  Juventus  

For most of us, James Rodriguez burst onto the scene during the 2014 World Cup. But since then, the Colombian playmaker has not really reached the ceiling that many expected he could reach… This week, though, James took a new step in his career, joining Everton in time for the beginning of a new Premier League season. In this episode, we ask: how will James Rodriguez fit in at Everton? Guest: Alex Stewart (@AFHStewart) is Senior Content Strategist for The Athletic and covers tactics for Tifo Football (@TifoFootball_). Alex recently published a piece at The Athletic titled: "What makes James Rodriguez an elite player – and where he will fit at Everton" Support Us: https://www.patreon.com/FootballToday Follow Us: @FT_Podcast_ www.FootballTodayPodcast.com Music: The music for this episode was provided under the Creative Commons license by Blue Dot Sessions. ‘House of Grendel - Lemuel’ from Blue Dot Sessions ‘Minutes - Pacha Faro’ from Blue Dot Sessions ‘Kalsted - Lillehammer’ from Blue Dot Sessions ‘Paramo Ocho - El Baul’ from Blue Dot Sessions ‘Lakkalia - Banana Cream’ from Blue Dot Sessions

Nolan Baynes remembers playing in the lush greenery of his native Guyana. He also remembers being surrounded by family and friends who felt like family. Nolan also remembers not always having access to television. Ironically, the thing he lacked at that time would end up impacting his life the most.At age 9 Nolan was moved to the bustling streets of Brooklyn. To him, Brooklyn was a whole new world and he was ready to absorb everything the New York borough had to offer him. His teen years saw him hanging out in basements and make shift studios within the surrounding neighborhoods. Neighborhoods that were teeming with households filled with the scents of curries, stews and baked goodies from every country within the Caribbean archipelago. Like many before him, Nolan was no longer just Guyanese. He was now West Indian American. And just like many West Indian Americans before him, Nolan would eventually go on to greatness.His love of music allowed him to collide with the likes of Red Fox, Busta Rhymes and Jay Z in their pre fame years. In his words “Everybody in the neighborhood was an artist.” In the years that would follow, Nolan would himself get signed to a label, leave and start his own label to work with then unknown artists named Shaggy and Capleton (Yes, that Shaggy and that Capleton). He would eventually land at MTV where he would rise through the ranks. After MTV, Nolan spent time at Music Choice as a marketing executive negotiating deals with some of entertainment and media’s top brass.Today, Nolan is once again embracing visual media as Senior Content Strategist at 300 Entertainment, home to Megan Thee Stallion, Fetty Wap and Young Thug. Nolan is part of a senior team that is poised to revolutionize the way we consume music and receive new artists.That little boy from Guyana who hardly saw television in his early days, grew up and is now one of the innovators behind millions of screens around the world. But Nolan has more plans.This is the story… thus far… of Nolan Baynes

Alex Stewart is a Senior Content Strategist at The Athletic, which recently acquired Tifo Football. Tifo Football is a football/soccer channel for nerds. It painstakingly breaks down football tactics, history, and business. In this chat, we go through some of the better known ways to approach strategy on a football field and try to make sense of them off the field. You can find Alex here: https://twitter.com/AFHStewart You can find Tifo Football here: https://www.youtube.com/channel/UCGYYNGmyhZ_kwBF_lqqXdAQ Sweathead strategy class is in session: http://courses.sweathead.co

In this episode, we talk with Vanessa Keen, who is originally from Wilmington, North Carolina, and is now based in the Pacific Northwest of Costa Rica. Vanessa earned her BA and MA in English and literature/letters from the University of North Carolina at Wilmington. After graduating, she taught courses including Expository Writing, Reading and Writing Foundations, and more at the Cape Fear Community College for about three and a half years. She then transitioned into the position of Assistant to Executive Director at Lumina Academy before starting her writing career with Hive Empire. After about a year and a half, Vanessa joined eBay Inc as a content writer where she stayed for another year and a half. She then worked as a copywriter and accounts coordinator for Email Broadcast and then a Senior Content Strategist for Pique Digital. In 2013, Vanessa started her own business MyPlayaGrande which helped answer FAQs for people visiting the Playa Grande area of Costa Rica. Then in 2017, she founded webSMART.co a full-service agency that helps small business owners build an effective web presence. Vanessa has a very inspiring story in which her and her husband looked at each other one day and decided they wanted to spend more time together. They quit their jobs, began working remote, and moved to the paradise of Costa Rica. Vanessa now runs two successful online businesses and has loads of helpful tips and info she is more than happy to share. If you would like to hear more from Vanessa or would like to ask her any questions, you can email her at:hello@websmart.cowebSMART website:https://websmart.co/MyPlayaGrande website: https://www.myplayagrande.com/Podcast music:Carefree by Kevin MacLeodLink: https://incompetech.filmmusic.io/song/3476-carefreeLicense: http://creativecommons.org/licenses/by/4.0/

In this week’s episode, Content Marketing Institute’s Robert Rose explores the trap between strategy and planning. He offers his take on a new article that claims publishing less content is helping publishers grow their audiences. Plus, veteran content marketer Rich Schwerin shares his thoughts about the business challenges of content strategy today. And finally Robert points you to an article about deconstructing a content marketing platform to come up with a better content marketing plan. That’s a wrap for the week ending February 14, 2019. SPONSOR ContentTECH Summit 2020 Where: San Diego, CA USA When: April 20-22, 2020 Register Today: ContentTechSummit.com The 2020 ContentTECH Summit is the only event focused on the convergence of content, technology, and strategy for enterprise marketers. You’ll learn how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences. Attendees of ContentTECH will learn from pioneering practitioners and experts in content technology and marketing strategy in dozens of workshops and sessions on topics including, content management, measurement, strategy, artificial intelligence, marketing automation, metadata and much more.   At ContentTECH Summit 2020, our goal is to make you better, more strategic marketers, providing a richer experience for your customers, and in turn, building a more profitable, stronger business.  BONUS: Use the code ROSE100 and you’ll save $100 on registration NEWS ITEM of the Week Publishers are growing audiences by producing less content https://digiday.com/media/publishers-growing-audiences-producing-less-content/ INTERVIEW OF THE WEEK Rich Schwerin is currently a Senior Content Strategist at Autodesk who has worked for years in enterprise technology content strategy, including stints at VMware and Oracle. He’s worked on many facets of content marketing, including SEO, social media marketing strategy, and product marketing. Rich also puts his background in journalism to work writing articles and moderating panels for the Bay Area Content Marketing Meetup. OUR CONTENT MARKETING IDEA OF THE WEEK Learn What Makes a Content Plan Successful by Taking One Apart https://contentmarketinginstitute.com/2013/10/learn-content-plan-successful-taking-apart/

Why is Michaela Kemp, Senior Content Strategist here at Anansi Content totally okay with being nervous in client meetings? Find out in this episode as I sit down with Michaela to learn how she uses her versatile skills and quirky personality to master meetings and copywriting.   Michaela came to us from a background in hospitality and customer service. Her passion for academia, copywriting, connection, and storytelling drives her ability to help connect her clients to their audience through fun and engaging content. Michaela dives into her love for helping brands find their voice and why she loves working with small businesses, start-ups and our team!   Tune in to learn how to: Tell a story through copywriting (and find your love for copy) Get creative with copywriting Find your brand voice by honing your unique personality

Barbara VanDenburgh is a reporter, cultural critic and Senior Content Strategist for USA Today Network (she has a ton of great film reviews you can find up on the AZ Central website), as well as the moderator for the popular First Draft Book Club, which meets once a month at the Phoenix location of Changing Hands. The next First Draft Book Club meeting will be Wednesday, October 24th at 7 pm, to discuss Gary Shteyngart's new novel, Lake Success. For more information on that, you can visit Changing Hands site. For more Barbara, follow her on Twitter: @BabsVan Find us, follow us, fund us... Facebook (https://www.facebook.com/ltdengagement) Twitter: @ltd_engagement Instagram: @ltdengagement Patreon (https://www.patreon.com/hootnwaddle) This episode is brought to you by PHX Film Collective (https://www.phxfilmcollective.com/) --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Melanie Seibert is a senior content strategist on the UX team at WillowTree, a mobile-focused agency that creates apps, chatbots, websites, and other digital products for some of the world's best-known companies. She also teaches content-strategy courses both online and in real life. Melanie and I talked about both her work at WillowTree and her work as a content-strategy educator. Melanie's Bio Melanie is currently the Senior Content Strategist at WillowTree. She has also taught content strategy at General Assembly and helped create websites for Razorfish, Rackspace, and cPanel. She opines about content strategy on her blog Prose Kiln. Video Here's the video version of our conversation. https://youtu.be/598RlxKMBtk If I look a little bleary eyed it's because up I got up at 5:00 a.m. PST to prepare for our 9:00 EST call :) Show Notes/"Transcript" 0:45 - Melanie's role at WillowTree - apps, chatbots, and websites, working on a UX design team of 15 1:45 - content strategy for mobile apps - push notifications, app store listings, and other factors in ASO - App Store Optimization - surprised how little info & interest there is on this in the field 3:50 omni-channel content - 5:00 - CMS for mobile-app dev? Contentful and similar - just a database for the content that provides API for the content - 6:05 - no-man's land between product and marketing - doesn't see consensus between the two - hasn't seen mobile-dev content eco-system that integrates. . . e.g., they use separate tools to send social-media messages - hasn't seen integration between product content in CMS and notification content - they use Urban Airship to send push notifications and other native-app content - they do iOS and Android 7:20 - vocabulary check-in - headless CMS (back-end only) - native mobile apps 8:30 - disconnect between product folks and marketing folks - she has done a lot of thinking and reading on distinction between marketing and product touchpoints - it's all one thing to the customer - to this point things have been siloed between product and marketing - they (WillowTree) have a robust product strategy process that figures out which products make sense for client and marketplace - lots of user research, competitive landscape, etc. - that top-level strategy often involves content - some content is integral to both product strategy and to marketing - 11:00 - branding - inherited? or unique to each product? depends on the client/project - e.g. Regal Cinemas & Windham Hotels - but also startups - so if branding not set yet, they can help, though not main area of focus - saying "We want to be doctors, not waiters" - bigger recommendations, not just doing what client first asks for - 12:40 - WillowTree - about 200 folks now - Charlottesville & Durham offices - growing rapidly - exciting clients and projects - 13:30 - kinds of apps they develop? operating procedures? all pretty customized now - every client is different - media clients have own editorial staff, e.g., but need help integrating mobile - 14:50 - process not cookie cutter, but there are four touch points she always considers (for more on this, check out her blog post series the mobile app content ecosystem): 1. app indexing - getting mobile content into Google index - so can send traffic directly to the app 2. product content - omnichannel content like form fields, error message 3. push notifications - now several notification types - many new ways to message people, even if push notifications turned off 4. app store optimization (which she mentioned earlier) 17:00 - tools set depends on client's existing (Exact Target, e.g.) - omnichannel always requires custom development - her UX team works with dev team to ensure consistency across platforms/channels - big dev team at WillowTree, over 100, the majority of employees there 19:00 [Melanie's wifi goes out - she moves to another office and we resume - we were actually just transitioning from app-dev talk to ca...

Melanie Seibert is a senior content strategist on the UX team at WillowTree, a mobile-focused agency that creates apps, chatbots, websites, and other digital products for some of the world’s best-known companies. She also teaches content-strategy courses both online and in real life. Melanie and I talked about both her work at WillowTree and her work as a content-strategy educator. Melanie's Bio Melanie is currently the Senior Content Strategist at WillowTree. She has also taught content strategy at General Assembly and helped create websites for Razorfish, Rackspace, and cPanel. She opines about content strategy on her blog Prose Kiln. Video Here's the video version of our conversation. https://youtu.be/598RlxKMBtk If I look a little bleary eyed it's because up I got up at 5:00 a.m. PST to prepare for our 9:00 EST call :) Show Notes/"Transcript" 0:45 - Melanie's role at WillowTree - apps, chatbots, and websites, working on a UX design team of 15 1:45 - content strategy for mobile apps - push notifications, app store listings, and other factors in ASO - App Store Optimization - surprised how little info & interest there is on this in the field 3:50 omni-channel content - 5:00 - CMS for mobile-app dev? Contentful and similar - just a database for the content that provides API for the content - 6:05 - no-man's land between product and marketing - doesn't see consensus between the two - hasn't seen mobile-dev content eco-system that integrates. . . e.g., they use separate tools to send social-media messages - hasn't seen integration between product content in CMS and notification content - they use Urban Airship to send push notifications and other native-app content - they do iOS and Android 7:20 - vocabulary check-in - headless CMS (back-end only) - native mobile apps 8:30 - disconnect between product folks and marketing folks - she has done a lot of thinking and reading on distinction between marketing and product touchpoints - it's all one thing to the customer - to this point things have been siloed between product and marketing - they (WillowTree) have a robust product strategy process that figures out which products make sense for client and marketplace - lots of user research, competitive landscape, etc. - that top-level strategy often involves content - some content is integral to both product strategy and to marketing - 11:00 - branding - inherited? or unique to each product? depends on the client/project - e.g. Regal Cinemas & Windham Hotels - but also startups - so if branding not set yet, they can help, though not main area of focus - saying "We want to be doctors, not waiters" - bigger recommendations, not just doing what client first asks for - 12:40 - WillowTree - about 200 folks now - Charlottesville & Durham offices - growing rapidly - exciting clients and projects - 13:30 - kinds of apps they develop? operating procedures? all pretty customized now - every client is different - media clients have own editorial staff, e.g., but need help integrating mobile - 14:50 - process not cookie cutter, but there are four touch points she always considers (for more on this, check out her blog post series the mobile app content ecosystem): 1. app indexing - getting mobile content into Google index - so can send traffic directly to the app 2. product content - omnichannel content like form fields, error message 3. push notifications - now several notification types - many new ways to message people, even if push notifications turned off 4. app store optimization (which she mentioned earlier) 17:00 - tools set depends on client's existing (Exact Target, e.g.) - omnichannel always requires custom development - her UX team works with dev team to ensure consistency across platforms/channels - big dev team at WillowTree, over 100, the majority of employees there 19:00 [Melanie's wifi goes out - she moves to another office and we resume - we were actually just transitioning from app-dev talk to ca...

Megan Murray is the Senior Content Strategist and Editor-in-Chief at Zoosk. She splits her time between product management work and writing, editing and managing Zoosk's online publication, The Date Mix. Megan also collaborates with user researchers, product managers and engineers to develop new features and create content that improves the user experience. Join us as Megan Murray helps you discover how to use data science to make finding a match easier.

Megan Murray is the Senior Content Strategist and Editor-in-Chief at Zoosk, an online dating site and app. She splits her time between product management and writing and managing Zoosk's online publication, The Date Mix. In this episode we discuss relationship advice topics that include: Learn the top tools and insights to navigate the world of online dating. Find out how to send better messages to attract the right relationship match online. The counterintuitive reason removing your online dating filters can help you find true love. How to set up your online dating profile to attract the best partner. Find out how to time your messages for maximum response rates and interaction. Understand the biggest mistakes people make when online dating so you can avoid them. And much more! Download today's freebie here: The Ultimate Cheat Sheet to Online Dating - 5 Tips That Will Help You Meet Interesting People and Go On Great Dates Join Our Facebook Group here: Love Tribe Want to hear more from us about this topics? We'll be doing a Facebook Live tomorrow (Thursday, September 14th) at 2pm on our Love Tribe group page! The Love Tribe community is made up of I Do Podcast listeners and was created to help support you in making your relationship {even} better. We encourage you to share your success stories, tips and heartache. Although every relationship is DIFFERENT – be each other’s inspiration. We hope you join our group here! Sign up for our 14 Day Happy Couples Challenge here: 14 Day Happy Couples Challenge Full Show Notes at http://idopodcast.com/112 Sponsors Talkspace: The online therapy company that believes that therapy should be affordable, confidential and convenient. Join over 500,000 people who have used Talkspace for online therapy with their licensed therapist. Get $30 off your first month when you visit Talkspace.com/IDO. Audible: Use the link below, and sign up for a free 30-day trial and one free audiobook download! You will have to enter your CC information, but you can just cancel the trial at the end of the month if you don’t like it and not pay a dime. There are a ton of great relationship audiobooks on Audible.com. Consider downloading The 5 Love Languages for your free download. Audibletrial.com/idopodcast If you love the show, please subscribe in iTunes and leave a review! It really helps, and allows us to keep bringing you these episodes each week! - Chase & Sarah

Download this week's new eBook at http://bit.ly/mspradio89. Most MSPs have tried some form of email marketing, but need help turning it into a true channel to nurture and engage your contacts. So what tools, processes and content do you need in place in order to get the most out of your email marketing efforts? On this episode of MSPradio, we chat with Tim Busa, Senior Content Strategist at Continuum, about how MSPs can get out of their email marketing efforts and use it as a way to engage prospects and inform clients. Listen to find out how you can take your email marketing to the next level, and don’t forget to download our new eBook, Email Marketing Best Practices for MSPs: http://bit.ly/mspradio89. 

A free-wheeling show starts off 2016 starring David Dylan Thomas, Senior Content Strategist. Our topics include what a content strategist does, the future of content and work, getting noticed on social media, and even a few movies to see. David Dylan Thomas, content strategist and movie maker Some of Dave's work: The Developing Philly documentary webseries Lessons from the Future of Content: Part One — Tools Are Cheap, Time Is Expensive Content Camp Philly VIDEO: Agile Living: How I Learned to Stop Worrying and Never Be “Done” Mentioned during this episode: Significant Objects Confab content strategy conference Philly content strategy meetups Stack Exchange Contently API Confab content strategy conference Cleve Gibbon, content strategist Epam Lavacon conference Keith Knight - comic artist - Patreon Dan Benjamin - podcaster - Patreon Sarah O'Keefe - The talent deficit in content strategy FOMO - Fear of missing out Subscribe (Android) Books referenced: Elements of Content Strategy - Erin Kissane Content Everywhere - Sara Wachter-Boettcher Content Strategy - Rahel Ann Bailie and Noz Urbina

What is editorial strategy? Why is it so integral to content strategy? And what is the relationship between content strategy and publishing? Jeff MacIntyre, principal of Predicate, will present and moderate a small panel discussion: * Ian Alexander, VP, Eat Media (http://eatmedia.net/) * Craig Bromberg (http://www.linkedin.com/profile?viewProfile=&key=294446) [virtual panelist] * Matthew Geraghty, Senior Content Strategist, Razorfish (http://www.razorfish.com/)