Courses and Funnels Podcast

In this insightful episode, Lucas speaks with Alex Hillman. Alex, from Indy Hall and Stacking the Bricks, shares his extensive experience in launching products and building successful communities. Alex discusses the importance of understanding your target audience through methods like Sales Safari, the significance of addressing pain points, and the value of strategic customer research.He also provides detailed examples of effective headlines and marketing strategies, emphasizing the long-term success of focusing on well-understood, specific customer groups. This conversation is packed with practical advice and lessons learned from years of helping creators and entrepreneurs launch and grow their own businesses.For more information about Courses and Funnels, head to: https://coursesandfunnels.com/Faceboook: https://www.facebook.com/courses.and.funnelsInstagram: https://www.instagram.com/coursesandfunnels/YouTube: https://www.youtube.com/channel/UCce7KMUpUlCNaFKqkLxaZJgListen to the Courses and Funnels Podcast:Apple Podcasts: https://podcasts.apple.com/ph/podcast/courses-and-funnels-podcast/id1712988006Follow Alex HillmanWebsite: https://indyhall.org/

"The Affiliate Guy" Matt McWilliams reveals his secrets to building wildly successful affiliate programs that have generated over $325 million in revenue.In this episode, Lucas sits down with Matt McWilliams, known as "The Affiliate Guy." Matt pulls back the curtain and shares his incredible journey - from being a struggling golf instructor to building multiple million-dollar affiliate empires.With over 20 years of experience running affiliate programs for Tony Robbins, Kevin Harrington, Jeff Walker and other online marketing legends, Matt dishes out a trove of actionable strategies. You'll learn his step-by-step system for finding a never-ending stream of new affiliates, crafting irresistible swipe copy that converts, and creating buzz that has affiliates lining up to promote your offers.From ninja affiliate recruitment hacks to contest ideas that light a fire under your partners, this is a masterclass in the art and science of affiliate marketing. Whether you already have an online course or are just getting started, this episode is an absolute must-listen for anyone looking to exponentially grow their business with the power of affiliates.For more information about Courses and Funnels, head to: https://coursesandfunnels.com/Faceboook: https://www.facebook.com/courses.and.funnelsInstagram: https://www.instagram.com/coursesandfunnels/YouTube: https://www.youtube.com/channel/UCce7KMUpUlCNaFKqkLxaZJgListen to the Courses and Funnels Podcast:Apple Podcasts: https://podcasts.apple.com/ph/podcast/courses-and-funnels-podcast/id1712988006 Follow Matt McWilliamsWebsite: https://www.mattmcwilliams.com/

In this inspiring episode, Lucas Spinella speaks with Uyi Abraham, who shares his journey from moving to America with just $100 and a suitcase to founding vonza.com, an all-in-one platform for online courses, communities, funnels, and more. Growing up in Nigeria and initially dreaming of becoming a medical doctor, Uyi's path took a turn towards entrepreneurship and the online education space after realizing the potential and future of business online. He emphasizes the importance of building communities around digital products and courses, highlighting that future success in online business lies in creating engaging, supportive communities rather than just selling products.Uyi's platform, Vonza, has enabled thousands of users worldwide to streamline their online business tools and foster meaningful communities, from creators making six to seven figures to those seeking to earn a little extra each month. This episode dives into strategies for building successful online courses, the shift towards community-focused models, and valuable insights into creating impactful digital communities.For more information about Courses and Funnels, head to: https://coursesandfunnels.com/Listen to the Courses and Funnels Podcast:Apple Podcasts: https://podcasts.apple.com/ph/podcast/courses-and-funnels-podcast/id1712988006Follow Uyi AbrahamWebsite: https://www.uyiabraham.com/

In this value-packed episode, Lucas interviews John Ainsworth from Data Driven Marketing. John is an expert in evergreen funnels, selling online courses, and building membership sites. He shares countless gems on profitably selling digital products at scale.Some key insights include:· The ideal lead magnet types and examples that convert cold audiences into email subscribers·  How to structure high-converting email sequences that provide immense value while making sales·  Frameworks for creating stellar sales pages and checkout flows·  Pricing strategies for low and high-ticket offers across different niches·  Tips for turning one-time buyers into recurring revenue through upsells and memberships·  The importance of listening to your audience when creating new offersWhether you have an existing online course or are looking to create and sell your expertise digitally, this episode is a goldmine. John draws from his agency's $12M in revenue for clients this year alone to break down what really works.For more information about Courses and Funnels, head to: https://coursesandfunnels.com/Listen to the Courses and Funnels Podcast:Apple Podcasts: https://podcasts.apple.com/ph/podcast/courses-and-funnels-podcast/id1712988006Follow John AinsworthWebsite: https://datadrivenmarketing.co/

In this episode, I have an in-depth discussion with Nate Woodbury, the founder of Be the Hero Studios, about leveraging YouTube to generate high-quality leads and scale online businesses. Nate shares his extensive experience and strategies for creating successful YouTube channels, from optimizing video content and thumbnails to building a powerful subscriber base and converting viewers into customers. Key topics covered include:·  The advantages of YouTube over other platforms like LinkedIn and TikTok for lead generation·   The importance of keyword research and finding "leaf" video topics that directly answer searchers' questions·   Effective video structure, including grabbing attention in the intro, using curiosity hooks, and providing a strong call-to-action·   Practical tips for overcoming camera shyness and delivering a natural, conversational on-camera presenceThis episode provides a comprehensive blueprint for course creators, coaches, and online entrepreneurs looking to harness the power of YouTube to drive high-intent traffic and new business opportunities. Nate's expertise and real-world case studies offer a detailed roadmap for launching and scaling a successful YouTube presence.For more information about Courses and Funnels, head to: https://coursesandfunnels.com/Listen to the Courses and Funnels Podcast:Apple Podcasts: https://podcasts.apple.com/ph/podcast/courses-and-funnels-podcast/id1712988006Follow Nate WoodburyWebsite: https://www.betheherostudios.com/

Olly Richards is a teacher, author, speaker, and language learner.He discovered the power of learning through story after a terrifying near-death experience on top of a mountain. Since then, he has published 30+ language books, worked with major universities, and been featured in documentaries on the BBC.In today's episode, I speak with Olly Richards, the founder of storylearning.com. Olly opens up about the visionary and integrator model, his diverse product suite across different price points, and mastering the art of influencer marketing.For more information about Courses and Funnels, head to: https://coursesandfunnels.com/Listen to the Courses and Funnels Podcast:Apple Podcasts: https://podcasts.apple.com/ph/podcast/courses-and-funnels-podcast/id1712988006Spotify: https://open.spotify.com/show/16jVUT67JxRkfq219RFS6UAmazon Music: https://music.amazon.com.au/podcasts/3170835e-889b-4066-9af4-f3aeab59272b/courses-and-funnels-podcastSocial Media:Facebook: https://www.facebook.com/courses.and.funnelsInstagram: https://www.instagram.com/coursesandfunnels/TikTok: https://www.tiktok.com/@coursesandfunnelsLinkedIn: https://www.linkedin.com/company/coursesnfunnels/ Follow Olly RichardsWebsite: https://storylearning.com/YouTube: https://www.youtube.com/@storylearningInstagram: https://www.instagram.com/iwillteachyoualanguage/?hl=en

‘Female Entrepreneur of The Year 2023', award winner Sarah Cordiner, is the Founder of the all-in-one CRM and course creation platform TekMatix, taking on Silicon Valley giants with the most feature-rich CRM & business platform on the market. Sarah is a Postgraduate Qualified Course Creation Specialist and Ed-Tech Consultant with over 280,000 student enrolments in her online education programs, from 181 countries. Sarah was listed by the Huffington Post as "The Top 50 Must-Follow Female Entrepreneur 2017", has had her course creation work cited in Forbes and Times Higher Education, and was listed as the Number 1 e-Learning Blog on 'e-Learning Feeds'.In this episode, I speak with Sarah Cordiner, who is the CEO of TekMatix. She will share her expertise on automating content delivery to generate passive income and how emerging AI bot technology can revolutionize your business by cloning your expertise across multiple platforms. We'll tap into the inspiring success stories of her students who have skyrocketed in online course sales, and we will dissect the strategies that converted viewers into paying customers.Stay with us as we tackle the essential topics of pricing models, the value of transformational content, and effective marketing funnels that can significantly increase your course's impact and profitability. Sarah has been there, starting from scratch to achieve her monumental success, and she's here to guide you on setting audacious goals and being relentlessly financially-focused to succeed in today's competitive online course market.For more information about Courses and Funnels, head to: https://coursesandfunnels.com/ Listen to the Courses and Funnels Podcast:Apple Podcasts: https://podcasts.apple.com/ph/podcast/courses-and-funnels-podcast/id1712988006Spotify: https://open.spotify.com/show/16jVUT67JxRkfq219RFS6UAmazon Music: https://music.amazon.com.au/podcasts/3170835e-889b-4066-9af4-f3aeab59272b/courses-and-funnels-podcast Social Media:Facebook: https://www.facebook.com/courses.and.funnelsInstagram: https://www.instagram.com/coursesandfunnels/TikTok: https://www.tiktok.com/@coursesandfunnelsLinkedIn: https://www.linkedin.com/company/coursesnfunnels/ Follow Sarah CordinerWebsite: https://sarahcordiner.com/Tekmatix: https://www.tekmatix.com/YouTube: https://www.youtube.com/channel/UCeIhDlxzROUgTpNMijJsjvQInstagram: https://www.instagram.com/sarahcordiner_

In this episode, I am joined by my guest, Peter Kell, who is a marketing maverick and one of the world's top advertisers. He has achieved the remarkable feat of going from $0 to $40 million in revenue not once, but twice, through his mastery of video sales letters or VSLs. In October 2022, Peter created the world's #1 VSL campaign, cementing his reputation as a pioneer in the field of online advertising. But Peter isn't resting on his laurels. He's now the founder of VSL.ai, a groundbreaking tool that promises to revolutionize the world of online advertising. VSL.ai is the world's first platform that can create push-button advertising campaigns that convert on cold traffic using cutting-edge AI technology.With his proven track record of success and his innovative approach to marketing, Peter Kell is poised to shake up the advertising industry once again. Join us as we pick his brain on the secrets behind his success, the future of AI in advertising, and how VSL.ai is set to disrupt the status quo.For more information about Courses and Funnels, head to: https://coursesandfunnels.com/ Listen to the Courses and Funnels Podcast:Apple Podcasts: https://podcasts.apple.com/ph/podcast/courses-and-funnels-podcast/id1712988006Spotify: https://open.spotify.com/show/16jVUT67JxRkfq219RFS6UAmazon Music: https://music.amazon.com.au/podcasts/3170835e-889b-4066-9af4-f3aeab59272b/courses-and-funnels-podcast Social Media:Facebook: https://www.facebook.com/courses.and.funnelsInstagram: https://www.instagram.com/coursesandfunnels/TikTok: https://www.tiktok.com/@coursesandfunnelsLinkedIn: https://www.linkedin.com/company/coursesnfunnels/Follow Peter KellWebsite: https://www.peterkell.com/YouTube: https://www.youtube.com/channel/UCbP0cukcAA-eYTjKvqAZs9QInstagram: https://www.instagram.com/peterkell/

In this episode, I am joined by my guest, Hollie Lowes, your go-to advertising expert specializing in Facebook, Instagram, and Google for course creators and coaches. With a wealth of experience as a seasoned course creator, Hollie offers more than just ad management; she provides a unique perspective on successful course and coaching business development.So, turn up the volume and let's get started. After this episode, your approach to course launches and ad funnels may just be transformed. And remember, stay tuned after our discussion for Hollie's parting words of wisdom and where you can connect with her for a deeper exploration into the world of courses and funnels. Let's launch into this, shall we?For more information about Courses and Funnels, head to: https://coursesandfunnels.com/Listen to the Courses and Funnels Podcast:Apple Podcasts: https://podcasts.apple.com/ph/podcast/courses-and-funnels-podcast/id1712988006Spotify: https://open.spotify.com/show/16jVUT67JxRkfq219RFS6UAmazon Music: https://music.amazon.com.au/podcasts/3170835e-889b-4066-9af4-f3aeab59272b/courses-and-funnels-podcastSocial Media:Facebook: https://www.facebook.com/courses.and.funnelsInstagram: https://www.instagram.com/coursesandfunnels/TikTok: https://www.tiktok.com/@coursesandfunnelsLinkedIn: https://www.linkedin.com/company/coursesnfunnels/ Follow Hollie LowesWebsite: https://www.hollieandcompany.com/LinkedIn: https://www.linkedin.com/in/hollielowesInstagram: www.instagram.com/holliencompany

Mike Gowans is an entrepreneur and expert in building and scaling digital businesses and membership communities online. Through his MakeOnce platform and community, Mike provides creators and entrepreneurs the necessary systems, strategies, and support to unlock their potential. In today's episode, you'll hear Mike share his incredible journey from selling cars to creating a viral sensation that launched his digital product empire. With the world shifting to digital spaces—especially in times like these—Mike's insights are more relevant than ever. Whether you're considering hosting live events or daily VSL workshops, this episode is packed with practical steps and personal anecdotes that can help you transform your approach to digital marketing.Join us to discover how to maximize your membership program, the power of community, and much more. So, grab your notepad—you won't want to miss a minute of what Mike has to say on this episode of the Courses and Funnels Podcast. Let's get into it! For more information about Courses and Funnels, head to: https://coursesandfunnels.com/ Listen to the Courses and Funnels Podcast:Apple Podcasts: https://podcasts.apple.com/ph/podcast/courses-and-funnels-podcast/id1712988006Spotify: https://open.spotify.com/show/16jVUT67JxRkfq219RFS6UAmazon Music: https://music.amazon.com.au/podcasts/3170835e-889b-4066-9af4-f3aeab59272b/courses-and-funnels-podcast Social Media:Facebook: https://www.facebook.com/courses.and.funnelsInstagram: https://www.instagram.com/coursesandfunnels/TikTok: https://www.tiktok.com/@coursesandfunnelsLinkedIn: https://www.linkedin.com/company/coursesnfunnels/ Follow Mike GowansWebsite: https://www.skool.com/makeoncefree YouTube: https://www.youtube.com/c/MikeGowans/videos

Nick DeFlorio's journey into the dynamic world of real estate and trading began in the hustle of a real estate office, where his intrigue was piqued by a colleague's lucrative side business as a day trader. Impressed by the substantial weekly earnings from the stock market, young Nick saw an opportunity to expand his professional horizons and eagerly dove into the complex world of trading.Today I am joined by my guest Nick Deflorio, the Founder and Global Head Coach at Onyx Trading Education. We'll explore how he honed in on the pain points of his market, crafting messages that resonate with motivated buyers and transitioned from broader webinar strategies to a laser-focused high-ticket model.Don't miss out on these expert strategies to expand your reach, maximize conversions, and skyrocket your online course sales!For more information about Courses and Funnels, head to: https://coursesandfunnels.com/Listen to the Courses and Funnels Podcast:Apple Podcasts: https://podcasts.apple.com/ph/podcast/courses-and-funnels-podcast/id1712988006Spotify: https://open.spotify.com/show/16jVUT67JxRkfq219RFS6UAmazon Music: https://music.amazon.com.au/podcasts/3170835e-889b-4066-9af4-f3aeab59272b/courses-and-funnels-podcast Social Media:Facebook: https://www.facebook.com/courses.and.funnelsInstagram: https://www.instagram.com/coursesandfunnels/TikTok: https://www.tiktok.com/@coursesandfunnelsLinkedIn: https://www.linkedin.com/company/coursesnfunnels/Follow Nick DeflorioWebsite: https://www.nickdeflorio.com/YouTube: https://www.youtube.com/channel/UC-Sm68r6_hmUbIDEXwhD0Zg

Today I'm chatting with Jacques Hopkins, the creator of Piano in 21 Days, a wildly successful online piano course that has generated over $4 million in sales. Jacques shares his journey from creating his first version of the course 10 years ago to optimizing it over time into a high-converting evergreen funnel.Some key highlights:·     How he generated 150K months early in the pandemic by ranking #1 on Google for high-intent searches·     The step-by-step way he structures his automated evergreen funnel from opt-in to webinar to discounted offer·     What is the strategy for getting extremely detailed feedback (and high-converting testimonials) by running a live beta group·     The 3 types of urgency he uses in funnel and email campaigns·     Why organic content marketing needs to be the foundation for successfully selling any course Whether you're looking to build an audience and sell your own course or just create music-related content, you won't want to miss this one. Jacques' knowledge around funnel optimization and no-fluff organic marketing strategies is second-to-none. Enjoy!For more information about Courses and Funnels, head to: https://coursesandfunnels.com/Listen to the Courses and Funnels Podcast:Apple Podcasts: https://podcasts.apple.com/ph/podcast/courses-and-funnels-podcast/id1712988006Spotify: https://open.spotify.com/show/16jVUT67JxRkfq219RFS6UAmazon Music: https://music.amazon.com.au/podcasts/3170835e-889b-4066-9af4-f3aeab59272b/courses-and-funnels-podcast Social Media:Facebook: https://www.facebook.com/courses.and.funnelsInstagram: https://www.instagram.com/coursesandfunnels/TikTok: https://www.tiktok.com/@coursesandfunnelsLinkedIn: https://www.linkedin.com/company/coursesnfunnels/Follow Jacques HopkinsWebsite: https://pianoin21days.com/YouTube: https://www.youtube.com/pianoin21days

In this episode of The Podcast, I sit down with Zach Spuckler, founder of Heart, Soul & Hustle, where he helps coaches and course creators get their online businesses running smoothly. We dive deep into Zach's foolproof system for profitably scaling course sales through Facebook ads.We also discuss:·     Zach's "secret sauce" $1 Facebook lead strategy·     Crafting simple, high-converting creative·     Leveraging order bumps and upsells·     Case studies from 6-figure course launchesIf you want to rapidly grow your email list and course sales using Facebook ads, you won't want to miss this episode. Tune in now to pick up Zach's best strategies for affordably acquiring customers and scaling online courses sustainably over time.For more information about Courses and Funnels, head to: https://coursesandfunnels.com/Listen to the Courses and Funnels Podcast:Apple Podcasts: https://podcasts.apple.com/ph/podcast/courses-and-funnels-podcast/id1712988006Spotify: https://open.spotify.com/show/16jVUT67JxRkfq219RFS6UAmazon Music: https://music.amazon.com.au/podcasts/3170835e-889b-4066-9af4-f3aeab59272b/courses-and-funnels-podcast  Social Media:Facebook: https://www.facebook.com/courses.and.funnelsInstagram: https://www.instagram.com/coursesandfunnels/TikTok: https://www.tiktok.com/@coursesandfunnelsLinkedIn: https://www.linkedin.com/company/coursesnfunnels/Follow Zach SpucklerWebsite: https://www.heartsoulhustle.com/YouTube: https://www.youtube.com/c/heartsoulhustle

Doug Cunnington's journey is a tale of unexpected discovery and entrepreneurial spirit. As he navigated the corporate world, Doug built a foundation in project management, honing his skills to the point of acquiring a PMP certification and establishing himself in middle management.In today's episode, we have a very special guest, Doug Cunnington, who is the founder of Niche Site Project. Doug will take us through the twists and turns of his journey from the corporate grind to creating his own media empire of podcasts, YouTube channels, and blogs. We'll dive deep into the world of online courses, affiliate marketing, and the art of the evergreen funnel.Get ready for an episode that's as educational as it is inspiring here on the Courses and Funnels Podcast!

In this in-depth conversation, Lucas is joined by Brice Gump from Major Impact Media, who shares his insights on scaling high-ticket sales, particularly for online courses. The discussion covers his journey from working on local websites to selling online courses, emphasizing the importance of finding new copy angles for these courses to elevate sales. He details the importance of setting up funnels that cater to ad clickers new to a business, using a strong sales message through visual sales letters (VSLs), and underscores how significant a part email plays in high-ticket sales. Brice also highlights the necessity of understanding market desires, testing copy and image variations, and ensuring the delivery of VSLs is energetic, engaging, and well-focused.

In this episode, Lucas explores the world of competitive research and the art of crafting compelling offers. The featured guest, Luke Charlton, shares insights from his $16 Million journey in ad expenditure and discusses his strategic approach to market awareness.Luke Charlton shares his personal transformation from struggle to success, including his work with high-profile clients and his latest venture. This episode offers valuable insights for coaches and course creators aiming to create effective campaigns that resonate with their audience and convert.  

In this episode, Lucas is joined by Amira Irfan to discuss the often-overlooked yet crucial aspect of legal protection for course creators. Amira brings her expertise to the table, emphasizing why clear terms and conditions are paramount for safeguarding your hard work and intellectual property. Amira also discusses how she built her own successful business selling legal templates and services to entrepreneurs. This episode covers critical legal aspects that every course creator needs to know to protect themselves and properly set expectations with customers. Don't miss these legal tips to help ensure your course business success.Key topics covered:·     The importance of clear terms and conditions.·     How to use legal templates for terms and conditions.·     What are the actions against illegal reselling of course content?·     What are the steps to take when course content is pirated?·     Handling high-ticket courses through contracts.·     The importance of electronic signatures for bank disputes.

Lucas talks with Dylan Jahraus, founder of a highly successful Etsy coaching program. Dylan shares how she went from owning her own successful Etsy store to building an 8-figure online course business in the first 12 months.Dylan reveals her origin story of creating daily YouTube videos to establish herself as an authority, before funneling viewers to sales calls and closing over 80% of prospects. She discusses her nonlinear journey, from struggling to make any sales at the start to now doing multiple 6-figures a month just from Instagram and email closes.Key topics covered:·     Dylan's origin story of building a successful Etsy coaching business from her own Etsy store experience. She talks about how she took a course on building online courses, started filming daily YouTube videos, and was making sales within a month.·     Pricing and packaging of Dylan's high-ticket course (from $3k to $15k depending on support/coaching included). She shares how the program and community is hosted on Kajabi.·     Lead generation strategies - using organic YouTube, podcast, Instagram, and more recently email nurture sequences to drive sales. Driving straight to Calendly from YouTube initially.·     Sales process and high ticket selling advice. Shares how belief in product and helping students is key. Outlines call structure from payment to onboarding.·     Customer success and fulfillment strategies. Emphasizes prompting students to ask questions and 24/7 video coaching response time.

In today's episode, I am joined by our guest Gina Onativia, a seasoned expert in the online course industry, known for her work with big names like Tony Robbins.Learn how to validate and launch profitable online courses from expert Gina Onativia. She shares specific strategies for niche validation, crafting a compelling course promise, using free challenges to acquire students, leveraging affiliates to drive sales, and overcoming launch mishaps. Get tactical advice on ideal funnel structures, traffic sources, pricing models, and more to build a thriving course business from scratch. Whether you're an industry veteran or just starting out, this episode will give you the blueprint to create high-converting digital education products.Key topics covered:·     The Art of Course Creation·     The significance of nurturing a passionate audience for successful presales.·     Building relationships with affiliates and automating the process using software.·     Learning from Internet Marketing Pioneers·     How to structure course pricing.·     Evergreen Sales Models·     The Freedom to Experiment and Learn from Failure·     Balancing Low Ticket vs. High Ticket Sales Models

In today's show, I am joined by our guest Cheryl Tan, who brings a wealth of experience from her days as a TV news anchor and reporter, and who will share her journey transitioning those skills to help entrepreneurs master video content.Cheryl recently faced the challenge of losing her voice before speaking engagements and noticed the power of voice to either engage or, indeed, induce sleep. She'll be emphasizing the critical role of audio quality and vocal engagement to keep your audience hooked. We'll also navigate the nuances of knowing your audience, creating charisma on camera, and approaches to becoming authentically engaging across social media platforms.So, adjust your volume, settle in, and let's get the camera rolling on this episode of the Courses and Funnels Podcast with our host Lucas Spinella and our guest Cheryl Tan.Key topics covered:·     How to Overcome Nervousness and Camera Anxiety·     Being authentic vs trying to be someone you're not·     How to Improve On-Camera Presence and Charisma·     Vocal variety, emphasis, pacing for better delivery·     Creating compelling video content·     Using frameworks like problem-solution-transformation·     Building trust and authority by starting local·     Getting started with consistent video reps

Join Lucas as he is joined by our guest Serena Shoup as they dive into how she built a thriving online course business teaching people how to start their own bookkeeping firms. They discuss how she started with a simple $27 PDF and has grown it into multiple courses and over $500k in sales. Key topics covered:·     The importance of market research to identify what people really want and will buy·     How she built her first product based on frequent questions in Facebook groups·     Tips for transitioning customers from a low-priced intro offer to higher priced programs·     Using a podcast and repurposed clips as organic marketing Whether you want to start your own online course or grow an existing one, this episode will give you plenty of tactical tips and inspiration around identifying an eager audience, creating premium digital products, marketing through ads and organic channels, and building true authority in your niche.

In today's episode, Lucas speaks with David Tarrant, the Founder and Head of Growth at Two Lip Media. They discuss innovative ways of tapping into the potential of advertising.Learn David's step-by-step framework for selling $4,000 to $15,000 courses in competitive niches like construction and real estate. Discover how David leveraged this system to generate over $3 million in leads from a tiny $26,000 ad spend. He breaks down his process for crafting high-converting messages, choosing images that stop people in their tracks, and targeting the right buyers without relying on pixel data.If you want to 10X your course sales and finally achieve breakthrough results, don't miss this tactical interview!Key topics covered:·     How David generated $3.2 million worth of leads from a $26K ad spend?·     The power of catchy taglines and hooks.·     What are the strategies for ads?·     How to overcome objections and conclude sales?·     The importance of tracking ad performance for profitable leads.

In this episode, Lucas interviews online course creator and consultant Andrew Lane about launching successful online courses and digital products. Andrew shares his 13+ years of experience helping entrepreneurs create courses, from his early days in 2013 building software to embed live video streams on Facebook, to recently leveraging partnerships and affiliates to rapidly grow new course launches.Key topics discussed:·  Andrew's journey from building websites in college to developing software and tools to generate leads and sales on Facebook·  Strategies to launch a successful first course, including identifying the right niche, pricing, sales funnel structure, and validating the idea with a small test group·  Using free trainings, webinars, and evergreen funnels to continually test and optimize a course launch·  Partnering with influencers, doing affiliate promotions, and using sweepstakes to quickly grow an audience and customer base from scratch·  Case studies of photographers and other solopreneurs making 5-6 figures from their first course launch·  How Andrew is using AI tools across his business and course funnels to automate processes and provide personalized experiences·  Tips for standing out as an authority and micro-niche leader in a world saturated with contentIf you want to successfully create, launch, and scale an online course or digital product, don't miss this chat packed with tactical advice and real-world examples.

Join Lucas Spinella as he interviews Julia Saxena, Head of Marketing at Forte Labs, about creating and selling online courses. In this info-packed episode, Julia shares how Forte Labs has generated over $1 million in course sales through organic marketing alone, without any paid ads.If you want to learn proven strategies to create a successful online course business, you won't want to miss this interview!Key Topics:• Building online courses and selling them through organic marketing• How to position your course with a hook to make it stand out.• Email marketing and newsletters for launches and nurturing the audience• Leveraging YouTube as a channel for driving course sales• The importance of just getting started and having a launch deadline. 

Welcome to another enriching episode of the Courses and Funnels Podcast. I'm your host, Lucas Spinella. Today on episode 4, we have a special treat for you. Our guest, Josh Steimle, joins us to share some incredible insights into the world of book publishing.Josh is a renowned book coach who has helped over a hundred entrepreneurs get their books published, adding undeniable credibility to their personal brands and coaching platforms. Josh believes there's a book in everyone, and it's crucial to bring it to life, and importantly, to finish it.Key Topics:·   Building authority and credibility through publishing a book.·   Using a book strategically in your marketing funnel.·  Developing your book idea and scope based on your target audience.·   Creating a "parking lot" to collect ideas before writing.·   Getting reviews quickly to gain momentum.·   Mindset and motivation around writing a book - doing it imperfectly is better than not doing it. 

In this episode, Lucas is joined by our guest, Trena Little. Trena is an income strategist and YouTube expert who helps online entrepreneurs scale their businesses to six figures. Today, she shares her proven system for using YouTube to generate leads and sales for online courses, memberships, and coaching programs.Key Topics:Identify your ideal target audience and create content specifically for them.Choose high-converting keywords and topics using VidIQ.Craft compelling titles and thumbnails to boost clicks.Structure your content into "bingeable" playlists that keep viewers engaged.Warm up your audience before making strategic sales offers.Track YouTube analytics to optimize your strategy over time Don't miss Trena's crazy client examples, including selling $24k from one video and gaining a long-term client from binge-watching. Learn exactly how to turn YouTube viewers into buyers!

Welcome back to another episode of the Courses and Funnels Podcast! In today's episode, we delve into the world of community building, authenticity, and the power of education in business. Our guest, Zac Povolny, the Founder of Investified, shares his journey of starting a group during the COVID pandemic, which eventually grew into a thriving community of hundreds. What began as a gathering to share trading ideas quickly evolved into a platform centered around education and research, catering to the needs of partner exchanges. We explore the highs and lows of their content creation process, the importance of understanding your audience, and the art of building anticipation for a course launch. Zac also shares valuable insights on navigating market volatility and the challenges of retaining monthly subscribers. Join us as we uncover Zac's unique approach to community building and course creation, and learn from his experiences and lessons along the way.

Welcome to the Courses and Funnels Podcast! In our first episode, host Lucas Spinella interviews entrepreneur Ginette about her experience in building an online business focused on helping others create and sell online courses. They discuss Ginette's career background, her transition into entrepreneurship, and the range of digital products and services she now offers through her company, The Get That Gang. Ginette provides insights into identifying audience needs, selecting niche course topics, pricing strategies, creating effective lead magnets, and more. She emphasizes the importance of tailoring your approach based on your specific situation and audience, rather than relying on a "one-size-fits-all" formula. Lucas and Ginette also delve into the topics of quick product launches using minimum viable products, prioritizing done over perfect, and being open to testing different strategies. Ginette shares some amusing anecdotes about unique niche courses she has come across. Overall, this is an informative and engaging episode that explores the world of online course creation and monetization through Ginette's knowledge and experience.Follow Ginette:Website: https://getthatcourseonline.com/Facebook: https://www.facebook.com/GetThatCourseOnline/Subscribe to this channel to unlock exclusive benefits:https://www.youtube.com/channel/UCce7KMUpUlCNaFKqkLxaZJgJoin to Online Courses: https://coursesandfunnels.com/ Follow Lucas:Facebook: https://www.facebook.com/courses.and.funnelsInstagram: https://www.instagram.com/coursesandfunnels/TikTok: https://www.tiktok.com/@coursesandfunnelsLinkedIn: https://www.linkedin.com/company/coursesnfunnels/

Welcome to the Courses and Funnels Podcast with your host, Lucas!