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In this insightful episode of Building the Premier Accounting Firm, Roger Knecht sits down with Sarah Cordiner to delve into the art of transforming intellectual property into lucrative online courses, particularly for accounting professionals. She emphasizes the role of edu-marketing in enhancing market positioning and business opportunities through effective education. Key Highlights: Passion for Education: Sarah shares her personal journey and passion for education, underscoring the importance of engaging learners to effectively market services, especially in the accounting field. Edu-Marketing Concept: Roger and Sarah discuss the innovative idea of edu-marketing, which involves sharing knowledge to generate leads and income. Sarah uses relatable analogies, such as chefs sharing recipes, to demonstrate how knowledge sharing can lead to business success. Building Trust and Attracting Clients: Sharing valuable information is likened to offering samples in a deli, where transparency fosters trust. This approach, like sharing financial tips, strengthens client relationships and attracts customers. Creating Monetizable Courses: Sarah highlights the significance of organizing knowledge into monetizable courses or curriculums that align with business models. Marketing strategies are crucial for promoting these courses effectively. Utilizing Tools and Trends: Tools like Google Trends are recommended to identify market demand, guiding the creation of tailored content. The progression from free resources to comprehensive materials and the rise of micro-learning post-COVID are highlighted. Membership Models and Community Building: Membership models provide ongoing access to expertise and create a sense of community among clients, with emphasis on adapting educational content into bite-sized segments for better engagement. Encouragement for Business Owners: Business owners, particularly in accounting, are encouraged to overcome self-doubt and create educational resources. Success in this area requires patience and an understanding of business models across industries. Brand Recognition and Long-Term Strategies: Establishing brand recognition now demands more interactions, with a focus on long-term strategies and relationship-building. Embracing Video Content and New Technologies: The potential for experts to create engaging video content and educational products is explored, alongside the challenges of adapting to new technologies and strategies. This episode is a must-listen for business owners looking to leverage their expertise through educational marketing and online courses, providing practical insights and strategies to enhance their market presence. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: This is what you need to have your Personalized Action Plan for your business: https://offer.sarahcordiner.com/linktree Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable. These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: “Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds” – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. “in the BLACK, nine principles to make your business profitable” – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. “Your Strategic Accountant” - Understand the 3 Core Accounting Services (CAS - Client Accounting Services) you should offer as you run your business. Help your clients understand which numbers they need to know to make more informed business decisions. “Your Profit & Growth Expert” - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Follow the Turnkey Business plan for accounting professionals. This is the proven process to start and build the premier accounting firm in your area. After more than 40 years we've identified the best practices of successful accountants and this is a presentation we are happy to share. Also learn the best practices to automate and nurture your lead generation process allowing you to get the bookkeeping, accounting and tax clients you deserve. GO HERE to see this presentation and learn what you can do today to identify and engage with your ideal clients. Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center. It's here you can become a: Professional Bookkeeper, PB Professional Tax Preparer, PTP Profit & Growth Expert, PGE Next, join a group of like-minded professionals within the accounting community. Register to attend GrowCon and Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business. The Accounting & Bookkeeping Tips Facebook Group The Universal Accounting Fanpage Topical Newsletters: Universal Accounting Success The Universal Newsletter Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company's Value. For Additional FREE Resources for accounting professionals check out this collection HERE! Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss. Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe. Also, let us know what you think of the podcast and please share any suggestions you may have. We look forward to your input: Podcast Feedback For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777
Join us this Wednesday for a new episode where Roger discusses turning knowledge into profits with Sarah Cordiner
‘Female Entrepreneur of The Year 2023', award winner Sarah Cordiner, is the Founder of the all-in-one CRM and course creation platform TekMatix, taking on Silicon Valley giants with the most feature-rich CRM & business platform on the market. Sarah is a Postgraduate Qualified Course Creation Specialist and Ed-Tech Consultant with over 280,000 student enrolments in her online education programs, from 181 countries. Sarah was listed by the Huffington Post as "The Top 50 Must-Follow Female Entrepreneur 2017", has had her course creation work cited in Forbes and Times Higher Education, and was listed as the Number 1 e-Learning Blog on 'e-Learning Feeds'.In this episode, I speak with Sarah Cordiner, who is the CEO of TekMatix. She will share her expertise on automating content delivery to generate passive income and how emerging AI bot technology can revolutionize your business by cloning your expertise across multiple platforms. We'll tap into the inspiring success stories of her students who have skyrocketed in online course sales, and we will dissect the strategies that converted viewers into paying customers.Stay with us as we tackle the essential topics of pricing models, the value of transformational content, and effective marketing funnels that can significantly increase your course's impact and profitability. Sarah has been there, starting from scratch to achieve her monumental success, and she's here to guide you on setting audacious goals and being relentlessly financially-focused to succeed in today's competitive online course market.For more information about Courses and Funnels, head to: https://coursesandfunnels.com/ Listen to the Courses and Funnels Podcast:Apple Podcasts: https://podcasts.apple.com/ph/podcast/courses-and-funnels-podcast/id1712988006Spotify: https://open.spotify.com/show/16jVUT67JxRkfq219RFS6UAmazon Music: https://music.amazon.com.au/podcasts/3170835e-889b-4066-9af4-f3aeab59272b/courses-and-funnels-podcast Social Media:Facebook: https://www.facebook.com/courses.and.funnelsInstagram: https://www.instagram.com/coursesandfunnels/TikTok: https://www.tiktok.com/@coursesandfunnelsLinkedIn: https://www.linkedin.com/company/coursesnfunnels/ Follow Sarah CordinerWebsite: https://sarahcordiner.com/Tekmatix: https://www.tekmatix.com/YouTube: https://www.youtube.com/channel/UCeIhDlxzROUgTpNMijJsjvQInstagram: https://www.instagram.com/sarahcordiner_
Today on the podcast we talk to Sarah Cordiner. If you're ever thought about creating an online course to grow your business or share your passion with the world, then this is the episode for you. Sarah holds the record for being the youngest University "Executive Director & Head of Campus" in Australian history; and stepped outside the tradition of her Gypsy roots to build a global 7-figure education business. With over 14 years in business in the education industry, over 130,000 students currently enrolled in her courses from 168 countries and the recipient of multiple awards – Sarah encapsulates a mesmerizing marriage of education and entrepreneurship as the EDUpreneur's internationally acclaimed leader in ‘profitable education'. She is also a Trainer and Consultant in education business development, education leadership, educational strategic planning, workforce planning & development, training design, online learning development, Train the Trainer, commercialisation of education, marketing educational programs and ed-tech strategy to large organizations. Super power: Helping business owners through her variety of Online Courses Learn more: https://sarahcordiner.com/course-creation-starter-kit/
Today's guest is Sarah Cordiner, a very established course creator from Australia. Sarah was able to go from homeless to Huffington Post's 50 most influential female entrepreneurs, all through the methods she goes over in today's episode.Whatever reason you've had for not starting a course, by the end of today's episode you'll be looking at this opportunity very differently.Grab your drink and get your notes ready, today's episode is about to begin!Find out how to create and launch your own online education-based business here: www.sarahcordiner.com
Sarah Cordiner's used to breaking boundaries. As the first woman in her family to get a higher education, Sarah bucked convention from the start. Education is her passion and it drives her purpose. As one of the world's leading edupreneurs, Sarah has helped thousands of small business owners use their expertise to create new revenue streams. She's the queen of online courses, has been cited by Forbes as a leader in the education space, ranked by HuffPost as one of the world's 50 must follow women entrepreneurs and has the number 1 blog in the e-learning space. Did we mention she holds the record as the youngest University ‘Executive Director and Head of Campus' in Australian HISTORY? But it hasn't all been plain sailing and Sarah joins us to share some of the ups and downs of her entrepreneurial journey.
Sarah is a Postgraduate Qualified Course Creation Specialist with over 150,000 student enrolments in her online education programs, from 181 countries - Sarah Cordiner helps organisations, experts, speakers, coaches and consultants to create and launch online courses, coaching programs, membership subscriptions, and build successful education-based businesses with her simple to follow tech and marketing support thrown in. During the initial outbreak of COVID-19, Sarah donated over $1.35 MILLION worth of places in her education programs to help small business owners get online. Sarah was listed by the Huffington Post as "The Top 50 Must-Follow Female Entrepreneur 2017", has had her course creation work cited in Forbes and Times Higher Education, and was listed as the Number 1 e-Learning Blog on 'e-Learning Feeds'. Sarah is a 16 times published author (and 5 times international number 1 best-seller), host of the Course Creators Podcast and holds the record for being the youngest University “Executive Director and Head of Campus” in Australian history - a university that was ranked number 1 in Australia at the time of her leadership and is one of the most remote university campuses in the world. In this episode we talk about how ANYONE can build an online course and make money from selling it! To download your free guide on how to become a highly paid speaker go to jaimieabbott.com/speakerguide To contact Jaimie click here www.jaimieabbott.comSee omnystudio.com/listener for privacy information.
Creating a Successful On-Line Course with Sarah Cordiner Through her internationally acclaimed course creation programs & services, thriving Edupreneur community and best-selling books, Sarah specialises in helping experts and organizations to turn their passions, knowledge and skills into profitable online courses and digital products. Sarah has attracted over 100,000 student enrolments in 168 countries to create, launch and sell their own online courses. She was listed by the Huffington Post as "The Top 50 Must-Follow Female Entrepreneur 2017", has had her course creation work cited in Forbes, she is a 12 x published author (and 5 times international number 1 best-seller), host of the Course Creators Podcast and holds the record for being the youngest University Head & Director in Australian history - a university that was ranked number 1 in Australia at the time of her leadership. Using Sarah's tried and tested step-by-step system, even the newest entrepreneurs, traditional businesses and even complete non-techies can quickly and easily create a profitable online course that can impact millions and create a life and business that they love. For more information visit: sarahcordiner.com *************************************************** For more information about BITEradio products and services visit: http://www.biteradio.me/index.html To view the photography of Robert at: rpsharpe.picfair.com
In today's episode, we have Sarah Cordiner with us and she is going to share her amazing journey from having little hope of her future to becoming the youngest university director in Australian history. You will also get to hear the three key elements that pulled her out of a downturn in her life, expert strategies for creating and designing your online course, and how the recent pandemic has created new opportunities for togetherness around the world. Show Notes for This Episode Visit: https://onlinecourseigniter.com/64 Join Our Free Community: https://onlinecourseigniter.com/community
We may be familiar with the term “flagship,” but unaware of what it means. According to Merriam-Webster's online dictionary, a flagship is “the ship that carries the commander of a fleet or subdivision of a fleet and flies the commander's flag.” It is also “the finest, largest, or most important one of a group of things…” Launching an online flagship course is very similar in its importance as the creator of a flagship course takes individuals on a unique journey of transformation, and the flagship course is the finest, largest or most important of the courses offered by the creator. Online courses are becoming more and more popular, and it's projected that by 2023 they will grow to a $240 billion industry (Source: Sette), and creating a flagship course for our audience may be the best way for us to capitalize on this opportunity. In this episode, we're going to learn about flagship courses, and why a flagship course may be the next step in your digital monetization. What is a Flagship Course? “A Flagship Course is not just any standard online course. It's something you devote yourself to over time, continually promote and improve, and it becomes your statement education experience. It's a leadership creation tool, as well as a money-making centerpiece for your online business” (Source: Yaro Starak). These courses are meant to help others with a problem or focus on a main topic, as well as guide them through some kind of transformation. For example, a flagship course could be on “How to Get Out of Debt,” which takes an individual through a process. To be an effective flagship course, individuals must be able to see clear results at the end, which is one reason why people purchase these courses. Sarah Cordiner, course creation specialist, encourages businesses to create a flagship course and apply their unique experiences in facilitating growth to their business: “One of the fastest and most impactful ways to get your knowledge out to a global marketplace, making a bigger impact and diversifying your income, is to download that knowledge lying dormant in your brain and turn it into a credibility-building, income-generating, impact-making online course.” Flagship Course Examples Here are a few success stories from people who have launched flagship courses: Yaro Starak Starak is a well-known entrepreneur and an incredible internet marketer who began his success by writing blogs. He has developed a flagship course to help bloggers grow and monetize their blogs. Starak sold his first flagship course in 2007. It was a learning curve for him as he learned what not to do, and what to do. After restructuring his course, he learned to put deadlines on the course as well as charge more for it. These improvements lowered his cancellation rates by 20% and his revenue increased (Source: Flagship Course). Starak has implemented steps that have launched not only his career but his courses. In doing so, he has been able to help many others achieve success. He helped a client, Tien Chiu, who launched a course on color weaving and generated over $200,000 in sales (Source: Flagship Course). He has also had successful clients launch courses in making shampoo, recovering from chronic acne, self-publishing a book, and helping trainers grow their practice. Russell Brunson Before Russell Brunson ever sold a book, he sold a flagship course, which I purchased, about funnel building for $997. Bailey Richert Bailey is an expert at infopreneurship products. She has developed a flagship course called Virtual Summit School, which I have taken, through which she teaches entrepreneurs step-by-step how to plan and execute a successful virtual summit. Depesh Mandalia Depesh is one of the world's leading experts on Facebook advertising. He created a framework for Facebook Ads called the BPM method, as well as a flagship course to teach that framework. Monetization from a Flagship Course Russell Brunson has advised members of his premier Inner Circle program to start their monetization efforts by focusing on a $997 flagship course. Yaro Starak has also recommended pricing a Flagship Course at that same price point. Those sound like two credible sources for me on price point. Yaro started the pricing of his Flagship Course at about $500 and then later doubled the price. He found that it gave him room to pay affiliates enough money to interest them in helping market the course. However, if we choose to price our Flagship Course at nearly $1,000, then it is up to us to be sure we are providing a lot more value than $1,000 in the course. We want to be sure to exceed the customer expectations and not burn the relationship by providing insufficient value. Some experts advise that if we start our monetization efforts with a product with a mid-tier price point, such as the $1,000 range, it can help our ventures to reach profitability much faster. Then, once we achieve success with a product in this range, we can launch another product at a lower or higher price point. $1,000 is definitely not the ceiling we can charge for flagship courses. As our credibility and content quality grow, the price can grow as well. It is not abnormal for a flagship product to be priced at $10,000 or more. Marketing a Flagship Course Requires Credibility Because flagship courses are often mid-priced products, they are often harder to sell to people who do not know us and trust us yet. In other words, it usually takes some credibility to sell a flagship course. This credibility is often achieved by regularly publishing high-quality blogs, podcasts, or videos and building a following of active followers. Or, the credibility may be achieved through a webinar, or through selling a lower-cost course or challenge course. These lower-cost courses require less credibility to sell. Then, if they receive much more value from the course than what they paid, they will have a much higher likelihood of buying a more-expensive flagship course. The credibility needed to sell a flagship course can also be achieved through influencer marketing. We can identify influencers who our target audience follows, and we can establish an affiliate marketing relationship with affiliates so we pay them a commission for each course they sell. Often, course creators pay publishers 30%-50% for each course they sell to their followers. This works because the influencer is already credible to many of their followers, and when the influencer markets our products, some of the credibility can flow through to our product. 8 Steps to Create a Successful Flagship Course Here are 8 steps to create a successful flagship course. We must deeply research, understand and teach our niche topic. We must find a problem that our target audience is willing to pay to learn how to solve. We must develop frameworks that help our students to understand and remember what we teach. To understand frameworks, think of Steven Covey's 7 Habits of Highly Effective People, or even the steps I'm teaching you right now. We must have great stories that help us teach the key points in compelling and memorable ways. We need to record these stories, frameworks, and other teaching elements through video. We need to set up a site on an online course-hosting platform. See our resources page for some online platforms you might consider. We must provide a huge amount of unique value to the people taking the course. They must feel they have received far more value than what they paid. We must effectively market the course to our target audience with credibility, such as through an affiliate program with influencers. Benefits of a Flagship Course: Individuals & Businesses Here are some of the benefits of a flagship course for both businesses and individuals: Convenient for Students - One of the most convenient reasons for a flagship course is that they are flexible, meaning the individual can move at their own pace and learn from anywhere in the world with an internet connection, any time of day. An in-person teacher doesn't have to guide them through it either; usually, the individual chooses how slow or fast they want to take the course, at their convenience. Easier to Work with Affiliates - Because flagship courses are usually more expensive, it can often be easier to get influencers to sell the product for us because they can earn larger commissions. Get to Profitability Faster - Many entrepreneurs build their flagship course first because it will help them get to profitability faster than other types of products. For example, If we sold a book for $20, we might sell a lot more of them, but we will probably never sell enough books alone to get to profitability. However, with a $1,000 course, we only have to sell 100 courses to get to $100,000 of revenue, and if or when we can sell 1,000 courses, we generate $1 million. It may be a lot easier to get to profitability quickly with a flagship course than with a book, for example, as our first new product. Credibility - Flagship courses can be an excellent way for course creators to build credibility. As people take our courses, as long as we provide plenty of value, most students will come to trust us more, and it will be easier to sell our additional products and services to the students. Flagship courses can be a great way to sell high-end products and services. Diversified Revenue - If we already have a business with customers, flagship courses can provide us with a new way to generate diversified revenue from our existing customers with very little cost of goods sold. Key Takeaways Here are some of my key takeaways from this episode: A flagship course is a leadership creation tool, as well as a money-making strategy for your business. To be effective, individuals must see clear results at the end of the flagship course. We should build our flagship course around a step-by-step process or a framework that is easy to follow. Benefits of flagship courses include: they are convenient for students, it can be easier to get affiliates to sell our course, we may get to profitability faster, they increase our credibility, and create diversified revenue streams from our existing customer base with a very high-profit margin. The online course market is growing! People are turning to these options for education, free time, and making an income. Put deadlines on your course to create urgency. Flagship courses usually need credibility to sell well. This can be achieved through influencer marketing, publishing great content and building your own following, webinars, or selling a lower-cost product to customers first and delivering great value. To achieve success with a flagship course, we must deeply understand the topic, develop our frameworks, tell great stories, solve a problem our customers are willing to pay for, provide much more value than what they paid for, and effectively market to our target audience. Want to be a Better Digital Monetizer? Did you like today's episode? Then please follow these channels to receive free digital monetization content: Get a free Monetization Assessment of your business, subscribe to the Monetization eMagazine, and follow the Monetization Nation Blog at MonetizationNation.com. Subscribe to the Monetization Nation YouTube channel. Subscribe to the Monetization Nation podcast on Apple Podcast, Google Podcasts, Spotify, or Stitcher. Connect with Nathan on Linkedin. Follow Monetization Nation on Instagram or Twitter. Challenge If we desire monetization we have never before achieved, we must leverage strategies we have never before implemented. I challenge each of us to pick one thing that resonated with us from today's episode and implement it to help achieve our monetization goals. Share Your Story What great flagship courses have you taken and loved? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers. Read at: https://www.monetizationnation.com/25-8-steps-to-create-a-successful-flagship-course/
Sarah Cordiner has built a 7-figure business helping entrepreneurs and coaches become masters at building online courses. And along the way, she has released two podcasts. In this episode, Sarah and I discuss what it takes to get a podcast going, as well as mistakes that she made with her first podcast (that she didn't with her second). Learn more about Sarah and grab her free Course Creator's Kit at https://sarahcordiner.com/course-creation-starter-kit/ and check out her podcast at https://sarahcordiner.com/podcast/
My first teaching placement as a wise 18 year old with blond hair, was in an all male prison. I learned that education comes in many forms. It is not necessarily about sitting down in a class and writing down and answering tests. I learned that education was about changing people's attitudes, changing people's lives. And for me, when I was teaching in the prison where a core curriculum is more secondary to realising that we can be more, do more, have more in the world. I was so amazed by how much somebody's life can be changed by simply allowing them to understand themselves. And that was it, I was hooked! I was hooked on showing people themselves, as to the skills that are held within them. And so I started my education business at 19 years old. Are you curious about the rest of Sarah’s story? Listen to this episode of the Course Creators Podcast! For full show notes visit: https://sarahcordiner.com/ep-32-sarah-cordiners-journey-online-course-empire/
Anytime you're live - whether that's presenting a webinar, or a face-to-face workshop, you're essentially exchanging your time for money. Today's guest, Sarah Cordiner has helped over 132,000 students from all over the world. You don't do that by running workshops, you do it by scaling what you offer through digital programs and courses. Where do you start if you want to scale? That's the conversation I have with Sarah today. Sarah Cordiner is a Qualified Course Creation Specialist, trusted by over 20,000 Course Creators & Educators in 146 countries. She helps you turn your expertise into profitable digital products and programs. In this episode, you'll learn how to start, how to build an audience and how one idea from a video, can be used to market in so many different ways. More than that, it's an inspiring episode looking at failure and how all that matters with failure, is deciding what to do next. If you've ever held yourself back, or have reasons to not do things, I think you'll also be inspired by what Sarah shares in this conversation. Show notes for Episode 133 Join The Flipchart community on FacebookShhh... I'm releasing 5 secret podcast episodes over 5 days to help you book out your facilitation business, BUT you need to register to get access.Head on over to bookedoutfacilitator.comSupport the show (https://buymeacoffee.com/leannehughes)
While on her around the world trip after high school, Sarah repeatedly found herself volunteering in schools and orphanages. While she wasn't sure exactly she was after, she wanted to share education with others and signed up for a teachers course when she returned to the UK. Each choice brought her closer to finding her way as an educator. Not every path comes easily. Keeping your eyes open to opportunities can make all the difference. When first starting her company, Sarah took out the phone book and made a list of all the places that might need what she could offer. Then she wrote a letter to each of them, sending it in a hand-addressed envelope. This is a tactic she still uses today, as the novelty of receiving mail that's not a bill intrigues people enough to open the envelope. Your business may not lend itself to using mail, but what else can you do to pique your potential client's interest? Sarah took a hard knock a few years back. For many that would have been it, millions of dollars gone in a matter of hours. And how she handled this challenge is the difference between those of us that make it and those that don't. Sarah had a bit of a wallow and then set to getting back on track. It wasn't easy, and parts of it took until relatively recently, but she made it. That resilience, that determination to take responsibility for what happened and move forward is how we learn and grow as business owners. For full links and show notes, visit compasspod.com/033
Sarah Cordiner is a Postgraduate qualified education professional with over 13 years of experience as a leader and business owner in the education and training sector. As well as sharing her most popular online course "How To Create Profitable Online Courses" with Edupreneur's around the world; Sarah specialises in assisting corporates, Government, businesses and individuals with: Creating and selling online courses Design and development of e-learning and face to face curriculum Education and training business development, profitability and 'edupreneurship' The commercialisation of knowledge, skills, expertise and hobbies into education-based products and services (courses, books, workshops, speeches, presentations, high-end masterminds, training manuals and more) Education and training leadership, governance and strategy Vocational education and training (VET) program design, delivery and management Rural, regional and remote education and training...... and more Sarah recently completed a tenure as the 'Executive Director and Head of Campus' at an Australian university, and was the youngest university Executive Director in Australia's history. Sarah was the most senior leader of one of the most remote university campuses in the world and successfully lead the university through a major re-registration RTO audit. Sarah is the CEO of MainTraining Pty Ltd Board Member of the Broome Chamber of Commerce and Industry Host of the ‘Voice of Business' radio show, Spirit 102.9 7 times published author and 5 times international number 1 best-selling author TV host of ‘the Course Creators' TV show on Bizversity. Winner 'Top Influential 100 Award' in Perth in 2015 & 2016 Huffington Posts ‘Top 50 Must-Follow Female Entrepreneur for 2017' Winner WA Finalist Award for both ‘Young Business Woman of the Year' and 'Start-Up Business of the Year' in the Telstra Business Women's Awards. Semi-finalist in the 2017 ‘WA Regional Achievement Awards 2017' for Curtin University's ‘Teaching Excellence Award' Sarah, originally from the UK and now a resident of Australia, has over a decade of experience as an international business owner and leader in the education and training industry. Sarah's education business and e-learning development company attracted a student base of over 12,000 students in 146 countries between 2013-2017 alone, winning her numerous accolades including the WA Finalist Award for both the ‘Young Business Woman of the Year' and also the 'Start-Up Business of the Year' in the Telstra Business Women's Awards. Sarah's 'Edupreneur Academy' is now trusted by over 15,000 students internationally. Sarah's 'Edupreneur Academy' reopened to enrolments in June 2019 after the completion of her university Directorship tenure and continues to lead thousands of course creators and 'Edupreneurs' on their journey to creating quality learning programs, educational content and profitably educating their market. In addition to Sarah's online academy, her exclusive face to face 'One Day Set Up' service and 'Course Creation Bootcamps' are annual sell-outs as the ultimate edupreneur's 'get it done' immersion experience. Want to create your own online course? Here are some ways to get Sarah's help: Join Sarah's FREE 'Create Your Course Plan' 5 day mini-course: https://sarahcordiner.com/courseplanchallenge/ Get Sarah's most popular course "How To Create Profitable Online Courses" for the special offer of just $97 instead of $297: https://sarahcordiner.com/createonlinecourses/ Get Sarah to do it all for you in her '1 Day Course Creators Set-Up Service' which can be done remotely or in-person: https://sarahcordiner.com/course-creation-services/
101 Media Group Business Podcast For Business Success and How To Build A Successful Business
In this video Helia Singh reveals exactly what education you need to create your wealth and financial security. Also in this show Helia interviews world renowed online entrepreneur Sarah Cordiner. Great show with great insights.
This week I'm in conversation with Sarah Cordiner in Australia! From humble gypsy-heritage beginnings and the first female in her family to get an education, Sarah is now the youngest University Director in Australia’s history. Sarah has been a CEO in the education industry for over a decade, and grew her business internationally with over 12,000 aspiring educators from 146 countries studying her programs at the time that she switched paths in 2017. Sarah has published 8 books and is a 5 times international number 1 best-selling author, was a finalist for two awards in the Telstra Business Womens Awards, won the ‘Influential 100 award 2 years in a row and was listed by the Huffington Post as one of the ‘Top 50 Must Follow Female Entrepreneurs for 2017’. Sarah now leads one of the most remote university campuses in the world as the Executive Director and Head of Campus of the University of Notre Dame, Australia. Are you a fan of the Phenomenal Woman or Real Talk podcasts? If the interviews, advice and tips have inspired you or given you confidence to move forward in your life, love or career, please head over to iTunes, subcribe and review the show to help spread the word to other bold, fearless and phenomenal women. To connect with me Web:janicesutherland.com Blog: Real Talk With Janice Facebook & Instagram: iamjanicesutherland #phenomenalwomanpodcast Until next time - Be Bold, Be Fearless, Be Phenomenal Janice
This is the audio version of Chapter 1 from Sarah Cordiner's book 'Awaken Your Course Creation Mojo'. Many people wish to create courses - but just get 'stuck' procrastinating, or feeling overwhelmed or are just lacking a little motivation. usually it's less to do with our ability to create a course, and more because of the fact that our mojo has taken a hall pass. One of the course creation mojo killers I hear very often is 'But I don't have the right idea for my online course yet!' Never fear - listen to this audio chapter to help you overcome this 'excuse' for getting started! You can check out my books on www.sarahcordiner.com/books
On today's show, Sarah Cordiner shares how to create an online course that connects you with your passion, and is commercially profitable. Sarah also covers How her frustration for the education system, and used that as a fuel to make the system better. Initially a trainer for the UK's 'Welfare to Work' program, where she learned how to create and deliver programs. The key insight being to understand for participants –'where are you at, where do you need to go and how can we best fill the gap with this training program'. How the 'Online training' space is booming, and growing daily, and how you can get involved by creating a course. A proven strategy to align your course with what you love, what you already know, and what you can already do. Explains what is an 'Edupreneur' Teaches how to collect your content, and how to avoid falling into the trap of 'the imposter syndrome' Why you need to know the difference of global learning and analytical learning styles Why smaller modules can open up your market place and accessibility and why bundling and subscriptions can be extremely profitable. Life Changing Question:How Sarah turned redundancy to starting her own business by asking 'how else can I do this?' Rather than 'what else can I do?’ How the same question 'How else can I do this?' Enabled her to come up with the idea to go online when her offline business went into administration when her state government pulled funding from the economy. Is on a mission to educate 10 million people by 2020. Special Offer for 'Life Changing Questions' listeners: 32 courses for $47. http://maintraining.thinkific.com/bundles/allcoursesResources Mentioned in this show: https://www.facebook.com/groups/entrepreneur2edupreneur/http://www.professionalspeakers.org.au/ Recommended Reading: All books by Sarah Cordiner https://www.amazon.com/Sarah-Cordiner/e/B01A7SID9E
This is the audio version of Chapter 2 from Sarah Cordiner's book 'Awaken Your Course Creation Mojo'. Many people wish to create courses - but just get 'stuck' procrastinating, or feeling overwhelmed or are just lacking a little motivation. usually it's less to do with our ability to create a course, and more because of the fact that our mojo has taken a hall pass. One of the course creation mojo killers I hear very often is 'But the self-doubt and inner imposter in me is too strong'... Never fear - listen to this audio chapter to help you overcome this 'excuse' for getting started! You can check out my books on www.sarahcordiner.com/books
Sarah is a number 1 best-selling author, qualified educator, professional speaker, and multiple award-winning CEO with 11 years in business in the education industry. Sarah has given Inspiring Greatness listeners a special offer! Go to: sarahcordiner.com/createcourse and use the code: learnerbonus to receive 50% off the total price! This is an amazing opportunity to share your knowledge and expertise with the world to help promote you business.
In this podcast, Sarah Cordiner will take you through the full 10 stage overview of online course creation.
In this episode Sarah Cordiner talks about the new era of doing business and how any business can use the platform of education to dramatically increase their exposure, leads, sales and positioning with some simple adjustments to their content, customer relations and marketing. It's time to become an EDUpreneur if you want to survive in the new world.
With 11 years in business in the education industry, over 5,000 students in 121 countries and multiple awards, Sarah encapsulates a mesmerising marriage of education and entrepreneurship as the EDUpreneur's internationally acclaimed leader in ‘profitably educating your marketplace'. A two-times international number 1 best-selling author, qualified educator and professional speaker. CEO of MainTraining and CEO of Edu-VA.com. Get the 5 proven steps to rapidly grow your business, make a bigger impact, and achieve your First Million. Attend the next LIVE First Million Webinar with international business coach JV Crum III. Like this Podcast? Then get every episode delivered to YOU! Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other business owners and entrepreneurs find our podcast…and make their big difference. They will thank you for it. Conscious Millionaire Podcast: With over 500 episodes and 10 Million Listeners in 176 countries, this is the podcast for business owners and coaches who want to grow their businesses, make a bigger impact, and ultimately achieve their First Million! JV interviews the top entrepreneurs, experts, authors, and coaches on how to get the right mindset, develop your business systems, and execute to achieve bigger results, faster!
Conscious Millionaire J V Crum III ~ Business Coaching Now 6 Days a Week
With 11 years in business in the education industry, over 5,000 students in 121 countries and multiple awards, Sarah encapsulates a mesmerising marriage of education and entrepreneurship as the EDUpreneur’s internationally acclaimed leader in ‘profitably educating your marketplace’. A two-times international number 1 best-selling author, qualified educator and professional speaker. CEO of MainTraining and CEO of Edu-VA.com. Get the 5 proven steps to rapidly grow your business, make a bigger impact, and achieve your First Million. Attend the next LIVE First Million Webinar with international business coach JV Crum III. Like this Podcast? Then get every episode delivered to YOU! Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other business owners and entrepreneurs find our podcast…and make their big difference. They will thank you for it. Conscious Millionaire Podcast: With over 500 episodes and 10 Million Listeners in 176 countries, this is the podcast for business owners and coaches who want to grow their businesses, make a bigger impact, and ultimately achieve their First Million! JV interviews the top entrepreneurs, experts, authors, and coaches on how to get the right mindset, develop your business systems, and execute to achieve bigger results, faster!
OnDeckWithCoachCameron – Podcast Show: Ep 87 Edupreneurship and Edu-Marketing with Sarah Cordiner – 35min Podcast. Join us for this month's special Expert Interview with Sarah Cordiner – An Educational Entrepreneur, Best Selling Author, and Much More… Sarah is a Number 1 Best-Selling author, qualified trainer, professional speaker and respected consultant in ‘Edupreneurship', ‘Edu-marketing'...SourceThe post Ep: 87 Sarah Cordiner with Coach Cameron Roberts appeared first on Marketing Consultant and Business Mentor.
Sarah is an educational entrepreneur, a number 1 best-selling author, qualified trainer, professional speaker and respected consultant in training development, adult education, curriculum design, online learning, virtual reality in vocational training as well as trainer of trainers in adult learning. Sarah has been in business for over 10 years internationally and currently educates over 3,800 students in more than 120 countries.
As a qualified professional in education and curriculum design, Sarah Cordiner's passion is helping individuals and businesses to create their own engaging, transformational and profitable training courses. Sarah is a best-selling author, qualified trainer, professional speaker and respected consultant in ‘edupreneurship’, workforce development, curriculum development, instructional design, education and training, online learning and virtual reality education. In this episode of Reputation Revolution, Sarah discusses how the online education revolution that is upon us provides massive opportunities for professional experts and aspiring thought leaders, Sarah explains how she built her personal brand through public speaking, and how 'Brand Sarah' now operates alongside her four-year-old education services business, Main Training. Sarah shares how her business came crashing down several years back when the Australian Government unexpectedly pulled funding from vocational training; this became the catalyst for Sarah and her team to focus on online training for the international market. Today, some 5000 students from 121 countries are currently going through her online training courses.
On Win's Women of Wisdom today, Best-Selling Author, Win Kelly Charles welcomes Sarah Cordiner. Sarah is an author, qualified trainer, professional speaker and respected consultant in 'Edupreneurship', 'Edu-marketing', Entrepreneurship, Workforce Development, Instructional Design, Education & Training, online learning and virtual reality education. She is a specialist in training development and curriculum design, as well as trainer of trainers in adult learning.To learn more about Sarah visit http://www.sarahcordiner.com. To learn more about your host visit https://wincharles.wix.com/win-charles. To learn more about the show visit http://winswomenofwisdom.weebly.com. Be sure to FOLLOW this program https://itunes.apple.com/us/podcast/wins-women-of-wisdom/id1060801905 Connect with Sarah: Sarah’s Online Courses: www.udemy.com/user/sarah-cordiner Sarah’s Books: http://www.amazon.com/dp/B018U7VRB0 LinkedIn: https://www.linkedin.com/in/sarahcordiner Blog: http://sarahcordiner.blogspot.com.au/ Twitter: https://twitter.com/CordinerSarah Facebook: www.facebook.com/maintraining Facebook: https://www.facebook.com/efficacyeffect Facebook: https://www.facebook.com/groups/youarewhatyouniche Company Web: www.maintraining.com.au Personal Web: www.sarahcordiner.com Youtube: http://bit.ly/1JM5JOc Google+: www.google.com/+SarahCordinerEDU Instagram: https://instagram.com/maintraining/ Pinterest:https://www.pinterest.com/sarahcordiner/ Win's Women of Wisdom Gifts Get 50% OFF Sarah’s Online Courses 50% OFF "How To Become The Go-To Authority In Your Industry": http://bit.ly/1Z1EUzH 50% OFF: "Online Course Best-Seller: 100+ Ways To Market, Promote and Sell Your Online Course": http://bit.ly/1M8XHCu 50% OFF: "How To Create Your Own Profitable Training Courses: Passive Income, Paid Exposure, High Credibility": http://bit.ly/1kXYzAL 50% OFF: "What Is Your Professional Purpose?": http://bit.ly/1KsjgcQ 50% OFF: "How To Conduct Workforce Planning & Instructional Design": http://bit.ly/1W7yqLt
Online Course Coaching | For Online Course Creators, Trainers and Entrepreneurs
Award winning Edupreneur Sarah Cordiner shares how she went from broke and homeless to building a seven-figure online education business in 18 months.Don't wait until the perfect moment, your passion is enough!You don't have to be an expert in order to share your knowledge and experience online.A forth grader is an expert to a second grader.You just need to know more about the topic than those you are teaching. Most people prefer to learn from someone who is just a little further along the journey than they are. The experiences are still very fresh versus learning from a Ph.D. who may have never even walked the path.A very successful strategy is the L.A.T. or Learn, Apply, Teach method. This approach also goes by a number of different acronyms.Basically you Learn a new skill, apply it and get a result. Then you teach your new skill.People love being part of your journey and are more likely to engage with you rather than a theory churning professor.Share your journey, not your product.The Journey to Building a Seven Figure Education BusinessIn order to grow a profitable business, you need to turn your content into an online course. In the past, content marketing was used primarily as a means of building a list. We now see content marketing making a shift into a new phase of edupreneurship, or presenting your information for profit.The most exciting part is this strategy can work for any industry and profession, online or offline.If creating online education content is new to you, don't go out and spend a lot of money setting up a platform. Using platforms such as Udemy is a great way to start.Successful businesses provide a lot of free content to help grow their business and build relationships with prospective customers. You may provide free webinars and workshops, set up a blog or produce a podcast. These will always continue to play an important part in your overall business framework.Edupreneurs take this to another level. Instead of giving away all your content for free, consider turning your free content into an online course. Now you are generating income as you build your list.Packaging your informationYou deserve to get paid, highly, for putting all your knowledge together in an online course.In order to present our services to our prospective clients in a meaningful way, a way that our prospects understand what we can actually do for them, we have to provide them with a menu.Your first step is to sit down and list all the products and services you offer along with the exact pricing.If you just have one course you can greatly expand your profitability by offering it as part of a tiered package.Give your audience a choice. They can start with the course only for say $47. Then they could have the option to get the course plus a set of templates at a higher price point.You can continue to build out your options to include 1-on-1 coaching, done for you services, right up to top end mastermind group membership.How to Set Up Your TiersAt the bottom level you have your free or entry level product. This is simply information. Once you have created it you don't have to spend much time on it apart from the occasional update. At this level your audience has no direct contact with you. It's basically up to them to work through the information and make the most of it.The next step up is providing strategies and methods for implementation. You giving your audience the tools that can be used to turn your information into practical exercise.As we continue up the tiers, the next stage is the transformation stage. Do you or the information you're presenting help people get from A to B, from one circumstance to another? We've all seen the transformational before and after shots for popular weight loss or exercise programs. The same principles can be applied to any business. At this level of the tier you could be looking at a 4 figure price point.As we continue our climb up the tiers we reach the 'done for you' level. Here we offer to perform the service for the customer. No matter what industry you're in you can find services that you can provide for your customers at a premium rate.The top level of the tier structure is the 'do it with you' offer. This is your most expensive service as you are exchanging your time for money.So, make up a menu for all your products and services using this tier strategy and your prospective clients will find it much easier to identify the products and services they require.Pricing Your Products and ServicesWe can't tell you the exact price points for your services as we don't know your business. Only you can set your price points based on your industry and what is already out there.You are going to have to do some market research. As guide, go onto the online course platforms and search for courses in your area. Take note of the -PriceNumber of modules/lecturesLength of course in hours and minutesWhat are the topicsIs your competition providing information only, or are they including implementation strategies or are they creating a transformation on some level.You have to provide a similar or better outcome for the price being charged.In order to be successful, you must have a product to market fit. You have to create a course that people want, not what you want to teach.The best way to find out what people want is to ask them. You can use groups, forums and surveys to gather information about your target audience and what they want to know about.Also don't be put off by competitor courses or the expertise of other instructors. Competition is a sign that there is a market for the information. Also don't sell yourself short. We are all unique, we all have our own style and experiences which allow us to present the same topic in a totally different way. You will create a following of people who relate to you and your teaching style.Another common question is, “should I put my course on Udemy?”.I'm not going to go into all the drawbacks of using a marketplace-style platform. The short answer is you'll be leaving money on the table if you don't and Udemy can also be used as a lead generator back to your premium products.You should look at repurposing your content for Udemy. Don't try and sell a big, $500 course, you'll lose a lot of money. Instead, break your course down into ten $50 courses.Taking it to the Next LevelWhile creating courses can certainly generate a good income for you, when looking at the bigger picture there truly is no limit to your income generating possibilities.Once you start to publish courses and other information products on a topic you are automatically tagged as an expert in the subject. This opens up doors for public speaking engagements, invitations onto expert panels and also media exposure. All of which have the potential to drive you even more sales.One of the biggest things that helped Sarah move from zero money to 7 figures was starting to think like a thought leader. Also, start making sure your friends and family know exactly what it is you do, so they can start referring to you. Then expand your reach out to your social media audience then your town, city, country and ultimately the world.Take advantage of Sarah's limited time, 50% off offer on these courses -100+ Ways To Promote, Market & Sell Your Udemy CourseHow To Create Your Own Profitable Training CoursesWhat Is Your Professional Purpose?Workforce Planning, Development & Instructional DesignHere is a link to one of the resources Sarah recommended -Show Your Work by Austin KleonYou can also find out more about Sarah at her web sites -http://www.sarahcordiner.com/http://maintraining.com.au/
Online Course Coaching | For Online Course Creators, Trainers and Entrepreneurs
Award winning Edupreneur Sarah Cordiner shares how she went from broke and homeless to building a seven-figure online education business in 18 months.Don't wait until the perfect moment, your passion is enough!You don't have to be an expert in order to share your knowledge and experience online.A forth grader is an expert to a second grader.You just need to know more about the topic than those you are teaching. Most people prefer to learn from someone who is just a little further along the journey than they are. The experiences are still very fresh versus learning from a Ph.D. who may have never even walked the path.A very successful strategy is the L.A.T. or Learn, Apply, Teach method. This approach also goes by a number of different acronyms.Basically you Learn a new skill, apply it and get a result. Then you teach your new skill.People love being part of your journey and are more likely to engage with you rather than a theory churning professor.Share your journey, not your product.The Journey to Building a Seven Figure Education BusinessIn order to grow a profitable business, you need to turn your content into an online course. In the past, content marketing was used primarily as a means of building a list. We now see content marketing making a shift into a new phase of edupreneurship, or presenting your information for profit.The most exciting part is this strategy can work for any industry and profession, online or offline.If creating online education content is new to you, don't go out and spend a lot of money setting up a platform. Using platforms such as Udemy is a great way to start.Successful businesses provide a lot of free content to help grow their business and build relationships with prospective customers. You may provide free webinars and workshops, set up a blog or produce a podcast. These will always continue to play an important part in your overall business framework.Edupreneurs take this to another level. Instead of giving away all your content for free, consider turning your free content into an online course. Now you are generating income as you build your list.Packaging your informationYou deserve to get paid, highly, for putting all your knowledge together in an online course.In order to present our services to our prospective clients in a meaningful way, a way that our prospects understand what we can actually do for them, we have to provide them with a menu.Your first step is to sit down and list all the products and services you offer along with the exact pricing.If you just have one course you can greatly expand your profitability by offering it as part of a tiered package.Give your audience a choice. They can start with the course only for say $47. Then they could have the option to get the course plus a set of templates at a higher price point.You can continue to build out your options to include 1-on-1 coaching, done for you services, right up to top end mastermind group membership.How to Set Up Your TiersAt the bottom level you have your free or entry level product. This is simply information. Once you have created it you don't have to spend much time on it apart from the occasional update. At this level your audience has no direct contact with you. It's basically up to them to work through the information and make the most of it.The next step up is providing strategies and methods for implementation. You giving your audience the tools that can be used to turn your information into practical exercise.As we continue up the tiers, the next stage is the transformation stage. Do you or the information you're presenting help people get from A to B, from one circumstance to another? We've all seen the transformational before and after shots for popular weight loss or exercise programs. The same principles can be applied to any business. At this level of the tier you could be looking at a 4 figure price point.As we continue our climb up the tiers we reach the 'done for you' level. Here we offer to perform the service for the customer. No matter what industry you're in you can find services that you can provide for your customers at a premium rate.The top level of the tier structure is the 'do it with you' offer. This is your most expensive service as you are exchanging your time for money.So, make up a menu for all your products and services using this tier strategy and your prospective clients will find it much easier to identify the products and services they require.Pricing Your Products and ServicesWe can't tell you the exact price points for your services as we don't know your business. Only you can set your price points based on your industry and what is already out there.You are going to have to do some market research. As guide, go onto the online course platforms and search for courses in your area. Take note of the -PriceNumber of modules/lecturesLength of course in hours and minutesWhat are the topicsIs your competition providing information only, or are they including implementation strategies or are they creating a transformation on some level.You have to provide a similar or better outcome for the price being charged.In order to be successful, you must have a product to market fit. You have to create a course that people want, not what you want to teach.The best way to find out what people want is to ask them. You can use groups, forums and surveys to gather information about your target audience and what they want to know about.Also don't be put off by competitor courses or the expertise of other instructors. Competition is a sign that there is a market for the information. Also don't sell yourself short. We are all unique, we all have our own style and experiences which allow us to present the same topic in a totally different way. You will create a following of people who relate to you and your teaching style.Another common question is, “should I put my course on Udemy?”.I'm not going to go into all the drawbacks of using a marketplace-style platform. The short answer is you'll be leaving money on the table if you don't and Udemy can also be used as a lead generator back to your premium products.You should look at repurposing your content for Udemy. Don't try and sell a big, $500 course, you'll lose a lot of money. Instead, break your course down into ten $50 courses.Taking it to the Next LevelWhile creating courses can certainly generate a good income for you, when looking at the bigger picture there truly is no limit to your income generating possibilities.Once you start to publish courses and other information products on a topic you are automatically tagged as an expert in the subject. This opens up doors for public speaking engagements, invitations onto expert panels and also media exposure. All of which have the potential to drive you even more sales.One of the biggest things that helped Sarah move from zero money to 7 figures was starting to think like a thought leader. Also, start making sure your friends and family know exactly what it is you do, so they can start referring to you. Then expand your reach out to your social media audience then your town, city, country and ultimately the world.Take advantage of Sarah's limited time, 50% off offer on these courses -100+ Ways To Promote, Market & Sell Your Udemy CourseHow To Create Your Own Profitable Training CoursesWhat Is Your Professional Purpose?Workforce Planning, Development & Instructional DesignHere is a link to one of the resources Sarah recommended -Show Your Work by Austin KleonYou can also find out more about Sarah at her web sites -http://www.sarahcordiner.com/http://maintraining.com.au/
Interview with Sarah Cordiner from Main Training. Sarah is creating some amazing Tactical Training Tsunamis with her edu-preneur programs and niche marketing in the training space. Doyle Buehler Interviews Sarah as she talks about how to build an edu-marketing powerhouse to grow real value with your audience.