Podcasts about vsls

Episode 160: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-scriptOne of the biggest struggles for online business owners is generating consistent, high-quality traffic and leads. Many entrepreneurs get stuck trying different strategies like webinars or challenges, but when they don't see sales, they blame the strategy itself. The real issue? They simply don't have enough people in their funnel to properly test and optimize their approach.In this episode, Victoria and Oksana teach us how they scaled their health coaching business from $18K to $460K annually using a strategic paid ads approach that focuses heavily on retargeting. They share their proven system of running ads to webinars and VSLs, then using client testimonial videos as retargeting ads to address common objections and nurture warm audiences. Their retargeting strategy generated 12-20x return on ad spend by continuously nurturing anyone who had engaged with their content.About Viktoriya and Oksana: Viktoriya and Oksana are internationally recognized twin sisters, award-winning immunology scientists, and pioneers in cellular healing.As creators of the Rapid Immunocellular Repair™ Program, they helped hundreds of high-performance professionals over 40 achieve peak health and become symptom-free naturally—often in just 30 days.Their groundbreaking work has been published in leading scientific journals including Cancer Letters, JAMA Surgery, and the Journal of Surgical Research since 2010.They also gained global recognition in the groundbreaking documentary Legacy Makers, selected from over 7,000 applicants for their innovation in health.They are sought-after international speakers, presenting at leading global medical conferences.Through their science-backed, supplement-free approach, Viktoriya and Oksana are redefining the future of rapid, natural healing for elite professionals worldwide.Register for Viktoriya & Oksana's Free Masterclass: https://go.autoimmunecellularhealing.com/info326541-6488 Connect with Viktoriya and Oksana:https://viktoriyaandoksana.com/ https://www.instagram.com/viktoriyaandoksana/ https://www.facebook.com/viktoriyaandoksana https://www.linkedin.com/in/viktoriyaandoksana/ https://www.youtube.com/@viktoriyaandoksanaGrab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Josh Sebo (COO of OfferVault), Adam Young (CEO of Ringba), industry legend Harrison Gevirtz and special guest Anna Gita (Founder of MaxWeb) discuss:- VSLs and which types of offers work best with them- Health & Fitness- Conferences to attend this Summer- Biggest assets in your business are the people- Feminism in the workplace- AIFollow Us:OfferVault:WEBSITE: https://www.offervault.com/FACEBOOK: https://www.facebook.com/offervaultINSTAGRAM: https://www.instagram.com/offervaultmarketing/TWITTER: https://www.twitter.com/offervaultLINKEDIN: https://www.linkedin.com/company/offer-vault/Adam Young: RINGBA: https://www.ringba.comRINGBA's INNER CIRCLE: https://try.ringba.com/inner-circle/FACEBOOK: https://www.facebook.com/ringbaINSTAGRAM: https://www.instagram.com/adamyoung/TWITTER: https://www.twitter.com/arbitrageLINKEDIN: https://www.linkedin.com/in/capitalistHarrison Gevirtz:INSTAGRAM: https://www.instagram.com/affiliate/LINKEDIN: https://www.linkedin.com/in/harrisongevirtz/Anna Gita:MAXWEB: https://maxweb.com/INSTAGRAM: https://www.instagram.com/anca_an/LINKEDIN: https://www.linkedin.com/in/anna-gita-a45495163/

In this episode, Alex (@AlexHormozi) shares the 4-part framework he uses to turn content into cash. From lead magnets to CTAs to VSLs, he walks you through exactly how to turn attention into money, step by step.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you'll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Check out the secret chapter from $100M Offers - Click hereWanna scale your business? Click here.Follow Alex Hormozi's Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap

Are you tired of the burnout that comes with chasing clients through DMs, constantly posting on social media with little return, and feeling stuck in feast-or-famine revenue cycles, this episode is for you. In Episode 273 of the School of Impact Podcast, you'll discover a five-part system that helps coaches and online service providers consistently attract 50–100 clients—without the chaos. From crafting magnetic messaging and building a strategic content system to designing conversion events and scaling with a tiered offer strategy, this episode delivers actionable insights backed by real-world success. Tune in now and learn how to grow your business with clarity, consistency, and sanity.   “We don't have to be aggressive in the DMS, chasing people. We just have to be better with communication, with being able to speak our message in an influential way”   Hear more about: Messaging Is Everything: Clear, specific, and emotionally resonant messaging is more effective than generic content. The key is to speak directly to your audience's external struggles and internal frustrations in their language, with a unique angle that helps you stand out in a noisy market. Strategic Content Systems Outperform Random Posting: Success doesn't come from constant, scattered posting. Instead, create a strategic content system that includes connection, authority, proof, and conversion posts—while also shifting beliefs and leading your audience through a buying journey. Conversion Events Create Predictability: Relying on high-volume DMs for sales leads to burnout and low conversion. Instead, run regular conversion events like live workshops, VSLs, or challenges to move leads through the buying pyramid in a more structured and scalable way. Email Lists Provide Leverage and Longevity: Social media visibility is fleeting. Consistently growing and nurturing your email list ensures better audience control, deeper engagement, and increased trust—all of which lead to more conversions over time. Tiered Offers Drive Sustainable Growth: You don't need to constantly acquire new clients to scale. A well-structured, tiered offer—where clients can move between one-on-one and group options—helps increase client retention, stabilize monthly revenue, and simplify scaling without overcomplicating your business.     Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

From Fortune 100s like Disney and Mercedes-Benz to indie founders, their “Seven Wonders Video Podcast Program” helps brands turn one podcast episode into weeks of strategic content — even with basic equipment.They break down how trust is the real secret to creative success, why expensive gear doesn't equal results, and how consistent, authentic storytelling can power your brand like never before. If you're looking to grow without overspending, this is your blueprint.

Marin Ištvanić is a partner at Inspire Brands, a boutique agency focused on paid social ads, primarily on Facebook and Instagram. He has personally spent over $150 million on Facebook ads for clients and internal brands, successfully scaling Inspire's own brand to $30 million in revenue by their third year.In this episode of DTC Pod, Marin shares his insights on growing brands profitably through paid social. He discusses the importance of achieving product-market fit, crafting compelling offers, and understanding unit economics. Marin also details his agency's creative testing process and how to efficiently scale winning ad angles from static images to videos to landing pages.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Achieving Product-Market Fit2. Scaling Brands through Facebook Ads3. Product Differentiation4. How to Craft a Compelling Offer5. Subscription Products and Pricing Strategies6. Landing Pages for Facebook Ads7. Advertorials and Third-Party Content for Ads8. Whitelisting and Leveraging External Trust in Ads9. Ad Format Mix and Budget Allocation10. Advantage+ Campaigns and AI11. Scaling Ad Creative Production12. Testing Ad Variations and HooksTimestamps00:00 Marin's background and joining Inspire Brands 04:48 Importance of product-market fit and differentiation 06:50 Creating demand vs picking an established market10:34 What makes an effective offer and how to craft one12:41 Subscription models and free trial strategies16:59 $1K/day spend as indicator of product-market fit 18:36 Choosing the right landing page for your product 25:07 Whitelisting strategies and organic-looking content27:48 Typical budget allocation across ad formats30:29 Facebook's Advantage+ campaigns and AI features 33:23 Strategies for scaling ad creative24:44 Final tips: know your numbers and when to spendShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokMarin Ištvanić - Partner at Inspire BrandsBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Wouldn't you love to have a confidential chat with a copywriter working at the highest levels of our business? Well, we can't provide the confidential part. This IS a podcast, after all, not a Signal chat. But today's guest, Cain Smith is on the front lines of some of the biggest businesses using direct response. So we can provide the copywriter working on the highest levels of our business part. Cain's client list includes real estate giant Grant Cardone, financial publishing giant Agora Financial, fitness and nutrition giant vShred… as just three examples. His experience spans infoproducts and ecom, low-ticket and high-ticket, long-form and short-form funnels. And we got him to come on to tell us what he's noticing at the cutting edge. Because his observations, when put into action, can mean more money in your pocket. But I wouldn't think of asking Cain a thing until I first reminded you that Copy is powerful. You're responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims... and/or if you're writing copy for offers in highly regulated industries like health, finance, and business opportunity... you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time. Here's what we asked him: 1. Since you've got your finger on the pulse at a pretty high level these days, what would you say is the one big change in copywriting that most people aren't aware of yet? 2. How did you get started in copywriting, and how did you end up where you are now? 3. What have you noticed about e–commerce and how does this present opportunities for direct-response copywriters? 4. What's going on these days with long-form VSLs? 5. What are some modern sales formats that are working better than old-school long-form VSLs? 6. What are some simple testing strategies copywriters and marketers are using successfully? 7. Where do you see direct-response copywriting heading in 2025? To contact Cain: cain@cainsmith.com Download.

Emily Onimus, widely known as the "VSL Queen," is the founder of a multi-seven-figure ad creative agency specializing in video sales letters (VSLs) and high-converting video ads. Her team of elite female creators has helped businesses generate over $100 million in revenue by turning cold traffic into paying customers. Emily's innovative approach to leveraging female talent in ad creation has disrupted traditional marketing strategies, making her a standout entrepreneur in the creative agency space.On this episode we talk about:How Emily built her agency and earned the title "VSL Queen"The power of video sales letters and their impact on scaling businessesWhy female creators dominate in stopping the scroll and driving conversionsHow women can earn $3,000–$20,000 per month as ad talentThe importance of diversifying personal brands to increase business valueTop 3 TakeawaysBarrier-Free Entry into Marketing: Becoming ad talent is a lucrative way to enter the marketing industry without needing advanced skills like copywriting or CRO expertise.Female Creators Drive Results: Women often outperform men in ad content due to higher engagement and conversion rates, making them valuable assets for businesses.Diversify Personal Brands: Removing a founder's face from top-of-funnel activities can de-risk businesses and increase their enterprise value for future exits.Notable Quotes"You don't have to be an expert copywriter; you just need great on-camera presence to make extra cash.""A female creator with conviction can stop the scroll and drive cheaper customer acquisition.""Always say yes—being open to opportunities is key to making extra money."Connect with Emilywww.vslqueen.comInstagram: @vsl.queenOur Sponsors:* Check out Kinsta: https://kinsta.com* Check out Mint Mobile: https://mintmobile.com/tmf* Check out Sparrow: https://usesparrow.com/travis* Check out Trust & Will: https://trustandwill.com/TRAVISAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Writing Video Sales Letters is an art. It's not enough to simply record someone reading a regular sales page. They depend more on stories and keeping listeners engaged because you can't afford to lose your viewer's attention. In the 436th episode of The Copywriter Club Podcast, I spoke with Svet Dimitrov about this challenge and he shared why you need to take a different approach when writing VSLs. We covered a lot more than that, so click the play button below, or scroll down for a full transcript.   Stuff to check out: Svet's LinkedIn Svet's Facebook The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob Marsh:  If you applied for 200 different projects or jobs, each time sending a new cover letter with your pitch, I imagine you would learn a thing or two about what works and what doesn't work in the application process. That's what Svet Dimitrov, my guest on this episode of the podcast, did. But that's not even the reason I asked Svet to join me on the podcast. I heard another copywriter talking about how Svet is one of the best VSL copywriters in the world today—VSLs are video sales letters and they're different from regular sales letters because you can't afford to lose your viewer's attention ever. We talk about that in this episode and what you can do to improve your own VSL writing skills. If you want to write VSLs, don't skip this episode. We also talked about Svet's contrarian advice that copywriters—especially copywriters who are just starting out—should not have a website. Obviously, that's not the way most of us think. Websites are there to build credibility and help clients see the various ways we can help them. But Svet argues, and I think I agree, that there is a better approach that connects personally with your prospects. You may want to stick around to here what Svet does. As you might expect, this episode is brought to you by The Copywriter Underground. I've completely rebuilt the content vault to make it more useable and useful and in the process I've added more than 70 differnt  workshops to it. And there are even more coming.  Workshops taught by expert copywriters like Parris Lampropoulos, Joanna Weibe, Stefan Georgi, Jack Forde, Chanti Zak, Laura Belgray and dozens of others. And it's not just copywriters, we've got marketing experts teaching how to build funnels, how to market using tools like Linkedin and Pinterest, how to put yourself in the right mindset to succeed and so much more. And that's just the workshops. There are dozens of templates, a community of like-minded writers holding each other accountable, and monthly coaching with me. It's time you joined us inside. Learn more at thecopywriterclub.com/tcu And now, my interview with Svet Dimitrov… Svet, I'm thrilled to be able to chat with you. I'd love to start just by hearing how you got where you are. How did you become a copywriter? Before we started recording, I mentioned that I've heard your name because people have said you are one of the best VSL copywriters in the world right now. So how'd you get there? Svet Dimitrov: Thank you first for inviting me, Rob. It's a pleasure to be here. And yeah, my story goes back, I would say, probably Probably by the time I was doing my master's degree actually, I was really struggling. That was 2009-2010 to finish my master's thesis. And I did read, so this was in the era when you couldn't find a lot of stuff on Google. So I had to sift through a ton of pages, I think I went to like the 10th page of Google, which probably nobody goes there these days, just to find, just to do research. But I think that's when I really started to understand that research is really important. I appreciate it, love the game, although I was struggling to find a good way to express my thoughts in my master thesis. And I think I sift through like maybe 10 physical books. Then I mentioned research on Google. I think I probably went through more than 100 PDF...

If you've been guesting on podcasts as part of your revenue strategy but haven't seen results, you're probably doing it wrong! In this episode, Joanne breaks down the biggest myths about podcast guesting and why traditional pitching methods are failing in 2025.She shares a step-by-step strategy to help you land high-converting podcast interviews without getting ghosted, plus why sending DM pitches with video sales letters (VSLs) is the new game-changer. If you're ready to book more shows, close more sales, and finally see ROI from podcast guesting, this episode is a must-listen.Are you guesting on podcasts but not seeing a return? The problem isn't podcasting—it's your strategy! In this episode, Joanne exposes the biggest mistakes podcast guests make and walks you through a proven method to land podcast interviews and convert listeners into buyers.Timestamps0:00 Why your podcast guesting strategy isn't working1:00 The biggest myth about podcast guesting that's holding you back2:30 Why sending listeners to your social media is a mistake4:00 The #1 problem: Most pitches never get read5:30 Why cold email pitching is outdated (and what works now)7:00 Step 1: Find the RIGHT podcasts for your audience8:30 Step 2: Warm up the host before pitching10:00 Real-life examples: How Joanne built relationships with Boss Babe & Jasmine Star12:00 Step 3: Ditch the email—Pitch via DM & VSL instead14:00 Why tracking your pitch analytics is the key to success15:30 Final thoughts & how to get Joanne's Podcast Guesting Handbook

Join us for a conversation where Ryan is diving into why top-funnel content is the real game-changer for pulling people into your orbit.We talk video—especially VSLs and a Problem-Agitation-Solution layout that zeroes in on what your audience actually cares about. It's not just about one platform; He's breaking down how to spread your message across Owned, Earned, and Paid channels, because marketing is interconnected whether you like it or not.He's  laying out how to stack authority with consistent, valuable content, plus throwing in insights on SEO, link building, and how to piece it all together for a unified strategy.If you're done guessing and ready to dominate, this is the episode you can't miss.KEY NOTES:00:00 - Understanding Content Types02:44 - The Marketing Ecosystem04:02 - Promotion Techniques06:24 - Email Marketing Insights07:05 - SEO and Content Strategy08:30 - Paid Advertising Strategies09:11 - Content Distribution Approach

Send us a textFrom slipping sales to hitting $100K in one month - that's what happened when Lindsay McMahon transformed her course business through systematic monthly launches. In this episode, she reveals her journey from random launches to a structured approach with monthly live promos and quarterly flash sales. Lindsay shares how she built All Ears English into a diversified business with online courses, a podcast reaching 200M downloads, premium apps, and corporate partnerships. She discusses the challenges of selling in the ESL market, her approach to comprehensive sales pages, and why diversifying revenue streams helps her "sleep better at night." Learn how she cleaned up her email list, improved her VSLs, and built a sustainable course business that stands out in a crowded market. Want results like Lindsay? Book a call at datadrivenmarketing.co/call

Podcast Episode 219 of the Make Each Click Count Podcast features Fernando Oliver, a powerhouse in the e-commerce industry. Fernando has generated over $10 million in revenue and successfully sold two brands, making him a true expert in the field. With extensive experience pouring millions of his own money into ads, Fernando has mastered video sales letters (VSLs), advertorials, e-commerce funnels, and direct response marketing. Now, he's also the latest contributor to Make Each Click Count University, offering an exclusive masterclass titled the "$10 Million eCommerce VSL Playbook."In this deep-dive conversation, Andy Splichal delves into Fernando's journey, the power of VSLs, and how sophisticated marketing tactics can transform e-commerce businesses. You'll learn about the nuances of creating compelling video content, discover the role of AI in advertising, and get insights into optimizing ad spend. Plus, Fernando shares practical tips and discusses common pitfalls to avoid.Whether you're new to e-commerce or a seasoned entrepreneur, this episode is packed with invaluable advice to help you make every click count. So, buckle up and get ready to elevate your e-commerce game with Fernando Oliver's expert insights!

Patrick Stiles with Vidalytics joins the ClickBank Affiliated podcast to unveil the secrets behind the VSL, and how you can turn your VSLs into money making machines. Patrick alongside Thomas and Kyle dive into key metrics that have never been shared before that reveal how you can create impactful VSLs that convert, how long your VSLs should be, when to drop your CTA, and so much more. Vidalytics makes your VSLs “smart” – where out of the box you get a premium, super fast video player that has the most advanced and effective tactics for VSLs to drive conversions… From grabbing attention to keeping engagement, collecting leads, driving towards a CTA. You also get the most robust video marketing analytics to easily optimize your videos, including seeing the exact spot in your VSL where people convert. You can connect your VSLs to the rest of your funnel, like your ads or CRM which enable advanced strategies that unlock new levels of scale. And you can even make interactive VSLs, so your viewers choose their own adventure, selling themselves. This is why V Shred, Performance Golf, Jon Benson, Frank Kern, Perry Belcher, Todd Brown, Brendon Burchard, USCCA, Mike Dillard, Entrenation (and ClickBank itself) trust Vidalytics. Vidalytics generally sees a 10-25% CVR lift in head to head split tests w/ other players. Grow Your Scalable Affiliate Program TODAY - https://www.clickbank.com/scalable-affiliate-program/?el=podcast Become a ClickBank Media Buyer with Our FREE Course! - https://www.clickbank.com/media-buyer-agency/?el=podcast Learn More about Vidalytics - https://www.stateofvsl.com/ Vidalytics on ClickBank Partners Page -https://www.clickbank.com/partner/vidalytics/ Connect with Patrick - https://www.linkedin.com/in/patrickstiles/ Email Us - affiliated@clickbank.com

Welcome back to another exciting episode of "The Art of Making Things Happen" with your dynamic hosts, Steve D Sims and Jon Benson. In today's episode, we delve deep into the world of compelling copywriting and the art of creating Video Sales Letters (VSLs) with none other than Jon Benson himself, a pioneer in the field. Jon shares invaluable insights on why leading with customer benefits is crucial, the pitfalls of rhetorical questions, and the complexities of crafting engaging, long-form content. We'll explore Jon's journey in breaking down language for effective communication, the evolution of AI in replicating human creativity, and how Benson AI simplifies the copywriting process without relying on cumbersome prompts. Expect to hear about Jon's revolutionary approach where he transformed the landscape of VSLs back in 2006, merging advertising acumen with neuro-linguistic programming techniques to create compelling narratives. Jon also discusses the future of AI in copywriting, emphasizing that while AI is a powerful tool, understanding fundamental human psychology remains irreplaceable. So, tune in, share your thoughts, and don't forget to subscribe as we uncover how to disrupt, connect, and grow in the ever-evolving landscape of copywriting and beyond. This is "The Art of Making Things Happen," where we don't play it safe, we make things happen! https://bnsn.ai

Are you frustrated because you've been using tactics like webinars, VSLs, challenges or even book funnels to grow your business but none of them are working anymore? It's not your fault! We've created 6 playbooks to help coaches grow from $10K months to $10K Weeks to $10K days without relying on any of these tactics..

In this episode of "Straight Talk with Sally," Sally Shor explores creating effective sales pages. She discusses video sales letters (VSLs) for those who prefer presenting without being on camera, using PowerPoint slides and voiceovers, and traditional written sales pages. Sally emphasizes the importance of high-quality copy and tailoring content to your audience. She also explains that long-form sales pages are better for high-ticket offers due to their detailed value presentation, while short-form pages are more concise. Additionally, she suggests using professional animations on platforms like Kajabi to enhance sales page appeal. We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/ Register here and take the first step towards your course creation success: https://www.sparkleclassacademy.com/infographic Connect with Sally and the Sparkle World:  Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousin

Sign Up For The More Leads, More Sales Bootcamp-https://www.monetizewithmarcus.com/bootcampGET COACHING & MENTORSHIP 

Welcome to another episode of the Natural Born Leader Podcast! In today's episode, I'm wrapping up an incredible day filled with victories and insights. From crafting compelling VSLs to auditing growth infrastructures, I've been immersed in the world of business strategy. Join me as I share why leading with high-ticket offers is the key to sustainable success. Discover how prioritizing profitability upfront transforms your business into a powerhouse of growth and freedom. Tune in for actionable advice and unlock the secrets to building a thriving enterprise. Don't miss out on this journey to entrepreneurial mastery!Find Serge Gatari Here: Natural Born Leader Community | Instagram | YouTube | Twitter | ClientAcquisition.io

Brian and Jason explore the dynamics of Facebook and digital marketing for entrepreneurs. They discuss common challenges faced by businesses in scaling their ads and the role of marketing agencies in achieving success. Delving into budget allocation, they highlight the importance of investing in both ad spend and education for optimal results!--We want to coach you at Wealthy Investor! Book a call with the team here - https://wealthyway.co/ytIf you want to level up, text me at 725-444-5244! Feeling lost as an entrepreneur or real estate investor? Get access to our community, coaching, courses, and events at Wealthy University https://wealthyuniversity.com/Follow Brian on Instagram - https://www.instagram.com/thebriandavila/Follow Wealthy Investor on Social Media: https://www.instagram.com/_wealthyinvestor https://www.tiktok.com/@_wealthyinvestor --Connect with Jason! Instagram - https://www.instagram.com/thejasonwojo/Websites - https://www.scaleyouradsevent.com/https://www.thewojomedia.com/https://jasonrunsads.com/scaleWelcome marketing machine Jason Wojo! Jason Wojo has been in advertising for over 6 years now, focusing on funnels, VSLs, webinars, and more. Brian and Jason first dive deep into how entrepreneurs can grow their ads. Jason shares that if an entrepreneur is unsure and worried about where their next lead is coming from, they should probably be running digital ads.Marketing is usually the bottleneck holding people back from scaling their businesses. Many entrepreneurs are not willing to work with marketing agencies. Jason shares that agencies get a bad rap because there's so much more that factors into the deal. For example, the creatives, the offer, nurturing the leads, and more all determine the success of an ad campaign. When agencies just run ads, if the entrepreneur isn't working on the leads on the back end, the campaign may not be successful.Brian and Jason break down what a $5,000 monthly marketing budget looks like. Jason shares that it really depends on what the individual is looking for. Jason's suggestion is that they designate $3k to running ads and the additional $2k to an agency and a course to teach themselves how to run ads. Facebook ads can be learned in a few weeks, but not at a master level. Facebook makes the ad account very easy to learn, but the guys circle back to the point that running the ads isn't the only factor determining the success of the campaign.The guys shift the conversation to discuss struggles and strengths through their entrepreneurship journeys. Jason and Brian are both in a season of saving money, and they discuss how this is more taboo in the entrepreneurship world because people don't want to come across as cheap. Jason is focusing on networking this year and expanding his resources.

Wondering how to enhance your sales funnel seamlessly? This episode of Cherries On Top takes you on a deep dive through content, ads, landing pages, sales pages, VSLs, and more! (Plus, learn what metrics to track for your writer!)   JOIN LAUNCH IN 30 DAYS HERE   Want to get connected? Come hang on Substack!

In this episode, I am joined by my guest, Peter Kell, who is a marketing maverick and one of the world's top advertisers. He has achieved the remarkable feat of going from $0 to $40 million in revenue not once, but twice, through his mastery of video sales letters or VSLs. In October 2022, Peter created the world's #1 VSL campaign, cementing his reputation as a pioneer in the field of online advertising. But Peter isn't resting on his laurels. He's now the founder of VSL.ai, a groundbreaking tool that promises to revolutionize the world of online advertising. VSL.ai is the world's first platform that can create push-button advertising campaigns that convert on cold traffic using cutting-edge AI technology.With his proven track record of success and his innovative approach to marketing, Peter Kell is poised to shake up the advertising industry once again. Join us as we pick his brain on the secrets behind his success, the future of AI in advertising, and how VSL.ai is set to disrupt the status quo.For more information about Courses and Funnels, head to: https://coursesandfunnels.com/ Listen to the Courses and Funnels Podcast:Apple Podcasts: https://podcasts.apple.com/ph/podcast/courses-and-funnels-podcast/id1712988006Spotify: https://open.spotify.com/show/16jVUT67JxRkfq219RFS6UAmazon Music: https://music.amazon.com.au/podcasts/3170835e-889b-4066-9af4-f3aeab59272b/courses-and-funnels-podcast Social Media:Facebook: https://www.facebook.com/courses.and.funnelsInstagram: https://www.instagram.com/coursesandfunnels/TikTok: https://www.tiktok.com/@coursesandfunnelsLinkedIn: https://www.linkedin.com/company/coursesnfunnels/Follow Peter KellWebsite: https://www.peterkell.com/YouTube: https://www.youtube.com/channel/UCbP0cukcAA-eYTjKvqAZs9QInstagram: https://www.instagram.com/peterkell/

How do you put together a seven, eight or even nine-figure promotion? (Just in case you weren't sure, “nine figures” means north of 100 million dollars. And yes, you're about to meet someone who has written a promotion that took in more than $100 million.) But in fact, there are precious few copywriters who have done all this and will tell you how. However, our special guest today is one of the few who can, and will—and he's Henry Bingaman. All told, Henry's copy has generated well over $300 million. He's written blockbusters for Newsmax, Natural Health Sherpa, and Money Map Press, as well as other top publishers. And just as important to me, Henry is both trusted and feared by those at the top. I can't think of a better way to demonstrate trust than by what top copywriter Marcella Allison said: “I practically have Henry Bingaman on ‘speed dial'. Seriously. Whenever I'm faced with a difficult choice, or major business or career decision, he's the first person I reach out to!” And as for fear, it's the right kind. The legendary late Clayton Makepeace said, “Henry is on the short list of copywriters I would never dream of going up against. He really is that good.” So now you know a little about Henry. But what you're going to hear about on today's show is Henry's awesome Seven Stories method for writing powerful, long-lasting, chart-topping sales letters and VSLs. Free bonus from Henry: “8 Questions To Discover Your Big Idea” https://www.henrybing.co/idea/ Download.

The C4 Media team is here to share their secrets on how to craft a compelling, thought provoking, and engaging VSLs that convince your potential customers to buy. They share not only why you need a strong VSL, but also the steps you should take to craft a good one. ClickBank hosts Thomas and Kyle are excited to share this one with you and know it's packed full of incredible value. This info is valuable for sellers AND affiliates looking to promote a good offer with a powerful VSL. Enjoy! C4 Media on Cb Experts Page - https://www.clickbank.com/expert/c4-media/ C4 Media Website - https://conversioncinematicscourse.com/c4media Peter's Blog - https://beatyourcontrol.com/ Email Us - affiliated@clickbank.com

In this in-depth conversation, Lucas is joined by Brice Gump from Major Impact Media, who shares his insights on scaling high-ticket sales, particularly for online courses. The discussion covers his journey from working on local websites to selling online courses, emphasizing the importance of finding new copy angles for these courses to elevate sales. He details the importance of setting up funnels that cater to ad clickers new to a business, using a strong sales message through visual sales letters (VSLs), and underscores how significant a part email plays in high-ticket sales. Brice also highlights the necessity of understanding market desires, testing copy and image variations, and ensuring the delivery of VSLs is energetic, engaging, and well-focused.

This is the first exclusive interview with someone who's also a part of The Email Agency.Rachelle C Davis may not have been cut out for a normal 9-5 as an accountant...but she eventually found her way in the copywriting world -- producing VSLs, going to Internet Marketing parties and writing "Damn Good Emails"  to her list every single day.Rachelle opens up about her less-than-ordinary path to success as a digital entrepreneur.  And her aspirations as a budding hip hop star.Join Rachelle's email newsletter - www.damngoodemails.com https://www.instagram.com/rachellecdavis/

SEASON: 3 EPISODE: 12Please note that this episode contains explicit language.Episode Overview:Today's business world is overflowing with innovative ideas and technologies. As a result, business owners face an increasingly competitive environment where consumer demands are increasing exponentially. This competition encourages innovative businesses to adopt more profitable, higher converting strategies to generate leads and convert them into customers.One such strategy proven to produce a significant return on investment is the use of Video Sales Letters. A well-produced VSL can generate leads, convert leads into customers, and influence customer loyalty while increasing retention. If you're looking to level up your marketing, you're going to enjoy my conversation with marketing and VSL expert, Peter Kell.Guest Bio: Peter Kell is a mentor, serial entrepreneur, and leading Video Sales Letter (VSL) marketer. Peter has perfected the art of VSL creation, boasting an unmatched track record of creating multiple 8-figure video sales letter campaigns. Peter created the VSL department at MindValley, helping establish the brand as a global leader in its space. A passionate advocate for Media Buying, Entrepreneurship, and Personal Development, Peter's mission is to help e-commerce marketers achieve multiple 7-figure months.Resource Links:Website: https://www.peterkell.com/Product Link: https://www.vsl.ai/Insight Gold Timestamps:01:53 Stranded in my parents basement in the middle of woods 05:05 The master is not the one who's the best in the world05:40 Money's the root of all freedom08:21 I refuse to have dreams left behind09:30 Go become an apprentice to a master11:20 There's really only two ways anybody could suck up information12:38 VSL stands for Video Sales Letter14:16 People don't have short attention spans, they just have higher standards17:01 VSLs do have a challenge built in 18:58 If there's ever been a really smart thing that's been created, it's this AI stuff21:56 People are very concerned about AI taking jobs24:58 Facebook is one of the best platforms out there26:38 VSLs are the biggest because of one simple thing28:41 I used to think nightmare stories were the best way to do this31:03 Authenticity is not as powerful as copy/copywriting33:25 Being the best offers freedom of “I get to do what I want” 37:06 At the end of the day, you've got a dream, you've got to show up there42:53 Skills pay the billsConnect Socially:LinkedIn: https://www.linkedin.com/in/peterkell/Facebook: https://www.facebook.com/peter.kellTwitter: https://twitter.com/peterkell_YouTube: https://www.youtube.com/channel/UCbP0cukcAA-eYTjKvqAZs9QInstagram: https://www.instagram.com/peterkell/TikTok: https://www.tiktok.com/@kellpeter.officialEmail: peter@adventure.holdingsSponsors: Rainmaker Digital Solutions:

Setting your business apart from the rest involves going the extra mile and implementing extraordinary measures, which can help your business rise above the real estate game. In this episode, I discuss innovative strategies for scaling your real estate business through effective marketing including VSLs, video postcards, and by building a referral network to make your business stand out from its competitors.  My favorite episode up to date. I encourage you to put these ideas into action!Connect with Cole:  Twitter Instagram Youtube Learn the strategies I use to source Infinite Real Estate Deals FREE:Off Market Operator

Jack and John discussed the need for Jack to update his camera. Mr. mentioned his progress with moving Crunchy Cottage into the TRC building and finishing up the AI branding tool. - PLAY @0:07 John discussed his journey from failure to success in the sales industry, highlighting the importance of understanding customer pain points and leading them through the sales process. He emphasized the need for honesty, integrity, and enthusiasm in selling, as well as the significance of asking questions to uncover customer needs. - PLAY @7:00 John discussed his approach to asking questions to buyers and sellers in order to understand their needs and preferences. He emphasized the importance of listening and using the information gathered to present a tailored solution, ultimately leading to successful sales outcomes. - PLAY @14:13 John discussed the importance of role-playing presentations and proposals for better results in business. Jack asked about the use of different security frameworks in IT companies and how to present them effectively to clients. - PLAY @20:45 John and Jack discussed the importance of understanding the needs and priorities of clients in order to effectively communicate and provide solutions. They emphasized the significance of asking relevant questions and having a clear understanding of when to use specific services or solutions. - PLAY @27:00 John discussed how the duration of his IT solutions presentation varied depending on the personality type of the audience. He mentioned that presentations could range from 30 to 45 minutes for a group setting and 15 to 20 minutes for a one-on-one presentation, with the goal of presenting just enough for the audience to make a decision. - PLAY @33:49 In the conversation, E and Mr. discussed the importance of shifting from traditional sales approaches to building genuine relationships with potential clients. They emphasized the use of pre-selling mechanisms, such as VSLs, to provide information and social proof upfront, saving time and ensuring that the prospects are already interested before engaging in sales conversations. - PLAY @39:48 John and Mr. discussed the importance of keeping the sales process short and finding joy in what you're selling. They emphasized the need to be excited about waking up in the morning and talking to people about your business and services. - PLAY @45:30 John and Mr. discussed the importance of genuinely helping clients and building relationships in sales. They emphasized the value of creating content based on customer questions and experiences to provide helpful information and establish trust. - PLAY @52:53

Incredible struggle to victory story. Challenge after challenge but he kept the faith. Held the vision. Worked focused all day. And fed (still does) his mind with affirmations all day long. Peter Kell is THE world's leading Video Sales Letter marketer. His development of a $40 million product sales success within a year placed him on the map years ago. From there he became THE VSL lead marketer in the world. Webinars can't touch VSLs in terms of impact and success. He'll tell the behind-the-scenes story of how he met Vishen Lakhiani, founder of Mindvalley, and then spearheaded Mindvalley's VSL department to help them become the global leader in the human potential space due to the huge success with their first VSL - the Silva Ultramind System. (You see it everywhere!)   Through his struggle to victory story for over a decade especially during his 20s, Peter perfected the art of VSL creation, boasts an unmatched track record of creating multiple 8-figure video sales letter campaigns for major brands.    Peter helps entrepreneurs break multiple $7-8 figure sales revenues using VSLs and his company just launched their newest addition with AI. https://www.vsl.ai/ "Instantly Create Proven Scripts That Sell Any Product At Scale." So excited to bring him to you on the podcast! If you enjoyed the episode and podcast, I'd appreciate a 5-star review on Apple. Let's connect on IG @marla_diann. The link for my NEW Starter Workbook & Video Training, Transform Your Money Relationship, is https://marladiann.com/power/exclusive/   Links from show: IG:@peterkell YouTube: @peterkell NEW VSL.AI (launch)

Chris has been making VSLs (Video Sales Letters) for years. But not just any VSLs - the BEST VSLs. Today on Affiliated, Chris reveals his tips, tricks, and tactics to create a massively engaging VSL that will hook your audience and increase conversions. He'll even share plenty of things NOT to do! Email Us! - affiliated@clickbank.com Contact Chris - chris@vsladz.com  

Josh Sebo (COO of OfferVault), Adam Young (CEO of Ringba), Chad King (Director of Business Development at Ringba), and special guest Alex Micol (CEO & Founder of Scalers), discuss: - Affiliate World Europe (Barcelona, Spain) - YouTube Ads: Thoughts & Strategies - VSLs (Video Sales Letters) - Paid Advertising & Content Creation) - Branding (Business vs. Personal) Follow Us: OfferVault: WEBSITE: https://www.offervault.com/ FACEBOOK: https://www.facebook.com/offervault INSTAGRAM: https://www.instagram.com/offervaultmarketing/ TWITTER: https://www.twitter.com/offervault LINKEDIN: https://www.linkedin.com/company/offer-vault/ Adam Young: RINGBA: https://www.ringba.com FACEBOOK: https://www.facebook.com/ringba INSTAGRAM: https://www.instagram.com/adamyoung/ TWITTER: https://www.twitter.com/arbitrage LINKEDIN: https://www.linkedin.com/in/capitalist Alex Micol: SCALERS: https://www.scalers.org/ INSTAGRAM: https://www.instagram.com/alexmicol/ LINKEDIN: https://www.linkedin.com/in/amicol/

Wondering how to enhance your sales funnel seamlessly? This episode of Cherries On Top takes you on a deep dive through content, ads, landing pages, sales pages, VSLs, and more! (Plus, learn what metrics to track for your writer!)   Click here to apply for a Stand Out Copy Audit!   Want to get connected? Join my weekly email series It's All Extra by clicking here Find me on Instagram: @writingswithjess Find me on TikTok: @writingswithjess Ready to join Freelancing for Freedom? Click here to enroll! Ready to hire a writer? Apply here!

On this episode of The Affiliate Underground Podcast, Galel and Derek discuss the effectiveness of Video Sales Letters (VSLs) for cold traffic, providing valuable insights into why VSLs work and how they can be used to engage and convert cold traffic into paying customers. They also share tips on creating compelling VSLs and where to find successful VSL examples for reference. Whether you're a seasoned affiliate marketer or just getting started, this podcast offers valuable information and practical advice to boost your marketing efforts.

Your landing page need to be strong and direct!Are you living The Wealthy Way? Take my free quiz with the link below and get FREE access to my course the “Wealth Builder Academy” where I go over all the fundamentals of building wealth in all areas of life.https://www.wealthyway.com/______________________________________________________Here's how my businesses can help you:Want to be coached by me on real estate investing? Apply at http://www.wealthyinvestor.com/case-study/ytLooking to grow in your faith and business? Join the premiere community for Christian entrepreneurs and business people. Develop your leadership, discipleship, and your faith at https://wealthykingdom.com/Are you an entrepreneur who wants to build their personal brand on social media? Go to https://wealthycreator.ioWant to utilize a full service social media agency? At Pineda Media, we film, edit, post, and personally coach you to create top level content and build your personal brand. Apply now! https://www.pinedamedia.com/Want to partner with me to supercharge your business? Apply at https://www.pinedapartners.com/You can invest in my real estate deals! Go to https://pinedacapital.comNeed tax and accounting help? Contact my CPA Firm! https://TrueBooksCPA.com/______________________________________________________My other social media channels:Subscribe to my real estate only channel "Wealthy Investor" https://www.youtube.com/c/futureflipper1Follow me on Social Media: https://www.instagram.com/ryanpinedahttps://www.tiktok.com/@ryanpinedahttps://www.twitter.com/ryanpineda______________________________________________________For all my businesses, my landing pages all have mini VSLs to convert views to sales. I sell high ticket sales, and 15-20 VSLs have been successful for me 

Welcome once again to The Million Dollar Relationships podcast! Today, we are discovering how Nick Verge found success due to mentorship. Nick is a transformative force in the freelance marketing world. With his unique approach, he helps marketers become full-stack professionals and achieve greater success with fewer clients. From his humble beginnings to working with renowned figures like Jordan Belfort, Alex Jones, and Bedros Keuilian, Nick's expertise spans diverse industries. With almost 5 years of experience in the digital marketing ecosystem, Nick has honed his skills and worked with 7 and 8-figure e-commerce brands. But his true passion lies in using words to change minds and create powerful results. Now, he's sharing his knowledge to empower young entrepreneurs seeking freedom and success. In this episode, Nick and Kevin are discussing Nick's journey as a copywriter, from his discovery of Money Twitter at the age of 15 to working with mentor Ron Ledge. Nick has done 25 million in copy, 10 million via email, and 15 million from VSLs and book call funnels, and his specialty is crafting unique, non-template copy that conveys the core message of his client. He finds motivation in watching his own growth both as a writer and personally. Ron's mentorship has been invaluable, teaching Nick the importance of taking his business seriously and helping him develop a powerful connection with clients. Nick believes that hard work and focus are the keys to success. Tune in to hear more about Nick's journey and discover how he became one of Ron's top grads!   [00:00 - 13:44] Helping Transform Lives Through Writing ·       Nick Verge is known as a copywriter in the digital marketing world. He has worked with various personalities and brands, including figures like Jordan Belford and Alex Jones. ·       He sees writing as a means to observe personal growth and articulate nuanced perspectives. ·       The pursuit of growth, both as a writer and in personal life, is a significant motivator for Nick. ·       Nick finds fulfillment in working with brands that have transformative messages and genuinely help people. ·       Ron Ledge, a mentor introduced to Nick by a friend, had a profound impact on his life and business.   [13:44] - 29:40] Life-Changing Encounters ·       Ron helped Nicholas understand the importance of taking his business seriously and professionally. ·       Nicholas learned to organize campaigns and strategies using creative briefs provided to clients. ·       He adopted a military-like approach to meeting deadlines and executing tasks without making excuses. ·       Nicholas realized that to stand out, he needed to focus on being better than others rather than relying on flashy marketing. ·       Ron's mentorship and guidance have had a transformative impact on Nicholas's approach to his business and work ethic.    [29:40 - 33:40] Closing Statements ·       Follow Nick on LinkedIn, Twitter, and Facebook.     Thanks for tuning in!    If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!    Find me on the following streaming platforms: Apple Spotify Google Podcasts IHeart Radio Stitcher     Tweetable Quotes   “Knowledge is power. And what's even more powerful than the knowledge is doing something with that knowledge. Just take action.” – Nick Verge  

Josh Sebo, COO of OfferVault, Adam Young, CEO of Ringba, industry legend Harrison Gevirtz, and special guest Anna Gita, CEO of MaxWeb, discuss: - Google Bard and AI Chatbots within the Affiliate Industry - A Deep Dive on VSLs (Video Sales Letter) & what makes for a good VSL offer? - Affiliate Conferences and why Anna / MaxWeb hit them all - How MaxWeb keeps their Affiliates & Publishers Happy - MaxWeb Academy & the MaxWeb App Follow Us: Anna (Anca) Gita: MAXWEB: https://maxweb.com/ FACEBOOK (Company): https://www.facebook.com/maxwebaffiliatenetwork FACEBOOK (Personal): https://www.facebook.com/anca.andreica.12 INSTAGRAM (Company): https://www.instagram.com/maxweb_affiliate_network/ INSTAGRAM (Personal): https://www.instagram.com/anca_an/ LINKEDIN (Company): https://www.linkedin.com/company/maxwebaffiliatenetwork/ LINKEDIN (Personal): https://www.linkedin.com/in/anna-gita-a45495163/ Adam Young: RINGBA: https://www.ringba.com FACEBOOK: https://www.facebook.com/ringbacalltracking INSTAGRAM: https://www.instagram.com/adamyoung/ TWITTER: https://www.twitter.com/arbitrage LINKEDIN: https://www.linkedin.com/in/capitalist OfferVault: WEBSITE: https://www.offervault.com/ FACEBOOK: https://www.facebook.com/offervault INSTAGRAM: https://www.instagram.com/offervaultmarketing/ TWITTER: https://www.twitter.com/offervault LINKEDIN: https://www.linkedin.com/company/offer-vault/

Our top advice from 2022 all wrapped up into one short, sweet episode. Apply what 2022 brought to the table and skyrocket your business for 2023.On this episode of Uncensored Direct Marketing, we're summing up some of the best tips our marketing experts gave. Hear from Adil Amarsi, Luis Diaz, Johnson Li, and Laura Catella on what it takes to SELL.VSLs, networking, podcasting—it's all here. So what are you waiting for? Listen, like, subscribe, and start building your business to new heights RIGHT NOW.You can listen to the full episodes from each expert on the Uncensored Direct Marketing podcast right here where you're listening now. Happy holidays!Connect with Maria:Maria Sparagis Website: http://mariasparagis.comDirectPayNet Website: https://directpaynet.comLinkedIn: https://www.linkedin.com/in/mariasparagis/Facebook: https://www.facebook.com/mariasparagis.directpaynetInstagram: https://www.instagram.com/directpaynet_paymentsolutions/Twitter: https://twitter.com/directpaynet

We're back with top copywriter Mike Pavlish for part two of his in-depth information on video sales letters that sell like crazy. And Mike should know. He's written dozens of VSLs that have brought in 10 million dollars or more. In fact, over the last 30 years, Mike's copy has brought in three-quarters of a billion dollars in sales. And his work is still bringing in the big bucks today. I want to share with you something from last week, because it's well worth repeating. High-powered entrepreneur Alvin Huang says this: “We've tested Mike Pavlish's copywriting agains 5 other A-list copywriters, including many of the top names in the world for sales letters and VSLs. Mike's copy has won every single time. For us, Mike Pavlish has been the Steph Curry of copywriters.” But Mike may be an even better teacher than Steph. I know I learned a lot from him last week and have even used some of it for a VSL between then and today. To review, last week Mike gave us some great tips on doing research for a winning VSL, told us about the four types of VSLs and how to use each one, and described the complete package of what you need to make your lead capture and hold your prospect's attention. Today, he gets into the nitty-gritty about what makes an effective opening story. Mike is the only person I've ever heard talk about TWO kinds of mechanisms, and why you should include both in your VSL script. In addition to keeping your prospects on the edge of their seat, this two-mechanism approach will lock-in their decision to buy from you, and lock-out everyone and everything else. If, that is, you use it the way Mike describes it! Mike also reveals some secrets about your product and offer… AND… he shares some unique (and highly valuable ideas) about creating urgency and adding to your Average Order Value. Which is finished up by a separate but also tremendously worthwhile set of tips on upsells. Download.

In this episode of YouTube for Real Estate, we're back in our final week with Carlos Redlich! Today, we're talking about how to create POWERFUL explainer videos, also known as VSLs. How do you use these videos to create an unstoppable sales funnel? What makes them effective, and how should you set them up? We're going to dive deep into copywriting secrets and scripting for these simple videos... You'll be amazed how impactful these simple changes can be! Don't miss this episode of YouTube for Real Estate with Levi Lascsak and Carlos Redlich!

Our returning champion is superstar copywriter Mike Pavlish, and even though this is Copywriters Podcast, I'm not exaggerating when I say “superstar.” Mike's been at it for over 30 years, and his copy has sold three-quarters of a billion dollars in products and services. Because Mike is going to give us some closely-held secrets about VSLs that sell like crazy, you ought to hear what one of his clients says about Mike. I happen to know this client, because he flew over from Singapore nearly 10 years ago to attend a seminar I had organized. His name is Alvin Huang and listen to what he has to say: “We've tested Mike Pavlish's copywriting agains 5 other A-list copywriters, including many of the top names in the world for sales letters and VSLs. Mike's copy has won every single time. For us, Mike Pavlish has been the Steph Curry of copywriters.” You know, there's only one way to get a testimonial like that, and that way is to earn it with results. So we've talked Mike into sharing some ideas with us about how to get those results with a VSL. Mike has written more than 150 VSLs (long-form, which he'll explain in a minute) and dozens of them have brought in $10 million or more in sales. On today's show, Mike told us about the kind of research you should do to get your “raw materials” for a winning VSL, and what it is that makes VSLs perform so well in an online environment where there are so many other things competing for your prospect's attention. He also described the four types of VSLs (long-form, 30-60 minutes, is one of the four) and explained how to use each one, depending on your desired result. And Mike introduced a new idea I've never heard before: How to use proof early in your script to tease benefits you will reveal later. He also revealed what is the one type of story that you should use in a VSL, and… he went into great depth on what you should include in your lead, and what are the other key elements of a winning VSL. All in all, a detail-rich, highly valuable interview for Copywriters Podcast. Download.

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Summary:      Welcome Back to Million Dollar Relationship! Our guest today is Chris Haddad   In 2009 Chris quit his freelance career to focus his energy on his rapidly growing relationship advice company, Digital Romance, Inc.   Under his pseudonym, “Michael Fiore,” Chris appeared on “The Rachael Rae Show” on Valentine's day, 2010 to promote his “Text The Romance Back” program, as well as a slew of local television markets across the US. (You can see part of his Rachael Rae appearance at the beginning of the VSL you'll find at http://texttheromanceback.com.)   By applying the direct marketing chops he developed “in the trenches” on multiple 7-figure launches and VSLs, Chris rapidly “took over” the relationship advice niche on Clickbank.   Stefan Georgi, Justin Goff, the guys from Vshred, and many other marketers say they “study Chris' copy obsessively” and can draw a direct line from what they learned from Chris and many millions of dollars in sales.   Join us today and learn more about Chris as he honors Larry Benet and Jeff Walker and how these men changed Chris' life.    Key Highlights:    [00:00 - 08:13] How This Copywriter Became One of the Top Copywriters in the World Chris started teaching copywriting to others after he realized that he could share his knowledge and skills with others and make a greater impact Chris' most successful launches to date have been for products that are extremely expensive and geared toward high-end clients Chris' philosophy is that selling how to make money is the easiest version of direct marketing, because you're just like, if you give me money, I'll give you more money Chris' journey from temp worker to copywriter to direct [08:14 - 14:27] Copywriting Secrets Changed the Course of Chris' Life  Chris went to Harlan's event in Las Vegas  Harlan Kilstein was a guest speaker on the warrior forum and talked about value-based copywriting. Joined Harlan's coaching group and got Jeff Paul as a client. From there, Chris transitioned from being a freelance copywriter to an offer owner.    [14:27 - 20:48] Chris' Successful Career as a Freelance Copywriter Larry introduced Chris to Jeff Paul, who then hired him as a copywriter. After working with Jeff, Chris was introduced to Jeff Walker, who put him on stage to speak about launch offers. Chris' career took off after that and he now has a multimillion-dollar business. [20:48 - 27:00] Chris Haddad Teaches Copywriters How to Succeed in Social Media Chris is now officially into teaching mode, and he feels very grateful for the opportunity. Chris has been talking to other copywriters and has learned that relationships are the most important asset a copywriter has. Chris believes that life is tough enough as it is, so he doesn't feel the need to make others' lives worse. [27:01 - 29:44] Closing Segment Follow Chris Haddad on Facebook and Linkedin You may also join his Facebook group at https://www.thechrishaddadshow.com Thanks for tuning in!   If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!   Find me on the following streaming platforms: Apple Spotify Google Podcasts IHeart Radio Stitcher  Tweetable Quotes “I firmly believe you don't have the right to make anybody else's life worse because life is tough enough already for everybody on this planet. That's my general attitude on life and my general attitude toward trying to help people and be good to people.” - Chris Haddad  

Our guest today is Million-Dollar Mike Morgan, who has broken sales record after sales record with his sales letters and VSLs. Mike is now copy chief for Money Map Press, a major direct mail publisher. He's also a still-very-active copywriter. He doesn't have time for many podcast interviews, so we're especially grateful that he could join us today. Here's why he's here: Let's say you've just written a great sales letter for a product launch. Well, guess what? Your work is NOT done yet. You still need emails — lots of them. To your list. To your new customers, after they buy. And for affiliates to mail out for you. Plus, you ALSO need ads and advertorials. To get prospects to your page. Oh, and don't forget. All these things have to be done FAST. Well… Mike has just the solution to your problem. And I've got to say, it's pretty cool. On the show, Mike told us how he did a lot of these things intuitively, but had to develop a system for a new group of copywriters getting started at Money Map Press. He basically needed to open the lock to the treasure chest in his unconscious mind, and share what was already there. What he discovered is that, for the “ads for the ad” (emails, advertorials, Facebook and Google ads, etc.), 90% of the work had already been done, in the writing of the main sales piece. Knowing what to look for, and what to do with it once you found it, was one of the main unique value points of Mike's system. He also explained why speed takes care of so many problems. Going for perfection right out of the gate slows you down and doesn't get you perfection in any case. But speed blazes a trail that can lead to perfection, if you navigate it right. Mike gives you some great hints on how to do that. You'll get a lot from this show, even if you only write sales letters. Because of a lot of the ideas and methods Mike discloses are just as valuable for getting started on a big project. Download.

My guest today is Nick Verge. Nick is known as the Video Sales Letter (VSL) guy, helping his clients create high-converting VSLs with $15 million in sales for his clients.Nick has worked with all types of clients in different niches. He's created VSLs for businesses like Amazon FBA, mindset coaching, and skin care, to name a few. Nick's goal today is to provide a lot of value on how to make VSLs that convert well.Let's dive into VSLs and copywriting that sells with Nick Verge. Additional sources:If you're a passionate business builder yourself, visit http://voltageb2b.com  to get in touch now.

Chris “Mr. Moneyfingers” Haddad is an online copywriter and marketer who stakes claim to sales letters and VSLs that have driven over $700M in revenue. After getting fired from every job he ever had, Chris found the world of direct response copy and quickly realized there was money to be made. He was writing copy for all kinds of a-list entrepreneurs. The only problem was that everyone was getting rich but him. So, he decided to build a company of his own under the pen name Michael Fiore. His alter ego went on to become a relationship coach, 3X bestselling author, and legendary copywriter in the relationship advice niche. In today's episode, I'm talking with Chris about his unique approach to writing irresistible copy that converts. You'll learn the storytelling framework he uses to double his clients' conversions, tactics for creating deep connections with buyers, and how he went from getting fired as a greeting card writer to starting and scaling a 9-figure online business. Key Takeaways with Chris Haddad How Chris went from getting fired as a greeting card writer, to building a 9-figure direct response copywriting business. The storytelling framework Chris uses to sell more—including 3 powerful case studies that have driven millions in sales. Tapping into human drivers (like pain and fear) to write copy that connects and converts. Why the phrase “if it's too long, nobody will read it” is complete bullshit. How Chris rapidly took over the relationship advice niche on Clickbank. Launching a $6k copywriting course that made him $700k in 2 weeks. 3 reasons Chris decided to build his copywriting business under a pseudonym. The key to building lasting affiliate relationships that make you more money in the long-term. Why long-form sales letters almost always outperform short-form content. Find out what the consumer wants, then create the product. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM!

Happy Thursday Limitless Family! We're going to talk about becoming the authority in your industry. Now, you may ask, “How in the world do I do that when it's so saturated?” Now, do you think Walmart saw Kmart as a threat when they started? No. They studied and watched their competitors become the best in their industry. Think about your competition, what they're doing that you aren't. Are they consistent in their content? Are they continuing to educate, improvise and invest in their growth? Are they offering more resources, more accountability, faster delivery? These are the questions you should be asking yourself and following their lead. Look at the top 10 companies in your industry and study their every move. Look at their ad copy the VSLs, their automations, their client wins, their social media and enroll in their weekly emails. Success leaves clues and the reason they're winning and you aren't because you don't take action. Plain and simple. It comes down to putting in the work, being 10 steps ahead of your competition at all times knowing their next move before they even made it. Study your competition, implement, test and simplify. And if it doesn't work, at least you tried and you learned along the way.

Podcast Webinars, podcasts VSLs, or interview style webinars. Whatever you call it, they have a purpose. I want to share with you about podcast webinars. Podcast webinars are a jumping off point. It is going to lead us into a larger field and network. There is so much potential with podcast webinars.   You'll Discover The interview style webinar. [4:46] The secret is in the host, not with the expert. [5:54] It is a combination of content and offer. [9:16] A well done podcast webinar can be repurposed into a million different things. [10:38] A podcast webinar can be repurposed as a book. [12:03] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

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We're back with Mike Pavlish for part two of $10-million-plus sales letters, especially in the supplement industry. As we mentioned last week, Mike is a superstar copywriter. He has written promotions for health supplements for some of the most successful supplement companies in the world, including Agora, Dr. Al Sears, Healthy Directions and many others. Mike has also written for smaller entrepreneurs who sell supplements online. All told, Mike's sales letters and VSLs have sold more than half a billion dollars worth of supplements. Half a billion dollars. Last week, Mike shared with us some incredibly valuable information about how to prepare before you start writing, and some insider tricks for getting your copy read and acted upon. But there's so much more he has to share that we asked him to come back for a second show, and he agreed. Today talked about a new set of really valuable techniques and ideas, including: • How to use stories to draw in your prospect • TWO types of mechanisms (first we've ever heard of this) • The best ways to present proof • How to maximize the perceived value of your product • How to get a high average order value Plus, a LOT more! Mike's website: https://www.mikepavlish.com/ Download.

Get ready for a master class in creating eight-figure sales letters, from a copywriter who has done it… over and over and over again. I'm really excited that today, we have Mike Pavlish on the show. He has written promotions for health supplements that have in many cases brought in more than $10 million apiece. And he's done this for some of the most successful supplement companies in the world, including Agora, Dr. Al Sears, Healthy Directions and many others. Mike has also written for smaller entrepreneurs who sell supplements online. All told, Mike's sales letters and VSLs have sold more than half a billion dollars worth of supplements. Half a billion dollars. It's not often we get someone at this level of accomplishment on the podcast. Mike shared with us how he does what he does… in considerable, incredibly valuable detail. That is, how to develop and write supplement promotions that bring in $10 million or more. Here are some of the things we covered: • How to know if your niche is good • What to look for in a product, if you want a big success • What your research should focus on • What's different (that copywriters need to know about) today, compared to even the recent past • Mike's deceptively simple but super-powerful way of writing irresistible headlines! Mike Pavlish's website: https://www.mikepavlish.com/Download.

Even for me who has done literally hundreds and hundreds of webinars, sometimes they don't work. What are the adjustments we make to make it work better next time? Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Hey. What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets podcast. Today I'm going to tell you about my most recent failure, that happened yesterday. All right, everybody. So usually, on most things you have a chance to hear the highlight reel. Normally I will tell you a story about how like, "Oh, five years ago, six years ago, I did a webinar and it bombed, and now I'm amazing." But rarely do you get to hear me talk about my failures in the midst of the failures, when I'm still licking my wounds and trying to figure it all out. So, that's our mood today. I hope you guys don't mind. It's actually interesting. A lot of you have heard my story about 10X, where I did $3.2 million in 90 minutes. What a lot of you don't know is like two months prior to that, I had spoken at an event, and I had tweaked my pitch a little bit. I did the pitch in a little small audience, and it completely bombed. And you know, two and a half months later I did it at 10X and killed it. And I told the story about 10X and I killed it because that's the story that's fun to tell, but I didn't tell the story about how two months earlier, I did a webinar to a group of people and completely bombed. Or not a webinar. Like a live event. That's the thing about this game. There's always the ebbs and the flows, the ups and the downs. I've been reading a new book by Tim... Tim something. Dang it. I should know this. Tim Grover. Tim Glover. Something. Anyway, it's called Winning. He wrote one called Relentless, which was good, but Winning is way better. Talking about winning in there. He's like, "Winning is unforgiving. Winning doesn't care about you. Winning, there's ups and the downs, and it's just... " Anyway, so today, or after yesterday I'm like I feel like winning is beating me up a little bit. But it's okay, because it's how you learn. And so, but I'm just like everybody else. Like yesterday... And I did a webinar yesterday, or a podcast yesterday, so if you listen to the last podcast, you'll hear me talk a little about this. But I was excited. We bought a new company. We spent multiple eight figures on the new company, so it wasn't small, and we were doing a webinar to the customer list to sell ClickFunnels. Because the whole purpose of buying this company was to use it as a front end to hopefully people in ClickFunnels, right? And so, I'm all excited because we're going to turn these people into ClickFunnels members. It's going to be amazing. Anyway, so I do this webinar. And first off, I'm like, "Dude. Well, I'm on fire. Things are feeling good." And then I look over at the comments, because at a couple parts I played little videos. So the videos, I looked at the comments, and oh my gosh. These people, my new customers that I just spent multiple eight figures on, are not happy. They are pissed. They don't like the webinar. They don't like the beat. They think I talk too fast. They think that this is like an MLM pitch. They think all of the things. And I start reading these things by a whole bunch of people, and John on my team runs in. He's like, "The comments are going south." I'm like, "Yeah. I don't know what to do." I'm doing a webinar. The whole bunch of people, I've got to keep going. And so I get back on. I do the whole webinar. And afterwards, you know. What I was expecting to be a high six figure day, maybe seven figure day, ended up being a five figure. A low five figure day. I was like, "Oh, man. That was not good." Because I've got to pay back multiple eight figures. I needed this to convert better than it did. So at first I was just like, the initial was just like anger, and then depression. These are all in the moment, right? And then it's just like I want to be depressed. I want to go hide. I just want to quit. But then I'm like, "I can't quit. I need to pay back the loan that we took out for this company. I've got to figure this out." Right? So after being kind of bummed for a little bit, then it was like, "Okay. I've got to figure this out." So after about an hour of me moping and wanting just to quit and run and hide in a hole and everything... Because it's weird. I don't know about you guys, but there's so many emotions. I'm not sure if you saw the 10X documentary. If not, I think it's 10xdocumentary.com. We did a whole documentary on this. But I spoke at the first 10X. We had $3.2 million in sales. The next 10X was in a stadium. It was three times as big. 35,000 people. Everyone thought I was going to make a billion dollars, and I bombed at it. We have a whole documentary documenting the bomb. But the thing for me is it's hard for a couple reasons. Number one is like I always want people on my team to feel the energy of what we're doing. Right? Because the more excited they are, they're more excited about their jobs and what we're doing. And so, leading this webinar, we had 7,500 people register, and we're talking to them and getting them excited. And the day of the webinar I message them, "It's webinar day. It's going to be so much fun." Like we're pumped and excited, and the webinar is happening. And then when it doesn't happen, partially it's like, "Oh, I feel like I let all of them down. Right?" Because the 10X thing, if you watch the documentary, I felt the same way. I felt like I let all these people down. We flew all these people in, and everyone was excited to see this thing, and it didn't happen. And so, like ugh. Partially it's me licking my wounds, because I felt like I let everybody down. The second half for me is just like embarrassing. Right? I'm a performer. I'm an athlete. I'm an entrepreneur. I step up, I perform. And when I step up and don't perform, it's embarrassing. Right? One of my friends, he's a UFC fighter. He fought a big fight. He's in the top four or five. This is just like a month ago. Two or three weeks ago, actually. And he went out there and he lost in the first round. He got tapped out. And he went to Instagram instantly afterwards and posted. He's like, "I'm embarrassed." That's how I feel. It's like it's embarrassing. Just embarrassing. Even my wife. I get home, and Colette's like, "How'd it go?" And I'm like, "Uh, I just want to crawl in a hole and hide." So, I'm telling you these things for a couple reasons. Number one, I want you to know that I go through it as well. Because I'm sure you guys go through this too, right? Where you're expecting this, and then this comes in and you're frustrated or depressed or angry. All of the emotions come in, right? So I wanted to share with you, hopefully to help you just understand that even me, at this level in the game for me, I still go through that. I'm going through it right now, like in the middle of it. In the middle of being embarrassed and being frustrated. Like I didn't even want to go to the office today. I just want to sit at home and watch movies and eat ice cream. That sounds good, actually. Maybe I will do that. Just kidding. Well, I'm not completely ruling it out yet, but anyway. But then the second half is where the lesson is. Because after licking my wounds and being depressed and being embarrassed, and all the emotions that come with that, then I was like, "Well, I've got a job to do." Right? And wrestling is the same way. I lose a match, be frustrated, embarrassed, angry, all the things, and then it's like, "Well, I've got to come back and win this tournament." Or, you know. Placed third in this tournament. "I've got to come back and compete in the next tournament. I've got to come back and like... " So now it's like what are the adjustments I make? I'm like, "Okay. Well, the webinar didn't work, so I'm not going to go set out 500 replay emails, because it didn't work, and so it's not worth the effort. Right? So we're calling an audible. We're shifting that." Number two, it's like, "Okay. We misunderstood our audience." Right? The audience who I thought they were were definitely not who they were, so who is the audience? I've got to figure this out. Like Danny Kennedy 101, message to market match. My message did not match the market, right? So I've got to figure this out. In fact, when we lost ClickFunnels the first five times, it was an interesting thing. Same thing. The first five launches of ClickFunnels failed, failed, failed, failed, failed. And number six is when it hit, because I'd figured out the message to market match. What is the message that this market needs to buy the product? So I realized I had a message to market mismatch. So the first question is, who is the actual market? So we started digging through the data, and like who are they. I assumed they were this. They're not. So, who are they? And I figured that out. Okay, now what is the purpose? Why are they buying this product? Why did they come into this room? Why in this ecosystem? What's the reasoning they had? Okay, now we know that. Now the mechanism. I just talked about getting from zero to a million bucks. First off is like you've got to figure out who is it you're selling, then you start figuring out what is it you're actually selling, and then how you're selling it. The what and the how, right? And so, I know the what's ClickFunnels. It's like it has to be that. That's the whole purpose, right? So I know who now. The who, I misunderstood the who. Number two is like what? Well, I'm still selling the same what. So, the last one is how. What is the mechanism? What's the thing that we're using to sell? Right? And I thought that the webinar was going to be the thing to sell everybody. Now that I quickly figured out, okay, the webinar's not the thing. Okay, well what is the thing? How am I going to sell people this product? I'm like, well they just bought... I'm looking at what the product they just purchased, which is video creation software that helps make doodle videos and things like that, right? So it's like, okay, this is the mechanism that they bought, right? They're buying software that helps them do this, so I need to use that same mechanism to convert them. So, right now I am in the process. Within an hour of me bombing the webinar, I had hired a writer to start on this process. But now we're working on a Video Sales Letter for my OGs. We call them VSLs, for those who are newer. It's called a Video Sales Letter, VSL. And we're going to hand sketch out the VSL. So, someone comes in. They bought software that does VSLs. I'm going to have them hand sketch out a VSL. We're going to have them surveying the VSL to figure out which audience they are, and then the VSL will change on the fly, depending on who they are. So if, "This person is this market or this market or this market or this," who they are, it will speak specifically to that who, and bridge the gap on why they now need ClickFunnels. So that is the second test, and that test may bomb. I may go and spend a month trying to build this thing out, paying to hand do all the videos, all of the thing, and it may completely bomb. But that's the game, right? It's trying and failing, trying and failing. But it comes back to understanding it's the core things, right? Understanding, okay, who is the market? Right? The market to message match. Who is the market? What's the message you need to actually convert that, and keep tweaking that and change that until you figure it out. ClickFunnels, I failed five times. Five launches before we hit it. And I could have easily failed on the first or the second or the third or the fourth or the fifth, but I didn't, luckily. Thank heavens. Woo hoo. Otherwise most of you guys wouldn't even be here. And I kept working until we figured it out. Three weeks before... Or two weeks. Whatever it was. A month ago. A month before the 10X event, I tried my presentation, and I flopped. I tweaked the market to method match, tweaked those things, and then a month later, whatever it was, at 10X, boom. $3.2 million in sales. Right? So, it's our ability to look at the failures, lick our wounds quickly, and then make the adjustments that are the key to winning this game. Okay? Because man, I don't care what level you are. I don't care if you do this for 20 years, like I had. I don't care if you've done that webinar 150 times live, and you know exactly what words to say in order to get people to buy. If it fails, sometimes it does, and you've got to come back and figure out what are the adjustments. My buddy who's a UFC fighter, right? Lost in the match. He's going to come back and look at the adjustments. What are the adjustments he's got to make? I think that's where a lot of people, they fail. It's that they failed, and then they think that they're a failure, as opposed to like, "I failed. Crap. That method didn't work, but I'm stubborn, and I've got pigheadedness. I'm going to keep trying and keep trying and keep trying." And for me with ClickFunnels, six times, we got it. Gave this offer. It may even take six times. Maybe eight, maybe 10, maybe 15, maybe 30. But I have to make it work, right? And the same thing's got to be true for you. Okay? If it hasn't worked yet, all right. That's okay. Let's get back to the drawing board, and you've got to think. Did I mess up on the message? Is the market wrong? What do I got to tweak? And keep doing it until you've figured out the method that's going to work for that audience. So, anyway. I hope that helps. You guys are hearing me talk about it in the midst of the pain, as opposed to later. They always say in vulnerability, like show your scars but not your open wounds, but I've got an open wound. There it is. I just dumped some salt on it to embarrass myself in front of you guys even more, because that's how much I love you guys. But hopefully it gives you some understanding in some of the things you need to be able to lick your wounds and get back up and keep trying, because it's going to happen. It happened to me. It's going to happen to you. It's going to happen to other people. But the ones who win are the ones who are able to sit in the frustration of the moment for a moment. Because as annoying as it is, it feels good to be like, "Duh," and letting that pain just kind of writhe inside of you. You know, it's like someone stabbing you and turning the knife, twisting the knife. It's like I want to feel that pain, so I can be angry enough and frustrated enough to do the work to figure it out. Because if you're like, "Oh, I failed. Whatever. You know, win some, lose some," and keep moving on, you're not going to be successful. I want to sit in that pain for a little bit, so I can be like, "Ah, I'm so angry. I'm so embarrassed. I'm so frustrated." Like all of the things, and twisting that knife, because that's what gets you to be like, "Okay. I've got to change this. I've got to figure something out." Right? And that's what gives you the fuel you need to make the adjustments and to change, right? I mean, losing. I lose a wrestling match, that pain and that frustration, that embarrassment, those things are the things that drive me now to get back in the gym and to figure things out. And as an entrepreneur, the same thing. You bomb a campaign. All right. Let it hurt. Feel it. Okay, now you feel that? That sucks, right? Okay, now let's get back to work and let's fix this thing. And that's kind of the way you guys got to be looking at. That's the way I'm looking at it, right? The annoyance and the pain of me bombing on this thing is the fuel that I need to fix it, and I'm excited now to fix it. Still upset, still frustrated, still have that pain in my gut from failing, but that's okay. Again, that's the thing that's going to drive me through figuring it out. And we're going to figure it out. And when I figure it out I'll share it with you guys, because I have to figure it out. It's just not like, "Oh, that'd be nice." It's like, "No, I'm multiple eight figures in the hole right now in this company. We've got to figure out how to turn it around." And I will. We'll figure it out. But this is my mindset. This is how I'm doing. These are the things I'm looking at. Okay? What was the market? What did I screw up on? Right? What's the message? Where did I screw up there? Okay, what am I selling, and how am I selling it? What are the methodologies? What do I got to tweak? What do I got to change? And those things put together is how I win this game. So just remember, you guys. It's a game. Don't let it stress you out. Don't let it keep you up at nights. But realize it's a game that you're playing. If you want to win, you've got to be able to move, to adjust, and yeah. So, there you go. I appreciate you guys. Thank you for listening. If you enjoyed this episode and learned something, please share it. Let people know. That's the best thing you could do for me, is tell someone. Like, "Dude, go listen to Russell's podcast this week." Or if you hate it, then don't. That's cool, too. I get it. I'm not going to be everyone's cup of tea, as they say, which is totally fine by me. So for my people, you'll hear my voice, and hopefully this will help you. So thanks again for listening, and I'll talk to you guys all again soon. Bye, everybody.

Austin Ford is known as the Challenge Funnel King.  Austin and his team use challenge funnels to consistently generate 30K-$100k a month in recurring revenue for SAAS companies. Austin helped a company scale to $15 million/year in annual recurring revenue in one year. He is one of the most sought-after marketing strategists when it comes to online challenges. Today he is going to talk about how to use digital challenges to help SAAS companies drastically reduce your churn and get those forever customers.   Learn More Earn More Business Growth Podcast Host: Brian Webb Guest: Austin Ford Episode 29: How To Scale Your SaaS Business With Online Challenges __________________________________ SUBSCRIBE Apple  |  Google Play |  Spotify  |  Pandora |  Amazon Music | iHeartRadio | Stitcher  ________________________________ PEOPLE MENTIONED IN THIS EPISODE Russel Brunson Stephen Larson Max Muscle Nutrition IIFYM Nutrition Credit Repair Cloud Credit Hero Challenge ________________________________ RESOURCES & HELPFUL LINKS Whatbox Digital Funnel Build Website Challenge Creation Bootcamp ________________________________ TRANSCRIPT  Brian Webb: One of the things we talk about a lot here at Whatbox Digital are sales funnels. Every business needs a sales funnel. In fact, every business needs multiple sales funnels. Sales funnels are how you convert someone from someone who does not know who you are to having a curiosity about you, to developing trust through enlightenment, and ultimately to some type of a commitment or a conversion. My guest today, Austin Ford is known as the challenge funnel king, which is a very specific type of sales funnel. Austin and his team use challenge funnels to consistently generate 30,000 to $100,000 a month in recurring revenue for SAAS companies. In fact, Austin has actually helped a SAAS company, a software as a service company, scale to $15 million a year in ARR or annual recurring revenue in one year. He's definitely one of the most sought-after marketing strategists when it comes to online digital challenges. And today he's going to talk about how to use digital challenges to help SAAS companies drastically reduce your churn and get those forever customers. He's going to talk about how to get users to pay for your free software trials and he's going to talk about how to outspend your competitors to acquire new customers without dipping back into your own revenue. So, let's not delay any longer. Let's jump into my interview today with the challenge funnel king himself, Austin Ford. Austin, it's good to have you on the show. You and I have been talking for a while about having you on. And so, it's exciting to finally have you here on the show today. Austin Ford: Yeah. Excited to be here, Brian. Thanks for inviting me. Brian Webb: Yeah. Absolutely. So, I've got to know the audience is going to want to know how did you become known as the challenge final king? I'm dying to hear it. Austin Ford: Yeah. So, that's actually a pretty interesting story. So, basically, four years ago I started my agency and when I say my agency, I was doing everything inside my agency. I was building Facebook ads doing a bunch of different funnels for people. So, anything from VSLs to webinar funnels, to high ticket funnels, we were even running like Pinterest ads, things like that. So I was doing all kinds of crazy stuff when I started this agency and I was actually getting pretty good results with clients. One guy was, he had this RX discount card company, and basically, he asked me to build out a VSL for him. So, I sold him a VSL because I was desperate for some money. Brian Webb: And for the audience [inaudible 00:02:24] just to jump in, that's a Video Sales Letter audience, but keep going Austin. Austin Ford: Yeah. So, I sold it to him for 500 bucks and he actually ended up writing to the two comma club or seven figures with that in less than eight months. Brian Webb: Amazing. Austin Ford: So, he had a really good ROI with that. Brian Webb: And again, audience, when he says two comma club, that means it did at least a million dollars in total revenue. Well, that's a very big deal. You should be super proud of that. Austin Ford: Yeah. I got a case study with that guy. Another company that we worked for was like a supplement store. So, it was called Max Fit Supplements or Max Muscle, excuse me, Supplements. If you're on the West Coast, you've probably been in this a few years and stuff, but anyway, we did like $30,000 in sales with them in less than a week. And we just did some Facebook ads and reactivations with like chatbots and stuff. And then also worked with a company called IIFYM Nutrition and this guy was having problems. So, he had like 500,000 people visiting his website every single month, but they were having a hard time optimizing it and selling their coaching programs. So, they offered nutrition coaching. We ended up scaling that company up to like $3,000 per day. So, I was having great success, but my problem was I was running this boutique fast agency. So, what fast stands for, it stands for funnels as a [crosstalk 00:03:42] service. And here was my problem. I had customers of all different types of flavors, right? I was doing a bunch of custom work. So, every time I got a new customer in my business, I had to reinvent the wheel, go see what worked out in the market, and then go build that for them, right? And I obviously was not charging enough. Charging $500 for a VSL is not enough. In fact, one lady got on the phone with me and she wanted me to run Pinterest ads where I sold it to her for $5,000 and I actually went and learned how to do Pinterest ads on YouTube. So, I was just bootstrapping this whole business. Brian Webb: A 100%, yeah. Austin Ford: And obviously, that's not super sustainable. Just always looking for money, getting clients on the phone, being desperate and then selling them whatever they wanted and then going out, reinventing the wheel and building it, right? Brian Webb: Yeah. Austin Ford: So, at the time I was in a coaching program called the Two Comma Club X Coaching program. This is a program with Russell Brunson, the owner of ClickFunnels high ticket. So, it's a $25,000 a year coaching program BN. And I remember actually posting this post inside of their Facebook group. And basically, I don't really remember exactly what the post said, but it was something like, "I've been having zero momentum over the past week. I can't escape, I'm bogged down. I pulled in 1,000 different directions or ideas and I'm always trying to serve all these different clients. I don't know what the focus on." And at the time I was almost completely maxed out my credit card and I had no idea how I was going to pay for my team for the coaching program for next month, right? So, I ended up getting, so what I learned from that was when I made that post, I was super vulnerable. I had like 100 people comment on that post. And they were like, "Hey," here was the question that they all asked. They were like, "What do you do? How do you help people?" Right? And I thought that was interesting when I saw those, all the comments were about the same thing. But then do you know who Steve Larson is? Brian Webb: I do not. I do not know Steve, no. Austin Ford: Okay. So, Steve Larson, he was another coach in the Two Comma Club X Coaching program. All you need to know about Steve Larson is, he usually yells at you, right? So, he was like, "Hey, let's jump on a Zoom call, and let's handle this right now, right?" So, I ended up jumping on a Zoom call with Steve Larson and he was like, "Hey dude, did you see all the comments inside the Facebook group after you made that post?" I was like, "Yeah. I noticed that everybody has no idea what I do." And he literally started screaming at me over the Zoom call. And he said, "You're right. Nobody knows who you are or what you do. You are a nobody." [crosstalk 00:06:11]. Brian Webb: Wow. Okay. All right. Austin Ford: So, anyway, Steve Larson basically told me, he was like, if you want to have success and you want to have major success, this is what you need to do. You need to niche down, pick one customer to focus on, solve one big problem for that customer and charge a lot of money for it. That makes sense, Brian? Brian Webb: It does. Absolutely. Austin Ford: So, I wish I could have said I figured it out then. I did not figure out then it wasn't until like three months later, I ended up jumping on a cruise ship and I'm going to tell you guys how I actually became the challenge funnel king right now. Brian Webb: Okay. Austin Ford: I actually ended up jumping on a cruise ship. It was called the Two Comma Club X cruise ships. So, it was a marketing cruise ship. There are about 300 markers on this cruise ship. And I was sitting at a mojito bar and I was telling this wonderful person, her name is Latasha, I was telling her about my problems and the agency and what I was going through, right? Brian Webb: Right. Austin Ford: And I basically told her, I was like, every time I get a new customer in my business, I get them on the phone. They tell me what they want out of desperate need for money, I sell them what they want for not enough and then I go and have to rebuild the whole thing and reinvent the wheel, right? And he told me the same thing Steve Larson told me. She was like, "Dude, this is simple. You need to focus on one customer, solve a big problem, and charge a lot of money for it." And I was like, "All right, I'm going to solve this right now. So, like four mojitos in at the mojitos bar, we're sitting there going back and forth. Brian Webb: You're my new best friend, by the way. Austin Ford: Yes. So, we're going back and forth about all the different successes that I had and what I could niche down into and stuff. And long story longer, she ended up bringing up, "What about challenges? Nobody's teaching challenges or helping clients build challenges? What if you would..." And she actually said, "What if you were the challenge funnel team?" And at the time notice I have an agency called Funnel Build, right? I've never built this thing called a challenge funnel. Brian Webb: Okay. Austin Ford: And I was like, and I had asked her, I was like, "What the heck is a challenge funnel?" And basically, she told me this. She basically said, "A challenge is a process that takes your customers through a series of simple daily tasks, anywhere from five to 30 days to achieve a specific result." And here's the best part. The best part about challenges is, is that people will actually pay you to take the challenge. So, an example would be like 28-day fat loss challenge. So, in 28 days, people are going to lose, like, let's say the goal is 10 pounds and you could charge $47 for that, right? Brian Webb: Okay. Austin Ford: [inaudible 00:08:43] In the door. Brian Webb: Right. Austin Ford: So, I was like, holy cow, this sounds awesome. And without knowing anything about challenges, I ended up saying right there, just declaring my destiny. I took my little toothpick umbrella thing out of the mojito drink and then I found some old gum under the bar stool table and I ended up slamming it on the bar and then putting my little toothpick in there and just saying, "I'm going to be the challenge funnel king." Brian Webb: You made a declaration, right? Austin Ford: Yeah. Brian Webb: Yeah. You made a declaration. Yeah. Well, That's a great story. Austin Ford: Yeah. So anyway, I ended up purchasing every single challenge, an online digital challenge that I could find, right? And I ended up mapping out the entire thing. So, I put everything out like on a canvas and I basically had dissected and looked at what made these things work. Ended up transforming my entire agency funnel build to now only building challenge funnels for clients. And I even created my own challenge called the Challenge Creation Bootcamp. And we had some pretty amazing case studies come out of that. Our clients were making anywhere from 45 to 60,000 to $100,000 their first month launching their challenge. Brian Webb: Fascinating, yeah. So, now we know you became the challenge funnel king, thanks for sharing that. And you kind of even told the audience what a challenge funnel is and even how long it should be. What do you think it is that makes challenge funnels work so well? Austin Ford: Yeah. I think the biggest thing that the biggest reason challenge funnels work so well is because of the hyper-focus result, well I call the hyper-focus result. And what this is, is basically what the challenge is, is you're giving somebody a transformation or you're promising them that you're going to get them a result, right? With the hyper-focus result, it focuses on three things. Number one is who is it? Who is that person that you're going to get a result for? Number two, what is the results specifically that they're going to achieve? And number three, what is the timeframe that they're going to actually achieve that? If you can combine all three of those things, that's what makes these challenge funnels, quote-unquote funnels, convert. Brian Webb: Now you work a lot with SAAS companies and how do these funnels also help to drastically reduce customer churn and get more lifelong customers or forever customers? Austin Ford: So, when I ended up switching my entire funnel building agency, I was actually approached by a company called Credit Repair Cloud. So, basically, I'm going to tell you a little bit about Credit Repair Cloud, because it will give you an idea about the question you just asked, how we're basically solving the big problem for them. Credit Repair Cloud is basically a CRM slash credit repair management tool, right? Brian Webb: Okay. Austin Ford: And Daniel, the owner of the company came to me and he's like, "Hey dude, we've been seeing what you've been doing with the challenges. Do you think a challenge would work for our company?" And I was like, "Yeah, I think it absolutely would." And here was the biggest problem that they said that they had it. This is the problem most SAAS companies deal with. The problem is they're very feature-heavy and they're selling a lot more of the product instead of the outcome or the result that the customer will receive- Brian Webb: [crosstalk 00:11:54] For transformation. Austin Ford: Yeah. The transformation that they will receive from using their software, right? And typically it looks like this. They spend a bunch of money on traffic to start free trials. And then they're going to hope that those free trials stick around long enough to recoup their ad costs, right? So, basically, SAAS companies are paying people to try their software. So, they spend a lot of money on ads to attract what I call trial freeloaders, who don't take initiative, who don't understand the value for the price. And they end up canceling faster than they signed up. And this also causes most SAAS owners to daydream, right? They're just like, holy cow, either I have to get the funding and put all this money and the capital into growing this thing or I just have to take a risk and hopefully, people stick around long enough. The solution we came up with is, is like, what if we could get their customers to actually pay for trial? Brian Webb: Fascinating. Keep talking. I'm curious. Yeah. Austin Ford: Well, so basically the model flips. So, instead of running traffic to a free trial, now we run traffic to a challenge that promises the results, and during the challenge, we get them to activate that trial, right? So, we completely flip the model and most challenges that we build for SAAS companies, we don't mention anything about the actual software. Brian Webb: The transformation, yeah. Austin Ford: It's not about the transformation, it's all about the result. So anyway, we ended up launching this challenge for Credit Repair Cloud. The first time we launched it, we ended up getting 450 people to join the challenge. And they made about, I think, $30,000 on the front end, but that's just front end money. So, usually what you do with that front-end money. So, that's people paying to join, right? So $31,000 people paid to join this challenge. Brian Webb: The challenge itself, right? Austin Ford: You guys could go check it out if you want, it's called the creditherochallenge.com. Brian Webb: Okay, creditherochallenge.com. Austin Ford: They made 30,000 on the front end, but that's money that you just put back in the ads, right? Here's where it got really interesting. On the backend, they had 50% of those 450 people start a new trial. Then during the challenge, they learn how the user software and then we ended up retaining 60% of those new trials. So, we ended- Brian Webb: Fascinating. Austin Ford: ...We ended up having 130, like 130 something trials actually stick. Their software is $179 a month. We increased their total monthly reoccurring revenue by about $25,000. That was one campaign, one 14 day challenge. Now imagine we run this thing for them every two weeks. Brian Webb: That was going to be my next question is why not do it on a recurring basis because that totally makes sense? Austin Ford: Yeah. So, we run the challenge for them every two weeks and it does the exact same thing like clockwork. We get anywhere from 300 to 600 people in at a time, 50% activate a trial during the challenge, around 60% end up sticking and we keep increasing their monthly recurring by 20 to $25,000 every time we run this campaign. And in within the last year, we've increased their revenue in less than a year, we've increased our revenue to 15 million annual recurring revenue, just running this one challenge is the same thing. It's completely automated. Brian Webb: Kudos to you, you are the king. So, basically then what you're doing is while people aren't paying for the trial of the software, in essence, they are paying for the trial by putting their money into getting into the challenge, right? Austin Ford: Yeah, 100%. Brian Webb: So, one of the big, this is something that every business owner in the world wishes that they knew how to do, how to outspend the competition to acquire new customers without dipping into your own backend revenue. Talk to us a little bit about that. Austin Ford: Yeah. So, with this challenge that we ended up creating. So, when we first launched the challenge, we did it to their internal list. So, with all my clients and what I like to do is I like to promise them, "Hey, what you spend on me to build this thing, we're going to try to get you back on the first launch." And we typically do that with their internal lists. So, whatever list they have internally. But when you switch the cold traffic, it becomes a different story, right? And honestly, just to tell you the truth, when we launched this challenge, it was actually during the pandemic, right? When COVID was hitting and it was spreading across the US, Credit Repair Cloud ended up shutting down their virtual, not virtual, but they're live events. And Daniel said to me, he was like, "Hey, we're relying on this challenge to work and push us through this." So, a lot of pressure on me because it's one thing to launch to a list of people that know who you are. They've heard of your brand. Perversions are much better on that. But when you go to cold traffic, conversions can be scary sometimes, right? Brian Webb: Oh, yeah. Austin Ford: So, we ended up actually running cold traffic to this challenge. After we launched the first one, we got the second one up and running and we were hitting the ads right then and there. When we started running the ads, they were spending around 20 to $30 to acquire a customer on the front end of a $47 challenge. They were actually making money. Brian Webb: They were profitable right from the beginning, yeah. To cold traffic, yeah. Austin Ford: Now fast forward today this year, the costs have gone up obviously due to a number of different factors, but they're currently spending $88 to acquire a customer for this challenge. The average cart value I believe is hovering around the $75 mark. So, they're spending $10 to acquire a customer into their challenge now. They're activating those customers on the back end, right? So, if you're eight, so basically the challenge it's a self-liquidating offer, right? Brian Webb: Yeah. Austin Ford: So, if you're able to actually spend money or spend less money if you can make it break even, great. If you can make money off the front end, great. Even if you're spending a little bit less than, it's costing them $88 to acquire customers. They're recouping $75 of that, right? So, they're willing to spend now to do that, but they're spending 10, knowing that 50% will sign up for a trial and 60% of those will actually stick, which goes around. I think it was like 25, 30% will actually adopt the software at the end. It's a no-brainer that a company has been scaling extremely fast over the past year. Brian Webb: Yeah. One of the things I tell clients all the time is marketing done right is really very extremely formulaic, right? And so, what you've done with the challenge funnel is you've given them a system, a marketing system that's proven and by the way, recyclable. Like you said, they're running the same challenge funnel over and over and over again. I'm sure at some point it'll make sense to refresh it somehow a little bit, but you've literally given them a propeller or another jet engine to put onto the airplane or their business to move them, to get them the thrust, to move forward and grow their business. You've given them a system basically. Austin Ford: Yeah. Brian Webb: So, let me ask you this, what's one or two pro tips you wish you would have known in the beginning. This can get down into the weeds, whatever what's one or two tips that you would tell the audience that you need to do it this way to optimize or avoid this mistake? What's something you can tell the audience that they wouldn't know without having your years of experience? Austin Ford: All right. I got a bunch of great things but I got two that are coming to my head right now. So, number one is, if you're thinking about building a challenge and you want it, the biggest thing is you want the front end to convert, right? And this goes back to delivering a result that your customer actually wants, right? People don't buy stuff. They don't buy products. They buy results. Think of aspirin, right? I don't go to the store and buy aspirin because it is in a pretty bottle or that it has a special chemical, whatever aspirin is made up of, right? I buy it because it relieves pain. And people will buy based on these two emotional needs. One, the avoidance of pain. Two, the pursuit of pleasure, right? Think about anything in your life like for me, if it's Valentine's day, I'm going to go buy my wife flowers. Why? Because I want to avoid the pain of her being upset and I want to pursue the pleasure of her loving me more, right? Brian Webb: Sure. Absolutely. Austin Ford: So, anything that you've done in your life is based on those two emotional needs, right? And it's not different for a challenge, but here's the thing, Brian. And a lot of people don't know this. There's actually something that's more powerful than the result. Well, it's called outcomes, right? Brian Webb: Yeah. Austin Ford: Think about this, products produce outputs that produce results, right? So, if somebody uses your product, it's going to have outputs that produces a result. The result is great. But a result also produces outputs that gives that person outcomes. Now let me explain this really simple to you. Brian Webb: Sure. Austin Ford: Think of heart surgery, right? What is the product of heart surgery? Brian Webb: The surgery itself. Austin Ford: Exactly. Brian Webb: Yeah. Austin Ford: Six hours of heart surgery, 10 new medications, a donated healthy heart, your family crying, right? That's the product of heart surgery. What's the result of heart surgery? Brian Webb: You get to live. Austin Ford: Well, it's actually, you get a new heart, right? Brian Webb: That's true. The result that you get a new heart, yeah. Austin Ford: The outcome is exactly what you said. Brian Webb: More time with your family and the people that you love, right? Austin Ford: Exactly. The ability to be active, avoiding death, funeral costs. Those are the outcomes people want. Now let's put this in perspective to what your audience would probably end up using. Brian Webb: Okay. Austin Ford: Think of a coach who teaches online trainers, right? Brian Webb: Right. Austin Ford: The product of that coach. So, let's say he teaches online PT, like personal trainers online, his result for the program is a $10,000 a month online PT business. The product of that program is eight weeks online PT program, I don't know, a high ticket sales training, lead attraction system, whatever. It's all the stuff, right? That's the stuff that people don't want to deal with, but that's the product. That's the pain people have to go through to get the result of 10,000 a month. What's the outcome? Be their own boss. Quit their 9:00 to 5:00. Create financial freedom. So, what I'm trying to tell people is like, number one, all my challenges are based on outcomes that clients want. [crosstalk 00:22:21] not sell products on those sales pages. It's all based on the outcomes and the results that they will receive going through the challenge, right? Because people are signing up for a challenge to get something done in their life that's caused them pain and is not moving them closer to pleasure, right? The next tip that I would give is I wish I would've known this, but it's super critical at the beginning of your challenge, whether it's a five-day challenge or a 14 or 21 day or 30 days, like however long, the challenge is, it's super critical that you implement these things at the very beginning of the challenge to have success and to drive people all the way through to the end. Brian Webb: Okay. Austin Ford: Again, you have to tell people and repeat what is the transformation that they're going to get going through the thing that you're pushing them through? Brian Webb: Sure. Austin Ford: You got to remind them why they're doing it. Brian Webb: Right. Austin Ford: Number two, you got to showcase studies of people actually doing the thing that they want to achieve. People that were just like them and got to where they want to be, not yourself. So, case studies. Another thing you want to do at the very beginning of these challenges is you need to give them data and numbers to cast the future vision, right? And you need to get your audience to imagine what life would be like to achieve that. There also needs to be internal transformation, right? This is where like Russell's if anybody has ever read Expert Secrets, this is where Russell's manifesto that he calls kind of comes into play, right? With the Credit Hero Challenge that we built for Credit Repair Cloud, the transformation was them becoming a Credit Hero, what does it mean to be a Credit Hero? It's deeper than them. It's about impact. Helping other people. We did the same thing with, we're making another challenge called the Massage Hero Challenge, same exact thing. And we tell them, what does it mean to be a Massage Hero at the very beginning? So, if you do all that stuff, I like to call that NLP stuff. But if you do all that stuff, you're setting yourself up for success during the rest of the challenge, because you've framed what exactly they're going to get out of it, who they're going to become. And if they put in the work, the result will be there for them at the end. Brian Webb: Yeah. People never move into a fog. So, the more that you can paint that clear vision of where they are, what the steps are to get to where they want to go. And then obviously you've really highlighted the importance, the necessity I would say of showing them a better future that they can have. I can see where that would make a challenge funnel go even better. Well, I was hoping that you would drop some value bombs today and Austin, you definitely delivered. So, for those in our audience who want just want to connect with you more or know more about what you do with challenge funnels, where's the best place for them to find you? Austin Ford: The best place to reach me is funnelbuild.com. So just F-U-N-N-E-L-B-U-I-L-D.com. They can contact us from there, fill out a form or just explore and see what we're up to. Brian Webb: Awesome. And I'll make sure we get all of that into the show notes, along with your LinkedIn profile, your bio, and phone, all that stuff too. So again, for anyone who this kind of a model is relevant too, I think that there's going to be a lot of people that open their eyes to this for the very first time. Austin Ford: Yeah. I'm super excited about it. It's definitely been impactful for my business, it's been impactful for other people's businesses. And if you're thinking about doing a challenge, I highly, highly recommend it. Brian Webb: Thanks for being here today, Austin. ________________________________ FIND & FOLLOW WHATBOX DIGITAL Website | Linkedin | Facebook | Instagram ________________________________ CONNECT WITH BRIAN WEBB Linkedin | Facebook | Instagram Email: brianw@whatboxdigital.com  Clubhouse: @brianwebb __________________________________ CONNECT WITH AUSTIN FORD Linkedin | Facebook | Funnel Build Website __________________________________

How Ian Nagy spends $50mil+ for his clients yearly across Youtube.

Scoring a big business deal would make anyone excited. Why wouldn't it? But that happy feeling can make us shortsighted and forget why we started the business in the first place. We jump in without analyzing the risks and completely fail to see the bigger picture. A strategic business won't make blind moves like that. The solution to this problem lies in repeatedly asking, "What do I want out of my business?" At the end of this podcast, you will learn how to achieve strategic business growth. Our guest, Konstantinos Kaloulis, shares how he overcame the greatest challenge of leading a professional team in his career. We talk about how he led Doodle Video's success, his strategic hiring process, and the value of freedom in entrepreneurship. Tune in to this value-filled conversation on managing your team and business systems! Here are three reasons why you should listen to the full episode: Discover the most strategic business techniques for hiring the right people on your team. Find out why you should hold back the excitement from getting big deals. Learn the secrets to effectively managing business growth. Resources Google Ads The Checklist Manifesto by Atul Gawande The E-Myth Revisited by Michael E. Gerber How to Win Friends & Influence People by Dale Carnegie Connect with Konstantinos on Facebook or Twitter About Konstantinos Konstantinos Kaloulis is the founder of Doodle Video, the world's #1 animated video marketing company. As a marketing strategist, he leads entrepreneurs in utilizing top-of-class animated video marketing. Doodle Video has a wide range of services, from video sales letters (VSLs), landing page videos, video ads, etc. Its mission is to generate more leads and higher website conversion rates for clients. You can connect with Konstantinos through his Facebook and Twitter. The Importance of Knowing What You Want Out of Your Business Konstantinos's Beginnings Before he got into the business, Konstantinos used to be in the music scene and promoting for clubs. He was able to reflect on himself one time while he was in a producer's mansion. He realized that he felt like he was missing out. Deep down, he desired to obtain the things he had while benefiting other people. That same day, he started researching and learning about business mentors. Doodle Video's Success Doodle Video has become the world's #1 whiteboard video production and video advertising agency. They're rebranding 6-, 7-, 8-, and 9-figure business leaders, marketers, brands, and best-selling authors. Before Doodle Video, Konstantinos was working with major brands and their marketers. He started out drawing the videos himself for Doodle Video. Now, there are 140 people in the company. The Greatest Challenges in Konstantinos's Career His biggest challenge was managing growth.  He had to transition from being a one-person shop to building a team of professionals and training potential team members. Hiring the Right People Even big businesses make mistakes when hiring people.  Listen to the full episode to know how Konstantinos lost around $120,000 for hiring the wrong team members! Now, they're more strategic in hiring, ensuring that the applicants thoroughly understand the position and can produce results. Sometimes, entrepreneurs are not ready to hire a person yet. Either they don't understand the responsibilities to be assigned, or they're not capable of making the person understand the job. Konstantino has two categories for his employees: the main team and the assembly line. Tune in to the full show to know how Konstantinos manages his team! The Best Piece of Advice Konstantinos is an entrepreneur who looks at the positive aspects of everything. While doing multiple big deals months ago, his business partner gave him valuable advice: always analyze the big picture in every deal he gets. Ask yourself, “In what ways can I personally lose out from doing this deal?” How to Manage Strategic Business Growth Konstantinos had to start seeing the business as a family. It's about finding the problems and fixing them strategically. Some people make a big mistake before they even start: choosing the wrong business type. Don't compromise on your dreams, and don't look for quick money. You have to analyze what you want to make money for and evaluate the business's potential. Hire a reliable team that you can trust. Listen to the full episode to learn what the Lamborghini test is! Navigating the Internet Marketing Space Konstantinos came into the Internet marketing space two years ago. There are geniuses and garbage in this space. However, Konstantinos noticed that people rarely explain how to build a company with the right structure. This space is getting people into creating content and trading their time for money. A strategic business requires that you be crystal clear about what you want to do. Knowing the Downside of Information Products What is the opportunity cost? What are you losing to take the time to consume them? Often, people who sell information products aren't properly qualified to help those who pay them. There's no understanding of how to help their customers achieve their goals. People selling information products need to provide an overview and extra guidance on the use of that information. What's Next for Konstantinos He currently manages multiple businesses, leads Doodle Video, and handles a $100,000 coaching program. Konstantinos guarantees to turn clients' companies into one of the top three brands in their entire marketplace within 12 months. His company also does buying-and-selling of companies. Konstantinos's Biggest Takeaways Being bored is a privilege. You have to see people as people and not as numbers.  Konstantinos now accept three phone calls a day instead of 20 to 30 phone calls. We have to take the time to connect with people at a deeper level. Being a good person pays off. P.S. Do you already have a successful business that is up and running, able to pay its bills with profit left over? Are you interested in growing your business, automating or streamlining things, and staying one step ahead of your competition? Visit https://www.members.bestbusinesscoach.ca/problems-we-fix/ to see if we can fix what's holding you back.

Video sales letters, also known as VSLs are commonly used to introduce cold traffic to an offer. In this episode, Derek and Galel discuss how affiliates can use VSLs effectively and essential items that must be considered when preparing these types of campaigns. 

Want to build a real brand, grow your audience, boost your engagement, and ultimately scale your business to heights you never imagined? Then you can't miss Episode 24 of The Road to a Billion with Stefan Georgi… The call-in show where YOU get to ask him questions about copywriting, freelancing, relationships, scaling offers, entrepreneurship, mindset, and more! In this episode, Stefan and co-host Ed Reay are joined by marketing genius Los Silva. Los is the head of an 8-figure marketing agency and multiple 7-figure sister companies dedicated to brand building, customer acquisition, and ultimately, scaling businesses… He's most known for EXPONENTIALLY building, growing, and selling brands using influencer marketing... (brands go from 5 to 7-8 figures REALLY quickly when he works his magic) And in addition to that, he's a world-renowned speaker and thought leader. You are going to be BLOWN AWAY by the very actionable insights and strategies he shared in this episode (he truly held NOTHING back!) Here's a glimpse of some of the incredible wisdom he dropped: How “Nano Influencers” can do a LOT more for your brand/business than bigger influencers with millions of followers The “C4” process to massively boost your engagement and quickly generate 5-6 Figures on Instagram Why it's VITAL to get a screenshot of these TWO things before working with an influencer (otherwise, you'll NEVER see an ROI!). How can you be the NEXT person to be featured in an episode and get YOUR questions answered too? And make sure to subscribe to Stefan's YouTube channel to get notified about new episodes the moment they're released. https://www.youtube.com/redirect?v=8SWLyUcVv2g&event=video_description&redir_token=QUFFLUhqbDVhX05lcXJFZmhDbXV4bTNpRmhqWUszbndud3xBQ3Jtc0tueVI4NlBNY1l3cWZ5QU80WUVpRWloczd1REpEYU4xSTZXTW1QcllESDRQWHZ0bkRPcWRXZVNpRTNqSWhrNEFjeHZlQ19felMyTjA3WVRhSzU0QVhqN1lYR0ZKMERBOWN1aUdMNjFDelpmYldnR3RYUQ%3D%3D&q=https%3A%2F%2Fbit.ly%2FSubscribeStefanGeorgiYT (https://bit.ly/SubscribeStefanGeorgiYT) Show notes How Los ended up running 2 different 7/8-figure agencies today. Why equity is only good for flexing and how you should structure deals for partnerships instead. Plus, the secret of 8 to 9-figure brands on how they grow their business. What you should do if you want to build a business sustainably and stably. Many business owners make this ONE mistake when they face challenges with their main traffic source. How something called “Nano Influencers” can help you make more sales at scale. In addition, Los reveals how to create a viral campaign and why you need to guide influencers. Los predicts 12 upcoming digital marketing trends for 2021. Ignore these and you'll be leaving money on the table and giving it away to your competitors. When you should adapt your marketing message based on demographic. Plus, the one virtue many business owners lack that's sabotaging the success of their business. Instagram marketing is dead right? NOPE. How to still make $50,000 to $100,000 per month on Instagram using the “C4 Strategy”. They laughed when Los posted a PECULIAR type of content on Instagram. But this ONE weird trick helped his client get 10,000 new followers and generated $12,000 in sales. How to qualify influencers before you work with them, so you get the most bang for your buck. Plus, a useful website to verify an influencer's claims about their following. 5 top things you MUST DO when starting a new brand, especially if you plan to enter the supplements market. Plus, a new market Stefan is working on that could be the next keto or paleo phenomenon. Why Los would NEVER do giveaway deals with influencers. Do THIS instead to have more control and increase the lifetime value (LTV) of the audience you acquire from partnerships. Why classic long-form video sales letters (VSLs) are not a good fit for e-com brands. Instead, you should use this type of funnel when following up with your email list. How to...

If you've ever wondered about the parallels between entertainment writing (screenplays, novels, etc.) and copywriting... And how to turn your passion into an extremely profitable business... Then you can't miss Episode 22 of The Road to a Billion with Stefan Georgi… The call-in show where YOU get to ask him questions about copywriting, freelancing, relationships, scaling offers, entrepreneurship, mindset, and more! In this episode, Stefan and co-host Ed Reay are joined by ex Hollywood screenwriter and now 8-Figure entrepreneur Rob Wiser. Among his long list of EXTRAORDINARY achievements, Rob had one of his original scripts get made into a theatrical release... (A crime-thriller called ‘Snipes' with rapper ‘Nelly' and Zoe Saldana as the lead actors) Got two books published with a major U.S. publisher… And wrote for a number of popular men's magazines, and Casino Player, the #1 publication for the casino gaming industry. But it wasn't until he discovered direct response marketing and created well over 50 sales letters/VSLs for his own products (most grossing over 7-Figures)… That he reached the level of success and fulfillment he had always dreamed of. Rob shares all of this and much MORE during this episode! Here's just a small peek at what you'll discover: A stranger-than-fiction story involving the mob, a golden key, a secret door, and celebrity James Caan (this is storytelling at its finest!) The “Cold-Open” strategy to write copy that hooks your prospect from the get-go A DEADLY mistake most entrepreneurs make that kills ANY chances of scaling an offer (**for further information and timestamps, scroll down to the “show notes” section) How can you be the NEXT person to be featured in an episode and get YOUR questions answered too? “The Road to a Billion” Radio Show airs Thursdays at 10 am PST… Show notes How an accidental discovery on the Internet prompted Rob to create his own digital product and sell it on his own homemade website. Plus, why he likes creating products and offers in the men's health space. Rob's take on the issue of sensationalized copy and aggressive claims that are common in ClickBank offers. Is using storytelling in copy unethical? Plus, why Rob lives by this marketing philosophy by Dan Kennedy. When Rob was drunk and had to interview Slash from Guns & Roses. And that one time, when he helped James Caan from “Godfather” get into a secret club in Vegas. Why Rob moved from Vegas to Philippines and then, to Thailand, where he's been living for the past 10 years. How to choose which country to migrate to and live the coveted expat lifestyle. 5 screenwriting principles to adapt and apply to your copywriting. The biggest benefit of studying screenplays by famous filmmakers and a simple trick to get your hands on them. Plus, the power of ellipsis in copy when used correctly. The common misconception copywriters have when deciding on a niche to specialize in. 4 ways to improve your creativity and copywriting skills, even if you don't have a flair for writing. The fate of expats living in Thailand now, considering the COVID-19 situation. Rob, Stefan and Ed each share how they started working with “whale” clients. (Hint: One of the methods caused an A-list copywriter to get kicked out of a Facebook group.) 4 simple tips to take care of your mindset. The contrarian method to get affiliates to test your offer, even if you're a new offer owner and don't have any reputation. The WORST way to increase your bandwidth for more copywriting projects. Why Stefan still prefers to do this one thing himself, even though he can easily delegate it. Want to improve your writing? Then, follow these 3 simple steps daily. Useful resources/links If you want to create your very own digital offer, Rob can help you!...

Join 9-Figure entrepreneur Stefan Georgi in Episode 65 of “The Road to a Billion”... The call-in radio show style podcast where he answers YOUR questions on mindset, business ownership, scaling funnels, copywriting, freelancing, and more! In this episode, Stefan and co-host Ed Reay are joined by ex Hollywood screenwriter and now 8-Figure entrepreneur Rob Wiser. Among his long list of EXTRAORDINARY achievements, Rob had one of his original scripts get made into a theatrical release… Got two books published and created well over 50 sales letters/VSLs for his own products (most grossing over 7-Figures). Here's a glimpse of the crazy valuable insights you can look forward to in this episode: 4 ways to improve your creativity and crush it as a copywriter, even if you have NO writing background  A MAJOR piece of advice to quickly become a better writer BEST practices to recruit affiliates and form profitable partnerships when you are a new offer owner with NO reputation (**for further information and timestamps, check out the “show notes” section below) How can you be the NEXT person to be featured in an episode of “The Road to a Billion” and get YOUR questions answered too?  Join Stefan's email list to get the registration link for future shows, plus lots of other updates and opportunities you won't find anywhere else.  Sign up here:https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.stefanpaulgeorgi.com%2Fsubscribe%2F&event=video_description&v=dfsCgrQQECw&redir_token=QUFFLUhqbnFNYjV6MHpQMEtJdDRaZVM5cWlJdkk2ZWRfUXxBQ3Jtc0tsNzdOcjFPeVF5R3c4djhTNnlHMWtibFZsTThnUU5EakFrZS1sV1hUVmI0M21mdEJsNEU0TDlGSkJIWUFjMExFZkRqLTdwenZKQ3FVZm5Jc0dXOUx3RG9mcXFPX3lnSGNncEtnS2pmazBUY2NSX2dnVQ%3D%3D ( )https://www.stefanpaulgeorgi.com/subscribe/ (https://www.stefanpaulgeorgi.com/subscribe/) And make sure to hit the subscribe button NOW to get notified about new episodes the moment they're released! Show Notes 1:39  4 ways to improve your creativity and crush it as a copywriter, even if you have NO writing background  10:30 A MAJOR piece of advice to quickly become a better writer 13:15 BEST practices to recruit affiliates and form profitable partnerships when you are a new offer owner with NO reputation Useful resources/links If you want to create your very own digital offer, Rob can help you! https://www.youtube.com/redirect?q=https%3A%2F%2Frobwiser.com%2F&redir_token=QUFFLUhqbWpteXBMamx1THJOU2dhc0d6Z29hSXFDNFZEd3xBQ3Jtc0trVnFhWFBKMFVKM1pxNzdsLXlEbHRwLVFvb1FtMF9KX0FtdUhqdmVEX0EyY0g0WkVQS1FNcGRTb1RwOUhLVGpoTkJtem1mNkxhZG1HenluMzMxZXRPZ0NTOWp5cFBfRVRteHZ2V1RuZVlOeUhCbURKMA%3D%3D&v=S7UgOsNCuMU&event=video_description (https://robwiser.com/)  Connect with Stefan on a deeper level and get what you need to live a life of prosperity and freedom. https://www.stefanpaulgeorgi.com/subscribe/ (https://www.stefanpaulgeorgi.com/subscribe/)  Get rid of writer's block and predictably crank out home run copy in record time with Stefan's “RMBC” copywriting course:  https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.thermbcmethod.com%2Fsp3%2F&event=video_description&v=dfsCgrQQECw&redir_token=QUFFLUhqbXdWQ0FEZGR0TVI5RUtaeHJVUWtBOFhZQXVtQXxBQ3Jtc0ttMGlsR2VIS2tQRjdtVEZUVFV6cGVja2Ffd3lHdi14dlRzRWtUa2NoTjlhRHVyLWtEV1A2Z0tLTENiUXlpb1BwaHU1SGNvMHhSaFdqU05rMExmbGZYQ25fa2prQm9qZ1RqUFBuSjVIZVhLZGdLeVYtZw%3D%3D (https://www.thermbcmethod.com/sp3/)  Justin & Stefan Talk Copy Facebook Group:  https://www.facebook.com/groups/1931560346918594 (https://www.facebook.com/groups/1931560346918594)

Want to incorporate the massive benefits of ‘creative writing' into your marketing efforts?  Then you can't miss this episode of “The Road to a Billion” with Stefan Georgi... The call-in radio show style podcast where he answers YOUR questions on mindset, business ownership, scaling funnels, copywriting, freelancing, and more! In this episode, Stefan and co-host Ed Reay are joined by ex Hollywood screenwriter and now 8-Figure entrepreneur Rob Wiser. Among his long list of EXTRAORDINARY achievements, Rob had one of his original scripts get made into a theatrical release… Got two books published and created well over 50 sales letters/VSLs for his own products (most grossing over 7-Figures). Here's a glimpse of the crazy valuable insights you can look forward to in this episode: 5 screenwriting principles you can apply to copywriting that will skyrocket your conversions Rob's secret hack to learn how to write very “crisp,” concise language to tell a story (**for further information and timestamps, check out the “show notes” section below) How can you be the NEXT person to be featured in an episode of “The Road to a Billion” and get YOUR questions answered too?  Join Stefan's email list to get the registration link for future shows, plus lots of other updates and opportunities you won't find anywhere else.  Sign up here:https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.stefanpaulgeorgi.com%2Fsubscribe%2F&event=video_description&v=dfsCgrQQECw&redir_token=QUFFLUhqbnFNYjV6MHpQMEtJdDRaZVM5cWlJdkk2ZWRfUXxBQ3Jtc0tsNzdOcjFPeVF5R3c4djhTNnlHMWtibFZsTThnUU5EakFrZS1sV1hUVmI0M21mdEJsNEU0TDlGSkJIWUFjMExFZkRqLTdwenZKQ3FVZm5Jc0dXOUx3RG9mcXFPX3lnSGNncEtnS2pmazBUY2NSX2dnVQ%3D%3D ( )https://www.stefanpaulgeorgi.com/subscribe/ (https://www.stefanpaulgeorgi.com/subscribe/) And make sure to hit the subscribe button NOW to get notified about new episodes the moment they're released! Show Notes 2:23  5 screenwriting principles you can apply to copywriting that will skyrocket your conversions 6:06  Rob's secret hack to learn how to write very “crisp,” concise language to tell a story Useful resources/links Connect with Stefan on a deeper level and get what you need to live a life of prosperity and freedom. https://www.stefanpaulgeorgi.com/subscribe/ (https://www.stefanpaulgeorgi.com/subscribe/)  Get rid of writer's block and predictably crank out home run copy in record time with Stefan's “RMBC” copywriting course:  https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.thermbcmethod.com%2Fsp3%2F&event=video_description&v=dfsCgrQQECw&redir_token=QUFFLUhqbXdWQ0FEZGR0TVI5RUtaeHJVUWtBOFhZQXVtQXxBQ3Jtc0ttMGlsR2VIS2tQRjdtVEZUVFV6cGVja2Ffd3lHdi14dlRzRWtUa2NoTjlhRHVyLWtEV1A2Z0tLTENiUXlpb1BwaHU1SGNvMHhSaFdqU05rMExmbGZYQ25fa2prQm9qZ1RqUFBuSjVIZVhLZGdLeVYtZw%3D%3D (https://www.thermbcmethod.com/sp3/)  Justin & Stefan Talk Copy Facebook Group:  https://www.facebook.com/groups/1931560346918594 (https://www.facebook.com/groups/1931560346918594)

Have you ever wondered how FAR the right attitude, drive, listening to your intuition, and seizing opportunities can take you? Well, that's exactly what you'll discover in Episode 21 of The Road to a Billion with Stefan Georgi… The call-in show where YOU get to ask him questions about copywriting, freelancing, relationships, scaling offers, entrepreneurship, mindset, and more! In this episode, Stefan and guest co-host Andy Jeffs are joined by “The Queen of Personal Growth Copy” Alex Cattoni… A brilliant A-list copywriter, marketing strategist, and founder of “The Copy Posse - The New School of Copywriters.” In 2008 Alex followed her heart and traded dreams of law school for an $800/month gig with Mindvalley in Malaysia, one of the world's leading online personal growth publishers… And her extraordinary drive and determination took her way farther than she ever thought possible!! Before long, Alex had gone from intern to head marketer at Mindvalley... Then after leaving the company in 2011 to go out on her own… Alex quickly began landing numerous high profile clients… Leading her to write one of the most MIND-BLOWING VSLs ever written, grow a YouTube channel from 0 to 60k subscribers in 6 months, and scale a successful agency. Alex has been called a “Marketing Genius” by industry giants such as Vishen Lakhiani (Mindvalley's founder) and Blair Gorman (Founder, Numerologist.com)... And she's a true inspiration for thousands of copywriters, freelancers, and entrepreneurs who are looking to make it BIG! During this episode with Alex, here's just a small peek at what you'll discover:: -The structure and thought process behind one of the MOST complex and successful VSLs ever created (they even call it the “Me-SL” because of how personalized the experience is!!) -Why you should say “F YOU!” to SEO if you want to massively increase viewer engagement on YouTube -Alex's 6-step persuasion strategy to have prospects practically begging to buy your product How can you be the NEXT person to be featured in an episode and get YOUR questions answered too? “The Road to a Billion” Radio Show airs Thursdays at 10 am PST… Join Stefan's email list to get the registration link for future shows, plus lots of other updates and opportunities you won't find anywhere else. Sign up here: https://www.youtube.com/redirect?v=lga3XvMvM9U&redir_token=QUFFLUhqbFRJajdFZnlIN3B6czQ0RWg0Y0NsR1pmOXU2UXxBQ3Jtc0tsbTVuSGJJcFJCU3VxVkhqMWpnSHhPOWJjQjlEYmdMQ29QNVdidWxocS0xdWhKU2p2ZWV3Nk53M2ptemFmLTBHbk5DTUx6Wm5WY2pXRHZYVWtGMUxOMnM0eUd4VVZ2elc1OTU1VVJJRXNmSDYxRDFUdw%3D%3D&event=video_description&q=https%3A%2F%2Fwww.stefanpaulgeorgi.com%2Fsubscribe%2F (https://www.stefanpaulgeorgi.com/subs...) And make sure to subscribe to Stefan's YouTube channel to get notified about new episodes the moment they're released. https://www.youtube.com/redirect?v=lga3XvMvM9U&redir_token=QUFFLUhqbFhfbFRBMjNLZ015QW55MkVkZVJWbmVYT0RTZ3xBQ3Jtc0tsYmZpdXppbzc3RUdXNzRrNWdMS1lHUEVTVkYxckljc2U5dHdTd05NQUdhNEpwX1Q4NVM0bmVuQi1PcHk3ODJCRzJ5UU5pQjF0NmRFUVgzcW91aHd0ejBYQVlTYWtoaXpyOWgxOEdjWjB2TVh0S3ZuMA%3D%3D&event=video_description&q=https%3A%2F%2Fbit.ly%2FSubscribeStefanGeorgiYT (https://bit.ly/SubscribeStefanGeorgiYT) Show notes How Alex ended up in Mindvalley 8,000 miles away from Vancouver and discovered the most EXCITING part about copywriting there. Plus, Stefan and Alex could almost have worked at this same job if they weren't writing copy today. This Frank Kern course catapulted Alex's journey in Mindvalley from intern to creative director in just 3.5 years. Alex's BIGGEST takeaway from working at Mindvalley, which she didn't realize was an amazing gift at that time. When Alex met her first client, who is still working with her today, at a Joe Polish marketing event and why she didn't want to be pigeonholed as a copywriter when she started freelancing. Why this “Me-SL” written by Alex is one of Stefan's favorite sales letter of all...

Join 9-Figure entrepreneur Stefan Georgi in Episode 61 of “The Road to a Billion”... The call-in radio show style podcast where he answers YOUR questions on mindset, business ownership, scaling funnels, copywriting, freelancing, and more! In this episode, Stefan and guest co-host Andy Jeffs are joined by “The Queen of Personal Growth Copy” Alex Cattoni. Alex is a brilliant A-list copywriter and marketing strategist who, among her outstanding accomplishments, wrote one of the most MIND-BLOWING VSLs ever written (you'll find out everything about it in this episode!)... And founded “The Copy Posse - The New School of Copywriters.” Here are some of the crazy valuable insights you'll discover: A VERY common struggle for copywriters that could be holding your career back The thought process behind one of the MOST complex and successful VSLs ever created (they even call it the “Me-SL” because of how personalized the experience is!!) (**for further information and timestamps, check out the “show notes” section below) How can you be the NEXT person to be featured in an episode of “The Road to a Billion” and get YOUR questions answered too?  Join Stefan's email list to get the registration link for future shows, plus lots of other updates and opportunities you won't find anywhere else.  Sign up here:https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.stefanpaulgeorgi.com%2Fsubscribe%2F&event=video_description&v=dfsCgrQQECw&redir_token=QUFFLUhqbnFNYjV6MHpQMEtJdDRaZVM5cWlJdkk2ZWRfUXxBQ3Jtc0tsNzdOcjFPeVF5R3c4djhTNnlHMWtibFZsTThnUU5EakFrZS1sV1hUVmI0M21mdEJsNEU0TDlGSkJIWUFjMExFZkRqLTdwenZKQ3FVZm5Jc0dXOUx3RG9mcXFPX3lnSGNncEtnS2pmazBUY2NSX2dnVQ%3D%3D ( )https://www.stefanpaulgeorgi.com/subscribe/ (https://www.stefanpaulgeorgi.com/subscribe/) And make sure to hit the subscribe button NOW to get notified about new episodes the moment they're released! Show Notes 1:55 A VERY common struggle for copywriters that could be holding your career back 7:34 The thought process behind one of the MOST complex and successful VSLs ever created (they even call it the “Me-SL” because of how personalized the experience is!!) Useful resources/links Numerologist VSL https://numerologist.com/ (https://numerologist.com/) Get rid of writer's block and predictably crank out home run copy in record time with Stefan's “RMBC” copywriting course:  https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.thermbcmethod.com%2Fsp3%2F&event=video_description&v=dfsCgrQQECw&redir_token=QUFFLUhqbXdWQ0FEZGR0TVI5RUtaeHJVUWtBOFhZQXVtQXxBQ3Jtc0ttMGlsR2VIS2tQRjdtVEZUVFV6cGVja2Ffd3lHdi14dlRzRWtUa2NoTjlhRHVyLWtEV1A2Z0tLTENiUXlpb1BwaHU1SGNvMHhSaFdqU05rMExmbGZYQ25fa2prQm9qZ1RqUFBuSjVIZVhLZGdLeVYtZw%3D%3D (https://www.thermbcmethod.com/sp3/)  Justin & Stefan Talk Copy Facebook Group:   https://www.facebook.com/groups/1931560346918594 (https://www.facebook.com/groups/1931560346918594)

Join Billion-Dollar entrepreneur Stefan Georgi in Episode 44 of “The Road to a Billion”... The call-in radio show style podcast where he answers YOUR questions on mindset, business ownership, scaling funnels, copywriting, freelancing, and more! In this episode, Stefan and co-host Ed Reay team up with Chris Haddad… A master of emotional, story-driven sales copy whose words have generated hundreds of millions of dollars in the past two decades… To share golden nuggets on topics including: The ONE key emotion to focus on when writing copy, regardless of niche. A FATAL mistake many copywriters make that puts off readers instantly. Why many of the top weight loss offers on ClickBank use this same strategy for VSLs. What you need to do RUTHLESSLY to avoid a high dropout rate on your sales letter. (**for further information and timestamps, check out the “show notes” section below) How can you be the NEXT person to be featured in an episode of “The Road to a Billion” and get YOUR questions answered too?  Join Stefan's email list to get the registration link for future shows, plus lots of other updates and opportunities you won't find anywhere else.  Sign up here:https://www.stefanpaulgeorgi.com/subscribe/ ( https://www.stefanpaulgeorgi.com/subscribe/)  And make sure to hit the subscribe button NOW to get notified about new episodes the moment they're released! Show Notes 1:28 The ONE key emotion to focus on when writing copy, regardless of niche. 5:06 A FATAL mistake many copywriters make that puts off readers instantly. 5:51 Why many of the top weight loss offers on ClickBank use this same strategy for VSLs. 9:20 What you need to do RUTHLESSLY to avoid a high dropout rate on your sales letter.    Useful resources/links Get rid of writer's block and predictably crank out high-converting copy in record time with Stefan's “RMBC” copywriting course: https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.thermbcmethod.com%2Fsp3%2F&event=video_description&v=dfsCgrQQECw&redir_token=QUFFLUhqbXdWQ0FEZGR0TVI5RUtaeHJVUWtBOFhZQXVtQXxBQ3Jtc0ttMGlsR2VIS2tQRjdtVEZUVFV6cGVja2Ffd3lHdi14dlRzRWtUa2NoTjlhRHVyLWtEV1A2Z0tLTENiUXlpb1BwaHU1SGNvMHhSaFdqU05rMExmbGZYQ25fa2prQm9qZ1RqUFBuSjVIZVhLZGdLeVYtZw%3D%3D (https://www.thermbcmethod.com/sp3/) Justin & Stefan Talk Copy Facebook Group:  https://www.facebook.com/groups/1931560346918594 (https://www.facebook.com/groups/1931560346918594) 

Last week we talked about the Big Four questions you need to answer when you’re designing a new product you’d like to sell a lot of. You can also use these questions to fix a product that’s not selling very well. As I said last week, I really got a lot out of interviewing my friend and former mentoring client Chris Haddad over the last two shows. One of the things that struck me about what he said was: That he creates products exactly, or almost exactly, the way he writes sales letters and VSLs. I’ve been doing that for so long myself that I had forgotten most people don’t know about this trick. And if they know about it, they don’t do it. Then, a couple weeks ago, I did a consult for a client who wanted help planning a new product. I realized this would be the perfect opportunity to reverse-engineer what I did and share it with everyone who listens to the podcast. This is information I’ve been using for years, but frankly it’s never occurred to me to share it before. This week we’re going to drill down with seven detailed questions that really help you hone your product’s appeal. Especially after you’ve handled the Big Four questions that cover the big picture. We’re continuing from where we left off last week. If you haven’t watched or listened to that show yet, it might be worthwhile to listen to it first before you listen to this one. Now, I do a lot of copy consults for people, usually on their sales copy after they’ve got the product done and when they’re just about ready to launch. I’ve been able to help people avoid problems and also crank up higher sales with these consultations. But I would be able to help them a lot more if they brought me in at the time they were conceptualizing the product. Most people don’t do that, but one client did last week. In light of what Chris Haddad told us in one of his interviews, I took a lot of notes on my questions. I’m keeping my client’s particular answers confidential, as I always do. But as we get into the seven nitty-gritty questions this week, I’ll fill in answers for one of my products, and I’m hoping Nathan will have some experiences with his own products, or his clients’ products, early on enough in the development cycle so we can show you how this works. These questions really force you to focus on what’s important to your prospect — what’s going to grab their attention right away, and hold it. Use them correctly, and they’ll end up thinking, “Wow! This product was built just for me!”Download.

I really got a lot out of interviewing my friend and former mentoring client Chris Haddad over the last two shows. One of the things that struck me about what he said was: That he creates products exactly, or almost exactly, the way he writes sales letters and VSLs. I’ve been doing that for so long myself that I had forgotten most people don’t know about this trick. And if they know about it, they don’t do it. Then, last week, I did a consult for a client who wanted help planning a new product. I realized this would be the perfect opportunity to reverse-engineer what I did and share it with everyone who listens to the podcast. This is information I’ve been using for years, but frankly it’s never occurred to me to share it before. However, it just did occur to me, so let’s do it. If you are planning to create a new product, or fix one that isn’t very popular… then this will be valuable to you. Now, a lot of people still try to create products using the “Field of Dreams” approach. I’m referring to the Hollywood movie about baseball, which has the memorable, but financially toxic, line in it: “Build it and they will come.” Hey, even Hollywood, which lives in a magical world of its own, doesn’t entirely just build a movie and hope the audiences will come. They do test screenings of different versions of a movie to see which one audiences like better before they release a movie. But we’re not Hollywood, and especially when you’re creating a product for a particular niche, rather than a mass movie-going audience, you have access to better information than Hollywood does when they try to come up with a new movie that’s familiar, yet different. And, if the stars align, something good enough so a lot of people are willing to pay to watch it. I do consultations for people, usually on their sales copy after they’ve got the product done and when they’re just about ready to launch. I’ve been able to help people avoid problems and also crank up higher sales with these consultations. But I would be able to help them a lot more if they brought me in at the time they were conceptualizing the product. Most people don’t do that, but one client did last week. In light of what Chris Haddad told us in one of his interviews, I took a lot of notes on my questions. I’m keeping my client’s particular answers confidential, as I always do. But I’ll fill in answers for one of my products, and I’m hoping Nathan will have some experiences with his own products, or his clients products, early on enough in the development cycle so we can show you how this works. Now, when I did my consultation with my client, she found three missing things in the product she was planning. When she adds those things, I think her sales will later end up being a lot higher. There’s another thing to consider, though. If you can’t answer some of these questions in a way that directly shows what your product is, the way you have planned it, you may need to go back to the drawing board, or abandon the idea altogether. Because… while it’s possible, it’s really hard to sell people something they don’t want. In the show, we go over the Big Four Questions you really need to drill down on to get the product aligned with the prospect’s wants and needs, as well as values, mindset, and their current experience of life. This is part one of a two-part series. We’ll go over some additional important detailed questions in next week’s show.Download.

We’ve got legendary copywriter and info-products publisher Chris Haddad on the show today, and for that I am grateful. As a freelancer, he was so good that one of his clients referred to him as “moneyfingers!” We happened to be working together at the time, and I told him he should take the word and run with it. Which he has — Mr. Moneyfingers. As a marketer of his own products, Chris went way outside of the niche and managed to get himself on a national TV show with Rachel Ray. This was for his product “Text the Romance Back.” Though he really is legendary today, he was once just an under-the-radar copywriter. That was a long time ago, for sure. I bring that up only to point out he’s worked his way to where he is, and I’m hoping he can share some stories and secrets you’ll find inspiring as well as useful for wherever you are on your own path. Here are the questions we asked: 1. Chris, welcome and thanks for joining us! I’ve found people at very high levels in this business speak about your work in hushed tones, unless they have a competing product, and then their voices get a lot louder. Could you tell us how you get started on a project, and how you’ve been able to create so many winners? 2. The stories you write at the start of your scripts and letters are like nothing I’ve ever seen. You seem to get so deep into the mind of your prospects that I wonder if you use acting techniques to emotionally “become” your prospects. How do you get so in touch with the inner dialogue of the people you’re selling to? 3. I think it’s fair to say that you’re a contrarian. What are some things “everybody” says you should do in copy that you disagree with — and what do you do instead? 4. What’s the most interesting feedback you’ve gotten from customers and JV partners about your copy? 5. Your copy is so in-your-face, and Facebook doesn’t look kindly on really strong copy, in my experience. How do you work around that, or, do you simply not advertise on Facebook? 6. What advice do copywriters need to hear in 2020 that no one else is telling them?Download.

Stefan Georgi ~ Top Copywriter That's Grossed Over $1 Million  ~ Current Series ~ 100 Interviews with 100 Major Influencers   Stefan Georgi is a direct response copywriter who Individually wrote 50+ direct response marketing pieces that have grossed a combined total of nearly $700 million. Created a company that generated over $120 million in revenue for one single client in its first year. Built a health and wellness company that's grossed over $23MM in a single year. Minority owner in a sports agency with players in the NFL and MLB.  He's the inventor of the RMBC method, which is a systematic approach to writing better and more consistent sales copy in less time. He's the Co-founder of Copy Accelerator, a high end copywriting mastermind whose 100+ members generate over a billion dollars in sales.    Stefan and his partner Justin did over $1MM in a single day from a 900 person email list & 1000 member FB Group using Emotional Response Marketing. That FB group is called Justin and Stefan Talk Copy and is involved in a lot of talk in the entrepreneurial world right now.                02:06: Who is Stefan Georgi?       14:40: How Masterminds Changed His Life       30:35: The RMBC Method       46:35: How Stefan Made $1 Million In A Day       58:21: VSLs vs. Text Sales Letters  01:05:22: Where To Find Stefan     Contact Info:   https://www.stefanpaulgeorgi.com/   Website: https://www.thebusinessmethod.com/stefan-georgi Apple Podcasts: https://podcasts.apple.com/us/podcast/the-business-method-podcast/id1069958541?mt=2 Google Podcasts: https://podcasts.google.com/?feed=aHR0cHM6Ly90aGVidXNpbmVzc21ldGhvZC5wb2RiZWFuLmNvbS9mZWVkLnhtbA%3D%3D Spotify: https://open.spotify.com/show/2q8Q9t78sCL6kNkWlnV1Po    

I recently caught up with my good friend and internet marketing legend, Anik Singal. He’s the founder of Lurn.com, an e-learning platform for entrepreneurs with over 400,000 members. Anik is a master at selling with webinars. He’s been doing webinars for almost a decade and made, by my rough estimation, clost to $100 million with them. Besides nerding out on traffic, offers, and webinars, Anik and I also spoke about his entrepreneurship journey and how he got to where he is today. From struggling for 18 months to figure out “this internet marketing thing” back when he was in college... to making 7-figures a year by the time he graduated... to losing it all during the 2008/09 Great Recession and being $1.7 million in debt... to using those lessons to navigate the current recession. This is one of those podcasts you’ll want to listen to more than once. You’re going to hear cutting edge webinar sales strategies Anik reveals in public for the first time. It’s so new, they just got the data back a couple of days before we recorded our interview. You’ll Discover What Anik did to improve conversions of his Inbox Blueprint webinar by 30%… and then improve monetization by 40% [16:59] The hardest thing to do when presenting a webinar… it’s the difference between converting 5% of your audience and converting 10% [20:17] How to get 95% of your customers to buy your “upsell” without adding anything more to your offer [22:31] How to figure “what” to say in your promo – this works whether you’re writing emails, sales pages, VSLs, webinars… pretty much any time you’re trying to sell something [27:53] The #1 reason why you lose the sale on a webinar (hint: it’s got nothing to do with your webinar length, how good your copy is, the price of your product, or the bonuses you’re giving them) [34:15] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

If you'd like to try my group coaching program for 30 days for just $1, head over to https://www.workwithmitch.com/

Rob Burns helps businesses create amazing videos that sell their products. After selling his press release syndication company, Rob dove headfirst into the world of creating videos. His unique approach has helped launch tons of physical product brands and helped many companies go viral with their videos. In this episode, we chat with Rob about everything video. The style of video that he helps his clients create, work in almost any niche and any type of business. They aren't just for physical product brands. They work for any business that has something to sell, replacing the VSLs that so many people are used to seeing. Join us on this fun-filled episode while we have a blast chatting with Rob and dissecting the secrets behind why the videos he creates are so damn effective. Some Topics We Discussed Include: The best $5 Rob ever spent on Fiverr The heartbreaking reason Rob closed up his first business How Rob sold hot sauce through the mail How ads in back of magazines shaped his internet business The industry that Rob attempted to disrupt How he went from doing press releases to creating videos How to get paid for things you'd get kicked out of school for The type of video he makes now instead of VSLs Why promoting big brands is different than small brands Why you shouldn't need to convince people to buy stuff Attention spans in the 80s vs. today Why smartphones have changed video marketing The biggest mistake most people make with their videos The 3-Step formula for crafting the perfect sales video Social media video structure vs. sales video structure Who and how to infuse humor into every video The off-the-wall product ideas that Rob has lined up The hero style video and what goes into them Plus much more! Contact Rob Burns: Video Telepathy References and Links Mentioned: The EGP Letter – Get our print newsletter PR Reach Robburnsbrain on YouTube Save the Cat by Blake Snyder World’s Fittest Book by Ross Edgley Bored and Brilliant by Manoush Zomorodi

Have you ever had a numerology reading? Are you superstitious about numbers? My guest is Blair Gorman, the Founder of Numerologist.com, one of the most popular and successful numerology sites on the web. You may be wondering what numerology has to do with marketing? Whether you swear by your destiny number or not, you can definitely learn some amazing lessons about digital marketing from this show. That’s because Numerologist.com is a powerful innovator in online marketing and has been for years. They are so innovative that at one time Google used them as a case study. Blair is often miles ahead of his competitors when it comes to embracing cutting-edge techniques. He’ll be talking about interactive Video Sales Letters or VSLs, augmented reality, virtual reality, social media, how to write killer copy and most importantly, how to incorporate it all into a marketing strategy that generates impressive growth. Number 185, which is this episode’s number, in numerology is all about professional success, material abundance and new beginnings. Keep tuned in because this episode might be your lucky number.

On this episode of the Geniuses Of Copywriting podcast - one of the best copywriters around Stefan Georgi joins us for a very special episode. If you haven't heard of him - go look at the top health offer VSLs on ClickBank - most of them are his amazing work. On today's show: - Stefan pulls back the curtain on his ENTIRE sales letter formula - How to write SUPER FAST copy that still CONVERTS - Secrets of wallet-crushing copy revealed For the full transcript & resources go to https://geniusesofcopywriting.com/stefan-georgi

Jon Benson is the Godfather of Video Sales Letter (VSL). He created the Sellerator in 2007 which is said to be the the world’s first software-driven VSL copywriting system. Sellerator became the #1 copywriting course online till date. A decade after, he gave birth to Email CopyPro. Similar to Sellerator, this software also does the same with VSLs but it’s more focused on content marketing using emails. These softwares were released to help marketers without copywriting expertise level up their content and promotions. On today’s episode, Jon tells us about his new baby -- The Email CopyPro and why you should check it out immediately. He also reveals where he gets his awesome content ideas and copywriting inspiration. Lastly sharing his other unknown passions, outside copywriting.

Mike Filsaime is a Digital Marketer, Author, Speaker, Software Developer, Online Marketing Educator, and Marketing Consultant. He is also CEO at GrooveKart, owner of Conversion Brands and you can find him at MikeFilsaime.com. Mike was the co-founder of companies such as Kartra, WebinarJam, EverWebinar, and Marketers Cruise. He has launched and sold many multi-million-dollar brands and the companies he has founded have done over $75 Million in Revenue. No one knows creating and launching quality software brands and online business better than Mike Filsaime. Listen to Mike as he dissects what a perfect offer is and how to sell to customers the right way. His examples and methods for crafting bullet points, sales copy, VSLs and sales pages will be of massive valuable to you for running your business in a modern world. Get the resources, links, and show notes from this episode with Mike Filsaime by going to www.superfunnel.com/s1e5

Susan Berkley is a top voice-over artist and telephone voice for AT&T, Citibank and many others. An internationally known communications expert, she’s the author of Speak To Influence: How To Unlock The Hidden Power Of Your Voice and her latest book, The Persuasion Code. She is president and founder of The Great Voice Company in Englewood Cliffs, New Jersey. She provides leadership training in persuasive speaking techniques for business and sales professionals worldwide, and works with top marketers to help them optimize the voices on their VSLs, achieving conversion lifts of as high as 20%. A frequent media guest, she has been featured on ABC News, CNBC, MSNBC, and in The NY Times, The LA Times and Business Week. Susan spent 15 years in broadcasting as a radio personality, including a stint as traffic reporter on The Howard Stern Show. Resources Speak to Influence (official site) Speak to Influence: How to Unlock the Hidden Power of Your Voice (book) Voice Over Secrets Exposed: How To Make Big Money With Your Speaking Voice (Without Leaving Your Home) (book)

When you are creating content, whether for ads, sales pages or your blog, you need to get this one word right, or else your efforts may totally miss and your visitors will bounce. The good news, when you get this right, your visitors will consume more of your content and feel a deeper connection with you more quickly. This is important for every level of your content marketing campaigns. From your blog content and videos to your social media content and ultimately your VSLs and sales letters. Stick around to the end of this video to get a bonus... Which is the second most important word in marketing. By simply incorporating these two words into your copy, you can expect greater conversions and more time being spent with your content from your audience!

For the 58th episode of The Copywriter Club Podcast, Kira Hug and Rob Marsh sit down to talk with financial copywriter, Jake Hoffberg about all kinds of things related to writing copy in the financial niche, including: •  his first exposure to direct response and how he got into internet marketing •  how he was rejected by every division of Agora but one before he landed his first project •  the terrible cold email pitch template he used (we share it, don’t use it) •  his contrarian “I want to make money” path to copywriting •  the kinds of projects he willingly took on just to get started •  how he leveraged his new relationships into more jobs and more clients •  the real value that copywriters provide their clients (it’s not writing copy) •  the process for pitching new ideas and getting the next project, and •  how to double your income in 6 months Plus we also asked for his thoughts about getting royalties, which clients will pay them, and how to structure royalties the right way and he shared the advice he give other writers about how to get into financial copywriting... hint: don’t think you should start at the top. All that and more is in this money-packed episode (not literally). To hear it all, click the play button below, or scroll down for a full transcript. The people and stuff we mentioned on the show: Sponsor: AirStory Eban Pagan Jeff Walker Agora Financial Motley Fool Dent Research Sale of a Lifetime Freelance Financial Copywriter Group JakeHoffberg.com Kira’s website Rob’s website The Copywriter Club Facebook Group Intro: Content (for now) Outro: Gravity Full Transcript: The Copywriter Club Podcast is sponsored by Airstory, the writing platform for professional writers who want to get more done in half the time. Learn more at Airstory.co/club. Rob: What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes, and their habits, then steal and idea or two to inspire your own work? That’s what Kira and I do every week at the Copywriter Club Podcast. Kira: You’re invited to join the Club for episode 58, as we chat with financial copywriter Jake Hoffberg about his path to becoming a copywriter and choosing the financial niche, writing long-form sales pages and VSLs, what a new writer should do today to break into financial copywriting, and advertising to the affluent. -- Rob: Welcome, Jake! Jake: Thank you for having me! Kira: Yeah, it’s great to have you here. Rob: We’re excited to learn a little bit more about you and your niche and how it all came about, which is probably a good place to start. Let’s talk about your story and how you became a copywriter. Jake: Sure. So, I guess the story probably actually starts in 2008... 2009... and I had a copy of Eban Pagan’s Get Altitude Training—I forget how I got it, but I did—and that was really my first exposure to direct response. This whole world of people that were making money on the internet and running these virtual businesses and putting boards together and getting paid and I just—I thought that was fascinating. I was in direct sales at the time and I was knocking on doors and doing it the hard way and man, it was just so awesome sounding. So I probably spent the next five, six, seven years on and off trying to get into internet marketing and figure out how to run an info-product business and kinda went down that rabbit hole for a long time and tried a lot of things that did not work over the years. This is all while I was doing sales, and switched sales jobs a couple times, and think it was two years ago—something like that—it was July of 2015—I was running a consulting business and I had that moment that everyone has at some point in their life where they’re just like, F it! I’m done with this! I’m tired of this crap! And I had a not so friendly conversation with my boss,

What's the definition of "passive income?" It's when you don't have to work and you still make money. Is passive income possible? According to all the VSLs and Gurus - it's the easiest thing in the world to attain (if you know their secrets lol!). But according to my experience - passive income doesn't exist. But there's something I call "near-passive" income. And it's the next best thing!

What's the definition of "passive income?" It's when you don't have to work and you still make money. Is passive income possible? According to all the VSLs and Gurus - it's the easiest thing in the world to attain (if you know their secrets lol!). But according to my experience - passive income doesn't exist. But there's something I call "near-passive" income. And it's the next best thing!

Direct response copywriter and video sales letter expert, Valentina Volcinschi, is in the house for episode 51 of The Copywriter Club Podcast. Kira and Rob ask her about how she became a direct response copywriter and how she developed her skills—she’s written a ton of successful promotions including one that pulled in $7 million in 5 months and saved a company that was headed toward bankruptcy. She also talks about... •  how musician Jack White landed her a job in direct response •  the “secret” 1000-page book that helped launch her career •  how she injects emotion into her copy •  her “puzzle structure” for sales pages •  how to get started working in the survival niche •  the biggest differences between sales pages and VSLs •  the EPW writing process that you probably use but don’t know it •  how she researches for her assignments Plus Valentina goes deep on how feeling your customer’s pain can make all the difference in a sales message and how she entertains with her copy (she looks for wacky characters). We also asked her what she charges for sales pages, emails and VSLS and her advice for new direct response copywriters. As usual, lots of good ideas and advice.  Click the play button below to listen, or scroll down for a full transcript. The people and stuff we mentioned on the show: Sponsor: AirStory Jack White Madonna The Ultimate Desktop Copy Coach (no longer available) Ry Schwartz Daniel Sanchez Copy School Ben Settle Valentina’s website Kira’s website Rob’s website The Copywriter Club Facebook Group Intro: Content (for now) Outro: Gravity Full Transcript: The Copywriter Club Podcast is sponsored by Airstory, the writing platform for professional writers who want to get more done in half the time. Learn more at Airstory.co/club. Rob: What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That’s what Kira and I do every week at The Copywriter Club Podcast. Kira: You’re invited to join the club for episode 51 as we chat with copywriter Valentina Volcinschi about entertaining your customers with your copy, writing with emotion, video sales letters, and what it takes to break through in hypercompetitive markets like survival, health, and sass. Rob: Hey, Kira. Hey, Valentina. Valentina: Hi, guys. How you doing? Kira: Welcome. Thanks for joining us. Valentina: Thank you for inviting me. Kira: A good place to start, Valentina, is just with your story, how you ended up as a direct response copywriter working on VSLs and even in the survival market. How did you get there? Valentina: Well, it’s quite a funny story because I actually owe my debut in direct response copywriting to Jack White from The White Stripes and The Dead Weather. Rob: Okay. This sounds like a good story. Valentina: Yeah, kind of. I started as an agency copywriter. I worked at a local agency for a couple of years, but then I had to switch cities. I moved to another city, so I had to look for a job. I found an internship as a direct response copywriter and I was like, “What is that? I had never heard about that before.” I read about it. I found it very interesting and I thought that is a very good opportunity to learn something new. What I did was apply to that copywriting internship. What I didn’t know was that the person in charge of the applications was the secretary of the company. What she did was check every single person who applied on Facebook to see if they have the same taste in music as her because she had no girls on the team. There are only guys and no one there to, I don’t know, share a common interest with her. She looked at my Facebook page and she saw that I had liked Jack White’s page. She was like, “This girl, I want this girl on my team.” Yes. She went to her boss and she oversold me on the whole thing.

Model your facebook advertising and your marketing funnel on what works for your competitors with these 3 tools. Doing competitive research is the key to creating an advertising campaign that converts. Plus you can understand more about your unique mechanism and your big idea when you dig into what your competitors are doing! The goal when spying on your competition's facebook ads and marketing funnels, or funnel hacking them, is to understand what is working now and to go even deeper and figure out 'why' they are doing what they are doing!!! Too many people think that swipe files are designed to be a shortcut to ad copy but really it is an opportunity to peer inside of the mind of a great marketer and understand what they know to be true of their target market's needs/wants/desires. Eugene Schwartz said that great copy is not written it is assembled... This allows you to look inside of the different copy blocks your competitors and the best marketers in the world are using to hook persuade their audience. This video starts out from the theoretical standpoint of how to use your personal Facebook account on your cell phone to track your competitors directly. Nothing beats this level of hand-to-hand combat and competition research! When you see the same headline being used on their site, their ads for months on end, you know that is a winner for them and you will understand how you can add your own unique mechanism to it or USP to the marketplace to build on what works to come up with something that elevates your brand/product above the competition. Then we jump on the computer and look at the 3 websites that I use to reverse engineer my competitors' facebook ad campaigns. Generally, when I am digging into this kind of research, I will spend hours upon hours going through their funnel, buying their products, recording their sales videos, even having their VSLs transcribed sometimes, to have that copy on hand. I study the copywriting and marketing material of the greats, like Dan Kennedy, Frank Kern, Mike Dillard, Eben Pagan, Jay Abraham, Brendon Burchard and more...  I don't only geek out on the headlines and the words or copy blocks themselves, but also on the funnel design, the 'hook' they use, their leads, their 'Big Idea', their unique mechanisms, etc. It becomes a 'treasure hunt' to me to find these components and this is when I have my 'ah ha' moments that click together why they are doing what they are doing, why the market is responding to it and from that realization, I can synthesize how to bring that kind of approach for my target market. You can do this too, but you have to become a true student of marketing, and not a 'quick hit' opportunity seeker.