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No episódio de hoje do Kiwicast, recebemos Miguel Chacra pela segunda vez. Desta vez com uma operação completamente diferente da que ele apresentou no primeiro episódio.A história começa aos 14 anos. Começou a fazer vendas online na adolescência e usava os trocados que ganhava como afiliado para sair para as festas. Aos 15 fez a primeira venda. Passou 6 a 7 anos com resultados medíocres antes de qualquer coisa funcionar de verdade.Largou a faculdade para apostar tudo no digital. Se endividou. Voltou para a casa dos avós. Começou do zero prestando serviços, fazendo tudo: gestor de tráfego, copywriter, suporte de email. Até criar o primeiro produto que deu certo.De lá para cá, mais de R$15 milhões faturados. Mais de R$10 milhões só com VSLs. E então tomou uma decisão que poucos tomam: parou o low ticket, parou as VSLs e criou uma metodologia própria chamada Lançamentos Diários, vendendo produtos de R$1.000 a R$5.000 no perpétuocom margem de lançamento e previsibilidade de perpétuo.No Kiwicast, ele falou sobre:● Como saiu da casa dos avós endividado para R$15 milhões no digital● O que fez as VSLs faturarem R$10 milhões e por que parou de rodar● Como funcionam os Lançamentos Diários e por que substituem o low ticket● Por que produtos baratos estão destruindo a margem de quem opera no digital● O que está acabando em 2026 e que muita gente ainda insiste em fazerAprenda com quem vive o mercado digital na prática.Dá o play e deixe nos comentários qual foi o melhor insight que você tirou do episódio.Nosso Instagram é @Kiwify
Jon Benson, founder and CEO of BNSN, joins the podcast to talk about his path from writing the “Fit Over 40” book to becoming a leading direct-response copywriter and building AI tools for copywriting. Benson explains why video sales letters (VSLs) are effective, combining voice and text, narrative, and emotional pain points to reduce skepticism and improve message retention. He describes how his software BNSN generates higher-quality copy than generic chatbots by training on strong examples and running multiple rewriting passes to remove common AI artifacts. Benson argues B2B marketers should write to one person, focus on relieving the buyer's pain rather than company features, and use tactics like strong subject lines and PS sections in emails. About BNSN BNSN.AI is an AI-powered copywriting platform built for small business owners to create high-converting ads, emails, and sales pages in minutes. It is trained on proven, high-performing marketing campaigns and designed to simplify the process of writing persuasive copy through promptless AI tools and built-in marketing frameworks. About Jon Benson Jon BENSON is a copywriter, entrepreneur, and AI pioneer whose work has quietly shaped how the world buys things online. Best known as the inventor of the Video Sales Letter, the format that became the backbone of modern digital marketing, he has spent decades writing words that move people to act—not through manipulation, but through what he calls “ethical persuasion.” In 2010, Jon turned his attention to copywriting software, becoming one of the earliest pioneers at the intersection of AI and sales copy. That work eventually evolved into BNSN, a platform trained exclusively on high-converting marketing campaigns and built for small business owners who sell good things to good people. BNSN reflects Jon's core belief that the human element of business—community, coaching, and genuine connection—separates sustainable success from a flash in the pan. Time Stamps 00:00 Welcome and Introductions 02:22 Nontechnical AI Builder 05:33 Why VSLs Convert 08:28 Narrative and Pain 12:14 Customers and Big Ideas 16:31 Beating AI Slop 20:38 Fixing B2B Copy 25:16 Email Subject and PS 27:40 Career Advice on AI 31:58 Resources and Wrap Up Quotes “There's no such thing as selling to a business. It doesn't exist. You're selling to a person at a business.” Jon Benson, CEO at BNSN. “If you don't speak to the pain of your prospect, you're not ever going to make them feel like they're seen, heard, or understood.” Jon Benson, CEO at BNSN. Follow Jon: Jon Benson on LinkedIn: https://www.linkedin.com/in/jonbenson Jon Benson on Instagram: https://www.instagram.com/itsjonbenson/ Jon Benson on X: https://x.com/itsjonbenson Jon Benson on Facebook: https://www.facebook.com/itsjonbenson Jon Benson on YouTube: https://www.youtube.com/channel/UCPDvmgurd-rym4pyPjviIuw BNSN website: https://bnsn.ai/ Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/ If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
In this episode, Igor makes the case against the gazillion-tool model that's quietly draining your time and your bank account, and shares what he built instead. A single AI super assistant running on Manos that builds apps, writes funnels, hacks competitors' VSLs, manages his team, handles podcast outreach, and books date nights with Anastasia. All from one interface. All without code, design skills, or an MBA. The future of running an online business is simpler than anything we've had before. This episode shows you what that actually looks like in practice.
In this episode, Igor makes the case against the gazillion-tool model that's quietly draining your time and your bank account, and shares what he built instead. A single AI super assistant running on Manos that builds apps, writes funnels, hacks competitors' VSLs, manages his team, handles podcast outreach, and books date nights with Anastasia. All from one interface. All without code, design skills, or an MBA. The future of running an online business is simpler than anything we've had before. This episode shows you what that actually looks like in practice.
Grab free resource here: https://t.co/QyzZzPY7uAMax, founder of WellCopy, runs one of the fastest-growing email and SMS marketing agencies in the e-commerce space — 130+ retainer clients, 70 employees, and a jump from $30K/month to $500K/month in 24 months. He's 23.Jordan sits down with Max to break down exactly how he's doing it — before he hits eight figures — so you can steal what's working.What we cover:— The founder QC system: why Max personally reviews thousands of emails every week and why pulling back too early kills culture before it scales— Talent acquisition at the mid-seven-figure bottleneck: internal recruiters, employee referral programs with tiered incentives, and VSLs for every open role— The 10-80-10 rule for delegating without losing standards— How WellCopy grew from $3.2K to $5.8K average monthly retainer — and why every dollar of that increase is pure margin— Building roles around your people instead of forcing people into roles— Running a month-long waitlist with zero paid ads— Launching a done-with-you coaching program that sold out in 24 hoursThe bottom line: Max's unfair advantage isn't demand — it's standards. And he built those standards by never fully letting go of the work.If you're running a service agency between $1M–$5M and want to build the operational foundation to actually hit eight figures, that's exactly what we work on at 8figureagency.co.Follow Max: Twitter @maxwellcopy | Instagram @wellcopymax | wellcopy.net
Scott Steehn spent three years in the marketing department of AT&T. After being challenged to do an open-mic night at the local comedy club, he was bitten by the standup bug. He soon left the corporate world for a career in standup that would eventually take him to all 50 states, seven foreign countries, and a handful of national TV appearances. Continuing working on comedy and writing projects, he was offered a staff writer position on the "Dilbert" show on the UPN network. Scott has worked on everything from emails and landing pages to VSLs and blog posts for a variety of businesses. Though sports and sports betting make up most of his work now he continues to do projects for companies that run the gamut from health care to lawn service. The bug has never left as Scott is getting back into stand-up.
Most entrepreneurs are dabbling with AI right now… testing prompts, playing with tools, maybe even writing a few emails with it. But what I've realized over the last year is this: AI isn't just a productivity hack. It's a force multiplier. And if you learn how to feed it the right context and guide it the right way, it can become the most powerful copywriter, funnel builder, and marketing assistant you've ever had. In this episode, I'm recording from my sauna (yes, really) and pulling back the curtain on how I've been using AI behind the scenes to write long-form VSLs, build entire challenge funnels, craft 100+ email sequences in hours, and even script full webinars in a single afternoon. I share the exact shift that changed everything for me - from asking AI to “write me a VSL” (and getting garbage) to building a process that produces scripts as good as, or better than, what I could write myself. The result? Some of the highest-converting funnels of my entire career. If you've been wondering whether AI is just hype - or the biggest opportunity of our lifetime - this episode will open your eyes to what's actually possible right now. Key Highlights: ◼️The "500 words of context for every 1 word of output" rule that transformed the quality of my AI-written VSLs ◼️How I wrote three 50-page VSLs in a single day, and why they're performing at the highest level of my career ◼️The funnel-hacking + AI framework I used to reverse-engineer multiple 8-figure challenges and rebuild them in hours ◼️How we used AI-assisted emails, ads, and scripts to create our highest-converting funnel ever ◼️Why I believe the next billion-dollar companies will be run by tiny teams (or even one person) leveraging AI correctly The game has changed. The speed of creation, the volume of output, and the leverage we now have as entrepreneurs is unlike anything I've seen in over two decades online. The old way of building companies - with massive teams, long timelines, and slow execution - is disappearing. The entrepreneurs who learn how to think, build, and market with AI won't just keep up… they'll dominate. And if you're willing to dive in and master it, you might just find that your next breakthrough is only one prompt away. ◼️If you've got a product, offer, service… or idea… I'll show you how to sell it (the RIGHT way) Register for my next event → https://sellingonline.com/podcast ◼️Still don't have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices
Most businesses don't stall because the product is bad. They stall because the architecture can't handle scale. In Part Two of this live Scaling Online Q&A, I go deeper into the structural shifts that turn a working funnel into a scalable machine. This episode is a behind-the-scenes look at how I think through bottlenecks in real time - when webinars flop, when ad costs spike, when only 1% of visitors book a call, or when organic momentum is the only thing holding a funnel together. We talk VSL strategy, certification positioning, SaaS trials, bridge pages, continuity layers, and how to engineer predictable growth instead of riding emotional launch cycles. Key Highlights: ◼️Why certification often outsells coaching - and how to reposition your offer for career-driven buyers ◼️The difference between a Level 1 opportunity and a Level 10 opportunity (and why picking wrong caps your income) ◼️How to fix a funnel when only 1% of visitors book a call (and the exact VSL strategy I use) ◼️Why ad costs always rise over time - and how new angles and new VSLs reset your CPA ◼️How to structure SaaS webinars so prospects use the product live instead of just watching a demo ◼️How to scale paid workshops without depending on high-intensity organic pushes ◼️The real role of AI in writing, testing, and mass-producing new creative at speed This episode is about business architecture. It's about understanding that scale isn't luck - it's structure. When something stops converting, the answer isn't panic. It's new messaging, new angles, new front-end positioning, and smarter leverage. If part one was about identifying bottlenecks, part two is about redesigning the machine. ◼️If you've got a product, offer, service… or idea… I'll show you how to sell it (the RIGHT way) Register for my next event → https://sellingonline.com/podcast ◼️Still don't have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices
Richard McGirr interviews Matt Drouin about what actually makes paid ads work for high-ticket offers—and why most people fail when they try to bolt ads onto capital raising without the right infrastructure. Matt breaks down the core “go/no-go” checklist (starting with a crystal-clear offer), choosing the right channel for your ICP (Meta for older, Facebook-group-heavy investors), and why your CRM, follow-up, and speed-to-lead matter as much as the ads themselves. They dig into lead-quality filtering (conditional logic on lead forms), training your pixel with the right conversion signals, and how to think about creative/VSLs, proof, and ad fatigue. Matt's biggest takeaway: stop DIY-ing it blindly—hire experienced help, because paid is a different beast than organic. Matt DrouinCurrent role: Partner, OakGrove Companies; Go Bigger Sooner Based in: Rochester, New York Say hi to them at: Website: http://www.oakgrovecompanies.com Instagram: https://www.instagram.com/mattmdrouin/ Linkedin: https://www.linkedin.com/in/matthew-drouin-b298b59/ Facebook: https://www.facebook.com/matthew.drouin.50 YouTube Channel: https://www.youtube.com/channel/UCCaKfIhzGtUH76cxgIofZwA?sub_confirmation=1 Facebook Group: Go Big! Live Real Estate Investors Group: https://www.facebook.com/groups/2297121873782562 Podcast Link: https://podcasts.apple.com/us/podcast/go-big-live-podcast/id1678794709 Visit bestevercrypto.com today to get started and earn up to $2,500 in bonus crypto. Try QUO for free PLUS get 20% off your first 6 months when you go to quo.com/BESTEVER Join us at Best Ever Conference 2026! Find more info at: https://www.besteverconference.com/ Join the Best Ever Community The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It's free to join, but you must apply and meet the criteria. Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at www.bestevercommunity.com Podcast production done by Outlier Audio Learn more about your ad choices. Visit megaphone.fm/adchoices
I want you to listen to this episode of The Russell Brunson Show with a different level of awareness. This is not just a breakdown of a video sales letter or a history lesson. It is the story of how persuasion actually works, where it came from, and why almost everything you see in marketing, politics, and media today traces back to a single hidden lineage. This episode walks through the uncomfortable truth behind influence and why understanding it is no longer optional if you want to build, sell, or lead in a world driven by attention. Key Highlights: ◼️How Sigmund Freud uncovered the unconscious drivers of human behavior and why those discoveries terrified him when they were used at scale ◼️How Edward Bernays weaponized Freud's work, shifted advertising from logic to emotion, and created modern propaganda through desire and identity ◼️Why Bernays believed democracy required manipulation and how his book Propaganda openly explains the engineering of consent ◼️How Dan Kennedy took Bernays' ideas even deeper, refining persuasion into systems that influence high level decision makers, not just the masses ◼️Why these same psychological frameworks still drive webinars, VSLs, funnels, and buying behavior today, whether people realize it or not The reason this matters is simple. These tools exist. They have shaped the last century of buying, believing, and behaving. You can either stay unaware and be influenced by them, or you can understand how they work and choose how to use them ethically in your own business. This episode is about pulling back the curtain so you can finally see the system behind persuasion and decide what role you want to play inside it. ◼️If you want to watch the full Bernays presentation I reference in this episode, you can find it here: https://secretsofpropaganda.com◼️And if you want access to the event I mention at the end, including the Propaganda book bonus, the link shared in the episode is: https://secretsofpropaganda.com/buy ◼️If you've got a product, offer, service… or idea… I'll show you how to sell it (the RIGHT way) Register for my next event → https://sellingonline.com/podcast ◼️Still don't have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices
If you're nervous when you fire up the camera, I'm going to share a piece of advice Dan Martell gave me three years ago that I absolutely did not want to hear: go live for 30 days in a row. I was terrified of video—I could write great scripts, set up the tech perfectly, get the lighting and mic just right, then hit record and completely blank. Stage fright. So when Dan told me to go live with no retakes, no edits, where if I look dumb I'm stuck with it? That was the LAST thing I wanted. But I did it anyway. And I credit that exercise for paving the way for the hundreds of videos I've created since—YouTube every week for two and a half years, LinkedIn, Instagram, webinars, VSLs, you name it. This episode breaks down why it works: (1) it eliminates excuses and procrastination—I couldn't waste time buying new lights or tweaking camera angles, I had to go live by end of day even if it was just my iPhone, (2) it's forced exposure therapy that builds tolerance to your fear, and (3) it compresses learning—30 videos in 30 days versus taking 60 weeks to publish 30 videos spreads that learning over a year. I was surprised how supportive people were, and I even got a client from it. But don't expect applause or followers—the real ROI is internal. Your only goal is to finish. Fire up a live right now, announce you're doing 30 days, and that's your first video done.//Welcome to Repeatable Revenue, hosted by strategic growth advisor , Ray J. Green.About Ray:→ Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where he doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.→ Former CEO operator for several investor groups where he led turnarounds of recently acquired small businesses.→ Current founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.com→ Current Sales & Sales Management Expert in Residence at the world's largest IT business mastermind.→ Current Managing Partner of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.com//Follow Ray on:YouTube | LinkedIn | Facebook | Twitter | Instagram
Most funnels don't fail quietly. They drain your time. Your energy. And your belief that this shit can actually work. So I tested every (yes, every) funnel so you don't have to. VSLs. Webinars. Challenges. Tripwires. Quiz funnels. DM scripts. All of it. It took me nine months, and more money than I care to admit. And here's the truth no one wants to say out loud: Most funnels suck. Unless you're already internet famous… Have a massive following… Or host a podcast with Tim Ferriss… Almost any funnel can work. But what about the rest of us? What if you're just a damn good coach who wants great clients consistently? Without living inside content calendars, DMs, or ad dashboards? That's what this video is about. In this episode, I break down the one funnel that beat everything else every single time, because it's: • Simple • Clean • Built on trust (not hype) • Scales without big ad budgets • Works even with a small or nonexistent audience We talk about why: • Followers don't equal buyers • Daily content farms lead to burnout, not scale • DM closing repels high-trust clients • Most funnels fail because the market doesn't believe anymore And what actually works instead. I call it the Trust Engine. It's the highest-converting system we've ever tested and we've installed it in 200+ coaching businesses across niches. Health. Business. Relationships. Agencies. Service pros. Same result. Because it's built on three things: 1. A strong, obvious offer 2. Smart nurture that builds trust before the call 3. A clean sales process with zero pressure No "only 3 spots left" bullshit. Just a system that helps serious buyers make serious decisions. And this isn't theory. We've helped: • Coaches go from $32k → $108k/month in 90 days • Coaches hit $240k in a quarter after years of funnel hopping • Coaches with zero audience book 21 calls in 10 days and close $40k If your business feels noisy… If your funnel isn't converting… If you're doing too much for too little return… This episode will save you months of wasted effort. —— In this video: 00:00 — I tested every funnel so you don't have to 00:35 — Why most funnels fail 01:05 — The myth of massive followings 01:40 — Why daily content leads to burnout 02:15 — The DM closing lie 02:50 — What actually works: the Trust Engine 03:20 — Why trust beats tactics 03:55 — The 3 pillars of a high-converting funnel 04:30 — Why your offer matters more than the funnel 05:05 — Smart nurture vs pressure selling 05:40 — Clean sales with zero gimmicks 06:10 — Real client results (across niches) 07:00 — Why most funnels fail in today's market 07:40 — Engineering trust at scale 08:20 — Finding the choke point in your business 08:55 — Stay in your zone of genius 09:35 — What to do next —— If this is our first time meeting, hey
Travis catches up with his old friend Todd Lamb, founder of Pure Life Organics, a wellness brand that has generated over $100 million in gross revenue through direct response and DTC e‑commerce. Coming from nearly 20 years in policing—including K‑9, undercover surveillance, and leading a tactical team—Todd shares how a backyard “redneck margarita maker” on eBay pulled him into the online world, and how he navigated the evolution from info products and VSLs to a durable, compliant brand with repeat buyers and lean operations. On this episode we talk about: Todd's path from young dad to military, commercial diving, policing, and eventually leading a SWAT (tactical) team before retiring into entrepreneurship The first spark: building a DIY margarita machine, selling the plans on eBay in 2003, and realizing the internet could be a real business engine Launching fitness and jiu-jitsu funnels, the breakout success of Alpha and flat-belly tea, and the shift from all-affiliate direct response to owning the traffic and the brand The difference between direct response and e‑commerce—emotional VSLs versus longer-tail, brand-led journeys—and what that means for refunds, customer quality, and compliance Why Todd transitioned early into e‑com, how affiliate abuse blew up his domain reputation, and what it took to rebuild as a white-glove, exit-ready brand run lean by a small, trusted team Top 3 Takeaways A “safe” career and lack of entrepreneurial pedigree do not disqualify you; Todd built a nine-figure track record starting as a young dad in the military and then a career cop who experimented online in his spare time. Direct response can scale fast, but it comes with higher refunds, compliance risk, volatile affiliate traffic, and brand damage; shifting to thoughtful e‑commerce with strong customer experience creates long-term value and optionality for exit. Building lean with people you trust, focusing on LTV, repeat customers, and careful email practices turns a cash-flow machine into an asset that works whether or not you ever decide to sell. Notable Quotes "No house with a swimming pool is complete without a margarita maker—and that little eBay experiment made me realize what was possible online." "Direct response is like turning a stranger into a buyer in one emotional shot; e‑com is a longer, more elegant and thoughtful journey." "We stopped emailing for everyone else's offers; we only promote our own products because we want our customers to trust that when we show up, it's actually for their benefit." Connect with Todd Lamb: Website (Brand): https://purelifeorganics.com/ Personal Instagram: https://www.instagram.com/followtoddlamb/?hl=en ✖️✖️✖️✖️
Muchos entrenadores dicen: “Yo no quiero vender, quiero que me compren”. Pero si no entiendes qué es realmente el marketing, eso nunca va a pasar. En este episodio te explicamos qué es el marketing de verdad y por qué es la base de cualquier negocio sólido. No hablamos de VSLs, ni de anuncios ni de reels. Hablamos de posicionamiento, de mensaje, de valores y de cómo hacer que tu marca conecte con las personas correctas.Descubrirás el error más común que cometen la mayoría de entrenadores, cómo definir las ideas por las que quieres ser recordado y por qué tener un método con nombre propio puede cambiar por completo cómo el mercado te percibe.Conviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/vivir-del-entrenamiento-online--4250882/support.
The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstartWhat's up, Rock Nation! Today we're joined by Sabri Suby. He's a serial entrepreneur, Shark Tank investor, and founder of King Kong, the digital agency that's generated over $7.8 billion in sales for clients.In this ep, Sabri breaks down the psychology behind brands people obsess over: why scarcity and friction actually make your product more desirable, why the first sale should start a relationship (not end it), and how premium positioning attracts better clients with less stress. We dive into cult-like brand building, the mistakes that keep most businesses broke, and how to craft offers so powerful that customers beg to pay you.If you want to stop selling like everyone else, learn the blueprint luxury brands use to command premium pricing, and build a brand that customers line up for, this episode is your exact playbook.Check out Sabri here:https://www.youtube.com/ @SabriSubyOfficial https://www.instagram.com/sabrisuby/SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportJoin our Discord! https://discord.gg/xgEAzkqAvsKostas' Lightroom Presetshttps://www.kostasgarcia.com/store-1/p/kglightroompresetsgreeceCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.the505podcast.com/BFIGGYSFXPACKTimestamps: 0:00 - Trailer1:15 - What Luxury Brands Know About Buyer Psychology2:18 - Lessons Small Businesses Can Steal from Rolex & Louis Vuitton5:54 - Designing a Premium Customer Experience8:39 - Why Showmanship Creates Loyalty10:37 - Learning from Luxury Hotels & Concierge Services12:20 - The Difference Between Cheap Clients and Premium Clients14:36 - Artlist15:28 - Do Waitlists Still Work in 2025?17:58 - Sales as Seduction & Playing Hard to Get19:37 - $2K Gyms and the Power of Environment22:24 - Information Asymmetry: How Luxury Brands Control the Sale24:43 - Why Higher Prices Need More Friction27:54 - Qualifying Buyers and Saying No to Clients30:59 - Personal Brand Kickstart31:23 - Why Your First Product Should Be Free33:20 - Building a Product Suite Around One Problem34:29 - Scaling Pains: Leadership and Fulfillment at 100+ Employees37:52 - How to Inject Vision and Energy into Your Team41:13 - Sell What They Want, Give What They Need45:14 - Funnels That Actually Work in 202549:00 - The Future of VSLs in an AI World51:18 - Sabri's Content Flywheel Strategy53:56 - Paid Ads Metrics That Matter55:56 - Building a Customer Journey that Converts58:46 - Why Most Agencies Stay Small1:02:32 - The Moral Obligation to Sell if You're the Best1:06:28 - Copywriting: It's Not How You Say It, It's What You Say1:08:19 - Why Scarcity and Friction Increase Desire1:11:20 - Selling the Dream vs. Selling the Work1:16:46 - How to Make Customers Beg to Buy1:20:56 - Shark Tank1:26:02 - The Economics of High-Ticket Offers1:29:40 - Sabri on Organic Content vs. Ads1:35:25 - Why Status Is the Ultimate Currency1:40:59 - Consulting for 5051:47:49 - Advice to Your 18-Year-Old SelfIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/
If your outbound is optimised for meetings, not conversations, you're burning cash and trust.We sit down with Joey Gilkey (CEO, Titan X) and Adem Manderovic (Closed Circuit Selling, CRO School) to rebuild B2B outbound so it actually drives revenue. We unpack why the SDR-AE factory failed, how to get 25% connect rates, and how to use first-party signals to guide timing, ads, and follow up.Joey shows why he pays SDRs to create completed conversations and rigorous disposition buckets. Adem explains cataloguing and channel validation so marketing stops guessing and starts planning around real timing. We dig into audience activation using opt-in texts and VSLs, and why “buyer intent” data isn't the shortcut you think it is.Tune in and learn:+ A practical B2B outbound strategy built on conversations and 6 disposition buckets+ Why the SDR-AE model and Predictable Revenue broke outbound (and what replaces it)+ Why pipeline coverage and meeting quotas mislead teams, and what to measure insteadThis is a must-watch if you're a B2B revenue leader. Stop chasing low-value meetings and start engineering high-value conversations that inform ads, timing, and deals.-----------------------------------------------------
Book your FREE Business Audit Call Now: https://www.7fss.com/book-a-callusy7mfsi?htrafficsource=youtube&el=vslflopyoutubeWant a FREE copy of our 5C Million Dollar Content & Ads Course - Click here : https://www.charlieslivetraining.com/7fss-4c?el=vslflopyoutube&htrafficsource=youtubeConnect With Me On Other Platforms:Instagram: @charliejohnsonfitnesshttps://www.instagram.com/charliejohnsonfitness/Instagram: @sevenfigurescalingsystemshttps://www.instagram.com/sevenfigurescalingsystems/Podcast: The Charlie Johnson Showhttps://podcasts.apple.com/ae/podcast/physically-jacked-financially-stacked/id1671480628LinkedIn : Charlie Johnsonhttps://www.linkedin.com/in/charlie-johnson-fitness/Book your FREE Business Audit Call Now: https://www.7fss.com/7fss-vsl-yt?htrafficsource=youtube&el=Want a FREE copy of our 4C Million Dollar Content & Ads Course - Click here : https://charlieslivetraining.com/4cmain?htrafficsource=youtube&el=Connect With Me On Other Platforms:Instagram: @charliejohnsonfitnesshttps://www.instagram.com/charliejohnsonfitness/Instagram: @sevenfigurescalingsystemshttps://www.instagram.com/sevenfigurescalingsystems/Podcast: The Charlie Johnson Showhttps://podcasts.apple.com/ae/podcast/physically-jacked-financially-stacked/id1671480628LinkedIn : Charlie Johnsonhttps://www.linkedin.com/in/charlie-johnson-fitness Hosted on Acast. See acast.com/privacy for more information.
Quer ganhar em dólar como afiliado e vender todos os dias no digital? No episódio #191 do Hotmart Cast, você vai aprender com Ronaldo Ibrahim, especialista em tráfego pago para afiliados, como criar campanhas inteligentes, escalar vendas e faturar alto em 2025.Ele mostra o passo a passo que o fez sair de R$ 20 mil para mais de R$ 50 mil por mês vendendo produtos digitais como afiliado — com foco em métricas, escolha de produtos certos e o uso estratégico do Google Ads e VSLs. E o melhor: sem depender de lançamentos ou funis complicados.
You might have heard of a sales technique called a Video Sales Letter (or VSL), but what actually is a VSL and what's the best way to use one? Jill is diving deep into the concept of VSLs and explains their structure, purpose, and effectiveness in making sales. Generally, the higher friction your potential clients face before deciding to work with you, the higher chance you have to convert a lead into a sale. With a VSL, you can be increasing engagement, qualifying your leads, and making sales with a lot less front-facing work. Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/ Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same. Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com Video Sales Letters, VSL, marketing strategies, online coaching, lead generation, sales conversion, educational content, client engagement, business growth, digital marketing
Episode 160: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-scriptOne of the biggest struggles for online business owners is generating consistent, high-quality traffic and leads. Many entrepreneurs get stuck trying different strategies like webinars or challenges, but when they don't see sales, they blame the strategy itself. The real issue? They simply don't have enough people in their funnel to properly test and optimize their approach.In this episode, Victoria and Oksana teach us how they scaled their health coaching business from $18K to $460K annually using a strategic paid ads approach that focuses heavily on retargeting. They share their proven system of running ads to webinars and VSLs, then using client testimonial videos as retargeting ads to address common objections and nurture warm audiences. Their retargeting strategy generated 12-20x return on ad spend by continuously nurturing anyone who had engaged with their content.About Viktoriya and Oksana: Viktoriya and Oksana are internationally recognized twin sisters, award-winning immunology scientists, and pioneers in cellular healing.As creators of the Rapid Immunocellular Repair™ Program, they helped hundreds of high-performance professionals over 40 achieve peak health and become symptom-free naturally—often in just 30 days.Their groundbreaking work has been published in leading scientific journals including Cancer Letters, JAMA Surgery, and the Journal of Surgical Research since 2010.They also gained global recognition in the groundbreaking documentary Legacy Makers, selected from over 7,000 applicants for their innovation in health.They are sought-after international speakers, presenting at leading global medical conferences.Through their science-backed, supplement-free approach, Viktoriya and Oksana are redefining the future of rapid, natural healing for elite professionals worldwide.Register for Viktoriya & Oksana's Free Masterclass: https://go.autoimmunecellularhealing.com/info326541-6488 Connect with Viktoriya and Oksana:https://viktoriyaandoksana.com/ https://www.instagram.com/viktoriyaandoksana/ https://www.facebook.com/viktoriyaandoksana https://www.linkedin.com/in/viktoriyaandoksana/ https://www.youtube.com/@viktoriyaandoksanaGrab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer
Josh Sebo (COO of OfferVault), Adam Young (CEO of Ringba), industry legend Harrison Gevirtz and special guest Anna Gita (Founder of MaxWeb) discuss:- VSLs and which types of offers work best with them- Health & Fitness- Conferences to attend this Summer- Biggest assets in your business are the people- Feminism in the workplace- AIFollow Us:OfferVault:WEBSITE: https://www.offervault.com/FACEBOOK: https://www.facebook.com/offervaultINSTAGRAM: https://www.instagram.com/offervaultmarketing/TWITTER: https://www.twitter.com/offervaultLINKEDIN: https://www.linkedin.com/company/offer-vault/Adam Young: RINGBA: https://www.ringba.comRINGBA's INNER CIRCLE: https://try.ringba.com/inner-circle/FACEBOOK: https://www.facebook.com/ringbaINSTAGRAM: https://www.instagram.com/adamyoung/TWITTER: https://www.twitter.com/arbitrageLINKEDIN: https://www.linkedin.com/in/capitalistHarrison Gevirtz:INSTAGRAM: https://www.instagram.com/affiliate/LINKEDIN: https://www.linkedin.com/in/harrisongevirtz/Anna Gita:MAXWEB: https://maxweb.com/INSTAGRAM: https://www.instagram.com/anca_an/LINKEDIN: https://www.linkedin.com/in/anna-gita-a45495163/
In this episode, Alex (@AlexHormozi) shares the 4-part framework he uses to turn content into cash. From lead magnets to CTAs to VSLs, he walks you through exactly how to turn attention into money, step by step.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you'll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Check out the secret chapter from $100M Offers - Click hereWanna scale your business? Click here.Follow Alex Hormozi's Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap
Are you tired of the burnout that comes with chasing clients through DMs, constantly posting on social media with little return, and feeling stuck in feast-or-famine revenue cycles, this episode is for you. In Episode 273 of the School of Impact Podcast, you'll discover a five-part system that helps coaches and online service providers consistently attract 50–100 clients—without the chaos. From crafting magnetic messaging and building a strategic content system to designing conversion events and scaling with a tiered offer strategy, this episode delivers actionable insights backed by real-world success. Tune in now and learn how to grow your business with clarity, consistency, and sanity. “We don't have to be aggressive in the DMS, chasing people. We just have to be better with communication, with being able to speak our message in an influential way” Hear more about: Messaging Is Everything: Clear, specific, and emotionally resonant messaging is more effective than generic content. The key is to speak directly to your audience's external struggles and internal frustrations in their language, with a unique angle that helps you stand out in a noisy market. Strategic Content Systems Outperform Random Posting: Success doesn't come from constant, scattered posting. Instead, create a strategic content system that includes connection, authority, proof, and conversion posts—while also shifting beliefs and leading your audience through a buying journey. Conversion Events Create Predictability: Relying on high-volume DMs for sales leads to burnout and low conversion. Instead, run regular conversion events like live workshops, VSLs, or challenges to move leads through the buying pyramid in a more structured and scalable way. Email Lists Provide Leverage and Longevity: Social media visibility is fleeting. Consistently growing and nurturing your email list ensures better audience control, deeper engagement, and increased trust—all of which lead to more conversions over time. Tiered Offers Drive Sustainable Growth: You don't need to constantly acquire new clients to scale. A well-structured, tiered offer—where clients can move between one-on-one and group options—helps increase client retention, stabilize monthly revenue, and simplify scaling without overcomplicating your business. Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland
From Fortune 100s like Disney and Mercedes-Benz to indie founders, their “Seven Wonders Video Podcast Program” helps brands turn one podcast episode into weeks of strategic content — even with basic equipment.They break down how trust is the real secret to creative success, why expensive gear doesn't equal results, and how consistent, authentic storytelling can power your brand like never before. If you're looking to grow without overspending, this is your blueprint.
Marin Ištvanić is a partner at Inspire Brands, a boutique agency focused on paid social ads, primarily on Facebook and Instagram. He has personally spent over $150 million on Facebook ads for clients and internal brands, successfully scaling Inspire's own brand to $30 million in revenue by their third year.In this episode of DTC Pod, Marin shares his insights on growing brands profitably through paid social. He discusses the importance of achieving product-market fit, crafting compelling offers, and understanding unit economics. Marin also details his agency's creative testing process and how to efficiently scale winning ad angles from static images to videos to landing pages.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Achieving Product-Market Fit2. Scaling Brands through Facebook Ads3. Product Differentiation4. How to Craft a Compelling Offer5. Subscription Products and Pricing Strategies6. Landing Pages for Facebook Ads7. Advertorials and Third-Party Content for Ads8. Whitelisting and Leveraging External Trust in Ads9. Ad Format Mix and Budget Allocation10. Advantage+ Campaigns and AI11. Scaling Ad Creative Production12. Testing Ad Variations and HooksTimestamps00:00 Marin's background and joining Inspire Brands 04:48 Importance of product-market fit and differentiation 06:50 Creating demand vs picking an established market10:34 What makes an effective offer and how to craft one12:41 Subscription models and free trial strategies16:59 $1K/day spend as indicator of product-market fit 18:36 Choosing the right landing page for your product 25:07 Whitelisting strategies and organic-looking content27:48 Typical budget allocation across ad formats30:29 Facebook's Advantage+ campaigns and AI features 33:23 Strategies for scaling ad creative24:44 Final tips: know your numbers and when to spendShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokMarin Ištvanić - Partner at Inspire BrandsBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic
Wouldn't you love to have a confidential chat with a copywriter working at the highest levels of our business? Well, we can't provide the confidential part. This IS a podcast, after all, not a Signal chat. But today's guest, Cain Smith is on the front lines of some of the biggest businesses using direct response. So we can provide the copywriter working on the highest levels of our business part. Cain's client list includes real estate giant Grant Cardone, financial publishing giant Agora Financial, fitness and nutrition giant vShred… as just three examples. His experience spans infoproducts and ecom, low-ticket and high-ticket, long-form and short-form funnels. And we got him to come on to tell us what he's noticing at the cutting edge. Because his observations, when put into action, can mean more money in your pocket. But I wouldn't think of asking Cain a thing until I first reminded you that Copy is powerful. You're responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims... and/or if you're writing copy for offers in highly regulated industries like health, finance, and business opportunity... you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time. Here's what we asked him: 1. Since you've got your finger on the pulse at a pretty high level these days, what would you say is the one big change in copywriting that most people aren't aware of yet? 2. How did you get started in copywriting, and how did you end up where you are now? 3. What have you noticed about e–commerce and how does this present opportunities for direct-response copywriters? 4. What's going on these days with long-form VSLs? 5. What are some modern sales formats that are working better than old-school long-form VSLs? 6. What are some simple testing strategies copywriters and marketers are using successfully? 7. Where do you see direct-response copywriting heading in 2025? To contact Cain: cain@cainsmith.com Download.
Emily Onimus, widely known as the "VSL Queen," is the founder of a multi-seven-figure ad creative agency specializing in video sales letters (VSLs) and high-converting video ads. Her team of elite female creators has helped businesses generate over $100 million in revenue by turning cold traffic into paying customers. Emily's innovative approach to leveraging female talent in ad creation has disrupted traditional marketing strategies, making her a standout entrepreneur in the creative agency space.On this episode we talk about:How Emily built her agency and earned the title "VSL Queen"The power of video sales letters and their impact on scaling businessesWhy female creators dominate in stopping the scroll and driving conversionsHow women can earn $3,000–$20,000 per month as ad talentThe importance of diversifying personal brands to increase business valueTop 3 TakeawaysBarrier-Free Entry into Marketing: Becoming ad talent is a lucrative way to enter the marketing industry without needing advanced skills like copywriting or CRO expertise.Female Creators Drive Results: Women often outperform men in ad content due to higher engagement and conversion rates, making them valuable assets for businesses.Diversify Personal Brands: Removing a founder's face from top-of-funnel activities can de-risk businesses and increase their enterprise value for future exits.Notable Quotes"You don't have to be an expert copywriter; you just need great on-camera presence to make extra cash.""A female creator with conviction can stop the scroll and drive cheaper customer acquisition.""Always say yes—being open to opportunities is key to making extra money."Connect with Emilywww.vslqueen.comInstagram: @vsl.queenOur Sponsors:* Check out Kinsta: https://kinsta.com* Check out Mint Mobile: https://mintmobile.com/tmf* Check out Sparrow: https://usesparrow.com/travis* Check out Trust & Will: https://trustandwill.com/TRAVISAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Writing Video Sales Letters is an art. It's not enough to simply record someone reading a regular sales page. They depend more on stories and keeping listeners engaged because you can't afford to lose your viewer's attention. In the 436th episode of The Copywriter Club Podcast, I spoke with Svet Dimitrov about this challenge and he shared why you need to take a different approach when writing VSLs. We covered a lot more than that, so click the play button below, or scroll down for a full transcript. Stuff to check out: Svet's LinkedIn Svet's Facebook The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob Marsh: If you applied for 200 different projects or jobs, each time sending a new cover letter with your pitch, I imagine you would learn a thing or two about what works and what doesn't work in the application process. That's what Svet Dimitrov, my guest on this episode of the podcast, did. But that's not even the reason I asked Svet to join me on the podcast. I heard another copywriter talking about how Svet is one of the best VSL copywriters in the world today—VSLs are video sales letters and they're different from regular sales letters because you can't afford to lose your viewer's attention ever. We talk about that in this episode and what you can do to improve your own VSL writing skills. If you want to write VSLs, don't skip this episode. We also talked about Svet's contrarian advice that copywriters—especially copywriters who are just starting out—should not have a website. Obviously, that's not the way most of us think. Websites are there to build credibility and help clients see the various ways we can help them. But Svet argues, and I think I agree, that there is a better approach that connects personally with your prospects. You may want to stick around to here what Svet does. As you might expect, this episode is brought to you by The Copywriter Underground. I've completely rebuilt the content vault to make it more useable and useful and in the process I've added more than 70 differnt workshops to it. And there are even more coming. Workshops taught by expert copywriters like Parris Lampropoulos, Joanna Weibe, Stefan Georgi, Jack Forde, Chanti Zak, Laura Belgray and dozens of others. And it's not just copywriters, we've got marketing experts teaching how to build funnels, how to market using tools like Linkedin and Pinterest, how to put yourself in the right mindset to succeed and so much more. And that's just the workshops. There are dozens of templates, a community of like-minded writers holding each other accountable, and monthly coaching with me. It's time you joined us inside. Learn more at thecopywriterclub.com/tcu And now, my interview with Svet Dimitrov… Svet, I'm thrilled to be able to chat with you. I'd love to start just by hearing how you got where you are. How did you become a copywriter? Before we started recording, I mentioned that I've heard your name because people have said you are one of the best VSL copywriters in the world right now. So how'd you get there? Svet Dimitrov: Thank you first for inviting me, Rob. It's a pleasure to be here. And yeah, my story goes back, I would say, probably Probably by the time I was doing my master's degree actually, I was really struggling. That was 2009-2010 to finish my master's thesis. And I did read, so this was in the era when you couldn't find a lot of stuff on Google. So I had to sift through a ton of pages, I think I went to like the 10th page of Google, which probably nobody goes there these days, just to find, just to do research. But I think that's when I really started to understand that research is really important. I appreciate it, love the game, although I was struggling to find a good way to express my thoughts in my master thesis. And I think I sift through like maybe 10 physical books. Then I mentioned research on Google. I think I probably went through more than 100 PDF...
The B-Word with Joanne Bolt. Real Life | Real Business | Real Success for Women in Real Estate
If you've been guesting on podcasts as part of your revenue strategy but haven't seen results, you're probably doing it wrong! In this episode, Joanne breaks down the biggest myths about podcast guesting and why traditional pitching methods are failing in 2025.She shares a step-by-step strategy to help you land high-converting podcast interviews without getting ghosted, plus why sending DM pitches with video sales letters (VSLs) is the new game-changer. If you're ready to book more shows, close more sales, and finally see ROI from podcast guesting, this episode is a must-listen.Are you guesting on podcasts but not seeing a return? The problem isn't podcasting—it's your strategy! In this episode, Joanne exposes the biggest mistakes podcast guests make and walks you through a proven method to land podcast interviews and convert listeners into buyers.Timestamps0:00 Why your podcast guesting strategy isn't working1:00 The biggest myth about podcast guesting that's holding you back2:30 Why sending listeners to your social media is a mistake4:00 The #1 problem: Most pitches never get read5:30 Why cold email pitching is outdated (and what works now)7:00 Step 1: Find the RIGHT podcasts for your audience8:30 Step 2: Warm up the host before pitching10:00 Real-life examples: How Joanne built relationships with Boss Babe & Jasmine Star12:00 Step 3: Ditch the email—Pitch via DM & VSL instead14:00 Why tracking your pitch analytics is the key to success15:30 Final thoughts & how to get Joanne's Podcast Guesting Handbook
Join us for a conversation where Ryan is diving into why top-funnel content is the real game-changer for pulling people into your orbit.We talk video—especially VSLs and a Problem-Agitation-Solution layout that zeroes in on what your audience actually cares about. It's not just about one platform; He's breaking down how to spread your message across Owned, Earned, and Paid channels, because marketing is interconnected whether you like it or not.He's laying out how to stack authority with consistent, valuable content, plus throwing in insights on SEO, link building, and how to piece it all together for a unified strategy.If you're done guessing and ready to dominate, this is the episode you can't miss.KEY NOTES:00:00 - Understanding Content Types02:44 - The Marketing Ecosystem04:02 - Promotion Techniques06:24 - Email Marketing Insights07:05 - SEO and Content Strategy08:30 - Paid Advertising Strategies09:11 - Content Distribution Approach
Send us a textFrom slipping sales to hitting $100K in one month - that's what happened when Lindsay McMahon transformed her course business through systematic monthly launches. In this episode, she reveals her journey from random launches to a structured approach with monthly live promos and quarterly flash sales. Lindsay shares how she built All Ears English into a diversified business with online courses, a podcast reaching 200M downloads, premium apps, and corporate partnerships. She discusses the challenges of selling in the ESL market, her approach to comprehensive sales pages, and why diversifying revenue streams helps her "sleep better at night." Learn how she cleaned up her email list, improved her VSLs, and built a sustainable course business that stands out in a crowded market. Want results like Lindsay? Book a call at datadrivenmarketing.co/call
Podcast Episode 219 of the Make Each Click Count Podcast features Fernando Oliver, a powerhouse in the e-commerce industry. Fernando has generated over $10 million in revenue and successfully sold two brands, making him a true expert in the field. With extensive experience pouring millions of his own money into ads, Fernando has mastered video sales letters (VSLs), advertorials, e-commerce funnels, and direct response marketing. Now, he's also the latest contributor to Make Each Click Count University, offering an exclusive masterclass titled the "$10 Million eCommerce VSL Playbook."In this deep-dive conversation, Andy Splichal delves into Fernando's journey, the power of VSLs, and how sophisticated marketing tactics can transform e-commerce businesses. You'll learn about the nuances of creating compelling video content, discover the role of AI in advertising, and get insights into optimizing ad spend. Plus, Fernando shares practical tips and discusses common pitfalls to avoid.Whether you're new to e-commerce or a seasoned entrepreneur, this episode is packed with invaluable advice to help you make every click count. So, buckle up and get ready to elevate your e-commerce game with Fernando Oliver's expert insights!
Affiliated: ClickBank's Official Affiliate Marketing Podcast
Patrick Stiles with Vidalytics joins the ClickBank Affiliated podcast to unveil the secrets behind the VSL, and how you can turn your VSLs into money making machines. Patrick alongside Thomas and Kyle dive into key metrics that have never been shared before that reveal how you can create impactful VSLs that convert, how long your VSLs should be, when to drop your CTA, and so much more. Vidalytics makes your VSLs “smart” – where out of the box you get a premium, super fast video player that has the most advanced and effective tactics for VSLs to drive conversions… From grabbing attention to keeping engagement, collecting leads, driving towards a CTA. You also get the most robust video marketing analytics to easily optimize your videos, including seeing the exact spot in your VSL where people convert. You can connect your VSLs to the rest of your funnel, like your ads or CRM which enable advanced strategies that unlock new levels of scale. And you can even make interactive VSLs, so your viewers choose their own adventure, selling themselves. This is why V Shred, Performance Golf, Jon Benson, Frank Kern, Perry Belcher, Todd Brown, Brendon Burchard, USCCA, Mike Dillard, Entrenation (and ClickBank itself) trust Vidalytics. Vidalytics generally sees a 10-25% CVR lift in head to head split tests w/ other players. Grow Your Scalable Affiliate Program TODAY - https://www.clickbank.com/scalable-affiliate-program/?el=podcast Become a ClickBank Media Buyer with Our FREE Course! - https://www.clickbank.com/media-buyer-agency/?el=podcast Learn More about Vidalytics - https://www.stateofvsl.com/ Vidalytics on ClickBank Partners Page -https://www.clickbank.com/partner/vidalytics/ Connect with Patrick - https://www.linkedin.com/in/patrickstiles/ Email Us - affiliated@clickbank.com
Welcome back to another exciting episode of "The Art of Making Things Happen" with your dynamic hosts, Steve D Sims and Jon Benson. In today's episode, we delve deep into the world of compelling copywriting and the art of creating Video Sales Letters (VSLs) with none other than Jon Benson himself, a pioneer in the field. Jon shares invaluable insights on why leading with customer benefits is crucial, the pitfalls of rhetorical questions, and the complexities of crafting engaging, long-form content. We'll explore Jon's journey in breaking down language for effective communication, the evolution of AI in replicating human creativity, and how Benson AI simplifies the copywriting process without relying on cumbersome prompts. Expect to hear about Jon's revolutionary approach where he transformed the landscape of VSLs back in 2006, merging advertising acumen with neuro-linguistic programming techniques to create compelling narratives. Jon also discusses the future of AI in copywriting, emphasizing that while AI is a powerful tool, understanding fundamental human psychology remains irreplaceable. So, tune in, share your thoughts, and don't forget to subscribe as we uncover how to disrupt, connect, and grow in the ever-evolving landscape of copywriting and beyond. This is "The Art of Making Things Happen," where we don't play it safe, we make things happen! https://bnsn.ai
Are you frustrated because you've been using tactics like webinars, VSLs, challenges or even book funnels to grow your business but none of them are working anymore? It's not your fault! We've created 6 playbooks to help coaches grow from $10K months to $10K Weeks to $10K days without relying on any of these tactics..
In this episode of "Straight Talk with Sally," Sally Shor explores creating effective sales pages. She discusses video sales letters (VSLs) for those who prefer presenting without being on camera, using PowerPoint slides and voiceovers, and traditional written sales pages. Sally emphasizes the importance of high-quality copy and tailoring content to your audience. She also explains that long-form sales pages are better for high-ticket offers due to their detailed value presentation, while short-form pages are more concise. Additionally, she suggests using professional animations on platforms like Kajabi to enhance sales page appeal. We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/ Register here and take the first step towards your course creation success: https://www.sparkleclassacademy.com/infographic Connect with Sally and the Sparkle World: Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousin
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Welcome to another episode of the Natural Born Leader Podcast! In today's episode, I'm wrapping up an incredible day filled with victories and insights. From crafting compelling VSLs to auditing growth infrastructures, I've been immersed in the world of business strategy. Join me as I share why leading with high-ticket offers is the key to sustainable success. Discover how prioritizing profitability upfront transforms your business into a powerhouse of growth and freedom. Tune in for actionable advice and unlock the secrets to building a thriving enterprise. Don't miss out on this journey to entrepreneurial mastery!Find Serge Gatari Here: Natural Born Leader Community | Instagram | YouTube | Twitter | ClientAcquisition.io
Brian and Jason explore the dynamics of Facebook and digital marketing for entrepreneurs. They discuss common challenges faced by businesses in scaling their ads and the role of marketing agencies in achieving success. Delving into budget allocation, they highlight the importance of investing in both ad spend and education for optimal results!--We want to coach you at Wealthy Investor! Book a call with the team here - https://wealthyway.co/ytIf you want to level up, text me at 725-444-5244! Feeling lost as an entrepreneur or real estate investor? Get access to our community, coaching, courses, and events at Wealthy University https://wealthyuniversity.com/Follow Brian on Instagram - https://www.instagram.com/thebriandavila/Follow Wealthy Investor on Social Media: https://www.instagram.com/_wealthyinvestor https://www.tiktok.com/@_wealthyinvestor --Connect with Jason! Instagram - https://www.instagram.com/thejasonwojo/Websites - https://www.scaleyouradsevent.com/https://www.thewojomedia.com/https://jasonrunsads.com/scaleWelcome marketing machine Jason Wojo! Jason Wojo has been in advertising for over 6 years now, focusing on funnels, VSLs, webinars, and more. Brian and Jason first dive deep into how entrepreneurs can grow their ads. Jason shares that if an entrepreneur is unsure and worried about where their next lead is coming from, they should probably be running digital ads.Marketing is usually the bottleneck holding people back from scaling their businesses. Many entrepreneurs are not willing to work with marketing agencies. Jason shares that agencies get a bad rap because there's so much more that factors into the deal. For example, the creatives, the offer, nurturing the leads, and more all determine the success of an ad campaign. When agencies just run ads, if the entrepreneur isn't working on the leads on the back end, the campaign may not be successful.Brian and Jason break down what a $5,000 monthly marketing budget looks like. Jason shares that it really depends on what the individual is looking for. Jason's suggestion is that they designate $3k to running ads and the additional $2k to an agency and a course to teach themselves how to run ads. Facebook ads can be learned in a few weeks, but not at a master level. Facebook makes the ad account very easy to learn, but the guys circle back to the point that running the ads isn't the only factor determining the success of the campaign.The guys shift the conversation to discuss struggles and strengths through their entrepreneurship journeys. Jason and Brian are both in a season of saving money, and they discuss how this is more taboo in the entrepreneurship world because people don't want to come across as cheap. Jason is focusing on networking this year and expanding his resources.
Wondering how to enhance your sales funnel seamlessly? This episode of Cherries On Top takes you on a deep dive through content, ads, landing pages, sales pages, VSLs, and more! (Plus, learn what metrics to track for your writer!) JOIN LAUNCH IN 30 DAYS HERE Want to get connected? Come hang on Substack!
How do you put together a seven, eight or even nine-figure promotion? (Just in case you weren't sure, “nine figures” means north of 100 million dollars. And yes, you're about to meet someone who has written a promotion that took in more than $100 million.) But in fact, there are precious few copywriters who have done all this and will tell you how. However, our special guest today is one of the few who can, and will—and he's Henry Bingaman. All told, Henry's copy has generated well over $300 million. He's written blockbusters for Newsmax, Natural Health Sherpa, and Money Map Press, as well as other top publishers. And just as important to me, Henry is both trusted and feared by those at the top. I can't think of a better way to demonstrate trust than by what top copywriter Marcella Allison said: “I practically have Henry Bingaman on ‘speed dial'. Seriously. Whenever I'm faced with a difficult choice, or major business or career decision, he's the first person I reach out to!” And as for fear, it's the right kind. The legendary late Clayton Makepeace said, “Henry is on the short list of copywriters I would never dream of going up against. He really is that good.” So now you know a little about Henry. But what you're going to hear about on today's show is Henry's awesome Seven Stories method for writing powerful, long-lasting, chart-topping sales letters and VSLs. Free bonus from Henry: “8 Questions To Discover Your Big Idea” https://www.henrybing.co/idea/ Download.
Affiliated: ClickBank's Official Affiliate Marketing Podcast
The C4 Media team is here to share their secrets on how to craft a compelling, thought provoking, and engaging VSLs that convince your potential customers to buy. They share not only why you need a strong VSL, but also the steps you should take to craft a good one. ClickBank hosts Thomas and Kyle are excited to share this one with you and know it's packed full of incredible value. This info is valuable for sellers AND affiliates looking to promote a good offer with a powerful VSL. Enjoy! C4 Media on Cb Experts Page - https://www.clickbank.com/expert/c4-media/ C4 Media Website - https://conversioncinematicscourse.com/c4media Peter's Blog - https://beatyourcontrol.com/ Email Us - affiliated@clickbank.com
This is the first exclusive interview with someone who's also a part of The Email Agency.Rachelle C Davis may not have been cut out for a normal 9-5 as an accountant...but she eventually found her way in the copywriting world -- producing VSLs, going to Internet Marketing parties and writing "Damn Good Emails" to her list every single day.Rachelle opens up about her less-than-ordinary path to success as a digital entrepreneur. And her aspirations as a budding hip hop star.Join Rachelle's email newsletter - www.damngoodemails.com https://www.instagram.com/rachellecdavis/
SEASON: 3 EPISODE: 12Please note that this episode contains explicit language.Episode Overview:Today's business world is overflowing with innovative ideas and technologies. As a result, business owners face an increasingly competitive environment where consumer demands are increasing exponentially. This competition encourages innovative businesses to adopt more profitable, higher converting strategies to generate leads and convert them into customers.One such strategy proven to produce a significant return on investment is the use of Video Sales Letters. A well-produced VSL can generate leads, convert leads into customers, and influence customer loyalty while increasing retention. If you're looking to level up your marketing, you're going to enjoy my conversation with marketing and VSL expert, Peter Kell.Guest Bio: Peter Kell is a mentor, serial entrepreneur, and leading Video Sales Letter (VSL) marketer. Peter has perfected the art of VSL creation, boasting an unmatched track record of creating multiple 8-figure video sales letter campaigns. Peter created the VSL department at MindValley, helping establish the brand as a global leader in its space. A passionate advocate for Media Buying, Entrepreneurship, and Personal Development, Peter's mission is to help e-commerce marketers achieve multiple 7-figure months.Resource Links:Website: https://www.peterkell.com/Product Link: https://www.vsl.ai/Insight Gold Timestamps:01:53 Stranded in my parents basement in the middle of woods 05:05 The master is not the one who's the best in the world05:40 Money's the root of all freedom08:21 I refuse to have dreams left behind09:30 Go become an apprentice to a master11:20 There's really only two ways anybody could suck up information12:38 VSL stands for Video Sales Letter14:16 People don't have short attention spans, they just have higher standards17:01 VSLs do have a challenge built in 18:58 If there's ever been a really smart thing that's been created, it's this AI stuff21:56 People are very concerned about AI taking jobs24:58 Facebook is one of the best platforms out there26:38 VSLs are the biggest because of one simple thing28:41 I used to think nightmare stories were the best way to do this31:03 Authenticity is not as powerful as copy/copywriting33:25 Being the best offers freedom of “I get to do what I want” 37:06 At the end of the day, you've got a dream, you've got to show up there42:53 Skills pay the billsConnect Socially:LinkedIn: https://www.linkedin.com/in/peterkell/Facebook: https://www.facebook.com/peter.kellTwitter: https://twitter.com/peterkell_YouTube: https://www.youtube.com/channel/UCbP0cukcAA-eYTjKvqAZs9QInstagram: https://www.instagram.com/peterkell/TikTok: https://www.tiktok.com/@kellpeter.officialEmail: peter@adventure.holdingsSponsors: Rainmaker Digital Solutions:
Setting your business apart from the rest involves going the extra mile and implementing extraordinary measures, which can help your business rise above the real estate game. In this episode, I discuss innovative strategies for scaling your real estate business through effective marketing including VSLs, video postcards, and by building a referral network to make your business stand out from its competitors. My favorite episode up to date. I encourage you to put these ideas into action!Connect with Cole: Twitter Instagram Youtube Learn the strategies I use to source Infinite Real Estate Deals FREE:Off Market Operator
Josh Sebo (COO of OfferVault), Adam Young (CEO of Ringba), Chad King (Director of Business Development at Ringba), and special guest Alex Micol (CEO & Founder of Scalers), discuss: - Affiliate World Europe (Barcelona, Spain) - YouTube Ads: Thoughts & Strategies - VSLs (Video Sales Letters) - Paid Advertising & Content Creation) - Branding (Business vs. Personal) Follow Us: OfferVault: WEBSITE: https://www.offervault.com/ FACEBOOK: https://www.facebook.com/offervault INSTAGRAM: https://www.instagram.com/offervaultmarketing/ TWITTER: https://www.twitter.com/offervault LINKEDIN: https://www.linkedin.com/company/offer-vault/ Adam Young: RINGBA: https://www.ringba.com FACEBOOK: https://www.facebook.com/ringba INSTAGRAM: https://www.instagram.com/adamyoung/ TWITTER: https://www.twitter.com/arbitrage LINKEDIN: https://www.linkedin.com/in/capitalist Alex Micol: SCALERS: https://www.scalers.org/ INSTAGRAM: https://www.instagram.com/alexmicol/ LINKEDIN: https://www.linkedin.com/in/amicol/
On this episode of The Affiliate Underground Podcast, Galel and Derek discuss the effectiveness of Video Sales Letters (VSLs) for cold traffic, providing valuable insights into why VSLs work and how they can be used to engage and convert cold traffic into paying customers. They also share tips on creating compelling VSLs and where to find successful VSL examples for reference. Whether you're a seasoned affiliate marketer or just getting started, this podcast offers valuable information and practical advice to boost your marketing efforts.
Your landing page need to be strong and direct!Are you living The Wealthy Way? Take my free quiz with the link below and get FREE access to my course the “Wealth Builder Academy” where I go over all the fundamentals of building wealth in all areas of life.https://www.wealthyway.com/______________________________________________________Here's how my businesses can help you:Want to be coached by me on real estate investing? Apply at http://www.wealthyinvestor.com/case-study/ytLooking to grow in your faith and business? Join the premiere community for Christian entrepreneurs and business people. Develop your leadership, discipleship, and your faith at https://wealthykingdom.com/Are you an entrepreneur who wants to build their personal brand on social media? Go to https://wealthycreator.ioWant to utilize a full service social media agency? At Pineda Media, we film, edit, post, and personally coach you to create top level content and build your personal brand. Apply now! https://www.pinedamedia.com/Want to partner with me to supercharge your business? Apply at https://www.pinedapartners.com/You can invest in my real estate deals! Go to https://pinedacapital.comNeed tax and accounting help? Contact my CPA Firm! https://TrueBooksCPA.com/______________________________________________________My other social media channels:Subscribe to my real estate only channel "Wealthy Investor" https://www.youtube.com/c/futureflipper1Follow me on Social Media: https://www.instagram.com/ryanpinedahttps://www.tiktok.com/@ryanpinedahttps://www.twitter.com/ryanpineda______________________________________________________For all my businesses, my landing pages all have mini VSLs to convert views to sales. I sell high ticket sales, and 15-20 VSLs have been successful for me
Welcome once again to The Million Dollar Relationships podcast! Today, we are discovering how Nick Verge found success due to mentorship. Nick is a transformative force in the freelance marketing world. With his unique approach, he helps marketers become full-stack professionals and achieve greater success with fewer clients. From his humble beginnings to working with renowned figures like Jordan Belfort, Alex Jones, and Bedros Keuilian, Nick's expertise spans diverse industries. With almost 5 years of experience in the digital marketing ecosystem, Nick has honed his skills and worked with 7 and 8-figure e-commerce brands. But his true passion lies in using words to change minds and create powerful results. Now, he's sharing his knowledge to empower young entrepreneurs seeking freedom and success. In this episode, Nick and Kevin are discussing Nick's journey as a copywriter, from his discovery of Money Twitter at the age of 15 to working with mentor Ron Ledge. Nick has done 25 million in copy, 10 million via email, and 15 million from VSLs and book call funnels, and his specialty is crafting unique, non-template copy that conveys the core message of his client. He finds motivation in watching his own growth both as a writer and personally. Ron's mentorship has been invaluable, teaching Nick the importance of taking his business seriously and helping him develop a powerful connection with clients. Nick believes that hard work and focus are the keys to success. Tune in to hear more about Nick's journey and discover how he became one of Ron's top grads! [00:00 - 13:44] Helping Transform Lives Through Writing · Nick Verge is known as a copywriter in the digital marketing world. He has worked with various personalities and brands, including figures like Jordan Belford and Alex Jones. · He sees writing as a means to observe personal growth and articulate nuanced perspectives. · The pursuit of growth, both as a writer and in personal life, is a significant motivator for Nick. · Nick finds fulfillment in working with brands that have transformative messages and genuinely help people. · Ron Ledge, a mentor introduced to Nick by a friend, had a profound impact on his life and business. [13:44] - 29:40] Life-Changing Encounters · Ron helped Nicholas understand the importance of taking his business seriously and professionally. · Nicholas learned to organize campaigns and strategies using creative briefs provided to clients. · He adopted a military-like approach to meeting deadlines and executing tasks without making excuses. · Nicholas realized that to stand out, he needed to focus on being better than others rather than relying on flashy marketing. · Ron's mentorship and guidance have had a transformative impact on Nicholas's approach to his business and work ethic. [29:40 - 33:40] Closing Statements · Follow Nick on LinkedIn, Twitter, and Facebook. Thanks for tuning in! If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe! Find me on the following streaming platforms: Apple Spotify Google Podcasts IHeart Radio Stitcher Tweetable Quotes “Knowledge is power. And what's even more powerful than the knowledge is doing something with that knowledge. Just take action.” – Nick Verge
We're back with top copywriter Mike Pavlish for part two of his in-depth information on video sales letters that sell like crazy. And Mike should know. He's written dozens of VSLs that have brought in 10 million dollars or more. In fact, over the last 30 years, Mike's copy has brought in three-quarters of a billion dollars in sales. And his work is still bringing in the big bucks today. I want to share with you something from last week, because it's well worth repeating. High-powered entrepreneur Alvin Huang says this: “We've tested Mike Pavlish's copywriting agains 5 other A-list copywriters, including many of the top names in the world for sales letters and VSLs. Mike's copy has won every single time. For us, Mike Pavlish has been the Steph Curry of copywriters.” But Mike may be an even better teacher than Steph. I know I learned a lot from him last week and have even used some of it for a VSL between then and today. To review, last week Mike gave us some great tips on doing research for a winning VSL, told us about the four types of VSLs and how to use each one, and described the complete package of what you need to make your lead capture and hold your prospect's attention. Today, he gets into the nitty-gritty about what makes an effective opening story. Mike is the only person I've ever heard talk about TWO kinds of mechanisms, and why you should include both in your VSL script. In addition to keeping your prospects on the edge of their seat, this two-mechanism approach will lock-in their decision to buy from you, and lock-out everyone and everything else. If, that is, you use it the way Mike describes it! Mike also reveals some secrets about your product and offer… AND… he shares some unique (and highly valuable ideas) about creating urgency and adding to your Average Order Value. Which is finished up by a separate but also tremendously worthwhile set of tips on upsells. Download.