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In today's episode, I'm chatting with Jacques Hopkins, the creator of the wildly successful online course Piano in 21 Days, which has brought in over $4 million in sales. Jacques shares how he went from struggling to make a single sale to earning consistent five-figure months, all while teaching adults how to play piano online. We talk about his initial pricing strategy, how he started driving traffic through YouTube, and the game-changing role that sales funnels played in his business. He also walks me through how adding an evergreen webinar and a strategic discount model dramatically increased his revenue. I loved how transparent Jacques was about what worked, what didn't, and how he's continued to optimize his systems over time. If you've ever wondered whether it's possible to build a profitable online course in a niche market, especially something in the arts or music, you'll find this conversation incredibly encouraging and full of actionable advice. Whether you're just getting started or looking to take your course sales to the next level, this episode is packed with real-world insight that can help you build a sustainable and scalable online business.Listen to the full episode to hear:How Jacques grew his online course Piano in 21 Days to over $4 million in salesThe YouTube strategy he used to drive consistent traffic and leadsWhy sales funnels were the turning point in his business growthHow an evergreen webinar and smart discounting boosted his conversions and revenueFREE Resources to Grow Your Online Business:Learn more about Jacques: https://pianoin21days.com/The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins
In this episode, I'm sharing my top sales funnel strategy to help you grow your business and increase conversions. Inspired by my conversation with Jacques Hopkins on The Online Course Show, I break down my phased approach to YouTube call-to-action strategies, designed to maximize views and seamlessly guide viewers into my sales funnel.I'll walk you through how I nurture relationships with my audience using opt-in offers, webinars, mini-courses, and email sequences. Plus, I'll highlight some of the biggest mistakes entrepreneurs make like selling products no one wants, having unclear marketing messages, and struggling with visibility.You'll also get an inside look at my core programs, including Startup Society, Validate, 100K Mastermind, and Creator Fast Track, and how they fit into my overall funnel strategy.If you're looking to build a powerful sales funnel and leverage YouTube for business growth, this episode is packed with actionable insights you won't want to miss!Listen to the full episode to hear:How to structure an effective sales funnelThe best call-to-action strategies for YouTubeHow to avoid common marketing mistakesThe role of opt-ins, webinars, and email sequences in conversionsFREE Resources to Grow Your Online Business:Learn more about Jacques: https://www.theonlinecourseguy.comMy YouTube Workshop: https://creatorfasttrack.com/workshop-registrationWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins
In this episode, I sit down with Jacques Hopkins on The Online Course Show podcast to talk all about YouTube growth strategies. Whether you're just starting out and working toward your first 100 subscribers or looking to scale to hundreds of thousands, we cover the key strategies, content quality, and posting frequency that can help you succeed. We also dive into why YouTube is the best platform for content marketing and the impact of long-form versus short-form content.If you're ready to get started or take your YouTube channel to the next level, this episode is for you!Listen to the full episode to hear:How to grow from 0 to 100 subscribers—and beyondThe best content strategy for different stages of channel growthHow often you should post for maximum resultsThe impact of long-form vs. short-form content on your channel's successFREE Resources to Grow Your Online Business:Listen to Jacques' podcast: https://www.theonlinecourseguy.com/podcasts/the-online-course-showThe YouTube Workshop: https://creatorfasttrack.com/workshop-registrationWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins
Jacques Hopkins shares how shifting from questionable tactics to ethical strategies boosted his revenue by 50%.We'll cover practical ways to create urgency without crossing ethical lines—and why being upfront with your audience isn't just ethical, it's smart business.Watch the previous episode ‘8 Years of $11k+ Months With a Piano Course, Featuring Jacques Hopkins' Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel Kinsey's Links:DM Kinsey on InstagramFollow Authentic AI on InstagramGet the Reels Prompt Playbook for ChatGPT Get the Authentic AI Tech ToolkitGet the Brand Blueprint for ChatGPT
Jacques Hopkins, a seasoned online course creator and coach, joins me to discuss his journey from an electrical engineer to creating and marketing successful online courses. We'll cover how Jacques leveraged personal experience with his own course, "Piano in 21 Days," to teach others about effective online course creation. Plus, Jacques shares his initial struggles and breakthrough moments that transformed his approach to online business, making his insights relatable to both new and veteran course creators. Watch the episode ‘Boost Online Course Sales Ethically Using Urgency with Jacques Hopkins' (releases October 23rd).Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel Jacques's Links:DM Jacques on InstagramListen to Jacques's podcast: The Online Course Show
In this episode, Mischa interviews Jacques Hopkins, the creator of Piano in 21 Days and an expert in online course creation. Jacques shares how he turned his piano-playing experience into a $4 million online course business and how he now helps others launch and scale their own courses. They discuss the importance of having a solid funnel, the value of authentic teaching, and the key elements that lead to a successful online course business.Show NotesIntroduction to Jacques Hopkins, "The Online Course Guy"How Jacques turned his piano passion into a $4 million businessThe pivotal moment when his business took offTransitioning from piano courses to teaching online course creationThe importance of funnels in scaling an online course businessJacques' process for building a successful funnelInsights into launching and scaling online coursesVisit TheOnlineCourseGuy.com for more informationCheck out Jacques' free training at https://www.theonlinecourseguy.com/workshopListen to his podcast, The Online Course Show, for more tips and strategies. Mischa's Stuff!Join my Podcast guest speaking Masterclass: Register Now This Masterclass will teach you:How to speak with confidence and authenticity.How to find podcasts that attract your ideal audience.How to get booked without the hassle.Ideal for coaches, course creators, and heart-centered entrepreneurs who want to generate leads, customers, and sales in a genuine way.Join us and start your journey to becoming a podcast guest-speaking pro!Register Now For social Media: FaceBook - https://www.facebook.com/MrMischaLinkedIn - https://www.linkedin.com/in/mischaz/Subscribe and share with your business associates who could use a listen!
It seems like everyone has a course these days, but not many people are doing them right. Jacques Hopkins, aka The Online Course Guy, knows that true success isn't just about making sales—it's about creating courses that deliver real results. In this episode, Jacques shares how he's built a passive income stream from courses by prioritizing feedback, continuous course iteration, and adapting his marketing techniques. You'll learn three strategies to sell your courses without a large audience, how to create online courses that convert listeners, and more. Tune in for invaluable insights on course creation and monetization! Topics Discussed Characteristics of a good course Feedback as the key to long-term success Deciding when it's time for a course update Developing effective content and bonuses How to find out why people aren't buying your course Refining the marketing process to increase sales The pros and cons of memberships Should you give away your content for free? How to ethically create urgency in your marketing funnel Leveraging podcasting as a marketing platform MORE FROM JACQUES HOPKINS: Listen to Jacques's podcast, The Online Course Show! Get access to Jacques's free training on building an online course business! https://oc.show/workshop ---- MORE FROM KEVIN: Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn APPLY To the Grow The Show Accelerator Subscribe to Grow The Show on Youtube LINKS TO OUR PARTNERS: Learn More about working with Podcast Boutique Grab Kevin's Recommended Mic on Amazon Build a Podcast Website in 7 Minutes on Podpage
The Creator's Adventure - Course Creation, Entrepreneurship & Mindset tips for Creators
► Get 15% off Riverside with code: " CREATORSADVENTURE " : https://creators.riverside.fm/creatorsadventure Our guest today is Jacques Hopkins, a former electrical engineer, who's transitioned into a successful entrepreneur and has racked up over $4 million in sales with his online piano course, reaching over 10,000 students worldwide. In this episode, Jacques shares his secrets to creating and marketing an online course, and how he built his business PianoIn21Days.com He takes us through his journey of turning YouTube viewers into dedicated students, transforming criticism into motivation, and establishing a winning strategy based on a 5 step song-learning process.
You may remember the story Jacques Hopkins first shared on the Side Hustle Show in 2017 about his online piano course. Over the past decade, he systematically scaled Piano in 21 Days, into a powerhouse brand that generated over $4 million in sales. Now in 2024, I connected with Jacques again to get an update on his current projects and perspective looking back on his entrepreneurial wins and lessons learned over the past years. Like all savvy business owners, his approach and focus has evolved quite a bit during that timeframe. Tune in to Episode 596 of the Side Hustle Show to learn: Jacques' online piano course business after 11 years and over $4 million in sales Elements of building a successful online course business How Jacques' passion has shifted after doing this side hustle for over a decade What Jacques is focused on next with his coaching program and podcast Full Show Notes: An Online Course Business Turns 10: Lessons from $4M in Online Piano Course Sales New to the Show? Get your personalized money-making playlist here! Sponsors: Squarespace - Start building your professional website today! Indeed – Start hiring NOW with a $75 sponsored job credit to upgrade your job post! Factor — Get 50% off America's #1 ready-to-eat meal delivery service w/ code sidehustle50! The Hustle Daily Show - Your daily news podcast about irreverent and informative takes on business & tech! Learn more about your ad choices. Visit megaphone.fm/adchoices
Today I'm chatting with Jacques Hopkins, the creator of Piano in 21 Days, a wildly successful online piano course that has generated over $4 million in sales. Jacques shares his journey from creating his first version of the course 10 years ago to optimizing it over time into a high-converting evergreen funnel.Some key highlights:· How he generated 150K months early in the pandemic by ranking #1 on Google for high-intent searches· The step-by-step way he structures his automated evergreen funnel from opt-in to webinar to discounted offer· What is the strategy for getting extremely detailed feedback (and high-converting testimonials) by running a live beta group· The 3 types of urgency he uses in funnel and email campaigns· Why organic content marketing needs to be the foundation for successfully selling any course Whether you're looking to build an audience and sell your own course or just create music-related content, you won't want to miss this one. Jacques' knowledge around funnel optimization and no-fluff organic marketing strategies is second-to-none. Enjoy!For more information about Courses and Funnels, head to: https://coursesandfunnels.com/Listen to the Courses and Funnels Podcast:Apple Podcasts: https://podcasts.apple.com/ph/podcast/courses-and-funnels-podcast/id1712988006Spotify: https://open.spotify.com/show/16jVUT67JxRkfq219RFS6UAmazon Music: https://music.amazon.com.au/podcasts/3170835e-889b-4066-9af4-f3aeab59272b/courses-and-funnels-podcast Social Media:Facebook: https://www.facebook.com/courses.and.funnelsInstagram: https://www.instagram.com/coursesandfunnels/TikTok: https://www.tiktok.com/@coursesandfunnelsLinkedIn: https://www.linkedin.com/company/coursesnfunnels/Follow Jacques HopkinsWebsite: https://pianoin21days.com/YouTube: https://www.youtube.com/pianoin21days
On this episode of The Online Course Show, host Jacques Hopkins welcomes Kyler Nixon from Kyler Creative, a marketing agency that helps course creators increase sales. Kyler shares his insights on pricing psychology and common mistakes made by course creators, such as overpricing courses or lacking an understanding of competitor pricing. He emphasizes the importance of sustainable marketing systems like blogging and email marketing, and offers strategies for gathering email addresses and launching successful courses. Kyler also discusses the possibility of expanding course offerings through group coaching or additional courses. The episode dives into the process of creating courses, breaking it down into four phases for maximum success. The importance of building a big audience, offering free content, and monetizing through mid-ticket priced courses is also explored. This episode also includes a rundown of the top three most listened to episodes of The Online Course Show, and a shout-out to Kajabi as an all-in-one platform for online course businesses. The episode concludes with a discussion about using AI writing assistants like Jasper or chat GPT, the value of blogs for businesses, and the role of SEO in driving traffic to course websites. Tune in to gain valuable insights from Kyler Nixon and discover effective strategies to enhance your online course business!
On this episode of The Online Course Show, host Jacques Hopkins talks to Cory Huff, founder of theabundantartist.com, about how he has been helping artists monetize their art through his courses since 2009. Cory shares his journey from a marketing job to creating The Abundant Artist and his struggle with leaving his day job to focus on his business. He also talks about the evolution of the online course business, staying up-to-date with the latest trends, and regularly updating his courses. The episode also covers taxes, hiring struggles, and how to stay relevant by regularly connecting with customers.
On this episode of The Online Course Show, Jacques Hopkins interviews email deliverability expert Kay Peacey about how to improve email deliverability, housekeeping best practices for email lists, and more. Kay offers great advice on how to immediately improve email deliverability through basic steps and best practices, and dispels common misconceptions about email deliverability. She also discusses her membership model for ActiveCampaign users, including courses, a support community, and personalized assistance with her and her team. Listeners can also learn about personalized video messaging software, Bonjouro, and get a discount code. This is a must-listen for anyone interested in email marketing and running a successful online course business. Topics covered in the podcast episode:1. Email deliverability- Deliverability tools are available for improving email deliverability- Basic steps and best practices can improve deliverability immediately- Even expensive deliverability tools need to be implemented with basic steps2. Online courses- Online courses can be a profitable business- Podcast focused on helping course creators succeed3. Guest- The guest for this episode is an email deliverability expert who specializes in ActiveCampaign software- Bonjouro for customer engagement4. Successful email delivery- Importance of accurate and recognizable sender information- Setting clear expectations early on can help prevent spam folder- Building trust with mailbox providers5. Software used- ActiveCampaign- Lifter LMS- WP Fusion- Circle Communities- Airtable- WooCommerce subscriptions6. Monitoring engagement- Importance of monitoring open rates- Clicks are more important than open rates in identifying unengaged contacts- Using automation to keep in touch with members7. Accelerated ActiveCampaign- A free training course to help people avoid common mistakes- Covers topics such as segments, tags, contacts, and automations in ActiveCampaign8. Target audience- Small and medium businesses- Two levels of membership: essential and advanced9. Membership vs course- The speaker initially struggled with the decision to create a membership or sell a course- She ultimately decided on a membership model10. Deliverability course- Deliverability refers to the ability for emails to reach the inbox- There is a lot of misinformation about Deliverability which the speaker wants to dispel.
In this episode, host Jacques Hopkins talks with Dr. Rachel Gainesborough, a healthcare professional who was able to make a million dollars in just two years by selling online courses on short-term property rentals. Jacques and Rachel cover a range of topics around creating and selling online courses, including validating your idea, conducting market research, and the importance of offering high-value services. They also discuss the right and wrong ways to create online courses, with Jacques sharing his expertise on how to succeed with your online course business. Rachel shares her journey to becoming an online course creator, from experiencing burnout in healthcare to realizing the potential of making money through real estate investing and coaching. She emphasizes the benefits of offering free value to foster goodwill and build relationships within parallel groups. Jacques and Rachel dive into the details of Rachel's different course offerings and how she discovered what her audience wanted with lead magnets, ultimately leading to the success of her signature course. Join Jacques and Rachel as they discuss how to get started with creating and selling online courses, and avoid common mistakes along the way. Sponsor Message: This episode is sponsored by Kajabi, the all-in-one platform to create, market and sell your digital products. Visit EveryClickKajabi to get a 28-day free trial and Jacques' course "Every Click Kajabi". Key Takeaways: Validate your idea and conduct market research before creating an online course. Fostering goodwill and building relationships within parallel groups is key for success. Lead magnets can gather qualified leads and help you discover what your audience wants. Offering high-value services can lead to charging more for those services. Success of your course is measured by the success of your students.
In this episode of ‘The Art of Selling Online Courses', we are happy to welcome back Jacques Hopkins! Jacques and I will talk about the power of urgency when it comes to selling online courses. We dive into the difference between urgency and scarcity, and how using these techniques can help boost your sales.Jacques shares his personal experience with urgency in selling his online course business, revealing the first urgency technique he implemented and the impact it had on his sales. We also explore the three main ways that online course creators can incorporate urgency into their business, as well as Jacques' favorite urgency techniques.We will discuss how to effectively combine scarcity and urgency when selling online courses.If you're looking to increase sales and take your online course business to the next level, this episode is a must-listen. Tune in to learn valuable insights and tips on how to use urgency to your advantage and create a sense of urgency that drives sales. Check out Jacques' podcastLearn more from Jacques Find out how much revenue your funnel could make you Join The Advance Online Course Creators Facebook Group
“When you're working for somebody else you can make a lot of money but it's always finite, there's always a limit. But when you're running your own business, theoretically your earning potential is unlimited.” This week, Parker chats with Jacques Hopkins about his financial journey. Jacques worked as an engineer for eight years before quitting his job and turning his biggest hobby into a highly successful online piano course. PianoIn21Days.com has brought in over $2.5 Million in revenue to date, with over 7,000 students all over the world. Today, Jacques supports his family with the passive income from his course, while teaching others to do the same on the The Online Course Show podcast. The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business has grown. To learn more about Evolved Finance: Follow us on iTunes and leave a review: https://podcasts.apple.com/us/podcast/evolved-finance/id1227529139 Download our free audio course: www.evolvedfinance.com/audiocourse Follow us on Instagram: https://www.instagram.com/evolvedfinance/ To learn more about Jacques Hopkins and his business: Follow him on Instagram: https://www.instagram.com/pianoin21days/ Follow his Youtube channel: https://www.youtube.com/pianoin21days Check out The Online Course Show podcast: https://podcasts.apple.com/us/podcast/the-online-course-show/id1243692577
IN THIS EPISODE, YOU'LL LEARN: 05:19 - The six side-businesses that Jacques started that failed, why they failed, and how he realized that creating a piano course was the right choice for him. 12:21 - Lessons Jacques learned from his failures and how he's applying them to his business today.14:56 - Why there is a misconception that online courses are an easy way to riches, other myths around online courses, and what the actual truth is. 35:18 - Jacques' thought process as he was considering quitting his job and his “ah-ha” moment that led him to take the leap into becoming a full-time entrepreneur.44:47 - Where to start when building an online course and how to build an audience without any existing following.54:32 - How to think about the dynamic of giving away content for free versus making people pay for a product.01:04:02 - Where to learn and how to learn marketing strategies and software tools that Jacques uses today.01:07:15 - The first thing one should focus on learning and how to go about it if one is just starting out as a brand-new course creator.01:15:27 - How to focus as an entrepreneur, especially if you want to create multiple projects.01:20:14 - Habits or principles to incorporate into one's life that will lead to success.And much, much more!*Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences.BOOKS AND RESOURCESJacques Hopkins' podcast, The Online Course Show.Jacques Hopkins' The Online Course Guy website.Ramit Sethi's book I Will Teach You To Be Rich.NEW TO THE SHOW?Check out our Millennial Investing Starter Packs.Browse through all our episodes (complete with transcripts) here.Try Robert and Rebecca's favorite tool for picking stock winners and managing our portfolios: TIP Finance.Enjoy exclusive perks from our favorite Apps and Services.Stay up-to-date on financial markets and investing strategies through our daily newsletter, We Study Markets.Learn how to better start, manage, and grow your business with the best business podcasts.P.S The Investor's Podcast Network is excited to launch a subreddit devoted to our fans in discussing financial markets, stock picks, questions for our hosts, and much more! Join our subreddit r/TheInvestorsPodcast today!SPONSORSGet a FREE audiobook from Audible.Invest in high quality, cash flowing real estate without all of the hassle with Passive Investing.Get personalized, expert advice that helps you see things clearly with ATB.Save time and money on your rental property insurance with Steadily. Get a commitment-free quote today.If your business has five or more employees and managed to survive Covid you could be eligible to receive a payroll tax rebate of up to twenty-six thousand dollars per employee. Find out if your business qualifies with Innovation Refunds.Ship with FedEx and be ready for this holiday season with picture proof of delivery.Support our free podcast by supporting our sponsors.Connect with Jacques: Youtube | Instagram | WebsiteConnect with Robert: Twitter | Instagram See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
An online course is an appealing way to earn passive income, or add an extra revenue stream to an existing business. You don't need any special expertise to do it, either, and Jacques Hopkins is proof. He turned his hobby playing piano into a $40,000 a month business when he started Piano in 21 Days, and you'll hear how in this interview. Jacques had a traditional career as an engineer but wanted a job that would give him more free time. He realized he used practicing piano to procrastinate, and decided to make that passion the heart of his new business. He'll be the first to tell you he's not a piano virtuoso, but he does know how to build an evergreen sales funnel, and knowing how to sell online course content proved to be the key to unlocking his business growth. One of the best things about an online course business is its low barrier to entry. Jacques started his with a budget of around $150 a month, and those costs have stayed low as he's grown, meaning about 50% of his revenue is profit. He'll explain the main costs an entrepreneur should budget for and how to make the most of that investment, along with how to set up smart systems and build a team to make your income as passive as possible. If you want to know how to create an online course, this is the podcast episode for you!ResourcesPiano in 21 Days - See Jacques' course and learn more about his business on his websiteThe Online Course Show - Learn more from Jacques' podcastWordpress - Website design and hosting platform Kajabi - Popular platform for designing and selling online coursesClickFunnels - Powerful tool for building and managing sales funnelsDeadlineFunnel - Marketing and lead conversion toolUpwork - Freelancer marketplace Slack - Virtual communication platformAsana - Project and workflow management platformZoom - Video conferencing toolExpert Secrets - A playbook on how to turn one-time customers into repeat businessLaunch - A winning formula for selling any type of product onlineThe 4-Hour Workweek - Expert advice on how to master your work/life balance as an entrepreneurUpFlip HUB - Learn more about how to start a business from scratch
Welcome back to our regular Success With Soul Podcast series! This week we're sharing a conversation I had with Jacques Hopkins last year about how to reliably generate passive income by strategically using online courses and evergreen funnels. While online courses certainly aren't the only way to generate passive income, they do offer a unique way to serve your target audience and build your business in a way that can also allow you more space in your work — for rest, for play, for working on new ideas. Today, we're diving into the strategies that will help you not only create an online course, but how to actually earn reliable income from it that's both scalable and sustainable. My guest Jacques Hopkins worked as an engineer for eight years. Then, he quit his job and turned his biggest hobby into a highly successful online piano course. PianoIn21Days.com has brought in over $1.7 Million in revenue to date, with over 5,000 students all over the world. Today, Jacques supports his family because he can consistently generate passive income from his course. In addition, he teaches others how to use his method at TheOnlineCourseGuy.com and The Online Course Show podcast. In today's episode, we're going to be looking at a unique evergreen model called an evergreen funnel. A good evergreen funnel builds a relationship with your potential customer and leads them to the sale in as non-salesy a way as possible. When leveraged correctly, it can be a great way to generate passive income — with much less stress than live launching and more earning potential than regular evergreen. You're going to love this episode packed with practical info! And if you need help honing the focus of your offer, I've got a GREAT resource for you. Amy Porterfield's excellent FREE What's Your "Thing"? guide will help you identify your unique contribution, so you can increase your impact and your income. What you'll learn in this episode: Conveying the true value of what you're selling (especially important if you're not teaching business or money-making strategies) Dealing with Imposter Syndrome The difference between just evergreen and an evergreen funnel The most important thing you need in order for your funnel to actually convert How to troubleshoot your funnel when it's "not working" What to do with the people on your email list if they don't buy, and how to launch to them again Subscribe and Review Thanks so much for joining me this week. If you liked what you heard, please leave an honest review for The Success with Soul Podcast on Apple Podcasts so we can improve and better serve you in the future. Plus, you could be featured on a future episode during our listener spotlights. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them. And finally, don't forget to subscribe to the show on Apple Podcasts to get automatic updates. My goal for this podcast is to inspire those who seek flexibility and freedom in their lives by making something happen with holistic, soulful, step-by-step strategies from me and other experts. Links + Resources Mentioned in this Episode: Don't miss Amy Porterfield's FREE What's Your "Thing"? guide! Follow Jacques online at pianoin21days.com and theonlinecourseguy.com Follow me on Instagram @katekordsmeier More Ways to Enjoy Success with Soul Download a transcript of this episode Download on Apple Podcasts Email me new episodes Don't forget to join our free Success With Soul Facebook community for follow-up conversations about the podcast episodes and where I also often go live to answer your burning questions. Hangout with like-minded bloggers and heart-centered online business owners exchanging priceless feedback, encouragement, and other golden insights from the trenches. EPISODE CREDITS: Produced by Danny Ozment at https://emeraldcitypro.com
Interested in how to ethically use scarcity marketing in your business? Using scarcity is definitely effective, but how do you implement scarcity marketing and stay ethical? Jacques Hopkins joins me in this episode to talk about a recent experiment he ran in his business that totally changes the way I think about scarcity marketing.In this episode, We'll dive into:-What kept Jacques going through 7 failed business attempts-3 different ways to implement scarcity to your marketing funnels-Results from the experiment Jacques performed on his funnel that 10xed his online course sales.Resources:For show notes and free resources: www.businesssavvyshow.comFollow:www.instagram.com/hellosavvycowww.facebook.com/hellosavvycoConnect With Jacques:Instagram: https://instagram.com/pianoin21days Podcast: The Online Course Showhttps://pianoin21days.com/Sponsored by:HelloSavvy HelloSavvy is a new freelancer marketplace that is changing the way hiring happens online. HelloSavvy helps you find freelancers that will align with your company's mission and vision. You can even filter freelancers by personality type and the specific tools you use in your business! Ready to scale your business by hiring the right people? Head over to Hellosavvy.com to learn more.
Jacques Hopkins tells the story of leaving his job as an engineer to making a living teaching online piano courses. These days Jacques is the most recognizable piano teacher on the internet and has created a successful system that works for his students.
There are tons of ways to make money online — the root of all of them comes down to helping people. Two common ways entrepreneurs help a wide audience is by packaging up their knowledge and experience into an online training course or a membership program/community. But which model makes the most sense for your business? To find out, it's time for another Side Hustle Showdown. For the debate, I've invited back two Side Hustle Show favorites: Jacques Hopkins has sold over $2 million worth of his flagship online course PianoIn21Days.com and teaches others how to create their own courses at TheOnlineCourseGuy.com. Shane and his wife Jocelyn sold their primary membership website for over $1M and now help other people create and grow membership sites of their own at flippedlifestyle.com Tune in the week to learn: how Jacques and Shane approach creating content for their businesses the differences in business models between memberships and courses the time commitment involved for both business models tips for pricing and increasing conversions and more Full show notes
Welcome to our Course Creation mini-series! From August 26, 2021 - September 23, 2021, we're bringing back a mix of fan favorites episodes from 2020 all about digital courses, plus a brand new interview with course creation queen Amy Porterfield herself! If you want to create an online course, this series is for you. While there are many passive income opportunities in 2021, today we're talking all about how to generate regular, recurring income through the revenue stream of online courses. But the thing is, just because you build it, does not mean it will be an instant success. It's just not that simple. Today, we're diving into the strategies that will help you not only create an online course, but how to actually make consistent, scaleable passive income from it! The strategy we're talking about today is called evergreen, meaning your course is always available for purchase, 365 days a year. But here's the catch: there's almost no information about the actual course on the website anywhere. Huh? Listen to today's episode to learn how this works! My guest today, Jacques Hopkins, worked as an engineer for eight years before quitting his job and turning his biggest hobby into a highly successful online piano course. PianoIn21Days.com has brought in over $1.7 Million in revenue to date, with over 5,000 students all over the world. Today, Jacques supports his family with the passive income from his course, while teaching others to do the same at TheOnlineCourseGuy.com and The Online Course Show podcast. What you'll learn in this episode: How to convey the value of what you sell (especially if you're not teaching business or money-making strategies) How to get past Imposter Syndrome and the idea that you're not enough of an expert to teach something online The difference between just evergreen and an evergreen funnel The most important thing you need in order for your funnel to actually convert How to troubleshoot your funnel when it's “not working” What to do with the people on your email list if they don't buy, and how to launch to them again Subscribe and Review Thanks so much for joining me this week. If you liked what you heard, please leave an honest review for The Success with Soul Podcast on Apple Podcasts so we can improve and better serve you in the future. Plus, you could be featured on a future episode during our listener spotlights. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them. And finally, don't forget to subscribe to the show on Apple Podcasts to get automatic updates. My goal for this podcast is to inspire those who seek flexibility and freedom in their lives by making something happen with holistic, soulful, step-by-step strategies from me and other experts. Links + Resources Mentioned in this Episode: Check out our incredible Digital Course Academy free resources here! The 4-Hour Workweek by Tim Ferris Kajabi course creation platform Chillpreneur by Denise Duffield-Thomas Get the entire first module of Amy Porterfield's Digital Course Academy for FREE here! Hurry, this won't last long (ends September 14, 2021). Deadline Funnel Episode 015: How to Write Email Marketing Campaigns that Convert with Tarzan Kay Clockwork by Mike Michalowicz If you're looking for an easy to use, all-in-one platform for your business needs, check out Kartra. I switched to Kartra last year and am saving $12,000 per year! Get your free 14-day trial and 30-day money-back guarantee here Getting Things Done by David Allen Expert Secrets by Russell Brunson If you've ever wanted to build a digital course but haven't actually DONE it, then you need to join me and Amy Porterfield inside her FREE Facebook Bootcamp group, The Digital Course Kickstarter: A 30-Day Bootcamp Follow Jacques on Instagram @pianoin21days and his websites PianoIn21Days.com and TheOnlineCourseGuy.com Follow me on Instagram @katekordsmeier and @rootandrevel More Ways to Enjoy Success with Soul Download a transcript of this episode Download on Apple Podcasts Email me new episodes Don't forget to join our free Success With Soul Facebook community for follow-up conversations about the podcast episodes and where I also often go live to answer your burning questions. Hangout with like-minded bloggers and heart-centered online business owners exchanging priceless feedback, encouragement, and other golden insights from the trenches. EPISODE CREDITS: Produced by Danny Ozment at https://emeraldcitypro.com
In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Jacques shares his best tips on building a million-dollar online course business.We go step-by-step through the processes of Jacques' funnel. He explains how the funnel was built using Jeff Walker's Product launch formula. He also takes us through the biggest traffic sources for his course. We discuss whether fancy software is always necessary for a successful webinar. Jacques explains a simple system he built which increased his webinar conversion rate from 5 to 7%.What You'll Learn In Today's Video:What a million-dollar course funnel looks likeTraffic sources that worked the best for JacquesWhat is a Product launch formula and how you can implement itHow Jacques makes his only lead magnet convert constantlyWhether you need fancy software for an impactful webinarAbout the speaker:Jacques Hopkins worked as an engineer for eight years before quitting his job and turning his biggest hobby into a highly successful online piano course. PianoIn21Days.com has brought in over $2.5 Million in revenue to date, with over 7,000 students all over the world. Today, Jacques supports his family with the passive income from his course, while teaching others to do the same on The Online Course Show podcast.
Flourish to 7 Figures Podcast: Growing Your Online Business to 7 Figures and Beyond
#108: How do you create a funnel that will scale your business to 7 figures and beyond? In this episode, I'm joined by Jacques Hopkins who turned his biggest hobby into a highly successful online course teaching people how to play piano. Piano in 21 Days has earned more than $2.5 million in revenue to date, with over 7,000 students all over the world! Today, Jacques supports his family with the passive income from his course, while teaching others to do the same on The Online Course Show podcast. In today's show, Jacques shares: How he went from six failed businesses to his 7th being a multi-million dollar success What he did to 10x his business almost overnight The 4 key components of a successful online course business His “Relaunch Magic” strategy that leveled up his evergreen funnel ...and a whole lot more! You can find all of the links and resources that are mentioned in today's episode at MonicaLouie.com/108.
IN THIS EPISODE, YOU'LL LEARN: 5:19 - The six side-businesses that Jacques started that failed, why they failed, and how he realized that creating a piano course was the right choice for him 12:21 - Lessons Jacques learned from his failures and how he's applying them to his business today18:15 - Why there is a misconception that online courses are an easy way to riches, 21:28 - What other myths there are around online courses, and what the actual truth is 23:94 - How to actually convert YouTube viewers into customers and what kind of call-to-action one can use to do so 36:38 - What to consider when deciding to quit one's job and what kind of “ah-ha” moments to watch out for in order to take the leap into becoming a full-time entrepreneur46:07 - Where to start when building an online course and how to build an audience without any existing following48:21 - If starting on YouTube is a good strategy when building an audience for an online course and if it can be an additional revenue stream (or just a purely top-of-the-funnel type strategy)54:02 - What a funnel is and what it means when something is top-of-funnel55:52 - How to think about the dynamic of giving away content for free versus making people pay for a product59:43 - The big shift that happened in Jacques online course business that saved him from going back to his former job58:36 - What an evergreen funnel is and the work needed to make one actually work1:01:22 - Where to learn and how to learn marketing strategies and software tools that Jacques uses today1:04:48 - The first thing one should focus on learning and how to go about it if one is just starting out as a brand-new course creator1:14:03 - How to focus as an entrepreneur, especially if you want to create multiple projects1:17:34 - Habits or principles to incorporate into one's life that will lead to successAnd much, much more!*Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences.EPISODE RESOURCES Get more FREE content from RobertGet a FREE audiobook from AudibleJacques Hopkins' podcast, The Online Course Show Jacques Hopkins' The Online Course Guy websiteRamit Sethi's book I Will Teach You To Be RichRobert Cialdini's Book Influence, New and Expanded: The Psychology of PersuasionAll of Robert's favorite booksSupport our free podcast by supporting our sponsorsSave with a credit union that helps you build financial confidence with Navy Federal Credit UnionLearn from people who are doing things doing things 100% with Marcus Lemonis. One Hundred Percent with Marcus Lemonis is available on Apple Podcasts, Amazon Music, or wherever you get your podcastsSwitch to Mint Mobile and get premium wireless service, starting at JUST $15 bucks a month, and get the plan shipped to your door for FREEStart managing and scaling your rental properties without scaling costs with RentRedi. get RentRedi's annual plan for only $54 when you use our special code ROBAccess conference calls, investor presentations, transcripts and earnings reports as frictionless as possible with QuartrExperience Manscaped's new Lawnmower 4.0 - the ultimate trimmer that provides intelligent functionality and incredibly comfortable grooming experience! Get 20% OFF and free shipping with the code MIRead this episode's transcript and full show notes on our website.Connect with Jacques: Youtube | Instagram | WebsiteConnect with Robert: Twitter | Instagram See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Today's guest worked as an engineer for eight years before quitting his job and turning his biggest hobby into a highly successful online piano course. His program PianoIn21Days.com has brought in over $2.5 Million in revenue to date, with over 7,000 students all over the world. He is also CEO & Founder of TheOnlineCourseGuy.com where he helps people create profitable online courses. Jacques has helped hundreds of people start and grow their online courses in a variety of niches such as farming, test prep, songwriting, guitar, accounting, and more. Please give a warm welcome to today's amazing guest, Jacques Hopkins! Top 3 amplifiers you can take away from today's episode: 1) How to sell a course that doesn't teach people how to make money 2) What stopped Jacques from getting to 7 figures even quicker 3) The one quick win people can use to Amplify their business today To listen, find other episodes, access the show notes, and find out more go to www.amplifyto7figures.com. Enter the giveaway here: https://amplifyto7figures.com/giveaway Guest links: Website: TheOnlineCourseGuy.com and PianoIn21Days.com Facebook: https://www.facebook.com/PianoIn21Days/ Twitter: https://twitter.com/pianoin21days IG: https://www.instagram.com/pianoin21days/ YouTube: https://www.youtube.com/pianoin21days Podcast: https://theonlinecourseguy.com/podcasts/
Last week, I shared one of my favorite quotes of all time: Failure is not a zero-sum game And it’s so important that I’m bringing it back today. Let’s get one thing straight - failure is inevitable in business. Those entrepreneurs you follow on Instagram posting their 6-figure sales months? They probably worked years to get there. Years of finding their way in the dark, of falling down, of pushing forward without fully understanding what they were doing. Years of failure that all led to something truly beautiful. And today’s guest, Jacques Hopkins, is the ultimate example of this. A former engineer, Jacques is now the creator of a highly successful online piano course. Pianoin21days.com has brought in, wait for it, $2.4 million in revenue to date, with over 6,000 students over the world. The passive income from his course allows him to support his family, take amazing vacations (like a 5-week road trip across the US!), and truly do what he loves. But, what if I told you that it wasn’t always smooth sailing for Jacques? In today’s episode, Jacques and I chat about our (multiple!) business failures, what we learned from them, and how they still help us in 2021. As you listen in today, I sincerely hope this episode can help you rise up from any fear or failure and keep going. And when you do find your million-dollar idea, I hope you think back to this episode and say ‘I’m glad I listened to Salome!’ So, get listening ASAP! Once you’re done, come over to my Instagram @salome.schillack and share the one thing you learned from your own failures.
While there are many passive income opportunities in 2021, today we’re talking all about how to generate regular, recurring income through the revenue stream of online courses. But the thing is, just because you build it, does not mean it will be an instant success. It’s just not that simple. Today, we’re diving into the strategies that will help you not only create an online course but how to actually make consistent, scalable passive income from it! The strategy we’re talking about today is called evergreen, meaning your course is always available for purchase, 365 days a year. But here’s the catch: there’s almost no information about the actual course on the website anywhere. Huh? Listen to today’s episode to learn how this works! My guest today, Jacques Hopkins, worked as an engineer for eight years before quitting his job and turning his biggest hobby into a highly successful online piano course. PianoIn21Days.com has brought in over $1.7 Million in revenue to date, with over 5,000 students all over the world. Today, Jacques supports his family with the passive income from his course, while teaching others to do the same at TheOnlineCourseGuy.com and The Online Course Show podcast. What you’ll learn in this episode: How to convey the value of what you sell (especially if you’re not teaching business or money-making strategies) How to get past Imposter Syndrome and the idea that you’re not enough of an expert to teach something online The difference between just evergreen and an evergreen funnel The most important thing you need in order for your funnel to actually convert How to troubleshoot your funnel when it’s “not working” What to do with the people on your email list if they don’t buy, and how to launch to them again Subscribe and Review Thanks so much for joining me this week. If you liked what you heard, please leave an honest review for The Success with Soul Podcast on Apple Podcasts so we can improve and better serve you in the future. Plus, you could be featured on a future episode during our listener spotlights. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them. And finally, don’t forget to subscribe to the show on Apple Podcasts to get automatic updates. My goal for this podcast is to inspire those who seek flexibility and freedom in their lives by making something happen with holistic, soulful, step-by-step strategies from me and other experts. Links + Resources Mentioned in this Episode: The 4-Hour Workweek by Tim Ferris Kajabi course creation platform Chillpreneur by Denise Duffield-Thomas Ready to make your publicity dreams come true in 2021? Check out my friend Selena Soo’s publicity calendar! It includes 40+ pages of story ideas you can pitch to the media, strategies for tackling sensitive and timely issues, and Selena’s top 3 insider secrets for scoring major media coverage (and building an audience of raving fans along the way). Go here to grab your copy now! Deadline Funnel Episode 015: How to Write Email Marketing Campaigns that Convert with Tarzan Kay Clockwork by Mike Michalowicz If you’re looking for an easy to use, all-in-one platform for your business needs, check out Kartra. I switched to Kartra last year and am saving $12,000 per year! Get your free 14-day trial and 30-day money-back guarantee here Getting Things Done by David Allen Expert Secrets by Russell Brunson Follow Jacques on Instagram @pianoin21days and his websites PianoIn21Days.com and TheOnlineCourseGuy.com Follow me on Instagram @katekordsmeier and @rootandrevel Follow me on Instagram @katekordsmeier and @rootandrevel More Ways to Enjoy Success with Soul Download a transcript of this episode Download on Apple Podcasts Email me new episodes Don’t forget to join our free Success With Soul Facebook community for follow-up conversations about the podcast episodes and where I also often go live to answer your burning questions. Hangout with like-minded bloggers and heart-centered online business owners exchanging priceless feedback, encouragement, and other golden insights from the trenches. EPISODE CREDITS: Produced by Danny Ozment at https://emeraldcitypro.com
eCommerce Uncensored - Email Marketing | Facebook Ads | Social Media Marketing
Jacques Hopkin has built a 7-figure business selling a piano course. Now he has a podcast where he interviews other online course creators and teaches the tips and techniques he has used to get him to over 1 million dollars in sales. In this episode we discuss what he has done over the last 7 […] The post EU199: Creating Million Dollar Courses with Jacques Hopkins appeared first on eCommerce Uncensored.
In today's episode, we have Jacques Hopkins from Piano in 21 Days, who is going to discuss with us the strategies he has used to create a $2 Million online course business teaching others how to play the piano. You will also get to hear the simple formula he has used over the years to drive traffic to his course, the launch strategy he uses to bring in consistent income, and the software he recommends that adds a personal touch to his online course in this digital age. Show Notes for This Episode Visit: https://onlinecourseigniter.com/8 Join Our Free Community: https://onlinecourseigniter.com/community
If you're like a lot of parents with school age children, you've probably spent a lot of time in 2020 juggling your career with taking care of your kids, who were off school, and then helping them with online school. Perhaps it's given you a better appreciation for what educators and people who otherwise wrangle children, go through every day. On this edition of Out to Lunch Baton Rouge, Stephanie talks with two local entrepreneurs who have built successful businesses taking care of our kids and teaching them valuable creative skills. Tessa Holloway is owner of Kidz Karousel, a Baton Rouge-based chain of childcare centers with five locations along the I-10-/I-12 corridor, and two others in the planning stages. Tessa founded the business with her husband, Derek Holloway, in 2006, opening their first location in Port Allen. In the years since, they have expanded throughout the Capital Region and into Mandeville, where they provide full-time child care services and educational programs for children ranging in age from 6 weeks to 5 years old. Kidz Karousel also provides before-school and after-school care services for kids aged 6 to 12, as well as holiday care and mom's day out programs. And now with the uncertainty about school and the days on/days off schedule many schools have implemented, Kidz Karousel is proving to be an invaluable resource for parents who are trying to figure out how to hold down a job and take care of their kids in the middle of a pandemic. Joy Keown Bedillion is Co-Owner and Director of Grace Notes School of Music, a music school that teaches strings, piano and music composition to students from throughout Baton Rouge. Joy is a professional cellist who plays with the Baton Rouge Symphony Orchestra. She came to Baton Rouge in the mid-2000s to get her MFA in music from LSU, and never left. Initially, Joy started teaching cello lessons at Grace Notes to earn a little extra money at the then recently-opened school, in 2007. When Grace Notes' founder relocated out of state a couple of years later, Joy bought the business and has since grown it into a multi-instrument music school with a faculty of 13 teachers and classes and camps year-round. Photos from this show by Jill Lafleur are at our website. Here's a conversation with another Baton Rouge music educator, Jacques Hopkins, who can teach you to play piano in 21 days. And here's a glimpse into the mindset of educators and economics at the outset of the pandemic. See omnystudio.com/listener for privacy information.
Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
There’s an online course for just about everything these days. And for good reason. More people are learning online than ever, and online courses can be wildly profitable if you play your cards right. Jacques Hopkins is a bit of an anomaly in the online course world because he took a subject he’d never taught before (piano) and turned it into an extremely successful course that allowed him to quit his 9 to 5. And now, it has even led him to begin teaching others how he put his own course together. In this episode, we’ll cover: How Jacques grew his online course by implementing funnels How to work on two different brands simultaneously How to deal with (and plan for dealing with!) haters The value of having a trusted legal advisor you can call whenever a question or problem arises BONUS: If you’re starting something new, or this episode has spotlighted areas of your business that have you worried, now is a great time to make sure your business is in good shape legally. Download our free legal checklist to make sure your business has a strong legal foundation at www.awbfirm.com/podcast160! Resources mentioned in this episode: The (new and improved!) AWB Firm coaching quiz: https://awbfirm.com/coaching-quiz Storybrand by Donald Miller: https://buildingastorybrand.com/ Expert Secrets by Russell Brunson: https://expertsecrets.com/getesfree-1 Jacques’ Online Course Show podcast: https://theonlinecourseguy.com/podcasts/ Piano in 21 Days website: https://pianoin21days.com/ The Online Course Guy website: https://theonlinecourseguy.com/ This podcast is information, not legal advice specific to your situation.
To see what's possible in your own mindset, and the impact your mindset could be having on your business visit https://mindsetperformance.co. After all ... a breakthrough in your business will first happen as a breakthrough in your thinking.Resources mentioned in this episode:https://www.facebook.com/gregoryjacqueshopkinshttps://theonlinecourseguy.com/https://pianoin21days.com
CEO and Founder of Piano in 21 Days makes over 6 figures a month selling his online piano lessons course Helps online course creators actually succeed with their online courses CEO and Founder of the Online Course GuyHost of the Online Course PodcastOwner of the Online Course Community FB GroupWebsitehttp://theonlinecourseguy.com/Facebookhttps://www.facebook.com/gregoryjacqueshopkinsYoutubehttps://www.youtube.com/user/PianoIn21DaysPS: Click below to join online community specifically for online course creatorswww.facebook.com/groups/coursecreatorscommunity1or visit our official website:https://www.coursecreatorcommunity.net/We are a community with hundreds of online course creators, everyone in the community is super supportive and we all share tips and ideas!
Jacques Hopkins shares how he built an online course and some of the skills he had to learn along the way. If you have been sitting on an business idea you definitely want to listen to this episode! For more information, visit the show notes at https://ChooseFI.com/235
The Smart Passive Income Online Business and Blogging Podcast
#430: In this session of the SPI Podcast, I talk to Jacques Hopkins, who started six unsuccessful passive income ventures before finding the right niche. After years of work, Jacques has finally started to make significant money with his course, Piano in 21 Days [affiliate link]. We cover the importance of mapping out the customer journey, what's working well right now for online course creators, and the value of customer feedback. Podcast show notes available here: https://www.smartpassiveincome.com/session430
Today's guest on the Mancast is Jacques Hopkins. Jacques runs a successful 7-figure online business using the medium of online courses. Success didn't come easy for Jacques and he's made it part of his mission to help flatten the steep learning curve involved with navigating how to create an online course that people will actually want to buy and using it to build a growing, sustainable online revenue stream. Show Highlights - How Jacques got started making money online and what he's learned from his numerous mistakes and failures - Why now is a great time to consider building an online course - The biggest struggles that must be overcome when building a business online - How to determine what you have to offer that would be of value to your fellow man - How to build an online course with only minimal investment in equipment and software - The problem of proximity bias when considering the value we have to give to others - Jacques best advice for anyone that's interested in growing their income through online courses Did you enjoy this podcast? If so, do me a solid and take one minute of your time to subscribe and leave a review on iTunes to help me spread the message: https://itunes.apple.com/us/podcast/masculine-by-design-mancast/id1202628944 Follow Craig on Twitter: https://twitter.com/MasculineDesign Join Craig's Tribe - The Fraternity of Excellence: https://fraternityofexcellence.com Craig's Blog: https://masculinebydesign.com Get the Masculine by Design Newsletter: https://masculinebydesign.com/newsletter Get Craig's Book, Destroy Your Dad Bod: https://deathblowtothedadbod.com Connect With Jacques Hopkins: His Site: https://theonlinecourseguy.com/ The Online Course Show Podcast: https://theonlinecourseguy.com/podcast/
#028 - Online course-builder extraordinaire Jacques Hopkins tells us what inspired him to teach the piano online and how he built it into a business which enabled him to quit his job.For the show notes for this episode, visit:https://changeworklife.com/28Also, make sure to join the Change Work Life Facebook group and check out all the resources mentioned by our guests on the Change Work Life Resources page.
In This Episode:[2:02] What was Jacques's biggest fear of podcasting?[6:08] How does Jacques's podcast fit into his business?[10:58] Does Jacques produce his own podcast, or does he outsource?[14:42] How much time did Jacques save by outsourcing the work for his podcast?[20:45] What platform does Jacques use to outsource his podcast?[20:55] Does Jacques have any regrets for starting his podcast?[25:14] Jacques's tip for you.Important Quotes:"I launched the podcast as a way to launch the business as well""I make good connections with people""I don't think a podcast is right for everybody""Make sure it's the right platform for you""Be consistent and stick with it""Plan to help people" About The Guest:Jacques Hopkins worked as an engineer for eight years before quitting his job and turning his biggest hobby into a highly successful online piano course. Today, he supports his family with the passive income from his course, while teaching others to do the same. Check out the newest version of Jacques’ course here at PianoIn21Days.com, plus his podcast and online course training at TheOnlineCourseGuy.com.Important Links:Listen to Jacques's podcast and learn more about The Online Course Guy
Greetings, SuperFriends! Today we are joined by Jacques Hopkins. Jacques worked as an engineer for eight years before quitting his job and turning his biggest hobby into a highly successful online piano course. Today, he supports his family with the passive income from his course, while teaching others to do the same. I wanted to talk to Jacques because I also have a side-passion for learning an instrument, multiple instruments actually. Most recently, I have learned the piano, and thus I wanted to talk to Jacques about the importance of learning an instrument, but also from the perspective of someone who transitioned and brought music into his life. I wanted him to share his insights with all of you as to why anyone and everyone can and should pick up a musical instrument. The conversation varied from how you can accelerate your learning of a specific instrument, the piano, to why music is important, why people should learn music, and how you don't have to be a musical person to learn an instrument. In the episode, we also talk about the massive misconceptions and ways that most people go about learning music. I enjoyed the episode, it's a short and sweet one, and I'm sure you'll enjoy it as well! -Jonathan Levi
Teaching skills and imparting knowledge are perhaps the greatest gifts and tools we can give to the young, and the young at heart, hungry to learn. Local Baton Rouge entrepreneurs are coming up with creative ways to turn the act of teaching and educating into small businesses with limitless potential. Jacques Hopkins was an electrical engineer whose desire to be an online entrepreneur led him, five years ago, to walk away from his day job and create a local company that promises to teach even the most tone deaf students how to play the piano in just three weeks. Piano in 21 days is an entirely online tutorial that takes everything you learn in traditional piano lessons and throws it out the window. Jacques lessons are unique in that they re fast, fun and require no classical training. Now, this might seem very remarkable, not in the least because Jacques, by his own admission, took piano lessons as a child growing up in New Orleans for 12 years and can only play two songs But his small company is doing well and supporting his family. Stephanie Crawford is founder and owner of Best in Class Tutoring, a private tutoring service that helps students with whatever their learning needs but particularly specializes in test prep for the ACT and SAT. Stephanie founded the company in 2014, after spending five years in the classroom and another six years at the LSU Academic Center for Student Athletes, where she mentored and tutored student athletes, hired and trained tutors, and ran hundreds of appointments a week. Today Stephanie travels the country giving professional development seminars and teaching ACT and SAT prep classes. Photos at Mansurs on the Boulevard by Karry Hosford. See omnystudio.com/listener for privacy information.
Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives
Hey, everyone! Today, I am joined by Jacques Hopkins, founder of Piano in 21 Days. After years of piano lessons, Jacques realized that he could only play two songs no matter how much he practiced. Luckily, he soon learned a new approach that allowed him to play hit songs--in minutes. Jacques decided to teach his piano playing method online. He joins me today to share his course, how he struggled with sales, and the system that eventually helped him generate $40k per month. Enjoy! One of the biggest reasons that people don't succeed as an online course creator is they give up too easily. Episode Quotes “Learning piano doesn’t have to take years. It can be faster, more fun, and easier than you thought.” "It wasn't until I created an online course based on something that I love that I found success with my own online business." "With online courses, I’m having a direct impact on other people’s lives, and that’s been the biggest ‘why’ with what I’m doing today." "Not only do I need to be good in responding to people's struggle, I need to find a better way to help them." "We just have one life, why not make the most of it?" Listen to Learn 01:44 Getting to know Jacque Hopkins, Rapid 5 Questions 05:10 Jacques business/online coaching journey 08:47 The impetus in creating "Piano in 21 Days" 10:24 Overview about Piano in 21 Days - who is it for? 12:15 Early stages of the course, challenges encountered 16:40 Course structure and goal - 80/20 principle 18:15 How to overcome the hurdles and stuck zones? 22:08 Pricing tier, course materials/resources included 27:19 Jacques insights for online course creators 30:13 Awesome things coming up from Jacques Hopkins, website links Grab Your Bonus! If you enjoyed the interview, join us in the bonus segment! You’ll learn Jacques’ approach to pricing and packaging. We also dig into his approach to evergreen sales funnels. Click here to listen --> https://get.zencourses.co/extra
AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design
Jacques Hopkins is back with us today, from Pianoin21Days.com. He was coached just sixteen episodes ago in Episode 1032, and it's amazing to hear how far he's come. Back then he needed help segmenting his email list; today he's going to tell us about the tool he used to make that process easy and the results he's seeing because of it, plus the new business he began in the meantime, TheOnlineCourseGuy.com!In this episode we mention RightMessage—a fantastic tool for segmenting your audience. You can use it to display different calls-to-action based on your audience's need, for example. It's pretty epic so check it out!I'm throwing my first-ever live event next year, FlynnCON1 in San Diego, July 26-28! The theme is Press Start, and I'd love to see you there at this family-friendly event. Act fast before the rest of the tickets disappear!If you want to be considered for a coaching session, apply via the form at AskPat.com.If you enjoyed today's episode and you love the format of this show and helping other entrepreneurs, can you help me convince others to listen too? All you have to do is leave a quick review and rating on iTunes (and subscribe if you haven't already). That would mean the world to me, so thank you so much!Today’s sponsor is FreshBooks, who make the best financial management software out there. It’s ridiculously easy to use and their interface is highly-visual and super-intuitive. You can actually get an unrestricted, thirty-day trial for free; just go to FreshBooks.com/askpat and enter “Ask Pat” in the “How Did You Hear About Us?” section.
Things were going great; he had a bunch of happy customers, he’d quit his engineering job to focus on it full-time, and he was doing what he loves. You might remember Jacques Hopkins from episode 223, where he broke down how he turned his hobby of playing piano into a solid $20k a month online business at Pianoin21days.com. BUT…. Between customer support, email, social media, phone sales, and all the other day-to-day tasks, it was taking a full 40 hours a week to run. Since then, Jacques set out to automate, optimize, and outsource different elements of the business. Those initiatives cut back his time commitment to maintain the biz to just 10 minutes a day — and still grew revenue to $30k a month. Note: Click here to download Jacques’ top tips from this episode. Jacques isn’t one to sit still, he’s using his newfound time freedom to work on more strategic growth projects and his other project; TheOnlineCourseGuy.com. He’s launched a podcast interviewing other people who have successfully launched online courses, and sells his own course giving customers a behind the scenes look at how he built and sold his courses on Pianoin21days.com. Tune in to hear how Jacques “plugged holes” in his course, outsourced time-consuming repetitive tasks to a virtual assistant, and successfully increased his revenue while reducing the time spent on his business.
AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design
On the show with me today is Jacques Hopkins, who owns a very successful business called Pianoin21Days.com. He also has a successful YouTube channel. Jacques is at a point where he wants to create better sales funnels for his business, specifically through audience segmentation. This is a great idea but—as I know from experience—it can be completely overwhelming. Today we're going to talk about how to tackle segmentation step by step. If you want to be considered for a coaching session, apply via the form at AskPat.com. In this episode I mention Brennan Dunn, who's the king of segmentation right now. You can learn about him at DoubleYourFreelancing.com. He's created some great tools that I recommend checking out, like RightMessage and RightAsk. I also mention a book in this episode called Ask by Ryan Levesque, a great resource for understanding what questions to ask your customers through surveys and the like. If you enjoyed today's episode and you love the format of this show, and helping other entrepreneurs, can you help me convince others to listen too? All you have to do is leave a quick review and rating
Jacques Hopkins is the creator of PianoIn21Days.com where he sells an online piano course that helps people learn piano in a fast and fun way. Piano In 21 Days is now a fully automated business so He's also The Online Course Guy where he helps others turn their hobby into an online course like he did. He tells us about how he got started with online courses and now consults others who want to create and launch an online course. Resources Piano in 21 Days The Online Course Guy (official site) Jacque Hopkins on LinkedIn
Today's guest makes 5 figures monthly teaching people how to learn a new hobby. Jacques Hopkins is here to share how he makes $30,000 a month teaching people to play the piano. He didn't always start off that way, you’ll see the steps he took to get to that point and what happened when he got his first sale. You'll Learn The steps required to create a course for yourself How students can help you create your course and make it better How Jacques Hopkins made the transition from being an engineer to entrepreneur and replace his income in 2 years. Why testimonials on videos lead to more sales Thanks for listening! To share your thoughts leave a comment at GodspeedDevelopment.com/11
Monetize Hobbies with Jacques Hopkins. On today's episode, Jacques Hopkins shares the struggles and the journey that he went through from being a full-time engineer to become a modern-fast paced piano teacher. Jacques gave himself a predetermined date for his business to start supporting him, his wife and 6-months old daughter. During this time, Jacques and his family were living off of his life savings. It's truly fascinating to me, when people turn their passionate hobby like playing piano and turned it into an extremely profitable business. Jacques incredible story is one to listen and take notes... We all have hobbies that we could potentially monetize like him, so sit tight and enjoy the journey of Episode 7, as Jacques shares how to turn your hobby into a profitable course. Connect with Jacques Hopkins: https://pianoin21days.com/
Bitten by the entrepreneurial bug, Jacques Hopkins began selling online piano courses and turned his hobby into a business. Former engineer and founder of Pianoin21days.com and TheOnlineCourseGuy.com, Jacques shares his story and advice for successfully building a brand, marketing and growing a business. Check out his videos and learn more at https://pianoin21days.com/ and https://theonlinecourseguy.com.
Jacques Hopkins is a former full-time engineer who turned his passion for playing piano from a side hustle into a full-time business at the end of 2015. With more time and energy to devote to Pianoin21Days.com, the business continued to reach new heights. It was after reading the entrepreneurial handbook that’s inspired a generation to start side hustles – The 4-Hour Workweek, by Tim Ferriss – that Jacques knew he wanted to start "something on the side that could make money." That was back in 2007, and after several failed ventures, each of which has played a part in getting him to where he is now, Jacques is crushing it with his YouTube videos, ebook sales, and online course. Note: Click here to download Jacques’s top online business tips from this episode. Tune in to hear how Jacques realized there was a market for teaching “regular people learn to play modern songs on the piano in as little time as possible.” You'll hear how he used YouTube to generate lots of free traffic and build his email list, how he doubled his conversions by picking up the phone and talking to potential customers, and how he now lives the lifestyle wants and spends his time promoting the business.