Podcast appearances and mentions of Javier Lozano

Episode Summary Fractional CMO Javier Lozano Jr. helps B2B tech and tech-enabled services build predictable GTM engines. Former startup CMO, scaled $1M to $20M. Now installs repeatable revenue systems. Who's your ideal client and what's the biggest challenge they face? What are the common mistakes people make when trying to solve that problem? What is one valuable free action that our audience can implement that will help with that issue? What is one valuable free resource that you can direct people to that will help with that issue? What's the one question I should have asked you that would be of great value to our audience? When was the last time you experienced Goosebumps with your family and why? The Predictable Pipeline Diagnostic Discovery Call w/Javier Get in touch with Javier: Website, LinkedIn, Facebook, Instagram Stakeholder Confidence Focus Turn board skepticism into enthusiastic alignment with the KAIROS assessment system. Book your 30-minute KAIROS Strategic Assessment (€147) and receive frameworks that build unwavering stakeholder trust in your strategic timing. Only 5 spots are available this week. https://www.uwedockhorn.com/research

Most small-to-mid manufacturers know they've under-invested in marketing, but where do you even begin? Javier Lozano, Founder of Bolder Media and a fractional CMO, joins Carman and Jeff to lay the foundation. He explains why your founder's origin story falls flat, how to mine real differentiation from customer interviews, and why your brand should be more Yoda, the guide, than Luke, the hero. Plus: how to find a wedge in a “red ocean” without making yourself unfindable, and what a fractional CMO actually does that a consultant or full-time hire can't.

Amiguitos, ¿ya votaron por nosostros hoy? ¡Se los agradecemos mucho! Una más de la Ministra Ríos, una más. Javier Lozano se avienta un albur tan bueno que hasta Alazraki... no le dio risa. Nuestro querido oribe Peralta está emocionado por el futuro y al 'Dinamita' le gusta que se le quede apestoso en la boca

Most founders are doing "random acts of marketing" — a little LinkedIn, some ads, a blog here and there. Trying to be everywhere, succeeding nowhere.Javier Lozano Jr. was the CMO at Wrapmate during their run from ~$1M to over $20M in revenue and a $16M raise. His fix was counterintuitive: do less. Find the one channel showing signals, go all in, and master it before adding anything else.In this episode, Javier talks about changing one variable that took their ideal customer profile hit rate from 15% to 95% on the same budget — and how his team used "narrative engineering" to build the credibility trail that made their raise possible months before they needed the money.Show notes and full transcript: https://ftb.bz/130BWatch on YouTube: https://ftb.bz/130VYTFree Fundraising Toolkit: https://core.feeltheboot.com/raise?utm_source=podcast&utm_medium=audio&utm_campaign=organic_content&utm_content=ep130Subscribe to BootPrints: https://ftb.bz/join-p

In this episode, Kelly sits down with Javier Lozano, Jr., Founder of Bolder Media Co. and Fractional CMO. Javier breaks down exactly what "going fractional" means, how it differs from consulting or agency work, what kind of companies need it and when they finally make the call, and what senior marketers need to have in place before they can make the leap — including the non-negotiable skills, and why right now might be the best window yet to build a career on your own terms. 

Javier Lozano Jr. didn't come up through brand or PR. He came through sales — and that lens has shaped everything about how he approaches growth marketing. Starting his first business in the teeth of the 2008 recession with a personal guarantee on a five-year lease, Javier learned early that you have to be strategic when the market won't forgive waste. That crucible turned him into one of the sharper go-to-market operators in B2B tech.In this episode, Javier walks through exactly how he scaled RapMate from roughly $1M to $20M ARR — not through guesswork or gut feel, but through a disciplined system of ICP targeting, messaging tested internally before it touched the market, channel diversification based on real signals, and a coordinated email engine that generated $1.5–2M annually on its own.If you're a SaaS founder trying to graduate from scrappy growth to a repeatable revenue machine, this episode is a masterclass in doing it the right way.Key Takeaways6:12 — Marketing through a sales lens Javier came into marketing through sales, not PR or brand. That background means everything he builds is oriented toward one outcome: influencing revenue.7:03 — Marketing must influence revenue It can't be all demand gen all day. There has to be a balance — and a direct line connecting marketing activity to revenue outcomes.7:52 — Enter old-school industries with a modern playbook In a facilities management company founded in 1976, Javier applied a B2C/SaaS marketing approach and stood out immediately — landing enterprise calls from Raytheon, Anheuser-Busch, and Dollar General.10:35 — Ask more questions, peel back more layers The real pain is never the first thing a prospect tells you. The more you ask, the deeper you go — and agitating the real pain point changes the entire sales conversation.12:44 — Don't try to boil the ocean When taking over as CMO, Javier's first move was to observe, not overhaul. Understand what's working before you touch the website, the messaging, or the budget.14:22 — Test messaging internally before going external Instead of redesigning the website, Javier reoriented messaging inside existing email communications first. Lower risk, faster feedback, and you learn whether the market resonates before making expensive public changes.15:34 — Only 15% of leads were in the ICP With 85% of leads outside their ICP, the team was burning money chasing the wrong people. The fix wasn't the message — it was the targeting.16:11 — Meta delivered higher-quality leads than Google Even though Meta represented only 10–20% of ad spend, it was producing higher connection rates and close rates. Finding that signal — and gradually shifting budget — moved ICP match rate from 15% to 65%+.19:01 — CAC dropped from $1,000 to $300 Better targeting and aligned metrics turned customer acquisition cost into a competitive weapon. At $300 CAC with a $2,250 average cart value, the math became predictable and scalable.23:39 — "If it ain't broke, why fix it" has a shelf life Channel concentration is a real risk. Milk what's working, but always be looking 6–12 months ahead at diversification — before an algorithm change or account shutdown forces the issue.27:10 — Signals don't have to be stats A VP calling your cell after two LinkedIn DMs is a signal. Three prospects in a row mentioning the same thing on sales calls is a signal. The sales team's frontline feedback is some of your most valuable go-to-market data.32:05 — The $1 per lead per month email goal Javier set a simple but disciplined baseline for email: generate $1 per lead per month. That framework forced the team to think about email as a revenue channel, not just a nurture activity.33:22 — Sales email from a real inbox: 40–50% open rates Emails sent from a salesperson's actual Gmail account opened at 40–50%. From a marketing email address, it was 15–20%. The channel doesn't change — the sender does.36:53 — Leads closed 12 months after entry — from a Halloween email Buyers are in different stages at different times. If you stop communicating, you disappear. The long game in email is just staying visible until they're ready.40:27 — The human experience is the last moat As AI slop floods inboxes and feeds, the people who create genuine human connection with their audience will stand out. That's not automate-able — and that's the point.41:57 — Build the system manually before you automate it AI exposes broken systems. If you don't have a clear step-by-step process built out internally, automation will just break things faster. Do it by hand first.44:36 — Find the one wedge and own it Founders go to market with too many use cases. Pick the one thing you can win in your sleep, get it so dialed in it's predictable, close that deal — then expand from there.Tweetable Quotes"Marketing needs to be influencing revenue in one way, shape, or form. It just can't be demand all day long." — Javier Lozano Jr."If you just ask more questions, you start unveiling more layers of the onion — and eventually they just tell you: you're the one I want." — Javier Lozano Jr."Don't try to boil the ocean. Go in and look at everything holistically before you change a single thing." — Javier Lozano Jr."I can't optimize a funnel based on feelings. Come to me with stats." — Javier Lozano Jr."Signals don't always have to be stats. A signal can be literally what the marketplace is telling you." — Javier Lozano Jr."The people who can create a true human experience with their audience are going to stand out over everybody else." — Javier Lozano Jr."Build the system first. Do it internally. Hate it until you don't like doing it anymore — then automate it." — Javier Lozano Jr."Find one wedge. Find one thing you can crush in your sleep — then go to market with that." — Javier Lozano Jr.SaaS Leadership Lessons1. Observe before you optimize. Javier's first move at every company is to audit, not overhaul. He doesn't change the website, the messaging, or the budget until he understands what's actually happening. Knee-jerk reactions from new CMOs — or founders trying to fix everything at once — destroy momentum. See the full picture first.2. CPL is a vanity metric. CAC is the business metric. Getting 300 leads at $2 each sounds better than 40 leads at $15 each — until you realize none of the cheap leads are closing. Javier reduced CAC from $1,000 to $300 not by chasing lower cost-per-lead, but by improving targeting quality. The math only works when you trace the full line from spend to closed revenue.3. Test messaging inside before you put it outside. Before touching the website, Javier retooled how the company communicated with existing leads in email. Lower risk, faster feedback loop, and real signal from a warm audience. Only after internal validation does it earn the right to go public.4. Channel diversification is a survival strategy, not a growth strategy. Concentration risk is real. If 90% of your pipeline comes from one channel and that channel turns on you, you don't have a business — you have a dependency. Javier's approach: milk the winning channel, document the learnings, then gradually replicate the model on a second channel 6–12 months later.5. Sales and marketing alignment requires a shared scoreboard. The marketing-sales tension is universal, but it's solvable. Javier's fix: define what a qualified lead looks like, track conversion rates at every stage, and make data — not feelings — the language of every internal conversation. When both teams are speaking the same statistical language, you stop fighting about whose fault it is and start building together.6. AI amplifies what you already have — good or bad. Automation doesn't fix a broken system; it just accelerates the breakage. Build the process manually first, iterate until it works, then automate the parts that are truly repeatable. The human elements — curiosity, genuine connection, nuanced judgment — are your competitive moat in an AI-saturated world. Protect them.Guest Resourcesjavier@boldermediasolutions.comhttps://boldermediasolutions.comhttps://www.facebook.com/javykixshttps://www.linkedin.com/in/javierlozanojr/https://www.instagram.com/javy_is_bold/Episode SponsorThe Captain's KeysSmall Fish, Big Pond – https://smallfishbigpond.com/ Use the promo code ‘SaaSFuel'Champion Leadership Group – https://championleadership.com/SaaS Fuel ResourcesWebsite -

Send a textHow to turn founder instincts into a repeatable pipeline engine. Guest: Javier Lozano, Fractional CMO & GTM Leader  --  Founder-led sales is often the fastest way to get an early-stage SaaS company off the ground. But at some point, the very thing that helped you close your first customers becomes the bottleneck preventing your company from scaling.In this episode of SaaS Backwards, Ken Lempit sits down with fractional CMO and GTM leader Javier Lozano of Bolder Media to break down why founder-led sales eventually stop working—and how SaaS leaders can turn founder instincts into a repeatable revenue engine.They discuss how to extract the winning patterns inside a founder's head, transform those insights into positioning and messaging, and build a predictable pipeline that sales teams can execute at scale.You'll also learn why hiring sales leaders too early often backfires, how to create a “blue ocean” positioning that separates your SaaS product from crowded markets, and what investors really look for when evaluating early-stage SaaS growth.If you're a SaaS founder, CRO, or GTM leader trying to move beyond founder-led growth, this episode provides a practical framework for building a scalable go-to-market engine.Key Topics CoveredWhy founder-led sales works early but breaks at scaleTurning founder knowledge into a repeatable SaaS GTM playbookHow positioning and messaging create predictable pipelineWhy hiring a CRO too early can stall growthBuilding a scalable revenue engine before raising capital---Not Getting Enough Demos? Your messaging could be turning buyers away before you even get a chance to pitch.

I recently sat down on the Snowpal Podcast with Javier Lozano Jr., a fractional CMO/CRO who's helped B2B tech companies scale from ~$1M to $20M in revenue. As an engineering founder myself, this conversation hit close to home. Many of us believe that if we build a great product, the market will magically find us. In reality, that's rarely how it works. The core issue isn't engineering or effort; it's the lack of a clear, aligned go-to-market strategy. Before growth tactics come into play, founders need to understand their ICP, identify real buyer pain points, and align marketing, sales, and customer success around a focused narrative that differentiates them in crowded markets.

En la edición de hoy de La Recámara contamos con la presencia de Javier Lozano, quien comparte su experiencia y trayectoria en el ámbito del Travel Planning. Su intervención se complementa con un repaso a las noticias más relevantes, la actualidad y los próximos eventos organizados por el Club Cámara. Una jornada en la que la información y el análisis se combinan para ofrecer una visión completa y enriquecedora a nuestra audiencia. #ondaaragonesa #recamara #podcast

In this week's episode of Delivering #marketingjoy Javier Lozano joins the show to discuss how to unlock scalable growth, knowing when to evolve your go to market motion, predictable revenue, and more. Watch now!

Javier Lozano: "La victoria del Mundial fue el día más feliz de mi vida"

La Ley de Telecomunicaciones de Sheinbaum

Hoy, clases de albures con Javier Lozano y Noroña es un hombre de costumbres e ideas muy claras. Se viene el sexo con robots, ¿se van a animar? Y el Escorpión le juega broma pesada a Mayito Bezarez.

Hoy, clases de albures con Javier Lozano y Noroña es un hombre de costumbres e ideas muy claras. Se viene el sexo con robots, ¿se van a animar? Y el Escorpión le juega broma pesada a Mayito Bezarez.

Layda y Lavalle

Clínicas del Azúcar facilita el acceso a servicios de atención de diabetes para personas de escasos recursos en varios Estados de México. Entre sus principales beneficiarios se encuentran pepenadores y personas de la tercera edad, quienes a través de una membresía, pagan por partes, una cantidad significativa por los servicios que se les bridan. Tuve la oportunidad de conversar con Javier Lozano, su Fundador, durante los Impact Days. Escucha la conversación para conocer más sobre su trayecto.

Norma Piña está muy desacreditada y no ayuda a quienes se oponen legítimamente a la reforma: mesaEnlace para apoyar vía Patreon:https://www.patreon.com/julioastilleroEnlace para hacer donaciones vía PayPal:https://www.paypal.me/julioastilleroCuenta para hacer transferencias a cuenta BBVA a nombre de Julio Hernández López: 1539408017CLABE: 012 320 01539408017 2Tienda:https://julioastillerotienda.com/ Te invitamos a que visites nuestro perfil en Patreon. Solo da clic aquí Hosted on Acast. See acast.com/privacy for more information.

Si de por sí el apoyo de Mexicanos contra la introspección acaba con la credibilidad de cualquier causa, el respaldo del panista Javier Lozano, es un verdadero torpedeo.

Agarran al Mayo Zambada y lo primero que se le ocurre al #SacoDePus, el prianista antes conocido como Javier Lozano, es tuitear “Ahora sí, tiemblen, perros.

En colaboración para MVS Noticias con Manuel López San Martín, Erick Alcántara, trajo “Los Impresentables”, es decir, los personajes de la política mexicana más polémicos y que siempre dan de qué hablar. Hoy tenemos combate entre políticos vencidos Iniciamos con una pelea de dos a tres caídas, sin límite de tiempo, en una esquina la oposición y en la otra, también la oposición. ¿Nos equivocamos o lo dijimos mal? No, no, no está mal, es la oposición contra la oposición, y aquí empieza la primera caída. En un bochornoso round, Javier Lozano le reclama a Marko Cortés, vámonos con la voladora. Segunda caída, y ya se pusieron duros los catorrazos. Marko “el pierde elecciones” Cortés, responde aplicando la famosísima llave de la culpa no es mía, es de García Luna. Y tercera caída, Javier Lozano responde con un sillazo a la cabeza de Marko Cortés. Marko se defiende aventando por delante su ya conocida táctica de reparto de cargos. Uno, dos, tres, espaldas planas y se acaba esta función, pero aguas porque no vayan a quedar como el PRD, tirados en la lona. Y en una función extra, llega lo peor de lo rudos, aferrándose a su esquina, Alejandro Moreno, conocido como el Juan Vargas del PRI... sí, aquel personaje de película que buscaba reelegirse hasta por tres períodos, igualito que “Alito”. Y así termina una cápsula más de “Los impresentables”, te invitamos a leer todos los viernes a Erick Alcántara, que sigue cada detalle de los políticos mexicanos.See omnystudio.com/listener for privacy information.

En el episodio del 10/06/24 hablamos de: Primera reunión entre AMLO y Sheinbaum | INE inicia proceso de extinción al PRD | Marea Rosa fracasa, nadie va a su última convocatoria | Javier Lozano le reclama a Marko Cortés.

Javier Lozano – Presidente de la Liga Nacional de Fútbol Sala Si eres una persona curiosa por saber como extender los aprendizajes del deporte al mundo de los negocios, tienes que escuchar este episodio. En el episodio de esta semana hablamos con Javier Lozano, presidente de la Liga Nacional de Fútbol Sala. Javier, además de ser un líder en el mundo del deporte, también es capaz de enseñar valiosas lecciones de liderazgo y gestión empresarial. Si algo destaca en Javier es su capacidad de adaptarse y evolucionar con los tiempos. En esta charla vas a descubrir cómo: - La agilidad en la toma de decisiones es crucial tanto en el deporte como en los negocios. - La humildad y el aprendizaje continuo son esenciales para manejar el éxito y el fracaso. - El deporte debe adaptarse a las nuevas tecnologías y tendencias para mantenerse relevante. Estos son los momentos más importantes de la charla: [00:00] - Introducción [00:01:21] - El paralelismo entre deporte y empresa [00:02:27] - La agilidad en la toma de decisiones en el fútbol sala [00:05:49] - La importancia de la humildad y la gestión del éxito [00:07:54] - Aprendizaje a partir de los errores [00:10:44] - La toma de decisiones y la gestión del éxito [00:17:40] - La adaptación del fútbol sala al mundo cambiante de los deportes [00:18:52] - La evolución del deporte [00:20:21] - Aprendizaje continuo [00:21:26] - Adaptación al progreso [00:22:54] - El deporte como experiencia [00:29:45] - El futuro del deporte [00:31:10] - La creciente participación femenina en el deporte Episodio patrocinado por Dpersometro. -------------------------------- Suscríbete gratis a nuestro canal de Youtube https://www.youtube.com/c/dpersonas/?sub_confirmation=1 Únete a nuestra comunidad dpersonas https://landing.mailerlite.com/webforms/landing/r2d7i3

En el programa de hoy conversamos con Héctor Rosas –reportero– y Dr. Carlos Valdés González –Investigador del Instituto de Geofísica de la UNAM– acerca de actividad volcánica del Popocatépetl que continúa este miércoles 28 de febrero con exhalaciones, por lo que se prevé que siga la caída de ceniza. El semáforo de alerta volcánica se mantiene en amarillo fase 2 debido a que durante toda la madrugada mantuvo fumarolas y debido a la caída de ceniza en la zona, suspendieron operaciones en Aeropuerto de Puebla.Rodrigo Galván –director de "De Las Heras"– nos habla de Roberto Gil Zuarth, Javier Lozano y Ernesto Cordero, quienes se suman al equipo de campaña de Santiago Taboada, candidato del PAN-PRI-PRD a la jefatura de gobierno. A través de tres videos publicados en sus perfiles de redes sociales, Gil Zuarth, Lozano y Cordero mostraron su simpatía y apoyo por Taboada ‘poniéndose una camiseta' del candidato opositor con su nombre y el dorsal 24. Nos enlazamos en llamada con Jorge Álvarez Máynez –Candidato presidencial de Movimiento Ciudadano– quien compartió su ruta de campaña iniciando en el Estado de Sonora,seguido de Jalisco y Nuevo León. Así como saber su opinión acerca de las declaraciones de Enrique Alfaro, gobernador de Jalisco, sobre la identidad “Fosfo Fosfo” que se ha apoderado del partido de Movimiento Ciudadano.Continuamos la conversación en compañía de Xóchitl Gálvez Ruiz –candidata presidencial de Fuerza y Corazón por México– quien compartió la nueva ubicación en dónde arrancará su campaña presidencial rumbo a las elecciones de 2024. Anteriormente, Gálvez Ruiz había revelado que iniciaría su gira León, Guanajuato, sin embargo, será diferente la locación para iniciar 90 días para intentar revertir la desventaja en que la posicionan algunas casas encuestadoras frente a Claudia Sheinbaum. En su conferencia de prensa, llamada Conferencia de la Verdad o ‘Mañanetas', la exsenadora por Acción Nacional dijo que iniciará su gira en Fresnillo, Zacatecas, en el primer minuto del 1 de marzo.Programa transmitido el 28 de febrero de 2024. Escucha 'Esto no es un noticiero' con Nacho Lozano, en vivo de lunes a viernes de 1:00 p.m. a 2:00 p.m. por el 105.3 de FM. Esta es una producción de Radio Chilango.

En el episodio del 26/02/24: hablamos de AMLO desafía la censura de Youtube y del NY Times | Paisanos salen a defender a AMLO y protestan en Estados Unidos | Juez libera a abusador sexual de una menor de 4 años | Javier Lozano consiguió un nuevo trabajo | El dilema de Lilly Téllez.

In the Facility Management industry, growth and profitability are crucial for success. In this podcast, host Javier Lozano, Jr. shares his 9-Step System for unlocking revenue growth and achieving sustainable profitability.From understanding your market to optimizing your sales funnel, this system covers all aspects of revenue growth for Facility Management businesses. By following these 9 steps, you'll be able to identify opportunities for growth, improve your sales processes, and achieve long-term success in the industry. Whether you're just starting out or looking to take your Facility Management business to the next level, this podcast is a must-listen for anyone looking to increase revenue and drive profitability. Join us as we dive deep into the strategies, tactics, and best practices that will help you unlock the full potential of your Facility Management business.

Looking to create presentations that captivate and engage your FM audience? In this episode, Javier Lozano, Jr. shares four proven strategies for crafting compelling presentations that achieve your objectives. From understanding your audience to incorporating storytelling and visuals, you'll learn practical tips and techniques for creating presentations that leave a lasting impact. Whether you're an IFM Sales leader looking to pitch a new service or a Marketing executive seeking to communicate key messages to stakeholders, this episode is a must-listen. Tune in now to start creating more effective and engaging presentations.

In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. shares a 7-step ad copy framework that can help facility and property management companies create high-converting ad copy. The framework includes seven questions that businesses should ask themselves to ensure their ads and content are effective in attracting and converting the right audience. The questions range from whether the ad is attracting the right audience to whether it provides a reason for prospects to act immediately. By answering "yes" to all of these questions, your ad can form a persuasive argument that will drive conversions and increase ROI. Tune in to this episode to learn more about the 7-step ad copy framework and how you can apply it to your facility and property management company's advertising strategy.

In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. explores the transition from lead generation to demand generation for facility management companies. With a focus on sustainable growth and success, Lozano shares three effective strategies for making the switch. The first strategy is a shift in mindset, emphasizing the importance of quality over quantity when it comes to leads. The second strategy involves tracking and analyzing metrics to better understand what works and what doesn't in terms of demand generation. Finally, he'll discuss practical steps to implement demand generation tactics that will help your facility management company stand out and attract high-quality leads. Whether you're a marketer or business owner in the FM industry, this episode provides valuable insights and actionable tips for taking your lead generation efforts to the next level. Tune in now to learn how to make the transition to demand gen and set your FM company up for long-term growth and success.

In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. dives into why CMOs (Chief Marketing Officers) are becoming the future CEOs (Chief Executive Officers) of facility management companies. With the industry evolving rapidly, there's a growing demand for CMOs who possess a wide range of skills and expertise, from marketing and sales to leadership and strategic thinking.Javier shares insights and strategies for CMOs looking to advance their careers and position themselves for leadership roles. He also discusses the importance of building a strong personal brand and creating a culture of innovation within the company.Listeners will gain valuable insights into the changing landscape of facility management and the growing role of marketing in driving business growth. Whether you're a CMO looking to take the next step in your career or a facility management professional interested in staying ahead of industry trends, this episode is a must-listen.

host Javier Lozano, Jr. shares the top 6 strategies for effective distribution of your content.From social media platforms like Twitter, LinkedIn, Instagram, and Facebook groups to community forums like Reddit and private networks like Slack and Discord, learn how to reach your target audience and drive engagement with your facility management content.With these proven distribution ideas, you'll be able to maximize your content's visibility and impact, ultimately driving growth and success for your facility management business. Tune in now to take your content distribution game to the next level

In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. shares seven proven LinkedIn Dark Social strategies that will help you win new business and boost growth in the industry.The strategies include developing a strong company culture, adopting the right mindset, tracking and measuring your efforts, encouraging and enabling your team, incorporating gamification, effectively marketing and hiring talent, and being led by strong leadership.Javier dives deep into each strategy, sharing practical tips and real-world examples that you can use to take your LinkedIn presence to the next level. By implementing these proven strategies, you can increase your visibility, grow your network, and win new business on the world's largest professional networking platform.If you're ready to take your Facility and Property Management business to the next level on LinkedIn, this episode is a must-listen. Don't miss out on these valuable insights and practical tips that can help you achieve success and drive growth in the industry.

Looking to improve the visibility of your Facility Management website on search engines? Then you won't want to miss this episode! Join host Javier Lozano, Jr. as he shares the top 10 guaranteed SEO ranking factors that will help you drive more traffic, engagement, and conversions to your site.Learn how creating quality content that addresses user search intent can improve your rankings, and discover how click-through rates, user experience, and page speed impact SEO. Plus, find out why the title tag and content freshness are important ranking factors, and how building expertise, authority, and trustworthiness can earn your site higher visibility.And that's not all - Javier also breaks down the significance of SSL encryption and how it can help boost your website's SEO. Whether you're a seasoned facility management marketer or just starting out, these 10 SEO ranking factors are essential for any website looking to succeed in today's competitive landscape. Tune in to learn more!

In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. discusses the importance of storytelling in the facility services industry. He explains that storytelling can be challenging if you're not naturally creative, but understanding the different angles of a story can help.Javier shares insights from some of the best storytellers in music, specifically hip-hop artists. He highlights Nortorisus B.I.G., Nas, Eminem, Jay-Z, and Tupac as examples of great storytellers. Listeners will learn how these artists use different techniques such as transformations, metaphors, show don't tell, wordplay, and vulnerability to craft compelling stories in their music.While listeners don't need to be passionate about hip hop, Javier emphasizes that these artists have a skill that can be applied to telling better stories for FM or PM businesses. Understanding the art of storytelling can help facility services companies connect with their target audience and differentiate themselves in a crowded market. Tune in to this episode to learn from some of the best storytellers in music and improve your storytelling skills for your facility services business.

Facility management is a complex and challenging field, requiring a combination of technical expertise and leadership skills. To be a successful leader in the industry, it's important to build a strong personal brand that reflects your values, skills, and knowledge. In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. explores the 3 key steps to building a strong personal brand, including understanding your unique value proposition, leveraging social media, and creating content that showcases your expertise. Whether you're just starting out in the industry or looking to take your leadership skills to the next level, this episode provides valuable insights and practical tips to help you elevate your facility management leadership and make a positive impact in your organization. With a focus on developing a winning personal brand strategy, this podcast episode is a must-listen for anyone looking to establish themselves as a thought leader in the facility 

Email marketing is an effective and cost-efficient tool that has the power to drive growth for your IFM business. The ability to reach out to prospects and customers directly, with a personalized message that resonates with them, is a key advantage of email marketing. In this episode of the Facility Management Marketing Podcast, hosted by Javier Lozano, Jr., we'll dive into the six most powerful reasons why you should incorporate email marketing into your IFM business growth strategy.Email marketing allows you to build relationships with your target audience by providing them with valuable information and offers.It's also a cost-effective way to reach out to potential customers. Compared to other marketing channels, email is significantly cheaper, which means you can reach more people without having to worry about breaking the bank.Plus, email marketing is a great way to stay top-of-mind with your target audience. Regular email communication helps to keep your brand fresh in their minds. Javier Lozano, Jr., will explore the six powerful reasons in greater detail, and give you the tools you need to get started with email marketing for your IFM business. Whether you're just starting out or you're a seasoned marketer, you won't want to miss this episode.

Are you looking to make a career move in the facility services industry and interested in finding your dream marketing job? In this episode of the Facility Management Marketing Podcast, hosted by Javier Lozano, Jr, you will gain a comprehensive understanding of the job search process and how to achieve career advancement in the field of facility management marketing.From determining when to start looking for a new opportunity to strategies that will make you standout as a top candidate, this episode will provide valuable insights and tips to help you stand out as a top candidate. Learn how to effectively showcase your skills and experience, and what employers are looking for when it comes to finding the right marketing professional for their company.This episode is a must-listen for anyone who wants to take their facility services marketing career to the next level. Whether you're just starting out or looking for a change, the information covered in this episode will give you a competitive edge and help you land your dream marketing job in the facility services industry. Don't miss out on this opportunity to learn from the expert, Javier Lozano, Jr.

Javier will explain, one of the keys to producing irresistible content is to focus on your ideal customer profile (ICP). In this podcast, he will share actionable insights on how to create content that speaks directly to your ICP, whether it's blog posts, LinkedIn posts, or even a podcast.First, Javier will discuss the importance of understanding your ICP and what they are looking for in terms of content. He will share strategies for researching your audience and discovering their pain points, interests, and goals.Next, he will teach you how to create content that addresses your ICP's pain points and interests, and how to use storytelling and other techniques to make your content more engaging. He will also explain how to use data and analytics to measure the effectiveness of your content and make data-driven decisions.Listen to the Facility Management Marketing Podcast to gain valuable insights and strategies for creating content that stands out in a crowded market. With Javier's expert guidance, you'll be able to create irresistible content that resonates with your ideal customers and drives business growth.Facility Management Marketing Podcast, is the ultimate resource for IFM professionals looking to create irresistible content that stands out in a crowded market. Hosted by marketing expert Javier Lozano, Jr., this podcast is dedicated to sharing strategies and tactics for creating content that resonates with your ideal customers and drives business growth.

Welcome to the Facility Management Marketing Podcast, the ultimate resource for IFM professionals looking to grow their business in 2023. Hosted by marketing expert Javier Lozano, Jr., this podcast is dedicated to sharing strategies and tactics that will help you increase sales and grow your facility services company.As Javier will explain, one of the most effective ways to grow your business is by producing valuable content that encourages customers and prospects to engage and share. In this podcast, he will discuss the different types of content that can be used to achieve this goal.First, he will talk about the importance of creating content that is private to your customers and provides them with a value-add for becoming a customer of your IFM business. This can include exclusive offers, industry insights, or behind-the-scenes content that is not available to the general public.Next, Javier will discuss how to create content that educates and encourages prospects to engage with your business. This can include blog posts, podcast episodes, and social media posts that are designed to be shared and commented on. He will also discuss the importance of creating content that is easy to share internally, such as blog posts that can be passed along to co-workers.Listen to the Facility Management Marketing Podcast to gain valuable insights and strategies for creating content that encourages engagement and drives sales. With Javier's expert guidance, you'll be able to take your content marketing to the next level and achieve your business goals.

-Presuntos integrantes del CJNG asesinaron al Coronel de Infantería del Ejército, Héctor Miguel Vargas-El extitular de la Secretaría de Trabajo, Javier Lozano criticó a los futbolistas que mandaron saludos a Adán Augusto López-Delfina Gómez, afirmó que se comprometerá a atender los temas en materia ambiental- Más información en podcast

As Javier explains, every IFM company should have an email marketing strategy that is set on autopilot. In this podcast, he will share the 3 important layers of email communication that your company can implement to maximize your conversion rates.First, Javier will discuss the importance of creating a series of initial communication and sales emails, which will help your sales team communicate with leads quickly, when they're most engaged. Next, he will explain how to use a welcome series of emails to move leads further down the sales funnel. Finally, he will teach you how to use nurture emails to keep leads engaged and interested in your business, so that they know who to contact when they are ready to buy.Tune in to the Facility Management Marketing Podcast to gain valuable insights and strategies for optimizing your email marketing campaigns and converting leads into paying customers. With Javier's expert guidance, you'll be able to take your email marketing to the next level and achieve your business goals.Facility Management Marketing Podcast, helps facility and property service companies navigate the world of email marketing and other marketing strategies. Hosted by marketing expert Javier Lozano, Jr., this podcast is the go-to resource for IFM professionals looking to optimize their email marketing strategies and convert leads into paying customers.

Looking for expert insights and strategies for marketing in the facility management industry? Look no further than the Facility Management Marketing Podcast! Hosted by marketing leader Javier Lozano, Jr., this podcast is the go-to resource for facility management professionals looking to stay competitive in today's market, even during tough economic times.As we all know, the current recession has forced many companies, including facility management companies, to make cuts in various departments - including marketing. However, as Javier will explain, cutting back on marketing efforts is not the answer. Instead, he will share actionable strategies for doing more with less, from budget to staff. He will also teach you how to track and measure key performance indicators (KPIs) that directly impact revenue, so you can get as close as possible to revenue.If your marketing plans fail, don't worry. Javier will teach you how to fail fast and pivot quickly, so you can stay ahead of the competition. He will also stress the importance of not cutting back on your marketing efforts during recession, this is the time to gain transaction and separate yourself from the competition.Tune in to the Facility Management Marketing Podcast to gain valuable insights and strategies for driving revenue and separating your company from the competition. With Javier's expert guidance, you'll be able to navigate the challenges of a recession and stay competitive in today's market.

Deberían pensar si es bueno poner a Javier Lozano: Poncho GutiérrezLink para hacer donaciones vía PayPal:https://www.paypal.me/julioastilleroCuenta para hacer transferencias a cuenta BBVA a nombre de Julio Hernández López: 1539408017CLABE: 012 320 01539408017 2 Hosted on Acast. See acast.com/privacy for more information.

Impresentables abajofirmantes; Javier Lozano Alarcón, un troll de redes: TémorisLink para hacer donaciones vía PayPal:https://www.paypal.me/julioastilleroCuenta para hacer transferencias a cuenta BBVA a nombre de Julio Hernández López: 1539408017CLABE: 012 320 01539408017 2 Hosted on Acast. See acast.com/privacy for more information.

Are you struggling to stand out in a crowded facility and property management market? Are you tired of competing on price and looking for a way to differentiate your business? If so, then this podcast episode is for you.In this episode, host Javier Lozano, Jr. shares 3 powerful and virtually unknown strategies for differentiating your facility and property management company from the competition. These strategies are easy to implement and can have a big impact on your marketing success.By understanding your unique selling points and focusing on them in your marketing efforts, you can attract your dream customers and stand out in a crowded market. Don't miss this valuable episode packed with actionable tips for improving your marketing efforts and attracting more business to your facility and property management company.

Are you tired of posting on social media without seeing any results for your Facility Management business? Want to create a content calendar that maximizes your efforts and saves you time? Look no further!In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. shares his proven framework for creating and scheduling social media content that engages your audience and grows your brand. Don't miss out on this opportunity to take your IFM's social media presence to the next level. Tune in now to learn how to create up to 100 posts in just a few days, and start seeing real results from your social media efforts.

Javier es un innovador social y un convencido de que no hay mayor satisfacción que generar un impacto positivo en los demás. A sus 17 años comenzó a trabajar en proyectos solidarios en comunidades indígenas de la Sierra Tarahumara. Esta experiencia lo marcó profundamente y le ayudó a plantar las primeras semillas de sus emprendimientos sociales que vendrían años después, guiándolo hacia la solución de problemas de salud. Pasó el tiempo y Javier se fue a MIT a cursar sus estudios de posgrado. Una vez que concluyó su maestría y teniendo ese gran compromiso por generar valor, regresa a México a fundar Clínicas del Azúcar, una empresa social innovadora enfocada en proveer atención médica especializada a un costo accesible para pacientes con diabetes de clases media y baja en México. Mediante su emprendimiento Javier nos demuestra la importancia de poner nuestros talentos al servicio de los demás siempre de la mano de Dios. Una historia de fe, congruencia e impacto social. Facebook: Efecto Inspiración Instagram: @efectoinspiracion

Are you wrestling to generate leads and grow your Facility Management business? You're not alone. Many IFM companies struggle with identifying and targeting the right prospects, crafting effective marketing campaigns, and measuring the results of their efforts. In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. shares his top tips and strategies for attracting and converting leads in the IFM industry. From understanding your target audience to building a robust marketing funnel, learn how to effectively market your facility management services and drive business growth. Tune in to this essential episode and start generating more leads for your IFM company today.

Are you struggling to create effective marketing campaigns for your facility management business? Do you feel like you're constantly missing the mark and failing to attract new clients? In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. shares the key to creating successful marketing campaigns in the facility management industry. With over a decade of experience in the field, Javier knows what it takes to craft campaigns that drive results. He'll break down the key components of successful marketing campaigns and offer practical tips and strategies for implementing them in your business. Don't miss this valuable episode for facility managers looking to take their marketing to the next level.

All buying decisions happen on the other side of trust. Creating it at scale can feel like an illusive concept. Enter my conversation with Javier Lozano, Jr.   In this conversation, we discuss the process of cultivating and creating The Trust Tipping Point, that critical moment when a prospect trusts you enough to take the next step.