Founded in Tech

Valuation in Digital Health is not like valuing any other tech company. In this episode, tax partner Luca Panarelli sits down with Taylor Burns, a healthcare valuation expert with over 14 years of experience, to break down exactly what drives, distorts, and determines value in this highly regulated sector.From FDA clearance and payer reimbursement to MSO/PC structures and intangible assets like proprietary algorithms and patient data, this conversation gives founders, CFOs, and operators the full picture of how digital health companies are actually valued and what you cannot afford to get wrong.

Sales tax might be the most overlooked compliance risk quietly threatening digital health startups. In this episode, tax partner Luca Panarelli and sales tax specialist Breea Boylan break down exactly why sales and use tax is such a complex landmine for digital health companies, and what founders and operatorsneed to know before they scale.

Withum's Courtney Easterday and Breea Boylan, of the State & Local Tax Services Team, sit down with Steven Chapman, VP of Accounting at Bird Buddy, an AI-powered smart bird feeder that notifies you of feathered visitors, captures their photos and organizes them for you. They examine how to deal with economic nexus and compliance, the role of technology in sales tax compliance, the challenges and mistakes in sales tax management and staying informed on sales tax changes. They end the conversation by providing some advice to e-commerce businesses facing sales tax complexities and issues.

What does e-commerce actually look like heading into 2026? In this episode, Lonnie Bloom, Partner and Co-Lead of Withum's E-Commerce Sector, sits down with Eric Bellomo from PitchBook to break down the private market data and consumer trends shaping the year ahead.From capital concentration and the wellness brand explosion to tariff pressure, AI attribution challenges, and the rise of agentic shopping, this conversation covers the full picture for operators, investors, and brand builders in the e-commerce space. Whether you are a brand founder, e-commerce operator, investor, or platform builder, this episode delivers the data and perspective you need to plan for 2026.

In this conversation, Jason Berwanger, CEO and co-founder of Hubifi, discusses the challenges faced by e-commerce businesses in financial automation and revenue recognition. He explains how Hubifi addresses these issues through its innovative platform, which integrates with various payment processors and accounting systems. The discussion also touches on the impact of AI on financial processes, the importance of accurate data for decision-making, and how businesses are adapting to current economic uncertainties, including tariffs. Jason shares insights on the future developments for Hubifi and the evolving landscape of e-commerce.

Withum Partner and E-Commerce Practice Co-Leader, Lonnie Bloom, and ShipPlug Founder & CEO, Nick DiNatale, discuss challenges with third-party carriers, negotiating better shipping rates, understanding shipping costs and ShipPlug's expertise in recovering losses from damaged goods and late shipments. The two also delve into optimizing the supply chain for cost savings as well as some other ways E-Commerce businesses can cut costs.

In this episode of E-Suite Interviews, Withum Partner and E-Commerce Practice Co-Leader, Lonnie Bloom speaks with Warren Brown, Head of Product at Settle, about current challenges faced by E-Commerce companies, including inventory management and accounting. They also discuss best practices for Cost of Goods Sold (COGS) and Landed Cost, automation vs. headcount in accounting and the importance of timely accounting when it comes to growth.

Withum Partner and E-Commerce Practice Co-Leader, Lonnie Bloom, sits down with Brian Webb, VP of Customer Experience at Blue Onion Labs, a SaaS platform that automates order-to-cash reconciliation and revenue reporting using machine learning algorithms. The two discuss Brian's background, the accounting labor shortage and its impact on E-Commerce companies, the machine learning utilized by Blue Onion and its integration with existing tech stack.

Withum Partner and E-Commerce Practice Co-Leader, Lonnie Bloom, sits down with Nacelle's Founder and CEO, Brian Anderson, to discuss the challenges faced by e-commerce companies, including the impact of privacy constraints and rising marketing costs leading to low conversion rates. They also explore the complexities of personalization efforts, pointing out the balance between segmentation and maintaining fast loading times, shedding light on the intricate challenges marketers and merchandisers face in optimizing the e-commerce experience.

Withum Partner and E-Commerce Practice Co-Leader, Lonnie Bloom, sits down with Sharebite's Co-Founder and CEO, Dilip Rao, to discuss the FoodTech ecosystem. 

In this episode, Withum Partner and E-Commerce Practice Co-Leader, Lonnie Bloom, sits down with Turbine CEO & Founder, Emilie Schario, to discuss how she founded Turbine, the three-way match, and the order-to-cash process. They also provide some recommendations for E-Commerce executives struggling with inventory procurement, forecasting supply and demand of their products.

In this episode of Founded in Tech, Withum's David Hansell sits down with Jake Coppen, CEO & Co-Founder, and Jacob Beaudin, CTO & Co-Founder, of NOW - an iOS application that allows any bar, club, or venue to accept drink orders placed from their customer's phones. The group discusses the inception of NOW, the startup scene in Philadelphia, and their future plans.

In this special episode, Withum Partner and E-Commerce Practice Co-Leader, Lonnie Bloom, sits down with Pitchbook's Eric Bellomo to discuss top-line revenue growth vs. profitability and a potential shift in the e-commerce industry. They also examine current struggles e-commerce companies are facing, some technologies they can use to compete with other companies and Q4 predictions.

In an enlightening conversation, Withum's David Hansell and Cassie Tate, Founder of Way FWD Strategy, delve into Cassie's career in the tech and human capital industries, where they discuss the distinctive characteristics of Philadelphia's startup community and share invaluable human capital tips that startups and venture capitalists can leverage to drive their growth and achieve their goals.

Join host Dave Garvey as he talks with Scott Buxton, who began his career at Deloitte in their Bay Area tech and venture practice. During this time, he focused on “next wave” software and internet media tech companies such as Yelp, Twitter, Zynga and more. After gaining notable experience with high growth startup clients Scott went on to enjoy successful tenures at GitHub and Datadog. He was instrumental in Datadog's successful IPO in late 2019.  Currently Scott is based in Austin, TX where he invests in and consults at various tech companies throughout the US.

Join host Dave Garvey as he talks with David Snider, Founder and CEO at Harness Wealth where he is building a gateway to “Next Gen” wealth management services. David will be discussing his journey and exciting career transitions, and how those experiences have made him successful in his current entrepreneurial role. 

The COVID-19 pandemic posed numerous challenges around the globe. While communities banded together to answer those challenges, technology companies helped bolster ongoing efforts by providing solutions. Join host Mark Eckerle as he discusses Nomad Health's revolutionary solution in the HealthTech field, how the COVID-19 crisis impacted their business, and tips for entrepreneurs in the space. 

On this episode of Founded in Tech, Dan Krolikowski joins host Mark Eckerle to cover all your questions about QSBS – sometimes called Founders Shares. What exactly is QSBS? What does it mean for founders? What should holders of QSBS be aware of when it comes to best practices? Dan and Mark go in-depth on these questions and more on this episode of Founded in Tech.

What does it take to be the CFO of one of New York's most successful high growth companies? What does it look like to transfer from a Big 4 firm to the private market? And what does it take to build up a finance team from the ground up? Aron Susman from Ro joins today's host Dave Garvey to discuss his career path and some of the great insights he's gathered over the years that are beneficial to up-and-coming CFOs and CEOs in the technology industry. 

On this episode of Founded in Tech, Dan Krolikowski joins host Mark Eckerle to go over a rising hot topic in the Tech industry: Secondary Sales. What counts as a secondary sale? What should stockholders be aware of when dealing with secondary sales? Dan weighs in on all that and more.

Tabitha Hickman, CFO of Teachable, joins host Mark Eckerle on this episode of Founded in Tech. Together, they discuss Teachable’s unique platform as a marketplace provider and how they navigate the changes inherent to startup growth. Tabitha also talks about her top pieces of advice for up-and-coming entrepreneurs. 

Cryptocurrency is taking off more than ever. It has taken the world by storm and it feels like every day brings a new discovery to the ecosystem. But as the market continues to grow, a lot of questions surround the nitty gritty aspects like how taxes work for this new asset class. In this episode of our Tech Tips series, Mark Eckerle sits down with Withum’s Ryan Babiak, Tax Partner, to discuss taxes and how they impact the world of cryptocurrency.

Zach Sims, Founder of Codeacademy, joins host Mark Eckerle on this episode of Founded in Tech. Zach gives a great breakdown of how education is shifting not just as a result of the pandemic but because of changes in the education environment as well as why users are drawn to the idea of learning how to code. Zach also touches on what he feels every founder needs to know based on his experience in the technology industry.

In this special episode of Founded in Tech’s Tech Tips series, guest speakers Zsia Rosmarin and Lejdi McNair from Withum’s tax services team discuss the impact of the Wayfair case and what companies – especially e-Commerce companies – need to be aware of in the wake of it, how marketplace facilitators play a role in sales tax, and what to do to become compliant.

Simon Adell, CFO of TripleLift, joins host Mark Eckerle of Withum, on this episode of Founded in Tech. Together, they talk about how exactly ad placement works, what kind of volume they get as an AdTech company, and how they managed through COVID-19 in spite of everything. Simon also imparts some serious words of wisdom for up-and-coming entrepreneurs gleaned from his years in the technology field.

Listen in as Withum’s Dan Mayo, National Lead, Federal Tax Policy, discusses proposed upcoming tax changes with the new administration. Learn about the potential changes to both businesses and individuals, as well as what practical steps technology companies can take now to prepare.

Up-and-coming tech entrepreneurs push hard to overcome the challenges of bringing their innovations to life. Join Mark Eckerle as he interviews technology companies to discover what worked for their business, how they’ve adapted their vision, and tips and tricks they’ve learned along the way. Each episode will contain practical advice for aspiring founders to draw from, including Tech Tips episodes where expert advisors will shed light on business-side topics founders should be aware of.