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Scott welcomes industry veteran Rob Principe to explore the explosive growth potential in Consumer Packaged Goods (CPG). Drawing from his extensive experience at Jungle Scout and Netrush, Rob shares insights on how emerging brands can leverage strategic positioning and TikTok's unparalleled reach to transform from unknown startups to market leaders. Learn why TikTok has become the essential platform for modern CPG marketing as Rob breaks down the critical differences between micro and macro-influencer strategies and their impact on consumer trust. This is a masterclass in social media marketing for e-commerce brands, revealing how the right digital presence can dramatically accelerate brand growth and establish lasting customer relationships. Episode Notes: 00:13 - Robert Principe Introduction 01:23 - Consumer Packaged Goods (CPG) 03:07 - CPGs and Top 10 Lists 05:50 - Challenger Brands: Growth and Positioning 08:51 - GLP-1s, Protein Trends, and Product Positioning 12:10 - The Evolution of Protein Bars & Consumer Tastes 14:44 - Identifying PE-Backed Versus Bootstrapped Brands 15:37 - Multi-Channel Launch Strategies for Brands 17:17 - Matching Brands with the Right Service Providers 20:43 - The Critical Role of TikTok for Modern Brands 24:12 - Navigating TikTok Agencies and Service Providers 28:47 - Brick and Mortar: Still Relevant for CPG? 31:54 - Influencer vs. Affiliate Strategies on TikTok 37:45 - The Value of Human Touch and Relationship Building Related Post: The Top 10 Amazon Sellers in the U.S. Marketplace How to Reach Robert: LinkedIn: linkedin.com/in/etailfounder Website: etail-advisors.com Scott's Links: LinkedIn: linkedin.com/in/scott-needham-a8b39813 X: @itsScottNeedham Instagram: @smartestseller YouTube: www.youtube.com/@smartestamazonseller2371 Newsletter: https://www.smartscout.com/newsletter-sign-up Blog: https://www.smartscout.com/blog
When it comes to rewriting the rules of women's health, few founders are doing it with as much heart, rigor, and clarity as Tovah Haim. In this episode, I sit down with the founder and CEO of Bodily, a brand transforming the postpartum and reproductive health space by making invisible experiences visible and giving women the support they deserve. We talk about the glaring gaps in education and product design that exist for birthing and miscarriage experiences, how Bodily is changing the narrative with science-backed, radically empathetic solutions, and what it takes to pioneer a new category while honoring a deeply personal mission. Tovah's story is one of courage, clarity, and an unwavering commitment to serving women on their terms. Here are a few highlights from our conversation: * Why most postpartum products weren't designed with women in mind, and how Bodily is changing that * The role of data and scientific rigor in developing Bodily's product line * Lessons on educating a consumer who's underserved, overwhelmed, and often overlooked * How the brand approaches both DTC and retail with intention and empathy * The power of building from lived experience and staying anchored to purpose as you scale Join me, Ramon Vela, as I listen to the episode and discover how Bodily is reshaping the future of women's health with integrity, innovation, and impact. For more on Bodily, visit: https://itsbodily.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above.
Chris Koch is the founder and CEO of VO/D, a venture studio that partners with massive talent celebrities to build enduring CPG brands across DTC, e-commerce, and retail. With a background in sports, investment banking, and talent management, Chris brings deep experience in identifying consumer needs, pairing them with the right creators, and executing product-first brand launches.In this episode of DTC Pod, Chris walks through Void's venture model, emphasizing the importance of strong products over mere celebrity endorsement. He shares the inside story of 1Up Candy's rapid national retail rollout and outlines key frameworks for structuring talent partnerships, screening for true product-market fit, and ensuring long-term profitability in the saturated creator-led brand space.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. VO/D's Venture Studio Model 2. Partnering with Celebrities and Creators 3. Product-First Versus Talent-First Approach 4. Identifying Consumer Problems 5. Selecting The Right Talent 6. Talent as a Marketing Utility 7. Challenges in Sourcing and Engaging Talent 8. Social Following vs Purchase Influence 9. Structuring Talent Partnerships 10. Brand Launch Funding and Operations 11. 1Up Candy Launch Story 12. Retail Distribution Partnerships 13. Inventory Financing and Cash Flow 14. Creator-Led Marketing Strategies 15. Legal and Contractual Safeguards 16. Tips for Talent-Led Brands 17. VO/D's Future Direction Timestamps00:00 Chris's background & intro to VO/D03:35 Why Void is product-first, not just talent-powered05:04 An inside look at VO/D's venture studio model06:55 Talent as a utility & making brands that stand alone10:31 Challenges matching creators to authentic product opportunities11:28 Assessing conversion, reach, and fit in creator partners13:40 How 1Up Candy with FaZe Rug came together17:31 Disrupting candy with innovation and viral challenges20:33 Breaking into 4,000 Walmart stores & key retail strategy23:30 Operational realities of scaling fast (financing, supply chain, DTC vs. retail)29:18 How to structure talent deals: equity, vesting, and incentives35:17 Red flags and protective provisions in creator agreements40:08 What's next for VO/D: new categories, creator partners, and acquisition opportunitiesShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokChris Koch - Founder of VO/DBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic
When a brand makes you smile just by looking at it, you know there's something special going on. That's exactly how I felt when I discovered IZIPIZI, a company on a mission to bring style, joy, and accessibility to eyewear. In this episode, I sit down with Charles Brun, Co-founder and CEO of IZIPIZI, to explore how they transformed a simple idea into a global lifestyle brand by leading with design, affordability, and human-centered values. Charles and I delve into IZIPIZI's journey from a class project in France to its distribution in over 7,000 stores across more than 80 countries. We talk about the power of simplicity, the discipline of great design, and how his team keeps joy at the center of their brand, even as they scale. Whether you're building a brand from scratch or looking to rediscover your "why," there's so much to learn from their intentional and inclusive approach. Here are a few highlights from the episode: * How three college friends turned a school idea into a multimillion-dollar brand. *Why international expansion starts with listening, not assumptions. * The role of simplicity, functionality, and “smile design” in standing out in a crowded market. * Building retail partnerships without losing the brand soul. * Keeping purpose and product quality aligned as you grow. Join me, Ramon Vela, as we listen to the full episode and get inspired by a brand that's making vision care both stylish and joyful for everyone. For more on IZIPIZI, visit: https://www.izipizi.com/us_en If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. Color More Lines: https://www.colormorelines.com/get-started Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they've generated triple-digit year-over-year growth for established sellers doing over $5 million per year. Use code "STORY OF A BRAND” and receive a complimentary market opportunity assessment of your e-commerce brand and marketplace positioning.
When Rose Hamilton, Founder of Compass Rose Ventures, first tried Aplós, she knew there was something different, sophisticated, calming, and beautifully intentional. In this episode, Rose sits down with David Fudge, Co-founder and CEO of Aplós, to unpack how he's not just building a brand—he's reimagining what it means to unwind. From Bonobos to beverage, David's journey is a masterclass in blending creative vision with operational strategy. We dive deep into how Aplós is breaking category codes while anchoring to timeless consumer desires. David shares how his fashion-forward, design-driven mindset helped shape a non-alcoholic spirit brand that's as emotionally resonant as it is operationally sound. Whether you're a founder, marketer, or brand strategist, this episode is full of insights that will have you rethinking what brand-building really means today. Here are a few key moments to listen for: * How David leveraged a non-beverage background to challenge industry norms—and why not knowing the rules can be an asset. * The concept of “disciplined disruption”: choosing which category codes to break and which to honor. * Why bartenders—not just consumers—are key to Aplós's advocacy and growth strategy. * Building a go-to-market strategy rooted in both aspiration and data: from DTC learnings to luxury retail partnerships. * David's powerful mantra: “Be convicted in vision, malleable in strategy,” and what it means for modern founders navigating fast-changing landscapes. Join us in listening to the episode to discover how David is crafting more than a product. He's creating a cultural shift in how we gather, relax, and connect. This is a story of vision, values, and the bold art of brand building. For more on Aplós, visit: https://www.aplos.world/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. Workspace6 - Private Community for 7, 8, 9-figure Brands: https://www.workspace6.io/ Workspace6 is a private community where over 950 seven, eight, and nine-figure brand operators trade insights, solve problems, and shortcut growth. It's the anti-fluff operator's room, and for your first 30 days, it's just $1. Get real answers and skip the trial and error
When you meet someone building a brand with soul, you feel it. That's exactly what happened when I spoke with JW Wiseman, the founder of Curious Elixirs, a line of booze-free cocktails that doesn't just skip the alcohol but adds in adaptogens, bold flavor, and a whole lot of purpose. We discuss how this brand was born out of personal transformation, how JW is rethinking the celebration culture, and why staying curious has become a guiding principle for both life and business. This is a story about conscious consumption, brand intimacy, and staying true to your values, even when it's hard. If you're interested in building something that blends health, flavor, and meaning, this one's for you. Here are a few highlights from the episode: * Why JW calls Curious a “functional celebration” brand, not just a drink. * The role of adaptogens and how they elevate the non-alcoholic experience. * Bootstrapping and finding the right DTC growth model in a nuanced category. * How they've built deep emotional resonance with their community. * The power of naming, storytelling, and ritual in CPG branding. Join us in listening to the full episode to hear what it takes to build a movement around conscious consumption, one bottle at a time. For more on Curious Elixir, visit: https://curiouselixirs.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. REViVE Amazon Marketing Partners: https://revivemp.com/ REViVE Amazon Marketing Partners helps better-for-you CPG brands win on Amazon with niche expertise, founder-led strategy, and a true partnership model. Built by a CPG founder with a successful exit, REViVE only works with brands they believe in. Curious if Amazon is right for you? Book a Free Deep Dive Strategy Session today.
When your product is born out of love, necessity, and a mission to help others, it shows. In this episode, I sit down with Jesslyn Rollins, CEO of BIOLYTE, the first medical-grade hydration drink formulated to deliver the benefits of an IV bag in a bottle. What started as a way to help her mom during cancer treatment has grown into a mission-driven brand helping people stay hydrated across healthcare, athletic, and everyday wellness settings. We dive into Jesslyn's inspiring entrepreneurial journey, how she leaned on her background in theater to sell products from the ground up, and how BIOLYTE's science-backed formula is shaking up a legacy category. From packaging evolution to retail expansion and customer education, this episode is packed with lessons in resilience, brand building, and staying true to your mission. Here are a few highlights from the conversation: * How a doctor's IV formula became a game-changing hydration solution * Why improv, persistence, and performance shaped Jesslyn's sales success * The power of packaging: how “IV in a bottle” doubled sales * Why dehydration isn't just about thirst and how BIOLYTE goes beyond water * What it really takes to scale a beverage brand with zero outside capital Join me, Ramon Vela, in listening to the full episode and discovering how BIOLYTE is helping redefine hydration, one bottle at a time. For more on BIOLYTE, visit: https://drinkbiolyte.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more.
Few brands impress me the way Kizik has when it comes to everyday innovation that people can use in their daily lives. In this episode, I sit down with Elizabeth Drori, the Chief Marketing Officer leading the charge at Kizik, the brand redefining how we think about footwear. These aren't just shoes; they're hands-free, high-tech, and built for real life. Whether you're a parent juggling kids, an athlete on the go, or someone seeking comfort and ease, Kizik is changing the game. And yes, I've worn the same pair for four years — that's how good they are. Elizabeth shares the evolution of Kizik — from early tech innovation to a growing global brand — and how they're making shoes that are stylish, comfortable, and built to move with you. We dive into marketing strategy, inclusive design, and why hands-free isn't just a feature, it's the future. Here are just a few highlights: * How Kizik is disrupting the footwear industry with hands-free technology * Why their “no-sacrifice” approach balances performance, comfort, and design * Scaling from DTC to retail with stores, Amazon, and international launches * The role of inclusivity and lifestyle in their expanding product line * Marketing to parents, athletes, older adults, and everyone in between Join me, Ramon Vela, in listening to the episode and discovering why hands-free might be the only way forward regarding shoes. For more on Kizik, visit: https://kizik.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. Color More Lines: https://www.colormorelines.com/get-started Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they've generated triple-digit year-over-year growth for established sellers doing over $5 million per year. Use code "STORY OF A BRAND” and receive a complimentary market opportunity assessment of your e-commerce brand and marketplace positioning.
In this episode, I had the pleasure of speaking with Lauren Corugedo, Head of Marketing at Chef Merito. Chef Merito is a family-founded Latino brand that has been bringing bold, authentic flavor to kitchens since 1985. We dove into the brand's rich heritage, how it all started in her grandfather's garage, and why staying true to their roots is more important than ever as they grow across the U.S. Lauren shares the emotional connection people have with Chef Merito seasonings, the brand's commitment to quality and innovation, and how they're keeping flavors both timeless and trend-forward. From collaborations at Dodger Stadium to growing demand in B2B and retail, this is a story of passion, perseverance, and flavor that connects generations. Here are a few highlights from our conversation: * The family story behind Chef Merito and its first seasoning, Carne Asada * How the brand balances tradition with innovation in B2B, DTC, and retail * Why adaptability is key in modern marketing and flavor development * The surprising versatility of seasonings—from tofu to stadium fries * How community feedback and family values shape every decision Join me, Ramon Vela, in listening to the full episode and discover what it takes to build a multigenerational brand that honors its past while cooking up the future. For more on Chef Merito, visit: https://chefmerito.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above.
When someone tells me they're going all in, I listen. That's exactly what Tommy Walsh, Founder & Owner of Shroom Bar, did when he launched Shroom Bar, a protein-packed, mushroom-fueled bar designed for focus, energy, and endurance. In this episode, Tommy shares his founder journey, from mixing mushroom powder in his drinks to building a functional bar brand targeting the MMA world (and beyond). We explore what it really takes to bring a product from kitchen to shelf: sourcing ingredients, scaling manufacturing, bootstrapping marketing, and staying committed through long product cycles. Tommy's not just building a brand—he's cultivating a lifestyle for everyday fighters, athletes, and high-performers looking for clean, daily fuel. Here are a few highlights from our conversation: * Why mushrooms like Lion's Mane and Cordyceps aren't just trendy, they're powerful tools for performance and recovery * How targeting the MMA community gave the brand a strong identity and early traction * The cash flow vs. economies-of-scale challenge every CPG founder faces * Why going “mile deep, inch wide” is the smartest early strategy for niche brands * Lessons on going DTC-first, building social as an asset, and staying laser-focused on the long game Join me, Ramon Vela, in listening to the full episode and hear what it really takes to go all in and build a functional food brand with purpose, grit, and hustle. For more on Shroom Bar, visit: https://eatshroombar.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above.
If you're a CPG founder in 2025, Amazon isn't optional—it's foundational. But selling on Amazon today looks nothing like it did even a year ago.Joining me are Shayan and Rafay, co-founders of Boost Up AMZ, who've helped scale dozens of consumer brands on the platform. In this episode, we break down exactly what you need to know to stay competitive—from the latest policy changes and rising fees, to the strategies separating top-performing brands from those getting buried in search.We also debunk some of the biggest myths around Amazon advertising—and what most founders get wrong.If you've ever felt overwhelmed by Amazon's complexity, or you're wondering how to actually make it profitable, this conversation is your roadmap.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
This week we are featuring two great founders who have built out great beverage companies. They will share their stories and how they got to where they are today and any gems they can share with the CPG community.We are bringing on:Yanni Hufnagel - Founder of Lemon Perfect CompanyMatt Mclean - Founder of Uncle Matt's OrganicJoin us for this great episode. No Script, Just Chat!
When I say this episode is packed with hard-won wisdom, I mean it. I sat down with Matt Orlic, founder of Qure Skincare, who's built 25+ brands over the past two decades, and survived losing $5 million when a major retailer collapsed overnight. Instead of giving up, he pivoted to DTC and built Qure, a brand redefining the skincare category through innovation, accessibility, and product efficacy. In this conversation, Matt discusses everything from emotional resilience and operating leverage to why he believes the future of skincare is tech-forward, community-driven, and built around real customer needs. His story is one of grit, reinvention, and what it really takes to scale a modern brand in today's market. Here are some key moments from our chat: * How losing millions taught Matt the value of diversification and product-market fit * Why innovation and “leverage points” are Qure's secret to sustainable growth * The power of storytelling and authenticity in an increasingly AI-driven world * How Qure balances DTC-first growth with global retail expansion * What it takes to create FDA-approved hardware and bring clinic-grade tech home Join me, Ramon Vela, in listening to the full episode and discovering what it takes to build a skincare brand that's not skin-deep. For more on Qure Skincare, visit: https://qureskincare.com/ If you enjoyed this episode, please leave The Story of a Brand Showa rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. Today's Highlighted Brand: Goode Health: https://www.goodehealth.com/ If you have a family history of heart disease, listen up. Now, you can reduce your risk of heart attack or stroke by simply eating more polyphenols, the powerful plant nutrients found in fruits and veggies. Goode Health designed and put them all in a tasty superfood shake and conducted a clinical study! Users of Goode Health had a significant improvement in heart health in just 2 weeks! Visit goodehealth.com today and use promo code STORY30 for 30% off now!
As someone who's passionate about brands that lead with purpose and quality, my conversation with Lindsey Hickey, CEO and owner of Simek's, was a true highlight. Simek's isn't just about frozen meals; it's about nourishing people with food made from real ingredients, giving back to local communities, and doing business with integrity. In this episode, Lindsey shares her journey from joining the family business at just 26 years old to leading the company through a complete transformation from running retail stores to building a nationally distributed CPG brand. We talk about product simplification, clean ingredient innovation, what it takes to get B Corp certified, and how she balances leadership and motherhood with authenticity and purpose. Here are a few key takeaways from the episode: * Why simplifying the product line was critical to scaling, and which SKUs made the cut * How Simek's removed artificial ingredients and doubled down on real, clean, small-batch meals * Lessons learned from the brand's CPG transition, trade spend strategy, and digital evolution * Why DTC didn't make sense for frozen and how they partnered with retail to grow smarter * Their mission-driven approach to impact: from donating 13M+ meals to removing 180K+ lbs of ocean-bound plastic Join me, Ramon Vela, in listening to the full episode to hear how Lindsey is leading with heart, purpose, and a commitment to doing things the right way. For more on Simek's, visit: https://simeks.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. Color More Lines: https://www.colormorelines.com/get-started Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they've generated triple-digit year-over-year growth for established sellers doing over $5 million per year. Use code "STORY OF A BRAND” and receive a complimentary market opportunity assessment of your e-commerce brand and marketplace positioning.
From the moment I met Annie Meyer, Co-founder & CEO of Untoxicated, I could tell she was building something special. In this episode, we dive deep into her journey with Untoxicated, a mission-driven skincare brand formulated for people with sensitive skin and built around science, empathy, and real impact. Annie opens up about the personal skin struggles that led her to co-found the brand, how she partnered with an allergist from the Cleveland Clinic, and what it means to create skincare that's not just clean but truly allergen-free. We also discuss entrepreneurship, product-market fit, and what it takes to build a brand that prioritizes people over profit. Annie's insights on distribution, innovation, and bootstrapping are gold for any founder trying to break into the crowded CPG space. Here are some key moments from the episode: * Why “less is more” when formulating products for real skin sensitivities * How saying “no” to retailers helped them stay focused on long-term scale * The power of DTC and Amazon to build trust before entering retail * The decision to price products accessibly, even when investors pushed back * Why partnering with a doctor sets a new standard for skin health Join me, Ramon Vela, in listening to the full episode and get a behind-the-scenes look at what it takes to launch a truly purpose-driven brand in beauty. For more on Untoxicated, visit: https://www.untoxicated.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. Workspace6 - Private Community for 7, 8, 9-figure Brands: https://www.workspace6.io/ Workspace6 is a private community where over 950 seven, eight, and nine-figure brand operators trade insights, solve problems, and shortcut growth. It's the anti-fluff operator's room, and today, you can join the community for $1 for your first 30 days!
As someone who's had the pleasure of working closely with Sachi Singh, the Founder & CEO of Rootless, I knew this episode would be special. Sachi isn't just building a product. She's building a movement rooted in impact, education, and transformation. In this conversation, we explore Rootless's origin story, how seaweed became the brand's "hero ingredient," and the systems thinking that underpins her entire approach to food, wellness, and the planet. We also discuss how Rootless is bridging the gap between food and medicine, creating a daily ritual that empowers women to feel better. Starting with iodine-rich, whole-food bites that taste as good as they are good for you, Sachi shares her philosophy on customer-led product development, the importance of regenerative sourcing, and why the future of women's health is personal, accessible, and community-driven. Here are some highlights from the episode: * Why seaweed could be the future of food and farming, and why your thyroid needs it * How Sachi used systems thinking to turn complex climate and nutrition issues into consumer action * The simple but powerful way Rootless collects feedback from its community * How she's balancing DTC-first growth with a scalable, retention-focused model * Her lessons on gut instinct, building from wholeness, and designing a brand with purpose Join me, Rose Hamilton, Founder of Compass Rose Ventures, in listening to the episode and learning what it really takes to launch a mission-driven brand that will change how we nourish ourselves and the planet. For more on Rootless, visit: https://getrootless.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more.
When it comes to fueling ambition, some stories are just unforgettable. In this episode, Rose Hamilton, founder of Compass Rose Venture, sits down with Scott Turner and Nick Lagonia, the powerhouse duo behind Misery & Mayhem, a new protein-packed oatmeal brand that's redefining what "fuel" really means for athletes and everyday warriors alike. We dive deep into how two former Peloton team members turned their personal fitness journeys and frustrations into a brand that's all about perseverance, grit, and getting after it — one bowl at a time. I loved this conversation because Scott and Nick embody the heart of entrepreneurship: bootstrapping their way forward, listening closely to their customers, and creating a product that isn't just high-quality, but also emotional, bold, and stands for something. Whether you're an entrepreneur, a fitness enthusiast, or love a good founder story, you'll walk away inspired. Here are just a few highlights from this episode:
In this episode, I sit down with João Esteves, founder of DiVERGE Sneakers, a brand that's rewriting the rules of footwear from the ground up. We discuss why customization matters, how DiVERGE puts the customer's individuality front and center, and what it truly takes to build a business rooted in purpose, not just profit. João opens up about his entrepreneurial journey, including the emotional resilience required to stay the course and the people who believed in him when the business needed it most. From launching a brand inspired by a Robert Frost poem to becoming a B Corp committed to people and the planet, João shares how DiVERGE is challenging mass production and the wasteful norms of the fashion industry. We also dive into the brand's incredible social impact program that helps underprivileged youth design their own shoes and share their stories with the world.
In Season 5, Episode 33 of The Food Professor Podcast, hosts Michael LeBlanc and Dr. Sylvain Charlebois deliver a dynamic episode split between urgent food policy news and an in-depth interview with Jake Karls, Co-Founder and Chief Rainmaker of the powerhouse better-for-you brand Mid-Day Squares.Kicking off with the news segment, Sylvain and Michael break down Canada's approaching election and the glaring lack of meaningful agricultural policy across party platforms. While the NDP pushes for price freezes and a windfall tax on grocers, the Liberals and Conservatives offer little in the way of innovation or supply chain resilience. The hosts also tackle the impact of Ottawa's retaliatory tariffs, which drive food inflation and force Canadian grocers to de-Americanize sourcing. This effort comes with significant costs to consumers. They also discuss the potential discontinuation of the glyphosate-based herbicide Roundup and the increasing scrutiny of petroleum-based food dyes like Red #40, calling science and public perception into question.The second half features an electrifying interview with Jake Karls, who updates listeners on Mid-Day Squares' journey since his last appearance. From humble condo kitchens beginning to producing over 130,000 chocolate bars daily, Jake shares how building an in-house manufacturing facility—rather than relying on co-packers—enabled product consistency, brand authenticity, and rapid scaling. He dives into the challenges of being a media-first company, the evolution of its storytelling strategy, and its pivot into new product categories beyond chocolate.Jake opens up about battling cocoa price surges, securing supply chains, and staying BRC-certified. He also previews Mid-Day Squares' upcoming expansion to triple output capacity, pushing the brand toward $225 million in potential revenue. The conversation closes on a powerful note about the importance of storytelling in entrepreneurship and building brand trust at scale.Whether you're a CPG entrepreneur, policy wonk, or retail trend-watcher, this episode offers an unfiltered look at macro-level food system dynamics and the bold entrepreneurial journey reshaping the snack aisle across North America. The Food Professor #podcast is presented by Caddle. About UsDr. Sylvain Charlebois is a Professor in food distribution and policy in the Faculties of Management and Agriculture at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Before joining Dalhousie, he was affiliated with the University of Guelph's Arrell Food Institute, which he co-founded. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. Google Scholar ranks him as one of the world's most cited scholars in food supply chain management, food value chains and traceability.He has authored five books on global food systems, his most recent one published in 2017 by Wiley-Blackwell entitled “Food Safety, Risk Intelligence and Benchmarking”. He has also published over 500 peer-reviewed journal articles in several academic publications. Furthermore, his research has been featured in several newspapers and media groups, including The Lancet, The Economist, the New York Times, the Boston Globe, the Wall Street Journal, Washington Post, BBC, NBC, ABC, Fox News, Foreign Affairs, the Globe & Mail, the National Post and the Toronto Star.Dr. Charlebois sits on a few company boards, and supports many organizations as a special advisor, including some publicly traded companies. Charlebois is also a member of the Scientific Council of the Business Scientific Institute, based in Luxemburg. Dr. Charlebois is a member of the Global Food Traceability Centre's Advisory Board based in Washington DC, and a member of the National Scientific Committee of the Canadian Food Inspection Agency (CFIA) in Ottawa. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.
On today's episode of The Story of a Brand Show, I'm joined by Lauren Picasso, the founder and CEO of Cure Hydration. What started as a personal struggle with staying hydrated as an endurance athlete led Lauren to launch a science-backed, clean-label hydration brand that is now available in thousands of retail stores. We talked about how she identified the gap in the hydration category, built Cure from the ground up (including mixing formulas at home), and the strategic choices that helped the brand scale across DTC and retail. Lauren didn't come from the CPG world, but her background in e-commerce and performance marketing helped her build a brand that's both mission-driven and data-informed. She shares how DTC insights led to major pivots in product format and packaging, why launching in CVS was a game-changer early on, and how Cure's clean ingredients and powder format offer a better, more sustainable alternative to traditional sports drinks. Here's what we cover in this episode: * Why coconut water powder + salt = hydration magic * The moment CVS expanded Cure to 3,000+ stores—and what it unlocked * The value of launching DTC before going retail * The surprising reason most customers buy Cure (hint: it's not just for athletes) * Expanding into a kids' line (with flavors kid-tested and approved) Join me, Ramon Vela, as we listen to the episode and get inspired by how one founder turned a personal need into a rapidly growing wellness brand, redefining what it means to stay truly hydrated. For more on Cure Hydration, visit: https://www.curehydration.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more.
This week we are focusing on hot trends out the gate for 2025, everything from data gathering, AI, innovations, supply chain, and more. We will also cover the daily changes and updates on tariffs and how they will continue to impact CPG Brands.This episode is sponsored by Kif & Co and Caroline Brain and they are currently raising a capital round at www.wefunder.com/kifandco
In this episode, I sat down with Vicky Pasche, the incredible force behind Dapper Boi, a gender-inclusive, size-inclusive apparel brand with a mission rooted in confidence and authenticity. What began as Vicky's search for clothes that fit her body and identity has grown into a full-blown movement. From scrappy Kickstarter launches to launching on Nordstrom, this is a story of resilience, creativity, and staying true to your why. We talk about the power of fit, why confidence is Dapper Boi's actual product, and the wild ride of building a business from scratch. Vicky doesn't hold back; she shares the highs, the lows, the viral videos, the sacrifices (including selling her house), and what it means to truly serve a community that has long been ignored by mainstream fashion.
In this episode, I sit down with Jason Bronstad, CEO of Malk Organics, and talk about the journey of not just leading a clean-label brand but rebuilding it from the inside out. Jason shares how a deeply personal career pivot led him to a mission-driven company that's transforming the plant-based milk category, one clean ingredient at a time. We get into the weeds from SKU rationalization and shelf life extension to the emotional lessons of transparent leadership and brand stewardship. What happens when your consumers call you out on social media? You listen, and you learn, and Jason shares exactly how his team responded and evolved.
In this episode, I sit down with Dan Abel, Co-founder and CEO of Pilot Project Brewing, a first-of-its-kind beverage incubator helping brands navigate one of the most competitive and complex CPG categories: beverages. From launching home-brew experiments in his garage to opening multi-location tasting rooms and scaling more than 20 innovative brands, Dan shares the real story behind building an incubator that acts more like a record label than a traditional brewery. We discuss how Pilot Project removes barriers for founders, democratizes access to manufacturing and distribution, and gathers real-time consumer data to help determine which brands will succeed. Dan also shares lessons on entrepreneurship, brand validation, and why beverage founders shouldn't go it alone. Key Moments in This Episode: * How Pilot Project Brewing was inspired by the music industry's support system for creatives * Why real product validation means gathering comparative data, not just compliments * What founders need to know about packaging, shelf presence, and customer experience * The trends Dan sees emerging from over 1,200 brand applications (including what's next) * How this incubator helped a non-alcoholic brand scale and get acquired in under two years Join me, Ramon Vela, in listening to this episode for a deep look into how smart support systems and shared resources are reshaping the beverage world. Whether you're a founder or a fan of what's next, this one's for you. For more on Pilot Project Brewing, visit: https://www.pilotprojectbrewing.com/ If you enjoyed this episode, please leave The Story of a Brand a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. Color More Lines: https://www.colormorelines.com/get-started Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they've generated triple-digit year-over-year growth for established sellers doing over $5 million per year. Use code "STORY OF A BRAND” and receive a complimentary market opportunity assessment of your e-commerce brand and marketplace positioning.
In this episode, I chat with Charlie Weisman, the creative force behind Staff, a brand that's reimagining the most overlooked items in your home such as plungers, lint rollers, and oven mitts with joy, color, and a whole lot of personality. What started as a quirky side project during the COVID lockdown turned into a design-forward brand now making waves with retailers, collaborators, and even celebrities like Drew Barrymore. Charlie opens up about building Staff from scratch, why he didn't tell anyone what he was working on, and how trusting his instincts (plus a little naivete in the beginning) helped him take a bold, playful idea and turn it into something unforgettable. From early retail wins to lessons in manufacturing and shipping, this one's packed with insights and good vibes.
In this episode, I sit down with Dan Abel Jr., Chief Chocolate Officer of Bissinger's, one of the oldest chocolate companies in the world, dating back to 1668. We dive into this remarkable brand's royal beginnings in France, its journey to the U.S., and how Dan and his family have preserved Bissinger's timeless quality while modernizing its operations for today's consumer. Dan shares the heartfelt moments that fueled their purpose, from handwritten letters of gratitude to surviving COVID by leaning on their direct-to-consumer strength. We also talk chocolate, real chocolate. Dan walks us through what makes Bissinger's different, from hand-decorated truffles to multi-day candy-making processes that start with whole fruits and pure cane sugar. This episode is part business story, part masterclass in heritage and craftsmanship and all heart.
In this episode, I had the honor of sitting down with Julie Smolyansky, President, CEO, and Chairwoman of Lifeway Foods, a pioneering brand behind the kefir movement in the U.S. We dive deep into Julie's incredible family story, from escaping the Soviet Union with just $116 to building a nearly $200M company that now owns 95% of the global kefir category. Julie shares how her father's dream, her mother's entrepreneurial spirit, and her own grit helped turn a probiotic-rich dairy drink into a wellness staple for millions. We also discuss the science behind kefir, staying innovative while running a public company, and how Julie is standing strong in the face of a hostile takeover attempt. This isn't just a conversation about dairy; it's about resilience, passion, legacy, and the powerful connection between gut health and life. Key Moments in This Episode: *
Ever wonder why restaurant aprons haven't changed in a hundred years? In this episode, I sat down with father-son duo Kevin and Kieran Hoy of Smart Apron to discuss how they're transforming a tired, overlooked product into a modern-day solution for food service workers and beyond. What started with a stitched-up fanny pack has become a functional, durable, and smartly designed product used by everyone from restaurant servers to Nike inventory teams. We dive deep into how they've bootstrapped their business, navigated manufacturing challenges, and used customer feedback to build a better product. From high school business projects to Amazon reviews, Smart Apron proves that listening to your customers and staying consistent can lead to real innovation. Key Moments in This Episode:
What does it take to build a premium wellness brand in one of the world's most regulated, misunderstood, and competitive industries? In this episode, I sit down with David Hartigan, Founder and CEO of Hemp Heros, to talk about the real story behind his mission-driven CBD and functional mushroom company. From managing MMA fighters to becoming one of the few B Corp-certified hemp brands, David shares how a single moment of belief changed his life and how he's paying it forward through his business. David takes us behind the scenes of launching into the U.S. market, setting up U.S.-based manufacturing, creating pet products that win hearts (and tails), and building multiple brands with integrity. He's also inspired by his mother's health journey with a new mushroom line. He's proof that success follows when you lead with quality and purpose.
What happens when two creative minds, a thriving agency founder and a comedian-turned-creator, team up to launch a better-for-you hydration brand? You get VitaWild—a deliciously clean and thoughtfully formulated hydration and immunity blend that's winning hearts (and taste buds). In this episode, I sit down with Jacques Spitzer and James Schrader, co-founders of VitaWild, to talk about their passion for product integrity, building brands with intention, and why they refused to cut corners in making something their families—and yours—can feel good about drinking. They open up about the actual cost of doing things right, the power of storytelling in CPG, and how they're using their creative roots to build something truly impactful. Key Moments in This Episode:
What do you get when you combine a great-grandmother's Swedish cookie recipe, a mother-daughter duo, and a lot of grit? You get Spritzal, a clean-label cookie brand disrupting the cookie aisle with shortbread bites made from real, simple ingredients. In this episode, I sit down with Taylor Walker, COO and Co-founder of Spritzal, to talk about how a family recipe evolved into a brand that's winning over retailers, shoppers, and sweet tooths alike. Taylor shares the 10-year journey of building Spritzal, from hand-pressing cookies in a home kitchen to scaling manufacturing and launching with major retailers. We also talk about what it takes to stand out in a crowded category and the power of resilience, belief, and, of course, butter. Key Moments in This Episode:
What happens when two passionate entrepreneurs set out to reinvent the non-alcoholic drinking experience? In this episode, I sit down with Oliver Spring and Sophia Racciatti, Co-Founders of Ooso, to discuss their journey of creating a sparkling tea inspired by natural wine. From late-night kitchen experiments to landing on retail shelves, they share how they built a brand that brings complexity, sophistication, and design-forward thinking to the non-alcoholic space. Oliver and Sophia dive into the challenges of launching a beverage brand, the importance of great branding, and why consumer education is key to success in the growing non-alcoholic market. Key Moments in This Episode: ✅ The Spark Behind Ooso – How a personal lifestyle shift led to a brand idea. ✅ From Idea to Market – The year-long journey of formulation and brand building. ✅ Retail Strategy & Challenges – What it takes to get on store shelves. ✅ Why Packaging Matters – The role of branding in consumer adoption. ✅ The Future of Non-Alcoholic Beverages – Trends shaping the category. Join me, Ramon Vela, for this insightful and inspiring conversation with Oliver and Sophia as we explore the future of better-for-you beverages! For more on Ooso, visit: https://drinkooso.com/ If you enjoyed this episode, please leave The Story of a Brand a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more. Today's Highlighted Brand: Goode Health: https://www.goodehealth.com/ If you have a family history of heart disease, listen up. Now, you can reduce your risk of heart attack or stroke by simply eating more polyphenols, the powerful plant nutrients found in fruits and veggies. Goode Health designed and put them all in a tasty superfood shake and conducted a clinical study! Users of Goode Health had a significant improvement in heart health in just 2 weeks! Visit goodehealth.com today and use promo code STORY30 for 30% off now!
Women's health should be accessible, judgment-free, and rooted in real solutions, but that hasn't always been the case. In this episode, I sit down with Jamie Norwood, Co-founder of Winx Health, to discuss how her brand is challenging outdated norms, improving access to essential products, and leading the charge in reproductive and vaginal health. From over-the-counter emergency contraception to at-home testing, Winx Health is redefining how women take control of their well-being. Jamie shares the challenges of breaking into retail, the impact of misinformation on women's health, and why proactive education is just as important as the products themselves. Key Moments in This Episode: ✅ Why Women's Health Needs More Transparency – Breaking down stigmas and outdated norms. ✅ The Road to Retail – What it takes to get women's health products on store shelves. ✅ Myth-Busting & Misinformation – How confusion prevents women from getting the care they need. ✅ At-Home Testing & Telehealth – The future of accessible, judgment-free healthcare. ✅ Building a Mission-Driven Brand – Lessons in advocacy, resilience, and business growth. Join me, Ramon Vela, for this powerful and necessary conversation with Jamie Norwood as we explore the future of women's health! For more on Winx Health, visit: https://hellowinx.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above.
Doug Pick, Founder and CEO of DAP Ventures and former CEO of Heroes Earplugs, discussed his journey from starting a $15,000 earplug brand to selling it to a private equity group. He emphasized the importance of branding, product quality, and financial planning in retail. Doug highlighted the challenges of working with big box retailers, including setup costs, promotional expenses, and the impact of store brands. He shared insights on the financial game of retail, the significance of execution, and the concept of "charge backs." Doug also discussed the transition from retail to e-commerce and the role of branding in both channels. He covers all of these topics & more in his book, Stop or Go.Episode Timestamps: 3:11 Doug's Book "Stop or Go"Mariah Parsons mentions Doug's book, "Stop or Go," and asks him to define it.Doug explains he wrote the book for his children, Brandon and Ellie, and for himself in 1992, pre-internet, with no CPG experience.The book is a 60-minute read, designed to guide founders through the steps needed to launch a brand.Doug emphasizes the importance of doing homework and making prudent decisions to avoid financial pitfalls.8:24 The Game of RetailDoug explains the concept of "The Game of Retail," where founders need to understand the financial aspects of working with big box retailers.He shares specific examples, such as the $50,000 setup cost for Target and the $25,000 promotional event cost for Walgreens.Doug highlights the importance of having a financial plan and understanding the costs associated with retail.He discusses the need for founders to create a promotional calendar and fund promotional events themselves.17:38 Transition from Retail to E-commerceMariah Parsons asks about the pros and cons of retail versus e-commerce.Doug explains his journey from big box retail to embracing the internet and e-commerce, starting with Amazon in 2007.He discusses the impact of the 2008-2010 economic correction, where retailers shifted focus to store brands.Doug shares how his Amazon business grew significantly during this time, generating $2 million in sales and $1 million in profit.21:29 Store Brand StrategyDoug explains the rise of store brands and their impact on national brands.He shares an example of transitioning Rite Aid from a hybrid strategy to a complete store brand strategy.Doug highlights the financial advantages for retailers in maintaining store brands.He discusses the importance of understanding the retailer's strategy and being prepared for the financial implications.29:30 Challenges in Retail RelationshipsDoug shares a story about a grocery chain where he was kicked out after a shipment arrived a day late.He emphasizes the importance of execution and understanding retailer expectations.Doug discusses the concept of "charge backs," where retailers can throw financial challenges at vendors.He shares a personal experience with a retailer's accounting issue that cost his company over $100,000.38:27 Branding and Packaging for Retail and E-commerceMariah Parsons asks about the role of branding in retail versus e-commerce.Doug explains his approach to packaging and branding, inspired by studying big brands in retail stores.He emphasizes the importance of standing out on shelves and creating a compelling first impression.Doug discusses the need for thoughtful packaging and branding in both retail and e-commerce, even if packaging is less critical in e-commerce.45:05 Final Thoughts and Advice for FoundersDoug advises founders to focus on product market fit before scaling to big box retail.He emphasizes the importance of having a financial plan and understanding the costs associated with retail.Doug shares his philosophy of prudence in making business decisions.Mariah Parsons thanks Doug for sharing his insights and experiences, and they conclude the episode.
Jewelry isn't just about sparkle—it's about storytelling, sentiment, and capturing life's most meaningful moments. In this episode, I sit down with Simone Kendle, CEO of Wove, to discuss how this brand redefines the fine jewelry experience with custom designs, technology, and a personal touch. From engagement rings to viral moments, Simone shares how Wove is making luxury jewelry more accessible, personal, and deeply meaningful. Simone also discusses the strategy behind Wove's recent viral success, the importance of operational excellence, and how the brand is scaling without losing its custom-first approach. Key Moments in This Episode: ✅ From Engagement Rings to Everyday Jewelry – How Wove expands beyond bridal. ✅ The 10% Luck, 90% Preparation Rule – The truth behind viral moments. ✅ Scaling Customization – How Wove balances handcrafted quality with technology. ✅ The Power of Personalization – Why consumers want more than off-the-shelf jewelry. ✅ Leading a Brand with Intentionality – Simone's journey from startup marketing to CEO. Join me, Ramon Vela, as we listen to this insightful and inspiring conversation with Simone Kendle and explore the future of custom fine jewelry! For more on Wove, visit https://wovemade.com/ If you enjoyed this episode, please leave The Story of a Brand Showa rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above. Today's Highlighted Brand: Goode Health: https://www.goodehealth.com/ If you have a family history of heart disease, listen up. Now, you can reduce your risk of heart attack or stroke by simply eating more polyphenols, the powerful plant nutrients found in fruits and veggies. Goode Health designed and put them all in a tasty superfood shake and conducted a clinical study! Users of Goode Health had a significant improvement in heart health in just 2 weeks! Visit goodehealth.com today and use promo code STORY30 for 30% off now!
What if prenatal and reproductive health went beyond pregnancy? In this episode, I sit down with Ayla Barmmer, Founder & CEO of FullWell, to discuss the critical role of nutrition in fertility, pregnancy, and overall reproductive wellness for both women and men. As a registered dietitian and integrative health expert, Ayla shares how evidence-based formulations, transparency, and education are changing the landscape of prenatal and fertility supplements. Ayla opens up about the science behind essential nutrients, why preconception health matters, and the industry-wide gaps FullWell is solving. Key Moments in This Episode: ✅ Beyond Prenatals: Why reproductive health isn't just for pregnancy. ✅ The Three-to-Six-Month Rule: How nutrition before conception shapes lifelong health. ✅ Trust & Transparency in Supplements: What to look for in high-quality vitamins. ✅ Why Men's Fertility Matters: The often-overlooked role of male reproductive health. ✅ Building FullWell: How Ayla turned clinical expertise into a mission-driven brand. Join me, Ramon Vela, as we listen to this insightful, science-backed conversation with Ayla Barmmer and explore the future of reproductive wellness! For more on FullWell, visit https://fullwellfertility.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more.
Most sparkling water brands sound the same, look the same, and talk to the same consumer but Mike Pilkington, Co-founder & CEO of Key Sparkling Water, saw an opportunity to do things differently. In this episode, we discuss how Key Sparkling Water is challenging the status quo with real ingredients, crafted carbonation, and a bold new approach to branding. Mike shares insights on building a brand that stands out in a crowded market, the shifting culture around alcohol, and why knowing your core consumer is key to long-term success. Key Moments in This Episode: ✅ Why the Sparkling Water Market Needed a Shake-Up – The story behind Key's unique positioning. ✅ The Power of Real Ingredients – Why Key chose real fruit over "natural flavors" and why it matters. ✅ The Decline of Alcohol & the Rise of Better Alternatives – The cultural shift that's changing drinking habits. ✅ Building a Brand with Intention – Why understanding your consumer on a deep level is the secret to success. ✅ Lessons from Cisco & Death Wish Coffee – What Mike learned from his corporate career and how he applied it to entrepreneurship. Join me, Ramon Vela, in listening to this insightful and energizing conversation with Mike Pilkington as we explore the future of better-for-you beverages and category disruption! For more on Key Sparkling Water, visit: https://keysparklingwater.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above.
What if you could naturally support your body's appetite regulation without injections or synthetic drugs? In this episode, I sit down with Sarah Kennedy, CEO of Calocurb, to dive into a revolutionary approach to hunger management and GLP-1 activation. Backed by 14 years of research and $30 million in funding, Calocurb is a clinically tested, plant-based supplement designed to help consumers take control of their cravings and portion size without side effects. Sarah shares how her personal journey, cutting-edge science, and a mission to transform weight management led to one of the most innovative natural solutions on the market today. Key Moments in This Episode: * The Science Behind Natural GLP-1 Activation – How Calocurb helps reduce hunger, cravings, and calorie intake. * A New Approach to Weight Management – Why controlling hormonal hunger signals is more effective than willpower alone. * Coming Off GLP-1 Injectables? – How Calocurb is being used to help people transition off Ozempic and Wegovy. * Debunking Diet Myths – Why weight management is about more than just “eat less, move more.” * The Future of Health & Nutrition – Where the industry is headed and how Calocurb is leading the charge. Join me, Ramon Vela, in listening to this insightful and empowering conversation with Sarah Kennedy as we explore the future of natural weight management! For more on Calocurb, visit: https://www.calocurb.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures- Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more.
In this episode, the CPG guys speak with Carrie Sander, Chief Customer Officer at Kellanova, formerly the snacks division of The Kellogg Company.Find Carrie on LinkedIn at: http://linkedin.com/in/carrie-sander-b634b04Find Kellanova on LinkedIn at: https://www.linkedin.com/company/kellanova/Find Kellanova online at: https://www.kellanova.com/us/en/home.htmlCarrie answers these questions:You've spent almost the entirety of your professional career with the same company. What were some of the specific experiences that you felt prepared you for your current remit as Chief Customer Officer?Would you share with our audience what you love most about the CCO role and what you find to be some of the major challenges in today's omnichannel world, post-pandemic?Let's talk “customer-first.” What are the core objectives in a customer-first approach. How do you keep your customers at the center of all your key decisions?Joint Business Planning is a key component of how CPG Brands go to market with important retail customers. What are the elements of a successful JBP process that you would like to call out and how are we as an industry doing at incorporating elements of loyalty & retail media into the process?Virtually all of your strategic retail customers have launched retail media platforms in the last few years. With the exception of Amazon and Walmart, these are still largely managed at the trade level. What still needs to be true before any of the “other” RMNs can make it into the strategic investment plan for national brands? Is it scale, is it full funnel capabilities, is it measurement? What?How does Kellanova lead with insights & innovation and tell stories that influence growth?What are the relevant industry trends that you are focused on building skills against for you and your team?What are your thoughts on the industry looking out 1-3 years?Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/?utm_source=cpg+guys&utm_medium=multi-channel_campaign&utm_campaign=mktgstrat_Retail+Media+Strategy+-+CPG+GuysCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.
CPG companies must focus on the three C's (credibility, capability and cash) and the four P's (product, packaging, positioning and pricing) retail growth
In this episode of the Startup CPG podcast, Daniel Scharff sits down with Daniel Herz, co-founder and CEO of FocusFuel, and Ben Bacon, founder of Lentiful, to dive into how AI is transforming the way brands operate, market, and grow in the CPG space.Ben shares how AI tools like Claude have revolutionized his email marketing, product development, and even customer insights, helping him craft better messaging, streamline operations, and identify key customer trends. He reveals how AI helped Lentiful optimize its product formulations, enhance email engagement, and even uncover celebrity customers.Daniel Herz explains how FocusFuel has used AI from day one—starting with name and branding ideation, all the way to email marketing, prospecting, and even investor pitch decks. He highlights how AI acts as a “CMO in your pocket,” optimizing marketing strategies, refining consumer targeting, and speeding up decision-making.Together, they discuss the power of AI in making small teams more efficient, the importance of human oversight, and where AI is headed in the CPG industry. Whether you're a startup founder or just AI-curious, this episode is packed with actionable insights on how to leverage AI for your brand's success.If you'd like to submit how you're using AI or for another call-in episode click the form here https://bit.ly/cpgstoriesListen in as they share about:AI for Marketing & Email CopywritingAI for Customer Insights & Database AnalysisAI for Sales Prospecting & Retail StrategyAI for Product Development & FormulationAI for Operations, Admin, and Legal TasksThe Future of AI in BusinessEpisode Links:Ben BaconWebsite: https://eatlentiful.com/ LinkedIn: https://www.linkedin.com/in/benjaminpbacon/ Daniel Herz Website: https://thefocusfuel.com/ LinkedIn: https://www.linkedin.com/in/daniel-herz/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics
If you love stories of resilience, grit, and entrepreneurial spirit, today's episode is exactly that. Meet Molly Blakeley, the powerhouse founder of Molly Bz Cookies, who went from being a single mom with just $150 to her name to building a nationally recognized brand. Molly's journey is nothing short of inspiring—full of hustle, creative problem-solving, and an unstoppable mindset. We talk about the highs and lows of building a business, from baking cookies in her kitchen to landing in major retailers like Costco and Walmart. Molly shares the behind-the-scenes hustle, the power of saying "yes" before you figure it out, and how she turned obstacles into stepping stones for success. If you've ever wondered what it takes to build a brand from the ground up, this episode is for you! Key Moments in This Episode: * The $150 Gamble – How Molly turned her last bit of money into a booming cookie business. * From Food Truck to National Brand – The creative way she tested and validated her cookie concept. * Bold Moves & No Limits – Why asking, taking risks, and ignoring self-imposed limitations led to her big break. * The Walmart Open Call Success – How Molly's hustle landed her two golden tickets and an exclusive Walmart cookie. * Lessons in Entrepreneurship – Her insights on rejection, mindset, and pivoting to keep growing. Join us in listening to this incredible episode with Molly Blakeley as she shares the highs, the lows, and everything in between in building Molly Bz Cookies! For more on Molly Bz Cookies, visit: https://mollybz.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more.
Trump Tariffs and how they will affect CPG Brands and consumers, Emerging Brands New Launches in Retail, and Expo West Gouging The controversial Trump Tariffs announced over the weekend will be going into effect on Tuesday, February 4th, placing up to a 25 % tariff on all goods with exception to energy which is at 10 %. Canada has since retaliated and is threatening to impose their own tariffs on up to $300B worth of US goods coming into Canada starting in February. According to Trump: He has said he plans to impose tariffs for three reasons. “Number one is the people that have poured into our country so horribly and so much,” he said on Thursday. “Number two are the drugs, fentanyl and everything else that have come into the country. Number three are the massive subsidies that we're giving to Canada and to Mexico in the form of deficits.” These tariffs are expected to affect thousands of CPG brands manufacturing and shipping from Canada and Mexico, resulting in higher prices in retail, and potentially affecting velocities and a reduction in sales for these brands looking to continuing to grow in retail According to Mike Fata, Founder of Manitoba Harvest, an entrepreneur who resides in Canada, his latest Linkedin Post says: "Remember, We can be pro-family, pro-team, and pro-country, without crapping on others" In retail expansion news: Glonuts has expanded to Texas and is rolling out to 153 HEB Stores. Also, it may be slightly old news, but WIld Wonder has also expanded nationally in Whole Foods New Hope's Expo West is catching some flack for their high prices for this year's Natural Products Expo West Show, with badge passes costs for manufacturers, suppliers, and other business service companies as high as $4,500 per person. This definitely locks out some emerging brands and service providers looking to grow their business and network
We are proud to bring back 3 incredible entrepreneurs and CEOs in the CPG Industry for our coveted Master Series (Volume 5). They are going to share their experiences running brands doing tens of millions in revenue, and some even eclipsing $100M annually as powerhouse and nationally distributed brands. They share not only past experiences, but strategies and insights on brand building, financial management, and becoming a sustainable CPG brand in a highly competitive and difficult marketplace. This episode is sponsored by Dream Maker's 'Fund-Raise with Confidence - FREE Workshop For CPG Entrepreneurs' taking place Feb 4-6, 2025 and hosted by Jeff Church himself! To sign up for this workshop, go to this link:https://learn.dreammakershq.com/3-day-workshop
In this episode, Rose Hamilton, Founder of Compass Rose Ventures, sits down with Pete Maldonado and Rashid Ali, Co-founders and Co-CEOs of Chomps, the fastest-growing food brand in the U.S. From humble beginnings to over $500 million in retail sales, Pete and Rashid have built a brand redefining the snacking industry with high-quality, healthy, and delicious meat snacks. What I love about this conversation is how Pete and Rashid dive into the lessons they've learned, the mistakes they've made, and the strategies that have fueled their success. Whether you're a founder, a business leader, or someone passionate about entrepreneurship, this episode is packed with valuable insights and actionable takeaways. Key Moments in This Episode: * Building from Scratch: How Pete and Rashid leveraged their complementary skills and a deep understanding of their customers to build a loyal community around Chomps. * Focus on Brand Awareness: Why keeping brand awareness ahead of distribution has been their key to scaling successfully while maintaining customer loyalty. * Lessons in Resilience: How bootstrapping through challenges—like raising $1 million in a weekend to fund a Trader Joe's order—helped them grow sustainably. * Innovation with Simplicity: The power of focusing on a core product lineup while introducing customer-driven innovations like pantry packs to meet evolving needs. * The Chompian Culture: How Pete and Rashid maintain their original values and foster a strong company culture, even as their team and operations scale rapidly. Join us in listening to this insightful episode where Pete and Rashid share the secrets behind Chomps' incredible growth and their mission to create a better-for-you brand that resonates with consumers. Let's dive into their journey and learn how to build a purpose-driven and wildly successful business. Enjoy the show! For more on Chomps, visit: https://chomps.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more.
From the archive: This episode was originally recorded and published on May 26, 2022. Our interviews on The Story of a Brand Shows are meant to be evergreen, and we do our best to confirm that all offers and URLs in these archive episodes are still relevant. In this episode of The Story of a Brand, I interview Anthony Ciavirella, Co-founder of Manmade. Anthony and his co-founders are redefining men's essentials with a focus on quality, simplicity, and authenticity. From leaving their finance careers to perfecting their products, their story is filled with grit, innovation, and a relentless drive to create something extraordinary. In this episode, we explore what it takes to build a product-driven brand, the journey of creating boxer briefs and socks that truly deliver on quality, and how TikTok and customer feedback became game-changers for their growth. Anthony's passion and insights into entrepreneurship will leave you inspired and ready to take action. Key Moments in This Episode: * From Finance to Fashion: How four best friends left their corporate careers, locked themselves in a cabin, and came out with a plan to build a legacy brand. * The Power of Listening: Why calling over 1,000 customers and gathering feedback was critical to perfecting their products. * TikTok Success Story: How leveraging trends and authentic storytelling on TikTok helped the brand gain viral attention and organic growth. * Redefining Men's Essentials: The attention to detail behind Manmade's products, including their innovative “drop-top fly” boxer briefs and no-slip socks. * Commitment to Sustainability and Quality: The challenges and rewards of creating premium products without cutting corners or compromising values. Join me, Ramon Vela, in listening to this fascinating episode as Anthony takes us behind the scenes of building a purpose-driven brand that puts men's wellness first without the BS. Enjoy the show! For more on Manmade, visit: https://us.manmadebrand.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more.
In this episode of The Story of a Brand Show, I interview Tom Binder, Co-founder of The Real Cereal Co. From leaving a comfortable job to investing in a self-owned facility to a deep commitment to simple, clean ingredients and sustainability, this story is one of grit, big dreams, and redefining what breakfast cereal can be. Whether you're a founder, a food enthusiast, or simply someone who loves a good story about innovation and values-driven entrepreneurship, this conversation is for you. Key Moments in This Episode: * The Power of Family Support: How Tom's family believed in his vision and supported him through the rollercoaster of building a brand from the ground up. * Revolutionizing Cereal: Why The Real Cereal Co. is challenging the status quo by creating products with just one or two simple, clean ingredients. * Going All In: Tom explains why investing in a dedicated manufacturing facility early on was key to staying true to the brand's values. * Balancing Risk and Vision: “Go big or go home” is Tom's motto, and he shares how taking calculated risks has driven the company's growth. * Eco-Friendly Innovation: The importance of sustainable packaging and why The Real Cereal Co. is committed to reducing environmental impact. Join me, Ramon Vela, in listening to this insightful episode as Tom Binder takes us behind the scenes of building a brand that's setting new standards in the food industry. Check out The Real Cereal Co. at realcereal.com and find out where you can try their delicious and healthy cereals. Let's dive in! If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above. SARAL - The Influencer OS for Brands: https://storybrandoffer.com/ SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for The Story of a Brand Podcast listeners. Start today! Visit the link above.
In today's episode of The Story of a Brand Show, I interviewed Rosa Li, the inspiring Founder and CEO of Wildwonder. Her brand is rooted in a beautiful blend of her Chinese heritage and California influences, offering gut-healthy sparkling beverages that are as delicious as they are beneficial. From early entrepreneurial hurdles to the game-changing impact of appearing on Shark Tank, Rosa shares the incredible story of how her grandmother's herbal tonics inspired Wildwonder and gives us a behind-the-scenes look at the challenges and triumphs of building a mission-driven brand. Key Moments in This Episode: * From Passion to Product: How Rosa's childhood memories of her grandmother's herbal tonics inspired her to create Wildwonder, blending Eastern herbal wisdom with California's fresh produce. * Pivoting in the Pandemic: Rosa shares how COVID-19 wiped out her initial business model and forced her to knock on over 300 grocery store doors to keep her dream alive. * The Shark Tank Effect: Learn how appearing on Shark Tank not only boosted awareness but also drove long-lasting customer loyalty and repeat business. * Operations First, Marketing Later: Rosa explains why focusing on product quality and operational efficiency before investing in marketing was critical to Wildwonder's success. * Representation in Retail: Rosa discusses her mission to bring cultural representation and unique, botanically influenced flavors to retail shelves, creating a brand that stands out. Join me, Ramon Vela, in listening to this insightful episode, where Rosa shares how Wildwonder is making waves in the beverage industry and leaving a lasting impact on communities. For more on Wildwonder, visit: https://drinkwildwonder.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand Increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above. Shopline U.S. - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.
I'm thrilled to have Chris Meade back on the show. You might remember Chris as the co-founder of CROSSNET, the four-way volleyball game that has taken backyards and beaches by storm. But today, he's here to talk about his exciting new venture, The Founders Club, a community designed to support entrepreneurs in navigating the ups and downs of building a business—and life. In this episode, Chris shares his journey from bootstrapping CROSSNET to seeing it become a staple in major retailers like Target and Costco. Along the way, he opens up about the lessons learned, mistakes made, and how those experiences inspired him to create a space where founders can connect, grow, and thrive. Whether it's about overcoming loneliness, avoiding costly mistakes, or balancing business and life, Chris's insights are invaluable for anyone on the entrepreneurial path.
In this episode, Rose Hamilton, Founder of Compass Rose Ventures, sits down with Mike Glick, the innovative Co-founder and CEO of Goode Health. Mike shared his journey from working in large-scale nutrition to building a groundbreaking, personalized superfood brand. His passion for nutrition and commitment to helping people take charge of their health shines through as he discusses how Goode Health leverages technology, data, and smart product design to transform daily routines into healthy habits. If you've ever been curious about biohacking, personalized wellness, or the future of nutrition, this episode is for you! Key Takeaways: * From Big Nutrition to Innovation: Mike's journey from working at Abbott Nutrition to launching Goode Health and what inspired his focus on personalized wellness. * The Science Behind Superfoods: How Goode Health uses polyphenols, clean ingredients, and customization to create a powerful yet scalable product. * Blending Tech and Nutrition: Why personalization, backed by wearables and biomarkers, is the next frontier in health. * Tackling Wellness Trends: How Goode Health is positioning itself to complement health trends like GLP-1 usage and the rise of nutrient-dense diets. * Retention Ready from Day One: The importance of starting with retention strategies and creating tools to help consumers stay engaged, like journals and recipe guides. Join us in listening to the episode as Mike shares his vision for the future of health, his entrepreneurial lessons, and why Goode Health is poised to redefine the wellness industry.
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