Podcasts about cpg brands

This week we are focusing on hot trends out the gate for 2025, everything from data gathering, AI, innovations, supply chain, and more. We will also cover the daily changes and updates on tariffs and how they will continue to impact CPG Brands.This episode is sponsored by Kif & Co and Caroline Brain and they are currently raising a capital round at www.wefunder.com/kifandco

In this episode, I sat down with Vicky Pasche, the incredible force behind Dapper Boi, a gender-inclusive, size-inclusive apparel brand with a mission rooted in confidence and authenticity.   What began as Vicky's search for clothes that fit her body and identity has grown into a full-blown movement. From scrappy Kickstarter launches to launching on Nordstrom, this is a story of resilience, creativity, and staying true to your why. We talk about the power of fit, why confidence is Dapper Boi's actual product, and the wild ride of building a business from scratch. Vicky doesn't hold back; she shares the highs, the lows, the viral videos, the sacrifices (including selling her house), and what it means to truly serve a community that has long been ignored by mainstream fashion.

In this episode, I sit down with Jason Bronstad, CEO of Malk Organics, and talk about the journey of not just leading a clean-label brand but rebuilding it from the inside out.   Jason shares how a deeply personal career pivot led him to a mission-driven company that's transforming the plant-based milk category, one clean ingredient at a time. We get into the weeds from SKU rationalization and shelf life extension to the emotional lessons of transparent leadership and brand stewardship. What happens when your consumers call you out on social media? You listen, and you learn, and Jason shares exactly how his team responded and evolved.

In this episode, I sit down with Dan Abel, Co-founder and CEO of Pilot Project Brewing, a first-of-its-kind beverage incubator helping brands navigate one of the most competitive and complex CPG categories: beverages.   From launching home-brew experiments in his garage to opening multi-location tasting rooms and scaling more than 20 innovative brands, Dan shares the real story behind building an incubator that acts more like a record label than a traditional brewery. We discuss how Pilot Project removes barriers for founders, democratizes access to manufacturing and distribution, and gathers real-time consumer data to help determine which brands will succeed. Dan also shares lessons on entrepreneurship, brand validation, and why beverage founders shouldn't go it alone. Key Moments in This Episode: * How Pilot Project Brewing was inspired by the music industry's support system for creatives * Why real product validation means gathering comparative data, not just compliments * What founders need to know about packaging, shelf presence, and customer experience * The trends Dan sees emerging from over 1,200 brand applications (including what's next) * How this incubator helped a non-alcoholic brand scale and get acquired in under two years Join me, Ramon Vela, in listening to this episode for a deep look into how smart support systems and shared resources are reshaping the beverage world. Whether you're a founder or a fan of what's next, this one's for you. For more on Pilot Project Brewing, visit:  https://www.pilotprojectbrewing.com/ If you enjoyed this episode, please leave The Story of a Brand a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.    Color More Lines: https://www.colormorelines.com/get-started Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they've generated triple-digit year-over-year growth for established sellers doing over $5 million per year. Use code "STORY OF A BRAND” and receive a complimentary market opportunity assessment of your e-commerce brand and marketplace positioning. 

In this episode, I chat with Charlie Weisman, the creative force behind Staff, a brand that's reimagining the most overlooked items in your home such as plungers, lint rollers, and oven mitts with joy, color, and a whole lot of personality.   What started as a quirky side project during the COVID lockdown turned into a design-forward brand now making waves with retailers, collaborators, and even celebrities like Drew Barrymore.   Charlie opens up about building Staff from scratch, why he didn't tell anyone what he was working on, and how trusting his instincts (plus a little naivete in the beginning) helped him take a bold, playful idea and turn it into something unforgettable. From early retail wins to lessons in manufacturing and shipping, this one's packed with insights and good vibes.  

In this episode, I sit down with Dan Abel Jr., Chief Chocolate Officer of Bissinger's, one of the oldest chocolate companies in the world, dating back to 1668.   We dive into this remarkable brand's royal beginnings in France, its journey to the U.S., and how Dan and his family have preserved Bissinger's timeless quality while modernizing its operations for today's consumer. Dan shares the heartfelt moments that fueled their purpose, from handwritten letters of gratitude to surviving COVID by leaning on their direct-to-consumer strength. We also talk chocolate, real chocolate. Dan walks us through what makes Bissinger's different, from hand-decorated truffles to multi-day candy-making processes that start with whole fruits and pure cane sugar. This episode is part business story, part masterclass in heritage and craftsmanship and all heart.

In this episode, I had the honor of sitting down with Julie Smolyansky, President, CEO, and Chairwoman of Lifeway Foods, a pioneering brand behind the kefir movement in the U.S.   We dive deep into Julie's incredible family story, from escaping the Soviet Union with just $116 to building a nearly $200M company that now owns 95% of the global kefir category. Julie shares how her father's dream, her mother's entrepreneurial spirit, and her own grit helped turn a probiotic-rich dairy drink into a wellness staple for millions. We also discuss the science behind kefir, staying innovative while running a public company, and how Julie is standing strong in the face of a hostile takeover attempt. This isn't just a conversation about dairy; it's about resilience, passion, legacy, and the powerful connection between gut health and life. Key Moments in This Episode: *

Ever wonder why restaurant aprons haven't changed in a hundred years?  In this episode, I sat down with father-son duo Kevin and Kieran Hoy of Smart Apron to discuss how they're transforming a tired, overlooked product into a modern-day solution for food service workers and beyond. What started with a stitched-up fanny pack has become a functional, durable, and smartly designed product used by everyone from restaurant servers to Nike inventory teams. We dive deep into how they've bootstrapped their business, navigated manufacturing challenges, and used customer feedback to build a better product. From high school business projects to Amazon reviews, Smart Apron proves that listening to your customers and staying consistent can lead to real innovation. Key Moments in This Episode:

What does it take to build a premium wellness brand in one of the world's most regulated, misunderstood, and competitive industries?  In this episode, I sit down with David Hartigan, Founder and CEO of Hemp Heros, to talk about the real story behind his mission-driven CBD and functional mushroom company. From managing MMA fighters to becoming one of the few B Corp-certified hemp brands, David shares how a single moment of belief changed his life and how he's paying it forward through his business. David takes us behind the scenes of launching into the U.S. market, setting up U.S.-based manufacturing, creating pet products that win hearts (and tails), and building multiple brands with integrity. He's also inspired by his mother's health journey with a new mushroom line. He's proof that success follows when you lead with quality and purpose.

What happens when two creative minds, a thriving agency founder and a comedian-turned-creator, team up to launch a better-for-you hydration brand?   You get VitaWild—a deliciously clean and thoughtfully formulated hydration and immunity blend that's winning hearts (and taste buds).  In this episode, I sit down with Jacques Spitzer and James Schrader, co-founders of VitaWild, to talk about their passion for product integrity, building brands with intention, and why they refused to cut corners in making something their families—and yours—can feel good about drinking. They open up about the actual cost of doing things right, the power of storytelling in CPG, and how they're using their creative roots to build something truly impactful. Key Moments in This Episode:

What do you get when you combine a great-grandmother's Swedish cookie recipe, a mother-daughter duo, and a lot of grit?   You get Spritzal, a clean-label cookie brand disrupting the cookie aisle with shortbread bites made from real, simple ingredients. In this episode, I sit down with Taylor Walker, COO and Co-founder of Spritzal, to talk about how a family recipe evolved into a brand that's winning over retailers, shoppers, and sweet tooths alike. Taylor shares the 10-year journey of building Spritzal, from hand-pressing cookies in a home kitchen to scaling manufacturing and launching with major retailers. We also talk about what it takes to stand out in a crowded category and the power of resilience, belief, and, of course, butter. Key Moments in This Episode:

What happens when two passionate entrepreneurs set out to reinvent the non-alcoholic drinking experience?  In this episode, I sit down with Oliver Spring and Sophia Racciatti, Co-Founders of Ooso, to discuss their journey of creating a sparkling tea inspired by natural wine. From late-night kitchen experiments to landing on retail shelves, they share how they built a brand that brings complexity, sophistication, and design-forward thinking to the non-alcoholic space. Oliver and Sophia dive into the challenges of launching a beverage brand, the importance of great branding, and why consumer education is key to success in the growing non-alcoholic market. Key Moments in This Episode: ✅ The Spark Behind Ooso – How a personal lifestyle shift led to a brand idea. ✅ From Idea to Market – The year-long journey of formulation and brand building. ✅ Retail Strategy & Challenges – What it takes to get on store shelves. ✅ Why Packaging Matters – The role of branding in consumer adoption. ✅ The Future of Non-Alcoholic Beverages – Trends shaping the category. Join me, Ramon Vela, for this insightful and inspiring conversation with Oliver and Sophia as we explore the future of better-for-you beverages! For more on Ooso, visit:  https://drinkooso.com/ If you enjoyed this episode, please leave The Story of a Brand a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.    Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more.  Today's Highlighted Brand: Goode Health: https://www.goodehealth.com/ If you have a family history of heart disease, listen up.  Now, you can reduce your risk of heart attack or stroke by simply eating more polyphenols, the powerful plant nutrients found in fruits and veggies. Goode Health designed and put them all in a tasty superfood shake and conducted a clinical study!  Users of Goode Health had a significant improvement in heart health in just 2 weeks!  Visit goodehealth.com today and use promo code STORY30 for 30% off now!

Women's health should be accessible, judgment-free, and rooted in real solutions, but that hasn't always been the case.  In this episode, I sit down with Jamie Norwood, Co-founder of Winx Health, to discuss how her brand is challenging outdated norms, improving access to essential products, and leading the charge in reproductive and vaginal health. From over-the-counter emergency contraception to at-home testing, Winx Health is redefining how women take control of their well-being. Jamie shares the challenges of breaking into retail, the impact of misinformation on women's health, and why proactive education is just as important as the products themselves. Key Moments in This Episode: ✅ Why Women's Health Needs More Transparency – Breaking down stigmas and outdated norms. ✅ The Road to Retail – What it takes to get women's health products on store shelves. ✅ Myth-Busting & Misinformation – How confusion prevents women from getting the care they need. ✅ At-Home Testing & Telehealth – The future of accessible, judgment-free healthcare.   ✅ Building a Mission-Driven Brand – Lessons in advocacy, resilience, and business growth. Join me, Ramon Vela, for this powerful and necessary conversation with Jamie Norwood as we explore the future of women's health!  For more on Winx Health, visit:  https://hellowinx.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.  Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above. 

Doug Pick, Founder and CEO of DAP Ventures and former CEO of Heroes Earplugs, discussed his journey from starting a $15,000 earplug brand to selling it to a private equity group. He emphasized the importance of branding, product quality, and financial planning in retail. Doug highlighted the challenges of working with big box retailers, including setup costs, promotional expenses, and the impact of store brands. He shared insights on the financial game of retail, the significance of execution, and the concept of "charge backs." Doug also discussed the transition from retail to e-commerce and the role of branding in both channels. He covers all of these topics & more in his book, Stop or Go.Episode Timestamps: 3:11 Doug's Book "Stop or Go"Mariah Parsons mentions Doug's book, "Stop or Go," and asks him to define it.Doug explains he wrote the book for his children, Brandon and Ellie, and for himself in 1992, pre-internet, with no CPG experience.The book is a 60-minute read, designed to guide founders through the steps needed to launch a brand.Doug emphasizes the importance of doing homework and making prudent decisions to avoid financial pitfalls.8:24 The Game of RetailDoug explains the concept of "The Game of Retail," where founders need to understand the financial aspects of working with big box retailers.He shares specific examples, such as the $50,000 setup cost for Target and the $25,000 promotional event cost for Walgreens.Doug highlights the importance of having a financial plan and understanding the costs associated with retail.He discusses the need for founders to create a promotional calendar and fund promotional events themselves.17:38 Transition from Retail to E-commerceMariah Parsons asks about the pros and cons of retail versus e-commerce.Doug explains his journey from big box retail to embracing the internet and e-commerce, starting with Amazon in 2007.He discusses the impact of the 2008-2010 economic correction, where retailers shifted focus to store brands.Doug shares how his Amazon business grew significantly during this time, generating $2 million in sales and $1 million in profit.21:29 Store Brand StrategyDoug explains the rise of store brands and their impact on national brands.He shares an example of transitioning Rite Aid from a hybrid strategy to a complete store brand strategy.Doug highlights the financial advantages for retailers in maintaining store brands.He discusses the importance of understanding the retailer's strategy and being prepared for the financial implications.29:30 Challenges in Retail RelationshipsDoug shares a story about a grocery chain where he was kicked out after a shipment arrived a day late.He emphasizes the importance of execution and understanding retailer expectations.Doug discusses the concept of "charge backs," where retailers can throw financial challenges at vendors.He shares a personal experience with a retailer's accounting issue that cost his company over $100,000.38:27 Branding and Packaging for Retail and E-commerceMariah Parsons asks about the role of branding in retail versus e-commerce.Doug explains his approach to packaging and branding, inspired by studying big brands in retail stores.He emphasizes the importance of standing out on shelves and creating a compelling first impression.Doug discusses the need for thoughtful packaging and branding in both retail and e-commerce, even if packaging is less critical in e-commerce.45:05 Final Thoughts and Advice for FoundersDoug advises founders to focus on product market fit before scaling to big box retail.He emphasizes the importance of having a financial plan and understanding the costs associated with retail.Doug shares his philosophy of prudence in making business decisions.Mariah Parsons thanks Doug for sharing his insights and experiences, and they conclude the episode.

Jewelry isn't just about sparkle—it's about storytelling, sentiment, and capturing life's most meaningful moments.   In this episode, I sit down with Simone Kendle, CEO of Wove, to discuss how this brand redefines the fine jewelry experience with custom designs, technology, and a personal touch. From engagement rings to viral moments, Simone shares how Wove is making luxury jewelry more accessible, personal, and deeply meaningful. Simone also discusses the strategy behind Wove's recent viral success, the importance of operational excellence, and how the brand is scaling without losing its custom-first approach. Key Moments in This Episode: ✅ From Engagement Rings to Everyday Jewelry – How Wove expands beyond bridal.   ✅ The 10% Luck, 90% Preparation Rule – The truth behind viral moments.   ✅ Scaling Customization – How Wove balances handcrafted quality with technology.   ✅ The Power of Personalization – Why consumers want more than off-the-shelf jewelry.   ✅ Leading a Brand with Intentionality – Simone's journey from startup marketing to CEO. Join me, Ramon Vela, as we listen to this insightful and inspiring conversation with Simone Kendle and explore the future of custom fine jewelry! For more on Wove, visit https://wovemade.com/ If you enjoyed this episode, please leave  The Story of a Brand Showa rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.    Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above.  Today's Highlighted Brand: Goode Health: https://www.goodehealth.com/ If you have a family history of heart disease, listen up.  Now, you can reduce your risk of heart attack or stroke by simply eating more polyphenols, the powerful plant nutrients found in fruits and veggies. Goode Health designed and put them all in a tasty superfood shake and conducted a clinical study!  Users of Goode Health had a significant improvement in heart health in just 2 weeks!  Visit goodehealth.com today and use promo code STORY30 for 30% off now!

What if prenatal and reproductive health went beyond pregnancy?  In this episode, I sit down with Ayla Barmmer, Founder & CEO of FullWell, to discuss the critical role of nutrition in fertility, pregnancy, and overall reproductive wellness for both women and men.  As a registered dietitian and integrative health expert, Ayla shares how evidence-based formulations, transparency, and education are changing the landscape of prenatal and fertility supplements. Ayla opens up about the science behind essential nutrients, why preconception health matters, and the industry-wide gaps FullWell is solving. Key Moments in This Episode: ✅ Beyond Prenatals: Why reproductive health isn't just for pregnancy. ✅ The Three-to-Six-Month Rule: How nutrition before conception shapes lifelong health. ✅ Trust & Transparency in Supplements: What to look for in high-quality vitamins. ✅ Why Men's Fertility Matters: The often-overlooked role of male reproductive health. ✅ Building FullWell: How Ayla turned clinical expertise into a mission-driven brand. Join me, Ramon Vela, as we listen to this insightful, science-backed conversation with Ayla Barmmer and explore the future of reproductive wellness!  For more on FullWell, visit https://fullwellfertility.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.    Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more. 

Most sparkling water brands sound the same, look the same, and talk to the same consumer but Mike Pilkington, Co-founder & CEO of Key Sparkling Water, saw an opportunity to do things differently.   In this episode, we discuss how Key Sparkling Water is challenging the status quo with real ingredients, crafted carbonation, and a bold new approach to branding. Mike shares insights on building a brand that stands out in a crowded market, the shifting culture around alcohol, and why knowing your core consumer is key to long-term success. Key Moments in This Episode: ✅ Why the Sparkling Water Market Needed a Shake-Up – The story behind Key's unique positioning. ✅ The Power of Real Ingredients – Why Key chose real fruit over "natural flavors" and why it matters. ✅ The Decline of Alcohol & the Rise of Better Alternatives – The cultural shift that's changing drinking habits. ✅ Building a Brand with Intention – Why understanding your consumer on a deep level is the secret to success. ✅ Lessons from Cisco & Death Wish Coffee – What Mike learned from his corporate career and how he applied it to entrepreneurship. Join me, Ramon Vela, in listening to this insightful and energizing conversation with Mike Pilkington as we explore the future of better-for-you beverages and category disruption!  For more on Key Sparkling Water, visit:  https://keysparklingwater.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.    Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above. 

What if you could naturally support your body's appetite regulation without injections or synthetic drugs? In this episode, I sit down with Sarah Kennedy, CEO of Calocurb, to dive into a revolutionary approach to hunger management and GLP-1 activation.   Backed by 14 years of research and $30 million in funding, Calocurb is a clinically tested, plant-based supplement designed to help consumers take control of their cravings and portion size without side effects. Sarah shares how her personal journey, cutting-edge science, and a mission to transform weight management led to one of the most innovative natural solutions on the market today. Key Moments in This Episode: * The Science Behind Natural GLP-1 Activation – How Calocurb helps reduce hunger, cravings, and calorie intake. * A New Approach to Weight Management – Why controlling hormonal hunger signals is more effective than willpower alone.   * Coming Off GLP-1 Injectables? – How Calocurb is being used to help people transition off Ozempic and Wegovy.   * Debunking Diet Myths – Why weight management is about more than just “eat less, move more.”   * The Future of Health & Nutrition – Where the industry is headed and how Calocurb is leading the charge. Join me, Ramon Vela, in listening to this insightful and empowering conversation with Sarah Kennedy as we explore the future of natural weight management!  For more on Calocurb, visit:  https://www.calocurb.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures- Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.  Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more.     

In this episode, the CPG guys speak with Carrie Sander, Chief Customer Officer at Kellanova, formerly the snacks division of The Kellogg Company.Find Carrie on LinkedIn at: http://linkedin.com/in/carrie-sander-b634b04Find Kellanova on LinkedIn at: https://www.linkedin.com/company/kellanova/Find Kellanova online at: https://www.kellanova.com/us/en/home.htmlCarrie answers these questions:You've spent almost the entirety of your professional career with the same company. What were some of the specific experiences that you felt prepared you for your current remit as Chief Customer Officer?Would you share with our audience what you love most about the CCO role and what you find to be some of the major challenges in today's omnichannel world, post-pandemic?Let's talk “customer-first.” What are the core objectives in a customer-first approach. How do you keep your customers at the center of all your key decisions?Joint Business Planning is a key component of how CPG Brands go to market with important retail customers. What are the elements of a successful JBP process that you would like to call out and how are we as an industry doing at incorporating elements of loyalty & retail media into the process?Virtually all of your strategic retail customers have launched retail media platforms in the last few years. With the exception of Amazon and Walmart, these are still largely managed at the trade level. What still needs to be true before any of the “other” RMNs can make it into the strategic investment plan for national brands? Is it scale, is it full funnel capabilities, is it measurement? What?How does Kellanova lead with insights & innovation and tell stories that influence growth?What are the relevant industry trends that you are focused on building skills against for you and your team?What are your thoughts on the industry looking out 1-3 years?Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/?utm_source=cpg+guys&utm_medium=multi-channel_campaign&utm_campaign=mktgstrat_Retail+Media+Strategy+-+CPG+GuysCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

CPG companies must focus on the three C's (credibility, capability and cash) and the four P's (product, packaging, positioning and pricing) retail growth

In this episode of the Startup CPG podcast, Daniel Scharff sits down with Daniel Herz, co-founder and CEO of FocusFuel, and Ben Bacon, founder of Lentiful, to dive into how AI is transforming the way brands operate, market, and grow in the CPG space.Ben shares how AI tools like Claude have revolutionized his email marketing, product development, and even customer insights, helping him craft better messaging, streamline operations, and identify key customer trends. He reveals how AI helped Lentiful optimize its product formulations, enhance email engagement, and even uncover celebrity customers.Daniel Herz explains how FocusFuel has used AI from day one—starting with name and branding ideation, all the way to email marketing, prospecting, and even investor pitch decks. He highlights how AI acts as a “CMO in your pocket,” optimizing marketing strategies, refining consumer targeting, and speeding up decision-making.Together, they discuss the power of AI in making small teams more efficient, the importance of human oversight, and where AI is headed in the CPG industry. Whether you're a startup founder or just AI-curious, this episode is packed with actionable insights on how to leverage AI for your brand's success.If you'd like to submit how you're using AI or for another call-in episode click the form here https://bit.ly/cpgstoriesListen in as they share about:AI for Marketing & Email CopywritingAI for Customer Insights & Database AnalysisAI for Sales Prospecting & Retail StrategyAI for Product Development & FormulationAI for Operations, Admin, and Legal TasksThe Future of AI in BusinessEpisode Links:Ben BaconWebsite: https://eatlentiful.com/ LinkedIn: https://www.linkedin.com/in/benjaminpbacon/ Daniel Herz Website: https://thefocusfuel.com/ LinkedIn: https://www.linkedin.com/in/daniel-herz/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

If you love stories of resilience, grit, and entrepreneurial spirit, today's episode is exactly that.   Meet Molly Blakeley, the powerhouse founder of Molly Bz Cookies, who went from being a single mom with just $150 to her name to building a nationally recognized brand. Molly's journey is nothing short of inspiring—full of hustle, creative problem-solving, and an unstoppable mindset. We talk about the highs and lows of building a business, from baking cookies in her kitchen to landing in major retailers like Costco and Walmart. Molly shares the behind-the-scenes hustle, the power of saying "yes" before you figure it out, and how she turned obstacles into stepping stones for success. If you've ever wondered what it takes to build a brand from the ground up, this episode is for you! Key Moments in This Episode: * The $150 Gamble – How Molly turned her last bit of money into a booming cookie business. * From Food Truck to National Brand – The creative way she tested and validated her cookie concept. * Bold Moves & No Limits – Why asking, taking risks, and ignoring self-imposed limitations led to her big break. * The Walmart Open Call Success – How Molly's hustle landed her two golden tickets and an exclusive Walmart cookie. * Lessons in Entrepreneurship – Her insights on rejection, mindset, and pivoting to keep growing. Join us in listening to this incredible episode with Molly Blakeley as she shares the highs, the lows, and everything in between in building Molly Bz Cookies!  For more on Molly Bz Cookies, visit:  https://mollybz.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.    Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more. 

We're days away from the Big Game, and with that, watch parties full of snacks.Grocery prices are going up, as everything from bird flu to bad weather are hiking up prices at the highest pace in more than a year. The cost of groceries increased nearly 2% in December compared to the year before, according to the Labor Department.A way to help stem those costs? Discounts and cash-back offers, which is where a company like Ibotta comes in. Over 50 million people use Ibotta to save money in exchange for their purchase data.For marketers, Ibotta unlocks real-time transaction data to connect measurement and campaign performance. The company's founder and CEO, Bryan Leach, joins The Current Report to discuss the CPG environment and share how marketers can unlock results with big data ahead of the game._______To read the full stories included in this episode:Food Prices Are Rising Again: https://bit.ly/4hJG2F6Super Bowl LIX spending for the big game: https://bit.ly/40LaLKPRetailers, grocers look to score big on Super Bowl sales: https://bit.ly/42GqoFZ_______The Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH_______Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world's most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

Trump Tariffs and how they will affect CPG Brands and consumers, Emerging Brands New Launches in Retail, and Expo West Gouging The controversial Trump Tariffs announced over the weekend will be going into effect on Tuesday, February 4th, placing up to a 25 % tariff on all goods with exception to energy which is at 10 %. Canada has since retaliated and is threatening to impose their own tariffs on up to $300B worth of US goods coming into Canada starting in February. According to Trump: He has said he plans to impose tariffs for three reasons. “Number one is the people that have poured into our country so horribly and so much,” he said on Thursday. “Number two are the drugs, fentanyl and everything else that have come into the country. Number three are the massive subsidies that we're giving to Canada and to Mexico in the form of deficits.” These tariffs are expected to affect thousands of CPG brands manufacturing and shipping from Canada and Mexico, resulting in higher prices in retail, and potentially affecting velocities and a reduction in sales for these brands looking to continuing to grow in retail According to Mike Fata, Founder of Manitoba Harvest, an entrepreneur who resides in Canada, his latest Linkedin Post says: "Remember, We can be pro-family, pro-team, and pro-country, without crapping on others" In retail expansion news: Glonuts has expanded to Texas and is rolling out to 153 HEB Stores. Also, it may be slightly old news, but WIld Wonder has also expanded nationally in Whole Foods New Hope's Expo West is catching some flack for their high prices for this year's Natural Products Expo West Show, with badge passes costs for manufacturers, suppliers, and other business service companies as high as $4,500 per person. This definitely locks out some emerging brands and service providers looking to grow their business and network

We are proud to bring back 3 incredible entrepreneurs and CEOs in the CPG Industry for our coveted Master Series (Volume 5). They are going to share their experiences running brands doing tens of millions in revenue, and some even eclipsing $100M annually as powerhouse and nationally distributed brands. They share not only past experiences, but strategies and insights on brand building, financial management, and becoming a sustainable CPG brand in a highly competitive and difficult marketplace. This episode is sponsored by Dream Maker's 'Fund-Raise with Confidence - FREE Workshop For CPG Entrepreneurs' taking place Feb 4-6, 2025 and hosted by Jeff Church himself! To sign up for this workshop, go to this link:https://learn.dreammakershq.com/3-day-workshop

In this episode, Rose Hamilton, Founder of Compass Rose Ventures, sits down with Pete Maldonado and Rashid Ali, Co-founders and Co-CEOs of Chomps, the fastest-growing food brand in the U.S.  From humble beginnings to over $500 million in retail sales, Pete and Rashid have built a brand redefining the snacking industry with high-quality, healthy, and delicious meat snacks. What I love about this conversation is how Pete and Rashid dive into the lessons they've learned, the mistakes they've made, and the strategies that have fueled their success. Whether you're a founder, a business leader, or someone passionate about entrepreneurship, this episode is packed with valuable insights and actionable takeaways. Key Moments in This Episode: * Building from Scratch: How Pete and Rashid leveraged their complementary skills and a deep understanding of their customers to build a loyal community around Chomps. * Focus on Brand Awareness: Why keeping brand awareness ahead of distribution has been their key to scaling successfully while maintaining customer loyalty. * Lessons in Resilience: How bootstrapping through challenges—like raising $1 million in a weekend to fund a Trader Joe's order—helped them grow sustainably. * Innovation with Simplicity: The power of focusing on a core product lineup while introducing customer-driven innovations like pantry packs to meet evolving needs. * The Chompian Culture: How Pete and Rashid maintain their original values and foster a strong company culture, even as their team and operations scale rapidly. Join us in listening to this insightful episode where Pete and Rashid share the secrets behind Chomps' incredible growth and their mission to create a better-for-you brand that resonates with consumers. Let's dive into their journey and learn how to build a purpose-driven and wildly successful business. Enjoy the show! For more on Chomps, visit:  https://chomps.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.  Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more. 

From the archive: This episode was originally recorded and published on May 26, 2022. Our interviews on The Story of a Brand Shows are meant to be evergreen, and we do our best to confirm that all offers and URLs in these archive episodes are still relevant. In this episode of The Story of a Brand, I interview Anthony Ciavirella, Co-founder of Manmade.  Anthony and his co-founders are redefining men's essentials with a focus on quality, simplicity, and authenticity. From leaving their finance careers to perfecting their products, their story is filled with grit, innovation, and a relentless drive to create something extraordinary. In this episode, we explore what it takes to build a product-driven brand, the journey of creating boxer briefs and socks that truly deliver on quality, and how TikTok and customer feedback became game-changers for their growth. Anthony's passion and insights into entrepreneurship will leave you inspired and ready to take action.   Key Moments in This Episode: * From Finance to Fashion: How four best friends left their corporate careers, locked themselves in a cabin, and came out with a plan to build a legacy brand. * The Power of Listening: Why calling over 1,000 customers and gathering feedback was critical to perfecting their products. * TikTok Success Story: How leveraging trends and authentic storytelling on TikTok helped the brand gain viral attention and organic growth. * Redefining Men's Essentials: The attention to detail behind Manmade's products, including their innovative “drop-top fly” boxer briefs and no-slip socks. * Commitment to Sustainability and Quality: The challenges and rewards of creating premium products without cutting corners or compromising values. Join me, Ramon Vela, in listening to this fascinating episode as Anthony takes us behind the scenes of building a purpose-driven brand that puts men's wellness first without the BS. Enjoy the show! For more on Manmade, visit:  https://us.manmadebrand.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.    Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more. 

In this episode of The Story of a Brand Show, I interview Tom Binder, Co-founder of The Real Cereal Co.  From leaving a comfortable job to investing in a self-owned facility to a deep commitment to simple, clean ingredients and sustainability, this story is one of grit, big dreams, and redefining what breakfast cereal can be. Whether you're a founder, a food enthusiast, or simply someone who loves a good story about innovation and values-driven entrepreneurship, this conversation is for you. Key Moments in This Episode: * The Power of Family Support: How Tom's family believed in his vision and supported him through the rollercoaster of building a brand from the ground up. * Revolutionizing Cereal: Why The Real Cereal Co. is challenging the status quo by creating products with just one or two simple, clean ingredients. * Going All In: Tom explains why investing in a dedicated manufacturing facility early on was key to staying true to the brand's values. * Balancing Risk and Vision: “Go big or go home” is Tom's motto, and he shares how taking calculated risks has driven the company's growth. * Eco-Friendly Innovation: The importance of sustainable packaging and why The Real Cereal Co. is committed to reducing environmental impact. Join me, Ramon Vela, in listening to this insightful episode as Tom Binder takes us behind the scenes of building a brand that's setting new standards in the food industry.  Check out The Real Cereal Co. at realcereal.com and find out where you can try their delicious and healthy cereals. Let's dive in! If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above.  SARAL - The Influencer OS for Brands: https://storybrandoffer.com/ SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for The Story of a Brand Podcast listeners. Start today! Visit the link above. 

In today's episode of The Story of a Brand Show, I interviewed Rosa Li, the inspiring Founder and CEO of Wildwonder.  Her brand is rooted in a beautiful blend of her Chinese heritage and California influences, offering gut-healthy sparkling beverages that are as delicious as they are beneficial.  From early entrepreneurial hurdles to the game-changing impact of appearing on Shark Tank, Rosa shares the incredible story of how her grandmother's herbal tonics inspired Wildwonder and gives us a behind-the-scenes look at the challenges and triumphs of building a mission-driven brand. Key Moments in This Episode: * From Passion to Product: How Rosa's childhood memories of her grandmother's herbal tonics inspired her to create Wildwonder, blending Eastern herbal wisdom with California's fresh produce. * Pivoting in the Pandemic: Rosa shares how COVID-19 wiped out her initial business model and forced her to knock on over 300 grocery store doors to keep her dream alive. * The Shark Tank Effect: Learn how appearing on Shark Tank not only boosted awareness but also drove long-lasting customer loyalty and repeat business. * Operations First, Marketing Later: Rosa explains why focusing on product quality and operational efficiency before investing in marketing was critical to Wildwonder's success. * Representation in Retail: Rosa discusses her mission to bring cultural representation and unique, botanically influenced flavors to retail shelves, creating a brand that stands out. Join me, Ramon Vela, in listening to this insightful episode, where Rosa shares how Wildwonder is making waves in the beverage industry and leaving a lasting impact on communities.  For more on Wildwonder, visit: https://drinkwildwonder.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand Increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above.   Shopline U.S.  - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

I'm thrilled to have Chris Meade back on the show. You might remember Chris as the co-founder of CROSSNET, the four-way volleyball game that has taken backyards and beaches by storm. But today, he's here to talk about his exciting new venture, The Founders Club, a community designed to support entrepreneurs in navigating the ups and downs of building a business—and life. In this episode, Chris shares his journey from bootstrapping CROSSNET to seeing it become a staple in major retailers like Target and Costco. Along the way, he opens up about the lessons learned, mistakes made, and how those experiences inspired him to create a space where founders can connect, grow, and thrive.  Whether it's about overcoming loneliness, avoiding costly mistakes, or balancing business and life, Chris's insights are invaluable for anyone on the entrepreneurial path.

In this episode, Rose Hamilton, Founder of Compass Rose Ventures, sits down with Mike Glick, the innovative Co-founder and CEO of Goode Health.  Mike shared his journey from working in large-scale nutrition to building a groundbreaking, personalized superfood brand. His passion for nutrition and commitment to helping people take charge of their health shines through as he discusses how Goode Health leverages technology, data, and smart product design to transform daily routines into healthy habits.  If you've ever been curious about biohacking, personalized wellness, or the future of nutrition, this episode is for you! Key Takeaways: * From Big Nutrition to Innovation: Mike's journey from working at Abbott Nutrition to launching Goode Health and what inspired his focus on personalized wellness. * The Science Behind Superfoods: How Goode Health uses polyphenols, clean ingredients, and customization to create a powerful yet scalable product. * Blending Tech and Nutrition: Why personalization, backed by wearables and biomarkers, is the next frontier in health. * Tackling Wellness Trends: How Goode Health is positioning itself to complement health trends like GLP-1 usage and the rise of nutrient-dense diets. * Retention Ready from Day One: The importance of starting with retention strategies and creating tools to help consumers stay engaged, like journals and recipe guides. Join us in listening to the episode as Mike shares his vision for the future of health, his entrepreneurial lessons, and why Goode Health is poised to redefine the wellness industry.

In this episode of The Story of a Brand Show, I interview Cleo Davis-Urman, the founder of Barrière, about her groundbreaking innovation in the vitamin and wellness space. Cleo shares her inspiring journey from working in luxury fashion to reimagining how we take vitamins with her patented transdermal patches. What started as a personal need has become a product combining functionality, design, and self-expression, making wellness accessible, stylish, and practical. From navigating manufacturing hurdles to embracing customer feedback, her journey is a masterclass in perseverance, innovation, and building a brand with heart. Key Moments to Look Out For: * The Spark of Innovation: How Cleo's health challenges led her to invent transdermal vitamin patches. * Bridging Wellness and Style: Creating wearable "works of art" that make health routines fun and expressive. * Consumer-Centric Iteration: Leveraging customer feedback to refine the product for accessibility and appeal. * Overcoming Hurdles: Finding the right manufacturing partner and perfecting the product over three years. * Advice for Entrepreneurs: Patience, trust in the process, and not letting fear of failure hold you back. Join me, Ramon Vela, in listening to the episode! You won't want to miss this inspiring story of resilience, creativity, and innovation. For more on Barrière, visit: https://www.mybarriere.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.    Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more.

In today's episode of The Story of a Brand, I interview Neal Goyal, a passionate leader and VP of Strategic Sales at Disco.  Neal shares his fascinating journey from sales executive to mentor and industry leader alongside his insights on the evolving e-commerce landscape. From driving innovation in customer acquisition to helping brands unlock new revenue streams, Neal offers a wealth of knowledge and inspiration. Here are some highlights from our conversation: * From Sales to Leadership: Neal's career shift from a top-performing sales executive to an advocate for mentorship and team success. * The Power of Post-Purchase: How Disco Network helps brands monetize post-purchase real estate for added profitability. * Customer-Centric Advertising: Using AI and machine learning to target high-value customers across an integrated ad network. * Driving LTV Growth: Why lifetime value is critical for profitability and how brands can achieve it with innovative tools. * Monetizing Real Estate: Turning underutilized website spaces into profit centers with Disco's retail media network capabilities. Join me, Ramon Vela, in listening to this insightful episode as Neal shares his passion for leadership, customer-centric innovation, and how Disco Network is helping brands thrive in an ever-competitive market. For more on Disco, visit: https://www.disconetwork.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above.  SARAL - The Influencer OS for Brands: https://storybrandoffer.com/ SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for The Story of a Brand Podcast listeners. Start today! Visit the link above. 

In today's episode of The Story of a Brand Show, I had the pleasure of chatting with Joshua Britton, Founder, CEO, visionary innovator, and the driving force behind DEINDE and its parent company, Debut Biotechnology. Joshua's story is of relentless determination, groundbreaking science, and a mission to redefine skincare and beauty through biotech innovation. From living in a one-bedroom apartment to running a company that merges artificial intelligence, molecular biology, and skincare, Joshua's journey is as inspiring as it is transformative. Here are some highlights from our conversation: * A Life-Changing Uber Ride: How a 7-minute conversation led to a $100,000 investment that launched it all. * Science Meets Beauty: The revolutionary process behind crafting new molecules for skin health. * Redefining Clean Beauty: Why biotech is the next evolution in sustainable and effective skincare. * From Academia to Entrepreneurship: Lessons learned transitioning from the lab to the business world. * Breaking the Mold: How DEINDE's innovative approach is creating products that outperform traditional ingredients. Join me, Ramon Vela, in listening to this fascinating episode as Joshua shares the science, passion, and purpose driving DEINDE and Debut Biotech.

Storytelling is crucial to building your brand, and PR is a great way to get your message out in the world. But where to start? On this episode I talk with Heather Holmes, founder of Publicity for Good to break down how to think about PR for CPG Brands to build awareness and ultimately drive sales.We also do a live virtual PR audit for my brand, Joyful Co and discuss which elements of our story are most compelling and which mediums we should focus on.Want an audit for your brand?Book a free consultation call with Heather to help map out your PR StrategyRegister for our free webinar to get an audit of your PR Strategy and listen to others.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

In this episode, I had the pleasure of speaking with Roger Barnett, Chairman and CEO of Shaklee, a company that has been transforming health and wellness for over 65 years. Roger shared his incredible journey of acquiring and growing Shaklee, his dedication to purpose-driven business, and how Shaklee's innovative approach to prevention is changing lives globally. We dove into his vision of creating a sustainable business that not only provides superior products backed by clinical proof but also empowers communities to live healthier and more fulfilling lives. This conversation is packed with insights into leadership, innovation, and the impact of building a purpose-driven brand. Key Moments in the Podcast: * The personal story that led Roger to focus on prevention and health as a lifelong mission. * How Shaklee's community-driven business model delivers better health outcomes and fosters lasting connections. * The importance of clinical proof and quality in Shaklee's products, from personalized nutrition to eco-friendly home solutions. * Roger's vision for the future of health, including the role of cellular health and personalized solutions. * Advice for entrepreneurs on building long-term value and creating businesses that align profit with purpose.

In this episode, I had the pleasure of speaking with Sean Goldsmith, Co-founder and CEO of The Zero Proof, a trailblazer in the non-alcoholic beverage space.  Sean shared his journey of turning a personal decision to abstain from alcohol into a thriving business that's reshaping how people socialize and enjoy beverages without compromise. We explored the rise of non-alcoholic options, the challenges of building a marketplace and brand, and how Sean's team makes premium non-alcoholic drinks accessible and exciting. Whether you're curious about non-alcoholic trends or interested in entrepreneurial insights, this episode is a must-listen! Key Moments in the Podcast: * How Sean's decision to stop drinking inspired The Zero Proof's creation and mission. * The challenges of building a marketplace for curated non-alcoholic products. * How The Zero Proof helps customers find their perfect drink through innovative curation and education. * Insights into the growing non-alcoholic beverage industry and its impact on social habits. * Sean's advice for entrepreneurs: focus on unit economics, gross margin, and scaling smartly.

I had an amazing conversation with David Johnson, the CEO and Co-founder of Genexa, a brand that's revolutionizing the pharmaceutical industry with clean, effective medicine. David's journey is one of resilience and purpose, fueled by his passion for providing families with better options. From building the first organic-certified over-the-counter medicines to tackling the giants of the pharmaceutical world, his story is both inspiring and practical.  If you've ever wondered what it takes to disrupt an industry while staying true to your values, this episode is for you. Key Moments in the Podcast: * How two dads with no background in pharmaceuticals decided to clean up the medicine aisle. * The challenges of replacing artificial ingredients with clean, natural alternatives while maintaining FDA standards. * Why Genexa products are now found in major retailers like Walmart, CVS, and Whole Foods. * The importance of building a people-focused brand that listens to its customers. * David's advice for entrepreneurs facing big challenges is to stay focused, be passionate, and always remember why you started.

In today's episode of The Story of a Brand Show, I'm excited to share the remarkable journey of Stephen de Heinrich de Omorovicza, Co-founder and one of the visionaries behind Omorovicza. This episode delves into the intersection of history, science, and luxury skincare. Stephen shares how his family's legacy inspired a groundbreaking approach to beauty.  From the thermal baths of Budapest to award-winning innovations, Stephen brings us a story rich with tradition and cutting-edge science. Here are some highlights from our conversation: * A Family Legacy Unearthed: Discovering his family's ties to Budapest's famous thermal baths and their role in shaping the brand. * The Healing Power of Water: How unique minerals from Hungarian thermal baths inspired the patented Healing Concentrate™. * Starting from Scratch: Overcoming the challenges of launching a skincare brand with no industry experience. * Navigating Retail and Digital Spaces: Lessons learned from building a global presence in an evolving market. * The Role of Joy in Skincare: Why creating moments of happiness is at the heart of the brand's mission. Join us in listening to this inspiring episode as Stephen shares his passion for skincare, the science behind his products, and the transformative journey of Omorovicza.

I had the pleasure of sitting down with Megan Klein, the founder and CEO of Little Saints, a brand redefining how we think about social drinking.  Megan shares everything from her early days towing a mint-green trailer around Detroit to perfecting her recipes to building a brand rooted in mindfulness and purpose. What stands out in this episode is Megan's deep thoughtfulness—not just in how she creates Little Saints' products but also in how she approaches life and business.  We dive into the challenges of launching a brand during the pandemic, the science behind functional mushrooms and adaptogens, and the cultural shift towards more mindful drinking.  Whether you're curious about the non-alcoholic movement or love hearing about entrepreneurial journeys, Megan's story will inspire you. In this episode, you'll learn: * The story of driving a mint green vending trailer around Detroit to get feedback from real people. * How mindfulness and meditation shaped the founder's journey and helped her tackle self-doubt. * The unique role of scent, mushrooms, and adaptogens in creating Little Saints' signature flavors. * The challenges of traditional distribution and the pivot to a direct-to-consumer model. * Why non-alcoholic drinks are a cultural shift in how we socialize. * How Little Saints is making non-alcoholic cocktails feel as exciting and social as their alcoholic counterparts.   Join me, Ramon Vela, in listening to this episode and discovering how one brand is reshaping what it means to drink socially. You'll come away inspired, entertained, and maybe even eager to try a Little Saints cocktail for yourself! For more on Little Saints, visit: https://littlesaints.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above.  SARAL - The Influencer OS for Brands: https://storybrandoffer.com/ SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for listeners of The Story of a Brand Show Podcast. Start today! Visit the link above. 

This week we are bringing on 3 accomplished CEOs that are currently running or have run successful CPG Brands. We hear about their strategy on scaling brands including innovation, leadership and team building, market opportunity, distribution strategies, and much more. We are bringing on the following: Jeff Church - Previous CEO of Suja Max Dichter - CEO of 4th and Heart John Foraker - CEO of Once Upon a Farm This episode is sponsored by Power Full Energy. Our on-going sponsor is RangeMe. Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 37 years, chat about all things food and beverage in the market and share what's going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show.

In today's The Story of a Brand Show episode, I interviewed Marcin Malyszko, the passionate and innovative Co-founder behind Mission Craft Cocktails.    Marcin's story is a testament to the power of friendship, persistence, and purpose. With his co-founder, Amit Singh, Marcin is reimagining the cocktail experience, blending exceptional quality with a mission to give back.    Their journey is one of grit, creativity, and community impact, making this episode a must-listen for entrepreneurs and cocktail enthusiasts alike.   Here are some highlights from our conversation:   From DIY to Double Gold: How two best friends turned a COVID hobby into an award-winning brand.   The 5% Pledge: Why Mission Craft Cocktails donates 5% of all sales to local food banks—and the lives it's impacting.   Crafting Perfection: The two-year journey to develop their lineup of full-strength, shaker-quality cocktails.   Scaling with Heart: Lessons learned from launching and growing in a challenging alcohol industry landscape.   Building a Legacy Brand: Staying true to their mission while creating innovative and unforgettable cocktails.   Join me, Ramon Vela, in listening to this inspiring episode as Marcin shares the story behind Mission Craft Cocktails, their unwavering commitment to quality, and their goal to fund one million meals by next year.

In today's episode of The Story of a Brand Show! Today, I interviewed Tom Reilly, the passionate and innovative Co-founder, President, and partner behind VMI Sports Nutrition. Tom's journey is a masterclass in grit, creativity, and staying true to his mission of delivering high-quality, performance-driven supplements. From humble beginnings to becoming a trusted name in the sports nutrition space, Tom shares how he's navigating challenges while staying deeply connected to his community and customers. Here are some highlights from our conversation: * Building a Brand with Purpose: How gratitude, persistence, and a clear vision fueled Tom's entrepreneurial journey. * Solving Real Problems: The story behind ProtoLite, a protein product that addresses digestion and hydration needs. * Lessons in Resilience: Overcoming financial struggles, personal sacrifices, and staying committed to product quality. * Finding Your Niche: The importance of starting with a focused audience and growing organically from there. * Innovation That Matters: Redefining customer-centric innovation with functional, effective, and value-driven products. Join me, Ramon Vela, in listening to this inspiring episode as Tom shares his hard-earned lessons, the philosophy behind VMI Sports Nutrition, and his unwavering commitment to improving his customers' lives.

In today's episode of The Story of a Brand Show, I had the pleasure of speaking with Morgan Cros, the creative mind behind Original Duckhead.  Morgan's journey is one of resilience, innovation, and sustainability. From a serendipitous moment during a rainy day to creating a unique and environmentally conscious brand, Morgan shares how she turned a classic accessory into a product with purpose and style. Here are some highlights from our conversation: * A Rainy Day Revelation: How a broken umbrella sparked the idea for a stylish and sustainable brand. * Reimagining an Everyday Item: Transforming the humble umbrella into a fashion-forward accessory with a mission. * Challenges in Manufacturing: Overcoming hurdles to find the right partners and materials for eco-friendly production. * Building a Brand Through B2B: Growing the business by collaborating with over 1,000 retailers worldwide. * Sustainability at the Core: Incorporating recycled materials and aiming for a circular economy in every product. Join me, Ramon Vela, in listening to this fascinating episode as Morgan shares her journey of building a brand that combines functionality, sustainability, and style.

In today's episode of The Story of a Brand Show! Today, I interviewed Denis Asamoah, the dynamic co-founder behind FORVR Mood.  Denis takes us behind the scenes of building a lifestyle brand with purpose, heart, and innovation. Denis shares his journey of grit, resilience, and creative problem-solving in the entrepreneurial world, from collaborating with his wife, Jackie Aina, to scaling the business from candles to fine fragrances. Here are some highlights from our conversation: * From Idea to Execution in 3 Months: How FORVR Mood launched during the pandemic with rapid success. * Lessons in Growth: The challenges of scaling operations and learning from mistakes with inventory and logistics. * The Power of Alignment: Why authenticity and purpose drive lasting customer connections. * Mindful Leadership: How Denis incorporates mindfulness to navigate the ups and downs of entrepreneurship. * Building a Community: The role of the Self Care Club and giving back to the FORVR Mood family. Join me, Ramon Vela, in listening to this inspiring episode as Denis shares the lessons, challenges, and wins behind FORVR Mood's success.

On this episode of The Story of a Brand Show, I speak with Tania Boler, Founder and President of Elvie, a company transforming women's health through radical, female-first technology. Tania shared her inspiring journey, from working in global health nonprofits to founding a company tackling taboo topics in women's health with innovative, beautifully designed products. We explored her path to disrupting entrenched norms, the importance of creating products that truly solve problems, and the challenges of leading in a traditionally male-dominated industry. Tania's story is filled with resilience, purpose, and the drive to empower women globally. Here are some key takeaways from our conversation: * Tania's journey from nonprofit work to launching Elvie inspired by her passion for solving overlooked women's health issues. * How Elvie revolutionized the breast pump market with discreet, wearable designs, giving women more freedom and choice. * The role of addressing taboos in women's health and making these conversations more mainstream. * Tania's lessons on raising capital, building a business, and knowing when to step back as CEO. * Insights into Elvie's innovative product development process, grounded in listening to real women's needs. Join me, Ramon Vela, for this insightful episode as Tania Boler shares how Elvie empowers women through technology and changing lives. You don't want to miss this one! For more on Elvie, visit: https://www.elvie.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures- Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand Increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above.   Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

In today's episode of The Story of a Brand Show, I had the honor of interviewing Jenn Chiba, Founder and CEO and visionary entrepreneur of House of Lashes, who turned her passion for beauty into a thriving business. From her roots as the daughter of Vietnamese immigrants to building a globally recognized lash brand, Jenn's journey is a testament to resilience, creativity, and the power of belief. Her dedication to creating high-quality, innovative products has set House of Lashes apart in the beauty industry. Here are some highlights from our conversation: * The Magic $5,000 Loan: How Jenn's mother, a hardworking immigrant, believed in her vision and kickstarted her journey. * Innovation as a Core Value: How Jenn revolutionized the lash industry with iconic styles and cruelty-free products. * Empowering Women: The transformative power of lashes and how they build confidence and self-expression. * Overcoming Challenges: Balancing entrepreneurship, motherhood, and personal growth while staying true to her mission. * Building with Integrity: Why Jenn insists on quality, ethical sourcing, and listening to her loyal community. Join us in listening to this inspiring episode as Jenn shares her journey of turning passion into purpose, proving that belief and hard work can create something truly iconic.

In today's episode of The Story of a Brand Show, I speak with Karen Bonnici, the creative mind behind Dreamighty.  Karen's story is one of resilience, innovation, and boundless creativity. From making handcrafted gifts for her nieces and nephews to launching a patented, multifunctional blanket, Karen has combined her love for storytelling with her entrepreneurial spirit to create a brand that inspires confidence and imagination in both kids and adults. Here are some highlights from our conversation: * Turning Ideas into Impact: How a simple gift idea became a patented innovation loved by families everywhere. * Overcoming Life's Challenges: Karen shares her journey through personal hardships, including financial struggles, divorce, and a breast cancer diagnosis, and how Dreamighty became her beacon of hope. * The Power of Licensing: Lessons learned from taking her product into national retail through strategic partnerships. * Crafting a Multifunctional Favorite: The story behind Dreamighty's unique blend of comfort and utility in a blanket. * Empowering Through Storytelling: How Karen's background as a professional storyteller fuels her mission to inspire others to dream big. Join me, Ramon Vela, in listening to this heartfelt episode as Karen shares her journey of resilience, creativity, and unwavering determination to make a difference.

In today's episode of The Story of a Brand Show, I had the pleasure of chatting with Lisa King, the trailblazing founder behind AF Drinks. Lisa's journey is as inspiring as it is impactful—from launching Eat My Lunch, a social enterprise that addressed child poverty in New Zealand, to creating a globally recognized alcohol-free beverage brand. With a clear mission to normalize mindful drinking, Lisa is reshaping how we celebrate, socialize, and live healthier lives. Her story is a testament to the power of purpose-driven business. Here are some highlights from our conversation: * From Social Impact to Innovation: How Lisa transitioned from Eat My Lunch to leading the alcohol-free revolution with AF Drinks. * The Power of Purpose: Creating businesses with missions that change lives and solve real-world problems. * Challenging Alcohol Culture: Why Lisa is passionate about making alcohol-free living fun, aspirational, and inclusive. * The Role of Afterglow: AF Drinks' unique ingredient that replicates the warmth and ritual of alcohol. * Lessons for Entrepreneurs: Insights on building mission-driven brands that blend profit and purpose. Join us in listening to this inspiring episode as Lisa shares her journey of resilience, innovation, and transforming social norms—one drink at a time!

In today's episode of The Story of a Brand, I interview Alexis Russell, an incredible designer whose jewelry celebrates individuality, imperfection, and deeply personal stories. As Founder and Designer of Alexis Russell Jewelry, Alexis shares her journey from foster care to entrepreneurship, crafting a life and brand built on resilience and creativity. Her designs challenge traditional norms in the jewelry industry, empowering her customers to embrace their authenticity. Here are some highlights from our conversation: * Transforming Imperfection: How Alexis turned unconventional stones into meaningful and beautiful treasures. * The Power of Belief: A store owner's faith in her work became a defining moment in Alexis' early career. * From Foster Care to Founder: Alexis' inspiring journey of resilience and creating a life she's proud of. * Customer-Led Innovation: The development of the AR Design Studio, allowing customers to design their dream pieces. * A Place for Belonging: Building a brand that values authenticity, inclusivity, and individuality over tradition. Join us in listening to this inspiring episode as Alexis shares how she's redefining the jewelry industry, one unique piece at a time.