Podcasts about mm lafleur

Lindsay More Nisbett is an entrepreneur, creative director, and Co-Founder & Brand Director of The Line Studios, a leading creative production studio with expertise in creating compelling e-commerce and marketing content. Since its inception in January 2016, Lindsay has built The Line Studios into the go-to imagery experts for top e-commerce brands, including Hill House Home, MM LaFleur, Negative Underwear, Fresh Beauty, Faherty Brand, and many more. By striking the perfect balance between a beautiful image and an efficient production process, The Line Studios has become well-known for providing their clients with best-in-class e-commerce imagery that drives incremental lift in revenue. Lindsay's vision for The Line Studios transcends mere visuals; it's about crafting exceptional e-commerce imagery that not only elevates the client's brand but also translates into outstanding results. Her unwavering commitment to delivering the highest quality visuals has allowed The Line Studios to capture the very essence of their client's products and effectively convey their brand's unique message to consumers. Lindsay More Nisbett continues to shape the Ecommerce landscape, setting new standards of excellence with each project undertaken by The Line Studios.In This Conversation We Discuss: [00:46] Intro[02:39] Shifting from ad campaigns to Ecommerce[03:56] Bridging luxury brands' Ecomm struggles[05:34] Incorporating brand voice through imagery[08:06] Elevating basic product imagery[09:37] Crafting visual brand language[11:29] The ROI of experimenting with imagery[12:56] Focusing on best-selling products[14:06] Investing strategically in assets[15:38] Standing out against competition[17:11] Diversifying video content[18:43] Building trust through imagery[20:23] Limitations of AI in imagery[22:04] Rising trends in ecommerce imagery[23:52] Reevaluating website priorities[24:48] Evolving consumer behavior[25:20] Reach out to The Line StudiosResources:Subscribe to Honest Ecommerce on YoutubeCreative production solutions for Ecommerce brands thelinestudios.nycFollow Lindsay More Nisbett linkedin.com/in/lindsay-more-nisbett-01005b4/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Imagine carrying a women's fashion label dedicated entirely to reinventing workwear through a global pandemic that shuts down offices worldwide and makes “work from home” the new normal. “The only way through was forward,” remembers Sarah LaFleur, who founded the MM LaFleur womemswear brand in 2013. By relying on the purposefulness of their pieces and reframing their presentation, MM LaFleur was able to thrive through the hardest of times – and come out the other side more evolved. Now dipping her toe into the business coaching world, LaFleur herself is ready to share the hard-won strengths she's learned along the way. Listen in to this intimate conversation with CoveyClub founder Lesley Jane Seymour to learn her best advice for identifying your post-pandemic priorities and moving forward with clarity. Plus, the tips you may not know about how to dress for Zoom!   Free gift! Grab our new ebook, 5 Days to More Time for You! We've packed it full of our favorite time management hacks to help you conquer your to-do list and create more time for the things that matter most. Join us in NOLA: CoveyClub's Connection Convention   Connect with Lesley Jane Seymour & CoveyClub: Website Instagram LinkedIn Join CoveyClub  

This week on Maximum Mom, your host Elise Buie joined Lara Bazelon.Lara is a law professor at the University of San Francisco School of Law, where she directs the Criminal & Juvenile Justice and Racial Justice Clinics and holds the Barnett Chair in Trial Advocacy. Before that, she worked as a deputy federal public defender and the director of a Los Angeles-based innocence project. Along the way, she got married, had two children, divorced, and worked to create a different kind of family. Advocating for criminal defendants and writing about systemic breakdowns in courtrooms and in families have always felt interrelated and important. So often, people stay within their silos, unaware of the rich possibilities for collaboration, support, and mutual understanding. Her writing seeks to break down those barriers and ask that her readers open their minds to unexpected—even unlikely—ways of thinking about problems that may not be so intractable after all. To learn more, check out the profiles in MM LaFleur's Lives with a Purpose and The Sun Magazine.4:37 they're at great risk7:24 it sparked a huge reaction12:01 we're choosing what to do16:41 opening your mind20:28 great lesson24:21 missing a couple of hours, she was going to learn more29:25 how do you look at these issues34:40 turning that mirror on yourself 38:00 is it really anything such as too much informationWatch the interview here.Subscribe to Maximum Mom on your favorite podcast player, so you never miss an episode!Sign up for the Maximum Mom newsletter!

SummaryLindsay More Nisbett of The Line Studios joins Daniel on this week's episode to discuss how to plan for and successfully deliver versatile content that can serve many needs across many channels and the impact this agile imagery can have to improve customer experience.Key TakeawaysCustomers come to your site to understand your product. You can learn from your customer how they WANT to understand your images.User Generated and Influencer content can provide low-cost contextual details on your product for your customers.Large-scale business interruptions can force a studio to pivot rapidly to other ways to produce content, such as influencer or crowdsourced content.Your brand will also dictate what types of agile content you can employ.D2C retailers can create agility in their content by building a community that understands their brand voice.Lindsay will come back to discuss strategies for effective user-generated content campaigns.Building a foundation of agile content requires extensive pre-production planning, and the role of content or brand director can play a big part.Engaging stakeholder teams in pre-production can illuminate content needs across channels and ensure that assets are captured according to specific needs.MM LaFleur realized a 40% cart capture increase attributed to refreshed, thoughtful, and agile imagery.Capturing social content during marketing and/or ecomm shoots can ensure brand adherence even on social channels which can sometimes be difficult to maintain.Links & ResourcesLindsay More Nisbett on LinkedInThe Line StudiosThe Line Studios on InstagramThe Line Studios on LinkedInThe Line Studios' speaker series on emerging trends in e-commerce creativeCreditsProduced by: Creative Force - creativeforce.ioEdited by: Calvin Lanz Sound - clsound.netHosted by: Daniel Jester - danieltjester.com

Sarah LaFleur is the Founder and CEO of M.M.LaFleur, a fashion company creating practical, inspired wardrobes for the modern, professional woman.From an early age, Sarah was exposed to high-end fashion through her mother who worked in the industry. When Sarah graduated from college and started shopping on her own for work clothing, she realized the experience and clothes were lacking despite spending so much money on them. After starting her career at Bain as a consultant, Sarah moved to private equity but left abruptly because of cultural problems at her firm. At this difficult point in her life, Sarah felt like she had nothing else to lose, and despite having no fashion experience, decided to take a risk & create clothing that professional women, like herself, were looking for.In this episode, we talk with Sarah about the windy journey that led her to entrepreneurship, how the business grew from -$2,000 in their bank account to a multi-million dollar company, how they tripled their revenue overnight from one specific strategy that ended up saving their company and how she turned the crisis of covid into a brand-defining moment. In this episode, we’ll talk to Sarah about:* How Sarah’s multicultural upbringing & family impacted the way she thought about her various careers [3:28]* Sarah shares why her 20s were painful as she was on a constant search for the “perfect job” [10:03]* Why Sarah decided to leave her dream job & how it was the lowest moment in her professional career [13:02]* Sarah talks about she manages her mental health & how therapy has been a gamechanger for her [18:48]* Early stages of the business & how Sarah created a brand for working women despite having no connections or experience in the fashion industry [21:37]* Sarah talks about the early days of starting M.M.LaFleur and how serendipity led her to meet her co-founder & head designer, Miyako [25:25]* Sarah explains how she thinks about constructing her clothing and how she thinks through the perfect fit for the modern woman [28:27]* Sarah shares how she funded the business, the importance of a side hustle to help pay bills, and the most important lesson she wants all entrepreneurs to know [30:38]* How M.M.LaFleur gained traction in the early days and created loyal fans of the brand [36:56]* Sarah’s experience fundraising & lessons she learned along the way [39:32]* The one strategy Sarah implemented that not only saved their business but generated millions of dollars in sales [45:06]* How Sarah turned the COVID crisis into a brand-defining moment for her company [53:49]Follow Sarah:* Personal Instagram: https://www.instagram.com/sarahmlafleur/ * Company Instagram: https://www.instagram.com/mmlafleur/ * Website: https://mmlafleur.com/ Follow Yasmin* Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/ See acast.com/privacy for privacy and opt-out information.

It's the official start of holiday shopping and this is a year unlike any other. It's been tough for everyone and especially for small business owners. When you support small businesses, you're supporting someone's bold move. This episode provides three tips on how to support small businesses through the holiday season and beyond. I'm also sharing with you 5 of my favorite small businesses that you may want to support this holiday season, too. (#notanad, just love these companies!) Laurel Denise: https://laureldenise.com/ Well and Wonder Collective: https://wellandwondercollective.com/ Bookshop: https://bookshop.org MM LaFleur: https://mmlafleur.com/ * For first time shoppers, you can get $50 off your MM LaFleur order if you use the code: https://mmlafleur.com/refer-a-friend/773165 IFundWomen: https://ifundwomen.com/ Don't forget to visit the Be Yourself Boldly Shop, too! https://www.shannaahocking.com/shop Your One Bold Move: Support small businesses. You're really supporting someone's biggest dreams.

Gigi Levangie, author and screenwriter, drops by for a chat that covers everything, including Swedish Death Cleaning, the Erehwon Phenomenon, aging in LA, the difference between a collector and a hoarder, and growing up “the crazy white b*tch down the street.” She and Bridget discuss why participation trophies are detrimental to children’s progress into adulthood, […]Sponsored by Walk Ins Welcome sponsored by Manscaped, MM LaFleur, Calm Join the conversation and comment on this podcast episode: https://ricochet.com/podcast/walk-ins-welcome-bridget-phetasy/gigi-levangie-wonders-when-life-isnt-fair-went-out-of-fashion/.Now become a Ricochet member for only $5.00 a month! Join and see what you’ve been missing: https://ricochet.com/membership/.Subscribe to Walk-Ins Welcome w/ Bridget Phetasy in Apple Podcasts (and leave a 5-star review, please!), or by RSS feed. For all our podcasts in one place, subscribe to the Ricochet Audio Network Superfeed in Apple Podcasts or by RSS feed.

#014 （Rie & Nagisa） 前半では、先日のD2C／ニューリテールツアーで訪れたMissonにあるショップから、SFと日本のタピオカドリンクの違いなど、後半では今週の気になるトピックスとしてクールジャパン機構によるキャリア女性向けファッションブランド「MM.LaFleur」への出資、FABRIC TOKYOによる新ブランド「STAMP」のポップアップストアについてお話しています。 【エピソード内で触れたショップや場所】 EVERLANE https://www.everlane.com/ Clarion Alley：ウォールアート https://en.wikipedia.org/wiki/Clarion_Alley TAYLOR STITCH https://www.taylorstitch.com/ SAMOVAR https://www.samovartea.com/ Betabrand https://www.betabrand.com/ Boba Guys http://www.bobaguys.com/ 【今週の気になるトピックス】 クールジャパン機構、日本人が手掛けるNY発ファッションブランド「エムエムラフルアー」に20億円出資https://www.fashionsnap.com/article/2019-10-02/cooljapan-mmlafleur/ FABRIC TOKYOが無人店舗型の新テックアパレルブランド「STAMP」のリリースを発表。明日26日(木)に行われる記者会見イベントにて正式発表へ。https://prtimes.jp/main/html/rd/p/000000075.000013830.html ――――――――――――――――――― リクエスト、感想などはハッシュタグ #ThePotluck をつけてポストしてください

The news to know for Wednesday, October 2nd, 2019! Today we're talking about the back-and-forth between top Democrats and the Trump administration as the impeachment inquiry continues. Also, what to know about Hong Kong protests, a ruling in a high-profile lawsuit against Harvard, and who the royal couple is suing. Plus: what leaked audio from Facebook tells us, and the major step toward deliveries by drone. Those stories and many more in less than 10 minutes! Award-winning broadcast journalist and former TV news reporter Erica Mandy breaks it all down for you.  Head to www.theNewsWorthy.com to read more about any of the stories mentioned under the section titled 'Episodes' or see sources below... Today's episode is brought to you by Fab Fit Fun (use code NEWSWORTHY for $10 off your first box #fabfitfunpartner) and MM LaFleur. And thanks to our NewsWorthy Insiders! You can support the show and get some swag by becoming an Insider here: www.theNewsWorthy.com/insider    Sources: Impeachment Inquiry: Washington Post, ABC News, New York Times, Fox News, CBS News,  Full Pompeo Letter Hong Kong Protests: NYT, BBC, Reuters Harvard Lawsuit Ruling: CBS News, NPR Royal Couple Sues: NBC News, Reuters, BBC Online Investing Changes: WSJ, Market Watch, CNBC, Yahoo Finance Facebook's Leaked Audio: The Verge (listen to audio), USA Today, Politico, TechCrunch UPS Drone Deliveries: WSJ, Gizmodo, Cnet Mars Sounds: AP, CNN  Crying at Work: Monster.com, Fast Company, CNN  

The news to know for Wednesday, September 25th, 2019! Today, we're talking about the impeachment inquiry: why it's happening, what it means, and what to expect next. Plus: Facebook's mind-reading tech, Amazon's virtual health clinic, and job ghosting. Those stories and many more in less than 10 minutes! Award-winning broadcast journalist and former TV news reporter Erica Mandy breaks it all down for you.  Head to www.theNewsWorthy.com to read more about any of the stories mentioned under the section titled 'Episodes' or see sources below... Today's episode is brought to you by Blinkist and MM LaFleur. And thanks to our NewsWorthy Insiders! You can support the show and get some swag by becoming an Insider here: www.theNewsWorthy.com/insider    Sources: Impeachment Inquiry: WSJ, NBC News, NYT, AP, Washington Post, CBS News ,FOX News, The Hill,  ABC News Trump-Ukraine Meeting: CNN, NBC News, CBS News, Politico Ruling Before Brexit  : BBC, The Guardian, CNN, NYT “Right to be Forgotten”: TechCrunch, BBC, NPR Mind-Reading Tech: Business Insider, The Verge Amazon Care: CNBC  One Device, Many Voices: Cnet. Reuters Lyft Update: Engadget, Business Insider Job Ghosting: CNBC, CNN

Dress for the job you want. Dress for success. We have all been looking for that the magic combination of clothing that projects “I’m smart yet approachable yet not looking for inappropriate attention AT ALL yet totally a team player yet absolutely a boss yet not too bossy.” Businesses like Stitch Fix, MM LaFleur and Armoire exist because they promise to grapple with this problem for us and deliver solutions in the form of curated clothing. But what if you don’t think throwing a ton of money at this is a solution? Savannah Sly, a longtime sex worker and former cannibis startup employee has a fascinating idea about how women and non-binary people can think differently about dressing for work: think about the persona you are trying to embody. Want to help make BTSW better? Fill out our audience survey here: https://forms.office.com/Pages/ResponsePage.aspx?id=uMFXPa70OUatsTMSrjvIJ0y3PyFS25pMr1Ao2OmurhdURFdVMlZIMVM5NkoyUVREUVkyTFRQU1JESi4u

The news to know for Wednesday, September 18th, 2019! Today, we're talking about the first impeachment hearing, the too-close-to-call election in Israel, and a storm slamming parts of Texas. Plus: Facebook's AR glasses, NBC's Peacock, and a new feature on LinkedIn to verify skills. Award-winning broadcast journalist and former TV news reporter Erica Mandy breaks it all down for you.  Head to www.theNewsWorthy.com to read more about any of the stories mentioned under the section titled 'Episodes' or see sources below... Today's episode is brought to you by Zola and MM LaFleur. And thanks to our NewsWorthy Insiders! You can support the show and get some swag by becoming an Insider here: www.theNewsWorthy.com/insider    Sources: Impeachment Hearing: The Hill, CBS News (video), Fox News, NYT, AP Israel Election: The Guardian, BBC, NBC News, Jerusalem Post Oil Attack Update: WSJ, NPR Afghanistan Violence: PBS, CBS News US Sues Snowden: WSJ, CNN, NPR Tropical Storm Imelda: AccuWeather, CBS New Hurricane Humberto: USA Today, Weather Channel Facebook & Police: Yahoo Finance, Cnet,  AP, Engadget Facebook Smart Glasses: CNBC, 9to5Mac Snapchat 3D Selfie: 9to5Mac, Engadget NBC's Peacock: The Verge, TechCrunch  LinkedIn Skills Assessments: TechCrunch  

The news to know for Wednesday, September 11th, 2019! Today, we're talking about a new law to help future generations understand what happened 18 years ago today, and why a special election in North Carolina was closely watched around the country. Plus: details about the new iPhones, how much Apple TV+ will cost, and expect new tech at the drive-thru... Award-winning broadcast journalist and former TV news reporter Erica Mandy breaks it all down for you.  Head to www.theNewsWorthy.com to read more about any of the stories mentioned under the section titled 'Episodes' or see sources below... Today's episode is brought to you by Noom and MM LaFleur. And thanks to our NewsWorthy Insiders! You can support the show and get some swag by becoming an Insider here: www.theNewsWorthy.com/insider    Sources: 9/11 Anniversary: 911Memorial.org, CNN, History.com Bolton Fired: ABC News, CNN, Fox News, NYT NC Special Election: PBS, Reuters, NBC News, Vox More Uninsured Americans: Washington Post, WSJ, Bloomberg Apple Event Details: TechCrunch, The Verge, CNBC Uber Job Cuts: NYT, USA Today Seasonal Employees: USA Today, CNN McDonald's AI Drive Thru: Engadget, CNBC Wendy's Breakfast: MarketWatch, Business Insider Workers + Teletherapy: CNBC, Huff Post  

This episode features favorite tips from Laura, Sarah, and a slew of great advice from listeners & readers! In the Q&A, we answer a listener question about transitioning from an hourly to an 'exempt' position. Sponsors are MM Lafleur and LinkedIn Jobs. Offer codes: Get $25 off your first order from mmlafleur with URL mmlafleur.com/bestof and code "BEST OF". Get $50 off your first job post at LinkedIn using the URL LinkedIn.com/bestof

The news to know for Tuesday, August 20th, 2019! What to know today about Planned Parenthood, and why it's turning down millions of dollars in government funding. Plus: we're talking hot weather, robotic shorts, and Target's new line... Those stories and more in less than 10 minutes! Award-winning broadcast journalist and former TV news reporter Erica Mandy breaks it all down for you.  Head to www.theNewsWorthy.com to read more about any of the stories mentioned under the section titled 'Episodes' or see sources below... Today's episode is brought to you by MM LaFleur.   Read more: Planned Parenthood & Title X: NYT, FOX News, NPR, CBS News, Reuters  NYPD Officer Fired: NBC News, WSJ, NYT Epstein Autopsy: Fox News, AP, CNN CEOs on Corporate Purpose: CNBC, WSJ Hot Weather: Weather Channel, Accuweather, USA Today Fake Accounts Removed: NBC News, The Verge, Fox Business, Twitter Robotic Shorts: The Verge, Business Insider, Scientific American, Science Target's Food Brand: USA Today, CNBC Apple Arcade: Engadget, Business Insider, 9to5Mac New iPhones: Business Insider Apple TV+: Bloomberg, The Verge Disney+: Variety, Cnet  

Sarah discusses the challenge of finding alternative childcare. Sarah and Laura welcome guest Helen Dayen, a finance professional who has pivoted into executive coaching. In Q&A, a listener writes in asking on ways to handle transitions during the workday. Episode sponsors MM LaFleur and Circle. For $25 off of your first MM LaFleur order, go to mmlafleur.com/bestof and enter code "bestof" at checkout! For $30 off of a Circle Home Plus device, go to meetcircle.com/bestof and enter BEST OF at checkout

The news to know for Friday, August 9th, 2019!  What to know today about about the gun debate, big tech in Washington, and a new United Nations report about the effect of climate change on the global food supply. Plus: a first-of-its-kind baseball game, Google Maps offers augmented reality directions, and 25 years of 'Friends.'  Those stories and many more in less than 10 minutes! Award-winning broadcast journalist and former TV news reporter Erica Mandy breaks it all down for you.  Today's episode is brought to you by MM LaFleur.   Sources:  Gun Laws Debate:  NBC News, Washington Post,  White House & Big Tech: WaPo U.S. Intelligence Leader: AP  UN Report: NYT, NPR, CBS News Hajj & Eid al Adha: CNN, Newsweek, Independent Field of Dreams Game: ESPN, MLB Uber's Largest Loss: The Verge, WSJ Postmates Robots: TechCrunch, Engadget Google “Live View”: TechCrunch, Android Police Friends Lego Set: Geek.com, USA Today  

The news to know for Thursday, August 8th, 2019! Today, we're talking about a massive immigration raid, and why Puerto Rico has had three governors within a week. Plus: which tea company is getting into weed, Samsung's new smartphones, and what might be making Netflix nervous... Those stories and many more in less than 10 minutes! Then, hang out after the news for Thing to Know Thursday's bonus interview. We're talking about dealing with the fear and anxiety that mass shootings can cause, and how to talk with children about these tragic events. Psychotherapist Tristan Coopersmith also shares what mental health professionals are saying about the conversation that tends to follow every mass shooting. Today's episode is brought to you by MM LaFleur.   Sources:  Immigration Raid: AP, The Hill, FOX News, CBS News Trump Visits Texas, Ohio: AP, WSJ, NYT, CNN, NBC News New Puerto Rico Governor: NPR, Reuters Global Interest Rate Cuts: CNBC, NYT,  WSJ Tea to Weed: WSJ, Business Insider, CNBC Galaxy Note 10: The Verge, Cnet Alexa's Talking Speed: The Verge, Engadget Disney+ Bundle: Vox, Cnet, The Verge Hostless Emmys: USA Today, Deadline

The news to know for Wednesday, August 7th, 2019! Today, we're talking about President Trump's travel plans, and what kind of gun safety legislation could pass Congress. Plus: a new way to delay menopause by 20 years, Apple officially launches a credit card, and the rise of remote work. Award-winning broadcast journalist and former TV news reporter Erica Mandy breaks it all down for you.  Head to www.theNewsWorthy.com to read more about any of the stories mentioned under the section titled 'Episodes' or see sources below... Today's episode is brought to you by MM LaFleur. Go to www.MMLaFleur.com/newsworthy to get $25 toward your first purchase.    Read More: Trump Visits El Paso, Dayton: Vox, ABC News, AP Red Flag Law: NPR, NYT, Reuters Gilroy Shooting Update: LA Times, AP, NBC News Toni Morrison Died: NYT, ABC News Delaying Menopause: The Guardian, CBS News  Apple Credit Card: Engadget, TechCrunch, Cnet Barney's Bankruptcy: CNN, Reuters, CNBC Self-Driving Shuttle: TechCrunch, Engadget Amazon Delivery Robots: VentureBeat, USA Today AT&T + Spotify: Digital Trends, The Verge Remote Work: Boston Globe  

The news to know for Tuesday, August 6th, 2019! We're sharing updates today about the two mass shootings and talking about why the U.S. just labeled China a "currency manipulator."  Plus: JUUL goes high-tech, Google goes green, and Disney plans another live-action Little Mermaid. Those stories and more in less than 10 minutes! Award-winning broadcast journalist and former TV news reporter Erica Mandy breaks it all down for you.  Head to www.theNewsWorthy.com to read more about any of the stories mentioned under the section titled 'Episodes' or see sources below... Today's episode is brought to you by MM LaFleur.    Read More: Mass Shootings Updates: Washington Post, AP, ABC News, NBC News (shooting victims), CNN, FOX News, The Hill / 8Chan: Reuters, NYT / How to Help: CBS News  Stocks Drop: CNBC, WSJ, NYT Kashmir Unrest: Vox, BBC, NYT July Hottest Month: CNN, Weather Channel Google's Recycled Hardware: The Verge, Engadget, Cnet Juul App: Engadget, BBC CVS Delivery: CNBC, Fox Business Audi Scooter: The Verge, Forbes The Little Mermaid Live: Deadline, LA Times, THR  

The news to know for Monday, August 5th, 2019! What to know today about the two mass shootings within 13 hours over the weekend: what happened, what conversation is happening now and how community members are helping out. Then, we'll lighten things up with other news, like a record-breaking hoverboard flight, a name-change to Instagram and more... in less than 10 minutes. Award-winning broadcast journalist and former TV news reporter Erica Mandy breaks it all down for you.  Head to www.theNewsWorthy.com to read more about any of the stories mentioned under the section titled 'Episodes' or see sources below... Today's episode is brought to you by MM LaFleur.   Sources: 2 Mass Shootings: AP, NBC News, Washington Post, CNN, Fox News, USA Today Hong Kong Strike: NYT, CNN, Washington Post Record Hoverboard Flight: CNN, Gizmodo, The Guardian, Thrillist Flying Car Demonstration: AP  Instagram Name Change: The Verge, TechRadar, The Information, CNET  Victoria's Secret Transgender Model: Harpers Bazaar, Hollywood Reporter A$AP Released: NBC News, TMZ Box Office: Variety, Deadline  

MM.LaFleur empowers customers to focus on the things that really matter — like preparing for that client meeting or business trip — through styling, thoughtfully designed products and community. Vice President of Brand Marketing Jennifer Braunschweiger joins this episode to share how her team supports women and brings the brand to life. Learn more at retailgetsreal.com.

In this episode, Meryl Bernstein, Partner and co-head of Hogan Lovells Global Retail, Consumer Products, and Fashion group chats with Sarah LaFleur, Founder and CEO of MM.LaFleur, a cutting-edge wardrobe solution for women in the workplace. They talk about the future of retail, the role of data in customization, and forces that are transforming how we buy clothes.   

Sarah LaFleur was working in private equity when she came to a realization that'll ring familiar to most professional women. “I had a really hard time shopping for work...I'd spend [time] stressing out about what to wear in the morning,” she admitted.   But that dilemma sparked inspiration: Sarah had witnessed companies like Bonobos, Warby Parker and Cuyana successfully launch direct-to-consumer concepts, and she decided to create something similar geared towards working women — and that's how her company, MM LaFleur, got off the ground. Success didn't come right away. In fact, about a year after she launched, Sarah feared she may have to fold her business. But one seemingly small decision allowed her to triple her revenue overnight...and proved pivotal in her company's success story. Listen in to hear about Sarah's incredible journey, her thoughts on the biggest mistake hopeful entrepreneurs make, and how Sex and the City's leading ladies informed her approach to her business. 

Blogger and activist Corissa Enneking of Fatgirlflow joins to talk about learning to like yourself and your body, the current state of plus-size fashion, the impact of mental-health struggles on eating behavior, healthism and its various forms, the long and winding road to recovery, fatphobia in the medical community, her experience in the body-positive blogosphere, the value in just getting through each day, and much more! PLUS, Christy answers a listener question about eating intuitively on a budget. Corissa is a body-positive blogger, activist, and plus size lifestyle expert from the Midwest. She is the creator of Fatgirlflow.com, a lifestyle blog that aims to celebrate our lives and our bodies as we are right now. This episode is brought to you by Casper, an obsessively engineered mattress at a shockingly fair price. Learn more at casper.com/psych This episode is brought to you by MM Lafleur, which is now offering plus sizes! Learn more at MMBento.com. Grab Christy's free guide, 7 simple strategies for finding peace and freedom with food, to start your intuitive eating journey. You can also text "7STRATEGIES" to the phone number 44222 to get it on the go :) To learn more about Food Psych and get full show notes for this episode, go to christyharrison.com/foodpsych. Ask your own question about intuitive eating, Health at Every Size, or eating disorder recovery at christyharrison.com/questions. Join the Food Psych Facebook group to connect with fellow listeners around the world!

From -$2,000 in her bank account to generating a projected $75 million in sales, entrepreneur Sarah LaFleur is on the show today sharing her trials, tribulations and tips for living your best financial life. Sarah is the founder of MM.LaFleur, a new women’s fashion brand that CNBC says is “shaking up retail.” Sarah started the company in 2011 after quitting her job in private equity. With $35,000 in savings and another $35,000 in loans from her parents she launched what would become one of fashion’s hottest new clothing lines for professional women. To learn more visit www.somoneypodcast.com.

In this episode, Rumman Chowdhury shares her insights on: Enterprise AI - What exactly is it and the right way to think of it Two key advantages Enterprise AI can provide to your organization  Biggest barrier executive leaders face when it comes to Entreprise AI Humanity and AI - Current AI models and flawed reality How to create AI with Active Inclusion Education as it stands today - how it's about to be revolutionized And tons of other valuable insights... I hope you enjoy listening to it as much as I enjoyed created it! References:  Rumman's Blog: http://www.rummanchowdhury.com/ Rumman's Twitter:  http://www.rummanchowdhury.com/  AI Education Startup https://www.accel.ai/ Studies Show Hosted by Rumman Chowdhury and Imran Siddiquee. 1000 women in data science: https://twitter.com/BecomingDataSci/lists/women-in-data-science/members   About Rumman Chowdhury Rumman Chowdhury is an AI Authority working on cutting edge applications of Artificial Intelligence at Accenture. She also serves on the Board of Directors for several AI startups. Rumman holds two undergraduate degrees from MIT, and a Masters in Quantitative Methods of Social Sciences from Columbia University. Rumman also has a PhD in Political Science from the University of California, San Diego. Rumman has given several talks and tutorials, some of them include Intel Analytics Conference, Open Data Science Conference, Machine Learning Conference, Women Catalysts, PyBay, and Demystifying AI Conference.In mainstream media, Rumman has been interviewed for the PHDivas podcast, German Public Television, and fashion line MM LaFleur. In 2017, Rumman has upcoming talks at the Global Artificial Intelligence Conference, at Strata + Hadoop San Jose, Southern Data Science Conference, and Strata + Hadoop London

When we think of exclusivity, we often see sales pages that seem to have these ticking clocks. They're creating urgency by forcing our hand. And as small business owners, we often buy into that urgency. Yet, you don't need to resort to these cheap gimmicks when you have the twin factors of exclusivity. So how do you use these twin factors to your advantage. Here's Part 2 in a series of 3 on "How to Create the Irresistibility Factor". In this episode Sean talks about Part 1: The Power of Product Exclusivity Part 2: The Benefit of Working with Smaller Numbers Part 3: The Myth that you have to be Big to be Successful Right click here and ‘save as’ to download this episode to your computer. Useful Resources 5000bc: How to get reliable answers to your complex marketing problems The Brain Audit: Why Customers Buy (And Why They Don’t) Special Bonus: How To Win The Resistance Game ================= What Are The Factors in Play Behind An Irresistible Offer: Part 2 of 3 The Power of Exclusivity There’s an anecdotal story about the late Gary Halbert. Gary Halbert was one of the best known direct-mail copywriters on the planet and so he decided to have a copywriting workshop. Even those he charged nose-bleed prices for the workshop, it was absolutely full. So he hosted a subsequent workshop. That too was full. He was on a roll, so another workshop was announced. Yes, it was full again. And then it went quiet. Deathly quiet, in fact. You’ve probably figured out the reason why the workshops stopped filling up My guess was that Gary ran out of people to attend his workshop. But remember this—Gary was super well-known. He had a list of thousands of subscribers. What he ran into was a problem of exclusivity. The workshops were being held at such a high frequency, that it seemed easy enough to put off attending the next workshop, because another one would always show up. This is why we last had the Psychotactics Headlines course in 2013—then nothing until 2015 The headlines course is extremely popular—and hence full every single time we announce it. It’s not hard to see why, either. As a business owner you’ve got to send out newsletters, possibly make a presentation, write sales letters for your product or service, and if you produce podcasts or webinars—yes, you need headlines. Almost all marketing activity is directly linked to writing great headlines. Instead of guessing whether a headline is outstanding or just average, you know precisely why it works and how to fix it. The question to ask is this: Should you conduct the course on a frequent basis? The answer depends on whether you want to create exclusivity or not If you want a product to be exclusive, you have to create scarcity, because scarcity creates exclusivity. This exclusivity is exactly what Studio 54 used to their advantage. It’s what caused people to want to jump that “velvet rope”. There was a sense of desperation to get into Studio 54 night after night. If you don’t or won’t have exclusivity around your product or services, you’re telling clients they can have it at any given time. As you can tell, that lack of exclusivity reduces urgency. The client can come in any ol’ time and get the product or service—and often they do. They put off the purchase until later. At Psychotactics, we haven’t tried to reinvent the wheel… Instead we work on just two parameters to create a factor of exclusivity. 1) Reduce frequency 2) Work with small numbers. Reduce frequency If you look at the courses we host online (for e.g. the Article Writing Course, headlines course, copywriting course etc), they’re all held with a substantial gap. That gap is at least a year apart. It means if you miss signing up for the course, you have to wait at least a year, sometimes two. There’s no guarantee that the course will be held on a recurring basis, and this creates a factor of exclusivity. Let’s take the Article Writing Course for instance. Let’s just say we’re going to have a course in May next year (and right now we’re in November). When will we have the next course? We don’t know for sure. All we know is it’s not going to be in June, or July, or August—or even in that year. But won’t that drive clients away to the competition? There’s always a possibility that the clients would want to learn a skill desperately and hence head elsewhere. And yet, that’s not what a lot of our clients do. They’re clear they want to do the course with us, and so they wait for the announcement and they sign up. As you’re reading this information, you are clearly being pre-sold for the Article Writing Course being held next year. You are aware that there’s a sort of sales pitch in what you’re reading and yet you’re also keen to know why the course is so exclusive. Why would clients wait? Why would they pay a hefty fee of $3000 for the privilege? Why would they sign up for something that’s known as the “toughest writing course” in the world? It’s not like clients won’t try the competition. Even if you have the best products or services in the world, the clients will still buy into competitor’s products or services. Yet, we all want something that’s exclusive—something we can’t have. Make no mistake Just putting a tag of exclusivity on a product or service isn’t going to help you sell better.Your product or service has to be top-notch. No client is silly enough to spend $3000 on a course. They’re not going to get on a plane, take a whole week off from their work to get to your workshop. They certainly aren’t going to just throw money at whatever product you’re selling, if it’s not top notch. And while all product or services start off a bit less than great, with time they can all become exceedingly good. That’s when the demand starts That’s when you need to put a “velvet rope” around the product or the service. The greater the demand the more you’ve got to protect your property. Instead it’s easy to fall into the trap of trying to make our product or service easily available. Yet, in some cases, availability is exactly what’s needed. Some products or services may need to be put in place so that clients can get to them at any point in time. These products and services provide a doorway to your business. In our case, The Brain Audit is the doorway Prospects find The Brain Audit on Amazon.com or on our site. And once they read it, they go on to buy more “doorway products”. We know this to be true because we track their progress. They’ll buy books such as “The Secret life of Testimonials” or “Chaos Planning” or “Story Telling”. Then they move up to buying more expensive products such “Black Belt Presentations”. But then they hit a wall. To join 5000bc, they can’t just waltz in. They have to pay to be on a waiting list. Who pays to be on a waiting list? It’s just $10, but you have to get on the list and then after we check out your history a bit, we let you in after 3-4 weeks. The same applies to any of the workshops or courses. Not only are they less frequent, but our members at 5000bc get the first chance to sign up. There have been numerous occasions where the product or service is sold out before the rest of the list can even have a crack at it. The more expensive the product or service, the less the frequency of availability. So yes, you want to start with looking at your product or service Is it a doorway product? If so, it may not need that tag of exclusivity. But as it goes up in price, create a barrier—create several barriers—and make it exclusive. Even if you have a digital product that should be easily available, you can offer it only once a year and make it exclusive. This takes us to the second factor: working with small numbers. Working With Smaller Numbers A 947 person waiting list. That’s the Tory 2.0 dress by MM LaFleur. MM. LaFleur is a direct-to-consumer fashion retailer started by a former financial consultant Sarah LaFleur and Zac Posen designer Miyako Nakamura.  At $235 it’s not cheap, but the very fact that you can’t get it right away—that’s causing the waiting list to keep soaring. The same applied to my Nakaya Naka-ai in Araishu pen The pen is handcrafted from ebonite and Urushi lacquer, and comes a solid gold 14k nib. I ordered this handcrafted pen from Japan back in May 2014 and it arrived a year and a half later. My wife, Renuka, jokes that there’s some wizened old man in Japan somewhere working day and night bent over the nib. The price? After all the taxes, it hovered close to NZ$1000—for a fountain pen! And yet, there’s a waiting list. As if to underline the Japanese connection, here’s a third example Jiro Ono runs a sushi restaurant under the Ginza railway station in Tokyo. Jiro has been honoured by Michelin—and gets Michelin’s highest three star rating. A meal costs approximately US$380 per person. So how many people would you expect to see at Jiro’s restaurant? A hundred, fifty, thirty—perhaps? The correct answer is ten. Night after night only ten diners sit in for a twenty minute meal. So does a restaurant that makes over $1 million a year sound like a good business? It’s a myth that you have to be big to be successful In reality, being small—and having small groups as your clients can be as, or even more successful than getting bigger all the time. This in turn creates an enormous amount of exclusivity—and makes your business irresistible. If you’re a woman who’s keen on a superb office dress, you’ll be checking out the Tory 2.0 dress. The foodie in you would want to experience Jiro’s food and the pen—no you can’t have it. There’s only one kind of it on the planet. In short, smaller numbers play a massive role in creating exclusivity. And this factor of working in smaller numbers has a big, almost-guaranteed benefit Let’s take the membership site at 5000bc, for example. 5000bc has been running since 2003 and yet it has fewer than 400 members. That may, at first, seem like an awfully small number when you consider that the Psychotactics list runs into several tens of thousands. Yet, that small number is responsible for generating almost 90% our income. The members know the benefit of being a member. They get first access to the courses or workshops. They get personalised attention. Being a member has its privileges both for the client as well as for the person running the membership site. The moment the membership site gets big, it almost always gets hard to handle. There are no personal relationships, everyone is trying to hawk something to someone else and there’s a constant show up of upmanship. This concept of having smaller numbers applies not just to services, but training as well At Psychotactics, we may boast that we don’t do joint ventures, affiliates, advertising etc., but why have we been able to get away with this for so long? The reason is because clients keep coming back. On average, if a client does one workshop (at a venue) or one live course online, they come back to do as many as four-five courses, buy several products and services. Even the clients who don’t do many courses, end up doing at least a couple. I think you know where this line of thinking is going The smaller numbers cause the product or service to be exclusive. The exclusivity leads to urgency. Add a good helping of lesser frequency and you have an even higher factor of irresistibility kicking in. But more importantly, this tiny number also allows you to pay closer attention to the needs of your clients. And if you’re reading this, there’s a pretty good chance you’re not even remotely expecting to rule the world. Your core goal is to live a comfortable, satisfying life; to have really good clients; to have a solid cash flow and money reserves. But you can have your cake and eat it too All your products and services don’t need to be out of reach. Some products may be produced in larger numbers. You may choose to have some events with 500 people—while others are just for 25. Not everything needs to be small, but you can put a ring around some products or services and decide to keep them small forever. Or, like Jiro Ono, you may decide you never want to have 11 people for dinner. Smaller numbers work magnificently well to create a factor of exclusivity You get to live your life on your terms—and because you have such small numbers your product or service is always in demand. Go smaller, not bigger. Reduce frequency, don’t increase. These are the keys to creating a real exclusivity for your product or service. This takes us to the third element: Build Up Have a look here—for the continuation on How To Make Your Product or Service Irresistible: Part 3 and 3.