Get Digital Marketing Results

Website traffic from AI tools like ChatGPT and Perplexity is rising quickly, with referrals up more than 350% year-over-year. In this episode of Get Digital Marketing Results, Donna and Bob explain how AI-driven referrals are starting to show up in analytics for businesses of all sizes—and why they could become an important source of qualified leads for you too. You'll hear how local businesses are already gaining new customers from these sources, why creating helpful, customer-focused content improves your chances of being included in AI results, and how traditional SEO best practices still play a big role. Listen and find out more at DelosInc.com/episode411.

Short-form video is one of the best ways to get attention online, but creating it can feel overwhelming if you don't have video clips or editing skills. In this episode of Get Digital Marketing Results, you'll discover how new tools in YouTube Shorts and Google Photos make it simple to turn your existing photos into engaging videos with music, effects, and transitions. From behind-the-scenes shots to product images, you'll learn how to repurpose what you already have to show up consistently on Reels, TikToks, and Shorts—without needing extra software or complex editing. Listen and find out more at DelosInc.com/episode410.

AI is changing the way people preview emails, and that could impact your open rates. In this episode, we explain how Gmail and Apple Mail are now generating AI-powered summaries that can alter, or even replace your subject line and preheader text. You'll learn why the opening lines of your email matter more than ever, how AI summaries influence what readers see, and practical tips for writing intros that immediately deliver value. The key is keeping it short, relevant, and engaging so your message stands out no matter how it's summarized. Listen and find out more at DelosInc.com/episode409.

AI-generated content doesn't have to hurt your Google rankings, if you use it the right way. In this episode we'll break down an Ahrefs study that shows AI-assisted content can still rank well in Google when it's genuinely useful to your audience. Google's priority hasn't changed: quality and helpfulness matter more than whether a human or AI wrote the words. You'll hear why AI content isn't automatically penalized, how to keep your unique voice and expertise front and center, and ways to use AI as a teammate to create clear, relevant content that answers real customer questions. Whether you're writing blog posts, web pages, or social updates, you'll learn how to blend AI efficiency with authenticity so your content works for both search engines and the people you serve. Listen and find out more at DelosInc.com/episode408.

More local insights, and less guesswork. Google has rolled out a valuable update to Keyword Planner that local businesses will want to check out. The latest change allows you to filter keyword data down to your specific region, giving you a clear view of what people near you are searching for right now. Whether you're running Google Ads or simply improving your website content, you can use this tool to see local customer search trends, target ads with relevant local terms, create blog posts and service pages that answer real questions, and plan for seasonal shifts in your community's searches. Even if you're not advertising, Keyword Planner can help you plan content that connects, all you need is a free Google Ads account. Listen and find out more at DelosInc.com/episode407.

Posting random photos isn't cutting it on Instagram anymore — so what actually works? In this episode, we break down how Instagram's algorithm has changed and share a simple content mix that small businesses can use to stay consistent, build trust, and reach more people. You'll learn why Reels, Carousels, and shareable content drive better reach, how to balance engagement, educational, and personal posts, and how batching content can help you avoid the daily scramble. Listen and find out more at DelosInc.com/episode406.

Pinterest isn't just for recipes and crafts anymore — it's evolving into a powerful search engine for buyers. In this episode, we explore how Pinterest is shifting into a discovery platform and why local businesses should consider adding it to their marketing strategy, especially if their audience is active there. We'll cover why Pinterest now acts more like a search engine than a social platform, how to evaluate if it's a good fit for your audience, and simple ways to repurpose your existing content into Pins. Listen and find out more at DelosInc.com/episode405.

Email engagement is up over 50%, and it still delivers the highest return on investment of any marketing channel. In this episode, we explore why email continues to outperform social media and how small businesses can make the most of it. You'll learn why email is your most valuable marketing asset, how short and helpful messages build trust, and simple ways to get started without feeling overwhelmed. Listen and find out more at DelosInc.com/episode404.

In this episode, we're talking about how LinkedIn is becoming more than just a platform for job seekers, it's a place where real business relationships begin. We'll explore how LinkedIn is shifting toward relationship marketing and why that matters for small business owners. You'll learn how creating simple, helpful content can build trust over time and hear easy ways to start showing up personally and authentically. If you want to attract more business by being more present on LinkedIn, this episode is for you. Listen and find out more at DelosInc.com/episode403.

Do you offer memberships, subscriptions, or recurring payments? You need to hear this. The FTC now requires full transparency: clear billing terms, easy online cancellations, and upfront customer consent. Small businesses like fitness centers, coaching programs, and subscription boxes must comply. Review your sign up process, terms and privacy policies now to avoid steep penalties. Listen and find out more at DelosInc.com/episode402.

YouTube now surpasses Netflix and Disney for total TV viewing time. Learn why creating simple video content can help local businesses reach customers where they're already searching. Listen and find out more at DelosInc.com/episode401.

In this episode, we break down how customer expectations are shifting across generations and how small businesses can adjust without getting overwhelmed. Does your audience purchase on social media? Buy based on influencer recommendations? Still read emails? We discuss removing friction from your buying process so it's easier to become your customer. Listen and find out more  at DelosInc.com/episode400.

In this episode, we take a look at the rapid pace of change in AI video and what it means for small businesses. Technology may evolve, but your authentic voice and personal connection still matter. Staying informed now helps you make better decisions later — without trading your relationships for robotic shortcuts. Listen and find out more at DelosInc.com/episode399.

Search is changing fast with AI tools like Google's AI Overviews and ChatGPT becoming more common. In this episode of Get Digital Marketing Results, Donna and Bob explain what these changes mean for local businesses — and how to stay visible in this new search landscape. Learn why clear, helpful content, updated local listings, and customer reviews matter more than ever. Don't miss the practical tips to make sure both people and AI can find and trust your business. Listen and find out more at DelosInc.com/episode398.

Learn why the first three seconds of your video content are critical to capturing attention, and discover simple tactics to make people stop scrolling and engage with your posts. Listen and find out more at DelosInc.com/episode397.  

Discover why "petfluencers" are more trusted than human influencers, and learn how featuring pets in your marketing can create stronger emotional connections with your audience. Listen and find out more at DelosInc.com/episode396.  

If you're trying to market to everyone, you're reaching no one. Learn why narrowing your focus to your ideal audience leads to better leads, higher conversions, and real business growth. Listen and find out more at DelosInc.com/episode395.  

Struggling to find the perfect time to post on social media? Learn why consistency matters more, how to use your analytics smartly, and what really grows your audience over time.Listen and find out more at DelosInc.com/episode394.  

Learn how to use Instagram Trial Reels to safely test new video content, expand your reach, and grow your audience — without stressing over what your followers think. Listen and find out more at DelosInc.com/episode393.

Feeling overwhelmed by LinkedIn posting? Learn simple, actionable tips to create authentic posts, boost engagement, and build real connections — even when you're busy. Listen and find out more at DelosInc.com/episode392.  

AI agents are reshaping how people shop, making purchasing decisions on their behalf. Learn how businesses can adapt to this AI-driven future by optimizing their brand perception and marketing strategies. Listen and find out more at DelosInc.com/episode391.  

YouTube is now the biggest podcast platform, with over 1 billion monthly viewers. Learn why video is shaping the future of podcasting and how to adapt your strategy for more visibility and engagement. Listen and find out more at DelosInc.com/episode390.  

Instagram DMs just got a big upgrade with scheduled messages, pinned chats, message translations, and more. Learn how these new features can help businesses stay organized and connect with customers more efficiently. Listen and find out more at DelosInc.com/episode389.  

In this episode, we're talking about how Apple Maps is changing—paid search ads could be coming to maps soon! This means businesses may soon be able to pay to appear at the top of Apple Maps searches. With so many iPhone users relying on Apple Maps, this could be a big opportunity for local businesses to get found. Listen and find out more at DelosInc.com/episode387.  

Search intent is key to ranking in Google and attracting the right customers. Learn how to align your content with what people really want so you get more leads and sales. Listen and find out more at DelosInc.com/episode388.  

Digital Marketing LIVE! is back! Join this 3-day virtual event to get a step-by-step marketing plan, learn how to use AI to create content faster, and turn your digital marketing into a system that brings real results - more clients and better leads. Have a listen and join us. More info can be found at digitalmarketing.live.

Want more views on your YouTube videos in 2025? Learn how to optimize your content with better keywords, thumbnails, and engagement strategies to boost your organic reach. Listen and find out more at DelosInc.com/episode385.

Facebook Live videos will now be deleted after 30 days. Learn how to save, repurpose, and make the most of your past live content before it's gone for good. Listen and find out more at DelosInc.com/episode384.

Meta's algorithm for Instagram and Facebook has changed—over 50% of the content in your feed now comes from AI recommendations. To maximize visibility, businesses should focus on Reels, Stories, and engagement strategies. Learn how to make Meta's algorithm work for you. Listen and find out more at DelosInc.com/episode383.

B2B buyers are often 80% through their decision-making process before they ever contact you. To stay top of mind, your content must align with their research, evaluation, and decision stages. Learn how to create a clear, consistent content strategy that builds trust and converts prospects into customers.  Listen and find out more at DelosInc.com/episode382.  

The average American spends nearly six hours a day on their phone. If your website, emails, and communication options aren't optimized for mobile users, you're missing valuable engagement. Learn three simple ways to make your business more mobile-friendly. Listen and find out more at DelosInc.com/episode381.

Instagram has updated its profile grid, moving away from square images. Learn the new optimal sizes (1080x1350 for posts, 9:16 for reels) and how to optimize your content across Instagram, LinkedIn, Facebook, and Pinterest. Update your templates today!  Listen and find out more at DelosInc.com/episode380.  

In today's episode we're talking about how to make it happen—specifically, how to batch, schedule, and reuse your content. If you've been following along, you know the importance of strategy. Now, let's talk about how to put that strategy into action.  Listen and find out more at DelosInc.com/episode379.  

In today's episode we're talking about how to get organized by putting your marketing on a calendar. Having a clear schedule for your content is crucial to staying on track, so let's break down how to make that happen.  Listen and find out more at DelosInc.com/episode378.

In today's episode we're talking about where to put your content. We'll break down the essential platforms you need to be on to get your message in front of the right people, and keep your marketing running smoothly. Listen and find out more at DelosInc.com/episode377.  

In today's episode we're talking about and we're kicking off a four-part series called Creating a Clear Marketing Plan That Works. In this series of podcasts, we'll guide you step-by-step through building a marketing plan that brings in more business by focusing on the needs of your ideal client.  Listen and find out more at DelosInc.com/episode376.  

In today's episode we're talking about LinkedIn. If you think of it as just a place for resumes and job hunting, it's time to rethink. New research shows that LinkedIn is quickly becoming the go-to platform for business owners and professionals looking to expand their online presence and grow their influence. And it's not just for networking—it's shaping up to be a powerful marketing tool. Listen and find out more at DelosInc.com/episode375.  

In today's episode we're talking about content creation and how you can create content that resonates with your audience while keeping search engines happy. With the rise of AI tools like ChatGPT, it's easier than ever to produce content quickly, but that can lead to a lot of surface-level articles that prioritize speed and SEO over true value.Listen and find out more at DelosInc.com/episode374.  

In today's episode we're talking about a fascinating new report on consumer habits, especially in the world of search engines, social media, and AI tools. Listen and find out more at DelosInc.com/episode373.

In today's episode we're talking about powerful SEO tips that can help both service area businesses and brick-and-mortar businesses increase their local visibility and drive more traffic. Whether you're a service area business or a brick-and-mortar store, local SEO is all about connecting with your community. Tailoring your website, content, and Google listing to your specific location ensures that when potential customers are searching, you're the business they find. Listen and find out more at DelosInc.com/episode372.

In today's episode we're talking about something new in the world of AI-powered search. Specifically, ChatGPT's new search capabilities—and how that affects your visibility online. Listen and find out more at DelosInc.com/episode371.

In today's episode we're talking about the first thing someone sees on your homepage—the headline. Is it obvious to your ideal customer that they're in the right place? Your homepage headline should focus on them, not you, addressing their needs, concerns, or goals right from the start. Listen and find out more at DelosInc.com/episode370.  

In today's episode we're talking about Facebook's latest features designed to help you connect with your community in fresh and exciting ways. From new ways to discover local content to tools that enhance video experiences, plus some exciting updates to how you can build and grow communities, there's a lot to cover. Whether you're a business owner, a content creator, or just looking to better engage with your audience, these updates could have a big impact. Listen and find out more at DelosInc.com/episode369.

In today's episode we're talking about the secret to growing your email list by offering true value! We'll reveal what really gets people to subscribe—whether it's exclusive content, discounts, or educational insights. Tune in for tips on creating engaging, consistent emails that keep your audience connected and loyal. Listen and find out more at DelosInc.com/episode368.  

In today's episode, we're talking about the latest updates to LinkedIn and why short-form video is taking off on the platform. We'll discuss how LinkedIn is adapting to compete with other social media platforms, and what these changes mean for your content strategy. If you want to learn how to leverage LinkedIn's new features to connect with your audience and grow your professional presence, this episode is for you! Listen and find out more at DelosInc.com/episode367.

It's that scary and spooky time of year and in this episode, we're bringing back one of our old favorites: “Don't Be Scared of Video Marketing.” Video has become crucial in marketing, yet many of you are still hesitant to embrace it. We'll discuss how video consumption is skyrocketing, especially among Millennials and Gen Z, and why it's essential to meet your audience where they are. Listen and find out more at DelosInc.com/episode366.

In today's episode, we're talking about some exciting updates from YouTube that are set to transform the platform for content creators and viewers alike. With new features like the ability to organize videos into seasons, a “Hype” button for boosting video visibility, and innovative AI tools to help you brainstorm and engage with their audiences, YouTube is making it easier than ever to create and consume content. Find out how these changes can benefit your channel and enhance the viewing experience. Listen and find out more at DelosInc.com/episode365.  

In today's episode, we're talking about the benefits of using internal links on your website. Internal links do more than just connect one page to another—they can boost your SEO, help search engines understand your site structure, and keep your visitors engaged longer. But how exactly do they work, and why should you make them a priority? Listen and find out more at DelosInc.com/episode364.

In today's episode we're talking about changes from Apple in iOS 18 that could impact how your marketing emails land in your audience's inbox. Listen and find out more at DelosInc.com/episode363.  

In today's episode we're talking about some actionable tips and trends to help you get digital marketing results. And we're focusing on a crucial topic for any business with an online presence—how to improve your website's performance. Listen and find out more at DelosInc.com/episode362.  

In today's episode we're talking about some exciting new features on Instagram that are sure to enhance your social media game. Listen and find out more at DelosInc.com/episode361.