Get Digital Marketing Results

If local customers find you on Google, your Google Business Profile is doing more work than you might think. Google has rolled out a handful of updates recently that point in one direction: Google is putting more weight on profiles that look active, current, and trustworthy. In this episode of Get Digital Marketing Results, we walk through the practical Google Business Profile updates that matter for local businesses, and what to actually do about each one. What's covered: ✅ Why Google Posts aren't meant to sit as a forgotten tab, and how to fill them without a new content plan  ✅ What makes local video work: place, captions, and showing the actual business ✅ Connecting your YouTube and social links so your channels stop feeling disconnected ✅ The new option to connect your Business Profile to Google Analytics ✅ Google's tighter review standards, and the staff-incentive trap to avoid Three action steps for this week: Publish one Google Post from something you already have: an event, offer, or helpful tip. See whether your Business Profile can connect to Google Analytics, and link it if it can. Review your video, social, and review setup: add local context and captions to videos, connect your social links, and remove anything that rewards staff for review counts or specific wording. Show notes: www.delosinc.com/episode456 Subscribe for more actionable digital marketing tips for local and regional service businesses.

For years, showing up online and sounding professional was enough to stand out. That's no longer true. AI made polished, competent content available to everyone in about thirty seconds, which means polished is no longer a differentiator. In a feed full of polished, polished is invisible. The one thing AI can't generate is your point of view. In this episode of Get Digital Marketing Results, we cover why having a real point of view is the thing that sets you apart now, what a point of view actually is, and how to keep yours from getting flattened by AI. What's covered: ✅ Why showing up and sounding professional used to be enough, and why that flipped  ✅ What a point of view actually is, in plain terms  ✅ Why "taste" is just judgment, and where it comes from  ✅ The difference between handing AI the busywork and quietly handing over your voice  ✅ A simple test you can run on any post, email, or page Three action steps for this week: Look at one recent post, email, or page and ask: could any business in your industry have published this? If yes, it needs more of your point of view. Rewrite one section with what you actually believe: what you recommend, what you avoid, what you wish customers understood. Next time you use AI, give it your point of view before you ask it to draft anything, then edit like the final judgment still belongs to you, because it does. Show notes: www.delosinc.com/episode455 Subscribe for more actionable digital marketing tips for local and regional service businesses.

People decide whether to keep watching a video almost instantly, within about three seconds. So the part most local businesses spend the least time on is actually the part doing all the work. Your camera matters less than you think. Your lighting matters less than you think. What matters most is whether the first three seconds give the right person a reason to stop scrolling. In this episode of Get Digital Marketing Results, we cover why hooks decide everything, what a good hook actually does, how to stack visual, text, and spoken hooks together, and why YouTube Shorts is the platform local businesses are underusing right now. What's covered: ✅ Why your camera, lighting, and how you look on camera matter less than the opening  ✅ What a hook actually is, and the three things a good one does  ✅ How to stack visual, on-screen text, and spoken hooks for a stronger opening  ✅ Why YouTube Shorts may reach people TikTok and Reels don't  ✅ How to turn "Today we're talking about..." into an opener that earns the watch Three action steps for this week: Take one video idea and rewrite the opening so it starts with the viewer's question, concern, or curiosity instead of your introduction Stack the three layers: visual, on-screen text, and spoken hook Post that video as a vertical YouTube Short, not just on TikTok or Reels Show notes: www.delosinc.com/episode454 Subscribe for more actionable digital marketing tips for your local business.

AI-generated content has flooded every feed, and people are scrolling less than they were a couple of years ago. That sounds like bad news for businesses trying to reach people on social. For a local business, it's actually an opening. When the feed feels generic, what cuts through is real, local, and familiar. That's the thing AI and national brands cannot fake. In this episode of Get Digital Marketing Results, we cover why social media fatigue is real, why AI is making it worse, and why local businesses have an advantage in the noise. We also cover how engagement has quietly shifted, and what to do this week so your content actually lands. What's covered: ✅ Why people are scrolling less and getting pickier about what they stop for  ✅ Why AI-generated content is making the feed feel even more crowded  ✅ What local businesses have that national brands and AI tools cannot fake  ✅ Why saves, DMs, and private shares matter more than public likes now  ✅ The 500 neighbors vs. 10,000 followers reframe Three action steps for this week: Look at your last ten social posts. Could they have come from any business like yours? If yes, add more real context. Create one post from something that actually happened this week: a customer question, a project detail, a local observation, or a lesson from the field. Start one real conversation from your content. Reply thoughtfully to a comment, send a helpful DM, or ask your audience a specific local question. Show notes: www.delosinc.com/episode453 Subscribe for more actionable digital marketing tips for local and regional service businesses.

AI will give you something fast, polished, and completely forgettable if you haven't done the harder positioning work first. It can only amplify what you give it. The real work happens before AI: getting clear about what you do, who you do it for, and why it's you. In this episode of Get Digital Marketing Results, we cover why AI gives you the average version of your industry when you skip the clarity work, the three things you have to say plainly before AI can sharpen them, and why being specific (and turning some people away) is the win, not the risk. What's covered: ✅ Why AI defaults to generic when you haven't made the important business decisions  ✅ The three sentences that change what AI can do for your marketing  ✅ Why trying to appeal to everyone makes you sound like everyone  ✅ Where AI is genuinely great and where it shouldn't be the strategist  ✅ The one question to ask of any AI-written content before you publish it Three action steps for this week: Write down one service, product, or type of work you want more of. Not everyone you're able to serve. Just the work you'd happily take more of. For that customer, write a few plain sentences: the problem you solve, who you solve it for, and why you're the one to solve it. Take your homepage or a recent post AI helped you write. Ask: could this belong to any business in my field, or is it clearly mine? If it's generic, that's the gap to close. Show notes: www.delosinc.com/episode452 Subscribe for more actionable digital marketing tips for local and regional service businesses.

Google announced a major shift to AI-powered Search, and a lot of business owners are worried they need to throw out everything they're doing. You don't. The fundamentals of good SEO still drive whether you show up in AI answers. What's changing is the cost of being vague. In this episode of Get Digital Marketing Results, we cover what Google actually announced, why this isn't the panic moment it looks like, and what specifically needs to be clearer on your site, profile, and reviews now that search is becoming more like an assistant than a list of links. What's covered: ✅ What actually changed about Google Search and what's new  ✅ Why people can understand the vibe of your website but AI needs the facts  ✅ How AI search is starting to take action (booking, calling) for customers  ✅ Why being cited in an answer matters even when clicks don't follow  ✅ What to check on your service pages, Google Business Profile, and reviews Three action steps for this week: Pick one main service and read its page on your site like you've never heard of your business. Does it plainly say who it's for, what's included, where you do it, and what to do next? Pull up your Google Business Profile and make sure it agrees with that page on hours, services, categories, and contact info Look at your most recent reviews. Do they mention the specific services and places you want to be known for? If not, start asking happy customers to be more specific Show notes: www.delosinc.com/episode451 Subscribe for more actionable digital marketing tips for local and regional service businesses.

LinkedIn is paying more attention to the connection between your profile, your posts, and the conversations you join. And now that LinkedIn content is showing up in AI answers for professional searches, that clarity matters beyond LinkedIn itself. In this episode of Get Digital Marketing Results, Donna Botti and Bob Clark cover what's actually changing with the LinkedIn algorithm, why your personal profile usually matters more than your company page, and how to make your expertise easier for people and AI to understand. What's covered: ✅ Why your LinkedIn profile is now a signal, not just a résumé  ✅ How content pillars help LinkedIn (and your audience) understand what you do  ✅ What kind of engagement actually moves the algorithm now  ✅ Why text posts, documents, and carousels can outperform video for some topics  ✅ How LinkedIn content is showing up in AI answers and what that means for your visibility The simple test from this episode: If someone looked at your LinkedIn profile and your last ten posts, would they know what you want to be known for? Three action steps for this week: Review your headline and About section so they match the work you want to be known for now Pick 2-3 content pillars and look at whether your recent posts support those themes Write one substantive post that answers a real customer question, then leave a few thoughtful comments on posts connected to that same topic Show notes: www.delosinc.com/episode450 Subscribe for more actionable digital marketing tips for local and regional service businesses.

AI shopping is moving from "help me research this" to "help me buy this." When companies like Stripe and Shopify start building the payment and checkout systems for AI agents, it's worth paying attention. In this episode of Get Digital Marketing Results, Donna Botti and Bob Clark cover what's behind that shift, what the data shows about consumer behavior, and what local businesses should clean up to be findable, comparable, and recommendable to AI agents. Stripe just updated Link so AI agents can request purchases and wait for approval. Shopify is making merchants discoverable inside AI shopping channels. AI-driven traffic to Shopify stores is up 8x year over year since January 2025, and orders from AI-powered searches are up 15x. The infrastructure for agentic commerce is being built now, not in some far-off future. You'll learn: ✅ Why AI is shifting from research helper to actual buyer ✅ How Stripe Link is enabling AI agents to make approved purchases ✅ How Shopify is preparing for shoppers who never visit your site ✅ What the data shows about consumer comfort (and limits) with AI shopping ✅ How AI agents read structured information instead of visually browsing ✅ Three things to clean up on your website this week Key takeaways: AI is moving from research to purchase. Major commerce platforms are building the infrastructure for it now. AI agents read structured data. Thin product or service pages give them less to compare, recommend, or trust. Clear information helps everyone. Removing confusion makes you easier to choose for people, AI assistants, and agents. For show notes and more resources, visit www.delosinc.com/episode449. Subscribe for more actionable digital marketing tips for local and regional service businesses.

Something a little more fun this week. AI image tools have improved a lot, so we tested a custom GPT we built that runs color and hairstyle analyses on a selfie. In this episode of Get Digital Marketing Results, we cover what's getting better with AI image generation, where it still slips, and how local businesses can use these tools in marketing without crossing into "fake your business" territory. AI image tools like Nano Banana in Gemini and ChatGPT's Image 2.0 handle text, detail, and instructions much better than they used to. They're showing up in everyday tools like Google Photos and Google TV. And they're useful for thumbnails, carousels, and concept work, as long as you're not trying to fake the proof of your business. You'll learn: ✅ What's noticeably better in the latest AI image tools (text, faces, instruction-following) ✅ How AI image features are showing up in mainstream consumer tools ✅ What we learned testing a custom color and hairstyle GPT on our own photos ✅ Where AI images still slip (consistency across multiple shots) ✅ How to use AI images in your business without crossing the proof line ✅ Three things to try this week Key takeaways: AI images are worth a second look. The leap in text and detail handling makes them genuinely useful for everyday marketing. AI can package your expertise. It can't replace your proof. Real photos of your team, work, and customers still carry the trust AI can't fake. Concept work over exact likeness. AI is great for style guides, infographics, and thumbnails. Save tight brand consistency for the real thing. For show notes and more resources including a link to our GPT to make your own color and hair analysis, visit www.delosinc.com/episode448. Subscribe for more actionable digital marketing tips for local and regional service businesses.

The headlines say search is dying because of AI. The reality is more layered. Google still sends far more referral traffic to local businesses than every AI platform combined, and Google itself is rapidly turning into AI search through AI Overviews and AI Mode. In this episode of Get Digital Marketing Results, Donna Botti and Bob Clark cover what these shifts mean for local visibility, why your Google Business Profile is now an AI source, and the small updates that matter most right now. The core insight: AI tools are citing Google Business Profiles inside their answers. When your hours, services, photos, or reviews are out of date, you're not just losing map visibility. You're losing visibility inside AI search results too. You'll learn: ✅ Why Google search isn't disappearing, it's becoming AI search ✅ How your Google Business Profile is now an AI signal, not just a map listing ✅ Why your service pages need to be clear enough for both people and AI tools ✅ Why Bing Places matters again because of ChatGPT ✅ Three things to update on your business this week Key takeaways: AI tools cite Google Business Profiles. Outdated information costs you visibility in places you can't see. Google search is becoming AI search. AI Overviews and AI Mode change how results appear, but accurate information still drives who shows up. Bing visibility influences ChatGPT. If your Bing Places listing is missing or stale, take a few minutes to fix it. For show notes and more resources, visit www.delosinc.com/episode447. Subscribe for more actionable digital marketing tips for local and regional service businesses.

Vague content is the real reason your Instagram posts aren't reaching anyone. Instagram has shifted to a recommendation-first model that rewards clarity, not hashtag tricks or feature chasing. In this episode of Get Digital Marketing Results, we look at what the platform is actually rewarding now and how local businesses can show up without turning Instagram into a second full-time job. The big shift is that Instagram is using AI across Feed, Stories, Reels, and Explore to decide what each person is most likely to care about. That means clear content reaches more of the right people, and vague content gets squeezed out, even when your followers like it. You'll learn: ✅ Why Instagram is recommendation-first across every part of the app ✅ How hashtags have shifted from reach tools to labels (3 to 5 max) ✅ Why clear, specific content beats trendy, vague content ✅ Why the first few seconds of every Reel decide whether it spreads ✅ A 3-question filter for any new Instagram feature ✅ Three things to check on your own account this week Key takeaways: Get clearer, not louder. Instagram is better at matching content to the right person when the signals all point in the same direction. Hashtags are labels, not amplifiers. Three to five that describe the topic do more than thirty generic ones. Use the 3-question filter. A new feature only earns a place in your strategy if it helps you reach the right people, explain what you do, and stay consistent. For show notes and more resources, visit www.delosinc.com/episode446.

Your About page isn't just background information. It's one of the most visited pages on your site, and by the time someone clicks there, they're already interested. They're trying to figure out if they trust you enough to take the next step. So what should it actually say? In this episode of Get Digital Marketing Results, we walk through what makes an About page effective, what to cut, and how to turn it into a real connection point for the right customer. ✅ Why your About page matters more than you think - It's a decision point, not a bio  ✅ Tell a real story - Why having a point of view beats a generic mission statement  ✅ Make it clear how you help - Connect who you are to what you do for people  ✅ Build trust and close with a next step - Social proof, credentials, and a clear CTA

If you sell products online, your next customer might not find you through Google or an ad. They might find you inside a ChatGPT conversation. And if you're on Shopify, your products may already be showing up there, whether you've set it up or not. In this episode of Get Digital Marketing Results, we cover what changed with ChatGPT shopping, how OpenAI moved from instant checkout to merchant-controlled experiences, and what Shopify sellers should check right now. ✅ ChatGPT's shopping evolution - From instant checkout to the Agentic Commerce Protocol  ✅ How product discovery works in AI - What shoppers see when they ask ChatGPT for recommendations  ✅ Shopify integration - How Shopify Catalog and Agentic Storefronts connect your products to ChatGPT  ✅ Discovery vs. buying - Why showing up and making it easy to purchase are two different problems

Everyone says you need more content. But what if the content you already have is actually hurting your search visibility? Old blog posts, overlapping service pages, and outdated announcements can drag down your whole site, even if your best pages are strong. In this episode of Get Digital Marketing Results, we walk through how to audit your website content and sort every page into three buckets: keep, combine, or delete. You'll learn what makes a page worth keeping, how to consolidate overlapping content, and when it's better to remove something than try to save it. ✅ Why site-wide quality matters - Google evaluates your content as a whole, not just page by page ✅ The keep, combine, delete framework - How to sort your pages and take action on each  ✅ Combining overlapping content - How to pick a winner and redirect the rest  ✅ Connecting pruning to content pillars - Keep your site focused on what you want to be known for

For years, the advice was simple: if someone calls claiming to be from Google, hang up. But Google just introduced automated calling features that change the equation. Now Google may actually call your business to verify hours, services, and availability, and it may even call on behalf of a customer trying to book an appointment or check pricing. In this episode of Get Digital Marketing Results, Donna Botti and Bob Clark walk through what these new features mean for local businesses, how to control your settings, and why your Google Business Profile just became even more important as search gets more conversational. ✅ Google's automated verification calls - What they are and how they work  ✅ "Let Google call" for customers - How Google places calls on behalf of searchers  ✅ Ask Maps and conversational search - What Gemini-powered Maps means for local businesses ✅ Your action steps - Profile updates, phone team prep, and a monthly check routine

For years, the advice was simple: if someone calls claiming to be from Google, hang up. But Google just introduced automated calling features that change the equation. Now Google may actually call your business to verify hours, services, and availability, and it may even call on behalf of a customer trying to book an appointment or check pricing. In this episode of Get Digital Marketing Results, Donna Botti and Bob Clark walk through what these new features mean for local businesses, how to control your settings, and why your Google Business Profile just became even more important as search gets more conversational. ✅ Google's automated verification calls - What they are and how they work  ✅ "Let Google call" for customers - How Google places calls on behalf of searchers  ✅ Ask Maps and conversational search - What Gemini-powered Maps means for local businesses ✅ Your action steps - Profile updates, phone team prep, and a monthly check routine

For years, the advice was simple: if someone calls claiming to be from Google, hang up. But Google just introduced automated calling features that change the equation. Now Google may actually call your business to verify hours, services, and availability, and it may even call on behalf of a customer trying to book an appointment or check pricing. In this episode of Get Digital Marketing Results, Donna Botti and Bob Clark walk through what these new features mean for local businesses, how to control your settings, and why your Google Business Profile just became even more important as search gets more conversational. ✅ Google's automated verification calls - What they are and how they work  ✅ "Let Google call" for customers - How Google places calls on behalf of searchers  ✅ Ask Maps and conversational search - What Gemini-powered Maps means for local businesses ✅ Your action steps - Profile updates, phone team prep, and a monthly check routine

For years, the advice was simple: if someone calls claiming to be from Google, hang up. But Google just introduced automated calling features that change the equation. Now Google may actually call your business to verify hours, services, and availability, and it may even call on behalf of a customer trying to book an appointment or check pricing. In this episode of Get Digital Marketing Results, Donna Botti and Bob Clark walk through what these new features mean for local businesses, how to control your settings, and why your Google Business Profile just became even more important as search gets more conversational. ✅ Google's automated verification calls - What they are and how they work  ✅ "Let Google call" for customers - How Google places calls on behalf of searchers  ✅ Ask Maps and conversational search - What Gemini-powered Maps means for local businesses ✅ Your action steps - Profile updates, phone team prep, and a monthly check routine

For years, the advice was simple: if someone calls claiming to be from Google, hang up. But Google just introduced automated calling features that change the equation. Now Google may actually call your business to verify hours, services, and availability, and it may even call on behalf of a customer trying to book an appointment or check pricing. In this episode of Get Digital Marketing Results, Donna Botti and Bob Clark walk through what these new features mean for local businesses, how to control your settings, and why your Google Business Profile just became even more important as search gets more conversational. ✅ Google's automated verification calls - What they are and how they work  ✅ "Let Google call" for customers - How Google places calls on behalf of searchers  ✅ Ask Maps and conversational search - What Gemini-powered Maps means for local businesses ✅ Your action steps - Profile updates, phone team prep, and a monthly check routine

For years, the advice was simple: if someone calls claiming to be from Google, hang up. But Google just introduced automated calling features that change the equation. Now Google may actually call your business to verify hours, services, and availability, and it may even call on behalf of a customer trying to book an appointment or check pricing. In this episode of Get Digital Marketing Results, Donna Botti and Bob Clark walk through what these new features mean for local businesses, how to control your settings, and why your Google Business Profile just became even more important as search gets more conversational. ✅ Google's automated verification calls - What they are and how they work  ✅ "Let Google call" for customers - How Google places calls on behalf of searchers  ✅ Ask Maps and conversational search - What Gemini-powered Maps means for local businesses ✅ Your action steps - Profile updates, phone team prep, and a monthly check routine

Is your social media strategy still built around followers? The feed isn't a social feed anymore. It's an interest feed. The algorithm shows people content based on what they care about, not who they follow. In this episode of Get Digital Marketing Results, we cover Gary Vaynerchuk's "interest media" concept and what it means for local businesses trying to earn attention from the right customers. The upside? You don't need a big following. You need to be relevant. The businesses that get traction are the ones that get clear on who they serve and speak directly to that person's concerns, consistently. In this episode, you'll learn: ✅ Why followers don't equal reach anymore  ✅ What "interest media" means and why it matters for local businesses  ✅ Why generic content gets ignored by the algorithm  ✅ Three content categories that work: questions, mistakes, and what to expect  ✅ How to pick your target customer and create content that speaks to them  ✅ Three action steps you can start this week Resources & Links: Episode page: www.delosinc.com/episode441 Website: www.delosinc.com Subscribe so you don't miss the next episode!

Is your video strategy just... winging it? Most businesses that struggle with video don't have a talent problem. They have a structure problem. In this episode of Get Digital Marketing Results, we walk through the one framework that makes every video work, whether you're a roofer, an accountant, or an insurance agent. Google's ABCD framework gives you four things to nail every time: Attention, Branding, Connection, and Direction. We also cover two other simple structures (Hook-Story-Offer and PAS) that keep you from staring at the camera wondering what to say. In this episode, you'll learn: ✅ Why the first three seconds make or break your video  ✅ The audio mistake that loses viewers faster than bad lighting  ✅ How to make your branding clear without plastering logos everywhere  ✅ Why one call to action beats five every time  ✅ Two plug-and-play video structures for local businesses  ✅ How long your videos should actually be (hint: it's the wrong question) Resources & Links: Episode page: www.delosinc.com/episode440 Website: www.delosinc.com Subscribe so you don't miss the next episode!

Is your local marketing strategy still built around the map pack? AI recommendations are changing how people discover local businesses, and they're pulling signals from more than just Google Maps. In this episode of Get Digital Marketing Results, we cover why your Google Business Profile is still foundational but no longer enough on its own, and where AI is actually looking when it decides who to recommend. The 2026 Local Visibility Index from Soci found that AI assistants recommend a much smaller set of businesses than traditional local search results, making it significantly harder to get surfaced. AI is trying to reduce risk, so it filters for consistency and credibility across multiple sources before recommending anyone. Here's what we cover: ✅ Why AI recommends fewer businesses than traditional search results  ✅ How AI builds a "confidence score" about your business across the internet  ✅ Why your website is one of your strongest trust signals for AI  ✅ How YouTube, Reddit, and other platforms factor into AI recommendations  ✅ Why "random acts of marketing" won't build the footprint AI needs  ✅ Three action steps you can take this week to strengthen your local visibility Action steps from this episode: Do a quick Google Business Profile cleanup: categories, services, hours, photos, and make sure your contact info matches everywhere Pick one additional channel that fits your business (YouTube, Facebook, or an industry directory) and make your presence consistent and current Publish one trust-building asset that answers a real customer question, either an FAQ section on your site or a simple 60-90 second video Are most of your leads still coming from Google Business Profile and the map pack, or are you noticing more people saying, "I found you from something else"? Let us know in the comments. Find links and resources at www.DelosInc.com/episode439 Subscribe to Get Digital Marketing Results so you don't miss our actionable digital marketing tips to grow your organization.

Is your email newsletter worth keeping?  Gmail's new subscription management view lets people see every sender, sorted by email volume, with a one-click unsubscribe button. That means if your emails aren't delivering clear value, you're easier to cut than ever. On this episode of Get Digital Marketing Results, we cover what's changed in the inbox, why newsletters are still growing, and how local businesses can send emails people actually want to open. Here's what you'll learn: ✅ How Gmail's "Manage subscriptions" dashboard changes the game for email marketers ✅ Why email volume is growing but reader tolerance for low-value content is shrinking  ✅ The gap between what marketers think AI is doing and how consumers actually feel (93% vs. 53%) ✅ Why consistency in schedule, format, and branding matters more than constantly changing designs  ✅ Three action steps you can take this week to improve your newsletter The inbox isn't dead. It's just crowded. And the businesses that earn the open are the ones that respect the reader's time and show up with something useful, every single time. Resources and links: www.DelosInc.com/episode438 Subscribe to Get Digital Marketing Results so you don't miss actionable tips to grow your organization.

Social media platforms want you to stay within their platform. Facebook is even testing a cap on the number of posts that Pages can post that contain links. It's another clear signal: platforms don't want you sending people away. In this episode of Get Digital Marketing Results, Donna and Bob walk through what local businesses should do instead on Instagram, Facebook, and LinkedIn. If your link posts aren't getting the reach they used to, this episode explains why and gives you practical alternatives that actually work with the platforms, not against them. ✅ Why every link is an "exit door" and what that means for your reach ✅ Facebook's new test limiting link posts for Pages ✅ How to use Instagram bio links, Stories, and DMs to drive traffic without link posts ✅ The "link in comments" approach on Facebook and when to use it ✅ Why LinkedIn rewards longer-form content over link shares ✅ The DM keyword strategy that turns followers into real conversations ✅ Three action steps you can try this week Learn more: www.DelosInc.com/episode437 Subscribe to Get Digital Marketing Results so you don't miss actionable marketing tips for your business.

Google gives you lots of data about your online visibility, but not all in one place, and not all about the same thing. This episode explains the differences between Google Business Profile, Search Console, and Analytics. You'll learn what each tool actually measures, how they work together, and what to check to make sure you're getting the full picture of how people find and interact with your business online. ✅ Which tool shows map visibility vs. organic search ✅ How to track traffic from all sources including social and ads ✅ Why using all three gives you better marketing insight

Getting visibility in AI results from Google, ChatGPT, Claude, or Perplexity is a smart goal, but not if you're buying into tools that overpromise. In this episode, we unpack the real story behind "AI visibility and tracking" tools, why AI results are still too inconsistent to measure accurately, and what Google actually says about showing up in AI-driven search. Spoiler: the fundamentals still win. ✅ Why AI-generated answers vary every time ✅ Which tactics aren't worth your time ✅ What Google's latest guidance really means for your content

Instagram is done with the perfect, polished feed. And your audience is too. In this episode, we break down why overly edited, scripted, or AI-generated content is losing traction—and how showing up with your real voice and brand personality is what truly works now. It's not about going viral. It's about being consistent and useful. ✅ Why "slop" content is being ignored ✅ What Instagram says it wants from small businesses ✅ How to use AI without losing your voice

Small updates can make a big difference—if you know where to focus. In this lightning round episode, we highlight recent changes across Instagram, Google, Facebook, and AI tools that affect your marketing visibility. You'll learn what's working now, what to avoid, and where to spend your time for maximum impact. ✅ Which CTA language performs best (and why) ✅ Why Instagram Reels and replies matter more than hashtags ✅ How AI is shifting from search to delegation—and what that means for your content

If you're posting on LinkedIn and getting little response, you're not alone. The algorithm has shifted, and that's actually a good thing for local businesses. In this episode, we explain how LinkedIn is prioritizing expert content and genuine conversation over viral posts designed to get likes. You'll learn how to update your approach to get better reach, why personal profiles matter more than business pages, and how to build momentum through consistency. ✅ Learn what kind of content reaches beyond your network ✅ Why "just being helpful" is your most effective strategy ✅ Simple ways to post once or twice a week and still win

What helps your local business show up in 2026? The Google Business Profile is still one of the most powerful local ranking signals.  While reviews and keywords still matter, Google's paying closer attention to signs your business is active and available. In this episode of Get Digital Marketing Results, we're taking a look at what's changed in Google's local search algorithm based on Whitespark's 2026 Local Ranking Factors report, and the experience of our clients. You'll learn: • Why your business hours might affect your rankings • How recent reviews now beat high review volume • What Google looks for in your service descriptions • Why social media activity is now part of local SEO • Three quick actions to improve your visibility this week The businesses showing up aren't always the biggest: they're the ones who stay engaged.

Your customers are still on social media—but how they engage is changing fast. In this episode of Get Digital Marketing Results, we take a look at new research about platform usage, video content, and private messaging trends that are reshaping what a smart social strategy looks like in 2026. You'll learn: Why YouTube now matters more than ever (across all age groups) How to start using video—without a big setup or production team What the shift from comments to DMs means for your calls-to-action Why a single helpful video can work across multiple platforms 3 things to try this week to align your strategy with where your customers actually are The best strategy is simple: be helpful, be visible, and make it easy for people to respond. Learn more → https://www.delosinc.com/episode430 

AI can generate content faster than ever, but that's not the hard part anymore. In this episode of Get Digital Marketing Results, we talk about what actually makes content stand out in an AI world if you are a local business. Spoiler: it's not just more content, and it's definitely not more generic AI blurbs. Your audience is experiencing content fatigue. AI tools are everywhere. And what cuts through now is real experience, clear structure, and content that sounds like you. You'll learn: Why people are tuning out even "good" content What AI and Google look for when ranking or surfacing answers How your real-world experience gives you an edge Why your site speed and user experience matter more than ever 3 practical things you can do this week to create content that connects Learn more: https://www.delosinc.com/episode429  Subscribe for weekly tips that help your content stand out—no matter how fast AI moves.

Are AI tools like ChatGPT and Perplexity showing your business—or your competitor's? In this episode of Get Digital Marketing Results, we break down how AI is changing search visibility and what it means for your website in 2026. Google has shifted to a site-wide quality model, and AI tools don't always follow the same signals as traditional SEO. And while new tools claim to track "AI visibility," the truth is, this space is still evolving—and no tool can give you clear answers yet. You'll learn: Why outdated or weak content could be hurting your visibility How AI results are non-deterministic (and why that matters) What structure helps AI and people trust and use your content Why traditional SEO metrics like impressions and clicks no longer tell the whole story Three things you can do this week to improve visibility across both AI and search You can't measure everything perfectly—but you can influence how you show up. Learn more: https://www.delosinc.com/episode428  Subscribe for weekly tips to make your digital marketing actually work.

Are your Google reviews working for you? In this episode of Get Digital Marketing Results, we're sharing the latest updates to Google's review system plus best practices to get better, more detailed reviews that actually help your visibility in 2026. You'll learn: How Google's new pseudonym feature helps clients in sensitive industries feel comfortable leaving reviews What to do if you're targeted by review extortion scams Why review wording matters for SEO and AI visibility (and how to ask without violating policy) The importance of consistency over volume—and how to build a simple, repeatable review request system Reviews aren't just a nice to have. Google reviews now influence everything from search rankings to AI-generated summaries. Learn more: https://www.delosinc.com/episode427 Subscribe for more tips that make your digital marketing actually work.

Google rolled out several new features this year—including post scheduling, QR codes for reviews, and service list updates—that make it easier to manage your profile and show up better in search results. But most businesses still haven't taken advantage of them. In this episode of Get Digital Marketing Results, we walk you through the latest updates and explain exactly how to: Schedule your Google posts in advance (even across locations) Use QR codes to make it easier for happy customers to leave reviews Review and improve your services list with real descriptions Add recent photos that increase clicks and build trust You'll also hear why it's important to check your profile regularly, and how a few small updates can make a big difference in your visibility and credibility. Learn more: https://www.delosinc.com/episode426 Subscribe for more practical tips to help your business show up and stand out online.

AI-generated content is everywhere from fantasy travel photos to flower arrangements that don't exist. The result? People are starting to lose trust in what they see online. In this episode of Get Digital Marketing Results, we're talking about AI slop—the flood of synthetic, often unrealistic images and content, and how it's starting to affect real-world businesses. From florists and stylists to contractors and designers, many service providers are seeing the impact firsthand: customers come in with inspiration photos that can't be recreated in the real world. Pinterest recently responded by rolling out new tools to let users filter out AI-generated images. But even their tagging system isn't perfect—some real photos get mislabeled, and some AI content still sneaks through. It's a hard problem to solve. So what can local businesses do? In this episode, we share tips on how to make your content more trustworthy: Post behind-the-scenes and in-progress shots, not just final results Share real testimonials, quotes, and human moments Show your face, your team, your process—let your audience connect with what's real Try the "one real post" challenge to reinforce authenticity There's nothing wrong with using AI to assist your marketing. But when it replaces the real stuff? That's when trust erodes. In a world where filters and fakes dominate, real stories, real work, and real people stand out.

Think AI search tools have made your website less important? Think again. In this episode of Get Digital Marketing Results, we explain why your homepage still plays a critical role—not just for people, but for their AI tools too. Whether a potential customer is checking you out or an AI assistant is scanning your content to make recommendations, your homepage is doing some of the heavy lifting. If your homepage doesn't clearly explain who you are, what you do, and why someone should trust you, you're missing opportunities. And if your headline still says "Welcome to our site," that's a red flag. In this episode, we walk through the essential homepage elements every local business needs: A clear headline that says who you help and what you do Language that shows you understand your customer's problem—and the outcome you deliver A simple explanation of how your process works Social proof like testimonials or logos A strong, obvious call to action Your location, hours and area you serve. Your homepage isn't just a front door. It's a conversation. And in a world where both people and AI are scanning for answers, your content needs to make that conversation count.

Think AI search tools have made your website less important? Think again. In this episode of Get Digital Marketing Results, we explain why your homepage still plays a critical role—not just for people, but for their AI tools too. Whether a potential customer is checking you out or an AI assistant is scanning your content to make recommendations, your homepage is doing some of the heavy lifting. If your homepage doesn't clearly explain who you are, what you do, and why someone should trust you, you're missing opportunities. And if your headline still says "Welcome to our site," that's a red flag. In this episode, we walk through the essential homepage elements every local business needs: A clear headline that says who you help and what you do Language that shows you understand your customer's problem—and the outcome you deliver A simple explanation of how your process works Social proof like testimonials or logos A strong, obvious call to action Your location, hours and area you serve. Your homepage isn't just a front door. It's a conversation. And in a world where both people and AI are scanning for answers, your content needs to make that conversation count.

Think AI search tools have made your website less important? Think again. In this episode of Get Digital Marketing Results, we explain why your homepage still plays a critical role—not just for people, but for their AI tools too. Whether a potential customer is checking you out or an AI assistant is scanning your content to make recommendations, your homepage is doing some of the heavy lifting. If your homepage doesn't clearly explain who you are, what you do, and why someone should trust you, you're missing opportunities. And if your headline still says "Welcome to our site," that's a red flag. In this episode, we walk through the essential homepage elements every local business needs: A clear headline that says who you help and what you do Language that shows you understand your customer's problem—and the outcome you deliver A simple explanation of how your process works Social proof like testimonials or logos A strong, obvious call to action Your location, hours and area you serve. Your homepage isn't just a front door. It's a conversation. And in a world where both people and AI are scanning for answers, your content needs to make that conversation count.

Think AI search tools have made your website less important? Think again. In this episode of Get Digital Marketing Results, we explain why your homepage still plays a critical role—not just for people, but for their AI tools too. Whether a potential customer is checking you out or an AI assistant is scanning your content to make recommendations, your homepage is doing some of the heavy lifting. If your homepage doesn't clearly explain who you are, what you do, and why someone should trust you, you're missing opportunities. And if your headline still says "Welcome to our site," that's a red flag. In this episode, we walk through the essential homepage elements every local business needs: A clear headline that says who you help and what you do Language that shows you understand your customer's problem—and the outcome you deliver A simple explanation of how your process works Social proof like testimonials or logos A strong, obvious call to action Your location, hours and area you serve. Your homepage isn't just a front door. It's a conversation. And in a world where both people and AI are scanning for answers, your content needs to make that conversation count.

Think AI search tools have made your website less important? Think again. In this episode of Get Digital Marketing Results, we explain why your homepage still plays a critical role—not just for people, but for their AI tools too. Whether a potential customer is checking you out or an AI assistant is scanning your content to make recommendations, your homepage is doing some of the heavy lifting. If your homepage doesn't clearly explain who you are, what you do, and why someone should trust you, you're missing opportunities. And if your headline still says "Welcome to our site," that's a red flag. In this episode, we walk through the essential homepage elements every local business needs: A clear headline that says who you help and what you do Language that shows you understand your customer's problem—and the outcome you deliver A simple explanation of how your process works Social proof like testimonials or logos A strong, obvious call to action Your location, hours and area you serve. Your homepage isn't just a front door. It's a conversation. And in a world where both people and AI are scanning for answers, your content needs to make that conversation count.

Think AI search tools have made your website less important? Think again. In this episode of Get Digital Marketing Results, we explain why your homepage still plays a critical role—not just for people, but for their AI tools too. Whether a potential customer is checking you out or an AI assistant is scanning your content to make recommendations, your homepage is doing some of the heavy lifting. If your homepage doesn't clearly explain who you are, what you do, and why someone should trust you, you're missing opportunities. And if your headline still says "Welcome to our site," that's a red flag. In this episode, we walk through the essential homepage elements every local business needs: A clear headline that says who you help and what you do Language that shows you understand your customer's problem—and the outcome you deliver A simple explanation of how your process works Social proof like testimonials or logos A strong, obvious call to action Your location, hours and area you serve. Your homepage isn't just a front door. It's a conversation. And in a world where both people and AI are scanning for answers, your content needs to make that conversation count.

Think AI search tools have made your website less important? Think again. In this episode of Get Digital Marketing Results, we explain why your homepage still plays a critical role—not just for people, but for their AI tools too. Whether a potential customer is checking you out or an AI assistant is scanning your content to make recommendations, your homepage is doing some of the heavy lifting. If your homepage doesn't clearly explain who you are, what you do, and why someone should trust you, you're missing opportunities. And if your headline still says "Welcome to our site," that's a red flag. In this episode, we walk through the essential homepage elements every local business needs: A clear headline that says who you help and what you do Language that shows you understand your customer's problem—and the outcome you deliver A simple explanation of how your process works Social proof like testimonials or logos A strong, obvious call to action Your location, hours and area you serve. Your homepage isn't just a front door. It's a conversation. And in a world where both people and AI are scanning for answers, your content needs to make that conversation count.

Think AI search tools have made your website less important? Think again. In this episode of Get Digital Marketing Results, we explain why your homepage still plays a critical role—not just for people, but for their AI tools too. Whether a potential customer is checking you out or an AI assistant is scanning your content to make recommendations, your homepage is doing some of the heavy lifting. If your homepage doesn't clearly explain who you are, what you do, and why someone should trust you, you're missing opportunities. And if your headline still says "Welcome to our site," that's a red flag. In this episode, we walk through the essential homepage elements every local business needs: A clear headline that says who you help and what you do Language that shows you understand your customer's problem—and the outcome you deliver A simple explanation of how your process works Social proof like testimonials or logos A strong, obvious call to action Your location, hours and area you serve. Your homepage isn't just a front door. It's a conversation. And in a world where both people and AI are scanning for answers, your content needs to make that conversation count.

Think AI search tools have made your website less important? Think again. In this episode of Get Digital Marketing Results, we explain why your homepage still plays a critical role—not just for people, but for their AI tools too. Whether a potential customer is checking you out or an AI assistant is scanning your content to make recommendations, your homepage is doing some of the heavy lifting. If your homepage doesn't clearly explain who you are, what you do, and why someone should trust you, you're missing opportunities. And if your headline still says "Welcome to our site," that's a red flag. In this episode, we walk through the essential homepage elements every local business needs: A clear headline that says who you help and what you do Language that shows you understand your customer's problem—and the outcome you deliver A simple explanation of how your process works Social proof like testimonials or logos A strong, obvious call to action Your location, hours and area you serve. Your homepage isn't just a front door. It's a conversation. And in a world where both people and AI are scanning for answers, your content needs to make that conversation count.

Think AI search tools have made your website less important? Think again. In this episode of Get Digital Marketing Results, we explain why your homepage still plays a critical role—not just for people, but for their AI tools too. Whether a potential customer is checking you out or an AI assistant is scanning your content to make recommendations, your homepage is doing some of the heavy lifting. If your homepage doesn't clearly explain who you are, what you do, and why someone should trust you, you're missing opportunities. And if your headline still says "Welcome to our site," that's a red flag. In this episode, we walk through the essential homepage elements every local business needs: A clear headline that says who you help and what you do Language that shows you understand your customer's problem—and the outcome you deliver A simple explanation of how your process works Social proof like testimonials or logos A strong, obvious call to action Your location, hours and area you serve. Your homepage isn't just a front door. It's a conversation. And in a world where both people and AI are scanning for answers, your content needs to make that conversation count.

Think AI search tools have made your website less important? Think again. In this episode of Get Digital Marketing Results, we explain why your homepage still plays a critical role—not just for people, but for their AI tools too. Whether a potential customer is checking you out or an AI assistant is scanning your content to make recommendations, your homepage is doing some of the heavy lifting. If your homepage doesn't clearly explain who you are, what you do, and why someone should trust you, you're missing opportunities. And if your headline still says "Welcome to our site," that's a red flag. In this episode, we walk through the essential homepage elements every local business needs: A clear headline that says who you help and what you do Language that shows you understand your customer's problem—and the outcome you deliver A simple explanation of how your process works Social proof like testimonials or logos A strong, obvious call to action Your location, hours and area you serve. Your homepage isn't just a front door. It's a conversation. And in a world where both people and AI are scanning for answers, your content needs to make that conversation count.

Think AI search tools have made your website less important? Think again. In this episode of Get Digital Marketing Results, we explain why your homepage still plays a critical role—not just for people, but for their AI tools too. Whether a potential customer is checking you out or an AI assistant is scanning your content to make recommendations, your homepage is doing some of the heavy lifting. If your homepage doesn't clearly explain who you are, what you do, and why someone should trust you, you're missing opportunities. And if your headline still says "Welcome to our site," that's a red flag. In this episode, we walk through the essential homepage elements every local business needs: A clear headline that says who you help and what you do Language that shows you understand your customer's problem—and the outcome you deliver A simple explanation of how your process works Social proof like testimonials or logos A strong, obvious call to action Your location, hours and area you serve. Your homepage isn't just a front door. It's a conversation. And in a world where both people and AI are scanning for answers, your content needs to make that conversation count.

Still using your LinkedIn profile like it's a résumé? If you're a business owner, that's a missed opportunity. In this episode of Get Digital Marketing Results, we explain how to turn your LinkedIn profile into a client-friendly business asset. Whether you're trying to attract leads, grow your visibility, or build trust with referral partners, your profile should show who you help and how Not just list your past jobs. Most local business owners still have "President" or "Owner" as their headline, and a summary that says nothing to the person reading it. That doesn't work if your goal is to build relationships and grow your business. Here's what we walk through in this episode: How to write a headline that clearly says what you do and who you help Why your "About" section should feel like a conversation with your ideal client The role of your CTA (call to action), Featured section, and searchable keywords And yes, you can, and should, edit out old roles or career paths that don't support what you do now. If you worked in a different industry ten years ago, go ahead and delete that! If someone lands on your profile today, would they know what you do, who you help, and what to do next? If not, now's the time to update it.

Holiday shopping behavior is changing fast. What should you do? In this episode of Get Digital Marketing Results, we're unpacking the biggest holiday shopping shifts of the year, from mobile shopping dominance to AI tools referring buyers directly to checkout. Adobe's latest data predicts over $250 billion in online holiday sales, and for the first time, more than half of that is expected to come from mobile. If your checkout process doesn't work smoothly on a phone, you're leaving money on the table. We also look at two unexpected platforms driving serious buyer traffic: Reddit and Instagram. These aren't just vanity platforms anymore—they're sending highly engaged visitors who browse and buy. If you're not showing up where your customers are already spending their time, you're missing opportunities. And here's a major curveball: AI assistants like ChatGPT are now referring real traffic to retail websites, with a 500% increase in AI-driven referrals. OpenAI has even partnered with Shopify, PayPal and Walmart to allow direct purchases inside ChatGPT. That means your next customer might never even visit your website—unless AI tools already know who you are. In this episode, we cover: Why mobile speed and usability are critical for holiday success How to capitalize on traffic from Instagram and Reddit What you can do to make sure AI tools understand and recommend your business