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Digital Marketing news and actionable tips to grow your organization from Delos Inc. featuring our Tech News Tuesday #TNT tips, interviews and how-tos.

Donna Botti


    • May 20, 2025 LATEST EPISODE
    • weekly NEW EPISODES
    • 4m AVG DURATION
    • 297 EPISODES


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    Latest episodes from Get Digital Marketing Results

    Episode 395 - The Secret to Better Leads? Talk to Fewer People

    Play Episode Listen Later May 20, 2025 3:27


    If you're trying to market to everyone, you're reaching no one. Learn why narrowing your focus to your ideal audience leads to better leads, higher conversions, and real business growth. Listen and find out more at DelosInc.com/episode395.  

    Episode 394 - Why You Should Stop Chasing the Perfect Posting Time

    Play Episode Listen Later May 13, 2025 3:18


    Struggling to find the perfect time to post on social media? Learn why consistency matters more, how to use your analytics smartly, and what really grows your audience over time.Listen and find out more at DelosInc.com/episode394.  

    Episode 393 - Reach New Followers Without Running Ads (Trial Reels Tip!)

    Play Episode Listen Later May 6, 2025 2:45


    Learn how to use Instagram Trial Reels to safely test new video content, expand your reach, and grow your audience — without stressing over what your followers think. Listen and find out more at DelosInc.com/episode393.

    Episode 392 - How to Stop Overthinking Your LinkedIn Posts

    Play Episode Listen Later Apr 29, 2025 3:50


    Feeling overwhelmed by LinkedIn posting? Learn simple, actionable tips to create authentic posts, boost engagement, and build real connections — even when you're busy. Listen and find out more at DelosInc.com/episode392.  

    Episode 391 - AI Is Shopping for You—Is Your Business Ready?

    Play Episode Listen Later Apr 22, 2025 3:54


    AI agents are reshaping how people shop, making purchasing decisions on their behalf. Learn how businesses can adapt to this AI-driven future by optimizing their brand perception and marketing strategies. Listen and find out more at DelosInc.com/episode391.  

    Episode 390 - YouTube Is Now the #1 Podcast Platform—Here's Why

    Play Episode Listen Later Apr 15, 2025 3:31


    YouTube is now the biggest podcast platform, with over 1 billion monthly viewers. Learn why video is shaping the future of podcasting and how to adapt your strategy for more visibility and engagement. Listen and find out more at DelosInc.com/episode390.  

    Episode 389 - Schedule and Pin Direct Messages in Instagram

    Play Episode Listen Later Apr 8, 2025 3:18


    Instagram DMs just got a big upgrade with scheduled messages, pinned chats, message translations, and more. Learn how these new features can help businesses stay organized and connect with customers more efficiently. Listen and find out more at DelosInc.com/episode389.  

    Episode 387 - New Local Search Ads? Apple Maps Might Shake Things Up

    Play Episode Listen Later Mar 25, 2025 3:28


    In this episode, we're talking about how Apple Maps is changing—paid search ads could be coming to maps soon! This means businesses may soon be able to pay to appear at the top of Apple Maps searches. With so many iPhone users relying on Apple Maps, this could be a big opportunity for local businesses to get found. Listen and find out more at DelosInc.com/episode387.  

    Episode 388 - Why Search Intent Matters

    Play Episode Listen Later Mar 24, 2025 6:07


    Search intent is key to ranking in Google and attracting the right customers. Learn how to align your content with what people really want so you get more leads and sales. Listen and find out more at DelosInc.com/episode388.  

    Episode 386 - Marketing Overwhelm? Digital Marketing LIVE! is Back

    Play Episode Listen Later Mar 18, 2025 7:03


    Digital Marketing LIVE! is back! Join this 3-day virtual event to get a step-by-step marketing plan, learn how to use AI to create content faster, and turn your digital marketing into a system that brings real results - more clients and better leads. Have a listen and join us. More info can be found at digitalmarketing.live.

    Episode 385 - Boost Your Organic Video Views

    Play Episode Listen Later Mar 11, 2025 3:47


    Want more views on your YouTube videos in 2025? Learn how to optimize your content with better keywords, thumbnails, and engagement strategies to boost your organic reach. Listen and find out more at DelosInc.com/episode385.

    Episode 384 - Facebook Live Videos

    Play Episode Listen Later Mar 4, 2025 3:08


    Facebook Live videos will now be deleted after 30 days. Learn how to save, repurpose, and make the most of your past live content before it's gone for good. Listen and find out more at DelosInc.com/episode384.

    Episode 383 - How to Make Meta's Algorithm Work for You

    Play Episode Listen Later Feb 25, 2025 4:53


    Meta's algorithm for Instagram and Facebook has changed—over 50% of the content in your feed now comes from AI recommendations. To maximize visibility, businesses should focus on Reels, Stories, and engagement strategies. Learn how to make Meta's algorithm work for you. Listen and find out more at DelosInc.com/episode383.

    Episode 382 - Are You Losing B2B Buyers Before They Even Contact You?

    Play Episode Listen Later Feb 18, 2025 5:09


    B2B buyers are often 80% through their decision-making process before they ever contact you. To stay top of mind, your content must align with their research, evaluation, and decision stages. Learn how to create a clear, consistent content strategy that builds trust and converts prospects into customers.  Listen and find out more at DelosInc.com/episode382.  

    Episode 381 - Make It Easier for Customers to Connect with You

    Play Episode Listen Later Feb 11, 2025 5:10


    The average American spends nearly six hours a day on their phone. If your website, emails, and communication options aren't optimized for mobile users, you're missing valuable engagement. Learn three simple ways to make your business more mobile-friendly. Listen and find out more at DelosInc.com/episode381.

    Episode 380 - Instagram's Square Profile Grid is Gone! What to Do Next

    Play Episode Listen Later Feb 4, 2025 3:53


    Instagram has updated its profile grid, moving away from square images. Learn the new optimal sizes (1080x1350 for posts, 9:16 for reels) and how to optimize your content across Instagram, LinkedIn, Facebook, and Pinterest. Update your templates today!  Listen and find out more at DelosInc.com/episode380.  

    Episode 379 - Make It Happen: Batch, Schedule, and Reuse Your Content

    Play Episode Listen Later Jan 28, 2025 4:20


    In today's episode we're talking about how to make it happen—specifically, how to batch, schedule, and reuse your content. If you've been following along, you know the importance of strategy. Now, let's talk about how to put that strategy into action.  Listen and find out more at DelosInc.com/episode379.  

    Episode 378 - Get Organized: Put Your Marketing on a Calendar

    Play Episode Listen Later Jan 21, 2025 4:37


    In today's episode we're talking about how to get organized by putting your marketing on a calendar. Having a clear schedule for your content is crucial to staying on track, so let's break down how to make that happen.  Listen and find out more at DelosInc.com/episode378.

    Episode 377 - Where Should You Post Your Content?

    Play Episode Listen Later Jan 14, 2025 4:23


    In today's episode we're talking about where to put your content. We'll break down the essential platforms you need to be on to get your message in front of the right people, and keep your marketing running smoothly. Listen and find out more at DelosInc.com/episode377.  

    Episode 376 - Marketing Success in 2025

    Play Episode Listen Later Jan 7, 2025 4:18


    In today's episode we're talking about and we're kicking off a four-part series called Creating a Clear Marketing Plan That Works. In this series of podcasts, we'll guide you step-by-step through building a marketing plan that brings in more business by focusing on the needs of your ideal client.  Listen and find out more at DelosInc.com/episode376.  

    Episode 375 - Is it Time to Level Up Your LinkedIn?

    Play Episode Listen Later Dec 31, 2024 4:23


    In today's episode we're talking about LinkedIn. If you think of it as just a place for resumes and job hunting, it's time to rethink. New research shows that LinkedIn is quickly becoming the go-to platform for business owners and professionals looking to expand their online presence and grow their influence. And it's not just for networking—it's shaping up to be a powerful marketing tool. Listen and find out more at DelosInc.com/episode375.  

    Episode 374 - Write for People, Not Search Engines

    Play Episode Listen Later Dec 24, 2024 6:31


    In today's episode we're talking about content creation and how you can create content that resonates with your audience while keeping search engines happy. With the rise of AI tools like ChatGPT, it's easier than ever to produce content quickly, but that can lead to a lot of surface-level articles that prioritize speed and SEO over true value.Listen and find out more at DelosInc.com/episode374.  

    Episode 373 - Trends in Consumer Search Behavior

    Play Episode Listen Later Dec 17, 2024 5:39


    In today's episode we're talking about a fascinating new report on consumer habits, especially in the world of search engines, social media, and AI tools. Listen and find out more at DelosInc.com/episode373.

    Episode 372 - Local SEO Tips

    Play Episode Listen Later Dec 10, 2024 5:39


    In today's episode we're talking about powerful SEO tips that can help both service area businesses and brick-and-mortar businesses increase their local visibility and drive more traffic. Whether you're a service area business or a brick-and-mortar store, local SEO is all about connecting with your community. Tailoring your website, content, and Google listing to your specific location ensures that when potential customers are searching, you're the business they find. Listen and find out more at DelosInc.com/episode372.

    Episode 371 - Can SearchGPT Find You?

    Play Episode Listen Later Dec 3, 2024 3:44


    In today's episode we're talking about something new in the world of AI-powered search. Specifically, ChatGPT's new search capabilities—and how that affects your visibility online. Listen and find out more at DelosInc.com/episode371.

    Episode 370 - Best Homepage Headlines

    Play Episode Listen Later Nov 26, 2024 4:12


    In today's episode we're talking about the first thing someone sees on your homepage—the headline. Is it obvious to your ideal customer that they're in the right place? Your homepage headline should focus on them, not you, addressing their needs, concerns, or goals right from the start. Listen and find out more at DelosInc.com/episode370.  

    Episode 369 - Facebook Gets Local

    Play Episode Listen Later Nov 19, 2024 4:10


    In today's episode we're talking about Facebook's latest features designed to help you connect with your community in fresh and exciting ways. From new ways to discover local content to tools that enhance video experiences, plus some exciting updates to how you can build and grow communities, there's a lot to cover. Whether you're a business owner, a content creator, or just looking to better engage with your audience, these updates could have a big impact. Listen and find out more at DelosInc.com/episode369.

    Episode 368 - Grow Your List!

    Play Episode Listen Later Nov 12, 2024 3:54


    In today's episode we're talking about the secret to growing your email list by offering true value! We'll reveal what really gets people to subscribe—whether it's exclusive content, discounts, or educational insights. Tune in for tips on creating engaging, consistent emails that keep your audience connected and loyal. Listen and find out more at DelosInc.com/episode368.  

    Episode 367 - Is this TikTok or LinkedIn?

    Play Episode Listen Later Nov 5, 2024 3:05


    In today's episode, we're talking about the latest updates to LinkedIn and why short-form video is taking off on the platform. We'll discuss how LinkedIn is adapting to compete with other social media platforms, and what these changes mean for your content strategy. If you want to learn how to leverage LinkedIn's new features to connect with your audience and grow your professional presence, this episode is for you! Listen and find out more at DelosInc.com/episode367.

    Episode 366 - Don't be Scared of Video Marketing

    Play Episode Listen Later Oct 29, 2024 4:28


    It's that scary and spooky time of year and in this episode, we're bringing back one of our old favorites: “Don't Be Scared of Video Marketing.” Video has become crucial in marketing, yet many of you are still hesitant to embrace it. We'll discuss how video consumption is skyrocketing, especially among Millennials and Gen Z, and why it's essential to meet your audience where they are. Listen and find out more at DelosInc.com/episode366.

    Episode 365 - YouTube Hype and Binges

    Play Episode Listen Later Oct 22, 2024 3:58


    In today's episode, we're talking about some exciting updates from YouTube that are set to transform the platform for content creators and viewers alike. With new features like the ability to organize videos into seasons, a “Hype” button for boosting video visibility, and innovative AI tools to help you brainstorm and engage with their audiences, YouTube is making it easier than ever to create and consume content. Find out how these changes can benefit your channel and enhance the viewing experience. Listen and find out more at DelosInc.com/episode365.  

    Episode 364 - Internal Links Matter

    Play Episode Listen Later Oct 15, 2024 4:12


    In today's episode, we're talking about the benefits of using internal links on your website. Internal links do more than just connect one page to another—they can boost your SEO, help search engines understand your site structure, and keep your visitors engaged longer. But how exactly do they work, and why should you make them a priority? Listen and find out more at DelosInc.com/episode364.

    Episode 363 - Will Apple Mail Bury Your Marketing Emails?

    Play Episode Listen Later Oct 8, 2024 4:03


    In today's episode we're talking about changes from Apple in iOS 18 that could impact how your marketing emails land in your audience's inbox. Listen and find out more at DelosInc.com/episode363.  

    Episode 362 - Five Ways to Boost Your Website's Performance

    Play Episode Listen Later Oct 1, 2024 4:41


    In today's episode we're talking about some actionable tips and trends to help you get digital marketing results. And we're focusing on a crucial topic for any business with an online presence—how to improve your website's performance. Listen and find out more at DelosInc.com/episode362.  

    Episode 361 - A Carousel Story

    Play Episode Listen Later Sep 24, 2024 3:35


    In today's episode we're talking about some exciting new features on Instagram that are sure to enhance your social media game. Listen and find out more at DelosInc.com/episode361.

    Episode 360 - Get Ready for Google AI Overviews

    Play Episode Listen Later Sep 17, 2024 4:15


    In today's episode we're talking about Google's new AI Overviews feature and how you can leverage automation and AI while still maintaining authentic connections with your clients and customers. Listen and find out more at DelosInc.com/episode360.  

    Episode 359 - The FTC's New Rules on Online Reviews

    Play Episode Listen Later Sep 10, 2024 3:59


    In today's episode we're talking about the Federal Trade Commission's new rules on online reviews. If you rely on online reviews to promote your business, you'll want to pay close attention to these changes. Listen and find out more at DelosInc.com/episode359.  

    Episode 358 - Ready for the Holidays?

    Play Episode Listen Later Sep 3, 2024 4:18


    In today's episode we're diving into the shorter holiday shopping season and how to connect with Gen Z shoppers. Listen and find out more at DelosInc.com/episode358.  

    Episode 357 - Improve Your Engagement

    Play Episode Listen Later Aug 27, 2024 4:27


    In today's episode we're talking about how you can improve your engagement on social media using power words and some quick ways to enhance your ads. Power words can transform your posts from mundane to compelling, driving more clicks, engagement, and conversions. Listen and find out more at DelosInc.com/episode357.  

    Episode 356 - The Cookie's Not Crumbling After All

    Play Episode Listen Later Aug 20, 2024 5:44


    In today's episode we're talking about tracking cookies, the new experience in Chrome, and why it matters to you. Listen and find out more at DelosInc.com/episode356.  

    Episode 356 - The Cookie's Not Crumbling After All

    Play Episode Listen Later Aug 20, 2024 5:44


    In today's episode we're talking about tracking cookies, the new experience in Chrome, and why it matters to you. Listen and find out more at DelosInc.com/episode356.

    Episode 355 - Making the Most of Your Google Business Profile

    Play Episode Listen Later Aug 13, 2024 6:10


    In today's episode we're talking about making the most of local Google traffic and the key fields to focus on in your Google Business Profile. Listen and find out more at DelosInc.com/episode355.  

    Episode 354 - Clone Yourself for Social Media

    Play Episode Listen Later Aug 6, 2024 3:18


    In today's episode we're talking about a new development from Instagram and Meta, the ability to create AI versions of yourself for social media interaction. Listen and find out more at DelosInc.com/episode354.

    Episode 353 - #NoMoreBoringPosts

    Play Episode Listen Later Jul 30, 2024 4:59


    In today's episode we're talking about creating engaging social media posts. We'll talk strategies for LinkedIn, including understanding your audience's pain points, using captivating visuals, hashtags, and emojis, and leveraging analytics to enhance your content. Listen and find out more at DelosInc.com/episode353.

    Episode 352 - Getting the Most from Pinterest

    Play Episode Listen Later Jul 23, 2024 4:24


    In today's episode we're talking about the social media platform Pinterest. We'll talk about some exciting new features, how you can sell products, and how to use Pinterest to share your blog and website content effectively. Listen and find out more at DelosInc.com/episode352.  

    Episode 351 - Why are Landing Pages Important?

    Play Episode Listen Later Jul 16, 2024 4:20


    In today's episode we're talking about the importance of landing pages and what makes a good one that works to get conversions. Listen and find out more at DelosInc.com/episode351.  

    Episode 350 - Meta News - Videos, Unskippable Ads, and More Algorithm Content

    Play Episode Listen Later Jul 9, 2024 4:47


    In today's episode, we're talking about the latest updates from Meta, focusing on Facebook's shift to attract young adults, Instagram's testing of unskippable ads, and the platform's push for more algorithm-driven content.  Listen and find out more at DelosInc.com/episode350.  

    Episode 349 - Social Search

    Play Episode Listen Later Jul 2, 2024 3:49


    In today's episode we're talking about how social media platforms have become essential tools for searching and shopping, far beyond their original social interaction purpose. Listen and find out more at DelosInc.com/episode349.  

    Episode 348 - Social Selling

    Play Episode Listen Later Jun 25, 2024 3:46


    In today's episode we're talking about social selling and how it's reshaping online shopping. Listen and find out more at DelosInc.com/episode348.  

    Episode 347 - Custom GPTs Available for All - Try Ours

    Play Episode Listen Later Jun 18, 2024 3:46


    In today's episode we're talking about the latest updates to ChatGPT and how they can help your business. Listen and find out more at DelosInc.com/episode347.

    Episode 346 - Local Business Content that Gets Noticed

    Play Episode Listen Later Jun 11, 2024 3:27


    In today's episode we're talking about how to create content that gets noticed. In today's digital landscape, it's not just about having a presence online; it's about standing out and connecting with your community.  Listen and find out more at DelosInc.com/episode346.  

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