Marketing Rockers - The Video Game Marketing Podcast

00:15 - Introduction and what is currently on our minds, games, and movies. 06:00 - What we've been playing over the last 4 weeks (Resident Evil Village, Spider-Man Miles Morales, Elden Ring) 27:48 - The AAA drought: No big releases in the next 6 months! 34:00 - Apple-All-Access: Apple planning a subscription based service delivering hardware and access to all services 41:30 - Project Spartacus: Sony wanting to compete with Gamepass - what are the differences? What do we prefer? 54:50 - Microsoft and Sony considering enabling advertising in F2P games. Our expectations and concerns.  01:06:30 - Netflix losing subscribers, lowering their future outlook and introducing an ad-funded tier.  01:25:00 - How the war on Ukraine is affecting the game industry.  Twitter: https://twitter.com/MktgRockers Facebook: https://www.facebook.com/MktgRockers Your hosts: David Westerman: https://twitter.com/dwesterman10Linus Otten: https://twitter.com/LinusToGo

00:15 - Introduction and what is currently on our minds, games, and movies. 10:25 - Battlfield 2042 - EA blaming Halo Infinite for games failure! 24:50 - Possible reasons why Facebook Gaming is growing recently. 39:00 - Playstation planting trees based on a achievement in Horizon Forbidden West! 44:00 - The Hobbit Game and Movie rights are up for sale - who should buy it? 54:55 - Samsung Unpacked Event 2022 - Galaxy S22/+/Ultra announced! 01:07:30 - Google's Answer to ATT - "Google Privacy Sandbox" announced - what is our expectation? Twitter: https://twitter.com/MktgRockers Facebook: https://www.facebook.com/MktgRockers Your hosts: David Westerman: https://twitter.com/dwesterman10Linus Otten: https://twitter.com/LinusToGo

00:15 - Introduction and what is currently on our minds, games, and movies. 05:00 - The biggest gaming streaming platforms: How did Facebook Gaming become so big? Where is TikTok headed? 18:50 - Game Releases of the Year: What are we excited about?  41:00 - Main Topic: Our Marketing Predictions for 2022! 42:00 - "On-App Purchase Solution", "Shoppable Content" or "Proliferation of Content Fortresses (Eric Seufert)" - 3rd Party content retained on 1st party platform! 48:00 - Another major acquisition by major players will continue (e.g. Zynga being bought by Take-Two)! 01:01:22 - Apple will release a new marketing platform! 01:07:20 - Audio Marketing will continue to rise! 01:14:20 - Genre-Prediction: Shooters will grow significally on mobile this year! 01:21:22 - Niche Marketing - Authentic, high engagement niche audiences will be used for marketing! (e.g. #BookTok") 01:25:47 - Complete Subscriction Service including devices and all online services will become more common. (e.g. Xbox-All Access, PS-All Access, Apple-Access) Twitter: https://twitter.com/MktgRockers Facebook: https://www.facebook.com/MktgRockers Your hosts: David Westerman: https://twitter.com/dwesterman10Linus Otten: https://twitter.com/LinusToGo

00:15 - Introduction and what is currently on our minds, games, and movies. 02:00 - Game of the Year - It Takes Two, Halo Infinite, Return of the Obra Dinn, Doom Eternal 16:30 - The Witcher Prequel Series - "The Witcher Blood Origin" 21:25 - Retrospective of our Year: The Podcast, Speaking engagements on Pocket Gamer Connects, White Nights, Deconstructor of Fun and GameChanger by TikTok 29:13 - Ubisoft - NFT outrage, toxic work environment 35:25 - Xbox All Access: After praising it all year we are jumping in and will report on our experience periodically 49:45 - Retrospective on our 2021 projections: 50:00 - iOS 14 - Doomsday? AppPocalypse? How did the rollout of SKadNetwork impact our business and workflow? 57:55 - Influencer Marketing - Did it grow due to tracking loss on iOS? Collaborations? 01:02:45 - Story Formats - "They will be everywhere!" - Well, are they? 01:14:50 - On-App-Purchase Solutions - Did Facebook Cloud Streaming come through to save us from iOS 14.5++? Twitter: https://twitter.com/MktgRockers Facebook: https://www.facebook.com/MktgRockers Your hosts: David Westerman: https://twitter.com/dwesterman10Linus Otten: https://twitter.com/LinusToGo

00:15 - Introduction and what is currently on our minds, games, and movies. 06:45 - Suprise Release of Halo Infinites Multiplayer! What is the strategy behind it?  15:30 - The disappointment of Battlefield 2042. What is going wrong with the game? Linus' short review and some hope! 23:10 - Call of Duty Vanguard - Davids short review! Light on content but solid base? 29:00 - Game Awards Nominees were announced! Cyberpunk nominated?! 31:15 - Sidebar: It Takes Two - Game of the Year contender?  37:15 - Back to Game Awards. 45:40 - Facebook - suddenly breaking Android Tracking. (Situation improved) 52:50 - The Top 3 Most Influential Mobile Games. How did they influence the industry and develop over time?  Twitter: https://twitter.com/MktgRockers Facebook: https://www.facebook.com/MktgRockers Your hosts: David Westerman: https://twitter.com/dwesterman10Linus Otten: https://twitter.com/LinusToGo

00:15 - Introduction and what is currently on our minds, games, and movies. 04:20 - Ubisoft mocking players that stopped playing Far Cry 6 before finishing it. 16:30 - New OLED Switch was released and why the High Bandwith Ethernet port might be the most exciting part of it! 26:00 - Facebook is changing it's name to "META" , them focussing on the Metaverse and how this could be a response to iOS 14.5+. 34:00 - Question of the Day 1: What would be your role in a virtual world?  37:50 - Question of the Day 2: What is the spookiest piece of content you have consumed? 48:25 - Market Overivew - MSFT (Microsoft) becoming the worlds most valuable company, Consolidation in the marketing landscape. 54:22 - Topic of the Day - How would social media look like without proper ad-targeting? 01:16:00 - Future Talk: What will be the next social media breakthrough be? Will Apple create their own social media channel and will it be exclusive to Apple-Device users? Twitter: https://twitter.com/MktgRockers Facebook: https://www.facebook.com/MktgRockers Your hosts: David Westerman: https://twitter.com/dwesterman10Linus Otten: https://twitter.com/LinusToGo

00:15 - Introduction and what is currently on our minds, games, and movies. 04:00 - Apple Event September 2021 - New devices announced.  16:30 - Privacy changes coming to iOS and what this could mean for marketers! 31:50 - e-Footbal 2022, a disastrous launch disappointing it's playerbase. A failed rebranding? 41:20 - Question of the Day: What was our favorite subject in school? 52:25 - Windows Store accepting the "Epic-Store"-  and "Amazon App Store" - apps; Xbox expanding X-Box All Access to more countries 56:30 - Seasonality - How heavy will Black Friday and Christmas hit Mobile Game Marketers this year? 01:04:04 - David says, go and watch Free Guy! Also, Pratt is Mario! Twitter: https://twitter.com/MktgRockers Facebook: https://www.facebook.com/MktgRockers Your hosts: David Westerman: https://twitter.com/dwesterman10Linus Otten: https://twitter.com/LinusToGo

00:15 - Introduction and what is currently on our minds, games, and movies. 02:38 - Dad, son and an oven (click) 09:05 - Gamescom - was it really the heart of gaming? 19:00 - Considering Xbox-All-Access and the current state of "current-gen" (PS5, Series X&S) consoles 26:56 - N26 - Follow up on their personal data usage. 35:10 - Netflix Gaming - being tested in Poland.  40:20 - Apple softening regulations about additional payment solutions. 46:10 - Samsung doubling down on privacy and announcing new devices 01:12:43 - Succesful Games we never heard off!  Twitter: https://twitter.com/MktgRockers Facebook: https://www.facebook.com/MktgRockers Your hosts: David Westerman: https://twitter.com/dwesterman10Linus Otten: https://twitter.com/LinusToGo

00:15 - Introduction and what is currently on our minds, games, and movies. 03:00 - Is the "Summer Slump" already over? 07:50 - The AppPocalypse is not happening? 10:30 - Working with iOS 14.5+++ and overcoming it's obstacles. 14:40 - SplitGate becoming too popular! 22:22 - Halo Infinite Technical Preview is live! 28:40 - EA thriving on Battlefield 3 nostalgia with the Battlefield 2042 Potal Trailer! 36:07 - Should Netflix buy CDPR? What is their goal with getting into gaming? 48:08 - Are competitive games harder to grow? What are the hurdles to take for these titles? 59:00 - What are we playing right now? Twitter: https://twitter.com/MktgRockers Facebook: https://www.facebook.com/MktgRockers Your hosts: David Westerman: https://twitter.com/dwesterman10Linus Otten: https://twitter.com/LinusToGo

00:15 - Introduction and what is currently on our minds, games, and movies. 08:15 - Warzone - SBMM and Lobby Quality 16:27 - Steam Deck - what is the plan? Are the specs good enough? Who is it designed for? 37:47 - Scrubs - most watched series? Recommendation - Listen to the Fake Doctors, Real Friends podcast! 46:50 - The perfect apps to have ads, that do not! How would you feel about having ads in banking apps, travel apps, your alarm clock? How effective would they be? Twitter: https://twitter.com/MktgRockers Facebook: https://www.facebook.com/MktgRockers Your hosts: David Westerman: https://twitter.com/dwesterman10Linus Otten: https://twitter.com/LinusToGo

00:15 - Introduction and what is currently on our minds, games, and movies. 05:00 - E3, feelings about the announcements. 38:30 - Revisiting our 2021 Gaming Marketing Predictions - iOS 14, TikTok, Influencer and in-app store/cloud solutions Pocket Gamer Connects Digital #7 Slots covered by David: https://www.pgconnects.com/digital/schedule/   "Conquering TiKTok as an Advertisement Platform" Twitter: https://twitter.com/MktgRockers Facebook: https://www.facebook.com/MktgRockers Your hosts: David Westerman: https://twitter.com/dwesterman10Linus Otten: https://twitter.com/LinusToGo

00:15 - Introduction and what is currently on our minds, games, and movies. 25:40 - How to build a successful marketing team - Julian Werner Julian Werner: https://twitter.com/theliveralist Twitter: https://twitter.com/MktgRockers Facebook: https://www.facebook.com/MktgRockers Your hosts: David Westerman: https://twitter.com/dwesterman10Linus Otten: https://twitter.com/LinusToGo

00:15 - Introduction and what is currently on our minds, games, and movies. 20:40 - Why did we start our own Marketing Podcast?  45:00 - How we started producing Marketing Rockers! Twitter: https://twitter.com/MktgRockers Facebook: https://www.facebook.com/MktgRockers

00:15 - Introduction and what is currently on our minds, games, and movies. 28:37 - Current Creative Trends we've identified this month! 56:01 - How we research creative trends and get inspired! Twitter: https://twitter.com/MktgRockers Facebook: https://www.facebook.com/MktgRockers

00:15 - Introduction and what is currently on our minds, games, and movies. 25:00 - The New Partner Checklist Twitter: https://twitter.com/MktgRockers Facebook: https://www.facebook.com/MktgRockers

00:15 - Introduction and what is currently on our minds, games, and movies. 20:38 - How Viral Mainstream Content pushes App Downloads and Sales Twitter: https://twitter.com/MktgRockers Facebook: https://www.facebook.com/MktgRockers

00:15 - Introduction and what is currently on our minds, games, movies, and our new setup. 15:50 - What is Controversial Marketing? - Introduction and examples! 32:30 - Pros of Controversial Marketing 49:00 - Cons of Controversial Marketing 57:49 - Conclusions and a Check List to prepare to tackle Controversial Marketing Twitter: https://twitter.com/MktgRockers Facebook: https://www.facebook.com/MktgRockers

00:20 - Introduction and what is currently on our minds. 20:50 - 2021 Marketing Trends, Risks and Opportunities! Twitter: https://twitter.com/MktgRockers Facebook: https://www.facebook.com/MktgRockers

00:20 - Introduction and what is currently on our minds. 10:00 - What does seasonality mean for gaming advertising? 25:00 - How should you prepare for seasonal shifts? 32:00 - How was this year different?  Twitter: https://twitter.com/MktgRockers Facebook: https://www.facebook.com/MktgRockers

00:20 - Introduction and what is currently on our minds. 14:25 - What is Triple A? 16:50 - Ups and Downs using Triple A. 30:14 - How did our strategy using them change over time? 38:33 - How can Triple A be improved? Twitter: https://twitter.com/MktgRockers Facebook: https://www.facebook.com/MktgRockers

Twitter: https://twitter.com/MktgRockers Facebook: https://www.facebook.com/MktgRockers

Twitter: https://twitter.com/MktgRockers Facebook: https://www.facebook.com/MktgRockers

Twitter: https://twitter.com/MktgRockers Facebook: https://www.facebook.com/MktgRockers

Twitter: https://twitter.com/MktgRockers Facebook: https://www.facebook.com/MktgRockers