Marketplace Academy

For our final SEO expert interview, Sharetribe's Head of Content Mira spoke with Gregory Edwards, Senior SEO Manager at BlueArray, a UK-based SEO agency and consultancy. They discuss what Gregory has learned running SEO for some of the biggest marketplaces in the UK.Gregory shares fantastic advice and tips on tackling the technical challenges of marketplace SEO and how to nail your content marketing efforts in a way that's pleasing for both your audience and search engines.Episode transcript: https://www.sharetribe.com/academy/marketplace-seo/clear-user-journeys-help-seo/The complete guide to marketplace SEO: https://www.sharetribe.com/academy/marketplace-seo/ Subscribe to Marketplace Academy: https://www.sharetribe.com/academy/#subscribe Start your own marketplace at: https://www.sharetribe.com/  BlueArray: https://www.bluearray.co.uk/BlueArray Academy: https://www.bluearrayacademy.com/ Follow Gregory on Twitter: @GregoryE_seo

Sharetribe's Head of Content Mira and marketplace founder Michael Caldwell discuss what sets marketplaces apart from other websites in terms of SEO. In the late 1990s, Michael founded GigMasters (now The Bash), a platform for musicians to find paying gigs, and is currently the founder and CEO at Petworks, a marketplace for pet-related services. Michael shares what he has learned from his decades-long experience with both marketplaces and optimizing them for search engines and why it's important to bake SEO into your marketplace from the start.Episode transcript: https://www.sharetribe.com/academy/marketplace-seo/weave-seo-into-marketplace/The complete guide to marketplace SEO: https://www.sharetribe.com/academy/marketplace-seo/ Subscribe to Marketplace Academy: https://www.sharetribe.com/academy/#subscribe Start your own marketplace at: https://www.sharetribe.com/  Petworks: https://www.petworks.com/ 

In this episode of the Marketplace Academy Podcast, Sharetribe's Head of Content Mira interviews Mike van der Heijden, founder of Portal Ventures. They talk about the challenges and opportunities of marketplace SEO. Portal Ventures is an SEO agency that specializes in marketplaces. They've worked with marketplaces like Flippa, Fresha, and Luxury Escapes and invest in marketplaces through Portal Ventures Capital.Episode transcript: https://www.sharetribe.com/academy/marketplace-seo/seo-bottom-line/The complete guide to marketplace SEO: https://www.sharetribe.com/academy/marketplace-seo/ Subscribe to Marketplace Academy: https://www.sharetribe.com/academy/#subscribe Start your own marketplace at: https://www.sharetribe.com/  Portal Ventures: https://portal.ventures/SEO tools mentioned in the episode:SemrushScreaming FrogKeyword CupidSurfer SEO

In the final episode of this season, the complete guide to marketplace funding, Sharetribe CEO Juho presents three non-dilutive marketplace funding options: loans, grants, and revenue-based financing.Article available at:  Marketplace funding: How to fund your marketplace without giving up equity. Juho Makkonen, Marketplace Academy Further reading on non-dilutive funding: Aunnie Patton Power's book Adventure Finance is a comprehensive guide to non-dilutive funding options. Esme Verity offers an educational program for founders interested in alternative financing through her Considered Capital brand and The Considered Club newsletter. Sources: Understanding Venture Debt Financing. Armando A Argueta, Silicon Valley Bank What Is the Difference Between Debt and a Loan? James Chen, Investopedia Founder Toolkit

Your marketplace startup funding options aren't limited to bootstrapping or raising venture capital. Listen to our CEO Juho's best tips on an increasingly popular startup funding method: crowdfunding.Article available at:  Marketplace funding: How to crowdfund your marketplace. Juho Makkonen, Marketplace Academy Sources and further reading: Sharetribe raises EUR 1.1 million in crowdfunding. Good News from Finland Two-sided: Lessons from building Kickstarter with Charles Adler. Sharetribe Platform cooperavitism. Platform Cooperativism Consortium What are community shares? Ethex Percentage of successfully funded Kickstarter projects as of April 2022. Statista Crowdfunding Limit Increase Benefits Investors And Companies. Henry Yoshida, Forbes Cycle.land: From marketplace idea to profitability in a matter of months. Juho Makkonen, Marketplace Academy  How A 'Non-Techie' Oxford Graduate Built A Booming Online Bike-Sharing Scheme. Alison Coleman, Forbes Rinse and repeat – An interview with Daan Weddepohl. Thea Sørvig Østbye, Marketplace Academy Crowdfunding pages of campaigns mentioned: Ghost's Kickstarter campaign The Octopus Club's Crowdcube campaign Peerby's OnePlanetCrowd campaign The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.You can learn more about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace software products!

How to prepare for a VC funding round? How to choose the right investor and catch their attention? How to close the deal? This episode is Sharetribe's CEO Juho's complete guide to raising venture capital for your marketplace.Article available at:  Marketplace funding: How to bootstrap your marketplace. Juho Makkonen, Marketplace Academy Sources and further reading: A Guide to Marketplaces: Third Edition. Angela Tran, Max Webster, and Bors Wertz, Version One Ventures All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces. Bill Gurly, Above the Crowd The Marketplace Funding Napkin 2018

Are you building a marketplace to make a lucrative exit? Get rich? Change the world? Listen to Sharetribe CEO Juho's advice on if and when to bring VCs onboard.Article available at:  Marketplace funding: Why raise venture capital – and why not. Juho Makkonen, Marketplace Academy Sources and further reading: Pre-Money Valuation. Will Kenton, Investopedia VC Math. Homan Yuen, Hackernoon "Network effects are key to successful marketplaces," says James Currier. Juho Makkonen, Marketplace Academy Shooting for an IPO? Take These Steps Now Before It's Too Late. The First Round Review Pro Rata. Will Kenton, Investopedia Airbnb and the Unintended Consequences of 'Disruption'. Derek Thompson, The Atlantic Studies are increasingly clear: Uber, Lyft congest cities. Steve Leblanc, National Post Venture Deals. Brad Feld and Jason Mendelson, Whiley Toyota partners with Getaround on car-sharing, Darrell Etherington, TechCrunch Electrolux and Karma introduce a smart fridge to reduce food waste. Electrolux Group The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.You can learn more about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace software products!

In this episode, Sharetribe CEO Juho discusses an approach familiar to most early-stage marketplace founders: self-funding, or "bootstrapping".Article available at:  Marketplace funding: How to bootstrap your marketplace. Juho Makkonen, Marketplace Academy Sources and further reading: How much does it cost to build a marketplace business? Juho Makkonen, Marketplace Academy.  Your marketplace MVP – How to build a Minimum Viable Platform. Cristóbal Gracia, Marketplace Academy. Also available as an episode of this podcast! How to build your marketplace supply. Juho Makkonen, Marketplace Academy. Also available as an episode of this podcast! The top 40 + 10 marketplace investors and VC firms. Sjoerd Handgraaf, Marketplace Academy.  Real businesses. Indie.VC Do things that don't scale. Paul Graham Focus your marketplace on one city and one vertical. Juho Makkonen, Marketplace Academy  How to find the best marketplace growth strategies. Juho Makkonen, Marketplace Academy. Also available as an episode of this podcast! How to do local content marketing for marketplaces. Sjoerd Handgraaf, Marketplace Academy.  How I built a bootstrap marketplace. Mike Williams, Marketplace Academy Ramen profitable. Paul Graham How to choose the right marketplace business model. Juho Makkonen, Marketplace Academy. Also available as an episode of this podcast! AirBed & Breakfast profusely presents Obama O's and Cap'n McCains. List of software tools mentioned: Sharetribe Go: no-code marketplace software Sharetribe Flex: low-code marketplace software Instapage: landing page builder Webflow: landing page builder Typeform: form and survey builder Airtable: database management Calendly: booking and time management Zapier: automation The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.You can learn more about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace software products!

How much funding does a successful marketplace need, and what is the best funding source? This episode of Marketplace Academy by Sharetribe CEO Juho Makkonen answers these questions.Article available at: Marketplace funding: The complete guide. Juho Makkonen, Marketplace Academy Sources and further reading: Uber squeaks tiny adjusted profit in Q3 despite $2.4B net loss. Alex Wilhelm, TechCrunch A Guide to Unit Economics for Startups. Alex Kepka, Fundsquire Your marketplace MVP – How to build a Minimum Viable Platform. Cristóbal Gracia, Marketplace Academy. Also available as an episode of this podcast! How to validate your marketplace idea before building the platform. Cristóbal Gracia, Marketplace Academy. Also available as an episode of this podcast! 11 marketplace metrics you should be tracking to measure your success. Juho Makkonen, Marketplace Academy. Also available as an episode of this podcast! Focus your marketplace on one city and one vertical. Juho Makkonen, Marketplace Academy  "Network effects are key to successful marketplaces," says James Currier. Juho Makkonen, Marketplace Academy The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.You can learn more about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace software products!

The Practical Guide to building an online marketplace was written by Christóbal Gracia and Juho Makkonen. All articles are available in Marketplace Academy and as a book, Lean Marketplace. This episode concludes the guide. Stay tuned for more marketplace content!Article available at: How to turn your marketplace into a community, Christóbal GraciaSources and further reading:  PaulCamper's community-building playbook for marketplaces, Marketplace Academy  Two-sided Podcast, Sharetribe  Distribution of active Etsy buyers from 2011 to 2018, by purchase frequency, Statista  How to build trust in your marketplace, Marketplace Academy  How to find the best marketplace growth strategies, Marketplace Academy  Brian Rothenberg: Driving growth via buyer/seller overlap, Marketplace Academy  Three reasons why marketplaces fail (and how not to), Marketplace Academy  The Fascinating Psychology Behind the Yelp Elite Program, CMX  Airbnb: Belonging, Airbnb blog Etsy Embraces Mass-Manufacturing, Wired  The Power Of Online Communities, Neil Perkin  Airbnb Founder Eats His Own Dogfood, Goes 'Homeless' For Months, Tech Crunch  Brick by Brick: A free guide to building awesome communities, Sacha Greif  How Reddit Got Huge: Tons of Fake Accounts, Vice  Video: Going for Global: 5 Guerrilla Tactics When the Slick Stuff Fails, 500 Global  Video: Thumbtack's Marco Zappacosta & Requested's Sonny Mayugba share super-growth tactics, This Week in Startups  Read more about marketplaces at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com!

It is chapter fifteen of our first season, the Practical guide to building an online marketplace. The guide was originally published in Marketplace Academy and it is written by Christóbal Gracia and Juho Makkonen.Article available at: How to build trust in your marketplace, Christóbal GraciaSources and further reading:  Jessica Tiwari: Building trust in two-sided marketplaces, Marketplace Academy  How to turn your marketplace into a community, Marketplace Academy  A Guide to Marketplaces: Third Edition, Angela Tran Kingyens & Boris Wertz  Entering the Trust Age, BlaBlaCar  Video: Trust between strangers on the Web: How can we enable it?, Ouishare  Airbnb Cozies Up To Facebook To Help You Feel More At Home When Away From Home, TechCrunch  Trust Among Strangers in Internet Transactions: Empirical Analysis of eBay's Reputation System, Paul Resnick & Richard Zeckhauser  Network Effects Aren't Enough, Harvard Business Review  9 Reasons Why You Shouldn't Trust Online Reviews, Time  Building for Trust, Airbnb Tech Blog Joe Gebbia, TedTalks  How Modern Marketplaces Like Uber and Airbnb Build Trust to Achieve Liquidity, Anand Iyer  Violated: A traveler's lost faith, a difficult lesson learned, Around the World and Back Again  Starting a marketplace is hard. Scaling a marketplace is harder. Oisin Hanrahan  On Safety: A Word From Airbnb, TechCrunch Find more about building marketplaces at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com!

The Practical Guide is a series of articles about how to start your own marketplace business by Christóbal Gracia and Juho Makkonen, available in Marketplace Academy. This podcast brings you the content in audio format.Article available at: 11 marketplace metrics you should be tracking to measure your success, Juho MakkonenSources and further reading:  Ramen Profitable, Paul Graham  Growing a marketplace? How to balance sellers and buyers using customer lifetime value, cleverlayover  How to design the booking flow of your service marketplace, Marketplace Academy  Metrics For Marketplaces, Sangeet Paul Choudary  Net promoter score, Wikipedia  The One Number You Need to Grow, Harvard Business Review  The Sean Ellis Test, Johan Steenkamp  How to find product/market fit, cobloom  A Guide to Marketplaces: Third Edition, Angela Tran Kingyens & Boris Wertz  Vanity Metrics vs. Actionable Metrics, Eric Ries Analytics and tracking tools mentioned in the chapter:  Marketplace KPI Spreadsheet, by Version One Ventures  Marketplace KPI Spreadsheet by daphni  KPIs & Dashboards - MUST HAVES for Early Stage Startups, Vijay Nagappan  Keen.io  Plotly  mixpanel  UserReport  UserVoice  Qualaroo  SurveyMonkey Learn more about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com!

The Practical guide is written by Christóbal Gracia and Juho Makkonen. All articles are available in Marketplace Academy and as a book, Lean Marketplace.Article available at: How to find the best marketplace growth strategies, Juho MakkonenSources and further reading:  A Guide to Marketplaces: Third Edition, Angela Tran Kingyens & Boris Wertz  Brian Rothenberg: Driving growth via buyer/seller overlap, Marketplace Academy  How Not to Die, Paul Graham  Conquer one city at a time – An interview with Tristan Pollock, Marketplace Academy  Network Effects Aren't Enough, Harvard Business Review  Traction: How Any Startup Can Achieve Explosive Customer Growth, Gabriel Weinverg & Justin Mares  The Bullseye Framework for Getting Traction, ishanmishra.in  The 19 Channels You Can Use to Get Traction, Gabriel Weinberg  8 strategic hacks for building marketplace liquidity, William Hsu  The Beginner's Guide to SEO, Moz  How to Create a Successful E-commerce Store, Neil Patel  How to turn your marketplace into a community, Marketplace Academy  Airbnb: The Growth Story You Didn't Know, Moving from the niche to the masses, VersionOne  Starting a marketplace is hard. Scaling a marketplace is harder, Oisin Hanrahan You can learn more about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com!

It is chapter twelve of our first season, the Practical guide to building an online marketplace. The guide was originally published in Marketplace Academy and it is written by Christóbal Gracia and Juho Makkonen.Article available at: How to launch your marketplace, Christóbal GraciaSources and further reading:  How To Structure A Marketplace, TechCrunch  The concierge marketplace model, Marketplace Academy  How to promote your online marketplace with email marketing, Marketplace Academy  7 proven strategies for launching a marketplace, Aaron Epstein  Should Your Company Blog?, Jay Acunzo  The Beginner's Guide to SEO, Moz  The SEO's Guide to Content Marketing, Moz  Don't Launch, Eric Ries  Network Effects Aren't Enough, Harvard Business Review  How to Launch Your Digital Platform, Harvard Business Review  How To Get Media Coverage For Your Startup: A Complete Guide, OnStartups  The Product Hunt Handbook, Justin Jackson Video:  Going for Global: 5 Guerrilla Tactics When the Slick Stuff Fails, 500 Global Learn more about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com!

The Practical Guide to building an online marketplace is a series of articles about how to start your own marketplace business by Christóbal Gracia and Juho Makkonen, available in Marketplace Academy. This podcast brings you the content in audio format.Article available at: How to build your marketplace supply, Juho MakkonenSources and further reading: James Currier: Tactics to solve the chicken-or-egg problem, Marketplace Academy A Guide to Marketplaces, Boris Wertz & Angela Tran Kingyen  Steal Eggs: The Secret to Scaling an Online Marketplace, Jareau Wadé  Airbnb: The Growth Story You Didn't Know, GrowthHackers  How to communicate your marketplace value proposition, Marketplace Academy  How did Etsy get its first batch of independent sellers when it started?, Quora  How to onboard & grow your initial marketplace supply, Marketplace Academy  Do Things That Don't Scale, Paul Graham  Understand Supply Growth Tactics — Marketplaces, Mike Townsend Read more about marketplaces at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com!

The Practical Guide to building an online marketplace is written by Christóbal Gracia and Juho Makkonen. All articles are available in Marketplace Academy and as a book, Lean Marketplace. Article available at: How to design your marketplace transaction flow, Juho MakkonenSources and further reading:  How to choose the right marketplace business model, Marketplace Academy Marketplace payments 1: Compare payment providers, Marketplace Academy  Marketplace payments 2: What are the key features of marketplace payment solutions?, Marketplace Academy  Marketplace payments 3: Costs, integration, and more things to consider, Marketplace Academy  Fundamental Guidelines Of E-Commerce Checkout Design, Christian Holst  E-Commerce Checkout Usability, Baymard  Nine user experience lessons travel sites can learn from Airbnb, Graham Charlton  How To Guard Your Online Marketplace Against Fraudsters, Forbes  Marketplace financial crime – how to avoid the risks, Marketplace Academy  How to discourage people from going around your payment system Want to delay payments? Here's what you need to know about escrow, WePay  Global payment methods guide, Adyen The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.Learn more about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com!

It is chapter nine of our first season, the Practical guide to building an online marketplace. The guide was originally published in Marketplace Academy and it is written by Christóbal Gracia and Juho Makkonen.Article available at: The marketplace search engine: How to help your customers find what they're looking for, Juho MakkonenSources and further reading:  3 Ways to Improve an Ecommerce Search Bar, Jonathan Ellins  20 Ecommerce Site Search Best Practices and Examples, Graham Charlton  The Current State Of E-Commerce Search, Christian Holst  How to communicate your marketplace value proposition, Marketplace Academy  E-Commerce Search Field Design and Its Implications, Jamie Appleseed An E-Commerce Study: Guidelines For Better Navigation And Categories, Christian Holst  Focus your marketplace on one city and one vertical, Marketplace Academy The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.Learn more about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com!

The Practical Guide to building an online marketplace is a series of articles about how to start your own marketplace business by Christóbal Gracia and Juho Makkonen, available in Marketplace Academy. This podcast brings you the content in audio format.Article available at: How to communicate your marketplace value proposition, Christóbal GraciaSources and further reading:  How to build a Minimum Viable Platform, Marketplace Academy  Meet Europe's Newest Unicorn: BlaBlaCar Raises $200 Million At $1.6 Billion Valuation, Forbes  Could Wallapop Be Barcelona's First Billion Dollar Startup?, Barcinno The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.Learn more about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com!

It is chapter seven of our first season, the Practical guide to building an online marketplace. The guide was originally published in Marketplace Academy and it is written by Christóbal Gracia and Juho Makkonen.Article available at: Your marketplace MVP – How to build a Minimum Viable Platform, Christóbal GraciaSources and further reading:  3 reasons you shouldn't outsource your startup, and what to do instead, Joel Gascoigne  The Manual-First Startup, Vinicus Vacanti  The Concierge Minimum Viable Product Maximizes Customer Learning, Bob Cavezza  How to Create a Payment Page on Your Website, Danielle Keister  33 Bess Quotes From #RISEUP15, Cairo Scene  Email-First Startups, Ryan Hoover  Building an Online Marketplace Has Never Been Easier in 2021, Chris Lema  11 marketplace metrics you should be tracking to measure your success, Marketplace Academy  Minimum Viable Product: a guide, Eric Ries  Spotify: the unproject culture, Henrik Kniberg  Idea to Paying Customers in 7 Weeks: How We Did It, Joel Gascoigne  The Happy Startup School How to Build a Minimum Loveable Product 7 Unlikely Recommendations for Startups & Entrepreneurs The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.You can learn more about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com!

The Practical Guide to building an online marketplace is written by Christóbal Gracia and Juho Makkonen. All articles are available in Marketplace Academy and as a book, Lean Marketplace.Article available at: How to validate your marketplace idea before building the platform, Christóbal GraciaSources and further reading: What can be learned when sharing leads to failing, Pando  Spotify: the unproject culture, Henrik Kniberg  The only thing that matters, Pmarca Guide to Startups  Video: Validating Product/Market Fit, Steve Blank  How to build a Minimum Viable Platform, Marketplace Academy  Platform Design Toolkit, Boundaryless  Simone Cicero: How to design your marketplace idea, Marketplace Academy  The Lean Startup, Eric Ries  Running Lean, Ash Maurya  The Startup Bluebook: The Entrepreneur's Guide to Customer Development, Brant Cooper  Video: How to Use the Validation Board to Test Your Startup Idea, Lean Startup Machine  All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces, Bill Gurley  Video: How to Validate Your Marketplace Webinar, platformOS  Video: The Lean Approach: The Lean Method, Kauffman FoundersSchool.  The Business Model Canvas, Strategyzer Two-sided – The marketplace podcast: Talk to your users before building anything with Charles Armitage (Florence), Sharetribe The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.Learn more about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com!

The Practical Guide to building an online marketplace is a series of articles about how to start your own marketplace business by Christobal Gracia and Juho Makkonen, available in Marketplace Academy. This podcast brings you the content in audio format.Article available at: Marketplace pricing: How to define your ideal take rate, Juho MakkonenSources and further reading:  A Rake Too Far, Bill Gurley  Rake table, Bill Gurley  How eBay failed in China, Forbes  Network effect, Wikipedia  Is the Freemium Model the Future of Marketplaces? Fabrice Grinda: “Make your marketplace unit economics work”, Marketplace Academy Strategies for Two-Sided Markets, Harvard Business Review The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.Read more about marketplaces at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more!

This is the fourth chapter of our first season, the Practical guide to building an online marketplace. The guide was originally published in Marketplace Academy and it is written by Christobal Gracia and Juho Makkonen.Article available at: Managing marketplace leakage – How to discourage people from going around your payment system, Juho MakkonenSources and further reading:  How to choose the right marketplace business model, Marketplace Academy  How Two-Sided Marketplace Can Prevent Disintermediation (Platform Leakage) Why Homejoy Failed … And The Future Of The On-Demand Economy, TechCrunch  Jessica Tiwari: Building trust in two-sided marketplaces, Marketplace Academy  Want to delay payments? Here's what you need to know about escrow, WePay Platform cooperativism The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.You can learn more about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com!

The Practical Guide to building an online marketplace is written by Christobal Gracia and Juho Makkonen. All articles are available in Marketplace Academy and as a book, Lean Marketplace. Article available at: How to choose the right marketplace business model by Juho MakkonenSources and further reading: How to discourage people from goin around your payment system, Marketplace Academy How to set pricing in your marketplace, Marketplace Academy James Currier: Tactics to solve the chicken-or-egg problem, Marketplace Academy The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.Find more content about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com!

The Practical Guide is a series of articles about how to start your own marketplace business by Christobal Gracia and Juho Makkonen, available in Marketplace Academy. This podcast brings you the content in audio format.Article available at: What you need to know before starting your marketplace business, Christóbal GraciaSources and further reading: Startup Playbook, Sam Altman Sharing is the New Buying, Winning in the Collaborative Economy, Jeremiah Owyang Trusted online communities: Signs of a brighter future, Chronos & BlaBlaCar How to disrupt Craigslist, Sangeet Paul Choudary Marketplace directories: Sharemrkt directory honeycomb 2.0 consumo colaborativo Learn about a great example of looking for fragmented markets in this video about how the EatWith team set out to disrupt the food industry.The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.You can learn more about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com!

This is chapter one of our first season, the Practical guide to building an online marketplace. The guide was originally published in Marketplace Academy and is written by Christóbal Gracia and Juho Makkonen.Article available at: What you need to know before starting your marketplace business, Christóbal GraciaSources and further reading: Video: How design thinking transformed Airbnb from failing startup to billion-dollar business, First Round Capital Airbnb CEO Brian Chesky on Building a Company and Starting a 'Sharing' Revolution, The Atlantic Collaborative Economy Funding Spreadsheet The Sharing Economy, Consumer Intelligence Series, PwC How to build a Minimum Viable Platform, Marketplace Academy The Manual First Startup, Vinicus Vacanti An Interview with Airbnb's Christopher Lukezic, Shareable The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.Learn more about building a marketplace at Marketplace Academy.Looking to build a marketplace? Visit www.sharetribe.com to start building!

Do you have a great marketplace idea but don't know where to start? Are you inspired by the sharing economy? Do you want to learn about all things marketplace?If yes, this podcast is for you. It walks you through what you need to know as a marketplace founder, from starting your business to funding strategies and platform design. It is the second home of Sharetribe's Marketplace Academy, your go-to source for practical marketplace guides, success stories, and news from the industry. Our first season is a practical guide to building a marketplace. Sharetribe builds marketplace software and creates marketplace content to help founders create, run, and grow their online marketplace platforms.