The Brand Insider

How do you take a single ingredient and turn it into a global lifestyle brand? And how do you balance an aspirational message while still being accessible to the mainstream?In this week's Brand Insider, Erin Everhart goes 1:1 with Bruno Cardinali, Global CMO for Oakberry, to see what's all the buzz about this little berry.

Behind Dr Pepper's Fansville Gameplan with Ben SylvanNo brand collaboration is as synonymous with college football as Dr Pepper, and that's by no mistake. Now in its eight season, the leaders behind Fansville's effervescent brand story are running all new plays.In this episode of Brand Insider, Kate Terhune goes 1:1 with Ben Sylvan, SVP of Connected Media at Keurig Dr Pepper, to unpack how he's retooling a modern CPG media engine around one interconnected strategy.Fresh from The Trade Desk, Ben walks through why KDP moved from a “Chipotle assembly line” of channel owners to a true PESO formation—one integrated lead tackles everything from the biggest screen to the IRL interaction at point of sale. He talks team structures that empower success and measurement playbooks that allow for real time refinements.Ben's north star is simple: growth. The gameplan? Precision, personalization, and partnerships—from Jerry Jones in an “away game” cameo to RC Cola's legacy with the Chicago Bears. If you're building connected media for outcomes—not org charts—this conversation is your playbook.

This week, Erin Everhart sits down with David McKillips, CEO at CEC Entertainment.

This week, Kate Terhune sits down with Preston Rutherford, Co-Founder, Chubbies.When Preston Rutherford reframed Chubbies as performance instead of just brand, growth exploded. He started tracking signals like branded search and direct traffic, and focused on building what he calls a resilient baseline—revenue that rolls in whether your ads are on...or not.This week, Preston joins Kate Terhune to unpack his brand-as-performance philosophy, why every marketer should speak CFO, and how changing your comp plan (yes, really) can lead to better business decisions, stronger teams, and long-term equity growth.The takes? Slightly steamy. The advice? Downright actionable. Don't miss it.

This week, Erin Everhart sits down with Rene Federico, Head of Marketing - US at Primark.

This week, Doug Parks sits down with Dolores Assalini, Head of AXE US at Unilever.

This week, Doug Parks sits down with Alon Rivel, Chief Marketing Officer at Feast & Fettle.

This week Erin chats with the Head of Brand PR at SHEIN, Lisa Zlotnick.

This week Steve chats with the Chief Marketing Officer at Generac, Amanda Teder.

This week Steve Smith chats with Paul Weingard, Schylling's President & CEO.

This week Doug Parks chats with Vicki Poulos, Head of Luxury & Lifestyle Brands at IHG Hotels & Resorts

This week Doug Parks chats with the CMO of Nutrabolt, Robert Zajac.

This week Steve Smith chats with Brian Cox, NA VP of Marketing at Dewars.

Tune in to this week's episode with the Senior Director Brand Marketing of Tito's Handmade Vodka, Allie Wester.

This week Steve Smith chats with Sarah McLaren, Unilever's Head of Body Cleansing Marketing Performance & Operations US - Dove Men+Care.

This week Erin Everhart chats with the Chief Experience Officer of Cava, Andy Rebhun.

Tune in to this week's episode with the Senior Director, DTC Ecommerce of Stanley 1913, Anthony Potgieter.

This week Steve Smith chats with the President of FiiZ Drinks, Scott Ball.

This week Steve chats with the CEO of Fogo de Chão, Barry McGowan.

This week Erin chats with the Chief Media Officer of Liquid Death, Benoit Vatere.

Tune in to this week's episode with the Chief Strategy and Marketing Officer Chief Strategy and Marketing Officer of Jaci Volles.

Tune in to this week's episode with the Co-Founders of Gem Studio, Matt and Lauren James.

This week Steve chats with the SVP of Brand & Comms of Barry's, Vicky Land.

Tune in to this week's episode with the VP of Marketing and Communications at Whataburger, Donna Tuttle.

This week Steve chats with the CEO of Playboy, Ben Kohn.

Tune in to this week's episode with Missy Maio, VP of Marketing, Gong Cha.

Tune in to this week's episode with Hasbro's Jennifer Burch, Sr. Director, Global Brand Media and Kristina Fields, Sr. Director, Global Media & Operations.

Tune in to this week's episode with the VP of Marketing, Robeks, Mitch Baker.

This week Erin Everhart chats with the CBO of Tailored Brands, Matt Repicky.

Tune in to this week's episode with the Chief Growth Officer at Batch & Box, Erin Levzow.

This week Steve Smith chats with David Hixon, the Executive Director - Head of Product & Lifecycle Marketing of Ally.

Tune in to this week's episode with Joseph Turow, the Robert Lewis Shayon Professor of Media Systems and Industries at the Annenberg School for Communication, University of Pennsylvania.

Tune in to this week's episode with the Chief Marketing Officer at Potbelly Sandwich Works, David Daniels.

Tune in to this week's episode with the Senior Vice President U.S. Marketing | Global Head of Media & Digital, Mattel, Jason Horowitz.

This week Steve chats with the Vice President of Marketing at LesserEvil Healthy Brands, Caitlin Mack.

This week Erin Everhart chats with the CMO of True Religion, Kristen D'Arcy.

Tune in to this week's episode with the Senior Manager of Global Advertising & Social Media Strategy at United Airlines, Athena Nestoras.

Tune in to today's episode with the Senior Director of Growth and Media of Oura, Meghan Reynolds.

This week Erin Everhart chats with the Chief Brand Officer of Jamba, Nathan Louer.

Tune in to this week's episode with the Manager, Brand Voice & CRM Strategy, Adore Me, Laylah Funk.

This week Steve chats with the VP, Media and Digital, Diageo, Jason Acker.

This week, Steve Smith sits down with Michael Crooks, VP, Marketing of Solaray.