The Brand Insider

My toxic trait is that I do not replace things on any sort of schedule. Cars, phones, sunscreen past its expiration date. I live and die by frugality's motto: “If it's not broke, don't fix it.” This is not my husband's motto. He is routine, schedule, and order though and through. He changes air filters every three months and knows when to change the batteries in our smoke detector before it starts beeping. Bless him for carrying the load of that quiet, recurring maintenance that keeps things running. I just don't have that gene.Most of the time, these opposites complement each other, but last year it came to head when he said it was time to buy a new mattress. Our thirty-year-old mattress, I should add. Calm down, we've cleaned it; I'm not a monster. Still, it wasn't broken. It was doing the job. We were sleeping. Case closed.My husband did not agree, and over the course of many months, it caused more arguments and more headaches —something that might have been caused by the mattress in question — than I care to admit.In the end, we bought a new mattress, one with all the latest gizmos and gadgets. Turns out, mattresses have come a long way in thirty years. Our next guest knows that first hand.He's the CMO behind some of the most recognizable names in the industry. He knows that comfort is personal, sleep is a necessity, and that trust is earned over decades, not quarters. He's modernizing a portfolio of legacy brands during a time when shopping, discovery and intent looks drastically different than it did thirty years ago.Tim Oakhill, CMO at Serta Simmons, told us all about it.

I went to college at University of Florida from 2005 to 2009, which was one of the single greatest eras in the history of college athletics. Tim Tebow. Urban Meyer. Billy Donovan. Two football national championships. Two basketball national championships. We were insufferable – we had every right to be – and we took our celebrations very seriously. We stormed University Avenue. We painted ourselves orange and blue. We coined the phrase Tequila Touchdown, so we had every excuse to raise a glass with every Gator score. (And there were a lot of them back then.)Still, we were broke college students, so this tequila wasn't exactly top brass. It was the kind of tequila that came with a worm and warning label, the kind you'd shoot fast, not the kind you sipped and savored. It didn't matter. It wasn't about what was in the glass. It was about the moment the glass got raised.That instinct, that tequila belongs in the biggest, loudest, most euphoric moments, is exactly the territory this week's guest lives in. Don Julio 1942 has spent years showing up organically in the moments that matter most in sports: that moment the confetti drops. Super Bowl locker rooms, NBA championships, and this year, they went global, building a full campaign around the World Cup. They partnered with Thierry Henry to bring the campaign to life. There was a gold-plated bottle modeled after the trophy itself. There was a luxury megayacht takeover in Chelsea Piers.How do you build a celebration brand with intention instead of just chasing the next big game? How do you turn a sponsorship into a cultural moment people want to be part of? And once the confetti settles, how do you stay top of mind?We sat down with Julian Garcia, VP of Marketing for Don Julio at Diageo, to find out.

My parents were strong believers in after-school jobs. If I wanted something, I was expected to earn it myself, not ask for it. I cleaned a fabric store, I scooped ice cream at Bruster's, but my favorite job was working at American Eagle. Shout out to Store 885 at North Point Mall. Sure, the $10 per hour was great, but what does a 16-year-old girl like more than money? Clothes. And the 40% employee discount paid dividends to me when I was in high school. So, for two years I paid my dues to the retail gods in sacrifice to fashion. I folded (and refolded) graphic Ts. I worked overnight on floor sets, swapping out inventory when the season changed. I clocked in at 4 a.m. on Black Friday back when people still lined up outside malls. To this day, I still fold my jeans the American Eagle way.After I graduated, I left for college at University of Florida, but that first summer home I went right back to American Eagle. Sure, I needed some cash, but more importantly, I needed that 40% employee discount for my Rush outfits the following August.When I Rushed, RushTok wasn't a thing. Hell, this was before TikTok and Instagram were a thing and when Facebook was still limited to .EDU email addresses. Our Rush dance routines looked like bad backup dancers in a Mandy Moore music video.RushTok, from where I sit now, is a genuinely terrifying place for a millennial. I do not recommend this for the faint of heart. For American Eagle, showing up for Rush isn't foreign territory. They belong there. They're running sorority house takeovers, content studios and DIY denim drops, treating RushTok not as a moment to capitalize on but an economy to build.How do you take a viral, fast-moving moment like Rush and turn it into something durable? What does the creator economy unlock that a traditional media buy never could? And when dozens of brands are chasing the same audience, how do you make sure yours sticks out?We sat down with CMO Craig Brommers to find out.

I'm Southern through and through, which means I take my comfort food seriously. Fried chicken. Cornbread. Sweet tea.  A simple mayo and tomato. And of course, mac and cheese.When I was a kid, homemade mac and cheese wasn't always an option, so I found my way to the boxed variety. You know the one: blue box, orange cheese, one flavor. It was my go-to when I was on my own for dinner when my culinary skills consisted of boiling water and not burning the house down.My palate's grown up since then, and I'm pretty good in the kitchen, so most of the time, I make my own mac and cheese, but every once in a while, the old craving creeps back in. I need a specific nostalgia that only a powdered cheese packet can trigger. And when it does, what's in my cabinet these days isn't the mac and cheese of yore. It's Twist My Parm. It's Shella Good. It's Here Comes Truffle.When Goodles decided it was time to disrupt this Southern staple, they didn't just update the box. They leaned in, hard. They called out the category for coasting on nostalgia instead of earning it. They realized they can't out-spend the competition, so they wanted to out-weird, out-good and out-community them, turning these little acts of good into cultural moments.How do you convince consumers that a decades-old category needs disruption? How do you build a brand that wins over a four-year-old and her mom in the same bite? And what does it actually take to out-good instead of outspend? We chatted with Executive Creative Director, Dan Chodrow, to find out.

In December 2014, I matched with a guy on Hinge that I had 19 mutual friends with. Back then, Hinge was built on matching you off of your Facebook network. They only matched you with friends of friends, so there was some built-in reassurance that whoever you were meeting wasn't a total stranger.We got drinks, and we had a great time. We kissed, said our goodbyes, and went on our way. We tried to meet up again, but our schedules never lined up. There was an entire saga when he accused me of faking watching my friend's 5-year-old to avoid seeing him, which for the record, I was not doing. A couple of weeks went by, and we just stopped trying. Four months later, on a total whim, I texted him to see if that dinner offer still stood. Shockingly, he said yes. (Turns out we'd both still been seeing other people the night we met, so maybe some space is all you need.)I married that guy in 2019. We had our daughter in 2021. We laugh at it now, looking back, but if I'm being honest, somewhere in the middle of the silence, the vetting and the wrongful babysitting accusation, I was pretty skeptical it would go anywhere.That's the emotional territory Hinge is leaning into with its new campaign, "I Can't Believe We Met on Hinge." It's not the tidy, love-at-first-sight version of the story. It's the version where you're tired from dating, you're half-convinced to delete the app, but still, somehow, hold onto hope. It's real couples, real footage, real names. It's the truth of what dating actually feels like when it finally works out.In this week's Brand Insider 1:1, we sat down with CMO Tamika Young to hear more.

People don't like talking about their finances. I've been with my husband for 11 years, and I still give him the side-eye when he asks how much is in my savings account.For many people, it's uncomfortable talking about money because they don't know what they're doing. They were never taught how to manage their finances, the difference between saving and investing, Roth IRAs and 401(k)s, good debt and bad debt.I'm lucky to not be in that camp. My parents are annoyingly good with their money. Like retire-at-48 good with money. And outside of graduating college debt free, the best gift they've ever given me is financial literacy and financial freedom.Why wasn't this taught in school? How could we have graduated high school with zero idea how to read a credit report, file taxes, or know what APR actually means? Isn't managing your own finances the home economics course we all needed?It's a gap everyone feels. In fact, a recent study found that 67% of Americans are more afraid of running out of money than they are of dying. It's not that people don't care about finances; people have real anxiety about it, and while there's more information available, somehow there's less confidence in what to actually do with it.That's not an information problem, that's a trust problem, and it's exactly the space our next guest is playing in. For years, Credit Karma has been known for one very specific thing: free credit scores. But a credit score doesn't tell you what to do next. How do you turn a number into guidance and guidance into a relationship people actually trust?In this week's Brand Insider 1:1, we sat down with CMO Natasha Madan to find out.

I honed my marketing chops at The Home Depot. I spent six years of my life in an orange apron. Six years reflighting media, plussing up paid search, and trying to predict the exact week spring will arrive so we can flip end caps from snow blowers to mulch. If you've ever worked retail, you know brand loyalty doesn't end when you clock out for the last time. Brand loyalty like that is tattooed on you.So the fact that I'm sitting here, having a perfectly civilized conversation with today's guest, is honestly a small miracle. He's Lowe's. He's my sworn enemy. He's the vest to my apron. The blue to my orange. And even though I've been out of the home improvement game for six years, I still feel like I'm going to get caught when I walk into that big blue box store. Old habits die hard.But here's the thing about rivalries: The good ones make you pay attention to the other side. And I have to hand it to Lowe's: what they're building right now, especially in AI, deserves respect. Everyone is talking about AI. Every panel, every keynote, and every LinkedIn post has a suspiciously confident hot take. We're exhausted by it, but we can't stop talking about it because there's just so much still unfolding, too many new use cases showing up every single week. And I hate to break it to you, but if you're still only using AI to make your mean email sound nice, you're behind. Big time.The real conversation isn't about whether to use AI. It's about how to get started. Are no legacy systems weighing you down? Do you have decades of process and infrastructure you can't just rip out and rebuild overnight? Or are you somewhere in the middle?How do you align strategy, product and partnerships while bringing a legacy organization along for the ride? We sat down with Lowe's Senior Director of AI, Sravan Vadigepalli to find out.

There is something truly therapeutic about sweating it out, but my fellow yogis out there know that after a couple of big sweats, those leggings are never quite the same. No amount of laundry detergent can restore them. Which is exactly why I have two separate legging categories in my closet – yoga leggings and lounge leggings – and never the twain shall cross.I can't subject my lounge leggings to the torture I put my yoga leggings through, and I can't depend on my yoga leggings to be as comfortable as my lounge leggings. Lounge leggings matter more than you think. After 3 years of working from home, I genuinely don't know if I could go back to wearing real pants. I'll forever be business on top, casual on the bottom.In my 15 years of doing yoga, I've tried a lot of leggings. I was never loyal to one brand because it's a hard balance to find: the performance I need when I'm putting in the work, the comfort I want when I'm laying on the couch, and the flexibility I need chasing my four-year-old around the playground. Can one athleisure brand actually do it all?Beyond Yoga is trying to do just that. The brand has taken its 20-year foundation and pushed it somewhere new: a modernized platform, IRL activations, and a full expansion into outerwear, lifestyle and dresses. It's a brand betting that progress over perfection and community-led product decisions can stretch a beloved name without breaking what made people love it in the first place.In this week's Brand Insider 1:1, we sat down with CMO Katie Babineau to find out how they're doing it.

The World Cup Finals are this Sunday in New York.The 5-week saga that has taken over North America is coming to end this Sunday. There's been something genuinely electric about watching this tournament unfold. Entire neighborhoods turn out in jerseys, half-a-dozen languages are heard at any given restaurant, and strangers hug over penalty kicks. It's been a real reminder of what a shared obsession can do to a city. This summer, New York has opened her arms to millions of people who'd never set foot in it before. It's one thing to host a World Cup; it's another to make eight million people and a few million strangers feel like they all belong to the same city, if only for a summer.No one has had a closer seat to that balancing act than my guest today. We sat down with Nancy Mammana, CMO at New York City Tourism + Conventions to hear how they pulled it off.

Some drinks are symbols of celebration and reflection, handed down from one generation to another. Drinks when someone decides you are worth the good stuff.The Macallan has built an entire campaign around. It started with a social listening insight: People are often introduced to The Macallan by someone older — a parent, an uncle, a mentor — to mark an occasion, like a first house, a birthday, or a difficult life decision. A moment that deserved something more than whatever was in the cabinet.Rather than manufacture that story, they found someone living it: James Marsden and his son, Jack, a real generational handoff. At a moment when the alcohol category is navigating genuine headwinds and every brand is trying to figure out how to talk to a generation that's drinking more intentionally and spending more carefully, The Macallan made a bet on something timeless. The most powerful marketing isn't a campaign; it's a memory someone didn't know they were making. We sat down with Valerie Marks, Marketing Director for The Macallan at Edrington to hear how they did it.

Volition America is a patriotic lifestyle brand built around a simple, stubborn belief that the American flag is a symbol of passion and pride, not politics. They're building brand partnerships across categories and providing scholarships to children of fallen soldiers and first responders. They believe “patriot” doesn't belong to one party, and it doesn't mean you agree with every decision being made. With America's 250th birthday one week away, there is no better moment to ask: What does it mean to build a purpose-driven brand in a country this divided? Can you actually be patriotic without being political? We sat down with CEO John Sapiente to hear all about it.This episode is supported by ⁠Wunderkind Ads⁠.

Prime Day starts Tuesday, and Chamberlain Group is using it as the first real commercialization moment for a repositioned brand, a new product story, and a marketing organization that has completely rebuilt how it connects creative to conversion. We sat down with CMO Elina Vives to hear how.This episode is supported by ⁠Wunderkind Ads⁠.

Sports fans are another level of loyalty, and smart brands are figuring out how to show up authentically in that space. Lowe's is doing just that with the NFL and Lionel Messi. We sat down with Gerardo Soto, VP of Media and Sports Marketing, to hear how.This episode is supported by ⁠Wunderkind Ads⁠.

Everyone has a Nordstrom story. Stories about the shoes they wore down the aisle, the suit that started a career, the tomato soup that turned a hard day around. To celebrate its 125th anniversary this year, Nordstrom is putting those stories on screen.Their “Based on a True Story” campaign is the opposite of every three-second scroll-stopper we've been told marketing has to be right now. It's long-form. It's emotional. It's a child narrator that perfectly captures that wide-eyed sense of discovery.  We sat down with Olivia Kim, SVP of Brand and Creative to hear how they pulled it off.This episode is supported by ⁠Wunderkind Ads⁠. 

In the last couple of years, the casual dining industry has decided the goal was to get you in and out as fast as possible. Or better yet, they're skipping the “in” part entirely. Third-party delivery. Curbside pickup. Drive-thrus of the future.And after 70 years, a few ownership changes, and a pandemic that forced the entire industry off-premise, Shakey's Pizza Parlor is doing something genuinely countercultural: They're inviting people back in.This episode is supported by ⁠Wunderkind Ads⁠. 

Godiva turns 100 this year, and they're celebrating their centennial leaning into the Treat Yourself mentality with small indulgences, celebrating the moments that don't have a bow on them but probably should. We sat down with CMO Ahad Afridi to hear how they're honoring a century of history without becoming a nostalgic act, balancing premium with accessibility for all.This episode is supported by ⁠Wunderkind Ads⁠.

The Dallas Cowboys aren't just a sports team; they are a global entertainment brand that happens to play football on Sundays. Love them or hate them, you can't argue with the brand. The star. The cheerleaders. The stadium. The cultural footprint that extends from Texas to Tokyo. This week, we sat down with Senior Director of Brand Marketing Rob Sender to talk about growing an already passionate fanbase, leveraging all your assets, and getting people excited even when the product isn't having a good year.This episode is supported by ⁠Wunderkind Ads⁠. 

You probably know Land O'Lakes as butter. What you might not know is that they're a member-owned co-op rooted in the farmers and agricultural communities that make up rural America. And they decided to do something about that gap. They built the Modern Rural Collective, a long-term initiative to change how rural America is seen, depicted and understood in today's media.This episode is supported by ⁠Wunderkind Ads⁠. 

Kellogg has decided 2026 is the Year of Fiber, and they kicked it off with a Super Bowl spot featuring William Shatner in what might be one of the more delightfully unexpected casting decisions in recent advertising history. This week, we sat down with Doug VandeVelde, Chief Growth Officer at Kellogg, to hear how they're making this macro sexy, how to reframe a misunderstood category, and how to carry Super Bowl momentum all year long.This episode is supported by Wunderkind Ads.

Southwest is working at the intersection of AI and marketing, work that goes way beyond content generation and AI hype cycles. In this week's Brand Insider 1:1, we sat down with Nicola Smith, Southwest's Senior AI Advisor, to talk about how to build an AI strategy that doesn't answer “What can AI do?” but “What should AI do?” This episode is supported by ⁠Wunderkind Ads⁠.

For many marketers and creatives, a Super Bowl spot is a career-defining moment.It's not just the cultural fanfare and celebration around the ads—for any business, it's a tremendous opportunity with an estimated 125.6 million viewers tuning in.But that exposure comes at great cost and risk. The average 30 second spot in the 2026 game sold for around $8M. How should brands best make use every precious second? What will be the creative hook that cuts through and leaves a lasting impression? What products, benefits, or promotion will be featured?This week's guest is no stranger to the bright lights. Squarespace has starred in 12 consecutive Super Bowls—a monumental feat of creativity and brand strategy, let alone stamina to consistently deliver breakthrough moments year after year.From aliens over cityscapes to a reprisal of Dolly Parton's 9 to 5, their storytelling and ability to deftly tap into cultural moments and celebrities is all but unmatched. Their 2026 spot, a dramatic and gothic vision featuring Emma Stone, is no exception.This week we sat down with Nate Skinner, Senior Director of Global Brand at Squarespace, to find out how the spot came to life and the strategy underpinning the brand's latest entry into Super Bowl advertising lore.This episode is supported by ⁠Wunderkind Ads⁠.

Chili's has become one of the most interesting brands on social media. They've turned menu items into viral moments. They've built a community that's more passionate about queso than skincare. And they've done it by treating social not as a marketing channel, but as culture. We sat down with Director of Social Media Luz Bickert to hear exactly how their creator playbook works. This episode is supported by Wunderkind Ads.

The television is the hearth of the modern home. Across sporting events, premiers and finales, and late-night binges, the TV has become an emotional fixture and a source for cherished memories. But for the past couple decades, TVs have hyper-focused on their specs. Entire techy YouTube channels exist around reviewing every pixel, chip, and glare-free coating.For a while, that made sense. TVs have evolved tremendously since the early 90s in bold, discernible ways that begged to be captured, quantified, and ranked against each other.In today's market, however, almost every picture in a retailer's TV aisle looks impressive. How will brands differentiate?This week we sat down with Cole Moir, Vice President of Brand & Digital Marketing at TCL Electronics to find out how the brand is evolving to compete in the saturated TV market by reevaluating their message, their creative, and Go-To-Market approach.

A good mattress is a game changer. Agreat mattress is a lifesaver.The process of shopping for that perfect mattress, however, is not always a dream.The industry is saturated with brands, many of them well-established household names, and it increasingly feels likeyou need a doctorate in engineering to understand the vernacular that surrounds every layer of a mattress.Much like TVs, which obsess over nits and the latest quantum processors, or appliances with turbo settings and smartcapabilities, mattress brands have long competed on their scientific innovations and futuristic materials.But is that approach still what resonates with customers?This week we sat down with Amber Minson, CMO at Sleep Number to understand how the storied brand is reimagingitself for a new era that puts the customer benefit at the center with a new messaging architecture, a new product portfolio, and new athlete partnerships.

Taylor Morrison is one of the largest homebuilders in the country, and they're asking one simple question. Why can't a homebuilder behave like a modern, direct-to-consumer brand? Their newest brand platform, Homes Built For Real Life, doesn't sell the Instagram version of your home. It gives you permission to sit in the mess. To embrace the chaos. To stop performing perfection and start living in your space as it is.What does it take to redefine marketing for an entire category? To shift from square footage to emotional resonance? To prove that a homebuilder can be a brand? In this week's 1:1, we sat down with CMO Stephanie McCarty to talk about just that.

How do you modernize first-party data when the foundation was never built for it? How do you turn a loyalty program from a promotional lever into a growth unlock? This week, Erin Everhart sits down with CMO Leana Less to hear how she's proving marketing is an investment, not an expense.

Dutch Bros Reminds Us to Listen and LoveDutch Bros has tapped into Gen Z culture and tastes across their menu, marketing partnerships, and creative. This week, Doug Parks sits down with Debbie Beisswanger, SVP of Brand Marketing at Dutch Bros to discuss.

Marketing's throwback era blurs innovation and nostalgia. Volkswagen revived its iconic voice during the Super Bowl; we explore the strategy and insights from CMO Rachael Zaluzec on when heritage drives relevance for new audiences today.

As emotional storytelling reshapes marketing, even legacy jewelers must evolve. Helzberg, a 109-year-old brand rooted in promotions, is shifting from price to purpose, embracing craftsmanship, legacy, and timeless connection. This week, Erin Everhart sits down with Vice President of Brand Marketing Jeanette Carter.

This week, Erin Everhart sits with down with CMO Joe McCambley to talk about what it really looks like to place a bet on the Olympics and why owning a moment can more powerful than just buying media around it.

Health and wellness marketing is louder—and more crowded—than ever. But what actually cuts through the noise?In this episode of Brand Insider, Kate Terhune goes 1:1 with Catherine Balsam-Schwaber, CEO of sōlaria biō, to delve into the science of building trust, credibility, and demand in one of today's most competitive categories: women's health. The conversation explores how insight-led marketing, drug-level clinical rigor, and AI-powered precision can redefine how brands like Bondia show up—without relying on hype and fluff.From menopause education to bone health and longevity, this episode focuses on the marketing mechanics behind real innovation—how brands can move beyond influencer overload, differentiate with proof, and meet consumers at the moments that truly matter.If you're a marketer navigating regulated categories, emerging health trends, or AI-enabled innovation, this episode offers a clear-eyed look at what works—and why.

Step Into the Blue: How Bombay Sapphire Is Reframing Gin for Right NowLegacy brands don't stay relevant by standing still—and Bombay Sapphire is proof. On this  episode of Brand Insider, host Kate Terhune sat down with Natasha Curtin, Global VP of Bombay Sapphire, to unpack the brand's latest platform, Step Into the Blue.The campaign taps into what consumers want right now: moments of pause, presence, and escape. Anchored by the brand's iconic blue bottle, Step Into the Blue reframes gin as an invitation to slow down—not just something to sip, but something to experience.That thinking carries through to how the brand shows up in the world, from immersive activations to culture-forward partnerships like the E1 World Championship, the first all-electric powerboat racing series. This brand isn't pushing marketing out simply to be seen—it's about upholding standards of taste and style.Tune in to hear firsthand how Bombay Sapphire is proving that legacy status doesn't preclude brands from playing in culturally relevant spaces.

This week, Erin Everhart sits down with CMO Neil Frauenglass to hear how Visit Philadelphia is doubling down on diversity marketing.

This week Erin Everhart sits down with Tim Sumter, Senior Pre-Owned Marketing Specialist at BMW, to talk about how they are making the aspirational attainable, protecting the core brand positioning, and finding the right celebrity partner to bring it all to life.

This week Doug Parks sits down with Mikey Sadowski, Vice President of Global Communications at Intrepid Travel, to talk about the launch of their new condensed travel offering, Short Breaks, and how he's navigating the complexities of bridging a global brand into regional markets.

What's the secret to making legacy new again, reaching new demographics but not alienating the consumers who made you a brand in the first place? Erin Everhart sits down with Creative Director Tina Blake to see what this moment is all about.

This week we sit down with CMO Navin Sharma to talk about how he's making smart bets on increasingly digital channel mixes and guiding his team to shift their mindset around speed, agility, and performance.

Mili Laddha, Senior Director of Marketing for Chips Ahoy! at Mondelez, joins us to share how the team found the sweet spot between nostalgia and now and why making legacy feel fresh just might be the ultimate superpower.

It's one thing to tell a great story.It's another to build and sustain an entire brand universe around it.What began with Elf on the Shelf has evolved into a fully realized Santaverse that spans books, TV, games,music, and more.Now, Christa Pitts and Chanda Bell, co-founders and co-CEOs of The Lumistella Company, are writing the next chapterwith their first YA novel, The Rise of Nicholas the Noble, reengaging fans who grew up with the magic but are aging out.This week, we sat down with Christa and Chanda to talk about worldbuilding, fandom, and how storytelling and brand building can become one and the same.

Saks Global CMO talks strategy, psychographics, and team synergy A new standard has been set in luxury retail – and brand identity is leading the charge. Saks Global CMO Kristin Maa goes 1:1 with Kate Terhune to take us behind the scenes of their newly unified house of brands—Saks Fifth Avenue, Neiman Marcus, and Bergdorf Goodman—and dives deep into how each one is championing its own brand identity, right in time for the holidays.The TL;DR? Psychographics beat demographics, exclusivity and experience are the new notes of luxury, and the classics are back to take center stage this holiday season. 

This week, Doug Parks sits down with Matt Heizman to talk about the role of education in driving category awareness and how emerging technologies across AR and smart homes are improving access fire safety.

Ryan Sullivan isn't your typical CMO. A computer science major turned marketing leader, he's built one of the most data-literate—and creatively fearless—teams in healthcare. In this conversation, Ryan sits down with Kate Terhune to unpack how GoodRx is redefining what performance marketing looks like in a post-dashboard world. From econometric modeling to cinematic storytelling in the Savings Wrangler campaign, Ryan reveals how to lead with both heart and data—and why “the art of the science” might just be the future of marketing leadership.