The Creative Influencer

Episode Two of Season Nine. We interview Mark Laita. Mark is the creator and host of the Soft White Underbelly YouTube channel. Prior to starting the channel, he was a successful advertising photographer for over 40 years. Mark has a fascination with people living alternative lifestyles and decided to start interviewing and documenting their stories, which has led to the creation of his highly popular YouTube channel, which has 6 million subscribers. Mark has conducted nearly 9,000 interviews over the past 6 years, and has a unique ability to get people to open up and share deeply personal stories, even about topics like murder and addiction. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode One of Season Nine. Jon continues our in-depth discussion of influencer agreements and brand deals, discussing Content Submission & Review. This step is where you submit your deliverables to the brand for approval before the campaign goes live. It's essentially a quality check to make sure your content aligns with the brand's vision, meets legal and creative guidelines, and delivers the right message. It is also often outlined in the Influencer Brand Agreement—specifically the exact steps and the number of rounds for revisions. We will continue to take a deep dive into each section of an influencer agreement in the minisodes to come in this special series. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode One of Season Nine. We interview Sloane Price. Sloane is a TikTok influencer with over 1,900,000 followers. She is also the youngest guest we have had on the podcast to date! Sloane shares how she uses AI to assist content creation, her strategic approach to building a successful TikTok channel, and her investment in other young influencers and their businesses. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

We are excited to announce the launch of Season Nine of The Creative Influencer podcast. We have a host of great interviews lined up, which—as always—will be packed with topical advice and timely wisdom from Creators and Influencers, across a wide swath of the industry. We also continue our special Influencer Agreements Series. In each minisode in the series we take a deep dive into the sections of influencer agreements and brand deals. Stay tuned, this will be fun!

Minisode Five of Season Eight. In this minisode, Jon discusses what to do when cyber trolls attack your online reputation. There as an overall dearth of information or guides on how to handle trolls that leave negative comments or reviews. Some sources recommend fighting back, while others warn against “feeding the trolls.” So we decided to create this guide and to provide a collection of our thoughts and recent experiences in dealing with online trolls. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Three of Season Eight. We interview Dylan Huey. Dylan began speaking about social media from a unique perspective in high school, when he gave a TED Talk on how social media "saved his life."  Since then, Dylan has built a career as a social media creator and entrepreneur.  He talks about getting his start on Musical.ly and about founding REACH, a rapidly-growing organization that supports college students interested in social media and the creator economy. This interview is packed with Dylan's insights on the current state of social media platforms, strategies for successful content creation, and his own experience building a career in social media. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Two of Season Eight. Jon continues our in-depth discussion of influencer agreements and brand deals, discussing the Creative Brief—the twin sister of deliverables (covered in the last minisode). A creative brief is essentially a blueprint written by the brand, laying out all the key elements of how they want their product or message represented. It's like a roadmap for your content creation, making sure the brand's voice, message, and visual identity remain consistent across all their marketing efforts—including your work as an influencer. We will continue to take a deep dive into each section of an influencer agreement in the minisodes to come in this special series. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Two of Season Eight. We interview Molly Tracy. Molly is the founder and CEO of VRAI Digital, an agency focused on uplifting and amplifying female voices so they can share their truths. Molly has over a decade of experience in influencer marketing and has built a boutique roster of creators who are known for their strong points of view and ability to drive conversions. In this episode, we'll dive into Molly's journey, her approach to spotting and managing talent, and her insights on the evolving landscape of influencer marketing. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode One of Season Eight. Jon continues our in-depth discussion of influencer agreements and brand deals, diving into another crucial aspect of these agreements: the Deliverables Required. If compensation is the “why” of your contract, deliverables are the “what.” They spell out exactly what you need to create and deliver to the brand—and getting them right is key to a successful partnership. We will continue to take a deep dive into each section of an influencer agreement in the minisodes to come in this special series. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode One of Season Eight. We interview Chris Deaver. Chris is co-founder of BraveCore, a leadership and executive coaching consultancy. Chris is also the co-author of Brave Together: Lead by Design, Spark Creativity, and Shape the Future with the Power of Co-Creation—and he tells us exactly how to do that—how to lead and drive change—through collaboration. Chris shares insight from his journey through multiple proving grounds in corporate leadership and how to keep asking the right questions to move projects forward and empower team members. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

We are excited to announce the launch of Season Eight of The Creative Influencer podcast. This is going to be a great season. We pick up where we left off last season with our special Influencer Agreements Series. In each minisode in the series we take a deep dive into the sections of influencer agreements and brand deals. We also have a host of great interviews lined up, which—as always—will be packed with topical advice and timely wisdom from Creators and Influencers, across a wide swath of the industry. Stay tuned, this will be fun!

Episode Ten of Season Seven. We interview Bob Bowdon. Bob is the CEO of VidaFair, a content monetization platform that allows creators to set their own fees for their content. Bob has experience as a television reporter, TV producer, talk show host, and documentary filmmaker. Bob talks about his experience as a recurring character on The Onion News Network and shares a story about a foreign news agency mistaking an Onion story for real news. Bob shares his vision for the future of VidaFair and gives advice to creators on how they can promote their content. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Twelve of Season Seven. Jon continues our in-depth discussion of influencer agreements and brand deals, diving into one of the most crucial aspects of any influencer agreement—compensation. Understanding how and when you get paid underpins the entire influencer agreement and process. After all, isn't getting paid the ultimate point? We will continue to take a deep dive into each section of an influencer agreement in the minisodes to come in this special series. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Eleven of Season Seven. Jon continues our in-depth discussion of influencer agreements and brand deals with a discussion about making sure your brand deal identifies the correct legal parties, which is a more complicated and multi-faceted question than it might seem at first. In the minisodes to come, we continue to take a deep dive into each section of an influencer agreement. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Nine of Season Seven. We interview Dr. Rebekah Louisa Smith. Dr. Smith has a doctorate in film and audience research focused on—of all things!—Quentin Tarantino's fan base and their emotional responses to his films. Dr. Smith is passionate about mental health in the entertainment industry and has integrated it into her work with clients and staff. She aims to promote the importance of mental health and self-care in the high-pressure and competitive world of the creative industries. It's hard to believe, but this interview is more fun than watching Pulp Fiction. Now don't just take our word for it… A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Eight of Season Seven. We interview Ashley Cline. Ashley is a digital marketing strategist and co-founder of Ice Cream Social. Ashley shares her insights on working with influencers, including the importance of clear deliverables, creative guidelines, and usage rights in contracts. She advises influencers to make it easy for brands to contact them and to ask for higher rates. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Ten of Season Seven. In this minisode, Jon begins our in-depth discussion of influencer agreements and Brand deals. He starts with an overview of the steps of reviewing an influencer brand deal, then walks through the essential components and some of the legal sections to watch out for. In the minisodes to come, we will continue to take a deep dive into each. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Nine of Season Seven. In this minisode, Jon starts our in-depth discussion of influencer agreements and Brand deals. He starts with an overview of the steps of reviewing an influencer brand deal, then walks through the essential components and some of the legal sections to watch out for. In the minisodes to come, we will take a deep dive into each. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Seven of Season Seven. We interview Justin Flom. Justin is a popular magician and social media influencer with over 13.2 million subscribers on YouTube and over one billion views across all platforms. Justin explains how his social media success came during the pandemic when he had the freedom to focus on creating content full-time. Justin emphasizes the importance of understanding the algorithms and data behind social media platforms in order to create content that will engage viewers and keep them watching. He calls this the “Barrier to Exit,” which refers to how easy it is for someone to leave a social media video. On platforms like TikTok or YouTube Shorts, the barrier to exit is very low, as viewers can simply swipe away with just one inch of movement. Therefore, content creators need to capture the viewer's attention within the first few seconds and deliver on their promises quickly, as viewers are quick to move on if they feel the content is not engaging or fulfilling their expectations. Justin also discusses his favorite magicians, his creative process, and his upcoming projects, including a video game and a new magic book.  A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Eight of Season Seven and the seventh and final part of our special series about Influencer Management Agreements. In this minisode, Jon continues our review of influencer management agreements with a look at the obligations after the termination of the agreement, including confidentiality and your options for conflict resolution. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Six of Season Seven. We interview Josef Schinwald. Josef is the founder of Guest Experts on Air, a company that connects elite professionals with top world-class podcasts for interviews. Josef has a background in media and internet marketing and has taught courses on business measurement and profit patterns. He shares how podcasts are effective for marketing and business development, because they attract a motivated audience of high-net-worth individuals who are interested in continuous education and personal development. Josef also discusses the importance of leveraging social media with podcast content marketing and provides advice for guests on preparing for podcast interviews. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Seven of Season Seven and the sixth part of our special series about Influencer Management Agreements. In this minisode, Jon continues our review of influencer management agreements with a look at the termination of influencer management agreements and the compensation owed to managers after the management agreement is ended. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Five of Season Seven. We interview Ania Puczylowska. Ania is the CEO of Brand Socialite, an experiential marketing agency that matches talent with brand campaigns. Ania shares her journey from Poland at the fall of Communism to the United States without being able to speak any English to how she became a disrupter in the fast-changing industry of experiential marketing for some of the world's most elite brands. Ania also discusses the process of rebranding, including some of the hidden details such as choosing a name that identifies your value proposition to clients and customers and the process of creating a brand identity, including how to leverage social media—important considerations for influencers and other businesses alike. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Six of Season Seven and the fifth part of our special series about Influencer Management Agreements. In this minisode, Jon continues our review of influencer management agreements with a look at a manager's compensation, including how much and on what? A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Four of Season Seven. We interview Derek Toombs. Derek is a filmmaker and the lead instructor in media communications at the LA Film School. Derek shares his adventuresome life experience from serving in the Coast Guard, to going back to film school and how he approaches storytelling and finding your voice as an influencer in a crowded field. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Three of Season Seven. We interview Sedge Beswick. Sedge is CEO and Founder of SEEN Connects, an innovative Influencer Marketing Agency. Sedge shares some of her fundamental rules about Influencer marketing, discussing how her company creates brand campaigns and picks influencers for those campaigns, as well as her cutting-edge insight on the newest trends. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Five of Season Seven and the fourth part of our special series about Influencer Management Agreements. In this minisode, Jon continues our deep dive into the nuts and bolts of Manager Agreement terms with the Duties section. We take a look at the formal legal relationship between a manager and influencer, including exclusivity, notification of potential deals, and the manager's authority to bind an influencer to a deal. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Four of Season Seven and the third part of our special series about Influencer Management Agreements. In this minisode, Jon continues our deep dive into the nuts and bolts with the Scope of Services. We talk about what a Manager does for an Influencer—and also what you shouldn't expect them to do.

Episode Two of Season Seven. We interview Dr. John Demartini. John is a human behavior specialist, an educator, an author of over 40 self-help books, including the recently released The 7 Secret Treasures: A Transformational Blueprint For a Well-Lived Life. Dr. Demartini shares his incredible journey from being a self-described “long-haired hippie surfer that lived on the streets” who couldn't read until the age of 18, to being a sought-after motivational speaker and author of over 200 books—the self-help books are just the beginning! This is a fun interview, learning about John's world travels (he lives on a cruise ship) and the experience and wisdom he has gleaned along the way. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Three of Season Seven and the second part of our special series about Influencer Management Agreements. In this minisode, Jon starts our deep dive into the nuts and bolts with one of the most important provisions: the term. Although simple on its face, there are several factors to consider when setting the length of a Management Agreement. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode One of Season Seven. We interview Kiersty Torok. Kiersty is known as the queen of couponing. She tells us how she grew her TikTok channel from 15 family members to over 2.4 million followers in two years. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Two of Season Seven. In this minisode, Jon starts our in-depth discussion of influencer management agreements. He starts with an overview of the important step of hiring a manager and gives pointers and red flags to watch for when selecting a manager. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode One of Season Seven. This minisode is the first in a multi-part series about the ins and outs of Influencer Agreements. In this minisode, Jon gives an overview of what is to come and sets the scene. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Six of Season Six. We interview Kylie Larsen. Kylie is a beauty content creator with 2.2 million followers on TikTok. She shares her body positivity message and insights on how she grew her channel. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Six of Season Six. In this minisode, Jon talks about how to cope with comments. This is the twin sister of our last minisode – minisode five – where we discussed what to do about negative product reviews. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Five of Season Six. We interview Niklas Hartmann. Niklas is the Head of Influencer Marketing for ReachOn and ReachOn works with businesses to retain and work with influencers. We flipped the script on Niklas. We had him tell us tips for Influencers to better position themselves when working with brands. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Five of Season Six. In this minisode, Jon talks about what to do about negative product reviews and how to deal with abusive comments. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Four of Season Six. We interview Christy Faith. Christy is a TikTok creator with a unique niche: home schooling. Christy built her following from zero in July of last year to almost 200,000 followers. There is something every influencer can learn from Christy about how she built her following. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Four of Season Six. In this minisode, Jon takes a look at name, image and likeness collectives – or as it is commonly referred to – NIL collectives. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Three of Season Six. In this minisode, Jon takes a look at the NCAA's interim policy relating to a student athlete's exploitation of their name, image and likeness – or as it is commonly referred to – NIL. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Three of Season Six. We interview Joel Green. Joel is a former professional basketball player, the CEO of Pro Level Training,—through which he runs Nike Sports Camps,—and is also the author of the upcoming book Filtering: The Way to Extract Strength From the Struggle. Joel shares lessons learned from his transition from professional sports to business. This led him to develop a process he calls “filtering” to gain insight from your daily experiences and continually improve and grow from them. Joel also gives us his thoughts on student athletes being able to use their Name, Image and Likeness. Finally, we talk about how he engages with fans on social media. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Two of Season Six. In this minisode, Jon asks the question “Where are they now?” about the influencers turned court correspondents that gained notable followings through their coverage of the Depp/Heard trial. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Two of Season Six. We interview Phoebe Hines. Phoebe is a TikTok personality known for her dance moves and choreography with almost 1,000,000 followers and 35 million likes! Her online calling card is taking a familiar dance move popular in other videos and adding a sophisticated twist—"adding something to it,” in her own words, “so that, it's not exactly the same, but it's still familiar enough that people know how to do it.” Pheobe shares her thoughts on what makes viral content, TikTok trends and the amount of preparation and time it takes to create a video. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode One of Season Six. In this minisode, Jon discusses the lessons learned from lifestyle influencers turned court correspondents in the Depp/Heard trial. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode One of Season Six. We interview Angela Engel. Angela is publisher and founder of the Collective Book Studio, which is a partnership publisher. Angela discusses the important role that print publishers play as distributors, marketers and salespeople in the digital age, and the impact of social media. We walk through the process of publishing and promoting a book and what makes the model of a partnership publisher different. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

We are excited to announce the launch of Season Six of The Creative Influencer podcast. We are excited to announce the launch of Season Six of The Creative Influencer podcast. This is going to be a great season. Our guests this season are wide ranging—from TikTok stars, to publishers to student athletes. Stay tuned, this will be fun.

Minisode Eleven of Season Five. In this minisode, Jon talks about a new bill in California that will make social media companies responsible for the addictive design features of their apps as it relates to kids. If the companies don't change these features, parents would be able to sue them for hurting their kids. This begs the question: which is the addiction—lawsuits or social media? A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Seven of Season Five. We interview Beth Rylaarsdam. Beth is a social media influencer, plus-size model, motivational speaker, a body acceptance advocate and Lipedema awareness spokesperson. Beth shares aspects of her “secret sauce” for how she went from a nonexistent social media following to a very impressive one in just a few years. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Ten of Season Five. In this minisode, Jon discusses the cautionary tale of disgraced influencer Brittany Dawn, who sold “customized” fitness plans that were the same for everyone, and when she apologized and said she would refund her customers, never did. She now faces over $1 million in fines. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Nine of Season Five. In the second minisode in our series about online accessibility and making sure your content is ADA compliant, Jon details best practices all influencers should implement on social media. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Eight of Season Five. This is the first of two minisodes about online accessibility and making sure content is compliant with laws like the Americans with Disabilities Act and how it applies to influencers. In this minisode, Jon discusses the law's background and outlines a few best practices for websites. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/