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Is your brand actually building Advocacy – or are you still buying influence?This week, Verity's joined by Sedge Beswick; humbly, one of the most sought-after voices in modern marketing. She's the exited Founder of Seen Connects, Strategic Advisor to multiple brands, a Public Speaker, Mentor, and the original architect behind the ASOS social team.From why the term ‘community' is losing meaning, to what TikTok Shop strategies are still missing, Sedge offers a cutting breakdown of where brands get it wrong – and how to build smarter, bolder, more human-first influence strategies.Expect insights marketers at every level need to hear, on…How to Spot (and Support) Your First Advocates – It starts with 10 true believers. Here's how to find them, involve them, and scale it.Why Vanity Metrics Are Killing ROI: Brands still chase follower counts and forget to audit audience fit. Sedge explains the one data check every team should make before a partnership.Creator Briefs Need an Overhaul: Trust and autonomy drive results. Learn what a great 2025 brief looks like, and how to adapt for different tiers of creators.Performance Isn't the Enemy of Brand: There's a new era of collaboration on the cards, right now. Hear how smart teams are reconnecting the full marketing funnel.From Run Clubs to Book Clubs: Why IRL community isn't just a trend, it's your moat. Sedge explains how brands like New Balance are turning participation into brand equity.Inside REFY's Influence Model: What makes their creator strategy so sticky? From co-founders to customer-led trips, Sedge unpacks the moves that matter.It's time to ditch short-term tactics and rethink what lasting brand love really looks like.Chapters00:00 – Bloopers, Blunders & Building a Career in Influence05:40 – Why Influencer Marketing Fails (And How to Fix It)10:00 – Followers Aren't Community: What Some Brands Still Don't Get12:30 – Brand vs. Performance? Merge It.15:15 – How ASOS Built a Creator System That Actually Worked21:30 – The Data You're Ignoring (TikTok Shop, Instagram & Beyond)24:10 – Refy, Glossier & the Real Power of Customer-Led Growth34:00 – New Balance & The Action Plan for Full-Funnel AdvocacyRate & review Building Brand Advocacy:Apple PodcastsSpotifyConnect with Sedge:On LinkedIn
We talk about them all the time, but what exactly is a sedge? Why can't we call them grasses? Why do we love them so much? Bob Henrickson joins us this week to answer all our sedge questions!For more in-depth show notes visit Bloom Box: Growing Deeper at: https://plantnebraska.org/podcastFor early access to new episodes, photos, and other behind the scenes content, join us on Patreon. For $5/month you'll receive exclusive content or early access to podcasts and other resources while supporting our efforts to Plant Nebraska. https://www.patreon.com/NebraskaStatewideArboretumSend us your questions at growingwithbloombox@gmail.com or leave us a voicemail.Follow us @NebraskaStatewideArboretum on Facebook and InstagramLearn more about the Nebraska Statewide Arboretum: https://plantnebraska.org
Myself and good friend Matt Shenton went on a well overdue trudge around the edge of Old Hall Marshes near Tollesbury. It's an RSPB site, so we were looking forward to hearing, seeing, recording, some birds, but as the car park is closed on weekends (doh!) we had a extra mile or so walk to get to the site. it was windy and fresh, but with a hint of warmth. Was good to take in heady lung fulls of muddy salt marsh air. Once we got there Matt recorded a fence with his contact mics and I sat quietly near the borrowdyke listening to a plethora of birds. There was however a lot of aircraft activity, which when looking at the Flight Radar app there was a light airplane doing a lot of small loops around Copford, and an Airbus 330 flying from Frankfurt to Cancun, amongst others. You can however revel in the delightful sounds of Sedge Warblers, Whitethroat, Wren, Chiffchaff, Swallow, Reed Bunting, Goldfinch, Blackcap, Greenfinch, Yellow Wagtail, Pheasant and Robin.
Finally, someone other than us to listen to! Joined by TCG Patreon, Discord member, Wargamer extraordinaire, the original Jaggy Twat, and a guy looking to start a blood bowl 7s league, Sedge He has questions. We probably don't have answers... but that's nothing new. Shout out to Sedge and check out WarFaster Revolutions for some epic Warmaster video content Check out the new and improved TCG website Wanna chat blood bowl? Maybe other games? We have a Discord. TCG are now on Patreon! Give us all your money please and thank you. TCG on Twitch. It's what all the cool kids are doing. Wear us. As a hat. The spreadshirt TCG shop
A May night on a reedy shore is full of life and sound. Sedge warblers, water rail and moor frogs are the main soloists in a magnificent chorus.
Join our Podcast Community on Patreon!! - www.patreon.com/greensuiterspodcast For your chance to win awesome prizes every month, be sure to become a Patron. Our giveaways are specifically for our Patrons, and they are automatically enrolled every month. This is our way of saying thank you to all those that support us! Find more of Jason's content here: www.instagram.com/bentswoodworking www.youtube.com/c/bentswoodworking www.bentswoodworking.com Find Sedge's content here: www.instagram.com/sedgetool www.youtube.com/c/sedgetool www.sedgetool.com Find Ronnie's content here: https://www.instagram.com/fultonfinewoodworks/ https://www.youtube.com/@fultonfinewoodworks https://fultonfinewoodworks.com --- Support this podcast: https://anchor.fm/greensuiterspodcast/support --- Support this podcast: https://podcasters.spotify.com/pod/show/greensuiterspodcast/support
Join Game Theory Host Tom as he looks at The Secret Of The Mimic trailer, and breaks it down! Credits: Writers: Tom Robinson Editors: Dan "Cybert" Seibert, Tyler Mascola, Alex "Sedge" Sedgwick, Koen Verhagen and Shannon (Bomb0i) Sound Designer: Yosi Berman & Alena Llecorchick
Join Game Theory Host Tom as he finds some deep dark LORE hidden in the Roblox game Dress to Impress! Credits: Writers: Tom Robinson and Eddie “NostalGamer” Robinson Editors: Tyler Mascola, Millie Ferris, Alex "Sedge" Sedgwick, Danial "BanditRants" Keristoufi and Shanon (Bomb0i) Sound Designer: Yosi Berman
This week we got to speak with Sedge Beswick, the OG influencer marketer and exited founder of seen connects. What's always fascinated me is learning about ambitious people and what it took for them to get to where they are today. Sedges story is nothing short of remarkable but what stood out the most was her authenticity and openness throughout the entire process. We get into her early years and how she uniquely landed her first gig, how to be seen and why building a network is one of the most important things you need to do to nurture a successful career. Start building yours today with RISER. The AI career matchmaking app, people are calling Bumble, for your next boss. The Video led platform will connect you with real humans that have opportunities to give. Get ready to unlock your career potential. RISER, where Ambition meets Opportunity. Download on the App Store: https://apps.apple.com/gb/app/riser-app/id6476504113 (ad) Follow trailblazer and mum of two Sedge here: https://www.instagram.com/sedgebeswick/?hl=en Follow the In Her Shoes Podcast: https://www.instagram.com/inhershoes_podcast/
Join Game Theory Host Tom as he gives 5 tips for Kai Cenat and Ludwig to help make their next marathon streams faster! Credits: Writers: Tom Robinson and Mike Keenan (The Pokémon Biologist) Editors: Dan "Cybert" Seibert, Tyler Mascola, Alex "Sedge" Sedgwick, Warak and Shannon (Bomb0i) Sound Designer: Yosi Berman
Sedges are a complex group of plants in the family Cyperaceae. Within this family lies the genus Carex, which boasts ~2000 species found in all kinds of habitats. From specialists to generalists, there seems to be no lifestyle the sedges have not experimented with. But how did all this sedge diversity come to be? That is the question Dr. Andrew Hipp and his colleagues are trying to answer. Join us as we explore the wonders of sedge diversity. This episode was produced in part by David, Robert, Thomas, Valerie, Joan, Mohsin Kazmi Photography, Cathy, Simon, Nick, Paul, Charis, EJ, Laura, Sung, NOK, Stephen, Heidi, Kristin, Luke, Sea, Shannon, Thomas, Will, Jamie, Waverly, Brent, Tanner, Rick, Kazys, Dorothy, Katherine, Emily, Theo, Nichole, Paul, Karen, Randi, Caelan, Tom, Don, Susan, Corbin, Keena, Robin, Peter, Whitney, Kenned, Margaret, Daniel, Karen, David, Earl, Jocelyn, Gary, Krysta, Elizabeth, Southern California Carnivorous Plant Enthusiasts, Pattypollinators, Peter, Judson, Ella, Alex, Dan, Pamela, Peter, Andrea, Nathan, Karyn, Michelle, Jillian, Chellie, Linda, Laura, Miz Holly, Christie, Carlos, Paleo Fern, Levi, Sylvia, Lanny, Ben, Lily, Craig, Sarah, Lor, Monika, Brandon, Jeremy, Suzanne, Kristina, Christine, Silas, Michael, Aristia, Felicidad, Lauren, Danielle, Allie, Jeffrey, Amanda, Tommy, Marcel, C Leigh, Karma, Shelby, Christopher, Alvin, Arek, Chellie, Dani, Paul, Dani, Tara, Elly, Colleen, Natalie, Nathan, Ario, Laura, Cari, Margaret, Mary, Connor, Nathan, Jan, Jerome, Brian, Azomonas, Ellie, University Greens, Joseph, Melody, Patricia, Matthew, Garrett, John, Ashley, Cathrine, Melvin, OrangeJulian, Porter, Jules, Griff, Joan, Megan, Marabeth, Les, Ali, Southside Plants, Keiko, Robert, Bryce, Wilma, Amanda, Helen, Mikey, Michelle, German, Joerg, Cathy, Tate, Steve, Kae, Carole, Mr. Keith Santner, Lynn, Aaron, Sara, Kenned, Brett, Jocelyn, Ethan, Sheryl, Runaway Goldfish, Ryan, Chris, Alana, Rachel, Joanna, Lori, Paul, Griff, Matthew, Bobby, Vaibhav, Steven, Joseph, Brandon, Liam, Hall, Jared, Brandon, Christina, Carly, Kazys, Stephen, Katherine, Manny, doeg, Daniel, Tim, Philip, Tim, Lisa, Brodie, Bendix, Irene, holly, Sara, and Margie.
Join Game Theory Host Tom AND former Game Theory Host MatPat as they debate all things FNAF, Golden Freddy, and Dual Process Theory! Credits: Writers: Tom Robinson and Matthew Patrick Editors: Dan "Cybert" Seibert, Alex "Sedge" Sedgwick, Tyler Mascola and Pedro Freitas Sound Designer: Yosi Berman
Join Game Theory Host Tom as he explorer the new Minecraft update and what it means for the LORE of Minecraft! Credits: Writers: Tom Robinson and Eddie “NostalGamer” Robinson Editors: Dan "Cybert" Seibert, Alex "Sedge" Sedgwick, Danial "BanditRants" Keristoufi, Tyler Mascola and Shannon (Bomb0i) Sound Designer: Yosi Berman
Jantzen joins Andy to check in on the state of their golf game, as well as recap their trips to play Sedge Valley and Eagle Springs.
Join Game Theory Host Tom as he explains the That's Not My Neighbor nightmare mode code! *Credits:* Writers: Tom Robinson and Zach Stewart Editors: Dan "Cybert" Seibert, JayskiBean, Alex "Sedge" Sedgwick and Danial "BanditRants" Keristoufi Sound Designer: Yosi Berman
Join Game Theory host Tom as he warns us against trusting Poppy in Chapter 3 of Poppy Playtime! *Credits:* Writers: Tom Robinson Editors: Dan "Cybert" Seibert, Jerika (NekoOnigiri), Pedro Freitas and Alex "Sedge" Sedgwick Sound Designer: Yosi Berman
Gary D'Amato and Rob Hernandez discuss the hiring of Jordan Niebrugge as an assistant coach for the Marquette men's golf team; Gary's visit this week to Sedge Valley, Sand Valley's newest golf course; Wisconsin's stormy weather this week and how it impacted golf courses around the state, and more.
Join Game Theory Host Tom as he goes step by step, solving the disturbing Shipwrecked 64 ARG. *Credits:* Writers: Tom Robinson and Zach Stewart Editors: Dan "Cybert" Seibert, JayskiBean, Alex "Sedge" Sedgwick, Pedro Freitas and Shannon (Bomb0i) Sound Designer: Yosi Berman
Join former Game Theory Host MatPat as he dives into Dream's Minecraft Speedrun and investigates to see if it was faked or not. Credits: Writers: Matthew Patrick and Justin Kuiper Editors: Dan "Cybert" Seibert, Alex "Sedge" Sedgwick, Forrest Lee, Tyler Mascola, Koen Verhagen and Shannon (Bomb0i) Assistant Editor: AlyssaBeCrazy Sound Editor: Yosi Berman
Join Game Theory Host Tom as he goes back to the origins of FNAF and what it tells us about the franchise! *Credits:* Writers: Tom Robinson Editors: Dan "Cybert" Seibert, Pedro Freitas, Alex "Sedge" Sedgwick, Jerika (NekoOnigiri), Warak, Gerardo Andrés Mejía Torres, Nick Cramer and Tyler Mascola Sound Designer: Yosi Berman
Join Game Theory Host Tom as he breaks down what exactly Slurp Juice is in Fortnite and if something like it could exist in real life! *Credits:* Writers: Tom Robinson and Mike Keenan (The Pokémon Biologist) Editors: Dan "Cybert" Seibert, Warak, Tyler Mascola, Alex "Sedge" Sedgwick, and Shannon (Bomb0i) Sound Designer: Yosi Berman
Join former Game Theory Host MatPat as he breaks down exactly why KFC released a gaming console... Credits: Writers: Matthew Patrick and Justin Kuiper Editors: Dan "Cybert" Seibert, Alex "Sedge" Sedgwick, Tyler Mascola and Shannon (Bomb0i) Assistant Editor: AlyssaBeCrazy Sound Editor: Yosi Berman
Join former Game Theory Host MatPat as he solves what the heck went wrong with YouTube Rewind 2019... Credits: Writers: Matthew Patrick Editors: Tyler Mascola, Koen Verhagen, Alex "Sedge" Sedgwick, and Shannon (Bomb0i) Assistant Editor: AlyssaBeCrazy Sound Editor: Yosi Berman
Join Game Theory Host Tom as he introduces us to our new BEST friend, KinitoPET! Surely there's nothing evil or terrible hiding behind the facade of that little pink axolotl... right? *Credits:* Writers: Tom Robinson and Zach Stewart Editors: Dan "Cybert" Seibert, Warak, Koen Verhagen, JayskiBean, Alex "Sedge" Sedgwick and Shannon (Bomb0i) Sound Designer: Yosi Berman Thumbnail Artist: DasGnomo
n this episode of Shop Talk, Sedge and Bud Farmer sit down to chat about how they met. And how Bud's journey from working in construction eventually pushed him into building his woodworking skills. Learn all the ins and outs of Bud's workshop and bar, what values go into his woodwork, and all the ups and downs of his story!
Join Game Theory Host MatPat as he exposes the DARK Truth of Lethal Company! *Credits:* Writers: Matthew Patrick, Tom Robinson and Mike Keenan (The Pokémon Biologist) Editors: Dan "Cybert" Seibert, Koen Verhagen, Alex "Sedge" Sedgwick, JayskiBean and SHannon (Bomb0i) Sound Designer: Yosi Berman
Join Game Theory Host MatPat he EXPOSES Pikachu as a terrible Pokemon! Credits: Writers: Stephanie Patrick and Justin Kuiper Editors: Tyler Mascola, Alex "Sedge" Sedgwick, Dan "Cybert" Seibert, Koen Verhagen and Shannon (Bomb0i) Assistant Editor: AlyssaBeCrazy Sound Editor: Yosi Berman
In this episode of Shoptalk, Sedge and David discuss the ins and out of running a cabinetry shop, including building a reliable team, choosing the right projects, and building on skills in the trade. Find David on social here: IG: @davidhulthenco
Join Game Theory Host MatPat as he FINALLY Analyzes Hello Neighbor Frame By Frame! *Credits:* Writers: Matthew Patrick, and Tom Robinson Editors: Dan "Cybert" Seibert, Alex "Sedge" Sedgwick, JayskiBean, Danial "BanditRants" Keristoufi, Koen Verhagen and Shannon (Bomb0i) Sound Designer: Yosi Berman
Join Game Theory Host MatPat as he predicts the entire plot of FNAF Help Wanted VR! *Credits:* Writers: Matthew Patrick Editors: Marc Schneider, Alex "Sedge" Sedgwick and Shannon (Bomb0i) Assistant Editor: AlyssaBeCrazy Sound Editor: Yosi Berman
Join Game Theory Host MatPat as he explains how Sonic actually BROKE reality! Credits: Writers: Matthew Patrick and Justin Kuiper Editors: Tyler Mascola, Alex "Sedge" Sedgwick and Shannon (Bomb0i) Assistant Editor: AlyssaBeCrazy Sound Editor: Yosi Berman
Join Game Theory Host MatPat as he SOLVES the ending of Deltarune Chapter 2! *Credits:* Writers: Matthew Patrick, and Tom Robinson Editors: Dan "Cybert" Seibert, Warak, Alex "Sedge" Sedgwick, Pedro Freitas and Shannon (Bomb0i) Sound Designer: Yosi Berman
Join Game Theory Host MatPat as he takes us back in time to 1985 in a little place called Freddy Fazbears Pizzarea. *Credits* Writers: Matthew Patrick Editors: Tyler Mascola, Danial "BanditRants" Keristoufi, Alex "Sedge" Sedgwick, Dan "Cybert" Seibert, and Shannon (Bomb0i) Assistant Editor: AlyssaBeCrazy Sound Editor: Yosi Berman
Join Game Theory Host MatPat as he announces his stepping down as host of the Theory channels on March 9th. *Credits:* Writers: Matthew Patrick Editors: Dan "Cybert" Seibert, Tyler Mascola, Alex "Sedge" Sedgwick and Shannon (Bomb0i) Sound Designer: Yosi Berman
Join Game Theory Host MatPat as he predicts the ENTIRE story of Grand Theft Auto 6! *Credits:* Writers: Matthew Patrick, and Tom Robinson Editors: Dan "Cybert" Seibert, Alex "Sedge" Sedgwick, AbsolutePixel, and JayskiBean Sound Designer: Yosi Berman
Join Game Theory Host MatPat as he explains how to WIN Game of The Year! *Credits:* Writers: Matthew Patrick, Tom Robinson, Mike Keenan (The Pokémon Biologist), and Bob Chipman Editors: Dan "Cybert" Seibert, Alex "Sedge" Sedgwick, AbsolutePixel and Pedro Freitas Sound Designer: Yosi Berman
Join Game Theory Host MatPat as he SOLVES the epic lore of Trombone Champ! *Credits:* Writers: Matthew Patrick, Tom Robinson, and Mike Keenan (The Pokémon Biologist) Editors: Dan "Cybert" Seibert, Alex "Sedge" Sedgwick, and AbsolutePixel Assistant Editor: AlyssaBeCrazy Sound Designer: Yosi Berman
Join Game Theory Host MatPat as he presents a code he needs YOUR help solving! *Credits:* Writers: Matthew Patrick, and Tom Robinson Editors: Dan "Cybert" Seibert, Tyler Mascola, JayskiBean, Alex "Sedge" Sedgwick, Jerika (NekoOnigiri), Koen Verhagen, Lace and Shannon (Bomb0i) Sound Designer: Yosi Berman
Join Game Theory Host MatPat as he lays out the COMPLETE Poppy Playtime Timeline before Chapter 3! *Credits:* Writers: Matthew Patrick and Tom Robinson Editors: Dan "Cybert" Seibert, Lace, Alex "Sedge" Sedgwick, Jerika (NekoOnigiri), Pedro Freitas and Shannon (Bomb0i) Sound Designer: Yosi Berman
Join Game Theory Host MatPat as he explains the secrets hiding in these seemingly innocent food games... *Credits:* Writers: Matthew Patrick and Tom Robinson Editors: Dan "Cybert" Seibert, Alex "Sedge" Sedgwick, AbsolutePixel, Brandon_n_motion, Pedro Freitas, KL Allen and Shannon (Bomb0i) Sound Designer: Yosi Berman
For the second of our two Thanksgiving-week Yolk with Doak installments, Andy and golf course architect Tom Doak tackle some more listener questions. Among other topics, they discuss Doak's recent Sedge Valley and Pinehurst No. 10 projects, designing short par 4s and shot courses that challenge elite players, difficult vs. "fun" courses, a wild idea for an Olympic course, and the pros and cons of blind shots.
Join Game Theory Host MatPat as he goes back in time and chooses Slenderman over FNAF for a Halloween theory... Writers: Matthew Patrick, Mike Keenan (The Pokémon Biologist) and Tom Robinson Editors: Dan "Cybert" Seibert, Alex "Sedge" Sedgwick, AbsolutePixel and Shannon (Bomb0i) Sound Designer: Yosi Berman
Join Game Theory Host MatPat as he gives a State of The Union on FNAF theorizing and why things are so toxic. Credits: Writers: Matthew Patrick and Tom Robinson Editors: Dan "Cybert" Seibert, Jerika (NekoOnigiri), Alex "Sedge" Sedgwick, Gerardo Andrés Mejía Torres and Shannon (Bomb0i) Sound Designer: Yosi Berman
Join Game Theory Host MatPat as he SOLVES Poppy Playtime Chapter 2. Credits: Writers: Matthew Patrick and Tom Robinson Editors: Alex "Sedge" Sedgwick, AbsolutePixel, and Jerika (NekoOnigiri), Pedro Freitas, Dan "Cybert" Seibert and Shannon (Bomboi) Assistant Editor: Caitie Turner (Caiterpillart) Sound Editor: Yosi Berman
Join Game Theory Host MatPat as he continues to break down the hidden LORE of Welcome Home! Credits: Writers: Matthew Patrick, Eddie “NostalGamer” Robinson and Tom Robinson Editors: Dan "Cybert" Seibert, Tyler Mascola, Koen Verhagen, Alex "Sedge" Sedgwick, and Shannon (Bomb0i) Sound Designer: Yosi Berman
Join Game Theory Host MatPat as he breaks down some new Golden Freddy LORE revealed through the FNAF books! Credits: Writer: Matthew Patrick Editors: Alex "Sedge" Sedgwick, Forrest Lee, Tyler Mascola, Dan "Cybert" Seibert and Shannon (Bomb0i) Assistant Editor: AlyssaBeCrazy Sound Editor: Yosi Berman
Join Game Theory Host MatPat as he breaks down the science behind the ending of Spider-Man: Miles Morales! Credits: Writers: Matthew Patrick and Justin Kuiper Editors: Alex "Sedge" Sedgwick, Danial "BanditRants" Keristoufi and Shannon (Bomb0i) Assistant Editor: AlyssaBeCrazy Sound Editor: Yosi Berman
Join Game Theory Host MatPat as he discusses the Minecraft corrupted music discs! Credits: Writers: Matthew Patrick Editors: BanditRants, Tyler Mascola, Dan "Cybert" Seibert, Shannon (Bomboi) and Alex "Sedge" Sedgwick Assistant Editor: AlyssaBeCrazy Sound Editor: Yosi Berman
Join Game Theory Host MatPat as he ruins Pokemon for you by explaining why flying Pokemon CAN'T actually fly! Credits: Writers: Matthew Patrick and Justin Kuiper Editors: Alex "Sedge" Sedgwick and Shannon (Bomb0i) Assistant Editor: AlyssaBeCrazy Sound Editor: Yosi Berman
Join Game Theory Host MatPat as he breaks down the hidden secrets of the Happy Meat Farms/Alex Bale ARG Credits: Writers: Matthew Patrick, William Ryan Sheehan "El Fodder" and Tom Robinson Editors: Tyler Mascola, Pedro Freitas, JayskiBean AbsolutePixel, Alex "Sedge" Sedgwick and Shannon (Bomb0i) Assistant Editor: Caitie Turner (Caiterpillart) Sound Editor: Yosi Berman