Podcasts about zite

I'm joined by Kasper Sierslev — CCO at ZITE, author, keynote speaker, board member, and all-around genuine nice guy. Kasper shares his expertise on the essentials of internal marketing, why it's a game-changer for small businesses, and how to avoid common marketing missteps. We dive into when it's the right time to bring in marketing support, strategies for smaller business owners to get on track for big growth, and insights from Kasper's own journey. Whether you're just starting out or looking to elevate your marketing game, this episode is packed with advice to help you grow with purpose. ********************************************Connect with Kasper Sierslev:Download WIN-WIN-HOUSE hereLinkedInConnect with Kailee:Instagram: instagram.com/eclecticdesigns.coTikTok: tiktok.com/@eclecticdesigns.coPinterest: pinterest.com/eclecticdesignscoEpisode Music: QubeSoundsSpecial thanks to my OBM, Andrea: dreamlifeconnection.com

We help companies and brands set up and build in-house competencies.   Kasper is a frequent speaker at industry events and author of the best-selling book "Moving In-House".   Zite helps build bespoke agency teams to sit in-house and create, run, and enhance a client's marketing programs.   Kasper has worked on all sides of the table, from well-respected brand agencies, my own start-up with just a few employees to the world's largest shipping company responsible for running campaigns in 127 markets and 26 languages.     https://zite.agency/ https://www.linkedin.com/in/kaspersierslev/ https://www.facebook.com/ZiteAgency https://www.instagram.com/ziteagency     Timestamps: [1:00] Tell us all about what you do [7:35] Do you cycle your team or use the same team ongoing? [9:05] How did you start doing this? [14:45] Where did your entrepreneurial spirit come from? [18:20] Where are you taking the business? [20:00] If your business had a personality or a character, who would it be? [22:30] What's your dharma or purpose?     ——————————————— Subscribe to Tricres! https://www.youtube.com/channel/UCX0EUHMC2CckN6amdXL2F3Q?sub_confirmation=1   We interview entrepreneurs at the beginning, middle, and end of their businesses so if you're a coach and consultant get inside the head of business owners and gain their insights and driving forces.   Join our growing family and community of business coaches and consultants! If your passion is about making it happen for SMEs you need to listen to our podcast with business owners from around the world.   Find our other podcasts HERE at: https://tricres.com/podcasts/   Want to join us for our next Live Event to become a business coach or to enhance your existing coaching  business? Find out more and sign up for our free event here: https://tricres.com

Kasper Sierslev is the Chief Creative Officer at ZITE and an award-winning marketer and creative professional. He is an accomplished illustrator and storyboard artist, and a frequent keynote speaker at marketing events. A few years back he co-founded The Danish School of Advertising's Content Marketing class. During our chat we explore the powerful in-house marketing strategies that help businesses adapt and grow. You can find Kasper on Linked In at www.linkedin.com/in/kaspersierslevYour Business Hour podcast is hosted by the founders of Champ Consultants, Chantal and Matthew Baker. They are both accountants and bring a wealth of knowledge, experience, and business tips to their chat. They interview guests who tell their business stories, as well as consider the latest topics in business and finance.New podcasts are released weekly on a Tuesday and you can follow us on:Instagram: @your.businesshourFacebook: @your.businesshour

Kasper Sierslev, Chief Commercial and Creative Officer at ZITE, delves into elevating in-house marketing. Companies are bringing roles like graphic designers and copywriters in-house, but for these in-house teams to succeed, they must lay the necessary groundwork. From hiring project managers with industry knowledge to collaborating with external agencies, companies can empower their in-house teams for success. Today, Kasper discusses maximizing in-house marketing competencies.Connect With: Kasper Sierslev: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kasper Sierslev, Chief Commercial and Creative Officer at ZITE, delves into elevating in-house marketing. Traditionally considered the place where creativity goes to die, in-house marketing is undergoing a profound transformation. With companies bringing more creative talent in-house and leveraging AI tools, the lines are blurring between content, tier two, and production. Today, Kasper discusses revolutionizing in-house marketing.Connect With: Kasper Sierslev: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to another episode of The Brand Called You, where we explore the journeys of accomplished professionals from around the world. Today, we are excited to dive into the world of creative excellence with Kasper Sierslev, the Chief Commercial and Creative Officer of Zite. With a background rooted in traditional advertising, Kasper has emerged as a trailblazer in the realm of in-house creative teams. Join us as we uncover Kasper's insights and strategies for driving innovation and building high-performing in-house teams that redefine the boundaries of creativity. [00:33] - About Kasper Sierslev Kasper is the Chief Commercial and Creative Officer of Zite. He is also an author of two books. --- Support this podcast: https://podcasters.spotify.com/pod/show/tbcy/support

Kasper Sierslev, Chief Commercial and Creative Officer at ZITE, delves into elevating in-house marketing. Companies are bringing roles like graphic designers and copywriters in-house, but for these in-house teams to succeed, they must lay the necessary groundwork. From hiring project managers with industry knowledge to collaborating with external agencies, companies can empower their in-house teams for success. Today, Kasper discusses maximizing in-house marketing competencies.Connect With: Kasper Sierslev: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kasper Sierslev, Chief Commercial and Creative Officer at ZITE, delves into elevating in-house marketing. Traditionally considered the place where creativity goes to die, in-house marketing is undergoing a profound transformation. With companies bringing more creative talent in-house and leveraging AI tools, the lines are blurring between content, tier two, and production. Today, Kasper discusses revolutionizing in-house marketing.Connect With: Kasper Sierslev: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week I set down with Kasper Sierslev. Kasper is the CCO of Zite, Author, Keynote Speaker, and more. We talk all about the power of In-House Marketing. How can it transform your business ROI, messaging, and more.

This exciting episode is with Kasper Sierslev, author of Win Win House, Moving in House, CCO at Zite, and an overall guru of marketing. He walks us through his design process and introduces and explains his latest books. He also explains why those of us in design should think more about marketing. This is an episode you truly won't want to miss, as he speaks with us from Denmark. His company can be found at: https://zite.agency/ and a free copy of his book for my listeners can be found at: https://static1.squarespace.com/static/619bf5ea5e193231cfbe1922/t/655892dfc827fe0ff10bd561/1700303585882/Win-win-house+-+e-book.pdf The blog is located at architecturecoffeeandink.com which also has the complete link of all my sources, previous episodes, and old blog posts. You can email me at architecturecoffeeandink@gmail.com, or head over to the Insta, @architecturecoffeeandink,as well as the TikTok, @architecturecoffeeandink. Architecture, Coffee, & Ink is a Hollywood C. Studios, LLC Production. --- Support this podcast: https://podcasters.spotify.com/pod/show/architecturecoffeeandink/support

Are you ready to be inspired by an accomplished and versatile marketing professional?Join us on the Conquer Local Podcast as we welcome Kasper Sierslev, Chief Commercial and Creative Officer at Zite. With a remarkable career, including collaborations with global giants like Apple, Lego, and Mars, Kasper's expertise in building and guiding in-house creative departments is unparalleled.An award-winning marketer and author of two best-selling books, 'Moving In-House' and 'Win-Win-House,' Kasper offers deep insights into in-house marketing dynamics that will leave you with a fresh perspective.Get ready to be captivated by his expertise and remarkable adaptability in diverse business landscapes!Giveaway Alert! Conquer Local Podcast listeners, grab your free copy of Kasper's 'Win-Win-House' book at www.win-win-house.com/vendastaConquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta's Affiliate Program and how our listeners (like yourself) make up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.

This week our host Brandi Starr is joined by Kasper Sierslev, CCO at ZITE.  Kasper has more than 20 years of experience in the advertising industry and numerous creative awards for his work. He has written two best-selling books on the subject and worked with big international brands such as Apple, Lego, and Mars. Kasper has built and directed the in-house creative departments at Maersk, Georg Jensen, and Saxo Bank and has helped other organizations and brands set up their teams.  On the couch in this week's episode of Revenue Rehab, Brandi and Kasper will tackle In-House vs. External: Crafting the Ultimate Marketing Ecosystem. Links: Get in touch with Kasper Sierslev on:  LinkedIn Kasper Sierslev Books Related Episodes on Revenue Rehab: Episode 44 - In-House vs Outsourced: The Debate Episode 82 - The Tipping Point: Signs You're Ready to Outsource Marketing Efforts Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

Ich ha gmeint d Zite vo de Zeppelin si definitiv verbi, aber es wird wider intensiv ame noiä Zeppelin gforscht. Bi no chli skeptisch, ob das e Zuekunft het.

In this enlightening conversation, host Elias Crum (Marketing Guys), chats with Kasper Sierslev, the CCO of Zite, an expert in managing in-house marketing teams. They delve into the intricate pros and cons of in-house marketing, providing comprehensive insight into this crucial subject matter. Drawing from his extensive experience and vast knowledge base, Sierslev candidly explores how the landscape of marketing has transformed over the years and how these changes impact businesses.   To give a nuanced understanding, Sierslev elaborates on both models – external agencies and in-house teams. He begins by discussing the drawbacks associated with external agencies and the reasons behind their diminished dominance over marketing and creativity. Contrarily, he also tackles criticisms about in-house teams accused of compromising on the principles of creativity-led marketing.   Moving on to the main discussion, Sierslev contends that while both models have their unique benefits, there's an alternative route businesses can take for an optimized marketing setup – a win-win house. Sierslev's newly launched book, aptly titled Win-Win-House, expounds on this concept in detail. It acts as a step-by-step guide for building an on-site agency while retaining collaboration with an external partner. The goal? Harnessing the advantages of both models simultaneously. The book and more details about this transformative approach can be found at win-win-house.com.   During the discussion, Sierslev underlines that in-house teams are a more viable option for scaling, shortening the time-to-market, and handling complex issues. In comparison, outsourcing proves beneficial only when employing specialist agencies or boutique firms, provided their skills align precisely with the required tasks. Sierslev stresses that opting for full-service agencies could be a misstep, as their effectiveness often wanes when they tackle a variety of tasks they might not excel in.   This principle resonates within the working philosophy at Zite. Here, Sierslev and his team customize a setup to meet the specific needs, ambitions, and market environment of individual companies. As he explains, no two businesses are the same, and there's no one-size-fits-all solution. Details about Zite's operations and Sierslev's experiences with creating tailored in-house agencies for various firms can be found at Zite.   Sierslev's recommendations don't stem merely from his role at Zite but are also grounded in a string of successes marked on his impressive resume, which can be viewed on his LinkedIn profile. Notably, Sierslev has spearheaded numerous award-winning marketing campaigns.    In a nutshell, this informative interview underscores the importance of devising an optimal marketing strategy tailored to an organization's unique needs. Sierslev's wealth of knowledge and Crum's incisive questions make it a must-listen for businesses looking to level up their marketing. This conversation empowers listeners to take a fresh look at their marketing strategies, encouraging them to balance creativity and practicality for a setup that reaps maximum benefits. In-house or outsourced? Perhaps the ideal solution is a 'win-win-house.'   ** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

On today's episode, Kunle is joined by Kasper Sierslev, CCO of Zite, a platform that helps build in-house agencies so brands can utilize and maximize resources in an efficient manner. Heading the creative team of Maersk and a background in jazz music, Kasper marks the start of his colorful journey to be one of the builders of Zite. His deep understanding of the world of creatives enables him to provide valuable insights to brands and companies. He knows that by hiring the right people and setting aside time for the creative teams to breathe and find inspiration, the team can come together to produce high-quality work and foster an environment of creativity and innovation. Using Zite as an agency-building tool, brands can create in-house agencies of their own. Companies can take advantage of Zite's platform to utilize talents and resources efficiently. Zite's platform also provides insights and analytics to help companies make the best decisions for their business. It's an interesting episode as you'd hear Kunle and Kasper talk more about building an in-house agency, allocating staff, balancing between in-house staff and external agency, setting a workflow organization, and a fascinating story about a ring sizer app. --- SPONSORS:This episode is brought to you by:Treyd The 2X eCommerce Podcast is sponsored by Treyd, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts.  With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io. 

Mer tauchet ih i die "guete alte Zite" vo de Fotografie. Analogi Fotografie erlebt grad es Revival, het sie au för eus Bruefsfotografe e Dasieberechtigung? E chli en emotionaleri Folg.

More than ever before, patients are seeking out OB/GYNs and requesting permanent contraception in huge numbers. There are Reddit lists and social media posts with lists of physicians who will help. So why are people asking for permanent contraception now? And what is the evidence to support the surgeons doing the procedures? The Advocates are joined by Dr. Nikki Zite, an OB/GYN in Tennessee and formidable researcher on permanent contraception. Follow Dr. Zite on Twitter @nikkizitemd and Join the conversation on our Instagram and Twitter pages! Resources mentioned: - CREST study - ACOG Practice Bulletin #208 on Sterilization - Medicaid Sterilization Form Historical references: - Eugencis and Involuntary Sterilization: 1907 - 2015 - The History of Forced Sterilization in the United States - Unwanted Sterilization and Eugenics Programs in the United States

Toplamda 4 çift sinüs bulunmaktadır. Bu sinüslerin iltihaplanması da sinüzit sorununu ortaya çıkarmaktadır. Ayrıca sinüzit 4 farklı başlık altında incelenen bir sorundur. Bunlar akut sinüzit, subakut sinüzit, rekürren akut ve kronik olarak tanımla...

Today, I have an excerpt from a presentation by Zite Hutton at our April 2022 virtual symposium Ketogenic Revolution for Lipedema & Lymphedema. Zite is a member of the Lipedema Tribe, a membership group for women with lipedema through Lipedema Simplified. In this excerpt, Zite talks about how she came to embrace Keto, and then a Carnivore way of eating, to manage her lipedema. Mentioned in this episode: Lipedema & Lymphedema Heart to Heart: A Collaborative 3-Day Learning Event Join us for three days full of immersive learning and discover cutting-edge holistic strategies that would help to drastically improve your health... and your quality of life. https://lipedema.captivate.fm/heart2heart (Join our Event!)

Tune in now and don't forget to sign up for www.solciety.co!Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. online teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one.Speaker 2 (00:43):We are back in the studio today, got back from a trip to Dallas last weekend, actually with the man of the hour who is here with us today, I'm excited to finally get him on the show because we have got the legends and the myths Taylor McCarthy. So thanks for finally coming on the show with us Taylor. Hey bro. I'm really happy to be here. I'm excited. We're going to get this to drop some drops. Some of the heat for everybody right now. Oh yeah. And everybody knows anyone with a name like Taylor, they're going to be bringing the heat. They're going to be bringing the value tips in the solar industry. So Taylor's in the room. Let's go. Good stuff. So, uh, yeah, we just got back from your events, Taylor, the Knockstar, um, the, uh, Knock Fest, I should say, or sorry, a Door to Door Fest, get all these events confused.Speaker 2 (01:35):Um, so it was great events. You guys put a ton of time into it. So tell me, how was it? You, you recovered from the events, you guys put a lot of work into that. Yeah, man, definitely a lot of stress going into that, like being able to prepare that big of an event and you know, wanting to deliver and have it come from a genuine place, you know, um, you know, when we first started north starting university, it was really just a project to say like, Hey, like let's get it back to the next generation. We'll do a six week bootcamp. We'll design a competition around the bootcamp where we can train, hold people accountable and really help them get results. And then it transformed into, you know, us wanting to do this event and, you know, putting together people that really had validity that we're walking the walk and making the plays right now.Speaker 2 (02:20):And you know, it turned out really good. You know, the best part about it was the relationships. I feel like I've formed and you know, just to be able to really give back and hold nothing back because you know, it's something that genuinely bothers me. Like why is there so much mediocrity in our space? Why isn't there everybody's a millionaire, right? Because we get the chance to write our own paycheck. Every single day, we get the ability to tell somebody what we're worth and go improve that on a day-to-day basis. You know, that was one thing that I wanted to deliver for people was to be able to not only give them motivation and teach them things, but to really give them something that they can take, you know, like specific one-liners or, you know, reasons why people say yes or reasons why people say no or understanding what to say when somebody says, I want to think about it.Speaker 2 (03:09):You know, that's why we designed the actual Solar Knock Cards, which has all the common objections and all the nasty words that people have to eliminate from their vocabulary. And then the slicks specifically, you know, to be able to engage people while they're on the doors and to give the door to door sales and in the best percentage and the certainty that they want to be successful. Yeah. I love that. And I tell this story all the time, but when I first started in solar, there was so much like hidden stuff that people didn't want to say. It's like outside of my company, I going get any coaching at all. Um, I literally go to top guys at other companies. So I was with a pretty small company. So I hit up the top dudes, other companies, they'd be like, no, we're not telling you anything.Speaker 2 (03:50):Like, come on, man, I'll buy you dinner. Let's go. Just like, tell me a few lines that are working for you and nothing, no one say anything. So what I love about you is you hold nothing back. And like you're saying in this event, you literally gave us, I think every line that's working for you, everything you say out there, and I've never heard someone just break it down into the exact words they're saying, which you can have vines even a couple of years ago. Um, so yeah, that's was a money events and definitely worth the money for that, for your stuff alone that we heard. Um, but yeah, what I want to ask you, Taylor, when you guys first started this whole Knox star thing, were you planning on doing live events or was it just going to be the original coaching thing is sort of evolved since you yeah, I mean, you know, just to be very blunt, like Dan was the one that took the lead on saying, Hey, we have to do this event starting to put the pieces together.Speaker 2 (04:43):And you know that wasn't initially my idea. I'm not the type of guy that's going to say, Hey, I'm throwing this huge event. You know, it's kind of like first comes to the action then comes the motivation, right. You know, we started to put one foot in front of each other and we started to kind of make the plays that we needed to make. And you know, the next thing you know is we have a full event with 400 people in it. And you know, when you're around and surrounded around all those people, you know, I really don't know what I'm going to say when I go up on stage, because I don't speak from my brain and speak from my heart the same way that I don't know what I'm about to say over the next 30 to 45 minutes, it's just, I have this intention to say, Hey, like I'm being selfish.Speaker 2 (05:22):If I don't give everything that I have back to the industry and to help other people. And that's just what it comes down to because you really think about it. How many people get into door to door sales that just straight up never make it, like they only wait make it two, three weeks because they don't know this information. And they go two to three weeks without getting paid. And then they say, Hey, um, I'm going to go back to my job at seven 11 or I'm going to go back to my hourly job. See the problem is, is there's two zones. There's the, the comfort zone and the danger zone. We all strive to achieve things like money. The greatest motivator of all is the need to be comfortable. But what happens is we get, we get frustrated. And when that frustration dwells, the average person will withdraw or they will quit, right?Speaker 2 (06:10):Because they start to self doubt themselves. They don't have that certainty. And when you're armed and you have the ammunition to say, Hey, I've got nine or 10 different ways to handle this. You know, we did a play. Somebody had a specific, you know, objection. And, you know, I handled it and everyone was like, oh, that was nasty. You handled it like four or five different ways. Well, I know nine or 10 different ways to handle that. What came out came out. But if you only have one way to end the one objection or concern, you know, then you, you really put yourself into a corner rather than learning new ways and different ways to say different things. And you know, I'd probably say that the two most important things within my presentation is repetition and clarity. I'm very clear with what I explained to people.Speaker 2 (06:55):And I repeat things over and over multiple different ways, multiple, you know, uh, multiple different ways. And I say it different, uh, in different tonalities because you know, a lot of times you say something to somebody and they don't understand. It's not what I say. It's not how I say it. It's how I can make them feel. And it's some things will just go in one ear and out the other one. So, you know, I really need them to retain this information. I do that through repetition and clarity. Yeah. And that's huge. And something you're talking about at the events is how many times have we all heard it and have a presentation we're getting ready to close. I'm like, wait, but I still don't have money for this. It's like, are you kidding me? We just went over like 30 minutes saying, it's not going to cost you anything out of your pocket.Speaker 2 (07:36):Um, so that was huge. And you gave us some solid lines to just sorta like, repeat it. Cause you don't want to repeat the same things over and over. But it's like what you're saying, if you can repeat it, approach it in a different way. And then you talked about activating the senses, getting them to write it down, things like that, which I loved bowls at points you had. So, um, so if you didn't, if you didn't go to the events, I know some people are probably itching to hear somebody of lines and everything, but do you want to give us some of the ways Taylor, that you sorta like free explain these things to not just like repeat the same, uh, you know, same stuff over and yeah, definitely. So w what you have to realize is right now, you guys are hearing, right.Speaker 2 (08:16):That's what you're doing. You're listening to what we're saying, right? And that's the first way that you learned something, but you have to realize the way that the people that we serve, these families that we serve, the way that they're going to learn solar is by hearing reading, saying, in writing these techniques, and you need to hear something, read something, write something and say something six times to retain 62% of that information. Okay. If I say things one time too, that's good. But if I tell you something and I say, Hey, it's easier by show you and I'm handing them something. Now they're starting to read and hear me, right? And then if I ask them a question and get them to talk, now they're hearing reading and saying, buying is not a spectator sport. It's an involvement sport. I am an assistant buyer, and the process is not to the customer, it's for the customer.Speaker 2 (09:14):And I need to take their hand and I need to lead them through the process. So the same way that we have a formula or a roadmap for a homeowner, when we get inside of the home, we also have a formula or a roadmap, um, for the actual, uh, door presentation, which unfortunately I just haven't seen anybody really break it down to the ridiculous of what it's going to take to be able to actually go through the process of selling somebody. And, you know, it starts with you, it starts with mentality. It starts with affirmation, right? The things that I think about are going to lead to an emotion, and that will make me feel a certain way. That feeling will make me judge myself and make a decision about the way that I'm going to approach my debt. Right? But it's the same thing.Speaker 2 (09:57):When I approach a homeowner that first three seconds, there's going to be thoughts that go into their head. Those thoughts will create an emotion. Those, that emotion will make them feel a certain way about me, my product and my service when I knock on their door. And that feeling that they have will lead to them, judging me, which will lead to their end. That decision people rarely buy up people. They don't like trust or no. So that's the first thing that I focus on. Also have like a demeanor, like, I really don't care if you do this or not like this is going to happen with, or without you. And that's the first part of where I sit and stand. Right? Um, it starts with me affirming what I want to do. I need to have affirmation, right? Affirmation. Like this is a done deal. These guys were already talking about it. You know, the next thing I'm going into is who I am and why I'm there. Oh, Hey sir.Speaker 2 (10:49):Actually, the reason I'm confident, I'll pretty much just cut to the chase. You know how you have FPL here for the electricity, right? So that's typically how I'll start my presentation. I'm telling them who I am. I'm telling them why I'm there. The reason I'm coming by is like a little bit different. I'll pretty much cut to the chase. You know how you have blank for your electricity, right? That's a very cut and dry, quick process. They're going to say, yes, I'm giving myself the best percentages and I'm taking what maybe has five or seven seconds like 20 or 30, because I've created a little bit of curiosity. Right? And that's what I want to focus on to create curiosity. I then need to tell a story. So if you break it down, affirmation who you are, why you're there. Then I need to tell a story.Speaker 2 (11:34):And I need to do that by asking a question. Typically, once I say, Hey, do you know how you have FPL here for the electricity? They say, yes. I say, Hey, I don't know if you know, right. And I might spin that to, Hey, I don't know if you know what's going on in the state. Hey, I don't know if you know what's going on here in Cape coral. Hey, I don't know if you guys remember last year, the ballot, right? You guys might've remembered. You guys voted on something called grid pardoning. That's why all the polls, the wooden poles have been switched out for metal on us. 41. We have a little bit of an issue. It is serious. We're not trying to come down on anybody. However, it is important, right? I need to tell a story to create curiosity and through creating curiosity on painting a picture in their head, also known as imagery, right?Speaker 2 (12:17):Because that's how I'm going to get them interested. Um, by telling that story, asking a question and then creating a really big problem, right? I need to create pain within the process. If there's no pain, they will not change. Right. And that's one thing. The two things that I noticed most solar professionals don't do good enough job at is really telling a story on why this is a big deal, right? We maintain a grid. That's 135 years old, right? They have to constantly maintain this grid. That's why they have all these fees and surcharges here in Florida. We get all of our power from out of state. One out of every $4 exits the Florida economy. It goes into the Georgia economy because the power goes through something. You can call the trans mission. Substation goes through a distribution substation, and then eventually gets to the house.Speaker 2 (13:05):So if I can show them something, as I'm telling it to them, and I can create that really good story on why I'm there, which is a hundred percent true. Every single time, there's no like gimmicks or anything. It's just, unmaking it very serious because it is a huge problem. Right? And if you don't feel like it's a big problem, then you're going to get transitioned off of the doorstep. One or two things is going to happen. My belief is going to teleport out of my body, into you, and you're going to feel, Hey, this kid says the part. It makes sense. Okay. Maybe we should go to step two, right? Because I'm a firm believer that no matter what situation I go in, they're in a much better situation to own their power. Then be at the mercy of the power company, right. They, instead of them taking that money every month and throwing it into a dumpster, they're now redirecting it to their piggy bank where they're writing the checks to themselves every month, because they're the owner of their power.Speaker 2 (13:55):Right. And I use a lot of glamor words, a glamor word is a commonly known word. That's uncommonly used. And I use different words like, you know, unparalleled, you know, fantastic, robust redirection. You know, there's a new program. That's gonna allow you to redirect your payment towards owning your power. It's called the redirection program. You would literally divert what you would've paid to the utility company into a piggy bank. And that would eventually end. So you own your electricity, right? So I'm utilizing these words to really pick up their senses and realize it's not just what I'm saying. It's not how I say it. It's how I make them feel. And if I can make them feel like, Hey, what he's saying is right, and this makes sense, right? They're going to move to the next step with me. They might not necessarily say I want to do this, but they're going to sit there and listen to me for those extra 20 or 30 seconds.Speaker 2 (14:46):And then there's extra 20 or 30 seconds is going to lead into an extra 20 or 30 seconds. And eventually I'm going to break them down. It's like Yukon, Cornelius, the guy from, you know, back in the day on the, on the old movies. And he's, you know, he's chipping away. Right. And you have to chip away and eventually get to the process where it makes sense for these homeowners boom nuggets right there. And I'll be your, uh, I'll be your testimony because I mean, I went through your program, just started implementing some of these lines. You're saying, um, I, I hadn't done, I hadn't gotten over 10 cells for probably the last eight, nine months granted COVID and everything. But just from him implementing these lines and going through this stuff that you and Danny taught, it was like hit 12 cells that month had my best month in the past year with COVID and everything.Speaker 2 (15:33):So guys, if you haven't what I would do, just put this whole section on, repeat, listen to the lines that Taylor saying. Cause literally just by doing those things in implementing some of these lines, it's like crazy how much of a difference that you make. Um, so versus getting them through it, whereas getting into the psychology of why people say yes, but then also realize there's a psychology behind why people are going to tell note to tell you no. And the reason people are going to say yes, right? And in, in, in door to door sales, direct sales, it isn't easy, right? 99% of people couldn't handle what we do. That's why 99% of people don't do it. Right. And you look at the, the real psychology. If you really want to understand why somebody is going to say yes to you, right? You are the product or service, right.Speaker 2 (16:20):They're going to believe more about the conviction that you have and why this makes sense for their situation and your technical skills. Right. Um, E excited and enthusiasm. Enthusiasm is the spirit you have within you. When I was 18 years old, I started selling Verizon file store door. I used to skip my last class, a high school and, uh, had a 1.8 GPA in high school. And I would work for $86 a sale. And, um, I remember hearing the guy with the most energy makes the most money, right? So like your energy and your enthusiasm, and then the way that you decide to serve customers, yes, you are the product or service, your energy and enthusiasm and the way that you generally try to serve people. You know, I have to build that authentic communication, that authentic connection with people when I meet them for them to feel that way.Speaker 2 (17:07):Like I am genuinely helping you. Like if I go through this process with you, you'll do it a hundred percent. You would say, yes, it's just the hardest part of my job is timing. But what I'm going to do is I'm going to show you apples to apples, your current situation, compared to how it would be, if you redirected towards owning your electricity and like, I'll show you the fast and then you'll make the decision. But at the end of it, and the biggest problem is if I don't understand this, like the back of my hand, you're not going to be able to understand that, to make a decision, right? And then the reasons why people will say no, because you might get to the end of your presentation. And they said, Hey, I want to think about it. Um, there's something called the circle of persuasion that you have to go through and loop back and forth and go right through this multiple times, because get the, I want to think about it.Speaker 2 (17:50):I get the, I'm not making a decision today, but I keep looping through this formula to be able to get myself to that final. Yes, because at the end of the day, they're going to commit to one of three things. They're either going to commit to the utility company and say, Hey, powering my home from the power company. And the utility company is my best option. And if they are a firm believer at the end of my presentation, that paying the fees and surcharges and being at the mercy of the power companies, their best options, cool. I'll shake their hand and I'll say, Hey, if that's the way you'd feel after I've told you everything, I need to tell you that I'm cool with that, right. Option two is they're redirecting into a piggy bank where they own their power. They're turning a liability into an asset or option three is we go to submit your application and they deny you.Speaker 2 (18:33):And then in that case, you're stuck. I mean, you could go to the seven 11, go buy a $20 scraps to get one a million dollars, say, yes, I'm buying a brand new solar system and you can't get it because the system is grid grid dependent. It's gonna inter connect to the grid, right? So utilizing takeaways and, um, the reasons why people aren't going to move forward. Number one is lingering questions, right? People have lingering questions and sometimes they don't tell you. And that's the benefit of the slicks is like the five main questions I like to go on offense and show them this before man, like people always have five main questions. What happens to my roof? What happens if I move? What is the bottom line cost of doing this? Who's going to serve as a system. And when do I start saving money?Speaker 2 (19:13):And I want to bring up all those five lingering questions beforehand. I also want to bring up, it sounds way too good to be true. Bottom line started. If you're going to fall into one or two categories, category one, everything that I just said made complete and total sense. You know, somebody that's benefited from going solar or categories here just sounds way too good to be true. And you're probably sitting there like, wait a second. What's the catch. The catch is simple. When I say that I have your full attention, right. It catches simple. What's the main reason you picked it. You know, the utility company as your provider in the first place. Exactly. You never had a second option right now. You see these lines are a natural part of me because I've internalized them. Right. And that's how you learn something is by utilizing it and then internalizing it and then you reinforce it.Speaker 2 (19:55):Right? Um, the other reason why people aren't going to move forward as an inadequate explanation of benefits, right? Different buyers require different amounts of information to be soul, right? No, nobody wants to be sold. Nobody wants to buy something. They want to own it. Right? So I need to really explain to them the benefits. And you know, what I like to do is when I go in for my clothes and even on the door, I say, Hey, there's an agenda because it gives them a roadmap. I go over four questions. They're called. Can we pay the questions that I'm going to go over your costs of doing nothing really show you apples to apples. What you're going to end up spending a month on power a year for power and how much you're going to have to actually give to the landlord. Um, next, we're going to explain to you what we believe are MCSS will try those five main buttons, remove costs, service, savings, recap, design, and I'll say the numbers.Speaker 2 (20:42):And then we'll actually submit your application. Um, with the questions are pretty basic. We want to make sure that are both, how many years have you literally it was called word of mouth advertising. And if you've lived here for six years, we want the credibility, but also the visibility from using a roof because people will see the panels. Um, peace of mind is something that people want out of this because the rates are just going to consistently go up. You know, there is one program that allows you to have a 0% escalator, meaning that your price on month one, your cost, your investment for your system would never, ever go up. We want you to understand the difference between renting and owning. That's a critical part. People are going to cancel. If they are just saving 50 bucks a month and they take out a loan, they realize it's after.Speaker 2 (21:24):I need them really to understand the difference between resting versus owning. And I want to pull a hypothetical like, Hey, what am I going to do to convince you to go back to renting your house? And I use a checkbook analogy, right? So Taylor, if you were my, if you were the customer right now, I'd say, you know, like, um, Taylor, I have a hypothetical situation for you. You know, hypothetically, if I pulled the checkbook out of my pocket right now, and I was willing to write you a check and hand it to you. Um, so I could be the owner of your home, um, because I wanted the title and I wanted ownership of the home. I would continue to live here. I would let you continue to live here, but you would just have to write me a check every single month so I could pay off the mortgage.Speaker 2 (22:05):Is that something you would do? Would you go back to renting your house? If I was willing to buy it from you and you just had to write me a check every single month, would you do that? Would you go back to rent? No way. No. Why wouldn't you do that? Because I've already been paying towards own and owning the house. It'd be like taking a step back right now. Why would I want to do that? Because you would get my house basically, and then you would get my paycheck or you would get the same concept with your electricity. Right? See, the problem is solar has been very, very, very expensive. And all these neighbors like Judy, she lives right here in the home right here on the corner. She was really smart about it, but she did not win the lottery. She did not take money out of her checking account, nor did she pivot from her stock portfolio.Speaker 2 (22:52):She just realized that if she was paying the electricity for rent or a liability, that she wanted to turn that into an asset where she now had the control. Right? And that's where I want to explain the difference between renting versus owning. And I want you to really verbalize because I can go through my, can we pay process? I'm actually writing down all the answers, right? Because when I get to the very end of the process, I want the value to be as high as possible. That when I show you what your fixed monthly payment is, that I can assume in transition and go right into, you know, the clothes and how this would make sense. Um, and then I have the 10 pillars of reasons why people want to go solar. There's $0 out of pocket. You add equity to your home. You own your power source.Speaker 2 (23:34):You eliminate fees and surcharges. People do this, that are tech savvy. You get a fixed payment twenty-five year warranty, production guarantee, the better environment, the cost into an investment. And then you get the 20% federal tax credit, crazy golden nuggets spread there. And for, for everyone, that's listening to audio, Taylor's been holding up these, um, these slicks. Um, so we're going to release the video version. I would definitely suggest listening to that. And then we'll ask them at the end where you guys can get a hold of these things, because these things are game changers too. Um, but no, I think it's super valuable stuff. So again, just re if you anyone that's listening, if you hear these lines on repeat, start to implement them, it's gonna increase yourselves for sure. I mean, I know you guys already have dozens of success, stories of people implementing these things, increasing their sales.Speaker 2 (24:25):Um, but what about Dale or for people that, um, are hitting highly saturated area? It's been knocked the ton. Oh, you're the fifth solar guy here. Cause I'm in San Diego. One of the most competitive markets done on people here, um, slinging solar. So what do you do? What are your, some of your lines for those neighborhoods where you get no, you're the fifth solar guy here and what are you doing to differentiate, differentiate yourself from all those other guys that came. So first is how you envision yourself, right? Like I do not care if they've been talked to by four other solar guys that dead, they just haven't talked to me about it, right? Because what I'm going to be telling them is completely different. You know? So like this is completely, totally different. This is completely different. So, you know, before all these companies come out and say, we want to sell you this, or we want to sell you that were utilizing you guys as reference points or what we call model homes.Speaker 2 (25:16):How many years have you guys even lived here? Right. And I want to take it away from them right now. If you've been approached about solar, you have to understand what their misconception is and you need to tell them, Hey, the biggest problem in solar is if I don't understand this, like the back of my hand, you're not going to be able to understand it. A lot of the people are telling me a lot of people say, they're not interested without actually seeing a proposal and understanding, you know, what their house would look like with the panels. And actually somebody showing them apples to apples, what their current situation is compared to their new situation. You know? So I try to get really real about their situation. I pull up their house with an application called Sunseeker where I can show them the hours that are hitting their house.Speaker 2 (25:58):And I want to actually personalize their situation right off the bat. Now, if somebody has already been talked to about going solar, you know, I want to figure out the reasons why, you know, what they were told and you know, really why they didn't move forward. But I also want to be convicted and say like, if I go through this process with you, you'll do it. You know? Like, what was the main reason you picked, you know, Edison as your power provider in the first place. Okay. You, weren't thinking about closing out the account. Right. You know, how many years have you lived here? Okay. So seven years, hypothetically, if the power company called you on the phone right now and said, you guys have been super loyal for the last seven years, we've been taking all the payments and we put them into a piggy bank for you.Speaker 2 (26:36):And on your 20 or your 25, you just don't have to pay a power bill because you own your electricity. Right? Like, um, I use specific lines, like, you know, like, um, we'll go through a quick role-play here. So like, um, like, like Taylor, um, how many years ago was it that you moved into the hall? Uh, it's been like six years now. A little bit. Okay. So six years ago when you moved into the house, I don't know if you move the furniture on yourself, you had a moving company, but that first day that you moved in, I know you didn't hesitate to call the power company. Typically what happens is you call them, you tell them your name. They said, okay, where's the B address? And then your, your, your lights is turned on and like 30, 45 minutes or whatever. But at that time, six years ago, if you would've called the power company and they said, Hey, before we turn the lights on, we need to send a representative out to your house.Speaker 2 (27:24):Kind of like I'm here right now. And you were to have two options. You are not just forced to have that one option where you had to rent the power, pay the fees, pay the surcharges, and always have to maintain this hundred and 35 year old infrastructure. They said, we have a second option because we're here right now. When we proposed the idea to actually use your roof as a power plant, where you're producing power onsite, you own that electricity. You have the ability to have a fixed payment that nine out of 10 times is going to be lower than what you currently pay. You will not pay any fees and surcharges. And then you'll have an end game with that because you're producing clean energy, right? You're also going to be incentivized, kind of like, if you go speeding 110 miles per hour down the highway, you're going to get a ticket.Speaker 2 (28:09):But when the government and they want you to do some thing, right, they're incentivizing you. And they said, Hey, we're going to actually pay you 26% of the federal tax credit to actually do this. If given that option, when six years ago, when you moved into the home, would you have at least have the representative come out to your house? Yeah, no doubt. So it was the only, the only difference is I just don't have an Edison logo on my shirt. Right? You want to paint imagery into their head to be able to show them, Hey, there's multiple options. And you know, a lot of the time when, when people are getting combative with me, you know, sometimes I'll just say, I'll just stop. And I'll say like, sorry, this is not a sales process. You're actually starting to make me feel a little uncomfortable.Speaker 2 (28:52):Right? I'm not a dentist. I've never performed a root canal in my life, nor am I looking to pull any teeth to that, right? Like, like I'm going to help you genuinely help you go into a better situation. It's just the hardest part of my job is timing. Right? That's the hardest part of my job. That's a reason why somebody is not going to move forward. Right. And then have that presentation down, pat. So we started with the affirmation who you are, why you're there creating a story and asking a question, right? Then I want to create the pain. Then I want to go into a problem. Then I want to go into the solution that I want to tell them how they're involved. Then I want to tell them how they're awarded that. I want to tell them why it makes sense. And then I want to transition it.Speaker 2 (29:34):And I want to assume, assume, assume, right? I always want to take the sales presentation as far as I possibly can. I don't want to be pushy. I'm not a used car salesman. But if I go through this process with you, you'll do it a hundred percent. You would say yes. And you have to have that conviction. The same that you're hearing my voice. If I'm like military, dude, you might not do this. Or like, Hey, this doesn't make sense for you. Like, no, like you're going to do it. It says, I have to explain it to you. Right? That's the biggest problem in the solar industry is people don't fully understand it and they try to explain it to you. And you get confused when you say no. And I would expect you to say no, right? But my job is very cut and dry.Speaker 2 (30:09):Right? I want to show you what your bill last month would have been. If you would have already had solar. And then I want to show you the actual design of the system. Do you know roughly, just roughly what you guys spend a month on the electricity, like 1 50, 1 50. Okay. So $150 is what you spend every single month to the utility company. You turn your lights on. You don't get any equity. Your power's not your house. Isn't worth more. It's not like, Hey, I've paid for power for 25 years. Now I'm going to go sell my house. And my home is going to be worth X amount more because you don't get anything in return. But if it's $150 that you spend a month fair to say over the course of a year, it's eight, $1,800, $1,800 comes out of your pocket to maintain a grid.Speaker 2 (30:54):That's over 130 years old. And it put this into perspective for you. If it's $1,800 in a year, what does 18,000 represent to you? In one year, you're giving the utility company. If you're donating $1,800 to the utility company in 10 years, what is $18,000 to you? I guess what I would have spent what I would have paid the utility company. It's 10 years of paying for power. If the rates never went up next 10 years, the rates could potentially double. They're not going to go down 50% because we use our natural resources, right? And that's why we have this problem. It is serious. We're not trying to come down on anybody. However, it is important, right? If you break down the last seven years that you've lived here, you've almost invested. Or I shouldn't say invested, I should really use the word donate because that utility company took all this money that you gave them.Speaker 2 (31:48):And I believe that these CEOs of these power companies should not be making millions of dollars a year. I believe that if we have 135 year infrastructure, we should all be paying for it. Not just the consumers. You see, I'm a consumer myself. And whenever I put myself in these types of situations, I want to find somebody with expert product knowledge. Because if I get confused anywhere along this process, I'm going to say no, right? And I use this to help the homeowner relax because your greatest enemy is the client's fear, right? And if they're scared, they don't want to make the wrong decision. So as an assistant buyer, that's the first thing on the top of my food champions. I need to really help them relax. Then I need to go into a really good, intense statement. Then I need to go through the, can we pay questions and get them to talk about why I should pick their home.Speaker 2 (32:36):Then I want them to circle the reasons why they like that. They should go solar. Then I want to explain to them what we believe. I want to show them apples to apples. Hey, this is what your average monthly bill comes to. This is what you pay average per year. This is how many kilowatts you consume per month. This is how many kilowatts consumed per year. This is what you're going to pay for power over the course of X amount of time. This is what you're getting for a tax credit. If you don't do anything. So I'm showing them apples to apples, almost like a Ben Franklin closed, Hey, if you could stay with your current situation, this is how it's going to be. If you move to a new situation, this is what it's going to be. I do not care if you do it, this this is going to happen with, or without you.Speaker 2 (33:14):I've got about 11 and more of these to do today. Um, but if you want to take a part of the project, the next step is actually getting the utility company to process the redirection. If they denied the application, then you're stuck. Right. And I take it away at that point, right? So I'm not going to sound needy, right? The same way that if the customer starts to, you know, give me a hard time. Like, I just have a demeanor. I don't care if you do it or not. It's your bill. You know, like the TVs, aren't going to look any different. They're not going to flicker the lights. Aren't going to look any different. And I almost have a demeanor, Hey, if, if you don't do this, like you, you might as well just keep the lights on. And the TV's on all day when you go to work, you know, like, it's, it, it doesn't make sense to me because I have the Zite belief that it does not make sense to them to continue to waste money.Speaker 2 (34:01):Right. I definitely feel as if people hesitate to pay full price on things they don't need to. Right. That's a jab. Right? I use that when I'm in the field, right. I definitely feel as if people hesitate to pay full price on things they don't need to. What was the main reason you picked the Edison in the first place? Okay. You guys, weren't thinking about canceling the account, right? So all these little jabs are kind of making them feel like, Hey, am I making the right decision? I want to avoid the wrong decision. Well, guess what? Through my conviction and through my passion and my product and my service, they're going to start to doubt their current situation and say, dude, we're getting screwed, right? Why would we pay all these fees and surcharges? Hey, this kid looks, the party sounds apart. He's showing me stuff.Speaker 2 (34:39):He's backing up. What he's saying. When I go to the field, I have like 14 different slicks. If they ask me about a hurricane, if they asked me the difference between the old Stouffer's the new stuff, where the sun direction comes, you know, I have all this different ammunition that I can show them something, as I say something right. And my dad has always told me documentation beats conversation. That's another thing that I say to them, like, no, everything that I'm saying is good, but, uh, documentation beats conversation, you know, this is the hardest part of my job is time. And if I go through this process with the old, do it a hundred percent, you'll do it. And then I assume transition, Hey, I'll pop back by around five. Or Hey, if there's a small place, we can sit. I go through these questions.Speaker 2 (35:20):And, uh, you know, I just have that belief that they're going to do it. You know, I don't say anything special. I don't have a complicated presentation, you know, but what I do have is I have a lot of belief in my product and service and people are going to be more persuaded by that than my technical skills, powerful stuff. And I love that. And it's true. There's so much confusion in this. Especially out here in Southern California, I think that's basically the number one reason people don't have solar. So they got confused by loss guy that was pitching like a PPA. We used program. It's a big thing out here, but we come in, we can show them different options, give them that knowledge. And then people are way more confident. I had a lady just two weeks ago. That's an older lady canceled.Speaker 2 (36:01):Cause she was confused on like one tiny thing in the documents. Didn't tell me, just call up the company in canceled. I'm like, what? Then you go back, just clarify things to her, helped her gain an understanding. And she was back on board. So yeah, I see that all the time. I'm sure you do. People don't understand it. So they just cancel. They're confused. They don't want to do it. That's what I try to say, Hey, there's a new program. That's going to allow you to redirect your payment. It's called the redirection program. So if you noticed all these people that put up the wind turbines behind their houses, or like the solar panels on the roof, they did not win the lottery. They did not take money out of their checking account, nor did they pivot from their stock portfolios. What they realized was they were at the mercy of the power company.Speaker 2 (36:43):But if they could divert that payment towards a piggy bank or they owned their electricity rather than paying for rent every month, that's something that they wanted to do. Right. See, the hardest part of my job is that timing aspect and being able to explain it so they understand it because I need them to fully understand it for them to have the confidence and certainty that they're making the right decision. I love that. That's super powerful. Okay, guys, implement those lines again. Repeat these. It's going to change the way you sell. Um, and I know another thing you do just like reducing the cancellations is those hypothetical questions. That's something that I'd been trying to implement a lot is just asking the hypothetical's like you're saying, Hey, what would you do? If, if SDG, if Edison came back, they said, we're going to switch you onto the old program, getting them to agree with that.Speaker 2 (37:29):Um, so that's super powerful. What other geometry, other things that are helping you, um, reduce cancellations and things that have helped the guys you're coaching. Yep. So there's one specific question that I asked right before I walked out of the house. Understand practice does not make perfect, only perfect practice makes perfect. So you're going to need to stick this line word for word, if you want to utilize it. But if you can learn this one last line, it's going to completely eliminate your cancellations. Um, so Taylor, give me an example of your last one of your last homes. What was their average payment to the utility company and then what was their payment for solar? And give me a hundred percent offset just to make it easy on this one. Yeah. Um, I think my last one is, uh, probably one 70 was their average to the utility company.Speaker 2 (38:22):I think one about one 40 was their payments for the solar. Okay, great. So great example. All right, Taylor. So I really appreciate the time that we shared. Um, I have one question before I leave. Hypothetically, if you were to close your eyes right now and you already have the solar panels installed in the roof and you knew that you own your electricity and you knew you had a fixed payment that went into a piggy bank every month and it was $140. And you knew that rate would never go up because you owned your electricity. You had the panels installed. Um, your payment was one 40. It would never go up. And then you've heard somebody ringing your doorbell. You were cooking dinner or whatnot. And you went to go look who it was. You peeked out, you open your door and it was Edison and Edison tried to talk to you.Speaker 2 (39:10):And they said, Hey, we want you to rip off the panels. We want you to go back to renting your electricity. We want to put you into a variable rate where the rate can go up, but we're going to start you off at an average of $170, right? If that situation were to happen, you already had the panels installed in the roof. You had the $140 fixed payment that we talked about. And then Edison came and knocked on the door, try to convince you to rip those panels off. And they told you that your new rate would be one 70 and every time you made one of those payments, they would take the money and put it back into the infrastructure. And you would not have any sort of asset. You would not get the tax credit. If that situation were to happen, what would you say?Speaker 2 (39:53):Yeah, that would, that would suck no way. Would I go back onto that? No way you would never do it. And what I'm telling them at that point is their current situation. Right? I'm telling them their same situation that you're in. Right? So I've went through the process. I've signed all my documents. I've went through the final process in the night, reaffirmed that post-close closed that by asking that question. And if you really did the sales process the right way, they're going to say I would never do that. I would never do it. And then sometimes I'll, I'll take a subtle takeaway. Like keep in mind, like the utility company denies you. Then you are stuck. He better not do that. No. Well, what if they deny me? Can I call them? Is there any, can I go into the office? And I have felt that if you sell the process the right way, right?Speaker 2 (40:37):You want to take it away and you want to build that pain because understand if you don't build enough pain, if there isn't a problem, if there isn't pain, they won't change. Right. The pain, the problem, the solution, how they're involved, all the transition process works fire. Yeah. That is a game changer. I still need to memorize that because I think I've, I've tried that a few times. Uh, butchered it a little bit when I tried to do it. So definitely go back re listen to this, get it word for word and yeah, it's for sure. Going to change your cancellations. And last thing I wanted to ask you before we start wrapping up here, um, a big thing that I've learned from you is just vocabulary. Dale eliminates from your presentation. I know pitch is one of the words you don't eliminate. Taylor's making us do pushups and stuff like that when we said pitch at the conference.Speaker 2 (41:34):But, uh, can you go through for our listeners, some words that, uh, you teach you coach guys on to eliminate from their sales vocab. Yeah. There's actually a lot of the words that I completely eliminated from my vocabulary. Nasty words are words that will remind a buyer of a bad path selling experience. Right. And the pitch is one of the nastiest words, right? Let me just hear your pitch. Like you want to hear all these different pitches you should refer to pitch as an angle of a roof or a baseball throw that we'd replace pitch with the word present or presentation. Um, other words are like cheaper. I don't use the word cheaper. I use more economical, most economical or more efficient, most efficient. I don't use the word. I don't use the word appointment. Like, Hey, I'm going to set an appointment at six o'clock.Speaker 2 (42:21):I'll just pop by and visit. Right. Hey, so I'm going to actually be with the Gonzalez family at five. I'll just pop by, uh, like right at like 5 45. And I'll show you guys exactly what the panels will look like on the roof and what your bill locksmith would have been. Right? Cause people cancel an appointment, but they won't cancel a few pop by and visit. Right. Um, over the summer I had a lady that said, I am not signing any sort of contracts whatsoever today. So that's perfectly fine. This, um, you don't have to sign the contract, but what we are going to do is okay, these three forms and that's, what's going to allow us to get to the next step. And she was okay to okay. The form, but she didn't want to sign the contract because when somebody wants to sign something, they think of bad things.Speaker 2 (43:01):I just used the word. Okay, approve, authorize, or endorse. If they say contract, I really liked to use the word forms, paperwork, you know, um, agreement. But I really liked the worst forms in that situation. Um, so there, there's a lot of words that you just want to eliminate that, you know, might not help the process or, you know, they might think like, to be honest, I'd never say that I say to be blunt, right, right. To cut to the chase. I don't want to say, to be honest as I'm insinuates, like, oh, wait a second. Was he, was he honest? You know, so I say to be blunt, I try to add all, but I don't say the word free. Right? I say no costs. Right. And to be able to learn these words, eliminate them. And the opposite of a nasty word is a glamour word.Speaker 2 (43:47):And those are words like redirect or unparalleled are really getting them excited. And you also don't want to use those same word over and over and over again, if I said fantastic, nine times in my presentation, you know, then it becomes, and then it just becomes a redundant. Right. And it doesn't actually help the process. Right. The other thing that people want to eliminate is something called seal talk, seal talk is, uh, uh, and, um, um, uh, uh, or words that will take away certainty from your presentation. So when you're arming and eyeing the whole time, you know, that's called seal talk and you want to eliminate that from your, from your vocabulary as well. Yeah. Super important. Yeah. That's, that's been a game changer for sure. I was saying all of these things without realizing them. So something might've been trying to do is just record yourself because a lot of these, a lot of people don't are seeing these things, especially ums, AHS, buts.Speaker 2 (44:42):We don't even know we're saying it. So for our Solarpreneurs, go and record yourselves at guarantee, you're probably using a lot of these words without knowing it, especially because whatever everybody does, you just have to be conscious about it, right? Like in work on it, you might get 1% better every day or every week. And that's all it is, is getting really good with your vocabulary and your certainty. Because at the end of the day, the families that we serve, which I also don't use the word customers, right. I don't refer it to customers. They use the families we serve when they start to hear every other word that comes out of your mouth is odd. They're going to say, does this kid really know what he's talking about? I'm a consumer myself. Whenever I put myself in this sort of situation, I'm looking for somebody with expert product knowledge.Speaker 2 (45:31):That's part of my intent statement. Right. And if I can stick that during my intent statement and let them know, Hey, my goal is to have you commit to one of these three things, you know, that I'm really laying out the roadmap with how my presentation should go. Whether I'm on the door, whether I'm in the home. I love that super powerful stuff. So yeah, again, record yourselves. See if you are saying any of these trigger words. I know when I first got in the, in solar, I was taught to say all these things like a lot of, a lot of companies don't even teach these things. A lot of guys are saying free appointments. I had never heard that before you taught me that. And once I started replacing appointments with pop by our whole team, we've seen our cancellations go down. We've seen same day appointments, go up clear up for same day, pop bys.Speaker 2 (46:18):As we're not doing an appointment, we're just popping by later in the day. And that's when we're getting results. So, um, super powerful stuff, appreciate you for not holding anything back. Um, and that's what I love about what you and Danny are doing. Guys are changing the industry, for sure. So we're used to it being just the opposite of that. Um, so before we let you go, Taylor, can you, so I've told our podcast listeners, I was in your guys' bootcamp and helped me out, uh, just a ton in the way I sell and definitely got me results. So can you tell our listeners where they can find out more about you guys and maybe tell a little bit about your upcoming bootcamp and everything, if you guys got any spots left in that? Yeah. So it's filling up pretty fast. We just had our event, I believe.Speaker 2 (47:02):Uh, we're getting pretty close there because we want to really have that personalized touch over six weeks with every individual. Um, you can find information on www.knockstar.university or you can find all the products information about the six week bootcamp. The way we design the six week bootcamp is not just, uh, you know, a call every week and going over a specific stuff. But what we did was we designed the competition around it really hold you accountable and allows me to be your performance performance, manage you and kind of be your outside director of sales. And my job is to get the most out of you during that six weeks and really to push you, hold you accountable. Not only give you more information, but to get you to produce over that six weeks. And you know, the cool thing about it, like tell her you were within the program, you had, you know, w you had your best, uh, best month in a long time.Speaker 2 (47:54):And it was because you pushed yourself when you're up. And your proximity is around some of the top door to door salesmen all around the United States. You know, the coolest part about what we do is we get the opportunity to go prove what we're worth on a day-to-day basis. You can enter a bootcamp against some of the top solar professionals all across the United States. And, you know, there may be somebody that's listening to this podcast right now that not too many people know who you are, but you have that deep down belief in yourself, and you say, Hey, I'm going to go into this and I'm going to take out everybody. I'm going to be number one within this entire bootcamp. I'm going to be one of the guys that goes up on stage. I'm going to be somebody that's recognized, because I understand people strive to get these things that motivate them like money, achievement recognition.Speaker 2 (48:39):And when you get out of that motivator stage and you go to demotivators motivators, that's when you're going to be like, Hey, you know, I'm self-doubting myself, but you know, it starts with you affirming having a tunnel, vision, being myopic, believing what you're going to do. I remember when I was first, you know, 18 years old, 14, 15 years in the game, I heard something that said, decisions, decide your wealth. And when I stood in at a company called Platinum Protection with over a thousand sales reps, I looked at everybody in a crowd. I had long hair down to my shoulders, and I had an absolute certainty that I was going to be number one in that company, there was this no s ends about it. I didn't know anything about selling security alarms at all. I just knew that I had that absolute certainty of what I needed to accomplish.Speaker 2 (49:24):I put on my blinders and I made plays. You know, I grew up very poor. I watched my parents struggle when I guess that would be my message to everybody is, you know, whether you decide to level up and be a part of our bootcamp or your long program called United, um, or just decide to say, Hey, I'm going to do it on my own a hundred percent, but just put your head down and make the plays because you don't want to procrastinate and wait and wait and wait. You have to eventually make those plays on 31 years old. If I didn't make all the plays in my twenties, I would not be in the position that I'm in right now. And at the same time, I need to keep my foot on the pedal, right? What has got me here to this position is not going to help me get to where I want to go and I have to keep on keeping on.Speaker 2 (50:05):And that would be my advice to everybody. That's go. I love that. And I can attest to what Taylor is saying. This guy is one of the most competitive people you will meet. We did a soccer game, and I know you got a soccer game tonight, Taylor, but this guy was more one of the most, uh, rad competitors I've seen on the field and soccer him and a Moe Falah. I thought I was going to have to hold you guys back for a second. You guys were the two top guys tour. And then solar were the two top guys in a soccer team as though all this stuff correlates feed that have that desire, light that fire on yourself, and you're going to go achieve. And that's what I think has been a huge part of your success. Taylor definitely admire you for that. So thanks for dropping some nuggets with us and guys, he just dropped all this stuff.Speaker 2 (50:48):A lot of this stuff was from the boot camp. So imagine the value you're going to get from the bootcamp. So if you want additional training, go check that out. And then they also have the Knock Cards, the slicks he's talking about what you can use those on doors in your trainings. Um, working guys find those things out there is that just a knockstar.university to not start out university. You guys can find me on Instagram, Taylor MCC solar, and don't hesitate to reach out because, you know, I've watched my parents struggle. I live week to week, we always got down to our last $20. And you know, like this thing is bigger than myself. You know, God gave me a gift to be able to help others. And I want to be able to help as many people as I can. Well, we appreciate you, Taylor, thanks for all the value you're spreading in this industry. And guys go out and shoot Taylor. And also Danny, that was on the podcast. If you a few weeks back, probably when this releases go tell them you appreciate them, follow them on Instagram and thanks for changing the world. So thanks for coming on the show, Taylor, and we'll have guys sitting up and we'll talk soon. Peace.Speaker 1 (51:49):Hey Solarpreneurs. Quick question. What if you could surround yourself with the industry's top performing sales pros, marketers, and CEOs, and learn from their experience and wisdom in less than 20 minutes a day. For the last three years, I've been placed in the fortunate position to interview dozens of elite solar professionals and learn exactly what they do behind closed doors to build their solar careers to an all-star level. That's why I want to make a truly special announcement about the new solar learning community, exclusively for solar professionals to learn, compete, and win with the top performers in the industry. And it's called Solciety. This learning community was designed from the ground up to level the playing field and give solar pros access to proven mentors who want to give back to this community and to help you or your team to be held accountable by the industry's brightest minds. For, are you ready for it? Less than $3 and 45 cents a day currently society's closed the public and membership is by invitation only, but Solarpreneurs can go to society.co to learn more and have the option to join a wait list. When a membership becomes available in your area. Again, this is exclusively for Solarpreneur listeners. So be sure to go to www.solciety.co to join the waitlist and learn more now. Thanks again for listening. We'll catch you again in the next episode.

Tune in now and don't forget to sign up for www.solciety.co!Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. online teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one.Speaker 2 (00:43):We are back in the studio today, got back from a trip to Dallas last weekend, actually with the man of the hour who is here with us today, I'm excited to finally get him on the show because we have got the legends and the myths Taylor McCarthy. So thanks for finally coming on the show with us Taylor. Hey bro. I'm really happy to be here. I'm excited. We're going to get this to drop some drops. Some of the heat for everybody right now. Oh yeah. And everybody knows anyone with a name like Taylor, they're going to be bringing the heat. They're going to be bringing the value tips in the solar industry. So Taylor's in the room. Let's go. Good stuff. So, uh, yeah, we just got back from your events, Taylor, the Knockstar, um, the, uh, Knock Fest, I should say, or sorry, a Door to Door Fest, get all these events confused.Speaker 2 (01:35):Um, so it was great events. You guys put a ton of time into it. So tell me, how was it? You, you recovered from the events, you guys put a lot of work into that. Yeah, man, definitely a lot of stress going into that, like being able to prepare that big of an event and you know, wanting to deliver and have it come from a genuine place, you know, um, you know, when we first started north starting university, it was really just a project to say like, Hey, like let's get it back to the next generation. We'll do a six week bootcamp. We'll design a competition around the bootcamp where we can train, hold people accountable and really help them get results. And then it transformed into, you know, us wanting to do this event and, you know, putting together people that really had validity that we're walking the walk and making the plays right now.Speaker 2 (02:20):And you know, it turned out really good. You know, the best part about it was the relationships. I feel like I've formed and you know, just to be able to really give back and hold nothing back because you know, it's something that genuinely bothers me. Like why is there so much mediocrity in our space? Why isn't there everybody's a millionaire, right? Because we get the chance to write our own paycheck. Every single day, we get the ability to tell somebody what we're worth and go improve that on a day-to-day basis. You know, that was one thing that I wanted to deliver for people was to be able to not only give them motivation and teach them things, but to really give them something that they can take, you know, like specific one-liners or, you know, reasons why people say yes or reasons why people say no or understanding what to say when somebody says, I want to think about it.Speaker 2 (03:09):You know, that's why we designed the actual Solar Knock Cards, which has all the common objections and all the nasty words that people have to eliminate from their vocabulary. And then the slicks specifically, you know, to be able to engage people while they're on the doors and to give the door to door sales and in the best percentage and the certainty that they want to be successful. Yeah. I love that. And I tell this story all the time, but when I first started in solar, there was so much like hidden stuff that people didn't want to say. It's like outside of my company, I going get any coaching at all. Um, I literally go to top guys at other companies. So I was with a pretty small company. So I hit up the top dudes, other companies, they'd be like, no, we're not telling you anything.Speaker 2 (03:50):Like, come on, man, I'll buy you dinner. Let's go. Just like, tell me a few lines that are working for you and nothing, no one say anything. So what I love about you is you hold nothing back. And like you're saying in this event, you literally gave us, I think every line that's working for you, everything you say out there, and I've never heard someone just break it down into the exact words they're saying, which you can have vines even a couple of years ago. Um, so yeah, that's was a money events and definitely worth the money for that, for your stuff alone that we heard. Um, but yeah, what I want to ask you, Taylor, when you guys first started this whole Knox star thing, were you planning on doing live events or was it just going to be the original coaching thing is sort of evolved since you yeah, I mean, you know, just to be very blunt, like Dan was the one that took the lead on saying, Hey, we have to do this event starting to put the pieces together.Speaker 2 (04:43):And you know that wasn't initially my idea. I'm not the type of guy that's going to say, Hey, I'm throwing this huge event. You know, it's kind of like first comes to the action then comes the motivation, right. You know, we started to put one foot in front of each other and we started to kind of make the plays that we needed to make. And you know, the next thing you know is we have a full event with 400 people in it. And you know, when you're around and surrounded around all those people, you know, I really don't know what I'm going to say when I go up on stage, because I don't speak from my brain and speak from my heart the same way that I don't know what I'm about to say over the next 30 to 45 minutes, it's just, I have this intention to say, Hey, like I'm being selfish.Speaker 2 (05:22):If I don't give everything that I have back to the industry and to help other people. And that's just what it comes down to because you really think about it. How many people get into door to door sales that just straight up never make it, like they only wait make it two, three weeks because they don't know this information. And they go two to three weeks without getting paid. And then they say, Hey, um, I'm going to go back to my job at seven 11 or I'm going to go back to my hourly job. See the problem is, is there's two zones. There's the, the comfort zone and the danger zone. We all strive to achieve things like money. The greatest motivator of all is the need to be comfortable. But what happens is we get, we get frustrated. And when that frustration dwells, the average person will withdraw or they will quit, right?Speaker 2 (06:10):Because they start to self doubt themselves. They don't have that certainty. And when you're armed and you have the ammunition to say, Hey, I've got nine or 10 different ways to handle this. You know, we did a play. Somebody had a specific, you know, objection. And, you know, I handled it and everyone was like, oh, that was nasty. You handled it like four or five different ways. Well, I know nine or 10 different ways to handle that. What came out came out. But if you only have one way to end the one objection or concern, you know, then you, you really put yourself into a corner rather than learning new ways and different ways to say different things. And you know, I'd probably say that the two most important things within my presentation is repetition and clarity. I'm very clear with what I explained to people.Speaker 2 (06:55):And I repeat things over and over multiple different ways, multiple, you know, uh, multiple different ways. And I say it different, uh, in different tonalities because you know, a lot of times you say something to somebody and they don't understand. It's not what I say. It's not how I say it. It's how I can make them feel. And it's some things will just go in one ear and out the other one. So, you know, I really need them to retain this information. I do that through repetition and clarity. Yeah. And that's huge. And something you're talking about at the events is how many times have we all heard it and have a presentation we're getting ready to close. I'm like, wait, but I still don't have money for this. It's like, are you kidding me? We just went over like 30 minutes saying, it's not going to cost you anything out of your pocket.Speaker 2 (07:36):Um, so that was huge. And you gave us some solid lines to just sorta like, repeat it. Cause you don't want to repeat the same things over and over. But it's like what you're saying, if you can repeat it, approach it in a different way. And then you talked about activating the senses, getting them to write it down, things like that, which I loved bowls at points you had. So, um, so if you didn't, if you didn't go to the events, I know some people are probably itching to hear somebody of lines and everything, but do you want to give us some of the ways Taylor, that you sorta like free explain these things to not just like repeat the same, uh, you know, same stuff over and yeah, definitely. So w what you have to realize is right now, you guys are hearing, right.Speaker 2 (08:16):That's what you're doing. You're listening to what we're saying, right? And that's the first way that you learned something, but you have to realize the way that the people that we serve, these families that we serve, the way that they're going to learn solar is by hearing reading, saying, in writing these techniques, and you need to hear something, read something, write something and say something six times to retain 62% of that information. Okay. If I say things one time too, that's good. But if I tell you something and I say, Hey, it's easier by show you and I'm handing them something. Now they're starting to read and hear me, right? And then if I ask them a question and get them to talk, now they're hearing reading and saying, buying is not a spectator sport. It's an involvement sport. I am an assistant buyer, and the process is not to the customer, it's for the customer.Speaker 2 (09:14):And I need to take their hand and I need to lead them through the process. So the same way that we have a formula or a roadmap for a homeowner, when we get inside of the home, we also have a formula or a roadmap, um, for the actual, uh, door presentation, which unfortunately I just haven't seen anybody really break it down to the ridiculous of what it's going to take to be able to actually go through the process of selling somebody. And, you know, it starts with you, it starts with mentality. It starts with affirmation, right? The things that I think about are going to lead to an emotion, and that will make me feel a certain way. That feeling will make me judge myself and make a decision about the way that I'm going to approach my debt. Right? But it's the same thing.Speaker 2 (09:57):When I approach a homeowner that first three seconds, there's going to be thoughts that go into their head. Those thoughts will create an emotion. Those, that emotion will make them feel a certain way about me, my product and my service when I knock on their door. And that feeling that they have will lead to them, judging me, which will lead to their end. That decision people rarely buy up people. They don't like trust or no. So that's the first thing that I focus on. Also have like a demeanor, like, I really don't care if you do this or not like this is going to happen with, or without you. And that's the first part of where I sit and stand. Right? Um, it starts with me affirming what I want to do. I need to have affirmation, right? Affirmation. Like this is a done deal. These guys were already talking about it. You know, the next thing I'm going into is who I am and why I'm there. Oh, Hey sir.Speaker 2 (10:49):Actually, the reason I'm confident, I'll pretty much just cut to the chase. You know how you have FPL here for the electricity, right? So that's typically how I'll start my presentation. I'm telling them who I am. I'm telling them why I'm there. The reason I'm coming by is like a little bit different. I'll pretty much cut to the chase. You know how you have blank for your electricity, right? That's a very cut and dry, quick process. They're going to say, yes, I'm giving myself the best percentages and I'm taking what maybe has five or seven seconds like 20 or 30, because I've created a little bit of curiosity. Right? And that's what I want to focus on to create curiosity. I then need to tell a story. So if you break it down, affirmation who you are, why you're there. Then I need to tell a story.Speaker 2 (11:34):And I need to do that by asking a question. Typically, once I say, Hey, do you know how you have FPL here for the electricity? They say, yes. I say, Hey, I don't know if you know, right. And I might spin that to, Hey, I don't know if you know what's going on in the state. Hey, I don't know if you know what's going on here in Cape coral. Hey, I don't know if you guys remember last year, the ballot, right? You guys might've remembered. You guys voted on something called grid pardoning. That's why all the polls, the wooden poles have been switched out for metal on us. 41. We have a little bit of an issue. It is serious. We're not trying to come down on anybody. However, it is important, right? I need to tell a story to create curiosity and through creating curiosity on painting a picture in their head, also known as imagery, right?Speaker 2 (12:17):Because that's how I'm going to get them interested. Um, by telling that story, asking a question and then creating a really big problem, right? I need to create pain within the process. If there's no pain, they will not change. Right. And that's one thing. The two things that I noticed most solar professionals don't do good enough job at is really telling a story on why this is a big deal, right? We maintain a grid. That's 135 years old, right? They have to constantly maintain this grid. That's why they have all these fees and surcharges here in Florida. We get all of our power from out of state. One out of every $4 exits the Florida economy. It goes into the Georgia economy because the power goes through something. You can call the trans mission. Substation goes through a distribution substation, and then eventually gets to the house.Speaker 2 (13:05):So if I can show them something, as I'm telling it to them, and I can create that really good story on why I'm there, which is a hundred percent true. Every single time, there's no like gimmicks or anything. It's just, unmaking it very serious because it is a huge problem. Right? And if you don't feel like it's a big problem, then you're going to get transitioned off of the doorstep. One or two things is going to happen. My belief is going to teleport out of my body, into you, and you're going to feel, Hey, this kid says the part. It makes sense. Okay. Maybe we should go to step two, right? Because I'm a firm believer that no matter what situation I go in, they're in a much better situation to own their power. Then be at the mercy of the power company, right. They, instead of them taking that money every month and throwing it into a dumpster, they're now redirecting it to their piggy bank where they're writing the checks to themselves every month, because they're the owner of their power.Speaker 2 (13:55):Right. And I use a lot of glamor words, a glamor word is a commonly known word. That's uncommonly used. And I use different words like, you know, unparalleled, you know, fantastic, robust redirection. You know, there's a new program. That's gonna allow you to redirect your payment towards owning your power. It's called the redirection program. You would literally divert what you would've paid to the utility company into a piggy bank. And that would eventually end. So you own your electricity, right? So I'm utilizing these words to really pick up their senses and realize it's not just what I'm saying. It's not how I say it. It's how I make them feel. And if I can make them feel like, Hey, what he's saying is right, and this makes sense, right? They're going to move to the next step with me. They might not necessarily say I want to do this, but they're going to sit there and listen to me for those extra 20 or 30 seconds.Speaker 2 (14:46):And then there's extra 20 or 30 seconds is going to lead into an extra 20 or 30 seconds. And eventually I'm going to break them down. It's like Yukon, Cornelius, the guy from, you know, back in the day on the, on the old movies. And he's, you know, he's chipping away. Right. And you have to chip away and eventually get to the process where it makes sense for these homeowners boom nuggets right there. And I'll be your, uh, I'll be your testimony because I mean, I went through your program, just started implementing some of these lines. You're saying, um, I, I hadn't done, I hadn't gotten over 10 cells for probably the last eight, nine months granted COVID and everything. But just from him implementing these lines and going through this stuff that you and Danny taught, it was like hit 12 cells that month had my best month in the past year with COVID and everything.Speaker 2 (15:33):So guys, if you haven't what I would do, just put this whole section on, repeat, listen to the lines that Taylor saying. Cause literally just by doing those things in implementing some of these lines, it's like crazy how much of a difference that you make. Um, so versus getting them through it, whereas getting into the psychology of why people say yes, but then also realize there's a psychology behind why people are going to tell note to tell you no. And the reason people are going to say yes, right? And in, in, in door to door sales, direct sales, it isn't easy, right? 99% of people couldn't handle what we do. That's why 99% of people don't do it. Right. And you look at the, the real psychology. If you really want to understand why somebody is going to say yes to you, right? You are the product or service, right.Speaker 2 (16:20):They're going to believe more about the conviction that you have and why this makes sense for their situation and your technical skills. Right. Um, E excited and enthusiasm. Enthusiasm is the spirit you have within you. When I was 18 years old, I started selling Verizon file store door. I used to skip my last class, a high school and, uh, had a 1.8 GPA in high school. And I would work for $86 a sale. And, um, I remember hearing the guy with the most energy makes the most money, right? So like your energy and your enthusiasm, and then the way that you decide to serve customers, yes, you are the product or service, your energy and enthusiasm and the way that you generally try to serve people. You know, I have to build that authentic communication, that authentic connection with people when I meet them for them to feel that way.Speaker 2 (17:07):Like I am genuinely helping you. Like if I go through this process with you, you'll do it a hundred percent. You would say, yes, it's just the hardest part of my job is timing. But what I'm going to do is I'm going to show you apples to apples, your current situation, compared to how it would be, if you redirected towards owning your electricity and like, I'll show you the fast and then you'll make the decision. But at the end of it, and the biggest problem is if I don't understand this, like the back of my hand, you're not going to be able to understand that, to make a decision, right? And then the reasons why people will say no, because you might get to the end of your presentation. And they said, Hey, I want to think about it. Um, there's something called the circle of persuasion that you have to go through and loop back and forth and go right through this multiple times, because get the, I want to think about it.Speaker 2 (17:50):I get the, I'm not making a decision today, but I keep looping through this formula to be able to get myself to that final. Yes, because at the end of the day, they're going to commit to one of three things. They're either going to commit to the utility company and say, Hey, powering my home from the power company. And the utility company is my best option. And if they are a firm believer at the end of my presentation, that paying the fees and surcharges and being at the mercy of the power companies, their best options, cool. I'll shake their hand and I'll say, Hey, if that's the way you'd feel after I've told you everything, I need to tell you that I'm cool with that, right. Option two is they're redirecting into a piggy bank where they own their power. They're turning a liability into an asset or option three is we go to submit your application and they deny you.Speaker 2 (18:33):And then in that case, you're stuck. I mean, you could go to the seven 11, go buy a $20 scraps to get one a million dollars, say, yes, I'm buying a brand new solar system and you can't get it because the system is grid grid dependent. It's gonna inter connect to the grid, right? So utilizing takeaways and, um, the reasons why people aren't going to move forward. Number one is lingering questions, right? People have lingering questions and sometimes they don't tell you. And that's the benefit of the slicks is like the five main questions I like to go on offense and show them this before man, like people always have five main questions. What happens to my roof? What happens if I move? What is the bottom line cost of doing this? Who's going to serve as a system. And when do I start saving money?Speaker 2 (19:13):And I want to bring up all those five lingering questions beforehand. I also want to bring up, it sounds way too good to be true. Bottom line started. If you're going to fall into one or two categories, category one, everything that I just said made complete and total sense. You know, somebody that's benefited from going solar or categories here just sounds way too good to be true. And you're probably sitting there like, wait a second. What's the catch. The catch is simple. When I say that I have your full attention, right. It catches simple. What's the main reason you picked it. You know, the utility company as your provider in the first place. Exactly. You never had a second option right now. You see these lines are a natural part of me because I've internalized them. Right. And that's how you learn something is by utilizing it and then internalizing it and then you reinforce it.Speaker 2 (19:55):Right? Um, the other reason why people aren't going to move forward as an inadequate explanation of benefits, right? Different buyers require different amounts of information to be soul, right? No, nobody wants to be sold. Nobody wants to buy something. They want to own it. Right? So I need to really explain to them the benefits. And you know, what I like to do is when I go in for my clothes and even on the door, I say, Hey, there's an agenda because it gives them a roadmap. I go over four questions. They're called. Can we pay the questions that I'm going to go over your costs of doing nothing really show you apples to apples. What you're going to end up spending a month on power a year for power and how much you're going to have to actually give to the landlord. Um, next, we're going to explain to you what we believe are MCSS will try those five main buttons, remove costs, service, savings, recap, design, and I'll say the numbers.Speaker 2 (20:42):And then we'll actually submit your application. Um, with the questions are pretty basic. We want to make sure that are both, how many years have you literally it was called word of mouth advertising. And if you've lived here for six years, we want the credibility, but also the visibility from using a roof because people will see the panels. Um, peace of mind is something that people want out of this because the rates are just going to consistently go up. You know, there is one program that allows you to have a 0% escalator, meaning that your price on month one, your cost, your investment for your system would never, ever go up. We want you to understand the difference between renting and owning. That's a critical part. People are going to cancel. If they are just saving 50 bucks a month and they take out a loan, they realize it's after.Speaker 2 (21:24):I need them really to understand the difference between resting versus owning. And I want to pull a hypothetical like, Hey, what am I going to do to convince you to go back to renting your house? And I use a checkbook analogy, right? So Taylor, if you were my, if you were the customer right now, I'd say, you know, like, um, Taylor, I have a hypothetical situation for you. You know, hypothetically, if I pulled the checkbook out of my pocket right now, and I was willing to write you a check and hand it to you. Um, so I could be the owner of your home, um, because I wanted the title and I wanted ownership of the home. I would continue to live here. I would let you continue to live here, but you would just have to write me a check every single month so I could pay off the mortgage.Speaker 2 (22:05):Is that something you would do? Would you go back to renting your house? If I was willing to buy it from you and you just had to write me a check every single month, would you do that? Would you go back to rent? No way. No. Why wouldn't you do that? Because I've already been paying towards own and owning the house. It'd be like taking a step back right now. Why would I want to do that? Because you would get my house basically, and then you would get my paycheck or you would get the same concept with your electricity. Right? See, the problem is solar has been very, very, very expensive. And all these neighbors like Judy, she lives right here in the home right here on the corner. She was really smart about it, but she did not win the lottery. She did not take money out of her checking account, nor did she pivot from her stock portfolio.Speaker 2 (22:52):She just realized that if she was paying the electricity for rent or a liability, that she wanted to turn that into an asset where she now had the control. Right? And that's where I want to explain the difference between renting versus owning. And I want you to really verbalize because I can go through my, can we pay process? I'm actually writing down all the answers, right? Because when I get to the very end of the process, I want the value to be as high as possible. That when I show you what your fixed monthly payment is, that I can assume in transition and go right into, you know, the clothes and how this would make sense. Um, and then I have the 10 pillars of reasons why people want to go solar. There's $0 out of pocket. You add equity to your home. You own your power source.Speaker 2 (23:34):You eliminate fees and surcharges. People do this, that are tech savvy. You get a fixed payment twenty-five year warranty, production guarantee, the better environment, the cost into an investment. And then you get the 20% federal tax credit, crazy golden nuggets spread there. And for, for everyone, that's listening to audio, Taylor's been holding up these, um, these slicks. Um, so we're going to release the video version. I would definitely suggest listening to that. And then we'll ask them at the end where you guys can get a hold of these things, because these things are game changers too. Um, but no, I think it's super valuable stuff. So again, just re if you anyone that's listening, if you hear these lines on repeat, start to implement them, it's gonna increase yourselves for sure. I mean, I know you guys already have dozens of success, stories of people implementing these things, increasing their sales.Speaker 2 (24:25):Um, but what about Dale or for people that, um, are hitting highly saturated area? It's been knocked the ton. Oh, you're the fifth solar guy here. Cause I'm in San Diego. One of the most competitive markets done on people here, um, slinging solar. So what do you do? What are your, some of your lines for those neighborhoods where you get no, you're the fifth solar guy here and what are you doing to differentiate, differentiate yourself from all those other guys that came. So first is how you envision yourself, right? Like I do not care if they've been talked to by four other solar guys that dead, they just haven't talked to me about it, right? Because what I'm going to be telling them is completely different. You know? So like this is completely, totally different. This is completely different. So, you know, before all these companies come out and say, we want to sell you this, or we want to sell you that were utilizing you guys as reference points or what we call model homes.Speaker 2 (25:16):How many years have you guys even lived here? Right. And I want to take it away from them right now. If you've been approached about solar, you have to understand what their misconception is and you need to tell them, Hey, the biggest problem in solar is if I don't understand this, like the back of my hand, you're not going to be able to understand it. A lot of the people are telling me a lot of people say, they're not interested without actually seeing a proposal and understanding, you know, what their house would look like with the panels. And actually somebody showing them apples to apples, what their current situation is compared to their new situation. You know? So I try to get really real about their situation. I pull up their house with an application called Sunseeker where I can show them the hours that are hitting their house.Speaker 2 (25:58):And I want to actually personalize their situation right off the bat. Now, if somebody has already been talked to about going solar, you know, I want to figure out the reasons why, you know, what they were told and you know, really why they didn't move forward. But I also want to be convicted and say like, if I go through this process with you, you'll do it. You know? Like, what was the main reason you picked, you know, Edison as your power provider in the first place. Okay. You, weren't thinking about closing out the account. Right. You know, how many years have you lived here? Okay. So seven years, hypothetically, if the power company called you on the phone right now and said, you guys have been super loyal for the last seven years, we've been taking all the payments and we put them into a piggy bank for you.Speaker 2 (26:36):And on your 20 or your 25, you just don't have to pay a power bill because you own your electricity. Right? Like, um, I use specific lines, like, you know, like, um, we'll go through a quick role-play here. So like, um, like, like Taylor, um, how many years ago was it that you moved into the hall? Uh, it's been like six years now. A little bit. Okay. So six years ago when you moved into the house, I don't know if you move the furniture on yourself, you had a moving company, but that first day that you moved in, I know you didn't hesitate to call the power company. Typically what happens is you call them, you tell them your name. They said, okay, where's the B address? And then your, your, your lights is turned on and like 30, 45 minutes or whatever. But at that time, six years ago, if you would've called the power company and they said, Hey, before we turn the lights on, we need to send a representative out to your house.Speaker 2 (27:24):Kind of like I'm here right now. And you were to have two options. You are not just forced to have that one option where you had to rent the power, pay the fees, pay the surcharges, and always have to maintain this hundred and 35 year old infrastructure. They said, we have a second option because we're here right now. When we proposed the idea to actually use your roof as a power plant, where you're producing power onsite, you own that electricity. You have the ability to have a fixed payment that nine out of 10 times is going to be lower than what you currently pay. You will not pay any fees and surcharges. And then you'll have an end game with that because you're producing clean energy, right? You're also going to be incentivized, kind of like, if you go speeding 110 miles per hour down the highway, you're going to get a ticket.Speaker 2 (28:09):But when the government and they want you to do some thing, right, they're incentivizing you. And they said, Hey, we're going to actually pay you 26% of the federal tax credit to actually do this. If given that option, when six years ago, when you moved into the home, would you have at least have the representative come out to your house? Yeah, no doubt. So it was the only, the only difference is I just don't have an Edison logo on my shirt. Right? You want to paint imagery into their head to be able to show them, Hey, there's multiple options. And you know, a lot of the time when, when people are getting combative with me, you know, sometimes I'll just say, I'll just stop. And I'll say like, sorry, this is not a sales process. You're actually starting to make me feel a little uncomfortable.Speaker 2 (28:52):Right? I'm not a dentist. I've never performed a root canal in my life, nor am I looking to pull any teeth to that, right? Like, like I'm going to help you genuinely help you go into a better situation. It's just the hardest part of my job is timing. Right? That's the hardest part of my job. That's a reason why somebody is not going to move forward. Right. And then have that presentation down, pat. So we started with the affirmation who you are, why you're there creating a story and asking a question, right? Then I want to create the pain. Then I want to go into a problem. Then I want to go into the solution that I want to tell them how they're involved. Then I want to tell them how they're awarded that. I want to tell them why it makes sense. And then I want to transition it.Speaker 2 (29:34):And I want to assume, assume, assume, right? I always want to take the sales presentation as far as I possibly can. I don't want to be pushy. I'm not a used car salesman. But if I go through this process with you, you'll do it a hundred percent. You would say yes. And you have to have that conviction. The same that you're hearing my voice. If I'm like military, dude, you might not do this. Or like, Hey, this doesn't make sense for you. Like, no, like you're going to do it. It says, I have to explain it to you. Right? That's the biggest problem in the solar industry is people don't fully understand it and they try to explain it to you. And you get confused when you say no. And I would expect you to say no, right? But my job is very cut and dry.Speaker 2 (30:09):Right? I want to show you what your bill last month would have been. If you would have already had solar. And then I want to show you the actual design of the system. Do you know roughly, just roughly what you guys spend a month on the electricity, like 1 50, 1 50. Okay. So $150 is what you spend every single month to the utility company. You turn your lights on. You don't get any equity. Your power's not your house. Isn't worth more. It's not like, Hey, I've paid for power for 25 years. Now I'm going to go sell my house. And my home is going to be worth X amount more because you don't get anything in return. But if it's $150 that you spend a month fair to say over the course of a year, it's eight, $1,800, $1,800 comes out of your pocket to maintain a grid.Speaker 2 (30:54):That's over 130 years old. And it put this into perspective for you. If it's $1,800 in a year, what does 18,000 represent to you? In one year, you're giving the utility company. If you're donating $1,800 to the utility company in 10 years, what is $18,000 to you? I guess what I would have spent what I would have paid the utility company. It's 10 years of paying for power. If the rates never went up next 10 years, the rates could potentially double. They're not going to go down 50% because we use our natural resources, right? And that's why we have this problem. It is serious. We're not trying to come down on anybody. However, it is important, right? If you break down the last seven years that you've lived here, you've almost invested. Or I shouldn't say invested, I should really use the word donate because that utility company took all this money that you gave them.Speaker 2 (31:48):And I believe that these CEOs of these power companies should not be making millions of dollars a year. I believe that if we have 135 year infrastructure, we should all be paying for it. Not just the consumers. You see, I'm a consumer myself. And whenever I put myself in these types of situations, I want to find somebody with expert product knowledge. Because if I get confused anywhere along this process, I'm going to say no, right? And I use this to help the homeowner relax because your greatest enemy is the client's fear, right? And if they're scared, they don't want to make the wrong decision. So as an assistant buyer, that's the first thing on the top of my food champions. I need to really help them relax. Then I need to go into a really good, intense statement. Then I need to go through the, can we pay questions and get them to talk about why I should pick their home.Speaker 2 (32:36):Then I want them to circle the reasons why they like that. They should go solar. Then I want to explain to them what we believe. I want to show them apples to apples. Hey, this is what your average monthly bill comes to. This is what you pay average per year. This is how many kilowatts you consume per month. This is how many kilowatts consumed per year. This is what you're going to pay for power over the course of X amount of time. This is what you're getting for a tax credit. If you don't do anything. So I'm showing them apples to apples, almost like a Ben Franklin closed, Hey, if you could stay with your current situation, this is how it's going to be. If you move to a new situation, this is what it's going to be. I do not care if you do it, this this is going to happen with, or without you.Speaker 2 (33:14):I've got about 11 and more of these to do today. Um, but if you want to take a part of the project, the next step is actually getting the utility company to process the redirection. If they denied the application, then you're stuck. Right. And I take it away at that point, right? So I'm not going to sound needy, right? The same way that if the customer starts to, you know, give me a hard time. Like, I just have a demeanor. I don't care if you do it or not. It's your bill. You know, like the TVs, aren't going to look any different. They're not going to flicker the lights. Aren't going to look any different. And I almost have a demeanor, Hey, if, if you don't do this, like you, you might as well just keep the lights on. And the TV's on all day when you go to work, you know, like, it's, it, it doesn't make sense to me because I have the Zite belief that it does not make sense to them to continue to waste money.Speaker 2 (34:01):Right. I definitely feel as if people hesitate to pay full price on things they don't need to. Right. That's a jab. Right? I use that when I'm in the field, right. I definitely feel as if people hesitate to pay full price on things they don't need to. What was the main reason you picked the Edison in the first place? Okay. You guys, weren't thinking about canceling the account, right? So all these little jabs are kind of making them feel like, Hey, am I making the right decision? I want to avoid the wrong decision. Well, guess what? Through my conviction and through my passion and my product and my service, they're going to start to doubt their current situation and say, dude, we're getting screwed, right? Why would we pay all these fees and surcharges? Hey, this kid looks, the party sounds apart. He's showing me stuff.Speaker 2 (34:39):He's backing up. What he's saying. When I go to the field, I have like 14 different slicks. If they ask me about a hurricane, if they asked me the difference between the old Stouffer's the new stuff, where the sun direction comes, you know, I have all this different ammunition that I can show them something, as I say something right. And my dad has always told me documentation beats conversation. That's another thing that I say to them, like, no, everything that I'm saying is good, but, uh, documentation beats conversation, you know, this is the hardest part of my job is time. And if I go through this process with the old, do it a hundred percent, you'll do it. And then I assume transition, Hey, I'll pop back by around five. Or Hey, if there's a small place, we can sit. I go through these questions.Speaker 2 (35:20):And, uh, you know, I just have that belief that they're going to do it. You know, I don't say anything special. I don't have a complicated presentation, you know, but what I do have is I have a lot of belief in my product and service and people are going to be more persuaded by that than my technical skills, powerful stuff. And I love that. And it's true. There's so much confusion in this. Especially out here in Southern California, I think that's basically the number one reason people don't have solar. So they got confused by loss guy that was pitching like a PPA. We used program. It's a big thing out here, but we come in, we can show them different options, give them that knowledge. And then people are way more confident. I had a lady just two weeks ago. That's an older lady canceled.Speaker 2 (36:01):Cause she was confused on like one tiny thing in the documents. Didn't tell me, just call up the company in canceled. I'm like, what? Then you go back, just clarify things to her, helped her gain an understanding. And she was back on board. So yeah, I see that all the time. I'm sure you do. People don't understand it. So they just cancel. They're confused. They don't want to do it. That's what I try to say, Hey, there's a new program. That's going to allow you to redirect your payment. It's called the redirection program. So if you noticed all these people that put up the wind turbines behind their houses, or like the solar panels on the roof, they did not win the lottery. They did not take money out of their checking account, nor did they pivot from their stock portfolios. What they realized was they were at the mercy of the power company.Speaker 2 (36:43):But if they could divert that payment towards a piggy bank or they owned their electricity rather than paying for rent every month, that's something that they wanted to do. Right. See, the hardest part of my job is that timing aspect and being able to explain it so they understand it because I need them to fully understand it for them to have the confidence and certainty that they're making the right decision. I love that. That's super powerful. Okay, guys, implement those lines again. Repeat these. It's going to change the way you sell. Um, and I know another thing you do just like reducing the cancellations is those hypothetical questions. That's something that I'd been trying to implement a lot is just asking the hypothetical's like you're saying, Hey, what would you do? If, if SDG, if Edison came back, they said, we're going to switch you onto the old program, getting them to agree with that.Speaker 2 (37:29):Um, so that's super powerful. What other geometry, other things that are helping you, um, reduce cancellations and things that have helped the guys you're coaching. Yep. So there's one specific question that I asked right before I walked out of the house. Understand practice does not make perfect, only perfect practice makes perfect. So you're going to need to stick this line word for word, if you want to utilize it. But if you can learn this one last line, it's going to completely eliminate your cancellations. Um, so Taylor, give me an example of your last one of your last homes. What was their average payment to the utility company and then what was their payment for solar? And give me a hundred percent offset just to make it easy on this one. Yeah. Um, I think my last one is, uh, probably one 70 was their average to the utility company.Speaker 2 (38:22):I think one about one 40 was their payments for the solar. Okay, great. So great example. All right, Taylor. So I really appreciate the time that we shared. Um, I have one question before I leave. Hypothetically, if you were to close your eyes right now and you already have the solar panels installed in the roof and you knew that you own your electricity and you knew you had a fixed payment that went into a piggy bank every month and it was $140. And you knew that rate would never go up because you owned your electricity. You had the panels installed. Um, your payment was one 40. It would never go up. And then you've heard somebody ringing your doorbell. You were cooking dinner or whatnot. And you went to go look who it was. You peeked out, you open your door and it was Edison and Edison tried to talk to you.Speaker 2 (39:10):And they said, Hey, we want you to rip off the panels. We want you to go back to renting your electricity. We want to put you into a variable rate where the rate can go up, but we're going to start you off at an average of $170, right? If that situation were to happen, you already had the panels installed in the roof. You had the $140 fixed payment that we talked about. And then Edison came and knocked on the door, try to convince you to rip those panels off. And they told you that your new rate would be one 70 and every time you made one of those payments, they would take the money and put it back into the infrastructure. And you would not have any sort of asset. You would not get the tax credit. If that situation were to happen, what would you say?Speaker 2 (39:53):Yeah, that would, that would suck no way. Would I go back onto that? No way you would never do it. And what I'm telling them at that point is their current situation. Right? I'm telling them their same situation that you're in. Right? So I've went through the process. I've signed all my documents. I've went through the final process in the night, reaffirmed that post-close closed that by asking that question. And if you really did the sales process the right way, they're going to say I would never do that. I would never do it. And then sometimes I'll, I'll take a subtle takeaway. Like keep in mind, like the utility company denies you. Then you are stuck. He better not do that. No. Well, what if they deny me? Can I call them? Is there any, can I go into the office? And I have felt that if you sell the process the right way, right?Speaker 2 (40:37):You want to take it away and you want to build that pain because understand if you don't build enough pain, if there isn't a problem, if there isn't pain, they won't change. Right. The pain, the problem, the solution, how they're involved, all the transition process works fire. Yeah. That is a game changer. I still need to memorize that because I think I've, I've tried that a few times. Uh, butchered it a little bit when I tried to do it. So definitely go back re listen to this, get it word for word and yeah, it's for sure. Going to change your cancellations. And last thing I wanted to ask you before we start wrapping up here, um, a big thing that I've learned from you is just vocabulary. Dale eliminates from your presentation. I know pitch is one of the words you don't eliminate. Taylor's making us do pushups and stuff like that when we said pitch at the conference.Speaker 2 (41:34):But, uh, can you go through for our listeners, some words that, uh, you teach you coach guys on to eliminate from their sales vocab. Yeah. There's actually a lot of the words that I completely eliminated from my vocabulary. Nasty words are words that will remind a buyer of a bad path selling experience. Right. And the pitch is one of the nastiest words, right? Let me just hear your pitch. Like you want to hear all these different pitches you should refer to pitch as an angle of a roof or a baseball throw that we'd replace pitch with the word present or presentation. Um, other words are like cheaper. I don't use the word cheaper. I use more economical, most economical or more efficient, most efficient. I don't use the word. I don't use the word appointment. Like, Hey, I'm going to set an appointment at six o'clock.Speaker 2 (42:21):I'll just pop by and visit. Right. Hey, so I'm going to actually be with the Gonzalez family at five. I'll just pop by, uh, like right at like 5 45. And I'll show you guys exactly what the panels will look like on the roof and what your bill locksmith would have been. Right? Cause people cancel an appointment, but they won't cancel a few pop by and visit. Right. Um, over the summer I had a lady that said, I am not signing any sort of contracts whatsoever today. So that's perfectly fine. This, um, you don't have to sign the contract, but what we are going to do is okay, these three forms and that's, what's going to allow us to get to the next step. And she was okay to okay. The form, but she didn't want to sign the contract because when somebody wants to sign something, they think of bad things.Speaker 2 (43:01):I just used the word. Okay, approve, authorize, or endorse. If they say contract, I really liked to use the word forms, paperwork, you know, um, agreement. But I really liked the worst forms in that situation. Um, so there, there's a lot of words that you just want to eliminate that, you know, might not help the process or, you know, they might think like, to be honest, I'd never say that I say to be blunt, right, right. To cut to the chase. I don't want to say, to be honest as I'm insinuates, like, oh, wait a second. Was he, was he honest? You know, so I say to be blunt, I try to add all, but I don't say the word free. Right? I say no costs. Right. And to be able to learn these words, eliminate them. And the opposite of a nasty word is a glamour word.Speaker 2 (43:47):And those are words like redirect or unparalleled are really getting them excited. And you also don't want to use those same word over and over and over again, if I said fantastic, nine times in my presentation, you know, then it becomes, and then it just becomes a redundant. Right. And it doesn't actually help the process. Right. The other thing that people want to eliminate is something called seal talk, seal talk is, uh, uh, and, um, um, uh, uh, or words that will take away certainty from your presentation. So when you're arming and eyeing the whole time, you know, that's called seal talk and you want to eliminate that from your, from your vocabulary as well. Yeah. Super important. Yeah. That's, that's been a game changer for sure. I was saying all of these things without realizing them. So something might've been trying to do is just record yourself because a lot of these, a lot of people don't are seeing these things, especially ums, AHS, buts.Speaker 2 (44:42):We don't even know we're saying it. So for our Solarpreneurs, go and record yourselves at guarantee, you're probably using a lot of these words without knowing it, especially because whatever everybody does, you just have to be conscious about it, right? Like in work on it, you might get 1% better every day or every week. And that's all it is, is getting really good with your vocabulary and your certainty. Because at the end of the day, the families that we serve, which I also don't use the word customers, right. I don't refer it to customers. They use the families we serve when they start to hear every other word that comes out of your mouth is odd. They're going to say, does this kid really know what he's talking about? I'm a consumer myself. Whenever I put myself in this sort of situation, I'm looking for somebody with expert product knowledge.Speaker 2 (45:31):That's part of my intent statement. Right. And if I can stick that during my intent statement and let them know, Hey, my goal is to have you commit to one of these three things, you know, that I'm really laying out the roadmap with how my presentation should go. Whether I'm on the door, whether I'm in the home. I love that super powerful stuff. So yeah, again, record yourselves. See if you are saying any of these trigger words. I know when I first got in the, in solar, I was taught to say all these things like a lot of, a lot of companies don't even teach these things. A lot of guys are saying free appointments. I had never heard that before you taught me that. And once I started replacing appointments with pop by our whole team, we've seen our cancellations go down. We've seen same day appointments, go up clear up for same day, pop bys.Speaker 2 (46:18):As we're not doing an appointment, we're just popping by later in the day. And that's when we're getting results. So, um, super powerful stuff, appreciate you for not holding anything back. Um, and that's what I love about what you and Danny are doing. Guys are changing the industry, for sure. So we're used to it being just the opposite of that. Um, so before we let you go, Taylor, can you, so I've told our podcast listeners, I was in your guys' bootcamp and helped me out, uh, just a ton in the way I sell and definitely got me results. So can you tell our listeners where they can find out more about you guys and maybe tell a little bit about your upcoming bootcamp and everything, if you guys got any spots left in that? Yeah. So it's filling up pretty fast. We just had our event, I believe.Speaker 2 (47:02):Uh, we're getting pretty close there because we want to really have that personalized touch over six weeks with every individual. Um, you can find information on www.knockstar.university or you can find all the products information about the six week bootcamp. The way we design the six week bootcamp is not just, uh, you know, a call every week and going over a specific stuff. But what we did was we designed the competition around it really hold you accountable and allows me to be your performance performance, manage you and kind of be your outside director of sales. And my job is to get the most out of you during that six weeks and really to push you, hold you accountable. Not only give you more information, but to get you to produce over that six weeks. And you know, the cool thing about it, like tell her you were within the program, you had, you know, w you had your best, uh, best month in a long time.Speaker 2 (47:54):And it was because you pushed yourself when you're up. And your proximity is around some of the top door to door salesmen all around the United States. You know, the coolest part about what we do is we get the opportunity to go prove what we're worth on a day-to-day basis. You can enter a bootcamp against some of the top solar professionals all across the United States. And, you know, there may be somebody that's listening to this podcast right now that not too many people know who you are, but you have that deep down belief in yourself, and you say, Hey, I'm going to go into this and I'm going to take out everybody. I'm going to be number one within this entire bootcamp. I'm going to be one of the guys that goes up on stage. I'm going to be somebody that's recognized, because I understand people strive to get these things that motivate them like money, achievement recognition.Speaker 2 (48:39):And when you get out of that motivator stage and you go to demotivators motivators, that's when you're going to be like, Hey, you know, I'm self-doubting myself, but you know, it starts with you affirming having a tunnel, vision, being myopic, believing what you're going to do. I remember when I was first, you know, 18 years old, 14, 15 years in the game, I heard something that said, decisions, decide your wealth. And when I stood in at a company called Platinum Protection with over a thousand sales reps, I looked at everybody in a crowd. I had long hair down to my shoulders, and I had an absolute certainty that I was going to be number one in that company, there was this no s ends about it. I didn't know anything about selling security alarms at all. I just knew that I had that absolute certainty of what I needed to accomplish.Speaker 2 (49:24):I put on my blinders and I made plays. You know, I grew up very poor. I watched my parents struggle when I guess that would be my message to everybody is, you know, whether you decide to level up and be a part of our bootcamp or your long program called United, um, or just decide to say, Hey, I'm going to do it on my own a hundred percent, but just put your head down and make the plays because you don't want to procrastinate and wait and wait and wait. You have to eventually make those plays on 31 years old. If I didn't make all the plays in my twenties, I would not be in the position that I'm in right now. And at the same time, I need to keep my foot on the pedal, right? What has got me here to this position is not going to help me get to where I want to go and I have to keep on keeping on.Speaker 2 (50:05):And that would be my advice to everybody. That's go. I love that. And I can attest to what Taylor is saying. This guy is one of the most competitive people you will meet. We did a soccer game, and I know you got a soccer game tonight, Taylor, but this guy was more one of the most, uh, rad competitors I've seen on the field and soccer him and a Moe Falah. I thought I was going to have to hold you guys back for a second. You guys were the two top guys tour. And then solar were the two top guys in a soccer team as though all this stuff correlates feed that have that desire, light that fire on yourself, and you're going to go achieve. And that's what I think has been a huge part of your success. Taylor definitely admire you for that. So thanks for dropping some nuggets with us and guys, he just dropped all this stuff.Speaker 2 (50:48):A lot of this stuff was from the boot camp. So imagine the value you're going to get from the bootcamp. So if you want additional training, go check that out. And then they also have the Knock Cards, the slicks he's talking about what you can use those on doors in your trainings. Um, working guys find those things out there is that just a knockstar.university to not start out university. You guys can find me on Instagram, Taylor MCC solar, and don't hesitate to reach out because, you know, I've watched my parents struggle. I live week to week, we always got down to our last $20. And you know, like this thing is bigger than myself. You know, God gave me a gift to be able to help others. And I want to be able to help as many people as I can. Well, we appreciate you, Taylor, thanks for all the value you're spreading in this industry. And guys go out and shoot Taylor. And also Danny, that was on the podcast. If you a few weeks back, probably when this releases go tell them you appreciate them, follow them on Instagram and thanks for changing the world. So thanks for coming on the show, Taylor, and we'll have guys sitting up and we'll talk soon. Peace.Speaker 1 (51:49):Hey Solarpreneurs. Quick question. What if you could surround yourself with the industry's top performing sales pros, marketers, and CEOs, and learn from their experience and wisdom in less than 20 minutes a day. For the last three years, I've been placed in the fortunate position to interview dozens of elite solar professionals and learn exactly what they do behind closed doors to build their solar careers to an all-star level. That's why I want to make a truly special announcement about the new solar learning community, exclusively for solar professionals to learn, compete, and win with the top performers in the industry. And it's called Solciety. This learning community was designed from the ground up to level the playing field and give solar pros access to proven mentors who want to give back to this community and to help you or your team to be held accountable by the industry's brightest minds. For, are you ready for it? Less than $3 and 45 cents a day currently society's closed the public and membership is by invitation only, but Solarpreneurs can go to society.co to learn more and have the option to join a wait list. When a membership becomes available in your area. Again, this is exclusively for Solarpreneur listeners. So be sure to go to www.solciety.co to join the waitlist and learn more now. Thanks again for listening. We'll catch you again in the next episode. 

Join Drs Russo and Zite as they discuss the paper Attitudes and beliefs of obstetricians-gynecologists regarding Medicaid postpartum sterilization- A qualitative study by Kavita Shah Arora, Roselle Ponsaran, Laura Morella, Leila Katabi, Rosemary T Behmer Hansen, Nikki Zite, and Kari White.  

Es si usserordentlichi Zite uf üseri Wäut momentan. Niemer chunnt im Moment um Corona ume. Wir rede natürlich oh hüt wieder bizeli über di aktuelli Lag und um d’Schuelschliessig. Di heis mit de Digitalisierig nämlich nid eso.

Rith Tombing - Khristian Innkuan ( Theih Huai Innkuan Thu ) ( Pasal le Zite Mawhpuakna) --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/kathelnah/support

Rith Tombing - Khristian Innkuan ( Theih Huai Innkuan Thu ) ( Pasal le Zite Mawhpuakna) --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/kathelnah/support

My JS Story 023 Laurie Voss This week we have another My JavaScript story. This week’s guest is Laurie Voss. Laurie has worked with NPM from the start and has been a vital piece to getting it off the ground. Hear how Laurie got interested in computers, how Laurie got started with NPM, as well as a few things about the newly released NPM 5. How did you get into programming? Laurie started by going into a computer camp, at the time Laurie hadn’t spent time around computers, and it wouldn’t be until the second time that he went to the computer camp that he would see a computer again. Laurie grew up in Trinidad where not many people could afford computers. He started making his first website in Angelfire using HTML before CSS became a thing. How did you go from web development to hardcore Javascript? Laurie had been writing JavaScript since it was invented. Laurie started a web development company in high school using JavaScript. Laurie met Issac while working at Yahoo and he introduced Laurie to Node which was a starting point to taking JavaScript more seriously for Laurie. When Node was ready in 2013, NPM Inc was on it’s way. What do you do at NPM Inc? IN the beginning of 2014, Laurie was doing a lot of the JavaScript and was the CTO. Laurie says that part of his strategy has always been to hire JavaScript developers that are better at writing JavaScript that he is. Making him the worst JavaScript programmer at NPM. Laurie’s main job was doing what was needed to get NPM happen, including talking to layers and the business side of things. There are many companies that don’t understand how open source works, and in many cases it leads to run ins with lawyers. Many times NPM acts as an umbrella for open source tools that aren’t able to fight overzealous corporations. What do you think is your biggest contributions to NPM? Laurie expresses that it has changed over the years. A year ago he would say that he would have to say it leans towards the piece of software that is the registry. It’s very scalable and has worked great for small scale up to very large scale. Laurie works hard to gather funds and help make NPM grow as well as be scalable. He says that he is very proud that he build something that let’s others build things. How did you get involved? Laurie has been with NPM since the beginning. He tells us how Issac had been running NPM on donated hardware in spare time while working with Node. NPM would break a lot and be down due to the borrowed equipment. They decided that they needed to create a business model around NPM to help it grow. Laurie had just finished working on a startup and knew how to get funding and got their first round in 2014. How did you get to being profitable? Laurie talks about making sure that their plan is in line with their customers. NPM could easily charge for many parts of NPM but they would rather charge for things that make sense to charge, so in this case the private packages. Enough people are using the private package to getting NPM to profitability. Laurie says that even if money stopped coming in they would have to git rid of a few employees but would be able to keep a small team and sustain the NPM registry, but would never build anything new. It’s always between being profitable or using money to build new things. What are you working on now? NPM 5 was just released and it’s much faster, five times faster. Laurie talks about being excited about the team and what they are putting into it. Things like making deployments easier. Many developers use NPM to put code together as well as to deploy it. If you didn’t have a lock file, it’s possible that it would change. But the lock file can take a long time, and you already know what needs to go there so they are adding npm store and npm fetch making deploys much faster. Additionally they will be adding a feature called insights. They are able to see information about different users packages, security information, performance information, etc. They can use that information to help developers with suggestions based off of data gathered by what other people are doing. Charles adds that it would be great for coming up with topics for the podcast. Anything else? Laurie reminds everyone about NPM Organizations as well as NPM Enterprise. NPM Organizations is a way to organize packaging as well as teams of developers and helps you to collaborate. NPM Enterprise allows for single sign on support, license auditing, and features that corporations care about. Picks Laurie Zite and NextJS Slides.com Charles VMWorld Tweet or email if you’re looking at resources for learning VR AI or Iot Links Twitter NPM Organizations NPM Enterprise

My JS Story 023 Laurie Voss This week we have another My JavaScript story. This week’s guest is Laurie Voss. Laurie has worked with NPM from the start and has been a vital piece to getting it off the ground. Hear how Laurie got interested in computers, how Laurie got started with NPM, as well as a few things about the newly released NPM 5. How did you get into programming? Laurie started by going into a computer camp, at the time Laurie hadn’t spent time around computers, and it wouldn’t be until the second time that he went to the computer camp that he would see a computer again. Laurie grew up in Trinidad where not many people could afford computers. He started making his first website in Angelfire using HTML before CSS became a thing. How did you go from web development to hardcore Javascript? Laurie had been writing JavaScript since it was invented. Laurie started a web development company in high school using JavaScript. Laurie met Issac while working at Yahoo and he introduced Laurie to Node which was a starting point to taking JavaScript more seriously for Laurie. When Node was ready in 2013, NPM Inc was on it’s way. What do you do at NPM Inc? IN the beginning of 2014, Laurie was doing a lot of the JavaScript and was the CTO. Laurie says that part of his strategy has always been to hire JavaScript developers that are better at writing JavaScript that he is. Making him the worst JavaScript programmer at NPM. Laurie’s main job was doing what was needed to get NPM happen, including talking to layers and the business side of things. There are many companies that don’t understand how open source works, and in many cases it leads to run ins with lawyers. Many times NPM acts as an umbrella for open source tools that aren’t able to fight overzealous corporations. What do you think is your biggest contributions to NPM? Laurie expresses that it has changed over the years. A year ago he would say that he would have to say it leans towards the piece of software that is the registry. It’s very scalable and has worked great for small scale up to very large scale. Laurie works hard to gather funds and help make NPM grow as well as be scalable. He says that he is very proud that he build something that let’s others build things. How did you get involved? Laurie has been with NPM since the beginning. He tells us how Issac had been running NPM on donated hardware in spare time while working with Node. NPM would break a lot and be down due to the borrowed equipment. They decided that they needed to create a business model around NPM to help it grow. Laurie had just finished working on a startup and knew how to get funding and got their first round in 2014. How did you get to being profitable? Laurie talks about making sure that their plan is in line with their customers. NPM could easily charge for many parts of NPM but they would rather charge for things that make sense to charge, so in this case the private packages. Enough people are using the private package to getting NPM to profitability. Laurie says that even if money stopped coming in they would have to git rid of a few employees but would be able to keep a small team and sustain the NPM registry, but would never build anything new. It’s always between being profitable or using money to build new things. What are you working on now? NPM 5 was just released and it’s much faster, five times faster. Laurie talks about being excited about the team and what they are putting into it. Things like making deployments easier. Many developers use NPM to put code together as well as to deploy it. If you didn’t have a lock file, it’s possible that it would change. But the lock file can take a long time, and you already know what needs to go there so they are adding npm store and npm fetch making deploys much faster. Additionally they will be adding a feature called insights. They are able to see information about different users packages, security information, performance information, etc. They can use that information to help developers with suggestions based off of data gathered by what other people are doing. Charles adds that it would be great for coming up with topics for the podcast. Anything else? Laurie reminds everyone about NPM Organizations as well as NPM Enterprise. NPM Organizations is a way to organize packaging as well as teams of developers and helps you to collaborate. NPM Enterprise allows for single sign on support, license auditing, and features that corporations care about. Picks Laurie Zite and NextJS Slides.com Charles VMWorld Tweet or email if you’re looking at resources for learning VR AI or Iot Links Twitter NPM Organizations NPM Enterprise

My JS Story 023 Laurie Voss This week we have another My JavaScript story. This week’s guest is Laurie Voss. Laurie has worked with NPM from the start and has been a vital piece to getting it off the ground. Hear how Laurie got interested in computers, how Laurie got started with NPM, as well as a few things about the newly released NPM 5. How did you get into programming? Laurie started by going into a computer camp, at the time Laurie hadn’t spent time around computers, and it wouldn’t be until the second time that he went to the computer camp that he would see a computer again. Laurie grew up in Trinidad where not many people could afford computers. He started making his first website in Angelfire using HTML before CSS became a thing. How did you go from web development to hardcore Javascript? Laurie had been writing JavaScript since it was invented. Laurie started a web development company in high school using JavaScript. Laurie met Issac while working at Yahoo and he introduced Laurie to Node which was a starting point to taking JavaScript more seriously for Laurie. When Node was ready in 2013, NPM Inc was on it’s way. What do you do at NPM Inc? IN the beginning of 2014, Laurie was doing a lot of the JavaScript and was the CTO. Laurie says that part of his strategy has always been to hire JavaScript developers that are better at writing JavaScript that he is. Making him the worst JavaScript programmer at NPM. Laurie’s main job was doing what was needed to get NPM happen, including talking to layers and the business side of things. There are many companies that don’t understand how open source works, and in many cases it leads to run ins with lawyers. Many times NPM acts as an umbrella for open source tools that aren’t able to fight overzealous corporations. What do you think is your biggest contributions to NPM? Laurie expresses that it has changed over the years. A year ago he would say that he would have to say it leans towards the piece of software that is the registry. It’s very scalable and has worked great for small scale up to very large scale. Laurie works hard to gather funds and help make NPM grow as well as be scalable. He says that he is very proud that he build something that let’s others build things. How did you get involved? Laurie has been with NPM since the beginning. He tells us how Issac had been running NPM on donated hardware in spare time while working with Node. NPM would break a lot and be down due to the borrowed equipment. They decided that they needed to create a business model around NPM to help it grow. Laurie had just finished working on a startup and knew how to get funding and got their first round in 2014. How did you get to being profitable? Laurie talks about making sure that their plan is in line with their customers. NPM could easily charge for many parts of NPM but they would rather charge for things that make sense to charge, so in this case the private packages. Enough people are using the private package to getting NPM to profitability. Laurie says that even if money stopped coming in they would have to git rid of a few employees but would be able to keep a small team and sustain the NPM registry, but would never build anything new. It’s always between being profitable or using money to build new things. What are you working on now? NPM 5 was just released and it’s much faster, five times faster. Laurie talks about being excited about the team and what they are putting into it. Things like making deployments easier. Many developers use NPM to put code together as well as to deploy it. If you didn’t have a lock file, it’s possible that it would change. But the lock file can take a long time, and you already know what needs to go there so they are adding npm store and npm fetch making deploys much faster. Additionally they will be adding a feature called insights. They are able to see information about different users packages, security information, performance information, etc. They can use that information to help developers with suggestions based off of data gathered by what other people are doing. Charles adds that it would be great for coming up with topics for the podcast. Anything else? Laurie reminds everyone about NPM Organizations as well as NPM Enterprise. NPM Organizations is a way to organize packaging as well as teams of developers and helps you to collaborate. NPM Enterprise allows for single sign on support, license auditing, and features that corporations care about. Picks Laurie Zite and NextJS Slides.com Charles VMWorld Tweet or email if you’re looking at resources for learning VR AI or Iot Links Twitter NPM Organizations NPM Enterprise

Von RSS sieht man immer weniger, Urlaub macht keiner und Bodybuilding hat sich auch nicht wirklich geändert. Lieber Fluggast, wenn dir das Gehörte gefällt oder dir Sorgenfalten auf die edle Stirn fabriziert, dann haben wir etwas für dich: iTunes Bewertungen. Follow-Up Patrick erzählt von seinem letzten Urlaubstag an dem sein iPhonebildschirm gesplittert ist. Danach erklärt er warum das Galaxy S6 Edge der Schwiegermutter samt Android Foto.app diese für eine Seniorin hält. Es soll auch Leute geben die unzufrieden mit der OmniFocus und Trello Kombination sind. Andreas will von seinen Kollegen wissen, was diese von Taco halten. Das Impostor (oder Hochstapler)-Syndrom lässt Sven nicht in Ruhe und er hat noch einmal nachrecherchiert. Die Ausbeute sieht so aus: New York Times: Wie man mit dem Impostor Syndrom umgeht (Englisch) von Carl Richards Das Gegenteil: Der Dunning-Kruger-Effekt “Gelebter Productivity Porn” macht Patrick Angst… zumindest solange bis Andreas aufklärt, dass es um Rumnerderei geht, um sich eine Auszeit zu schaffen oder Spaß zu haben. Da kann auch der Kopilot nur nickend zustimmen und auf den GitHub Link verweisen: »NARKOZ/hacker-scripts«https://t.co/f0URWrC91dMost awesome nerdporn ever.— Patrick Welker (@_patrickwelker) November 28, 2015 Die Nachträge zu Flug #UC042 (Unser Browser Setup) reißen nicht ab. Bereits seit drei, vier Shows schlagen wir uns schon willig damit herum; mit Hostbuddy gibt es noch eine weitere App mit der sich die /etc/hosts-Datei managen lässt. Nebenbei bemerkt sei noch Hobo. Eine App mit der man Vagrant aufsetzen kann auf dem Mac. Status RSS Reader Eine Frage beschäftigt Patrick im Moment. “Wie ist mein Status was RSS angeht – in etwa: Werden wichtige Sachen priorisiert?” und Herr Zeitler fragt mit und will wissen, “wie präsent ist RSS noch im Netz?”. Patrick ist kein regelmäßiger RSS Leser mehr. Seit seiner Blogpause (die sich langsam dem Ende neigt) umso mehr. Im Monatsrhythmus wird der Client geöffnet und interessante Sachen rausgepickt. Trotzdem möchte er festhalten, dass es ein unschlagbares Medium ist, welches er nicht missen möchte. Beim Flipboard Sven könnte man den Eindruck gewinnen, dass Feeds ebenfalls Low Priority für ihn sind. Nun verhält es sich aber so, dass er zurückgekehrt ist und Reeder sich wieder auf seinem iPhone befindet. Trotzdem lässt er sich nicht mehr Stressen von High-Frequency Blogs und hat nur einige wenige Abonnements, die ihn auch glücklich machen. Prioritäten und Druck einen Ordner auf jeden Fall abzuarbeiten hat er nicht. Dafür die anderen beiden ein ganz klein wenig. Sven hätte gerne so etwas wie Zite – er will kurierte Interessante Sachen. Momentan ist ihm da Medium das nächste… und das obwohl das Jugendidol “Arnie” gerade Facebook pusht mit seinem Artikel “I don’t give a ** if we agree about climate change.””. Nachdem das geklärt ist, bleibt zu beantworten wie es mit RSS im Netz aussieht. RSS im Netz wird weniger. Klar, hinter den Kulissen werden Feeds immer noch genutzt. Nur RSS selbst ist noch weniger Präsent als zuvor. Facebook und Twitter sind wohl mitschuldig, aber auch so wird das wenig nutzerfreundliche Power-User Medium, ganz apple-mäßig peu a peu versenkt. Es gibt nach wie vor gute Anbieter (Inoreader, Newsblur, selbst Feedly (Pro) zieht nach mit guten Features (und plant auch Sachen die sogar Patrick vermisst hat). Die Clients orientieren sich derweil daran mehr Eier zu legen und zu wollmichsauen was die UI nur so hergibt. So zum Beispiel der Support von Read Later Apps wie Pocket, Instapaper, etc. ReadKit auf dem Mac war da ein Pionier und Fiery Feeds auf iOS kann das auch. Flipboard unterstützt ja eh alles, ist aber auch kein klassischer RSS Client oder Reader. Was die Clients angeht regt Patrick ein wenig auf, dass es immer noch bei den meisten eines extra Klicks bedarf, um an das systemweite Share Sheet zu kommen.So unfertig die Implementation von Apple auch wirkt, sie ist einfach besser als die altbackenen selbstgeschneiderten Lösungen der meisten Clients, da sie einfach tiefer ins System selbst integriert ist. Ob ihr nun eure RSS-Welt weiterhin entschlackt, zum Beispiel alles was Tech im RSS Client lasst und alle anderen Themengebiete nach Flipboard oder in einen separaten RSS Account jagt bleibt euch überlassen. Aber eins Muss sein, haltet dem Medium die Treue, sonst gibt es Tränen. Können wir noch richtig “Urlaub”? Der Unjüngste der drei Piloten fragt sich warum die Leute ihre Urlaubstage nicht mehr einlösen, sondern auf Teufel komm raus arbeiten wollen. Bewusst Zeit schaffen ist schwer und gerade die zwei Freiberufler, welche keine Trennung zwischen Büro und Freizeit packen hier aus. Im Idealfall arbeitet sie an etwas, dass auch Privat Spaß macht. Trotzdem, Patrick strebt an jeden Tag ein Stück Urlaub zu machen. Ob das nun Yoga, Meditation, Sport oder Tontaubenschießen ist. Das hilft Probleme leichter zu bearbeiten und auch die Übergangsphase – wenn es denn mal daran geht Urlaub zu machen – kürzer zu halten, denn… manche brauchen die Hälfte des Urlaubs um erst einmal dort anzukommen. Ein weiteres Ziel von Patrick (34, Berlin) ist es, einen Tag in der Woche offline zu verbringen: Sauna, Wandern, was mit der Freundin, usw. Die anderen beiden Klatschen vor Begeisterung und erzählen vom eigenen Töpferkurs und dem letzten Bungee-Sprung kopfüber mit Halbglatze in die Niagarafälle. Voll beschissen oder was? YouTuber Jason Blaha hatte vor einiger Zeit angefangen eine “How to spot a fake natty“-Serie angefangen. In der er zeigt wie “Fake” die Bodybuilding Szene wirklich ist. luimarco zeigt schon seit längerer Zeit wie Drogen und Steroide genutzt werden bei diesem “Sport”. Die Quintessenz ist: Du musst auf Drogen sein, um die Mindestanforderungen zu erfüllen. Das ist auch in anderen Pro-Sportarten so. Man darf nicht vergessen, dass hinter jedem Pro-Sportler eine Industrie steht die diesen Sportler mit Millionen an Geld versorgt. Dadurch kann man sich Coaches und Trainer leisten die sich damit auskennen wann, wie viele Drogen konsumiert werden können um jeden Drogentest zu umgehen. Das ist also unsere Norm. Unerreichbare Ziele. Buchstäblich. Referenzen zu luimarco’s Channel: The Bubble Gut Phenomenon The True Bodybuilding Als besonderer Tipp sei noch Freelee the banana girl genannt, die mit ihrer High-Carb Diät dem Low-Carb Wahn gegen hält. Bitte bildet euch eine Meinung, bevor ihr das konsumiert. Außerdem: Ist es der Joule von ChefSteps, welcher Patricks Vater in Ekstase versetzt. Das von Salat schrumpft der Bizeps (YouTube) wusste Sven übrigens noch nicht. Wen die musikalische Version nicht überzeugt, der kann sich mit dieser YouTube-Suche auch noch anderweitig fortbilden. Unsere Picks Andreas: StackOne Patrick: Morgen hör ich auf Sven: olloclip Kameraobjektiv In Spenderlaune? Wir haben Flattr und PayPal am Start und würden uns freuen.

Mediebransjen tar ikke hensyn til at det snart er jul. Episode 13 av MediaPuls er sprengfull. Foruten vår faste rutine, som inkluderer "Ukens podcast er ikke sponset av...." og uken som har gått, har Marius og jeg fått besøk av Norges første og eneste #tekstdoktor, Christine Calvert. Christine er kursutvikler og foredragsholder med et stort lærerhjerte og masse kjærlighet til god tekst. Skriving og innholdsutvikling har vært Christines geskjeft i 25 år – tidligere som tekstforfatter i Power reklamebyrå, global webredaktør i DNV og "tekstevangelist" i BEKK. Christine Calvert driver firmaet Tekstdoktor og underviser på Westerdals ACT. Tekstdoktoren har også skrevet to bøker, Skriv for nettet og Skriv så det selger. I ukens episode depper Hans-Petter over at Zite er borte, men er glad for Opera Coast. Nederlandske Blendle er på vei til USA, VG liker å lure annonser på sine adblock-lesere, Schibsted-aviser ser ut til å fusjonere, og språket ser ut til å gå til HÆLVETTE. Takk for at du lytter til... See acast.com/privacy for privacy and opt-out information.

hosts Brad Daryl Jacob Jenn. This week we chat Matt Braun check out his website http://sketchparty.tv/ We also chat with Randal Kirk check out his Website http://www.randalkirk.com/ Show Notes Apple Pay Launches in Australia for American Express Cardholders Flipboard to shutter Zite on 12/7, asks users to migrate data before then TiVo's CEO steps down as the TV industry evolves without it No, Google+ is Not Dead — Google Announces Relaunch Check out Belinda Vlogs https://www.youtube.com/user/bdemy10 Download the Techwebcast iPhone app We also discussed tech news of the past week. Subscribe to the podcast through Feedburner Twitter @Techwebcast -TWC

In this episode Mike flies solo, revealing his reading workflow. This workflow is how he's able to digest a ton of content every week as well as build a reading habit that allows him to read more...and read better. Relevant Links http://www.marieforleo.com/2014/12/tony-robbins/ (Tony Robbins interview with Marie Forleo) http://amzn.to/164FTru (Lock In by John Scalzi) http://ryanholiday.net/how-to-keep-a-library-of-physical-books/ (How to Keep A Library of Physical Books by Ryan Holiday) http://amzn.to/1LCHPrY (MONEY Master The Game by Tony Robbins) http://amzn.to/1wVdGcJ (Here Is New York by E.B. White) http://amzn.to/1wVdOZD (Ready Player One by Ernest Cline) http://jump.blinkist.com/aff_c?offer_id=2&aff_id=1189 (Blinkist) https://productivityist.simplecast.fm/20 (A Look At Calendar Apps) https://itunes.apple.com/us/app/reeder-2/id697846300?mt=8&uo=4&at=10l66s (Reeder 2) https://feedwrangler.net/welcome.html (Feed Wrangler) http://www.macstories.net/reviews/workflow-review-integrated-automation-for-ios-8/ (Workflow for iOS Review by MacStories) https://itunes.apple.com/us/app/zite/id419752338?mt=8&uo=4&at=10l66s (Zite) http://www.instapaper.com/ (Instapaper) https://www.evernote.com/referral/Registration.action?uid=133165&sig=b557601b87d365d549c1e1d32579b466 (Evernote) Want to send Mike an app, book, or something similar to discuss on the show? Email him at info@productivityist.com and he'll give it a look. Want to listen on Stitcher? http://www.stitcher.com/s?fid=53149&refid=stpr (Click here.) Support The Productivityist Podcast by becoming a patron! http://www.patreon.com/Productivityist (Click here) to visit The Productivityist Podcast's Patreon page and see what perks await those who pitch in a buck or more.

Dan and Eric talk about daylight savings time, NFL, salary cap, Darren Sharper, rape, Malaysian Airlines, Ikea, giant bat, drones, internet speed, Uraguay, Babymetal, Milk Music, Spotify, Celtic Frost, Facebook, WhatApp, iMessage, FaceTime, Zite, Flipboard, Gravity, Oscars, Meryle Streep, Ellen DeGenres, Crossfit, Drive By Truckers

Audio File:  Download MP3Transcript: Interview with Leslie Bradshaw Lucy Sanders:  Hi, this is Lucy Sanders and I'm the CEO of the National Center for Women in Information Technology or NCWIT. With me is Larry Nelson from w3w3.com. Hi Larry. Larry Nelson:  Hi, I'm real happy to be here. Lucy:  We are in love with this series of interviews, very interesting women from all sectors of tech with lots of interesting stories. Today, we are interviewing another serial entrepreneur who was named to the top 30 women in tech under 30 by the "Wall Street Journal." Very interesting and she herself has started a new company. Leslie Bradshaw is the founder and COO of Guide and this is a really cool company. It's sort of a visual news reader application for your personal computer. It takes all kinds of blogs and social media streams, online media news, then turns them into these video news segments if you will. With avatars and other cool stuff. Lucy:  I'm sure I'm not quite saying that right, and Leslie will set me straight in just a moment, but it sounds just fascinating. Before she started Guide, Leslie co‑founded and served as the president and COO of Jess3, and really helped them achieve their success. Landed on the 2012 Inc 500 list. So, a very successful entrepreneur. When she's not starting companies, she's a partner at her family owned vineyard in Oregon which sounds fascinating as well. Welcome, Leslie, we're happy to have you here. Leslie Bradshaw:  It's wonderful to be here, thank you so much for having me. Lucy:  You know, we have a couple questions about being an entrepreneur, but first why don't you tell us just a bit about what's going on with Guide. I'm sure our listeners will be interested in having an update. Larry:  Plus, we'll have it linked on the website. Leslie:  It's an exciting moment to be able to actually share some of the things going on at Guide. If you would have been speaking to me a month ago, everything was still in an alpha form. We were just testing it out with a number of private users. We are officially launched and you can download it if you have an iPad. We are, right now, number 3 if you can believe it, in the charts in the news category in the United States. Leslie:  We're also trending in a number of other countries, some of which are complete surprises to us because English is not the native language. A lot of the South American and Asian countries that are downloading our apps in force. It's so exciting to see that people really enjoy what we put out there. Certainly it's been resonating with thousands of people worldwide. Lucy:  It certainly sounds like an interesting app. Just a couple minutes, maybe, on what the technology is and what people use it for. Leslie:  Certainly. If you think about the app eco system around newsreaders, a couple of big players come to mind. You have Flipboard, for example. Flipboard aggregates your favorite online news, blogs, and social streams like Twitter and Facebook into a magazine experience that you can actively read. If you've ever used Flipboard, there are other platforms out there like Zite and Pulse. Those all do that in what, again, I call an active reading experience. I don't know about you or the listeners out there, but I have a very busy day. I cannot read all of the media that I want to actually review. Having the ability to have a passive consumption model is very important. Things like [inaudible 02:59] and SpokenLayer are creating apps that just read you your favorite online news, social streams, and blogs through text to speech. You have Ferry which is a text to speech engine. You have GPS which is a text to speech run engine. A lot of the other applications that I mentioned are doing that pure audio. Think about it for a second. Although audio is great and it's certainly helpful, I'm a visual learner. I know a lot of other people are, and most posts online include rich media like photos, videos, block quotations. Sometimes the comments and social interactions are even part of the story and make it even more interesting. What my company does at Guide is we take all of the things I just listed off and repackage it in sort of a news broadcast so you can consume all of your favorite content through both an audio and a passive consumption experience while also being able to get the best of the posts if there are photos, if there are videos, again, block quotations and any other rich media that add to that experience. We're taking the concept of news aggregation and curation, we're taking the concept to be able to passively consume news while you multi‑task, whether you're commuting or exercising or frankly even working at your desk on your computer, and we're taking it up a notch. The way we're able to do that is not only through the technology of the aggregation and the indexing of the content but also through avatar technology which is very futuristic and very cutting edge and very fun to work with. It's something that we've been sort of promised through sci‑fi movies like Iron Man or even, frankly, some of the earlier stuff like Total Recall. You had this kind of artificial intelligence newscaster. That's becoming a reality, because the technology is becoming just that good. That's kind of where we're at right now at Guide. Lucy:  I think that's pretty cool. Larry, maybe you can be an Avatar. [laughter] Larry:  Do I look like an avatar? Lucy:  That's really very cool. Congratulations on a great start. I think it's awesome. Leslie, why don't you give us a sense of how you first got into technology? What caused you to be drawn into the technical spaces? Leslie:  It's interesting. My educational background is one where math and science was always such an important building block to whatever I was doing. When I was very young, I can remember back, all the way to being 10 years old and going to a summer camp just for girls that focus on math and science. It was just a great time to geek out and play with Petri dishes to come up with hypothesis, test them, and come up with your evidence, and you end up with a thesis statement. I feel like that's always been a part of my approach. It's always been very scientific. Now, coming of age in the late '80s, early '90s, technology was coming online but not nearly at that speed and quality that it is today. It was something that wasn't a big part of my life per se, but it was always a little bit in the background. I would say it was more of an underpinning of the methodology of what science and what math can really enable. Now fast forward into my college career and then coming out into the work world when I was 22 years old, that's about probably 2005 I would say, at that time, the second wave of technology innovation was happening on the Internet. The first wave is that dot com boom and bust, and the second wave is really being driven by social media and by blogging and by a lot of democratization of the tool that enables social engagements and website creation and just tons of creation period. I was able to catalyze on that moment much like the people catalyze on the moment that somebody [inaudible 07:20] around the Internet. This was my moment with my colleagues and my cohorts. What I started doing was going to a lot of user groups, going to [inaudible 07:29] , going to bar camps and just starting that dialogue around what these technologies were enabling, what they could enable. Looking at my background, I'm not someone who look deep into the code and programming by the social scientists. As a business woman, I would able to partner with designers, developers, and strategists to think about what problems should we be solving, how can we utilize these technologies to help brands, help politicians, and issue advocacy groups. I was in Washington DC for about seven years in my early career and through [inaudible 08:07] all the stages of the web as they continue to unfold, I stay very active and involved in the graphic community around it and learned a lot. I was able to partner with a lot of really wonderful, very smart, talented people who had very discreet skill set who needed someone like myself to help pull it all together towards an end goal. Larry:  That's very, very fascinating. I'm going to have to share that with my daughters for sure. Leslie, why are you an entrepreneur, and what is it about entrepreneurship that makes you tick? Leslie:  I'd like to say that it's genetic at some level. My ancestors came across the orient express six generations ago and have a very strong pioneering spirit, and my parents continued that spirit. They have a farm and vineyard in Willamette Valley, Bradshaw Vineyard. I watched them work hard my entire life. In fact, I don't know anything else. I watched my mother be the CFO, COO of our family business. She's an accountant by trade and does a fantastic job of leading the decision making on that by making sure that we're using the best technologies, the most cost‑effective things, and looking for different ways to get smart calf brace, and be able to really scale and expand at the rate that we want to. At the same time, I look at my father who had the vision of putting the vineyard together and looking at how he's been able to use a lot of his ingenuity as a self‑taught engineer figuring out how to do everything from wire up 10‑15 feet tall wires that keeps animals out to putting together an irrigation system. I worked hand in hand with him using Google Maps and Google Earth. We plotted out over half mile of PBC pipes of where we want to lay it. We produced the pipes, and it showed up that we were within 18 inches. It's right on the money. It's a really fun project working with them. That's something that, again, I grew up just knowing what hard work looks like, what working for yourself looks like, and what dry designing and troubleshooting on the fly looks like. When I got into the work world, and I'm behind the desk and on track to go to law school and have job offers at the Department of Justice and a few big law firms as a paralegal, because I was thinking about going all the way to becoming a lawyer, it wasn't exciting. It wasn't like on the TV shows I was watching, right? Larry Nelson:  [laughs] Leslie:  It's not "Law and Order." It's not dramatic. It's just a lot of paper ‑‑ copying, sorting, printing, highlighting, finding, searching, scanning. That, to me, was not innovative enough, and not utilizing my abilities to the fullest. I'm an organized person, I'm very detail oriented, but it lacked something for me. I continued to look for more out of my career, as I continued to take additional opportunities that came up. I worked in television for a little while, working for John McLaughlin and the McLaughlin Group, which is on PBS in most markets. I also worked in a crisis communications firm and learned a lot about how to communicate with stakeholders, internally and externally, during a moment of otherwise the worst case scenario out there ‑‑ whether it's an oil spill, or a product recall or some sort of outcome that you just don't want to have happen. I also worked at a public relations and digital media firm, and was able to learn a lot about how to work with online audiences, how to work with the media, how to do media relations, how to create valuable, interesting things that people would want to talk about. Not just pitching them to say, "This is our story," but how can we create content that serves the audience that we were trying to engage? All the while, technology was a part of enabling what I was doing. I was always utilizing maybe 30, maybe 40, percent of what I felt to be my full abilities. I kept wanting to take a car out and drive it faster and faster, but I couldn't because I was constrained by my age. People looked at me and said, "You're 22, 23 years old. You do the thing that I ask you to o and maybe a little bit above that. Don't try to go and create a whole product line." I was really constrained by that. I was also constrained by the vision of the people I was around. They couldn't see what I was seeing, either related to the opportunity around social media, around visualizing large data sets, which, as a practice, is generally called "data visualization." They didn't see the full opportunity of what online, digital, mobile and social really meant. Of course I'm not saying that I was omniscient, that I saw something that others weren't, of course, taking advantage of in a much better way. There's Mark Zuckerberg founding Facebook and Evan Williams at Twitter, but I saw it in a way that others around me in Washington DC weren't seeing it. Finally I said, "You know what? I'm going to go ahead and throw up my own shingle," and found a really great, talented web designer, business partner, who needed someone like myself with, again, the business and strategy, and client‑relationship sense. We were able to build that partnership and build that company because, in spite of the fact that we couldn't get it going within the company that we were working at, we pulled it off to the side and said, "All right, if we think our vision is so strong and so great, we're going to go after it." That's what really is the underpinning part of an entrepreneur, is someone who can see things differently and see what other can't see. Even when others are not believing in it and can't see that vision, we still go after it. That's exactly what I did when I was 24 years old. I built that company over the course of six years and as you mentioned at the onset of the show, you made $8,500 in 2012 and I was proud to say that it generated $13 million in revenue during my tenure. That was all done boot‑strapped, all cash flow management, no outside funding, but was a very profitable, very successful service‑based business. Lucy Sanders:  That's quite a story. I'm so fascinated, too, with the experiences on the vineyard, the lessons you can learn about engineering and hard work. That's wonderful. In addition to your family, Leslie, who else do you consider to be your role model? Who else supported you along this path? The types of people, or surprising people, or what have you? Leslie:  One thing I like to think about, when bringing up an answer to a question like this is really looking at the axis of role‑modeling and mentorship. What I first look at is when you say role model, I look at that as someone who holds a position that I want to hold someday, or has a particular talent, or skill set, or visibility that I look up to. That someone could be at arm's length or could be miles away. I think of people directly in my industry. Specifically, Marissa Mayer and Sheryl Sandberg are both very strong examples of successful, female executives in the technology space that are succeeding because they're the best at what they do, not because they are women, or not because of anything other than they're just the best. I love that Marissa Mayer's also the youngest man or Leslie00 CEO. I think that's something also to look up to and know that age, just because you add a couple extra gray hairs, doesn't mean that you're going to be better at something. In fact, with the technology industry, by and large, the youth of our country is really driving that innovation because they're so close to it at a more native level. When I think of role‑modeling, I think of that. Then I think of mentoring, and I think of mentoring as someone who takes an active interest in your career and is someone who has at least 10‑plus years on you, in terms of their career experience, and are able to help you navigate situations that you may encounter and may not know, "Oh, what should I do? Should I take this job? Should I negotiate? What are other the things that I should be considering that I'm not?" As far as mentors go, I've had some really fantastic mentors. One of which Karen Zanderlane, used to be one of the partners at Price Waterhouse Coopers, and really has a good mind for operations, built her team, took it from two to 1,500 globally, so it really helps frame up my scaling and thinking around that. David Reimer, one of her colleagues, founded both works, a company called Merryck, who does professional mentoring. David also has a great mind for global‑scale leadership and how to think about cultivating and retaining talent. Another mentor, Michael Bloom is someone who I met through my alumni association at the University of Chicago. He took a very active interest in my career while I was in Washington DC and helped me navigate when I was at a company that didn't quite understand the vision I had, or helped me find another opportunity that did see that vision with me and shared that and wanted to give me the capital and wanted a way to run after it. Another thing is sponsors, and this one's probably the most important. If your listeners haven't thought of this concept, I hope they do after this interview. A sponsor is someone internal to your organization, who's two to three levels above you, they're working an active interest in the advancement of your career within that organization. It's one thing to get in context as far out into the distance, rock star poster up on your wall, like your Marissa Mayers. It's another thing to have someone external to your organization looking out for you, looking for opportunities, giving you advice. It's quite another to have someone directly in your organization helping you block and tackle, helping you navigate the politics of the organization, helping position you to be the person considered when promotions come up, or opportunities to go global or to travel or to do other large projects. You want to be top‑of‑mind and you can do that through your own grass‑roots, hard work and working with your colleagues and proving it with good work products, but the larger the organization, the more you're going to need someone at the top, advocating on your behalf. I've had some fantastic sponsors in my life, one of which was at my first job in Washington DC, at Air Soft, a partner by the name of Dave Gregg. He was global head of the trademark and IP side of things, and really focused specifically more so on, and did a great job advocating on my behalf. When there was more interesting work, I was the first name that he made sure to put front and center. I really appreciated that. Another sponsor of mine, Peter Snyder, he was the CEO of Media Strategies, a company that sold to Meredith. I think Meredith Integrated Marketing is now what they're called. He was someone who looked out for me throughout the course of my three‑year tenure at that company and I advanced quickly through the ranks and was able to take on new advanced projects because of his sponsorship and support. Those are just a few examples. Of course my parents, I already mentioned, are certainly role models and mentors, as sponsors. Those are three types of people that are very important to have in one's career and to make sure to keep cultivating, and giving back to those relationships, because they can be two‑way. They don't have to just be you taking from an elder career person. You can actually help in return. What I typically do is help enlighten these folks as it relates to social and digital media, thinking about innovate strategies, thinking about innovative technologies. Also helping them think about big data and data visualization, visual story‑telling. Those are areas that I can come to the table, because I like all the relationships that I'm in to be a two‑way street and everybody to feel good about giving and taking. Lucy:  That was an excellent answer around the difference between role‑modeling, mentorship and sponsorship. These are concepts that people really do confuse. I would add that many of the mentors, or sponsors in my life, it's almost like a life‑long relationship, in addition to being two‑way. Larry:  Yes, for sure. Lucy:  Really great answer. Larry:  Leslie, you've been through so many things in the different companies and types of things that you did, even earlier in your career. Today, what would be the single toughest thing that you've had to do in your career? Leslie:  I think the single hardest thing to do is keep going. There's going to be a lot of times when an entrepreneur, even someone who might be an entrepreneur, someone within an organization, you're going to come up against, not just resistance, but flat‑out people standing in front of you saying, "You can't do it, you're not going to be successful." I've had people look me in the eye and tell me I'm a fool to think that I can make this work. Of course, truth be told, that just motivates me more. [laughter] Leslie:  When you go and tell Leslie Bradshaw she can't do something, she'll turn around and prove you wrong. I will say that there are times that it meant not sleeping for two days straight. It meant pulling back‑to‑back all‑nighters to make something work. It meant making personal, financial, physical, mental, emotional sacrifices, beyond anything I could have ever imagined coming out of college, thinking, "OK. I'm going to work hard. Get a corporate job, work my way up the ladder," and do that thing that you read about when you're younger. I love what Sheryl Sandberg says, in the book "Lean In." She says, "Your career won't be using a ladder, it's a jungle gym." You're going to swing from the left to the right. There's a lot of different access points to advancing in your career. Advancement doesn't even have to look vertical, it can look a little bit more horizontal and you can still have a great career out of it. Re‑framing the way I looked at things and being ready to be tenacious and have fortitude. It's a long haul, especially if you're going to be an entrepreneur. I told you at the top of the interview how well things are going with Guide, and that's after 11 months of incredibly hard work, long hours, long weekends, and it's really just the beginning. We only have six or seven days out of the gate with our [inaudible 21:49] , and we have a long road and relationship with them to continue to iterate our product to get it to where it needs to be and continue to evolve based on our feedback that we get. It's not always going to be easy. Sticking it out is probably the single hardest thing to do. It would be just as easy to stop and say, "You know what? I'm going to go ahead and I'm going to take one of those job offers that I get through LinkedIn." People are asking me to be the VP of strategy at some company. Just take a check and have someone else worry about cash flow and payroll, and user acquisition, user retention, and a lot of the other things that come with running a start‑up in this day and age. The hardest thing is to also deciding when it's not a good idea to keep going. I think there's some really interesting dialogue around whether or not...How do I say this? There's the hype around start‑ups and there's this hype around technology companies as being the new cool thing. You're seeing almost like movie stars, or rappers. Technology CEOs and founders are being treated like the new level of royalty when you look at all the magazine covers. Truth be told, when you look at those people's stories, and you hear what it's been like, something like a Pinterest, it took two to three years of really slugging it out before it hit mainstream success. You hear from the founders what it was like to stick it out and believe in their vision, despite the numbers not being where they wanted them to be, for not just a few months, but we're talking years. A colleague of mine, at Peach Tree is Ellie Cossette, she wrote [inaudible 23:20] "Business Insider" and pointed out about a dozen stories or so from founders, CEOs, people involved in start‑ups, saying, "Not all that glitters is gold over here. Just because there's some hype going on and there's some great news articles written about us, and we're treating that everything's all good, doesn't mean it's all good." It's OK to talk about some of those harder times. Whether it's missing payroll, whether it's being really far down on your bank account and having to raise money in a really stressful situation, or having to put in your own financial capital. Even deciding it's time to shut down the shop. Those are all things that are top of mind for me and the people I talk to, who are also entrepreneurs. Lucy:  That is a tough choice. "Do I keep going or do I change course?" It's very, very hard to do. I want to switch gears a little bit around the personal characteristics that you see give you advantages as an entrepreneur. Obviously, listeners will hear, in your answers so far, hard work, tenaciousness, creativity, things like that. What other types of characteristics do you have that make you a successful entrepreneur? Leslie:  I think one the single, most successful characteristics that I have, it almost doesn't even come from me, but it's the fact that I work closely and really love others. I would say that one of my biggest secrets, I'm going to go ahead and give it away today on your show, is that I partner with these very talented, very smart, very hard‑working people, who are the best at what they do. I'm good at what I do. I'm good at being a leader, [inaudible 24:56] strategies, [inaudible 24:57] operational track or something to scale. But then there's probably about 900 other things that need to get done in that company or a project that I'm not the best at. I'm not going to have time to as Malcolm Gladwell says, put about 10,000 hours in to be the best. What I do is I have a running list of people who are the best at what they do in every major category of skill sets that I ever need. When the day does come when I may need someone who's a great front‑end web developer, someone who works really well with API, application program interface, or there's someone who's a great designer, or copy writer, or researcher, analyst, whatever it may be. I do all that, I use a particular customer relationship management system called Contactually, founded by Lee Zan, who I had an opportunity to work with early on in my career. He's fantastic. I [inaudible 25:49] like a sales force, but I think it's a lot cooler and easier for individuals to use sales force as a bigger enterprise‑level version of this. As I meet people and really enjoy working with them, not just because they're the best at what they did, but because they also had a great attitude. That, to me, is a true A player. I'm on the hunt for A‑player talent all the time. Even if someone has a great attitude, but isn't the best, that's not someone who makes my list. Conversely, someone who's the best at what they do, but doesn't have a great attitude, I also wouldn't say that that's someone that I would want to carry forward in a project or a team or company that I'm building. My great secret ‑‑ partner with A players and have a good time with the people that you're working with. Make it fun. Make it like a game. I did a lot of team sports all through middle school and high school, and some intramural in college. I always loved working with a group of stakeholders who were the best at what they did, for a mutually beneficial outcome. That's what I do now in my job. We not be on the softball field trying to put together getting someone on first and rotating them all the way through, to get them into home. I might not be on the volley ball court, trying to keep the ball from hitting the ground. But I am, in a sense, still doing that by partnering with people who are skilled at various things, to come up with a great outcome. Lucy:  I bet that list is worth a lot of money. [laughs] . Larry:  Yes, it is. It is. Leslie:  It's my list and everybody's list is going to be a little different, because everybody comes at it with a different lens. That's the great thing about technology today, is that it enables you to do more with what you have. I look at it almost as an extension of myself and it's scaling myself too. Maybe before, say 20 years ago, you may have a Rolodex sitting on your desk. That Rolodex was really about when you were able to flip through it and, "OK, I need to look up this person," or "I have this particular vendor type that I need," You flip through it. In this day and age, people are moving jobs faster. People are having more jobs in their career than before. How do you keep track of that? Do you keep crossing it out and flipping it over and scratching out the Rolodex index card? Or do you have a dynamic system that's populating and pulling from things like LinkedIn, and Facebook, and Twitter and some of these places that are being updated automatically by the platform. I would say the answer is B. In doing so you can do more. How more and the volume of people, it goes from dozens and 100s, to 1000s. My collective network of people that I can access at any given time is probably well over 20,000. It's not people that I stay in touch with on a daily basis, but people that I've interacted with and had a good, successful something or other. I've done something for them, or they've done for me, or vice versa. I only hope to continue to cultivate and grow that through my career. Larry:  That is awesome. With all the different things that you've done and been through in setting up a new company, and everything else. How do you bring balance into your personal and professional lives? Leslie:  That's probably one of the best and hardest question that I've hassled, I've pondered, I've struggled, I've failed, and I've succeeded at. If I were to look across probably four or five areas of my life, it all hit me when I turned 30 years old, which for whatever reason is some milestone. It's a big milestone and I hit 30 and at that point I really took a bead and really assessed "What are the priorities in my life? What are the most important things to me? How am I spending my time?" Supposed priorities and then what is my time actually being spent doing? My priorities, you've heard me talk about them a couple times now, it's my family. It's my parents, my sister, it's our farm. That's something that's incredibly important to me and I was not putting enough time towards that. I was pulling back‑to‑back all‑nighters and if my sister or parents would call I was usually multitasking and trying to get their email, while I was also trying to be there for them. It was just not great. I was a bad daughter, I was a bad sister, and I never want to do that ever again. I kind of hit the reset button at the end of 2012. As hard as it was, I had to leave the company that I helped build. After six years I felt I accomplished a lot. In fact, I felt that a lot of the things I wanted to accomplish were done. It was time for a new challenge. In leaving, it also gave me four whole weeks off. I unplugged, I stopped checking emails. I just spent time on the farm, just really decompressed, did a lot of writing, putting things in my journal. I did a lot of reading, a lot walking outdoors and I really got back in touch with where I wanted to be. If this is what my first 30 years looked like and then I looked at my parents who are 60 and my grandmother who is 90. I looked at these third, third, third increments, I want to really plan smart for the next two‑thirds of my life, and, hopefully, even three‑thirds. We'll see. One of the things at the core was family, and the second thing was health, and this was something that I was really, really neglecting, because what I was doing was I was working so much that I wasn't ever resting, and my brain...I was actually experiencing decision fatigue, and there was inability to access certain key parts of information. It's almost like the little, "file not found," hourglass just rotating in my brain when I was looking for information because I just overused that muscle. I wasn't sleeping enough. I would average probably four, five hours of sleep a night if I even went to bed, and if you've ever tried to do that I think they actually liken it to having a certain blood alcohol level in your body if you're not sleeping. It really disorients you. I'm disoriented, I'm not sleeping, and it gets worse. I'm not eating the right kinds of food, and even though I was raised on a farm, and how to do all the great kind of home‑grown organic...I knew what was good for me, but when you put yourself in a situation where you start trying to optimize for the maximum amount of time to spend on work, you stop cooking for yourself. You stop grocery shopping, and you turn to ordering food. You're either doing takeout, or fast food, or, "Oh, we don't eat all day. I'm so hungry," and then you sit down and have a huge meal really late at night, and that was happening to me. Over the course of those six years I gained 40pounds, and it was something that not only was it a manifestation of kind of being unhealthy, but it also... it manifests itself in other ways, too, just how I felt. My energy levels were lower. My ability to even have the stamina to make it through some of the long pushes and some of the physical work that was required at some of our live activations, I wasn't the same athlete that I was all through college. And so what I did was I took a real strong look at my health, and what I did was I hired a trainer. I started investing in what I felt at the time to be kind of extravagant, expensive, but things like facials and massages and things that were kind of re‑instilling or revitalizing my skin, my teeth, my hair, like all the things that I was so rough on for so many years. It turned out that after a year of doing that I've lost all the weight, I can leg press almost 800 pounds. I lift weights frequently. I go jogging. I can do just about anything, and I feel so strong and so healthy, and I get eight hours of sleep every night. I eat five square meals a day. I make sure I'm getting the right nutrients, and I have never felt more ready to take on the world. I have a sharper mind. I'm able to see things quicker, and I'm just happier. And you can see it on my face. You can see it in my eyes. You can see it...it manifests itself all throughout the physical body that I have as well as the mental body, and those are things that are just so important, and I will never ‑ I repeat here for the public in public record ‑ I will never let it get that bad ever again. In fact, I will not even go in that direction. I will only keep taking better care of myself. Family and health are two things that I put on the backburner in my twenties, but in my thirties and going forward I will never do that again. And if it means that I have to do a little bit less work or say no to a few things or find ways to delegate or bring others in to help scale out me and not try to write it, put it all on my shoulders and do everything myself then so be it, because tell you what ‑ it's not worth it. It just isn't, because your family and your health are the two most important things in this world. Lucy:  That's really great advice and discovering that at 30 is good. Many people don't discover it until they're 50 or 60 so it's great. It's a great message for our listeners. Leslie, our last question is maybe a little bit of a peek at the future, although I realize you've just made a transition, and it sounds like quite a happy one. Do you have any sense of what's next for you down the road after Guide is a 100 million‑dollar company [laughs] ? What do you see for yourself next? Leslie:  Well, I wouldn't be a great planner and strategizer if I wasn't, as you say, thinking about kind of the next 24 months, 3 years, 5 years, 10 years, but I have a couple goals I'm setting for myself, and I actually use an app that I highly recommend to folks. It's called Everest, just like the mountain, and in Everest you'll see that I have a couple of goals. One of those goals is that I'm working on a book right now, and that's going incredibly well, and, of course, it's about data visualization and visual storytelling, because that'll be something I'm really excited to share with folks hopefully early next year if it stays on schedule. The next goal that I have is that I would like to be part of a company that does some sort of exit, right, and Guide is certainly positioned to be that company, and if it's not Guide, another company, but that's when you take a company that you've built to a certain level value and are able to sell it to another company. The third thing that I have as a goal is somewhat related to that, but it's to build a company to a level that goes public, so goes to an IPO, initial public offering, and if you just watch Facebook, think of the IPO last year, and you think about some companies decide to sell, and some companies decide to create liquidity and value through doing an IPO. And another company, Eloqua, which is an automated marketing company based in McLean, Virginia, and they were a client of mine for three years, and we helped kind of create a lot of the content and visual marketing as they were preparing to do their IPO, which happened last year. So those are kind of things I've looked to, I've been part of, I witnessed I guess from arms length kind of afar, and I'd like to be an active part of a leadership team that does that in the future. The fourth goal that I have ‑ and these are all kind of goals that I have in the next, let's say, 10 years, this next decade. And the fourth goal is to be on a board of directors, and I currently serve on a kind of advisory board, and that's when I have an equity stake in a company that looks to my advice. My relationship has helped kind of steer them. I work closely with a data visualization company called InfoActive, helped with a data driven storage company called Beutler Ink ‑ a little play on words there ‑ and also a really fantastic women's network called, "The List." And those are all kind of great starting points for me to get that experience as someone who serves at an adversarial level. But to be on an actual board of directors of a privately held company or even at some point a publicly traded company would be a goal that I have for myself. Those are things in the next 9 to 10 years and before I turn 40 I hope to be a part of. We'll have to check back... Lucy:  I know. I was just... Leslie:  ...we're creating here. Lucy:  I was just thinking that. We'll have to check on your 40th birthday [laughs] and see. Leslie:  Boy, I'm putting it in my calendar. Lucy:  Yes, well, you know, Les, this was great. You have perfect answers. Good luck with Guide. Just the best of luck. It just sounds like a very cool application, and I wasn't to start looking at it to see if we can use it here at NCWIT. So thank you very much for your time. I want to remind listeners that they can find this interview at w3w3.com, as well as NCWIT.org. Thank you very much. Larry:  Yes, thank you. Leslie:  Yes, it was a great conversation, and thank you for all your challenging questions, and really wish the best of luck to all the listeners and their entrepreneurial and entrepreneurial endeavors. [music]   Series: Entrepreneurial HeroesInterviewee: Leslie BradshawInterview Summary: Leslie Bradshaw is the Chief Operating Officer at Guide, a software company focused on turning online news, social streams and blogs into video. In her role, she is focused on publisher relations, fundraising, marketing, product strategy, talent development and back of house management - "There's going to be a lot of times when as an entrepreneur, even someone who might be an entrepreneur," she said "You're going to come up against, not just resistance, but flat‑out people standing in front of you saying, "You can't do it, you're not going to be successful." I've had people look me in the eye and tell me I'm a fool to think that I can make this work. Of course, truth be told, that just motivates me more." Release Date: July 8, 2013Interview Subject: Leslie BradshawInterviewer(s): Lucy Sanders, Larry NelsonDuration: 38:20

Stephen describes the astonishing benefits of a popular news gathering app. Related Articles: Here's How Zite Plans to Replace Google Reader: http://venturebeat.com/2013/03/15/google-reader-zite-plans/

In this video, you will learn how to get started using Zite on your iPad.

In this short video, get a tour of Zite on your iPad.

Gregor PRIDUN , Florian SCHWEIKERT, Johnny ZWENG, Andreas PETERSSON und Horst JENS plaudern über freie Software und andere Nerd-Themen. . Mehr Information, Links, Bilder, Videos, Tags, Transkripte, extra-soundfiles etc. gibt es in den Shownotes: http://goo.gl/db4aZ (bzw. http://biertaucher.at ). Bitte nach Möglichkeit diesen Flattr-Link anlicken: http://flattr.com/thing/1137610/Biertaucher-Podcast-Folge-091

Gregor PRIDUN und Horst JENS plaudern über freie Software und andere Nerd-Themen. Interview: Andrea Mayr. Bitcoin-News: Andreas LEHRBAUM und Markus. Mehr Information, Links, Bilder, Videos, Tags, Transkripte, extra-soundfiles etc. gibt es in den Shownotes: http://goo.gl/KDPbp (bzw. http://biertaucher.at ). Bitte nach Möglichkeit diesen Flattr-Link anlicken: http://flattr.com/thing/1125550/Biertaucher-Podcast-Folge-090

Andreas und Rafael kämpfen sich durch den Dschungel der personalisierten Zeitungs-Apps, unterhalten sich über Nutzung vs. Verkäufe von Android im Vergleich zu iOS, und stellen einige ihrer derzeitigen App-Empfehlungen vor.

Mike Rotkin, SEO Champion, joins us to talk about Google Plus, SEO, Blogging and much more. Scott shares his favourite iPad app, Zite. A great source for cutting-edge news and information. What are the major changes ahead for Google in 2013? What sh...

Dan and Eric talk about Sally Ride, Sherman Hemsley, Christian Bale, Joe Paterno, Penn State, Destinee Hooker, Olympics, Comcast, Peyton Manning, Cyclo-cross, Netflix, Apple, OS X 10.8 Mountain Lion, Zite, We Need To Talk About Kevin, Metal Tornado, Lou Diamond Philips, Jiro Dreams of Sushi, The Crater Lake Monster, First Blood, Kick-Ass, Nicholas Cage, Chapele's Show, canabalisim, and Monty Python.

Au programme de cet épisode : NEWS : AppLoad live le 11 juin à 18h40 (Keynote Apple WWDC) APPS : Bump (iPhone / Gratuit) Sketchbook Ink (iPad / 1,59€) Art Circles (iPad / Gratuit) Autumn Dynasty (iPad / 3,99€) ZAPPS : Out : Path, Zite et Draw Something (iPhone) Smart Touch Painter (WP7 / 1,99€) iSlash (Android / Gratuit) TypeDrawing for ipad v3.0 (iPad / 1,59€) LIENS : Les images de Cédric pour son APP : Paper et Sketchbook Ink Listes non officielle des apps d'AppLoad: texte (gérée par Tinus) et tableur (gérée par Diophantes). La Data Visualisation des 99 premiers AppLoads (tirée du passionnant et impressionnant sujet "dataviz" de l'excellente Mentine sur le forum. A consulter ! Le générique d'AppLoad a été créé par Daniel Beja.   Et les animateurs : - Jérome - Cédric - Korben - Patrick Retrouvez cette émission et beaucoup d'autres sur le site NoWatch.net.

Media Mouthwash Episode 9 - Murdoch's Daily one year on, digital revenue & Zite by Media Mouthwash

In this inaugural episode of the Portable Orchard Podcast, we recap the good and bad from CES 2012, discuss the new Amazon iPad website, review Zite and discuss what we hope to see from Apple in 2012. The new Amazon iPad website can be found here. It is only usable on the iPad at this […] The post Portable Orchard 001-CES Recap, Amazon For iPad, & 2012 Forecast appeared first on Golden Spiral Media- Entertainment Podcasts, Technology Podcasts & More.

In this inaugural episode of the Portable Orchard Podcast, we recap the good and bad from CES 2012, discuss the new Amazon iPad website, review Zite and discuss what we hope to see from Apple in 2012. The new Amazon iPad website can be found here. It is only usable on the iPad at this […] The post Portable Orchard 001-CES Recap, Amazon For iPad, & 2012 Forecast appeared first on Golden Spiral Media- Entertainment Podcasts, Technology Podcasts & More.

In this episode Elaine does Christmas shopping and cleaning whilst the Lion roars for real at MacBites HQ BackBites Elaine's suspended iTunes account iTunes Match in the UK iTunes Match disappears iTunes Match Terms and Conditions Star Trecking Across the Universe (YouTube) Postbox 3 iMessage ChatBites MacBites Flapjack Elaine's week with Lion Locked files TinkerTool Onyx Deeper Mike's Macbook Internet connection fixed Adobe Connect Add-in Update Apple and Flash Apple and Flash Moving iDevice backup folder location Zite updated with iPhone support Google’s Rival to Siri Google+ news More Google+ news Google Chrome account sign in Christmas shopping with the MacBites Crew Microsoft iPad keyboard Pink network cable Control Your Woman Remote Control a Man Remote Pinkstinks Sydney Morning Herald on pink issue Netflix coming to the UK Feedback and Comments Thanks to Minster, MacJim and Jane Thanks to Derek for more iTunes voucher spotting Chris De Burgh album - includes Patricia the Stripper MacBitesLearning Coming in 2012 - lots more webinars

O Man in the Arena é um videocast sobre empreendedorismo e cultura digital apresentado por Leo Kuba e Miguel Cavalcanti.   Neste episódio (#025):   Conheça a história de Tiago Aguiar, apresentador do programa Atitude BR e vencedor do reality-show Aprendiz 4 - O Sócio.   Alguns dos temas abordados:   - Seu início como estudante de direito e as primeiras experiências profissionais. - A descoberta do perfil comercial e empreendedor, iniciando seu primeiro negócio, um escritório de advocacia. - Sua passagem no programa de estagiários da ONU. - A volta ao Brasil e a mudança profissional, empreendendo com um produto inovador de lavagem a seco de carros. - A experiência vencendo a quarta edição do programa O Aprendiz e tornando-se sócio do Roberto Justus. - Quais os prós e contras de vencer um reality-show? - Como conciliar o lado figura pública com a gestão dos negócios? - Como surgiu o programa de TV Atitude BR? - Quais os próximos sonhos a realizar? - Dicas para empreendedores.   Para saber mais:   - Twitter: http://twitter.com/tiaguiar - Site: http://www.tiagoaguiar.com.br - Atitude BR: http://www.atitudebr.com   Dicas mencionadas:   - Flipboard: http://flipboard.com - Zite: http://zite.com - Harvard Business Review: http://hbr.org   Acompanhe e participe nos canais do Man in the Arena:   - YouTube: http://youtube.com/maninthearenatv - Facebook fan page: http://facebook.com/maninthearenatv (cadastre-se na fan page e receba nossa newsletter)