Podcast appearances and mentions of jono alderson

Jack Chambers-Ward gathers an esteemed panel of SEO all-stars: Dawn Anderson, Jono Alderson, Myriam Jessier, and, the birthday boy himself, Chris Green.Together, they discuss the future of search, focusing on key topics such as the impact of AI mode, the evolution of search behaviour, and the transparency of data.Tune in for an insightful discussion from these industry experts about how they are navigating the ever-shifting SEO landscape and what it means for the future of search marketing.Follow Chris:

Is content marketing finally dead? In this no-BS conversation, I'm joined by digital strategist Jono Alderson to unpack the new reality of SEO, content, and how Google's evolution is leaving traditional marketing behind.Jono explains why so much content is now obsolete, how search is changing with AI, and why the only real path forward is to be more human, more trustworthy, and more brand-driven than ever before.

In this episode of the Post Status Happiness Hour, host Michelle Frechette interviews Jono Alderson, an independent technical SEO consultant and WordPress advocate. Jono shares his journey of creating and submitting his first plugin to the WordPress repository, focusing on image optimization for website performance. They discuss the complexities of managing multiple image sizes in WordPress and how Jono's plugin generates images on-the-fly using services like Cloudflare, reducing server load and improving performance. The conversation also covers the environmental impact of web hosting, Jono's background, and his experience with AI-assisted coding.Top Takeaways:Image Optimization Plugin for WordPress:Jono Alderson's plugin focuses on solving WordPress image optimization issues by addressing the inefficiencies in how images are handled. WordPress often generates unnecessary image sizes, which leads to slower load times and inefficient storage use. His plugin dynamically generates the appropriately sized images for each device, improving both website performance and storage efficiency. By eliminating the need for WordPress to create multiple versions of images, the plugin optimizes the backend and frontend performance of a website.Environmental Impact of Image Management: The discussion highlights the environmental impact of inefficient image management. Storing and serving large or redundant images increases the carbon footprint due to the energy used in data centers and transmission networks. Optimizing images and reducing excess storage can help lower this impact, making even small changes in image management significant for sustainability.Jono Alderson's Plugin Submission Experience: Jono Alderson shared his experience submitting a plugin to WordPress, noting initial nervousness due to his self-taught background. After carefully following guidelines, the submission went smoothly, with only minor issues to address. Once live, Jono quickly fixed bugs and found updating easier with practice.Mentioned In The Show:YoastCloudflareWooCommerceGravity FormsSlackWhatsAppFacebookGoogle DiscoverFortniteHello BeautifulGitHubCursorJonoAlderson.com

In this episode of the Post Status Happiness Hour, host Michelle Frechette interviews Stephanie Hudson from StellarWP about Stellar Pay, a new payment gateway plugin for WordPress users. Stephanie, the Product Marketing Manager, discusses her background in web development and marketing. They explore Stellar Pay's features, including its integration with Stripe, subscription management, and no additional fees for essential features. They also address e-commerce challenges like shipping and taxes and future plans for Stellar Pay, including potential PayPal integration. Additionally, Stephanie teases the upcoming launch of Stellar Sites, a new website solution combining the best features of popular platforms with WordPress's power.Top Takeaways:Stellar Pay Simplifies E-Commerce: Stellar Pay is designed for those who either actively run e-commerce businesses or avoid it because they find it difficult. The tool aims to make the process easier and more accessible.Free and Easy to Get Started: Users can download Stellar Pay for free from the website. Signing up directly on the site comes with added benefits like onboarding tips and extra resources to help users get started.Stellar Pay Provides E-Commerce Tips: The team behind Stellar Pay offers a newsletter that provides useful insights and strategies for running an online store successfully. Michelle encouraged users to subscribe for ongoing guidance.Mentioned In The Show:StellarWPStellar PayLiquid WebGive WPThe Event CalendarSolidWPLearndashRestrict Content ProDevin WalkerStripeJoel ButlerPayPalPoodle PressBen Ritner WP Accessibility DaySolid AcademyJono Alderson

Jono Alderson is a well known SEO Consultant, one of the top WordPress contributors, and a bonafide Digital Superstar. He joined Jim and Kristine to fill us in on the backstory and implications of the ongoing drama in the world of WordPress. Jono has been around for a long time. He knows where the bodies are buried and in this interview, he explains how it unfolded to get to where we're at now. Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Longtime WordPress contributor Jono Alderson joins Jim Hedger and Kristine Schachinger to discuss the very weird goings on at WordPress. The interview starts around the 35 minute mark. Before Jono joins us, Kristine and Jim discuss the news of the week including a short update on the WordPress situation and stories from Google, OpenAI, TwiXter, and more.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Say thanks and learn more about our podcast sponsor Omnisend. In this episode of WP Minute+, I sat down with Jono Alderson, an independent technical SEO consultant and former Yoast team member. We dove into the evolving world of SEO, the challenges facing WordPress marketing, and the recent controversies surrounding WordPress.org and WordPress.com.Jono's insights on SEO were enlightening. He emphasized that modern SEO is about overall website quality, encompassing user experience, technical integrity, performance, security, and accessibility. This holistic approach contrasts with outdated notions of keyword stuffing or churning out content for content's sake. We discussed the shift towards building brand reputation and recall, especially in the face of AI-powered search results that are changing how people discover information.Our conversation took a deep dive into the state of WordPress marketing and community involvement. Jono highlighted the critical lack of resources, strategy, and leadership in marketing WordPress effectively. We explored the challenges of volunteer-led initiatives and the absence of a clear product direction. This led to a sobering discussion about the burnout and exodus of contributors from the WordPress ecosystem, which Jono sees as one of the most significant threats to the project's future.The recent controversies surrounding WordPress.com's mirroring of the .org plugin repository and Matt Mullenweg's comments about WordPress.org ownership were central to our discussion. Jono provided valuable context on how these moves could impact plugin developers and the broader WordPress ecosystem. We speculated on the potential fragmentation of WordPress through various marketplaces and the implications for user choice and website portability.His insights into the technical superiority of WordPress over competitors, despite marketing challenges, were particularly interesting. It left me pondering how the community might address these issues and chart a path forward in this new, more complex WordPress landscape.Key takeaways for WordPress professionals:Modern SEO focuses on overall website quality, not just keywords or content volume.WordPress faces significant challenges in marketing and community involvement, with a noticeable exodus of contributors.The relationship between WordPress.org and WordPress.com is becoming increasingly complex and potentially problematic for the ecosystem.WordPress still maintains a technical edge over competitors, but struggles to communicate this advantage effectively.The potential fragmentation of WordPress through various marketplaces could threaten the platform's valued portability.There's a critical need for clear leadership and strategy in WordPress development and marketing.AI-powered search is changing SEO strategies, emphasizing the importance of brand building over traditional ranking factors.Important URLs mentioned:jonoalderson.comwordpress.orgwordpress.comthewpminute.com/supportChapter titles with timestamps:[00:00:00] Introduction and SEO in 2024[00:09:00] WordPress marketing challenges and community burnout[00:24:00] The WordPress.com plugin repository controversy[00:31:00] Potential fragmentation of WordPress through marketplaces[00:35:00] WordPress vs competitors in the SEO landscape[00:37:00] Favorite SEO plugins and tools for WordPress[00:39:00] Closing thoughts and Jono's latest blog post ★ Support this podcast ★

Send us a textCould you be missing out on the hidden potential of Cloudflare? Join me, Ed Dawson, as I share my latest insights from Jono Alderson's eye-opening presentation at the Hive MCR conference. Discover how Cloudflare can do more than just speed up your website—learn about its advanced features that allow you to add programmatic functionality without touching your original site. From caching to altering page content and intercepting requests, this episode is packed with advanced technical SEO techniques that can give your website a significant edge.I'll also reflect on my personal journey with CloudFront, Amazon's CDN equivalent, and why Cloudflare might just be the more user-friendly option for many website owners, especially those using WordPress. Whether you're a seasoned Cloudflare user or just getting started, this episode is loaded with practical tips and expert advice. If you're eager to make your website faster, smarter, and more efficient, you won't want to miss this fascinating discussion. Tune in to unlock the untapped potential of your website today!SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Twitter @channel5Find KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

When are best SEO practices not the best SEO strategy? As with everything in SEO, even following best practices all depends. Wix's Mordy Oberstein and Crystal Carter are back to discuss the pros and cons of following the best practices of SEO. Find out when to and when not to adhere to best SEO practices as the duo explores real cases when following best SEO practices may not be ideal!  SEO Consultant, Jono Alderson, shares scenarios where you should take off your SEO hat and alter certain best practices by not necessarily ignoring them but reshaping them to differentiate yourself from competitors.  Plus, see how best practices relate to actual consumer expectations.  Practice doesn't always make perfect on this week's of the SERP's Up SEO Podcast!  Key Segments [00:01:51] What's On This Episode of SERP's Up? [00:02:38] Focus Topic of the Week: Parting Ways With Best Practices  [00:19:18] Focus Topic Guest: Jono Alderson [00:28:25] Deep Thought [00:34:59] Snappy News [00:42:23] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Jono Alderson Natalie Slater Barry Schwartz Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube Jono Alderson SEO Consulting User first SEO News: Google Explains How It Processes Queries & Ranks Content Reminder: Google's Helpful Content Update Is No More - It's A Core Update

How speedy is your site? We all know that a slow site negatively impacts user behavior. But are you really doing everything you can to minimize your site speed? Today, we're discussing eight essential elements of fast websites with Jono Alderson. The eight steps are: 1. Core Web Vitals 2. Cloudflare 3. Chrome Developer Tools 4. Advanced Image Optimization Techniques 5. Advanced Font Optimization Techniques 6. CSS and JavaScript Tricks 7. Caching and Versioning 8. Clever Third-Party Kit For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

How to increase your site's speed, performance, and quality There's one thing that never gets old when it comes to SEO. And that's speed. I'd argue it's one of the most important technical factors.  A slow site isn't going to please anyone, not least the Google beast. So, in this episode we're going to revisit the basics. What's the ideal load time What makes sites slow What tools can you use to test What's the impact of Core web vitals And how the heck do you speed up your site? It also features one of my all-time favourite guests, so I'm pretty darn excited. Buckle your Google belts people, we're about to get speedy!   Tune in to Learn: Why site speed is so important Factors that impact your site performance How Google uses Core Web Vitals to look at your site Why mobile is so much harder than desktop How to improve the quality of your site Jono's top SEO tip Useful Resources: Speedy Website Review Checklist GT Metrix Google Fiber Speed Test Pingdom Website Speed Test Cloudflare Tiny PNG Head to episode notes  Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course  

Jono is the Head of SEO at Yoast - https://yoast.com Yoast is the original SEO plugin for Wordpress Yoast is one of the most respected names in SEO technology and they now have SEO plugins, tools and services for other platforms like Shopify too Yoast helps marketers and brand owners ensure their web sites are SEO optimised from the ground up Yoast also keeps them fully informed as Search Engine algorithms evolve and how to adapt to stay on top of the results The potential demise of SEO has been talked about for many years but Yoast has remained at the forefront of this industry throughout In this episode, Jason and Jono discuss all things SEO & eCommerce and why he thinks SEO is here to stay for the long term as a core part of an optimised customer experience

One simple truth is redefining the marketing landscape: consumers are getting smarter. With businesses like Amazon setting an increasingly high bar for customer experience, doing the bare minimum is no longer enough — especially when algorithms are learning to judge website quality on how much businesses care about their customers. But with so few willing to invest in delivering quality online experiences for their customers, what's to be done?Join hosts Siobhan Solberg and Russell McAthy as they catch up with Jono Alderson, head of SEO for Yoast, digital strategist, and award-winning marketing expert. Listen in to hear Jono's views on prioritizing customer experience, the importance of accessibility for SEO, and why images are criminal. Plus, stay around until the end for Jono's challenge to our listeners (it may win you a beer!)In this episode:Considering the tools and research available, does having a slow website suggest you don't care about your customers?Are disruptive companies investing in developing fancy yet ineffective SPAs (Single Page Applications) just as bad as old-fashioned businesses that rely on outdated tech?Today, the only differentiator between brands is whether or not customers want to shop with you, so doing the bare minimum to keep your website functional is not enough.Many organizations can't deliver quality experiences as this has never been their focus. Without an organizational restructure, site optimization is a losing battle.Are algorithmically-driven systems like Google, Meta, and Amazon preventing some brands from reaching their audiences?Site speed is about more than load time; it's impacted by accessibility, trends, and a business's operations, including tech stacks, leadership, and marketing strategies.Why are businesses so hesitant to invest in improving their sites and marketing, despite their importance for driving growth?If you're reacting to what a competitor is doing, you're already too late; businesses need to be proactive in giving their marketing teams the resources and investment they need.Website quality scores are no longer based on site speed alone but on whether a company is taking steps to improve and is considered deserving of a high ranking.How is Google's website analysis algorithm evolving to assess whether businesses care about their customers?Site speed isn't about customers being irritated by slow load times but reducing the friction experienced as they browse.Why do so many businesses fail to use images appropriately?A complete organizational restructure is often the best solution to a poor website quality score. But when this isn't feasible, what are brands to do?Should we treat mobile differently from desktop, or has this separation led to businesses' hesitancy to invest in better experiences?Resources:Jono's websiteJono on LinkedInJono on TwitterYoast for Shopify

Google understands most content, but not always, and not everything.  Structured data helps to transfer the correct data to Google. Websites get +30% more traffic optimizing with schema.org. Jono Alderson shares a lot of valuable insights and replies to the following questions: – What is schema.org? – How to set up schema.org? – What is…

Shot on location at the Bio-Hotel Jono Alderson and RSnake discuss SEO, SEM and how search engines have evolved over the last few decades. RSnake and Jono discussed the Google anti-trust lawsuits, Google's controversial AMP project, negative SEO as well as how difficult it has become to avoid Google entirely.

Jane Maher is the Head of Marketing for FREE NOW in Ireland, having joined the company in December 2021. In this episode we discuss: This history of free now and why it's more than a ride hailing app The challenge facing marketing in a competitive space Brand v performance marketing The roll of CSR for Free Now How you balance global and local marketing Dive into the marketing strategy process at Free Now The pleasures and challenges of being number 1 in the market Your take on the value of education A Word From Our Sponsor This episode is sponsored by Learn Inbound. One of the best marketing conferences in Ireland returns to Dublin on Thursday 27 October 2022 after a Covid break. Learn Inbound is where marketers go to thrive and the team behind the event are putting together an amazing line up of speakers. Already confirmed is Jono Alderson, Head of SEO for Yoast and he'll be joined by some of the world's best digital marketers. One piece of bad news… Andi will be hosting the event! A limited number of super early bird tickets are available for €175 +VAT (reduced from €449) and include full access to all the talks, exhibition area, lunch, coffee & drinks and access to After Party. What you need to know: Single track conference Aviva Stadium, Dublin Thursday 28 October, 9am-5pm Super Early Bird tickets are €175 +VAT Get your tickets here. Now, back to the show… Jane Maher Jane is responsible for the development and execution of FREE NOW's marketing strategy and campaigns across the Irish market. She also identifies key opportunities to grow the FREE NOW brand as the market leader in the multi-mobility space and implement best-in-class driver and passenger engagement initiatives. As a member of FREE NOW's senior leadership team, Jane will contribute to the strategic direction of the company and its ambitious goals concerning environmentally friendly transport, micro-mobility and driver-centricity. Jane has over 10 years' experience across multiple B2B and B2C functions. She is experienced in a diverse range of communication and marketing disciplines including digital, global marketing, business development and partnership management. Before joining FREE NOW, Jane worked with premium spirits company William Grant & Sons for over 8 years fulfilling roles in the US & UKI in global brand management, commercial development & local marketing management. Find Jane on LinkedIn, Twitter, Instagram Book Recommendations Simon Sinek Start With Why Andi Jarvis Find me on Twitter or LinkedIn.

Lily Hecht-Leavitt runs marketing at Rootine, a US-based DTC brand. Gil David is the founder of a performance marketing agency specialising in scaling DTC brands. Unsurprisingly, this ep is about growing DTC brands. In this episode we discuss: The role of brand in growing DTC brands The challenges of using Meta (that's Facebook and Instagram to old folk) to build sales Impact of Apple's iOS update on Meta advertising Why ROAS is a flawed metric and what should replace it The impact of discounting and should brands do it TOPTIPS for DTC brands coming into Black Friday and Christmas A brief look at NFTs and their future The challenges of band reputation and when using famous influencers A Word From Our Sponsor This episode is sponsored by Learn Inbound. One of the best marketing conferences in Ireland returns to Dublin on Thursday 27 October 2022 after a Covid break. Learn Inbound is where marketers go to thrive and the team behind the event are putting together an amazing line up of speakers. Already confirmed is Jono Alderson, Head of SEO for Yoast and he'll be joined by some of the world's best digital marketers. One piece of bad news… Andi will be hosting the event! A limited number of super early bird tickets are available for €175 +VAT (reduced from €449) and include full access to all the talks, exhibition area, lunch, coffee & drinks and access to After Party. What you need to know: Single track conference Aviva Stadium, Dublin Thursday 28 October, 9am-5pm Super Early Bird tickets are €175 +VAT Get your tickets here. Lily Hecht-Leavitt Lily is an accomplished digital and ecommerce business strategist. After getting her MA at Georgetown she entered the digital world of startups. She has helped build successful D2C startups developing their online presence through performance marketing strategy, paid acquisition channels, conversion rate optimization, social media growth and content strategy, affiliate and influencer marketing, digital campaign management, sponsored content and podcast buys, email retention, partner and athlete relationships, and team leadership. She is also heavily connected in the professional sports space having worked with athletes and agents spanning all sports over the past nine years. Find Lily on LinkedIn, Twitter Gil David Gil is known as one of the world's leading authorities on Facebook Ads but has a well-rounded experience having spent over 15 years in sales, marketing and business management roles after graduating from the prestigious Lancaster University Business School with a BSc Hons Degree in Marketing. He has over 8 years' experience running Facebook Ads and specialized in performance marketing since setting up the Run DMG agency in 2017. In the 5 years since, he has worked with a range of brands but the agency now focuses more on scaling eCommerce/DTC clients. Brands he has worked with include Benetton, Telefonica, TUI, Crooks & Castles, Ford, Toyota, Kaspersky and many more. Gil also regularly speaks at events and delivers bespoke Facebook Ads training to businesses and agencies. Find Gil on LinkedIn, Twitter

Yono is the man at Yoast, one of the biggest WordPress plugins, that help you make your website a bit better in SEO. I know I use Yoast for all my WordPress websites. You can find Yono on Linkedin or on his website. You can subscribe to this podcast and rate it in your podcast app. Here is the presentation that Jono used on stage.

Is Google wanting to see a Google-shaped web? There is a huge debate swirling around the Google AMP over the past 5 years.  Proponents and detractors of the Google-centered mobile framework have positioned themselves with steadfast resolve.  The mobile news visibility on the search engine result pages were exclusively AMP sites until just last year, to much animosity. With the recent unredacted memos found through a recent antitrust lawsuit in Texas revealing inferred manipulation against advertising networks with the AMP framework, there's a rekindling of the debate.  To AMP or NOT to AMP….that is the question.  And this is The SCRUM!   [00:00:46] Introduction Barry Adams and Jono Alderson [00:05:09] History of Google AMP [00:06:26] When AMP was launched, it was flawed (Jono) [00:09:20] Mobile is the primary source of traffic to news publishers (Barry) [00:12:18] Google wanting to see a Google shaped web. [00:13:21] Google is not overreaching (Jono) [00:16:26] Is the lack of control of your website the currency to play in the Google Sandbox? [00:18:34] Google is increasingly violating the social contract (Barry) [00:19:07] The SCRUM 2 Title Sponsor: edgeofthewebradio.com/AWT [00:22:36] Was this just a money grab?  [00:23:24] Google fumbling a product launch again (Jono) [00:28:16] The surge of new, non-AMP visibility when Google removed AMP requirements for the news carousel. [00:32:25] Google is helping business build performance driven sites (Jono) [00:36:06] The slippery slope of Google's content curation [00:40:50] A model for content licensing? [00:43:27] Lawsuits is the only language Google understands? (Barry) [00:45:45] You can't site on the sidelines and complain (Jono) [00:51:19] The relationship with the SEO community is so combative (Jono) [00:52:51] There have been some congressional hearings that were just cringe-worthy (Barry)

Wordpress has an extensive community and massive install base. Over 409 million people view more than 20 billion pages each month! It's used on content sites like TechCrunch and commerce sites like the Bjork Official Store (for 90s indie lovers!). Being Open Source presents challenges to ensure your implementation delivers a high performance site & poor governance can ruin your CWV scores. For this episode we talk with Jono Alderson, a leading voice in the Wordpress community and a marketing technologist whose favourite things are web development, futurology, WordPress, science-fiction, and gin!

In this edition of Crawling Mondays we go through the most important aspects to optimize Wordpress based sites for search with Jono Alderson and Jon Henshaw: 1:03 The most common Wordpress Optimization Mistakes 9:23 The building blocks of an optimized Wordpress site 14:35 The top plugins, themes, features you use 20:24 A last Wordpress Optimization Tip #seoforwordpress #wordpress #wordpressseo

Check out the rest of the content from "SEO in 2022" here: http://seoin2022.com/ Questions in this episode include: What does compete on technical quality mean in practice? What things should SEOs and developers stop re-building? Things like CSS and JavaScript capabilities for the web are changing all the time - is it an SEO's job to stay on top of that? Should every site be using AMP? Should all sites be a progressive web app? How significant a part of Google's algorithms is Core Web Vitals?

My guest on this week's episode of Suds & Search is the amazingly talented Jono Alderson, Manager of Special Ops at Yoast. Jono has been one of the leading figures in SEO for some time now. He is a frequent keynote speaker, blogger, and educator. You may have heard Jono present at MozCon, SearchLove, SMX, and the Inbounder. In 2018 Serpstat named Jono the SEO Specialist of the year. Also in 2018, SEOktoberfest named him SEO World Champion. Jono's breadth of expertise is quite wide. He's an expert in digital strategy, SEO, analytics, web development, WordPress, structured data, conversion rate optimization, and more. I first heard of Jono from a speech he gave a few years ago titled the “Democratization of SEO.” I'm going to start our conversation asking him about that speech which starts with a simple realization… SEOs continue to perform the same routine tasks over and over again. As technology improves, there will be less of a need to fix internal links and 404 pages. Jono asks SEOs to consider: what happens when everyone's website is fixed? Jono is also the creator of daysoftheyear.com which catalogues every holiday on every day. So if you were ever curious about when Sherlock Holmes day or Public Gardens day is, take a look at https://daysoftheyear.com. Grab something cold to drink and join me for a conversation with the incredibly impressive Jono Alderson. We'll talk about his unique insights into doing SEO on WordPress, how SEOs are more like janitors than rock stars, and we'll talk a little bit about Jono's impressive sci-fi book list.Subscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

The growth in webpage size over the years has been astounding. It is driven by a culture of delivery, a project mindset, and a feeling that the Web is this unlimited space where you can essentially do anything you want without consequences. But good web design is a complex task that many organizations are either unwilling or unable to manage professionally. Once the initial buzz of signing off the visual design is done people want to move on. Fixing stuff is seen as a cost that the organization doesn't have time or money for. Reframing things around quality can change the focus. Jono explores how we can think of web design through a quality lens. https://www.jonoalderson.com/ https://www.linkedin.com/in/jonoalderson/?originalSubdomain=uk Buy the book by Gerry McGovern - https://gerrymcgovern.com/books/world-wide-waste/ See omnystudio.com/listener for privacy information.

The growth in webpage size over the years has been astounding. It is driven by a culture of delivery, a project mindset, and a feeling that the Web is this unlimited space where you can essentially do anything you want without consequences. But good web design is a complex task that many organizations are either unwilling or unable to manage professionally. Once the initial buzz of signing off the visual design is done people want to move on. Fixing stuff is seen as a cost that the organization doesn’t have time or money for. Reframing things around quality can change the focus. Jono explores how we can think of web design through a quality lens. https://www.jonoalderson.com/ https://www.linkedin.com/in/jonoalderson/?originalSubdomain=uk Buy the book by Gerry McGovern - https://gerrymcgovern.com/books/world-wide-waste/ Become a Premium Member: https://thisishcdnetwork.supercast.tech See omnystudio.com/listener for privacy information.

Knowledge graphs are all the rage these days, but for many they are still an exotic notion which is hard to come to terms with. In this panel, experts who have been working with knowledge graphs before it was cool will share their experience. More specifically, we'll be looking into the interplay between semantics, SEO, schema.org, JSON-LD, and knowledge graphs. Though it may not be obvious, if you are doing SEO today, you are working with knowledge graphs. Ever since Google popularized the notion of knowledge graphs, it's been things, not strings. The “things” that search engines can understand are all in schema.org, which is, you guessed it, a framework for building knowledge graphs. Semantic SEO experts Jono Alderson and Andrea Volpini, and expert knowledge graph builder Panos Alexopoulos will share how to onboard yourself to knowledge graphs via schema.org and JSON-LD, as well as the specifics of working with these technologies, and how they can be used to kick-start your own knowledge graphs. We'll also look at the other direction in this equation: how you can use your knowledge graphs to boost your SEO. Last but not least, we will examine the evolution of schema.org Moderated by David Amerland. Jono Alderson, Yoast. Panos Alexopoulos, Textkernel. Andrea Volpini, Wordlift

Today I’m talking with Jono Alderson. Jono is a digital strategist at Yoast and also a bit of a wise old sage in the world of SEO, he’s not actually that old, but he has an air of Doctor who about him if you ask me. I saw him present at Yoastcon last year and his talk about the future of the internet and Google searches was, without doubt, my favourite speech at any conference I’ve ever been too. High praise right? So today on the podcast I wanted to ask Jono a big question. We’re all working on our websites, right? Some DIY, some splashing big bucks, the platforms are working to improve, the plugins, the browsers, the search engine. So what actually happens when all our websites are fixed? What will we do then? In this episode well think about the future… and what it means for the average Joe or Johanna.

Jono Alderson with Jason Barnard at TakeItOffline Amsterdam 2019 Starts with a yawn. Then he forgets one of his jobs. Jono's current job at Yoast and it is his double dream job – his role is to turn up at work and think of fun and interesting things to work on that are impactive. I have never had a real job, and spending a couple of days at Yoast HQ is the first time I have thought it might be nice. Jono could have chosen anything he wanted to work on, and he chose Schema.org (the most boring thing on the web). He is swimming in relationships, philosophy, … and then he gets into the pure scale of what they are doing – 14% of the web uses Yoast… Um. Wow. And on top of that, they need to be backwards compatible and remain compatible with all the plugins that hook into Yoast and all the badly coded sites. One simple, genius idea has made all this possible (like all the best systems). Schema.org markup gives Google confirmation, confidence and precision. Jono wants a t-shirt! Google are rolling out a conveyor belt of carrots (in the form of embellishments and additions to rich results). Next up is booking a restaurant or buying a product enabled by Schema.org (and we find out why a Bose headphone costs $33900). Quick discussion about Joomla and Typo3 (Jono likes Typo3). Followed by a bit of memory loss. Jono then gives a quick rundown of how and why Google are betting the farm on WordPress. Lastly, Yoast is investing very heavily in Schema.org – it is the future of the web, apparently… as big a jump as from Web 1 to Web 2. From interactive communities to interoperable data.

Jono Alderson with Jason Barnard at TakeItOffline Amsterdam 2019 Starts with a yawn. Then he forgets one of his jobs. Jono's current job at Yoast and it is his double dream job – his role is to turn up at work and think of fun and interesting things to work on that are impactive. I have never had a real job, and spending a couple of days at Yoast HQ is the first time I have thought it might be nice. Jono could have chosen anything he wanted to work on, and he chose Schema.org (the most boring thing on the web). He is swimming in relationships, philosophy, … and then he gets into the pure scale of what they are doing – 14% of the web uses Yoast… Um. Wow. And on top of that, they need to be backwards compatible and remain compatible with all the plugins that hook into Yoast and all the badly coded sites. One simple, genius idea has made all this possible (like all the best systems). Schema.org markup gives Google confirmation, confidence and precision. Jono wants a t-shirt! Google are rolling out a conveyor belt of carrots (in the form of embellishments and additions to rich results). Next up is booking a restaurant or buying a product enabled by Schema.org (and we find out why a Bose headphone costs $33900). Quick discussion about Joomla and Typo3 (Jono likes Typo3). Followed by a bit of memory loss. Jono then gives a quick rundown of how and why Google are betting the farm on WordPress. Lastly, Yoast is investing very heavily in Schema.org – it is the future of the web, apparently… as big a jump as from Web 1 to Web 2. From interactive communities to interoperable data.

Jono Alderson with Jason Barnard at TakeItOffline Amsterdam 2019 Starts with a yawn. Then he forgets one of his jobs. Jono's current job at Yoast and it is his double dream job – his role is to turn up at work and think of fun and interesting things to work on that are impactive. I have never had a real job, and spending a couple of days at Yoast HQ is the first time I have thought it might be nice. Jono could have chosen anything he wanted to work on, and he chose Schema.org (the most boring thing on the web). He is swimming in relationships, philosophy, … and then he gets into the pure scale of what they are doing – 14% of the web uses Yoast… Um. Wow. And on top of that, they need to be backwards compatible and remain compatible with all the plugins that hook into Yoast and all the badly coded sites. One simple, genius idea has made all this possible (like all the best systems). Schema.org markup gives Google confirmation, confidence and precision. Jono wants a t-shirt! Google are rolling out a conveyor belt of carrots (in the form of embellishments and additions to rich results). Next up is booking a restaurant or buying a product enabled by Schema.org (and we find out why a Bose headphone costs $33900). Quick discussion about Joomla and Typo3 (Jono likes Typo3). Followed by a bit of memory loss. Jono then gives a quick rundown of how and why Google are betting the farm on WordPress. Lastly, Yoast is investing very heavily in Schema.org – it is the future of the web, apparently… as big a jump as from Web 1 to Web 2. From interactive communities to interoperable data.

Starts with a yawn. Then he forgets one of his jobs. Jono’s current job at Yoast and it is his double dream job – his role is to turn up at work and think of fun and interesting things to work on that are impactive. I have never had a real job, and spending a couple of days at Yoast HQ is the first time I have thought it might be nice. Jono could have chosen anything he wanted to work on, and he chose Schema.org (the most boring thing on the web). He is swimming in relationships, philosophy, … and then he gets into the pure scale of what they are doing – 14% of the web uses Yoast… Um. Wow. And on top of that, they need to be backwards compatible and remain compatible with all the plugins that hook into Yoast and all the badly coded sites. One simple, genius idea has made all this possible (like all the best systems). Schema.org markup gives Google confirmation, confidence and precision. Jono wants a t-shirt! Google are rolling out a conveyor belt of carrots (in the form of embellishments and additions to rich results). Next up is booking a restaurant or buying a product enabled by Schema.org (and we find out why a Bose headphone costs $33900). Quick discussion about Joomla and Typo3 (Jono likes Typo3). Followed by a bit of memory loss. Jono then gives a quick rundown of how and why Google are betting the farm on WordPress. Lastly, Yoast is investing very heavily in Schema.org – it is the future of the web, apparently… as big a jump as from Web 1 to Web 2. From interactive communities to interoperable data.

Jason Barnard at Digital Olympus 2019 Jason Barnard talks about The Google Cookbook - Making Content Easy to Digest Google's food is information. It needs to identify, collect, chew, swallow and digest in order to be able to give the answers to users. We look at leveraging Schema.org markup, Dom extraction, semantic triples, tables and lists to prepare Google's food. We meander through a lot of questions and come up with some interesting explanations. Schema markup is like recipes and food items (that analogy doesn't fly for very long). When you rebuild your site, start with thinking about structured data, since that encourages us to better organise categories, pages, and even Fraggles. I realise that I have been saying that I am a double bass. Alex gives me a taste of my own medicine by asking a question I wasn't ready for. I wriggle through by quoting Jono Alderson and Cindy Krum – chunks, blocks and Fraggles. I cite so many people, it is starting to feel that I don't have much to say for myself. Conclusion is “Help the Google Beast / Pet” and it will help you. Track Your Brand Log in     Jason Barnard SEO is AEO. Welcome to the show. Jason Barnard. Alexandra Tachalova Okay, so today I have a pleasure to interview Jason Barnard. And so, I'm very excited about that, and I'll try my best. We're going to talk today about The Google Cookbook - Making Content Easy to Digest, which is actually a very big problem because it's very popular to have all those long-form content, but it's really hard to ... Just to read them. And so, I guess that's a very hot topic nowadays. Jason Barnard Yep, it's a very big topic too, and I'm going to talk about it tomorrow, so I've prepared it all, finished the slide deck this morning, and I'm ready to rock with this one.   What do you mean by digest? Jason Barnard I like the idea that Google is having trouble, not only collecting its food, which is information, but also swallowing it, and then digesting it, so that it becomes energy for Google. Isn't that a lovely, lovely idea? Alexandra Tachalova Yeah, very, very, very good kind of comparison. Really. Jason Barnard I just made it up. I hadn't thought about that one, which is really stupid of me. Because I wrote the questions. Yeah, so it needs to identify, collect, swallow, and digest all this information to become energy, to be able to give the answers to the users. And that's a phenomenally big problem for Google. Alexandra Tachalova Okay, so it's just more about understanding what's going on, on particular pages and giving the right results to people. Based on this data. Jason Barnard Yeah. Alexandra Tachalova Okay. So, you talk about four main focal points. Let's go through them one by one. Starting with structure data schema, which is very popular right now- tell me how it relates to digesting by Google. Jason Barnard Well, the structure data, as we all know, just confirms what's already on the page, so Google would've swallowed rather the information on the page, even though it wasn't structured. But it won't be fully confident it has understood it. So, you put the schema markup, and then it becomes incredibly confident and that's what I would call digesting Alexandra Tachalova So, ingredients really. So, "this is cucumber and it was organic". Jason Barnard Yeah. Exactly. So yeah, you can give it all the information ... Break your food down into an ingredients. I don't know how far this is going to fly as an idea, but we can keep trying. But you break it down. It's name value pairs, so it really knows what you're talking about. And one thing I see is the people go, "Okay, great. I'll use it." And what they don't realize and probably what they don't do, is use it all over the place. You have somebody like Martha van Berkel who says, "Use it on every page." Bill Slawski will tell you the same thing. Aaron Bradley will tell you the same thing, and they're all right.

Jason Barnard at Digital Olympus 2019 Jason Barnard talks about The Google Cookbook - Making Content Easy to Digest Google's food is information. It needs to identify, collect, chew, swallow and digest in order to be able to give the answers to users. We look at leveraging Schema.org markup, Dom extraction, semantic triples, tables and lists to prepare Google's food. We meander through a lot of questions and come up with some interesting explanations. Schema markup is like recipes and food items (that analogy doesn't fly for very long). When you rebuild your site, start with thinking about structured data, since that encourages us to better organise categories, pages, and even Fraggles. I realise that I have been saying that I am a double bass. Alex gives me a taste of my own medicine by asking a question I wasn't ready for. I wriggle through by quoting Jono Alderson and Cindy Krum – chunks, blocks and Fraggles. I cite so many people, it is starting to feel that I don't have much to say for myself. Conclusion is “Help the Google Beast / Pet” and it will help you. Track Your Brand Log in         Jason Barnard SEO is AEO. Welcome to the show. Jason Barnard. Alexandra Tachalova Okay, so today I have a pleasure to interview Jason Barnard. And so, I'm very excited about that, and I'll try my best. We're going to talk today about The Google Cookbook - Making Content Easy to Digest, which is actually a very big problem because it's very popular to have all those long-form content, but it's really hard to ... Just to read them. And so, I guess that's a very hot topic nowadays. Jason Barnard Yep, it's a very big topic too, and I'm going to talk about it tomorrow, so I've prepared it all, finished the slide deck this morning, and I'm ready to rock with this one.   What do you mean by digest? Jason Barnard I like the idea that Google is having trouble, not only collecting its food, which is information, but also swallowing it, and then digesting it, so that it becomes energy for Google. Isn't that a lovely, lovely idea? Alexandra Tachalova Yeah, very, very, very good kind of comparison. Really. Jason Barnard I just made it up. I hadn't thought about that one, which is really stupid of me. Because I wrote the questions. Yeah, so it needs to identify, collect, swallow, and digest all this information to become energy, to be able to give the answers to the users. And that's a phenomenally big problem for Google. Alexandra Tachalova Okay, so it's just more about understanding what's going on, on particular pages and giving the right results to people. Based on this data. Jason Barnard Yeah. Alexandra Tachalova Okay. So, you talk about four main focal points. Let's go through them one by one. Starting with structure data schema, which is very popular right now- tell me how it relates to digesting by Google. Jason Barnard Well, the structure data, as we all know, just confirms what's already on the page, so Google would've swallowed rather the information on the page, even though it wasn't structured. But it won't be fully confident it has understood it. So, you put the schema markup, and then it becomes incredibly confident and that's what I would call digesting Alexandra Tachalova So, ingredients really. So, "this is cucumber and it was organic". Jason Barnard Yeah. Exactly. So yeah, you can give it all the information ... Break your food down into an ingredients. I don't know how far this is going to fly as an idea, but we can keep trying. But you break it down. It's name value pairs, so it really knows what you're talking about. And one thing I see is the people go, "Okay, great. I'll use it." And what they don't realize and probably what they don't do, is use it all over the place. You have somebody like Martha van Berkel who says, "Use it on every page." Bill Slawski will tell you the same thing. Aaron Bradley will tell you the same thing, and they're all right.

Jason Barnard at Digital Olympus 2019 Jason Barnard talks about The Google Cookbook - Making Content Easy to Digest Google's food is information. It needs to identify, collect, chew, swallow and digest in order to be able to give the answers to users. We look at leveraging Schema.org markup, Dom extraction, semantic triples, tables and lists to prepare Google's food. We meander through a lot of questions and come up with some interesting explanations. Schema markup is like recipes and food items (that analogy doesn't fly for very long). When you rebuild your site, start with thinking about structured data, since that encourages us to better organise categories, pages, and even Fraggles. I realise that I have been saying that I am a double bass. Alex gives me a taste of my own medicine by asking a question I wasn't ready for. I wriggle through by quoting Jono Alderson and Cindy Krum – chunks, blocks and Fraggles. I cite so many people, it is starting to feel that I don't have much to say for myself. Conclusion is “Help the Google Beast / Pet” and it will help you. Track Your Brand Log in     Jason Barnard SEO is AEO. Welcome to the show. Jason Barnard. Alexandra Tachalova Okay, so today I have a pleasure to interview Jason Barnard. And so, I'm very excited about that, and I'll try my best. We're going to talk today about The Google Cookbook - Making Content Easy to Digest, which is actually a very big problem because it's very popular to have all those long-form content, but it's really hard to ... Just to read them. And so, I guess that's a very hot topic nowadays. Jason Barnard Yep, it's a very big topic too, and I'm going to talk about it tomorrow, so I've prepared it all, finished the slide deck this morning, and I'm ready to rock with this one.   What do you mean by digest? Jason Barnard I like the idea that Google is having trouble, not only collecting its food, which is information, but also swallowing it, and then digesting it, so that it becomes energy for Google. Isn't that a lovely, lovely idea? Alexandra Tachalova Yeah, very, very, very good kind of comparison. Really. Jason Barnard I just made it up. I hadn't thought about that one, which is really stupid of me. Because I wrote the questions. Yeah, so it needs to identify, collect, swallow, and digest all this information to become energy, to be able to give the answers to the users. And that's a phenomenally big problem for Google. Alexandra Tachalova Okay, so it's just more about understanding what's going on, on particular pages and giving the right results to people. Based on this data. Jason Barnard Yeah. Alexandra Tachalova Okay. So, you talk about four main focal points. Let's go through them one by one. Starting with structure data schema, which is very popular right now- tell me how it relates to digesting by Google. Jason Barnard Well, the structure data, as we all know, just confirms what's already on the page, so Google would've swallowed rather the information on the page, even though it wasn't structured. But it won't be fully confident it has understood it. So, you put the schema markup, and then it becomes incredibly confident and that's what I would call digesting Alexandra Tachalova So, ingredients really. So, "this is cucumber and it was organic". Jason Barnard Yeah. Exactly. So yeah, you can give it all the information ... Break your food down into an ingredients. I don't know how far this is going to fly as an idea, but we can keep trying. But you break it down. It's name value pairs, so it really knows what you're talking about. And one thing I see is the people go, "Okay, great. I'll use it." And what they don't realize and probably what they don't do, is use it all over the place. You have somebody like Martha van Berkel who says, "Use it on every page." Bill Slawski will tell you the same thing. Aaron Bradley will tell you the same thing, and they're all right.

Google’s food is information. It needs to identify, collect, chew, swallow and digest in order to be able to give the answers to users. We look at leveraging Schema.org markup, Dom extraction, semantic triples, tables and lists to prepare Google’s food. We meander through a lot of questions and come up with some interesting explanations. Schema markup is like recipes and food items (that analogy doesn’t fly for very long). When you rebuild your site, start with thinking about structured data (thanks Dave Ojeda), since that encourages us to better organise categories, pages, and even Fraggles. I realise that I have been saying that I am a double bass. Alex gives me a taste of my own medicine by asking a question I wasn’t ready for. I wriggle through by quoting Jono Alderson and Cindy Krum – chunks, blocks and Fraggles. I cite so many people, it is starting to feel that I don’t have much to say for myself. Conclusion is “Help the Google Beast / Pet” and it will help you. Track Your Brand Log in Jason Barnard SEO is AEO. Welcome to the show. Jason Barnard. Alexandra Tachalova Okay, so today I have a pleasure to interview Jason Barnard. And so, I'm very excited about that, and I'll try my best. We're going to talk today about The Google Cookbook - Making Content Easy to Digest, which is actually a very big problem because it's very popular to have all those long-form content, but it's really hard to ... Just to read them. And so, I guess that's a very hot topic nowadays. Jason Barnard Yep, it's a very big topic too, and I'm going to talk about it tomorrow, so I've prepared it all, finished the slide deck this morning, and I'm ready to rock with this one. What do you mean by digest? Jason Barnard I like the idea that Google is having trouble, not only collecting its food, which is information, but also swallowing it, and then digesting it, so that it becomes energy for Google. Isn't that a lovely, lovely idea? Alexandra Tachalova Yeah, very, very, very good kind of comparison. Really. Jason Barnard I just made it up. I hadn't thought about that one, which is really stupid of me. Because I wrote the questions. Yeah, so it needs to identify, collect, swallow, and digest all this information to become energy, to be able to give the answers to the users. And that's a phenomenally big problem for Google. Alexandra Tachalova Okay, so it's just more about understanding what's going on, on particular pages and giving the right results to people. Based on this data. Jason Barnard Yeah. Alexandra Tachalova Okay. So, you talk about four main focal points. Let's go through them one by one. Starting with structure data schema, which is very popular right now- tell me how it relates to digesting by Google. Jason Barnard Well, the structure data, as we all know, just confirms what's already on the page, so Google would've swallowed rather the information on the page, even though it wasn't structured. But it won't be fully confident it has understood it. So, you put the schema markup, and then it becomes incredibly confident and that's what I would call digesting Alexandra Tachalova So, ingredients really. So, "this is cucumber and it was organic". Jason Barnard Yeah. Exactly. So yeah, you can give it all the information ... Break your food down into an ingredients. I don't know how far this is going to fly as an idea, but we can keep trying. But you break it down. It's name value pairs, so it really knows what you're talking about. And one thing I see is the people go, "Okay, great. I'll use it." And what they don't realize and probably what they don't do, is use it all over the place. You have somebody like Martha van Berkel who says, "Use it on every page." Bill Slawski will tell you the same thing. Aaron Bradley will tell you the same thing, and they're all right. It's incredibly difficult to do, because it's time consuming, and it's not always easy. Alexandra Tachalova

GUEST BIO: Jono is a digital strategist, marketing technologist and full-stack developer who currently manages special projects at Yoast.  He has nearly twenty years’ of experience in web development, SEO, analytics, brand and campaign strategy and much more.   Jono has worked with startups, agencies and international brands to fix websites, implement growth strategies, prepare for the future and win markets.   His previous roles have included principal consultant at Distilled, Head of SEO at twentysix and global head of digital and head of insight at Linkdex. EPISODE DESCRIPTION: Jono Alderson is Phil’s guest on today’s show. He is a full-stack developer, marketing technologist and digital strategists who manages special projects at Yoast. Jono began his career, 20 years ago, building small websites using HTML. For several years, he applied his coding skills to the world of SEO. He educated himself to the point where he landed key roles at Uninid, Distilled, twentysix and became the head of insight, then head of digital at Lindex. Today, he codes in numerous languages, is an SEO and analytics specialist as well as a brand and campaign strategist. He is a passionate advocate and participant within the open source community. KEY TAKEAWAYS: (00.57) – So Jono, can you expand on that brief introduction and tell us a little bit more about yourself?  Jono explains that he started his IT career working out of his bedroom. There he built little websites using HTML. Over the following years, he dabbled and worked in a lot of different fields. He worked as a developer, got involved in SEO analytics and a lot more besides. Today, he still wears many hats. Right now, a significant percentage of his work focuses on optimizing for speed across all platforms, including the web, apps and more. He comments that recently, much of what he has been doing feels more like consultancy than web development. (2.24) – Why do you think you have ended up moving from a technical role into more of a consultancy role? Jono comments that he has actively tried to blend things together. He continues to code, mostly on personal projects, picking up a new skill or language as he goes. (2.54) – So, does that mean you are deliberately keeping your hand in? Jono says, yes absolutely. He wants to avoid becoming the disconnected marketer who knows just enough to be dangerous, but, not enough to be useful. (3.22) – Can you please share a unique career tip with the I.T. Career Energizer audience? Jono’s unique tip is to remember that you don’t have to ask permission to do better stuff. This is especially the case in areas like web development and SEO, which are both evolving at a phenomenal pace In those fields, it is open season for anybody and everybody. Basically, anybody can make a contribution. Nobody has created the next JavaScript library yet, but someone will, for sure. It could be virtually anyone that does it. Some areas like performance optimization, data and, privacy management are still in their infancy. They are examples of areas where nobody really cares about your background or job title. If you can contribute and are passionate about these things you can work in those areas knowing you will be welcomed. When you take that passion to the open source market you have a big impact. You can actually affect change, sometimes in a big way. Through this community, Jono has affected change on some huge platforms and technologies. These are tools that are used by tens of thousands, every day. In virtually every area, the industry is crying out for smart people to get involved. Jono points out that this is particularly the case right now in the WordPress world. There is a huge amount happening there, around technologies like AMP. Google is heavily involved in, and interested in, providing a faster web experience. So are very active in seeking ways to do so. But, there are not enough people involved in this field that have the right knowledge. This means that there is a huge opportunity for anyone who is prepared to study a little and acquire the necessary skills. (5.48) – Are there any ways you would recommend that people start thinking about what they might be able to do? Jono explained that his journey started by looking for the unknowns, the edges. For example, his involvement in technical SEO began with him being curious about what the best HTML practices were for search engine optimization. He started by digging around in places like Stack Overflow to see what others were doing and better understand what was already happening. Naturally, this led to him getting involved in the discussion and trying things out. He also started sharing his findings and his take on the situation. Without setting out to do so he had become involved in affecting change. Developing things that would, in time, become the standard.  (7.24) – Can you tell us about your worst career moment? And what you learned from that experience. This happened when Jono went from working on small local business sites in his bedroom to working for an agency. His first job was to improve a firm’s website. To enable him to do that, he was given FTP access to the production server. So, he did as he had always done, signed in, identified the bugs fixed them and made some improvements. The problem was that there was a big difference between the way he worked with his direct local business clients and the way the agency did things. Differences he was not aware of at all. His previous clients paid him then simply trusted him to do what was needed. Basically, he had a free hand. Whereas, the agencies had a workflow process, that included apprising the client of the changes, prior to implementation. Plus, there were no backups for the site Jono had changed. Everything he had done had gone live without the site owner being aware of what was about to happen. Fortunately, the site owner did not go mad. However, he did have to put the site back to the way it was, which, oddly meant coding the bugs back in. For Jono, this was a huge learning moment. It taught him that you need to bring the client along with you. It is vital to build a strong relationship with them and use good storytelling skills to enable them to see what you see and agree to travel in the direction you are suggesting. You have to manage the people as much as the work.      (10.22) – Phil had a friend who ended his career overnight by rewriting the front end of something that was shared by multiple applications, without prior permission. Worse, this product was being worked on by about 100 other developers, at the time. (10.54) – What was your best career moment? Jono says that actually, he is living it right now. Working at Yoast is an absolute joy. Prior to this, he has done all kinds of other types of work and all of it has felt flawed. This is particularly the case with agency work, where you are always falling foul of the classic prioritization triangle. At Yoast, they are defining standards where none currently exist. Leading the way on things that impact a significant proportion of the web, in many cases solving problems nobody even knew existed. Plus, generally speaking, he can pick and choose what he works on. So, he is able to work on incredibly cool things. For example, right now, he is working on a way to enable any website developer to effectively implement schema.org markup.  (14.44) – Can you tell us what excites you about the future of the IT industry and careers? The fact that there is no barrier to entry is very exciting. Plus, there is something new to learn, every day. Jono is proud of the way he has grown in the industry and knows that potentially anyone can do something similar. He dropped out of college and started out small by creating websites. Today, he can come up with an idea and develop it 100%, sorting out everything from the architecture and databases to the front end. Despite this, sometimes he still feels like he is falling behind. There is just so much to learn. Things like new workflow tools and CSS he wants to adopt. He knows that things are only going to get more interesting as IoT and digital assistants gather momentum. Consumer behavior is set to change drastically and do so at a global level. The possibilities are endless. (17.29) – What first attracted you to a career in IT? Jono says the fact that the things he coded were tangible, inspired him to learn and do more within IT. For him, it has been a great way to create. In fact, the only way he can really do so because he cannot draw or paint to create physical art or make things with his hands. But, he can create something using his coding skills. (18.09) – What is the best career advice you have ever received? Unfortunately, Jono can’t remember who gave him this advice. But, nonetheless, it has proved invaluable for him. He was taught to think in terms of “distance to perfect”. So, instead of doing what most firms do, which is to think in terms of what is the minimal viable product you first draw up plans for your perfect product. Taking this approach ensures that you always aim high.  Resources may mean that you cannot reach that level. But, thinking like this forces you to push beyond MVP. Inevitably, you end up creating better stuff and stretching yourself.  (19.29) – If you were to begin your IT career again, right now, what would you do? Jono says his approach would probably not be radically different, although he does wish that he had got more formal training. He describes his coding as a bit sloppy and he would also have collaborated more with others. Jono feels that he would have progressed much faster if he had done so. (20.47) – What are you currently focusing on in your career? Jono says that he is atoning for many years of reinventing the wheel for businesses that are not necessarily having a meaningful impact on the world. So, he is focused on being involved in projects that are going to make a significant difference. To really make the world a better place. (21.46) – What is the number one non-technical skill that has helped you the most in your IT career? Being a voracious reader of science fiction book helps Jono to recharge his batteries. But, more than that, they feed his imagination and help him to think differently, to think outside the box. This habit feeds into his work and has a positive effect. (22.43) – Phil asks Jono to share a final piece of career advice with the audience. Jono’s advice is not to settle for mediocrity. Conventional wisdom limits you far more than you realize. You are constantly told not to chase the shiny thing or expect perfection. In fact, you should be doing both of those things. When you do you will start to shape the landscape around you. You will have to win some arguments to get there and be patient. But, because you are pushing beyond what everyone else is doing you will be the one that makes a significant difference. Getting involved in Open Source is great for pushing you to come up with ideas and work collaboratively to make real change. Plus, of course, it is a great way to demonstrate your capabilities. To prove what you can do. There really is nothing stopping anyone from doing that. BEST MOMENTS: (3.26) JONO– "You don’t’ have to ask permission to do better stuff." (4.58) JONO– "These days, it is surprisingly easy to become a thought leader or a pioneer, an engineer who is shaping tomorrow." (9.36) JONO- "Storytelling and relationships with stakeholders and influencers is just as critical as the work itself." (11.46) JONO– "We’re defining standards at the cutting edge where no standards currently exist." (17.57) JONO– " Web development, SEO, CSS, PHP suddenly became my canvas." (23.59) JONO– "I'm relatively new to the open source space. But I've been astounded at just how it easy it is to contribute. " CONTACT JONO: Twitter: https://twitter.com/jonoalderson LinkedIn: https://www.linkedin.com/in/jonoalderson/ Website: https://www.jonoalderson.com/

Jono Alderson with Jason Barnard at YoastCon 2019 Jono Alderson talks with Jason Barnard about SEO and AEO in a world without websites. With the SERP increasingly offering solutions to queries, we are facing world where websites are increasingly less important (as it were). Jono Alderson talks extensively about on-SERP SEO, a great continuation of Rand Fishkin's approach in this episode – communicating across channels, all along the user journey. SEO is the puppeteering of all the channels.Jono Alderson Not a volume game any more, it's a right-fit and quality game.Jono Alderson Market to everybody and bring them gracefully down the funnelJono Alderson Plus we talk about WordPress, Jono tells me the interview was a Treat (great phrase !)… and right at the end, we discover that SEOisAEO rhymes with Jono ! Jason:SEO is AEO, welcome to the show, Jono: Anderson.Jono:Wow. Amazing, amazing.Jason:It's losing some of its shine.Jono:No, no, it was great.Jason:Lovely to meet you, Jono:. Thank you for being here.Jono:Yeah, thanks.Jason:Bit about you, you're a futurologist.Jono:An amateur one I think, but I don't know if you can be a professional one, so-Jason:I don't even know what one is.Jono:I think I have a lot of opinions about what might happen next, and needed a way of describing that, and it was a handy word.Jason:Oh, it's not a thing then?Jono:Oh, it is. It has connotations of pretentiousness. I know there are in large organizations...Jason:I didn't say that :)Jono:No, but everyone else will. I spent a lot of time in agencies and SEO trying to build strategies for clients, and a lot of that depended on understanding where everything was going and what the world might look like in five years from now, if you're building a big strategy, committing a lot of resources. So I had to build an understanding and some estimated guesses on whether we'd have flying cars and what Amazon were up to and all these things, and yeah, that turned into futurology, so that's quite fun.Jason:Brilliant. You basically say, "Where will we be in 2024," if it's five years?Jono:Yeah, or maybe even a bit further, but obviously it gets harder the further out you go.Jason:Last night, I saw we were gonna be with Global Corporation.Jono:Yeah, the evil overlords.Jason:That was brilliant by the way, last night. A great piece of acting.Jono:Yeah, well maybe, maybe. I spoke to the guys from Google afterwards and they were like, "This feels like a really accurate description," of where they are and how everything works, so it might not have been theater at all.Jason:Oh, right. Oh no. Everybody can be very afraid.Jono:Yeah, always.Jason:You said ... "what the Walking Dead taught me about the future of consumer loyalty"... what the ... is that?Jono:Oh God, that was a while ago. That was really fun. That was the precursor to a whole bunch of stuff I've been thinking about around where digital marketing goes, and the core of the premise was that we are as consumers saturated with choice. Everything is becoming commodified. Products get cheaper to manufacture, they get cheaper to distribute. It's cheaper to enter most markets. Increasingly everything is service-orientated, and consumer choice becomes the differentiator. In a world where I'm empowered to do my own research and make decisions on what I want, then what makes the difference is quality, and I can choose which brands I do or don't want to engage with, and the only thing that really sets them apart is the quality of the experience they deliver.Jono:As you start to change what it means to be a brand, to focus on that rather than I'm cheaper, I'm faster, I'm closer, because none of those things make sense to compete on, we need to really reinvent how we think about marketing and consumer research and SEO in particular. It's not about trying to sell things about the bottom of the funnel, it's about trying to build awareness and preference.Jason:Rand was talking about that.Jono:Yeah, yeah,

Jono Alderson with Jason Barnard at YoastCon 2019 Jono Alderson talks with Jason Barnard about SEO and AEO in a world without websites. With the SERP increasingly offering solutions to queries, we are facing world where websites are increasingly less important (as it were). Jono Alderson talks extensively about on-SERP SEO, a great continuation of Rand Fishkin's approach in this episode – communicating across channels, all along the user journey. SEO is the puppeteering of all the channels.Jono Alderson Not a volume game any more, it's a right-fit and quality game.Jono Alderson Market to everybody and bring them gracefully down the funnelJono Alderson Plus we talk about WordPress, Jono tells me the interview was a Treat (great phrase !)… and right at the end, we discover that SEOisAEO rhymes with Jono ! Jason:SEO is AEO, welcome to the show, Jono: Anderson.Jono:Wow. Amazing, amazing.Jason:It's losing some of its shine.Jono:No, no, it was great.Jason:Lovely to meet you, Jono:. Thank you for being here.Jono:Yeah, thanks.Jason:Bit about you, you're a futurologist.Jono:An amateur one I think, but I don't know if you can be a professional one, so-Jason:I don't even know what one is.Jono:I think I have a lot of opinions about what might happen next, and needed a way of describing that, and it was a handy word.Jason:Oh, it's not a thing then?Jono:Oh, it is. It has connotations of pretentiousness. I know there are in large organizations...Jason:I didn't say that :)Jono:No, but everyone else will. I spent a lot of time in agencies and SEO trying to build strategies for clients, and a lot of that depended on understanding where everything was going and what the world might look like in five years from now, if you're building a big strategy, committing a lot of resources. So I had to build an understanding and some estimated guesses on whether we'd have flying cars and what Amazon were up to and all these things, and yeah, that turned into futurology, so that's quite fun.Jason:Brilliant. You basically say, "Where will we be in 2024," if it's five years?Jono:Yeah, or maybe even a bit further, but obviously it gets harder the further out you go.Jason:Last night, I saw we were gonna be with Global Corporation.Jono:Yeah, the evil overlords.Jason:That was brilliant by the way, last night. A great piece of acting.Jono:Yeah, well maybe, maybe. I spoke to the guys from Google afterwards and they were like, "This feels like a really accurate description," of where they are and how everything works, so it might not have been theater at all.Jason:Oh, right. Oh no. Everybody can be very afraid.Jono:Yeah, always.Jason:You said ... "what the Walking Dead taught me about the future of consumer loyalty"... what the ... is that?Jono:Oh God, that was a while ago. That was really fun. That was the precursor to a whole bunch of stuff I've been thinking about around where digital marketing goes, and the core of the premise was that we are as consumers saturated with choice. Everything is becoming commodified. Products get cheaper to manufacture, they get cheaper to distribute. It's cheaper to enter most markets. Increasingly everything is service-orientated, and consumer choice becomes the differentiator. In a world where I'm empowered to do my own research and make decisions on what I want, then what makes the difference is quality, and I can choose which brands I do or don't want to engage with, and the only thing that really sets them apart is the quality of the experience they deliver.Jono:As you start to change what it means to be a brand, to focus on that rather than I'm cheaper, I'm faster, I'm closer, because none of those things make sense to compete on, we need to really reinvent how we think about marketing and consumer research and SEO in particular. It's not about trying to sell things about the bottom of the funnel, it's about trying to build awareness and preference.Jason:Rand was talking about that.Jono:Yeah, yeah,

Jono Alderson with Jason Barnard at YoastCon 2019 Jono Alderson talks with Jason Barnard about SEO and AEO in a world without websites. With the SERP increasingly offering solutions to queries, we are facing world where websites are increasingly less important (as it were). Jono Alderson talks extensively about on-SERP SEO, a great continuation of Rand Fishkin's approach in this episode – communicating across channels, all along the user journey. SEO is the puppeteering of all the channels.Jono Alderson Not a volume game any more, it's a right-fit and quality game.Jono Alderson Market to everybody and bring them gracefully down the funnelJono Alderson Plus we talk about WordPress, Jono tells me the interview was a Treat (great phrase !)… and right at the end, we discover that SEOisAEO rhymes with Jono ! Jason:SEO is AEO, welcome to the show, Jono: Anderson.Jono:Wow. Amazing, amazing.Jason:It's losing some of its shine.Jono:No, no, it was great.Jason:Lovely to meet you, Jono:. Thank you for being here.Jono:Yeah, thanks.Jason:Bit about you, you're a futurologist.Jono:An amateur one I think, but I don't know if you can be a professional one, so-Jason:I don't even know what one is.Jono:I think I have a lot of opinions about what might happen next, and needed a way of describing that, and it was a handy word.Jason:Oh, it's not a thing then?Jono:Oh, it is. It has connotations of pretentiousness. I know there are in large organizations...Jason:I didn't say that :)Jono:No, but everyone else will. I spent a lot of time in agencies and SEO trying to build strategies for clients, and a lot of that depended on understanding where everything was going and what the world might look like in five years from now, if you're building a big strategy, committing a lot of resources. So I had to build an understanding and some estimated guesses on whether we'd have flying cars and what Amazon were up to and all these things, and yeah, that turned into futurology, so that's quite fun.Jason:Brilliant. You basically say, "Where will we be in 2024," if it's five years?Jono:Yeah, or maybe even a bit further, but obviously it gets harder the further out you go.Jason:Last night, I saw we were gonna be with Global Corporation.Jono:Yeah, the evil overlords.Jason:That was brilliant by the way, last night. A great piece of acting.Jono:Yeah, well maybe, maybe. I spoke to the guys from Google afterwards and they were like, "This feels like a really accurate description," of where they are and how everything works, so it might not have been theater at all.Jason:Oh, right. Oh no. Everybody can be very afraid.Jono:Yeah, always.Jason:You said ... "what the Walking Dead taught me about the future of consumer loyalty"... what the ... is that?Jono:Oh God, that was a while ago. That was really fun. That was the precursor to a whole bunch of stuff I've been thinking about around where digital marketing goes, and the core of the premise was that we are as consumers saturated with choice. Everything is becoming commodified. Products get cheaper to manufacture, they get cheaper to distribute. It's cheaper to enter most markets. Increasingly everything is service-orientated, and consumer choice becomes the differentiator. In a world where I'm empowered to do my own research and make decisions on what I want, then what makes the difference is quality, and I can choose which brands I do or don't want to engage with, and the only thing that really sets them apart is the quality of the experience they deliver.Jono:As you start to change what it means to be a brand, to focus on that rather than I'm cheaper, I'm faster, I'm closer, because none of those things make sense to compete on, we need to really reinvent how we think about marketing and consumer research and SEO in particular. It's not about trying to sell things about the bottom of the funnel, it's about trying to build awareness and preference.Jason:Rand was talking about that.Jono:Yeah, yeah,

With the SERP increasingly offering solutions to queries, we are facing world where websites are increasingly less important (as it were). Jono talks extensively about on-SERP SEO, a great continuation of Rand Fishkin’s approach in this episode – communicating across channels, all along the user journey. SEO is the puppeteering of all the channels.Jono Alderson Not a volume game any more, it’s a right-fit and quality game.Jono Alderson Market to everybody and bring them gracefully down the funnelJono Alderson Plus we talk about WordPress, Jono tells me the interview was a Treat (great phrase !)… and right at the end, we discover that SEOisAEO rhymes with Jono ! Jason:SEO is AEO, welcome to the show, Jono: Anderson.Jono:Wow. Amazing, amazing.Jason:It's losing some of its shine.Jono:No, no, it was great.Jason:Lovely to meet you, Jono:. Thank you for being here.Jono:Yeah, thanks.Jason:Bit about you, you're a futurologist.Jono:An amateur one I think, but I don't know if you can be a professional one, so-Jason:I don't even know what one is.Jono:I think I have a lot of opinions about what might happen next, and needed a way of describing that, and it was a handy word.Jason:Oh, it's not a thing then?Jono:Oh, it is. It has connotations of pretentiousness. I know there are in large organizations...Jason:I didn't say that :)Jono:No, but everyone else will. I spent a lot of time in agencies and SEO trying to build strategies for clients, and a lot of that depended on understanding where everything was going and what the world might look like in five years from now, if you're building a big strategy, committing a lot of resources. So I had to build an understanding and some estimated guesses on whether we'd have flying cars and what Amazon were up to and all these things, and yeah, that turned into futurology, so that's quite fun.Jason:Brilliant. You basically say, "Where will we be in 2024," if it's five years?Jono:Yeah, or maybe even a bit further, but obviously it gets harder the further out you go.Jason:Last night, I saw we were gonna be with Global Corporation.Jono:Yeah, the evil overlords.Jason:That was brilliant by the way, last night. A great piece of acting.Jono:Yeah, well maybe, maybe. I spoke to the guys from Google afterwards and they were like, "This feels like a really accurate description," of where they are and how everything works, so it might not have been theater at all.Jason:Oh, right. Oh no. Everybody can be very afraid.Jono:Yeah, always.Jason:You said ... "what the Walking Dead taught me about the future of consumer loyalty"... what the ... is that?Jono:Oh God, that was a while ago. That was really fun. That was the precursor to a whole bunch of stuff I've been thinking about around where digital marketing goes, and the core of the premise was that we are as consumers saturated with choice. Everything is becoming commodified. Products get cheaper to manufacture, they get cheaper to distribute. It's cheaper to enter most markets. Increasingly everything is service-orientated, and consumer choice becomes the differentiator. In a world where I'm empowered to do my own research and make decisions on what I want, then what makes the difference is quality, and I can choose which brands I do or don't want to engage with, and the only thing that really sets them apart is the quality of the experience they deliver.Jono:As you start to change what it means to be a brand, to focus on that rather than I'm cheaper, I'm faster, I'm closer, because none of those things make sense to compete on, we need to really reinvent how we think about marketing and consumer research and SEO in particular. It's not about trying to sell things about the bottom of the funnel, it's about trying to build awareness and preference.Jason:Rand was talking about that.Jono:Yeah, yeah, very much, the fly wheels and all of that stuff, yeah.Jason:Oh, so you and Rand are on incredibly well.Jono:Yeah.

What is your bedtime ritual? Hopefully it’s not as bad as most peoples? How many hours sleep should you be getting? Do you get them? In this weeks top tip that’s what we’ll be talking about, sleep. But now its time to introduce our guest, Jono Alderson from Yoast.com, now I have to say at this point the first few minutes there audio isn’t as good as it usually is but we resolve this issue very early on so just stick with it as you really don’t want to miss this one. Jono has over a decade of experience in web development, SEO, analytics, brand and campaign strategy, lead generation, eCRM, conversion rate optimisation and helping companies deliver SEO, content, analytics and brand strategies at an international level. Jono is also a keynote speaker with a passion that oozes through in everything he does. With this passion itching to come through in this interview I thought I would start by asking Jono, what is your favorite toast condiment?   Takeaways - Let’s get SEO right. Its more than keywords, we are more advanced than that now. As Jono stated; its technology, marketing, psychology, branding and it’s copywriting. You need to go further than just words…. But the best rule of thumb is….. just don’t be a d*ckhead! Consider your customer and what they search for as at some point in the purchase process they will search! - It is massively important that we invest time into digital communication channels, including websites. Good is just not…. Good enough anymore, it needs to be exceptional. If the channels you are using to communicate messages aren’t great, you can be your competitors are and that gives them an advantage. - Jono spoke about being device agnostic and making the point that not everything should be made ‘mobile first’. We should never make assumptions over what hardware customers as using. - Lead generation today is much more than a contact us form. We need to be solving people’s problems, without being salesy, pushy or demanding. Compelling, useful and interesting content will always win in the long term as it creates an engagement that is more powerful than consistent sales offers, which only serve to drive prices down, with short term, short lived success.   Top Tip – A Good Nights Sleep What are the affects on getting a really bad night’s sleep. If you have a bad sleep ritual or don’t think you’re getting enough sleep this tip will show you how important it is to get your regular 6, 7, 8  9hours? Before we find out how many hours you should be getting and provide you with some simple yet effective tips for a better nights kip, the results of poor a sleep pattern can reduce the success you with have within your studies as it can cause: - Memory issues - Trouble concentrating - Mood changes - Weakened immunity The National Sleep Foundation suggest that adults should be getting between 7 to 9 hours, so that’s a great start if you are getting in-between this number of hours, but to really to pave the way for better sleep, you can follow these simple yet effective tips: - Stick to a sleep schedule, always - Create a relaxing bedtime ritual - Exercise daily - Create the ideal temperature, removing all sound and light - Sleep in comfort - Try not to drink alcohol and avoid caffeine (anything that can steel sleep from you) - Turn off electronics before you enter the bedroom Good night. Happy Marketing Everyone! Peter www.marketingstudylab.co.uk www.linkedin.com/company/marketing-study-lab/ www.facebook.com/marketingstudylab/ https://twitter.com/mktstudylab (@mktstudylab) Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License  Links Jono Alderson: https://www.jonoalderson.comYoast - https://yoast.com@jonoalderson: https://twitter.com/jonoalderson Yoastcon: https://yoast.com/yoastcon/ Books:Web Analytics 2.0, Avinash Kaushik: https://amzn.to/2NPCEOuDune, Frank Herbert: https://amzn.to/2QuhYdz App:Trello: https://trello.com

Davie Davies reports from MozCon 2018, and he speaks with Rob Bucci, the CEO of STAT Search Analytics talks about his presentation on Near me or Far: How Google May Be Deciding Your Local Intent for You annd Jono Alderson, the Mad Scientist at Yoast who spoke on The Democratization of SEO.

Davie Davies reports from MozCon 2018, and he speaks with Rob Bucci, the CEO of STAT Search Analytics talks about his presentation on Near me or Far: How Google May Be Deciding Your Local Intent for You annd Jono Alderson, the Mad Scientist at Yoast who spoke on The Democratization of SEO.

"Five years from now, the world is a dark and terrible place. Our lives and our experiences are managed by robots, machines, and artificial intelligence which are owned and operated by international conglomerates." Those words were spoken recently by today's featured guest Jono Alderson at the Friends of Search 2017 conference a few months ago. Jono Alderson is the Principal Consultant for Distilled and he has spent the last two years researching and reading every press release, studying every merger and acquisition, analyzing every movement being made by some of these global companies like Amazon, Apple, Microsoft, Alphabet, Facebook, Uber, and more. This week we discuss with Jono why he thinks this future is a possibility and discuss how we can as marketers protect our jobs and improve our skill set for this new machine learning/AI world. All this and more, today on THE EDGE!

Listen Now! Don’t forget to subscribe on iTunes! Links JonoAlderson.com Interview w/ John Mueller of Google SEO Agencies Need to Focus on Expertise, Not Execution Linkdex Digital Marketing by Numbers Brighton SEO Conference People Jono Alderson Moz Linkdex Barry Adams Avinash Kaushik Agenda Jono’s professional background Description of Linkdex Expertise and not execution “Good SEO […] The post 035: SEO Is A Partnership, Not A Commodity w/Jono Alderson appeared first on Evolving SEO.

This week Andy talks to Jono Alderson, Head of Insight at Linkdex, about the contrasting SEO strategies used for large and smaller brands See acast.com/privacy for privacy and opt-out information.