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On the Schmooze Podcast: Leadership | Strategic Networking | Relationship Building
Today's guest is a serial entrepreneur who has started over 30 business ventures. While not all of them took off, he discovered his passion as a mobile notary and loan signing agent—a career that not only brought him financial success but also deep personal fulfillment. Through his work, he has been present for people on both their best and most challenging days, recognizing that true success in this field requires empathy, compassion, and a commitment to service. Understanding that knowledge without consistent implementation is practically worthless, he dedicated himself to helping others build thriving notary businesses. He has also found great success as an author, with two bestselling books that have become go-to resources in the notary industry. Sign & Thrive: How to Make Six Figures as a Mobile Notary and Loan Signing Agent provides a step-by-step guide to building a lucrative notary business, while SuperCharge Your Notary Business with LinkedIn helps professionals leverage social media for growth. His books, combined with his online courses and coaching, have empowered thousands to take control of their financial futures. As the CEO of NotaryCoach.com, author of six books, and former host of the SideHustle Lounge Podcast, he has become a trusted mentor for aspiring notaries looking to create financial freedom and a meaningful career. Please join me in welcoming Bill Soroka. In this episode, we discuss: ↪ Overcoming Author Demons: Bill unpacks his personal journey from 26 business failures to finally writing and launching "Sign and Thrive," revealing how he conquered self-doubt and leveraged his notary expertise to serve a unique audience. ↪ Niche is Rich: Discover why focusing your business book on a highly specific audience, not the masses, can supercharge your credibility, attract partnerships, and drive organic sales and opportunities you never expected. ↪ The Power of Book-Driven Business: Learn how every book Bill writes acts as a lead magnet for his broader business ecosystem, fueling courses, coaching, speaking gigs, and major industry partnerships (plus why giving away books is sometimes the smartest sales move). ↪ Collaboration Essentials: Thinking about co-authoring? Bill dishes out candid tips on choosing the right partner, setting clear expectations, and navigating the emotional and financial intricacies for a win-win experience. Links LinkedIn, Instagram, and YouTube. www.notarycoach.com “Beyond Loan Signings: The Ultimate Guide to Monetizing Your Notary Commission with Specialty Work” “Dandelions: A Pandemic-Era Writing Adventure With Two Unlikely Friends” “Sign and Thrive: How to Make Six Figures As a Mobile Notary and Loan Signing Agent” “Supercharge Your Notary Business With LinkedIn: How Mobile Notaries and Loan Signing Agents Build Their Brand, Get Known, and Connect With Their Dream Clients” “The Notary Business Building Challenge: 90 Days to More Clients, More Income, and More Confidence” “Your Passport to Apostilles: 116 Tips to Build a Thriving Business as an Apostille Agent” Books mentioned in this episode: “Where Good Ideas Come From” by Steve Johnson “The Long Game: How to Be a Long-Term Thinker in a Short-Term World” by Dorie Clark Other Resources Learn more about Laura Biewer. Learn more about Judy Lawrence. Learn more about the National Speakers Association. Learn more about the National Notary Association. Robbie's Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com. Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Learn more about your ad choices. Visit megaphone.fm/adchoices
On the Schmooze Podcast: Leadership | Strategic Networking | Relationship Building
Being a first-time author is often a mix of excitement, self-doubt, discovery, and persistence. You might initially feel thrilled by the prospect of sharing your story or ideas with the world. You dive in with strong motivation, full of ideas, and maybe a bit of romanticism about the process. Every word written feels like a small victory, and each page a milestone. But as you go deeper, reality hits: writing a book is hard. You might confront self-doubt ("Is this any good?"), impostor syndrome ("Who am I to write this?"), and moments when inspiration wanes. You begin to worry about whether anyone will want to read it. The author journey is a rollercoaster of pride, frustration, and growth, but ultimately, completing the book feels deeply fulfilling. It's an accomplishment that represents a body of work and the journey you undertook to create it. But publishing is not the end of the story. Reflect on why you wrote a book and how the book fits into your larger business strategy. You have more work to do to meet those goals and can't do it alone. You need expert support to help you leverage your book to create the impact you envisioned. To assist you in finding your author community and connecting with experts, I've created valuable resources for authors at www.BizBookPubHub.com. Joining me today are three talented authors. Lisa Harrington wrote “Abiding Strategies: Build Your Best Business Foundation,” a step-by-step guide to building a strategy unique to your business. With her strategies, you will create a solid foundation that will stand the test of time. Nikki Soulsby wrote “Lies I Told Myself, & Other Truths: How to Squash the Mental Monsters and Live Your Dreams,” a candid and reflective memoir that explores personal truths, growth, and self-realization, offering insights into overcoming internal and external challenges. Sandra Long, author of “LinkedIn for Personal Branding: The Ultimate Guide” and co-author of “Supercharge Your Notary Business With LinkedIn: How Mobile Notaries and Loan Signing Agents Build Their Brand, Get Known, and Connect With Their Dream Clients.” She is a LinkedIn expert and a LinkedIn Top Voice specializing in LinkedIn education and thought leadership. Please join me in welcoming Lisa, Nikki, and Sandra. In this episode, we discuss the following: Discover the excitement, self-doubt, and perseverance that come with writing a book as a first-time author. Understand the importance of connecting with expert support to transform your book into a powerful business tool through the Biz Book Pub Hub community. Hear how our guests wrote with a purpose, from guiding small business strategies to inspiring personal growth and mastering LinkedIn branding. Links for Lisa Harrington LinkedIn and YouTube. www.AbidingStrategy.com “Abiding Strategies: Build Your Best Business Foundation” “Taking in Strays: Leadership Lessons from Unexpected Places” Links for Nikki Soulsby LinkedIn and Instagram www.nikkisoulsby.com “Lies I Told Myself, & Other Truths: How to Squash the Mental Monsters and Live Your Dreams” The Power of Doubt | Nikki Soulsby | TEDxHickory Links for Sandra Long LinkedIn and Instagram www.postroadconsulting.com “LinkedIn for Personal Branding: The Ultimate Guide” “Supercharge Your Notary Business With LinkedIn: How Mobile Notaries and Loan Signing Agents Build Their Brand, Get Known, and Connect With Their Dream Clients” Books mentioned in this episode: “Book More Business: Make MORE Money Speaking” by Lois Creamer Other Resources Learn more about Lois Creamer. Learn more about Judy Hoberman. Robbie's Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com. Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Learn more about your ad choices. Visit megaphone.fm/adchoices
On the Schmooze Podcast: Leadership | Strategic Networking | Relationship Building
Why did you write a business book? Because you wanted it to be read. Of course, it helps if your book is read by the people who would most benefit from your ideas. That's why I guide my author clients to build launch teams filled with likely prospects and referral partners. As a business owner, these are exactly the people you want to be reaching out to, especially when you have a new resource to share. This builds a pipeline to your offers that come after the book, whether speaking, coaching, consulting, or some other service. Conversations with prospects and referral partners could lead to new revenue and media opportunities. Revenue is a success metric you can take to the bank! If you'd like to schedule a complimentary 30-minute book launch brainstorming session, please complete the form at www.BookLaunchBrainstorm.com. In a moment, we'll hear from today's panel about their author journey, lessons learned, and strategies that worked. Learning from one another is one of the things I love most about our author community. Let's hear from our fantastic panelists about their experience writing, publishing, and marketing their business books. Bill Soroka is the author of six books. He's been a repeat guest on this show because he has so much knowledge to share when it comes to leveraging a business book into a successful business. His niche audience is notaries, but his advice applies to all small business owners and thought leaders thinking about writing a book. Kristin Oelke wrote “Trust: Unlocking B2B Growth in Today's AI World,” which explores the pivotal role of trust in fostering personal and organizational growth, providing actionable insights and strategies for building and maintaining trust in various relationships. Michele Molitor co-wrote “I Am Perfectly Flawsome: How Embracing Imperfection Makes Us Better,” which guides readers to celebrate their unique flaws and build self-esteem through self-acceptance. Please join me in welcoming Bill, Kristin, and Michele. In this episode, we discuss:
In this podcast episode, Lori Lyons emphasizes the critical importance of visibility for entrepreneurs in the digital age. She discusses how a strong online presence can attract clients, establish credibility, and differentiate businesses from competitors. Lori shares practical strategies for enhancing visibility, including optimizing websites, engaging on social media, creating valuable content, and building relationships through networking and collaborations. She also highlights the benefits of video content, LinkedIn, and offering free resources. Lori encourages entrepreneurs to take actionable steps to increase their visibility and grow their businesses, emphasizing that it's never too late to start. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift! Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! Connect with Lori
***Sign up for a FREE Speaker Breakthrough Session at: https://SpeakAndStandOut.com/SBS~~~~~~~~~~~~~~Are you looking for tips to leverage public speaking in your business? If you're a coach, consultant, or service provider wondering ***How to pitch yourself for speaking opportunities? ***How to sell from the stage? ***How to get booked to speak? ***How to use organic lead generation? ***How to make money speaking...During this live coaching session, Lisa Marie, the Grief Coach gets coaching on how to get known in an industry she has experience in.***Sign up for a FREE Speaker Breakthrough Session at: https://SpeakAndStandOut.com/SBS
On the Schmooze Podcast: Leadership | Strategic Networking | Relationship Building
Writing a book can be a lonely experience, but it doesn't have to be! Surrounding yourself with fellow writers & authors could be what helps you get to the finish line. Connect with experts who can help you navigate the complexities of writing, editing, publishing, & marketing your business book - & you will realize that publishing is NOT the finish line. It's the latest you should start marketing your business book. I've created resources to help you find your author community & meet these experts. The Biz Book Publishing Hub has over 50 Hub Partners ready to help entrepreneurs become successful authors. This free resource is available at www.BizBookPublishingHub.com, which is also where you'll find out about the free Hub Community virtual networking events I host throughout the year and the Biz Book Publishing Hub Podcast, which features interviews with Hub Partners and author panels discussing the ROI of publishing a business book. With me today are three authors: Helene Cahen is the author of “Fire Up Innovation: Sparking and Sustaining Innovation Teams.” She's also a publisher and one of the Biz Book Publishing Hub's Founding Partners. She's an innovation expert passionate about helping others unlock their creative potential and tackle team challenges. Kate Colbert, author of “Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business,” is an acclaimed marketing expert who provides actionable insights, showing how adopting a marketing mindset can transform any business by enhancing customer connections and driving profitable growth. Sandra Long, author of “LinkedIn for Personal Branding: The Ultimate Guide” and co-author of “Supercharge Your Notary Business With LinkedIn: How Mobile Notaries and Loan Signing Agents Build Their Brand, Get Known, and Connect With Their Dream Clients.” She is a LinkedIn expert and a LinkedIn Top Voice specializing in LinkedIn education and thought leadership. Please join me in welcoming Helene, Kate, and Sandra. In this episode, we discuss: Sandra Long shares her strategy for creating a price sheet and simplifying the payment process to streamline bulk book orders, emphasizing the power of conversations to unlock bigger opportunities. Helene Cahen talks about juggling writing, marketing, rebranding, and website updates all at once, underscoring the need for planning and focusing on marketing from the very beginning. Kate Colbert highlights her successful promotional strategy, which involved giving away customized copies of her book to VIPs, leading to significant engagement and ROI. Links for Helene Cahen LinkedIn www.fireupinnovation.com “Fire Up Innovation: Sparking and Sustaining Innovation Teams” Links for Kate Colbert Kate Colbert on LinkedIn and Instagram. www.SilverTreeCommunications.com Biz Book Publishing Hub Founding Hub Partner “Commencement: The Beginning of a New Era in Higher Education” “Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business” Links for Sandra Long LinkedIn and Instagram www.postroadconsulting.com Biz Book Publishing Hub Founding Hub Partner “LinkedIn for Personal Branding: The Ultimate Guide” “Supercharge Your Notary Business With LinkedIn: How Mobile Notaries and Loan Signing Agents Build Their Brand, Get Known, and Connect With Their Dream Clients” Robbie's Resources Schedule a complimentary book launch brainstorming session: www.robbiesamuels.com/booklaunchsupport Register for a free virtual networking event for writers and authors: www.robbiesamuels.com/HubCommunity Join the next Kindle Cross-Promotion Campaign for business authors: www.BizKindlePromo.com Archived episodes of Biz Book Publishing Hub and On the Schmooze: www.robbiesamuels.com/HubPodcast Subscribe to the Biz Book Publishing Hub wherever you listen to podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices
Veera Honkanen is the lone California-based correspondent for Finland's largest business publication Kauppalehti. She is situated right in the heart of Silicon Valley where so many European companies try to break their way into the U.S. market. But Veera actually covers much more than just tech and in our conversation, we get into her wide range of topics from business to politics. We started by talking about how she got the California assignment and how working outside the country is different than being a reporter inside Finland. She shares about her daily work, some of the tools she uses in her reporting, and the editorial process for a foreign correspondent. We talk a bit about AI, AI tools, and their impact on journalism. She also gives some advice on what it takes to be a story worth writing and this led to a discussion about differences in attitudes towards “failure” in the U.S. vs. Finland. Living in America is still a work in progress for Veera. There is a lot of trial and error to understand the culture but she has learned to adopt some American ways of working including the need for “just going for it”. She still gets approval for big stuff she wants to cover but she has learned to move fast and she says that has been an interesting personal adaptation. Veera gave lots of real-life examples from her reporting which made this interview full of insightful nuggets. We ended up talking about how doing business and getting covered in such a big place as the U.S. requires more than just a good product but an excellent story to compete with all the many excellent stories that are out there coming from the market. The successful companies are well prepared beyond just having a product that does a job better than others. As Veera says, you need to be able to tell what emotionally drives a company forward and very often an interesting person who is willing to tell a bigger story. All this led to the general question of whether we are too comfortable with our lives in Finland and that maybe we need to find ways of getting more companies outside their comfort zone to reach more success.
Summary: Toni Taylor Harris shares her journey from a hesitant entrepreneur to a leading figure in business coaching and networking. As a business coach with Drastic Results Marketing and a franchisee of Network in Action, Toni uses proven networking strategies to help her clients make the impact and income they desire. By taking drastic steps herself, Toni discovered the power of building authentic relationships in business. Toni's story is a testament to perseverance, resilience, and the importance of having a solid “why” in your entrepreneurial journey. Key Points: Relationships build the ‘know/like/trust' factor, which is critical to business success. Both social media and in-person connections are important to expanding your network. Re-examine your ‘why' to reclaim your purpose and create new goals. It is crucial to invest in learning how to network and to continue to hone networking skills. Online reviews are a part of the networking process and are important to leverage in your marketing. Become a master marketer by focusing on networking and referrals before outsourcing any marketing tasks. About Toni: Toni Taylor Harris is known as “The Networking Queen”. Toni's brand is about taking DRASTIC steps to be successful. As an owner of a referral network and a sales and marketing coach, Toni teaches her clients to build relationships to Get Known, Get Connected to Get Paid! If you are ready to end the frustrations of growing your business, connect with Toni to see how she can help you turn more contacts into contracts! Connect with Toni: https://toniharristaylor.com/home Susie Liberatore, a seasoned entrepreneur, discovered her passion for business ownership at a young age. Following years of academic pursuits and corporate experience, she founded her initial venture, Visions2images.com. What began as a solo endeavor has now evolved into a thriving enterprise led by Susie and supported by a team of 13 professionals. In a remarkably short period, she has elevated the brand's success by providing comprehensive services like website development, social media management, SEO, content creation, and paid advertising. Fueling her entrepreneurial spirit, Susie went on to establish various companies, showcasing her versatility in business development. The latest addition to her portfolio is Franchise-clarity.com. Recognizing a gap in the franchise market, she innovatively developed marketing software to address specific needs within the industry.For inquiries on potential partnerships and investments, feel free to contact Susie Liberatore to discover how she can contribute to the growth of your business. Whether you're looking to grow your revenue, expand your customer base, or enhance your brand presence, this real workbook offers practical strategies and actionable steps tailored to your unique needs. https://wondrous-author-3639.ck.page/e1e5dfca86 --- Support this podcast: https://podcasters.spotify.com/pod/show/susie-liberatore2/support
Welcome to Season 27 of Commercial Real Estate School! This season, I welcome Bo Barron, CCIM, CEO of Barron Commercial Group. In a world where the commercial real estate landscape is complex and ever-changing, Bo Barron, CEO of Barron Commercial Group, serves as a trusted guide. Bo understands the challenges and opportunities that clients face when navigating commercial real estate decisions. As a third-generation leader in the industry and a former Marine, Bo is on a mission to empower investors, owners, and users of commercial real estate. The journey with Bo and his team at BCG begins with the understanding that success in the commercial real estate sector requires more than just transactions. It requires a strategic partner who can help clients overcome obstacles, seize opportunities, and achieve their financial goals. With a track record of increasing revenue by 397% since taking over the company, Bo has a proven strategy to help clients thrive. In addition to his work at BCG, Bo and his brother Timmy co-host the podcast Commercially Speaking, turning complex real estate concepts into accessible and engaging discussions. Listeners are equipped with valuable insights, helping them make informed decisions about their investments. Bo also contributes to the broader commercial real estate community as a Senior Instructor at the CCIM Institute. He educates aspiring and seasoned professionals and serves on the CCIM Foundation Board, supporting veterans and minorities in their career development. By providing these resources, Bo helps others avoid the pitfalls he's learned to navigate. Bo's vision for the future is ambitious but grounded in a proven strategy. This growth will be driven by attracting top talent, fostering a collaborative culture, and leveraging advanced technology. This strategy ensures that clients not only survive in the commercial real estate market but thrive. Bo Barron is more than a leader in commercial real estate; he's a guide who empowers clients to reach their financial goals. His commitment to excellence, education, and client success positions him as an invaluable partner in your commercial real estate journey. With Bo and the Barron Commercial Group, you're not just investing in property; you're investing in a brighter, more prosperous future. Digsy Virtual Assistants are a great resource, but people don't hire them because it takes a lot of training, management, and documentation to make them effective. Digsy solves this problem with its fully-managed virtual assistant service. Check them out here. About "Commercial Real Estate School" Welcome to Commercial Real Estate School. Every episode is a lesson featuring some of the top names in the business, sharing insights and expertise to inspire your commercial real estate journey. Our powerhouse guests offer a wealth of expertise, guiding you through the complex commercial landscape and providing actionable insights to fast-track your success. Class is in session. --- Support this podcast: https://podcasters.spotify.com/pod/show/creschoolshow/support
Jennifer Brown is the executive editor of CBS News Radio based out of New York. We got the chance to sit down with her at the NAB (National Association of Broadcasters) event in Las Vegas in April. Jennifer and her team are responsible for all of the radio news journalism and broadcasts for CBS both in the US and around the world. We started our conversation talking about how Jennifer got into the business of radio news and then got into some of the basics about how the news we hear each day gets from the reporters out in the field, through the editors, to the anchors, and to our ears. There are close to 700 stations CBS Radio feeds the news people rely on each day and what I learned is that keeping the pulse of everything that is happening at the rapid-fire pace of today's media and social media is like juggling 50 balls in the air at the same time. The newsroom has to work like a well-oiled machine and Jennifer is constantly making on-the-spot decisions about what stories are most important at that moment and what markets it is relevant to. In short, This is a super high-pressure job and with today's mass and social media, the newsroom has little or no breaks in the firehose of content they have to sort through 24 hours a day. One of the cool things about this interview is that Jennifer was constantly using real examples of things that were happening at the moment as we got into understanding storytelling and the relevancy of those stories in the daily new cycle. Sometimes the story is not the event but the meaning of the story or a part of the event that has a wider application to people's lives. No matter what, it must be authentic and the editors are constantly working to capture that authenticity in addition to sharing the facts.. Jennifer's core work focuses on breaking news from the U.S. but we also talked about some of the differences and story requirements for European stories to make it into the US media cycle. Radio broadcasting also has its differences from TV and video broadcasts. Jennifer helped give a picture of the challenges, behind-the-scenes work, and dedicated teams needed to pull all this off. If you ever wanted to know how the modern American newsroom functions and gets news out, this is the podcast for you. Here is the interview with CBS Radio's Executive Editor Jennifer Brown. Enjoy.
In April this year, Get Known got the chance to head to the U. S. National Association of Broadcasters (NAB) event in Las Vegas. The event gave us an opportunity to interview Dan Shelley the President and CEO of the Radio Television Digital News Association or RTDNA. As you will hear, Dan has been a long-time journalist and newsroom leader who has had experiences over the decades setting the standard for how the biggest news organizations deliver news. Over that time he has been helping the industry transition from its analog roots to the digital area. In our interview, we start with some history of the RTDNA and how it works today. We then get into the constitutional purpose of journalism for the American public and some of the differences between that and Europe's democracies. Dan's own background is itself a history lesson in how broadcast journalism and digital news evolved in the U.S. We get into talking about the production of digital news, the advocacy work of RTDNA on behalf of journalists, and news ethics in a world increasingly driven by social media and polarized information. The US broadcasting industry and how news is made in Europe have many similarities but have so many interesting differences from how things are done. As we in Europe engage with US media and make our mark, it is so important to take these understandings into consideration. The market in the U.S. is so big and diverse. But like everywhere, social media and general digitalization have been huge factors in how information is consumed and it is great to see there are people like Dan Shelley in the mix helping the industry grow and develop.
Jill Lublin talks with Jason Barnard about publicity - get known everywhere with guerrilla publicity. This episode was recorded live on video February 13th 2024.
Jill Lublin talks with Jason Barnard about publicity - get known everywhere with guerrilla publicity. This episode was recorded live on video February 13th 2024.
Select Series: In this special Select episode, we'll delve into "Get Known, Get Paid: Why a Powerful Bio Matters to Your Bottomline" with Nancy Juetten. Originally aired as Episode 17 of Guts, Grit & Great Business® on August 25, 2020, it's a conversation that remains as relevant and insightful as ever. Whether you're tuning in for the first time or revisiting it as a longtime listener, we're thrilled to have you with us. With Nancy Juetten, creator of the Bye-Bye Boring Bio Workbook, and word wizard for speakers, experts and authors who want to Get Known and Get Paid. Join us in this fabulous conversation with a word lover who serves others by helping them grab attention with headlines, sound bites, and well-written biographies so that they can turn their talent and expertise into engagements, publicity and a bigger bottom line. Nancy shares with us how she has overcome numerous obstacles in her personal and business life, how she quickly turned an idea into a major business opportunity that has served thousands of entrepreneurs, (and saved her house), and what is coming next for her. Join us in this fabulous and heart-warming conversation about entrepreneurship, grit, and what it takes to show up as who we want to be (including on stage). Learn more by visiting the show notes at www.legalwebsitewarrior.com/podcast/nancy-juetten/
Have you felt afraid of putting yourself out there? You want to be recognized in your industry and have clients coming to you but you aren't really comfortable with being more visible. If this resonates with you, this episode is a must-listen. I want to give you the confidence to create awareness for your business so that people know what you do and how you can help. In this episode of Breadwinning Business Women, I share how you can start overcoming your fear of showing up in your marketing so you can get known in your industry. In this episode, you will learn …
The podcast for entrepreneurs who want to elevate their exposure, build a powerful personal brand, and attract aligned clients to their business! In Let's Get Visible Entrepreneurs, host Christine Amerman shares actionable strategies for entrepreneurs to get seen, get known, grow your audience, attract dream clients, and establish yourself as the go-to expert in your niche—all while staying true to your authentic self and unique vision. From publicity, marketing, and media advice, to tackling overwhelm, imposter syndrome, and fear — we cover it all! Get inspired, get seen, get known, and get clients! Subscribe or follow wherever you listen to podcasts! Have a question or topic you'd like to see covered on the podcast? Go to www.lifewithpassion.com/podcast
In this first episode of Let's Get Visible Entrepreneurs, your host, Christine Amerman, shares what you can expect from her newly rebranded podcast! She's sharing strategies from her 2+ decades of experience in marketing, media, and messaging to help you enhance your exposure, establish a strong personal brand, and attract dream clients to your business.Key points:Get Seen. Get Known. Get Clients: Understand the core mission of the podcast—to empower entrepreneurs to become more visible and attract a consistent flow of clients to your business. Learn actionable strategies to make your business stand out online.The Importance of Visibility: Christine discusses the significance of sharing your energy with the world. As an exceptional coach, discover how to ensure your potential clients can effortlessly find you and your work.Authentic Visibility: Christine provides insights into staying true to your authentic self while effectively attracting clients online (without feeling sleazy or salesy!)Opportunities Online: Navigate the abundant opportunities to attract clients in the online world and shift from a scarcity mindset to one of limitless possibilities.Taking Attraction Action: Christine introduces the concept of taking attraction action—strategies to captivate attention for your business and turn your dream of serving more people into a reality.Visibility Vortex: Learn about the groundbreaking "Visibility Vortex" program here to help you authentically get more visible and get more clients.Don't worry, you'll still hear all the best tips and strategies to make a profit as a podcast guest—and SO MUCH MORE! From publicity, marketing, and media advice, to tackling overwhelm, imposter syndrome, and fear — we cover it all! Get inspired, get seen, get known, and get clients! Are you ready to revolutionize your visibility strategy? Join Christine Amerman on Let's Get Visible Entrepreneurs and take the first step towards attracting more clients, amplifying your impact, and turning your entrepreneurial dreams into reality. Subscribe now and let's embark on this journey to visibility together!Have a question or topic you'd like to see covered on the podcast? Submit your question or topic idea at www.lifewithpassion.com/podcast
That 1 Agency Website: https://that1agency.com/Mike's Instagram: https://www.instagram.com/mikeycroc/Mike "C-Roc" Ciorrocco LinkedIn: https://www.linkedin.com/in/michael-ciorrocco/Join our Facebook group for business owners to get help or help other business owners!The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscaling Looking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/
In this special episode, we dive deep into 'Unlocking the Power of Podcasting' and exploring 'Podcasting & PR 101 Strategies to Get Known'. Our guest is Sonja Keeve, an international best-selling author, speaker, podcaster, and consultant who has empowered countless women to share their stories and make an impact on the world. Continue Reading
In this special episode, we dive deep into 'Unlocking the Power of Podcasting' and exploring 'Podcasting & PR 101 Strategies to Get Known'. Our guest is Sonja Keeve, an international best-selling author, speaker, podcaster, and consultant who has empowered countless women to share their stories and make an impact on the world. Continue Reading
Russ presents a grievance to the Federal Reserve and their use of Interest on Reserves in this episode. We discuss interest on reserves and how it is being used to increase national debt spending. The Fed has incentivized the banking system to invest vault savings, or the grouping of individual saving accounts, into the Federal Reserve's vault savings by offering banks 5.15% on the money invested. Banks are encouraged to invest their money in the Federal Reserve, not private investments and institutions. Additionally, this incentivizes the Fed to utilize these funds to increase government spending. Listen now to hear more about these policies. Timeline: The Fed: A Banker's Bank // 3:30 Government Authority is Banking // 8:45 My Savings Is Paying National Debt? //14:00 How Money's Created // 21:00 The System // 28:15 https://fee.org/articles/why-the-federal-reserve-pays-interest-to-your-bank-and-you-get-nothing/
"you're so lucky, you win everything!" I get told that a lot. And it hasn't happened by accident. Since I was a small kid, I figured out the secret sauce to getting known as "lucky" and to winning a lot of great things. Who doesn't love a bit of good luck on their side?! On todays episode of the Money & Miracles podcast, you'll learn my best tips and tricks for getting "lucky". And best of all, they can be applied elsewhere in your life so if there's a new trait you're wanting to embody for yourself -- I got you. Want some Emily in your back pocket? Well, starting July 1st we're kicking off my first ever 21-day audio coaching program. 21 days of daily audios from me supporting you with money mindset and manifesting tips. I'll be a complete open book with you and best of all, every Friday you get to submit a question for our "Fri-yay Q&A". I am SO excited for this >> check it out here.
It's been said that if you are standing still, you are moving backward. This is especially true today. Consumers are more informed and often make purchases based on their values. Plus, the constantly evolving digital age has ushered in a whole new way to reach consumers. If you aren't considering recent trends and new technologies, you risk losing customers to your competitors. In this episode, we've invited a Marketing Maven. His name is non-other than Ryan Alford. Ryan Alford is a 20-year ad agency veteran, successful entrepreneur, and marketing influencer. Ryan has built multiple businesses into 8-figure performers including his current digital agency Radical, which is one of the fastest-growing digital agencies in the southeast. He is best known for his creative and strategic work on brands like Verizon, Apple, Lexus, and the NFL, Ryan hosts The Radcast, a top-25 US marketing podcast and he's been featured on Yahoo Finance, CNBC News, Disrupt Magazine and so much more. In this episode, Ryan will be sharing: 1) Strategies To Build Brand Awareness On Social Media 2) The Most Powerful Method To Have Authority In Your Niche 3) The Power of Tapping Into Other People's Networks Learn more about Ryan: Website: https://ryanalford.com/ LinkedIn: https://www.linkedin.com/in/ryan-alford/ Instagram: https://www.instagram.com/ryanalford/ Podcast: https://www.theradcast.com/ https://blackbybluebrave.com/?ref=raygacy Enjoy 10% off with the promo code RAYGACY --- Send in a voice message: https://podcasters.spotify.com/pod/show/theraygacyshow/message
The Punch Drunk Soul Podcast - Soul Alignment + Business Chats
This question came to us from a community member, Pala. Thanks, Pala for asking this! For this episode, tune in to hear me and Traci Ferguson, our Lead Success Coach inside Path to Freedom Coach Accelerator, and talk all about how to get yourself out there as a coach and promote your coaching business when you're starting out. As a new coach, it can be super overwhelming hearing ALL the things you "need" to do (according to all the gurus and coaches online) to grow your business. But we're going to break down exactly what IS needed for you to launch your coaching business to paying clients AND all the things you can do away with for now on this episode. We'll also be sharing a few practical ideas that you can run with to start promoting your business, getting known, and being seen in your community and online as a respected coach. Tune In To Learn:
No matter where you are in your business journey, whether it's your first week, month, or years, standing out and gaining recognition can give you a competitive edge.One of the most effective ways to quickly establish yourself as a speaker in your industry is by leveraging the available speaking opportunities around you. In this episode, we'll explore five practical strategies to get known as a speaker.Check out what you'll learn:How to let others know you're available to be booked as a speaker and not make it hard for those who failed mindreading 101.Leaning into who you know and the relationships they have with others.Don't overlook your warm market. Where are you already a paying member that routinely hires speakers?PLUS, getting booked to speak has never been easier than it is today. Speaking is the fastest way to grow your audience. Links and resources mentioned in this episode:Get on the waitlist for IN Demand Signature Speech NOW!Follow me on Instagram: @laurieann.murabitoClick and read more into over on my website.If you're looking for support to grow your business faster, get fully booked and profitable, schedule a call to explore if you'd be a good fit for one of my coaching programs. Make sure you hit SUBSCRIBE so you don't miss out on any of my episodes.Feel free to DM me, I'd love to continue the conversation and get to know you and hear your story.Thank you for listening,Laurie-Ann This episode is brought to you by Sales Edge, the all you need all in one platform to run your successful business. Email marketing, unlimited courses, websites, memberships, landing pages, social media scheduler, CRM, and more for one low monthly price. It's my one solution to ALL of my business needs. Try it here.
Susan, your host, welcomes Trish Springsteen to today's episode. Trish is a Creative Marketing Consultant, a multi-national award-winning mentor, speaker, award-winning international bestselling author, and WebTV host, specializing in creative solutions to Get Known and Be Seen, making it easy for your clients to find you. Founder of the Purple Unicorn® Marketing Academy, Trish works with people to find the gold nuggets in your business to promote and market themselves. The best person to speak about your business is YOU! Trish believes in her clients until they believe in themselves. From her personal journey, Trish knows how powerful confidence and self-belief can be. Trish is the author, co-author, and contributing author of 19 books, including Forever Changed By Suicide. Key Takeaways: Trish shares her grief story which began on a particular day that started as a normal day and turned into tragedy when she lost her son, Craig, to suicide. Trish talks about the healing power of crying and the consequences of restraining crying. There are no accurate timelines. Repressing your emotions is causing your dis-ease. For people to remember her son's name was very important to Trish, she wanted his memory to stay alive. Grandparents not only lost their grandson by suicide but were also left to support their daughter in a situation that totally exceeded them. Trish lost Craig and, with him, the possibility of having grandchildren. Trish shares the tradition she started on Christmas, which involves setting up a small memory tree instead of a Christmas tree, where she hangs stars with the names of those she has lost, honoring their memories. Trish talks about her book, Forever Changed by Suicide, a compilation of testimonies of people sharing their memories and grief processes. Trish acknowledges that there is a pain that lives with her and will never leave her side. “I feel for you” sometimes are the only right words you can tell someone who has lost someone to suicide. Everybody's journey is different, keep that in mind, it is OK to feel how you feel; it is OK to grieve. Resources Tendrilsofgrief.com Email Susan: susan@tendrilsofgrief.com Meet Trish Springsteen Visit Trish's website Follow Trish on Facebook, Instagram, YouTube, and LinkedIn Schedule a Complimentary Conversation with Trish
In this episode of the "Get Out There and Get Known" podcast, host Dr. Pam Perry invites PR expert Joanne McCall to talk about her new book, "Media Darlings: Shine Through Every Interview". The conversation centers around becoming a media darling, with Joanne sharing insights on how to exude confidence without coming across as arrogant, how to craft effective key messaging, and how to deliver sound bites that leave a lasting impact on your audience. Continue Reading
In this episode of the "Get Out There and Get Known" podcast, host Dr. Pam Perry invites PR expert Joanne McCall to talk about her new book, "Media Darlings: Shine Through Every Interview". The conversation centers around becoming a media darling, with Joanne sharing insights on how to exude confidence without coming across as arrogant, how to craft effective key messaging, and how to deliver sound bites that leave a lasting impact on your audience. Continue Reading
Welcome to episode 167 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Pamela Perry from Pam Perry PR to discuss how to get started with PR and how it can benefit your law firm. Dr. Pam Perry is an award-winning communication and PR professional. She helps established experts and experienced entrepreneurs to stand out from the crowd so they can attract clients by promoting their buzz-worthy brand story. She is the publisher of SPEAKERS MAGAZINE and podcast host of Get Out There and Get Known. After working with Dr. Pam, her clients have been featured on CNN, Impact Network, CNBC, Fox Soul, Sirius XM, Oprah Magazine, Essence, Ebony, Black Enterprise, PBS and many other major media outlets. She has been called by Publishers Weekly a PR Guru and featured in many major publications (including several covers), and on more than 500 radio and TV programs. She also has a 25-year career expertise in marketing, public relations, and journalism including work with The Detroit Free Press, Michigan Chronicle, and several radio stations. Dr. Pam has worked with many nonprofit organizations, like the Charles H. Wright Museum of African American History and the Detroit Area Agency on Aging, developing their social media presence, online brand, and digital marketing programs. She is also the author of Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry and 115 PR Tips on How to Brand Your Ministry (both available on Amazon.com) Known as the master of connecting the right people, for the right project, at the right time Dr. Pam Perry PR works hard to help her clients brand (and get paid) like a superstar. For more information, visit www.pamperrypr.com. What you'll learn about in this episode: Why a PR firm could be beneficial for your law firm How Pamela got started in PR and when she started Pam Perry PR Getting started with Public Relations Tips for doing PR on your own How to get featured in a newspaper Resources: pamperrypr.com https://www.linkedin.com/in/pamperryprcoach https://www.facebook.com/pamperryprpage/ https://twitter.com/pamperry Additional Links: PILMMA's Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA's Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/
Are you looking for ways to boost your social media engagement? Do you want to learn how to leverage publicity to gain more customers and clients? In this episode of the Get Out There and Get Known podcast, Dr. Pam Perry interviews Alegra Hall about what it takes to get media publicity. Continue Reading
Are you looking for ways to boost your social media engagement? Do you want to learn how to leverage publicity to gain more customers and clients? In this episode of the Get Out There and Get Known podcast, Dr. Pam Perry interviews Alegra Hall about what it takes to get media publicity. Continue Reading
Today we're talking about getting known and noticed online, what it takes to make that happen, how story connects us as humans, and the keys to a life of purpose.Erik Allen, raised in a broken home, battled addictions, jailed at 18, bankrupt at 21 only to turn everything around. Gave my life to Jesus at 24 and now 17+ years sober, beautiful wife, two kids, Host of The Erik Allen Show, John Maxwell Certified Coach, help men of faith feel confident in sharing their redemption stories & help entrepreneurs get known and noticed online!Connect with Erik:Instagram Facebook TwitterYouTubeLinkedInApple PodcastsWebsiteResources and courses from Erik
Discover the inspiring journey of CF Jackson, an expert on Roku and other streaming platforms, on the Get Out There & Get Known podcast! CF Jackson discusses how to use streaming platforms to expand your brand, validate your expertise, and increase sales. Continue Reading
Discover the inspiring journey of CF Jackson, an expert on Roku and other streaming platforms, on the Get Out There & Get Known podcast! CF Jackson discusses how to use streaming platforms to expand your brand, validate your expertise, and increase sales. Continue Reading
In this episode of the Get Out There and Get Known podcast, join business coach, Dr. Pam Perry, as she interviews Nigerian-born businesswoman and risk taker Amba Eyang-Ajakaiye. Tune in to find out how to become a thought leader, produce the one good product, and leverage social media, SEO, and other online tools to get the most people to see what you do. Continue Reading
In this episode of the Get Out There and Get Known podcast, join business coach, Dr. Pam Perry, as she interviews Nigerian-born businesswoman and risk taker Amba Eyang-Ajakaiye. Tune in to find out how to become a thought leader, produce the one good product, and leverage social media, SEO, and other online tools to get the most people to see what you do. Continue Reading
Erik Allen is a true survivor, entrepreneur, and success story. Born into a broken home, battled addictions, spent time in jail, and went bankrupt at 21. This should have been his rock bottom, but it was his turning point. Today Erik is a successful business owner, podcast host, husband, and father of two beautiful children who is counting on him to help them get through life and maintain their self-worth. Looking to Share Your Story? Be a Guest on the Show --- Send in a voice message: https://anchor.fm/chasinghappiness/message Support this podcast: https://anchor.fm/chasinghappiness/support
Join us as we learn how being The Undeniable Authority makes life easier and adds more joy to your life and business. Diana Lidstone will also share with us the 3 S-Formula to Get Known and the 7 Elements of a Get Known Marketing plan. Are you also looking for tips to get the word out for your new business? Are you struggling to be seen in your community? Join Barbara Hales and I as we discuss how to build your visibility.
In this episode Chris appears as a guest on Pam Perry's podcast, “Get Out There and Get Known”. He is the president of Chris Howell Communications and an advocate for change, best known for his Golden Voice for which he shared over his time in media over two decades. Interview Topics: How Chris started work in the industry and his past experiences climbing the ranks What Chris Howell Communications does in terms of helping entrepreneurs get out there and be known The books Chris has written and his advice on printing books How do clients work with Chris Howell Communications in terms of advertising and marketing Whether Chris prefers telling his story or hearing the stories of others Should people try to start or be on a podcast Podcast Host: Dr. Pam Perry https://www.pamperrypr.com Award-winning marketing communications & PR professional Social Media Links: https://twitter.com/pamperry Quotes from Episode: “We all have a story. We all have something we're passionate about.” Contact Chris Howell: info@chrishowellonline.com chrishowellonline.com
This episode is all about sharing your story by being featured on the news or authoring a book, hosting a podcast or being a guest, or through owning a business (or simply working in one) that reflects and supports your Christian values. Continue Reading
This episode is all about sharing your story by being featured on the news or authoring a book, hosting a podcast or being a guest, or through owning a business (or simply working in one) that reflects and supports your Christian values. Continue Reading
How long have you been sitting wondering when people would start to recognize your brand? Did you ever dream of becoming the goto salon everyone in your city or town talks about? It can happen for you if you listen up and follow Sheila Bella's exact steps on how to get known locally in your area to get your salon booked out for months! #BeautyMarketing #PMUmarketing #Sheilabella //CHECK OUT OUR PRETTY RICH BOSSES TESTIMONIALS// Sheilabella.com/testimonials //SIGN UP FOR OUR SOLD OUT TRAININGS ONLINE COURSE// sheilabella.com/soldouttrainings //CHECK OUT OUR FREE WORKBOOK ON MOTIVATION// https://www.sheilabella.com/motivation //JOIN OUR FACEBOOK GROUP BEAUTY BIZ SECRETS: https://www.facebook.com/groups/beautybizsecrets/ //VISIT https://www.sheilabella.com/hiring101 //DOWNLOAD THIS PASSWORD MANAGER COMPLETELY FREE!! https://www.lastpass.com/password-manager/google-chrome //VISIT http://www.thepmusummit.com to register for the AAM Summtt 2023 //VISIT Sheilabella.com/apply to sign up for a free 60-minute strategy call to learn more about Pretty Rich Bosses and set you on a path of success for your business. //FREE RESOURCES:: https://sheilabella.com/free // F O L L O W Website | www.SheilaBella.com Instagram | www.instagram.com/RealSheilaBella
Vaness Talbot joins me today to share strategies to leverage your Facebook group to gain influence and connect with your audience. During our conversation, Vanessa shares: Why a Facebook group can become a powerful platform for your message. Why you must know the Purpose of your group, for your group members and for you. This is the ONLY way to keep your group aligned in the one direction you want it to go. How to make your FB group unmissable to the exact people you want in there, and to other influencers. What you need to grow your group with the right people. The key questions to ask new members so you can serve them in the best possible way. How to make the most of your group to build your influence, connect with your group members to create more sales and influence, and use it to also build relationships with other influencers and expand your reach into their audiences. How to set clear expectations so that your group members become customers and clients. How to collaborate with influencers to grow each other's groups and businesses. About Vanessa: The Goddess of Igniting Radiance & Influence for Coaches and Change Makers, Vanessa specializes in inspiring coaches to Get Known by boosting their presence, audience, and increasing their influence, resulting in their magnetic attraction for more clients and more opportunities! For those with a mission and a message to help others, Vanessa guides them to better positioning themselves as a ‘High Profile Name Coach”: to be the one that everyone wants to hire! Connect with Vanessa http://vanessatalbot.com https://www.facebook.com/groups/stepintothespotlight/ https://www.linkedin.com/in/vanessatalbotgetknownattractclients Gift! If your Facebook group has plateaued, gone stale, or lost its purpose then Ignite your Facebook Group with Vanessa's quick Spark up Your Facebook group 5 Day Challenge. Learn how to create a thriving, engaged, profitable Facebook group by joining this challenge. www.vanessatalbot.com/brilliancerealm/spark-up-your-facebook-group-5-day-challenge
Have you ever noticed how each new level of success can bring with it a slew of fears, doubts and “inner junk” to address? Gay Hendricks calls it an Upper Limit. Some call it the “New Level, New Devil” mindset. Whatever you call it, this phase of growth is a common conundrum and can cause you to slam on the breaks if you aren't aware of its impact. On Amplify Your Success Podcast episode 285, I'm re-airing a powerful conversation I had on #NextLevelInfluence as Sam Riley and I share some of our Upper Limits and how we break free of mental trash that comes up as we grow into new levels of success. Join us in the Amplify Your Authority Facebook Group to tap into more valuable resources as you grow into 6 & 7 figures as an Highly Paid Authority. Key Takeaways [3:03] The importance of hearing the “behind the scenes” of successful entrepreneurs [4:20] Why comparing ourselves to others, especially a highly curated social media feed, is bad for our mental [5:05] Gay Hendricks and the Big Leap, New Level, New Devil and how it plays out. [6:16] Why you need to stay responsible to your own mindset. [8:57] How Imposter Syndrome impacts successful business owners too. [11:05] Why who you surround yourself with matters; especially in your ability to shed limiting beliefs and fears. [14:12] Melanie talks about Neuro-Linguistic Programming and “internal conflicts” [16:32] Sam reveals the biggest limiting belief she hears clients share and what to do about it. [20:05] Sam and Melanie share some of their own personal “upper limits” and what helped them reclaim their confidence again. About my Guest Host Samantha Riley is an international speaker, #1 best-selling author, creator of The Thought Leaders Positioning Model™, and host of the Influence by Design Podcast. Over the past 26 years she's built several successful businesses, and built her first 7 figure business from the ground up by my late twenties. She works with thought leaders, authors, speakers, coaches and consultants, helping them create profitable businesses that allow them to live the lifestyle of fulfillment and freedom they desire. Resources Mentioned in This Episode: 5 Step System to Get Known at global Get Access here to my 7 Step Plan to Add Another 6 Figures To Your Business by Leveraging Other People's Podcast Audiences. Melanie's Rewired for Wealth Ebook is on sale here. Tune in to the Next Level Influence show every other Tuesday here
Hey Friend! In today's quick tip Tuesday episode, I am answering a question from Erika Diaz Castro, "Stef, how do we get known for our 'thing' and become the go-to expert in our niche like you are for podcasting?" BOOM. I am so here for this conversation with you. There were 5 specific things that I wrote down that helped me become known for what I do and I am sharing them with you, today. I want ALL of you to become the expert in your space and it's actually easier than you may think... If it's on your heart to really make a difference, create an impact by helping people solve a problem, and partnering WITH God in pursuit of your purpose - this one is for you. Get known, get clear, and get growing girl. I pray this blesses you! Xo, Stef All the things -> www.stefaniegass.com Free Female Christian Entrepreneur Community-> www.stefgasscommunity.com Ready to get clear on your calling so you can start an online business? Join my Free, 4-Step Clarity Framework Workshop! Instant access at-> www.freeclarityworkshop.com Need a step-by-step blueprint on how to start your online business? Download a Free, 14-Step Biz Blueprint Checklist!-> www.completebusinessblueprint.com Wondering if you should start a podcast? Take this quiz and find out! -> www.startapodcastquiz.com Wanna work together, friend!? Step 1: Get Clear on Your God-led Calling so You Can Start an Online Business-> www.clarifyyourcallingcourse.com Step 2: Grow an Organic, Evergreen Audience using Podcasting-> www.podcastprouniversity.com Step 3: Monetize & Scale your Podcast Using Courses and Coaching-> www.podcasttoprofitmastermind.com Contact us at-> support@stefaniegass.com
Publicity has proven to be the most cost-effective, lucrative and powerful tool for client attraction and retention. What if there was a way that you could be that company that everybody has heard of, that is always part of the conversation, and is trusted even by people who haven't actually experienced its product? What if there was something that can increase your business exponentially at a very low cost? There is - it's called PR-driven sales! In today's discussion, you'll learn how to supercharge your business with free media exposure that blasts out the word about your company, products, books and services. Become a media magnet with the irresistible stories the press wants now! Jill Lublin, master strategist on how to position your business for more profitability and more visibility in the marketplace, can teach you how it's done. Listen in!
On this week's episode of Through The Marketing Lens, we're discussing the value of getting known for one thing. I'm calling it the "one-thing model" and companies like McDonalds and Levi's have proven that it works. Sticking to one main offering in your business allows you to both get really good at it and get notoriety from it. I highly recommend this model to any new business owner, especially anyone feeling particularly scattered in their business. We're talking about:Benefits of the one-thing model and the biology of why it worksWhy diversifying too quickly will actually hold you backHow counterintuitive this feels to most new entrepreneursAssessing if you're offering too much and figuring out your one-thingScaling past your one-thingSign up for our weekly email list by clicking here!Please check out my website where I'm always updating it with valuable content and free content like workbooks and such to help you propel your business forward!
People do business with people they Know Like and Trust - today we share a tip on getting known
Be ready to take notes, because I've brought my list with more than 22 tried-and-true ways to get out there and get known. I'm an OG, so we'll look beyond social media — there's no dancing on TikTok required... LOL! Continue Reading
Nancy Juetten shares inspiring stories, tells us how to get known through publicity, and get paid.