Podcast appearances and mentions of katie brinkley

Send us a textWhat if everything you've been told about social media is wrong?In this episode, I sit down with Katie Brinkley — a social media strategist, author of The Social Shift, and agency founder who scaled her business with a lean content model, smart systems, and a self-led team.Katie built her agency without becoming a slave to the algorithm. She reveals the Four-Post Strategy that replaces content burnout with a sustainable, consistent visibility system — and she unpacks the leadership shifts that freed her to step out of the day-to-day.If you've been stuck in execution mode, feeling like growth means more hustle, this episode will challenge your assumptions and offer a new way forward.

If you want to turn your podcast into a growth machine, this episode has you covered. Katie Brinkley breaks down her four-post strategy that transforms social engagement into real downloads, meaningful conversations, and actual revenue. Hear how she scaled her show and what consistency, strategy, and smart data can do for yours.   WHAT TO LISTEN FOR The power of 10-minute solo episodes for time-pressed listeners What a quick question or stat can do to your audience Why share client wins or your own journey A way to open DM conversations and avoid algorithm penalties How to attract sponsors and justify ad rates   RESOURCES/LINKS MENTIONED GroupTrack CRM Metricool ChatGPT   ABOUT KATIE BRINKLEY Katie Brinkley is a bestselling author and social media strategist whose “less-is-more” philosophy has reshaped how brands engage online. As the author of The Social Shift, she distilled two decades of journalism and marketing experience into her signature 4-post formula, helping everyone from solopreneurs to enterprises like AT&T and DirecTV drive real results with minimal content. A platform-agnostic storyteller, Katie blends data-driven insights with compelling narratives to capture ideal audiences, boost engagement, and turn followers into customers efficiently and authentically.   CONNECT WITH KATIE Website: Next Step Social Communications Podcast: Rocky Mountain Marketing | Apple Podcasts and Spotify Facebook: Katie Brinkley Instagram: @iamkatiebrinkley LinkedIn: Katie Brinkley X: @_KatieBrinkley   CONNECT WITH US  If you are interested in getting on our show, email us at team@growyourshow.com. Thinking about creating and growing your own podcast but not sure where to start? Click here and Schedule a call with Adam A. Adams! Upgrading your podcast equipment or maybe getting your first microphone? Get Your Free Equipment Guide! Subscribe so you don't miss out on great content and if you love the show, leave an honest rating and review here!   

In this episode, we discuss the current landscape of community building and personal branding online. Our guest, Katie Brinkley, shares insights on how the pandemic has altered the way businesses and individuals interact on social media, highlighting the importance of injecting personality into branding to create a 'know, like, and trust' factor. She discusses strategies for maintaining meaningful engagement while avoiding burnout, and outlines her four-post strategy for effective social media content. Katie Brinkley, author of The Social Shift, has been in the social media game since the days of Myspace. She brings corporate-level strategies to your business's marketing plan. There are a lot of social media channels out there and she's made it her mission to learn which channels you need to spend time for your business and how to make that platform work to bring in the right clients. Learn more about Katie at: www.katiebrinkley.com 00:00 Introduction and Guest Welcome 00:40 The Importance of Community Building 05:04 Challenges of Social Media Burnout 09:27 Katie's Four-Post Strategy 16:54 Balancing Local and National Presence 19:18 The Power of Personal Branding 21:57 Podcasting and Networking 29:52 Writing 'The Social Shift' 35:05 Looking Forward in Social Media 36:51 Conclusion and Resources This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

Is Zoom really the best tool for your podcast? In today's quick cast, I'm diving into a question many podcasters have: Is Zoom really the best option for recording? Spoiler alert—it's not! I'll share why switching to Riverside transformed my podcasting process and how it can do the same for you.From delivering better audio and video quality to offering incredible features built for creators, Riverside is a game-changer for anyone serious about podcasting or creating content.In this episode, you'll learn:How Riverside improves audio quality: Locally recorded, uncompressed audio ensures crystal-clear sound, no matter your internet connection.The power of 4K video for content repurposing: Stand out with professional-grade visuals perfect for YouTube, Instagram, and more.Why separate tracks make editing a breeze: Fix overlapping conversations or background noises without redoing the entire file.How Riverside simplifies production: Tools like producer mode and AI Magic Clips save time and boost efficiency.Why bad internet is no longer a problem: Riverside ensures a flawless final file, even during laggy connections.Start getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/Let's take your podcast to the next level!Check out Riverside and let me know your thoughts. DM me on Instagram or LinkedIn, and don't forget to grab my free podcasting checklist at katibrinkley.live/checklist.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#PodcastProduction #ContentCreation #DigitalMarketing #PodcastTips #RiversideFM #VideoMarketing #ContentRepurposing #SocialMediaMarketing #PodcastTools #AudioQuality Hosted on Acast. See acast.com/privacy for more information.

Does social media feel like a hamster wheel you can't escape? On this episode of Rocky Mountain Marketing, I break down how to simplify and supercharge your social media strategy with actionable steps. Whether you're stuck in the “spaghetti-at-the-wall” method or overwhelmed by endless content ideas, this episode is your roadmap to creating consistent and intentional content that drives results.I'll walk you through setting clear goals, understanding your audience, choosing the right platforms, and crafting an impactful content plan using my proven Four-Post Strategy. Let's turn your social media from a time drain into a growth machine for your business.In this episode, you'll learn how to:Develop a Winning Social Media Strategy: Learn how to create an effective social media plan that drives engagement and boosts your business presence online.Overcome Social Media Comparison: Discover how to break free from the comparison trap and focus on authentically connecting with your audience to achieve success on social media.Understand Your Social Media Audience: Uncover the secrets to understanding your audience's needs, behaviors, and preferences, allowing you to tailor your content for maximum impact.Choose the Right Social Media Platforms: Explore the best practices for selecting the ideal social media platforms that align with your business goals and resonate with your target audience.Measure Social Media Success Metrics: Master the art of tracking and analyzing key metrics to gauge the effectiveness of your social media efforts and make informed decisions for future growth.Subscribe to our Newsletter:https://www.katiebrinkley.com/podcastnewsletter00:00 Introduction: Overcoming Social Media Overwhelm00:51 Welcome to Rocky Mountain Marketing QuickCast01:17 The Importance of a Social Media Strategy03:08 Defining Your Social Media Goals05:45 Understanding Your Audience09:47 Choosing the Right Platforms12:22 Building a Content Plan15:05 Measuring and Adjusting Your Strategy17:17 Conclusion and Next StepsLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#contentstrategy #socialmediaforbusiness #entrepreneur #Businessowner #Digitalmarketing #Contentcalendar #SocialMediaStrategy2025 #Businessstrategy #Podcast #BusinessPodcast #Contentcreators #CEO #DenverRealtor #Realtorlife #Realtorsofinstagram Hosted on Acast. See acast.com/privacy for more information.

This week, I'm diving into one of my favorite topics—productivity. As entrepreneurs, we're always juggling a million things, and having the right tools, gadgets, and resources can make all the difference. That's why I've put together a list of some of my favorite productivity essentials.In this episode, you'll learn:1. The productivity tools that help me stay focused.2. Tech gear every content creator should own.3. Must-read books for entrepreneurs and business owners.4. A few fun extras that make work a little more enjoyable.5. My Holiday gift recommendations so you can start 2025 on the right foot.Loved this episode? Don't forget to subscribe and share it with someone who'd enjoy these recommendations!Productivity Tools:1. Time Cube - https://amzn.to/3BugMDn2. Desk Threadmill - https://amzn.to/3BCJ12K3. Dwellspring App - https://dwellspring.io/mobile-app/Tools for Content Creators:1. Shure MV7 Microphone - https://amzn.to/3BQAWHD2. Shure Earbuds - https://amzn.to/3BQAWHD3. Logitech Webcams - https://amzn.to/3BQAWHD4. Phone Stand - https://amzn.to/3BvqC82My Favorite Books:1. Atomic Habits by James Clear - https://amzn.to/3VNcmy42. Traction by Gino Wickman - https://amzn.to/4iJHqsx3. The Social Shift by Katie Brinkley - https://a.co/d/9WupjUqEXTRAS!1. PodMatch - joinpodmatch.com/katie2. Hands-free Phone Holder - https://a.co/d/ffyHebSStart getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#AItools #ProductivityTools #BusinessTools #SocialMedia #BusinessStrategy #businesssuccess #Wishlist2024 #Holidays #GiftGuide #BusinessBooks #digitalmarketingtools #KatieBrinkley #Podcast #contentcreation #ContentCreators Hosted on Acast. See acast.com/privacy for more information.

In this episode of Look What She Built, host Jaime Foster interviews Katie Brinkley, a social media marketing expert with over 20 years of experience. Katie discusses her 'less is more' approach to social media, which includes a unique four post strategy designed to help clients achieve growth while posting less. They dive into Katie's journey through various social media platforms, her thoughts on AI in social media, and why engaging with an audience is crucial. Katie also shares her insightful four post strategy to help business owners post with intention and maximize their impact on social media. This episode is packed with practical tips for anyone looking to enhance their social media presence without feeling overwhelmed. Contact Information: Website: www.katiebrinkley.com LinkedIn: www.linkedin.com/in/katiebrinkley Facebook: www.facebook.com/iamkatiebrinkley

As we gear up for 2025, it's time to take a hard look at what's changing in the world of social media. Are you chasing vanity metrics, or are you focused on creating genuine connections? In this episode, I'm diving into the key social shifts that will define your success in 2025.We'll explore why community matters more than going viral, how to step into the spotlight as the face of your brand, and why posting less but with more intention is the way forward. These aren't just trends—they're strategies to help you thrive in the ever-changing digital landscape.In this episode, you'll learn:1. Why creating a tight-knit community is more valuable than chasing viral moments.2. How stepping into the role of CEO-as-influencer can build trust and authenticity.3. Why quality over quantity is the new content mantra for 2025.4. How to align your social strategy with your goals for maximum impact.If you're ready to do less but achieve more on social media in 2025, this episode is your roadmap to success.Grab your copy of my book, The Social Shift. Let's make 2025 your best year yet!Start getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#socialmedia2025 #digitalcreators #digitalmarketing #businessstrategy #katiebrinkley #podcaststrategy #podcast #businesstips #2025trends #socialmedianews #thesocialshift #book #contentcreators #entrepreneurs #businessowner Hosted on Acast. See acast.com/privacy for more information.

The holiday season is here, and your social media feeds are about to light up with festive cheer. But let's be real—how many “Happy Holidays” posts actually make you pause and engage? In this episode, we're sharing proven strategies to help your holiday content rise above the noise and truly connect with your audience.From ditching generic Canva templates to adding personal, heartfelt touches, this episode covers everything you need to know to create authentic and impactful posts. Whether you're sharing your team's holiday traditions, reflecting on the year, or highlighting ways your brand is giving back, your content should showcase your unique story and values.What You'll Learn in This Episode:The power of authenticity in creating memorable holiday content.Top-performing holiday post ideas to boost engagement.The perfect timing to maximize reach and interaction.Inclusive practices to make your holiday content resonate with everyone.It's time to make your holiday social media presence shine and leave a lasting impression on your audience.Tune in to this episode of Rocky Mountain Marketing QuickCast for actionable tips to elevate your brand during the holiday season. Start getting sponsors for your podcast and make a difference in your business.http://www.sponsoryourpodcast.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#SocialMediaStrategy #HolidayMarketing #ContentCreationTips #MarketingForEntrepreneurs #AuthenticBranding #EngagementBoost #FestiveMarketing #HolidaySocialMedia #SmallBusinessMarketing #ContentThatConnects Hosted on Acast. See acast.com/privacy for more information.

If you've ever felt overwhelmed by the challenges of building a business, you're not alone—I've been there too. In this episode, I share my journey of building a successful social media business over the past 8 years. I open up about the strategies I've used to overcome uncertainty, embrace growth, and set meaningful goals that drive success. Tune in and let me share actionable insights that can help you on your entrepreneurial journey!In this episode, you will be able to:Master the art of building a successful social media business from scratch.Unveil the secrets to entrepreneurial growth and resilience during the pandemic.Unleash the power of hiring your first business coach to elevate your entrepreneurial journey.Craft foolproof strategies for achieving podcast production success.Unveil the roadmap to setting and achieving business goals for 2025.Start getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#katiebrinkley #anniversary #mindset #businessgrowth #uncertainty #fear #mindset #podcast #marketingpodcast #digitalmarketing #podcaster #Quickcast #businessowner #entrepreneur #entrepreneurlife Hosted on Acast. See acast.com/privacy for more information.

Are you tired of feeling like you're shouting into the void on social media? Do you dream of turning those likes and comments into real business relationships? If so, you're in for a treat. In this episode, I sit down with the brilliant Katie Brinkley to uncover her game-changing 4-Post social media strategy.Katie, a true veteran in the social media space, has distilled years of experience into a simple yet powerful approach that promises to help you post less but grow more. It's so effective, we've even built it into Capsho!Check out the full show notes here: https://www.winthecontentgame.com/139

Katie Brinkley, owner and social media strategist at Next Step Social Communications, joins Dealcasters to share her expertise on navigating the ever-evolving world of social media. With nearly two decades of experience helping small businesses, entrepreneurs, real estate agents, and more, Katie reveals her proven strategies for using social media as a powerful tool to generate leads, build community, and grow sales. Katie also hosts the Rocky Mountain Marketing Podcast, where she educates entrepreneurs on mastering their marketing game.Whether you're just starting or looking to elevate your social media game, Katie's insights are packed with actionable tips that will take your business to new heights!

The Social Shift | BrandStack Podcast - 006Why is social media strategist Katie Brinkley shifting focus to choose community over clicks? We discuss why Katie believes real connections matter more than going viral, her strategies for building community from day one, and how creators can use social media as a tool rather than a destination. Learn more here: https://rossbrand.substack.com/In this episode of the BrandStack Podcast with Ross Brand, Katie Brinkley shares insights with Dale L. Roberts and me from her book, "The Social Shift: The Road Back to Community." We explore how focusing on quality over quantity can lead to sustainable growth, the importance of offline connections, and Katie's “four-post strategy” for maximizing impact on social platforms. If you're looking to deepen your connections with your audience and build a real community, Katie's approach offers a fresh perspective on social media.

Have you ever found yourself wondering how some LinkedIn posts seem to effortlessly rack up hundreds of likes and comments? It's all about the engagement, and I've got the inside scoop on how you can boost your presence on this professional platform.In this episode, you will be able to:Enhance Your LinkedIn Engagement: Uncover effective strategies to boost your engagement on LinkedIn and stand out in your professional network.Optimize Your LinkedIn Profile: Learn the best tips and techniques to optimize your LinkedIn profile and make a lasting impression on potential connections and employers.Create Engaging Content for LinkedIn: Discover innovative content ideas that will captivate your audience and drive increased interaction on your LinkedIn posts.Crack the LinkedIn Algorithm: Master the techniques to understand and leverage the LinkedIn algorithm to amplify your reach and visibility on the platform.Measure Your LinkedIn Engagement Rate: Gain insights into effectively measuring your LinkedIn engagement rate and understand the impact of your activities on the platform.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#linkedinupdate #linkedinnews #engagement #community #algorithm #linkedinprofile #katiebrinkley #podcast #socialmedia #bubsinessgrowth #businesssuccess #mindset #data #smallbusiness #CEO #teamleader Hosted on Acast. See acast.com/privacy for more information.

My love-hate[but mostly hate] relationship with social media is well documented. It feels like a time-suck where you get into arguments with people who don't care about anything you say. People tell me it's great to grow your business…I just don't see it. But Katie Brinkley has changed that for me. She elevates CEOs to become thought leaders and disruptors in their industries. And she does it mostly through social media. By the end of this episode, she'll give you strategies for choosing the right social networks, posting (3-4 times per week max), as well as how to waste less time and make more sales. Want to hear a longer, ad-free version of this episode where Katie and I talk about brand social media vs. personal social media? Become a member of Streamlined Solopreneur Accelerated. Top TakeawaysSelect the Right Platforms: Focus on one or two platforms where your target audience is most active. Remember each platform has its own culture.Prioritize Genuine Engagement: Spend time connecting and commenting on others' posts to build relationships. Engagement is more impactful than frequent posting without interaction.Use Hashtags Strategically: Identify and engage with hashtags your ideal clients are using. This approach helps you connect more effectively with your target audience.Show NotesKatie Brinkley Stampede Social on InstagramManychatThe Social Shift ★ Support this podcast ★

A special episode of This Old Marketing where Joe and Robert answer AI and content marketing questions from some of the world leaders of marketing.  Find your answers to content marketing spending, how AI is affecting content marketing, advice for new marketers, how to handle a personal brand in a business, how much to invest into internal content creators and much, much more. Special thanks to our marketing experts: Drew Davis Katie Brinkley Mark Schaefer Rob LaLacheur Ann Handley Brian Piper Michael Stelzner A. Lee Judge ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy. Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work. Breeze Intelligence — to give you the richest, most comprehensive picture of your prospects and customers. And reimagined Marketing and Content Hubs — to attract and convert more leads, and send your revenue soaring.  - Hubspot.com/ ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

In this milestone episode of the Wickedly Smart Women Podcast, join our host Angel B Hartwell and her trailblazing guests Katie Brinkley, Stacy Shifflett, Ellen Albertson, and Tiffany Lee as they share transformative stories of personal and entrepreneurial reinvention. Celebrating 5 years of inspiring, activating, and informing women leaders globally, this special episode delves into both the challenges and triumphs of transitioning from corporate careers to fulfilling entrepreneurial ventures. 5 Featured Guests: Ellen Albertson details her journey from corporate America to becoming a celebrity chef and writer, and how she now aims to end intergenerational trauma while focusing on midlife women's health. Katie Brinkley discusses the fear and ultimate transformation that came with investing in a business coach, and the importance of prioritizing self-care for business success. Stacy Shifflett shares her rigorous personal investment in self-improvement post-divorce, her intuitive approach to leadership, and the critical role of high-profile coaching in her journey. Tiffany Lee opens up about her strategies in overcoming lupus and navigating a career shift during the pandemic, emphasizing the importance of showing up authentically and embracing AI technology for business growth. Additional topics include the host's upcoming 30-day intensive program for women transitioning to entrepreneurship, the celebration of our 5th anniversary, and ways to embody presence and nurture oneself for true success. Call to Action: Don't miss out on the incredible insights from our guests and host. Subscribe to get notified of new episodes, rate and review us on Apple Podcasts, and share this episode with women who may benefit from these powerful narratives. Join the Wickedly Smart Women community, donate if you feel inspired, and stay connected as we empower and elevate women worldwide. Tune in to celebrate, learn, and transform with us! What You Will Learn  1. What are some key challenges one might face during such transitions, and how can they be overcome? 2. How has investing in yourself made a difference in your personal or professional life? 3. What do you believe are the main differences and benefits of being a coach and a consultant when it comes to entrepreneurial transitions? 4. How do you incorporate self-care into your life, and why do you think it's crucial for overall happiness? 5. How can authenticity impact your business relationships and overall success? 6. What strategies have you found effective in adapting to major changes in your industry or personal life? 7. How has being part of a supportive community benefited you, and how do you contribute to such communities? 8. What are some ways we can recognize and heal from deeply impactful trauma? 9. How do you celebrate your milestones, and why is it essential to acknowledge them?10. How does practicing gratitude influence your daily life and interactions with others? Resources Apply to Qualify for Enrollment in the Wickedly Smart Women's Start Smart 30 Day Intensive™ Connect with Anjel B. Hartwell Wickedly Smart Women Wickedly Smart Women on X Wickedly Smart Women on Instagram Wickedly Smart Women Facebook Community Wickedly Smart Women Store on TeePublic: Wickedly Smart Women: Trusting Intuition, Taking Action, Transforming Worlds by Anjel B. Hartwell Listener Line (540) 402-0043 Ext. 4343  Email listeners@wickedlysmartwomen.com

Join us for the Nonfiction Showcase, a virtual book fair that brings together creators, professionals, and publishing industry experts. Explore books on social media marketing, self-publishing, podcasting, and more. It's the perfect event for anyone wanting to learn and grow in online business!Watch on YouTube: https://youtu.be/Y2WXtZzASWU

In this week's Rocky Mountain Marketing Quickcast, host Katie Brinkley dives into the secrets of mastering Instagram competitor analysis to help boost your strategy and outperform your competitors.Here's what you'll learn in this episode:- The importance of conducting an Instagram competitor analysis and how it can be applied to other social media platforms like LinkedIn, Facebook, and TikTok.- Why doing a competitive analysis is essential for improving your social media strategy and maintaining an edge in a crowded marketplace.- How to establish your own KPI's through competitive benchmarking.- Key Instagram metrics crucial for competitor analysis, including followers, engagement, audience growth, publishing behavior, and top posts.- How to find and analyze direct, indirect, and emerging competitors.- Tools that can help you track competitors' performance, such as Metricool and Sprout Social.- How to identify gaps in your content strategy by analyzing competitors' strengths and weaknesses.Join Katie as I share actionable tips to help you refine your Instagram strategy and stand out in a crowded market.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#InstagramStrategy #SocialMediaAnalysis #CompetitorAnalysis #DigitalMarketing #KatieBrinkley #RockyMountainMarketing #SocialMediaStrategy #BusinessGrowth #MarketingTips #Entrepreneurship #NextStepSocialCommunications Hosted on Acast. See acast.com/privacy for more information.

Are you an entrepreneur torn between building your business brand and developing a personal brand? In this episode of Rocky Mountain Marketing, host Katie Brinkley dives deep into the importance of personal branding with Carlos Gill, a seasoned digital marketer and entrepreneur. Here's what you can expect to gain from this insightful episode:- The Power of Personal Branding: Learn why having a personal brand is crucial, even if you are focused on building your business brand.- Overcoming Imposter Syndrome: Discover how Carlos navigated the emotional challenges of personal branding, especially when transitioning back to the corporate world.- Real-World Applications: Hear how Carlos applied his marketing expertise to his own businesses, from an e-commerce mask company to a sneaker store, and the role personal branding played in their success.- Practical Tips for Entrepreneurs and Employees: Get actionable advice on how to build and integrate your personal brand, whether you're an entrepreneur or a corporate employee.- Engaging with Your Audience: Understand the importance of humanizing your brand and leveraging customer interactions to create compelling content.Join us for this engaging conversation and learn how to harness the power of personal branding to elevate your business and career. Don't miss out on Carlos's invaluable insights and practical tips that can help you navigate the complexities of personal and business branding.Visit Carlos Gil's social media pages:LinkedIn: https://www.linkedin.com/in/carlosgilonline/Instagram: https://www.instagram.com/carlosgil83/?hl=enBook: The End of Marketing https://www.amazon.com/End-Marketing-Humanizing-Brand-Social/dp/0749497572Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#personalbranding #businessbranding #digitalmarketing #entrepreneurship #CarlosGill #KatieBrinkley #RockyMountainMarketing #SocialMediaStrategy #BusinessGrowth #MarketingTips #Denverbusiness Hosted on Acast. See acast.com/privacy for more information.

Imagine the power of crafting social media captions so compelling, so utterly irresistible, that your audience can't help but click through to your website, landing pages, or exclusive offers. In this week's Quickcast, let's go over the captivating journey of the nuances of platform-specific link placement strategies, empowering you to harness the full potential of your social media presence.Here's what you can expect to gain from this content-packed episode:Discover the art of crafting engaging Facebook posts that naturally encourage interaction and drive clicks to your links, without falling victim to the platform's penalties.Master the "link in bio" strategy on Instagram, leveraging the power of three strategic links to captivate your audience and provide a clear path to your most valuable offerings.Unlock the secrets of effective Twitter threads, ensuring your links are front and center for maximum visibility, driving retweets and engagement through the roof.Explore ninja tactics for optimizing LinkedIn posts, harnessing the platform's algorithm to boost engagement and click-through rates, positioning you as a thought leader in your industry.Learn creative ways to incorporate links on TikTok, driving traffic while maintaining an engaging and accessible presence, tapping into the platform's viral potential.I also shared invaluable tips on using URL shorteners to keep your links clean and trackable, creating visually appealing content with embedded links, and structuring captivating captions that entice your audience to take action, leaving them hungry for more."Imagine the impact on your business when every social media post becomes a powerful tool for driving traffic, nurturing leads, and fostering meaningful connections with your audience."So, what are you waiting for? Tune in to this episode and unlock the secrets to crafting social media captions that truly captivate, engage, and inspire action. Your audience is waiting, and your business deserves to thrive in the digital landscape.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#facebook #facebookstrategy #instagram #instagramstrategy #linkedin #linkedinstrategy #businesspodcast #ceo #smallbusinessowners #businessstrategy #companypage #connections #followers #entrepreneurship #success #pedrojerez #katiebrinkley #ContentCreation #DigitalMarketing #Podcasting #BusinessGrowth #Entrepreneurship #Efficiency #NextGenTech #ContentMarketing Hosted on Acast. See acast.com/privacy for more information.

Ready to grow and monetize your podcast even faster? Join us in the Grow The Show Academy, where you access step-by-step trainings, tools, and templates to help supercharge your podcast growth. Join 350+ other growing podcasters today! Have you ramped up your social media efforts only to see minimal engagement? This is a common mistake podcasters make when trying to grow their show. In this episode, host Kevin Chemidlin talks to social media strategist Katie Brinkley about her simple and effective approach to using social media for podcast and business growth. She outlines a four-post strategy that will turn your social media into a powerful marketing tool and drive real results. That means spending less time posting, avoiding social media burnout, and focusing on meaningful engagement! Tune in for tips on creating impactful content, reaching your target audience, and more! Topics Discussed How podcasters are using social media wrong Why posting less can actually grow your audience Creating content for and engaging with your target audience Social media audit: how to optimize your bio Katie's four-post social media strategy Tailoring content for different social media platforms MORE FROM KATIE BRINKLEY: Learn more about Katie Brinkley and her book, The Social Shift, on her website! Want more tips? Download Katie's FREE Instagram Guide! ---- MORE FROM KEVIN: Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn APPLY To the Grow The Show Accelerator Subscribe to Grow The Show on Youtube LINKS TO OUR PARTNERS: Learn More about working with Podcast Boutique Grab Kevin's Recommended Mic on Amazon Build a Podcast Website in 7 Minutes on Podpage

Imagine being a fly on the wall as an unconventional entrepreneur bares his soul, sharing the pivotal moments that shattered his conventional notions of success. In this thought-provoking episode, Katie Brinkley, the dynamic host of Rocky Mountain Marketing, sits down with Pedro Jerez, a visionary who champions a radically different approach to building impactful brands.In this candid conversation, Pedro pulls back the curtain, sharing:The pivotal moment that shattered his conventional notions of success, propelling him into a downward spiral of identity crisis.The life-altering encounter that unveiled the path to authentic happiness, sparking an "inside-out" approach to personal growth and business innovation.Compelling data on the rising influence of women, millennials, and technology in shaping consumer preferences, demanding businesses operate with integrity.The art of "legendary leadership" – a level of leadership so profound that it transcends your physical presence and inspires others to embody your values.The transformative power of generosity – a mindset that unlocks abundance and fulfillment beyond your wildest dreams.Visit Pedro Jerez's social media pages:Website: https://www.businesswithintegrity.com/storyYoutube: https://www.youtube.com/@BusinessWithIntegrity-oi1zw/communityLinkedIn: https://www.linkedin.com/in/businesswithintegrity/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#businessstrategy #visionary #entrepreneurship #success #pedrojerez #katiebrinkley #ContentCreation #DigitalMarketing #Podcasting #SocialMediaStrategy #BusinessGrowth #Entrepreneurship #Efficiency #NextGenTech #ContentMarketing Hosted on Acast. See acast.com/privacy for more information.

In this episode of Rocky Mountain Marketing, Katie Brinkley is joined by Deirdre Tshein, co-founder of Capsho, to discuss the cutting-edge advancements in AI-powered content creation. Dive into a conversation about the revolutionary capabilities of Capsho Next Gen, a tool designed to transform long-form content into engaging marketing assets effortlessly. Discover how this AI technology can learn your unique tone of voice and streamline your content creation process, making it more efficient without sacrificing quality.Key Takeaways:AI-Powered Content Creation: Learn how Capsho Next Gen uses self-learning AI to generate content that mirrors your unique voice and style, eliminating the need for extensive manual edits.Efficiency Without Compromise: Understand the importance of balancing efficiency with quality in content creation, and how Capsho Next Gen achieves this balance.Revolutionary Features: Discover the new features of Capsho Next Gen, including the ability to create personas, generate various content types, and even build landing pages and lead magnets.Content Habit Challenge: Join the upcoming 21-day content habit challenge co-hosted by Capsho and Ecamm Live to enhance your content creation skills and consistency.Plus, we discussed the decision to rebuild Capsho from the ground up, the future of AI in content creation, and the exciting opportunities for entrepreneurs to leverage these advancements.Don't miss out on this opportunity to revolutionize your content creation process. Join the 21-day Content Habit Challenge at contenthabitchallenge.com or check out Capsho at capsho.com.Visit Deirdre Tshein's social media pages:Website: https://deirdretshien.com/Instagram: https://www.instagram.com/deirdretshien/LinkedIn: https://www.linkedin.com/in/deirdretshien/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#AI #ContentCreation #DigitalMarketing #Podcasting #SocialMediaStrategy #BusinessGrowth #Entrepreneurship #Efficiency #NextGenTech #ContentMarketing Hosted on Acast. See acast.com/privacy for more information.

Join us for an insightful conversation on Social Strategies with Tech featuring Katie Brinkley and Deirdre Tshien, discuss the intersection of AI and social media strategy. Learn how these experts leverage AI to streamline content creation while maintaining authenticity and effectiveness.Katie Brinkley, a social media strategist with two decades of experience, introduces her innovative four-post strategy, designed to maximize engagement with minimal posting. She shares how her approach helps brands connect with their audience by creating content that converts, emphasizing quality over quantity. Katie also discusses how AI can aid in generating ideas and refining content while maintaining a human touch.Deirdre Tshien, co-founder and CEO of CapSho, reveals the latest advancements in AI-powered content marketing. She explains how CapSho's Next Gen platform uses AI to create personalized content strategies, including Katie's four-post approach. Deirdre highlights the importance of intentional content creation and how AI can help entrepreneurs achieve their goals by enhancing efficiency without compromising authenticity.Throughout the episode, Katie and Deirdre provide actionable tips for integrating AI into your social media strategy, ensuring your content stands out in a crowded digital landscape. Discover how to effectively use AI to elevate your social media presence and drive tangible results.Key Points:Introduction of Katie Brinkley's four-post strategy for effective social media engagementHow AI can streamline content creation while maintaining a human touchCapSho Next Gen: AI-powered platform for personalized content strategiesImportance of intentional content creation to avoid contributing to content overloadTips for integrating AI into your social media strategy to achieve your business goalsResources:Katie Brinkley - www.katiebrinkley.comCapSho - www.capsho.comKatie Brinkley's Book - www.katiebrinkley.com/book----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans

Do you ever feel overwhelmed by the crazy demands of social media? Today we spoke with our friend Katie Brinkley, fellow Podcaster, agency owner, and author of the book The Social Shift. She shared her unique approach to social media strategy that promises to simplify your life and drastically improve your business's reach. When I first heard her strategy it seemed like the complete opposite of what we've always talked about, but the more I listened, the more complementary they became! Imagine boosting your engagement by up to 1100%! This is her simple framework can help you achieve! Katie's 4-post method isn't focused on increasing quantity but on enhancing the quality of your posts. We began by fixing the awareness problem. We pinpointed the real challenges your audience faces. Then, we crafted messages that deeply resonate with them. We also chatted about how to create and maintain an actual loyal and engaged community! We wrapped the show by walking through the last step and digging deep into how to actually execute this in just 30 min per day. It is a no brainer! Katie's strategy is designed to slice through the clutter, align each post with a specific purpose, and drive tangible results—all while preventing burnout. We had a blast and learned a ton! Are you ready to shake things up? Timestamped Overview: 04:45 Challenges facing business owners and sports parents. 08:35 Content should resonate and be accessible to all. 10:28 Consistency and elaboration are essential for growth. 16:07 Creators feeling overworked, prioritizing message over production. 19:12 Creating problem awareness led to successful strategy. 23:57 Struggling with professional creativity and marketing strategies. 25:14 Focused user engagement on various platforms is crucial. 30:33 Engage with ideal clients using high-tech tools. 33:34 Transitioning from content to engagement strategy examples. 35:57 Encourage audience engagement for valuable listener interaction. 38:23 Desensitization to viral content; Power in conversation. Connect with Katie: Website Facebook Instagram LinkedIn Twitter Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don't forget to leave us a review by clicking here, and share it with a friend.

Katie Brinkley joins Michelle J Raymond to explore the vital role of social media in leadership and brand growth. Discover why CEOs and business leaders must maintain an active social media presence, the best practices for choosing platforms that align with their goals, and how innovative content can enhance engagement. They also delve into Katie's insights from her book "The Social Shift," discussing why leaders should consider leveraging YouTube and podcasts to broaden their impact and connect more deeply with their audience. Get actionable tactics to leverage social media to propel your leadership and B2B growth. The key moments in this episode are:00:00 Kicking Off with 90s Hip Hop Vibes 01:23 The Power of LinkedIn for Business Leaders 02:22 Addressing Skepticism Towards Social Media Presence 04:27 The Importance of Social Media Presence in Leadership 08:06 Choosing the Right Platform and Strategy for Social Media Success 15:17 The Role of Content and Authenticity in Social Media 25:59 Embracing Long-Form Content: Podcasts and YouTube 30:35 Final Thoughts and Actionable Tips Connect with Katie Brinkley on LinkedIn -  https://www.linkedin.com/in/katiebrinkley/ Grab your copy of The Social Shift at - www.katiebrinkley.com/book ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #branding #thoughtleadership

Summary   In this conversation, Mitch Beinhaker interviews Katie Brinkley about her journey in social media and entrepreneurship. They discuss the early days of social media, Katie's experience working in radio and television, and how she transitioned into starting her own social media agency. Katie shares her insights on the importance of strategy in social media marketing and the misconceptions that many business owners have. She also talks about the benefits of virtual work and the power of networking both online and in-person. The conversation discusses the importance of networking and building connections online, as well as the shift in mindset needed for effective social media presence. It emphasizes the need for engagement and building a community rather than just posting content. The conversation also touches on the different platforms and strategies for each, highlighting the importance of enjoying the platform you choose to focus on. The guest, Katie Brinkley, shares her insights and encourages business owners to focus on connecting with their ideal clients and customers.   Keywords:  social media, entrepreneurship, radio, television, social media agency, strategy, virtual work, networking, networking, connections, social media, engagement, community, platforms, strategy, ideal clients   Takeaways Social media has evolved significantly since its early days, and it is now an essential tool for businesses. Having a strategy is crucial for effective social media marketing, and it is not just about posting content but also understanding the platforms and target audience. Virtual work offers flexibility and productivity, but it is important to find a balance and maintain social connections. Networking, both online and in-person, is essential for building relationships and growing a business. The role of social media in business continues to evolve, and staying updated with the latest trends and changes is crucial. Networking and building connections online is crucial for business success. Engagement and building a community are more important than just posting content on social media. Choose the platforms you enjoy and focus on engaging with your ideal clients and customers. Shift your mindset and approach to social media to prioritize connection and value creation. Titles The Benefits and Challenges of Virtual Work The Power of Networking in Building a Business The Power of Networking and Building Connections Online Shifting Your Mindset for Effective Social Media Presence Sound Bites "If you want to actually use social media to grow your business and grow your brand, there is a strategy behind it." "I think one of the best things to come out of COVID was the understanding that people will, but quality of life is extremely important." "I think the world has definitely changed. My son is in tech. He is all virtual. He's got no office." "You don't need to be online so much." "You don't need to be on all the platforms." "The key for success in social media is engagement." In addition to listening to the episode, you can watch a video of their discussion on our YouTube Channel.  And be sure to subscribe to support the podcast! For general information about the podcast, send an email to info@beinhakerlaw.com or visit https://mitchbeinhaker.com/podcast. To follow Mitch and the podcast, go to linktr.ee/beinhakerlaw. You can subscribe and listen to episodes on Apple Podcasts, Google Podcasts, Amazon Music, Spotify and most other directories. Please review us whenever possible and thanks for your continued support! Sponsorships and paid guest appearances are available. Connect with us by email or on social media. Be sure to purchase Mitch's book, 10 Ways to Get Sued by Anyone & Everyone: A Small Business Owner's Guide to Staying Out of Court, in either paperback (https://a.co/d/7FmMTuN). The Accidental Entrepreneur is brought to you with the help of our sponsor, AWeber - the world's leading small business email marketing and automation service provider. Since 1998, AWeber has helped more than 1 million small businesses, entrepreneurs through its suite of web-based email marketing, automation tools and education. AWeber – the best option when it comes to marketing your business. Visit http://bit.ly/3HK3DVB for more information and to sign up for a trial account. We are also brought to you by TAB. Since 1989, The Alternative Board (or TAB) has been one of the leading peer advisory and business coaching organizations for independent business owners and CEOs across the world. By facilitating peer advisory boards, private 1-on-1 coaching and strategic planning services, TAB helps business owners improve their businesses in ways that change their lives. https://www.thealternativeboard.com/jersey-shore-north Also brought to you by Beinhaker Law, a boutique business & estates legal practice in Clark, NJ. To learn about shared outside general counsel services and how to better protect your business, visit https://beinhakerlaw.com/fractional-gen-counsel/ Opening music written and performed by Howie Moscovitch and Made to Order Music. For more information about Howie and his music services, visit https://howiemoscovitch.com/made-to-order-music/ Connect with our affiliate sponsor (https://gsmcasestudy.com/gsm-program?am_id=mitchell305) GSM Growth Agency - your reliable partner in overcoming these business challenges! Feel the impact of collaborating with a team dedicated not only to short-term goals but also to building long-term partnerships and achieving sustained success. Embark on an exciting journey to redefine the possibilities of e-commerce, and let's create a legacy of unparalleled excellence! Take decisive action now! Follow their link to receive a complimentary audit of your Shopify store conducted by a GSM expert. Propel your e-commerce game to new heights with GSM Growth Agency! Also, support the show and get your own podcast merch! (https://mitchbeinhaker.com/podcast) Be sure to scroll down the page. The Accidental Entrepreneur is a trademark of Mitchell C. Beinhaker. Copyright 2018-2024. All rights reserved.

Do you want to try podcasting?Get ready to embark on a journey to podcasting mastery with me, your host Katie Brinkley. In this week's episode of Rocky Mountain Marketing QuickCast, I'm thrilled to share with you the insider tips and strategies that have fueled my own podcasting journey and helped countless others succeed in the world of podcasting.Join me as we dive into "Podcast Mastery: Expert's Tips for Growth and Impact." Together, we'll explore the key ingredients for crafting compelling content, optimizing technical quality, and mastering the art of podcast marketing. Whether you're a seasoned podcaster looking to reignite your passion or a newcomer eager to make waves, this episode is packed with actionable advice to help you take your podcast to the next level.In this episode, you'll learn:Consistency breeds success: Stick to a regular podcasting schedule to maintain audience engagement and momentum.Create compelling content: Ensure your podcast topics align with your brand and resonate with your audience to maximize listener interest.Invest in quality equipment: Prioritize good audio quality by using professional recording equipment and creating a quiet recording environment.Utilize strategic marketing: Implement creative promotional tactics to attract and retain listeners without overwhelming them with constant episode announcements.Ensure legal compliance: Obtain necessary permissions and licenses for all content to avoid potential legal issues.Seek professional feedback: Take advantage of podcast audits to identify areas for improvement and optimize your podcasting strategy for maximum impact.But wait, there's more! I'm excited to offer you a complimentary podcast audit, tailored to your unique needs and goals. With personalized insights and recommendations, this audit will be your roadmap to unlocking the full potential of your show and reaching new heights of engagement and influence.So grab your headphones, tune in, and let's embark on this podcasting adventure together. "Podcast Mastery: Expert's Tips for Growth and Impact" is your ticket to podcasting greatness. Let's dive in and make magic happen!Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#podcastforbusiness #leadgeneration #contentcreator #podcast #podcasting #smallbusinessowners #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

Welcome to the School of Podcasting! In today's exhilarating episode, we dove deep into the art of leveraging social media to supercharge your podcast. Join me, Dave Jackson, and social media strategist Katie Brinkley as we unpack the power of the 4 pillars strategy—awareness, education, elaboration, and storytelling—to captivate your audience. Discover the secret sauce to building a dedicated community, why consistent posting trumps timing, and the essential tools for tracking and enhancing your social connect.  JOIN THE SCHOOL OF PODCASTING COMMUNITY Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty, and hello to a successful podcasting career with the School of Podcasting. Join worry-free with our 30-day money-back guarantee. Save using this link www.schoolofpodcasting.com/listener  Connect with Katie Brinkley Katies Resources Katie on Instragram Katie on Facebook Katie's Book The Social Shift Rocky Mountain Marketing How Did You Like This Episode? I'm always looking for feedback and I would love your input on this episode (it takes 1 minute) Because of My Podcast : Neil Scott Wins an Award Check out Neil's show Recovery Coast to Coast Podcast Giveaway Each month I'll be giving great podcast gear away along with other services. Check it out at schoolofpodcasting.com/giveaway Join the Newsletter For More Podcast Tips Want more podcast insights, tips, tricks, and strategies? Sign up for my newsletter at schoolofpodcasting.com/daily Mentioned In This Episode Join the School of Podcasting Community Profit From Your Podcast Book Katie's Book The Social Shift Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month

In this episode, Eric interviews Katie Brinkley, a seasoned social media marketer, podcaster, and author. Katie shares her extensive experience in social media, starting from MySpace days to running a successful social media agency. She discusses her innovative four post-strategy that emphasizes quality over quantity, and how it significantly improves engagement and business leads by posting just four times a week. Katie also talks about her book 'The Social Shift,' focusing on building community over consumption on social platforms. The episode covers the evolution of social media, the impact of personal branding for business owners, and looks ahead to the future of decentralized social networks. Brinkley offers insights into podcasting as a powerful tool for personal and business branding. Throughout the discussion, the conversation touches on the challenges and opportunities within current social media landscapes, including the rise of subscription models over advertising and the importance of authenticity and community building.Katie's Podcast - Rock Mountain Marketing Katie's Book - The Social Shift 00:00 Welcome and Introduction of Katie Brinkley00:23 Katie's Journey in Social Media Marketing01:27 The Power of Podcasting and Authorship02:15 Revolutionizing Marketing with the Four Post Strategy06:20 The Impact of the Four Post Strategy09:13 Choosing the Right Social Media Platforms10:51 The Importance of Personal Branding in Business13:11 Navigating the Complex Landscape of Social Media18:39 Strategies for a More Sane Social Media Experience20:41 The Role of Podcasting in Business and Personal Branding23:19 Closing Thoughts and Resources

Welcome to Podtastic Audio! In this episode, I sit down with social media expert Katie Brinkley to explore the ins and outs of leveraging social media marketing to boost your podcast's visibility. From crafting engaging content to mastering the art of strategic posting, we delve into actionable strategies for maximizing your podcast's reach on platforms like Instagram, X (Twitter), and Facebook. Join us as we uncover the secrets to effective social media promotion, driving traffic, and ultimately, growing your podcast audience. Whether you're a seasoned podcaster or just starting out, this episode is packed with invaluable insights to help you elevate your podcasting game. Tune in now and unlock the power of social media for podcast success! Katie Brinkley is revolutionizing social media marketing with her less is more approach. With over 19 years expertise, Katie has developed a unique 4 post strategy that helps clients achieve more growth while posting less. This game-changing method leverages Katie's platform-agnostic storytelling tactics tailored to each brand's goals. From implementing social media growth for AT&T and DirecTV to providing done-for-you services for solopreneurs, Katie understands social media's evolution. Blending journalism and social media savvy, Katie helps clients attract their ideal audience and drive measurable results efficiently Katie Brinkley Website Katie Brinkley LinkedIn Katie Brinkley Instagram Thanks so much for listening, I really appreciate it so much. If you need any help with your podcast, feel free to reach out. My email is podtasticaudio@gmail.com  The Kris and Kristine Show Podtastic Audio Twitter Instagram LInkedIn      

Are we truly making connections, or are we just chasing likes? These days thumbs-ups and heart emojis try to pass for meaningful interactions, but it's high time we take a step back and look at the real impact our digital habits are having – not just on our businesses, but on our well-being and the fabric of society itself. Mere existence on social media shouldn't be mistaken for a vibrant presence,. When was the last time you found yourself in a crowded room, yet everyone seemed miles apart, their gazes locked onto their glowing screens? Our guest, Katie Brinkley, a savvy social media strategist is no stranger to this modern malaise. She's noticed a trend that many of us can't help but relate to – that people are increasingly absorbed in their phones, missing out on the beauty of real-life interactions. Imagine a modern-day Charlie Chaplin, struggling with machines churning out content; it's intriguing yet ultimately hollow without a touch of human flair. It's like a diner serving dishes around the clock to patrons who've long lost their appetite; businesses relentlessly churn out content, often without savoring the rich relationships they could be cultivating. Katie brings a refreshing perspective to the table, encouraging listeners to be intentional and to truly know their audience when diving into the social media smorgasbord. The golden age of radio imparted stories and built a sense of community with voices that reached into homes, shaping a shared culture. Social platforms promised a similar renaissance, a chance to connect beyond physical limits. Katie suggests her "four post strategy" for engaging different audiences. It's an elegant dance between creating awareness, elaborating ideas, and providing tailored content. Each step is designed to resonate with the right audience segment, rather than a one-size-fits-all approach. Consider AI, Web 3, and future-proofing your business – it's like the dawn of television, birthing an era of entertainment while rendering the dominant radio star a nostalgic presence. Severing ties with the algorithm masters, Katie emphasizes the promising landscape of decentralized platforms like Discord, where creators and entrepreneurs can orchestrate their relationship instead of simply playing along to someone else's tune. A 19-year social media veteran, Katie Brinkley helps brands of all sizes grow their audiences and revenue through strategic digital marketing. She has developed proven growth strategies that attract ideal followers and generate inbound leads with minimal weekly effort. Katie has created social media programs for major brands like AT&T and DirecTV. She now focuses on implementing done-for-you social media marketing for small businesses seeking bottom-line results. With a background in journalism, Katie brings a unique ability to leverage client stories and maximize reach, engagement and ROI through strategic social media. She enables brands to build powerful digital presences that drive measurable business growth Links Mentioned: The Social Shift Book - https://katiebrinkley.com/book Four Post Strategy - https://katiebrinkley.com/post-planner-entrepreneur 31 Day Content Planner - https://katiebrinkley.com/content-calendar

Do you ever feel like you're just shouting into the void online? Are your posts flopping despite spending hours crafting clever captions and curating content? There's a better way. Katie Brinkley's 4-post framework replaces volume with intention and helps you gain traction with less effort.

In this episode of Rocky Mountain Marketing, host Katie Brinkley talks with Vinnie Potestivo, an Emmy award-winning media advisor and LinkedIn Top Voice, about the transformative power of digital marketing in building personal and business brands. They explore the significance of LinkedIn as a platform for professional growth and the unique strategies Vinnie employs to enhance online visibility and influence. Vinnie shares insights on leveraging search engine marketing, the importance of podcasting, and the innovative use of IMDb for solopreneurs. The conversation delves into the importance of being verified on LinkedIn, the impact of data points in enhancing discoverability, and the creative approaches to networking and branding in the digital space. This episode provides valuable tips for business owners and entrepreneurs looking to leverage digital marketing to craft their legacy and elevate their influence in their industry.00:00 Introduction to Rocky Mountain Marketing00:50 Meet Today's Guest: LinkedIn Top Voice01:55 The Power of LinkedIn and Digital Marketing05:45 The Impact of Podcasting and Personal Branding06:30 Leveraging IMDb for Business Growth09:42 The Concept of Search Engine Marketing18:11 The Importance of Verification on LinkedIn24:40 The Power of Phone Calls and Networking29:42 Connecting with Vinnie and Wrapping Up30:58 Closing Remarks and Call to Action"Visit Vinnie Potestivo's social media pages:Linkedin: https://www.linkedin.com/in/vinniepotestivo/I Have a Podcast: https://vpetalent.com/i-have-a-podcast/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Katie Brinkley talks with Jason Barnard about how to post less on social media for more business. This episode was recorded live on video December 26th 2023

Katie Brinkley talks with Jason Barnard about how to post less on social media for more business. Katie Brinkley is revolutionizing social media marketing with her "less is more" approach. With more than 19 years of experience, Katie has developed a unique 4-post strategy that helps clients achieve more growth while posting less. This groundbreaking method utilizes Katie's platform-agnostic storytelling tactics tailored to each brand's goals. From implementing social media growth for AT&T and DirecTV to providing done-for-you services for solopreneurs, Katie understands the evolution of social media. With a blend of journalism and social media expertise, Katie helps her clients target their ideal audience and efficiently achieve measurable results. The more visible you are on the various social media platforms and regularly post engaging content, the more your business will flourish. But how true is that in this day and age? It's essential to recognize that quality is often more important than quantity. If you focus on creating valuable and relevant content that resonates with your ideal audience, you can achieve significant engagement and growth for your business even with fewer posts. In this episode, Katie Brinkley and Jason Barnard discuss the idea of “less is more” when it comes to posting on social media and how this can actually benefit your business. Katie provides brilliant knowledge on tailoring messages for different social media platforms by focusing on specific audience demographics and behaviors. Katie shares her expertise on why it's important to know your audience and how you can use tools like Metricool to gain targeted audience insights. As always, the show ends with passing the baton… Katie wonderfully passes the virtual baton to next week's super awesome guest, Dennis Yu. What you'll learn from Katie Brinkley 00:00 Katie Brinkley and Jason Barnard 01:50 Katie Brinkley's Brand SERP and Knowledge Panel 02:24 Katie Brinkley's Search Generative Experience Result 02:10 How Does Kalicube Pro Platform Work? 03:48 Which is the Best Social Media Platform for You? 04:30 How Do You Get the Demographic Data of Followers on Social Media? 05:40 What is Metricool?  06:57 How Do You Position Your Messaging Based on Your Social Media Demographic Data? 09:29 How Can Posting on Two Different Social Media Platforms With Two Different Ideas Not Affect Workload? 10:30 Why is it Important to Focus on the Right Social Media Platforms with Your Ideal Clients? 11:40 How Can AI be Used to Identify Customer Personas for Social Media Platforms? 17:18 What is Katie's Four-post Strategy? 17:27 First Post: Identifying the Problem That People are Not Aware 19:00 Second Post: Carousel Post  20:40 Third Post: Community Building Post 22:53 Why is Community Building Important in Social Media? 24:28 Fourth Post: Asking People to Take Action 26:59 How Does an Efficient Social Media Strategy Help With Branded Search? 28:22 Passing the Baton: Katie Brinkley to Dennis Yu This episode was recorded live on video December 26th 2023

Letitia Boardman talks with Jason Barnard about the power of delegating in building trust & confidence. Letitia Boardman is Director, Strategic Account Specialist at Microsoft and a Certified Coach. Letitia has over 25 years' experience in digital advertising and 17 years' experience of team leadership in learning and development, account management and marketing. This demonstrates her extensive skills as a motivational, versatile leader in various functions within a Fortune 500 company. Letitia's passion is people. She draws her energy from cultivating mutually beneficial partnerships with clients and internal stakeholders, developing and coaching others, and building and developing highly effective, multi-functional teams. She thrives on exceeding business goals and has a proven track record of increasing profitability.  A common problem in organizations is the reluctance of team leaders or managers to delegate tasks because they want to maintain control and fear that others will not meet their standards. This reluctance can inhibit team growth and innovation as it prevents employees from taking responsibility for tasks and developing their skills. To overcome this challenge, leaders need to build confidence in their team's abilities and foster a collaborative and empowering work environment. In this delightful episode, Letitia Boardman explains how delegation provides opportunities for growth and the importance of feedback and guidance. Letitia shares insights on identifying individual strengths to delegate better, as well as how to handle problems and build trust when team members are new to the task. Together with Jason Barnard, they dive deep into the tremendous value of trust and confidence. As always, the show ends with passing the baton… Letitia groovily passes the virtual baton to next week's amazing guest, Katie Brinkley. What you'll learn from Letitia Boardman 00:00 Letitia Boardman and Jason Barnard 03:10 Letitia Boardman's Brand SERP 04:24 Microsoft Bing Chat Result for Letitia Boardman 07:06 What are the Common Misconceptions About Control and Efficiency in Delegating? 08:09 How Important are Trust and Patience When Delegating? 10:22 What are the Advantages of Delegation? 12:30 What Happens When You Delegate for the First Time and Everything Goes Wrong? 13:38 How Do You Deal with Problems and Improvements in Delegation? 14:40 What Can You Do if People are Uncomfortable Being Delegated Responsibilities? 16:20 What is Situational Leadership? 16:53 How Can Leaders Build Trust with Team Members Who are New to a Task? 18:10 What is the Key to Effective Prioritization Within a Company? 18:33 How Can We Identify Individual Strengths for Better Delegation? 20:44 Why is Trust Important in a Working Relationship? 21:54 Why Do Team Members Hesitate to Ask for Help Within a Company or Organization? 25:25 What Strategies Can be Used in a Remote Working Environment for Effective Communication and Strong Team Cohesion? 27:58 How Will You Use Delegation to Help with Your Brand SERP?  29:32 Passing the Baton: Letitia Boardman to Katie Brinkley This episode was recorded live on video December 19th 2023

Social media is the destination of choice for podcast hosts to grow their listenership. The problem is that social media, as we use it, does not help with growing a podcast audience or gaining more listeners. But this doesn't have to be the fate of your social media efforts! In this episode, Katie Brinkley explains a simple social media strategy you can implement that will grow your podcast listenership using social media! Get ready to unleash organic growth for your podcast by using social media correctly!MORE ON THIS EPISODE: https://PodPros.com/267TakeawaysSocial media should be used to build a community around your podcast, not just for self-promotion.Understand your audience and tailor your message to each platform.Use the four post strategy to create a variety of content that engages and attracts listeners.Focus on building relationships and having conversations with your audience.Chapters00:00 Introduction00:42 The True Intention of Social Media02:11 Understanding Your Audience03:08 Different Platforms, Different Strategies05:04 The Four Post Strategy08:02 Building a Community09:27 Actionable Posts11:48 ConclusionMORE ON THIS EPISODE: https://PodPros.com/267

In this episode, Ryan talks with social media expert Katie Brinkley about effective strategies for using social media to grow your video business. Katie shares insights on the importance of intentional content creation, the value of community building, and the benefits of diversifying content types to align with various platforms and audience preferences. Key Takeaways Discover how intentional content creation can significantly boost your social media presence. Learn the importance of community building and how it can reduce the need for frequent posting. Understand the value of diversifying content types to cater to different platform algorithms and audience preferences. About Katie Brinkey Katie Brinkley has been leveraging social media to grow audiences and income for over 19 years. Since the time of MySpace, she's helped her clients build a strategy to attract the right followers and generate consistent inbound leads in as little as an hour a week. From building corporate-level growth strategies for AT&T and DirecTV to implementing done-for-you social media for entrepreneurs, tech startups, and consultants, Katie has been at the forefront of the changes in how buyers engage on social media. Utilizing her platform-agnostic strategies, Katie's clients have been able to see bottom-line results at every stage of the sales process. Katie's history of radio journalism mixed with her social aptitude allows her to bring a unique insight and leverage her client stories to the forefront of their social strategy. In This Episode [00:00] Welcome to the show! [03:22] Meet Katie Brinkley [04:15] The Social Shift [09:43] Knowing your audience [17:39] Getting started [25:52] Building the audience that you want [31:29] Take back your time [34:38] The 4 post strategy [43:52] Connect with Katie [45:00] Outro Quotes "Social media wasn't intended for overwhelming content creation. Being more intentional with our time and content leads to building a stronger community around our businesses and brands.” "Consistency is key. Whether you post every day or four times a week, success comes from showing up.” "This is an excellent opportunity to share your story, client testimonials, and showcase some of your best work. Tailor your messaging based on who your audience is.” "It's crucial to create content in the way that the platform and your audience prefer. Not everyone consumes only video content, so diversifying your content type is essential.” Guest Links Follow Katie Brinkley on Instagram | Facebook The Social Shift, by Katie Brinkley Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

Step into the vibrant world of West Virginia Uncommonplace Podcast's TikTok edition! Today, we're thrilled to have the extraordinary Katie Brinkley, the social media maven, joining us from her journey through Colorado, Michigan, and beyond. With her dynamic stage presence and the incredible Rocky Mountain Marketing Podcast, Katie is set to enlighten us. Let's dive into the conversation and uncover the magic behind her social media prowess. **Segment 1: Meet Katie Brinkley** Our host, JR, introduces Katie Brinkley, the charismatic host of the Rocky Mountain Marketing Podcast. Discover the rhythm of her podcast with two episodes every Tuesday and Thursday, setting the stage for an exciting discussion about social media's intricacies. **Segment 2: Simplifying Social Media Marketing** Katie shares her insights on easing the challenges of social media marketing. Unveil her four-step formula that liberates businesses from the constant posting pressure, allowing them to focus on building a thriving community. Learn how to navigate the social media landscape without the overwhelming demands. **Segment 3: Shameless Plug - "The Social Shift"** JR engages in a shameless plug for Katie's book, "The Social Shift." Explore the call-to-action, directing listeners to Katie's website, katiebrinkley.comicbook, where they can secure their copy in paperback or hardcover. JR's library hack encourages listeners to request the book at local libraries, ensuring its place in the community. **Segment 4: Katie's Podcasting Delights** Discover Katie's passion for podcasting as she discusses her favorite aspects. From simplifying digital marketing to exploring the latest trends every Thursday, Katie's enthusiasm for making social media accessible and enjoyable shines through. **Segment 5: Uncommonplace Introduction** In a fun twist, Jay steps back to let Katie perform the formal introduction to her podcast, Rocky Mountain Marketing. Get a taste of Katie's engaging style as she welcomes listeners to another exciting episode. **Conclusion:** As we wrap up this uncommonly insightful episode, JR signs off, emphasizing the importance of community and the wisdom shared by Katie Brinkley. Subscribe, share, and embark on the journey of unlocking the secrets of social media with Katie. Until next time, this is JR from West Virginia Uncommonplace Podcast, saying farewell with Katie Brinkley.

Katie Brinkley has 19+ years of experience teaching entrepreneurs How to Use Social Media by posting LESS and focusing on brand building and audience engagement.This episode you will learn about how to tailor your messaging to the right platforms and audiences, the importance of identifying where your target demographics spend their time online, how to build and maintain relevance by meeting customers where they are, how to evolve with changing trends in content & digital media. You'll also learn how to use AI when making social media contenthttps://katiebrinkley.com/Get Magic Mind to crush your 2024 new year resolutions fully focused!Get a total of a 75% discount with link + code on a 3 month subscription 1 month for free, when subscribing for 3 months at:https://www.magicmind.com/stringcastmediaUse code STRINGCAST20 for 20% anytime

Want to elevate your social media marketing? Looking for a strategy that forges connections and builds genuine community? To explore social posting strategy, I interview Katie Brinkley.Guest: Katie Brinkley | Show Notes: socialmediaexaminer.com/600Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

"Navigating Entrepreneurship and Digital Marketing: A Conversation between Katie Brinkley and Valerie Morris"Marketing leaders, Katie Brinkley and Valerie Morris, discussed key insights and experiences in the realm of entrepreneurship and digital marketing. We also talked about Katie's new book and the process she went through to publish it. Building a Brand:Katie Brinkley emphasized the significance of authenticity, advising entrepreneurs to stay true to their values and communicate a genuine story. Katie has a social media agency in Denver, offering social media and podcast strategy for CEOs aiming to become thought leaders. She started working with bands on MySpace 20 years ago and has a background in radio, which influenced her current business.Katie emphasizes the significance of sharing one's story and thoughts, despite the vulnerability it brings. Holding a microphone, either physically or metaphorically, is crucial for building trust and community, especially in the digital world.The Social ShiftKatie's book, "The Social Shift,” recently came out in December 2023. The book addresses the changing dynamics of social media and emphasizes strategic use to build a community online and balance time effectively. It took 18 months to publish, providing insights into the evolution of social media and the quest for community building. Katie shares the challenges faced during her book launch, including website malware issues that affected the launch day. Despite the hurdles, Katie successfully launched her book on her website and plans to sell it on Amazon later. Katie acknowledges the importance of finding reliable partners in the publishing process, doing thorough research, and understanding the significance of metrics. Learn about how her launch went and lessons learned along the journey!Connect with Katie Brinkley:Interested individuals can connect with Katie, explore her podcast, and obtain her book at katiebrinkley.com.

Continuing the tradition of going live on my first walk around Podfest, this year I give a brief tour of the grounds before heading inside to chat with Hall of Fame podcaster Rob Greenlee about this year's event, including the Hall of Fame induction ceremonies coming to Podfest with Dr. Drew as MC, and encounter new author and Podfest speaker Katie Brinkley.Livestreamed and recorded with StreamYard: https://livestreamuniverse.com/streamyard.

**Title: West Virginia Uncommon Place - Pod Fest 2024 Special** **Introduction:** JR and Stacey are back with an exciting update! The West Virginia Uncommon Place team is heading to the Pod Fest Multi-Media Expo in Florida. Get ready for a podcasting adventure! **Highlights:** 1. **Pod Fest Overview:**    - Quick overview of Pod Fest Multi-Media Expo.    - The brainchild of Chris Kritimsos ,an event catering to podcasters in the middle, from hobbyists to those making a little change. 2. **Podcasters' Meetup:**    - Sharing the anticipation and excitement.    - The challenges of meeting people who recognize JR and Stacey from their podcasts. 3. **Last Year's Experience:**    - Recap of last year's overwhelming but impactful experience.    - The Uber app connections and meeting amazing podcasters like Alex Sanfilippo. 4. **Networking Insights:**    - JR's perspective on networking challenges.    - Learning from successful podcasters like Alex Sanfilippo, Julio Martinez, and Katie Brinkley. 5. **Upcoming Live Events:**    - Announcement of the Speed Podcast Interview session.    - Collaboration with Julio Martinez for various live events. 6. **Interactive Participation:**    - Call to action for podcasters to send stickers, QR codes, or merch for promotion at Pod Fest.    - Practical suggestions for last-minute mailing. **Closing:** JR and Stacey express their enthusiasm for the upcoming adventure at Pod Fest 2024. Stay tuned for live updates, behind-the-scenes glimpses, and exclusive interviews. Signing off until the podcasting fun begins!

Join us to explore the ever-evolving realm of social media and the exciting frontier of Web3 with social media strategist and visionary Katie Brinkley. Discover how Katie has navigated the digital currents for over 18 years, helping clients from AT&T and DirecTV to solopreneurs harness the power of social media to grow audiences and generate leads with minimal weekly effort.In this episode, Katie delves into the transformative journey of social media, from the days of MySpace to the dawn of Web 3.0 and the Metaverse. She discusses the strategies that have allowed her clients to thrive in every stage of the sales process and shares her unique insights from a blend of radio journalism and social media expertise.Katie also unveils her latest work, "The Social Shift, The Road Back To Community," a book that offers a deep dive into the strategies and mindset needed to navigate the digital landscape effectively. Learn how intentional social media use can build powerful, supportive communities. Staying abreast of technological advancements like AI and the Metaverse is vital for any modern marketer or business owner.Get ready to be inspired by Katie's journey and her invaluable advice for anyone looking to make a meaningful impact online. Sit back, relax, and prepare for an episode filled with insights and strategies to help you chart your course through the social shift.Key Points:Long-term strategies for growing audiences and income through social mediaThe evolution of social media and its impact on business engagementUtilizing platform-agnostic strategies for bottom-line resultsThe intersection of AI, the Metaverse, and social media strategyInsights from "The Social Shift, The Road Back To Community"Resources:Katie Brinkley's Book: The Social Shift, The Road Back To CommunityLearn more about Katie and her work at Katie Brinkley's Website----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts.SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and

In this episode, we chat to Katie Brinkley, an award-winning social media strategist revolutionising marketing through her signature approach of doing more with less. Learn about the counterintuitive strategy of posting less on social media for better business results, the importance of quality over quantity, breaking free from social media addiction, and using storytelling to connect with audiences.   Guest Links: Katie Brinkley Website Katie Brinkley Instagram Katie Brinkley Facebook Page Katie Brinkley LinkedIn Katie's Content Calendar The Angela Henderson Online Business Show Podcast Links: Action Takers Mastermind Australian Business Collaborative Facebook Group Angela Henderson Website Angela Henderson Active Business Facebook Group Angela Henderson Facebook Business Page Angela Henderson Consulting InstagramSee omnystudio.com/listener for privacy information.

Join Tacey and her Special Guest, Katie Brinkley, Owner & Social Media Strategist at Next Step Social Communications.   Today's topic is “Bringing the Social, Back to Social Media”   Katie discusses how social media can be an incredible tool to help find new leads, build community, grow sales, and bring the social back to their social media.   Timestamp: 01:38: Katie's Story Timestamp: 05:43: Common Mistakes Timestamp: 11:43: Show up Differently on Each Platform Timestamp: 16:29: Posting & Ghosting   Katie's Contact Information: Website: https://katiebrinkley.com LinkedIn: https://www.linkedin.com/in/katiebrinkley/ Instagram: https://www.instagram.com/iamkatiebrinkley/   Tacey's Contact Information: https://linktr.ee/taceyatkinson Thank you for tuning in, and I look forward to having more valuable conversations together in the future. Remember: Customer-Centric Cultures Create Magical Customer Experiences. Now Go Spread the Magic!

Believe it or not, sometimes posting on social media less actually is more.  In this episode, Katie Brinkley, a kickass Social Media Strategist dives deep into how you can get massive returns from your efforts on social media without it feeling like a full time job.Katie shares her top tips on how to maximize your ROI in the least amount of time and answers your most burning social media questions like, "Do I really have to be on social media if I have a business?" and "How do I beat the algorithm so people actually see my stuff?" If you're a woman in business looking to boost those sales without becoming a salesy weirdo, you can't afford to miss this episode. --To Learn More About the Powerful Women Rising Community:  https://powerfulwomenrising.com/joinpwrcConnect with Powerful Women Rising on Instagram:  https://www.instagram.com/powerfulwomenrising/--Episode Highlights:(06:17) The power of social media when you know how to use it(11:43) Is it necessary to use social media for the growth of your business(15:29) There are different ways to show up online - as an influencer, content creator, and business owner(24:39) How often should you post on social media to be more effective(30:00) Strategies you can employ to influence the algorithm and maximize the reach of your content to as many people as possible--To connect with Katie Brinkley:Website: http://katiebrinkley.com/waitlist/LinkedIn: https://www.linkedin.com/in/katiebrinkley/Instagram: https://www.instagram.com/iamkatiebrinkley/