Podcasts about brand serps

Main talking points include:In this episode, Pete and Jeff were super honoured to pick the brains of Branded SERP guru, Jason Barnard.In a conversation that covered a myriad of topics, the main talking points include:Importance of Managing Brand SERPsThe Role of Google's Knowledge GraphModern SEO and Entity ManagementThe Concept of EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)The KaliCube Process (Understandability, Credibility, Deliverability)Knowledge Panels as a KPIInfluence of AI on Branding and SEOMaintaining Consistency Across Digital FootprintsSchema Markup and Implicit SemanticsThe Value of Building AuthorityActionable Steps for Individuals and AgenciesConnect with JasonJason's Book: "The Fundamentals of Brand SERPs for Business" is available on AmazonJason's Website: https://jasonbarnard.com/Jason's Guides: As mentioned on the show, Jason has some extensive guides for managing your own Branded SERPs. – grab your copy here!

Jason Barnard (The Brand SERP Guy) is an entrepreneur and CEO of Kalicube. Jason specialises in Online Brand Management and his superhero skill is his ability to influence and reshape Google's focus on an individual or a company. This isn't just optimization; it's a strategic manipulation of digital perceptions. He's been working on Google since the year it was incorporated, and he has been successfully manipulating Google from day one. Literally. How many people do you personally know who can say that! Jason has founded multiple companies, including Kalicube in France in 2015, WTPL Music in France in 1991, and UpToTen in Mauritius in 2000. Jason was also CEO of UpToTen from 2000 to 2011 and was CEO of WTPL Music from 1991 to 1999. Jason's first book, “The Fundamentals of Brand SERPs for Business”, was published in January 2022. Jason regularly contributes articles to leading digital marketing publications such as Search Engine Journal and Search Engine Land. Jason writes for businesses in the digital marketing industry, including Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics, and Trustpilot. Key Moments [06:20] Profitable company sold, now focusing on Kalicube. [08:50] CEO running business, delegate to leadership team. [10:41] Initiate personal brand, shift focus to corporation. [14:00] Future-proof platforms function the same universally. [18:29] Find Jason Barnard online for different interactions. Find Jason Online Personal name link to: https://jasonbarnard.com The Brand SERP Guy link to: https://thebrandserpguy.com Professional link to: https://kalicube.com/about/jason-barnard/ -------BOOK https://www.brandserpsforbusiness.com/ ------- SOCIAL PERSONAL https://twitter.com/jasonmbarnard https://www.linkedin.com/in/jasonmbarnard/ https://www.facebook.com/jasonmartinbarnard/ https://www.youtube.com/@jasonmbarnard --------PODCAST https://brandedsearchandbeyond.com/ If you're enjoying Entrepreneur's Enigma, please give us a review on the podcast directory of your choice. We're on all of them and these reviews really help others find the show. GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser Also, if you're getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee Follow Seth Online: Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://s3th.me/@pch Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

I had a great conversation with Jason Barnard ( @jasonmbarnard  ) about online branding. Importance of Brand SERPs: One of the standout points Jason emphasizes is the critical role of Brand Search Engine Results Pages (SERPs). He explains how they reflect a brand's online reputation and visibility, and why businesses should prioritize optimizing their Brand SERPs for better recognition and credibility. Knowledge Panels: Jason delves into the significance of Knowledge Panels, those information boxes that appear on the right side of Google's search results. He discusses how they can enhance a brand's authority and trustworthiness, offering tips on how to get your brand featured in these panels. AI and Future Trends: The conversation also touches on the impact of artificial intelligence in digital marketing. Jason shares his thoughts on future trends, suggesting that AI will continue to shape the industry in exciting and unexpected ways, influencing how brands interact with their audiences. Personal Branding: Lastly, Jason talks about the power of personal branding in the digital age. He offers practical advice on building and maintaining a strong personal brand, emphasizing its importance for professionals looking to stand out in a crowded marketplace.   If you've enjoyed this conversation sign up for a weekly newsletter get links to episodes you might have missed and other resources for your business   https://morethanafewwords.com/avoid-fomo/

In this episode of Create Like the Greats, Ross sits down with Jason Barnard, CEO of Kalicube to delve into the fundamentals of search engine optimization (SEO) and and Google's evolving understanding of search engine results pages (SERPs). They talked about the importance of educating Google to represent your brand, the role of content in SEO,  building a knowledge graph, the significance of branding, the use of AI in SEO, and the impact of Google's NLP. Key Takeaways and Insights 1. Understanding Google's Evolution Google is no longer solely about SEO strategies but rather about comprehending the context and purpose behind content. Google's focus has shifted from keywords to understanding the intent and meaning behind the words used. This means that businesses can now influence how Google represents their brand by effectively educating it. 2. Balanced Digital Marketing Strategy While some believe that flooding the internet with content can boost their rankings, Jason discusses that a balanced approach is key. Google aims to present a comprehensive overview to its users, so it's important to have a digital marketing strategy that engages your audience effectively while maintaining quality and relevance. 3. The Importance of Branding Branding should take priority over marketing. Establishing a strong brand identity allows businesses to market effectively and package their marketing materials for search engines like Google and Bing, conveying who they are, what they do, who they serve, and their credibility as a solution. 4. The Role of AI in SEO Fundamentals of marketing and SEO should be prioritized over using AI to manipulate search rankings. SEOs possess unique insights and skills, and Google serves as a valuable indicator of digital marketing performance. Resources  Kalicube - https://kalicube.com/ —

Jason Barnard is known as the Brand SERP Guy and runs his own SEO agency called Kalicube. You might be here because of his wisdom and experience in Google Knowledge Panels but it all comes full circle back to branding for companies and for yourself as a person. Without sharing all the key insights of this episode, it will change your thoughts about how Google looks at the internet today and what you need to do to get ready for any more disruptions. He is also the author of The Fundamentals of Brand SERPs for Business!

Dive into the world of digital marketing with Jason Barnard, entrepreneur, writer, and CEO of Kalicube, on this episode of "United States of Small Business." Known as "The Brand SERP Guy," Jason shares his insights on why Google is crucial for small business owners, what a Google SERP (Search Engine Results Page) is, and how businesses can leverage this knowledge for success. Learn from Jason's rich history of digital innovation, from founding multiple companies to developing groundbreaking software that automates digital marketing strategies. He'll also offer practical SEO tips for small businesses and discuss key takeaways from his book, "The Fundamentals of Brand SERPs for Business." Whether you're a startup or a seasoned enterprise, Jason's expertise will help you harness the power of Google to enhance your online presence and drive business growth. Check Jason out here: https://kalicube.com/ Buy his book here: https://amzn.to/4dhNXbb --- Send in a voice message: https://podcasters.spotify.com/pod/show/usofsmallbusiness/message

Do you want to sound like a natural pro in your podcast? You're in for a treat because podcaster and voice actor Jason Barnard is with us to share his top tips on sounding good on your recordings while being great at delivering your message. If you want to hear more from our exciting conversation, press the play button!   WHAT TO LISTEN FOR An advantage of using a lapel mic when podcasting Main difference between making guest and solo episodes Creative ways to sound natural and engaging during recordings The impact of making mistakes and accepting them Major red flags when finding podcast guests   RESOURCES/LINKS MENTIONED Zoom H5 4-Track Portable Recorder Boowa & Kwala PodMatch   ABOUT JASON BARNARD Jason Barnard is the CEO of Kalicube. He is also an entrepreneur, author, and digital marketer specializing in Brand SERP optimization and Knowledge Panel management. He uses the pseudonym "The Brand SERP Guy" for his professional work. Jason's first book, The Fundamentals of Brand SERPs for Business, was published in January 2022. He regularly contributes articles to leading digital marketing publications. Spanning five seasons, his podcast, "Branded Search (and Beyond) with Jason Barnard," has become a weekly staple in the digital marketing community. The conversations are always intelligent, always interesting, and always fun! Jason founded multiple companies: Kalicube, but he also founded WTPL Music and UpToTen.    CONNECT WITH JASON Website: Jason Barnard Podcast: Branded Search (and Beyond) with Jason Barnard   CONNECT WITH US If you are interested in getting on our show, email us at team@growyourshow.com. Thinking about creating and growing your own podcast but not sure where to start? Click here and Schedule a call with Adam A. Adams! Upgrading your podcast equipment or maybe getting your first microphone? Get Your Free Equipment Guide! We also have free courses for you on everything you need to know about starting a great podcast! Check out our first six episodes through the links below! Identify Your Avatar - Free Course 1/6 What To Do BEFORE You Launch Your Podcast - Free Course 2/6 How To Launch A TOP Show - Free Course 3/6 Best Marketing And Growth Strategies - Free Course 4/6 How To Monetize Your Podcast - Free Course 5/6  Top 22 Pitfalls On Starting Your Own Podcast - Free Course 6/6 If you want to make money from your podcasts, check out this FREE resource we made. Our clients use a sponsor sheet, and now they are making between $2,000 to $5,000 from sponsorship!  Subscribe so you don't miss out on great content and if you love the show, leave an honest rating and review here! 

If you're like me, the thought of jumping into the vast and confusing world of Google can feel overwhelming! Let's face it, all the jargon, algorithms, and ever-changing trends can be seriously intimidating.But here's the thing - SEO is not some mystical art that only a chosen few can master. It's a skill that anyone can learn with the right resources and guidance. Enter my guest today on the podcast, SEO wizard Jason Barnard. Jason is an author and digital marketing consultant who specializes in Brand SERPs (what appears when your audience Googles your Brand name) and knowledge panels (what Google understands about who you are and what you do).In today's episode, Jason guides you (and me!) through understanding how to use SEO & SERP for business as a beginner.He's covering everything from the basics of SEO to the latest trends and strategies that you can use to boost your online visibility and grow your business. If you're looking to expand your online presence, SEO is about to become your BFF for driving traffic to your website and boosting your visibility. So sit back, grab a cup of coffee and let's tackle SEO together. With a little bit of patience, perseverance, a willingness to learn, and some expert advice from Jason you can become an SEO pro in no time!Let's do this! About Jason Barnard:Jason Barnard is an author and digital marketing consultant. He specializes in Brand SERPs (what appears when your audience Googles your Brand name) and knowledge panels (what Google understands about who you are and what you do).Follow him on the web: kalicube.comLike him on Facebook: facebook.com/kalicube

Jason Barnard talks about the SEO mastery summit debrief. Jason Barnard is the founder and CEO of Kalicube, a company that helps you future-proof your online branding by teaching Google who you are, what you offer and which audience you serve. He's the only person Google says has as much insight into their knowledge algorithms as their own insiders. Teaches digital agencies and business leaders to understand, educate and feed Google's knowledge algorithms. He helps his clients future-proof their digital branding, increase their authority and trustworthiness, and dominate their industry on Google. He believes that a digital marketing strategy is not just about where you show up, but how you show up. Jason is the author of The Fundamentals of Brand SERPs for Business and host of the Branded Search (and Beyond) podcast. His talents include a professional musician, a screenwriter, a songwriter, and a cartoon blue dog. The SEO Mastery Summit is a must-attend event for SEO professionals. It provides a unique opportunity to learn from experts and peers in the field, and to learn about the latest best techniques and strategies for SEO. Jason Barnard discusses his brilliant and geeky takeaways from The SEO Mastery Summit in this super groovy episode. Jason features some of the best SEO professionals who attended the event, starting with Olesia Korobka and her SEO talk on Semantic HTML5 and her idea for "The Knowledge Panel You Deserve". Mads Singers' How to Achieve Success by Delegating Responsibilities. Robert Niechcial, Clean Data for AI and how to use AI to your advantage. Koray Tuğberk GÜBÜR's extensive knowledge of Topical Authority, micro and macro semantics. And finally, Charles Floate's Foundational Link Building. As always, the show ends with passing the baton… Jason passes the virtual baton to next week's insightful guest, Lorraine Ball. What you'll learn from Jason Barnard 00:00 Jason Barnard 00:55 Kalicube's Brand SERP and Knowledge Panel 02:59 SEO Talk by Olesia Korobka: Semantic HTML5   03:27 The Knowledge Panel You Deserve 03:57 Taking Control Away from Google 04:31 Mads Singers' How to Achieve Success by Delegating Responsibilities 05:04 What Do Kalicube Babies Mean? 05:50 Mads Singer's Approach to Managing Teams and Delegation 06:39 Robert Niechcial: Clean Data for AI 07:36 How Important It is to Consider How Much Google Spends to Rank You 09:45 What Does Quantum Processing Units Mean? 10:12 How to Apply AI to Your Advantage 10:25 Entity Stacking 11:51 Topical Authority by Koray Tuğberk GÜBÜR 12:56 Understanding Macro Semantics 13:02 What is Micro Semantics? 15:00 Koray Tuberk GÜBÜR's 25,000-Word Kalicube Pro Review 15:32 Micro Semantics: Koray Tuberk GÜBÜR's 200 Rules for Writing 16:51 Changing the Connections in Google's Understanding 18:24 Charles Floate: Foundational Link Building 20:47 Entity Equivalents 24:08 Link Building as an Essential PR and Branding Strategy 26:22 Passing the Baton: Jason Barnard to Lorraine Ball This episode was recorded live on video March 7th 2023 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Jason Barnard talks about the SEO mastery summit debrief. Jason Barnard is the founder and CEO of Kalicube, a company that helps you future-proof your online branding by teaching Google who you are, what you offer and which audience you serve. He's the only person Google says has as much insight into their knowledge algorithms as their own insiders. Teaches digital agencies and business leaders to understand, educate and feed Google's knowledge algorithms. He helps his clients future-proof their digital branding, increase their authority and trustworthiness, and dominate their industry on Google. He believes that a digital marketing strategy is not just about where you show up, but how you show up. Jason is the author of The Fundamentals of Brand SERPs for Business and host of the Branded Search (and Beyond) podcast. His talents include a professional musician, a screenwriter, a songwriter, and a cartoon blue dog. The SEO Mastery Summit is a must-attend event for SEO professionals. It provides a unique opportunity to learn from experts and peers in the field, and to learn about the latest best techniques and strategies for SEO. Jason Barnard discusses his brilliant and geeky takeaways from The SEO Mastery Summit in this super groovy episode. Jason features some of the best SEO professionals who attended the event, starting with Olesia Korobka and her SEO talk on Semantic HTML5 and her idea for "The Knowledge Panel You Deserve". Mads Singers' How to Achieve Success by Delegating Responsibilities. Robert Niechcial, Clean Data for AI and how to use AI to your advantage. Koray Tuğberk GÜBÜR's extensive knowledge of Topical Authority, micro and macro semantics. And finally, Charles Floate's Foundational Link Building. As always, the show ends with passing the baton… Jason passes the virtual baton to next week's insightful guest, Lorraine Ball. What you'll learn from Jason Barnard 00:00 Jason Barnard 00:55 Kalicube's Brand SERP and Knowledge Panel 02:59 SEO Talk by Olesia Korobka: Semantic HTML5   03:27 The Knowledge Panel You Deserve 03:57 Taking Control Away from Google 04:31 Mads Singers' How to Achieve Success by Delegating Responsibilities 05:04 What Do Kalicube Babies Mean? 05:50 Mads Singer's Approach to Managing Teams and Delegation 06:39 Robert Niechcial: Clean Data for AI 07:36 How Important It is to Consider How Much Google Spends to Rank You 09:45 What Does Quantum Processing Units Mean? 10:12 How to Apply AI to Your Advantage 10:25 Entity Stacking 11:51 Topical Authority by Koray Tuğberk GÜBÜR 12:56 Understanding Macro Semantics 13:02 What is Micro Semantics? 15:00 Koray Tuberk GÜBÜR's 25,000-Word Kalicube Pro Review 15:32 Micro Semantics: Koray Tuberk GÜBÜR's 200 Rules for Writing 16:51 Changing the Connections in Google's Understanding 18:24 Charles Floate: Foundational Link Building 20:47 Entity Equivalents 24:08 Link Building as an Essential PR and Branding Strategy 26:22 Passing the Baton: Jason Barnard to Lorraine Ball This episode was recorded live on video March 7th 2023 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Scott Turman talks with Jason Barnard about building a personal brand online with a book. Scott Turman is the founder and CEO of BrightRay Publishing, an American company that provides writing and publishing services to founders, CEOs, celebrities, sports figures, politicians, and other professionals. Scott is an American technologist, entrepreneur and author. He began his career writing code and cryptographic systems for organizations such as NASA, the U.S. Department of Defense, Disney, and other Fortune 500 companies. He is co-author of two books, "A Nerd's Guide to Negotiating Salary and Benefits," which reached the top 10 in its category on Amazon, and "How to Build Your Brand with a Book: Establishing Yourself as a Published Expert." As a business owner or marketer, using a book to increase visibility online is critical because it is an effective approach to getting your message across to a wide audience and establishing authority in Google's eyes. A book helps you reach out to potential clients and business partners in a personal and professional way. It allows you to showcase your grooviest experience and expert understanding in your industry and explain why your products or services are better than those of your competitors. A book also gives you a platform to share your story in an engaging way, allowing readers to connect with you on a more intimate level.  Jason Barnard wrote the book "The Fundamentals of Brand SERPs for Business" with Scott Turman's team of writing experts. And in this delightful episode, they discuss how the book came to be, from Jason's geeky perspective to something easy to understand. Scott also shared brilliant tips for writing a book, his approach to becoming an authority in Google's eyes and how writing a book can help you build a personal brand online.  As always, the show ends with passing the baton…Scott wonderfully passes the virtual baton to next week's brilliant guest, Nat Rosasco. What you'll learn from Scott Turman 00:00 Scott Turman and Jason Barnard 00:13 The Fundamentals of Brand SERPs for Business 01:44 Scott Turman's Brand SERP 02:47 Knowledge Panel Tips from Jason Barnard 03:05 Scott Turman's Knowledge Panel 04:33 Kalicube Pro's Analysis of Scott Turman's Knowledge Panel 08:09 Knowledge Panel Done for You Service by Kalicube 08:43 How Scott Turman Started Building a Personal Brand Online with a Book 10:25 Can Publishing a Book Help Your Personal Brand More than Articles 11:37 Scott Turman's Tips for Writing a Book 12:29 Scott Turman's Approach to Becoming an Authority in Google's Eyes 14:31 Advantages of Writing a Book 16:20 Writing a book with an Expert Writing Team  19:03 Building Authority with Limited Time: Podcast Vs Books 22:59 How Does a Book Work for You in Terms of Google? 24:19 Knowledge Panel Spam: Publishing Plagiarized Books to Get a Knowledge Panel 27:13 How Does Branded Search Tie in with Writing a Book? 28:25 Passing the Baton: Scott Turman to Nat Rosasco This episode was recorded live on video February 21st 2023 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Scott Turman talks with Jason Barnard about building a personal brand online with a book. Scott Turman is the founder and CEO of BrightRay Publishing, an American company that provides writing and publishing services to founders, CEOs, celebrities, sports figures, politicians, and other professionals. Scott is an American technologist, entrepreneur and author. He began his career writing code and cryptographic systems for organizations such as NASA, the U.S. Department of Defense, Disney, and other Fortune 500 companies. He is co-author of two books, "A Nerd's Guide to Negotiating Salary and Benefits," which reached the top 10 in its category on Amazon, and "How to Build Your Brand with a Book: Establishing Yourself as a Published Expert." As a business owner or marketer, using a book to increase visibility online is critical because it is an effective approach to getting your message across to a wide audience and establishing authority in Google's eyes. A book helps you reach out to potential clients and business partners in a personal and professional way. It allows you to showcase your grooviest experience and expert understanding in your industry and explain why your products or services are better than those of your competitors. A book also gives you a platform to share your story in an engaging way, allowing readers to connect with you on a more intimate level.  Jason Barnard wrote the book "The Fundamentals of Brand SERPs for Business" with Scott Turman's team of writing experts. And in this delightful episode, they discuss how the book came to be, from Jason's geeky perspective to something easy to understand. Scott also shared brilliant tips for writing a book, his approach to becoming an authority in Google's eyes and how writing a book can help you build a personal brand online.  As always, the show ends with passing the baton…Scott wonderfully passes the virtual baton to next week's brilliant guest, Nat Rosasco. What you'll learn from Scott Turman 00:00 Scott Turman and Jason Barnard 00:13 The Fundamentals of Brand SERPs for Business 01:44 Scott Turman's Brand SERP 02:47 Knowledge Panel Tips from Jason Barnard 03:05 Scott Turman's Knowledge Panel 04:33 Kalicube Pro's Analysis of Scott Turman's Knowledge Panel 08:09 Knowledge Panel Done for You Service by Kalicube 08:43 How Scott Turman Started Building a Personal Brand Online with a Book 10:25 Can Publishing a Book Help Your Personal Brand More than Articles 11:37 Scott Turman's Tips for Writing a Book 12:29 Scott Turman's Approach to Becoming an Authority in Google's Eyes 14:31 Advantages of Writing a Book 16:20 Writing a book with an Expert Writing Team  19:03 Building Authority with Limited Time: Podcast Vs Books 22:59 How Does a Book Work for You in Terms of Google? 24:19 Knowledge Panel Spam: Publishing Plagiarized Books to Get a Knowledge Panel 27:13 How Does Branded Search Tie in with Writing a Book? 28:25 Passing the Baton: Scott Turman to Nat Rosasco This episode was recorded live on video February 21st 2023 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Subscribe To Our Exclusive Podcast Show: https://simplesuccesswithjohnbrandy.supercast.com/ “Work is work. Sin embargo, how you approach work, makes all the difference.” Our Credits: These podcasts are productions of Little Red Hen Industries. OUR THIRD YEAR!! Learn about financial education & personal financial management in this episode with John Brandy on the Simple Success podcast, which comes out on Mondays! Learn more about Simple Success with John Brandy using our all-in-one access link here Visit the Simple Success with John Brandy website today! Guest Credits: Learn more about Jason's backstory as a punk-folk musician, cartoon blue dog, digital marketer and serial entrepreneur: https://jasonbarnard.com/ Why does Jason use the Pseudonym The Brand SERP Guy? https://thebrandserpguy.com/ Take a peek at Jason's Book The Fundamentals of Brand SERPs for Business: https://www.brandserpsforbusiness.com/ Interested in working with Jason and the Kalicube Team on your Brand SERP or Knowledge Panel? https://kalicube.com/ The Big Kahuna Search Link: John Brandy Podcasts Simple Success Web: https://www.simplesuccesswithjohnbrandy.com/ A Choice Voice Web: https://www.achoicevoice.com/ Reddit Sites For CONSTRUCTIVE COMMENTS And Of Course Fun!: https://www.reddit.com/r/simplesuccess/ https://www.reddit.com/r/achoicevoice/ iOS Simple Success: https://podcasts.apple.com/us/podcast/simple-success-with-john-brandy/id1549566678 Droid Simple Success: https://podcasts.google.com/search/simple%20success%20with%20john%20brandy iOS A Choice Voice: https://podcasts.apple.com/us/podcast/a-choice-voice-with-john-brandy/id1560026051 Droid A Choice Voice: https://podcasts.google.com/search/a%20choice%20voice%20with%20john%20brandy AI Voices & Other Stuff @ Online Tone Generator& @ Amazon AWS Polly & Google Finally, you can find us on Podmatch, Matchmaker.FM, Podbooker and Podcast Guests, where we consider guests & guesting on other pods. And really finally, our music and sound effects come from freesound.org. --- Send in a voice message: https://podcasters.spotify.com/pod/show/simplesuccess/message

If you do an online search for your name or the name of your business, what you find on page one of Google represents how most people see your brand today. It doesn't really matter if your favorite customer tells the world you're the most wondrous thing since sliced bacon – people will Google you and what they find is all part of the buying process. And here's the good news – controlling what people find when they search for you is a part of marketing that is referred to as reputation management or reputation marketing. You might think this is only about online reviews, but it's much bigger than that. In this episode, we've invited a digital marketing consultant. His name's non-other than Jason Barnard. Jason specializes in Brand SERPs (what appears when your audience Googles your Brand name) and knowledge panels (what Google understands about who you are and what you do). He's a regular conference speaker on SEO and he's been featured on numerous podcast platforms too. In this episode, Jason will be sharing: 1) The Reason Why Google Is Your New Business Card 2) The Importance of Google Knowledge Panel For Your Brand 3) The Management of Your Brand On Google Learn more about Jason Barnard : Website: https://jasonbarnard.com/ LinkedIn: https://www.linkedin.com/in/jasonmbarnard/ Youtube: https://www.youtube.com/c/kalicube Sponsored Brand: Medicels Aesthetics --- Send in a voice message: https://anchor.fm/theraygacyshow/message

Jason Barnard is an author and digital marketing consultant. He specializes in Brand SERPs (what appears when your audience Googles your Brand name) and knowledge panels (what Google understands about who you are and what you do). His backstory - from playing the Cavern Club in Liverpool to touring Europe playing double bass in a punk-folk group to playing the role of a cartoon blue dog in a TV series to remote working from a tropical island in the Indian Ocean... For more about Jason, go to https://jasonbarnard.com/ and https://kalicube.com/ For more about this podcast and others, go to https://podmatch.com/member/nowtellus

With about  83% of online research being done on the Google search engine, it has arguably become an indispensable tool for small business brand building. However, you must know how to package your content to help Google achieve your business goals. In today's podcast, Jason Barnard from Kalicube and Stephen Halasnik from Financing Solutions, a leading provider of small unsecured business credit lines, discuss 'Brand SERPs and Knowledge Panels- Managing Your Brand on Google.

How Google Understands the World and Why it is Super Important - Part 2  Do you find yourself:  Overwhelmed by the amount of work it takes to get in front of your ideal customers  Frustrated because you're not sure what's working and what's not  Invisible because your marketing efforts aren't paying off  Then this episode is for you!  This is part 2 of a conversation with Jason Barnard. Part 1 can be found here How Google Helps Build Your Personal Brand – How Google understands and why it is important- Part 1 - https://paulcopcutt.com/episode82/   You will learn:  Jason Barnard's unique perspective as an outsider to the Google algorithm  The importance of reviews and how to deal with bad ones  The fact that Google differentiates between types of content when choosing what to rank on the search engine results page "I found a niche in my industry, and it's what your audience sees when they Google your brand. And it's this wild, strange niche that's actually applicable to everybody. Every person, every company, every film, every music album, every music group, every event, everyone" Jason Barnard is going to show you how important SEO is to the visibility and credibility of your brand. He's going to preview the solution or system he used to get increased visibility and credibility. He tells the story of how he found a niche in the SEO industry that is applicable to everyone. He talks about how he was endorsed by John Mueller, one of the main SEO experts at Google. He also talks about how he has a client who has 27,000 reviews with an average score of 4.7. He says that bad reviews are a part of life and that they can teach you what you need to improve. He also talks about how the type of content you have on your website does matter to Google. Here are the steps you need to follow to also get increased visibility and credibility: Google your brand regularly to see what comes up, and consider what your audience might be looking for when they do the same. If you have negative reviews, take the conversation off the platform to avoid any back-and-forth aggressiveness, and try to sort the problem out if you can. Understand that bad reviews are not necessarily a bad thing, as they can teach you what you can improve.     Bad reviews can actually be a good thing, as they can teach you what needs to be improved. However, it is important to not take them too personally and to use them as constructive criticism. It is also essential to respond to bad reviews in a professional and positive manner, as this will show your audience that you are willing to listen to their feedback and make improvements. by doing so, you will only improve your business and reputation. Jason Barnard is an SEO expert who has found success in helping brands and businesses improve their visibility online. In this conversation, he outlines how he was able to find a niche in the SEO industry and how we can do the same. By creating content that is relevant and useful to your audience, you can improve your chances of ranking higher in search engine results pages. Additionally, by actively managing your online presence and engaging with customers, you can encourage positive reviews and build trust with your audience. Jason is an expert in digital marketing and SEO. He is the author of "The Fundamentals of Brand SERPs for Business" and the host of the popular podcast "With Jason Barnard" which features many of the world's leading marketers and covers a multitude of digital marketing topics. Google Jason or go to https://kalicube.com/about/newsletter/ to sign up for his newsletter! For more information on managing your online presence, check out his book, The Fundamentals of Brand SERPs for Business. Connect with Paul Copcutt: Website http://www.paulcopcutt.com LinkedIn https://www.linkedin.com/in/paulcopcutt/ Email paul@paulcopcutt.com Other popular podcast episodes: 3 Key Steps to Have People Look Forward to Your Email - https://paulcopcutt.com/episode85/ Go For Stupid With Your Personal Brand-https://paulcopcutt.com/episode84/ Building your personal brand with dramatic video storytelling – https://paulcopcutt.com/episode52/    Resources: Take the Business Optimizer Assessment https://bit.ly/bizopassess  Connect with Paul: Instagram: https://www.instagram.com/paulcopcutt/  Facebook: https://www.facebook.com/paulcopcutt/  YouTube: https://www.youtube.com/channel/paulcopcutt    Twitter: https://twitter.com/paulcopcutt  LinkedIn: https://www.linkedin.com/in/paulcopcutt/  Website: https://paulcopcutt.com/   

In this episode Gert had a delightful and very informative conversation with the widely known title of The Brand SERP Guy, Jason Barnard.  Jason is an author and he used to be known as the Blue Dog cartoon character in Boowa and Kwala in 2007.  Using the child analogy with the History teacher, the teacher is the authority on the subject of history, but not a good authority on how to bake a cake.  This is where  the Knowledge Panel comes into picture and how Google will present you to the searchers, e.g. who you are, what you have to offer, what is your brand, etc. Listen and learn how easy it is or how much less effort you can build up your Knowledge Panel using the Kalicube process than doing it manually.  There's more to this episode that you can pick up especially on brand SERPs, so listen to the very end and make sure to download the transcript of the episode.   Podcast Highlights: 01:05 Introduction of the episode, the guest and how did they get introduced 03:34 The background of Jason Barnard and how he got to correct Google in presenting him as the character Blue Dog. 04:56 Why is it important to connect the dots for Google to see the different properties that they will take into account,  according to Gert? 06:26 What is the difference between branded and non-branded searches? (...When should people start to worry about their brand?) 10:01 How important are rich snippets for  courses or in a coaching program? (...What is Schema Markup in terms of how Google makes sense of what a web page is actually about?) 12:56 What benefit can it give you to take as much advantage of Google, play their game as a bonus perspective, rather than thinking of it as taking something away from you? 17:30 Although Google My Business and the Knowledge Panel are set up differently, how can the two exist together? (...Can everybody get a knowledge panel?) 21:18 What are the different options in Kalicube that people can use and what is the three-step process that goes on an eternal cycle for Google? 24:18 How long does it take to build the Knowledge Panel? (...What are the caveats to it?) 27:55 What are second party websites that you can have partial control of and what about the third party websites that you have no control of, but are confirming what you are saying on your website?   30:24 How much effort does one need to put up a knowledge panel by doing it manually compared to the Kalicube Pro's process? 31:57 How was Jason able to change his description with Google from a musician to being an author first? 35:45 What are the 3 most important things than Google's offering on Schema Markup? (...How important is entity description?) 30:39 How does Google take into account when it comes to ranking non-branded terms? 42:23 Where to connect with Jason Barnard? 43:25 End Resources:  Past episode with Katrina McKinnon - https://seoleverage.com/podcast/088-how-to-write-helpful-content-with-katrina-mckinnon/ Book, The Fundamentals of Brand SERPs for Business by Jason Barnard - https://www.amazon.com/Fundamentals-Brand-SERPs-Business/dp/1956464107 Connect with Jason Barnard:  Website - https://jasonbarnard.com/ Website - https://kalicube.com/ Twitter - https://twitter.com/jasonmbarnard Kalicube Academy - https://kalicube.academy/ LinkedIn - https://www.linkedin.com/in/jasonmbarnard/   Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com

When you're not sure how to spell a word or need instructions on baking a cake, what's the first thing that you do? In all likelihood, Google it. Google is so widely used around the world, that it's an official word and commonplace in our language. It's the Kleenex of search engines.  Google isn't just for finding a solution to a problem or answering a question, though. Many businesses and marketers are missing an opportunity to use Google as their digital business card, as it's often the first place people visit — even before their website. One person who understands how Google processes information is Jason Barnard ‘The Brand SERP Guy', author and digital marketing consultant, specializing in Brand SERPs and knowledge panels. On this episode of the podcast he shares his knowledge and insights in part 1 of a special two-part episode. Paul and Jason discuss how Google works, where the knowledge panel is and why it's important, and how a little “spring cleaning” can help you dominate the search engine results page. Tune in to learn how you build your credibility online and utilize Google for your business! Topics discussed in this episode: How does Google work? Google ads Jason on Brand SERPs The importance of Google's knowledge panel Websites Google uses for information How real estate investors can get into Google's knowledge panel What if you have a really common name or business name? Google Business Profile Jason shares his favorite brand and why Jason's favorite business podcasts and book Short description of Jason's book, The Fundamentals of Brand SERPs for Business Jason shares his current favorite tool and how it works What's the best place for your entity page? 3 steps to start your “spring cleaning” Two of Jason's favorite quotes Google Jason or go to https://kalicube.com/about/newsletter/ to sign up for his newsletter! For more information on managing your online presence, check out his book, The Fundamentals of Brand SERPs for Business.   Connect with Paul Copcutt: Website http://www.paulcopcutt.com LinkedIn https://www.linkedin.com/in/paulcopcutt/ Email paul@paulcopcutt.com  

Jason Barnard says "Google is a Child - Learn to Educate Google" tells here how. A Digital Marketing Expert known as "The Brand SERP Guy", Author of "The Fundamentals of Brand SERPS for Business" on Amazon. Specializing in Brand SERPS and Knowledge Panels. https://kalicube.com

Today's guest is Jason Barnard. He is an author and digital marketing consultant. He specializes in Brand SERPs (what appears when your audience Googles your Brand name) and knowledge panels (what Google understands about who you are and what you do).His backstory:  from playing the Cavern Club in Liverpool to touring Europe playing double bass in a punk-folk group to playing the role of a cartoon blue dog in a TV series to remote working from a tropical island in the Indian Ocean...This episode was recorded through a StreamYard call on July 26, 2022.You find the show notes here: https://webdrie.net/s1-e37-why-is-google-your-new-business-card-with-jason-barnard-the-brand-serp-guy/Did you already about our CMO

On this episode of The Author Factor Podcast I am having a conversation with digital marketing consultant and author, Jason Barnard.Jason (known as The Brand SERP Guy) specializes in Brand SERP (Search Engine Results Page) optimization and Knowledge Panel management.Jason's first book, The Fundamentals of Brand SERPs for Business, was published in January 2022.This is an insightful conversation not only because of what being a published author has done for Jason, but also because SERP is important to all book authors.Learn more about Jason by visiting JasonBarnard.com.

Jason Barnard (The Brand SERP Guy) is an author and digital marketing consultant who specializes in Brand SERPs and knowledge panels. Jason's first book, The Fundamentals of Brand SERPs for Business, was published in January 2022. He regularly publishes articles on leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly writes for others including Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. He has been studying, tracking and analysing Brand SERPs since 2013. To Know more about him, visit - https://withjasonbarnard.com

Jason Barnard (The Brand SERP Guy) is an author and digital marketing consultant. He specializes in Brand SERP optimization and Knowledge Panel management. Matt Rouse, Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a website for kids based on the characters Boowa & Kwala that he built up to become one of the 10,000 most visited sites in the world. Before that he was a professional musician with the Punk-Folk group The Barking Dogs. And before that he studied Economics and Statistical Analysis at Liverpool John Moores University. https://jasonbarnard.com/ https://kalicube.com/about/invite-jason/invite-jason-barnard-on-your-podcast/ Matthew Rouse (host & author) https://matthewrouse.com Hook Digital Marketing Canada: https://hookdm.ca Hook SEO: https://hookseo.com

980 My first book, The Fundamentals of Brand SERPs for Business, was published in January 2022. I regularly publish articles on leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly write for others including Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. Why do I call myself The Brand SERP Guy? Your Brand SERP is what your audience sees when they google your brand or personal name. I am a leading expert in this field – and I've been studying, tracking and analysing Brand SERPs since 2013. Using the database in Kalicube Pro SaaS platform, I have been tracking and analysing over 70,000 brands across a dozen countries… Conclusion: your Brand SERP is your new business card, an honest critique of your content strategy and a reflection of your brand's digital ecosystem. That should pique the interest of any marketer in any industry

Author Jason Barnard joins me on this episode to discuss the topic and his latest book: "The fundamentals of brand SERPs." Join us and grab a copy of his book here: https://lnkd.in/edCAZjDX --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support

Jason Barnard has joined Erin on the EDGE again to discuss his new book, The Fundamentals of Brand SERP for Business. Jason, The Brand SERP Guy, is blazing the trail of Brand SERP education and we're unpacking concepts around this on this podcast as well as the second segment.  But, Is Brand SERP SEO?  Are Brand SERPs a ranking factor for keyword ranking?  We're covering these questions and so much more in this episode.    We also have a giveaway from this interview!  Submit a Brand SERP oddity that you see in the wild to #BrandSERPoddities on Twitter and you could win Jason's book as well as an EDGE of the Web hat for contributing!  Show us the weirdness you're seeing out there! [00:04:02] Writing the Book was an Experiment to Adjust Google's Understanding of Jason [00:07:01] Google has Been Working with this Aim All Along But Needed the Technology to Do It [00:09:15] Separating Entities: Disambiguation as a Strategy [00:11:37] Humans Understand Through Association [00:12:34] Teach Google That Triplet, Who You Are, What You Do, Who Your Audience Is [00:13:29] Our Title Sponsor: Page One Power | edgeofthewebradio.com/pageonepower [00:16:20] Is Brand SERP Optimization (SEO) Search Engine Optimization or Something Parallel? [00:17:35] Brand SERP is a Representation of Google's Opinion of the World's Opinion of You [00:20:19] Is There a Correlation Between Brand SERP and Keyword Ranking? [00:22:09] Sponsor for EDGE of the Web: Site Strategics [00:25:03] What Have Been the Challenges in Writing a Book to Reeducate SEOs Around the World? [00:29:01] How Do You Map a Learning Brain? [00:32:48] If You Haven't Started to Master the Vertical Brand Serps in Two Years.... [00:35:14] Our Special Giveaway: Jason's Book & an EDGE of the Web Hat! #BrandSERPOddities

What does Google tell people about you when they Google your Brand Name? Today, Shannon Peel talks with Jason Barnard, the Brand SERP guy about what a Brand SERP is, why your brand needs one and what you need to tell Google to ensure it understands who you are and how you solve people's problems. There is more to SEO than you know and if you want to get more out of search engines, this episode is for you. Check out the APeeling Digital Magazine, Podcasting Edition. --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message

In this episode of the Book Marketing Success Podcast, I got the chance to interview Jason Barnard, author of The Fundamentals of Brand SERPs for Business: Google Is Your New Business Card and It Is Up to You to Optimize Yours.Brand SERPs are search engine result pages generated by Google, Bing, and DuckDuckGo when users type a set of words into a search engine to discover more details for information they seek.Jason Barnard, The Brand SERP Guy, teaches people how to convince search engines to showcase the optimal details about themselves, their companies, or their brand names. As Jason notes,Google is key to managing the online presence of your business. Think of the Google search results for your brand name as a digital business card—the single most important online representation of your brand message.In The Fundamentals of Brand SERPs for Business, Jason uses exclusive insight from his business, Kalicube, to explain why Brand SERPs are a vital part of any digital marketing strategy.Google reflects the world’s opinion of your brand, so learning how to tailor your Brand SERP elevates brand credibility, audience engagement, and overall success. With other brands leaving their online reputation to chance, now’s the time to make your Brand SERP sexy so you can surpass your competition.Among other occupations, Jason has been a musician, a screenwriter, a songwriter, a digital marketer, a software developer, and a blue cartoon dog.Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.About John KremerWebsite: https://www.bookmarketingbestsellers.com1001 Ways to Market Your Books: https://amzn.to/3ICjpAsSnipFeed: https://snipfeed.co/bookmarketingBuy me a cup of coffee! - https://www.buymeacoffee.com/BookMarketing This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

Du lernst, wie du deine Brand SERPs so gestaltest, dass du mehr Umsatz über Markensuchanfragen generierst.

Jason Barnard, The Brand SERP Guy at Kalicube, continues discussions on the importance of brand search engine results pages and online reputation management. We're unable to control everything that is said about our brand online. But, we can proactively put things in place to minimize the damage.Today, Jason shares his tips on proactive online reputation management. Show NotesConnect With: Jason Barnard: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Purna Virji talks with Jason Barnard about prominence vs. presence on LinkedIn. Purna Virji is a globally recognized speaker and writer on content marketing. A content strategist and Lead Content Solutions Consultant at LinkedIn. Prior to joining Linkedin, Purna was the CEO and Founder of Purview Marketing and Senior Client Development and Training Specialist for Bing Ads. During her time at Microsoft, she won Search Personality of the Year 2019-2020 at the US Search Awards, was named one of Adweek's 2018 Young Influentials, and was chair of the judging panel at The Drum US Search Awards in 2017 and 2018.  Marketers and business owners often misjudge how to make best use of their presence in the digital world. Getting the right balance between your message, your content and your audience is the key, and Purna Virji offers dozens of tips, tricks and ideas for getting that balance right. The thing is, knowing what your audience wants to hear is more important than knowing what you want to say. And being emotional with your content is not the same as using emotions to connect with your audience. Purna Virji offers thumb stoppingly good content tips and how to get the most out of LinkedIn that can also be applied to other social media platforms. Having concise, compelling and clear content is an advantage. As always, the show closes with passing the baton… the delightful Purna Virji passes the virtual baton to next week's super groovy guest Tom Critchlow. What you'll learn from Purna Virji 00:00 Purna Virji with Jason Barnard00:39 Book Launch: The Fundamentals of Brand SERPs for Business01:57 Purna Virji's Brand SERP02:56 Purna Virji's Career Path04:34 An Overview of Purna Virji's Expertise on Content06:32 Prominence vs Presence on LinkedIn07:44 What is Thumb Stoppingly Good Content?08:53 How to be Prominent with Your Content09:38 Focus on What Your Audience Want to Hear Not on What You Want to Say10:18 Emotion Centric Content12:32 Emotion in Content vs Emotional Content18:00 Tips on How to Figure Out What Your Audience Wants to Know24:52 WHat is Contrarian Marketing Approach?32:13 How to Make the Most of LinkedIn33:39 Optimize Discoverability with Broad Hashtags and by Tagging People36:30 Concise, Compelling and Clear Content50:39 Passing the Baton: Purna Virji to Tom Critchlow This episode was recorded live on video January 18th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Purna Virji talks with Jason Barnard about prominence vs. presence on LinkedIn. Purna Virji is a globally recognized speaker and writer on content marketing. A content strategist and Lead Content Solutions Consultant at LinkedIn. Prior to joining Linkedin, Purna was the CEO and Founder of Purview Marketing and Senior Client Development and Training Specialist for Bing Ads. During her time at Microsoft, she won Search Personality of the Year 2019-2020 at the US Search Awards, was named one of Adweek's 2018 Young Influentials, and was chair of the judging panel at The Drum US Search Awards in 2017 and 2018.  Marketers and business owners often misjudge how to make best use of their presence in the digital world. Getting the right balance between your message, your content and your audience is the key, and Purna Virji offers dozens of tips, tricks and ideas for getting that balance right. The thing is, knowing what your audience wants to hear is more important than knowing what you want to say. And being emotional with your content is not the same as using emotions to connect with your audience. Purna Virji offers thumb stoppingly good content tips and how to get the most out of LinkedIn that can also be applied to other social media platforms. Having concise, compelling and clear content is an advantage. As always, the show closes with passing the baton… the delightful Purna Virji passes the virtual baton to next week's super groovy guest Tom Critchlow. What you'll learn from Purna Virji 00:00 Purna Virji with Jason Barnard00:39 Book Launch: The Fundamentals of Brand SERPs for Business01:57 Purna Virji's Brand SERP02:56 Purna Virji's Career Path04:34 An Overview of Purna Virji's Expertise on Content06:32 Prominence vs Presence on LinkedIn07:44 What is Thumb Stoppingly Good Content?08:53 How to be Prominent with Your Content09:38 Focus on What Your Audience Want to Hear Not on What You Want to Say10:18 Emotion Centric Content12:32 Emotion in Content vs Emotional Content18:00 Tips on How to Figure Out What Your Audience Wants to Know24:52 WHat is Contrarian Marketing Approach?32:13 How to Make the Most of LinkedIn33:39 Optimize Discoverability with Broad Hashtags and by Tagging People36:30 Concise, Compelling and Clear Content50:39 Passing the Baton: Purna Virji to Tom Critchlow This episode was recorded live on video January 18th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Purna Virji talks with Jason Barnard about prominence vs. presence on LinkedIn. Purna Virji is a globally recognized speaker and writer on content marketing. A content strategist and Lead Content Solutions Consultant at LinkedIn. Prior to joining Linkedin, Purna was the CEO and Founder of Purview Marketing and Senior Client Development and Training Specialist for Bing Ads. During her time at Microsoft, she won Search Personality of the Year 2019-2020 at the US Search Awards, was named one of Adweek's 2018 Young Influentials, and was chair of the judging panel at The Drum US Search Awards in 2017 and 2018.  Marketers and business owners often misjudge how to make best use of their presence in the digital world. Getting the right balance between your message, your content and your audience is the key, and Purna Virji offers dozens of tips, tricks and ideas for getting that balance right. The thing is, knowing what your audience wants to hear is more important than knowing what you want to say. And being emotional with your content is not the same as using emotions to connect with your audience. Purna Virji offers thumb stoppingly good content tips and how to get the most out of LinkedIn that can also be applied to other social media platforms. Having concise, compelling and clear content is an advantage. As always, the show closes with passing the baton… the delightful Purna Virji passes the virtual baton to next week's super groovy guest Tom Critchlow. What you'll learn from Purna Virji 00:00 Purna Virji with Jason Barnard00:39 Book Launch: The Fundamentals of Brand SERPs for Business01:57 Purna Virji's Brand SERP02:56 Purna Virji's Career Path04:34 An Overview of Purna Virji's Expertise on Content06:32 Prominence vs Presence on LinkedIn07:44 What is Thumb Stoppingly Good Content?08:53 How to be Prominent with Your Content09:38 Focus on What Your Audience Want to Hear Not on What You Want to Say10:18 Emotion Centric Content12:32 Emotion in Content vs Emotional Content18:00 Tips on How to Figure Out What Your Audience Wants to Know24:52 WHat is Contrarian Marketing Approach?32:13 How to Make the Most of LinkedIn33:39 Optimize Discoverability with Broad Hashtags and by Tagging People36:30 Concise, Compelling and Clear Content50:39 Passing the Baton: Purna Virji to Tom Critchlow This episode was recorded live on video January 18th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

What on earth are SERPS? They are what your audience sees when they Google your company name or personal name. How do you optimize and boost them and how do you get those knowledge panel thingies with your picture on the righthand side of the search results? Jason Barnard is the man who will tell us all.  He is known as the Brand SERP Guy and is a digital marketer who specialises in Brand SERP optimisation and knowledge panel management. Jason has also variously been a musician, a screenwriter, a songwriter and a cartoon blue dog. Download my live video confidence guide and get notified when I next go live → https://confident.live/subscribe (https://confident.live/subscribe) (

This episode of the NerdBrand podcast, we welcome our past guest, Jason Barnard from Kalicube Pro. Jason Barnard is The Brand SERP Guy - a digital marketer who specialises in Brand SERPs and knowledge panels. Why “The Brand SERP Guy”? A Brand SERP is what your audience sees when they Google your brand or personal name. Jason Barnard is a leading expert in this field - he has been studying, tracking, and analyzing Brand SERPs since 2013. >> See Jason Barnard's first appearance in Episode 60.>> Visit Jason's website.On today's show, we're talking about Google My Business and how your business can best control the results.Google My BusinessJason and the Nerds look at the different elements in a Google My Business search result (officially becoming Google Business Profiles soon). Which fields are controlled by the algorithms and which can you, as the business owner, control yourself? What's the best way to start getting proactive about managing your business details in Google?Fun Links MentionedSee all the projects and tools Google has built, then killed over the years. https://killedbygoogle.com 

This episode we welcome back Jason Barnard. Jason Barnard is The Brand SERP Guy - a digital marketer who specializes in Brand SERPs and knowledge panels. Why “The Brand SERP Guy”? A Brand SERP is what your audience sees when they google your brand or personal name. Jason is the leading expert in this field - he has been studying, tracking, and analyzing Brand SERPs since 2013. Let's catch up with Jason since he was last on our podcast. Today we are talking about two things as time allows that are important to note about your search appearance. First, Google My Business page and it's elements. Second, why you should run a content strategy in your business. First up - Google My Business Page… or is it Google Business Profile now? Jason Barnard shares the number of elements in this panel that are controlled by the algorithms and those not by the business owner. As well as the importance of starting to proactively manage/influence them. The idea that local businesses can run content strategies and get rich elements/SERP features in their Brand SERP. This would include the fact that they can totally dominate their own Brand SERP with Twitter, FB, YT, videos, images, etc. - it takes a well organized approach, consistent work, and a little patience. --- Send in a voice message: https://anchor.fm/nerdbrand/message Support this podcast: https://anchor.fm/nerdbrand/support

This episode of the NerdBrand podcast, we welcome our past guest, Jason Barnard from Kalicube Pro. Jason Barnard is The Brand SERP Guy - a digital marketer who specialises in Brand SERPs and knowledge panels.  Why “The Brand SERP Guy”?  A Brand SERP is what your audience sees when they Google your brand or personal name. Jason Barnard is a leading expert in this field - he has been studying, tracking, and analyzing Brand SERPs since 2013.  >> See Jason Barnard's first appearance in Episode 60. >> Visit Jason's website. On today's show, we're talking about Google My Business and how your business can best control the results. Google My Business Jason and the Nerds look at the different elements in a Google My Business search result (officially becoming Google Business Profiles soon).  Which fields are controlled by the algorithms and which can you, as the business owner, control yourself?  What's the best way to start getting proactive about managing your business details in Google? Fun Links Mentioned See all the projects and tools Google has built, then killed over the years.  https://killedbygoogle.com 

In this episode of the Talking Sound Podcast host Christopher Jordan is joined by Jason Barnard, Founder and CEO of Kalicube, a digital marketing agency that is pioneering the concept of Brand SERP optimization. Whether you are a band, a brand or an artist trying to reach a larger audience, little happens in the modern world without a presence on the internet. But is that enough? Once you are on the internet how do people find you? That is where SERP and SEO for band and brands comes into play, and that is exactly what we talk about with author, speaker, podcast host, musician and “Brand SERP guy” Jason Barnard of Kalicube! Visibility on the internet can be a challenge among the rabble of millions of websites on the internet. How can you make sure that you band or brand is found and distinguished among the results found in a search engine query? “Brand SERP” is what your audience sees when they google your brand or personal name. Jason Barnard is leading expert in this field – and has been studying, tracking, and analyzing Brand SERPs since 2013. Using the database with his Kalicube Pro SaaS platform, Jason has been tracking and analyzing over 70,000 brands across a dozen countries… Conclusion: your Brand SERP is your new business card, an honest critique of your content strategy and a reflection of your brand's digital ecosystem. Join the Talking Sound Podcast as investigate the mysteries behind SEO and SERP for bands and brands with the Brand SERP guy, Jason Barnard, CEO and Founder of Kalicube! The Talking Sound Podcast is a proud member of the family of podcasts. Visit the HC Universal Network online today to get all the latest from the Talking Sound Podcast and more great shows! Talking Sound Podcast would like to thank the continuing support of our listeners and sponsors including PodcastCadet.com, Use Code Talking20 to save 20% off today! The Talking Sound Podcast has teamed up with True Hemp Science, Austin, TX based suppliers of high-quality full spectrum emulsified CBD products and more. Visit TrueHempScience.com

In this episode of the Talking Sound Podcast host Christopher Jordan is joined by Jason Barnard, Founder and CEO of Kalicube, a digital marketing agency that is pioneering the concept of Brand SERP optimization. Whether you are a band, a brand or an artist trying to reach a larger audience, little happens in the modern world without a presence on the internet. But is that enough? Once you are on the internet how do people find you? That is where SERP and SEO for band and brands comes into play, and that is exactly what we talk about with author, speaker, podcast host, musician and “Brand SERP guy” Jason Barnard of Kalicube!Visibility on the internet can be a challenge among the rabble of millions of websites on the internet. How can you make sure that you band or brand is found and distinguished among the results found in a search engine query? “Brand SERP” is what your audience sees when they google your brand or personal name. Jason Barnard is leading expert in this field – and has been studying, tracking, and analyzing Brand SERPs since 2013.Using the database with his Kalicube Pro SaaS platform, Jason has been tracking and analyzing over 70,000 brands across a dozen countries… Conclusion: your Brand SERP is your new business card, an honest critique of your content strategy and a reflection of your brand's digital ecosystem.Join the Talking Sound Podcast as investigate the mysteries behind SEO and SERP for bands and brands with the Brand SERP guy, Jason Barnard, CEO and Founder of Kalicube!The Talking Sound Podcast is a proud member of the family of podcasts. Visit the HC Universal Network online today to get all the latest from the Talking Sound Podcast and more great shows!Talking Sound Podcast would like to thank the continuing support of our listeners and sponsors including PodcastCadet.com, Use Code Talking20 to save 20% off today!The Talking Sound Podcast has teamed up with True Hemp Science, Austin, TX based suppliers of high-quality full spectrum emulsified CBD products and more. Visit TrueHempScience.com

In this episode of the Talking Sound Podcast host Christopher Jordan is joined by Jason Barnard, Founder and CEO of Kalicube, a digital marketing agency that is pioneering the concept of Brand SERP optimization. Whether you are a band, a brand or an artist trying to reach a larger audience, little happens in the modern world without a presence on the internet. But is that enough? Once you are on the internet how do people find you? That is where SERP and SEO for band and brands comes into play, and that is exactly what we talk about with author, speaker, podcast host, musician and “Brand SERP guy” Jason Barnard of Kalicube!Visibility on the internet can be a challenge among the rabble of millions of websites on the internet. How can you make sure that you band or brand is found and distinguished among the results found in a search engine query? “Brand SERP” is what your audience sees when they google your brand or personal name. Jason Barnard is leading expert in this field – and has been studying, tracking, and analyzing Brand SERPs since 2013.Using the database with his Kalicube Pro SaaS platform, Jason has been tracking and analyzing over 70,000 brands across a dozen countries… Conclusion: your Brand SERP is your new business card, an honest critique of your content strategy and a reflection of your brand's digital ecosystem.Join the Talking Sound Podcast as investigate the mysteries behind SEO and SERP for bands and brands with the Brand SERP guy, Jason Barnard, CEO and Founder of Kalicube!The Talking Sound Podcast is a proud member of the family of podcasts. Visit the HC Universal Network online today to get all the latest from the Talking Sound Podcast and more great shows!Talking Sound Podcast would like to thank the continuing support of our listeners and sponsors including PodcastCadet.com, Use Code Talking20 to save 20% off today!The Talking Sound Podcast has teamed up with True Hemp Science, Austin, TX based suppliers of high-quality full spectrum emulsified CBD products and more. Visit TrueHempScience.com

In this episode of the Talking Sound Podcast host Christopher Jordan is joined by Jason Barnard, Founder and CEO of Kalicube, a digital marketing agency that is pioneering the concept of Brand SERP optimization. Whether you are a band, a brand or an artist trying to reach a larger audience, little happens in the modern world without a presence on the internet. But is that enough? Once you are on the internet how do people find you? That is where SERP and SEO for band and brands comes into play, and that is exactly what we talk about with author, speaker, podcast host, musician and “Brand SERP guy” Jason Barnard of Kalicube! Visibility on the internet can be a challenge among the rabble of millions of websites on the internet. How can you make sure that you band or brand is found and distinguished among the results found in a search engine query? “Brand SERP” is what your audience sees when they google your brand or personal name. Jason Barnard is leading expert in this field – and has been studying, tracking, and analyzing Brand SERPs since 2013. Using the database with his Kalicube Pro SaaS platform, Jason has been tracking and analyzing over 70,000 brands across a dozen countries… Conclusion: your Brand SERP is your new business card, an honest critique of your content strategy and a reflection of your brand's digital ecosystem. Join the Talking Sound Podcast as investigate the mysteries behind SEO and SERP for bands and brands with the Brand SERP guy, Jason Barnard, CEO and Founder of Kalicube! The Talking Sound Podcast is a proud member of the family of podcasts. Visit the HC Universal Network online today to get all the latest from the Talking Sound Podcast and more great shows! Talking Sound Podcast would like to thank the continuing support of our listeners and sponsors including PodcastCadet.com, Use Code Talking20 to save 20% off today! The Talking Sound Podcast has teamed up with True Hemp Science, Austin, TX based suppliers of high-quality full spectrum emulsified CBD products and more. Visit TrueHempScience.com

In this episode of the Talking Sound Podcast host Christopher Jordan is joined by Jason Barnard, Founder and CEO of Kalicube, a digital marketing agency that is pioneering the concept of Brand SERP optimization. Whether you are a band, a brand or an artist trying to reach a larger audience, little happens in the modern world without a presence on the internet. But is that enough? Once you are on the internet how do people find you? That is where SERP and SEO for band and brands comes into play, and that is exactly what we talk about with author, speaker, podcast host, musician and “Brand SERP guy” Jason Barnard of Kalicube! Visibility on the internet can be a challenge among the rabble of millions of websites on the internet. How can you make sure that you band or brand is found and distinguished among the results found in a search engine query? “Brand SERP” is what your audience sees when they google your brand or personal name. Jason Barnard is leading expert in this field – and has been studying, tracking, and analyzing Brand SERPs since 2013. Using the database with his Kalicube Pro SaaS platform, Jason has been tracking and analyzing over 70,000 brands across a dozen countries… Conclusion: your Brand SERP is your new business card, an honest critique of your content strategy and a reflection of your brand's digital ecosystem. Join the Talking Sound Podcast as investigate the mysteries behind SEO and SERP for bands and brands with the Brand SERP guy, Jason Barnard, CEO and Founder of Kalicube! The Talking Sound Podcast is a proud member of the family of podcasts. Visit the HC Universal Network online today to get all the latest from the Talking Sound Podcast and more great shows! Talking Sound Podcast would like to thank the continuing support of our listeners and sponsors including PodcastCadet.com, Use Code Talking20 to save 20% off today! The Talking Sound Podcast has teamed up with True Hemp Science, Austin, TX based suppliers of high-quality full spectrum emulsified CBD products and more. Visit TrueHempScience.com

Jason Barnard is The Brand SERP Guy - a digital marketer who specializes in Brand SERPs and knowledge panels. Company: He is the founder and CEO at Kalicube – a groundbreaking digital marketing agency that pioneers the concept of Brand SERP optimization and knowledge panel management. Author: Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regular guest on others such as Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics, and Trustpilot. Speaker: He regularly gives conferences at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series, and YoastCon. Podcast host: Spanning 3 seasons, With Jason Barnard has become a staple for digital marketers. The conversations are always intelligent, always interesting… and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 180 episodes are available. And counting!. Listen to all of the NerdBrand Podcast Episodes at: https://nerdbrandagency.com/podcast If you are looking for help with your SEO strategy and need your brand updated, and more uniform online contact us at: https://nerdbrandagency.com/contact-us/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/nerdbrand/message Support this podcast: https://anchor.fm/nerdbrand/support

My guest on this week's episode of Suds & Search is Jason Barnard, also known as the Brand SERP Guy. Jason is the owner of Kalicube, an online SaaS product offering all sorts of cool tools, guides, and training to optimize for a brand SERP. You might be asking… What is a brand SERP? How would someone go about optimizing for a brand SERP? No one has spent more time thinking about these questions than Jason Barnard. He is a frequent presenter at major conferences all over the world. You may have heard Jason present at BrightonSEO, PubCon, YoastCon, and many of the different SMX events. He is also one of the most popular and most listened to podcasters in the industry. His show, “With Jason Bernard…” is extremely well done. I'm going to ask him about the show and some of the extraordinary guests he's been able to have on. Jason is also a regular contributor to major industry publications including Search Engine Journal, Search Engine Land, and at the SEMrush blog. Brand SERPs are a really interesting topic to me because they involve just about every hot topic in SEO at the moment. Jason is well-versed discussing topics like Entities, the knowledge graph, knowledge panels, schema, and all the different ways AI could play into brand SERPs. I'm going to start our conversation breaking it all down with the master of brand SERPs. Grab something cold to drink and join me for a conversation with Jason Barnard. We'll talk about what people might be doing wrong with branded SERPs, we'll talk about his online training courses over at Kalicube, and we'll see if we can get Jason to sing a little song called SEO is AEO. Listen to Suds & Search Podcasts: Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9teXNvdW5kd2lzZS5jb20vcnNzLzE1OTUzNTQ3MjgwNTZz Apple Podcast: https://podcasts.apple.com/us/podcast/suds-search-interviews-todays-search-marketing-experts/id1526688363 Spotify Podcast: https://open.spotify.com/show/5ALxRpeDgIvg63bK6eoUTe Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Local Search Tuesday's Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

In this week's episode, we welcome Jason Barnard (aka The Brand SERP Guy), Founder & CEO of Kalicube. Jason Barnard is a digital marketing consultant who specializes in Brand SERPs and knowledge panels. He also hosts The Kalicube Marketing Podcast in which he talks with the smartest people in digital marketing on topics they know inside and out.We tell Jason's SEO story in which he went from producing an internationally syndicated children's show called Boowa and Kwala to a career in SEO. We also spend time paying tribute to Hamlet Batista, the late CEO & Founder of Ranksense and a guest on our show earlier this season. We share our stories and talk about the outpouring of grief and support within the industry. We can't promise that we'll do his legacy justice, but we felt it appropriate to pay our respects. Rest in Peace Hamlet.Please if you have the means, donate to Hamlet's GoFundMe to assist his family in their time of need: https://www.gofundme.com/f/in-memory-of-hamlet-batista

It's not a coincidence that we mention that there are a lot of Jason Barnards out there. In this episode of the Yoast SEO Podcast, you will learn why it's important to know if you have namesakes, just like Jason does. The Jason Barnard Joost is talking to in this episode is a digital marketer, but also a musician and cartoon blue dog. He specializes in Brand SERPs(Search Engine Results Pages), which is the first thing people see when they search for your brand online.This is what you will learn by listening to the podcast:The importance of the About us pageHow to discover if there's a Brand SERP for your own brand or if one is starting to formHow to explain to Google that you are a certain entity and your namesakes are not youMaintaining your knowledge panelThe importance of rich site links in your Brand SERPThat knowledge panels differ around the world

Greg Gifford with Jason Barnard at SMX West Greg starts by singing the song back to me. Then we discuss his world-famous slide decks. Then onto Google is your new Homepage. Thanks to Google my Business, in local this has been the case for years - Mike Blumenthal said it is 2017. People searching your brand name in a near me / local context will probably not visit your site. So that Brand SERP is the first and the last impression they get before engaging with you. When was the last time you visited a restaurant website after searching their name? Do you need a website any more? Greg gives a quick rundown of the top tips for GMB… and since in local users will rarely visit your site, it effectively becomes your site. Then onto video - wich is now a necessity for your digital strategy, rather than luxury. And it can be low cost without looking cheap. Greg gives some amazing tips for making great videos. And, of course, those videos can rank on your Brand SERP. Aleyda Solis using Wistia, and Greg agrees. Both suggest adding it to YouTube too. Greg goes as far as to also adds it to Facebook and LinkedIn to reach the biggest possible audience. It's all about exposure… Then onto a more general discussion about digital marketing has come full circle and we are now back to marketing… and that maybe marketers can now approach digital marketing more confidently since it is simply one more piece of their marketing pie, and now a separate 'thing'. Lastly, Brand SERPs - what appears when someone searches your brand name - you can and should, control that experience. https://www.youtube.com/watch?v=TZe2vHal2SA What You'll learn 0:26 Greg's original movie-themed talks1:30 Google is your new homepage and the importance of your GMB listing3:00 Are you losing customers or conversions with zero-click search?3:30 How to optimize your GMB5:24 Is video content production really expensive?6:35 Is video content creation only reserved for those naturally engaging and good on camera?7:40 The importance of video boxes on your Brand SERP, and platforms like Wistia and Youtube for better metrics8:36 Greg's video upload strategy designed to reach multiple audiences10:32 Digital Marketing has come full circle as the old school methods become relevant again12:08 How to deal with a bad review to your business showing up on your Brand SERP14:27 The correct approach on how to control people's experience when they search for your brand

Greg Gifford with Jason Barnard at SMX West Greg starts by singing the song back to me. Then we discuss his world-famous slide decks. Then onto Google is your new Homepage. Thanks to Google my Business, in local this has been the case for years - Mike Blumenthal said it is 2017. People searching your brand name in a near me / local context will probably not visit your site. So that Brand SERP is the first and the last impression they get before engaging with you. When was the last time you visited a restaurant website after searching their name? Do you need a website any more? Greg gives a quick rundown of the top tips for GMB… and since in local users will rarely visit your site, it effectively becomes your site. Then onto video - wich is now a necessity for your digital strategy, rather than luxury. And it can be low cost without looking cheap. Greg gives some amazing tips for making great videos. And, of course, those videos can rank on your Brand SERP. Aleyda Solis using Wistia, and Greg agrees. Both suggest adding it to YouTube too. Greg goes as far as to also adds it to Facebook and LinkedIn to reach the biggest possible audience. It's all about exposure… Then onto a more general discussion about digital marketing has come full circle and we are now back to marketing… and that maybe marketers can now approach digital marketing more confidently since it is simply one more piece of their marketing pie, and now a separate 'thing'. Lastly, Brand SERPs - what appears when someone searches your brand name - you can and should, control that experience. https://www.youtube.com/watch?v=TZe2vHal2SA What You'll learn 0:26 Greg's original movie-themed talks1:30 Google is your new homepage and the importance of your GMB listing3:00 Are you losing customers or conversions with zero-click search?3:30 How to optimize your GMB5:24 Is video content production really expensive?6:35 Is video content creation only reserved for those naturally engaging and good on camera?7:40 The importance of video boxes on your Brand SERP, and platforms like Wistia and Youtube for better metrics8:36 Greg's video upload strategy designed to reach multiple audiences10:32 Digital Marketing has come full circle as the old school methods become relevant again12:08 How to deal with a bad review to your business showing up on your Brand SERP14:27 The correct approach on how to control people's experience when they search for your brand

Greg Gifford with Jason Barnard at SMX West Greg starts by singing the song back to me. Then we discuss his world-famous slide decks. Then onto Google is your new Homepage. Thanks to Google my Business, in local this has been the case for years - Mike Blumenthal said it is 2017. People searching your brand name in a near me / local context will probably not visit your site. So that brand SERP is the first and the last impression they get before engaging with you. When was the last time you visited a restaurant website after searching their name? Do you need a website any more? Greg gives a quick rundown of the top tips for GMB… and since in local users will rarely visit your site, it effectively becomes your site. Then onto video - wich is now a necessity for your digital strategy, rather than luxury. And it can be low cost without looking cheap. Greg gives some amazing tips for making great videos. And, of course, those videos can rank on your Brand SERP. Aleyda Solis using Wistia, and Greg agrees. Both suggest adding it to YouTube too. Greg goes as far as to also adds it to Facebook and LinkedIn to reach the biggest possible audience. It's all about exposure… Then onto a more general discussion about digital marketing has come full circle and we are now back to marketing… and that maybe marketers can now approach digital marketing more confidently since it is simply one more piece of their marketing pie, and now a separate 'thing'. Lastly, Brand SERPs - what appears when someone searches your brand name - you can and should, control that experience. https://www.youtube.com/watch?v=TZe2vHal2SA What You'll learn 0:26 Greg's original movie-themed talks1:30 Google is your new homepage and the importance of your GMB listing3:00 Are you losing customers or conversions with zero-click search?3:30 How to optimize your GMB5:24 Is video content production really expensive?6:35 Is video content creation only reserved for those naturally engaging and good on camera?7:40 The importance of video boxes on your Brand SERP, and platforms like Wistia and Youtube for better metrics8:36 Greg's video upload strategy designed to reach multiple audiences10:32 Digital Marketing has come full circle as the old school methods become relevant again12:08 How to deal with a bad review to your business showing up on your Brand SERP14:27 The correct approach on how to control people's experience when they search for your brand

Show Notes:

Rand Fishkin talks to Jason Barnard about removing Wikipedia from the equation when managing the Knowledge Graph. Many marketers rely on using Wikipedia to get into Google's Knowledge Graph. This approach has multiple issues it is not appreciated by Wikipedia editorsit isn't helpful to Wikipedia usersit truly is an all-or-nothing tacticit fails if the article is never published, or is quickly deletedit is an unstable 'one trick pony' strategyit hands control of 'facts' about your brand (or personal brand) to Wikipedians ... and then it isn't the only way to get into the Knowledge Graph. There are many, many other routes you can take that are more stable, more reliable and where you have control. Mostly, we discuss removing Wikipedia from the equation in our Knowledge Graph strategies... but we talk around the topic - taking control of information about you online, Brand SERPs, the future of Brand in digital marketing, the power of the tech giants... and rather a lot more ! 53 stunningly interesting minutes and an incredibly insightful conversation. Kalicube Tuesdays: The Knowledge Graph: Removing Wikipedia from the Equation. With Rand Fishkin. What you'll learn 00:30 Introducing Rand Fishkin01:30 Have the tech giants coloured the United States pandemic response with disinformation?02:40 Nationalism/Collectivism Vs. Individualism and how countries respond to COVID-1908:16 Does the field of digital marketing hold some blame for the spread of misinformation?09:36 Deleting an article on Wikipedia - the impact on Google's Knowledge Graph (example: Boowa & Kwala)10:30 A quick look at Rand Fishkin's Brand SERP13:33 Why Rand petitioned for the removal of a Wikipedia page (and why you might want to)16:39 Using WordLift to create an entity-based content model17:12 Why are certain episodes of this podcast in the Knowledge Graph and others not? 18:45 How a webpage got to become an entity in the Knowledge Graph and trigger a knowledge panel19:24 Google and their use of structured data21:44 Introducing the “Zebra Vs. Unicorn” business philosophy24:43 Who is Google's competitor?25:50 Why you cannot build a competitor to Google28:50 Are governments right to be afraid of big tech companies?29:39 When did Microsoft become the good guy?31:40 The importance of Bingbot's annotation layers32:55 How a company inherits traits from their CEO34:15 The difficulty in disconnecting with a former business36:50 What drove the creation of SparkToro?37:30 What does the “Zebra Vs. Unicorn” business philosophy entail?40:28 Why did Kalicube trend on SparkToro?41:40 What does ‘trending' indicate?43:32 What does SparkToro offer?46:20 How does SparkToro work?50:10 Look beyond Facebook and Google for inbound marketing Subscribe to the podcast Subscribe here >> This episode was recorded live on video August 5th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >> Special offers... 10% off the schema plugin for Wordpress. This is tool I have been using for the Entity Based Content Model I keep mentioning in the series. Absolutely stunning results in ranking, visibility, traffic and knowledge graph presence... and it is the easiest tool from adding Schema.org markup on the market to use (even without schema markup skills).  Plus they have an awesome client support and really get into helping you get the most out of it. 100% recommended.  If you have been thinking about getting great schema markup on your site, and now want to take the plunge, get 10% discount on Wordlift here >>  (this offer includes a rather generous and confident 14 day, no questions asked money back guarantee) 2 weeks Guru account free. This way for 2 weeks free Guru with SEMrush - the best bang for your buck in the SEO tool space right now :)

Rand Fishkin talks to Jason Barnard about removing Wikipedia from the equation when managing the Knowledge Graph. Many marketers rely on using Wikipedia to get into Google's Knowledge Graph. This approach has multiple issues it is not appreciated by Wikipedia editorsit isn't helpful to Wikipedia usersit truly is an all-or-nothing tacticit fails if the article is never published, or is quickly deletedit is an unstable 'one trick pony' strategyit hands control of 'facts' about your brand (or personal brand) to Wikipedians ... and then it isn't the only way to get into the Knowledge Graph. There are many, many other routes you can take that are more stable, more reliable and where you have control. Mostly, we discuss removing Wikipedia from the equation in our Knowledge Graph strategies... but we talk around the topic - taking control of information about you online, Brand SERPs, the future of Brand in digital marketing, the power of the tech giants... and rather a lot more ! 53 stunningly interesting minutes and an incredibly insightful conversation. Kalicube Tuesdays: The Knowledge Graph: Removing Wikipedia from the Equation. With Rand Fishkin. What you'll learn 00:30 Introducing Rand Fishkin01:30 Have the tech giants coloured the United States pandemic response with disinformation?02:40 Nationalism/Collectivism Vs. Individualism and how countries respond to COVID-1908:16 Does the field of digital marketing hold some blame for the spread of misinformation?09:36 Deleting an article on Wikipedia - the impact on Google's Knowledge Graph (example: Boowa & Kwala)10:30 A quick look at Rand Fishkin's Brand SERP13:33 Why Rand petitioned for the removal of a Wikipedia page (and why you might want to)16:39 Using WordLift to create an entity-based content model17:12 Why are certain episodes of this podcast in the Knowledge Graph and others not? 18:45 How a webpage got to become an entity in the Knowledge Graph and trigger a knowledge panel19:24 Google and their use of structured data21:44 Introducing the “Zebra Vs. Unicorn” business philosophy24:43 Who is Google's competitor?25:50 Why you cannot build a competitor to Google28:50 Are governments right to be afraid of big tech companies?29:39 When did Microsoft become the good guy?31:40 The importance of Bingbot's annotation layers32:55 How a company inherits traits from their CEO34:15 The difficulty in disconnecting with a former business36:50 What drove the creation of SparkToro?37:30 What does the “Zebra Vs. Unicorn” business philosophy entail?40:28 Why did Kalicube trend on SparkToro?41:40 What does ‘trending' indicate?43:32 What does SparkToro offer?46:20 How does SparkToro work?50:10 Look beyond Facebook and Google for inbound marketing Subscribe to the podcast Subscribe here >> This episode was recorded live on video August 5th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >> Special offers... 10% off the schema plugin for Wordpress. This is tool I have been using for the Entity Based Content Model I keep mentioning in the series. Absolutely stunning results in ranking, visibility, traffic and knowledge graph presence... and it is the easiest tool from adding Schema.org markup on the market to use (even without schema markup skills).  Plus they have an awesome client support and really get into helping you get the most out of it. 100% recommended.  If you have been thinking about getting great schema markup on your site, and now want to take the plunge, get 10% discount on Wordlift here >>  (this offer includes a rather generous and confident 14 day, no questions asked money back guarantee) 2 weeks Guru account free. This way for 2 weeks free Guru with SEMrush - the best bang for your buck in the SEO tool space right now :)

Rand Fishkin talks to Jason Barnard about removing Wikipedia from the equation when managing the Knowledge Graph. Many marketers rely on using Wikipedia to get into Google's Knowledge Graph. This approach has multiple issues it is not appreciated by Wikipedia editorsit isn't helpful to Wikipedia usersit truly is an all-or-nothing tacticit fails if the article is never published, or is quickly deletedit is an unstable 'one trick pony' strategyit hands control of 'facts' about your brand (or personal brand) to Wikipedians ... and then it isn't the only way to get into the Knowledge Graph. There are many, many other routes you can take that are more stable, more reliable and where you have control. Mostly, we discuss removing Wikipedia from the equation in our Knowledge Graph strategies... but we talk around the topic - taking control of information about you online, Brand SERPs, the future of Brand in digital marketing, the power of the tech giants... and rather a lot more ! 53 stunningly interesting minutes and an incredibly insightful conversation. Kalicube Tuesdays: The Knowledge Graph: Removing Wikipedia from the Equation. With Rand Fishkin. What you'll learn 00:30 Introducing Rand Fishkin01:30 Have the tech giants coloured the United States pandemic response with disinformation?02:40 Nationalism/Collectivism Vs. Individualism and how countries respond to COVID-1908:16 Does the field of digital marketing hold some blame for the spread of misinformation?09:36 Deleting an article on Wikipedia - the impact on Google's Knowledge Graph (example: Boowa & Kwala)10:30 A quick look at Rand Fishkin's Brand SERP13:33 Why Rand petitioned for the removal of a Wikipedia page (and why you might want to)16:39 Using WordLift to create an entity-based content model17:12 Why are certain episodes of this podcast in the Knowledge Graph and others not? 18:45 How a webpage got to become an entity in the Knowledge Graph and trigger a knowledge panel19:24 Google and their use of structured data21:44 Introducing the “Zebra Vs. Unicorn” business philosophy24:43 Who is Google's competitor?25:50 Why you cannot build a competitor to Google28:50 Are governments right to be afraid of big tech companies?29:39 When did Microsoft become the good guy?31:40 The importance of Bingbot's annotation layers32:55 How a company inherits traits from their CEO34:15 The difficulty in disconnecting with a former business36:50 What drove the creation of SparkToro?37:30 What does the “Zebra Vs. Unicorn” business philosophy entail?40:28 Why did Kalicube trend on SparkToro?41:40 What does ‘trending' indicate?43:32 What does SparkToro offer?46:20 How does SparkToro work?50:10 Look beyond Facebook and Google for inbound marketing Subscribe to the podcast Subscribe here >> This episode was recorded live on video August 5th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >> Special offers... 10% off the schema plugin for Wordpress. This is tool I have been using for the Entity Based Content Model I keep mentioning in the series. Absolutely stunning results in ranking, visibility, traffic and knowledge graph presence... and it is the easiest tool from adding Schema.org markup on the market to use (even without schema markup skills).  Plus they have an awesome client support and really get into helping you get the most out of it. 100% recommended.  If you have been thinking about getting great schema markup on your site, and now want to take the plunge, get 10% discount on Wordlift here >>  (this offer includes a rather generous and confident 14 day, no questions asked money back guarantee) 2 weeks Guru account free. This way for 2 weeks free Guru with SEMrush - the best bang for your buck in the SEO tool space right now :)

Today, I chat with Jason Barnard for a second time. Jason's releasing a couple new courses that you should definitely check out.

Nathan Chalmers with Jason Barnard at The Bing Series Nathan Chalmers talks to Jason Barnard about the whole page algorithm. Nathan had done his homework by listening to previous episodes…. And he loves the song :) https://www.youtube.com/watch?v=L5kJFlMIHVU A year ago I didn't know about the bidding system in Google and Bing ranking... and 6 months ago I didn't know there was a whole page team. Now I get to learn how the latter affects the former.  First up, I had called the bidding system “Darwinism in Search”. Turns out Darwin is the name of their algorithm that allocates the positions on the SERP to different rich elements. He tells me my initial analysis was good, but I made it all sound more mechanical than it truly is. Next reveal - there are 6 teams that work together to build the whole page, each with their own Darwinistic system, with the aim of creating the best user experience. The blue links are the base and they are NOT dying out, even if I thought they were. Then onto Brand SERPs - and although I had seen that they are nuanced, but I had underestimated just HOW nuanced. User behaviour on the SERP is key to the anatomy of that page of results. Whatever the SERP -  Bing's aim is to get the user to success as fast as possible. Brilliant from Nathan - I would say that as he ends by saying “this whole Darwinism in Search thing is really cool”. Catch the rest of the Bing Series: How Ranking Works at Bing – Frédéric Dubut, Senior Program Manager Lead, BingDiscovering, Crawling, Extracting and Indexing at Bing – Fabrice Canel Principal Program Manager, BingHow the Q&A / Featured Snippet Algorithm Works – Ali Alvi,  Principal Lead Program Manager AI Products, BingHow the Image and Video Algorithm Works – Meenaz Merchant, Principal Program Manager Lead, AI and Research, BingHow the Whole Page Algorithm Works – Nathan Chalmers, Program Manager, Search Relevance Team, Bing

Nathan Chalmers with Jason Barnard at The Bing Series Nathan Chalmers talks to Jason Barnard about the whole page algorithm. Nathan had done his homework by listening to previous episodes…. And he loves the song :) https://www.youtube.com/watch?v=L5kJFlMIHVU A year ago I didn't know about the bidding system in Google and Bing ranking... and 6 months ago I didn't know there was a whole page team. Now I get to learn how the latter affects the former.  First up, I had called the bidding system “Darwinism in Search”. Turns out Darwin is the name of their algorithm that allocates the positions on the SERP to different rich elements. He tells me my initial analysis was good, but I made it all sound more mechanical than it truly is. Next reveal - there are 6 teams that work together to build the whole page, each with their own Darwinistic system, with the aim of creating the best user experience. The blue links are the base and they are NOT dying out, even if I thought they were. Then onto Brand SERPs - and although I had seen that they are nuanced, but I had underestimated just HOW nuanced. User behaviour on the SERP is key to the anatomy of that page of results. Whatever the SERP -  Bing's aim is to get the user to success as fast as possible. Brilliant from Nathan - I would say that as he ends by saying “this whole Darwinism in Search thing is really cool”. Catch the rest of the Bing Series: How Ranking Works at Bing – Frédéric Dubut, Senior Program Manager Lead, BingDiscovering, Crawling, Extracting and Indexing at Bing – Fabrice Canel Principal Program Manager, BingHow the Q&A / Featured Snippet Algorithm Works – Ali Alvi,  Principal Lead Program Manager AI Products, BingHow the Image and Video Algorithm Works – Meenaz Merchant, Principal Program Manager Lead, AI and Research, BingHow the Whole Page Algorithm Works – Nathan Chalmers, Program Manager, Search Relevance Team, Bing

Nathan Chalmers with Jason Barnard at The Bing Series Nathan Chalmers talks to Jason Barnard about the whole page algorithm. Nathan had done his homework by listening to previous episodes…. And he loves the song :) https://www.youtube.com/watch?v=L5kJFlMIHVU A year ago I didn't know about the bidding system in Google and Bing ranking... and 6 months ago I didn't know there was a whole page team. Now I get to learn how the latter affects the former.  First up, I had called the bidding system “Darwinism in Search”. Turns out Darwin is the name of their algorithm that allocates the positions on the SERP to different rich elements. He tells me my initial analysis was good, but I made it all sound more mechanical than it truly is. Next reveal - there are 6 teams that work together to build the whole page, each with their own Darwinistic system, with the aim of creating the best user experience. The blue links are the base and they are NOT dying out, even if I thought they were. Then onto Brand SERPs - and although I had seen that they are nuanced, but I had underestimated just HOW nuanced. User behaviour on the SERP is key to the anatomy of that page of results. Whatever the SERP -  Bing's aim is to get the user to success as fast as possible. Brilliant from Nathan - I would say that as he ends by saying “this whole Darwinism in Search thing is really cool”. Catch the rest of the Bing Series: How Ranking Works at Bing – Frédéric Dubut, Senior Program Manager Lead, BingDiscovering, Crawling, Extracting and Indexing at Bing – Fabrice Canel Principal Program Manager, BingHow the Q&A / Featured Snippet Algorithm Works – Ali Alvi,  Principal Lead Program Manager AI Products, BingHow the Image and Video Algorithm Works – Meenaz Merchant, Principal Program Manager Lead, AI and Research, BingHow the Whole Page Algorithm Works – Nathan Chalmers, Program Manager, Search Relevance Team, Bing

John Morabito with Jason Barnard at Pubcon Las Vegas 2019 For once someone gets all over excited about Brand SERPs. I manage to keep reasonably quiet and let him talk, despite the fact I am over excited about it too. He actually does proper SEO audits on all terms that contain the brand name, and gives some super duper insights we should all be taking note of. So go out and manage your branded searches. Easy win, and vitally important.

John Morabito with Jason Barnard at Pubcon Las Vegas 2019 For once someone gets all over excited about Brand SERPs. I manage to keep reasonably quiet and let him talk, despite the fact I am over excited about it too. He actually does proper SEO audits on all terms that contain the brand name, and gives some super duper insights we should all be taking note of. So go out and manage your branded searches. Easy win, and vitally important.

John Morabito with Jason Barnard at Pubcon Las Vegas 2019 For once someone gets all over excited about brand SERPs. I manage to keep reasonably quiet and let him talk, despite the fact I am over excited about it too. He actually does proper SEO audits on all terms that contain the brand name, and gives some super duper insights we should all be taking note of. So go out and manage your branded searches. Easy win, and vitally important.

Lily Ray with Jason Barnard at BrightonSEO April 2019 Lily Ray talks with Jason Barnard (The Brand SERP Guy) about E-A-T, the how, they why and the what to do! John Bonham, Keith Moon … Lily Ray. Rock drummer icons all :) Lily sets herself apart because a) she is alive and b) she knows boatloads about E-A-T. We discuss August and March updates. I suggest that Google has a slap-and-reward system. Lily politely ignores that, and gives some very encouraging information about E-A-T. Much of it is an easy fix. She then identifies what the constituent parts of building E-A-T really are. I ask for a lot of free advice. And Lily very kindly gives it to me – she is super practical and smart. We now need to be obsessed by Brand SERPs. And even gossip sites can be useful, as can comic sites… as long as they provide useful information. Pure buzz has no long term value. Trust rank is (perhaps) a thing? Then Lily finishes with a wonderful summary of the fundamental point of an SEO's job.

Lily Ray with Jason Barnard at BrightonSEO April 2019 Lily Ray talks with Jason Barnard (The Brand SERP Guy) about E-A-T, the how, they why and the what to do! John Bonham, Keith Moon … Lily Ray. Rock drummer icons all :) Lily sets herself apart because a) she is alive and b) she knows boatloads about E-A-T. We discuss August and March updates. I suggest that Google has a slap-and-reward system. Lily politely ignores that, and gives some very encouraging information about E-A-T. Much of it is an easy fix. She then identifies what the constituent parts of building E-A-T really are. I ask for a lot of free advice. And Lily very kindly gives it to me – she is super practical and smart. We now need to be obsessed by Brand SERPs. And even gossip sites can be useful, as can comic sites… as long as they provide useful information. Pure buzz has no long term value. Trust rank is (perhaps) a thing? Then Lily finishes with a wonderful summary of the fundamental point of an SEO's job.

Lily Ray with Jason Barnard at BrightonSEO April 2019 Lily Ray talks with Jason Barnard about E-A-T, the how, they why and the what to do! John Bonham, Keith Moon … Lily Ray. Rock drummer icons all :) Lily sets herself apart because a) she is alive and b) she knows boatloads about E-A-T. We discuss August and March updates. I suggest that Google has a slap-and-reward system. Lily politely ignores that, and gives some very encouraging information about E-A-T. Much of it is an easy fix. She then identifies what the constituent parts of building E-A-T really are. I ask for a lot of free advice. And Lily very kindly gives it to me – she is super practical and smart. We now need to be obsessed by Brand SERPs. And even gossip sites can be useful, as can comic sites… as long as they provide useful information. Pure buzz has no long term value. Trust rank is (perhaps) a thing? Then Lily finishes with a wonderful summary of the fundamental point of an SEO's job.

Arnout Hellemans with Jason Barnard at YoastCon 2019 Arnout Hellemans talks with Jason Barnard about trust-building without links. A lovely conversation where we cover mentions, links, linkless links, the knowledge graph, Brand SERPs and reputation. Sounds like a bit of a mix, but in fact it all makes a lot of sense. Thanks, Arnout !

Arnout Hellemans with Jason Barnard at YoastCon 2019 Arnout Hellemans talks with Jason Barnard about trust-building without links. A lovely conversation where we cover mentions, links, linkless links, the knowledge graph, Brand SERPs and reputation. Sounds like a bit of a mix, but in fact it all makes a lot of sense. Thanks, Arnout !