Podcasts about kalicube

Your brand is what Google and AI say it is!Are you prepared to leave your most valuable asset in the hands of the machines?Meet Jason Barnard!Jason is a World Authority on Digital Brand Intelligence, Serial Entrepreneur, Bestselling Author, Acclaimed Keynote Speaker, Award-winning Innovator and CEO at Kalicube.Kalicube is a groundbreaking digital marketing agency that helps the world's most dynamic business leaders move from being one amongst many to become The Reference in their industry so they can drive business for their company and be serene about their future careers.Connect with Jason:Website: https://kalicube.com/about/contact/Linkedin: https://www.linkedin.com/in/jasonmbarnard/Additional Resources:FREE Guides: https://kalicube.com/solutions/free-downloadable-guides/Apple: https://podcasts.apple.com/us/podcast/be-a-google-whisperer-how-to-grow-your-online/id1614151066?i=1000704299018 Spotify: https://open.spotify.com/episode/4fb9wRhJV5u721MdG4YGsA?si=muRR28bYSzCxc4JTxl_TFAYouTube: https://youtu.be/Ktc98LDbGv0

In this episode of Entrepreneur Weekly, Alan Taylor engages in a thought-provoking dialogue with longtime friend, Scott Duffy, exploring the rapidly evolving domain of artificial intelligence (AI) at the AI Mavericks event in Los Angeles. Initially harboring skepticism, Alan's perspective undergoes a transformation upon noting that a mere 6.1% of businesses have integrated AI into their operations, as highlighted by a Goldman Sachs study, underscoring the nascent stage of AI adoption in various sectors. Scott introduces Jason Barnard, who developed a tool to help brands build authority in the AI sector by enhancing their online presence. Jason stresses the importance of a strong digital narrative, noting that he, despite his background, needed to boost his online authority at his company, Kalicube. Barnard focuses on training AI, like Google's algorithms, to represent individuals' credibility and expertise accurately. He encourages people to take control of their online narrative to ensure they are seen as credible experts. By testing AI platforms with inquiries about notable figures, individuals can see how consistent branding fosters trust—like teaching a dog a trick. Up next, we have Joe Stolte, who co-founded Daily AI, a groundbreaking tool that has changed how I create and send weekly emails. Despite being in its early stages, Daily AI has significant potential to transform businesses that may not realize what they're missing. The company focuses on “outcomes over outputs,” emphasizing that AI tools must drive tangible results, particularly for small businesses. By creating effective AI workflows and agents, Daily AI helps engage audiences and streamline the sales process, enabling users to automate tasks and achieve better results faster than traditional methods. Joining us next is, Renee Lossia Acho from the Renee Lossia Acho Real Estate Group, who discusses AI's role in real estate. Traditionally, developing educational courses has been resource-intensive, but AI, especially through digital twins, is changing this. However, some professionals worry about job security due to automation. It's crucial to remember that machines can't replicate the personal interactions essential for building relationships in real estate. Instead, AI should be seen as a complementary tool to enhance productivity and help professionals maximize their time. Brad Moss, founder of Enhanced AI, previously managed Amazon's third-party selling platform. Three and a half years ago, he recognized the potential of artificial intelligence and sought to create a platform for business professionals to build custom agents. With his background in tech and entrepreneurship, Moss is well-equipped to scale Enhanced AI. The platform streamlines the agent-building process, allowing users to create voice-controlled agents easily. He envisions a system where users can articulate their needs to automatically generate customized agents and encourages early engagement to maximize the platform's capabilities.. In a recent segment, Alan spoke with motivational speaker Dan Clark, who has been active since 1982 and started his career with the National Speakers Association under Zig Ziglar. Dan discussed how AI could enhance his focus on personal responsibility and character-based values, acknowledging the need for motivation in today's fast-paced world. He emphasized preserving the creative process while recognizing AI's potential to improve communication, particularly in marketing. Dan highlighted the ability of AI to replicate and amplify the wisdom of speakers like himself, Scott Duffy, and Alan. He concluded by expressing excitement about the upcoming AI Mavericks conference and its innovative potential. Learn more about your ad choices. Visit megaphone.fm/adchoices

Want to stay ahead of the SEO curve in 2025? While most website owners chase traditional ranking factors, they're overlooking a game-changing strategy: Brand Search Optimization.Join us as industry expert Jason Barnard of Kalicube reveals:How brand search has become crucial for sustainable SEO successThe profound impact of Google AI and ChatGPT on search rankingsA proven process for establishing your brand's online authorityWhy knowledge panels and entity SEO give you a competitive edgeStrategic tactics to boost your website traffic and conversion ratesPerfect for: Website owners, digital entrepreneurs, and anyone looking for a success roadmap to future-proof traffic and sustainable growth in 2025 and beyond.Bonus: Register for our free masterclass to learn our proven system for buying and renovating websites to generate recurring income. https://www.ebusinessinstitute.com.au/dip

In this episode, I was lucky enough to interview Jason Barnard, CEO of Kalicube.Jason recounts his beginnings in the music industry, where he started a record label after failing to secure a deal for his band. This led him to his first customer, a record company, which he gained through relationship building. He further explains the challenges he faced with his second company, a children's entertainment platform, which ultimately succeeded due to a significant audience demand, evidenced by five million monthly visitors to their website. This success attracted the attention of major telecoms like Orange in France, illustrating the importance of having a compelling audience proposition.Transitioning to Kalicube, Jason describes his current focus on helping individuals control their online personal brand. He emphasizes the necessity of having a personal website to establish credibility and authority in the digital space, as well as the timeline for seeing results from such efforts, ranging from three to twelve months. Jason asserts that the goal of dominating one's niche is about becoming the go-to name associated with a specific topic. Through their platform, Kalicube utilizes extensive data points to guide clients on effectively building their personal brands and engaging their target audiences. Get inspired by Jason Barnard's journey from musician to digital strategist and learn how to redefine your brand in this episode of The First Customer!Guest Info:Kalicubehttps://kalicube.com/Jason Barnard's LinkedInhttps://www.linkedin.com/in/jasonmbarnard/Connect with Jay on LinkedInhttps://www.linkedin.com/in/jayaigner/The First Customer Youtube Channelhttps://www.youtube.com/@thefirstcustomerpodcastThe First Customer podcast websitehttps://www.firstcustomerpodcast.comFollow The First Customer on LinkedInhttp://www.linkedin.com/company/the-first-customer-podcast/

How much control do you really have over your brand's online presence? In this episode, we're joined by Jason Barnard, CEO and founder of Kalicube, to uncover the strategies behind shaping how Google perceives your brand. Jason is an expert in helping people and businesses take charge of their digital narrative, and he's sharing tips that anyone can put to use.From managing Google Knowledge Panels to refining your digital footprint, this conversation is packed with actionable advice to help you build a stronger, more consistent online identity. Jason's practical, down-to-earth approach makes it easy to understand how you can align your brand's online presence with your vision and goals.Whether you're a small business owner, a marketer, or someone with a multifaceted career, this episode has something for you. Tune in to learn how to stand out online, educate AI about your brand, and stay relevant in a world where digital impressions matter more than ever.Send us a textSupport the show Show Notes Apply to be featured on My Weekly Marketing!

Are you making sure your brand appears the way you want to when people search for it in Google? That's what Jason Barnard has set out to tackle for his clients, and in thie episode he downloads plenty of tips to host ⁠Will Francis⁠ on how to own your profile on Google and AI-driven search. Check out Jason's free downloadable guides at his site Kalicube. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our ⁠⁠website⁠⁠, ⁠⁠Apple Podcasts⁠⁠, ⁠⁠Spotify⁠⁠, and ⁠⁠YouTube⁠⁠. Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! ⁠⁠Join for free today⁠⁠. And if you enjoyed this episode please leave a review so others can find us!

Jason Barnard (The Brand SERP Guy) is an entrepreneur and CEO of Kalicube. Jason specialises in Online Brand Management and his superhero skill is his ability to influence and reshape Google's focus on an individual or a company. This isn't just optimization; it's a strategic manipulation of digital perceptions. He's been working on Google since the year it was incorporated, and he has been successfully manipulating Google from day one. Literally. How many people do you personally know who can say that! Jason has founded multiple companies, including Kalicube in France in 2015, WTPL Music in France in 1991, and UpToTen in Mauritius in 2000. Jason was also CEO of UpToTen from 2000 to 2011 and was CEO of WTPL Music from 1991 to 1999. Jason's first book, “The Fundamentals of Brand SERPs for Business”, was published in January 2022. Jason regularly contributes articles to leading digital marketing publications such as Search Engine Journal and Search Engine Land. Jason writes for businesses in the digital marketing industry, including Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics, and Trustpilot. Key Moments [06:20] Profitable company sold, now focusing on Kalicube. [08:50] CEO running business, delegate to leadership team. [10:41] Initiate personal brand, shift focus to corporation. [14:00] Future-proof platforms function the same universally. [18:29] Find Jason Barnard online for different interactions. Find Jason Online Personal name link to: https://jasonbarnard.com The Brand SERP Guy link to: https://thebrandserpguy.com Professional link to: https://kalicube.com/about/jason-barnard/ -------BOOK https://www.brandserpsforbusiness.com/ ------- SOCIAL PERSONAL https://twitter.com/jasonmbarnard https://www.linkedin.com/in/jasonmbarnard/ https://www.facebook.com/jasonmartinbarnard/ https://www.youtube.com/@jasonmbarnard --------PODCAST https://brandedsearchandbeyond.com/ If you're enjoying Entrepreneur's Enigma, please give us a review on the podcast directory of your choice. We're on all of them and these reviews really help others find the show. GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser Also, if you're getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee Follow Seth Online: Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://s3th.me/@pch Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

https://youtu.be/OI_-jRvg7sM Jason Barnard, Founder and CEO of Kalicube, is driven by a passion to help “make the machines get you” by controlling how search engines and AI platforms perceive and represent you online. We learn about Jason's transformation from being known as a cartoon blue dog to becoming a recognized digital marketing expert. He explains his Kalicube Process, a three-phase framework that includes Understandability, Credibility, and Deliverability. This process helps people and organizations build a consistent and accurate online presence. He emphasizes the power of controlling one's digital footprint and provides practical strategies for future-proofing digital search strategies across platforms like Google, Bing, and ChatGPT. --- Make the Machines Get You with Jason Barnard Good day, dear listeners, Steve Preda here with the Management Blueprint podcast. And my guest today is Jason Barnard, the founder and CEO of Kalicube, a digital marketing agency that helps business leaders future-proof their digital search strategy. Jason, welcome to the show. Thank you very much, Steve. I'm delighted to be here helping business leaders with their digital search strategy for their corporation or for themselves with their personal brand. Okay, that's awesome. So let's start our conversation with your personal “Why.” So why are you doing this? Why did you come up with this idea? And how do you manifest your personal “Why” through the work you do? Well, the “Why” of how I got here is because I realized that we all have multi-facets as people and as corporations, and that machines like Google don't necessarily understand what the most important facet is today. And my example was that I was a voiceover artist for a cartoon blue dog, and Google presented Jason Barnard as a cartoon blue dog when you search for my name. And I realized that I could influence how Google perceives me and therefore how it represents me. Then I realized once I've done that, I got it to represent me as a digital marketer and an entrepreneur now, rather than as a cartoon blue dog. I realized that by changing Google's perception of me and its representation of me, I could change Microsoft Bing's perception of me and representation of me. And then when Generative AI, ChatGPT, Perplexity, Google Gemini all came out, they all represented me the same way. And I realized that the strategy is universal. How do I change the perception of the knowledge algorithms of the big tech companies, change their perception so they represent me the way I want? How do I get control of their representation of me? And the big “Why” is this is so hugely powerful, so hugely important to us all, to each and every person on this planet, but especially to people who care about their personal brand or their corporate brand. I wanted to share it with everybody because I think it's valuable, I think it's helpful, and I wanna be a helpful person.Share on X Yeah, I mean, it makes sense you want to be represented the way that you want people to see you. But do people actually know how they want people to see them? Do they articulate this to themselves most of the time? Yeah, that is a huge problem. Some people come to us and say, I would like you to help me to get the machines, Google, ChatGPT, Perplexity, Microsoft Bing, to represent me the way I want. And then I ask them, how do you want to be represented? And the answer is, I don't really know. At which point we then send them to a partner who will help them figure out exactly what it is they're communicating and who they're communicating it to, who is their audience, so that they can then come back to us and we can make sure they're represented the way they want. So once you've decided how you want to be perceived and represented to your audience, then come and see us. Okay, so you actually developed a framework you call The Kalicube Process, which actually helps people achieve that goal.

Jason Barnard, Founder and CEO of Kalicube, is driven by a passion to help “make the machines get you” by controlling how search engines and AI platforms perceive and represent you online.   We learn about Jason's transformation from being known as a cartoon blue dog to becoming a recognized digital marketing expert. He explains his Kalicube Process, a three-phase framework that includes Understandability, Credibility, and Deliverability. This process helps people and organizations build a consistent and accurate online presence. He emphasizes the power of controlling one's digital footprint and provides practical strategies for future-proofing digital search strategies across platforms like Google, Bing, and ChatGPT.   (0:34) Jason's personal Why (3:18) The Kalicube Process (24:01) Utilizing SEO for your branding (27:55) Future of digital marketing (30:42) Find out more about Jason   Links and Resources Jason's LinkedIn  Kalicube  Test-drive the Summit OS® Toolkit: https://stevepreda.com/summit-os-toolkit/ Management Blueprint Podcast on Youtube https://bit.ly/MBPodcastPlaylistYT  Steve Preda's books on Amazon https://www.amazon.com/stores/author/B08XPTF4ST/allbooks  Follow video shorts of current and past episodes on LinkedIn https://www.linkedin.com/company/stevepreda-com/

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast YoutubeSummaryIn this episode of the optYOUmize Podcast, host Brett Ingram talks with Jason Barnard, CEO of KaliCube, about online brand management and his journey from a musician to a successful entrepreneur. Jason shares his unique approach to influencing Google's perception of brands, highlighting the importance of understandability, credibility, and deliverability. He discusses the challenges and solutions of remote work and offers practical advice for entrepreneurs on delegation and self-investment. They also explore the future role of AI in digital marketing and introduce KaliCube's newly launched guide on optimizing digital brands.Visit https://kalicube.com/guides to download one of Jason's free practical PDF books and get started on your digital brand optimization journey.Chapters00:08 Meet Jason Barnard: Online Brand Management Expert01:03 Jason's Entrepreneurial Journey01:18 Remote Work Challenges and Solutions01:48 From Music to Children's Content03:12 Building KaliCube and Remote Team Dynamics06:14 The Importance of Passion and Determination11:39 Understanding Google's Perception13:53 Making Google Your Business Card17:43 Building Trust with Google18:31 Consistency Across Platforms19:59 Balancing Repetition and Adaptation21:53 The Role of AI in Brand Building23:41 Understanding the Black Box27:44 Investing in Personal Growth29:54 Practical Advice for CEOs34:58 KaliCube's Offerings36:26 Final Thoughts and Success TipsVisit https://kalicube.com/guides to download one of Jason's free practical PDF books and get started on your digital brand optimization journey.#googlesearch #digitalbranding #podmatch #solopreneur #successmindset #successhabits #believeinyourself #businesslessons #entrepreneur #worklifebalance #successhabits #digitalbusiness #personaldevelopment #successhacks #businesslessons #lifelessons #success #entrepreneurslife #entrepreneurialmindset #entrepreneurtips #entrepreneurmind #entrepreneurmotivation #optyoumize #brettingram #digitalmarketing #onlinemarketing #digitalmarketer #entrepreneurpodcast

Business Growth Talks is a podcast created and hosted by Mark Hayward, focusing on strategies for growing businesses in their growth stage. The show features interviews with successful entrepreneurs and business owners who discuss scaling processes, market expansion, financial management, human resource development, and customer retention. In a featured episode, Jason Barnard, founder and CEO of Kalicube, shares his extensive experience in digital marketing, emphasizing the importance of mastering digital brand presence and future-proofing search strategies. Barnard's multifaceted career, from musician to digital marketing expert, provides unique insights into business growth and online management.Key Takeaways:Focus on Growth Stage Strategies: The podcast provides actionable advice on scaling processes, market expansion, financial management, human resource development, and customer retention, specifically tailored for businesses in their growth stage.Jason Barnard's Expertise: Jason Barnard, known as the brand SERP guy, shares his expertise in digital marketing and the importance of creating a compelling and authoritative brand narrative to dominate search engine results.Career Journey and Insights: Barnard's diverse background, including being a musician, screenwriter, and cartooc character voice actor, illustrates the value of creative and analytical strengths in business success.CaliCube's Unique Approach: KaliCube uses extensive data points to help clients improve their digital presence, educating search engines to accurately represent their brand and ensuring they stand out in search results.Self-Determination in the AI World: Barnard emphasizes the significance of controlling one's online identity in the AI-driven landscape, providing tools and strategies for personal and corporate branding that align with search engine algorithms.This Is PropagandaChallenging marketers' delusions about the cultural impact of our work. A WEBBY winner!Listen on: Apple Podcasts SpotifySupport the Show.Do you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comDo you want to be a podcaster? Sign up onwww.abmpodcastcourse.co.ukFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Facebook - https://www.facebook.com/markjhayward​

Times of transition are times of opportunity and as search marketing and SEO scramble to adapt t generative AI powered search results and conversational search, small brand have more opportunity to thrive than they perhaps realise.This week on the podcast I'm speaking with Jason Barnard, the 'Brand SERP ( search engine rank positioning ) Guy' about how you brand shows up in search is about so much more than Google rankings and that in the brave new world of GEO ( Generative Search Optimisation ) personal brands have a lot to get excited about.About JasonJason Barnard (The Brand SERP Guy) is an entrepreneur and CEO of Kalicube. Jason specialises in Online Brand Management and his superhero skill is his ability to influence and reshape Google's focus on an individual or a company.This isn't just optimization; it's a strategic manipulation of digital perceptions. He's been working on Google since the year it was incorporated, and he has been successfully manipulating Google from day one. Literally. How many people do you personally know who can say that!Jason's Website : https://solutions.kalicube.com/the-kalicube-process-has-solved-digital-marketing----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

In this episode of Create Like the Greats, Ross sits down with Jason Barnard, CEO of Kalicube to delve into the fundamentals of search engine optimization (SEO) and and Google's evolving understanding of search engine results pages (SERPs). They talked about the importance of educating Google to represent your brand, the role of content in SEO,  building a knowledge graph, the significance of branding, the use of AI in SEO, and the impact of Google's NLP. Key Takeaways and Insights 1. Understanding Google's Evolution Google is no longer solely about SEO strategies but rather about comprehending the context and purpose behind content. Google's focus has shifted from keywords to understanding the intent and meaning behind the words used. This means that businesses can now influence how Google represents their brand by effectively educating it. 2. Balanced Digital Marketing Strategy While some believe that flooding the internet with content can boost their rankings, Jason discusses that a balanced approach is key. Google aims to present a comprehensive overview to its users, so it's important to have a digital marketing strategy that engages your audience effectively while maintaining quality and relevance. 3. The Importance of Branding Branding should take priority over marketing. Establishing a strong brand identity allows businesses to market effectively and package their marketing materials for search engines like Google and Bing, conveying who they are, what they do, who they serve, and their credibility as a solution. 4. The Role of AI in SEO Fundamentals of marketing and SEO should be prioritized over using AI to manipulate search rankings. SEOs possess unique insights and skills, and Google serves as a valuable indicator of digital marketing performance. Resources  Kalicube - https://kalicube.com/ —

Brand Blueprint: Navigating Digital Marketing with Jason BarnardThe Power of Digital Marketing and Personal Branding for EntrepreneursIn this episode of 'Walk in Victory,' host NaRon Tillman engages in an in-depth conversation about mastering digital marketing and the significance of personal branding for entrepreneurs. The dialogue covers Tillman's experiences with website development, the importance of learning technical skills, and navigating Google's requirements for site visibility. A considerable focus is placed on the necessity for entrepreneurs to understand their digital ecosystem thoroughly and employ strategies for effective Search Engine Optimization (SEO). The discussion emphasizes the critical role of personal branding, particularly for CEOs and founders, in gaining credibility and trust with potential clients through Google and other platforms. The conversation transitions into exploring the Kalicube process, a proprietary approach devised by the guest, aimed at optimizing online presence for individuals and businesses alike. This process prioritizes understanding, credibility, and deliverability to achieve successful digital marketing. Additionally, the script touches on the evolving nature of purchasing decisions, influenced greatly by the personal brand of company leaders and the comprehensive digital footprint of businesses. The episode concludes with insights into providing valuable content and establishing a strong presence across various digital platforms to support business growth and visibility.Time Line00:00 Welcome to Walk in Victory!00:13 The Journey of Learning Website Development01:23 Embracing the Learning Process in Web Development02:31 Understanding the Importance of SEO and Digital Presence04:30 The Fundamentals of Building a Successful Website05:21 Mastering SEO: Beyond the Basics27:02 The Power of Personal Branding and Digital Marketing37:11 The CaliCube Process: A Universal Solution to Digital Marketing41:36 Closing Thoughts and GratitudeBecome a supporter of this podcast: https://www.spreaker.com/podcast/walk-in-victory--4078479/support.

Are you debating the value of building your brand? Perhaps you're wary of the effort needed to establish your identity, only to feel confined to your business once you become the face of the agency. Our guest today specializes in helping clients effectively brand themselves and elevate their agencies. He understands the common fears and reservations surrounding personal branding and offers valuable insights into its benefits. Above all, he wants entrepreneurs to understand that personal brands should evolve continually, ensuring that they don't limit your growth. Tune in for expert advice on cultivating trust and credibility in the industry through consistent branding efforts. Jason Barnard is an entrepreneur, writer, and CEO of Kalicube, a digital marketing agency that makes your online brand representation irresistible to potential customers. Jason loves to solve the puzzle of how algorithms work and figure out how clients can use them in their favor. In this conversation, both Jasons emphasize the significance of branding yourself to elevate your agency to the next level in the digital marketing space. In this episode, we'll discuss: Why a personal brand won't tie you to the business. How to build and pivot your brand. Communicating your evolving value. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources Clutch: This episode is sponsored by Clutch, the #1 marketplace for agencies just like yours. With their innovative process, your agency will be matched with highly motivated buyers looking for the exact services you offer. Leave the lead generation to Clutch and let your team focus on delivery. Get started for FREE at clutch.co/smartagency by creating your agency profile. The Relatable Factor: Using Personal Branding to Connect with Clients Building a strong brand requires consistency above all else. Without it, your company risks fading into obscurity. As long as you provide value, consistency will help you gain your audience's trust over time. For Jason, it's also very much about believing in the value you bring and being proactive. It's a journey that never ends, Jason says, and a game you lose unless you devote enough time to building that brand over time. Most agency owners believe they need to choose between building the agency's brand or their personal brand. Commonly, a personal brand is seen as something that will tie you to the business forever, turning you into the face of the company. However, you need to be the face of your agency, especially in the beginning, and this doesn't necessarily mean you'll never be able to walk away. Being the face of the agency simply means that you are the relatable figure that people associate with the business. People prefer to interact with individuals rather than faceless entities, and having a recognizable figure can significantly enhance their connection to your agency. According to Jason, we all have a personal brand, whether we like it or not. As soon as you step into the digital landscape you're leaving a footprint and, even if you try to stay in the background, people will seek you out to figure out who's behind the agency. Furthermore, agency owners should consider their career trajectory beyond the agency. Whether that means transitioning to roles like investor or author, having an established brand can make this pivot much smoother than starting from scratch. Building and Pivoting Your Brand on Your Own Terms For many people, one of the scariest parts of building a brand is thinking they'll have to be very active on social media. To this, Jason says: not necessarily. To build your brand, you need to do things that make sense to you. This might be appearances on podcasts, writing articles, or social media. It all depends on your talent set, how you want to be presented, and how your audience is going to consume the information you provide. If, instead, you're looking to pivot an existing brand, Jason recommends auditing and updating all existing content about yourself to ensure it accurately reflects your current brand identity. This may involve revisiting old blog posts, social media profiles, podcast interviews, and other online assets to make necessary changes and corrections. It's what he did when he decided to become a digital marketer after many years of being known on the internet as a cartoonist. He set out to align all his content with his current brand message to present a cohesive and compelling image to your audience. For people looking to achieve something similar, he advises looking at what they have in their digital ecosystem, deciding what they want to communicate, and refocus everything. Once you do, Google will represent you in the way you want and your audience will see you the way you want to be seen. Communicating Your Evolving Value in the Digital Age One thing all entrepreneurs should keep in mind when it comes to branding is that we're not permanently just one thing. People change and evolve; likewise, your personal brand should always evolve. If you have an active career, you'll probably need to reposition yourself at least three times as you accomplish some goals and set out to conquer new ones. In today's digital landscape, with the increasing influence of AI and algorithms, effectively communicating one's identity and value proposition to the target audience is paramount. As individuals, we may struggle with defining who we are and what we stand for however as professionals, we must recognize that change is inevitable and that our personal brand should reflect this evolution. It can take time and self-reflection to truly understand our values, goals, and strengths. However, by actively engaging in this process, we can better align our personal brand with our authentic selves and create a more compelling and impactful online presence. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Interview with Jason Barnard, who is an entrepreneur and CEO of Kalicube. Jason specialises in Online Brand Management and his superhero skill is his ability to influence and reshape Google's focus on an individual or a company. Jason is also a conference speaker, author and podcast host. Jason Barnard is both the CEO and the founder of Kalicube, a groundbreaking software company that, through the Kalicube Pro SaaS platform, helps clients optimise their Brand SERP and manage their Knowledge Panel. His web site is https://kalicube.com/about/invite-jason/invite-jason-barnard-on-your-podcast/

Jason Barnard is known as the Brand SERP Guy and runs his own SEO agency called Kalicube. You might be here because of his wisdom and experience in Google Knowledge Panels but it all comes full circle back to branding for companies and for yourself as a person. Without sharing all the key insights of this episode, it will change your thoughts about how Google looks at the internet today and what you need to do to get ready for any more disruptions. He is also the author of The Fundamentals of Brand SERPs for Business!

Dive into the world of digital marketing with Jason Barnard, entrepreneur, writer, and CEO of Kalicube, on this episode of "United States of Small Business." Known as "The Brand SERP Guy," Jason shares his insights on why Google is crucial for small business owners, what a Google SERP (Search Engine Results Page) is, and how businesses can leverage this knowledge for success. Learn from Jason's rich history of digital innovation, from founding multiple companies to developing groundbreaking software that automates digital marketing strategies. He'll also offer practical SEO tips for small businesses and discuss key takeaways from his book, "The Fundamentals of Brand SERPs for Business." Whether you're a startup or a seasoned enterprise, Jason's expertise will help you harness the power of Google to enhance your online presence and drive business growth. Check Jason out here: https://kalicube.com/ Buy his book here: https://amzn.to/4dhNXbb --- Send in a voice message: https://podcasters.spotify.com/pod/show/usofsmallbusiness/message

Want to learn how to use the Knowledge Graph for SEO benefits? I got you covered. I just had an incredible conversation with the one and only Jason Barnard from Kalicube about leveraging the power of Google's Knowledge Graph for SEO benefits. Jason shared his invaluable insights and strategies on how you can harness the Knowledge Graph to: ✅ Boost your online visibility ✅ Establish your brand authority ✅ Dominate search engine results pages If you missed the live show, don't worry! You can watch the full interview on my YouTube channel right now: https://youtube.com/live/eOOq8qOc4OY Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO Follow Olga Zarr X/Twitter Follow Olga Zarr on LinkedIn The best SEO newsletter The best SEO podcast SEO consultant Olga Zarr

Unlock the full potential of your digital identity with Jason Barnard, the brand SERP maestro from KaliCube, who joins us to share his wealth of knowledge on crafting powerful personal brands online. He offers a blueprint for harnessing the power of search engine results to reshape perceptions, ensuring that your digital presence aligns perfectly with your career ambitions. This episode isn't just about suppressing the negatives; it's a masterclass in proactively sculpting your online narrative to open doors to new opportunities and elevate your professional image.Jason shares a captivating case study, in managing an executive brand in search engines. Witness the transformative impact of a well-managed personal brand SERP, as we examine the strategic shifts necessary for Google—and the world—to see you in a new light. Whether you're ascending the corporate ladder or pioneering your entrepreneurial journey, these insights will arm you with the strategies to command your niche and catapult your career to extraordinary heights. Join us and Jason Bernard for an episode that could be the turning point for your personal brand's success story.Jason also shares with listeners a free guide to building your personal brand in search engines.  https://solutions.kalicube.com/google-knowledge-panel-instruction-manual

We have a massive EDGE News Flash here for you folks, as we unpack major changes in the Google Knowledge Graph. Joining the flash is a great friend of the show, author and founder of Kalicube, Jason Barnard. Google's Knowledge Vault has set a precedent by experiencing a remarkable 30% growth in just four days, specifically with 'person' entity types which have grown by threefold. Many alterations have been made to Google's ways of comprehending writers, which raises some to question if this is a ploy to identify and combat AI-generated content. Google has taken the training wheels off, tune in as we evaluate all these key changes in the SEO realm on this special EDGE Flash on The EDGE of The Web! Key Segments: [00:00:20] Introducing Jason Barnard [00:01:38] Major Changes in the Google Knowledge Graph [00:03:42] Knowledge Vault vs. Knowledge Panels [00:07:14] Google's New ‘Understanding' Of People [00:12:26] Change in Search Quality Raters Guidelines [00:20:20] EDGE of the Web Title Sponsor: Site Strategics [00:21:27] Is This a Tactic By Google To Identify AI Content?  [00:29:21] What's The Next Major Update Going To Target?  [00:30:43] BrightonSEO Sweepstakes Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site   Follow Our Guest Twitter: @Jasonmbarnard LinkedIn: Jason Barnard

Jason Barnard is the CEO of Kalicube, a software company that helps business leaders take control of their brand narrative online and dominate the competition.

Sara Moccand-Sayegh talks with Jason Barnard about content creation for all engines. Sara Moccand-Sayegh is an SEO specialist and works at Liip AG, one of the largest web development agencies in Switzerland. She is also the co-host of SEOnerdSwitzerland, an SEO-specific meetup she launched in 2019. At Liip, she supports all partners and clients in all corners of Switzerland with SEO. The secret of her success, besides the technical skills she has acquired over the years, is the close collaboration with analysts, designers, developers and content experts. Brands need to create content that effectively communicates their purpose and resonates with their target audience. In this way, brands not only ensure that search engines understand and rank their content correctly, but also provide users with the valuable information they are looking for. Content creators have the superpower to craft messages that bridge the gap between machines and humans, allowing brands to make a lasting impression on both fronts. In this fantastic episode, Sara Moccand-Sayegh explains various aspects of content creation and its impact on search engines. And together with Jason Barnard, Sara discusses the importance of effectively communicating a brand's message and building credibility. This episode also looks at the three pillars of the Kalicube process: understanding, credibility and deliverability. Sara also provides a comprehensive insight into the ten phases of The Pedowitz Group Loop and shares her thoughts on AI replacing or supporting humans. As always, the show ends with passing the baton… Sara delightfully passes the virtual baton to next week's groovy guest, Kevin Moehlenkamp. What you'll learn from Sara Moccand-Sayegh 00:00 Sara Moccand-Sayegh and Jason Barnard 01:39 Kalicube Pro Analysis for Sara Moccand-Sayegh's Description 02:39 Sara Moccand-Sayegh's Brand SERP 03:19 Kalicube Support Group 04:43 Search Engines to Chatbots and Content Creation in Digital Marketing 06:17 Understanding the Importance of Quality Content Creation 07:39 Insights into the Kalicube Process 09:37 The Three Pillars of the Kalicube Process 10:07 First Pillar: Understanding 10:37 Second Pillar: Credibility 11:26 Validating Credibility Through Reviews and External Sources 13:02 Third Pillar: Deliverability 13:42 Customer Decision Journey 14:00 Pedowitz Group: The Loop 15:58 Unaware Phase   16:04 Aware Phase   16:40 Consideration Phase  17:10 Evaluation Phase  17:19 Decision Phase  17:29 How Effective Content Creation Drives the Consideration, Evaluation, and Decision Stages in Marketing 20:55 Educate the Machines: Who You Are, What You Do and Which Audience You Serve 22:26 Can AI Replace Human Content Creators?  25:16 The Role of Human Input in the Production of Unique Brand Content 26:10 Onboarding Phase  27:18 Adoption Phase  28:34 Value Realisation Phase  28:52 Loyalty Phase 29:07 Advocacy Phase 33:47 How Does Content Creation for All Engines Help with Branded Search? 34:33 Passing the Baton: Sara Moccand-Sayegh to Kevin Moehlenkamp This episode was recorded live on video August 8th 2023

Sara Moccand-Sayegh talks with Jason Barnard about content creation for all engines. Sara Moccand-Sayegh is an SEO specialist and works at Liip AG, one of the largest web development agencies in Switzerland. She is also the co-host of SEOnerdSwitzerland, an SEO-specific meetup she launched in 2019. At Liip, she supports all partners and clients in all corners of Switzerland with SEO. The secret of her success, besides the technical skills she has acquired over the years, is the close collaboration with analysts, designers, developers and content experts. Brands need to create content that effectively communicates their purpose and resonates with their target audience. In this way, brands not only ensure that search engines understand and rank their content correctly, but also provide users with the valuable information they are looking for. Content creators have the superpower to craft messages that bridge the gap between machines and humans, allowing brands to make a lasting impression on both fronts. In this fantastic episode, Sara Moccand-Sayegh explains various aspects of content creation and its impact on search engines. And together with Jason Barnard, Sara discusses the importance of effectively communicating a brand's message and building credibility. This episode also looks at the three pillars of the Kalicube process: understanding, credibility and deliverability. Sara also provides a comprehensive insight into the ten phases of The Pedowitz Group Loop and shares her thoughts on AI replacing or supporting humans. As always, the show ends with passing the baton… Sara delightfully passes the virtual baton to next week's groovy guest, Kevin Moehlenkamp. What you'll learn from Sara Moccand-Sayegh 00:00 Sara Moccand-Sayegh and Jason Barnard 01:39 Kalicube Pro Analysis for Sara Moccand-Sayegh's Description 02:39 Sara Moccand-Sayegh's Brand SERP 03:19 Kalicube Support Group 04:43 Search Engines to Chatbots and Content Creation in Digital Marketing 06:17 Understanding the Importance of Quality Content Creation 07:39 Insights into the Kalicube Process 09:37 The Three Pillars of the Kalicube Process 10:07 First Pillar: Understanding 10:37 Second Pillar: Credibility 11:26 Validating Credibility Through Reviews and External Sources 13:02 Third Pillar: Deliverability 13:42 Customer Decision Journey 14:00 Pedowitz Group: The Loop 15:58 Unaware Phase   16:04 Aware Phase   16:40 Consideration Phase  17:10 Evaluation Phase  17:19 Decision Phase  17:29 How Effective Content Creation Drives the Consideration, Evaluation, and Decision Stages in Marketing 20:55 Educate the Machines: Who You Are, What You Do and Which Audience You Serve 22:26 Can AI Replace Human Content Creators?  25:16 The Role of Human Input in the Production of Unique Brand Content 26:10 Onboarding Phase  27:18 Adoption Phase  28:34 Value Realisation Phase  28:52 Loyalty Phase 29:07 Advocacy Phase 33:47 How Does Content Creation for All Engines Help with Branded Search? 34:33 Passing the Baton: Sara Moccand-Sayegh to Kevin Moehlenkamp This episode was recorded live on video August 8th 2023

In this special episode of The SaaS SEO Show, we collected all the tidbits our guests shared about the future of SEO and the changes happening in the industry.************************Timestamps: (00:00) - Intro (01:35) - Brian Shumway, Director of SEO Product at Upwork. (03:50) - Neil Patel, Co-Founder at NP Digital. (05:04) - Jason Barnard, CEO and Founder at Kalicube. (07:30) - Josh Garofalo, SaaS Product Marketing Consultant & Copywriter at SwayCopy.com. (09:08) - Nigel Stevens, CEO and Growth Lead at Organic Growth Marketing. (13:09) - Jeremy Galante, SEO Lead at ClickUp. (15:44) - Eli Schwartz, Growth Advisor and SEO Strategic Consultant. (19:44) - Jitesh Patil, SEO & Content Specialist at Toggl. (22:09) - Bethany Fagan, Head of Content Marketing at PandaDoc (24:16) - Eric Hoover, Organic Search Director at Jellyfish. (25:16) - Caitlin Burns, Content and SEO Lead at Dovetail. (28:50) - Bernard Meyer, Sr. Director of Content & Creative at Omnisend. (32:48) - Lindsay Germain, Growth Product Manager at InfluxData. (37:29) - Outro ************************Stay Tuned:► Website: https://minuttia.com/► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia.

Olesia Korobka talks with Jason Barnard about geeky tips for content optimization for 2024 (and beyond!) Olesia Korobka is an SEO entrepreneur with a background in media advertising. She prefers actionable and practical things that lead to more leads, sales or other measurable results for businesses. She loves technical SEO and likes to test everything. Olesia is the author of several free SEO educational series and a member of the SEO community in Ukraine. She has just started a blog on Fajela and will be adding more content there very soon! Images are undoubtedly an important part of the digital landscape. A well-optimised image is more than just a pretty picture; it increases website traffic and can improve your search engine ranking. Not only are they visually appealing, but they also tell a story by conveying the message of your content in a clear and compelling way. In this incredibly brilliant episode, Jason Barnard and Olesia Korobka give great insights into certain aspects such as the importance of the "About Page" and in particular the importance of integrating images on it. Olesia shares her exciting theories and experiments on image optimisation and provides brilliant tips on how to use Google's Search Generative Experiences to improve your competitive analysis strategy. As always, the show ends with passing the baton… Olesia passes the virtual baton to next week's fantastic guest, Jason Davis. What you'll learn from Olesia Korobka 00:00 Olesia Korobka and Jason Barnard 02:26 Olesia Korobka's Brand SERP  05:48 Why Doesn't Google Show Brand Website Links in Search Results 06:29 Kalicube's Search Generative Experience Result 06:51 Importance of About Page Optimization  07:39 Why Images are Important on the About Page 08:55 Open Graph Optimization to Boost About Page Visibility on Google 10:08 Experimenting with Diverse Video Formats 10:33 How can Google's Search Generative Experiences Enhance Your Competitor Analysis Strategy? 11:16 Knowledge Panel Cards 11:41 Image Dimensions and Size 14:22 How can Altering Image Sizes and Relevance Improve Image Ranking on Google? 18:01 Is EXIF Metadata in Images Still Relevant for SEO 19:06 IPTC and XMP are Used by Google 20:24 Why Markup is Important 23:59 How Critical is the Consistency Between Schema Content and Page Content for Google? 24:32 Discrepancies in Event Schema and Company Information Errors 26:18 How Does Google Favour Metadata in Marked-Up Pages Over Non-Marked-Up Ones? 27:21 Do HTML5 Tags and Metadata Affect Google's Attention to Your Content? 31:22 How Does Image Optimization Help with Branded Search 32:10 Passing the Baton: Olesia Korobka to Jason Davis This episode was recorded live on video July 25th 2023

In this episode, Chaz Wolfe is joined by digital marketing expert Jason Barnard. They delve into Barnard's journey, his unique platform, and the importance of targeting the right audience. They also discuss the significance of value compatibility, loving the entrepreneurial process, and team focus. The conversation wraps up with adapting to business challenges and Google's role in modern business.

Meet the dynamo behind the Kalicube sensation, Jason Barnard. He's not just a CEO; he's a serial entrepreneur with a trail of successful ventures to his name. Kalicube stands tall as the vanguard in the realm of digital marketing and Google specialization. But Jason's journey is a tapestry of perseverance, with beginnings in 1991 when he established his record company. By 2007, Jason was making waves in the kids' media space with Bluedog, a site that soared to the top 10,000 globally. Yet, success wasn't without its trials. He faced a heart-wrenching moment when his business partner at Bluedog wrested control, but ever the phoenix, Jason rose, channeling his experiences and passion into Kalicube.In this riveting episode, we delve into the essence of effective niching, emphasizing the wisdom behind Jason's words, "When you try to serve everybody, you serve nobody." We explore the virtue of long-term thinking in business, emphasizing the importance of steadfastness in strategy execution. Moreover, the synergy between personal values and those of a business partner is underscored, drawing from Jason's poignant experience with Bluedog. And for those wondering about the catchphrase "Kalicube, it's not just Jason," tune in to discover its origin and the story behind it. Dive deep into Jason's world; it promises to be an enlightening ride. Don't miss out; hit play now!During this episode, you will learn about;0:00:00 - Intro0:02:12 - Jason Barnard's Background & Rise as a Serial Entrepreneur0:09:00 - The Origins and Journey of Kalicube0:13:05 - The Art of Niching: "When you try to serve everybody, you serve nobody."0:12:20 - From Record Company to Kids Media: The Story of Bluedog0:22:07 - A Betrayal at Bluedog: Overcoming Business Adversity0:26:09 - Kalicube: A Science-Based Approach to Digital Marketing0:26:08 - Behind the Catchphrase: "Kalicube, it's not just Jason."0:29:09 - How important is the widget?0:29:53 - The Importance of Aligning Values with Business Partners0:33:07 How Jason goes all in with business and family0:45:30 - Outro & How To Learn More About Gathering The Kings Notable QuotesWhen you try to serve everybody, you serve nobody. - Jason BarnardWe had to put the catchphrase on the team page, Kalicube, it's not just Jason. - Jason BarnardResources Recommended:https://www.google.com/search?q=jason+barnard&rlz=1C1JSBI_enUS1072US1072&oq=jason+barnard&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIKCAEQLhixAxiABDIKCAIQLhixAxiABDIKCAMQABixAxiABDINCAQQLhiDARixAxiABDIKCAUQLhixAxiABDIHCAYQABiABDINCAcQLhiDARixAxiABDIKCAgQABixAxiABNIBCTI2MTNqMGoxNagCALACAA&sourceid=chrome&ie=UTF-8Let's Connect!Jason Barnard:Website: https://jasonbarnard.com/Website: https://kalicube.com/about/invite-jason/invite-jason-barnard-on-your-podcast/LinkedIn: https://www.linkedin.com/in/jasonmbarnard/Youtube:

Big time brand SERP with Jason Barnard  Join us in this exciting podcast episode as we dive deep into the world of SERPs (Search Engine Result Pages) with the one and only "Brand SERP guy" himself, Jason Barnard!

In E34, guest Co-host Jason Barnard, founder and CEO of brand search consultancy Kalicube, joins Localogy senior analyst Charles Laughlin to explore a disparate set of issues, from AI search to the future of work. Jason begins by musing on how generative AI's application to search is leading SEOs and other search professionals to pivot back from being digital marketers to just marketers. Charles then offers a mini-rant on the ham-handedness (his words) of many back to office efforts, notably Meta's recent commandment that workers head back to their cubicles three days a week. Please be sure to listen to the full episode to catch the hosts sharing their choices for “Who Won the Week”. This week's WWTW entries straddle both the real and virtual worlds. This Week in Local is brought to you by Localogy. To learn more, please visit Localogy.com.

Send us a Text Message.Imagine going from a band singer to a blue cartoon dog to finally becoming a successful digital marketer. You'd think it's a movie plot, but it's actually the life of our guest, Jason Barnard, the CEO of Kalicube. Jason's diverse background and his engrossing journey to the top of the digital marketing world are truly something to marvel at. In our discussion, he takes us along his unique journey, sharing his experiences from starting a record label in Paris to his current role as a leading expert in digital marketing. His candid storytelling will have you hooked from the get-go.What does Google think about you or your brand? Jason believes that understanding this concept is vital to effective digital marketing. He introduces us to the concept of Brand SERP and how it impacts your digital marketing strategy. Jason provides insights from his own company, Kalicube, and how they leverage Brand SERP to create effective marketing and branding strategies. His experience and mastery of this concept are evident, as he also introduces us to his Kalicube Pro SaaS platform, a tool that can help businesses analyze their data from Google to better prioritize their digital marketing efforts.In our final segment, we open up the floor to discuss the importance of continuous learning, the role of generative AI in the digital marketing landscape, and the significance of team building and delegation. Jason stresses the importance of being on top of your game and continually honing your skills to stay relevant. We also delve into his philosophy on "educating Google" and how it can be used to bolster your SEO strategy effectively. We wrap up the episode with Jason sharing his thoughts on building a successful team, the importance of delegation, and how it was instrumental to the success of Kalicube. This episode is a rich tapestry of insights, practical advice, and inspiring stories that have the potential to transform your digital marketing strategies.Here's the link to the white paper Jason mentions on the episode: https://solutions.kalicube.com/easy-to-sell-services-and-lucrative-margins-with-kalicube-proSupport the Show.Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call:Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Special Offer:Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. Connect with Dr. William Attaway: Website LinkedIn Facebook Instagram TikTok YouTube

Do you want to sound like a natural pro in your podcast? You're in for a treat because podcaster and voice actor Jason Barnard is with us to share his top tips on sounding good on your recordings while being great at delivering your message. If you want to hear more from our exciting conversation, press the play button!   WHAT TO LISTEN FOR An advantage of using a lapel mic when podcasting Main difference between making guest and solo episodes Creative ways to sound natural and engaging during recordings The impact of making mistakes and accepting them Major red flags when finding podcast guests   RESOURCES/LINKS MENTIONED Zoom H5 4-Track Portable Recorder Boowa & Kwala PodMatch   ABOUT JASON BARNARD Jason Barnard is the CEO of Kalicube. He is also an entrepreneur, author, and digital marketer specializing in Brand SERP optimization and Knowledge Panel management. He uses the pseudonym "The Brand SERP Guy" for his professional work. Jason's first book, The Fundamentals of Brand SERPs for Business, was published in January 2022. He regularly contributes articles to leading digital marketing publications. Spanning five seasons, his podcast, "Branded Search (and Beyond) with Jason Barnard," has become a weekly staple in the digital marketing community. The conversations are always intelligent, always interesting, and always fun! Jason founded multiple companies: Kalicube, but he also founded WTPL Music and UpToTen.    CONNECT WITH JASON Website: Jason Barnard Podcast: Branded Search (and Beyond) with Jason Barnard   CONNECT WITH US If you are interested in getting on our show, email us at team@growyourshow.com. Thinking about creating and growing your own podcast but not sure where to start? Click here and Schedule a call with Adam A. Adams! Upgrading your podcast equipment or maybe getting your first microphone? Get Your Free Equipment Guide! We also have free courses for you on everything you need to know about starting a great podcast! Check out our first six episodes through the links below! Identify Your Avatar - Free Course 1/6 What To Do BEFORE You Launch Your Podcast - Free Course 2/6 How To Launch A TOP Show - Free Course 3/6 Best Marketing And Growth Strategies - Free Course 4/6 How To Monetize Your Podcast - Free Course 5/6  Top 22 Pitfalls On Starting Your Own Podcast - Free Course 6/6 If you want to make money from your podcasts, check out this FREE resource we made. Our clients use a sponsor sheet, and now they are making between $2,000 to $5,000 from sponsorship!  Subscribe so you don't miss out on great content and if you love the show, leave an honest rating and review here! 

On this episode of Accelerate Your Business Growth, host Diane Helbig sits down with guest Jason Barnard to discuss building a successful SEO strategy. Jason shares his process, called the kalicube process, which focuses on identifying available resources and aligning them to what the audience is looking for to project the right solutions to Google and build an entire digital and SEO strategy around it. The conversation delves into building credibility through clear messaging and marketing tactics, and identifying one's brand and resources to serve the audience. They also cover the importance of understanding one's own business offerings and credibility to effectively communicate with clients. Key takeaways include the importance of creating videos and adding subtitles, giving Google more clues through packaging elements, and focusing on branding, marketing, and SEO in that order. Tune in for expert insights on building a successful SEO strategy and growing your business online. Jason Barnard is the CEO of Kalicube. He is also an entrepreneur, author and digital marketer who specialises in Brand SERP optimisation and Knowledge Panel management. Jason uses the pseudonym "The Brand SERP Guy" for his professional work! If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious. Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it's sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. The Importance of Demonstrating Credibility to Google: "What the machine is trying to do is understand who you are, what you do, and which audience you serve. Figure out if you're credible as a solution, and figure out if you actually have the correct solution..."— Jason Barnard 00:05:07 Achieving AI Credibility: "When you search Calicube, Google, its new generative AI, comes up with the perfect description and the perfect follow up questions because of the way we set up our entire understanding, credibility and deliverability system. If we think back to what I was saying earlier on, we make sure Google understands who we are, what we do and what we offer. It knows that we're a credible solution and we've got deliverable content that is useful to it and to its users."— Jason Barnard 00:11:56 How to Solve Duplicate Content Issues: "Your best bet is to be the decisive person. You say, Right, okay, I've got these two pages. I will either choose one or I will merge them, create one single page that actually solves the problem completely, rather than two that half solved the problem."— Jason Barnard 00:20:46 Learn more about your ad choices. Visit megaphone.fm/adchoices

Gaurav Sharma talks with Jason Barnard about leveling up your content through regular updates. Gaurav Sharma is the founder and CEO of Attrock, a results-driven digital marketing company, and a certified expert in Google Analytics and Google Ads. He has taken an agency from a 5-figure to a 7-figure income in just two years. He has increased leads by 10x, conversion rates by 2.8x, and traffic to 300,000 per month using content marketing, SEO, influencer marketing, landing page optimization, sales funnels, and LinkedIn. He writes for reputable publications such as HubSpot, Adweek, Business 2 Community, HuffPost, TechCrunch and many more. He uses his experience to help SaaS companies, influencers, local businesses, and e-commerce brands increase their traffic, leads, sales, and authority. The main purpose of updating website content is to increase its overall quality and usefulness to the target audience. This process groovily involves regular updates and optimisation to ensure that the information is accurate and user-friendly, and that the content is optimised for search engines. Digital marketers can significantly increase user engagement, improve search engine visibility, and build a better online brand presence. In this wonderful episode, Gaurav Sharma advocates for a strategic approach to content updating, knowing well the impact of outdated content on a website's performance. He highlights that updating publishers' top ten articles to provide new insights and value can make a significant difference in keeping users interested and staying competitive in the online landscape.  As always, the show ends with passing the baton… Gaurav passes the virtual baton to next week's brilliant guest, Ed Trifone. What you'll learn from Gaurav Sharma 00:00 Gaurav Sharma and Jason Barnard 01:01 Attrock's Brand SERP and Knowledge Panel 01:35 Gaurav Sharma's Brand SERP and Knowledge Panel 02:58 Digital PR Efforts and Overcoming Rejections 04:22 Kalicube's Three Solutions for Your Brand SERP 05:00 Updating Existing Articles on Your Website 09:29 Analysing SERPs 11:14 Effective Keyword Optimisation Strategies for Improved SEO 14:12 Listicles Vs How-To Articles 18:04 Prioritising the Content to Optimise 20:17 Updating Publishing Dates 22:15 Internal Linking 23:47 How Does Leveling Up Your Content Help with Branded Search? 25:39 Passing the Baton: Gaurav Sharma to Ed Trifone This episode was recorded live on video May 9th 2023

Having launched 100 podcast episodes for SEO Leverage Podcast is no mean feat.  Gert in this episode had memorable recollections of past episodes that stick out and interesting conversation with guests with their respective expertise. So many insights have been shared and the feedback to the podcast has been truly positive and that is the reason why Gert is set to move forward at full speed and give his listeners more value with exciting episodes and interesting guests.  Podcast Highlights: 00:00 Prologue 00:41 Podcast Intro 00:50 Welcoming to Episode 100 of SEO Leverage Podcast Going back to the episodes that stick out: 01:53 The very first guest interview with Greg Merrilees from Studio1 Design. 02:30 Episode 4 was with Greg's mentor James Schramko, Episode 7 was with Ilana Wechsler from teachtraffic.com and Anfernee Chansamooth on Episode 8.  03:15 Episode 15 was about user experience and evergreen content with Cristoph Cemper of LinkResearchTools 03:46 For Episode 18 it was about website flipping and strategic growth with Jaryd Krause, and Episode 22 was with Justin Meadows of tuneWP.com, who is the technical support provider of Gert. 04:30 The conversation with Dixon Jones, the founder of inLinks is not boring even though it's about the tech side of things. 05:02 The growth of Semantic SEO and the rise of AI ChatGPT and the likes, the different aspects of SEO, ROI in SEO in Episodes 30, 32 and 40. 05:48 Justin Meadows came back on Episode 41 to talk about the repercussions of the wrong choice of page builders. 06:25 Episode 50 was all about link building and Episode 52 was about lead generation. 07:03 Episode 60 is about designing and optimizing a website with Quinn Zeda from Conversion Crimes. 07:41 SEO migrations was the topic of discussion on Episode 73 and the disastrous effects of wrong migrations without SEO help. 08:39 Episode 81: Inside the Head of a Search User 09:21 Conversation on brand SERPs, brand searches and how Google tries to understand how brands should be ranking on Episode 90 with Jason Barnard from Kalicube. 10:43 Episode 95 with Anke Hermann was about audio summits. 11:18 Legal tips for online businesses from legal expert Heather Pearce was the conversation in Episode 97. 11:46 Episode 100, moving forward at full speed on expert discussions on AI, searches and to provide value to the industry with lots of new guests coming soon.  12:19 End   Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com

Amanda Milligan talks with Jason Barnard about improve your brand authority with newsworthy content. Amanda Milligan is Head of Marketing at Stacker Studio, a new, innovative way for brands to earn media at scale. With more than a decade of experience in content, growth, and brand, her knowledge has been featured in Entrepreneur, Forbes, TechCrunch, Moz, MarketingProfs, Search Engine Land, and more, as well as at conferences like SMX, MozCon, SearchLove, BrightonSEO, State of Search, and Pubcon. To stand out in the competitive content creation market, it is critical to offer content that is unique and newsworthy. Businesses should focus on providing information that adds value and relevance to the lives of their target audience. Creating content that stands out helps brands build authority and credibility in the industry, which in turn can increase discoverability. In this fantastic episode, Amanda Milligan highlights the importance of creating original content that offers a fresh perspective. By working with authoritative sources within the industry, businesses can present information that is both new and credible, which increases their brand's reputation and provides a competitive advantage. Throughout the conversation, Amanda provides examples of different types of newsworthy content, such as case studies and testimonials, that companies can consider for their content strategies. As always, the show ends with passing the baton… Amanda sweetly passes the virtual baton to next week's awesome guest, Gaurav Sharma. What you'll learn from Amanda Milligan 00:00 Amanda Milligan and Jason Barnard  01:46 Creating Newsworthy Content 03:22 Amanda Milligan's Brand SERP on Bing 05:42 Identifying Authoritative Sources 07:54 Repeating Yourself to Educate AI Algorithms 08:30 Stacker's Brand SERP on Google 12:54 Kalicube's Three Solutions for Your Brand SERP 13:53 Brand Authority for Whom 16:19 Originality, Usefulness, and Newsworthiness 19:19 Topical VS Tangential Content 26:27 Combination of Repetition and Authoritativeness 29:26 How Can Newsworthy Content Help with Branded Search? 31:40 Passing the Baton: Amanda Milligan to Gaurav Sharma This episode was recorded live on video May 2nd 2023

oin Jason Barnard, the Brand SERP Guy, as he shares expert strategies for managing your brand's presence on Google. Whether you're a small business owner, freelancer, or consultant, learn how to make your brand stand out in the digital world. 'Google is your new business card, a child thirsty for knowledge—we need to educate it,' says Barnard. -------------------------------------------------------------------------------

Jason Barnard is the CEO of Kalicube, a software company that leverages Google to create future-proof brand-focused digital strategies for businesses. Jason has been touted as the one person Google says has as much insight into their knowledge algorithms as their own insiders. Jason is known as The Brand SERP Guy, a digital marketing consultant who specializes in Brand SERP optimization. Jason also spent 8 years as a Punk-Folk Musician and 10 years as a blue dog in a cartoon TV series for kids produced by ITV International and airing in 15 countries. On today's episode, Jason discusses the benefits of living a mindful, desert island life. Listen & Subscribe on: iTunes / Stitcher / Podbean / Overcast / Spotify Contact Info Company: Kalicube.com Website: https://jasonbarnard.com Podcast: Branded Search( and Beyond) By Jason Barnard Book: The Fundamentals of Brand SERPs for Business By Jason Barnard Most Influential Person Boo-ah (That's me. A creation of both me and my ex-wife). His personality had an incredible, calming influence on me. His personality rubbed off on me, and Boo-ah is a deeply kind, generous, and deeply thoughtful, mindful character. Effect on Emotions Being aware that you can't change something, and learning to accept it reduces massively, frustration for me. So one thing that I got out of my experience in Mauritius, and my depression, was that frustration in my life reduced significantly afterward. Because I could accept that things move at speed, they move out. If I can't change that speed, then I need to accept that speed is something I don't appreciate or don't want in my life, or happening. If I can't change it, I need to accept it. And that reduces stress and reduces frustration. And it's been life-changing. Thoughts on Breathing The only time I ever focus on my own breathing is when I'm singing, and what I've learned from singing is that I got quite powerful lungs, so I can actually get a lot of air in and sing quite a lot of time without taking another breath. So one of the things I do when I'm singing, I'm playing with double bass, is learn to breathe incredibly deeply, and that may be added to the pleasure of playing the music because I would imagine I'm getting huge hits of oxygen every time I do that. Suggested Resources Book: Confucius from the Heart By Yu Dan App: Spotify Bullying Story Sometimes in my personal life, but in business as well, I feel that I've been bullied by somebody. And it's more along the lines of manipulation. But manipulation is a kind of bullying. And it's psychologically very violent. It seems like normal behavior, and what I also know is it's a normal relationship, but I feel bullied. And if I am mindful of the fact that I don't want to do what they're pushing me to do, and can just say, well, actually, no, this is what I need, this is what I want. I would be much better off. Related Episodes The Gut-Brain Connection; Wade Lightheart Finding Karma In The Heart Of The Himalayas; Michael Schauch How To Live From The Heart; Nanette Hucknall Special Offer Are you experiencing anxiety & stress? Peace is within your grasp. I'm Bruce Langford, a practicing coach, and hypnotist helping fast-track people like you to shed their inner bully and move forward with confidence. Book a Free Coaching Session to get you on the road to a more satisfying life, feeling grounded and focused. Send me an email at bruce@mindfulnessmode.com with ‘Coaching Session' in the subject line. We'll set up a Zoom call and discuss how you can advance to a better life.

Jason Barnard talks about the SEO mastery summit debrief. Jason Barnard is the founder and CEO of Kalicube, a company that helps you future-proof your online branding by teaching Google who you are, what you offer and which audience you serve. He's the only person Google says has as much insight into their knowledge algorithms as their own insiders. Teaches digital agencies and business leaders to understand, educate and feed Google's knowledge algorithms. He helps his clients future-proof their digital branding, increase their authority and trustworthiness, and dominate their industry on Google. He believes that a digital marketing strategy is not just about where you show up, but how you show up. Jason is the author of The Fundamentals of Brand SERPs for Business and host of the Branded Search (and Beyond) podcast. His talents include a professional musician, a screenwriter, a songwriter, and a cartoon blue dog. The SEO Mastery Summit is a must-attend event for SEO professionals. It provides a unique opportunity to learn from experts and peers in the field, and to learn about the latest best techniques and strategies for SEO. Jason Barnard discusses his brilliant and geeky takeaways from The SEO Mastery Summit in this super groovy episode. Jason features some of the best SEO professionals who attended the event, starting with Olesia Korobka and her SEO talk on Semantic HTML5 and her idea for "The Knowledge Panel You Deserve". Mads Singers' How to Achieve Success by Delegating Responsibilities. Robert Niechcial, Clean Data for AI and how to use AI to your advantage. Koray Tuğberk GÜBÜR's extensive knowledge of Topical Authority, micro and macro semantics. And finally, Charles Floate's Foundational Link Building. As always, the show ends with passing the baton… Jason passes the virtual baton to next week's insightful guest, Lorraine Ball. What you'll learn from Jason Barnard 00:00 Jason Barnard 00:55 Kalicube's Brand SERP and Knowledge Panel 02:59 SEO Talk by Olesia Korobka: Semantic HTML5   03:27 The Knowledge Panel You Deserve 03:57 Taking Control Away from Google 04:31 Mads Singers' How to Achieve Success by Delegating Responsibilities 05:04 What Do Kalicube Babies Mean? 05:50 Mads Singer's Approach to Managing Teams and Delegation 06:39 Robert Niechcial: Clean Data for AI 07:36 How Important It is to Consider How Much Google Spends to Rank You 09:45 What Does Quantum Processing Units Mean? 10:12 How to Apply AI to Your Advantage 10:25 Entity Stacking 11:51 Topical Authority by Koray Tuğberk GÜBÜR 12:56 Understanding Macro Semantics 13:02 What is Micro Semantics? 15:00 Koray Tuberk GÜBÜR's 25,000-Word Kalicube Pro Review 15:32 Micro Semantics: Koray Tuberk GÜBÜR's 200 Rules for Writing 16:51 Changing the Connections in Google's Understanding 18:24 Charles Floate: Foundational Link Building 20:47 Entity Equivalents 24:08 Link Building as an Essential PR and Branding Strategy 26:22 Passing the Baton: Jason Barnard to Lorraine Ball This episode was recorded live on video March 7th 2023 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Jason Barnard talks about the SEO mastery summit debrief. Jason Barnard is the founder and CEO of Kalicube, a company that helps you future-proof your online branding by teaching Google who you are, what you offer and which audience you serve. He's the only person Google says has as much insight into their knowledge algorithms as their own insiders. Teaches digital agencies and business leaders to understand, educate and feed Google's knowledge algorithms. He helps his clients future-proof their digital branding, increase their authority and trustworthiness, and dominate their industry on Google. He believes that a digital marketing strategy is not just about where you show up, but how you show up. Jason is the author of The Fundamentals of Brand SERPs for Business and host of the Branded Search (and Beyond) podcast. His talents include a professional musician, a screenwriter, a songwriter, and a cartoon blue dog. The SEO Mastery Summit is a must-attend event for SEO professionals. It provides a unique opportunity to learn from experts and peers in the field, and to learn about the latest best techniques and strategies for SEO. Jason Barnard discusses his brilliant and geeky takeaways from The SEO Mastery Summit in this super groovy episode. Jason features some of the best SEO professionals who attended the event, starting with Olesia Korobka and her SEO talk on Semantic HTML5 and her idea for "The Knowledge Panel You Deserve". Mads Singers' How to Achieve Success by Delegating Responsibilities. Robert Niechcial, Clean Data for AI and how to use AI to your advantage. Koray Tuğberk GÜBÜR's extensive knowledge of Topical Authority, micro and macro semantics. And finally, Charles Floate's Foundational Link Building. As always, the show ends with passing the baton… Jason passes the virtual baton to next week's insightful guest, Lorraine Ball. What you'll learn from Jason Barnard 00:00 Jason Barnard 00:55 Kalicube's Brand SERP and Knowledge Panel 02:59 SEO Talk by Olesia Korobka: Semantic HTML5   03:27 The Knowledge Panel You Deserve 03:57 Taking Control Away from Google 04:31 Mads Singers' How to Achieve Success by Delegating Responsibilities 05:04 What Do Kalicube Babies Mean? 05:50 Mads Singer's Approach to Managing Teams and Delegation 06:39 Robert Niechcial: Clean Data for AI 07:36 How Important It is to Consider How Much Google Spends to Rank You 09:45 What Does Quantum Processing Units Mean? 10:12 How to Apply AI to Your Advantage 10:25 Entity Stacking 11:51 Topical Authority by Koray Tuğberk GÜBÜR 12:56 Understanding Macro Semantics 13:02 What is Micro Semantics? 15:00 Koray Tuberk GÜBÜR's 25,000-Word Kalicube Pro Review 15:32 Micro Semantics: Koray Tuberk GÜBÜR's 200 Rules for Writing 16:51 Changing the Connections in Google's Understanding 18:24 Charles Floate: Foundational Link Building 20:47 Entity Equivalents 24:08 Link Building as an Essential PR and Branding Strategy 26:22 Passing the Baton: Jason Barnard to Lorraine Ball This episode was recorded live on video March 7th 2023 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Your host, Samir ElKamouny, talks with the Founder and CEO of Kalicube, Jason Barnard. Kalicube is a digital marketing agency that is pioneering the concept of Brand SERP optimization and knowledge panel management. Kalicube has been specializing in Brand SERP optimization since 2015 to help you control your brand narrative when clients search for your company. The company is based in Aubais, France, and serves clients worldwide.To learn more about Jason's work, click HERE.To check out Jason's LinkedIn, click HERE.If you'd like to be a guest on Scaling with Samir, click HERE.

Josh Ramsey talks with Jason Barnard about ClearBrand marketing flywheel. Josh Ramsey is the business development manager at ClearBrand.com. A digital marketing agency focused on data-driven marketing that gets results: more leads and sales. He believes that without good marketing, businesses die and people suffer, and that ethical, scientific marketing can change the world. A marketing flywheel is important because it provides a holistic view of the entire Customer Journey, helping marketers understand the motivations and needs of their target audience. By understanding the Customer Journey, marketers can develop an effective marketing strategy that engages customers and drives them to action. The Marketing Flywheel also helps marketers identify opportunities for improvement in their current strategies. In this groovily insightful episode, Josh Ramsey dives into the powerful concept of the ClearBrand Marketing Flywheel and explains how it helps reduce marketing waste, increase credibility, and ensure your brand is seen. ClearBrand Marketing Flywheel focuses on three key components: Building Memories, Maximizing Availability, and Reaching the Market. He firmly believes in the power of storytelling, design and distinctiveness to engage customers and leave a lasting impression. Along the way, Josh points out the risks to take and the importance of doing research to make sure your brand stands out in the right way. And Josh believes that luck is just a matter of preparation and that marketing should always be based on data. As always the show ends with passing the baton… Josh cheerfully passes the virtual baton to next week's awesome guest, Scott Turman. What you'll learn from Josh Ramsey 00:00 Josh Ramsey and Jason Barnard 00:53 ClearBrand's Brand SERP 00:57 Why Does ClearBrand Run Google Ads for Its Own Brand Name 03:43 ClearBrand's Video Strategy 04:40 Kalicube's Three Solutions for Your Brand SERP 05:05 Three Essential Components of a Flywheel 05:25 What is a Flywheel? 05:39 First Essential Component of a Flywheel: Build Memories 07:16 Second Essential Component of a Flywheel: Maximising Availability 08:08 Third Essential Component of a Flywheel: Reach The Market 10:30 Two Essential Actions to Achieve Each Component of a Flywheel 10:38 Essential Actions to Build Memories: Story and Design 10:42 How Does a Story Help Engage with Customers 11:20 The Importance of Design to Become a Recognisable and Memorable Brand 12:12 Competitor and Market Research 16:20 Essential Actions to Maximising Availability: Easy to Find and Easy to Buy 16:30 How Do You Make Your Brand Easy to Find 17:01 Reducing Buying Friction 20:20 Essential Actions to Reach The Market: Focus on Users and Uses 30:47 The Need to Listen to the Market 31:31 How Can a Marketing Flywheel Help with Branded Search? 34:01 Passing the Baton: Josh Ramsey to Scott Turman CTA: https://bit.ly/3YCvIoZ This episode was recorded live on video February 14th 2023 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

How do you manage your brand on Google? What is an SERP and why is it important?Joining me for this conversation is Jason Barnard, the founder and CEO of Kalicube. He is also an author and digital marketer who specializes in Brand SERP optimization and Knowledge Panel management. Jason uses the pseudonym "The Brand SERP Guy'' for his professional work! Jason, aka The Brand SERP Guy, has over 2 decades of experience in digital marketing, starting in 1998 (the year Google was incorporated) with a website for kids based on the characters Boowa & Kwala that he built up to become one of the 10,000 most visited sites in the world. In the 1990s he was a professional musician with the Punk-Folk group The Barking Dogs. He currently plays double bass with Barcoustic (Hugo Scott, from the Barking Dogs is the singer).Jason gives listeners actionable tips on: [1:15] What SERP means [3:10] What lawyers are doing wrong when it comes to Google [6:00] What a 'knowledge panel' is [12:40] How to control what shows up on this panel [15:45] Keeping an open feedback loop on Google [17:20] Why reviews are so important  [22:20] How to educate Google about who you and your audience are [32:05] Why you need to focus on SEO as part of your strategy [36:55] Jason's book review Resources mentioned in this episode:Law Firm SEO by Jason HennesseyConnect with Jason here: Twitter LinkedIn Facebook https://jasonbarnard.com  Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

How do you manage your brand on Google? What is an SERP and why is it important? Joining me for this conversation is Jason Barnard, the founder and CEO of Kalicube. He is also an author and digital marketer who specializes in Brand SERP optimization and Knowledge Panel management. Jason uses the pseudonym "The Brand SERP Guy'' for his professional work!  Jason, aka The Brand SERP Guy, has over 2 decades of experience in digital marketing, starting in 1998 (the year Google was incorporated) with a website for kids based on the characters Boowa & Kwala that he built up to become one of the 10,000 most visited sites in the world.  In the 1990s he was a professional musician with the Punk-Folk group The Barking Dogs. He currently plays double bass with Barcoustic (Hugo Scott, from the Barking Dogs is the singer). Jason gives listeners actionable tips on: [1:15] What SERP means [3:10] What lawyers are doing wrong when it comes to Google [6:00] What a 'knowledge panel' is [12:40] How to control what shows up on this panel [15:45] Keeping an open feedback loop on Google [17:20] Why reviews are so important  [22:20] How to educate Google about who you and your audience are [32:05] Why you need to focus on SEO as part of your strategy [36:55] Jason's book review Resources mentioned in this episode: Law Firm SEO by Jason Hennessey Connect with Jason here: Twitter LinkedIn Facebook https://jasonbarnard.com  Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

How do you manage your brand on Google? What is an SERP and why is it important? Joining me for this conversation is Jason Barnard, the founder and CEO of Kalicube. He is also an author and digital marketer who specializes in Brand SERP optimization and Knowledge Panel management. Jason uses the pseudonym "The Brand SERP Guy'' for his professional work!  Jason, aka The Brand SERP Guy, has over 2 decades of experience in digital marketing, starting in 1998 (the year Google was incorporated) with a website for kids based on the characters Boowa & Kwala that he built up to become one of the 10,000 most visited sites in the world.  In the 1990s he was a professional musician with the Punk-Folk group The Barking Dogs. He currently plays double bass with Barcoustic (Hugo Scott, from the Barking Dogs is the singer). Jason gives listeners actionable tips on: [1:15] What SERP means [3:10] What lawyers are doing wrong when it comes to Google [6:00] What a 'knowledge panel' is [12:40] How to control what shows up on this panel [15:45] Keeping an open feedback loop on Google [17:20] Why reviews are so important  [22:20] How to educate Google about who you and your audience are [32:05] Why you need to focus on SEO as part of your strategy [36:55] Jason's book review Resources mentioned in this episode: Law Firm SEO by Jason Hennessey Connect with Jason here: Twitter LinkedIn Facebook https://jasonbarnard.com  Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

Join Tacey and her Special Guest Jason Barnard, "The Brand SERP Guy". Today's Topic: Teaching Google Who We Are & What We Do.   Timestamp: 01:46: What is Search Optimization and how to best use it. Timestamp: 05:13: The Evolution of Search Engines & The Improvements We Can Utilize Timestamp: 08:14: Google Business Cards Timestamp: Google Knowledge Panel Timestamp: 24:35: Jason's Speed Round   Jason's Contact Info: Website: https:jasonbarnard.com LinkedIn: @jasonmbarnard   Tacey's Contact Info  @taceyatkinson (All social links here): www.taceyatkinson.com

With about  83% of online research being done on the Google search engine, it has arguably become an indispensable tool for small business brand building. However, you must know how to package your content to help Google achieve your business goals. In today's podcast, Jason Barnard from Kalicube and Stephen Halasnik from Financing Solutions, a leading provider of small unsecured business credit lines, discuss 'Brand SERPs and Knowledge Panels- Managing Your Brand on Google.

Join Jason Barnard, the Brand SERP Guy, as he shares expert strategies for managing your brand's presence on Google. Whether you're a small business owner, freelancer, or consultant, learn how to make your brand stand out in the digital world. 'Google is your new business card, a child thirsty for knowledge—we need to educate it,' says Barnard. -------------------------------------------------------------------------------

Jason Barnard, the Brand SERP Guy at Kalicube, discusses what brand tech is and whether Google is your new business card. At some point in time, even if you're a new business, your brand will be Googled. Unfortunately, what many organizations don't understand is that controlling what appears when someone searches for their brand name is absolutely critical to their business. Today, Jason talks about whether Google is actually your business card or not. Show NotesConnect With:Jason Barnard: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jason Barnard, the Brand SERP Guy at Kalicube, discusses what brand tech is and whether Google is your new business card. When a person sees one of your company's billboards on the highway and looks you up online, they are expecting to see consistency in branding and messaging. However, platforms like Google, Facebook, Bing, etc, have their own algorithms that could end up distorting your message if there's no understanding of how they function. Today, Jason talks about what brand tech is. Show NotesConnect With:Jason Barnard: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.