Podcasts about revenue optimization

Send us a message!In this episode of Alex & Annie: The Real Women of Vacation Rentals, we sit down with Julie Brinkman, CEO of Beyond, to explore how the company is transforming the way property managers approach pricing and profitability.From dynamic pricing to market intelligence, Beyond has become a vital tool for short-term rental professionals looking to scale sustainably and outperform their competition. Julie shares how the company empowers property managers with smarter data, automation, and real-time insights to "beat the market"—no matter what that market looks like.Key Topics Discussed:1️⃣ Julie's unique path to leadership and the lessons learned from her mother's resilience2️⃣ The evolution of revenue management in vacation rentals3️⃣ How Beyond's tools help property managers maximize revenue while saving time4️⃣ Lessons learned navigating COVID-19 and coming out stronger5️⃣ The unique challenges of pricing single-unit properties vs. hotels6️⃣ How global expansion is shaping Beyond's product innovation7️⃣ The critical role of empathy, culture, and customer feedback in tech developmentJulie also touches on the importance of industry collaboration, the rising need for smarter pricing strategies, and why AI alone isn't enough to drive revenue in a human-centered business.If you're a property manager, tech enthusiast, or hospitality professional looking to stay ahead in a competitive market, this conversation is packed with insight and inspiration.Connect with Julie:LinkedIn: http://linkedin.com/in/jrbrinkman/ Website: https://www.beyondpricing.com/ Get $50 credit and $0 onboarding fee when you sign up for Beyond, the leading dynamic pricing tool for vacation rentals: http://beyondpricing.info/alexandannieReady to take your operations to the next level? Visit https://tnsinc.com/podcasts-alex-and-annie/  to learn more.#vacationrentals #revenuemanagement #shorttermrentaltech

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen! In this episode, we dive into the critical aspect of financial management for small business owners, especially as tax season approaches. Our guest, Lawrence Levinson, Vice President of Revenue Optimization at Wave Small Business Software, shares practical advice on organizing finances, avoiding common financial mistakes, and leveraging digital tools to streamline financial management. Whether you're an aspiring entrepreneur or an established business owner, this episode is packed with insights to help you stay on top of your finances. Tune in to learn how to simplify your financial management and avoid costly tax season mistakes!Key Highlights:Financial Organization for Tax Season: Lawrence shares essential steps for small business owners to keep their finances in order ahead of tax season.Common Financial Mistakes: Learn about the most common financial mistakes entrepreneurs make and how to avoid them.Importance of Year-Round Bookkeeping: Why it's crucial to stay on top of bookkeeping all year instead of just focusing on tax season.Digital Tools for Financial Management: Discover the digital tools available to help small business owners manage their finances more efficiently.Filing Taxes for Businesses with Employees: Key steps and considerations for small businesses with employees ahead of filing tax returns.Expert Advice: Lawrence's top piece of advice for entrepreneurs preparing for tax season and beyond.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAIHG Hotels and Resorts: https://businessedge.ihg.com/s/registration?language=en_US&CanSMEGoogle: https://www.google.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation..

Send us a textIn this episode of the Life Science Success Podcast my guest is Jesse Mendelsohn, a Senior Vice President at Model N with nearly two decades of experience in pharmaceutical pricing, revenue, and payer management. Jesse brings deep expertise in government regulation, including Medicaid and state pricing laws, making him a recognized leader in revenue optimization and compliance for life sciences and high-tech manufacturers.00:00 Introduction to Life Science Success Podcast00:40 Sponsor Message: Bio on the Bayou 202502:15 Guest Introduction: Jesse Mendelsohn02:35 Jesse's Background and Career Journey04:22 Complexities of Pharmaceutical Pricing07:38 Career Milestones and Industry Changes13:28 Current Role and Responsibilities at Model N23:45 Innovative Projects at Model N32:29 Leadership and Personal Insights42:03 Conclusion and Podcast Wrap-Up

In this episode of the Revenue Builders Podcast, hosts John McMahon and John Kaplan are joined by Frederik Maris, the Chief Revenue Officer at Atoss Software SE. Frederik shares his extensive experience in B2B sales leadership, offering insights on recruiting top talent, the importance of early career learning, and the critical role of first-line managers. The discussion delves into qualities to look for in sales reps, the significance of qualifying prospects, and how to instill a culture of continuous learning and accountability within sales teams. Frederik underscores the need for conscious competence in sales and leadership, and the value of self-awareness and emotional intelligence in driving success. This episode is packed with actionable advice for current and aspiring sales leaders.ADDITIONAL RESOURCESLearn more about Frederik Maris:https://www.linkedin.com/in/frederikmaris/Read Force Management's Guide to Increasing Company Valuation: https://hubs.li/Q038n0jT0Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:02:26] Early Lessons in Sales: Learning and Networking[00:03:48] The Importance of Qualification in Sales[00:04:39] Becoming Consciously Competent[00:06:13] Building a Strong Network and Recognizing Special Opportunities[00:08:32] The Key to Sales Success: Understanding Pain and Champions[00:09:43] Effective Discovery Process in Sales[00:12:22] The Role of CRO in Aligning Company and Sales Strategy[00:23:02] Knowledge, Skills, and Culture in Sales Organizations[00:33:36] Scaling Challenges in Sales Leadership[00:33:50] The Importance of First Deals[00:34:00] Understanding the Sales Cycle[00:34:15] Conscious Competence in Sales[00:34:39] The Role of Sales Managers[00:34:50] The Science Behind Sales[00:37:15] Champion Building and Sales Science[00:40:13] Recruiting Top Performing Reps[00:41:50] Qualities of Successful Salespeople[00:44:22] Testing for Emotional Intelligence[00:54:42] Why Sales Reps Fail[00:58:13] Accountability in Sales Leadership[01:02:20] The Journey of Sales SuccessHIGHLIGHT QUOTES[00:04:00] "It's incredibly important to qualify everything, from deals to recruits, and even why you are at the company."[00:09:25] "The more you understand the pain points, the better you can build a champion."[00:12:13] "Sales reps need to earn the right to ask questions by being well-prepared and differentiating themselves from others."[00:37:22] "If you don't understand the science behind what you're doing, you can't teach others or replicate success."[00:39:29] "Strong first-line managers who can coach and develop their teams are essential for scaling any sales organization."

I'm Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I've spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.In this episode, I'm tackling one of the biggest traps restaurant owners fall into—the idea that more locations automatically mean more profit. The truth? Scaling too soon can sink your business faster than a slow Tuesday night. I'll break down how to know if you're actually ready to expand, why strong leadership is non-negotiable, and how to squeeze every ounce of profit from your existing operation before even thinking about a second location. Plus, I'm sharing smart growth strategies—like diversifying revenue streams and testing new concepts—that can set you up for long-term success without unnecessary risk. Let's get into it.Takeaways80% of restaurants barely break even.You don't need more restaurants, you need better restaurants.Bad expansion kills more restaurants than bad food.More seats does not equal more money.Before you scale outward, scale upward.Audit your first location.Find your revenue leaks.Test first with pop-ups or ghost kitchens.Smart growth builds empires.Expand when you're ready, not just because you're impatient.Chapters00:00 Introduction to Restaurant Profitability Challenges02:08 Understanding When to Expand Your Restaurant05:55 Strategies for Smart Growth and ExpansionIf you've got a marketing or profitability related question for me, email me directly at josh@joshkopel.com and include Office Hours in the subject line. If you'd like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting https://joshkopel.com.

Welcome to MongoDB Podcast with host Shay McAlister! In this engaging episode, we dive into the transformative realm of AI in revenue operations, featuring our special guest, Fabio, Senior Software Development Engineer at MongoDB. Discover how AI is revolutionizing rev ops through Mops AI, a tool born from innovative hackathons. Fabio shares insights on leveraging MongoDB's own tools and advanced technologies like OpenAI and Atlas Vector Search to optimize tedious processes and enhance data utilization. Perfect for developers, AI enthusiasts, and tech innovators, this episode offers deep dives into practical AI applications, internal tool creation, and the future of generative AI in optimizing business processes. Tune in for a compelling look at how AI-powered innovation is shaping the way we handle data and drive revenue!

Today, we are breaking down Rolls-Royce. A fair warning to those expecting to hear about luxury automobiles, that division was split from this business in the 1970s. But as we discuss the history of Rolls-Royce on this episode, you will hear how the DNA of this company still ties together from its early 1900s origins. Our guest is Graeme Forster from Orbis Investments. Graeme walks us through the core business of Rolls-Royce in the aerospace market, the evolving duopoly of the wide-body aircraft engine manufacturers, and the ups and downs of properly capturing the economic opportunity. I really appreciated Graeme's intellectual honesty in discussing Rolls, and I expect you will, too. Please enjoy this Breakdown on Rolls-Royce For the full show notes, transcript, and links to the best content to learn more, check out the episode page here. ----- This episode is sponsored by Finley - modern debt capital management software for borrowers and lenders. Ask around and you'll find that nearly every operator or investor has experienced the operational nightmare of managing debt capital. Finley works by translating unstructured credit agreements into code, which gets all parties on the same page and helps them streamline the credit management lifecycle--think covenant reporting, interest and fee tracking, and portfolio analysis. Join the forward-thinking finance leaders, investors, and bank executives already modernizing their debt capital operations with Finley. Learn more and request your demo at finleycms.com. ----- Business Breakdowns is a property of Colossus, LLC. For more episodes of Business Breakdowns, visit joincolossus.com/episodes. Follow us on Twitter: @JoinColossus | @ReustleMatt | @domcooke | @zbfuss  Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com). Show Notes (00:00:00) Learn About Finley (00:04:54) Overview of Rolls-Royce (00:08:35) History and Evolution of Rolls-Royce (00:10:44) Rolls Royce's Aerospace and Defense Ventures (00:11:57) Challenges and Nationalization (00:14:43) Current Business Segments and Market Position (00:20:57) Service Agreements and Profitability (00:27:41) Engineering Excellence vs. Commercial Strategy (00:31:26) The Aerospace Business Ecosystem (00:33:11) Rolls-Royce's Margin Profile (00:35:13) Challenges and Changes in Management (00:37:28) Cost Structure and Revenue Optimization (00:38:32) Engine Performance and Development (00:40:04) Market Dynamics and Competition (00:49:13) Future of Nuclear Reactors (00:52:46) Capital Allocation and Management (00:56:08) Lessons from breaking down Rolls-Royce

The Psychology of Growing Profit with Matthew Stafford   Welcome back to The Profit Answer Man! In today's episode, we sit down with Matthew Stafford, a self-made entrepreneur who went from pouring concrete to optimizing Shopify stores with data-driven strategies. Matt shares his journey of transformation, the power of mindset, and the tools and systems that have helped countless businesses scale. Prepare to gain actionable insights that will revolutionize how you approach e-commerce, profitability, and breaking through mental barriers.   In this episode you will learn: Breaking Mental Barriers: How limiting beliefs cap your growth potential and the strategies to overcome them. The Science of Revenue Optimization: Tools and tactics to improve the customer journey and maximize Shopify profitability. Leveraging Mindset for Growth: The role of personal growth and coaching in scaling businesses. Key Lessons from a Concrete Entrepreneur Turned Data Scientist: The pivotal shifts that turned Matt's story into a blueprint for success.   Key Takeaways: Your Mindset Shapes Your Reality: Matt emphasizes that many entrepreneurs hit plateaus because of internalized limiting beliefs. Recognizing and rewriting these "scripts" can unlock new potential for growth. Focus on the Customer Journey: As the architect of BGS's “Revenue Optimization” system, Matt stresses the importance of removing friction points in the customer experience to increase conversion rates and drive profits. The Role of Data in Decision-Making: Data isn't just numbers—it's the story of your business. Learning to read and react to what the data tells you can mean the difference between stagnation and scaling. Tools and Techniques for Scaling: From Shopify optimization to mindset coaching, Matt shares practical tips to help entrepreneurs succeed both personally and professionally.   About Matthew Stafford: Matthew Stafford is a pioneer in the world of Shopify optimization and the mastermind behind Build Grow Scale's "Revenue Optimization" system. With over 27 years of entrepreneurial experience, Matt has built a reputation for his no-nonsense, data-driven approach to scaling e-commerce businesses. His ability to spot and remove customer journey impediments is unmatched, making him a sought-after expert in the industry.   When Matt isn't turning e-commerce businesses into profit machines, he's coaching entrepreneurs on overcoming limiting beliefs and achieving new heights in their personal and professional lives.   Conclusion: This episode with Matthew Stafford is packed with lessons for entrepreneurs looking to scale their business while breaking free from self-imposed limits. Whether you're looking to optimize your Shopify store, shift your mindset, or understand the stories your business data is telling you, Matt's insights are sure to inspire action.   Be sure to connect with Matthew Stafford on social media and check out the tools offered at Build Grow Scale. As always, remember: more revenue does not equal more profit. Stay focused on the bottom line, and let's make your business thrive!   Links: Website: https://buildgrowscale.com/ https://www.facebook.com/matthewjacobstafford https://www.instagram.com/build.grow.scale https://www.linkedin.com/in/matthewstafforddotcom/ https://x.com/BuildGrowScale https://www.youtube.com/channel/UC-g_rSibfzEBc3Q9Ye5sMHA https://www.tiktok.com/@build_grow_scale   Watch the full episode on YouTube: https://www.youtube.com/@profitanswerman Sign up to be notified when the next cohort of the Profit First Experience Course is available! Profit First Toolkit: https://lp.profitcomesfirst.com/landing-page-page  Relay Bank (affiliate link): https://relayfi.com/?referralcode=profitcomesfirst Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/ My podcast about living a richer more meaningful life: http://richersoul.com/ Music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs. #profitfirst

In this episode, Scott Becker speaks with Jennifer Worthy, Executive Vice President of Revenue Optimization at Healthcare Outcomes Performance Company (HOPCo). Jennifer discusses her career in revenue cycle management, key trends like AI in healthcare and authorization reform, and her passion for driving value-based care.

In this episode, you'll discover:Answer this question: If I bought your business today, what is the first thing I'd change? Next question: Why have you not changed it already? Perspective shift – Spend the money you are gonna lose. What is your next move? Episode Highlights00:49 - Learn how to approach your business with a buyer's mindset, identifying areas that need change to drive immediate improvement.03:58 - Discover how asking "What would we change first?" helps prioritize key areas for growth and operational efficiency.06:24 - Understand the role of the accountability grid in assessing marketing, conversion, retention, team, and financial functions.08:31 - Explore how loss aversion can motivate decisive action to prevent revenue loss and improve profitability.12:13 - Hear how revisiting systems like check-in and check-out processes can reveal inefficiencies and create immediate revenue opportunities.15:30 - Learn why systematizing processes and assigning accountability to team members optimizes operational effectiveness.18:26 - Discover the power of objectivity in business audits, using external perspectives to identify hidden areas for improvement.20:00 - Gain insights on proven systems and mentorship to guide sustainable scaling and operational excellence.22:02 - Understand the importance of aligning pricing strategies with market value to optimize revenue and reduce operational stress.23:11 - Explore why embracing truth over excuses drives growth and ensures long-term business success. Resources MentionedRegister Now for the TRP Remarkable Team Building Immersion - Feb 28 and Mar 1, 2025 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoSubscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477  Schedule a Brainstorming call with Dr. PeteDr. Stephen's LinkedInDr. Peter's LinkedInThe Remarkable CEO WebsiteDr. Stephen's Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Audrey Neff kicks off 2025 with Vanessa Bird, The Aesthetic Consultant®️, bringing a fresh perspective to the table. In this exciting episode, Vanessa shares her journey in medical aesthetics from an extensive background in sales to becoming one of the world's leading consultants known for transforming practices through ethical sales strategies. She sheds light on some of the most common challenges practitioners face globally through her 15 years of experience working with clinics across the U.S., UK, Europe, Africa, Asia and The Middle East. The discussion revolves around expert insights for aesthetic providers in generating revenue, optimizing patient experiences, improving lead conversion, and successfully launching new treatments and devices. Tune in to hear insightful perspectives, real-world examples, and innovative strategies designed to boost your bottom line and set your practice up for success in 2025 & beyond.

Nur mit vereinter Kraft schaffen wir es, die Energiewende in Deutschland voranzutreiben. Deshalb setzen wir unsere Reihe zum Thema nachhaltige Energie fort. Nachdem wir bereits Enpal und Lichtblick zu Gast hatten, richten wir den Blick in dieser Folge auf Wärmepumpen und sprechen mit Dominique Vandamme, VP Commercial Product & Data bei Thermondo, über die Preisstrategien innovativer Heizlösungen. Pricing Friends Gastgeber Sebastian Voigt geht gemeinsam mit Dominique der Frage nach, wie sich die Wärmepumpe als nachhaltige Alternative zur Gasheizung etabliert und welche Rolle das Pricing dabei spielt. Dominique erklärt, warum die Wärmepumpe durch ihre höhere Effizienz und langfristigen Einsparungen die Gasheizung zunehmend verdrängt: „Solange die Wärmepumpe mehr Wärme aus einer Kilowattstunde Strom liefert als der Strom kostet, schlägt sie die Gasheizung.“ Er spricht über die flexiblen Finanzierungsoptionen bei Thermondo, die es den Kunden ermöglichen, sich ohne langfristige Bindungen entscheiden zu können. Zudem gibt er Einblicke in Förderungsmöglichkeiten, die die Wärmepumpe für viele Haushalte erschwinglicher machen – bis zu 70 Prozent der Kosten werden durch den Staat übernommen. Dominique erklärt, wie sich die langfristigen Einsparungen durch die Nutzung von Wärmepumpen für die Verbraucher bemerkbar machen und die anfängliche Investition auf lange Sicht rechtfertigen. Links:  Updates aus der Branche über Dr. Richard Lucht  Über den Gast: Dominique Vandamme ist seit Juni 2024 VP Commercial Product & Data bei Thermondo, wo er die Bereiche Datenanalyse und Produktstrategie verantwortet. Zuvor war er Head of Revenue Optimization & Growth Analytics bei Thermondo. Dominique hat einen Hintergrund in Psychologie und eine umfangreiche Erfahrung im Bereich Data Science. Er war Director of Data bei ARIVE und Data Lead bei UMI Urban Mobility International GmbH. Zudem sammelte er wertvolle Erfahrungen als Data Scientist bei WeShare, einem Unternehmen im Bereich der Mobilitätslösungen.

This week, our host Brandi Starr takes the solo spotlight in the latest installment of Revenue Rehab, diving deep into "Quick Wins & Optimization" for your email nurtures. Join Brandi Starr, the insightful COO of Tegrita, as she navigates the pivotal "middle of the funnel," often referred to as the "messy middle." Leveraging her recent insights from the Winning by Design Revenue Architecture course, Brandi shares invaluable strategies for enhancing conversion rates and aligning your funnel goals with actionable tactics. Discover how small, incremental improvements can lead to significant gains in targeting and personalization, and why clean data and detailed tracking are essential for maximizing every lead. Through Brandi's expert narrative, you'll learn to re-evaluate existing strategies, focus on meaningful engagement, and ultimately, prevent your resource bucket from leaking. Tune in as Brandi breaks down the importance of optimizing the middle of the funnel to transition leads from curiosity to commitment, ensuring you're not just managing, but excelling in your revenue goals. Brace yourselves for a therapy-like session packed with actionable insights and practical solutions, perfect for CMOs and CROs striving to elevate their marketing strategies. Bullet Points of Key Topics + Chapter Markers: Topic #1 Quick Wins & Optimization: Personalizing Email Nurtures [07:45] “Small, incremental improvements can yield significant results,” Brandi Starr emphasizes. “By refining email nurtures and focusing on better targeting and personalization, we can significantly optimize conversion rates. Don't overlook the power of leveraging digital behaviors to understand and engage your audience effectively.” Topic #2 Challenges with Nurture Campaigns: Aligning with Sales Cycles [13:22] “Before replacing underperforming campaigns, it's crucial to understand why they failed,” Brandi Starr advises. “Aligning your nurture durations with your sales cycles can greatly enhance their effectiveness. Remember, it's about creating a journey that transitions leads smoothly from curiosity to commitment.”  Topic #3 Data Tracking and Metrics: Conversion Points Analysis [23:15] “Clean data is the backbone of efficient campaign management,” Starr argues. “Focusing only on large conversion points can cause us to miss the nuances. By tracking detailed metrics and understanding the ‘in-between' conversion points, we ensure that every part of our funnel is optimized and no revenue leaks through the cracks.” Links: Get in touch on: LinkedIn Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

Today, we're excited to welcome back a familiar face, Colleen Prochaska, a key player in our property management team, managing everything from guest services to revenue management. In this episode you'll get a peek inside our in-depth quarterly meetings where we review how things are going and where we're headed in our short term rental business.In this episode, we'll be diving into the past three months of key performance indicators, reviews, and team dynamics, as well as forecasting strategies for the next three to six months, sharing key strategies for property management and business growth along the way. We share insights on what we've learned leading virtual teams, how we optimize revenue through data-driven decisions, and adjust strategies for better occupancy. We also discuss our customer service expectations, and how Colleen wonderfully handles guest communication and feedback. Finally, we take a look at how we are preparing for seasonal shifts. If you feel lost or intimidated by the analytics side of your short term rental business, this episode will be your guide to leveraging data to grow your business! (00:01:27) #STRShareSunday: @apex38655(00:03:54) How to Train, Lead & Empower a Virtual Team(00:10:45) Tackling KPI's: Behind The Scenes Of A Revenue Growth Meeting(00:17:19) Midhoff Property Review: Booking Window, Occupancy & Revenue Optimization(00:24:43) Eastview Property Review & Advice for Getting Comfortable with Revenue Management(00:35:43) Tracking Numbers 101 & Our Strategy for Filling Gap Nights(00:39:25) Going Over Reviews! Handling Constructive Criticism & Responding to Guest Feedback(00:47:42) How We're Forecasting for the High Season & Preparing for the Low SeasonResources:• #STRShareSunday: @apex38655• Submit your property for our next #STRShareSunday at strshare.com• Airbnb Essentials Checklist: hostchecklist.comThanks for Visiting is produced by Crate Media.Mentioned in this episode:Minoan | Visit MinoanExperience.com and tell them TFV sent you!Hosting Handbook | Get everything you need to fast track your way to Superhost at thanksforvisiting.com/handbookHost Checklist | Grab our Airbnb Essentials Checklist and make stocking your Airbnb a breeze – we've got all your hosting needs covered!Superhog | Visit superhog.com/thanks-for-visiting and book your FREE demo today!

Hey there, dream chasers!

Hey there, decision-makers! In today's episode, we're diving into how to make choices like a pro. Many of us feel stuck and uncertain, whether navigating life transitions or everyday business challenges. I've been there too, grappling with fear and indecision. Our education system doesn't teach us how to think for ourselves or make confident decisions, which is why learning to decide is so powerful. Understanding our values and prioritizing growth over comfort is key. Tony Robbins says the quality of our lives depends on how much uncertainty we can handle. If you're ready to embrace discomfort, make bold choices, and create a freedom lifestyle, I invite you to join the Rising Mastermind. Let's make decisions with purpose and live the life we're meant to live. We may feel alone on our life path... misunderstood, misfit, and have little sense of belonging. In this episode Sophia gets vulnerable about what it was like to feel like a lone wolf, and what has changed over the years. Your lack of community now does not need to limit you! In many cases, the more you yearn for belonging, the more fulfilling it will feel when you finally do find your people. This is a great opportunity to take inventory of your current peer group, assess if they have the qualities or results you desire in life, and take action to find what you seek. There are some insightful tidbits on identity and mindset motivation in this episode… Sophia explores the detrimental power of who you allow in your community and how to overcome loneliness and stagnancy.  She shares personal experiences from her own journey, highlighting the impact of isolation and negativity on destroying life.  Sophia emphasises the importance of both external factors, and internal shifts, like removing negative influences and toxic thought patterns.  It's time to rise up! I'll guide you for free with the EXACT steps that have helped my clients and I get clarity on where to start & what steps to take: Freedom Workshop Not sure exactly what idea or topic you could make an online course + support program about? 150+ Profitable Ideas Guide Are you ready to: Go from trading your time doing 1:1 with patients/clients to complete time freedom, helping more people ? Find a like-minded community and support that takes you to the next level ? Bring in an additional revenue source in your business by turning your experience into an online program? If yes, click the link below and let's chat: Find a time HERE  

In the latest episode of the Great Friends Podcast, John Wheeler, CEO of Alpha Aesthetics Partners, sits down with Christin Trujillo from Maven Financial Partners, who is making her second appearance on the show. Recorded live at the VCS tradeshow floor, the episode dives deep into financial metrics crucial for med spa owners. Christin emphasizes the importance of reactivating existing patients as a cost-effective marketing strategy, highlighting how leveraging relationships with current clients can fill schedules and boost revenue. They also discuss the critical metrics of revenue per hour and rebooking rates, explaining how these indicators can provide a quick snapshot of a practice's health and efficiency. John and Christin underscore the necessity of disciplined growth and the strategic advantages of partnering with the right private equity group early on. This episode is packed with valuable insights for med spa owners looking to optimize their operations and drive sustained growth.   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha FOLLOW CHRISTIN TRUJILLO: https://www.linkedin.com/in/christinmlang/ https://www.instagram.com/christinlangtrujillo/  

In this episode, I share my journey of creating a lifestyle-oriented business. Starting from a young age, I aimed to build a business that provided time freedom and emotional balance. This led me to explore remote business strategies, emphasizing automated client service and efficient operations. The episode offers practical insights for entrepreneurs on integrating personal values into business models, highlighting the importance of maintaining a balanced life while achieving professional success. It's time to rise up! Want more time freedom and to monetize your knowledge online? You're not alone. I'll guide you for free with the EXACT steps that have helped my clients and I get clarity on where to start & what steps to take: Freedom Workshop Not sure exactly what idea or topic you could make an online course about? 150+ Profitable Ideas Guide   Are you ready to: Go from trading your time doing 1:1 with patients/clients to complete time freedom, helping more people ? Find a like-minded community and support that takes you to the next level ? Bring in an additional revenue source in your business by turning your experience into an online program? If yes, click below for a FREE FREEDOM BUILDING ASSESSMENT: Find a time that works for you HERE  

Today, we are breaking down Rolls-Royce. A fair warning to those expecting to hear about luxury automobiles, that division was split from this business in the 1970s. But as we discuss the history of Rolls-Royce on this episode, you will hear how the DNA of this company still ties together from its early 1900s origins. Our guest is Graeme Forster from Orbis Investments. Graeme walks us through the core business of Rolls-Royce in the aerospace market, the evolving duopoly of the wide-body aircraft engine manufacturers, and the ups and downs of properly capturing the economic opportunity. I really appreciated Graeme's intellectual honesty in discussing Rolls, and I expect you will, too. Please enjoy this Breakdown on Rolls-Royce Register for the Business Breakdowns x Founders Conference. For the full show notes, transcript, and links to the best content to learn more, check out the episode page here. ----- This episode is brought to you by Tegus, where we're changing the game in investment research. Step away from outdated, inefficient methods and into the future with our platform, proudly hosting over 100,000 transcripts – with over 25,000 transcripts added just this year alone. Our platform grows eight times faster and adds twice as much monthly content as our competitors, putting us at the forefront of the industry. Plus, with 75% of private market transcripts available exclusively on Tegus, we offer insights you simply can't find elsewhere. See the difference a vast, quality-driven transcript library makes. Unlock your free trial at tegus.com/patrick. This episode is brought to you by Public: Invest in stocks, bonds, options, crypto, and more in one place. A High-Yield Cash Account is a secondary brokerage account with Public Investing, member FINRA/SIPC. Funds from this account are automatically deposited into partner banks where they earn a variable interest and are eligible for FDIC insurance. Neither Public Investing nor any of its affiliates is a bank. US only. Learn more at public.com/disclosures/high-yield-account. ----- Business Breakdowns is a property of Colossus, LLC. For more episodes of Business Breakdowns, visit joincolossus.com/episodes. Follow us on Twitter: @JoinColossus | @ReustleMatt | @domcooke | @zbfuss  Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com). Show Notes (00:00:00) Welcome to Business Breakdowns (00:04:54) Overview of Rolls-Royce (00:08:35) History and Evolution of Rolls-Royce (00:10:44) Rolls Royce's Aerospace and Defense Ventures (00:11:57) Challenges and Nationalization (00:14:43) Current Business Segments and Market Position (00:20:57) Service Agreements and Profitability (00:27:41) Engineering Excellence vs. Commercial Strategy (00:31:26) The Aerospace Business Ecosystem (00:33:11) Rolls-Royce's Margin Profile (00:35:13) Challenges and Changes in Management (00:37:28) Cost Structure and Revenue Optimization (00:38:32) Engine Performance and Development (00:40:04) Market Dynamics and Competition (00:49:13) Future of Nuclear Reactors (00:52:46) Capital Allocation and Management (00:56:08) Lessons from breaking down Rolls-Royce

We may feel alone on our life path... misunderstood, misfit, and have little sense of belonging. In this episode Sophia gets vulnerable about what it was like to feel like a lone wolf, and what has changed over the years. Your lack of community now does not need to limit you! In many cases, the more you yearn for belonging, the more fulfilling it will feel when you finally do find your people. This is a great opportunity to take inventory of your current peer group, assess if they have the qualities or results you desire in life, and take action to find what you seek. There are some insightful tidbits on identity and mindset motivation in this episode… Sophia explores the detrimental power of who you allow in your community and how to overcome loneliness and stagnancy.  She shares personal experiences from her own journey, highlighting the impact of isolation and negativity on destroying life.  Sophia emphasises the importance of both external factors, and internal shifts, like removing negative influences and toxic thought patterns.  It's time to rise up! I'll guide you for free with the EXACT steps that have helped my clients and I get clarity on where to start & what steps to take: Freedom Workshop Not sure exactly what idea or topic you could make an online course + support program about? 150+ Profitable Ideas Guide Are you ready to: Go from trading your time doing 1:1 with patients/clients to complete time freedom, helping more people ? Find a like-minded community and support that takes you to the next level ? Bring in an additional revenue source in your business by turning your experience into an online program? If yes, click the link below and let's chat: Find a time HERE  

Do you ever feel like you don't have what it takes to be successful? In this episode, we delve deep into the powerful and often overlooked savage traits that drive world-class success and build true self-worth. These traits—relentless perseverance, unyielding discipline, and an unwavering mindset—are the cornerstones of achieving extraordinary results in any field. We'll discuss how these characteristics enable individuals to overcome obstacles, embrace growth, and push beyond their comfort zones to reach their highest potential. By understanding and adopting these traits, you can transform your approach to challenges and elevate your journey to success. It's time to rise up! Want more time freedom and to monetize your knowledge online? You're not alone. I'll guide you for free with the EXACT steps that have helped my clients and I get clarity on where to start & what steps to take: Freedom Workshop Not sure exactly what idea or topic you could make an online course about? 150+ Profitable Ideas Guide   Are you ready to: Go from trading your time doing 1:1 with patients/clients to complete time freedom, helping more people ? Find a like-minded community and support that takes you to the next level ? Bring in an additional revenue source in your business by turning your experience into an online program? If yes, click below for a FREE FREEDOM BUILDING ASSESSMENT: Find a time that works for you HERE  

What if you don't need a massive email list or complex sales funnels to be successful and make your money online? It's time we debunk the myth that you need to be a social media star or have a complicated perfect funnel - together. If you're feeling overwhelmed by business and financial advice from those who seem light-years ahead, this episode is your guide to clarity. Many times people light years ahead don't know how to simplify the process or even remember the first steps necessary to rise. If you're fixated on the wrong strategies, or strategies meant for someone way ahead of you, you're going to become confused and waste time, energy and money on things that do not matter. Join me, as I tell you through the noise of online business what truly matters. I'll reveal why you don't need ClickFunnels or a huge following to succeed and what to focus on…. Instead, we'll harness the power of authentic social media engagement to build meaningful income streams. Through candid insights and practical steps, you'll learn to leverage your unique story and connect authentically with your audience. Whether you're starting fresh or aiming to scale sustainably, this podcast is your blueprint to achieving time freedom on your terms. Let's strip away the complexity and focus on what really works—because your path to your first $10,000 month online starts with clarity, not confusion. It's time to rise up! Want more time freedom and to monetize your knowledge online? You're not alone. I'll guide you for free with the EXACT steps that have helped my clients and I get clarity on where to start & what steps to take: Freedom Workshop Not sure exactly what idea or topic you could make an online course about? 150+ Profitable Ideas Guide   Are you ready to: Go from trading your time doing 1:1 with patients/clients to complete time freedom, helping more people ? Find a like-minded community and support that takes you to the next level ? Bring in an additional revenue source in your business by turning your experience into an online program? If yes, click below for a FREE FREEDOM BUILDING ASSESSMENT: Find a time that works for you HERE  

Send us a Text Message.Episode Description: In this episode of the Chef JKP podcast, host James Knight Pachecco explores the world of hospitality industry finances with special guest Judith Cartwright, founder and Managing Director of Black Coral Consulting. They discuss revenue generation, team management, common mistakes in businesses, and the importance of collaboration between finance and culinary teams for success. The episode is filled with valuable insights and personal anecdotes, making it a must-listen for anyone interested in the intricacies of the hospitality sector.Topics discussed:·    Importance of Revenue Optimization in Hospitality Industry·    Insights from Judith Cartwright·    Revenue Management Journey·    Challenges in Hospitality Industry Operations·    Total Revenue Optimization Culture·    Business Turnaround Strategies·    Menu Engineering and Financial Analysis·    Dynamic Pricing in the Restaurant Industry·    Future of Food and Beverage Industry·    Maximising Revenue and Professional GrowthKey takeaways and lessons:Data-driven decision-making is crucial for revenue optimization.Collaboration between finance and culinary teams is essential for business success.Strategic menu design and staff training can improve profitability.Understanding customer demographics and industry benchmarks is vital for informed decisions.If you want to follow Judith please follow her on HEREThis show is proudly brought to you by our partners Chef Middle East, you can follow them on HERESupport the Show.Follow The Chef JKP Podcast on Instagram HERE

In my conversation with Anjanee Ferguson, we discuss her journey to becoming the founder and CEO of Ampere Business Solutions, a firm that helps Christian, nonprofit, and mission-based organizations maximize their resources. Anjanee shares her four-step framework for identifying and closing gaps in revenue-generating processes and the unique perspective she brings by intermingling biblical and business best practices, helping her clients operate in overflow and abundance.Anjanee addresses the challenges faced by CEOs, such as overcoming the normalization of burnout and the importance of reinventing oneself to align with one's true identity. She also shares her exciting new pivot, "Operating in Overflow" event, podcast, and academy.LinksBecome a Mini-MillionaireConnect with Kahlil on LinkedIn!Subscribe to the UNSTUCKKD NewsletterDownload the 1AND1 App in the App Store (FREE, iOS only)Free The CEOConnect with Anjanee

How can you double your impact, income and freedom by finding your authentic niche? Come explore with me the necessary subject of identifying a profitable niche in this episode of Rising. In this discussion, we'll explore the nuances of niche selection and its pivotal role in amplifying your brand, success and freedom. From uncovering common stumbling blocks to pinpointing your target audience, we'll navigate uncovering your niche with specificity. Tune in as I share actionable insights on crafting the perfect client persona, tapping into your passions, and aligning your business for maximum impact. By honing in on a specific niche, you'll not only amplify your influence but also pave the way for wealth, making a difference to help more people and personal fulfilment. Plus, don't miss out on exclusive invitations below to join me in a free online workshop and the transformative Rising Mastermind program. Let's embark on this journey together and unlock the power of finding your niche!   I'll guide you for free with the EXACT steps that have helped my clients and I get clarity on where to start & what steps to take: Freedom Workshop   Not sure exactly what idea or topic you could make an online course + support program about? 150+ Profitable Ideas Guide   Are you ready to: Go from trading your time doing 1:1 with patients/clients to complete time freedom, helping more people ? Find a like-minded community and support that takes you to the next level ? Bring in an additional revenue source in your business by turning your experience into an online program? If yes, click the link below and let's chat: Find a time HERE

Stu Holloway of SmarTrak.ai tells us about SmarTrak.ai's road map for Cisco hashtag#Partners to grow revenue with the customers they already have and from the data Cisco already generates. SmarTrak.ai uses hashtag#AI to identify in that data the best hashtag#techrefresh recommendations, a deeper understanding of how power is being used, a strategy towards renewing programs, migration and much more. This means more revenue from the customer relationships a partner already has. SmarTrak.io's platform can transform Cisco revenue management: AI-Driven Insights: Leverage advanced AI to turn complex Cisco data into actionable intelligence, Operational Efficiency: Save thousands of hours annually with automated workflows and processes, Revenue Optimization.  

Ever wondered how and if you could get over your aversion to putting yourself out there vulnerably online? If you're worried about people's judgment and rejection…   Welcome to episode 59 of the 'Rising' podcast! It's Me, Sophia! So today, let's go deep into the fears of rejection and criticism that frequently prevent us from showing up online with content that can help people, and build our online businesses. We'll look at the connections between these anxieties and the age-old dread of social rejection and emotions of unworthiness. I'll share my own experiences with negative internet feedback and offer helpful suggestions for responding to it. Ready to tackle your online fear of judgment and rejection head-on? You're not alone—I'm here to guide you through it every step of the way. Freedom Workshop Not sure exactly what idea or topic you could make an online course + support program about? 150+ Profitable Ideas Guide Are you ready to: Go from trading your time doing 1:1 with patients/clients to complete time freedom, helping more people ? Find a like-minded community and support that takes you to the next level ? Bring in an additional revenue source in your business by turning your experience into an online program? If yes, click the link below and let's chat: Find a time HERE DM Sophia on IG  @thesophiarising

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we're joined by Hans Harris, Growth Director at BrüMate, the nine-figure drinkware and cooler brand, as well as Sam Barati, VP of Customer Success at Tapcart. https://tapcart.com We'll be diving into the strategy behind BrüMate's wildly successful mobile app, which leads all sales and distribution channels in conversion, AOV, and customer LTV. Key Insights: Boosting Customer Retention: Discover how BrüMate's mobile app drives additional revenue incrementally outside traditional channels, and has led to higher conversion rates, AOV, and customer lifetime value. App-Exclusive Strategies: Learn about the app-exclusive products and promotions that have significantly driven app downloads and engagement. Cost-Effective Engagement: Understand why push notifications via the mobile app are more effective and cheaper than traditional SMS and email marketing. More Aggressive Acquisition: BrüMate's mobile app allows for are more reliable & efficient sales channel that has led to increases in MER Why Listen? Learn from a Nine-Figure Brand: BrüMate's experience offers valuable insights for any DTC brand looking to scale. Tactical App Strategies: Get practical tips on using mobile apps for customer retention and revenue growth. Real-World Success: See how BrüMate's app strategy translates into tangible business results. Topics eCommerce Strategy, Sales Channels, Distribution Channels, Mobile App, Customer Engagement, Conversion Rates, Average Order Value (AOV), Customer Lifetime Value (LTV), Multi-Channel Retail, Omni-Channel Marketing, Digital Marketing, Customer Experience, Push Notifications, Retention Strategy, App Downloads, Exclusive Promotions, App-Exclusive Products, Mobile Commerce, Online Shopping, Brand Loyalty, Acquisition Channels, User Experience (UX), Retail Technology, Personalization, App Engagement, Customer Acquisition Cost (CAC), Digital Sales, Growth Strategy, Revenue Optimization, DTC (Direct-to-Consumer). Reach Out: https://www.linkedin.com/in/sahandbarati/ https://twitter.com/HansHarrisMKTG https://tapcart.com https://brumate.com Timestamps: 00:00 - Introduction 02:00 - The Rise of Mobile Apps in DTC 05:00 - BruMate's Mobile App Strategy and Success 08:00 - The Power of Exclusive Content and Promotions 11:00 - Building a Loyal Community: The Role of VIP Groups 14:00 - Driving App Downloads: Strategies and Insights 17:00 - The Impact of Push Notifications and Efficiency 20:00 - Leveraging High AOV Items and Seasonal Campaigns 23:00 - Future Trends in Mobile Apps for DTC Brands Hashtags: #DTCPodcast #BruMate #Tapcart #MobileAppStrategy #Ecommerce #DTC #DirectToConsumer #AppMarketing #CustomerEngagement #BrandLoyalty #DigitalMarketing #ResilientRevenue Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Is it possible to get over your aversion to selling? I used to feel that sales was ‘icky' and annoying… In the last decade I've found ways to make a bigger difference helping people by reframing sales as an act of genuine service.   In this episode, we will challenge the stigma often associated with sales, especially for solopreneurs and small teams. Together, we'll explore actionable strategies designed to shift your mindset on sales as an authentic opportunity to make a meaningful impact. We're gonna chat about the intricacies of relationship-building, lead qualification through intentional conversations, and the art of crafting compelling social media stories using my exclusive 'Money Making' formula. We'll dive into the nuances of effective communication in direct messages (DMs) and conducting purposeful sales calls with prospects genuinely interested in your offerings. By implementing strategic systems and leveraging my secret sauce sales scripts, you'll gain the confidence to close deals effortlessly and leave a positive mark on people you interact with. Are you ready to increase your sales mindset and skills to increase your impact? It's time to rise up!  You're not alone. I'll guide you for free with the EXACT steps that have helped my clients and I get clarity on where to start & what steps to take: Freedom Workshop Not sure exactly what idea or topic you could make an online course + support program about? 150+ Profitable Ideas Guide Are you ready to: Go from trading your time doing 1:1 with patients/clients to complete time freedom, helping more people ? Find a like-minded community and support that takes you to the next level ? Bring in an additional revenue source in your business by turning your experience into an online program? If yes, click the link below and let's chat: Find a time HERE  DM Sophia on IG  @thesophiarising  

Ever wondered what it will take to turn your life around and build a thriving life + business from the ground up? In this episode of 'Rising,' I'll take you on my personal journey from adversity to triumph. Battling $30,000 in debt, ADHD, anxiety, and insomnia, I'll share how I transformed my life to become a multiple six-figure business owner in just months. Join me as I delve into my struggles and successes, offering a step-by-step guide to overcoming obstacles, finding peace, and achieving your dreams. Get ready to be inspired and empowered to rise above your challenges!" So come along, it's time to rise up!  You're not alone. I'll guide you for free with the EXACT steps that have helped my clients and I get clarity on where to start & what steps to take: Freedom Workshop Not sure exactly what idea or topic you could make an online course + support program about? 150+ Profitable Ideas Guide Are you ready to: Go from trading your time doing 1:1 with patients/clients to complete time freedom, helping more people ? Find a like-minded community and support that takes you to the next level ? Bring in an additional revenue source in your business by turning your experience into an online program? If yes, click the link below and let's chat: Find a time HERE DM Sophia on IG  @thesophiarising “

Ready to turn your business into a financial freedom machine?Discover how to leverage what you already have.In this episode of the Few with Boo, I interview Tim Calise, a coach, consultant, and investor in service businesses who has cracked the code on recurring income streams that lead to true financial freedom. His expertise lies in scaling business from the 1 to $5 million revenue space to 5 to $20 million revenue bracket. Learn specific skill sets you need to acquire, plus the top 3 needle-movers you can implement to transform your business by the end of 2024. Whether you're a budding entrepreneur, a seasoned business owner, or someone looking to take your venture to the next level, this episode is a must-listen. Key Lessons:1. Value Perception: Conduct customer research to understand and align your offerings with their perceived value.2. Team Development: Invest in documentation, training, and empowerment strategies to build a strong, capable team.3. Mindset and Transition: Shift your focus from working in the business to working on the business through delegation and strategic planning.4. Market Differentiation: Identify your unique value proposition and emphasise the transformative impact of your product/service.5. Business Optimization: Analyse and optimise critical processes, metrics, and areas of potential growth for your business. Learn More: Visit The Few With Boo website to find additional resources, related episodes, and more valuable content from Tim Calise www.fewpodcast.comConnect with Tim Calise:  Website: https://timcalise.com/LinkedIn: https://www.linkedin.com/in/tcalise/Instagram:https://www.instagram.com/tim.calise/YouTube: https://www.youtube.com/@timcaliseFacebook: https://www.facebook.com/tkcaliseThreads: https://www.threads.net/@tim.calisePodcast: https://open.spotify.com/show/5cE6i6IpWBgZQUYl9ldYvUDiscover the secrets to unlocking perpetual profits from your passion? Tune in and learn how to optimise your existing resources into sustainable recurring revenue streams.Subscribe to The Few with Boo for more entrepreneurial wisdom.  P.S. Please leave a review if Tim's financial freedom blueprints lit a fire under your hustle!

In this episode, Garrick Stoldt, CFO at Saint Peter's Healthcare System, discusses Transforming Financial Performance-Expert Advice & Guidance on Hospital Revenue Optimization From a CFO.

Asking yourself, “What's next?” lately? In this episode, we'll dive deep into the journey of finding your purpose and turning it into a successful business model. I'll be sharing my own experiences and offering you a step-by-step guide to uncovering your 'one thing.' Get ready to embrace failure and step out of your comfort zone as I walk you through the process. Inspired by historical innovators like the Wright brothers, I'll stress the importance of taking action and making firm decisions towards your goals. But this isn't just about financial success; it's about making meaningful contributions and finding fulfillment and peace being obedient to your calling along the way. From leveraging your own experiences to innovating in business, I'm here to guide you every step of the way. So come along, it's time to rise up!  You're not alone. I'll guide you for free with the EXACT steps that have helped my clients and I get clarity on where to start & what steps to take: Freedom Workshop Not sure exactly what idea or topic you could make an online course + support program about? 150+ Profitable Ideas Guide Are you ready to: Go from trading your time doing 1:1 with patients/clients to complete time freedom, helping more people ? Find a like-minded community and support that takes you to the next level ? Bring in an additional revenue source in your business by turning your experience into an online program? If yes, click the link below and let's chat: Find a time HERE DM Sophia on IG  @thesophiarising

Matthew Stafford talks with Jason Barnard about revolutionizing Ecommerce: secrets to revenue optimization. This episode was recorded live on video April 16th 2024.

Matthew Stafford talks with Jason Barnard about revolutionizing Ecommerce: secrets to revenue optimization. This episode was recorded live on video April 16th 2024.

Feeling constrained from your hectic, consuming schedule? If you're a busy professional and are tired of overwhelm and have no free time to do the things you love, this episode is for you. Sophia exposes her journey of being a time and income-capped health professional turned course creator, and shares some perspectives and actionable insights and strategies to help you carve out time for what truly matters. Whether you're seeking to transition your practice online or just want more time for yourself, you'll hear valuable insights to help you thrive professionally and personally. From time management and prioritisation to building passive income streams to help more people, tune in to this episode to create more freedom and fulfillment in your life. It's time to rise up! Want more time freedom and to monetize your knowledge online? You're not alone. I'll guide you for free with the EXACT steps that have helped my clients and I get clarity on where to start & what steps to take: Freedom Workshop Not sure exactly what idea or topic you could make an online course about? 150+ Profitable Ideas Guide Are you ready to: Go from trading your time doing 1:1 with patients/clients to complete time freedom, helping more people ? Find a like-minded community and support that takes you to the next level ? Bring in an additional revenue source in your business by turning your experience into an online program? If yes, click below for a FREE FREEDOM BUILDING ASSESSMENT: Find a time that works for you HERE DM Sophia on IG  @thesophiarising 

Do you have many ideas but little success? Do you quit before you've really started? This is common for entrepreneurs but in order to rise above and not be average and mediocre, a new approach must prevail… Join host Christine as she shares her raw and vulnerable journey from doubting herself to determined, revealing how she overcame imposter syndrome, found clarity, and built a thriving and time-free online mentorship business. In this episode Christine dives deep into her experience, offering practical insights and lessons learned along the way. From embracing authenticity to navigating challenges with resilience, Christine's story is a testament to the power of persistence and the transformative potential of facing adversity head-on.  Whether you're an aspiring entrepreneur, a seasoned professional and business owner, or simply someone seeking inspiration to overcome life's obstacles, tune in to this episode for a candid conversation and actionable strategies to help you rise above and thrive. It's time to rise up! Want more time freedom and to monetize your knowledge online? You're not alone. I'll guide you for free with the EXACT steps that have helped my clients and I get clarity on where to start & what steps to take: Freedom Workshop Not sure exactly what idea or topic you could make an online course about? 150+ Profitable Ideas Guide   Are you ready to: Go from trading your time doing 1:1 with patients/clients to complete time freedom, helping more people ? Find a like-minded community and support that takes you to the next level ? Bring in an additional revenue source in your business by turning your experience into an online program? If yes, click below for a FREE FREEDOM BUILDING ASSESSMENT: Find a time that works for you HERE   DM Sophia on IG  @thesophiarising 

In this curated episode of the Revenue Builders Podcast, we delve into the nuances of hiring effective leaders for various growth stages within companies. Joined by Bill Cea, Managing Director at Foster Beck Associates, the discussion navigates through the distinct requirements of sales personnel and Chief Revenue Officers (CROs) across product market fit, deal stage, and scale stage. From debunking conventional job descriptions to unraveling the myths of hiring from big-name companies, the conversation provides invaluable insights into assembling the right sales team for sustainable growth.KEY TAKEAWAYS[00:01:14] Product Market Fit Stage: Initial job descriptions often lack relevance; insights from product and engineering teams are crucial for identifying the right salesperson tailored to the product and market needs.[00:02:45] Warning Signs of Misalignment: Inconsistencies in the backgrounds of sales team members can signal organizational issues; diverse backgrounds without a common thread indicate potential problems.[00:03:25] Importance of Early-Stage Expertise: Startups require individuals capable of building from scratch; hiring from established entities may not align with the demands of early-stage growth.[00:04:07] The Fallacy of Big-Name Hires: Hiring from renowned companies doesn't guarantee success; candidates considering both startups and established firms may lack commitment to the startup's demands.[00:06:33] Aligning Expectations: Transparent communication about the challenges and expectations of a role is essential to prevent disillusionment and turnover.[00:07:52] Navigating Deal and Scale Stages: Accelerated hiring plans demand individuals with an entrepreneurial mindset; excessive hiring can lead to revenue dilution and dissatisfaction among sales teams.HIGHLIGHT QUOTES[00:02:27] "If the sellers all look differently... there's something wrong... That's the 1st warning sign."[00:03:06] "You need somebody who truly understands how to develop something from nothing."[00:04:07] "Hiring a name brand... is the absolute opposite... It's a safer bet, bigger company, which completely is the absolute opposite, right?"[00:06:33] "Transparent communication... is essential to prevent disillusionment and turnover."[00:07:52] "Excessive hiring can lead to revenue dilution... dissatisfaction among sales teams."Listen to the full episode with Bill Cea through this link:https://revenue-builders.simplecast.com/episodes/hiring-for-growth-strategies-for-scaling-sales-teams-with-bill-cea/Check out John McMahon's book here:Amazon Link: https://a.co/d/1K7DDC4Check out Force Management's Ascender platform here: https://my.ascender.co/Ascender/

Episode 142 Title: Breaking Down the Advertising Supply Chain with Industry Insights In a recent episode, Kurt Donnell from Freestar simplifies the intricacies of online ad auctions, emphasizing financial success for content creators through Freestar's adept monetization solutions. The evolving digital adscape is explored, with a focus on supply path optimization and AI's role in real-time ad adjustments without disrupting user experience.  Freestar's ad tech associate program is highlighted as a platform nurturing diverse skill sets. The importance of soft skills, including communication and curiosity, is stressed for thriving in the dynamic ad tech industry.  Kurt shares personal insights on networking, mentorship, and the value of questioning, providing a playbook for success.  About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  We can help 2 ways:  Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall  (

Ready to unlock the power of partnership marketing? Dive into the world of direct partnerships and increased commissions with Ian Brodie, CEO & Co-Founder of Levanta, reshaping the landscape of seller-publisher collaborations.In this episode, we're thrilled to welcome Ian Brodie, a trailblazer in partner marketing as the CEO & Co-Founder of Levanta. Ian's groundbreaking work integrates with Amazon's Attribution API, enabling sellers and publishers to partner directly and revolutionize commission increases.Main Talking Points:Levanta's pioneering partner marketing platform and its integration with Amazon's Attribution API.The unique advantages: increasing commissions, providing 14-day attribution windows, and unlocking custom performance reporting.How direct partnerships between sellers and publishers can reshape the e-commerce landscape and amplify profitability.Ian's perspective on the significance of Levanta's offerings in optimizing performance and maximizing revenue streams.Additional Resources:Explore Levanta's partner marketing platform at levanta.io.Connect with Ian Brodie on LinkedIn: Ian Brodie.Special Offer: Avail a 40% discount for 6 months on Levanta's Standard or Gold plans using the coupon code: POSTPURCHASE.Elevate your partnership marketing strategies and boost commissions with Levanta's innovative platform! Visit levanta.io to explore their offerings. As a special offer for our listeners, claim a 40% discount for 6 months on Levanta's Standard or Gold plans using the coupon code: POSTPURCHASE. Connect with Ian Brodie on LinkedIn at Ian Brodie for further insights into partnership marketing!For more Amazon Seller tips, subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts.Practice Partnership: Monetizing Your Dental PracticeDoctors – are you interested in building long-term wealth and continuing on as an...Listen on: Apple Podcasts Spotify

Join hosts John McMahon and John Kaplan in a profound exploration of Product-Led Growth (PLG) and its seamless integration with traditional sales strategies. Guest expert Alex Bilmes, CEO of Endgame, shares practical insights and strategies for revenue leaders aiming to leverage product data to supercharge their sales efforts. Discover how PLG, far from being a threat to sales, serves as a force multiplier when intelligently integrated. Gain valuable perspectives on aligning product signals with conversion and expansion, making sales teams more efficient, and navigating the evolving landscape of modern go-to-market strategies.Tune in and learn more in this episode of the Revenue Builders podcast.HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:04:10] Understanding PLG Spectrum[00:05:54] Product Suitability for PLG[00:09:38] PLG Implementation Questions[00:13:28] Sales Integration with PLG[00:22:32] Ownership of PLG[00:35:11] Implementing PLG[00:43:42] Endgame's Role[00:46:39] Implementation Process[00:49:06] Standard Product Signals[00:55:30] Navigating Uncertain EconomiesADDITIONAL RESOURCESLearn more about Alex Bilmes: https://www.linkedin.com/in/bilmes/Download our Sales Transformation Guide for Leaders: https://forc.mx/3sdtEZJHIGHLIGHT QUOTES[00:02:24] "The definition of PLG is effectively that the product is the primary driver of your go-to-market."[00:06:19] "Calendly is a prototypical, very easy-to-get-started-with PLG example. The product would be so great that people could just come in and use it."[00:10:59] "We see a huge opportunity for a PLG company who's done some amount of that work already. How do you better tie in the sales efforts to accelerate the sales process using a lot of that product data?"[00:24:20] "In a PLG motion, everybody's interfacing on the same product data. So that entire team is operating against that shared source of truth, which makes it more multi-threaded, maybe a little bit more complex, but also easier for the customer to understand."

In this episode, Kelci talks about the challenges entrepreneurs face when they're too engrossed in the day-to-day operations of their business, leaving little room for growth. She emphasizes the importance of stepping back, reassessing, and focusing on scaling. She candidly discusses the pitfalls of not owning CEO responsibilities, the dangers of spreading oneself too thin, and the three common roadblocks entrepreneurs face when aiming for 6-figure success. Kelci also shares actionable "Money Moves" to optimize time and increase revenue. Tune in for a blend of personal insights, practical advice, and a roadmap to scaling success. TAKE THE QUIZ: Unlock Your 6-Figure Success Strategy >> a tool designed to pinpoint obstacles hindering business growth   JOIN THE MASTERCLASS: Secrets to Scale to 6-Figures Without Sacrifice   CONNECT W/ ME: Follow on Instagram Visit our website

Good morning Store Nation! Thank you for tuning in to the Hacking Self Storage podcast. I'm your host, Dean Booty. Today we are talking about dynamic pricing. Because if you aren't pricing your units based on demand, then you are leaving money on the table. I hope you gain some new knowledge and insight from this episode. Give it a listen.   Mr Self Storage: https://www.mrselfstorage.com/ Hacking Self Storage Website: https://hackingselfstorage.co.uk/ Hacking Self Storage on Spotify: https://open.spotify.com/show/2eb1gpBCts2RRFFUl2k9OS Hacking Self Storage on Apple Podcast: https://podcasts.apple.com/gb/podcast/hacking-self-storage/id1481445995 Dean's email: deanbooty@icloud.com

Our Self Storage Income Live Event: https://www.selfstorageincome.com/ssi-live-2023 Self Storage has changed MASSIVELY in the last 10 years. Big players have entered the market and started investing in a key component: technology. If you don't have a website nowadays, your business *will not* be discovered. The self storage facility today is far more advanced than that of just a few years ago. There's AI managing tenants, there's algorithms behind revenue management - the prices you see on their site. So what do facilities need to stand out in today's age? And be able to reach their customers? And more importantly, how should they treat their customers, so that they stay your customers? Today's guest is our very own Jesse Harmon. His expertise in Marketing, Revenue Optimization & Commercial Strategy gives us a close, on-the-ground, inside look into the daily operations of storage in the modern age. Want to take advantage of todays market conditions with us? Invest in our opportunistic Fund 2 Here: https://cedar.cc/invest Our architecture services can be found here: https://cedar.cc/services Join our Facebook Community to talk and learn with our 300+ members today. - https://www.selfstorageincome.com/ssi-monthly-membership

Let's envision a future where healthcare is more efficient, accessible, and predictable. In today's episode, Heather Richards discusses optimizing revenue with managed care contracts and developing value-based arrangements in healthcare. Join us and discover how Heather Richards, a finance expert turned healthcare leader, is reshaping the industry's future! Click this link to the show notes, transcript, and resources: outcomesrocket.health

Tangible Takeaways:Resist the urge to give your power away. Step into your power.It can be common to fall into the trap of taking a backseat to stronger, louder, more experienced voices. There is a reason for this - women have been conditioned to do this!Whenever we take action or inaction, we're impacting those around us. Be intentional about when you speak up and when you don't. Your voice matters to others! Just do it. Things are rarely as uncomfortable or bad as you expect them to be.When it comes to presenting on stage, you don't have to be comfortable to do it. In fact, most people on stage feel uncomfortable when speaking.Consider taking an improv class. This class alone will transform your communication skills across the board. About Jennifer:Valuing curiosity over judgment, Jennifer Hill has been learning and growing in the hospitality industry for more than 20 years. In her current role as Vice President, Commercial Strategy at data analytics firm Kalibri Labs, she supports clients, partners, colleagues, and the overall industry with innovative and fresh solutions for profit optimization and growth.Jennifer holds a bachelor's degree in American history from Mercer University and graduated while working full-time in the hotel industry as a hotel revenue manager. She has been around hotels for truly as long as she can remember — her first job as a young teenager was working for her mom, Patti, at a Holiday Inn in small-town Pennsylvania. Jennifer actively participates in industry events where she shares her knowledge and experiences, inspiring others to pursue careers in hospitality.Jennifer is a hotelier at heart and true ambassador for her industry. She currently serves as the collegiate chapter liaison for the Washington, DC chapter of HSMAI as an advisory board member. In the past, Jennifer served for four years on HSMAI's Revenue Optimization Advisory Board and as co-chair for its annual Revenue Optimization Conference (ROC). She is the winner of HSMAI's Revenue Optimization Professional of the Year and Top 25 Minds in Sales, Marketing and Revenue Optimization awards, and is a frequent speaker at ROC and other industry conferences.Beyond her professional career, Jennifer is known for her collaborative spirit and commitment to learning. She is a student of improv and the “yes, and” principle, an avid reader, and the keeper of just one New Year's Resolution: to drink more champagne (ask her why!). Connect with Jennifer:Instagram: https://www.instagram.com/jennifer___hill/ About me:Karen Laos, Communication Expert, and Confidence Cultivator, leverages 25 years in the boardroom and speaking on the world's most coveted stages such as Google and NASA to transform missed opportunities into wins. She is fiercely committed to her mission of eradicating self-doubt in 10 million women by giving them practical strategies to ask for what they want in the boardroom and beyond. She guides corporations and individuals with her tested communication model to generate consistent results through her Leadership Presence Keynote: How to Be an Influential Communicator. Connect with me:Website: https://www.karenlaos.com/Instagram: https://www.instagram.com/karenlaosofficial Facebook: Ignite Your Confidence with Karen Laos: https://www.facebook.com/groups/karenlaosconsultingLinkedIn: https://www.linkedin.com/in/karenlaos/Clubhouse: @karenlaosMy book “Trust Your Own Voice”: https://karenlaos.com/book/Episodes also available on YouTube: https://www.youtube.com/channel/UCEwQoTGdJX5eME0ccBKiKng/videos

Welcome to Virtual GM, presented by Vibrant Management, the podcast where we explore the future of independent hotels and provide you with the ultimate solution for success. In this episode, join us as we dive into the insightful conversation between our hosts, Spencer Halford and Cody Adent, and our special guest, Richard Aday, the CEO of ThinkReservations.At Vibrant Management, we believe in partnering with the best in the industry to offer comprehensive solutions for independent hotels. That's why we are excited to have Richard Aday, the CEO of ThinkReservations, on this episode. ThinkReservations is a leading property management system (PMS) provider, trusted by thousands of hotels worldwide. Their robust PMS offers a wide range of features and functionalities designed specifically for independent hotels, making them an exceptional choice for seamless operations and exceptional guest experiences.ThinkReservations stands out for its user-friendly interface, powerful reservation management tools, and seamless integration with other hotel systems. Whether it's managing bookings, optimizing rates and availability, or streamlining operations, ThinkReservations empowers independent hoteliers with the tools they need to succeed in today's competitive market. By leveraging their PMS, hoteliers can efficiently manage their properties, enhance guest satisfaction, and drive revenue growth.Join us as we explore the many benefits of ThinkReservations and how it can transform the way independent hotels operate. Discover why it is considered one of the best PMS options for independent hotels, offering a winning combination of advanced features, reliable support, and a user-centric approach.If you're an independent hotel owner or manager looking for a powerful PMS to optimize your operations, then ThinkReservations is the perfect fit. Tune in to Virtual GM, presented by Vibrant Management, and get ready to unlock the full potential of your independent hotel with the industry-leading PMS provided by ThinkReservations. Follow us on Instagram - @thevibrantteam@virtualgmpodcastCheckout our website - www.thevibrantteam.com

For a long time, I've been interested in the opportunity and benefits that come with cross-generation collaboration. So I was excited to bring Adam Jacobs and Erin Scheriff from The Jacobs Scheriff Group on the podcast. Some of the topics covered today include Cross-Generation Collaboration; Business Ethics; Social Responsibility; Accountability; Startups; Fundraising; Revenue Optimization; Corporate Transparency; Consumer Intelligence; Stakeholder Engagement; Solo Investors; Business Strategy; Profit Generation; Non-profit vs. For-profit; For-purpose Business; Product Life Cycle; Business Growth; and Impact Investment. Contact The Jacobs Sheriff Group Website: https://www.thejs-group.com/  LinkedIn: https://www.linkedin.com/company/jacobs-scheriff-group/  WHAT has YOUR attention? Let us know To contact us and/or leave us an audio message visit WhatHasMyAttention.com  Produced by ImaginePodcasting.com dba Heard Not Seen Media, Inc. Podsafe Music Credits Shine All Night by AudioStock and Motion Array Royalty-Free Music. Dope Digging by Martijn de Boer (NiGiD) Licensed under a Creative Commons Attribution-Noncommercial (3.0) license

As an entrepreneur you're good at seeing and solving other people's problems. But are you as good at seeing the problems within your own business? Today we're going to discover those blind spots so you can remove revenue roadblocks and multiply your income potential.

As an entrepreneur, you're good at solving problems. But, you can't fix problems you're not aware of. Today we're going to remove those blindspots so you can analyze and optimize your business model.

As an entrepreneur, you're good at solving problems. But, you can't fix problems you're not aware of. Today we're going to remove those blindspots so you can analyze and optimize your business model.

In this in-depth episode, Ethan Bence from 4080 Marketing takes us through his process of "Conversion Revenue Optimization" – after working with many 8-figure ecommerce businesses.In this interview, he states that 90%+ of these larger businesses are not split testing properly, which is actually great news for the smaller brands.Ethan breaks down the FIRST pages on your website that need to be split-tested & the first 3 things he recommends your do to optimize your store for more revenue per session. (Most ecommerce brands are NOT doing this.)There is so much gold in this episode. I can't list it all, but one major takeaway was this: "Making people trust you and speaking their language will get them to buy more regardless of what upsell App you use."Bust out your notepads and be ready to rewind a couple of times for this one because it's chock full of nuggets that you won't want to miss. ► Subscribe on YouTube► Ask me a question on Instagram @joshcoffy► Watch videos on TikTok @joshcoffyEnjoying The Ecommerce Alley Podcast?Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

For this new season of Airline Voice Radio, we welcome two new hosts. Transformation pioneers and great storytellers Nancy Delgado and Tye Radcliffe take over the mic to explore the road to high-performance retailing by engaging with industry leaders. In this first episode, Tye talks to Melissa Skluzacek, easyJet's Director of Trading and Revenue Management.Melissa has over 30 years of industry experience and has been with easyJet since January 2020. Her current position is Director of Trading and Revenue Management at the low-cost, UK-based airline. Trading is a British term that speaks to an amplified vision for revenue management. It was that aspect that attracted Melissa to the role. For a more holistic and collaborative approach to revenue optimization, easyJet's trading team implements the pricing and revenue management strategy. Then the team works with other departments to ensure the revenue needle is moving in the right direction. In Melissa's view:“Revenue management, digital, merchandising, and distribution are all going to morph into a much more of a combined function."With easyJet operating in nearly 1,000 routes, its revenue management department works with an enormous amount of information. Using data models is the only way to handle this sheer volume. Melissa's advice is that before implementing a data model, the airline should decide what the model needs to accomplish and what it can and cannot do. Most importantly, a data model's output needs to answer a specific business question. Will data models replace revenue analysts? Not according to Melissa. She advises against basing decisions solely on the model's output. Instead, analysts should view the output as a recommendation that they can approve, reject, or influence.In this episode, Melissa and Tye discuss if:Combining search data with competitive fare prices and event data will give revenue analysts a more comprehensive market view.Dynamic pricing has huge revenue implications for airlines as it allows them to reach the customer at a more personal level.Revenue management is a niche field with many nuances and requires specific skills that few vendors have.Tune in for more Airline Voice Radio episodes coming soon with insightful airline leaders. Airline Voice Radio is available on your favorite podcast player, such as Spotify, Apple Podcasts, and Google Podcasts.

Today's guest in the Expert Insight Interview is Mark Stouse. is the CEO of Proof Analytics. The proof combines seamless data management, automated, no-code modeling analytics, and world-class planning and budgeting capabilities. Their tools are all supplied as a simple, easy-to-use SaaS platform. In this expert insight interview, Mark and John discuss “Marketing Innovation and Revenue Optimization.”

Mark Stouse is the CEO of Proof Analytics. The company's Proof BusinessGPS™ is the world's best and fastest automated Marketing and Revenue Optimization platform. Proof is integrating seamless data management and automated, no-code modeling analytics with top-class planning and budgeting capabilities. Their tools are all delivered as an easy-to-use, easy-to-understand SaaS platform. 00:00 - 00:17 “Data is all about the past, and only about the past.” — Mark Stouse 00:18 - 00:36 Welcome to Peppershock Media's Marketing Expedition Podcast 00:37 – 01:29 Mark' Bio 01:30 - 05:22 Marketing Essentials Moment: Provide Value to Others 05:23 - 07:08 Welcome to the show, Mark! 07:09 - 11:09 Extreme risk levels around decision making 11:10 - 15:01 How Mark started his company, Proof Analytics 15:02 - 22:53 The process of understanding data analytics 22:54 - 25:53 Predictive and prescriptive analytics software 25:54 -26:42 Explore the world of podcasting with Kitcaster! 26:43 - 28:43 Keeping up with the changes 28:44 - 34:55 The process of building an analytical model for the customer 34:56 - 37:33 Affordable and approachable tool for marketing 37:34 – 38:20 Combining data sets with analytics 38:21 - 40:29 Best way to reach Mark: Proof Analytics 40:30 - 41:15 Thank you so much, Mark! Enjoy your Marketing journey! 41:16 - 42:02 Join The Marketing Expedition today! #analytics #data #marketinganalytics #dataanalyst #software #marketingtools #marketingstrategies #digitalmarketing #business #businesstechnology #advertising #branding

As you know, I only bring the best of the best guests on my podcast. He is an email revenue optimization specialist with notable wins. He has gone through a lot, from tanning products to wildflower seeds, and now generating over $700 million through optimization strategies, email, and offers. I have experience working with agency clients from an email marketing standpoint and I will tell you without a shadow of a doubt, that the most profitable campaigns and clients that I worked with were on email marketing campaign projects. I brought the best in the business on my podcast today. His name is Big Jason Henderson, the kingpin of email marketing. We are going to talk about how he got started and why this is such a great opportunity. You can find out more about his Shortcut Email Copywriting Secrets Email Revenue Optimization Course here. You'll Discover Work on your email marketing skill and understand why this is the least risky skill set for you and your clients, but will give you both the highest earning potential. [3:38] The most difficult thing to do in business is to start up from scratch. [8:16] Adequacy is the enemy of excellence. [37:22] You need to be able to pivot and think and create creativity about how you can maximize their revenue. [39:34] Emotion is the number one driver of emails. [58:49] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

How do you set a goal for fine-tuning your optimization to improve your efficiency? In this episode, Mary talks about why CEOs should know their numbers, understand the revenue funnel, and have visibility in their business pro forma. Connect with House of Revenue™ Website | LinkedIn | Twitter | Instagram Connect with Mary Grothe LinkedIn | Twitter | Instagram

How do you set a goal for fine-tuning your optimization to improve your efficiency? In this episode, Mary talks about why CEOs should know their numbers, understand the revenue funnel, and have visibility in their business pro forma. Connect with House of Revenue™ Website | LinkedIn | Twitter | Instagram Connect with Mary Grothe LinkedIn | Twitter | Instagram

Patrick Campbell, Founder and CEO of the Boston-based ProfitWell, has helped thousands of subscription brands optimize every step of their subscription — from onboarding, marketing and pricing, through retention, churn, and even cancellation. Campbell is a firm believer that even after a subscriber cancels there is still a huge opportunity to retain revenue. If you're a subscription brand looking to take revenue optimization to the next level, this episode is packed full of tips, advice and actionable takeaways from one of the leading voices in the subscriptions world.  Some topics we discuss: Subscription churn and the meaning of “not all churn is equal.”  The difference between regrettable churn and non-regrettable churn, voluntary vs. involuntary churn.  Tactics for reducing churn and increasing retention for subscription brands.  Key reactivation strategies merchants may be missing out on. Insights on different subscription durations - monthly, quarterly, annually. Cancellation flow optimization and offboarding strategies you can use to win customers back and keep them.  Guest bio: Patrick Campbell is the Co-Founder and CEO of ProfitWell, the industry standard software for helping companies like Atlassian, Autodesk, Meetup, and Lyft with their monetization (through Price Intelligently) and retention strategies. ProfitWell also provides a turnkey solution that powers the subscription financial metrics for over eight thousand subscription companies (it's free and plugs right into your billing system). Prior to ProfitWell Patrick led Strategic Initiatives for Boston based Gemvara and was an Economist at Google and the US Intelligence community. Links and resources: Profitwell  Patrick Campbell: Why Understanding Churn, LTV & Value Based Pricing is crucial to your store's success Webinar: Subscriptions 2021: Reduce churn and foster lasting relationships Blog: How to reduce churn and foster lasting relationships   Beyond the Product

In this episode, Mary Grothe talks about Revenue Optimization. What are the challenges to becoming a Revenue optimization-driven organization? What areas of revenue should your team optimize to be more sustainable? And how do you analyze revenue performance and trends? Connect with House of Revenue™ Website | LinkedIn | Twitter | Instagram Connect with Mary Grothe LinkedIn | Twitter | Instagram

In this episode, Mary Grothe talks about Revenue Optimization. What are the challenges to becoming a Revenue optimization-driven organization? What areas of revenue should your team optimize to be more sustainable? And how do you analyze revenue performance and trends? Connect with House of Revenue™ Website | LinkedIn | Twitter | Instagram Connect with Mary Grothe LinkedIn | Twitter | Instagram

Getting traffic to your ecom site isn't an issue, especially when you're working with us. But converting that traffic into customers is an entirely different ball game. A while back, we saw many of our clients struggling to get the conversions they wanted, so we joined Tanner Larsson and the Build Grow Scale (BGS) community which has proven to be a hugely powerful investment.Tanner joins us today to unpack some of the ecommerce store optimization strategies he teaches and has written about in his book, Ecommerce Evolved: The Essential Playbook To Build, Grow & Scale A Successful Ecommerce Business.Ecommerce Evolved: The Essential Playbook To Build, Grow & Scale A Successful Ecommerce Business. We also discuss their upcoming event, Build Grow Scale Live which will be in Dallas this year. We're love the stuff these guys are doing, and will be at the event as well, performing ads audits and helping ecom brands crush it in 2022.Tanner has built quite simply the world's best ecommerce community with access to the top ecommerce experts in the world, as well as live mentorship, live feedback on your store (so you never have to wonder what to do next), revenue-boosting private apps, Revenue Optimization™ services, and data-driven resources to help you multiply your revenue the fastest way possible. We've seen it happen.The last 24 months have changed the game for ecom brands. During the pandemic, online shopping exploded. Along with this growth has come a massive amount of change. The days of being able to throw up an ecom store, slap a few products on there, run a few facebook ads and make money are gone. ​The days of being able to cover your acquisition costs, expenses and still profit from the first sale are gone. ​The days of being able to use large volumes of cheap traffic to make up for an unoptimized ecom business are dead.It's a whole new world out there in terms of what works and what doesn't, and Build Grow Scale has been in the trenches every day doing what they do best… Testing, tweaking, analyzing data and optimizing stores to maximize their performance and profits.We share what Tanner and his team have discovered during this episode. But to truly get the most out of your store, we recommend (highly!) that you come to BGS Live.About Tanner LarssonTanner Larsson is the co-founder of Amplified Partnerships, an ecommerce brand incubator, and the CEO of BuildGrowScale.com. He launched his first ecommerce venture from his childhood bedroom in 2001 and has since founded or partnered in over a dozen different businesses in markets such as home services, health & fitness, guns & survival, kitchen accessories, supplements & nutraceuticals, business education, and HVAC.Tanner is also the founder and facilitator of an exclusive ecommerce syndicate called Black Label, a mastermind composed of the best and brightest marketers, CEOs, and entrepreneurs in the ecommerce space.Tanner lives with his wife and kids in Reno, NV.Notes and more here: https://www.spotlightsocialadvertising.com/21Resources:Build Grow Scale Live: https://www.buildgrowscalelive.com/2022Build Grow Scale: https://buildgrowscale.com/Tanner's Book, Ecommerce Evolved: https://www.amazon.com/dp/1534619348/Connect with Jason: info@sportlightsocialllc.comConnect with Eric: eric@sportlightsocialllc.com

This week on the Optimized Ecommerce Podcast, our returning guest from the BGS team—Dominik Meiu joins Tanner Larsson to talk about a topic that is most asked about and that is applying revenue optimization principles on stores that don't have a lot of traffic. In this episode, we discussed how low-traffic stores can still apply the revenue optimization principles that were being taught at Build Grow Scale live events, courses, training, podcasts, etc. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.

Employer branding and operational efficacy are inextricably linked. Companies can't optimize revenue and sales without the talent base to do so. So how does a company that is struggling on the sales front attract talent to its organization to fix the issue? Is this a chicken or the egg phenomenon? We discuss using TGI Fridays as an example.

Can you believe it? Scheduled on October 5th for the first time in recent memory, IATA includes an air cargo panel at its passenger AGM titled "What's Next for Air Cargo After its Heroic Performance in the COVID-19 Crisis?" "Now we are underway building a new state-of-the-art cold chain facility in Greater Toronto Airports Authority Toronto Airport as the next logical step, that will be a 30,000 square foot facility that fully aligns with the rollout of our initial freighter network, which will serve strong perishable markets," Matthieu Casey, Senior Director Global Sales & Revenue Optimization is very optimistic. Jens Roemer, Chair of the Working Group Sea (WGS) of FIATA, is a person on the go: Jens and I checked the first part of this interview from his parent's house in Hamburg, Germany, his hometown, during a short break. The rest was done whilst he was travelling back to Antwerp, where he lives and works. --- Support this podcast: https://anchor.fm/geoffrey-arend/support

Today's podcast guest is Bob Gilbert, President & CEO of the Hospitality Sales & Marketing Association International. One of the strongest, smartest, and most genuine hospitality leaders I have ever met. He grew up on a dairy farm in upstate New York where he learned the value of hard work, core responsibilities, dependency, and leadership. His curiousity led him to a path in hospitality where he quickly applied his skills to influence others. We discuss: -Why Cornell suggested the world of hotels instead of agriculture for him. -How he learned his listening skills. -His perspective on the VALUE OF CUSTOMERS. What an absolute pleasure to know a gentleman of this caliber. He continues to do so much to help Sales and Marketing within the Hospitality Industry! Full bio below: ROBERT A. GILBERT, CHME, CHBA PRESIDENT & CEO, HSMAI (HSMAI.ORG) As President and CEO of the Hospitality Sales & Marketing Association International, Robert A. Gilbert, CHME, CHA, has been guiding HSMAI through a dynamic and exciting period of change as the 5,000+ member organization has been re-established globally to grow the revenue for hotels through sales, marketing, and revenue optimization. During Gilbert's tenure, HSMAI has achieved tremendous success with a number of initiatives including: the development of expert communities in the areas of Sales, Marketing, and Revenue Optimization, signature events in each discipline, a portfolio of c-level executive roundtables, the development of the HSMAI Global Academy's suite of certification and online training programs, and the global expansion of HSMAI thru the formation of HSMAI Global and regional development in Europe, Asia Pacific, and the Middle East. Most recently, the growth of members from the corporate offices of hotel brands, management companies and ownership groups has driven the addition of organizational membership which are now available in addition to individual memberships. Gilbert holds a Bachelor of Science degree from the School of Hotel Administration at Cornell University and has been a member of HSMAI since joining the student chapter at Cornell. He is a frequent guest lecturer at Cornell. Gilbert is a past chair of the Events Industry Council (formerly CIC), and has served on the Board of Directors of the American Hotel & Lodging Association and the Travel and Tourism Coalition of the U.S. Travel Association. He also serves on several advisory boards of hospitality and hotel management schools.

The International Air Cargo Association Summit scheduled for San Francisco for November 8-10 will now take place on March 22-25 in San Francisco. We could not find a location for this meeting but you can check for further developments & location @www.tiaca.org. When Air Canada Cargo put out the news late last month underscoring the best air cargo quarter the airline has ever seen, we sat up and took immediate notice. Now with freighters getting ready to extend the Air Canada Cargo brand this Fall 2021—high, wide and handsome around the world, Matthieu Casey, Senior Director, Cargo Global Sales and Revenue Optimization tells it like it is in today's edition of FlyingTalkers. It's Summer 2021 and what is old is new again as air cargo sets records for delivery of both life-saving serums during the global pandemic and income to the airlines. Here we make the case for greater industry involvement in advancing air cargo, whilst recalling the first breakthrough for air cargo—The Berlin Airlift of 1948. --- Support this podcast: https://anchor.fm/geoffrey-arend/support

In this episode listen to the Senior Vice President of Revenue Optimization at The Cosmopolitan of Las Vegas. Colleen Birch shares her journey to hospitality and how she created the job description to her position today! You will learn the importance of revenue optimization, important tips from Colleen, and what hospitality should be doing now. Colleen can definitely relate to all students so be sure to listen and be ready to be inspired. As hospitality students, the best advice comes from our current leaders and Colleen is one of the best! BONUS: A fun activity at the end. Got a question you want to be answered on the podcast? Email us at hello@justsayin.site a question or message us a recording about hospitality to be featured. Keep in contact! https://www.justsayin.site https://www.youtube.com/channel/UCAynHNYeb7HJI5r71u7PqJA?view_as=subscriber https://www.linkedin.com/company/just-sayin https://www.instagram.com/justsayinhospitality/ https://vm.tiktok.com/JLLaHD3/ https://www.pinterest.com/justsayinhospitality/ Support us! https://anchor.fm/just-sayin-js/support --- Send in a voice message: https://podcasters.spotify.com/pod/show/just-sayin-js/message Support this podcast: https://podcasters.spotify.com/pod/show/just-sayin-js/support

Have you ever wondered how flight and hotel pricing works? Or why does flight pricing change so often? In this episode, Expedia's Director of Revenue Optimization, Amy Cisneroz, shares what you need to know about pricing trends and how to get the best deal on your next trip. I'm so excited to share that Expedia is officially sponsoring The Thought Card Podcast this summer. To kick off this partnership, hear directly from Out Travel The System's host Nisreene Atasi, the Senior Director of Global Communication at Expedia. Out Travel The System By Expedia is a travel podcast that features tips and tricks for making the most of your travel experiences. Follow today on Apple Podcasts or wherever you listen to podcasts.  This episode was first featured on Expedia Out Travel The System Episode #10: How It Works: Air and Hotel Pricing.  Want to support The Thought Card Podcast?  Now you can keep the production team caffeinated by buying me a coffee. Also, for access to our archive of extended interviews and bonus content not shared anywhere else, Join The Thought Card Club, our exclusive membership for fans of the show.

Michael Hurwich is one of the foremost and sought after Pricing, Revenue & Strategy Management Consultants known around the world. Michael is a highly effective and energetic business leader with over 20 years of experience in Strategy, Revenue Optimization, Mergers & Acquisitions, New Product Development and reengineering business processes. Michael works closely with leadership from the C-Level to line management to develop and execute clearly defined pricing strategies.  In this episode, Michael takes pizza as an example to explain pricing as there are commonalities shared by businesses when it comes to pricing strategies and tactics that resonate with the whole concept of pricing pizza.    Why you have to check out today's podcast:  Learn how value and demand factors, not cost, help you increase price  Find out how you win customers and gain their loyalty Learn how to harmonize your pricing and the value that you deliver   “Definitely focus on demand, supply and demand issues. When something seems very busy, there's a tremendous opportunity to elevate your price, so long as you're delivering value in the marketplace.”   - Michael Hurwich    Topics Covered:  02:03 - Why talk about pizza  03:29 - A variety of pizza suiting everyone's preference on every location  04:44 - Why are organizations leaving money on the table when pricing pizza  08:07 - Pricing being all about value, the supply and demand  11:36 - How do we avoid price transparency  15:20 - What is price transparency and the goal of moving consumers to purchase more than they otherwise would have  19:17 - Pricing and elasticity of demand  22:03 - Talking about loss leader products  24:03 - How to earn your customer's loyalty  26:56 - His best pricing that can greatly impact one's business    Key Takeaways:  “The key is to really figure out how to move away and make the price a little less transparent and focus on the value and the demand of those products. It's all about supply and demand. And the stock market reflects that very well, as does Bitcoin.” - Michael Hurwich  “It's really about moving customers to where you want them to end up at the end of the day. And it's incumbent upon vendors to drive purchasing behavior, not the other way around.” - Michael Hurwich  “The goal is really to focus less on price and price points, focus more on value and increasing that value perception and differentiation.” - Michael Hurwich  “In the pricing world, the important component of understanding price is also to evaluate and determine the elasticity of demand.” - Michael Hurwich  “And one of the things that people, most consumers actually don't know, they typically don't know the individual price of a product. What they do know is how much they're willing to spend when they go out.” - Michael Hurwich  “Better to sell the first slice at full ticket price, the second slice at half price, you're more than covering your costs, and also covering some incremental fixed overhead, at the same time, an extra sale. - Michael Hurwich    Resources Mentioned:  McDonalds: https://en.wikipedia.org/wiki/McDonald%27s Burger King: https://www.bk.com/ Wendy's: https://www.wendys.com/ Schneider: https://www.se.com/us/en/ Pepsi: https://www.pepsi.com/en-us/ Coca Cola: https://www.coca-colacompany.com/ Win Keep Grow: How to Price and Package to Accelerate Your Subscription Business by Mark Stiving: https://www.amazon.com/Win-Keep-Grow-Accelerate-Subscription/dp/1631954784   Connect with Michael Hurwich:  LinkedIn: https://www.linkedin.com/in/michael-n-hurwich-6292109/   Connect with Mark Stiving:    Email: mark@impactpricing.com LinkedIn: https://www.linkedin.com/in/stiving/

On this episode of the CANCER BUZZ podcast, we’ll explore the impact of the COVID-19 pandemic on the financial health of cancer programs and practices across the country, from lower patient volume and screening interventions and decreased revenue streams.Guest: Douglas B. Flora, MD, LSSBB, Executive Medical Director, Oncology Services, St. Elizabeth Healthcare, Independence, KentuckyRelated Content:Trending Now in Cancer Care ResourcesCOVID-19 Resource CenterHealth Equity, Research & Clinical Trials, and Telehealth ResourcesTelehealth at Its Best: Transitioning a Comprehensive Psychosocial Program to a Virtual FormatTelemedicine and Cancer Care: Today’s Learnings for a Post-Pandemic World[PODCAST] Episode 28: Telehealth & Genetics During COVID-19[PODCAST] Mini-Podcast: Staff Resiliency During COVID-19Cancer & COVID-19: The Road to Recovery  Shifting Community Outreach Priorities During COVID-19COVID-19 Financial Advocacy Resources HubThe views and opinions expressed herein are those of the author(s)/faculty member(s) and do not reflect the official policy or position of their employer(s) or the Association of Community Cancer Centers.

Today I have a great conversation with Patrick Morrissey, whose previous and current experience gives him an insight into how empathy can lead any sales and marketing team to success. In this episode, we talk about how empathy is a success trait in marketing and sales, what role it plays in effective storytelling, and how empathy is required to adapt to your customer's changing needs, as well as how marketers can leverage empathy to more effectively support salespeople. He also shares how to flip the model of selling to one that is more customer-centric,  and what executives need to do to strengthen empathy to create more trust and help their teams outperform Key Takeaways:As marketers, we need to transition from “What's my strategy for the customer?” to “What is my customer's strategy and how can I help?”Your job in marketing is to help sales sell. To do that, you need to be in contact with your customers and sales force. Help the customer buy in the way they want to buy, not just in the way you want to sell. Empathy is the bridge to trust.  It comes from a place of understanding what a someone is going through, and even if you don't, being genuinely curious to find out. "If you're looking at upping your sales game in a difficult market, it's about looking at people, problems, and potential." —  Patrick Morrissey About Patrick Morrissey: SVP & GM, Enterprise Sales & Marketing Business Unit - Upland SoftwarePatrick Morrissey is the SVP and GM of the Revenue Optimization business at Upland Software focused on helping Global 2000 companies unlock digital sales transformation and deliver customer outcomes. Before taking on this role, Morrissey was Chief Marketing Officer at Altify, responsible for all aspects of marketing as well as channels and alliances. Previously Morrissey was CRO of Simpplr, where he managed sales, marketing, and customer success, delivering 100% annual growth. Prior to joining Simpplr, Morrissey held multiple executive positions at Salesforce.com, Business Objects, and Scient. When not fighting software crime, you can find him and his family in the mountains in Lake Tahoe.   Connect with Patrick Morrissey & Upland Software:  Website: UplandSoftware.comLinkedIn: linkedin.com/in/patrick-morrissey-40b161/Twitter: twitter.com/PatMorrisseyPodcast: revenueoptimizationradio.com Don't forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy  Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria's brand strategy work and books: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice

Today I have a great conversation with Patrick Morrissey, whose previous and current experience gives him an insight into how empathy can lead any sales and marketing team to success. In this episode, we talk about how empathy is a success trait in marketing and sales, what role it plays in effective storytelling, and how empathy is required to adapt to your customer's changing needs, as well as how marketers can leverage empathy to more effectively support salespeople. He also shares how to flip the model of selling to one that is more customer-centric,  and what executives need to do to strengthen empathy to create more trust and help their teams outperform Key Takeaways:As marketers, we need to transition from “What's my strategy for the customer?” to “What is my customer's strategy and how can I help?”Your job in marketing is to help sales sell. To do that, you need to be in contact with your customers and sales force. Help the customer buy in the way they want to buy, not just in the way you want to sell. Empathy is the bridge to trust.  It comes from a place of understanding what a someone is going through, and even if you don't, being genuinely curious to find out. "If you're looking at upping your sales game in a difficult market, it's about looking at people, problems, and potential." —  Patrick Morrissey About Patrick Morrissey: SVP & GM, Enterprise Sales & Marketing Business Unit - Upland SoftwarePatrick Morrissey is the SVP and GM of the Revenue Optimization business at Upland Software focused on helping Global 2000 companies unlock digital sales transformation and deliver customer outcomes. Before taking on this role, Morrissey was Chief Marketing Officer at Altify, responsible for all aspects of marketing as well as channels and alliances. Previously Morrissey was CRO of Simpplr, where he managed sales, marketing, and customer success, delivering 100% annual growth. Prior to joining Simpplr, Morrissey held multiple executive positions at Salesforce.com, Business Objects, and Scient. When not fighting software crime, you can find him and his family in the mountains in Lake Tahoe.   Connect with Patrick Morrissey & Upland Software:  Website: UplandSoftware.comLinkedIn: linkedin.com/in/patrick-morrissey-40b161/Twitter: twitter.com/PatMorrisseyPodcast: revenueoptimizationradio.com Don't forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy  Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria's brand strategy work and books: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice

We're all looking to generate more revenue from our website.  A challenge for B2B; it's not just lead generation but quality lead generation throughout the funnel.  Conversion optimization to revenue optimization is a business transformation process, led my my guest, Arun Sivashankaran, founder of FunnelEnvy, a provider of website revenue optimization services and technology for B2B and demand generation marketers.  Learn about this compelling process of website revenue optimization. It's an insightful (and a little technical) conversation.   Arun is a engineer who fell in love with data-driven marketing and together with his team has helped fast growing startups and large enterprises generate millions more in incremental pipeline & revenue from their existing website traffic. He speaks at numerous industry events and has been featured in guest interviews and podcasts over the years

Today we rebroadcast our conversation with Greg Poirier, President at CloudKettle, which is a consultancy that specializes in helping B2B SAAS companies build and optimize the revenue stack from demand generation to renewals. In part 2 of our conversation, we discuss revenue optimization for enterprise B2B SAAS. Show NotesConnect With: Greg Poirier: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hospitality Highlights How Revenue Management Processes Should Change More details on Prism's new sales initiative Significant shifts in strategy post COVID-19 Welcome to Hospitality Highlights! In this 15th episode of the ThinkUp Podcast, host Lily Mockerman talks with special guest Doll Rice, Vice President of Revenue Optimization at Prism Hotels and Resorts. Doll has unique perspectives on revenue optimization, and she shares the ways COVID-19 has changed the revenue space, takeaways from this downturn, and her insight on the changes that should be made post-COVID. Prior to COVID-19, you were working on some great initiatives around profitability by channel and total Revenue Management, and I got a little bit of a front row seat to some of that. Can you talk about where your focus has been and why those are important to Prism's future development? Doll Rice: Our role has changed so much over the last 15+ years, and I think it continues to change. We are becoming profit maximizers rather than topline maximizers. We have to be open-minded and look at our business through a different lens. Doll goes on to discuss: • • • • • • • Prism's article in Hotel Business Magazine: Introducing: Sales Office of the Future For questions or more information on Prism Hotels and Resorts: LinkedIn: Doll Rice Prism Hotels and Resorts Read more articles on Hospitality Revenue Management on our ThinkUp Thought Leadership page. Join us live on the This Week in Hospitality Live Show, which you can register for at hospitalitydigitalmarketing.com/live. Impacts of COVID-19 on Prism Hotels and Resorts What makes Prism successful in owner relationships Forward-thinking management focus Significant shifts in strategy since COVID-19 Dynamic pricing Main 3 takeaways from the pandemic Finally, Doll is on a bandwagon to take a step back and look at how we do our budgeting, marketing and business plans. Doll shares her vision of how Revenue Management processes could be more efficient with less people on property. Don't miss this unique perspective. 

As we worked with more companies through amplified partner and business accelerator programs, more traditional online vendors had trouble grasping the sales funnel concept. They didn't want to adopt it. So, we figured out how to take the core elements that we were doing on the funnels — the principles that were making them work — and apply them instead to the stores in the same way. Now, we can get a store to convert almost as highly, if not as high, as most sales funnels. For this episode's show notes — or to listen to more episodes — visit our podcast page at BuildGrowScale.com/podcast. Also, follow us and leave a comment or review on YouTube Channel.

Ever wondered what things you can do to optimize your e-commerce site and improve your business? Do you know the adverse effects of high bounce rates and how it is adversely impacting your actual traffic cost and overall profitability? We are giving away tips to help you reach more customers while spending less on your ad campaigns! For this episode's show notes — or to listen to more episodes — visit our podcast page at BuildGrowScale.com/podcast. Also, follow us and leave a comment or review on YouTube Channel.

Your already existing traffic — the current customers and visitors — is your most profitable source of revenue. That is where the real money is. That is where you can basically increase the revenue of your company simply by reselling your existing customers. Bring back that warm audience through Revenue Optimization! For this episode's show notes — or to listen to more episodes — visit our podcast page at BuildGrowScale.com/podcast. Also, follow us and leave a comment or review on YouTube Channel.

Tanner Larsson is the founder of BuildGrowScale an ecommerce optimization company that specializes in a process called "Revenue Optimization" to help brands scale profitably. He is also the author of the bestselling book Ecommerce Evolved. BGS's Revenue Optimization methodology has generated over $400 million in physical product sales over the past 3 years for their clients.

Greg Poirier is with us again for Part 2 of our conversation about B2B Enterprise Marketing. He's President at CloudKettle, which is a consultancy that specializes in helping B2B SAAS companies build and optimize the revenue stack from demand generation to renewals. Today, Greg tells us about the best revenue optimization tips for Enterprise B2B SaaS companies. Show NotesConnect With: Greg Poirier: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Guest Bio: Jon MacDonald is passionate about ridding the web of bad eCommerce experiences until only the good remain. Beginning as a web designer/developer during the dot-com boom, he has worked with dozens of brands such as Autodesk, Apple, Columbia Sportswear, Comcast, Linksys/Cisco, General Electric, Harley-Davidson, HP, Intel, Microsoft, Nationwide Insurance, Nike, Nokia, Red Bull, UPS, Vodafone and Xerox. Jon's company, The Good, has turned online browsers into buyers for some of the biggest brands in business. The Good has become one of Oregon's top 20 fastest growing private companies three years in a row, and its founder has been recognized with a Forty Under 40 Award. Based in Portland, Oregon, Jon volunteers for several causes which affect the eCommerce community and the Pacific Northwest as a whole. Show Summary: Today's guest is Jon MacDonald, founder of The Good, a Conversion Rate Optimization firm. Beginning a decade ago, they have been collecting, analyzing and evaluating the data which goes into CRO since before CRO became a buzz term. In this episode, Jon explains that while data gathered from site metrics and A/B Testing are vital, sometimes they do not tell the entire story of a company's eCommerce presence. He demonstrates how business practices between the Brick and Mortar world and the eCommerce arena are even closer than they appear and shares how he has helped several traditional Brick and Mortar concerns to not only expand into eCommerce but to use connectivity to enhance the physical shopping experience. Topics: How did you get involved in Conversion Optimization? 00:48 We started as a digital marketing firm, building eCommerce sites mainly. Most of our customers were not too concerned with how their site was built, technically, they were mainly concerned with making sure that site would perform after it launched. 01:45 We found we were winning contracts by adding a clause that we would be allowed to optimize the sites for three months after launch, while our competition was using a "launch and forget" model. 02:30 A few years later, we decided to pivot and focus exclusively on Conversion Rate Optimization. We found that there were dozens of firms who could develop sites for cheaper than us, and the clients never looked at the source code and didn't care as long as it worked. Where we provided the most value was in optimizing the site. Who are your clients in general? 03:20 We have worked with clients of all sizes but find that a minimum of 10,000 visitors/month is necessary for testing to provide a return on investment for the client. We've worked with Xerox, Adobe, The Economist, Nike, Swiss Gear, as well as some smaller brands that have a retail presence but maybe their online presence is not as big. When I think of eCommerce I usually only think of pure-play eCommerce that does not have any retail presence, it is just a store that is digital. It seems that the brick and mortar retailers are getting much bigger in the eCommerce space to support retail rather than compete with retail. 04:50 One of the things about CRO that is coming down the line is Personalization and optimizing to have a more personalized site for your visitors. When you combine that with retail data, it's like the perfect gold mine. You are able to track somebody in store in terms of what they purchase and what they like so that when they visit your website you already have a basis and foundation of information to build on. If you know that people in-store often buy a complementary product and they always like that product, you can serve the same on your website. You can use the gains form online to help offline offers, it's an easy testing environment. 06:20 Testing has become much easier over the years; the tool sets are much easier to work with. We often work with brands that have been doing their own testing for a year, have been trying A/B Testing on their website. Most people who I talk to abou

Used in over 16,000 hotels worldwide, OTA Insight provides revenue optimization software for hotels that works in real time, by compiling pricing data pulled from online booking portals and aggregators, to show which dates hotels can increase the price of their rooms to increase revenue, or when they should decrease rates. The biggest problem is for hoteliers doing the research manually, the consumers are doing this digitally. OTA Insight will make this more efficient through the use of real-time data aggregation. Their easy-to-use platform offers not only real-time data aggregation of pricing across various websites, but demand forecast for your market, an events tracker for your local area, and ranking and reviews analytics. Overall, hotels who have used OTA Insight have seen their revenue increase by 15%. For more information, visit www.otainsight.com.