Podcast appearances and mentions of ashley budd

Happy Valentine's Day! This week, we have a fun riff onYou've Got Mail! Our guest Ashley Budd explains why we only have 2 seconds to get someone's attention in email. Not only does she explain the context of our high volume phenomenon, but we then talk about ways to work around this reality. Ashley has created an AI tool to help us gift officers and the two of us talk about ways I have applied it in my own work. We are hoping that by the end of this, we will all be irresistibly clickable!Ashley Budd is senior director of advancement marketing atCornell University. She is based in Saratoga Springs, N.Y., working remotely for the university and consulting with colleges, universities, and other nonprofit organizations. Known for her creative and innovative marketing campaigns, Ashley is one of the most influential voices in education marketing and fundraising. She is author of the popular newsletter Ashley in Your Inbox and co-author of the bestselling email marketing book Mailed It! A Guide for Crafting Emails That Build Relationships and Get Results. 

Join us as we explore email as a critical metric for alumni engagement. Chris and Ryan welcome special guest Ashley Budd, Senior Director for Advancement Marketing at Cornell University and co-author of Mailed It!: A Guide to Crafting Emails that Build Relationships and Get Results. We discuss with Ashley why email remains essential and the metrics that truly matter, and also chat about the challenges advancement teams face in optimizing deliverability and consider email as a key aspect of the donor journey. Don't miss this opportunity to learn from a top expert in advancement marketing. Thanks to AlumniQ for being a presenting sponsor of Alumless! Visit https://alumniq.com/ for more info on their events and everything else platform built exclusively for higher education.

On this episode of the RAISE Podcast, Brent chats with Ashley Budd, Senior Marketing Director at Cornell University and co-author of Mailed It! Ashley shares her journey from student ambassador at RIT to leading digital marketing efforts in higher education, and offers insights on launching social media platforms and scaling strategies at Cornell.They discuss the importance of authenticity, empathy, and trust in email marketing, along with strategies for effective alumni engagement and stewardship. Ashley also shares lessons from her email-marketing-focused book, Mailed It, and advice for marketers looking to improve their strategies.

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Much of the buzz around artificial intelligence centers on its potential to transform the college of tomorrow, but there are many schools making meaningful change with this technology today. On this episode, we go deep on the applications of AI from recruitment to instruction to supporting post-grad success. We sit down Lev Gonick, Chief Information Officer at Arizona State University, and Ashley Budd, Senior Marketing Director at Cornell University, to dig into the ways their colleges are leveraging the power of AI.  This episode is made with support from CollegeVine.Chapters0:00 - Intro01:19 - A Brief Recent History of AI05:05 - AI Partnerships at ASU08:29 - An Admonition on Privacy10:56 - Classroom and Administrative Applications of AI15:46 - Prioritizing Projects18:15 - ASU's Approach to Tech Partnerships22:35 - AI in the Year Ahead25:50 - AI's Impact on Research30:11 - Diversifying the Project Portfolio33:55 - AI and Stanford's Conference Decision35:27 - AI's Applications in Recruitment and Admissions44:06 - Standardizing the Transcript48:51 - The AI Arms Race54:20 - Transactional or Transformational?Links We MentionAI-powered educational experiences underway at ASU Four Singularities for Research by Ethan Mollick Reading Ease Calculator created by Todd Rogers and Jessica Lasky-Fink, authors of Writing for Busy Readers Season 8 Planning Surveyhttps://bit.ly/3Xtcfd0Connect with Michael Horn:Sign Up for the The Future of Education NewsletterWebsiteLinkedInX (Twitter)ThreadsConnect with Jeff Selingo:Sign Up for the Next NewsletterWebsiteX (Twitter)ThreadsLinkedInConnect with Future U:TwitterYouTubeThreadsInstagramFacebookLinkedInSubmit a question and if we answer it on air we'll send you Future U. swag!Sign up for Future U. emails to get special updates and behind-the-scenes content.

In this bonus edition of the Higher Ed Pulse, Mallory is joined by Dayana Kibilds, host of Talking Tactics and VP at Ologie, and Ashley Budd, Senior Marketing Director at Cornell University, to discuss their new book, "Mailed It!" They explore the vital role of email marketing in higher education, share practical insights on building trust and empathy with subscribers, and provide actionable tips for creating engaging email content that gets results.Key Takeaways:The Importance of Email: Despite common misconceptions, email remains a highly effective marketing channel with significant ROI.Trust Triangle: Successful emails build trust through authenticity, empathy, and logic.Audience Engagement: Focus on creating content that resonates with the reader's current experiences and emotions.Clarity and Simplicity: Use natural language and straightforward messaging to avoid wasting the reader's time.Email Metrics: Track key metrics like open rates and click rates to gauge engagement and refine strategies.Get your copy of Mailed It!: https://emailbook.co/ Guest Names:Dayana KibildsAshley BuddGuest Social:Dayana - https://www.linkedin.com/in/dayanakibilds/Ashley - https://www.linkedin.com/in/ashleybudd/Guest Bios:Dayana is strategy director at Ologie, an employee-owned marketing and branding agency built for education. Prior to Ologie, Day led enrollment and digital innovation work at Penn State, Cornell and Western (Canada). She regularly speaks about enrollment marketing, email strategy, productivity and stakeholder management at conferences worldwide. Day is the host of Enrollify's Talking Tactics podcast, and is co-authoring a book about email to be released in spring 2024. As a lifelong immigrant who has lived in six different countries, equity and diversity are really important to her. She sees content as a tool for equity, and part of her motivation to work in higher ed is to help students access the educational institutions they deserve to be a part of.Ashley is a senior marketing director at Cornell University. She works remotely for the university from her hometown Saratoga Springs, where she lives with her partner, daughter, and two beloved peach trees.  - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Joined by Ashley Budd, Hunter Saggar, Andrea Ure and Mike Redgers, we discuss the prevalence of brain injuries, establishing touch points with patients, the importance of helmets, how age effects recovery, neuroplasticity and maintaining brain health on this episode of The Construction Life Podcast. Find Mind Forward Brain Injury Services at MindForward.org and @MindForwardBIS. Reach out at Info@MindForward.org. Stay connected with The Construction Life Podcast by texting Manny at 416 433-5737 or emailing him at manny@theconstructionlife.com. If you have something to contribute to the podcast, email info@theconstructionlife.com to schedule a time to join us in studio. Are you interested in the latest trends in building, renovation, home improvement, real estate, architecture, design, engineering, contracting, trades, and DIY? Look no further! Our construction podcast and social media content cover a wide range of topics, including project management, safety, best practices, business development, leadership, marketing, customer service, productivity, sustainability, technology, innovation, and industry news

In this episode, you'll hear from Ashley Budd (Cornell University) and Dayana Kibilds (Ologie). Ashley and Day are a powerhouse of knowledge and enthusiasm about email marketing and optimization. They'll take you through some of what they learned and how you can make use of it. 1:54 - Learning from failures (despite trying to suppress the memories) 6:23 - What are Ashley and Day passionate about outside of work? 8:17 - The siren song of email 10:30 - Measuring, benchmarking, and optimizing emails 14:58 - Getting stakeholder buy-in for email optimization and strategy (and managing all those cooks in the kitchen) 16:38 - Bringing stakeholders together for ideation and collaboration and supporting your work with data 19:52 - The low-hanging fruit for offices to pick right now and the introduction of the "smile metric" 24:11 - Clickbait for good, spreading positivity in the inbox 25:33 - Don't forget the subject line and sender! 30:11 - Ashley's Hot Take: You should be sending *more* emails 33:23 - The incremental changes you should make to improve your emails and add personality and flexibility to your voice 37:24 - Let's talk about the upcoming book! Show notes are available on the Enrollment Insights Blog at niche.bz/podcast. In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

Get ready to dive into the dynamic world of email marketing. Jaime sits down with Ashley Budd, Senior Director of Advancement Marketing at Cornell University, to unlock the secrets to crafting email campaigns that not only get opened, but also get results. Ashley is a seasoned expert who's been turning the humble email into a powerhouse of engagement and communication. Get set for an engaging session that's like a mini-masterclass, packed with insights and practical tips you can start using right away. Takeaways include:A deeper understanding of why email is still a crucial tool for higher ed marketingA look into the art of crafting effective emails – including subject lines that really workInsight into how to craft content that connects and drives actionIdeas for measuring the effectiveness of your email campaignsThis episode is your go-to guide for elevating your email campaigns. Whether you're a seasoned marketer or just getting started, there's something here for everyone.

About the Enrollify Podcast Network: Talking Tactics is a part of the Enrollify Podcast Network.  If you like this podcast, chances are you'll like other Enrollify shows too!  Our podcast network is growing by the month and we've got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry's best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Allison Turcio, Jamie Gleason, and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - -Connect With Our Host:Dayana Kibildshttps://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Mission Admissions and Higher Ed Pulse.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit:Exciting news — many of your favorite Enrollify creators will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we'd love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can't wait to see you there!

In this episode, Zach sits down with Ashley Budd,  a marketing director at Cornell University, to discuss the past, present, and future of Advancement Marketing in Higher Education. Ashley revisits the early days of working in marketing and communications and recounts how she had to secure the social handles on Facebook and Instagram for the Rochester Institute of Technology, and also unpacks:What it's like raising money at an Ivy Leage schoolHow marketing and communication strategies with alumni and donors need to be reimaginedSome ideas she has for creating more meaningful relationships with students before they become alumniAnd some hot takes she has on the future of higher ed marketing more generally.Ashley invites you to connect with her on LinkedIn and to sign up for her popular newsletter, Ashley in your Inbox, at ashleybudd.com. This Episode is Sponsored by PathifyMeet Pathify —  an innovative higher ed engagement hub that puts students at the center of their college journey. Pathify sits at the center of your school's digital ecosystem, becoming the single, user experience interface tying together all systems, content, and communications. Their engagement hub elevates the information that matters most and pushes systems like the SIS behind the scenes where they belong, making it simpler for students to discover and engage with the opportunities your institution provides at every step of their higher ed journey, from prospect to alumni. What's even better, Pathify has a mobile experience that provides 100% parity with the responsive web app, so your campus app is always in sync. Pathify is a platform that EVERY stakeholder on campus  — from marketing, to admissions, to student affairs, to IT, etc., — can get equally excited about. Learn more about how Pathify is uniting strategic units across campus and bettering the entire student experience by visiting Pathify.com About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!  Our podcast network is growing by the month and we've got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry's best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

Meet Ashley. Ya'll. We gotta talk about the jaw-dropping + disruptive + groundbreaking way Cornell reimagined its team structure to unleash radical engagement. Reorganizing teams can be anxiety-inducing, especially during the COVID-19 pandemic, but Cornell's restructure led to a paradigm-shifting ripple in engagement - like moving from raising $600M to nearly $1B in less than three years

Ashley Budd is the envy of Advancement Offices everywhere. She and her team at Cornell raise money, are effective in their communication, and, most importantly, Alumni ACTUALLY want to hear from them! How does she do it? By being a strong leader and having a team that has each other's backs. Ashley's Website: https://ashleybudd.com/ Ashley's Newsletter: https://ashleybudd.com/newsletter/ Twitter: https://twitter.com/ashley_budd

How many emails you send might not matter as much as what you're communicating to alumni. Ashley Budd, the Director of Marketing Operations for Alumni Affairs and Development at Cornell University, gives tips and advice on their institutions alumni engagement strategies.

Ashley Budd is an EverTrue 40 under 40 winner and a pioneer in digital marketing for higher ed. Ashley works remotely for Cornell University as Director of Digital Marketing for Alumni Affairs and Development. She and her team are hyper focused on personalization, and they are constantly testing and improving new ways to engage and convert more alumni into donors. She'll discuss some of her most recent strategies and tactics, including how they embraced a 1:1 texting campaign to engage the newly graduated class of 2019.

Are you ready to get decoding advancement?! Ashley Budd is a Digital Strategist and currently serves as Director of Digital Marketing for Alumni Affairs and Development at Cornell University, but she wasn’t always on that career path. She shares about her transition from enrollment to development - from one side of university moneymaking to the other, filling us in on the warm sides of philanthropy and demystifying advancement. Additionally, Ashley walks us through a few of her personal and professional digital campaigns and why she loves list-making so very much. For all show notes, head to www.josieahlquist.com/podcast/ashleybudd Connect with Ashley Twitter: @ashley_budd LinkedIn: LinkedIn Instagram: @ashleyhenn Connect with Josie Twitter: https://twitter.com/josieahlquist Podcast Twitter: https://twitter.com/JosieATPodcast LinkedIn: www.linkedin.com/in/josieahlquist/ Instagram:www.instagram.com/josieahlquist/ Facebook: www.facebook.com/DrJosieAhlquist/ Email: josie@josieahlquist.com Website: www.josieahlquist.com

It's a new year. What better way to kick things off than to check in on higher ed trends. We've tapped two Higher Ed Live OGs to bring you this episode. Hear from producer and host, Ashley Budd, and our network founder Seth Odell. Ashley will ask Seth his take on what's happening in our industry and what to watch.

It's a new year. What better way to kick things off than to check in on higher ed trends. We’ve tapped two Higher Ed Live OGs to bring you this episode. Hear from producer and host, Ashley Budd, and our network founder Seth Odell. Ashley will ask Seth his take on what’s happening in our industry and what to watch.

Email is critical to our business practices. So much so that the French had to write into law that you don't have to check your work email when you go home. Over the last twenty years, it has replaced countless old technologies. From the office memo to the phone call, we use email for mass and interpersonal communication. More recently, transactional email has become the ultimate nudge. Daily reminders and digests flood our inboxes morning and night. There is a huge variety of communication in our inboxes. It's no wonder we have trouble keeping things organized. Ashley Budd join Admissions Live host Nicole Lentine. Tune in to hear pro tips and tricks for achieving and maintaining the elusive "inbox zero."

Email is critical to our business practices. So much so that the French had to write into law that you don’t have to check your work email when you go home. Over the last twenty years, it has replaced countless old technologies. From the office memo to the phone call, we use email for mass and interpersonal communication. More recently, transactional email has become the ultimate nudge. Daily reminders and digests flood our inboxes morning and night. There is a huge variety of communication in our inboxes. It's no wonder we have trouble keeping things organized. Ashley Budd join Admissions Live host Nicole Lentine. Tune in to hear pro tips and tricks for achieving and maintaining the elusive "inbox zero."

Ashley Budd, Director of Digital Marketing (Advancement) at Cornell University talks about the latest advancements in alumni tools, technology and AI that are changing engagement and fundraising at Cornell altogether. Find a breakdown of this episode here.

Admissions marketing is dynamic, complex, and competitive. Audiences range from teens to adults living in our cities and around the world. The needs of these audiences change as they move through the college search and enrollment process. Admissions offices need to provide pertinent information, inspire, and make it easy for people to take action.  In this episode of Admissions Live, Ashley Budd joins us live from the CASE Summer Institute for Communication and Marketing where she is on the faculty leading a hands-on digital workshop. We'll speak with Ashley about creating a marketing campaign plan and the role that digital strategies play in marketing communication.

Admissions marketing is dynamic, complex, and competitive. Audiences range from teens to adults living in our cities and around the world. The needs of these audiences change as they move through the college search and enrollment process. Admissions offices need to provide pertinent information, inspire, and make it easy for people to take action. In this episode of Admissions Live, Ashley Budd joins us live from the CASE Summer Institute for Communication and Marketing where she is on the faculty leading a hands-on digital workshop. We'll speak with Ashley about creating a marketing campaign plan and the role that digital strategies play in marketing communication.