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6x Your Ad ROI: The Power of Google Reviews for Cash Practices In this episode, Doc Danny Matta breaks down how one simple factor—Google reviews—can transform your return on ad spend (ROAS) from 2x to 12x. Using a real example of two nearly identical clinics, he explains why social proof is the difference between average and elite marketing results, and how to build a system that keeps reviews (and new patients) flowing. Quick Ask Help us reach our mission of adding $1B in cash-based services to the profession—share this episode with a clinician friend or post it to your IG stories and tag Danny. He'll reshare it! Episode Summary Case Study: Two clinics, same ads, same demographics—one made 12x ROI, the other only 2x. The difference? 250 Google reviews vs. zero. Intent-based ads win: Google search leads are high-intent buyers looking for a real solution, not just scrolling. Social proof = trust: Buyers skip clinics with few or no reviews. Local reputation heavily influences clicks and conversions. AI search impact: Platforms like ChatGPT and Gemini still pull heavily from Google data—especially reviews—for local service rankings. ROI math: A 12x return means hiring faster, filling schedules, and scaling with confidence; 2x means ads are barely sustainable. How to 6x Your Return on Ad Spend Ask in person: Don't automate gratitude. When a patient shares a big win, that's your moment to ask for a review. Make it easy: Text them the direct Google review link right then. If they use Gmail, they're likely already logged in—instant review. Follow up: People get busy. Email or text them again a few days later with the same link and a quick thank-you note. Train your staff: Encourage your team to ask happy patients too—especially those they love working with. More ideal patients come from more aligned reviews. Automate wisely: Use email triggers to request reviews mid or post plan of care, but never rely on automation alone. Mindset & Systems Fundamentals matter: Gathering reviews may not feel flashy, but it's like dribbling with your non-dominant hand—it changes your game. Track outcomes: Compare ad performance monthly. Reallocate spend toward high-ROI locations with more social proof. Empower your team: Remind staff that reviews bring in more of the patients they enjoy treating—reducing burnout and improving morale. Notable Quotes “The difference between a 2x and a 12x ROI isn't your ad—it's your reviews.” “Social proof is your digital word of mouth. It's what people trust before they ever meet you.” “This is like dribbling with your non-dominant hand. It's not sexy—but it wins games.” Pro Tips You Can Use This Month Audit your listings: Count your Google reviews and compare them to competitors in your area. Create a script: Role-play how your staff asks patients for reviews at the right time. Use Gmail leverage: Focus on patients with Gmail accounts—they can review you in seconds. Celebrate wins: Share positive reviews in team meetings to reinforce the habit. Measure ROI: Track ad results before and after review pushes. The data will speak for itself. Action Items Text your Google review link to 5 happy patients today. Train your team to ask at every discharge or major breakthrough moment. Follow up once per week with anyone who hasn't yet left a review. Revisit your Google Business Profile—add photos, services, and recent updates to boost visibility. Programs Mentioned PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Clarify your numbers, pick your best path to full-time, and build your one-page business plan. Resources & Links PT Biz Website Free 5-Day PT Biz Challenge About the Host: Doc Danny Matta—staff PT, active-duty military PT, cash-practice founder & exit; now helping 1,000+ clinicians start, grow, and scale with PT Biz.

Host Chris Clarke takes listeners along on a recent journey to El Paso for the Chihuahuan Desert Fiesta. The trip was made possible by supporters who contributed to the Chihuahuan Desert Travel Fund. Clarke shares insights and experiences from traveling over 1600 miles across the deserts of the Southwest. This episode provides a heartfelt thank you to supporters and explores the challenges facing desert conservation. As Clarke reflects on the journey, he explores common ecological threats facing desert regions, ranging from industrial development to climate change and invasive species. The episode features stories and experiences gathered from Tucson to El Paso, highlighting the bond people form with these arid landscapes and the innovative ways communities are working to protect them. Clarke concludes by discussing the potential for a cross-desert conservation movement, emphasizing the importance of collaboration and communication. Key Takeaways: The Chihuahuan Desert Fiesta provided a platform for connecting with desert conservationists and highlighted the biodiversity and challenges unique to desert ecosystems. The trip was a success thanks to generous donations, enabling Clarke to engage with local communities and build relationships that transcend geographic boundaries. Ecological threats, such as invasive species and climate change, affect all desert regions, necessitating collaborative conservation efforts. Personal connections and face-to-face interactions can be pivotal in galvanizing support and fostering shared passion for desert protection. The idea of a continent-wide desert conservation movement underscores the need for innovative communication channels between diverse communities. Notable Quotes: "The ecosystems are fragile in the sense that they are slow to heal from disturbance. They can take centuries to recover." "There is a diverse group of people working on protecting the deserts... that care about the desert and want to protect it." "I think the thing that I was most impressed by from mile one of this trip is the degree of passion that these places raise in their defenders." "It would be great for people in Las Vegas to be familiar with what people in El Paso are facing and vice versa." Resources: 90 Miles from Needles https://90milesfromneedles.com The Mojave Project: https://mojaveproject.org/ Adriana Bachmann - https://www.instagram.com/myclimateclarity Eli Heller - https://www.instagram.com/desertnaturalist Henry Brean at AZ Daily Star: https://tucson.com/users/profile/henry%20brean/ Become a desert defender!: https://90milesfromneedles.com/donateSee omnystudio.com/listener for privacy information.

How to Build Wealth as a Clinical Entrepreneur In this episode, Doc Danny Matta breaks down how your clinic can be more than just a job replacement—it can be your wealth-building engine. He shares five steps learned from mentors, mistakes, and over a decade of running businesses, showing how to reinvest in your practice, avoid costly tax-driven schemes, and keep your wealth strategy simple and sustainable. Quick Ask If you're finding value in the podcast, help us hit our mission of adding $1B in cash-based services to physical therapy. Share this episode with a clinician friend or post it to your IG stories and tag Danny—he'll reshare it! Episode Summary Core thesis: Your clinic is your best wealth-building asset. Treat it like the investment it is. Step 1: Stop investing outside the business at the start—double down on reinvesting in your practice until it grows. Step 2: Grow income to a level where you have more than you need, without falling into lifestyle creep. Step 3: Avoid tax-first investments; focus on solid opportunities first, with tax benefits as a bonus. Step 4: Keep outside investments simple, liquid, and automated (e.g., index funds, Roth, brokerage). Step 5: Refocus on your core business—it's the biggest driver of your income, wealth, and eventual valuation. Five Wealth-Building Steps Reinvest first: Stop putting money into outside investments until your business is stable and growing. Scale income: Push until your take-home dwarfs your expenses, creating a true gap to invest. Avoid shiny tax tricks: Don't get lured into complex, illiquid strategies just to save on taxes. Automate simple wealth: Stick to straightforward, low-risk investments you don't need to micromanage. Refocus on the clinic: Your business is the asset that drives both income and long-term wealth potential. Why This Matters Cash flow: Clinics aren't tech startups with 10x exits, but they provide steady, strong cash flow. De-risking: Building wealth outside your business reduces stress and makes better decisions possible inside your business. Exit optionality: Even if you never sell, you've built income streams and assets that fund your life. Generational wealth: A smart clinic + simple investments can set up long-term family stability. Pro Tips You Can Use Today Audit reinvestment: Look at what you're spending outside your clinic and redirect into marketing, mentorship, or systems. Watch lifestyle creep: Don't inflate spending just because your clinic income grows. Vet opportunities: Only pursue investments you understand and can keep simple. Think barbell: Your clinic is the high-risk/high-reward side; balance it with simple, low-risk assets. Notable Quotes “The best financial decision I ever made was to stop investing outside of my clinic and pour it all back into growing my business.” “Don't let tax loopholes drive your investing. Solid investment first, tax benefit second.” “Your clinic is your core asset. Improve that, and everything else follows.” Action Items Redirect outside investments into your clinic until it's producing consistent profitability. Set a percentage of excess income for simple, automated investments once you have a surplus. Stop chasing tax shelters—pick straightforward, safe investments instead. Schedule time to review your clinic's systems, team, and profitability this quarter. Programs Mentioned Clinical Rainmaker: Coaching + plan to get you full-time in your clinic. Mastermind: Scale beyond yourself into space, team, and systems. PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Get crystal clear on expenses, visit targets, pricing, 3 go-full-time paths, and a one-page plan. Resources & Links PT Biz Website Free 5-Day PT Biz Challenge About Danny: Over 15 years in the profession—staff PT, active-duty military PT, cash-practice founder and exit—now helping 1,000+ clinicians start, grow, and scale cash-based practices with PT Biz.

MichaelAaron Flicker is founder and CEO of XenoPsi Ventures, a brand incubator that generates millions in annual revenue and celebrates four-time Inc. 5000 honors. Launching his business at 14, MichaelAaron has expanded XenoPsi into nine thriving companies—including DTC success story Wellow ($20 million in revenue, self-funded)—while also consulting for Fortune 500 clients and co-authoring Hacking the Human Mind. Flicker's work centers on applying behavioral science to marketing, growth, and brand strategy, making him a go-to advisor for high-growth businesses and political campaigns alike. On this episode we talk about:   Starting and scaling a brand incubator from a teenage side hustle to a portfolio of top-performing businesses   How behavioral science transforms marketing, product, and political campaign strategy (from “Chilean Sea Bass” to iPods)   Critical psychological biases every marketer should know (naming, concreteness, social proof)   The art/science of making products memorable and believable—why one clear message beats a laundry list of features   Applying behavioral insights ethically (and knowing when to simplify so your message lands with real customers) Top 3 Takeaways 1.  Understanding and leveraging behavioral science is key to building memorable brands and driving growth in any industry.2.  One clear, concrete message about your product will outperform complicated “lists”—clarity is persuasive and sticky.3.  Ethical marketing means matching your product's strengths to people's real needs, using behavioral tools to open minds rather than manipulate. Notable Quotes   “The simple words we use make a big difference—the way you describe and brand your offer is as important as the product itself.”   “If people can't picture a result, they won't remember or believe it—concreteness is four times more effective than abstraction.”   “Every business is in the persuasion business—behavioral science is the best way to understand what truly influences people.” Connect with MichaelAaron Flicker:   LinkedIn: MichaelAaron Flicker   Website: XenoPsi Ventures   Book: Hacking the Human Mind   Podcast: Behavioral Science for Brands ✖️✖️✖️✖️

Cait Casey, an inspiring woman of power and the CEO of Urban Homesteadings. Listen in as Cait shares her profound journey from military service to motherhood, revealing how she turned personal trauma into triumph through entrepreneurship. This episode offers a compelling narrative of self-discovery, healing, and empowerment for women from all walks of life.The conversation delves into Cait's military background and her subsequent struggle with severe birth trauma following the birth of her twins. Keywords like "resilience," "transformation," and "community" weave through the discussion as Cait recounts how she discovered her passion for baking and sustainable food practices. Cait emerged from adversity to build Urban Homesteadings, an enterprise that emphasizes community support and a return to basics through local farming and healthier food choices. Her emphasis on forging new paths and advocating for women's empowerment forms the backbone of this insightful episode.Key Takeaways:Resilience and Renewal: Cait Casey's journey from a military career to overcoming birth trauma highlights the power of resilience and the possibility of renewal in the face of adversity.Empowering Women: Cait is a vocal advocate for women's empowerment, urging women to reclaim their personal power and challenge societal norms.Community and Sustainability: Urban Homesteadings embodies Casey's mission to promote community support and sustainable living through locally-sourced, healthy foods.The Value of Self-Advocacy: Cait emphasizes the importance of self-advocacy, particularly for first-time mothers navigating complex healthcare systems.Balancing Career and Family: Cait's story is a testament to successfully balancing professional ambitions with family life, redefining traditional roles and expectations.Notable Quotes:"The human experience can be very confusing. On one side of it, you're blessed with children, life, new love, and then on the other side, you're tested again.""You can't be anything for anybody until you show up for yourself.""I can be successful without holding myself to society's standards.""There's a power that comes from being a woman that no one can give you. It is organic.""We all have power. I think we just. It's taken, and then this shift happens where we start giving it up."Connect with Cait Casey:WebsiteConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

In this episode of Do The Work | Mindset Mastery I reflected on the way we often sabotage ourselves after hitting milestones in life, marriage, or business. What I discovered is that success is not the final destination. It is only proof of what we are capable of, but if we stop doing the things that got us there, erosion sets in. That erosion often shows up as stress, frustration, and even conflict in relationships. The Upper Limit One of the biggest lessons I shared is the idea of the upper limit. When things are going too well, we unconsciously put a ceiling on how far we can go. Instead of celebrating a win and building on it, fear creeps in. We start asking questions like, “What if I can't do this again?” or “What if this was just luck?” Those thoughts slowly break down our momentum. I have seen it in my business and in my marriage. A great month in sales, or a great season at home, would unknowingly trigger fear that it could not last. Instead of making more deposits into the relationships and actions that created those wins, I would rest on the belief that things should just stay good on their own. The truth is, success only multiplies when we continue doing the work that got us there. Deflection and Spite Another pattern I noticed is how easy it is to deflect blame when things start breaking down. It is easy to say it is my clients, it is the market, it is my spouse, it is my kids. But weeks or months before, when everything was flowing, I was not saying those things. The problem was not them. The problem was me. I stopped showing up the same way. I stopped making deposits. And eventually the energy dropped, leading to spite and disconnection. Breaking the Dysfunction The dysfunction shows up when we start believing that joy, peace, or prosperity cannot last. We tell ourselves that if things are too good, something bad must be around the corner. That thinking erodes the very progress we worked so hard for. The real challenge is to catch it early. To identify when fear is sneaking in after a big win and to remind ourselves that success is repeatable. Prosperity has no ceiling. When I look back at my own life, both in business and in marriage, the times that desperation took over were the times I failed to catch those upper limits. The key is to take full responsibility. To audit where I stopped making the daily deposits. To remember that success is not luck, it is the result of intention and consistency. Conclusion The upper limit is not the end of your progress unless you allow it to be. Wins are not meant to be one-time events. They are proof of what is possible when you stay committed and consistent. Stop deflecting, stop doubting, and stop fearing that success will disappear. Put in the deposits daily, and prosperity will keep multiplying in every area of your life. Reflective Questions Where in your life have you unconsciously placed an upper limit after a big win? What deposits did you stop making in your marriage, business, or personal growth that once fueled your success? How can you shift your mindset today to see prosperity as limitless rather than temporary? Notable Quotes “The moment you start to fear that it is never going to happen again is the moment you are already eroding your progression.” “Success is an obligation and a responsibility, and it requires daily deposits to keep multiplying.” “It is not about your clients, your spouse, or your kids. It is about what you stopped doing.” Follow A.Z. Araujo on Social Media: Instagram: @azaraujo Facebook: A.Z. Araujo TikTok: A.Z. Araujo YouTube: Do The Work Podcast   For Real Estate Agents in AZ: Learn more about Do The Work Coaching and A.Z. & Associates: dothework.com/azaa   Upcoming Events: If you're a real estate brokerage owner, sign up for one of our upcoming events. Visit: dothework.com bigmoneybrokerage.com Join my mailing list for updates!   New Do The Work Gear: Check out the latest DTW and Do The Work Gear! Hats, shirts, journals, and more: • • shop.dothework.com

Pierre Desjardins is the cofounder of C12, a Paris-based quantum computing hardware startup that specializes in carbon nanotube-based spin qubits. Notably, Pierre founded the company alongside his twin brother, Mathieu, making them the only twin-led deep-tech startups that we know of! Pierre's journey is unconventional—he is a rare founder in quantum hardware without a PhD, drawing instead on engineering and entrepreneurial experience. The episode dives into what drew him to quantum computing and the pivotal role COVID-19 played in catalyzing his career shift from consulting to quantum technology.C12's Technology and Unique AngleC12 focuses on developing high-performance qubits using single-wall carbon nanotubes. Unlike companies centered on silicon or germanium spin qubits, C12 fabricates carbon nanotubes, tests them for impurities, and then assembles them on silicon chips as a final step. The team exclusively uses isotopically pure carbon-12 to minimize magnetic and nuclear spin noise, yielding a uniquely clean environment for electron confinement. This yields ultra-low charge noise and enables the company to build highly coherent qubits with remarkable material purity.Key Technical InnovationsSpin-Photon Coupling: C12's system stands out for driving spin qubits using microwave photons, drawing inspiration from superconducting qubit architectures. This enables the implementation of a “quantum bus”—a superconducting interconnect that allows long-range coupling between distant qubits, sidestepping the scaling bottleneck of nearest-neighbor architectures.Addressable Qubits: Each carbon nanotube qubit can be tuned on or off the quantum bus by manipulating the double quantum dot confinement, providing flexible connectivity and the ability to maximize coherence in a memory mode.Stability and Purity: Pierre emphasizes that C12's suspended architecture dramatically reduces charge noise and results in exceptional stability, with minimal calibration drift, over years-long measurement campaigns—a stark contrast with many superconducting platforms.Recent MilestonesC12 celebrated its fifth anniversary and recently demonstrated the first qubit operation on their platform. The company achieved ultra-long coherence times for spin qubits coupled via a quantum bus, publishing these results in *Nature*. The next milestone is demonstrating two-qubit gates mediated by microwave photons—a development that could set a new benchmark for both C12 and the wider quantum computing industry.Challenges and OutlookC12's current focus is scaling up from single-qubit demonstrations to multi-qubit gates with long-range connectivity, a crucial step toward error correction and practical algorithms. Pierre notes the rapid evolution of error-correcting codes, remarking that some codes they are now working on did not exist two years ago. The interview closes with an eye on the race to demonstrate long-distance quantum gates, with Pierre hoping C12 will make industry headlines before larger competitors like IBM.Notable Quotes“The more you dig into this technology, the more you understand why this is just the way to build a quantum computer.”“We have the lowest charge noise compared to any kind of spin qubit—this is because of our suspended architecture.”“What we introduced is the concept of a quantum bus… really the only way to scale spin qubits.”Episode ThemesEntrepreneurship in deep tech without a traditional research backgroundTechnical deep dive on carbon nanotube spin qubits and quantum bus architectureMaterials science as the foundation of scalable quantum hardwareThe importance of coherence, noise reduction, and tunable architectures in quantum system designThe dynamic evolution of error correction and industry competitionListeners interested in cutting-edge hardware, quantum startup journeys, or the science behind scalable qubit platforms will find this episode essential. Pierre provides unique clarity on why C12's approach offers both conceptual and practical advantages for the future of quantum computing,

"What actually makes you a creative business owner?" Last week, I was asked this brilliant question at a creative business event and it made me think deeply: While it sounds simple, how you answer this question could fundamentally change everything about how you see your entrepreneurial capabilities.   Key Moments: [02:05] A transformative conversation at LineUp, London [04:22] Defining what truly makes a creative business owner [09:30] Why creativity drives business success and why traditional advice falls short for creative entrepreneurs [12:40] How creativity fuels problem-solving, differentiation, and business resilience [17:02] The power of understanding and building around your individual strengths [20:05] How to stand out in a saturated market by embracing your unique approach     Notable Quotes: "The most memorable creative businesses aren't the ones following industry norms or copying what everyone else does. They're built on the unique talents of their founders."   Resources Mentioned: Read: This Week's Full Journal Post Link: The Base Notes Waitlist Subscribe to our Weekly newsletter Website: www.philippacraddock.com Email: news@philippacraddock.com    Share Your Insights: What's your exceptional creative strength? How could you build your business more intentionally around what you naturally do best? DM me on Instagram and share your thoughts! I'd love to hear your unique perspective.   Never Miss an Episode: Join my weekly newsletter for exclusive behind-the-scenes content, early access to resources, and inspiration delivered straight to your inbox every Thursday.

What if philanthropy, as we know it, is a flawed system?In this episode, we're joined by Jen Nguyen, a director at the Stupski Foundation, a unique "spend-down" organization designed to close its doors after giving away all of its assets by 2029. Jen, a former college counselor, provides an unapologetically candid look at a sector she may soon leave, revealing a rare freedom to challenge the status quo from within.We'll discuss how a "wait and see" approach to philanthropy falls short in moments of crisis, why foundations often prioritize their own survival over the needs of the communities they serve, and what it truly means to lead with a "nothing to lose" philosophy. Jen unpacks her critiques of the 5% payout rule, the "overhead" myth, and the power imbalances between funders and the organizations on the front lines.This conversation is a must-listen if you've ever wondered what a more just, trusting, and effective philanthropic sector could look like, or if the "rainy day" that so many foundations are saving for is already here. ⛈️Notable Quotes“The rainy day is here. So what are we saving for? What good is the Stupski Foundation going to be if it exists 50 years from now?” — Jen[06:05]“In my opinion, my job is not hard. The work is hard... We just need to give out money more quickly.” — Jen[28:24]“We need to be able to value that solidarity… The philanthropic field is set up to reflect capitalism, competition….” — Jen[34:50]“It's their practices that are causing executive directors to have to stretch themselves into different practices and way too thin….” — Jen[40:42]Timestamps[00:00] The “Wait and See” Approach[01:03] The Flaws of Institutional Philanthropy[02:18] Why Funders Are Reluctant to Speak Out[03:55] A Crisis of Government Funding[07:01] The Spend-Down Foundation Model[10:09] Rethinking Trust-Based Philanthropy[14:49] The Proper Role of Philanthropy[19:38] Balancing Intentionality and Impact[22:16] A Magic Wand for Philanthropy[26:22] The Problem with Due Diligence[29:22] What Philanthropy Can Learn from Venture Capital[35:32] The Overhead Conversation[40:33] Advice for Foundations[42:28] Advice for Nonprofit Leaders[46:31] Where to Connect with Jen and the Stupski FoundationP.S. — Feeling a disconnect between your mission and your brand? Cosmic helps social impact leaders build trust through story-rich brands, compelling campaigns, and values-aligned strategy. Let's talk about how to elevate your impact: https://designbycosmic.com/Listeners, now you can text us your comments or questions by clicking this link.*** If you liked this episode, please help spread the word. Share with your friends or co-workers, post it to social media, “follow” or “subscribe” in your podcast app, or write a review on Apple Podcasts. We could not do this without you! We love hearing feedback from our community, so please email us with your questions or comments — including topics you'd like us to cover in future episodes — at podcast@designbycosmic.com Thank you for all that you do for your cause and for being part of the movement to move humanity and the planet forward.

Chris Do is an Emmy-winning designer, author, and education mogul best known as founder of The Futur, a global business education platform for creatives, and founder of the renowned agency Blind. He built an eight-figure agency in the brutally competitive design world, not just by his creative work, but through strategic pricing and a relentless focus on business skills. His journey and teaching now empower millions of creatives to break free of underpricing and build thriving, sustainable careers. On this episode we talk about: Chris's journey from $30/hour design gigs to scaling an elite agency and multimillion-dollar education business The psychology of pricing: why most freelancers and creative founders stay broke, even with plenty of work How to set and defend premium prices—even in a crowded or “saturated” market Building leverage by learning to say no, knowing your worth, and always leaving a great reputation behind The role of reputation, referrals, and scaling with collaborators to escape the “time for money” trap Top 3 Takeaways 1.  Pricing power starts with self-worth—charge more, stand your ground, and let value (not fear) drive your decisions.2.  Scarcity is strength: saying no to the wrong clients unlocks time, pricing advantage, and better long-term opportunities.3.  Your future business is built on the reputation and relationships you create today, no matter your current rates or experience. Notable Quotes “The price I give you today will always be the cheapest. Wait to see tomorrow's bill.” “If you have a problem with it, check with my past clients. My results are my proof.” “Never ask the universe for less, because it might just answer you.” Connect with Chris Do: Instagram: @thechrisdo ✖️✖️✖️✖️

John talks with Bunny Young — founder of A Better Place Consulting, coach, therapist, retired stuntwoman, TEDx speaker, entrepreneur, author, wife, and mom. Bunny discusses her husband Steve's supportive role in her life, including his recent career shift to support her, making non-traditional choices, and teaching their kids through real-life experiences. Listen to this episode to learn more: [00:00] - Intro [00:36] - Bunny's bio [02:16] - Marriage is about choosing love every day [03:08] - How Bunny's husband supports her [07:50] - Steve left his job to support the family and how they handle criticism [19:00] - Two best things you can give your kids [20:25] - Traveling with her family and the value of experiences [21:46] - Letting her kids learn from travel and real-life experiences [27:09] - Her family's business history [33:36] - Bunny's entrepreneurial journey [42:09] - What feels normal to us can be magic to others [43:19] - How authenticity shaped her journey [47:38] - Figuring out your purpose NOTABLE QUOTES: “The more love that I can give myself, and love myself unconditionally throughout this relationship, the more available I am for him and for our kids.” “Something so much more important than money is family.” “Support is not just financial—it's being present, being a partner, and showing up.” “Learning doesn't have to take place in four walls.” “What's wrong with asking where the limits are, why they're there, and how long they're going to be there?” “You can have anything you want in the world if you're willing to work hard for it.” “It's a fun experiment, this whole thing called parenting.” “The best thing that you can give your kids, without a doubt, is for the two of you to love each other well. That's what they need to see, day in and day out — the two of you loving each other.”  “The CEO should be the dumbest person in the whole room.” “If you take care of your people, they take care of your process and your product, and then you don't have to worry about it.” “As a retired therapist, our mental health, our emotional health, would be so much better in this world if, as humanity, we leaned into our gifts and accepted that we're here for a purpose.” “I've never met a tree or a hippo or a fish that wakes up in the morning and questions its reality. It just does the thing it was designed to do.” “Our world is designed to be efficient. Actually, its survival rests on trees doing tree things, water doing water things, fish doing fish things. Right? So, if you can agree that our ecosystems are dependent on things fulfilling their purpose, then why wouldn't we?” USEFUL RESOURCES: https://www.bunnyyoung.com/ https://www.abetterplaceconsulting.com/ https://www.linkedin.com/in/bunnysumneryoung/ https://www.linkedin.com/company/abetterplaceconsulting/ https://www.instagram.com/thebunnyyoung/ https://www.instagram.com/abetterplaceconsulting https://www.facebook.com/thebunnysyoung https://www.facebook.com/abetterplaceconsulting/ https://www.youtube.com/channel/UCA0R6-q6BKrKXBgSEDaEFdg/videos Pawprints on My Heart: The Story of Goose, the Service Animal (https://a.co/d/9S8Z0pN) CONNECT WITH JOHN Website - https://iamjohnhulen.com    LinkedIn - https://www.linkedin.com/in/johnhulen Instagram - https://www.instagram.com/johnhulen    Facebook - https://www.facebook.com/johnhulen    X - https://x.com/johnhulen    YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA    EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/ 

850 Episodes In: 8 Lessons That Actually Move Your Business In this milestone episode, Doc Danny Matta reflects on 8+ years and 850 podcasts—what stuck, what changed, and what really matters if you want a durable, thriving cash-based PT business. From showing up consistently to building systems and recurring revenue, Danny lays out the playbook he wishes he had at the start. Episode Summary Consistency pays: Two episodes a week for 8+ years—compound impact over time. Origin story: From the Doc & Jock days to PT Entrepreneur, content created demand and clarity. The big mission: Add $1B in cash-based PT services; current community revenue already in the hundreds of millions. Clinic as a lab: Athletes' Potential evolved into a testing ground for systems shared with clients. Real talk on founder life: Leadership is lonely; sleep is non-negotiable; trolls don't pay the bills. What's next: More clinic tours, more stories, and a push toward a “no-brainer” clinic model for owners and staff. 8 Key Lessons Start before you're ready: Perfect timing is a myth—get moving and adjust. Content creates connection: Share values and useful guidance; consistency builds trust. Systems > motivation: Processes keep output steady when motivation dips. Leadership is lonely: Find a peer group; don't dump everything on your spouse. Recurring revenue changes everything: Stabilizes cash flow and deepens client outcomes. Protect sleep: Chronic deprivation wrecks health, judgment, and relationships. Trolls don't pay the bills: Ship the work; let your reputation and community speak. Delay gratification: Don't move the goalposts—bank the delta to build real freedom. Pro Tips You Can Use Today Document & delegate: Write the steps for your recurring tasks; hand off one this week. Publish on a schedule: Pick a cadence (e.g., weekly) and protect it like a patient slot. Add continuity: Offer a simple monthly performance/maintenance option for appropriate patients. Sleep floor: Set a personal minimum (e.g., 7 hours) and design evenings to hit it. Owner circle: Book a monthly coffee with 2–3 local entrepreneurs; talk shop and stress. Hold lifestyle creep: Keep expenses at the old income level for 12 months; invest the spread. Notable Quotes “The power of showing up is huge. Be a consistent person—it's rare.” “Systems beat motivation ten out of ten—motivation will wane.” “Recurring revenue stabilizes your business and changes patient lives.” “Trolls don't pay the bills—ship the work and help your people.” “Don't move the goalposts. Delay gratification to build real freedom.” Action Items Create a simple content system: topic list → record → edit → post → email/social. Launch one continuity offer (monthly check-in or performance session) for eligible patients. Block a consistent sleep window on your calendar for the next 30 days. Schedule a standing monthly founder meetup (90 minutes) with peers. Track one metric for 8 weeks (e.g., continuity MRR or weekly content cadence) and review. Resources & Links PT Biz Website Free 5-Day PT Biz Challenge PT Biz YouTube (clinic tours & episodes)

Vanessa Druskat is an associate professor at the University of New Hampshire's Peter T. Paul College of Business and Economics, and an internationally recognized expert in leadership and team performance. She has spent over 30 years studying what makes teams effective, pioneering the concept of team emotional intelligence. Vanessa's research has transformed Fortune 500 companies, and her bestselling Harvard Business Review article, “Building the Emotional Intelligence of Groups,” is considered essential reading for leaders around the world. Her latest book, The Emotionally Intelligent Team, offers actionable insights on cultivating high-performing, collaborative, and resilient groups. On this episode we talk about: Vanessa's early lessons about money and work ethic growing up in a family of educators Her career path from farm work to psychology and team leadership expertise The three core emotional needs every team member has—and why meeting them drives success How entrepreneurs and small business owners can foster strong team culture without big budgets What to do when “bad apples” threaten team culture—and how to know when to let them go Top 3 Takeaways 1.  The raw performance of a team depends more on shared emotional intelligence and clear behavioral norms than individual talent alone.2.  Meeting core social needs—belonging, shared purpose, and sense of control—drives trust, motivation, and collaboration across all generations and settings.3.  Even persistent team problems can be transformed; most “problem people” change when given voice and respect, but lasting non-participation means it's time for tough decisions. Notable Quotes "The biggest impediment to building great teams is the perspective that these are all adults in the room." "When people feel like they belong and have some control, they're more motivated to contribute." "You can create the environment you want—you're not stuck with an environment." Connect with Vanessa Druskat: LinkedIn: Vanessa Druskat Website: https://www.vanessadruskat.com/ ✖️✖️✖️✖️

Travis tackles one of the most practical but overlooked routes to building wealth: negotiation. Travis shares actionable strategies and mindset shifts for anyone looking to earn more—whether as an employee, freelancer, or business owner. Drawing on research, stats, and his personal journey, Travis offers a road map for boosting your income and unlocking your true earning potential. On this episode we talk about: Why the biggest mistake is simply not negotiating your salary or rates Statistics showing how negotiating and job switching can add up to 18% or more to your earnings The right way to tie your raise requests to proven value—not just desires Key tactics: preparation, anchoring, and letting the employer speak first in negotiation Understanding when it's time to seek new opportunities versus remaining loyal Top 3 Takeaways 1.  Failing to negotiate or ask for raises can result in missing out on millions of dollars throughout your career.2.  Demonstrating clear, data-backed value is essential—you must show how your work has saved or made the company real money.3.  Negotiation skills like price anchoring, preparation, and being willing to walk away are crucial for achieving your true worth. Notable Quotes "The biggest mistake is that they don't do it… you're setting yourself up in the future to be missing out on a large percentage of potential income." "You can't go in with demands rather than requests... do the proper research, come in with actual stats and figures, and then relate what you're asking for to the actual value that you provided." "You do not get paid for your time. You get paid for the value that you bring to your organization." ✖️✖️✖️✖️

An Instagram post about spending eight weeks in Greece with my family has so far generated over 165,000 views and revealed something profound... creative entrepreneurs yearning for freedom but unsure how to get there. This week, I'm answering the five questions myself and showing you exactly what your answers reveal about building the business and life you actually want.   Key Moments: [00:00] The Instagram post that has now generated 165,000 views and what it revealed about creative entrepreneurs [04:46] Why traditional business advice fails creative minds and the breakthrough that changed everything [07:22] The question that reveals your true business vision (and why most people get this completely wrong) [13:11] The natural ability you're probably undervaluing that could transform your income [18:16] How to identify the part of your business where you feel most authentically yourself [22:53] The permission question that could eliminate half your current stress immediately [26:38] The vulnerable truth most entrepreneurs won't admit (but must address to move forward) [30:24] What your answers reveal about your path to genuine freedom and success [32:37] One simple step to start building your ideal Tuesday this week   Notable Quotes: "The gap between where you are and where you want to be is almost never about working harder or learning more tactics - it's about recognising what you naturally do brilliantly and building everything around that." "Your impossible dream? It starts with believing it's possible."   Resources Mentioned: Read: This Week's Full Journal Post Coffee invitation: 5 Questions to Create Your Next Chapter Pinterest experiment: Follow Along with My Pinterest Experiment Link: The Base Notes Waitlist Subscribe to our Weekly newsletter Website: www.philippacraddock.com Email: news@philippacraddock.com   Share Your Insights: I'd love to hear which of these five questions resonated most with you! What came up when you imagined your ideal ordinary Tuesday? Share your insights with me on Instagram - I read every message and love hearing about your discoveries. Please know your reflections often inspire future episodes and help our entire community grow.   Never Miss an Episode: Subscribe to our weekly newsletter for behind-the-scenes insights, exclusive resources, and first access to new offerings. You'll also receive practical guidance for building a creative business that aligns with your natural strengths whilst creating genuine freedom.  

About the Guest(s):Amy Irvine is the host of the podcast "Money Roots" and is a seasoned expert specializing in financial planning. Amy is known for her down-to-earth approach, making money conversations relatable and rooted in personal goals. Her expertise lies in designing a fulfilling financial life, especially focusing on retirement planning that aligns with one's personal and emotional well-being. With a mission to educate and simplify complex financial topics, she aims to empower individuals to take control of their financial future.Episode Summary:In this insightful episode of Money Roots, Amy Irvine delves into the intricacies of designing a fulfilling and meaningful life in retirement. Through an exploration of the traditional life phases of education, work, and retirement, Amy challenges listeners to think outside the box and consider a more integrated approach to their life's journey. Rooted in her financial expertise, she emphasizes the importance of lifelong learning, balanced living, and finding personal fulfillment beyond traditional career achievements.Throughout the episode, Amy highlights the essential need for continuous learning, meaningful work, and rewarding leisure activities, promoting a holistic approach to retirement preparation. She references Richard Bowles's concept of the 'three boxes of life' and incorporates insights from Dr. Phyllis Moen of the Cornell Retirement and Well-being Study. This discussion encourages listeners to unbox their lives, balancing different facets such as intellectual pursuits, work passion, and leisure activities that resonate personally, thus crafting a retirement that is both satisfying and joyous.Key Takeaways:Lifelong Learning: Retirement should be viewed as an opportunity for continued learning and personal growth, rather than a mere cessation of work.Unboxing Life: Traditional phases of education, work, and retirement can be more fulfilling when integrated and balanced throughout life.Personal Fulfillment: It's crucial to engage in activities during retirement that are personally meaningful and joyful, rather than just remaining busy.Purpose and Leisure: Retirement offers a unique chance to redefine what leisure means to you, emphasizing activities that feel like a 'mini-vacation.'Holistic Planning: Consider all aspects of life, including intellectual, work, and leisure pursuits, to achieve a balanced and rewarding retirement journey.Notable Quotes:"The blessings for which we hunger are not to be found in other places or people.""We have to learn to balance learning, work, and leisure in every stage of our lives.""For some people, that is an exciting prospect and for others, it's a very frightening one.""Make sure the things that you're doing not just in retirement obviously, but right now... are bringing meaning.""Retirement planning should be a lifelong regime rather than a later life concession."Resources:Cornell Retirement and Well-being Study: Insights by Dr. Phyllis Moen on planning a fulfilling retirement.Richard Bowles's Three Boxes of Life: A framework for understanding life phases.Tune in to the full episode to delve deeper into Amy Irvine's unique perspective on crafting a fulfilling and balanced retirement. Stay connected for more enriching content on "Money Roots," where we help you keep your finances grounded and your future growing.

In this episode of Shark Theory, Baylor Barbee tackles one of the biggest roadblocks to success—your own emotions. Through stories ranging from carnival mirror mazes to marathon running, Baylor explains how emotions can distort reality, lead to overreactions, and cause you to burn unnecessary energy. Instead of letting feelings steer the course, Baylor shares how to keep emotions in the passenger seat, view situations through a clearer lens, and maintain consistency to reach your goals faster and more efficiently. Key Takeaways: Emotions Distort Reality: Like funhouse mirrors, they change how you see yourself and your situation—often in ways that aren't accurate. Your Perspective Can Change Overnight: New information can make past situations look completely different. Stay in the Middle Ground: Don't let the highs carry you away or the lows keep you stuck—consistency wins. Efficiency Beats Excitement: Extra emotional “mileage” wastes time and energy without moving you closer to your goal. Put Emotions in the Passenger Seat: Let them support you, but don't let them drive. Notable Quotes: “The number one Goliath most of us face isn't a person or obstacle—it's our own emotions.” “Opinions aren't facts. That means you can change them.” “Don't ride the highs too high or the lows too long.” “Most of us aren't where we want to be not because we're not capable, but because we're doing too much.”

Nick Fowler is a Navy Aviation Rescue Swimmer turned viral marketing coach and TikTok Shop expert who's helped generate over $9.5M in sales through affiliate content. What started as a few free products and a $180 commission in his first week turned into a one‑month blowout—$350K in sales and $59K in commissions. Now Nick teaches aspiring creators how to grow, monetize, and go viral on TikTok without needing a huge following. Top 3 Takeaways: TikTok Shop is still a Blue Ocean: The platform is barely two years old, with low competition in many product categories. Volume + Hooks = Sales: Consistent posting with curiosity‑driven openers and problem‑solving demos drives clicks and conversions. Start broad, then niche: Test everything early—double down on categories where your videos convert best. Notable Quotes: “The hook at the beginning is everything—if you lose them there, nothing else matters.” “I made my yearly salary in the military in one month on TikTok.” “Pick products you can visually solve a problem with—it's easier to sell what you can show.” Connect with Nick Fowler: TikTok: @thenickfowler

Dr. Bob Rosen is a globally recognized psychologist, New York Times bestselling author, researcher, and sought-after advisor to CEOs and organizations. With decades spent interviewing hundreds of top leaders around the world, Bob's latest work focuses on a crucial, often overlooked success lever: learning to detach from the mental and emotional baggage that holds us back (the subject of his new book, Detach: Ditch Your Baggage to Live a More Fulfilling Life). Top 3 Takeaways Winning by Letting Go: True success isn't just about effort or ambition—it's about identifying the inner stories, fears, and attachments that keep you stuck, and learning to release them. Abundance and Imperfection are Superpowers: Happiness and agility come from embracing where you are, loving your imperfection, and taking risks—not just chasing the next goalpost. Self-Awareness is the New Competitive Edge: Every meaningful upgrade—in business, money, or life—starts when you become aware of what you're holding onto and choose to change the story. Notable Quotes “The healthiest leaders are deeply self-aware and committed to their development—it's their competitive advantage.” “Happiness comes from embracing what you have right now. Attachment to success, perfection, and stability blocks that happiness.” “Every morning you choose to live the day in love or fear. Fear locks you down; self-love and abundance open doors.” Connect with Dr. Bob Rosen: Website & Digital Learning: bobrosen.com

Episode Summary: In this landmark 99th episode of the "90 Miles from Needles: The Desert Protection Podcast," Chris Clarke sets the stage for the upcoming 100th episode celebration, inviting listeners to join a special recording featuring prominent writers and activists. The episode examines the impact of a massive budget cut to the Corporation for Public Broadcasting, exploring how this decision threatens the viability of many local public media outlets, particularly in rural and tribal areas. Chris discusses the slashing of $548 million in funding from the CPB by the Trump administration, grounding the issue in a broader context of how public media serves as a lifeline for communities during emergencies and supports local culture and education. As cuts disproportionately affect stations serving communities of color and Native American tribes, public radio faces an existential threat, underscoring the podcast's commitment to amplifying voices and stories in endangered desert regions. Key Takeaways: The "90 Miles from Needles" podcast has reached its 99th episode, with plans for an interactive 100th episode featuring special guests and a live public reading. The Trump administration has enacted devastating cuts to the Corporation for Public Broadcasting, eliminating $548 million in grants that support local radio and television stations. Rural and tribal radio stations, such as those in Arizona and New Mexico, face significant funding challenges, potentially losing up to 96% of their budgets. A call to action is issued to support public media and the podcast, highlighting the critical role of listener contributions in sustaining independent journalism and storytelling. Notable Quotes: "The difference between having cuts take away 20 to 96% of your budget and having them take away 4% is public support." — Chris Clarke "We have just under 200 people who have supported 90 miles from Needles financially through the last three and a half years." — Chris Clarke "Republican cuts to local public radio and TV stations are reckless, dangerous and put New Mexicans directly in harm's way." — Quoting Senator Martin Heinrich Resources: Adopt A Station: https://adoptastation.org 90 Miles from Needles - Official Website: https://90milesfromneedles.com Support Portal: https://90milesfromneedles.com/donate Project Blue Updates: https://www.instagram.com/no_desert_data_center/?hl=en 100th Episode Zoom link: https://90milesfromneedles.com/100 Become a desert defender!: https://90milesfromneedles.com/donateSee omnystudio.com/listener for privacy information.

Aaron Elton, a pioneer in sustainable business devoted to combating deforestation. With earnest passion and innovative approaches, Elton recounts his journey from a career in cinematography to spearheading a global vision for environmental restoration. Addressing extinction-level impacts of deforestation, Elton's iteration reveals how his revolutionary methods aim to revive our natural world, while simultaneously presenting lucrative opportunities through commerce.Elton discusses the significance of tropical forests, elucidating their role in housing over 80% of terrestrial genomes. He emphasizes how leveraging the Moringa tree, known for its resilience and potent health benefits, can serve as a keystone in reversing ecological damage while contributing to human health. His dedication towards building ethical businesses to support these efforts is evidenced by his strategic move into the herbal medicine market. Elton's narrative unveils a potential paradigm shift, accentuating how intentional consumer choices and informed business practices could foster a more sustainable future.Key Takeaways:Aaron Elton transformed from a cinematographer to an eco-conscious entrepreneur focused on healing the planet through business-driven reforestation strategies.The tropical forests, critical for preserving land-based genetics, are under threat, making Aaron's mission to restore them pressing and crucial.Moringa trees, central to Elton's vision, offer powerful antioxidant properties and serve as a pioneer species resilient to harsh environmental conditions.Investments in rural communities and conscious consumerism are pivotal avenues through which deforestation can be countered and sustainably transformed into profitable enterprises.Elton's methodologies illustrate how integrating earth repair sciences into commerce could effectively tackle global malnutrition, poverty, and ecological degradation.Notable Quotes:"The fate of our environment is entirely within our control.""As we destroy these forest ecologies, we're wiping out species off the face of the earth.""What I say to people is I just educate them, I teach them. And that has a major, major impact.""Through commerce and through ethical purchasing power, we can reverse deforestation.""I've been falling down that rabbit hole for the last 14 years and I'm still discovering new stuff about the Moringa plant every day."Connect with Aaron Elton:Linkedin - Aaron (H.E. Ambassador Dr.) Elton Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter

In this episode of Hanselminutes, Scott Hanselman chats with Brenda Darden Wilkerson, the President and CEO of AnitaB.org, about her journey in technology and advocacy for diversity, equity, and inclusion in the tech industry. Brenda shares her inspiring story of entering computer science by accident, overcoming societal perceptions, and her impactful work advancing tech education in Chicago Public Schools. Together, Scott and Brenda explore pivotal topics such as access to technology, unconscious bias, the transformative power of exposure, and the role of AI in the modern era. They also discuss the significance of the Grace Hopper Celebration and its global influence on women technologists.Key Topics with TimestampsBrenda's Journey into Tech (00:49)How Brenda accidentally discovered computer science and the systemic barriers she overcame.Access, Exposure, and Opportunity (02:55)The impact of access and exposure in shaping careers and creating pathways for innovation.Breaking Gender Norms in STEM (06:40)The historical assumptions around computers being "for boys" and dispelling these myths.The Role of Luck and Preparedness (08:19)How preparedness and access create opportunities for success in technology.AI's Impact on Creativity and Knowledge (10:35)Brenda's perspective on AI as a tool, not a replacement for human ingenuity.Diversity in Tech and Creating Curricula (14:11)Encouraging creativity, diverse backgrounds, and inclusive thinking in tech education.The Ripple Effect of Representation (19:29)Representation's impact on individuals and their broader communities.Grace Hopper Celebration: Breaking Myths and Building Networks (21:33)How the conference fosters inclusivity and dispels misconceptions in tech spaces.Community and Collaboration Beyond Events (28:03)The power of year-round networks and online platforms for fostering innovation and connection.Main TakeawaysAccess and exposure are key catalysts for innovation. Brenda's journey highlights how transformative opportunities spark enduring passion and remarkable careers.Representation dispels myths. The Grace Hopper Celebration is a powerful example of visibility's impact on inspiring and sustaining individuals in tech.Diverse perspectives lead to impactful solutions. We need cross-disciplinary individuals who bring unique expertise and creativity to solve complex problems.AI should complement human creativity, not replace it. Maintaining foundational knowledge and critical thinking is essential in the age of AI.Building inclusive systems helps everyone succeed. Systemic change, such as inclusive curricula and diverse pipelines, is essential for sustainable equity in tech.Notable Quotes“The assumption was that computers were for boys. That creates the myths we have to dispel.” – Brenda Darden Wilkerson“Luck is being prepared plus opportunity. How can we create luck for others?” – Scott Hanselman“If you don't take time to research reality, you perpetuate the images presented to you.” – Brenda Darden Wilkerson“The highest and best use of tech is at service of people.” – Brenda Darden Wilkerson“More than one thing can be true at the same time.” – Brenda Darden WilkersonResources MentionedAnitaB.org (Organization advancing women in tech): AnitaB.orgGrace Hopper Celebration (Women in tech conference): GHC.AnitaB.orgTED Talk: Sir Ken Robinson – Do Schools Kill Creativity?Grace Hopper Celebration Dates:November 4-7: Chicago, U.S.December 2-4: Bangalore, IndiaCall to ActionInterested in advancing diversity in tech or making connections with like-minded individuals?Join the AnitaB.org membership community for discussions, resources, and collaboration opportunities.Check out the upcoming Grace Hopper Celebration in person or engage with their network online.These show notes were automatically generated based on the podcast transcript.

"I'm not a real business owner yet." "I'm just starting out." "I don't have enough experience." I hear these types of phrases constantly from creative entrepreneurs - even ones who've been successfully running businesses for years. This single limiting belief is costing you money, opportunities, and confidence, but the good news is it's completely fixable. As we reach our 100th podcast episode, here's the mindset shift that changes everything about how you see yourself and your creative business. This belief shows up in how you price your services, communicate your value, and the growth opportunities you don't pursue because you assume you're not ready. If you've ever downplayed your expertise or waited for permission to call yourself a legitimate business owner, this episode will help you step fully into your professional identity and unlock the sustainable business growth you've been working towards.   Key Moments: [02:29] Celebrating 100 episodes and the collaborative nature of this podcast [04:47] The one belief sabotaging creative businesses more than anything else [06:01] How this self-doubt manifests - even in successful creative entrepreneurs [09:03] The uncomfortable but powerful exercise to shift this belief [11:36] The truth about becoming "legitimate" as a business owner   Notable Quotes: "The creative entrepreneurs who thrive aren't necessarily the most experienced or the most qualified. They're the ones who recognise their own value and own it confidently." "There's no magic moment when you suddenly become 'legitimate.' There's no external validation that makes you a 'real' business owner. It's a decision you make about how you see yourself and your work."   Resources Mentioned: Read: This Week's  Full Journal Post Link: The Base Notes Waitlist Subscribe to our Weekly newsletter Website: www.philippacraddock.com Email: news@philippacraddock.com   Share Your Insights: I'd love to hear how this resonates with you! Have you caught yourself saying "I'm not a real business owner yet" despite all the evidence to the contrary? What shift in language feels most powerful for you? Send me a message on Instagram, I genuinely love hearing from you, however old the episode!   Never Miss an Episode: Subscribe to my weekly newsletter for behind-the-scenes insights and be the first to know about new programme launches and exclusive resources.

Live from the Ozarks, Baylor Barbee reflects on a peaceful getaway with his dog Bear and shares a powerful reminder: the peace you find on top of the mountain is the peace you brought with you. Through personal stories and hard-earned truths, Baylor challenges listeners to stop outsourcing happiness and start building it from within. From learning to be alone to embracing discomfort in stillness, this episode explores how internal contentment—not external achievement—determines how we experience life. Whether you're climbing metaphorical mountains or just trying to survive your week, this is a call to re-center and reclaim your power. Key Takeaways: Peace Isn't Found, It's Brought: The top of the mountain doesn't change you—it reveals you. Inner work must come first. Happiness Starts in the Mirror: You can't hate the person you spend 100% of your time with and expect peace. Learn to like yourself. Small Anchors Save You: Like a mountain goat balancing on two inches of rock, one small thing going right in your life can prevent a complete collapse. Get Off the Pattern Loop: Break the mental cycle of “everything is bad.” Identify one good thing, however small, and start building momentum. Choose Action Over Numbness: Set a boundary. Make a call. Schedule a date. Do something today to improve tomorrow. Notable Quotes: “The peace you find at the top of the mountain is the peace you brought with you.” “If you were squeezed, would love come out—or something else?” “You're not falling because your life is over—you just haven't found your two inches of footing yet.” “You don't hate being alone—you're just uncomfortable with who you are when you are.” “You deserve peace tomorrow—but you have to take action today.”

James Turk is an executive coach, keynote speaker, and CEO of The Turk Group—a boutique learning and development firm with over 25 years of experience. James designs and delivers leadership, sales, change management, and strategic planning programs for some of the world's biggest brands, including Spotify, Squarespace, Goldman Sachs, and Equinox. His approach blends a strong foundation in service, life-long learning, and real-world business experience to help leaders become the kind of people others truly want to follow. On this episode we talk about: How James made his first dollar (and learned his first ethical lesson!) selling his sister's belongings—and then launched a legitimate lawn care business as a teenager The value of learning to hustle early, earning the “extras” in life through work and responsibility The importance of thoughtful spending—knowing when to invest and when to enjoy spending for its own sake Why James self-published his book, The Giving Game: Becoming the Leader That Others Want to Follow, and the lessons learned creating a quality product How being of service and adding value shaped his coaching and leadership development philosophy The unique art-meets-business history that shaped James' style, from running a Chicago gallery to acting and performance His advice to parents and entrepreneurs about instilling hustle, grit, and sound financial values Building a referral-based business with high-profile clients and why relationships and service are more powerful than marketing budgets The power of events, comped workshops, and "connector" strategy to maintain long-term business relationships How B2C and B2B strategies can reinforce each other, and why giving to your network always pays dividends over time James' book and free resources for new leaders navigating their first 45 days Top 3 Takeaways Service Drives Success: Approach business and leadership as a “giving game,” not just a guessing game—when you focus on adding value, relationships and opportunities follow. Relationships > Marketing: Doing high-quality work and maintaining great relationships opens doors (and doors within doors). Consistently show up, serve, and keep your word. Be a Connector, Build Community: Hosting events, sharing knowledge, and connecting others multiplies your value and helps you stay top of mind in your network. Notable Quotes “The show is about making more money, but it's also about building real relationships and adding value—that's the real long game.” “Make yourself easy to work with, keep your quality high, and focus on service; good things will follow.” “Every interaction is an opportunity to build your network and your reputation as someone who gives, not just takes.” Connect with James Turk: Website: theturkgroup.com

In this insightful episode of Shark Theory, Baylor Barbee prepares for a road trip with his dog Bear to the Ozarks and reflects on a deeper truth: nothing in life is truly free. From time and energy to peace of mind and love, everything you pursue or maintain has a cost—and the real question is whether the return is worth the currency you're investing. Baylor breaks down how to evaluate the value exchange in your life: in relationships, careers, goals, and everyday decisions. He also shares stories from his travels in Peru and Napa to challenge you to consider whether you're simply in the wrong environment—or playing too small. Key Takeaways: Every Reward Has a Cost: The best things in life may not cost money, but they always require time, energy, and intention. Know Your Currency: Identify the traits, habits, or values you bring to the world—love, discipline, leadership, creativity—and find environments where those are appreciated. Evaluate the Exchange Rate: Are you undervalued where you are? Maybe it's not you—maybe it's the context you're in. Set Personal Litmus Tests: Start tying your investments (time, effort, sacrifices) to measurable returns in your life to determine if you're on the right path. Small Adjustments Unlock Bigger Vision: Sometimes, reevaluating how you operate leads to exponential growth—both personally and financially. Notable Quotes: “The best things in life aren't free—they just cost something other than money.” “If the currency you're offering isn't valued where you are, you might just be in the wrong place.” “You're not broken—you might just be priced in the wrong market.” “Tie your time and energy to something meaningful, and watch your life recalibrate.” “A life well-lived is when the currency you give out comes back in abundance.”

In this reflective episode of Shark Theory, Baylor Barbee packs up for a road trip to the Ozarks with his dog Bear and unpacks a deeper life lesson: everything has a cost. Whether it's money, time, energy, peace of mind, or love—every pursuit, relationship, and goal in life demands a form of currency. The key? Knowing if what you're paying is worth what you're getting in return. Through vivid analogies—from Peruvian exchange rates to yacht club comparisons—Baylor challenges you to evaluate your current exchanges. Are you simply undervalued in the wrong environment, or is it time to reimagine your currency and strategy altogether? Key Takeaways: Nothing in Life Is Truly Free: Even "free" experiences require effort, sacrifice, or time. Be clear on the cost behind everything you value. Know What You're Really Spending: Time, energy, mental bandwidth—these are currencies. Guard them wisely and invest them intentionally. Maybe You're Just in the Wrong Market: If you feel undervalued, it may not be your worth—it may be your environment. Use Personal Litmus Tests: Measure what you give (books sold, stages spoken, love offered) against the return. If it doesn't balance, re-strategize. A Life Well-Lived Is One With Return: When your investment—of self, time, energy—is appreciated, respected, and reciprocated, you're in the right place. Notable Quotes: “The best things in life aren't free—they just cost something other than money.” “You're not broken—you might just be priced in the wrong market.” “Everything you do has a cost. The question is—what's your return?” “The goal isn't just to be valued, but to be valued in the right place.” “If your currency isn't respected, don't change the currency—change the room.”

Michael Dodsworth is the founder and CEO of Fanfare, a platform built to help e-commerce brands handle massive product drops without breaking under pressure. With a background as a founding engineer and multiple startup exits—including to Salesforce and Ticketmaster—Michael has spent his career building systems that can handle huge spikes in demand. After years of solving ticketing chaos for live events, he created Fanfare to bring that same reliability to e-commerce, powering launches like SKIMS' $1 million-in-a-minute drop and making high-pressure product launches seamless for brands of all sizes. On this episode we talk about: – Michael's first job delivering newspapers in the UK and how early discipline shaped his work ethic – Discovering coding as a teen and the path from hobbyist to startup engineer – Lessons learned from early-stage startups, rapid-growth environments like Salesforce, and the difference between startup and corporate life – Building and scaling systems for massive ticketing events, including Taylor Swift and Disney, and the pain points of high-demand launches – The origin story of Fanfare: why e-commerce brands struggle with product drops and how Fanfare solves for scale, bots, and customer experience – The value of capturing data from failed buyers and turning negative sentiment into future sales – How relationships and reputation lead to new opportunities in the startup world – The impact of AI on software development, product launches, and democratizing the ability to build apps—even for non-coders – Practical advice for anyone looking to break into tech or launch their own product in the age of AI Top 3 Takeaways 1. Discipline and Action Matter: Early lessons in discipline and showing up every day translate directly to entrepreneurial success—momentum comes from taking the first step, even when the path is unclear. 2. Solve Real Problems at Scale: Fanfare was born from firsthand frustration with broken product launches and ticketing drops. The best businesses address urgent, widespread pain points for both brands and consumers. 3. AI Is Leveling the Playing Field: The latest AI tools make it easier than ever for anyone to experiment, build, and launch products—regardless of coding background. Knowing how to prompt, direct, and design will be as important as traditional engineering skills. Notable Quotes “The more you do it, the more you get used to it, and the more it becomes habit, the easier it becomes.” “At a startup, you just have to fix and chart those paths. There's nothing there—you have to define the process.” “You have to make sure you're ready to capitalize on whatever luck comes your way.” “Being able to direct AI agents to do a particular thing is a real skill. Knowing how products should be laid out will matter even more in the future.” Connect with Michael Dodsworth: https://www.linkedin.com/in/michael-dodsworth Website: fanfare.io

Ilana Golan is a serial entrepreneur, investor, and founder of Leap Academy—one of the fastest-growing professional education companies in America. With a track record that includes helping lead a $300 million exit, scaling a startup to $15 million in annual revenue, and raising nearly $1 million from top Silicon Valley investors, Ilana brings deep experience in both corporate and startup worlds. Her journey is defined by bold leaps, learning from failure, and empowering others to build careers with multiple streams of income and real fulfillment. On this episode we talk about: – Ilana's first entrepreneurial hustle at age four—and her early lessons in value (and parental panic) – The story behind raising $800,000 in weeks, only to be ousted by her co-founder and left with nothing – How hitting rock bottom led to a period of personal and professional crisis—and the steps she took to rebuild her momentum – The power of action over analysis: why doing—even when you don't know what to do—creates clarity and new opportunities – Redefining career success: the shift from a single-track “scripted” career to a dynamic, experimental “portfolio career” – How Ilana built Leap Academy from a small experiment into a multi-million dollar business and top-charting podcast – The importance of failure, resilience, and hunger in founders—and why she bets on entrepreneurs who've been through adversity – Frameworks for evaluating new ventures, both as a founder and investor – How Leap Academy helps mid-to-late career professionals reinvent themselves, build multiple income streams, and thrive in an ever-changing world – The future of professional education, corporate partnerships, and the rise of coaching and community-driven learning Top 3 Takeaways 1. Action Creates Clarity: When you don't know what to do, start doing something—momentum and results follow action, not the other way around. 2. Portfolio Careers Are the Future: Building multiple streams of income and diverse professional experiences is the new path to wealth, fulfillment, and resilience. 3. Failure Fuels Growth: The best founders and leaders are those who've faced—and learned from—major setbacks, not just those with a string of successes. Notable Quotes – “The clarity came from the momentum, not just thinking about it or dreaming about it—the doing created the result.” – “Look at your career as a series of experiments, not a single direction for the next 20 or 30 years. That takes all the fear away.” – “The biggest cost is always the money we're not making—the cost of inaction is higher than the cost of failure.” Connect with Ilana Golan: – Website: leapacademy.com – Portfolio Careers: portfoliocareer.com Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. Capture leads, nurture them, and close more deals—all from one powerful platform. Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

In this engaging episode of Shark Theory, host Baylor Barbee shares insightful parallels between a recent round of golf with his friends and various life and career strategies. As he reflects on playing alongside more talented golfers, Baylor emphasizes the importance of surrounding oneself with individuals who inspire growth and push personal boundaries. Exploring themes of patience and timing, Baylor reminds listeners that success isn't always about being first; sometimes the greatest opportunities come from waiting for the right moment. Using his golf outing to highlight the concept of collaborative competition, Baylor illustrates how friendly rivalry and mutual support can drive a team toward collective success. He discusses the value of asking specific questions when seeking to improve skills, advocating for a learning mindset. Additionally, Baylor covers the theme of expansion and not playing small, stressing the importance of pursuing ambitious goals and seeking environments that encourage one to unleash their full potential. Key Takeaways: Surrounding yourself with skilled individuals challenges you to improve and reevaluate your approach to both personal and professional endeavors. Success isn't always about being first; sometimes patience can place you in advantageous positions. A collaborative, competitive environment fosters mutual growth, inspiring each team member to perform at their best while supporting one another. Asking specific, insightful questions is crucial when learning from those more experienced in order to grow and succeed. Aim to associate with individuals who encourage you to pursue ambitious goals instead of playing small. Notable Quotes: "The best way to build a team... is to have a collaborative, competitive mentality." "Be sure that you're surrounding yourself... with people who individually want to do great, but collaboratively want to do even better." "The fastest way to grow is to be around, immersed with somebody that's doing exactly what you want to do and doing it at a high level." "Surround yourself with people that don't encourage you to play small." "There's no gold medals in the losers bracket, right?"

Ty Allan Jackson is an award-winning children's book author, youth motivational speaker, literacy advocate, and honorary doctorate recipient. A three-time TEDx presenter, Ty travels the US inspiring children to read and educating adults about the impacts of illiteracy. Born and raised in the Bronx, Ty's mission is deeply influenced by his personal background and the power of representation in children's literature. On this episode we talk about: Ty's journey from the Bronx to becoming an award-winning children's book author and literacy advocate The inspiration behind writing children's books focused on financial literacy and representation Challenges and successes in self-publishing and selling over 350,000 copies The importance of fostering a love of reading in children and creative parenting strategies The impact of hip-hop culture and personal background on Ty's mission and message Advice for parents on encouraging reading and education in the digital age Top 3 Takeaways Representation matters: Creating children's books with diverse, relatable protagonists fills a critical gap. Persistence pays off: Overcoming 147 rejections to self-publish and sell hundreds of thousands of books. Reading is a gateway: Encouraging children to read by making it fun and part of family culture fosters lifelong learning. Notable Quotes "The two most important days of your life are the day you were born and the day you find out why." "Children rarely listen to their parents but never fail to emulate them." "If you want your child to be a reader, they need to see you reading." Connect with Ty Allan Jackson: Website: tyallanjackson.com

John talks with Kelly Greene — certified health and resilience coach, attorney, lecturer at Cumberland University, certified consulting hypnotist, Safe and Sound Protocol clinical provider, Enneagram and Big Five personality specialist, author, entrepreneur, and proud wife, mom, and bonus mom.  Listen to this episode to learn more: [00:00] - Intro [00:36] - Kelly's bio [03:09] - Kelly's journey of chronic illness and healing [06:37] - Books that changed Kelly's perspective on her chronic illness [12:37] - What is resilience [14:30] - Difference between grit and resilience [15:19] - The bouncy ball analogy [20:39] - Working through pain, not avoiding it [24:00] - Story from John's favorite book [26:43] - The Butterfly analogy for growth [31:28] - God had to destroy me to rebuild me [32:43] - Post-traumatic growth [36:38] - You only learn when you fail [38:54] - Being strong at the broken places NOTABLE QUOTES: “The only way out is through.” “I'm gonna quit being the person that I think all of you want me to be. I'm gonna be the person that I'm made to be, born to be.” “Resilience is simply just the absence of negative effects of trauma.” “What's on the other side of your pain is so much better than you could possibly imagine.” “The caterpillar cannot fly if it doesn't struggle to work its way out of the cocoon. That's how it becomes strong enough to spread those wings and fly.” “Being resilient doesn't mean that you weren't affected. It means there's no lasting effect.” “We have far bigger opportunities for growth after we've shattered than we would have had we been resilient to start with.” “The world breaks everyone, but some are strong at the broken places.” “When it comes to learning, you don't learn a thing if you do something right, because you already knew how to do it. The only time you have the opportunity to learn is when you fail.” “The shattering is not the end of the story. The shattering is an opportunity.” “God will do whatever it takes to get us where He wants us to be.” “There is a time in everyone's life when you will shatter. And if you can't think of it, you either haven't gone through it or you're lying to yourself.” BOOKS MENTIONED: CURED: The Life-Changing Science of Spontaneous Healing by Dr. Jeff Rediger (https://a.co/d/hNoqa89) When the Body Says No: The Cost of Hidden Stress by Dr. Gabor Mate (https://a.co/d/0rRTotc) USEFUL RESOURCES: https://holisticresilience.com/ https://kellygreeneelrodtherapy.com/ https://www.linkedin.com/in/kellygreene-holisticresilience/ https://www.instagram.com/kellygreene.me/ https://www.facebook.com/kellygreene.holisticresilience https://www.facebook.com/kelly.greene.elrod CONNECT WITH JOHN Website - https://iamjohnhulen.com    Instagram - https://www.instagram.com/johnhulen    Facebook - https://www.facebook.com/johnhulen    X - https://x.com/johnhulen    LinkedIn - https://www.linkedin.com/in/johnhulen    YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA    EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/ 

Episode Summary: Chris Clarke unravels the intertwined issues of border politics and desert protection. This episode highlights the human cost of migration through some of the harshest terrains on earth, the Sonoran Desert, while advocating for more humane approaches to immigration and border policies. With a deep dive into recent statistics and personal stories, Clarke paints a moving picture of the realities faced by migrants at the US-Mexico border. The episode also emphasizes the significance of community support in environmental advocacy, underscoring the ongoing efforts to bring the podcast's message to broader audiences, such as the upcoming event at the Chihuahuan Desert Fiesta in El Paso, Texas. Key Takeaways: The Sonoran Desert continues to serve as a perilous pathway for migrants, with numerous deaths highlighting the risks involved in such journeys. Initiatives like the Chihuahuan Desert Fiesta are crucial for raising awareness about desert ecosystems and border politics. Community support is vital for the advocacy and dissemination of knowledge concerning environmental and social issues affecting the desert. The podcast episode is a call to consider humane border policies and recognize the humanity of those who make the treacherous crossing. Chris Clarke emphasizes the need for American society to embrace migrant neighbors, asserting that they bring resilience and the potential for community enrichment. Notable Quotes: "The border is itself an atrocity, a meaningless abstract flag waved to stoke hate by people who had never been within a thousand miles of the border place." – Chris Clarke "Let people escaping tyranny come here as they will, and let us rid this place of tyranny as well as part of our usual obligation as hosts." – Chris Clarke "These are the kinds of people I want as neighbors. They have shown they can persevere." – Chris Clarke "Let Antares gaze down once more on a landscape of joy and peace." – Chris Clarke "We regard graveyards as sacred land. Sites of slaughter and battle are hallowed ground. This Sonoran Desert has been sanctified by too many sacrifices." – Chris Clarke Resources: Chihuahuan Desert Education Coalition: Hosts of the Chihuahuan Desert Fiesta event. https://chihuahuandesert.org/ 90 Miles from Needles Website: https://90milesfromneedles.com Humane Borders Migrant Death Map: Statistics mentioning over 4,000 migrant deaths, used to highlight the narrative on border-related fatalities. https://www.humaneborders.org/migrant-death-mapping The Border Chronicle: Melissa Del Bosque and Todd Miller provide top-notch reporting on the human rights issues involved with the border-industrial complex. https://www.theborderchronicle.com/ Explore the full episode for a deeper understanding of the impacts of border politics on desert ecosystems and human lives. Stay connected with "90 Miles from Needles" for more stories and advocacy on these crucial issues.Become a desert defender!: https://90milesfromneedles.com/donateSee omnystudio.com/listener for privacy information.

In this engaging episode of Shark Theory, Baylor Barbee dives into the transformative power of understanding and embracing one's unique identity amidst the rapidly changing landscape of AI and technology. He recounts his recent experience speaking at a founders conference, where he emphasizes the importance of personal connection and authentic self-presentation in business. The discussion navigates how individuals can achieve high performance by focusing inward and harnessing their personal strengths. In an era where AI often takes center stage, Baylor underscores the significance of maintaining consistency and authenticity. Listeners will find valuable lessons on embracing their unique "flavors," shaking up their daily routines to reignite passion, and letting go of the need to appeal to everyone. Baylor crucially advises against changing oneself to fit others' expectations, advocating instead for celebrating one's individuality to attract and resonate with the right audience. Through the lens of his books, Baylor talks about embracing all aspects of oneself, turning perceived weaknesses into strengths, and appreciating those who support and grow with you. Key Takeaways: Embrace Authenticity: Success comes from appealing to those who resonate with your unique flavor, rather than trying to be something for everyone. Shake Up Your Routine: Like settling juice, shake up your life to rediscover full flavor and regain the edge you might feel you've lost. Celebrate All Aspects of Yourself: Accept and leverage both your positives and negatives as parts of your growth and identity. Focus on Supporters: Concentrate on those who are present and supportive, rather than those who walk away or fail to engage. Personal Growth in the AI Age: Position yourself as a consistent and authentic brand, even when technology threatens to distract or redefine normative identities. Notable Quotes: "The quickest way to succeed, especially in business, is not to appeal to everybody." "Be all of your full flavor. Be too much of something." "Quit having these civil wars in your mind and in your heart." "In order to get full flavor, to get the best taste, you have to shake it up." "So many people are spending their time just wishing the right person would have been in the room."

Tim Kennedy is a decorated Green Beret, former UFC fighter, entrepreneur, and bestselling author known for his relentless drive, outspoken authenticity, and commitment to service. From his upbringing on California's Central Coast to his high-profile military and athletic careers, Tim has built a life defined by grit, discipline, and meaningful connections. He's also the co-founder of Apogee Strong, an organization focused on cultivating resilience and leadership in young men. On this episode we talk about: How Tim's family and upbringing on the Central Coast of California shaped his values and work ethic The importance of surrounding yourself with high-quality people and how to build real friendships as an adult Lessons learned from homeschooling, early independence, and being launched into life at a young age The role of grit, discipline, and consistency in both parenting and professional success Reflections on fatherhood, the emotional journey of watching your kids grow, and why Tim believes family is the ultimate source of fulfillment Why real happiness and meaning come from relationships and service, not just freedom or doing whatever you want The founding of Apogee Strong and how Tim is helping the next generation develop critical life skills Top 3 Takeaways Character Attracts Character: The best way to build a strong network is to be sincere, honest, and real—qualities that naturally attract other high-quality people. Grit and Discipline Are Foundational: Early lessons in hard work, independence, and consistency set the stage for lifelong success, both in family and business. Relationships Are Everything: True fulfillment comes from investing in family and friendships—solving for freedom alone leads to emptiness, but serving others brings lasting happiness. Notable Quotes “The characteristics of being a good human, I think, attract other good humans. If you're a piece of crap, you're going to be surrounded by other pieces of crap.” “Everything about you changes the moment you become a parent. I would burn an entire civilization to the ground to protect that little bag of blood right there. That's mine.” “People started solving for the wrong problem—thinking ultimate freedom comes from doing whatever you want. But real happiness comes from the relationships we build and the people we serve.” Connect with Tim Kennedy: Instagram: @timkennedymm This is just a sneak preview of the episode! To hear the full conversation with Tim Kennedy, check out the complete episode on Travis Makes Friends.

In this intriguing episode of Shark Theory, hosted by the dynamic Baylor Barbee, listeners are engaged in a thought-provoking discussion on the importance of quiet confidence versus loud mediocrity. Baylor draws an interesting analogy between loud cars and quiet Teslas to illustrate how actions speak louder than words, setting the stage for a discourse on personal growth and success. Baylor emphasizes that many people exert energy speaking loudly about their ambitions without taking tangible actions to achieve them, akin to a loud Honda. In contrast, quiet achievers, likened to a Tesla, quietly build their success and let their accomplishments speak for themselves. This dichotomy underscores a crucial theme: confidence is often understated and marked by meaningful progress rather than noise. Baylor challenges listeners to evaluate their own behaviors, urging them to seek genuine growth rather than superficial attention. Through personal anecdotes and illustrative examples, Baylor delves deeper into the mindset necessary for success. He contends that those who truly excel do so by maintaining a quiet focus on their goals, allowing their hard work to eventually capture the attention they deserve. Drawing parallels with successful yet humble individuals, Baylor argues that true confidence comes from within, driving listeners to reflect on how they can adopt these principles in their own lives to achieve remarkable results. Key Takeaways: Quiet Over Loud: True progress is made by those who work quietly and let their results speak for themselves, unlike those who focus solely on making noise. Confidence vs. Attention Seeking: Lack of self-confidence often leads people to seek validation through loud behavior, whereas genuine confidence is silent and productive. Effective Progress: Real success is achieved through consistent effort and dedication, not by boasting about intentions or capabilities. Focus on Action: It is essential to shift from discussing plans to actively executing them, as this is the hallmark of successful individuals and businesses. Compound Effect: The cumulative impact of quietly working towards goals leads to significant achievements over time. Notable Quotes: "The loud Honda at every light, just spending all of its energy being loud, going absolutely nowhere..." "True confidence is quiet. You don't have to brag about yourself." "You simply show up every day. And eventually, those results start to speak for themselves." "The compound effect of all of their hard work done in silence ends up being real loud for the world to see." "Have to be sure that you're one of those people: I'm going to get attention because of who I am, because of what I do, not because of what I say."

Megan Lanford is a travel points coach and host of the Points to Paradise podcast, where she teaches people how to turn credit card points into dream vacations. Once only able to afford a single trip a year, Megan now takes over six trips annually, saving more than $20,000 a year on travel. She's passionate about helping others unlock luxury travel experiences—like first-class flights and five-star resorts—without breaking the bank. Megan's expertise lies in demystifying the world of credit card points, making it accessible for families, entrepreneurs, and anyone eager to travel more for less. On this episode we talk about: – Megan's journey from wildlife biologist to travel points expert and entrepreneur – The biggest mistakes people make with credit card points—and how to avoid them – The secret to maximizing points value by using transfer partners instead of travel portals – How to book luxury hotels and first-class flights for a fraction of the usual cost – Practical strategies for families and business owners to travel more often, for less – Building an online business as a stay-at-home parent and turning expertise into income Top 3 Takeaways 1. Transfer Points for Maximum Value: Don't use your credit card's default travel portal—transfer your points to airline and hotel partners to get 2-3x more value and unlock luxury experiences. 2. Plan Ahead and Be Strategic: The earlier you plan, the better your chances of scoring first-class flights and top-tier hotel upgrades with points. 3. Turn Knowledge into Income: If people are always asking you for advice, there's a business opportunity—start by sharing your knowledge online and build products around your audience's needs. Notable Quotes “The biggest mistake I see people make is booking through the bank's travel portal—you lose out on so much value. Transfer your points to partners and you can 2 to 3x what they're worth.” “Every single time I've emailed a hotel manager before a trip to ask for something special, we've gotten an upgrade—sometimes to rooms worth $1,200 a night.” “Most students in my course book their first vacation on points within three months—and then they never pay full price for travel again.” Connect with Megan Lanford: https://www.instagram.com/pointtoparadise/ DM “travel” on Instagram for a free cheat sheet of transfer partners

Running a creative business can feel remarkably isolating. While friends and family are wonderfully supportive, they don't always understand the specific challenges of pricing creative work, the vulnerability of putting your designs into the world, or the constant balance between creativity and commerce. What I've discovered is that when you connect with other creative entrepreneurs who truly get it, something transformative happens. In this episode, I share how creative business community completely changed my approach to entrepreneurship, why business networking for creatives looks different from traditional networking, and how to build supportive professional relationships that accelerate your creative business growth.   Key Moments: [02:44] Why running a creative business can feel so isolating, even with supportive friends and family [05:17] The turning point: How connecting with other creative entrepreneurs transformed my confidence and business approach [08:28] My recent peer group that changed everything - how 90% of my current projects came from community conversations [11:40] Why business networking for creatives looks different: balancing artistic integrity with commercial success [14:24] The surprising hesitations about joining creative communities (and why they're worth pushing through) [19:33] How creative community supports each stage of building your business - from overcoming limiting beliefs to confident pricing [21:25] Practical ways to build your own creative business community when you're starting from scratch [22:55] The ripple effect: How supporting each other elevates the entire creative economy   Notable Quotes: "The creative entrepreneurs who thrive aren't necessarily the most talented or the most business-savvy - they're often the ones who've built strong communities that support their growth and hold them accountable to their potential." "When creative entrepreneurs support each other's success, it creates a ripple effect that elevates the entire creative economy."   Resources Mentioned: Registration: Link To Book Live Sessions  Direct link: The Base Notes handbook Read: This Week's  Full Journal Post Subscribe to our Weekly newsletter Website: www.philippacraddock.com Email: news@philippacraddock.com    Share Your Insights: What's been your experience with creative community? Have you found connections with other creative entrepreneurs that have changed how you approach your business? I'd love to hear about the communities that have supported your growth or any hesitations you've had about joining creative groups. Send me a DM on Instagram - I read and respond to every message however old the episode!   Never Miss an Episode Subscribe to my weekly newsletter for behind-the-scenes insights, exclusive resources, and first access to new offerings. You'll get practical guidance for building your creative business delivered straight to your inbox!

The global economic table is being reset — and Matty A and Ryan are breaking it all down. From shocking capital gains proposals in Australia to America's $22 billion tariff windfall, this week's Money Moves dives into the new financial power plays that are reshaping markets, politics, and personal portfolios. Episode Breakdown[00:00] Big Headlines: Russia, Tariffs, Investments & Doge Cuts[02:00] Australia's Unrealized Capital Gains Tax Bombshell[05:00] US Tariff Revenue Hits $22 Billion — Trade Deficit Slashed[07:00] Rate Cut Debate: Powell's Dilemma, Market Odds & Inflation Pullback[12:00] Bull Market Incoming? Breedwell's 7,000 S&P Call[14:00] Trump's Global Trade Talks: Steel, Aluminum, & Xi Jinping[18:00] $7.1 Trillion in Foreign Investment Floods US Markets[19:00] Crime Rates Plummet Under Current Admin Policies[20:00] Palantir's US Surveillance Partnership Sparks Privacy Concerns[23:00] Elon Musk's Public Rebuke of Trump's Massive Spending Bill[28:00] Congressional Pork, Spending Transparency & Codifying Doge Cuts[30:00] Russia-Ukraine War Update: New Peace Negotiation Breakdown[32:00] Kevin O'Leary on the Real Cause of the Housing Market Freeze[40:00] Insurance Premiums: The Silent Killer of Real Estate[42:00] Why Property Taxes + Insurance = Massive Financial Headwind[43:00] Breedwell's Take: The 12 Investing Rules (Which Ones Actually Work)What You'll Learn: How tariff revenue is smashing expectations and reshaping global trade Why the Fed may still pull off rate cuts despite sticky inflation The new geopolitical chess moves between Trump, Xi Jinping & the EU The silent real estate crisis being driven by skyrocketing insurance costs 12 popular investing “rules” — and which ones you should actually follow   Notable Quotes: “The rich won't pay unrealized taxes — they'll just leave. That's how this game works.” – Ryan Breedwell “There's $7 trillion that just flooded into the US in five months — that's not people running to China.” – Matty A “You can't fix everything around the fire while ignoring the fact the fire is still burning.” – Ryan Breedwell Stay Connected Text “X-RAY” to 844-447-1555 for free personal portfolio analysis Text “NAPA” to 844-447-1555 for early access to the Napa Mastermind Text “DEALS” to 844-447-1555 for private real estate investment opportunities Follow Matty → @officialmattya   Episode Sponsored By: Discover Financial Millionaire Mindcast Shop: Buy the Rich Life Planner and Get the Wealth-Building Bundle for FREE! Visit: https://shop.millionairemindcast.com/ CRE MASTERMIND: Visit myfirst50k.com and submit your application to join! FREE CRE Crash Course: Text “FREE” to 844-447-1555 

This week, I'm  joined by triple Olympian, world champion cyclist, PhD engineer—and now author—Emma Pooley. From humble beginnings as a cross-country runner to Olympic silver in the time trial, Emma shares her fascinating athletic journey, why she hated cycling at first, and how she learned to love descending. They explore: Why joy—not just performance—should drive training Emma's candid experience with eating disorders in elite sport The benefits of real food over engineered nutrition Her new book Oat to Joy—a mix of simple recipes and powerful personal stories Bike fit for smaller athletes (and why crank length matters!) Training smarter with age, embracing strength work and quality sleep And why she prefers butter before jam on a scone! Whether you're an elite athlete or a weekend warrior, Emma's insights on food, fitness, mindset, and longevity will leave you inspired and smiling. Notable Quotes: “The more I ate, the faster I was.” “True courage is tackling the things you're scared of, not pretending the fear doesn't exist.” “You're not always going to be an athlete, but you're always going to be a human.” Links & Resources: Oat to Joy - You can also buy Emma's book in the UK via the Alpkit stores Find Emma on the following channels: Website: (forever home for Oat To Joy): https://www.emmapooley.net/oat-to-joy/ Instagram: Oat To Joy instagram: https://www.instagram.com/oat_to_joy_recipes/?hl=en Emma Pooley - https://www.instagram.com/pooleyemma/?hl=en BlueSky: https://bsky.app/profile/pooleyemma.bsky.social   If you are NOT in the UK then you can also get hold of Emma's book's here: USA, EU, Switzerland   Emma's book recommendation: Myths of Sport Performance  by Dr Amy Whitehead and Jenny Coe. Fascinating insights by experts. Busts some myths and makes advanced theory interesting and relatable. These are links to some other cool stuff that Emma recommends, because sport can make a difference even in the big things: Gaza Sunbirds: https://gazasunbirds.org/ Asylum for Afghan cyclists in mortal danger and needing rescue: https://shannongalpin.substack.com/p/an-open-letter-to-global-cyclists The Green Runners (I chose to end my sponsorship with a running brand to join them): https://thegreenrunners.com/   Some FREE Downloads for you Click here for the Race Day Execution Checklist Click here to get your copy of 7 steps to swimming faster Infographic To get a free copy of my personal daily mobility routine, please click HERE To download your FREE infographic ‘6 key daily health metrics', please click HERE    Ready to Take Action? If you want to build a stronger, healthier, more resilient version of yourself, there are two ways to get started: 1-1 Coaching with Simon Ward – Get a personalised programme designed for your lifestyle and goals. Book a call today Join the SWAT Inner Circle – Our exclusive training community focused on real-world strength, health, and performance You can watch a brief video about the group by going to our website here, and join our SWAT High Performance Human tribe here.   Call to Action: If this episode inspired or helped you, please: Leave us a ⭐️⭐️⭐️⭐️⭐️ review Subscribe to the High Performance Human Podcast on your favourite platform Share this episode with a friend who's racing soon! Looking for more content? Check out my Instagram and YouTube! Instagram  YouTube   Sign up for Simon's weekly newsletter Sign up for Beth's weekly newsletter   To contact Beth regarding Life Coaching, please visit her website at BethanyWardLifeCoaching.uk.   For any questions please email Beth@TheTriathlonCoach.com.

In this engaging episode of "Shark Theory," Baylor Barbee discusses the transformative power of action and the importance of moving forward even when life's challenges seem insurmountable. Using the iconic Forrest Gump running scene as an allegory, Baylor explores how taking action, regardless of how small, can lead to significant personal growth and community influence. He emphasizes that the real change begins when individuals take responsibility for their own lives and stop waiting for external solutions. Baylor skillfully draws parallels between Forrest Gump's seemingly aimless run and the journeys we undertake in our own lives. He stresses that the first step is often the most crucial, whether it's improving finances, health, or any personal goal. Reflecting on his own experiences, Baylor notes that momentum attracts support and followers, and that true leadership is about consistent and disciplined action, not about the number of followers. He encourages listeners to focus on solving their own problems first, as this can inadvertently help others facing similar challenges. Key Takeaways: Take Action: Baylor highlights the importance of starting any journey with a single, decisive action, even if it seems small or insignificant. Self-Reliance: Emphasizing self-determination, the episode underlines that the solutions to our problems often lie within ourselves. Consistency and Leadership: True leadership stems from consistent, disciplined action without worrying about external validation or following. Impact Over Numbers: The real measure of influence is impacting one person meaningfully, not just amassing a large following. Knowing When to Move On: Recognizing when a journey, job, or relationship has reached its end is crucial for personal growth and avoiding stagnation. Notable Quotes: "The helping hand that you need is attached to the end of your own arm." "People want to help people that are in motion." "True leaders start by just taking action, day in and day out, not worrying about who's following." "If you are solving your own problem, then you are also solving the problems of so many other people." "My identity is not what I do; it's who I am."

Alexander Harmsen is a serial tech entrepreneur with a passion for AI, finance, and autonomy. He is the founder of PortfolioPilot.com, an AI-powered financial adviser platform managing over $30 billion in assets. Previously, Alexander founded and sold Iris Automation, contributed to NASA's Mars helicopter project, and completed the prestigious Y Combinator accelerator. With over $30 million raised in venture capital and a Forbes 30 Under 30 recognition, Alexander's journey is a masterclass in innovation, resilience, and adapting to new opportunities. On this episode we talk about: – Alexander's first entrepreneurial hustle as a newspaper delivery boy and the lessons learned about persistence and customer service – The journey from working at cutting-edge startups and NASA to founding Iris Automation – The regulatory and technical challenges of launching a deep-tech company in the drone industry – The importance of flexibility and pivoting in entrepreneurship, with real-world examples from Iris Automation and Portfolio Pilot – How AI is transforming personal finance and why Alexander believes everyone will soon have a network of AI “coaches” Top 3 Takeaways 1. Persistence and relentless follow-up open doors—whether it's landing your first job or closing your first contract. 2. Success in entrepreneurship often comes from being willing to pivot, adapt, and even start from scratch when the market demands it. 3. The future of expert advice is personalized AI “coaches” that optimize every aspect of your life, from fitness to finance. Notable Quotes – "The only way to be successful is to just not die... your startup only stops once you give up on the idea." – "Sometimes the packaging is all the difference—what people really want solved might not be what you set out to solve." – "You need to be willing to pivot and react and change... that's the main key to success." Connect with Alexander Harmsen: – LinkedIn: https://www.linkedin.com/in/alexanderharmsen – Website: PortfolioPilot.com Learn more about your ad choices. Visit megaphone.fm/adchoices

In this heartfelt and practical episode, Mark Jewell sits down with Jody Soma, General Manager at Radcliffe Co-op in central Iowa. Jody shares how his leadership journey has been shaped by humility, long-standing community roots, and a commitment to culture. From replacing three legacy roles in his first year to helping his team transition into a new era of agriculture, Jody opens up about what it really takes to lead with purpose. If you've ever wondered how to attract the right people, stay grounded through change, and build a company people want to work for—this episode is for you.Key Takeaways:“Have a bad minute, not a bad day.” – A small shift in mindset can make a huge difference in how leaders show up during challenges.Culture starts at the top. Great leaders model the behaviors they expect from their team—leadership isn't just a speech, it's how you walk.Don't underestimate your impact. Every employee, no matter the role, carries influence. Sometimes the most unexpected voices bring the greatest insight.Hire for culture, not just for need. Bringing in the wrong fit can cost more than just time. Build slow, build smart, and build with people who share the vision.Leadership is lifelong growth. Jody reminds us that at 45—or 85—we're never done learning. The best leaders stay curious and humble.Notable Quotes:“The most successful people aren't the ones who choose the easy things—they're the ones willing to shoulder the hard stuff with grace.” – Jody Soma“Culture isn't a memo—it's modeled. People remember how you live more than what you say.” – Mark Jewell“If you have to let someone go, ask yourself first: how did I fail them as a leader?” – Jody Soma“You don't need more structure—you need the right structure to flow between the banks like a river.” – Mark Jewell“Just because someone's been quiet doesn't mean they haven't been paying attention. Every person matters.” – Jody Soma

In this captivating episode of "Shark Theory," host Baylor Barbee reflects on the upcoming challenge of addressing a unique audience at a fifth-grade graduation. This introspective journey into crafting a memorable speech for young minds leads Baylor to explore universal life themes—principles of success—which apply across different domains of life. His insightful examination offers listeners valuable lessons on leveraging existing strengths to enhance various areas of their lives. The episode delves into the interconnectedness of life disciplines, suggesting that the same dedication driving financial stability can be harnessed for personal health and relationships. Baylor encourages listeners to identify and translate their successful habits from one life domain to others. By fostering disciplines such as goal-setting and consistency, he argues, one can achieve holistic success. Additionally, Baylor emphasizes the value of simplicity in understanding and teaching core competencies, aligning with the concept that profound understanding allows for comprehensive yet straightforward explanations. Key Takeaways: Interconnected Success: Understand that the same discipline applied in one successful area of your life can translate to others. Simplicity is Key: If an idea or process can be sketched simply, like on a napkin, it's often more effective and easily understood. Lifecycle Learning: Engage in continuous learning by teaching and learning from people both younger and older than you. Embrace Expertise: Everyone has a unique skill set or strength; identifying and articulating it can boost confidence and direction. Universal Principles: Success principles are often universal and applicable across different areas of life; leverage what works for you. Notable Quotes: "The themes of life are universal, whatever works in one area will work in others." "You should be able to explain your craft to a kindergartener if you truly understand it." "Learn from someone older and teach someone younger—this is the complete circle of life." "You're closer to hitting your goals than you think if you'll just acknowledge the connectivity in your life." "The best way to assert expertise is to simplify and explain it to someone who hasn't understood it yet."

In this episode of the Anxiety Society Podcast, host Cali Werner welcomes Ryan Judd, clinical director of the OCD Institute, to explore the critical role of sports psychology and performance mindset in managing anxiety and improving athletic performance. Drawing from personal experiences and professional insights, they dive into the intricacies of athlete psychology, examining how mindset can either hinder or enhance performance.Key Insights:Mindset vs. Performance: The importance of understanding how mindset influences athletic performance, particularly in endurance sports, where mental fortitude is crucial.Types of Motivation: Discussion on intrinsic vs. extrinsic motivation and its effect on performance, highlighting the need for athletes to cultivate intrinsic enjoyment of their sport.Embracing Mistakes: Acknowledging that mistakes are a natural part of the learning process and strategies to foster resilience instead of perfectionism.Process Goals: The significance of focusing on process goals over outcome goals to reduce anxiety and improve performance, allowing athletes to concentrate on what they can control.Coping with Performance Anxiety: Techniques to reframe anxiety as excitement and the value of pre-performance routines to enhance confidence without resorting to superstitions.Notable Quotes:"The best athletes aren't necessarily perfect at what they do; they just recover from their mistakes faster." - Ryan Judd"Every time I go and run a race, I'm more anxious if I don't have anxiety because I need to be prepared." - Ryan Judd"When you can make losing an enjoyable experience, that's a skill for all of us to have." - Cali WernerTimestamps:00:00 - Introduction: Introduction of hosts and overview.01:08 - Sports Psychology Discussion: Cali and Ryan share their backgrounds in sports and psychology.09:14 - The Role of Mindset: Explaining how mindset affects athletic performance.19:06 - Motivation Types: Discussing intrinsic and extrinsic motivation.28:04 - Learning from Mistakes: The importance of viewing mistakes as feedback.46:20 - Balancing Enjoyment in Sports: Strategies for enjoying sports even in competition.Relevant Resources:Visit the Anxiety Society Podcast website: anxietysocietypodcast.comFollow the podcast on Instagram: @theanxietysocietypodCall to Action:If you enjoyed this episode, please consider subscribing to the Anxiety Society Podcast on your favorite platform. Your support helps us reach more listeners. Don't forget to leave a review, as your feedback plays a vital role in helping us improve the content and connect with others who might benefit from our discussions. Engage with us on social media to share your thoughts and experiences!

John continues his conversation with Devin Sizemore. They talk about taking time off as an entrepreneur and building a life that includes vacations and family time. Devin also shares how he uses strategic time blocking to make space for both work and family and explains why putting family time on the calendar is just as important as booking a client meeting.  In Part 1, the two discussed building powerful business networks and generating quality referrals. Listen to this episode to learn more: [00:00] - The red car analogy [01:57] - How Million Dollar Author helps people write books [05:11] - Taking vacations as a business owner [11:22] - Impact of Devin's faith on his business [14:17] - How Devin nurtures his significant relationships [17:31] - Putting family time on the calendar [20:11] - You don't need an excuse to rest [21:38] - How John protects his calendar [23:41] - The dash — the time between birth and death [25:31] - Devin's Top daily habits  [26:45] - Traits of a great leader [28:06] - How Devin invests in his growth [29:15] - Best way to connect with Devin [33:08] - Recommendations for leadership books [37:48] - Closing thoughts NOTABLE QUOTES: “The business will be there tomorrow. You only get one chance to watch your kids grow up.” “If you're not running a business that is aligned with your values, that is a horrific place to be.” “If you can't step away, what do you have?” (If your business falls apart when you take a break, then you don't really have a solid business.) “You don't need to make an excuse for prioritizing yourself or your family.” “If you're distracted at home, it will decimate the work.” “The fun part about a book is, it becomes a tool. This tool can live forever.” “I want to surround myself with people who are infinitely better than me at everything, and then I want to do nothing to hold them back.” “Leadership is running so hard, so fast, with such a clear vision that everyone knows who they're following and where to follow.” “Treat your family like a client, too.” “You only get one chance to do a lot of these things (family moments), so make sure that they're higher on your priority list.” BOOKS MENTIONED: Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz (https://a.co/d/iqS5Gdl) Fourth Wing by Rebecca Yarros (https://a.co/d/7uvBRqG) and Fourth Wing 3-Book Series (https://a.co/d/cbIVN0B) Every Shot Must Have a Purpose: How GOLF54 Can Make You a Better Player by Pia Nilsson, Lynn Marriott, Ron Sirak (https://a.co/d/glRjYXn) Three Feet from Gold: Turn Your Obstacles into Opportunities! by Sharon Lechter & Greg Reid (https://a.co/d/7yddGbx) The Connector's Way: A Story About Building Business One Relationship at a Time by Patrick Galvin (https://a.co/d/d7sKvtd) Leading to the One: Creating Cultures of Clarity Where People Are Engaged, Developed and Fulfilled by Nikki McLeod and Bob Borchert (https://a.co/d/2aEGQhY) The Art of Self-Leadership: Discover the Power Within You and Learn to Lead Yourself by Heather R. Younger (https://a.co/d/bMU57ZA) The Art of Caring Leadership: How Leading with Heart Uplifts Teams and Organizations by Heather R. Younger (https://a.co/d/9UgGVtE) The Art of Active Listening: How People at Work Feel Heard, Valued, and Understood by Heather R. Younger (https://a.co/d/2bqTtz5) Visit https://devinsizemore.com/book-recommendations/ for extensive book recommendations Listen to Heather Younger on this podcast: Episode 139: The Art of Active Listening with Heather Younger  Episode 251: The Art of Self-Leadership with Heather Younger  USEFUL RESOURCES: https://devinsizemore.com/ https://www.linkedin.com/in/dpsizemore/ https://www.instagram.com/dpsizemore/ https://www.facebook.com/dpsizemore https://www.youtube.com/channel/UCWOKSsJYXZUu1iJSNlfZmJA Connection Expansion: You are One Connection Away from Massive Success in Your Life and Business (https://a.co/d/2GdmheB)  CONNECT WITH JOHN Website - https://iamjohnhulen.com    Instagram - https://www.instagram.com/johnhulen    Facebook - https://www.facebook.com/johnhulen    X - https://x.com/johnhulen    LinkedIn - https://www.linkedin.com/in/johnhulen    YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA    EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/ 

Nigel Tunnacliffe is the founder and CEO of Coastline Academy, the largest driving school in the United States. Starting from teaching students himself at a single location, Nigel has grown Coastline Academy to serve nine states and hundreds of thousands of students. The company has been recognized as the sixth fastest-growing education company in the U.S. by Inc. magazine. Nigel's journey is a testament to scaling a hands-on service business into a national operation, all while staying mission-driven and customer-focused. On this episode we talk about: How Nigel made his first dollar selling Magic: The Gathering cards as a kid The transition from side hustles and early businesses to founding Coastline Academy The challenges and pivots involved in launching a mission-driven company Financing a startup with minimal savings, creative fundraising, and lean operations The step-by-step process of scaling from a local service to a national brand Top 3 Takeaways Start Small, Scale Smart: Begin by doing the work yourself to gain firsthand experience and credibility. Each step up-hiring, management, multi-state expansion-should be built on a solid foundation of understanding the business from the ground up. Mission Over Product: Focusing on a core mission (in Coastline's case, eradicating car crashes) allows you to pivot product ideas while staying true to your purpose. Execution and adaptability matter far more than the initial idea. Creative Survival: Raising just enough money to buy time and cover basic expenses can be enough to get off the ground. Be transparent with investors, get creative with financing (but be cautious), and focus relentlessly on achieving product-market fit before scaling. Notable Quotes "The execution against the idea is literally everything. There's zero value to the idea that you have. What actually matters is working to figure out if somebody is going to vote that they're on board for this service existing-and not just vote by giving you a thumbs up, but by actually taking their wallet out and paying you to solve this problem." "For someone just starting out, you don't need to figure out how to have layers of directors and middle managers and regional operations. You've got to figure out how to get enough cash in to cover your costs, and you can do that by just rolling up your sleeves and doing the hard work." "Success is like a spiral staircase. You can only see the next couple of steps. You can't see around the corner… but you can see the next two things you've got to do. So just focus on doing those two things and do them extremely well." Connect with Nigel Tunnacliffe: LinkedIn: https://www.linkedin.com/in/tunnacliffe Website: https://coastlineacademy.com/ Instagram: https://www.instagram.com/coastlineacademy/?hl=en Learn more about your ad choices. Visit megaphone.fm/adchoices

Unlocking UX Marketing: Humanizing Brands in an AI-Driven World with Ginny Delaitre VDSdigitalagency.com About the Guest(s): Ginny Delaitre is the founder and CEO of VDS Digital Agency and the creator of UX Marketing. With a rich background in design and technology, Ginny has innovated a new marketing approach that places user experience at the forefront. Her work emphasizes the importance of trustworthiness and user-centric marketing, utilizing AI tools to enhance brand loyalty and optimize the user journey. Her professional journey traversed mobile app development, design, and architecture before pioneering UX marketing. Episode Summary: Welcome to another enlightening episode of The Chris Voss Show! This week, Chris Voss is joined by Ginny Delaitre, the innovative founder of VDS Digital Agency and the creator of UX Marketing. With a rich tapestry of experiences in design and technology under her belt, Ginny shares her unique approach to marketing that places user experience at the heart of her strategies. By doing away with traditional marketing models and embracing user-centric methodologies, Ginny emphasizes building trust and long-lasting relationships with clients in this AI-driven world. In this insightful episode, Ginny discusses the creation of UX marketing, explaining how it revolutionizes traditional marketing strategies by prioritizing user experience. Listen in as Chris and Ginny dive into the impact of AI in marketing, exploring how brands can maintain their human elements amidst rapid technological advances. Ginny also reveals her unique perspective on how storytelling can counteract the disconnect created by AI tools and establish authentic connections with audiences. This episode is a must-listen for entrepreneurs and marketers seeking to innovate their brand strategy and leverage the latest tech in user-focused marketing. Key Takeaways: UX Marketing Approach: Ginny introduces UX Marketing, focusing on creating effortless and trustworthy user journeys that place user experience at the forefront of marketing strategies. AI and Trust in Branding: Discussion around how excessive use of AI can erode trust and the importance of maintaining a human connection to strengthen brand loyalty. Storytelling as a Solution: Highlighted the importance of storytelling in marketing to foster genuine connections and mitigate the adverse effects of the uncanny valley. Ginny's Background and Insight: Ginny shares her diverse background in mobile app development, design, and architecture, detailing how these experiences shape her innovative marketing approach. Tools for Efficiency: Demonstrated the use of AI tools developed by VDS Digital Agency to streamline social media content creation and improve marketing efficiency. Notable Quotes: The way we can counteract AI's disconnect is with storytelling—show how you got there, not just the end result." "People don't like being pushed to buy a product; they want a personalized experience with a brand." "By showing the backstage, you counter the lack of trust that comes with AI." "The prime with AI tools is it's very easy and fast, but you should always ensure the user sees something they want to engage with." "Once you connect with the brand, you're more inclined to overlook little AI mishaps."

Join me as I chat with Nick Huber to discusses how "boring" businesses like storage, lawn care, and service companies often create more reliable paths to wealth than tech startups. He shares his personal journey from a college storage business that sold for $1.75 million to purchasing and improving self-storage facilities worth millions. The conversation explores various low-tech business opportunities with high profit potential and minimal competition.00:00 - Intro02:08 - Nick's Sweaty Startup journey05:20 - Self-storage facility investments and returns07:31 - Examples of profitable service businesses13:13 - Sweaty Startup Idea: Night Nurse Marketplace18:49 - Value of a Good Domain Names22:25 - The AI + Sweaty Startups OpportunityKey Points• Nick Huber shares his journey building "boring" but profitable businesses, including Storage Squad and self-storage facilities• Sweaty startups (service-based local businesses) often have less competition and higher success rates than tech startups• Simple marketing tactics like sidewalk chalk, bandit signs, and local networking can be highly effective for service businesses• Domain names are valuable digital real estate worth investing in for business credibility and growth1) The WEALTHY people in your town aren't tech foundersThey own boring businesses:• Underground utilities• Surveying companies• HVAC businesses• Real estate developmentWhile everyone's dreaming of being the next Elon, these folks are quietly building wealth.2) Nick's first million came from... college student storage! He built Storage Squad with:• $1500 Craigslist cargo van• $2200 box truck• SIDEWALK CHALK as his only marketingGrew to $2.2M in revenue, sold for $1.75M in 2020.No tech, no VC money, just hustle.3) Self-storage facilities = GOLD MINES Nick bought a neglected facility for $625K with:• 40,000+ square feet• 180+ units• Only making $4K/monthAnother facility they bought for $1.5M now generates $40K/month and is worth $4.5M!4) "Sweaty startups" are EVERYWHERE making serious money:• Lawn care: $100K+ working 9 months/year• Mobile detailing: $17K revenue/$10K profit PER MONTH• High-end transportation: Consistent 6-figure income• Tree removal: $3K for 4 hours of work (2 people)All with minimal startup costs!5) The DOMAIN NAME lesson that most miss:Nick paid $450K for [Somewhere.com](http://somewhere.com/) and says it's already delivered MORE value than that."People will spend millions on physical real estate but balk at a few thousand for digital real estate - the home of your business."6) The COMPETITION ADVANTAGE of sweaty startups:Would you rather compete against:• Stanford CS grad with $20M in VC fundingOR• Local business owner who doesn't answer phones on Monday afternoons?Choose your competition wisely!7) BEST BUSINESS IDEA from the pod: Night Nurse Marketplace• Domain available for $13K (or $1,100/month lease-to-own)• Target new parents needing overnight baby care• Build directory + blog with AI• Charge $1K finder's fee to match families with nurses$20K+ monthly potential!8) The AI + SWEATY STARTUP opportunity:The best AI companies might start as sweaty startups first.Build the customer base and trust with a service business, THEN layer in tech and AI solutions.This is how you build something valuable without competing with 1000 other AI startups.Notable Quotes:"The wealthy people that I know, the ones with giant beach houses in the outer banks and private jets at the local airport, almost all of them did something boring." - Nick Huber"Do you want to compete against LeBron James or a fifth grade girl in basketball? I play against the fifth grade girl every time because my odds of having a win and making money are higher." - Nick HuberLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND NICK ON SOCIALX/Twitter: https://x.com/sweatystartupNick's New book: https://www.sweatystartupbook.comSweaty Startup Ideas: http://Sweatystartup.com/ideasBolt Storage: http://boltstorage.comSomewhere: http://somewhere.com

In this must-listen episode of Money Moves, Matty A and Ryan Breedwell dive into the latest financial and economic shake-ups, including the Federal Reserve's next big move, the real impact of tariffs, and how global tensions are influencing the markets. With inflation cooling and M2 money supply expanding, are we at the starting line of a major bull run? Plus, we dissect the crypto rollercoaster, gold's all-time high, and why real estate might be a goldmine right now. Don't miss these high-impact insights! Key Topics Covered: How geopolitical tensions (Ukraine, Israel, Iran) are shaping markets (00:01:00) FOMC's rate decision: What's next for investors? (00:02:00) Inflation is falling—what does that mean for your money? (00:03:00) 60-90 day warning: Why this is a critical moment for investing (00:06:00) M2 money supply is loosening—how that impacts rates, stocks, and real estate (00:10:00) Tariffs explained: What the media is getting wrong & why they work (00:16:00) Real estate slowdown or opportunity? Breaking down the market shift (00:38:00) Is NOW the best time to buy property? (00:42:00) Gold is soaring—what's behind the demand spike? (00:32:00) Bitcoin, altcoins & institutional moves—where is crypto headed? (00:34:00) Notable Quotes: “The window is closing—investors have 60-90 days before the market flips.” “The M2 money supply is expanding—this is a major bullish signal.” “Tariffs take time, but they're already working—the media just won't admit it yet.” “Gold is skyrocketing—what do they know that we don't?” Resources Mentioned: FOMC & Fed Interest Rate Announcements U.S. Inflation & CPI Data Breakdown Latest Tariff & Trade Policy Insights Crypto & Institutional Investment Trends Call to Action: Text 'XRAY' to 844.447.1555 for a FREE financial portfolio review. Text 'DEALS' to 844.447.1555 for exclusive private investment opportunities. Follow @officialmattya on all social media platforms. Visit Shop.MillionaireMindcast.com for top-tier financial resources & merch. Episode Sponsored By: Discover Financial Millionaire Mindcast Shop: Buy the Rich Life Planner and Get the Wealth-Building Bundle for FREE! Visit: https://shop.millionairemindcast.com/ CRE MASTERMIND: Visit myfirst50k.com and submit your application to join! FREE CRE Crash Course: Text “FREE” to 844-447-1555