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In this episode of Generation AI, hosts Dr. JC Bonilla and Ardis Kadiu examine how AI can support—not replace—human decision-makers in college admissions. They discuss the growing challenge of application volume (with schools like NYU receiving 120,000 applications) against limited staff resources, creating bottlenecks where reviewers must evaluate hundreds of applications in tight timeframes. The hosts explain how AI tools can bring consistency to evaluation, remove human bias, and dramatically speed up document processing while maintaining quality. They outline specific AI applications in admissions including document verification, essay evaluation, and transcript analysis, emphasizing that the goal is to enhance human judgment rather than replace it.The Admissions Crunch: Record Application Numbers (00:00:57)NYU received 120,000 applications this year, the most for any private universityUniversity of Texas at Austin saw a 24% increase in applicationsUniversity of Washington experienced 57% growth over five yearsHarvard received 60,000 applications for just 2,000 spotsThe Human Workload Problem (00:02:46)Average public university has 60 new students per staff memberApplication-to-staff ratio can reach 600-650 for selective schoolsEach application takes 15-30 minutes to reviewStaff often have multiple responsibilities beyond application reviewThe Student Experience Impact (00:06:08)Long waiting times affect student decision-makingSpeed to response is critical for enrollment strategyReducing review time from 45 days to 24 hours can increase enrollmentEarly decisions are a competitive advantage for institutionsHow College Admissions Work (00:08:12)Holistic admissions evaluate academic achievement, personal statements, extracurricularsRolling admissions focus on meeting basic criteria with rapid turnaroundBoth processes involve significant manual reviewConsistency and speed are major challengesAI Advantages in the Admissions Process (00:11:24)Consistency and fairness through uniform evaluation standardsAI applies the same criteria consistently across all applicationsRemoves human bias that can affect evaluation outcomesMaintains evaluation standards even with reviewer fatigueAI Technology in Document Processing (00:14:54)Optical Character Recognition (OCR) digitizes documents efficientlyNatural Language Processing (NLP) analyzes qualitative aspects of applicationsMultimodal models like Gemini 2.0 extract data from documents accuratelyReasoning models can evaluate applications based on specific criteriaCurrent State of AI in Admissions (00:17:53)OCR technology for transcript scanning exists but is limitedSome schools use data extraction when loading information into CRMsFew comprehensive solutions integrate all aspects of AI evaluationTechnology is just becoming available for full-scale implementationTechnical Applications of AI in Admissions (00:19:17)Document verification automates checking for completeness and accuracyEssay evaluation can extract themes about student readinessCourse equivalency mapping connects courses across institutionsTranscript evaluation helps with transfer credits and placementAdmissions as a Rubric (00:25:37)Admissions decisions are based on measurable criteriaCriteria can be objective (in-state status) or subjective (leadership qualities)Digital application review transforms criteria into software evaluationsAI can work effectively with rubric-based evaluation systemsElement451's AI-Powered Admissions Approach (00:29:08)AI agent ingests institutional rubrics and evaluation criteriaSystem analyzes all submitted documents through data extractionProvides scores and reasoning for each evaluation criterionPlaces AI recommendation alongside human evaluationThe Future: Your First Read is Your Second Read (00:31:08)AI provides efficient, fair, consistent and scalable admissions processGoal is to enhance human judgment, not replace itRemoves human bias while maintaining quality evaluationFrees staff time for personal interaction with prospective students - - - -Connect With Our Co-Hosts:Ardis Kadiuhttps://www.linkedin.com/in/ardis/https://twitter.com/ardisDr. JC Bonillahttps://www.linkedin.com/in/jcbonilla/https://twitter.com/jbonillxAbout The Enrollify Podcast Network:Generation AI is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
In this episode of Generation AI, hosts JC Bonia and Ardis Kadiu explore the rapidly evolving landscape of personal AI agents. They analyze four types of agents - general task agents, researcher agents, workflow agents, and code generation agents - before diving into the recent sensation around Manus AI. The hosts discuss how AI agents are shifting from simple task execution to complex autonomous workflows, potentially transforming how work gets done across industries. The conversation highlights a critical turning point where AI can now operate with minimal human supervision, challenging previous assumptions about the "human in the loop" paradigm.Introduction to AI Agents and Recent Developments (00:00:00)JC and Ardis introduce the episode's focus on AI agentsBrief mention of Manus AI creating waves in the tech worldSetting the stage for understanding personal AI agents in 2025Discussion of how these agents will shape workflows and productivityThe Evolution of AI Agents (00:01:48)The shift from frontier models to foundational agent AIHow 2023 saw the emergence of autonomous personal agentsRequirements for agents: reasoning, adaptation, and action capabilitiesTime compression in AI development with DeepSeek and Grok 3Categories of Personal AI Agents (00:05:52)Four main types of agents identified by the hostsGeneral task agents for personal productivity and schedulingResearcher agents for deep knowledge gathering and synthesisWorkflow agents for orchestrating multi-step processesCode generation agents for software developmentDeep Research Agents in Action (00:09:41)Ardis shares how research agents have changed his workflowExamples of using AI for market research and data gatheringTools like Perplexity offering free research capabilitiesClaude and Gemini providing deep research featuresThe value of referenced, data-backed insights for decision makingWorkflow Agents: Connecting the Pieces (00:15:10)Explanation of how workflow agents orchestrate multiple processesZapier and Make.com for workflow automationRelevance for personalizationLindy.ai for Gmail integration and automationThe ability to mix and match between different LLMs for optimal resultsCode Generation Agents (00:18:00)The acceleration of AI code writing capabilitiesReference to Anthropic CEO's claim about AI writing 90% of code soonCursor and Anthropic Code Agent toolsLovable - no-code solution for building applicationsBolt as another code generation platformIntroduction to "vibe coding" - collaborating with AI on code without technical expertiseManus AI: A Game-Changing Personal Agent (00:24:45)Overview of what makes Manus different from previous agentsThe massive waitlist and $10,000 access codes showing huge demandHow Manus provides autonomous task execution with minimal human inputThe open-source alternative "Anus" created using Manus itselfThe ability to work continuously in the background and notify when completeThe Future of Work with Autonomous Agents (00:32:16)Implications for knowledge work and job rolesThe shift from "human in the loop" to "human as supervisor" modelsArdis acknowledging the difficulty in claiming AI won't replace certain rolesDiscussion about which jobs might remain relevant in the AI futureHow autonomous agents are changing organizational designClosing Thoughts on the AI Landscape (00:39:34)Reflection on how major AI releases create excitement and commercialization racesAnticipation of more autonomous agent solutions following ManusThe rapid pace of change in the AI spaceHow these tools will continue to democratize access to advanced capabilitiesExpectations for what might emerge in the coming months - - - -Connect With Our Co-Hosts:Ardis Kadiuhttps://www.linkedin.com/in/ardis/https://twitter.com/ardisDr. JC Bonillahttps://www.linkedin.com/in/jcbonilla/https://twitter.com/jbonillxAbout The Enrollify Podcast Network:Generation AI is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
In this exciting episode of Generation AI, hosts Ardis Kadiu and Dr. JC Bonia examine the rapid evolution of voice AI agents and their impact on higher education. They spotlight Sesame, a new open-source voice model that crosses the "uncanny valley" with its remarkably human-like speech capabilities. The hosts demonstrate these advanced voice technologies live and discuss how they're already transforming student support services, enrollment management, and call centers. As voice becomes the primary interface for AI interaction, colleges must adapt to meet student expectations for 24/7 instant support while maintaining an authentic, empathetic experience.The Voice AI Revolution Arrives (00:00:00)Introduction to the rapidly evolving voice AI landscape in spring 2025Shift from text-based prompting to voice as the primary AI interfaceVoice modes now standard in major AI platforms (ChatGPT, Gemini, Perplexity)Growing prevalence of AI voice agents in customer service contextsIntroducing Sesame: Breaking the Internet (00:02:00)Overview of Sesame, an ultra-realistic, open-source AI voice modelHow Sesame differentiates from previous voice technologiesThe significance of its open-source MIT license for wider adoptionCrossing the "uncanny valley" with human-indistinguishable speechLive Demonstration with Maya (00:09:00)Interactive conversation with the Sesame voice model "Maya"Demonstrations of emotional range, empathy, and conversational realismRole-play examples showing versatility for higher education scenariosShowcasing natural pauses, breathing patterns, and emotional intelligenceTechnical Approaches to Voice AI (00:14:00)Comparison of different voice technology architecturesTraditional pipeline: Speech-to-Text → LLM processing → Text-to-SpeechNative voice models: direct voice-to-voice processingHow end-to-end approaches improve latency, accuracy, and emotional contextParallels to human language processing and bilingual thinkingVoice AI Providers and Implementation (00:18:00)Overview of key players in the voice AI market (11Labs, OpenAI, Meta)Recent announcements including Llama 4's voice capabilitiesBuilding voice agent systems that minimize latencyMulti-channel implementation strategies beyond traditional phone callsHigher Education Use Cases (00:25:00)Enrollment support with multilingual family communication24/7 student services that match student productivity patternsIntegration across multiple communication channelsVoice as a natural query interface on campusEnhancing accessibility while maintaining personalizationTransforming Call Centers (00:30:00)How voice AI is replacing traditional IVR phone treesBenefits of AI-powered routing without human limitationsCost-saving potential with AI handling 30-50% of callsEliminating wait times during peak periods like financial aid seasonParallel processing capabilities versus sequential human staffingBalancing Technology and Responsibility (00:38:00)Ethical considerations for voice AI implementationImportance of accurate information deliveryHow human staff can focus on more complex, high-value interactionsReal-world implementations at Johnson Community College and other institutionsLooking ahead to continued voice technology improvements - - - -Connect With Our Co-Hosts:Ardis Kadiuhttps://www.linkedin.com/in/ardis/https://twitter.com/ardisDr. JC Bonillahttps://www.linkedin.com/in/jcbonilla/https://twitter.com/jbonillxAbout The Enrollify Podcast Network:Generation AI is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
In this episode of Generation AI, hosts JC and Ardis tackle one of the most pressing concerns in higher education today: how to trust AI outputs. They explore the psychology of trust in technology, the evaluation frameworks used to measure AI accuracy, and how Retrieval Augmented Generation (RAG) helps ground AI responses in factual data. The conversation offers practical insights for higher education professionals who want to implement AI solutions but worry about accuracy and reliability. Listeners will learn how to evaluate AI systems, what questions to ask vendors, and why having public-facing content is crucial for effective AI implementation.Introduction: The Trust Challenge in AI (00:00:06)JC Bonilla and Ardis Kadiu introduce the topic of trusting AI outputsContrasting traditional predictive modeling metrics with new AI evaluation methodsUnderstanding that trust is both earned and lost through interactionsThe Psychology of Trust in AI (00:03:35)How human psychology frameworks for trust transfer to technologyChallenge appraisal (seeing AI as enhancement) versus threat appraisal (seeing AI as risky)Example: How autonomous driving shows trust being built or lost through micro-decisionsThe importance of making AI systems more predictable to humansEvaluating AI Outputs: The Evals Framework (00:11:41)Moving from traditional machine learning metrics to new evaluation methodsHow OpenAI Evals works as a standard for measuring AI performanceCreating test sets with thousands of variations to check AI outputsThe concept of "AI checking on AI" for more thorough evaluationElement451's achievement of 94-95% accuracy rates on their evaluationsRetrieval Augmented Generation (RAG) Explained (00:27:23)RAG as an "open book exam" approach for AI systemsHow data is processed, categorized, and made searchableThe importance of re-ranking information to find the most relevant contentHow multiple documents can be combined to create accurate answersAddressing Common AI Trust Concerns (00:33:31)Reducing hallucinations through proper grounding in source materialWhy "garbage in, garbage out" fears are often overblownUsing public-facing content as reliable data sourcesThe value of traceable sources in building confidence in AI responsesConclusion: Building Earned Trust (00:38:11)Trust in AI comes from reliability and transparencyThe importance of asking the right questions when selecting AI partnersHow to distinguish between companies just talking about AI versus implementing best practices - - - -Connect With Our Co-Hosts:Ardis Kadiuhttps://www.linkedin.com/in/ardis/https://twitter.com/ardisDr. JC Bonillahttps://www.linkedin.com/in/jcbonilla/https://twitter.com/jbonillxAbout The Enrollify Podcast Network:Generation AI is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
In this episode of Generation AI, Ardis Kadiu and Dr. JC Bonilla unpack FERPA—the Family Educational Rights and Privacy Act—and its critical role in protecting student data within AI-driven educational tools. They clarify common misunderstandings around FERPA compliance, specifically addressing the handling of AI-powered student engagement platforms, chatbots, and data security practices. Learn how institutions can effectively utilize AI while safeguarding student privacy and maintaining compliance.Understanding FERPA Basics (00:00:07)Introduction of the topic based on questions from the AI Engagement SummitFERPA stands for Family Educational Rights and Privacy ActFederal law enacted in 1974 that protects privacy of student educational recordsApplies to institutions receiving US Department of Education fundingGrants students (or parents of minors) rights regarding their educational recordsWhat Constitutes Educational Records Under FERPA (00:07:33)Academic records including grades, transcripts, and course enrollmentPersonally identifiable information (PII) such as names, student IDs, birthdatesDisciplinary records and counseling informationFinancial aid and billing informationStudent communications with advisers, faculty, and staffInstitutions must maintain control and prevent unauthorized disclosureFERPA Compliance for Engagement Tools (00:08:52)Student data must remain protected from unauthorized accessInformation cannot be used for unintended purposes outside institutional contractsData must remain under the institution's control at all timesThe "school official exception" allows third-party vendors to access dataVendors must perform services the school would otherwise use its own staff forSchools must maintain direct control over records use and maintenanceVendor Contracts and FERPA Compliance (00:13:01)Contracts must clearly state vendors act as school officials bound by FERPAVendors cannot use student records outside the scope of their contractsInstitutions must retain full control over how student data is accessedImportance of granular access controls and role-based permissionsVendors should not use student data to train AI models without specific permissionData minimization principles should be followed in all AI processesData Security Requirements (00:15:51)Encryption requirements for data in transit and at restImportance of multifactor authenticationAccess logging to track who interacts with dataData deletion and retention policies must be clearly definedVendors should have clear procedures for data deletion after contract endsAudits and Compliance Monitoring (00:16:40)Vendors should comply with security and privacy standardsRegular security audits and compliance reviews by third partiesThe importance of SOC 2 Type 2 certification as the gold standardInstitutions' rights to conduct independent security auditsAI-Specific FERPA Concerns (00:18:50)Chatbots and AI assistants must follow proper verification protocolsAI-powered tools must adhere to role-based access permissionsRisks of using public AI tools like ChatGPT with student dataDirectory vs. non-directory information distinctionsThe dangers of uploading student data to non-FERPA compliant AI toolsAI Training and Data Use Risks (00:24:00)Many AI models store and use interactions for trainingRisks of unauthorized retention of student recordsImportance of checking data retention policies in AI toolsFree versions of AI tools typically don't offer data protection optionsPaid versions may have data retention turned on by defaultElement451's FERPA Compliance Approach (00:26:28)SOC 2 Type 2 compliance with third-party verificationData encryption in transit and at rest with additional field-level encryptionMultifactor authentication enforcementIdentity verification in AI chatbots before sharing any personal informationNo training on user data and anonymization of activity dataInstitution control over data deletion and visibility of all recordsAI inherits institutional security policies and access controlsClosing Thoughts (00:29:39)The importance of understanding FERPA in the AI contextBuilding trust through proper complianceAddressing misinformation around FERPA and AIInvitation for listeners to suggest future topics - - - -Connect With Our Co-Hosts:Ardis Kadiuhttps://www.linkedin.com/in/ardis/https://twitter.com/ardisDr. JC Bonillahttps://www.linkedin.com/in/jcbonilla/https://twitter.com/jbonillxAbout The Enrollify Podcast Network:Generation AI is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
In this episode of Generation AI, hosts Ardis Kadiu and JC Bonilla examine the groundbreaking impact of XAI's new Grok-3 model. Released just 60 days after Grok-2, this AI system is making waves by outperforming competitors in multiple categories, from coding to creative writing. The hosts explain why Grok-3's reasoning capabilities mark a significant shift in AI development, moving beyond simple chatbots toward truly autonomous agents. They explore how XAI achieved this rapid advancement in just 15 months and discuss what it means for consumers, businesses, and higher education as AI models become more powerful, more accessible, and more integrated into everyday tools.Catching Up and Conference Highlights (00:00:06)Hosts Ardis Kadiu and JC Bonilla catch up on recent activitiesJC shares his experience using AI as a running coachArdis discusses his presentation at the Achieving the Dream conferenceDiscussion of an emotional AI interaction that resonated with the audienceIntroduction to Grok-3 (00:05:00)Overview of Grok-3, the new AI model from XAI (Elon Musk's AI company)Explanation of XAI as a competitor to OpenAI, Anthropic, and GoogleDiscussion of how Grok-3 is "breaking the internet" with its capabilitiesOutline of the episode's focus on reasoning-based AI and its implicationsThe Rapid Acceleration of AI Development (00:07:16)Analysis of XAI's remarkable timeline: from startup to frontier model in 15 monthsComparison to OpenAI's 8-year development timelineDetails on Grok-3's training: 100,000+ NVIDIA H100 GPUs and 200 million GPU hoursDiscussion of how this speed of progress is reshaping the AI landscapeEvaluating Grok-3's Performance (00:12:39)Explanation of how Chatbot Arena provides real human evaluation of AI modelsGrok-3 achieved the highest score ever in Chatbot Arena (1403)Breakdown of categories where Grok-3 ranks #1: hard prompts, coding, math, creative writingArdis shares his personal experience using Grok-3What Makes Grok-3 Different (00:18:09)Explanation of "Big Brain Mode" and advanced reasoning capabilitiesDiscussion of real-time knowledge and Twitter/X integrationComparison with other models like GPT-4 and GeminiAnalysis of how its reasoning allows for self-correction and reduced hallucinationsStrategic Advantages of Grok-3 (00:23:37)Integration into Tesla vehicles and the X platformHow built-in access creates a direct user funnelDiscussion of the multimodal capabilities, including the new voice modeAnalysis of how these integrations give XAI unique advantages in the marketThe Path to Autonomous AI Agents (00:27:38)Why chatbots are just a stepping stone to autonomous AI agentsExplanation of how reasoning models break down problems into sub-stepsDiscussion of how this leads to more human-like thinking and problem-solvingThe "reason, adopt, and action" loop in advanced AI systemsReal-World Applications of Reasoning AI (00:30:15)Educational applications: complex problem solving and personalized learningResearch benefits: literature review, data analysis, and hypothesis generationDiscussion of real-time information access through X/Twitter integrationHow these models can save users hundreds of hours of workThe Competitive AI Landscape (00:33:29)Price comparison between OpenAI's ChatGPT Pro ($200/month) and Grok ($20/month)Mention of Perplexity's free deep search capabilitiesDiscussion of how competition is improving AI experiences for usersPredictions about accelerated timelines for GPT-5, Grok-4, and Gemini 3Implications for Higher Education and Consumers (00:38:10)How better reasoning models will lead to improved AI productsDiscussion of vertical-specific workflows being developedReduction in hallucinations making AI more reliable for critical tasksPromotion of Element451's AI Engaged Summit (February 25-26)Closing Thoughts (00:39:46)JC reflects on the need to try new AI tools rather than sticking with favoritesDiscussion of how rapid innovation affects consumer loyalty in AIEncouragement for listeners to provide feedback and engage with the podcastInformation about the Enrollify podcast network - - - -Connect With Our Co-Hosts:Ardis Kadiuhttps://www.linkedin.com/in/ardis/https://twitter.com/ardisDr. JC Bonillahttps://www.linkedin.com/in/jcbonilla/https://twitter.com/jbonillxAbout The Enrollify Podcast Network:Generation AI is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
In this packed episode of Generation AI, hosts Ardis Kadiu and Dr. JC Bonilla break down three major developments shaking up AI in higher education. They analyze California State University's groundbreaking partnership with OpenAI to provide ChatGPT Enterprise to over 500,000 students across 23 campuses. The hosts also dig into DeepSeek's stunning $6 million AI model that's disrupting the market and sparking what some call AI's "Sputnik moment." Finally, they explore OpenAI's latest innovations including Operator and Deep Search, showing how these AI agents are transforming research and automation. This episode offers essential insights for higher education professionals trying to understand how these rapid AI developments will impact their institutions.CSU's Game-Changing OpenAI Partnership (00:01:36)Partnership brings ChatGPT Enterprise to 500,000+ students across 23 campusesCreation of AI Common Hub for centralized tools and trainingFocus on faculty empowerment and workforce development through AIImplementation challenges across a large, distributed systemThe Past Three Weeks in AI (00:13:23)Discussion of recent developments in AI technologyAnalysis of rapid acceleration in AI capabilitiesImpact on higher education and institutional adoptionDeepSeek: AI's Sputnik Moment (00:13:55)Introduction of DeepSeek's new AI model and its capabilitiesAnalysis of the $6 million training cost breakthroughDiscussion of geopolitical implications and US-China AI competitionExplanation of open source model vs. hosted service distinctionsOpenAI's New Agent Technologies (00:25:11)Introduction of OpenAI's scheduled tasks featureAnalysis of Operator: AI-powered browser automationDiscussion of security and trust considerationsReal-world applications in higher educationDeep Search: The Research Revolution (00:34:52)Detailed breakdown of OpenAI's Deep Search capabilitiesComparison with Google's Gemini Deep ResearchReal-world example of ICP research automationCost-benefit analysis of AI research toolsImpact on academic and professional researchLooking Ahead: AI in Higher Education (00:41:11)Discussion of future implications for institutionsIntegration challenges and opportunitiesImportance of AI literacy and trainingUpcoming AI Engaged Summit announcement - - - -Connect With Our Co-Hosts:Ardis Kadiuhttps://www.linkedin.com/in/ardis/https://twitter.com/ardisDr. JC Bonillahttps://www.linkedin.com/in/jcbonilla/https://twitter.com/jbonillxAbout The Enrollify Podcast Network:Generation AI is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
On this episode Doug speaks with Mitesh Agrawal the CEO of Positron.ai. Positron is advancing the world of AI hardware right here in the Biggest Little City, with their first product that provides 3X the performance of NVIDA at a lower cost. They discuss the changing landscape of AI, the importance of purpose built hardware and Positrons unique value. They discuss the Positron team, their investors and their success to date as well as dive in the future for them in our region.
Host: Vivian Hui, RN, BSN, PhD Guests: Bill Hersh, MD, FACMI, FAMIA Wendy Chapman, PhD; Jay Patel, BDS,MS, PhD Description: Recorded live at the 2024 AMIA Annual Symposium, join our experts on this episode as they explore the excitement and hesitancy of AI in healthcare.
AI Unraveled: Latest AI News & Trends, Master GPT, Gemini, Generative AI, LLMs, Prompting, GPT Store
A Daily Chronicle of AI Innovations on January 22 2025
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Holmberg's Morning Sickness - Wednesday January 8, 2025 Learn more about your ad choices. Visit podcastchoices.com/adchoices
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In the inaugural 2025 episode of The Higher Ed Pulse, hosts Mallory and Seth dive into the complex and urgent topic of ethics in artificial intelligence (AI) within higher education. They explore the challenges AI presents, such as data privacy, algorithmic bias, and over-reliance on automation, while discussing strategies to align AI usage with institutional missions. This thought-provoking episode is a must-listen for higher education professionals navigating the evolving landscape of AI ethics.Key TakeawaysAI Ethics as a Priority: Higher education must prioritize creating frameworks for ethical AI usage to align with institutional missions.Data Privacy Concerns: Transparency in how student data is collected, stored, and used is essential to build trust and avoid misuse.Bias in Algorithms: Institutions must proactively identify and address biases in AI systems to prevent perpetuating societal inequities.Human Oversight: Despite AI's capabilities, human context, empathy, and decision-making are irreplaceable in areas like financial aid and student support.Accessible AI Tools: Colleges should consider offering AI tools, such as ChatGPT Pro, to ensure equitable access for all students.AI Literacy and Training: Institutions should invest in professional development to empower staff, faculty, and students to use AI responsibly.What are the main ethical challenges of AI in higher education?Mallory and Seth highlight three primary concerns:Data Privacy: AI thrives on data, but students often remain unaware of how their data is used. Institutions must simplify communication about data usage to ensure transparency and trust.Algorithmic Bias: AI tools can inadvertently reinforce inequities if trained on biased data. Institutions need regular audits to identify and mitigate biases.Over-reliance on Automation: AI may lack the human nuance needed in situations like financial aid, where personalized solutions are vital. Human oversight remains critical.How can institutions develop frameworks for ethical AI? Mallory advocates for cross-functional committees to establish fairness, transparency, and accountability in AI policies. Seth emphasizes the importance of aligning AI initiatives with institutional missions, a perspective often overlooked. Both stress the need for a proactive approach, much like crisis communications planning, to address potential AI-related issues before they arise.What role does access play in AI ethics? Seth raises concerns about unequal access to AI tools, which could create a divide between students with and without financial resources. He suggests that institutions consider providing AI tools, akin to software licenses for Adobe or Microsoft, to ensure equitable access and skill development.Why is AI literacy essential? The duo underscores the importance of investing in AI education for staff, faculty, and students. Building AI literacy equips educators to use the technology responsibly and aligns with institutional goals to prepare students for the modern workforce.What actionable steps can listeners take? Seth urges individuals to secure their seat at the AI decision-making table within their organizations. Mallory adds that fostering a culture of ethical inquiry and transparency will not only benefit institutions but also serve as a career accelerator for AI advocates. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
Feedback is at the heart of mentorship, and this episode dives into embracing constructive criticism, learning from mistakes, and understanding the power of “tough love.” It's about turning feedback into actionable steps for personal and professional growth—even when it's not easy to hear.Key TakeawaysFeedback Feels Personal: Feedback often feels like a critique of our identity, not just our work—especially as young professionals still finding their footing.Mindset Matters: Shifting from seeing feedback as "positive" or "negative" to viewing it as an opportunity for growth creates a healthier, more collaborative approach.Delivery is Key: Poorly delivered feedback can derail progress, while thoughtful critique builds trust and inspires improvement.Ask for Clarity: Confidence grows when you ask for clarity instead of assuming, ensuring feedback is actionable and meaningful.Delegation and Growth: Letting go of tasks isn't about giving up control—it's about creating space for team growth and focusing on higher priorities.Why Does Feedback Feel So Personal? Feedback can feel like a gut punch, especially early in your career when you're still establishing your identity in the professional world. Erin explains that feedback often feels more personal than it is because young professionals tend to conflate their work with their self-worth. Shelby emphasizes the need for a mindset shift, seeing feedback not as a critique of your person but as a tool for improvement. Together, they explore how balancing ambition with openness to critique helps build resilience.Is There a Right Way to Give and Receive Feedback? Feedback isn't just about the content; it's about the delivery. Erin highlights the importance of learning how to give feedback in a way that resonates, using techniques like the “compliment sandwich” to keep morale high. Shelby praises thoughtful feedback that's constructive rather than critical, emphasizing the power of collaboration. By fostering a team environment where feedback feels like a partnership, it becomes less about judgment and more about mutual growth.What If We Stopped Labeling Feedback as Positive or Negative? Erin introduces the concept of removing labels from feedback entirely, treating it as neutral data for growth. When we label feedback, we often let emotions dictate how we process it, which can hinder progress. Shelby adds that collaboration thrives when feedback is stripped of emotional labels, leading to better solutions and shared success. This subtle but impactful mental shift can make feedback feel like an empowering opportunity rather than a dreaded critique.How Can Feedback Improve Team Dynamics? Shelby and Erin share personal stories about how feedback has shaped their growth. Shelby recalls her early days writing blog posts for Enrollify, initially overwhelmed by critique but eventually transforming her skills with practice and guidance. Erin talks about learning to delegate, a lesson in trust that helped her grow as a leader. Both agree that thoughtful feedback creates space for team members to shine and grow, strengthening team dynamics.What's the Key to Maintaining Confidence Amid Critique? Maintaining confidence in the face of tough feedback is a balancing act. Shelby stresses the importance of stepping back, reminding yourself that everyone—at all levels—receives feedback. Erin advises focusing on clarity by asking questions to ensure you truly understand the critique. By treating feedback as actionable advice rather than a judgment of worth, you can build resilience and confidence over time. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
In this episode, Jeremy and Ken Anselment talk through a variety of common situations that many leaders face each year - including retaining staff, micromanaging, giving constructive criticism, and navigating the transition from being a colleague to being someone's boss. They also unpack why so many leaders continue to deal with imposter syndrome.Guest Name: Ken Anselment, Vice President for Enrollment Management, RHBGuest Social: https://www.linkedin.com/in/kenanselment/Guest Bio: Ken Anselment is Vice President for Enrollment Management at RHB, a division of Strata Information Group. He joined RHB in May 2022 after serving as the Vice President for Enrollment at Lawrence University in Appleton, Wisconsin, where he worked for 18 years. Ken's background in higher ed enrollment spans nearly three decades, beginning at his alma mater, Marquette University. He's also the host of The Admissions Leadership Podcast, and recently self published a book titled ‘Climbing the Admissions Leadership Peak: Lessons from the ALP.' - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and The Application with Allison Turcio.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
Today's inductee into the 2024 Enrollify Hall of Fame is Tina Miller, Executive Director of Creative and Communications at Arizona State University's Enterprise Technology. A trailblazer in AI-driven innovation, Tina has been instrumental in integrating advanced technologies into higher education. From fostering AI literacy to launching impactful ChatGPT initiatives, Tina shares how ASU is redefining the role of technology in student success and workplace efficiency.Check out the full episodes Tina appeared on: AI For U - Episode 7AI For U - Bonus Live at HighEdWebHigher Ed Pulse - Bonus Live at AMAKey TakeawaysAI Enhances Human Connection: Technology is a tool to improve processes and engagement, not a replacement for human creativity and oversight.AI Literacy is Essential: Leaders and teams must prioritize AI education to stay ahead in the evolving tech landscape.Strategic Implementation of AI: Projects like ASU's innovation challenges demonstrate the tangible benefits of integrating AI into teaching, research, and operations.How is AI Transforming Higher Ed at ASU? Tina Miller highlights Arizona State University's proactive approach to AI adoption, underscoring its partnership with OpenAI. Through innovation challenges, ASU encourages faculty and staff to propose projects that integrate ChatGPT into teaching, research, and business operations. These initiatives are grounded in measurable outcomes, ensuring a focus on impact. With over 250 active projects, such as the "Language Buddy" chatbot for German language students, ASU exemplifies how AI can enhance learning and streamline university processes.Why is AI Literacy a Priority for Higher Ed Leaders? Tina emphasizes that AI literacy is the cornerstone of effective technology adoption. Leaders must educate themselves on AI tools and trends to guide their teams and institutions effectively. She shares her own journey of diving into AI education, starting with podcasts like Hard Fork and Marketing AI. This foundational understanding enables leaders to foster fluency among their teams, ensuring that AI tools are used responsibly and effectively. Tina argues that prioritizing AI literacy is not optional—it's essential for staying competitive in the modern educational landscape.How Can Institutions Overcome Barriers to AI Adoption? While time constraints are a common concern among leaders, Tina insists that prioritization is key. She advises leaders to carve out time for AI education by identifying it as a top priority. Listening to industry-specific podcasts, attending conferences, and engaging with like-minded professionals are practical steps to build AI literacy. By fostering a culture of continuous learning and innovation, institutions can integrate AI into their operations to drive efficiency and enhance student success. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
Today's inductee into the 2024 Enrollify Hall of Fame is Jon-Stephen Stansel, founder of Saturn Nine Media, whose transformative social media strategies are reshaping higher education engagement. In this episode, Jon-Stephen discusses the immense potential of social listening, advocates for rethinking the role of social media managers, and shares actionable insights for empowering these professionals. His vision is setting a new standard for leveraging digital platforms in higher ed.Check out the full episodes Jon-Stephen appeared on: Confessions of a Higher Ed Social Media Manager - Episode 9Confessions of a Higher Ed CMO - Episode 55Mission Admissions - Episode 35Key TakeawaysExpand Social Listening Beyond Social Media: Social listening should inform institutional decisions, from curriculum design to event planning, not just content strategies.Elevate Social Media Management Roles: Social media managers should be experienced professionals, supported by entry-level staff, to reflect the critical responsibilities of the role.Support Social Media Teams: Leaders must trust and empower their social media professionals, especially during crisis communication.Foster Staff Advocacy: Encourage staff to share their expertise online and engage in professional communities to elevate both personal and institutional branding.How Can Social Listening Drive Institutional Strategy? Jon-Stephen Stansel argues that social listening's utility extends far beyond crafting social media posts—it should influence major institutional decisions. From adjusting event logistics like parking at commencement to refining messaging strategies, higher ed institutions can benefit immensely by analyzing audience feedback. Social listening provides real-time, data-driven insights that can guide decisions on curriculum updates, event planning, and even cafeteria offerings. By integrating these insights, institutions can better align their strategies with audience needs, fostering stronger connections and more effective operations.Why Should Social Media Management Be a Senior Role? Social media managers often operate under immense scrutiny while managing the public face of their institutions. Despite this, these roles are often treated as entry-level positions. Jon-Stephen calls for a paradigm shift: these critical roles should be filled by experienced professionals who are supported by entry-level staff or assistants. This approach ensures nuanced decision-making, reduces burnout, and provides space for mentorship. Social media managers must have the authority and trust to represent the institution effectively, especially during crises, to build credibility and maintain public confidence.How Can Leaders Better Support Social Media Teams? Jon-Stephen emphasizes the importance of leadership support for social media managers, particularly during high-pressure situations. Leaders should act as shields, ensuring their teams feel empowered to make decisions without fear of undue backlash. This trust fosters creativity and resilience within teams. Additionally, encouraging staff to share their expertise and engage with their professional communities can amplify the institution's reputation. By investing in professional development and showcasing staff talent, institutions can cultivate stronger networks and attract top-tier talent. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
Today's inductee into the 2024 Enrollify Hall of Fame is Kin Sajpal, Vice President of Marketing and Communications at the University of Redlands. We revisit Kin's groundbreaking insights on audience engagement, tailored marketing strategies, and fostering collaboration between enrollment and marketing teams. From innovative approaches to international student recruitment to the transformative "OneGrad" campaign, this episode is a masterclass in strategic higher ed marketing.Check out the full episodes Kin appeared on: Pulse Check: Finding Your Why — Part 1Pulse Check: Navigating International Recruitment — Part 1 Breaking Silos - Episode 6Key TakeawaysHarnessing Student Perspectives: Engaging students as collaborators in strategic planning enhances relevance and impact.Word-of-Mouth Marketing for International Students: Traditional and digital word-of-mouth remain pivotal for international recruitment.Tailored Campaigns by Segmentation: Deep segmentation—domestic and international—is essential for resonating with diverse audiences.Unified Branding for Greater ROI: Holistic campaigns like "OneGrad" and a university-level focus drive better results at lower costs.Enrollment-Marketing Collaboration: Transparent data-sharing and aligned goals foster efficiency and success in recruitment efforts.Episode SummaryHow Can Institutions Engage Students in Strategic Planning? Kin Sajpal highlights the power of inviting students into strategic conversations. By leveraging the expertise and experiences of student workers, institutions can refine their programs to better meet audience needs. This approach doesn't just apply to social media teams but extends across campus functions, creating a more comprehensive understanding of student expectations. Kin emphasizes the importance of viewing programs as "products" and ensuring their applicability across different student demographics. Her message underscores the enduring role of student input in crafting meaningful, audience-centric strategies.What Role Does Word-of-Mouth Play in International Recruitment? Drawing from her own journey as an international student, Kin advocates for the power of word-of-mouth marketing—both in traditional face-to-face interactions and through digital channels. She notes that while the mediums may evolve, the core principle remains: personal recommendations significantly influence decisions. Institutions must design programs with intentionality, ensuring they resonate across cultural nuances. This involves segmenting international audiences beyond broad geographic categories and investing time in understanding micro-segments to unlock high ROI.How Does Unified Branding Amplify Enrollment Success? Kin shares the University of Redlands' transition to unified branding campaigns like "OneGrad." By consolidating efforts into broader campaigns rather than field-specific ones, the university achieved cost efficiencies and better enrollment outcomes. These campaigns align recruitment and marketing efforts, providing prospective students with cohesive messaging. Kin also emphasizes the importance of collaboration between marketing and enrollment teams, where regular data-sharing allows both sides to adapt strategies dynamically and maximize results. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
Today's inductee into the 2024 Enrollify Hall of Fame is Claire Brady. With over two decades of experience in higher education, Claire is a trailblazer in helping institutions embrace artificial intelligence (AI) to improve teaching, learning, and student success.This episode revisits Claire's appearances on Confessions of a Higher Ed CMO and AI for You, where she dives into AI's transformative potential in higher education. From addressing AI literacy to breaking down misconceptions about its applications, Claire's insights provide a clear roadmap for navigating this revolutionary technology.Check out the full episodes Claire appeared on: AI For U - Episode 9 Confessions of a Higher Ed CMO - Episode 58Key TakeawaysAI Adoption is Essential: AI adoption in higher education is as critical as embracing the internet was years ago. Institutions must start now to stay competitive.Practical First Steps: Begin by consolidating institutional data, drafting AI policies, and improving online resources like Wikipedia pages that AI tools often pull from.AI Literacy is Key: Faculty, staff, and student affairs teams must understand how AI tools work, their origins, and their implications for privacy and equity.AI Can Improve Equity: By offering personalized, accessible communication—like translated and simplified information—AI can make higher education processes more inclusive.AI Frees Up Human Capital: Automation of repetitive tasks allows educators and staff to focus on higher-value, student-centric activities.Why Higher Ed is Slower to Adopt AI Claire explains that higher ed's slow adoption of AI stems from a combination of bandwidth constraints, systemic inertia, and concerns about misuse, such as cheating. However, she notes that other sectors, like healthcare, have overcome similar challenges, and higher ed can do the same.Key barriers include:Competing Priorities: Post-pandemic recovery and political/social unrest have stretched resources thin.Lack of AI Literacy: Many institutional leaders and staff lack foundational knowledge about how AI tools operate and their potential applications.Overemphasis on Risks: Conversations around AI cheating have overshadowed its benefits, delaying adoption.Where to Start with AI Claire emphasizes starting small and building gradually:Consolidate Data: Even if data isn't clean, putting it in one place is the first step to leveraging AI effectively.Audit Online Presence: AI tools like ChatGPT pull data from online sources, so institutions should update and improve Wikipedia pages and websites.Draft and Test Policies: Write initial policies on AI use and iterate based on outcomes.By focusing on these manageable steps, institutions can begin to unlock AI's potential without feeling overwhelmed.AI in Action: Nashville State Community College Claire highlights her work with Nashville State Community College, which secured a state grant for AI innovation. Over the next year, Claire will conduct training sessions with various stakeholder groups, including faculty, staff, and students. The goal is to integrate AI tools into campus operations and share lessons learned with other Tennessee institutions.Unlocking Potential: AI for Equity and Efficiency Claire sees AI as a game-changer for higher education, particularly for under-resourced institutions like community colleges and regional universities.AI Improves EquityEnables personalized communication in students' native languages and reading levels.Simplifies processes, making them more accessible to diverse student populations.AI Frees Staff for Meaningful WorkAutomates repetitive tasks like email communication and document editing.Allows academic advisors and other staff to spend more time engaging directly with students.Claire offers a compelling analogy: Imagine healthcare without patient-focused tools like translated instructions. AI can provide similar transformative benefits in higher education, such as improving communication with students about financial aid or academic standing.Final Thoughts Claire Brady's vision for AI in higher education is both inspiring and practical. She challenges institutions to view AI not as a threat but as a tool to advance their missions of equity, access, and student success. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
On this special year-end episode of The Higher Ed Pulse, hosts Mallory and Seth revisit highlights from a remarkable 2024. With 46 episodes in just 52 weeks, the duo reflects on the standout moments that shaped their journey and connected deeply with listeners. From innovative conversations about AI to candid discussions about leadership in higher education, this episode is a heartfelt celebration of growth, community, and impactful storytelling.Key TakeawaysAI's Role in Education: The potential of AI in recruitment and operational efficiency remains transformative, allowing teams to focus on high-value, human-centric tasks.Career Advice for Rising Leaders: Hiring slow, firing fast, and leading with clarity are vital lessons for emerging professionals.Higher Education Leadership Challenges: Many CMOs face the challenge of navigating legacy models while driving future-focused results.Listener Engagement Matters: Hearing from listeners reinforced the importance of impactful, relatable content.Highlight #1: The April Fool's AI Episode The April 1st episode explored AI's possibilities in a groundbreaking way. Not only was the episode scripted by AI, but even the hosts' voices were generated using AI voice clones. This creative experiment sparked awe and curiosity among listeners, showcasing the potential and ethical implications of AI in media. Seth shared how he continues to play the episode for friends and family, delighting in their astonishment upon learning the truth.Revisit the full episode: https://www.enrollify.org/episodes/a-cautionary-tale-about-artificial-intelligenceHighlight #2: AI and Student Recruitment In October, Mallory and Seth delved into the intersection of AI and student recruitment, spotlighting AI agents' ability to drive applications and improve staff efficiency. This episode resonated widely, addressing a critical pain point for higher education professionals: balancing administrative burdens with meaningful, student-focused engagement. AI, as they noted, is not about replacing staff but empowering teams to prioritize high-touch initiatives.Revisit the full episode: https://www.enrollify.org/episodes/episode-38-ai-student-recruitmentHighlight #3: Career Advice for Rising Leaders The "Career Advice for Rising Leaders" episode provided actionable guidance for aspiring professionals. Seth and Mallory shared personal lessons, emphasizing the importance of hiring thoughtfully, giving constructive feedback, and embracing leadership opportunities. The positive response from listeners underscored the relevance of fostering transparent and supportive environments for professional growth.Revisit the full episode: https://www.enrollify.org/episodes/episode-28-career-advice-for-rising-leadersHighlight #4: Why Every CMO Wants to Quit Drawing inspiration from SimpsonScarborough's research, this episode tackled the pressures facing CMOs in higher education. Listeners related to the candid discussion about resource constraints, leadership autonomy, and the complexities of navigating legacy systems while achieving future-facing goals. Mallory's reflection on whether CMOs are empowered to succeed remains a poignant takeaway for professionals at all levels.Revisit the full episode: https://www.enrollify.org/episodes/saying-the-quiet-part-out-loud-why-every-edu-cmo-wants-to-quit - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
Today's inductee into the 2024 Enrollify Hall of Fame is Joshua Charles. Josh has become a standout leader in higher education, recognized for his innovative approaches to collaboration, leadership, and breaking down institutional silos.In this highlight reel, Josh shares his top strategies for fostering campus-wide collaboration, building relationships with leadership, and leveraging teamwork to achieve better outcomes. Whether you're navigating cross-campus partnerships or refining internal team processes, Josh's insights provide a roadmap for creating meaningful change in higher education.Check out the full episodes Joshua appeared on: Breaking Silos - Episode 15 Higher Ed Pulse - Bonus Live at HighEdWebKey TakeawaysProactive Partnerships: Reach out to campus stakeholders directly, tailoring communication to their needs to foster collaboration and build trust.Understanding Leadership Priorities: Develop relationships with campus leaders to align your team's work with the institution's strategic goals.Focus on Audience-Centric Strategy: Identify your target audience, refine their journey, and differentiate your offerings by focusing on what you can control.Internal Team Collaboration: Build strong internal processes by fostering open conversations about roles, preferences, and workflows.Breaking Down Silos Across Institutions: Collaborate with peers at other institutions to share resources, align goals, and amplify collective impact.Building Campus Partnerships Josh highlights the importance of reaching out to key stakeholders across campus instead of waiting for collaboration to happen. By understanding how your work affects others and personalizing your communication to resonate with their goals, you can build trust and secure buy-in for future initiatives.For example, Josh emphasizes the need to understand the priorities and communication styles of campus leaders such as associate deans of finance, faculty, or international students. These relationships are critical in aligning team efforts with broader institutional strategies.Focusing on What You Can Control In discussing challenges unique to Rutgers Business School, Josh advocates for focusing on audience-centric strategies to overcome barriers. Rather than dwelling on institutional politics, teams should:Clarify target audiences and map their journeys.Differentiate offerings by tailoring content and campaigns to specific needs.Use collaboration to share resources and learn from peers in similar roles across campus or even at competing institutions.Josh's advice centers on leveraging what is within your control—such as refining messaging or developing resourceful marketing strategies—to achieve impactful results.Internal Collaboration: Building a Strong Team Josh describes an intentional, hands-on approach to fostering collaboration within his team of 10. By organizing sessions focused on specific examples—such as marketing an MBA program—team members gain a clear understanding of each other's roles, workflows, and needs.Key steps include:Open Conversations: Encourage team members to share their communication and workflow preferences.Document Processes: Create shared documents outlining tasks, responsibilities, and dependencies to ensure alignment.Reflect and Improve: Dedicate meeting time to reflect on what's working and identify areas for improvement.These practices build trust and eliminate inefficiencies, ultimately creating a more cohesive team.Breaking Silos Across Institutions Josh also shares the value of connecting with staff at other institutions to foster a culture of collaboration. By understanding the scope of their resources, challenges, and strategies, teams can align efforts and learn from one another. For example, Rutgers Business School staff regularly engage with peers at Rutgers Camden, recognizing that cooperation benefits everyone—students, staff, and the institution at large.Final Thoughts Josh Charles's commitment to fostering collaboration and creating meaningful change is a testament to his leadership in higher education. From breaking silos to strengthening internal processes, his insights inspire higher ed professionals to rethink how they work together to achieve better outcomes. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
In this special episode of Reclaiming Free Speech, Democracy, and Discourse on Campus, host Dr. J. Cody Nielsen sits down with Dr. Charles H.F. Davis III, Assistant Professor at the University of Michigan and scholar of race, systems of oppression, and student activism. Together, they unpack the implications of Donald Trump's re-election, the challenges of free speech on campus, and the broader societal forces shaping higher education. This episode delves deep into student activism, higher education's colonial roots, and the ways administrators and educators must navigate the ongoing struggle for justice and equity.Key TakeawaysStudent Activism Reflects Broader Sociopolitical Realities: Campus movements—whether for Black Lives Matter or pro-Palestinian rights—mirror larger societal struggles, challenging higher education's historical role as a site of exclusion and privilege.Higher Education and Systems of Power: Colleges have long been intertwined with colonialism, capitalism, and racialized oppression. Deconstructing these systems requires critical reflection and moral courage from institutional leaders.The Role of Administrators: University administrators must prioritize people over prestige and resist suppressive policies that target student activism, particularly around anti-democratic and oppressive issues.Self-Care in the Struggle for Justice: Individual and communal care are critical. Dr. Davis highlights the importance of collective healing, family, and finding spaces for joy and restoration amid ongoing activism.The Trump Administration's Impact: A second Trump term amplifies existing tensions, but the struggle for justice and liberation remains constant—organizers must double down on efforts to improve material conditions for marginalized communities.What Role Does Student Activism Play in the Current Political Landscape?Dr. Charles H.F. Davis III outlines how campus activism has always reflected broader sociopolitical contexts. From the Black Lives Matter movement to pro-Palestinian organizing, students are at the forefront of confronting oppressive systems and demanding institutional accountability. Dr. Davis connects today's student movements to historical activism, such as the Black Campus Movement of the 1960s and the role of ethnic studies programs in democratizing higher education. He highlights that institutions often resist meaningful change unless forced by organized collective action.How Has Higher Education Historically Maintained Systems of Oppression?Dr. Davis dives into higher education's colonial roots, emphasizing how campuses were built on stolen land and the labor of enslaved Black individuals. These structures persist today, manifested in racialized exclusion, elitism, and suppression of dissent. Administrators must confront their complicity in upholding oppressive systems and commit to re-centering people over profits, productivity, and prestige. He challenges leaders to reflect on their roles and question whether they are truly serving students or perpetuating institutional harm.What Should Higher Education Leaders Do in the Face of Political Suppression?Reflecting on the Trump administration's impact, Dr. Davis notes that institutions have increasingly adopted suppressive policies, weaponizing campus and municipal policing to silence student protests. He urges administrators to act with “moral and political courage,” protecting students rather than criminalizing their activism. By aligning with community values and rejecting reactionary policies, leaders can challenge anti-democratic behaviors and support a more just higher education system.How Do We Balance Activism with Personal and Collective Well-Being?Recognizing the emotional and physical toll of activism, Dr. Davis emphasizes the importance of collective care and healing. He advocates for communal approaches to self-care—rejecting individualism in favor of shared spaces for rest, reflection, and joy. Whether through family, community organizing, or physical activities like running, activists must prioritize well-being to sustain their long-term efforts.Guest Name: Dr. Charles H.F. Davis IIIGuest Social: https://www.linkedin.com/in/hfdavis/www.campusabolition.orgGuest Bio: Dr. Charles H.F. Davis III is a third-generation educator, organizer, and artist committed to the lives, love, and liberation of everyday Black people. Named a 2020 Emerging Scholar by Diverse Issues in Higher Education and a 2021 NAEd/Spencer Postdoctoral Fellow, Dr. Davis is currently an assistant professor in the Center for the Study of Higher and Postsecondary Education at the University of Michigan. As director of the Campus Abolition Research Lab, Dr. Davis' research broadly explores the racialized consequences of higher education on society. He has produced more than three dozen publications including research articles, books, and scholarly essays as well as several short and feature-length films. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
This week, Dustin welcomes back Bill Zimmerman, a communications professor at Penn State and author of the new book, Understanding the Creator Economy, to discuss the transformative impact of the creator economy on higher education. They explore why understanding and supporting content creation is crucial for higher ed institutions—from improving student engagement to innovative marketing strategies. Bill shares insights on how universities can integrate creator economy principles into their curricula and campus culture, providing students with real-world skills and creating new channels for brand engagement.Guest Name: Bill Zimmerman, Assistant Teaching Professor at Penn State UniversityGuest Social: LinkedInGuest Bio: With a career spent communicating through various mediums, Bill Zimmerman is fascinated with how messages are delivered and new ideas take hold in our hyper-connected world. A member of the Penn State faculty since 2017, Zimmerman is the faculty supervisor for CommAgency's social media division and runs the Bellisario College's social media/content creator camp for high schoolers in the summer. He's also presented at various conferences such as eduWeb Summit, HighEdWeb, Social Media Strategies Summit: Higher Ed and The One Club for Creativity Educator Summit. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and I Wanna Work There. Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
Today's inductee into the 2024 Enrollify Hall of Fame is Bart Caylor. The president of Caylor Solutions and host of The Higher Ed Marketer Podcast, Bart is renowned for his forward-thinking approach to AI in higher education. This episode compiles highlights from Bart's appearances on various Enrollify network shows, showcasing his perspectives on AI literacy, overcoming resistance to innovation, and leveraging AI tools to revolutionize higher education. Dive into the transformative insights shaping the future of enrollment marketing and leadership in higher ed.Check out the full episodes Bart appeared on: AI For U - Episode 2 Mission Admissions - Episode 33 Confessions of a Higher Ed CMO - Episode 50Key TakeawaysAI Resistance and Adoption: Resistance to AI often stems from fear, misconceptions, and change fatigue. Education and AI literacy are crucial for overcoming these barriers.Transformative Potential of AI: AI is poised to revolutionize higher education more profoundly than any previous technological advancement, reshaping marketing, operations, and student engagement.Practical AI Strategies: Tools like ChatGPT can significantly enhance productivity, helping higher ed professionals achieve more in less time by mastering prompt engineering.Leadership in AI Era: With AI driving rapid changes, higher ed leaders must embrace innovation to navigate the enrollment cliff and emerging trends effectively.What Are the Biggest Challenges in AI Adoption in Higher Education? Bart Caylor identifies two primary challenges in AI adoption: fear and underutilization. Resistance often stems from fear of the unknown or ethical concerns, with many professionals skeptical about adopting new tools. Others fail to realize AI's full potential, using it only for simple tasks like rewriting emails.Bart emphasizes that these challenges can be overcome through AI literacy and hands-on education. By demystifying AI and showcasing its capabilities, professionals can shift from skepticism to informed adoption. For instance, understanding that AI is a learning tool, not just a content scraper, fosters trust and opens the door to meaningful integration.How Can AI Reshape Higher Education? Bart predicts that AI will have a more significant impact on higher education than the personal computer, internet, and social media combined. From enhancing marketing strategies to improving operational efficiency, AI tools like ChatGPT allow institutions to tackle problems quickly and effectively.For example, AI-driven assistants could soon be integrated into platforms like Siri, enabling natural, conversational interactions. As institutions leverage these advancements, they'll be able to streamline processes, improve student engagement, and remain competitive in a rapidly changing landscape.What Role Will Leadership Play in AI-Driven Transformation? The accelerating pace of AI adoption and the looming enrollment cliff demand adaptive leadership. Bart warns of potential leadership fatigue, as senior leaders may retire rather than manage the rapid changes AI brings. This creates opportunities for younger, tech-savvy professionals to step into leadership roles.To succeed, future leaders must embrace AI literacy and understand how to use tools like ChatGPT to make data-driven decisions. By leveraging AI for strategic initiatives, institutions can overcome challenges and position themselves for long-term success.How Can Higher Ed Professionals Start Using AI Effectively? Bart recommends starting small to build confidence with AI. For instance, using ChatGPT to create a simple meal plan introduces users to prompt engineering and the tool's capabilities. This approach helps professionals understand how to frame questions and maximize AI's utility.He also highlights that AI isn't just a time-saver—it enables professionals to accomplish more within the same time frame. By integrating AI into daily workflows, higher ed marketers and administrators can focus on high-impact tasks without extending their work hours. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
In this episode, newly elected 26 year old South Dakota State Senator Amber Hulse shares her thoughts on self awareness, gaining confidence, the importance of mindset and daily habits, as well as other things that have helped her grow and experience success as a young professional.Guest Name: Amber HulseGuest Social: https://www.linkedin.com/in/amber-hulse/Guest Bio: Amber Hulse is a rising leader and lawyer who recently became one of the nation's youngest legislators when she was elected to the South Dakota State Senate at age 26. Originally from Hot Springs, South Dakota, Amber graduated Phi Beta Kappa, Summa Cum Laude from the University of South Dakota, and went on to receive her law degree from Georgetown Law this past spring. Amber's dedication to public service extends beyond her legal career, having been named Miss South Dakota 2019 and Miss South Dakota USA 2023. Currently, Amber is an associate at Dhillon Law Group, the law firm of renowned lawyer Harmeet Dhillon. - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and The Application with Allison Turcio.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
Today's inductee into the 2024 Enrollify Hall of Fame is Devin Purgason, who has explored the future of higher education marketing, equity-focused student support, and transformative approaches to enrollment management across our network this year. Whether you're a higher-ed marketer or an admissions professional, this episode is packed with actionable insights.Check out the full episodes Devin appeared on: Confessions of a Higher Ed Social Media Manager - Episode 28 Breaking Silos - Episode 2 The Hidden Gem - Episode 2Key TakeawaysEquity-Driven Marketing and Support:Shift from traditional recruitment models to equity-based, student-centric service delivery.Meet students where they are with holistic wraparound services that remove barriers to enrollment and retention.Personalized and Diverse Strategies:Design marketing strategies that address the unique needs of diverse populations, including adult learners and nontraditional students.Use tailored messaging, open houses, and success coaches to enhance engagement.Community-Oriented Approaches:Build a sense of belonging for students through targeted events, free childcare, and holistic care services.Establish wraparound networks, like Forsyth Tech Cares, to address students' academic and personal needs.Seamless Student Experiences:Go beyond attracting students by shepherding them through every stage of the journey, from inquiry to graduation.Create frictionless transitions within institutions by reducing departmental silos.Reimagining the Student Funnel Devin Purgason of Forsyth Tech highlights how traditional enrollment funnels often leave students feeling unsupported. Forsyth Tech reshaped this model with a student-centric approach rooted in equity, focusing on providing continuous guidance and care throughout the student lifecycle.The Importance of Meeting Students Where They Are Forsyth Tech's marketing strategy prioritizes inclusivity and accessibility, especially for adult learners. Initiatives include:Adult Learner Open Houses: Events designed to accommodate working adults and their families, complete with childcare and meals.Success Coaches: Personalized support for navigating technology, academics, and life challenges.Holistic Wraparound Support: The Forsyth Tech Cares program provides essential items like baby formula, food, and school supplies to help students focus on their education.Shifting Demographics Demand Diverse Strategies As Devin explains, the student body today spans from teenagers to retirees, creating a need for marketing that resonates with all ages. Forsyth Tech has embraced this challenge by utilizing diverse platforms and messaging strategies tailored to different demographics.A Culture of Support Devin emphasizes the importance of making every student feel like they belong. At Forsyth Tech, this means treating each individual not as a "seat" but as a valued member of a community, fostering a culture of love and service. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
Dans cet épisode exceptionnel, j'ai pris mon micro pour arpenter les couloirs de la conférence Génération IA au CNIT à La Défense. Participants optimistes, sceptiques, et même philosophes se sont livrés sur leurs craintes, espoirs et usages de l'IA. On parle impact sur les métiers, éthique, environnement et de ce que l'IA change concrètement dans nos vies. Un panel équilibré, diversifié et riche en perspectives pour explorer ensemble ce futur où l'intelligence artificielle est partout… mais où nous, les humains, avons toujours le dernier mot.
In this Enrollify webinar, Balancing Bites and Bonds: How AI Can Humanize Higher Ed, Mallory Willsea and an expert panel dive deep into how artificial intelligence is transforming student engagement in higher education. Featuring Confessions of a Higher Ed CMO host Jamie Hunt, Generation AI co-host JC Bonilla, AI for U host Brian Piper, and The Hidden Gem host Maya Demishkevich, the discussion addresses the dual challenge of automating processes while maintaining meaningful, human connections. Through innovative examples, insights, and lively conversation, this episode provides a roadmap for leveraging AI to create more personalized and efficient student experiences.Key Takeaways:AI as a Personalization Multiplier: AI enables hyper-personalization, allowing institutions to deliver tailored experiences at scale while freeing staff for high-touch student interactions.Balancing Efficiency and Empathy: AI can handle repetitive tasks and provide instant answers, allowing human advisors to focus on meaningful, personalized connections.Student-Centric Approach: Despite concerns, students generally value efficient solutions over the origin of communication, provided their needs are met.Ethical AI Use: Transparency, data security, and empathy should be foundational to AI implementations in higher ed.AI's Potential for Scaling Impact: Tools like virtual assistants and predictive modeling have proven success in improving outcomes, such as higher grades and retention rates.1. How does AI enhance student engagement without dehumanizing it?Panelists agreed that AI's strength lies in its ability to manage repetitive tasks and provide hyper-personalized interactions. For instance, Dr. JC Bonilla emphasized that AI acts as a "personalization multiplier," allowing institutions to address individual student needs with a level of nuance and efficiency impossible through manual methods alone.AI-powered tools, such as predictive analytics, enable institutions to identify at-risk students early. Brian Piper shared a compelling example from Ivy Tech Community College, where AI monitoring alerted counselors to students in danger of failing, resulting in a 98% success rate for these students in achieving a C grade or higher. 2. What are examples of successful AI use in higher education?Several panelists highlighted successful AI applications:Georgia State University: Direct text messages powered by AI helped first-generation students improve their grades by an average of 11 percentage points.Virtual Campus Tours: Maya Demishkevich shared an example where AI-powered avatars significantly increased engagement during online campus tours, providing institutions with scalable alternatives to human guides.AI Virtual Assistants: Institutions like Forsyth Tech have saved thousands of staff hours by automating responses to routine queries, enabling human staff to focus on higher-value tasks.3. Do students care if AI is part of their experience?Surprisingly, the consensus was that students care more about getting their needs met efficiently than whether the solution involves AI. However, transparency remains critical. As Brian Piper pointed out, institutions should disclose when AI tools are being used to ensure trust isn't eroded. 4. What are the ethical considerations in using AI for student communications?Panelists underscored the importance of ethical AI use, advocating for transparency, data security, and empathy as foundational principles. Jamie Hunt stressed the need to ensure AI-generated content aligns with institutional values and human oversight remains part of the decision-making process. 5. How can institutions address faculty and staff fears about AI replacing jobs?To build trust, institutions should focus on training faculty and staff to use AI tools as enhancements to their roles, not replacements. As Maya Demishkevich noted, AI can save time by automating mundane tasks, allowing employees to focus on strategic, human-centric work. JC Bonilla added that embracing the role of “AI champions” within institutions can help bridge the gap between AI skeptics and early adopters. 6. What does the future of AI in higher ed look like?Panelists agreed that AI's future lies in hyper-personalization, advanced virtual assistants, and smaller, task-specific language models (LLMs). The emergence of AI "agents" tailored for distinct tasks will allow for even greater efficiency and impact.AI is transforming higher education by bridging the gap between efficiency and empathy. The insights shared in this episode reveal the exciting potential for AI to not only streamline processes but also amplify the human connections at the heart of higher education. To dive deeper, listen to the full episode of Balancing Bites and Bonds: How AI Can Humanize Higher Ed, and explore the possibilities for your institution. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Talking Tactics and Higher Ed Pulse. Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
In this thought-provoking episode, Mallory and Seth discuss the transformative potential of AI in addressing equity challenges in higher education. They explore how AI can help institutions better serve "invisible students" — nontraditional learners, first-generation students, and those balancing work or family responsibilities. Highlighting the intersection of technology and education, they provide actionable strategies to improve student success, persistence, and graduation rates.Key TakeawaysAI as a Catalyst for Equity:Proactively identifies and supports at-risk students through early intervention.Personalizes educational journeys with tailored resources and support.Ensures 24/7 access to tools and services for students with nontraditional schedules.Provides data-driven insights to reshape institutional policies and resource allocation.The Importance of Just-in-Time Resources:Students need accessible support at the exact moment they encounter challenges.AI can enable 24/7 assistance across admissions, academic advising, and financial aid.Breaking Down Barriers for First-Generation Students:Address gaps in institutional knowledge with accessible, plain-language communication.Use AI to seamlessly translate materials into multiple languages to meet diverse needs.Affordability of AI Solutions:Many AI tools are cost-effective, making them accessible for under-resourced institutions like community colleges.The Role of Product Design in Student Success:Institutions must design flexible programs to ensure students can re-enroll seamlessly after life interruptions.Why "Invisible Students" Need Attention Mallory sets the stage by defining invisible students as those who often go unnoticed in traditional education systems—such as first-generation students, working adults, and part-time learners. These populations represent a significant portion of the student body but are disproportionately likely to face barriers to graduation, compounding financial challenges like student loan debt.How AI Can Help AI-first strategies can transform how institutions support these students:Proactive Intervention: Predictive analytics identify early warning signs of student disengagement.Personalized Education: Tailored experiences boost engagement and retention.Accessible Support: AI-powered virtual assistants offer help 24/7, meeting students at their point of need.Data-Driven Decision Making: Institutions can reallocate resources based on real-time insights.Real-World Example: Trinity Valley Community College Mallory highlights Trinity Valley Community College's success in implementing AI tools to address the needs of working students. Their AI assistant supports enrollment and student engagement, resulting in an 18% increase in their graduating class—an example of AI's tangible impact on student success.The Need for Product Innovation Seth emphasizes the importance of designing flexible program structures. For example:Avoid term-based models that create re-entry barriers for students who need to pause their education.Explore asynchronous and competency-based education models to meet the diverse needs of modern learners.Final ThoughtsThe conversation underscores the importance of leveraging AI to support nontraditional learners and first-generation students. Seth and Mallory emphasize that affordability and accessibility are key to implementing these solutions effectively, particularly for community colleges and other under-resourced institutions. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
Today's inductee into the 2024 Enrollify Hall of Fame is Mickey Baines, President and Chief Revenue Officer at Kennedy Company Education Strategies. Mickey's innovative work in enrollment strategy and data-driven personalization is transforming how institutions engage students and families. This episode delves into his insights on creating impactful campus tours, leveraging CRM and AI for deeper student engagement, and laying the groundwork for future AI-driven strategies. Explore how Mickey's expertise is reshaping higher education.Check out the full episodes Mickey appeared on: Mission Admissions - Episode 49 The Application - Episode 49 Key TakeawaysRedefining Campus Tours: Personalized and unscripted tours resonate more with students and families, distinguishing top institutions in the college search process.Parent-Focused Communication: Tailored messaging for parents, the key influencers in college decisions, is a crucial but often overlooked strategy.Data-Driven Personalization: Institutions must collect and organize data to provide tailored engagement and ensure readiness for AI integration.AI's Role in Enrollment: AI enhances student engagement by automating personalized experiences, but effective implementation relies on robust, well-structured data.Future-Proofing CRM: Building advanced CRM strategies today ensures institutions can harness AI's full potential in the near future.How Can Institutions Transform Campus Tours to Stand Out?Campus tours are critical touchpoints in the college decision-making process, but too often, they are overly scripted and indistinguishable. Mickey Baines emphasizes the importance of creating personalized, memorable experiences. Tours that incorporate authentic, unscripted narratives—sharing personal experiences alongside facts—stand out to prospective students. Families notice when tours feel rehearsed or lack differentiation, which can undermine a school's appeal.Mickey's insights highlight the need to audit existing tour practices and ensure they offer unique value. Tour guides should feel empowered to inject their personalities into their presentations, making the experience more engaging and relatable. By crafting distinctive tours, institutions can leave a lasting impression, positioning themselves as top choices for students.Why Are Parents Key to the Enrollment Process?Parents play a pivotal role in guiding students through the college selection process, yet many institutions fail to address them effectively. Mickey underscores the need for parent-specific communication that speaks to their concerns and priorities. Instead of duplicating student messaging, schools should craft emails and materials that help parents support their child's decision-making process.For example, messages could highlight how specific events or resources benefit both the student and the family. By addressing parents directly and demonstrating their integral role, institutions can build trust and foster stronger connections, ultimately influencing enrollment decisions.How Can Data and AI Revolutionize Student Engagement?Mickey stresses that data is the foundation of effective personalization. Institutions often miss opportunities to tailor communications because they fail to track critical details, such as which events a student attended or their online engagement patterns. Collecting and organizing this data allows schools to create tailored experiences that resonate with students and families.AI offers the potential to automate these processes, delivering hyper-personalized communications at scale. However, AI relies on robust data to function effectively. Institutions must start gathering and structuring data now to prepare for seamless AI integration. CRM systems are vital tools for this transformation, enabling schools to manage data and deploy strategies that meet students' individual needs.What Steps Should Institutions Take to Prepare for AI?Mickey explains that building advanced CRM capabilities is essential for harnessing AI in enrollment strategies. Schools should evaluate their current data collection practices, identify gaps, and begin accumulating the information needed to personalize experiences. Advanced CRMs allow institutions to move from basic to intermediate and eventually fully automated, AI-driven strategies.For example, tracking how a student interacts with event invitations or website content can inform future communications, ensuring they feel relevant and personalized. Institutions that invest in data readiness today position themselves to leverage AI tools effectively, enhancing student engagement and enrollment outcomes. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
In Part 5 of this Pulse Check series, Cody Nielsen interviews Dr. David Robinson-Morris to explore the post-2024 election challenges and opportunities for higher education in America. This compelling conversation delves into how education institutions can navigate political turbulence, reclaim imaginative spaces, and fight systemic oppression. Tune in to gain insights into reshaping higher education for a more equitable future.Key TakeawaysImagination in Higher Education: Reclaiming creativity and curiosity is crucial for transcending oppressive systems and fostering meaningful transformation.Challenges of Corporatization: The corporatization of higher education has shifted priorities from holistic learning to workforce development, undermining its transformative potential.Preparing for Resistance: In the face of political shifts, educators and communities must embrace subversive strategies to uphold justice and inclusion.The Role of Higher Education in Democracy: Institutions must foster a shared reality, promote belonging, and educate individuals who can critically engage with societal challenges.The Power and Loss of Imagination in Higher EducationDr. David Robinson-Morris underscores the critical role imagination plays in education and society. He argues that oppressive systems, including corporatized higher education, often strip away creativity and curiosity, replacing them with rigid frameworks focused solely on outcomes like economic mobility. Reclaiming imagination, he asserts, is essential for empowering individuals and institutions to think beyond the status quo and enact meaningful change.Robinson-Morris connects this erosion of imagination to the broader corporatization of higher education, tracing its origins to the 1960s and the rhetoric of economic pragmatism. He reflects on how the focus shifted from personal and intellectual growth to workforce development, leaving little room for transformative thinking. To counter this, higher education must re-embrace its role as a space for intellectual exploration and social imagination.Navigating a Second Trump PresidencyThe conversation pivots to the implications of the 2024 election and the onset of a second Trump administration. Robinson-Morris emphasizes the unique challenges posed by this presidency, where the absence of reelection constraints could lead to bold, unchecked policy reversals. For communities of color, he notes, survival and resistance have long been practiced arts, while urging progressive allies to prepare for a prolonged struggle.A particular focus is placed on the role of higher education in countering harmful ideologies. Robinson-Morris calls for campuses to recommit to fostering shared realities, inclusion, and belonging. The ideological battle, he argues, begins in classrooms and is integral to shaping a generation that values collective progress over individual gain.Resistance, Justice, and the Path ForwardRobinson-Morris provides practical advice for higher education professionals grappling with systemic oppression within their institutions. He advocates for resisting oppressive systems, even in subversive ways, and reminds educators of the risks and rewards of pushing against the tide. Importantly, he distinguishes between freedom and liberation, with liberation being the ultimate goal: a state of unburdened imagination and self-determination.For higher education to truly transform, it must move beyond surface-level diversity initiatives and toward justice as liberation. This requires educators and institutions to confront their complicity in oppressive structures and make bold, collective efforts to dismantle them.Guest Name: David Robinson MorrisGuest Social: www.linkedin.com/in/davidrmGuest Bio: David W. Robinson-Morris, Ph.D. is an author, philosopher, social justice and human rights advocate-activist, educator, philanthropist, community organizer, DEI practitioner, non-profit leader, and higher education administrator. Dr. Robinson-Morris is the Founder & Chief Reimaginelutionary at The REImaginelution, LLC, a strategic consulting firm working at the intersections of imagination, policy, practice, and prophetic hope to radically reimagine diversity, equity, and inclusion (DEI) toward racial justice and systemic transformation by engendering freedom of the human spirit; and catalyzing the power of the imagination to reweave organizations, systems, and the world toward collective healing and liberation. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
We're pleased to feature this conversation with podcasting veteran and seasoned educator Bonnie Stachowiak, host of the Teaching in Higher Ed podcast, about the power of teaching, creativity, and vulnerability. Bonnie shares insights from over a decade of podcasting and reflects on how curiosity and empathy drive her approach to teaching. They discuss the evolving role of AI in education, how institutions can nurture a culture of learning, and why hope—combined with action—is crucial in shaping the future of higher ed. Bonnie's reflections remind us that teaching is a joyful yet complex journey, where human connection, curiosity, and adaptability are key.Guest Name: Dr. Bonni Stachowiak, Dean of Teaching & Learning at Vanguard UniversityGuest Social: LinkedInGuest Bio: Bonni Stachowiak is the host of the Teaching in Higher Ed podcast, which has been downloaded nearly 5 million times. She serves as dean of teaching and learning and professor of business and management at Vanguard University of Southern California. As the creator and host of Teaching in Higher Ed, Bonni explores the art and science of teaching, amplifying diverse educators' voices and fostering a global learning community. The podcast won the MERLOT Classics Award in 2016 and has been featured in publications like Inside Higher Ed and The Chronicle of Higher Education. Bonni holds a Doctorate in Organizational Leadership from Pepperdine University. She frequently speaks at universities and conferences on effective teaching strategies and educational technology. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and I Wanna Work There. Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
Today's inductee into the 2024 Enrollify Hall of Fame is Dr. Nick Ladany, President of San Francisco Bay University. Dr. Ladany's forward-thinking leadership in transparency, innovation, and data-driven strategies is redefining higher education. This episode explores his insights into fostering meaningful relationships, leveraging AI to improve student support, and holding institutions accountable through measurable metrics. Check out the full episodes Nick appeared in: Confessions of a Higher Ed CMO - Live at AMAHigher Ed Pulse - Live at ASU/GSV Mastering The Next - Episode 27Key TakeawaysDisrupting Higher Education: Dr. Ladany advocates for a radically student-centered model, prioritizing tailored support, updated curricula, and comprehensive wellness services to ensure student success.AI-Driven Student Support: San Francisco Bay University leverages AI to provide 24/7 mental health and academic support, detect early signs of student distress, and enhance resilience for lifelong success.Transparency and Accountability: Dr. Ladany underscores the need for clear, meaningful metrics to evaluate institutional performance and maintain trust in higher education.Rethinking Faculty Roles: Effective teaching and DEI initiatives are critical to addressing systemic issues and preparing students for a diverse and equitable world.Focus on Mental Health: Unlimited mental health support is essential for addressing long-term effects of the pandemic and fostering student well-being.How Is San Francisco Bay University Disrupting Higher Education?Dr. Ladany envisions a reimagined university model built around students rather than faculty, donors, or traditional structures. By designing curricula and co-curricular activities to align with industry needs and focusing on graduating students in four years, San Francisco Bay University sets itself apart. Faculty are trained not just as subject matter experts but also as educators skilled in pedagogy. The university also integrates comprehensive wellness services, addressing academic, emotional, and practical needs to ensure student success.This holistic, student-first approach serves as a blueprint for disrupting a historically slow-moving higher ed industry. By focusing on outcomes and relevance, the university aims to prepare students for careers and societal contributions, bridging gaps often overlooked in traditional systems.What Role Does AI Play in Supporting Students?AI is a cornerstone of San Francisco Bay University's strategy for improving student outcomes. Dr. Ladany explains how AI tools provide real-time insights into student behaviors, such as identifying food insecurity or mental health challenges through dining hall patterns or other indicators. These insights allow the university to intervene proactively and effectively.Moreover, AI-powered systems like chatbots ensure students have access to support services 24/7, reducing barriers created by time constraints or limited staff availability. These tools enable meaningful engagement, providing both academic and personal support tailored to individual needs. By doing so, the university creates an ecosystem where students feel supported every step of the way.Why Is Transparency Crucial in Higher Education?Transparency and accountability are central to Dr. Ladany's leadership philosophy. He argues for standardized metrics, such as graduation rates and resource allocation, to evaluate university performance. Institutions must avoid shifting blame onto students and instead focus on preparing them adequately.Dr. Ladany also critiques the resistance to DEI initiatives, emphasizing that higher education must address systemic inequities to better serve diverse student populations. Through a transparent, data-informed approach, universities can foster trust and ensure equitable opportunities for all students.How Is Mental Health Being Prioritized?Dr. Ladany recognizes the pandemic's long-term impact on student mental health, advocating for unlimited support services to address both immediate and lasting challenges. AI plays a significant role in monitoring student well-being and providing scalable solutions. Importantly, the university also focuses on fostering resilience and encouraging students who are excelling to build on their strengths, creating a balanced approach to mental health and success. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
This episode celebrates the 2024 Enrollify Hall of Fame, spotlighting visionary leaders shaping the future of higher education. Today's inductee into the 2024 Enrollify Hall of Fame is Dr. Janet Spriggs, President of Forsyth Technical Community College, who shares groundbreaking insights on leveraging a $30 million NSF Engines grant and innovative AI tools to drive equitable economic mobility, enhance student success, and revolutionize enrollment strategies. Dive into Dr. Spriggs' dynamic vision for education's future, from biotechnology pathways to AI-powered student experiences.Check out the full episodes Janet appeared in: Breaking Silos - Episode 2 AI For U - Episode 4 Key TakeawaysAdvancing Economic Mobility: The $30 million NSF Engines grant empowers Forsyth Tech to drive equitable economic mobility through biotechnology education, advanced career pathways, and impactful community development.AI in Higher Education: Forsyth Tech leverages AI for predictive analytics, adaptive learning, and personalized student support, significantly boosting enrollment and retention rates.Empowering Adult and Diverse Learners: AI tools tailor educational experiences for diverse student populations, addressing the unique needs of high schoolers and adult learners.Operational Efficiency through AI: Tools like chatbots and AI-powered workflows streamline administrative tasks, enabling staff to focus on meaningful, human-centered student interactions.Data-Driven Insights: Predictive analytics enhance enrollment management, allowing Forsyth Tech to allocate resources strategically and maximize student success.How is the $30 Million NSF Engines Grant Transforming Forsyth Tech?Dr. Janet Spriggs highlights the transformative potential of a $30 million NSF Engines grant at Forsyth Technical Community College. This investment is not just about acquiring cutting-edge biotechnology equipment but also about creating high-tech career pathways that empower underserved populations. By focusing on equitable economic mobility, Forsyth Tech aims to connect first-generation and low-income students to family-sustaining careers. The grant exemplifies community colleges' commitment to meeting students where they are and guiding them toward generational change through education.What Role Does AI Play in Enhancing the Student Experience?AI tools are at the forefront of Forsyth Tech's efforts to personalize and enhance the student experience. Predictive analytics identify at-risk students, enabling timely and targeted interventions. Adaptive learning platforms offer tailored educational content, meeting students where they are academically and ensuring their success. AI-powered chatbots provide 24/7 support, a critical feature for students juggling life's demands, particularly during unconventional hours. These innovations contribute to increased enrollment and retention, setting a new standard for student engagement in higher education.How Is AI Supporting Diverse Student Populations?Forsyth Tech embraces AI to cater to the distinct needs of its diverse student body, from high schoolers seeking a head start to adult learners retooling for new careers. AI tools adapt to varied learning styles and support requirements, ensuring all students have access to resources that match their unique journeys. This approach has been instrumental in addressing the fastest-growing student populations—adult learners and high school students—while fostering inclusivity and equitable education.What Operational Efficiencies Are Achieved Through AI?AI streamlines Forsyth Tech's operations by automating routine tasks, enabling staff to focus on student engagement. Chatbots significantly reduce call volumes, freeing up student care representatives for in-person interactions. Marketing workflows powered by AI ensure prospective students are nurtured effectively through personalized, human-like communications. Additionally, predictive analytics provide actionable insights, helping the institution focus resources where they will have the greatest impact, thereby driving success with fewer resources. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
Hosts Mallory and Seth dive into their highly anticipated 2025 predictions for higher education. The conversation is packed with bold insights, from the transformation of marketing strategies to the rise of AI agents and even controversial shifts in federal education policies. With humor, candid debates, and actionable takeaways, this episode is a must-listen for education professionals navigating the rapidly evolving landscape.Key Takeaways:Non-Traditional Paid Media Investment: Colleges and universities poised for breakout growth in 2025 will channel marketing dollars into innovative areas like internal thought leadership and influencer strategies.AI Agents Revolution: AI will shift from applications to agents, automating tasks across enrollment marketing, student success, and social media management.Talent Migration Trends: A reversal may be on the horizon as professionals return to in-house higher ed roles, driven by stability and evolving compensation structures.Hyper-Personalization with Empathy: AI-powered, personalized interactions will redefine how institutions engage with prospective and current students, fostering stronger emotional connections and tailored experiences.Generative AI and Digital Strategy: The rise of AI search engines will force institutions to rethink their web content strategies to remain visible and authoritative.Key Questions and Insights1. How will marketing evolve for higher education institutions in 2025? Seth predicts a significant shift in marketing strategies, moving beyond traditional digital ads to non-traditional paid media investments. By allocating budgets to internal content engines and thought leadership, institutions can tap into micro-influencers, leveraging their niche expertise to bolster institutional branding. This approach disrupts the typical Google and Facebook ad spend model, allowing institutions to innovate.2. What is the difference between AI applications and AI agents, and why does it matter? Mallory outlines the shift from human-driven AI applications to self-sufficient AI agents. AI agents can automate complex processes like monitoring inquiries, flagging at-risk students, or managing real-time social media strategies, reducing operational costs and human error. This evolution will be pivotal for enrollment teams looking to streamline workflows and enhance outreach.3. How will generative AI reshape the higher ed digital experience? As AI-powered search engines become more conversational and answer-focused, traditional SEO strategies will need a revamp. Institutions must ensure their websites offer rich, authoritative content to maintain visibility in zero-click searches. Faculty collaboration in updating departmental pages is crucial to remain competitive in this new digital ecosystem.4. Will talent return to higher education institutions? Seth argues that economic instability in the private sector, paired with improving compensation and remote work opportunities in higher ed, could lead to a migration of skilled professionals back to campuses. However, Mallory counters with skepticism, citing ongoing frustrations within campus environments and a lack of technological adoption.5. How can AI enable empathetic engagement with students? Hyper-personalization powered by AI will go beyond addressing logistical barriers to fostering deeper emotional connections with students. Tailored communication, academic pathways, and proactive interventions will enhance student success and retention, particularly for at-risk populations like first-gen students and part-time learners. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
In this insightful episode from the AMA Symposium, Mallory sits down with Marina Cooper, Senior Associate VP for Brand and Marketing at Johns Hopkins University. The conversation dives into two critical topics: Johns Hopkins' upcoming 150th anniversary celebration and the evolving role of artificial intelligence (AI) in higher education marketing. Marina shares her perspective on leveraging institutional milestones and her journey toward integrating AI into her workflows, offering a candid look at the challenges and opportunities of AI adoption.Key TakeawaysCelebrating Milestones Creatively: Institutional anniversaries like Johns Hopkins' 150th are opportunities to connect with internal and external audiences meaningfully.AI Adoption in Higher Education: AI use in marketing is on the rise, but barriers like time, familiarity, and accessibility hinder broader adoption.AI for Personas and Campaigns: AI has untapped potential in creating dynamic personas and testing campaigns, helping teams better understand audience behavior and reactions.Time as the Biggest Barrier: Many leaders find it challenging to dedicate time to learning and experimenting with AI, even though it's critical for staying competitive.AMA Symposium's Growing Influence: Next year's AMA conference will return to the DMV area, promising engaging discussions on team-building and marketing innovations.How Can Institutions Leverage Major Milestones? Marina discusses Johns Hopkins University's upcoming 150th anniversary and how the institution plans to use this milestone as a platform to share its achievements and vision with the world. For Marina, it's about more than just celebrating history—it's an opportunity to strengthen the university's brand and inspire stakeholders. Attending sessions like "Happy Birthday to Us" at AMA is helping her team strategize creative ways to leverage the anniversary for broader institutional storytelling.Anniversaries like this serve as powerful tools for connection, Marina notes, providing an avenue to communicate not only with alumni and current students but also with prospective students, faculty, and global audiences.Why Is AI Still an Afterthought for Many Leaders? Despite Johns Hopkins' prominence in AI research, Marina admits that integrating AI into her personal workflows is still a work in progress. While her team has embraced AI for tasks like photo selection using advanced asset management systems, Marina finds herself defaulting to traditional methods, often realizing afterward how AI could have streamlined the process.This candid admission reflects a broader trend in higher education: while teams are exploring AI, many leaders struggle to make it a consistent part of their routine. The key barrier? Time. Leaders often lack the bandwidth to experiment with tools like ChatGPT or Claude, even though these technologies can simplify everything from brainstorming to content creation.What Are the Most Promising Uses of AI in Marketing? Marina shares her curiosity about AI's potential in building more effective student personas and testing campaign ideas. By simulating how different audiences might react to campaigns, AI could help teams refine their messaging and better align with audience needs. This approach could significantly improve the accuracy of marketing strategies, moving away from reliance on assumptions and toward data-informed decision-making.Mallory emphasizes that the key to overcoming adoption barriers is experimentation. As AI technology evolves and becomes embedded in existing tools, it will become more accessible and less intimidating for teams to integrate into their workflows.What Can We Expect from Next Year's AMA Symposium? Looking ahead, Marina teases exciting plans for the next AMA Symposium, set to return to the DMV area at National Harbor. She highlights the conference's unique ability to bring together professionals across marketing disciplines, fostering open, behind-the-scenes conversations about challenges, strategies, and successes.Marina is particularly excited about discussions around team-building and expertise development in marketing organizations. These conversations will be critical as higher education continues to adapt to new technologies and changing audience expectations. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
Mallory chats with Nate Jorgensen, Senior Director of Marketing at Miami University in Ohio, to discuss two exciting topics: empowering students through podcasting and the evolving role of artificial intelligence in higher education. From showcasing authentic student experiences through podcasting to addressing fears around AI adoption, this episode offers a refreshing take on how universities can innovate in meaningful and impactful ways.Key TakeawaysStudent-Driven Podcasting: Miami University's student-hosted podcast, Major Insight, highlights real student experiences, breaking down barriers for prospective and current students alike.AI as a Tool, Not a Threat: Nate candidly shares his own apprehensions about AI, emphasizing its potential to enhance, rather than replace, human creativity and authenticity in marketing.Overcoming Fear of the Unknown: Institutions, including Miami, are navigating AI guidelines to encourage thoughtful, ethical adoption without stifling innovation.Real-Life Inspiration: Personal connections to content—whether through podcasting or using AI—can drive engagement and create authentic narratives.Why Student Podcasting MattersNate Jorgensen shared the journey of revitalizing Major Insight, Miami University's student-hosted podcast. Initially tucked away in a small department, this initiative grew under Nate's leadership into a dynamic, impactful platform. Students share their raw, real-life experiences—addressing homesickness, academic challenges, and personal growth—offering a relatable resource for their peers and prospective students.By amplifying student voices, the podcast has become a bridge between institutional transparency and student engagement. Nate highlighted how this medium allows students to tackle taboo or overlooked questions, such as "Do dorms provide toilet paper?" Humor aside, such questions reflect the genuine uncertainties prospective students face. The podcast breaks the "perfect college life" façade and creates a space where vulnerability inspires connection.The AI Learning Curve in Higher EdNate's openness about his AI journey reflects a broader hesitation within higher education: fear of inauthenticity and job displacement. Yet, as Mallory emphasized, AI is simply a tool—akin to a pen—that can help institutions achieve their goals faster and more efficiently.At Miami University, AI adoption varies across departments. For example, the marketing team sees AI as an ally to streamline content creation, while the news team remains cautious to preserve human-authored authenticity. Despite these differences, Nate recognizes the importance of institutional guidelines to demystify AI and encourage its thoughtful use. His goal? To move past fear and embrace AI as a partner in storytelling and efficiency.Transforming Inspiration into ActionNate shared a moving anecdote about a student's research on stress responses that inspired him personally. With undergraduate research becoming a passion of his, Nate is planning to leverage AI to draft a story about this experience. He acknowledged that AI can help overcome creative blocks, allowing him to refine the narrative with his unique voice. This reflects the broader theme of using technology not as a replacement but as an enhancer of creativity.This story underscores the importance of taking small, actionable steps in AI adoption. Whether starting with a fun project—like writing a snack-themed rap—or tackling larger initiatives, experimenting with AI can unlock transformative potential in higher education. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
Mallory sits down with Rebecca Stapley, Director of Marketing and Communications at RIT's College of Health Sciences and Technology and the School of Individualized Study. They chat live from the American Marketing Association (AMA) conference in Las Vegas, discussing Rebecca's transition to college-specific marketing, her insights from the event, and her creative strategies for aligning institutional and college-level branding. From mastering brand photo shoots to leveraging artificial intelligence, Rebecca offers invaluable advice for higher education marketers.Key TakeawaysBrand cohesion: Use overarching institutional branding as a foundation for college-specific storytelling.Brand photo shoot preparation: Prioritize pre-shoot organization with mood boards (swipes) and creative briefs to optimize results.AI in higher education marketing: Leverage AI as a creative assistant to overcome writer's block, brainstorm, and enhance efficiency.Community collaboration: Building connections with faculty, staff, and students strengthens messaging and insights.What is it like to attend AMA for the first time? Rebecca shares her experience attending her first AMA conference, noting the lively and supportive atmosphere. She emphasizes how the higher education community fosters unique connections, which made her experience even more meaningful.What are the top takeaways from AMA 2023? Rebecca highlights the session on “Mastering the Art of the Brand Shoot” as a standout. She explains how to organize successful brand shoots, from using student actors to creating mood boards that capture the intended aesthetic. She plans to integrate these strategies into her own team's creative processes.How does institutional branding intersect with college-level identity? Rebecca explains the challenge of balancing RIT's overarching brand identity with the specific needs of her college. Her approach involves crafting messaging guides that answer two key questions: Why this field of study? and Why RIT? She distills these insights into concise, compelling elevator pitches while maintaining alignment with the university's core values and brand strengths.How can higher education marketers think about brand identity creatively? Using a Ted Lasso-inspired analogy, Rebecca compares institutional branding to a cohesive soccer team. She illustrates how individual colleges can maintain unique personalities (e.g., Roy Kent's seriousness or Sam Obisanya's compassion) while contributing to the university's larger goals. This perspective makes brand identity more relatable and actionable for marketing teams.What is the role of AI in higher education marketing? Rebecca embraces AI as a creative and strategic tool, using it to streamline brainstorming and overcome creative blocks. While RIT is still formalizing AI policies, Rebecca appreciates the flexibility to experiment and share insights with her team. She views AI as a dynamic resource that reduces operational burdens, allowing marketers to focus on strategy and creativity.How can institutions support AI adoption? RIT is working through the process of establishing AI guidelines while encouraging exploration. Rebecca stresses the importance of creating adaptable policies, given the constantly evolving nature of AI technology.What advice does Rebecca have for marketers? Rebecca advises leaning into your community—faculty, staff, and students—as a source of strength and insight. She emphasizes the importance of collaboration and shared purpose in building effective marketing strategies. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
Mallory sits down with Santhana Naidu, VP of Marketing and Communications at Rose-Hulman Institute of Technology, live at the AMA Conference. Together, they explore the transformative role of AI in higher education marketing, from enhancing team efficiency to fostering creativity. Santhana shares actionable insights on navigating resource constraints and adopting AI tools for strategic advantage. Whether you're a seasoned professional or just starting your AI journey, this conversation offers invaluable takeaways.Key TakeawaysEmbrace AI for Efficiency: AI can alleviate workload by automating repetitive tasks, enabling teams to focus on creativity and strategy.Leadership is Key: Leaders must invest time in understanding AI to guide their teams effectively.Transparency Matters: Educating stakeholders about AI's use and benefits is crucial for institutional buy-in.Empower Teams: Encourage staff to experiment with AI tools and share insights, fostering a culture of innovation.Leverage Resources: Collaborate with internal and external experts to expand your understanding of AI applications.What Makes AI a Game-Changer in Higher Education Marketing?Santhana highlights AI's potential to transform higher education marketing by increasing productivity and personalizing user experiences. For institutions with resource constraints, AI can automate routine tasks and reduce burnout among teams. By focusing on efficiency, tools like ChatGPT and Apple AI help marketing teams streamline their operations while maintaining creativity and innovation.He emphasizes the importance of leaders investing time in learning AI to overcome skepticism and drive adoption. This approach not only empowers teams but also ensures alignment with institutional goals.How Can Teams Integrate AI Without Fear of Job Loss?Santhana addresses common concerns about AI and job displacement by reframing AI as an enabler rather than a threat. In under-resourced environments, AI helps teams achieve more without overworking staff. By automating mundane tasks, team members have more bandwidth for strategic and creative projects. This leads to a more engaged, balanced workforce and better results for the institution.He also shares an example from Rose-Hulman's summer retreat, where team members explored AI tools to enhance their workflows. Such initiatives demonstrate how AI can inspire collaboration and continuous learning within teams.What Advice Does Santhana Offer for Leaders Starting Their AI Journey?Santhana recommends two key strategies for leaders looking to adopt AI:Empower Teams: Give staff the freedom to explore AI tools and report back on their usefulness. This hands-on approach fosters innovation and builds confidence.Foster Transparency: Share how AI is being used with stakeholders to alleviate concerns and build trust. Highlighting ethical usage and clear benefits helps secure buy-in from leadership.He also stresses the value of tapping into existing resources, such as internal experts or academic courses, to build institutional expertise in AI. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
Welcome to Part 4 of Reclaiming Free Speech, Democracy, and Discourse on Campus a Post Election America. I'm Dr. J. Cody Nielsen, Host of After Further Consideration. No matter the outcome, the 2024 election will set the stage for the next decade of higher education. In this Pulse Check series I'll interview policy makers and practitioners to discuss their outlook on higher education, the ways in which we might reestablish higher education's public trust, and what a post 2024 election will look like on campus. From expression of speech to civil democracy and discourse, America's higher education system is at a dramatic turning point and we're here to break it down. Let's dive into today's episode, where we are joined by Kristine Bowman.What is the Current State of Free Speech on College Campuses? Free speech on college campuses is at a crossroads, with increasing student protests reminiscent of movements from the Civil Rights Era to the Vietnam War. Kristine Bowman explains that today's protests often combine multiple tactics, from marches to sit-ins, reflecting a renewed fervor for activism. However, she notes that campus leaders face unprecedented challenges navigating these dynamics in a polarized political climate.Bowman highlights the legal doctrines that guide free speech policies, such as the time, place, and manner framework, which allows institutions to regulate speech while maintaining their core functions. The evolving government speech doctrine also complicates matters, particularly in the context of academic freedom and institutional neutrality.How Does Post-2024 Politics Impact Higher Education? The 2024 election has ushered in a Republican-controlled presidency and Congress, raising significant questions about the future of higher education. Bowman discusses potential implications, including federal regulations tying research funding or financial aid to compliance with free speech policies. She reflects on the 2019 executive order under Trump's first administration, which linked federal funding to adherence to the First Amendment, and considers how similar strategies might evolve in the coming years.Bowman contrasts two perspectives on institutional responses to free speech: the traditionalist view, which emphasizes neutrality and non-intervention, and the new democratic view, which advocates for proactive engagement to foster inclusive dialogue. She underscores the challenges universities may face in balancing these approaches under increased political scrutiny.How Can Institutions Navigate Free Speech Challenges? Universities must grapple with the tension between creating safe spaces for marginalized groups and encouraging brave spaces for open dialogue. Bowman emphasizes the importance of fostering environments where all students can engage productively, even when discussions are uncomfortable or divisive. She draws on her research, including her 2023 article in the Journal of Law and Politics, to argue for a "new democratic model" of free speech that prioritizes equitable access to knowledge creation.For private colleges, constitutional values like free speech and equality remain integral, even if not legally mandated. Leaders like Wesleyan University President Michael Roth exemplify how private institutions can champion these principles, shaping societal norms and reinforcing higher education's public trust.What's Next for Free Speech in Higher Education? Looking ahead, Bowman predicts heightened tensions as universities navigate federal policies, legal challenges, and campus activism. She advises institutions to adopt proactive strategies that align with both legal principles and their mission to foster intellectual growth. This includes leveraging lessons from history, understanding the lived experiences of students, and engaging in thoughtful dialogue across ideological divides.Kristine Bowman serves as the Associate Dean for Academic and Student Affairs in the College of Education at Michigan State University, where she is jointly appointed as a Professor of Law and Professor of Education Policy. Bowman is also an international expert in education law and policy, having published roughly thirty articles and book chapters, written or (co)edited four books, and presented regularly across the U.S. and in more than a dozen countries around the world. She writes about liberty and equality at all levels of education, often focusing on racial and ethnic equity and free speech.Guest Name: Kristine Bowman, Associate Dean for Academic and Student Affairs in the College of Education, Michigan State UniversityGuest Bio: Kristine Bowman serves as the Associate Dean for Academic and Student Affairs in the College of Education at Michigan State University, where she is jointly appointed as a Professor of Law and Professor of Education Policy. Bowman is also an international expert in education law and policy, having published roughly thirty articles and book chapters, written or (co)edited four books, and presented regularly across the U.S. and in more than a dozen countries around the world. She writes about liberty and equality at all levels of education, often focusing on racial and ethnic equity and free speech. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
Got a story to tell? An innovative idea to share? Fill out our guest nomination form, and let's chat!This week, Dustin chats with Rasheed Behrooznia, Senior Vice President and General Manager at Transact, who discusses the game-changing role of digital student IDs in higher education. Rasheed shares how Transact's pioneering work on mobile credentials has transformed campus operations, enhanced security, and elevated the student experience. Drawing from years of experience in defense and public transit, Rasheed emphasizes the importance of mobile-first solutions and environmental sustainability, while offering insights on how colleges can streamline student services. This is a must-listen for anyone interested in the future of campus technology and student engagement.Guest Name: Rasheed Behrooznia, SVP & General Manager at Transact CampusGuest Social: LinkedInGuest Bio: Rasheed Behrooznia, Senior Vice President and GM of Campus ID and Commerce for Transact Campus, is an accomplished engineering, product, and technology leader who has demonstrated a remarkable ability to deliver impactful technology solutions to universities across the globe. Rasheed's Campus ID division has streamlined operations at more than 100 universities and has issued more than 2 million credentials, helping schools meet the rising technological demands of Gen Z students. Throughout his career, Rasheed has excelled in managing global teams, showcasing flexible leadership in both hardware and software development. His expertise spans embedded systems, payment technologies, firmware development, enterprise software, and cloud-based solutions. His journey toward enhancing the campus experiences of millions of students is a testament to the transformative power of engineering and innovation. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/https://twitter.com/HigherEd_GeekAbout The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and I Wanna Work There. Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
Mallory sits down with Tina Miller, Executive Director of Creative and Communications at Enterprise Technology at Arizona State University (ASU). Recorded live at AMA in Las Vegas, the conversation delves into the transformative role of AI in higher education, exploring how leaders can adopt and integrate AI to drive institutional success. Tina shares insights into ASU's innovative approach, including their AI Innovation Challenge, and offers actionable advice for leaders ready to embrace this game-changing technology.Key TakeawaysLeaders must prioritize AI literacy: Understanding and leveraging AI starts with a commitment to learning and experimenting with its potential.AI adoption needs leadership buy-in: Institutions without clear guidelines or leadership support risk missing AI's transformative opportunities.AI can address resource constraints: Properly implemented, AI has the potential to reduce costs, increase enrollment, and enhance efficiency.ASU's AI framework is a model: The university focuses its AI initiatives on three key areas: teaching and learning success, research for societal impact, and the future of work.Experimentation is key: The early days of AI adoption are ideal for leaders and institutions to explore its possibilities and set the foundation for future advancements.Why Leaders Must Take the First Step in AI Adoption Tina highlights the importance of leadership in AI adoption, explaining that many leaders wait for institutional directives before integrating AI into their teams. However, she emphasizes the urgency for leaders to take the initiative. Literacy is the first step—understanding what AI is and how it can be used. Tina shares her personal journey of becoming AI-literate through podcasts, newsletters, and networking, showcasing how small, consistent efforts can yield significant knowledge gains.AI literacy transitions to fluency when leaders not only understand the tools but can actively implement them to streamline processes, improve collaboration, and educate students. Tina underscores that AI adoption is not optional; institutions and leaders who fail to embrace it risk falling behind in the rapidly evolving higher education landscape.Overcoming Barriers to AI Integration in Higher Ed A common barrier to AI adoption is time—or the perceived lack of it. Leaders often feel stretched thin, managing numerous priorities. Tina's advice? Prioritize AI because the long-term benefits outweigh the short-term time investment. She suggests accessible ways to learn about AI, such as tuning into relevant podcasts (e.g., Marketing AI and Enrollify) and engaging with professional networks. Tina also points out that institutions like ASU have successfully embedded AI by aligning it with clear priorities, like student success and research impact.Mallory and Tina also discuss the real-world impact of AI in higher education. From increasing enrollment rates to slashing application costs, the early adopters are already reaping measurable benefits. These success stories provide a blueprint for institutions hesitant to embrace AI.ASU's AI Innovation Challenge: A Case Study ASU's proactive approach to AI is a standout example. Guided by three focus areas—teaching and learning success, research for societal impact, and the future of work—the university integrates AI purposefully rather than haphazardly. Tina shares details about the AI Innovation Challenge, which empowers faculty, staff, and researchers to develop projects leveraging AI. With over 250 projects currently in progress, ASU demonstrates the power of prioritizing and resourcing AI initiatives.Tina emphasizes that ASU's success stems from a top-down commitment to innovation, with President Michael Crow leading the charge. This leadership provides a roadmap for other institutions to follow: identify strategic goals, align AI initiatives with these objectives, and create structures to support experimentation and adoption. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
In this special episode from the American Marketing Association conference, Carrie sits down with Claire Skelton, Assistant Director of Content Marketing at Southeast Missouri State University, and Nikki Peters, Design Manager at the same institution. They discuss the impact of leadership lessons, the value of continuous learning, and the excitement of their first AMA conference. If you're a higher education marketing professional or someone stepping into leadership roles, their experiences will resonate deeply.Key TakeawaysContinuous Learning Fuels Leadership Growth: Claire and Nikki emphasize that leadership is an ongoing journey, not a destination.Collaborative Development Strengthens Teams: Completing leadership courses together allowed them to reflect, share insights, and grow as leaders.Flexibility in Leadership Matters: Tailoring leadership styles to individual team members is a game-changer.Networking and Shared Experiences Are Priceless: The conference provides a unique opportunity to connect with peers facing similar challenges and to explore innovative solutions.First-Time Attendees Should Take the Leap: The advice is simple—if you're debating attending next year, go.The Power of Shared Leadership Development Claire and Nikki shared how the Lessons in Leadership course shaped their approach to managing teams and fostering collaboration. By taking the course together, they identified each other's strengths and weaknesses, creating a space for vulnerability and growth. Weekly meetings became a cornerstone of their development, offering a chance to reflect on insights, identify areas for improvement, and brainstorm how to adapt their leadership styles to meet the needs of their diverse teams.This collaborative approach highlights an essential takeaway: leadership growth is amplified when it's shared. Leaders who hold themselves and others accountable can create meaningful change for their teams and organizations.Situational Leadership and Self-Awareness A key insight from the course that resonated with Nikki and Claire was the importance of situational leadership. Nikki explained how tailoring her approach based on the unique needs of her team members and projects allowed her to adapt more effectively. Flexibility, she noted, is a critical skill for navigating the fast-paced challenges of higher education marketing.Claire highlighted the importance of self-awareness, particularly around communication. Recognizing tendencies, such as unintentionally interrupting others, and making a conscious effort to listen more effectively, helped her grow as a leader. Both agreed that leadership is as much about personal reflection as it is about team management.First-Time Conference Experiences and Advice Both Claire and Nikki expressed excitement about their first AMA conference and the wealth of knowledge it offers. With sessions on branding, leadership, CRM strategies, and social media tactics, they are eager to return to their teams with actionable insights. For Nikki, rebranding at their institution provided a timely opportunity to absorb fresh perspectives on guiding her team through significant changes.The networking opportunities were another highlight. Meeting peers at the welcome reception and engaging with vendors gave them a sense of belonging in a larger professional community. Their advice to first-time attendees: “Go for it.” The energy, shared challenges, and inspiring ideas make it an invaluable experience. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
In this episode, Jeremy and Dr. Matt McLendon from the University of Alabama talk about their new, state-of-the-art welcome center, and how the Crimson Tide works hard to create a memorable and immersive visit experience for prospective students and families.Guest Name: Dr. Matt McLendon, Associate Vice President and Executive Director of Enrollment Management at The University of AlabamaGuest Social: https://www.linkedin.com/in/matthew-mclendon/Guest Bio: Dr. Matthew B. McLendon leads the University of Alabama's enrollment efforts, providing strategic leadership for enrollment planning, implementation and assessment. He also has fiscal responsibility for all facets of enrollment management. During Matt's time at UA the university has seen a continued increase in enrollment, setting a new enrollment record of 40,486 students enrolled in fall 2024. - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and The Application with Allison Turcio.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
Tune in for a compelling conversation between Mallory and Tam Powell, Senior Vice President of Higher Education at BVK, recorded live at the AMA conference. Tam shares insights into the challenges surrounding higher education's national narrative and the innovative campaign she is spearheading to shift perceptions and reinforce the collective impact of higher education. Dive into this episode for actionable insights on how a unified message can reshape public opinion and support enrollment strategies.Key TakeawaysAI in higher education is a key topic, with professionals exploring its integration and implications.Negative public perceptions about the value of higher education persist, posing challenges to enrollment.BVK's campaign, Proud Sponsor of College, aims to redefine the narrative around higher education's societal impact.The campaign highlights the collective benefits of higher education, from innovation to a skilled workforce, democratic engagement, and national security.The initiative is designed to reach general audiences with a unified message, targeting public awareness over direct student recruitment.Success will be measured by shifts in public sentiment and indirect enrollment improvements, as tracked through Gallup polls and other metrics.What Key Themes Emerged at AMA? During the AMA conference, AI and the perception of higher education were dominant themes. Tam noted widespread interest in incorporating AI responsibly and a shared concern about the persistent negative narrative around higher education. With fewer freshmen entering campuses and a looming demographic cliff, these discussions are increasingly urgent for higher ed professionals.Tam emphasized that the national dialogue around higher education has shifted away from its long-term societal contributions. This episode delves into why reshaping this perception is critical for the sector's survival and growth.How Does BVK Plan to Change the Narrative? BVK, alongside Serve Marketing and Bowstring Studios, is developing a nationwide public service campaign called Proud Sponsor of College. The initiative seeks to highlight the broader societal benefits of higher education, moving beyond individual economic outcomes. Tam explained that the campaign will spotlight six key themes:Economic prosperity fueled by innovation from higher education.A skilled workforce driving industry and business growth.Educated citizens contributing to democracy and civil discourse.Improved collective health, happiness, and well-being.Expanded opportunities central to the American Dream.A strong military and national security enabled by higher education.These narratives will be disseminated through TV spots, digital ads, print materials, and partnerships with socially responsible organizations. The ultimate goal? To foster a unified message that can act as a catalyst for positive change.How Will Success Be Measured? Tam explained that the campaign will monitor public sentiment using Gallup polls and other national indicators, with an eye on reversing the declining confidence in higher education. While the initiative does not directly target prospective students, BVK anticipates that this shift in public perception will support universities' recruitment efforts.Tam likened the campaign to the Got Milk? campaign for higher education, aiming to spark national recognition and foster pride in the sector's impact. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
In this special year-in-review episode, hosts Mallory Wilsey and Seth Odell reflect on 2024, highlighting key trends, professional insights, and personal lessons. From the increasing impact of AI in higher education to the importance of resilience and foundational marketing strategies, this episode offers a candid and inspiring recap of the year. Mallory and Seth also explore the evolving mental health conversation in higher ed and share personal growth stories, leaving listeners motivated and ready to tackle 2025.Key TakeawaysAI Acceptance Grows: 2024 marked a pivotal year for AI in higher education, transitioning from skepticism to widespread acceptance, though full application remains on the horizon.Resilience in Challenging Times: Despite a tougher market, opportunities for success abound for institutions that embrace innovation and refine foundational strategies.Mental Health Awareness: The conversation around burnout and resilience in higher ed leadership gained momentum, fostering a culture of openness and support.The Power of Fundamentals: While innovation is crucial, revisiting and strengthening core operations like website optimization and CRM use can deliver immediate results.Celebrate Wins: Recognizing milestones, both professional and personal, is vital for maintaining motivation and momentum.Episode SummaryWhat Lessons Did 2024 Teach About Higher Ed Marketing?Seth shared a key professional insight: “Everything is harder, but there's still room to win.” Despite headwinds in the industry, many institutions have shown growth by focusing on data-driven strategies and embracing change. Success requires balancing innovative approaches with tried-and-true fundamentals like strong websites, lead management, and creative marketing campaigns.Mallory added that AI adoption in 2024 was a game-changer. While institutions have started integrating AI tools such as chatbots, challenges like data privacy concerns and lack of readiness slowed full transformation. 2025 holds promise for deeper AI applications.Why Is Mental Health a Crucial Topic in Higher Ed Leadership? Both Mallory and Seth highlighted the increasing dialogue around mental health and resilience in higher ed leadership. Leaders are managing shrinking budgets and heightened expectations, leading to burnout. However, the growing openness around mental health has fostered a more supportive culture.How Did the Enrollify Network Grow in 2024? Mallory celebrated a milestone: her first full year leading the Enrollify network. Under her leadership, the network has seen exponential growth, with nearly 50% of its total downloads occurring in 2024 alone. She attributed this success to intentional content creation and a dedicated team. Seth added that recognizing and celebrating wins like this is crucial in the fast-paced world of higher education.What Personal Growth Stories Emerged in 2024? Seth reflected on his journey of understanding his “why.” After receiving multiple acquisition offers for his agency, Kenahoma, he reaffirmed his commitment to building a business that aligns with his values and vision. Mallory shared her excitement over leading Enrollify, highlighting the joy of achieving meaningful impact in the industry. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
Dustin sat down with Joel Podolny, CEO of Honor Education, to discuss his journey from founding Apple University to pioneering a new approach to digital education. Joel reflects on the importance of human connection in learning and how asynchronous tools can elevate collaborative experiences. He emphasizes that technology should enhance, not replace, the social and emotional dynamics of education. He shares how Honor Education aims to bridge the gap between traditional and digital learning environments by putting community at the heart of the learning process.Guest Name: Joel Podolny, CEO of Honor EducationGuest Social: LinkedInGuest Bio: Joel Podolny is the CEO and Co-Founder of Honor Education, a company that puts human connection at the center of how we learn, teach, and train online. Previously, Joel was handpicked by Steve Jobs to be the founding Dean of Apple University. As a Vice President at Apple, Joel oversaw management training and the development of Apple's culture of learning for over a decade. Prior to Apple, Joel served as Dean and Professor of Management at the Yale School of Management. Joel previously held professorships at Harvard Business School and the Stanford Graduate School of Business where he researched status dynamics in a variety of industries and the role of social networks in mobility and information transfer within organizations. Joel is an accomplished speaker and educator who speaks regularly at corporate and academic events. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/https://twitter.com/HigherEd_GeekAbout The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and I Wanna Work There. Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
Lots of folks are using AI, but about 47% of teens use it multiple times a week. That's a huge number. So how does “Generation AI” feel about AI's uses, what do they use it for mostly and what is their take on the tech's future? Plus: McDonald's tries to course correct and 60m households had their eyes on Paul vs Tyson. Join our hosts Jon Weigell and Rob Litterst as they take you through our most interesting stories of the day. Follow us on social media: TikTok: https://www.tiktok.com/@thehustle.co Instagram: https://www.instagram.com/thehustledaily/ Thank You For Listening to The Hustle Daily Show. Don't forget to hit Subscribe or Follow us on Apple Podcasts so you never miss an episode! If you want this news delivered to your inbox, join millions of others and sign up for The Hustle Daily newsletter, here: https://thehustle.co/email/ Plus! Your engagement matters to us. If you are a fan of the show, be sure to leave us a 5-Star Review on Apple Podcasts https://podcasts.apple.com/us/podcast/the-hustle-daily-show/id1606449047 (and share your favorite episodes with your friends, clients, and colleagues).