For Your Institution

Harrison “Soup” Campbell, Head of Community Experience at ZeeMee, joins FYI host Gil Rogers to discuss leveraging technology to engage and connect with students, and how institutions can optimize their processes for better outcomes. Soup and Gil cover the evolution of changes in the tools and technologies available to schools throughout their carers.They also share insights from their experiences, particularly how digital tools and AI can be used to enhance student interactions and the student experience. Soup recounts his pioneering work with social media in higher education and some policies in the past that would be unimaginable in today's Higher Ed landscape. Their conversation also covers the importance of building early digital communities for prospective students and the evolving nature of AI in education. It's an excellent rundown for anyone interested in the current state of student engagement and how we got to this point.For Your Institution Podcast is a production of Mongoose Research. Introduction and Welcome | 00:00Catching Up and Conference Talk | 00:25 Soup's Background and Career Journey | 01:23 Student-First Mindset in Higher Education | 05:20 Things Institutions Should Think Differently About  | 06:52 A Mindset Shift when Using AI | 12:00 Virtual Vs In-person Events Today | 17:29 The Role of AI in Higher Education | 19:17 Building Connections and Relationships | 25:00 Conclusion and Contact Information | 30:25 Goodbyes and Well Wishes | 31:25 RELEVANT LINKS:Harrison "Soup" Campbell on LinkedInZeeMee.comEmail AddressFYI - Emotional Connection as the Key to Higher Ed Marketing Success with Bart Caylor

Jaime Hunt, president of Solve Higher Ed Marketing, joins FYI host Gil Rogers to talk about the perception challenges facing higher education. Jamie shares her transition from a long career in higher education marketing to founding her consulting firm. Gil and Jaime explore how institutions can tackle the feared 'enrollment cliff' by innovating their approach, targeting non-traditional students, and considering hybrid education models. The solutions have a chance to both increase enrolled students and create more champions of the institution and fewer detractors. They also discuss the importance of breaking down silos within institutions and engaging parents in the educational journey.For Your Institution Podcast is a production of Mongoose Research. Introduction and Welcome | 00:00Jamie Hunt's Background and New Ventures | 01:13 The Importance of Addressing Enrollment Challenges | 02:43 Strategies for Improving Higher Education Marketing | 03:45 The Role of Alumni and Advancement in Higher Education | 08:37 Engaging Parents in the Higher Education Process | 10:16 How to Boost Your Eligible Student Percentage | 15:05 Innovative Approaches for Small Liberal Arts Colleges | 20:10 Developing an Innovation Mindset in Higher Education | 22:42 Conclusion and Contact Information | 24:58  RELEVANT LINKS:Jaime Hunt on LinkedInSolveHigherEd.comContact | Jaime Hunt

David Hatami, founder and Managing Director of EduPolicy.ai, joins FYI host Gil Rogers to talk about AI policy in higher education. David has over 25 years in the field specializing in AI ethics. David stresses the importance of establishing comprehensive AI policies and ethics programs within educational institutions now, and not leave the issue for later. He addresses the complexities and challenges involved and where gray areas might lie. David highlights the necessity for dynamic, adaptable policies that address usage by both students and staff. He also discusses his consultancy work helping colleges navigate these issues and the critical need for clear, cohesive guidelines to ensure responsible AI usage. Tune in for insights on how educational institutions can prepare for the rapid integration of AI technology today.For Your Institution Podcast is a production of Mongoose Research. Introduction and Weather | 00:00Discussing AI Policy | 02:27 David Hatami's Background and AI Journey | 03:24 The Importance of AI Policy in Education | 05:19 Challenges and Solutions for Institutions | 07:50 Implementing AI Ethics Programs | 18:00 Final Thoughts and Contact Information | 28:23 Conclusion and Contact Information | 37:56  RELEVANT LINKS:David Hatami on LinkedInEduPolicy.aiDavid Hatami Email

John McGreal, the Dean of Enrollment Services at Waukesha County Technical College, joins FYI host Gil Rogers to talk about the need for tailored approaches in admissions and the challenges of keeping staff focused and effective in a constantly evolving educational landscape.John also emphasizes the importance of work-life balance and the need for tailored approaches in admissions. The conversation touches on the shift towards utilizing digital marketing and AI in enrollment processes while stressing the significance of maintaining motivation and proper staffing. For Your Institution Podcast is a production of Mongoose Research. Introduction and Welcome | 00:00Talking Maine and Milwaukee | 00:32 John's Background | 02:25 Challenges in Higher Education | 07:15 Staff Morale and Technology | 08:21 Enrollment Strategies and Demographics | 13:39 Permission to see Deadpool & Wolverine | 17:45 Challenging the 'More with Less' Mentality | 18:44 Direct Admission: Pros and Cons | 19:51 Balancing Technology and Travel in Recruitment | 22:16 Higher Ed as a Public Good | 23:16 The Mission and Morale of Admissions Teams | 27:08 Respecting Work-Life Balance in Higher Ed | 29:05 Adding Value Beyond the Sales Pitch | 34:33 The Power of Authentic Student Care | 35:35 Conclusion and Contact Information | 37:56  RELEVANT LINKS:John McGreal on LinkedInJohn McGreal's EmailFYI - Power Ups: Overlapping Admissions Counselors and Classic Nintendo Games with Teege MettilleThe Princeton Review - Student Survey

John Azoni, executive producer at Unveild and host of the Higher Ed Storytelling University podcast, joins FYI host Gil Rogers to talk about the power of video in higher education. They delve into the nuances of creating engaging, authentic video content to connect with students and alumni. John shares insights from his journey, strategies for effective video production, and tackles the challenge of avoiding cringe-worthy content. The conversation covers various video formats, from TikToks to long-form narratives, and stresses the importance of genuine storytelling in your higher-ed marketing efforts.For Your Institution Podcast is a production of Mongoose Research. Introduction and Welcome | 00:00Dog Stories! | 00:28 Discussing Video in Higher Ed | 03:47 John Azoni's Background and Journey | 04:10 Challenges and Strategies for Video Content | 06:04 Creating Authentic and Engaging Content | 12:25 Balancing Trends and Authenticity | 30:22 Final Thoughts and Contact Information | 36:01  RELEVANT LINKS:John Azoni on LinkedInUnveild.tvHigher Ed Storytelling University PodcastHigher Ed Storyteller's Digest NewsletterOregon Duck Beats YouTube Video

Shantel Goodman-Luckett, Chief Experience Officer for the National Association for College Admission Counseling, or NACAC, joins FYI host Gil Rogers to talk about the upcoming NACAC National Conference in Los Angeles, including highlights for first-time attendees and new features for seasoned participants. Shantel shares insights on planning during the pandemic, the significance of the conference's theme 'The Courage Within,' and special events like Magic Johnson's upcoming keynote speech. The conversation also covers the conference's extensive educational sessions and opportunities for ongoing involvement with NACAC beyond the annual event, numbers of new vendors and attendees to expect. Get an inside preview of the conference here first.For Your Institution Podcast is a production of Mongoose Research. Introduction and Welcome | 00:00Shantel's Professional Journey | 01:43 NACAC Conference During the Pandemic | 04:10 What's New at the 2024 NACAC Conference | 08:35 Special Features of the Conference Being in LA | 13:37 Tips for First-Time Attendees | 18:10 Engaging with NACAC Beyond the Conference | 21:18 Conclusion and Contact Information | 26:08  RELEVANT LINKS:Shantel Goodman-Luckett on LinkedInNACAC SIGsNACAC AffiliatesFYI - Leadership Through Change and Challenges with Carlos Cano

Anthony Perez, Assistant Director of Admissions, Multicultural Recruitment and Outreach at Western Michigan University, joins FYI host Gil Rogers to talk about his journey of being a first-generation college student from Texas through Iowa and to holding his current role in Michigan. The discussion covers the importance of creating an inclusive college environment, practical advice for first-time college applicants, and how institutions can improve their engagement with first-generation and underserved students. Anthony emphasizes the need for more personalized, human-centered interactions in the admissions process and offers strategies for balancing data-driven decisions with the wisdom of lived experiences.For Your Institution Podcast is a production of Mongoose Research.  Introduction and Welcome | 00:00Anthony's Background and Career Path | 02:34 First Generation College Experience | 06:02 Building Relationships in Admissions | 10:42 Balancing Technology and Personal Touch | 15:09 Data vs. Human Wisdom in Admissions | 20:41 Cultural Sensitivity in Recruitment | 22:47 Conclusion and Contact Information | 27:31  RELEVANT LINKS:Anthony Perez on LinkedInAnthony Perez Email

Elise Michaux, the Marketing and Communications Director at Erie County Community College of Pennsylvania, joins FYI host Gil Rogers to talk about her unique experience in establishing a new institution during a time when many are closing. The challenges and also some of the unexpected benefits of being able to form everything from scratch. Their discussion covers the importance of supporting the local community, developing a distinctive campus voice, and creating processes with the student at the center. Elise emphasizes the value of authentic student testimonials in marketing, avoiding traditional and often sterilized messaging, and adapting to meet current workforce needs and market demands. They go over a compelling personal narrative about a student and how different places in Higher Ed would use the student's story. Tune in for a compelling conversation about challenges, successes, and innovative strategies in Higher Education marketing and communications.For Your Institution Podcast is a production of Mongoose Research. Introduction and Welcome | 00:00Starting a New College | 00:22 Elise's Role and Challenges | 02:05 Building a Unique Institution | 02:43 Marketing Strategies with Student Voices | 06:15 Challenges and Success Stories | 13:43 Advice for Established Institutions | 19:19 Being Able to Articulate Your Why | 23:46Inclusivity and Accessibility | 29:08 Closing Remarks and Contact Information | 30:11  RELEVANT LINKS:Elise Michaux on LinkedIn Elise Michaux on InstagramFYI: The Art and Science of Personalized Marketing in Higher Education with Stephanie Geyer

Samantha Hicks, Assistant Vice President of Financial Aid and Scholarships at Coastal Carolina University, joins FYI host Gil Rogers to talk about the complexities of the most recent enrollment cycle, and the challenges this year of the FAFSA delay compounding on students who already dealt with COVID challenges. Samantha brings into focus yet another vector of challenges that low-income students also have face as they enter Higher Ed. Samantha shares her personal journey from poverty to her current position, offers insights into the unique challenges faced by financially disadvantaged students, and reflects on how COVID-19 and FAFSA changes have impacted their approach both on the student facing side and also on the internal support end of things. They also explore using strategic planning, communication, and mentorship to better support students moving forward and the value of sometimes just acknowledging that it's been a tough summer.For Your Institution Podcast is a production of Mongoose Research. Introduction and Welcome | 00:00Samantha Hicks' Background and Journey | 02:06 Empathy and Unique Perspective in Financial Aid | 04:00 Challenges in Financial Aid Verification | 06:08 Innovative Approaches to Financial Aid Communication | 10:33 Adapting to Changes and Future Planning | 17:32 Keeping the Human Element with Interactions | 21:55Retention and Persistence Strategies | 29:15 Conclusion and Contact Information | 34:40  RELEVANT LINKS:LinkedIn PageTwitter (X) ProfileFYI: Crafting Futures Amidst FAFSA Upheaval and Extended Deadlines with Amanda CraddockFYI: Earn and Learn Alternatives to Higher Education: Discussing 'Apprentice Nation' with Ryan Craig#NACACreads on Twitter (X)

Alex DeLonis, the Assistant Vice President of Student Financial Services at Saint Louis University, joins FYI host Gil Rogers to talk about higher ed recruitment and enrollment, and how all of that was affected by the FAFSA roll out last year. Are we heading for a repeat of last year's problems or will it more closely resemble past years with fewer issues?Alex and Gil talk about what happened before, and even without knowing exactly what this year will look like, what changes and preparations can be made to lessen the impact on institutions, students, their families, and admissions professionals who must adjust in real time to the situation as it develops. Listen to this episode as Alex lays out the ways in which this year can be an improvement over last, even in the face of uncertainty, simply by being ready and flexible, and being transparent with students and families during the process.For Your Institution Podcast is a production of Mongoose Research. Introduction and Welcome | 00:00Alex's Background and Career Journey | 00:45 Current Challenges in Financial Aid | 04:37 Preparing for Future FAFSA Cycles | 08:53 Impact of COVID and FAFSA Changes on Students | 10:34 Balancing Instincts with Data | 15:04 Advice for New Financial Aid Professionals | 21:13 Conclusion and Final Thoughts | 23:58  RELEVANT LINKS:Alex DeLonis LinkedIn

Joe Paris and Stan Kania, the editors of the book A Comprehensive Guide to Graduate Enrollment Management, join FYI host Gil Rogers to talk about their book, which elucidates the intricacies and obscurities of graduate enrollment management, allowing scholars and professionals to advance research and practice in the field. Joe and Stan talk about their backgrounds and paths through higher education, and the value that brings to their book, along with the data and research, they are able to use their analysis to contextualize that data for useful purposes.They also mull over how to make the process more efficient and streamlined, in a way that has the student and their family at the top of mind, and really gears messaging and marketing for that purpose.   For Your Institution Podcast is a production of Mongoose Research. Introduction and Welcome | 00:00 Joe's Path Through Higher Ed | 1:09Stan's Path Through Higher Ed | 2:23How to Stay Motivated in this Career | 4:45The Story of Writing the Book | 9:37Common Graduate Enrollment Management Challenges | 16:18Three Takeaways for the Reader | 23:18Contact Info and Book Information | 29:39Conclusion and Final Thoughts | 30:10  RELEVANT LINKS:A Comprehensive Guide to Graduate Enrollment ManagementHandbook of Graduate Enrollment ManagementStanley Kania's LinkedInFaculty Profile at the Drexel University College of MedicineJoseph Paris's LinkedInFaculty Profile at Deleware Valley University

Jess Snover, Director of Admissions Recruitment at Lycoming College, joins FYI host Gil Rogers to talk about the challenges and opportunities of the current admissions landscape. Coming from a smaller institution, Jess understands the benefits and advantages that come with the education these institutions provide. Jess and Gil talk about the difficulties both with the recent FAFSA challenges and the years of virtual learning during the COVID pandemic that have occurred to the class getting ready to enter their higher education journeys. Jess talks about her own experience going to Lycoming as a freshman, and what the university was able to provide for her and can offer to other potential students who may not find a match with the vibe of larger institutions. They talk about how the admissions funnel is the inversion of the shape of advancement side, and how the two sides can coordinate and work together to strengthen the connections and support students through their whole journey from initial interest to becoming an alumni. Find out about the advantages and strengths of these smaller institutions in the higher education field.For Your Institution Podcast is a production of Mongoose Research. Introduction and Welcome | 00:00 Jessica Snover's Background and Career Journey | 00:58 Motivations and Challenges in Higher Education | 03:03 Navigating Enrollment and Student Support | 06:29 Looking at the Admissions Funnel | 10:29 Having Support at Each Phase of the Funnel | 13:15 Admissions and Advancement Synergy | 18:28 Collaborative Efforts and Alumni Engagement | 21:51 The Importance of Communication | 28:03 Conclusion and Contact Information  | 34:32  RELEVANT LINKS:Jessica Snover LinkedInJessica Snover EmailLycoming CollegeFYI: Navigating the Challenges of Small Colleges with Scott NovakFYI: Leadership Through Change and Challenges with Carlos Cano

Teege Mettille, the Director of Enrollment Access at Enroll ML and author of the new book The Admissions Counselor Malaise: Addressing the staff morale crisis in college admissions, joins FYI host Gil Rogers to talk about all things admissions, but first Gil and Teege take a trip down Nintendo Memory Lane and dive into a fun discussion of games from their childhood. From Mario to Zelda, and Teenage Mutant Ninja Turtles to Mike Tyson, the nostalgia hits several classic titles.Then shifting gears, Teege and Gil tackle a much more sobering topic: the morale crisis plaguing admissions counselors. Teege offers a deep dive into how the pandemic didn't cause, but really exacerbated longstanding issues already in the field. Gil and Teege scrutinize the mounting pressure on counselors to prioritize data management and revenue generation over their true calling—helping students find their educational path. They also confront the complex dance between financial necessity and institutional mission in college admissions. Through Gil's inspiring story of a student from Ohio achieving a PhD, he highlights the long-term impact of admissions work. Yet, also acknowledges the immediate pressures to meet net tuition revenue goals. Tune in to catch this thought-provoking conversation that blends nostalgia with a critical look at the current challenges facing admissions professionals.For Your Institution Podcast is a production of Mongoose Research. Introduction and Welcome Back, Teege! | 00:00 Video Game Chat and Nintendo Nostalgia | 00:34 Discussing the Book: The Admissions Counselor Malaise | 07:43 Challenges in College Admissions | 11:44 Addressing Staff Morale and Leadership | 16:51 Conclusion and Final Thoughts | 27:14  RELEVANT LINKS:Enroll ML WebsiteThe Admissions Counselor Malaise: Addressing the staff morale crisis in college admissionsThe Admissions Directors Lunchcast on AppleLinkedIn for Teege MettilleFYI: Live Celebration with Allison Turcio, Kyle Campbell, and Teege MettilleFYI: Using Recruitment Time Right with Teege Mettille

Elizabeth Kirby, the Senior Director of Student Recruitment at Columbia College, joins FYI host Gil Rogers to talk about how AI can revolutionize the college admissions process. They explore how AI can enhance both student support and staff efficiency, turning challenges into opportunities and making the admissions process smoother and more personalized.Elizabeth also delves into managing change fatigue among staff amidst new technological advancements and institutional shifts. Learn about the new tools that are reshaping the admissions landscape, like early student-school matching and AI-driven data analysis, and how they are enhancing access to education. Plus, get practical tips on improving the student experience and supporting admissions staff through transparent communication and practical AI integration. Join us to uncover the future of college admissions!For Your Institution Podcast is a production of Mongoose Research. Welcome and Introduction | 00:00 Elizabeth Kirby's Background | 00:49 Name Confusion in Admissions | 02:29 Integrating AI in College Admissions | 05:05 Improving Student and Staff Experience with AI | 11:41 Answering the 3 a.m. Problem | 12:16 Improved Automation for Universities | 16:23 Elizabeth's Views on the Future of AI in Higher Ed | 22:17 Conclusion and Contact Information | 27:35  RELEVANT LINKS:Elizabeth's LinkedIn ProfileEmail Elizabeth DirectlyFYI: Navigating Higher Ed: A Parent's AI Journey with Gordon BoyesThe Admissions Counselor Malaise: Addressing the staff morale crisis in college admissions

Suzan Brinker, co-founder and CEO at VIV Higher Education, and author of an upcoming book titled Pass Fail: The Urgent Need for Strategic Leadership in Higher Education, joins FYI host Gil Rogers to talk about her journey from Germany to a small liberal arts college in Wisconsin, and how her diverse experiences have shaped her approach to education marketing, and her career trajectory. Suzan and Gil delve into the challenges facing higher education leadership, the importance of strategic marketing, and the balance between mission and revenue. This conversation is full of practical tips and real-world examples illustrate how marketing can break silos and drive institutional success. Breaking down silos within higher education is crucial for balancing student success and financial realities. This episode is a must-listen for anyone interested in the strategic planning and sustainability of higher education institutions. Tune in for expert advice on persistence, active listening, and the importance of retaining top talent for long-term success.For Your Institution Podcast is a production of Mongoose Research. Introduction | 00:00Suzanne Brinker: Background and Journey | 00:34 Falling in Love with Higher Education | 01:10 Starting a Company Amidst a Pandemic | 02:28 The Role of Marketing in Higher Education | 03:45 Challenges and Opportunities in Higher Ed Marketing | 05:15 Suzanne's Book: Past Fail | 08:57 Strategically Planning Your Social Posts | 12:43 Common Themes and Challenges in Higher Ed | 14:42 Marketing's Role in Breaking Down Silos | 18:58 Leadership and Culture in Higher Education | 28:55 Conclusion and Contact Information | 35:17  RELEVANT LINKS:VivHied.comSuzan Brinker LinkedInViv Higher Education LinkedInSuzan Brinker EmailFYI: Navigating the Challenges of Small Colleges with Scott Novak

Melissa Richards, the founder of iMarketingMix and author of the upcoming book The 30-60-90-Day Handbook for New Communications and Marketing Leaders in Higher Education, joins FYI host Gil Rogers to talk about how she made a successful leap from the tech industry to higher education, bringing her tech expertise to Virginia Tech, and discover how her recent sabbatical has recharged her focus on entrepreneurial ventures like her freelance business, iMarketingMix. Melissa underscores the critical need for compassionate change in higher education, especially as institutions face challenges like declining enrollments, funding issues, and staff retention struggles.Melissa and Gil also explore the crucial role of developing leadership teams in higher education. Melissa shares valuable strategies for building trust among executive teams and emphasizes the importance of professional development and effective internal communications. Get a sneak peek at her upcoming book The 30-60-90-Day Handbook for New Communications and Marketing Leaders in Higher Education, which serves as a roadmap for new leaders during their pivotal first 90 days. Don't miss this enlightening conversation packed with actionable strategies and insights for higher education professionals.For Your Institution Podcast is a production of Mongoose Research. Welcome and Introduction | 00:00 Melissa's Career Journey | 00:37 Current Projects and Sabbatical | 03:17 Challenges in Higher Education | 04:30 Strategies for Institutional Change | 06:58 Writing The 30-60-90-Day Handbook | 11:29 Leadership Crisis in Higher Ed | 23:59 Conclusion and Contact Information | 29:18  RELEVANT LINKS:iMarketingMix.comAdministrators, How Would You Use a Professional Sabbatical?Melissa's LinkedInMelissa's EmailCollege and University Professional Association for Human Resources

Gordon Boyes, the CEO of Concept3D, joins FYI host Gil Rogers to talk about how technology and innovation are reshaping higher education. Gordon shares his dual perspective as an ed tech leader and a parent of a college student. Gain insights from Gordon's personal journey as he navigates the college selection process with his son, offering valuable tips for families grappling with these pivotal decisions, and possibly an unexpected reason for students to use ChatGPT at school. This episode underscores the urgent need for continuous improvement to keep higher ed's aspirational value intact.Discover successful strategies like using outside facilitators to invigorate brainstorming sessions and the crucial role of AI in alleviating repetitive tasks. They also explore how AI can revolutionize student engagement and improve both organizational efficiency and student outcomes. For Your Institution Podcast is a production of Mongoose Research. Welcome and Introduction | 00:00 Gordon's Background and Role at Concept3D | 01:22 The College Admissions Process: A Parent's View | 02:45 Challenges and Innovations in Higher Ed | 06:59 The Role of AI in College Admissions | 10:17 Future of College Admissions and AI Integration | 26:09 Strategic Recommendations for Higher Ed | 32:21 Conclusion and Contact Information | 36:15  RELEVANT LINKS:Concept3D.comGordon on LinkedInFYI: Building with Accessibility in Mind with Gordon BoyesFYI: Using Recruitment Time Right with Teege Mettille

Brian Piper, the Director of Content Strategy and Assessment at the University of Rochester and the co-author of Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3, joins FYI host Gil Rogers to talk about how to transform content marketing into a powerhouse for higher education. They discuss the recent skepticism surrounding the value of higher education and offers actionable strategies to address it. Brian also talks about the challenge of breaking down silos within institutions to enhance communication and effectively measure marketing efforts, but also the ROI it could yield. Hear how personalized content and cross-departmental collaboration can revolutionize your institution's approach to lifelong educational journeys.For Your Institution Podcast is a production of Mongoose Research. Welcome and Introduction | 00:00 Brian Background | 01:00 Defining Content Marketing for Higher Ed | 03:37 Building Trust and Relationships through Content | 06:29 Engaging Non-Traditional Students | 09:30 Alumni Engagement Strategies | 11:08 Measuring Content Marketing Success | 16:56 Breaking Down Silos in Higher Ed | 19:51 Conclusion and Contact Information | 24:10  RELEVANT LINKS:BrianWPiper.comEpicContentMarketing.comEpic Content Marketing - Second EditionBrian Piper LinkedIn ProfileBrian Piper on XFYI Episode: Higher Ed's Future: Addressing SEO and AI with Brian PiperFYI Episode: Harnessing Technology for Better Alumni Fundraising and Engagement with Charlie Melichar

Bart Caylor of Caylor-Solutions.com, The Higher Ed Marketer podcast, and author of the new book Chasing Mission Fit: A Marketing Guide to Fill Your Institution with Students Who Will Succeed, joins FYI host Gil Rogers to talk about how colleges carve out their identities and find students who truly align with their missions. They discuss the thin line between brand awareness and effective lead generation, and the art of targeting niche audiences with discovery-based marketing tactics. Bart stresses the power of forming emotional connections with prospective students, and seek them where they are to be truly effective.Gil and Bart discuss the magnetic pull of pay-per-click campaigns versus the enduring impact of search engine optimization and content creation. Bart shares ways to become a trusted resource and engage potential students deeply.For Your Institution Podcast is a production of Mongoose Research. Welcome and Introduction | 00:00 Bart's Background and Journey | 00:49 The Higher Ed Marketer Podcast | 01:40 Writing the Book: Chasing Mission Fit | 03:50 Universal Truths of Marketing Strategies for Higher Ed | 08:45 Challenges and Solutions in Higher Ed Marketing | 11:52 How Institutions Can Stand Out From the Crowd | 17:01 Closing and Contact Information | 22:55  RELEVANT LINKS:Caylor-Solutions.comChasing Mission Fit: A Marketing Guide to Fill Your Institution with Students Who Will SucceedThe Higher Ed Marketer PodcastBart Caylor on LinkedIn

Scott Novak, founder and CEO of the “Small College Movement,” joins FYI host Gil Rogers to talk about the often misunderstood world of smaller institutions, celebrating their triumphs and discussing the innovative strategies that are turning the tides against their larger competitors.They discuss Scott's journey through higher education and what made him found SmallCollegeMovement.com as well as the digital and data-driven tactics that are reshaping recruitment today.  This episode spotlights the distinctive benefits that small colleges can offer in a climate that frequently undervalues their contributions. Scott reveals some creative solutions that could help fortify the financial stability of small colleges. It's a wealth of ideas and information from an expert in his field.For Your Institution Podcast is a production of Mongoose Research. Welcome and Introduction | 00:00 Getting to Know Scott Novak: The Journey to Starting Movements | 00:51 The Origin and Mission of the Small College Movement | 02:43 Challenges and Advantages of Small Colleges in Today's Educational Landscape | 06:06 Tactical Advice for Small Colleges: Enrollment and Fiscal Health | 10:20 Embracing the Small College Identity: A Strategy for Success | 18:44 How to Connect with Scott | 21:47 Closing Remarks and Goodbyes | 22:51  RELEVANT LINKS:SmallCollegeMovement.comScott Novak LinkedInSmall College Movement on XSmall College Movement Podcast YoutubeSmall College Movement Podcast SpotifyFYI: How to Save a Dying College: Strategies and Solutions with Seth OdellFYI: The FAFSA Conundrum and the Quest for Solutions with Joel Bauman

Amanda Craddock, Vice President for Enrollment Management at Coastal Carolina University, joins FYI host Gil Rogers to talk about the surprising outcomes of shifting college deposit deadlines and the FAFSA upheaval. Amanda's insights promise a fresh understanding of the enrollment landscape that's been reshaped by this disruption. From extending deposit deadlines to hosting FAFSA nights and personalizing financial aid communication, they delve into how Coastal Carolina is adapting to meet the needs of students and their families. Amanda and Gil discuss how this particular set of students have already undergone a significant set of challenges navigating through the COVID pandemic as well as these challenges now with enrollment. Tune in for an enlightening episode that speaks volumes about the power of adaptability and connection in the realm of higher education.For Your Institution Podcast is a production of Mongoose Research. Welcome & Introduction | 00:00 Meeting Amanda Craddock | 00:34 The May 1st Myth and Shifting Enrollment Deadlines | 01:52 Adapting to a New Recruitment Cycle: Strategies and Insights | 02:26 FAFSA Fiasco vs. COVID: Impact on Enrollment | 04:25 Supporting Students Through FAFSA Delays and Beyond | 09:09 Advice for Enrollment Management Professionals | 11:59 Closing Thoughts and Ways to Connect | 16:52  RELEVANT LINKS:Amanda Craddock's LinkedInFaculty Profile at Coastal Carolina UniversityFYI: Leadership Through Change and Challenges with Carlos Cano

Akil Bello, Senior Director of Advocacy at FairTest, joins FYI host Gil Rogers to talk about the labyrinth of standardized testing that faces students and institutions each year. With a wealth of experience that spans over three decades, Akil is able to know how best to advocate for students through the process. As the college application frenzy intensifies, Gil and Akil scrutinize the motivations propelling institutions like Cornell and Yale to bring back testing requirements and how their decisions shape the academic terrain. They also navigate through the thorny issue of college rankings and their influence on perceived university value, prompting a broader discussion on what truly defines success in higher education. For Your Institution Podcast is a production of Mongoose Research. Introduction | 00:00Akil's Journey from Test Prep to Advocacy | 01:06 The Evolution of Akil's 'Why' in Education | 02:23 The Impact of Standardized Testing on Education | 04:36 Revisiting Standardized Tests in College Admissions | 07:40 The Role of Higher Education Institutions in Society | 11:58 Navigating the Complex Landscape of College Admissions | 16:20 Closing Thoughts and Contact Information | 22:35  RELEVANT LINKS:AkilBello.comAkil Bello's LinkedInAkil Bello on Twitter

FYI host Gil Rogers travels to San Antonio, TX for the Ellucian Live 2024 conference and chats with other attendees on the floor. He meets up with Sarah Prince of Prince George Community College, Jen McMahon of the University of Montana, and Asia Haney of Huston-Tillotson University. They of course cover the big topic of the conference, integrating Artificial Intelligence (AI) in higher education to improve student services and staff efficiency. This episode also covers balancing AI with personalized student engagement and leveraging AI for identifying students requiring assistance. Listen for fresh perspectives on using AI for system integration, improving financial aid processes, and enhancing student recruitment and retention by automating and optimizing internal processes.For Your Institution Podcast is a production of Mongoose Research.CHAPTER TIMESTAMPS:Introduction - Conversations From the Floor of Ellucian Live 2024 | 00:00 Talking with Sarah Prince - Exploring Student Success and Technology | 00:30 Using AI to Identify and Help Students in Need | 01:52 Using Technology with SEO | 04:04 Augmenting Early Alert Systems for Student Support | 07:44 The Future of Higher Ed: Embracing Change and Innovation | 09:07 Jen McMahon on AI's Role in Financial Aid and System Integration | 12:29 Improving on the Standard Chat Experience | 15:27 How AI Could Help with FAFSA Rollouts | 18:18 Asia Haney Discusses AI and Technology Integration at Huston-Tillotson University | 23:55 Top Topics in Asia's Sessions | 25:11 Improving the Engagement Experience from the Student Perspective | 29:00 Closing Thoughts and Future Perspectives | 32:26  RELEVANT LINKS:Sarah Prince LinkedInUniversity of Montana Financial Aid OfficeAsia Haney LinkedIn

Laura Magaña, President and CEO of the Association of Schools and Programs of Public Health (ASPPH) and Lisa Sullivan, Associate Dean for Education and a Professor of Biostatistics at the Boston University School of Public Health, join FYI host Gil Rogers to talk about the seismic shifts occurring within higher education and public health. They also dig into the transformative power of higher education and the essential development of a new social contract centered on inclusive excellence. Lisa goes over three reports dealing with public health and education detailing vital recommendations for cultivating environments where every student thrives. Laura and Lisa, with their extensive expertise, underscore the urgency of adaptability, community collaboration, and collective action in education. Join us for a conversation that will inspire you, and incite action towards a healthier future for us all.For Your Institution Podcast is a production of Mongoose Research. Introduction | 00:00 Meeting Laura Magaña | 01:11 Meeting Lisa Sullivan | 02:27 Exploring the Core of Framing the Future 2030 Initiative | 04:00 Analyzing Reports from Expert Panels | 08:13 The Need to Emphasize Human Competencies | 13:49 Implementing Transformative Strategies in Public Health Education | 17:15 Shaping the Future of Public Health Together | 22:04 Discussing Social Justice and Equity | 25:16 Conclusion | 26:49  RELEVANT LINKS:Laura Magaña LinkedInASPPH.orgLisa Sullivan LinkedInEducation for Public Health 2030Creating an Inclusive Workspace through an Anti-racism LensRemoving the Graduate Record Examination as an Admissions Requirement Does Not Impact Student Success

FYI, host Gil Rogers travels to San Antonio, TX, for the Ellucian Live 2024 conference and catches up first with Andrew Veatch and then Matt Baker from Mongoose to talk about this year's conference, including the different sessions, and hear what's going on with the hot topic of the conference: AI, specifically AI chat technologies. They talk about the shift from traditional, rigid chatbots to AI's potential in offering tailored conversations and delve into the challenges of integrating AI across various departmental systems within higher education.For Your Institution Podcast is a production of Mongoose Research. 00:00 Opening and Introduction21:32 Closing Remarks and Next Steps RELEVANT LINKS:HelloMongoose.comAndrew Veatch LinkedInMatt Baker LinkedIn

Aaron Basko, author of the new book Find Your Purpose: Manage Your Career, joins FYI host Gil Rogers to talk about the secrets to aligning your innate talents with your professional life. Aaron, with his wealth of experience in higher education, shares how to empower not only students but also seasoned professionals to refine and capitalize on their strengths for a rewarding career. They also discuss the art of personal branding, the nuances of strategic decision-making, and how to approach resumes and interviews. This episode is rich with strategies to navigate career development even when the going gets tough.For Your Institution Podcast is a production of Mongoose Research. 00:00 Introduction01:46 Insights from 'Find Your Purpose, Manage Your Career'03:37 Applying the Book's Lessons to Higher Education Professionals06:31 Practical Career Management Advice for Mid to Late Career Shifts09:34 From Self-Discovery to Career Success: Practical Steps13:08 Final Thoughts and Takeaways RELEVANT LINKS:Aaron Basko LinkedInFind Your Purpose: Manage Your Career

Carlos Cano, Director of Undergraduate Admissions at the Stevens Institute of Technology, joins FYI host Gil Rogers to talk about what it's like steering a college's admissions helm in 2024, against the backdrop of an ever-shifting landscape. Carlos and Gil discuss subtle shifts in student preferences in the wake of the pandemic and the complexities of recruiting in a densely populated state like New Jersey.Discover the delicate dance of patience and grace in the university admissions scene, particularly in light of FAFSA delays that put students and families on edge this year. Carlos brings his experience and wisdom to the table to let us know that however it goes, it will all end up okay. For Your Institution Podcast is a production of Mongoose Research. Welcome | 00:00 Carlos Cano's Journey in Higher Education | 00:46 Navigating the Unique Challenges of New Jersey Admissions | 03:00 The Impact of the Pandemic on Student Preferences | 05:17 FAFSA Challenges and Institutional Responses | 10:06 Maintaining Grace and Understanding in Admissions | 13:25 Leadership and Team Dynamics in Admissions | 18:33 Overcoming Challenges and Looking Ahead | 24:47 Closing and Contact Information | 29:02  RELEVANT LINKS:Carlos Cano LinkedInFYI: NACAC Conversations Part 1 - Navigating the New NormalFYI: NACAC Conversations Part 2 - Adapting for the Future of Higher Ed

Joel Bauman, Senior Vice President for Enrollment at Duquesne University, joins FYI host Gil Rogers to talk about the recent FAFSA turmoil that has left students and institutions in a bind. With Joel's unique perspective as both a university administrator and a parent, they wade through the choppy aftermath of the FAFSA miscalculation crisis. Discover how disparities in university resources are creating waves in the financial aid landscape and what this may mean for the future of higher education. As we navigate the often confusing corridors of financial assistance, Joel's insights remind us of the importance of collaboration and the pressing need for enhanced resources and tools.For Your Institution Podcast is a production of Mongoose Research. Welcome and Introduction | 00:00 The FAFSA Miscalculation Crisis: Impact and Institutional Response | 01:09 Navigating Challenges: Insights from Duquesne University's Experience | 01:50 The Broader Implications: Equity, Access, and Institutional Resources | 05:32 Joel's LinkedIn Post | 6:58Future Directions: Collaborative Solutions and Industry Reflections | 11:27 What Would a Solution Look Like? | 15:22Positioning the Message | 21:03Closing Thoughts | 25:01  RELEVANT LINKS:Joel Bauman LinkedInJoel's LinkedIn PostFaculty Profile at Duquesne UniversityNASFAA Statement on 2024-25 FAFSA LaunchNASFAA 2023 Benchmarking ReportNASFAA Career CenterFYI: Tackling FAFSA Delays: Insights for Enrollment Management Professionals with Emily Coleman

Kyle Campbell, the founder of Education Marketer, joins FYI host Gil Rogers to talk about what happens when the dynamic world of TikTok collides with the academic arena of higher education marketing. In a landscape where every second of content is a precious commodity, they dive into why higher education marketing must move past the ‘like' button to create stories that resonate and inform. If you're involved in higher education or simply curious about the nexus of social media and academia, this conversation is your playbook for navigating the ever-evolving rules of digital engagement.For Your Institution Podcast is a production of Mongoose Research. Opening and Guest Introduction | 00:00 TikTok's Impact on Higher Education | 02:09 Why does TikTok have High Engagement? | 06:47 Mastering Video Content | 12:36 Digital Content Strategy Evolution | 20:05 Closing and Contact Information | 24:38  RELEVANT LINKS:Kyle Campbell LinkedInEducationmarketer.co.ukEducation Marketer Podcast on AppleFYI: Marketing Plans for Higher EducationFYI: Live Celebration with Allison Turcio, Kyle Campbell, and Teege Mettille

Mary Beth Marks, Executive Director for Strategic Enrollment Marketing and Campus Visits and Events at University of the Pacific, joins FYI host Gil Rogers to talk about the latest information on this year's FAFSA application timelines, and what institutions and students can do to best strategize and prepare for the delayed rollout and the challenges that it will present.Mary Beth also shares some insights on some of the long-term benefits of the overhaul to the FAFSA, despite the current implementation challenges. These are challenges that face all sides of higher education and this episode offers some good advice on and empathy for dealing with them.For Your Institution Podcast is a production of Mongoose Research. Welcome to FYI: Unpacking the New FAFSA Rollout | 00:00 Diving Deep into FAFSA Changes and Predictions | 00:40 Educating Families and Students Amidst FAFSA Delays | 02:49 FAFSA is First Come First Serve | 08:23 Tools for Institutions to Use | 13:25 The Impact of New FAFSA Rollout on Admissions | 14:42 The Adjusted TImeline | 18:54 Closing Thoughts and How to Connect | 24:41  RELEVANT LINKS:Mary Beth Marks LinkedInFaculty Profile at the University of the PacificConcept3D Webinar on FAFSA Advice for Enrollment Marketing

Jon-Stephen Stansel, social media strategist in both academia and entertainment industries, joins FYI host Gil Rogers to talk about crafting effective social media strategies. In an industry where platforms can vanish without a moment's notice, they discuss the resilience needed and the importance of having a pulse on the crowd's chatter – the art of social listening that shapes marketing far before a product sees the light of day.From demystifying the complexity of 'simple' posting to clarifying the blurred lines between managers and creators, this episode underscores the necessity for internal advocacy to ensure that some voices are not just heard but heeded. JS shares key recommendations for effective social media management and self-advocacy, emphasizing the importance of obtaining visibility, engaging with industry conferences, and leveraging one's work for career advancement.For Your Institution Podcast is a production of Mongoose Research. Introduction | 00:00 JS Stansel's Background and Social Media Journey | 00:41 Higher Ed and Social Media: A Comparative Analysis | 02:53 The Challenges of Social Media Management | 12:27 Colleges and Universities Stretching Their Resources | 14:21 Advocating for Social Media Managers | 21:25 Closing Remarks and Contact Information | 31:28  RELEVANT LINKS:JSStansel.comJon-Stephen Stansel LinkedInSocial Profile on Instagram

W. Kent Barnds, executive vice president for strategy and innovation at Augustana College, joins FYI host Gil Rogers to talk about the current state of this year's FAFSA applications and information which have both been abnormally slow.  Kent shares his invaluable insights into the complexities faced by both students and university staff during this transformative period. Gil and Kent delve into the impact of FAFSA simplification on students and universities, including what offers they are able to make to students and how the degree of certainty they can make those offers directly affects the engagement potential for everyone. Discover the challenges and creative solutions being implemented in admissions offices across the country, as we navigate through the treacherous waters of this transformative period in higher education. For Your Institution Podcast is a production of Mongoose Research. Introduction | 00:00 Kent's Background | 00:31 The Impact of FAFSA Changes | 00:56 How can Institutions Do Better? | 05:39 Exploring Solutions and Future Prospects | 08:20 What Could the Government Be Doing Better? | 15:36 Conclusion | 19:27  RELEVANT LINKS:W. Kent Barnds LinkedInFaculty Profile at Augustana College

Charlie Melichar joins FYI host Gil Rogers to talk about how to use technology effectively to facilitate better connections with alumni and advancement offices. The conversation also covers Charlie's career journey, starting in radio and pivoting through journalism and public relations, before settling into higher education consulting at his own firm. Charlie makes a good argument that the quality of outcomes from any technological tool depends on the level of understanding and goals set before it ever gets used. For Your Institution Podcast is a production of Mongoose Research. Introduction | 00:00 Charlie's Journey into Consulting | 00:45 Transition from Radio to PR | 02:05 Impact of Technology on Jobs | 03:38 Leveraging Technology for Better Human Interactions | 09:11 The Role of Personalization in Engagement | 15:35 Understanding Engagement in Conversations | 21:17 Technology's Role in Enhancing Engagement | 21:41 The Pitfalls of Over-Targeting and Over-Inviting | 22:51 The Importance of Getting to Know Your Audience Better | 26:07 The Role of Technology in Achieving Better Results | 27:34 The Importance of Personalization and Understanding Your Audience | 29:33 The Importance of Mentoring and Growth Opportunities | 37:13 Conclusion and Contact Information | 38:38  RELEVANT LINKS:Charlie Melichar LinkedIn

Perry Halkitis, Dean of the Rutgers School of Public Health, published author, and board chair of the Association of Schools and Programs of Public Health, joins FYI host Gil Rogers to talk about public health's future. Perry shares his insights on the importance of preparing public health professionals to leverage technology and improve their interpersonal skills. They discuss how public health professionals were heavily burdened during the COVID-19 pandemic, and how future pandemics may present even tougher challenges. Perry emphasizes the need for reform in public health education, highlighting the importance of a higher focus on the individual person, incorporating more activism, improving communication skills, and rethinking higher education curriculum to better align with the needs of the workforce. For Your Institution Podcast is a production of Mongoose Research. Introduction and Guest Background | 00:00 Understanding Public Health and Its Importance | 01:43 Perry's Career Path | 02:04 Role of Association of Schools and Programs of Public Health | 04:18 Challenges in Public Health Workforce | 11:46 The Role of Activism in Public Health | 25:36 The Future of Public Health Education | 26:08 Conclusion and Contact Information | 36:47  RELEVANT LINKS:Perry Halkitis Faculty Profile from Rutgers UniversityPerryNHalkitis.com

Brad Barnett, Associate Vice President for Access & Enrollment Management/Director of Financial Aid & Scholarships at James Madison University, joins FYI host Gil Rogers to check back in on the unusual situation this year's FAFSA delays have put institutions in and what steps can be done by enrollment managers to best prepare for the challenges that those delays present. Brad tells Gil about how institutions like JMU are leveraging tools like net price calculators and fostering an environment of reassurance to ensure that they are in the best position to handle the processing burden of the FAFSA backlog once the decisions start.Brad contrasts the typical university with those utilizing the CSS profile and how they will differ in processing these backlogs at each place. Brad and Gil reiterate the need for tailored communication strategies in higher ed, particularly for low-income, first-generation students who face compounded barriers to higher education.For Your Institution Podcast is a production of Mongoose Research. Introduction and Welcome | 00:00 Discussion on FAFSA Delays and Impact on Enrollment | 01:28 Challenges and Strategies in Financial Aid | 03:25 Importance of Communication | 03:41 Impact of FAFSA Delays on Decision Making | 08:00 Advice for Institutions Navigating FAFSA Delays | 10:42 Potential Impact on Low-Income and First-Generation Students | 14:20 Resources and Support for Under-Resourced Schools | 18:10 Conclusion and Contact Information | 20:30  RELEVANT LINKS:Brad's Email AddressBrad's LinkedInBrad's profile on JMUFYI: Tackling FAFSA Delays: Insights for Enrollment Management Professionals with Emily ColemanFYI: How AI and the New FAFSA are Shaping Financial Aid with Brad Barnett

Dave Marshall, the Founder and CEO of Mongoose Enterprises, joins FYI host Gil Rogers for a conversation about how the tides of technology are transforming higher education. Learn from Dave's first-hand experience, as he shares invaluable insights from his pioneering days of online college applications to the current era, where AI and technology serve as catalysts for human connection, breaking down barriers and fostering a deep sense of belonging among students. Looking forward, Dave predicts that future technology will enable institutions to better understand and respond to students' emotions, tailoring their communication strategies accordingly. Listen in on the conversation now.For Your Institution Podcast is a production of Mongoose Research. Introduction and Welcome | 00:03 Discussion on the Role of AI in Higher Education | 00:29 The Impact of AI on Communication in Higher Education | 01:08 AI and Facilitating Human Connection | 04:45 The Future of AI in Higher Education | 05:40 AI and Enhancing Personalization and Connection | 10:26 AI and the Student Experience | 15:39 Future Predictions for AI in Higher Education | 23:04 Conclusion and Farewell | 33:46  RELEVANT LINKS:HelloMongoose.comDave Marshall LinkedInFYI - AI and Academia: ChatGPT in Higher Education with Dave Marshall

Ryan Craig, Managing Director at Achieve Partners and author whose latest book is titled ‘Apprentice Nation,' joins FYI host Gil Rogers for a conversation about the value and role of apprenticeships in the American economy, strongly arguing for a shift in the current mentality of 'college for all'. The discussion also navigates the reasons why America has not yet become an 'Apprentice nation' and emphasizes the need for higher public investment to boost such programs. Looking at employer perspectives, Ryan recognizes the importance of partnerships and intermediaries that facilitate the setting-up of apprenticeship programs, and he makes a strong case for integrating real work experiences into educational systems to enhance their future relevance and appeal. This episode shines a spotlight on the transformative role higher education institutions could assume by becoming full-service apprenticeship providers. For Your Institution Podcast is a production of Mongoose Research. Introduction and Welcome | 00:00Discussing Ryan's Background and Books | 00:24 Understanding the Difference Between Internships and Apprenticeships | 03:45 Challenges and Opportunities in Apprenticeships | 06:57 The Role of Higher Education Institutions in Apprenticeships | 14:03 The Future of Apprenticeships and Higher Education | 18:23 Summary and Closing | 22:14  RELEVANT LINKS:Ryan Craig's Profile on LinkedInProfile at Achieve PartnersRyan's Amazon Author PageApprentice Nation: How the "Earn and Learn" Alternative to Higher Education Will Create a Stronger and Fairer AmericaCollege Disrupted: The Great Unbundling of Higher EducationA New U: Faster + Cheaper Alternatives to CollegeFYIP Episode: Jeff SelingoFYIP Episode: Brian RosenbergFYIP Episode: Paul Leblanc

Emily Coleman, co-founder and CEO at HAI Analytics, joins FYI host Gil Rogers for a conversation about the recent announcement from the Department of Education that there would be further delays for everyone in receiving their FAFSA information and to start awarding aid packages. Emily and Gil discuss the ripple effects of those delays on college admissions and how enrollment professionals can respond with agility.Emily suggests that institutions should provide clear communication to families about timeline changes and proactively offer financial aid information sessions. She also emphasizes the importance of working with high school guidance counselors and leveraging third-party geodemographic data for insights. They both agree that while uncertainty exists, enrollment managers can take strategic and proactive measures to navigate this situation effectively.For Your Institution Podcast is a production of Mongoose Research. Introduction and Welcome | 00:00 Impact of FAFSA Delays on College Admissions | 00:16 Impact of Artificial Intelligence on Enrollment Strategy | 00:46 Implications of FAFSA Delays for Schools | 01:20 Changes in College Admissions Process | 01:55 Scenarios for Enrollment Leaders | 02:58 Proactive Measures for Schools | 04:16 Communication with Families | 05:00 Impact of FAFSA Delays on Enrollment Management | 09:32 Communication with Families | 12:24 Tactical Advice for Schools | 16:19 Conclusion and Contact Information | 20:30  RELEVANT LINKS:Emily Coleman's Profile on LinkedInHAI Analytics WebsiteHAI Analytics Contact Page

Brian Piper, the Director of Content Strategy and Assessment at the University of Rochester and the co-author of Venturing forward, we confront the AI revolution reshaping the very fabric of content creation and SEO. We probe how AI not only crafts and refines content but how it's also redefining user search experiences, as seen with innovations like Google's SGE., joins FYI host Gil Rogers to talk about the future of search engine optimization (SEO), data, and artificial intelligence (AI) in higher education. Brian explains the need for schools to start integrating AI into their processes, rethink their content distribution, and boost the reputability of their domain. He delves into the changing dynamics of search engines and the potential impacts of AI on content creation, search rankings, and community building. Venturing forward, Brian imagines the AI revolution reshaping the very fabric of content creation and SEO. They probe how AI not only crafts and refines content but how it's also redefining user search experiences and expectations, as seen with innovations like Chat GPT.  For Your Institution Podcast is a production of Mongoose Research. Introduction | 01:01 The Power of SEO in Content Strategy | 02:19 The Importance of Content Strategy in Higher Ed | 04:03 Brian's Journey into Content Strategy | 05:31 The Impact of AI on Content Marketing and SEO | 10:23 The Future of SEO and Content Marketing | 19:13 The Urgency of Adapting to AI and New Technologies | 25:33 Conclusion and Contact Information | 34:09  RELEVANT LINKS:Epic Content Marketing - Second EditionBrianWPiper.comEpicContentMarketing.comBrian Piper LinkedIn ProfileBrian Piper on X

Brian Rosenberg, author of the book “Whatever It Is, I'm Against It”: Resistance to Change in Higher Education, joins FYI host Gil Rogers to talk about the seemingly paradoxical nature of higher education, known for transformation yet resistant to change. Brian's expertise touches on the inability of most institutions to undergo major change, the sustainable economic models required to address affordability, and the importance of serving students effectively to increase graduation rates. Gil also asked Brian to weigh in on curriculum design for leadership development, the future of Higher Ed, and how to solve some of the problems with the difference between the cost and the price of college, and what goes on behind the doors with some merit scholarships. For Your Institution Podcast is a production of Mongoose Research. Introduction and Welcome | 00:00 Meet Brian Rosenberg: Author and Higher Education Expert | 00:13 Brian's Journey in Higher Education | 01:06 The Role of Reputation in Higher Education | 07:07 The Genesis of Brian's Book | 11:52What is Preventing Change in Institutions | 16:40US News College Rankings | 20:20The Impact of Cost on Higher Education Accessibility | 24:48 The Future of Higher Education: A Vision for Change | 34:44 Conclusion: The Need for Bravery and Innovation | 38:25  RELEVANT LINKS:Faculty Profile from Harvard Graduate School of Education“Whatever It Is, I'm Against It”: Resistance to Change in Higher Education

Kevin Ladd, COO of Scholarship.com, joins FYI host Gil Rogers to talk about the evolution of scholarships.com in its mission to demystify financial aid for students. They go through the importance of launching your scholarship search early and how scholarships.com has evolved to stay a crucial resource amid skyrocketing education expenses. Kevin dissects the influence of public scrutiny on the future of higher education, ponders the separation of sports from academics, and reflects on the profound impact of COVID-19 on college landscapes. Join us for a compelling exploration into creating a more accessible and economically feasible higher education system.For Your Institution Podcast is a production of Mongoose Research. Introduction and Guest Background | 00:00 The Evolution of Scholarships.com | 01:53 The Importance of Scholarship Matching Sites | 02:39 The Challenges of Affordability in Higher Education | 03:52 The Role of Institutions in Access and Affordability | 04:52 The Importance of Financial Literacy | 08:40 The Future of Higher Education | 12:45The Role of Data in Higher Education | 13:17 The Need for Change in Higher Education | 13:39The Role of Colleges in Community Development | 17:28Conclusion and Contact Information | 18:42 RELEVANT LINKS:Scholarship.com ProfileLinkedIn Profile

Seth Odell, founder of Kanahoma - an education marketing agency specializing in Higher Ed, joins FYI host Gil Rogers for an insightful conversation about Seth's article 'How to Save a Dying College' following the news of his alma mater's closure. The podcast episode highlights the challenges facing higher education institutions looking at potential closure and offers practical solutions for managing these risks, including diagnosing of problems, market shifts, optimizing real estate, and spending into decline for growth.For Your Institution Podcast is a production of Mongoose Research. Introduction and Guest Background | 00:07 The Journey of Seth Odell in Higher Education | 00:19 The Birth of Kanahoma | 03:39 The Challenges Faced by Higher Education Institutions | 09:38 The Role of Cadence Engagement Platform in Higher Education | 10:00 The Collapse of St. Rose and its Impact | 11:00 The Importance of Diagnosing the Disease Sooner | 23:31 The Need for Institutions to Move with the Market | 23:50 The Role of Real Estate in Higher Education Institutions | 24:48 The Importance of Online Programming | 26:54 The Role of Enrollment in Institutional Decision-Making | 28:59 Conclusion and Contact Information | 30:10  RELEVANT LINKS:Kanahoma - An Education Marketing AgencySeth Odell on XSeth Odell | Linkedin ProfileHow to Save a Dying College

Beth Wolfe, Executive VP of Enrollment Management at University of Charleston, joins FYI host Gil Rogers to get spicy as they mix the heat of Buffalo Wild Wings with the burning questions of enrollment management in higher education. They start off mild but quickly escalate, tackling topics from the pandemic's impact on college admissions to inventive strategies for keeping cool when the pressure mounts.Beth imparts wisdom on the courage it takes to lead with innovation, make data-driven decisions, and stay genuine amid the dual challenges of professional life and also mango habanero hot sauce.For Your Institution Podcast is a production of Mongoose Research. Intro | 0:00Structure of This Episode | 1:15Mild - Beth's Background | 3:23Medium - Recent College Fair Roadshow | 6:51Hot - What's Different Now Post-COVID? | 11:30Getting To Know Students' Stories | 14:37Biggest Challenge? Staffing | 16:21Mango Habnero - Supporting Hybrid Opportunities | 19:44Nashville Hot - How to Become More Data-Driven | 25:39Contact Info and Closing | 32:36 RELEVANT LINKS:Beth Wolfe University of Charleston Faculty ProfileBeth Wolfe LinkedInHigher Ed Social PodcastBeth Wolfe on XBeth Wolfe on InstagramBeth Wolfe EmailFYIP - Using Recruitment Time Right with Teege Mettille

Stephanie Geyer, Director of Digital Strategy & Innovation for the University of Montana, joins FYI host Gil Rogers to dive deep into personalization in marketing and content creation. Their discussion addresses the common challenges that prevent effective personalization and sheds light on the intricate process of crafting personalized user journeys and creating enough content for different segments. Stephanie also discusses a critical part of any marketing strategy - measuring success. She shares her insights on tracking and engagement rates, the significance of source attribution, and how to understand the impact of your efforts in this episode filled with valuable insights, practical tips, and a fresh perspective on higher education marketing.For Your Institution Podcast is a production of Mongoose Research. Intro | 0:00Stephanie's Background and History | 1:10The Transformation of Marketing in Higher Ed | 4:51Serving Different Audiences | 9:15Personalizing Content and Experiences | 14:12Prioritizing Personalization Efforts | 20:07Marrying Online and In-Person Personalization | 23:45Marketing Haircuts | 26:23The Three Most Important Things | 27:55A Year in the Future | 30:56“How Did You Hear About…” | 35:36Summary & Closing | 37:30 RELEVANT LINKS:Stephanie Geyer's LinkedIn ProfileUniversity of MontanaUniversity of Montana Marketing Department

Paul LeBlanc, President of Souithern New Hampshire University, joins FYI host Gil Rogers to talk about the transformative power of education, and how you use it to reach the position of president of a university. We get a good insider's glimpse into LeBlanc's thoughts by discussing his books - "Students First" and "Broken" - that challenge the status quo and call for a revolutionary shift in higher education and care systems.We explore the intricate world of online education, AI technology, and theorize about the effects. The pandemic has also thrown us into a whirlwind of change, impacting mental health and the learning experiences of students. Paul shares how can we mitigate these effects.For Your Institution Podcast is a production of Mongoose Research.  Intro | 0:00Paul's Background and History | 1:19Remembering High School Teachers | 4:14Why Did You Do The Hard Thing? | 6:46Takeaways From The Books | 13:16SNHU and Virtual Learning | 23:33Learning During Covid | 28:59Paul's AI Outlook | 35:12Contact Info and Closing | 39:07 RELEVANT LINKS:Paul LeBlanc EmailSNHU President's CornerPaul LeBlanc LinkedIn

Dr. Gregory Williams, President of Odessa College, joins FYI host Gil Rogers to the importance of fostering a student's sense of belonging on campus and challenging the conventional educational system to create improved solutions. If you've ever wondered how to increase student persistence, retention, and success, this is an episode you can't afford to miss. Gregory explains the four principles he enacted at Odessa College, the positive impact eight-week courses have on faculty and students, and he and Gil discuss the art of being flexible in policy-making to keep students in mind.For Your Institution Podcast is a production of Mongoose Research. Intro | 0:00Gregory's Background and History | 0:49Why is Student Belonging so Important? | 2:37How Gregory got into Education | 6:48Principles for Successful Faculty | 10:10Flexible Policies | 13:33The Role of Technology | 20:18How to Use Resources Wisely | 26:21The Optimistic Perspective | 29:09Summary & Closing | 31:43 RELEVANT LINKS:Gregory Williams EmailGregory Williams Twitter ProfileGregory Williams LinkedIn ProfileOdessa College Welcome From the President

Caitlin Runne-Janczy, Chief Academic Officer at Science Interactive, joins FYI host Gil Rogers to share her expert insights into the world of online science education, also revealing some fascinating findings from the recently published Annual Lab Report. Caitlin talks about how the COVID-19 pandemic's abrupt push towards online learning has undoubtedly left its mark on education, especially in the scientific realm. But also how now we have a chance to distinguish between emergency remote education and true online distance learning. Caitlin also gives some predictions on the future of online science education. From the importance of hands-on components to the coexistence of online and on-campus learning, listen in for a compelling exploration of online science education's current state and promising future.For Your Institution Podcast is a production of Mongoose Research. CHAPTER TIMESTAMPS:Intro | 0:00Traveling for Conferences | 0:42Caitlin's Background and History | 3:53What Does Science Interactive Do? | 6:42Online Lab Benefits | 9:25Annual Lab Report Findings | 10:19Distane Learning vs Remote Learning | 12:55Surprising Report Results | 15:27Concerns With Online Courses | 17:54What is Quality Matters? | 22:57Caitlin's Outlook on the Future | 24:38Contating Caitlin | 28:31Summary & Closing | 28:48 RELEVANT LINKS:Caitlin's LinkedInScience Interactive About UsFYIP: Sasha Peterson EpisodeScience Interactive 2023 Annual Lab Report

Brad Barnett, Associate Vice President for Access & Enrollment Management/Director of Financial Aid & Scholarships at James Madison University, joins FYI host Gil Rogers to give his unique perspective on the new FAFSA, based on his own experience with Higher Education. Hear about how the new FAFSA is set to redefine Higher Ed.Brad talks about how FAFSA and the new Student Aid Index on student success and institutional health are connected, and the implications this could have on the eligibility of students. They also discuss how Artificial Intelligence could redefine financial aid modeling strategies. This episode is a must-listen for anyone keen on understanding the future of financial aid and its implications on higher education.For Your Institution Podcast is a production of Mongoose Research. Intro | 0:00Brad's Background and History | 0:09Changes With the New FAFSA | 4:57What Are Colleagues Talking About? | 7:57What Happens When the Money Runs Out? | 11:13What Should FAFSA First-Timers Know? | 15:13Five Years From Now | 18:34Summary & Closing | 25:16 RELEVANT LINKS:Brad's Email AddressBrad's LinkedInBrad's profile on JMU

Emily Coleman, co-founder and CEO at HAI Analytics, joins FYI host Gil Rogers for a conversation about how her company, HAI (Human and Artificial Intelligence) Analytics, uses predictive modeling to help institutions make decisions. They discuss how Emily's love of numbers eventually led to founding her company, also what's happened to the middle class, how that has affected higher ed enrollment demographics, and what the new age of AI means for technology and data in Emily's estimation.For Your Institution Podcast is a production of Mongoose Research. Intro | 0:00Emily's Background and History | 0:37Loving Numbers and Data | 4:17Insourced Approach vs Outsourced Approach | 7:56Affording College as the Middle Class | 14:38Hiring For Admissions Teams | 19:28The Need to be Data Driven | 21:39Summary & Closing | 24:29 RELEVANT LINKS:Emily Coleman's Profile on LinkedInHAI Analytics WebsiteHAI Analytics Contact PageFYI Podcast with Teege Mettille

Jeff Selingo, bestselling author and podcaster, joins FYI host Gil Rogers to explore the future of Higher Education through Jeff's predictions and insight. They examine the current state of college admissions, grapple with the challenges enrollment teams face, and stress the importance of skill-focused education over traditional majors. They also dissect the potential role of AI in reshaping the admissions process and student experience. They break down how AI can facilitate more human interaction, assist students in essay editing, and revolutionize the entire admissions process. Listen as they delve into the potential of a one-stop method and the crucial role of a VP for enrollment in enhancing the student experience.For Your Institution Podcast is a production of Mongoose Research. Intro | 0:00Jeff's Background and History | 0:45What Jeff's Currently Working On | 5:38What is a Workplace? | 8:35The Impact of AI in the Future | 11:03The Scale of Admissions | 14:10Connecting and Supporting the Student Experience | 17:48Creating a New Office for Current Students | 22:23Connecting with Jeff | 25:04Summary & Closing | 21:02 RELEVANT LINKS:Jeff Selingo WebsiteSubscribe to Next NewsletterFuture U PodcastJeff Selingo LinkedIn ProfileJeff Selingo Threads ProfileJeff Selingo Twitter ProfileJeff Selingo Instagram Profile

Join FYI host Gil Rogers for the second half of conversations from the 2023 NACAC Conference. In this episode, Gil's guests address the hurdles of college affordability, financial aid, and guiding students to the right educational institutions. They also dissect alternative pathways like community college and trade school, and discuss the best ways to support students in their transition from high school to college during these unprecedented times. For Your Institution Podcast is a production of Mongoose Research. Intro | 0:00Guest Intros | 0:35Predicting the Future of Higher Ed | 2:12Direct Admission | 4:33Early Decision | 10:00First Generation Students | 14:19Focus on Branding | 19:13Advice and Optimism | 20:41Summary & Closing | 23:48 GUEST CONTACT LINKS:Carlos Cano LinkedInCarlos Cano TwitterCourtney Minden EmailDana Lambert EmailJen Nuechterlein LinkedInKaila Groben EmailKaila Groben LinkedInKevin O'Sullivan EmailKevin O'Sullivan LinkedInKevin O'Sullivan TwitterSarah Smith EmailScott Novak WebsiteTodd Rinehart EmailTodd Rinehart LinkedInTodd Rinehart TwitterJaney Stephens EmailElora Thomas Email