Thought Feeder

Joel Goodman and JS Stansel explore the evolving landscape of social media, discussing the potential inflection points brought about by recent upheavals in platform dynamics. They delve into the implications of decentralization, the role of algorithms in shaping user experiences, and the shift towards more peer-to-peer communication. The discussion also touches on the uncertainty facing […]

Thought Feeder has run its course. Everyone is getting busier, and it's time to move on. THANK YOU to our guests for sharing your expertise and time with us, and most of all, THANK YOU to everyone who listened over the last few years. We're grateful. You can still catch J.S. on all of the socials at @jsstansel: https://twitter.com/jsstansel And if you want more Higher Ed specific thoughts from Joel, he just launched a 10-minute podcast at Bravery called, Appendix B: https://bravery.co/podcast/

Ashley Budd is the envy of Advancement Offices everywhere. She and her team at Cornell raise money, are effective in their communication, and, most importantly, Alumni ACTUALLY want to hear from them! How does she do it? By being a strong leader and having a team that has each other's backs. Ashley's Website: https://ashleybudd.com/ Ashley's Newsletter: https://ashleybudd.com/newsletter/ Twitter: https://twitter.com/ashley_budd

Award-winning, Social Media Marketer, Adrienne Sheares, joins the show to chat about TikTok's role in Higher Ed. Questions asked include, how can TikTok enhance the student experience? What happens if it gets banned on all college campuses? Do students use it to research potential schools? And lastly, what were some of the biggest takeaways from her viral Gen-Z focus group? Follow Adrienne on Twitter: https://twitter.com/AdriSheares Check out her site: https://www.adriennesheares.com/ Rival IQ she mentioned: https://www.rivaliq.com/blog/higher-ed-social-media-engagement-report/ Adrienne's Focus Group: https://www.linkedin.com/posts/adrienne-sheares-m-a-030a2219_genz-tiktok-search-activity-6963523699035488256-FFo9/

Happy New Year, everyone. Start 2023 off right by listening to our conversation with Codi Dantu-Johnson, where we talk about social media best practices, how to win on organic, tips for breaking into the industry, pet peeves, and more! Follow Codi on Twitter: https://twitter.com/Codishaa Subscribe to her new YouTube channel: https://youtube.com/@Codishaa Read the blog post she mentioned: https://minimediabiz.com/blog/f/organic-social-media-is-misunderstood

At first they were afraid, of the Fediverse. Kept thinking they could never live without that blue bird near. But then they listened to this episode on why Mastodon is great, for Higher Ed, with returning guest, Andrew Cassel!

Salary Negotiation Expert and SEO Professional Carolyn Lyden joins the podcast to share some tips for self-advocacy in the workplace, knowing your worth, and getting paid what you deserve. Follow Carolyn on Twitter: https://twitter.com/CarolynLyden Salary Resources: https://www.roberthalf.com/salary-guide https://www.instagram.com/salarytransparentstreet/ https://www.instagram.com/careercontessa https://www.instagram.com/your.richbff/ https://www.instagram.com/workhap/

Brianne Fleming joins the podcast to talk about the intersection between Pop Culture and Marketing. Growing your personal brand, teaching the youth without being cringe, as Stefon would say, "this episode has EVERYTHING."

It's Elon's Twitter now. What does that mean for the rest of us? Especially those of us in Higher Ed?

Teresa Valerio Parrot from TVP Communications joins the podcast to discuss how campus leadership can be more authentic in their communication.

Coming to you LIVE from HighEdWeb 2022, it's Joel and J.S.'s latest mailbag episode of Thought Feeder! Learn the answers to questions like: What metric is the best one to track? What were the biggest takeaways from HighEdWeb? Should Campuses start using BeReal? Find out what happens when Joel and J.S. stop being polite and start... Being Real!

It's our first SEO episode! JP Rains, Director of Digital Strategy and Communications at Laurentian University, chats with J.S. and Joel about everything from how Google works, to making user-first content, and managing internal expectations.

Joseph Master, Ologie's Executive Director of Client Strategy, talks to Joel and J.S. about the joys of external validation, creating horizontals that cut across the verticals, and what happens when you glance over the fence at new opportunities.

HighEdWeb's President, Nikki Massaro Kauffman, joins the podcast to talk about the do's and don'ts of pitching to conferences and the importance of being part of the Higher Ed community.

Steve App returns to discuss the findings from Simpson Scarborough's recently published MarCom Professional Development and Salary Study.

After more than a year apart, Joel and J.S. chat about what's changed over the past 365 days. They also dig into Higher Ed trends and share what the future looks like for the Pod.

Austin Braun from Ascend Engine (formerly at the University of Colorado Boulder) joins J.S. and Joel for a special "Lost Episode," recorded LIVE from the All Day, All Night Conference in June 2021. Can institutional social media accounts... be... funny? And if so, how can you get buy-in to experiment? In Austin's case, all it took was a willingness to take risks, a supportive boss, and an eye for trends. Follow Austin on Twitter: https://twitter.com/austinonsocial Sippin' Social Tea Book: https://www.blurb.com/b/10749040-caution-contents-may-be-hot

Jenny Petty from the University of Montana joins the show in this special "Lost Episode" from June 2021. How exactly do we lead with empathy when there are so many challenges facing our institutions? Jenny has thoughts.

Anastasia Golovashkina talks about her work in political social media, including Elizabeth Warren's 2020 presidential campaign.

Eric Stoller discusses the higher ed tech landscape and provides helpful advice for colleges and universities evaluating digital tools. Episode Transcript Eric Stoller: My rider says I need to be thanked at least three times  Joel Goodman: Exactly. And you will be, so at least, at least three times. Jon-Stephen Stansel: A jar full of… Continue reading Episode 36: Software, stewardship, and the student experience

Bailey Cargill draws experience from managing social media for Nickelodeon properties and helps us think about approaching different audiences in our social messaging.

Jaime Hunt discusses the tone marketing leadership can set in higher education.

Abby Covert joins the show to talk about information architecture, usability research, and adding humanity into the design process. This episode is sponsored by Squiz.

Will Noble from Funnelback joins the show to talk about all things site search in higher ed. This episode is sponsored by Squiz.

Joel and J.S. talk through some of the things they hope higher ed marketing pros will work on for the new year. After a challenging 2020, the industry could use a recalibration. This episode is sponsored by Squiz.

The ins-and-outs of weighing whether to join a new social media platform. Does your university really want to be associated with hyper-politicized platforms like Parler? Joel Goodman: Welcome to Thought Feeder. My name is Joel. With me as always is the long-suffering Jon-Stephen Stansel. Today, he really wants to talk about the fringe social networks […]

Danielle Maveal joins Thought Feeder to talk about her experiences building strong communities for brands and the importance of setting organization-wide values. Transcript for Building Strong, Values-driven Communities Joel Goodman: Welcome to the Thought Feeder podcast. My name is Joel Goodman with me as always is the disgruntled Jon-Stephen Stansel. And we are super excited […]

Steve App joins the pod to talk about where colleges and universities should be looking for genuine insights into the experience they're offering.

Jayde Powell joins the podcast today to talk about how her internships as a young professional shaped her views on social media strategy and the importance of community on the web.

In this episode, Joel Goodman talks about how he started Bravery Media, the difficulties in legitimizing a higher ed career to other industries, and the challenges in going freelance.

This episode is sponsored by Podium Education.Alexa Heinrich (@HashtagHeyAlexa) joins Jon-Stephen and Joel to talk about accessibility on social media.

This episode is sponsored by Podium Education. Christopher Parrish, President of University Partnerships at Podium Education talks with Jon-Stephen and Joel about digital education, the challenges facing higher ed, and why tech skills education is crucial to student career success.

Sponsored by Podium Education. Thought Feeder's first mailbag episode where Jon-Stephen Stansel and Joel Goodman answer listener questions. This episode covers governance, accessibility, and workplace politics.

Can video gaming and the popularity of live-streaming games be used in higher ed marketing? Andrew Cassel talks us through leveling up our marketing skills.

This episode features Bentley McBentleson, Digital Marketing Director for Long John Silver's. The discussion takes a deep-dive into social media practices, finding your brand voice, and how engaging content can build affinity with brand audiences. What can higher ed learn from fast food marketing? A ton, it turns out.

Special guest, Amanda Goetz, Vice President of Marketing for The Knot Worldwide, joins Jon-Stephen Stansel and Joel Goodman to discuss how important values-based goal setting is to any organization's health. How does the wedding industry apply to higher ed? Listen to find out.

Joel Goodman and Jon-Stephen Stansel are joined by Eddie Francis, Director of Communications and Marketing at Dillard University. Eddie discusses his work in HBCU Comms, building communities, and provides advice to predominantly white institutions on caring for their Black communities.

Mike Petroff from Harvard Business Publishing joins Joel and J.S. to discuss bringing Product Management techniques into colleges and universities. Product Mentality for Higher Education Transcript Note, some links below may provide Thought Feeder with affiliate compensation. Any funds generated go to the upkeep of our website and podcast. Joel Goodman:Welcome to the Thought Feeder […]

Michael Fienen, host of the Drunken UX Podcast and CTO of nuCloud joins Joel and J.S. to talk about how a better focus on the most valuable pieces of marketing could produce radical change in higher education.

Dr. Allen Thomas joins J.S. Stansel and Joel Goodman to talk about what true diversity and inclusion can look like in higher education marketing. In this episode, we talk about the balance between authenticity and aspirational marketing when it comes to inclusivity.

Mike Richwalsky joins Joel and J.S. to talk about his experience as the parent of a high school senior in the college admissions process, partially during COVID-19. Mike brings lots of insight from his 20 years in higher education marketing about what surprised him being on the other side of the campaign.

Jon-Stephen Stansel and Joel Goodman talk about the conference bubble and how best to get everything we can out of attending a conference. Do online conferences present better opportunities for leadership to hear our struggles? Will more people attend online conferences? And how can we turn a sympathy party into a learning experience?

Special guest Ella Dawson joins J.S. Stansel and Joel Goodman on this episode of Thought Feeder for a candid discussion about the mental and emotional toll managing social media for brands can take on a person. Ella makes the case for why social media professionals should be valued as they take the first punches for the organizations they represent online.

Ron Bronson joins Joel Goodman and Jon-Stephen Stansel to talk about how ongoing research leads to more compassionate and human design decisions in higher education content, websites, student services, and interactions. Ron also discusses what he calls Consequence Design and how it maps the hostility baked into human-centered and service design processes.

Jenny Li Fowler, director of Digital Media Strategy at MIT, joins J.S. and Joel to talk about her 30-day experiment in posting about social media marketing, finding one's voice on social media, and how to beat imposter syndrome.

What's the value of good design to a university's brand reach? Jon-Stephen Stansel thinks it's worth an awful lot more than Canva's $13/month for overused templates. In this tenth episode of Thought Feeder, J.S. and Joel talk about how using mass-produced templated designs from any service can negatively affect an organization's visual brand. They also offer alternatives to help bridge the gap for non-designers who are responsible for doing design work.

Joel and J.S. discuss the sameness of marketing, design, and website user experiences across higher education and try to suss out ways to inject new life and variety into how we market our colleges and universities.

J.S. and Joel and joined by the always wonderful Erin Supinka to talk about how she goes about developing relationships with her coworkers. This episode contains a ton of great insight into working successfully with other people. Whether you're new to your job or a seasoned pro, Erin's thoughts are well worth a listen.

The digital strategy decisions made by colleges and universities in 2020 will largely decide which institutions last another 50+ years and which ones quietly fade away. In episode 7, Joel Goodman and J.S. Stansel make a case for assessing and bolstering digital strategy and marketing in higher education. You can read more on this topic at insight.bravery.co.

Joel and J.S. are joined by accessibility advocate Erika Boltz to talk about how higher education can build accessibility into social media and web content processes by creating a culture of inclusivity. Insights on this episode of Thought Feeder cover working with university leadership, dealing with technology platforms, and keeping the focus on your audience's needs.

Joel and J.S. are joined by Michael Green from Texas A&M University to talk about how University Marketing can better work with Athletics Marketing offices. Come for the good advice, stay for conversations about identity and the role of athletics in building a campus culture.