Podcast appearances and mentions of Todd Rogers

Everyone is busy. Whether it's emails, reports, or social media, most people skim rather than read in depth. So how can we write in a way that ensures our message gets through?In this episode, we're joined by Todd Rogers, a Harvard Kennedy School professor, behavioral scientist, and author of Writing for Busy Readers. Todd shares the cognitive science behind effective communication and offers six actionable principles to help nonprofit professionals, educators, and leaders write clearly and concisely.We also explore:✅ The psychology behind why people skim instead of read✅ A simple checklist to make writing more engaging and effective✅ A free AI tool that helps writers refine their messages✅ How nonprofits can apply these strategies without oversimplifying complex ideasIf you've ever struggled with getting your emails read, crafting compelling donor messages, or writing reports that don't get ignored—this episode is for you.About Todd Rogers:Todd Rogers is Professor of Public Policy at the Harvard Kennedy School of Government (research homepage). He is a behavioral scientist who studies how to better communicate with families, students, consumers, employees, and voters. Todd has co-founded two social enterprises: the Analyst Institute, which uses behavioral science to improve voter communications, and EveryDay Labs, which helps school districts reduce student absenteeism by communicating more effectively with families. He is also Senior Scientist at ideas42 and Academic Advisor at the Behavioural Insights Team.At Harvard, Todd has won teaching awards every year for the past decade. His course, The Science of Behavior Change, is consistently among the most popular courses at Harvard Kennedy School. He is also the faculty chair of the executive education program Behavioral Insights and Public Policy, and he serves as faculty director of the Harvard Behavioral Insights Group, a network of more than 60 Harvard faculty whose research uses behavioral science for public good.Todd has published in top journals in psychology, economics, political science, education, organizational behavior, management, marketing, public health, and medicine. Todd has been featured in numerous national media outlets, both as an author of opinion articles and in stories highlighting his work and expertise.Resources Mentioned:Todd Rogers' Book: Writing for Busy ReadersFree AI email editing tool: Writing for Busy Readers AITodd Rogers' research homepage: Harvard Kennedy SchoolHit play now, then subscribe to Nonprofit Nation for more expert insights!Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

As we celebrate two years of Coaches on the Beach we take a look back at our top 10 rated episodes (according to Spotify).10. Ep 61- Steve Grotowski (3:28)9. Ep 26- Angela White (6:40)8. Ep 62- Jeff Alzina (8:02)7. Ep 10- Kristi Tekavec (9:42)6. Ep17- Alex Vernardos (11:53)5. Ep 21- Kristen Rohr (13:33)4. Ep 19- RJ Abella (14:50)3. Ep 66- Brooke Niles (18:55)2. Ep 27- Todd Rogers (21:35)Honorable Mention. Ep 9- Beth Van Fleet (24:32)Honorable Mention. Ep 25- Majo Orellana (25:27)Honorable Mention. Ep 12- Cati Leak (28:19)1. Ep 67- Daniel Foo (30:29)

Beach volleyball star Lindsey Sparks joins the show to talk about her comeback story and rebirth under Olympian and coach Todd Rogers.  Thanks to all my partners:  California Fresh Markets, Live Well SLO, Avila Bay Athletic Club & Spa,  Michael Moore's Wholesum Kinetic Clinic, and Gymnazo. Read More  

Beach volleyball star Lindsey Sparks joins the show to talk about her comeback story and rebirth under Olympian and coach Todd Rogers.    Thanks to all my partners:  California Fresh Markets, Live Well SLO, Avila Bay Athletic Club & Spa,  Michael Moore's Wholesum Kinetic Clinic, and Gymnazo. Read More   Read More

Tune in to WFO Radio for an action-packed livestream podcast hosted by Joe Castello, diving deep into the world of NHRA Drag Racing! This episode features Goodyear engineers Todd Rogers, Sales Account Manager for Drag Racing, and Bill Bedont, Technical Project Manager for Drag Racing and Sports Car Tires, as they break down the recent removal of air deflectors on Top Fuel dragsters and its impact on the sport. Pro Stock rookie sensation Matt Latino joins the show to recap his thrilling Vegas 4-Wide Nationals experience, including his standout victory over his own father, Eric, in a dramatic father-son showdown. Plus, Elon Werner from Drag Racing Bracket Bonanza stops by to preview the upcoming NHRA action in Las Vegas, offering insights and predictions. Host Joe Castello ties it all together with the latest news and updates from the high-octane world of NHRA Drag Racing. Don't miss this insider look at the technology, rivalries, and excitement driving the sport forward! 🔔 Don't forget to hit that SUBSCRIBE button and turn on notifications to catch all our exclusive drag racing content and interviews! MERCH: https://www.teepublic.com/stores/wfo-radio?ref_id=24678 PATREON: https://www.patreon.com/WFORadio APPLE: https://podcasts.apple.com/us/podcast/wfo-radio-podcast/id449870843?ls=1 SPOTIFY: https://open.spotify.com/show/0oo5mn0E3VmfhRCTHyLQIS GOOGLE: https://podcasts.google.com/feed/aHR0cDovL2ZlZWRzLmZlZWRidXJuZXIuY29tL1dmb1JhZGlv

Olympic gold medalist Todd Rogers joins CJ to discuss the upcoming beach volleyball season and his wish to win an NCAA title.  Thanks to all my partners: Dr. Daniel Lapidus & Larry Ackerman, Dr. Brad Kurgis of Kurgis Dermatology, California Fresh Markets, The SLO Wellness Center, Avila Bay Athletic Club & Spa, Joy of Shell Beach,  Michael Moore Sports Recovery, Gymnazo, and SLO Big Brothers Big Sisters. Read More Read More   Read More   Read More   Read More  

Olympic gold medalist Todd Rogers joins CJ to discuss the upcoming beach volleyball season and his wish to win an NCAA title.  Thanks to all my partners: Dr. Daniel Lapidus & Larry Ackerman, Dr. Brad Kurgis of Kurgis Dermatology, California Fresh Markets, The SLO Wellness Center, Avila Bay Athletic Club & Spa, Joy of Shell Beach,  Michael Moore Sports Recovery, Gymnazo, and SLO Big Brothers Big Sisters. Read More Read More   Read More   Read More  

Is it possible to write so that even busy CEOs respond? Yes, it is. If you know how.  On this week's episode of Speak Like a CEO, Oliver sits down with Harvard professor Todd Rogers, co-author of Writing for Busy Readers, to uncover why most messages fail – and how to fix them. Todd is a behavioral scientist who has spent years studying how people read (or rather, don't read). His research-backed insights will change the way you write forever. Along with co-author Jessica Lasky Fink, Todd distilled years of research into 6 principles that make writing clearer, more engaging, and more likely to get a response. Every day, we're drowning in emails, reports, and messages. These 6 principles don't just make your writing better; they boost productivity, relationships, and response rates. Make sure you're subscribed to the Speak Like a CEO newsletter to become a top 1% communicator: https://eoipsocommunications.com/newsletter/ Do you want to speak with confidence, inspire your team, and accelerate your career? You can now join the Speak Like a CEO Academy and work with Oliver over the next 90 days to become a top 1% communicator and transform your career. https://speaklikeaceoacademy.com/

In this episode Richard interviewed Harvard professor Todd Rogers. Todd's experiments apply behavioral science principles to copywriting to make it more effective. In this discussion we cover Todd's key findings, such as the proven value of brevity, simple language, and designing for easy navigation. The episode is full of simple tactics that you'll be able to apply immediately to your writing.

To kick of the 2025 NCAA Beach season Rob brings in one of the top athletes in the last 7 seasons in Collegiate Beach Volleyball, Lindsey Sparks of Cal Poly. Lindsey has garnered Regional and State Championships indoor, but has also been an outstanding Beach player wherever and whomever she competes with! From committing indoors, decommitting, then committing on the beach fulltime we discuss where her collegiate career has taken her. From the lows of battling an eating disorder to the highs of a National Championship at UCLA, then suffering a career-threatening injury, then finding physical and emotional healing with a PT who helped bring her body back to compete again. In a new role and school as the team “Grandma,” Lindsey is looking forward to what 2025 has in store—along with her freshman sister, Dani, who is also on the Todd Rogers coached Cal Poly Beach team!

 'Writing isn't just about creating content; it's about creating ourselves.' It's another Best Bits episode, and the theme that really stood out to me as I looked back over the last few episodes was one that you'll have met here before if you're a regular listener: it's the power of writing not just as a means of communication, but as a tool for self-discovery, clarity, and growth. Writing, it turns out, isn't just about creating content; it's about creating ourselves. It helps us process our thoughts, discover and sift ideas, and make sense of the world. One the things I love most about this podcast is that I don't just get to talk to authors about their books or even their ideas; I get to ask them how the act of writing has shaped them and changed them, personally and professionally. So that's what this episode is all about: uncover how writing transforms not just the reader, but the writer, and hopefully it'll fire you up and give you some practical ideas on how to go about getting more of this in your own life. Because as these powerful writers will tell you, it's powerful stuff. Hear from:  Jenny Proctor on sifting through what's already in place;  Kate Toon on pushing through to the new stuff;  Todd Rogers on the joy of rabbit holes;  David Falzani on the satisfaction of writing that makes a difference;  Per Wimmer on self-reflection and future direction;  Laura Hamill on letting go of performing and embracing authenticity;  Amy Walters Cohen on trusting the process;  Lucy Ryan on flow and joy. 

Celebrate the New Year with The Jim Bakker Show! Meet The Ricky Bakker Family and The Mondo De La Vega Family, hear a special message from Pastor Todd Rogers of The Harvest in Oak Grove, AR, enjoy praise music from The Harvest Worship Team, and and hear from our friend and watchman Joseph Z as he reveals prophetic words about the coming year.

I spoke to the leading behavioural science authors, researchers and practitioners in 2024. Here are their top lessons. It features insights from Tali Sharot, Todd Rodgers, Rory Sutherland, Prof. Sarah Moore, and Chris Voss. Plus, some big news for 2025.  You'll learn:  Why our happiness fades, no matter how good life gets (feat. Tali Sharot). How shorter emails can drastically improve response rates (feat. Todd Rogers). Why our behaviours often shape our attitudes—rather than the other way around (feat. Rory Sutherland). The surprising persuasive power of swear words in reviews and advertising (feat. Sarah Moore). A hostage negotiator's secret for winning arguments (feat. Chris Voss). ---- Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ ---- Sources:  Epstein, Leonard H., Katelyn A. Carr, Meghan D. Cavanaugh, Rocco A. Paluch, and Mark E. Bouton (2011): “Long-term habituation to food in obese and nonobese women,” American Journal of Clinical Nutrition, 94(2), 371–376. Adams, Gabrielle S., Benjamin A. Converse, Andrew H. Hales, and Leidy E. Klotz (2021): “People systematically overlook subtractive changes,” Nature, 592, 258–261. Rogers, Todd, and Jessica Lasky-Fink (2020): “Write shorter messages,” Harvard Kennedy School. Boomerang (2016): “7 Tips for Getting More Responses to Your Emails—Backed by Data,” Boomerang Blog. Rosset, Evelyn (2008): “It's No Accident: Our Bias for Intentional Explanations,” Psychological Science, 19(6), 566–572. Lafreniere, Katherine C., Sarah G. Moore, and Robert J. Fisher (2022): “The Power of Profanity: The Meaning and Impact of Swear Words in Word of Mouth,” SAGE Open. Westerholm, Jim (2017): “Damn good coffee: Swear words and advertising,” Mälardalen University. van Kleef, Gerben A., Carsten K. W. De Dreu, and Antony S. R. Manstead (2004): “The Interpersonal Effects of Anger and Happiness in Negotiations,” Journal of Personality and Social Psychology, Vol. 86, No. 1, pp. 57–76. This episode contains swear words.

Think of all the texts, emails, and social media posts you're inundated with each day. Sometimes you read them, and sometimes you swipe them away, telling yourself, perhaps not so honestly, that you'll revisit them later.If you're the sender of such missives and memos or the creator of content, you hope the recipient has the first response, that, instead of deep-sixing your message, they take the time to engage and take action on it.How do you increase the odds of that happening? Rather than just guessing at the answer, Todd Rogers has done empirical experiments to discover it. Todd is a behavioral scientist, a professor of public policy at the Harvard Kennedy School, and the author of Writing for Busy Readers: Communicate More Effectively in the Real World. Today on the show, Todd explains the four-stage process people use in deciding whether to engage with your writing, whether in a personal or business context, and how influencing these factors not only comes down to the style of your writing, but its overall design. Todd offers tips to improve both areas, so that you can effectively capture people's attention.Resources Related to the PodcastAoM Podcast #971: The 5 Factors for Crafting Simple (Read: Effective!) MessagesAoM Podcast #666: The Power of Brevity in a Noisy WorldAoM Podcast #580: Why People Do (Or Don't) Listen to YouConnect With Todd RogersTodd on XTodd's faculty pageWriting for Busy Readers website

'The TLDR, the too-long-didn't-read of the whole thing, is that everybody's skimming. So we need to write in a way that makes it easy for skimmers if we want to achieve our goals as writers.' Todd Rogers has been using behavioural science for good for many years, from strengthening democracy to increasing student attendance, so his kids were somewhat underwhelmed when he turned his research to writing. But think for a moment what the world would be like if everyone wrote clearly and effectively in a world where readers have little time and patience. Imagine the time not wasted, the offence not taken, the goodwill not squandered, the ideas not lost in translation.  Todd argues, and I agree with him, that better communication can lead to a kinder, more efficient world, and it starts with us. Whether it's an email, a business report, or a book, here are practical ideas for writing that's simply easier to read. 

Todd Rogers, BIM Manager at Walter P. Moore, joins us to discuss "Beyond Typicals", a new tool for 3D roadway and intersection visualization that can help users during preliminary and initial designs. Learn more about Beyond Typicals at https://beyondcad.com/beyondtypicals/. Learn more about TEK Bloks at https://zentekconsultants.net/tek-bloks/.

Much of the buzz around artificial intelligence centers on its potential to transform the college of tomorrow, but there are many schools making meaningful change with this technology today. On this episode, we go deep on the applications of AI from recruitment to instruction to supporting post-grad success. We sit down Lev Gonick, Chief Information Officer at Arizona State University, and Ashley Budd, Senior Marketing Director at Cornell University, to dig into the ways their colleges are leveraging the power of AI.  This episode is made with support from CollegeVine.Chapters0:00 - Intro01:19 - A Brief Recent History of AI05:05 - AI Partnerships at ASU08:29 - An Admonition on Privacy10:56 - Classroom and Administrative Applications of AI15:46 - Prioritizing Projects18:15 - ASU's Approach to Tech Partnerships22:35 - AI in the Year Ahead25:50 - AI's Impact on Research30:11 - Diversifying the Project Portfolio33:55 - AI and Stanford's Conference Decision35:27 - AI's Applications in Recruitment and Admissions44:06 - Standardizing the Transcript48:51 - The AI Arms Race54:20 - Transactional or Transformational?Links We MentionAI-powered educational experiences underway at ASU Four Singularities for Research by Ethan Mollick Reading Ease Calculator created by Todd Rogers and Jessica Lasky-Fink, authors of Writing for Busy Readers Season 8 Planning Surveyhttps://bit.ly/3Xtcfd0Connect with Michael Horn:Sign Up for the The Future of Education NewsletterWebsiteLinkedInX (Twitter)ThreadsConnect with Jeff Selingo:Sign Up for the Next NewsletterWebsiteX (Twitter)ThreadsLinkedInConnect with Future U:TwitterYouTubeThreadsInstagramFacebookLinkedInSubmit a question and if we answer it on air we'll send you Future U. swag!Sign up for Future U. emails to get special updates and behind-the-scenes content.

Or else they won't read your content. But how? Todd Rogers, author of "Writing for Busy Readers: Communicate More Effectively in the Real World" joins me on Episode 689 of "The Business Storytelling Podcast" to discuss just that. Join us and grab a copy of his book here: https://amzn.to/4d47wCy Use this AI tool to improve your writing: http://writingforbusyreaders.com/ai/

SHOW NOTES: 02:01 Sion's start date is in a week but since our initial meeting he's already started the low carb transition and here's what he's experienced so far: WEEK 1 - lost 3 lbs / Week 2 - lost 3 lbs  / Week 3 - lost 4 lbs  Is this speed of fat loss CONCERNING to you? 04:42 All about HYPERTENSION. 06:01 How to embrace, develop and live with a LEARNER'S MINDSET. 09:02 The SAD and yet THRILLING life of an entrepreneur and content creator (behind the scenes). 14:02 When and when not to supplement with CREATINE MONOHYDRATE depending on your training intensity and red meat consumption. 16:25 Identifying the optimal amount of protein to THRIVE - not survive! 18:59 How CREATINE affects water retention inside muscle cells and the subcutaneous layer (not so much in the latter as most coaches believe). 19:08 BIOAVAILABILITY of ruminant animal meat & how 5g of creatine are found in 1kg of beef!! 21:02 The CREATINE PHOSPHATE SYSTEM and HEAVY LIFTING. 22:24 COGNITIVE, AESTHETIC and STRENGTH BENEFITS of creatine. 25:39 BONE BROTH to assist in recovery from wrist tendinitis, supraspinatus, shoulder and proforma in hips; collagen, electrolytes & bioavailability of protein RAW vs. COOKED(!) 29:59 Justin, my BOXING client from NEW YORK CITY bought this electrolyte supplement we'd like your opinion on: Elevate Ketones / MCT / Pure Electrolytes - how to READ, IDENTIFY, and make sense of the back of an ELECTROLYTE and EXOGENOUS KETONE supplement. 32:32 When and when not to supplement with CALCIUM 32:45 How MCT OIL reacts synergistically with EXOGENOUS KETONES (BHB) 34:00 Best NATURAL SOURCES of MCT oil (yes, including some plant products….) 38:56 What to look for (or avoid, rather!) in SKETCHY ONLINE SUPPLEMENTS! 40:29 “MY DAUGHTER IS EATING SMORES AT SOCIAL EVENTS! Advice around children and setting realistic expectations without ruining their childhood. 45:04 LIFE LESSONS that you can only learn from periods of struggling through POVERTY. 57:40 COACH RICH'S BOX ANALOGY - How to live and eat as NATURE intended and not as mankind has developed over the generations. 59:45 Phil Folett (UK) - “Whats the #1 dietary change you see needs to be made to improve SLEEP?” All about CIRCADIAN RHYTHMS and MORNING ROUTINES; ZINC, IRON, and other minerals to supplement and/or prioritize with your diet to boost serotonin levels which will convert to melatonin so you can get a good night's sleep. 01:04:02 Todd Rogers -  he gained 6.8 lbs of muscle and lost 17 lbs of fat to arrive at 3% body fat. - “Will additional cardio benefit hearth health for people who are already advanced strength and hypertrophy athletes?” 01:05:39 SPRINTING vs RUNNING vs ROWING vs BIKING FOR zone 2 heart rate fat burning. 01:08:07 How to live SHREDDED YEAR ROUND without doing cardio, using drugs, and hating your life. 01:11:05 MUSCLE WASTING associated with high cortisol levels and addressing root causes of where this cortisol is coming from. 01:14:03 SHORT-TERM ZINC and TAURINE supplementation to address stomach PH imbalances when consuming large amounts of protein. 01:17:30 This week's L.I.S.S. (listener's inspiring success story) @ carnivore_ali (UK) 01:19:20 CALLING OUT ANOTHER BAD COACH: The CARNIVORE DIET IS NOT A FAD! 01:23:02 Danielle - Keto Esters - these are very expensive ! what are they? 01:26:04 David Mencarini - Men's physique, all natty, 9 weeks out, strict carnivore + keto bricks here & there etc / questions around utilizing FASTING throughout your contest prep. 01:31:24 The importance of LONG CHAIN FATTY ACIDS (as opposed to MEDIUM CHAIN TRIGLYCERIDES [MCT'S]) in FAT REFEEDS and how to NOT STORE BODY FAT when you fill out! 01:33:11 Two different ways to CARB REFEED over three days to MAXIMIZE GLYCOGEN STORES. 01:38:02 Coach Colt's WATER SHEDDING PROTOCOL and Rich's thoughts. 01:41:02 What to consume on SHOW DAY.

The Jim Bakker Show welcomes the pastor of Mt. Calvary Powerhouse Church, Bishop Ron Webb, president of Battle Ready Ministries, Col. David Giammona, pastor of The Harvest Church in Oak Grove, MO, Reverend Todd Rogers, and owner and founder of Numanna Foods, Daniel Brigman! Hear special anniversary messages for Pastor Jim Bakker and gain insight from our special guests. Hear testimonials from young people on the praise team and enjoy the praise & worship of Pastor Eddie James!

The Jim Bakker Show welcomes the pastor of Mt. Calvary Powerhouse Church, Bishop Ron Webb, president of Battle Ready Ministries, Col. David Giammona, pastor of The Harvest Church in Oak Grove, MO, Reverend Todd Rogers, and owner and founder of Numanna Foods, Daniel Brigman! Plus, be blessed by the anointed music of Pastor Eddie James and his praise team and gain insight from our special guests!

Kelly talks to Harvard Professor Todd Rogers about his book “Writing for Busy Readers: Communicate More Effectively in the Real World”  that he co-wrote with Jessica Lasky-Fink.  “Modern writers need extra help breaking through all the distractions.”  “Use fewer words.”  “Studies show that all-caps text does not enhance readers' understanding.” 

Roy Schwartz: Smart Brevity Roy Schwartz is co-founder and CEO at Axios HQ, the world's first AI-powered internal communications management platform. He's also the co-founder of Axios, the award-winning news organization known for its Smart Brevity writing style. He's the co-author, along with Jim VandeHei and Mike Allen of Smart Brevity: The Power of Saying More With Less*. Most organizations spend way more time and strategy on external communications than internal ones. In this conversation, Roy and I discuss how your internal strategy can reduce email, save time, and create space for innovation and insight. Key Points An effective, internal publication via email reduces the amount of total messaging people receive. Position one, big item in every publication. There should be a hierarchy of what's important, since not everyone will read everything. Keep each topic to 200 words and under 1,000 words for the entire publication. For each topic, start with a strong, first sentence — and then provide context for why it matters. Find a word other than “newsletter” to name a regular, internal publication. Bring personality and smiles into internal publications. People will engage and look forward to reading. Done well, internal publications help inform, recognize, provide accountability, and allow leaders to focus on the human aspects of communication. Resources Mentioned Smart Brevity: The Power of Saying More With Less* by Jim VandeHei, Mike Allen, and Roy Schwartz Axios HQ: AI-powered newsletter software Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes The Way to Make Sense to Others, with Tom Henschel (episode 518) Getting Better at Reading the Room, with Kirstin Ferguson (episode 651) Get People Reading What You're Sending, with Todd Rogers (episode 666) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.

Todd Rogers is professor of public policy at Harvard. He's coauthor of Writing for Busy Readers: Communicate More Effectively in the Real World. To learn more see this 1-page checklist or use this AI email editing tool. He leads award-winning workshops on effective communication for organizations around the world.Link to claim CME credit: https://www.surveymonkey.com/r/3DXCFW3CME credit is available for up to 3 years after the stated release dateContact CEOD@bmhcc.org if you have any questions about claiming credit.

Olympian and #3 ranked Mustangs beach volleyball coach Todd Rogers joins CJ to talk about their remarkable season where they made it all the way to the FInal Four.  Thanks to all my partners: Dr. Daniel Lapidus & Larry Ackerman, Dr. Brad Kurgis of Kurgis Dermatology, California Fresh Markets, The SLO Wellness Center, Avila Bay Athletic Club & Spa, Joy of Shell Beach,  Michael Moore Sports Recovery, Gymnazo, and SLO Big Brothers Big Sisters.  

Olympian and #3 ranked Mustangs beach volleyball coach Todd Rogers joins CJ to talk about their remarkable season where they made it all the way to the FInal Four. CJ also shares a special suprise about her #RoadToTheMajors! Thanks to all my partners: Dr. Daniel Lapidus & Larry Ackerman, Dr. Brad Kurgis of Kurgis Dermatology, California Fresh Markets, The SLO Wellness Center, Avila Bay Athletic Club & Spa, Joy of Shell Beach,  Michael Moore Sports Recovery, Gymnazo, and SLO Big Brothers Big Sisters.

Brent, Nate, and Kate climb into the 2007 American Documentary Film The King of Kong: A Fistful of Quarters starring: Steve Wiebe, Billy Mitchell, Walter Day, Robert Mruczek, Brian Kuh, Steve Sanders, Dwayne Richard, Roy Shildt (aka "Mr. Awesome"), Todd Rogers, Greg Bond, and Doris Self. Hosted on Acast. See acast.com/privacy for more information.

Guest Information:Todd Rogers Writing for Busy ReadersIf you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldX: @joefuldInstagram: @joefuldMartín Diego GarciaX: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop

Mike Caulfield: Verified Mike Caulfield is a research scientist at the University of Washington's Center for an Informed Public, where he studies the spread of online rumors and misinformation. He has taught thousands of teachers and students how to verify claims and sources through his workshops. His SIFT methodology is taught by hundreds of research libraries across North America, and a shorter version of SIFT instruction, developed with Google, has been taught in public libraries across the world. His work on Web Literacy for Student Fact-Checkers, won the Merlot Award for best open learning resource in the ICT category. His work has been covered by The New York Times, the Chronicle of Higher Education, NPR, The Wall Street Journal, USA Today, and the MIT Technology Review. He is the author with Sam Wineburg of Verified: How to Think Straight, Get Duped Less, and Make Better Decisions about What to Believe Online*. We've all seen something online that we thought was true, but turned out was a hoax. Annoying, but no big deal if it's just an internet meme from a friend or family member. But what if what you find online isn't at all what you thought and you make decisions or take action on it that affects your professional credibility? In this conversation, Mike and I discuss how to guard yourself from being duped. Key Points Rather than asking, “Is this true?” the more useful question is, “Do I know what I'm looking at here?” The cheap signals many of us were trained to watch for (working links, attractive design, about pages, proper domains) are easy to replicate and no longer correlate to credibility. Phrase questions to search engines in neutral ways for less biased results. Instead of “Are soda taxes a good idea?” ask “Do soda taxes work?” While Wikipedia still has bias, it's a far more credible source that many of us were taught — and a valuable source for a broad perspective of a topic or organization. Intelligent people often read vertically, to their detriment. The best fact-checkers read laterally by using the rest of the web to read the web. Watch for phrases like “sponsored content,” “brand partner,” “presented with,” “in partnership with,” “brought to you by,” “in association with,” or “hosted by.” These phrases signal advertisements. Resources Mentioned Verified: How to Think Straight, Get Duped Less, and Make Better Decisions about What to Believe Online* by Mike Caulfield and Sam Wineburg Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes The Way to Make Better Decisions, with Annie Duke (episode 499) Get People Reading What You're Sending, with Todd Rogers (episode 666) How to Enhance Your Credibility (audio course) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.

Are your writings being read?   Stephanie and Harvard's Todd Rogers discuss effective writing.   Links from the episode:   Schedule a free 30 minute strategy session with iLawyer!    Book with Todd  Writing for Busy People Checklist   AI Email Editing Tool    If today's podcast resonates with you and you haven't read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! 

Are your writings being read?   Stephanie and Harvard's Todd Rogers discuss effective writing.  Links from the episode:   Schedule a free 30 minute strategy session with iLawyer!    Book with Todd  Writing for Busy People Checklist   AI Email Editing Tool    If today's podcast resonates with you and you haven't read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! 

In this episode, we explore the intricate world of home-country bias in investment decision-making and learn the secret sauce to effective communication and writing. We start by discussing the definition and influence of home-country bias and explore why investors tend to overweight their portfolios with domestic equities despite global opportunities. We dissect the home bias puzzle, the rationality behind bias, and the conditions under which home-country bias makes sense. Then, Mark McGrath joins us to unpack the complexities of segregated funds and why it might not be the investment product you were hoping for. Following that, we sit down with  Todd Rogers, a prominent behavioural scientist and professor, to discover the science behind effective communication. He explains how we adapt to different communication styles and techniques over time, the foundations of effective communication, and much more. Be sure to tune in as we unravel the complexities of investing, navigate the world of behavioural science, and bring you the tools you need for financial success! Key Points From This Episode: (0:00:00) Episode introduction and what listeners can expect. (0:01:30) Definition of home-country bias and its influence on investors. (0:04:25) Unpack the home bias puzzle and Canadian home bias trends. (0:08:27) Discover the conditions when home bias may make sense. (0:13:10) Relative economic standing: an important aspect of home-country bias. (0:15:00) Explore home-country bias through a quantitative lens. (0:20:28) Common concerns of overweighting a small market cap. (0:27:21) Mark to Market: the good, bad, and complicated side of segregated funds. (0:31:24) Dissect the proposed benefits of segregated funds. (0:39:07) Discover the drawbacks and pitfalls of segregated funds. (0:44:05) Alternatives to segregated funds and Mark's main takeaways. (0:46:50) Highlights from our conversation with Professor Vanessa Bohns. (0:49:38) Introducing today'sguest Todd Rogers, behavioural scientist and professor. (0:51:37) Learn about the science behind effective writing and communication. (0:53:48) Thedecision-making process when receiving new information. (0:56:18) Todd shares thesix principles of effective writing. (0:58:28) When to send a message, why less is more, and tips for effectively communicating. (1:06:32) Advice for using emojis and hyperlinks and the impact of bolding and highlighting. (1:12:35) The impact of AI on effective writing and the importance of good writing. (1:19:45) Final takeaways, book recommendations, listener reviews, and more!   Links From Today's Episode: Rational Reminder on iTunes — https://itunes.apple.com/ca/podcast/the-rational-reminder-podcast/id1426530582. Rational Reminder Website — https://rationalreminder.ca/ Rational Reminder on Instagram — https://www.instagram.com/rationalreminder/ Rational Reminder on X — https://twitter.com/RationalRemind Rational Reminder on YouTube — https://www.youtube.com/channel/ Rational Reminder Email — info@rationalreminder.ca Benjamin Felix — https://www.pwlcapital.com/author/benjamin-felix/ Benjamin on X — https://twitter.com/benjaminwfelix Benjamin on LinkedIn — https://www.linkedin.com/in/benjaminwfelix/ Cameron Passmore — https://www.pwlcapital.com/profile/cameron-passmore/ Cameron on X — https://twitter.com/CameronPassmore Cameron on LinkedIn — https://www.linkedin.com/in/cameronpassmore/ Mark McGrath on LinkedIn — https://www.linkedin.com/in/markmcgrathcfp/ Mark McGrath on X — https://twitter.com/MarkMcGrathCFP Home-country Bias YouTube Video — https://www.youtube.com/watch?v=qYedjI03Q0g Assuris — https://assuris.ca Canadian Investor Protection Fund — https://www.cipf.ca/ The Money Scope Podcast — https://moneyscope.ca/ Professor Vanessa Bohns — https://www.vanessabohns.com/ Professor Vanessa Bohns on X — https://twitter.com/profbohns Professor Vanessa Bohns on Instagram — https://www.instagram.com/profbohns/ Professor Vanessa Bohns on LinkedIn — https://www.linkedin.com/in/vanessa-bohns-33219710/ Professor Vanessa Bohns on Goodreads — https://www.goodreads.com/author/show/21035835.Vanessa_Bohns Todd Rogers on LinkedIn — https://www.linkedin.com/in/todd-rogers-6ba447/ Todd Rogers on X — https://twitter.com/Todd_Rogers_ Harvard University — https://www.harvard.edu/ Analyst Institute — https://analystinstitute.org/ EveryDay Labs — https://www.everydaylabs.com/ The Behavioural Insights Team — https://www.bi.team/ Behavioral Science & Policy Association (BSPA) — https://behavioralpolicy.org/ Six Principles Checklist — GPT-4 — https://openai.com/research/gpt-4 Women's Wealth: Investing Basics for Women Webinar —   Books From Today's Episode: You Have More Influence Than You Think — https://www.amazon.com/dp/1324005718/ Writing for Busy Readers — https://www.amazon.com/Writing-Busy-Readers-Communicate-Effectively/dp/0593187482 Index Funds: The 12-Step Recovery Program for Active Investors — https://www.amazon.com/Index-Funds-12-Step-Recovery-Investors-ebook/dp/B0CL2Z23CT/ The Elements of Style — https://www.amazon.com/Elements-Style-Fourth-William-Strunk/dp/020530902X The Psychology of Money — https://www.amazon.com/Psychology-Money-Timeless-lessons-happiness/dp/0857197681 The Fund — https://www.amazon.com/Fund-Bridgewater-Associates-Unraveling-Street/dp/1250276934 Anatomy of a Breakthrough — https://www.amazon.com/Anatomy-Breakthrough-Unstuck-When-Matters/dp/1982182962 The Score That Matters — https://www.amazon.com/Score-That-Matters-Excellence-Yourself-ebook/dp/B0CGZ8HRXD The Algebra of Wealth — https://www.amazon.com/Algebra-Wealth-Formula-Financial-Security/dp/0593714024   Papers From Today's Episode: ‘Beyond the Status Quo: A Critical Assessment of Lifecycle Investment Advice' — https://dx.doi.org/10.2139/ssrn.4590406 ‘Global equity investing: The benefits of diversification and sizing your allocation' — https://corporate.vanguard.com/content/dam/corp/research/pdf/Global-equity-investing-The-benefits-of-diversification-and-sizing-your-allocation-US-ISGGEB_042021_Online.pdf

Todd Rogers, BIM Manager at Walter P. Moore, joins us to discuss artificial intelligence in the design world. We'll talk about how AI can fit into daily design workflows and its potential benefits.

Here it is: Six Pixels of Separation - The ThinkersOne Podcast - Episode #919. In a world of information overload, Todd Rogers, a Professor of Public Policy at the Harvard Kennedy School of Government, recently published the book, Writing for Busy Readers - Communicate More Effectively in the Real World (co-authored with Jessica Lasky-Fink), as a testament to their understanding of the nuances of better writing in our text and emoji-paced world. Todd has dedicated his career to the study of efficient communication strategies, whether it's engaging with families, students, consumers, employees, or voters. His expertise is not just academic, it is also deeply rooted in practical applications, as evidenced by his co-founding of the Analyst Institute and EveryDay Labs. These organizations reflect his commitment to using behavioral science for public good – from improving voter communications to reducing student absenteeism through better family engagement. At Harvard, Todd's course, The Science of Behavior Change, is one of the most sought-after classes, a testament to his ability to translate complex theories into actionable knowledge. His role as the faculty chair of the executive education program Behavioral Insights and Public Policy, and his leadership of the Harvard Behavioral Insights Group, further highlight his central position in the landscape of behavioral science. In Writing for Busy Readers, Todd (alongside Jessica), dives into the challenge of writing effectively in a society that is bombarded with tasks and distractions. They champion the principles of brevity and clarity, advocating for the power of concise messages in capturing and retaining the attention of busy readers. Their book is a must-read for anyone looking for the balance between being informative and being succinct. Todd discusses the importance of standout subject lines, the pitfalls of overusing adjectives and common phrases, and the relationship between writing and persuasion. Todd addresses the impact of generative AI on writing, revealing his insights on how technology can aid in the principles of effective communication. Todd and Jessica's work is not just about writing - it's about understanding and engaging with the reader's context and perspective. His insights offer a roadmap for writing in a way that resonates in a society where time is the most precious commodity. Enjoy the conversation... Running time: 56:40. Hello from beautiful Montreal. Subscribe over at Apple Podcasts. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. Check out ThinkersOne. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Todd Rogers. Writing for Busy Readers - Communicate More Effectively in the Real World. Jessica Lasky-Fink. Harvard Kennedy School of Government. EveryDay Labs. Follow Todd on X. Follow Todd on LinkedIn. This week's music: David Usher 'St. Lawrence River'. Takeaways: Writing for busy readers requires brevity and clarity. Consider the reader's context and perspective when crafting written communication. Skimming and scanning are common reading behaviors in a busy society. Subject lines should be unique and attention-grabbing to capture the reader's attention. Avoid overusing adjectives and replace common phrases with more concise alternatives. Effective writing is closely related to persuasion and the ability to make it easier for readers to understand and respond. Generative AI tools like chat GPT can assist in writing, but they need to be trained on the principles of effective communication. Teaching effective writing strategies in schools can help individuals communicate more effectively in various contexts. Acknowledging others' efforts and providing positive feedback can have a significant impact on their well-being. Chapters: 00:00 - Introduction and Background 01:15 - The Principle of 'Less is More' 04:18 - The Impact of a Busy Society 06:32 - The Burden of an Infinite Queue 08:01 - The Importance of Being Brief 10:07 - The Evolution of Reading and Writing 12:28 - The Art of Skimming and Scanning 17:23 - The Impact of Context and Emojis 19:37 - The Renaissance of Writing 20:36 - The Paradox of Writing More 25:38 - Understanding the Reader's Context 27:41 - The Challenge of Sarcasm and Miscommunication 29:23 - The Power of Impactful Words 46:25 - The Power of Subject Lines 47:53 - The Overuse of Adjectives 50:26 - Phrases, Persuasion, and Effective Writing 52:38 - The Impact of Generative AI on Writing 55:42 - Making Writing Easier for Readers 57:16 - The Importance of Acknowledgment

Will, Kat and Jon discuss current 1980s news including Richard Marx chastises concertgoer, Tracy Chapman finally has a no.1 song, and Billy Mitchell settles his defamation case. Then, Will shares the true tale of how Todd Rogers, the former video game champion, was caught cheating (allegedly).Introduction - 00:00Announements - 7:301980s News - 08:301980s True Crime: Donkey Kong Cheater Caught - 23:30Wrap-Up & Your Feedback - 01:12:00Follow us on Facebook: https://www.facebook.com/1980snow.For the many ways to support the show, visit www.1980snow.com/support.For more episodes of 1980s Now and information about the show visit www.1980snow.comLearn more about Jon's podcast and Youtube channel at www.GenXGrownup.com.Email us at will@1980snow.com or kat@1980snow.com.Get your next game at Sweets & Geeks.

Todd Rogers: Writing for Busy Readers Todd Rogers is a professor of public policy at Harvard University, where he has won teaching awards for the past seven consecutive years. He is a behavioral scientist and the cofounder of the Analyst Institute and EveryDay Labs. His opinion pieces have appeared in The New York Times, The Washington Post, the Los Angeles Times, and Politico, among other outlets. He's co-author with Jessica Lasky-Fink of Writing for Busy Readers: Communicate More Effectively in the Real World*. You probably only skimmed that email I spent an hour writing. And let's be equally honest the other way — I only skimmed the document your team worked on most of last week. This is the reality of how we all read in a busy world. On this episode, Tom and I discuss how to write so that people actually read what you send. Key Points Virtually everyone is a writer in some significant way: emails, text messages, memos, social media posts, and many other daily communications. While your writing is important to you, the audience is often trying to spend as little time as possible processing what you've sent. Virtually everyone skims, especially in the context of work. Using fewer words make it more likely that people will engage with the message at all, much less taken action. Addressing fewer ideas often helps people engage better. Studies show better results for calls to action when fewer ideas are presented in a single communication. Asking busy readers for more can cause them to do less. Be mindful about the number of requests you are making in writing and eliminate those which aren't essential. Resources Mentioned Writing for Busy Readers: Communicate More Effectively in the Real World* by Todd Rogers and Jessica Lasky-Fink Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes The Surprising Truth About Influencing Others, with Daniel Pink (episode 84) Improve Your Writing With Practical Typography, with Matthew Butterick (episode 145) Make Your Reading More Meaningful, with Sönke Ahrens (episode 564) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.

"What if it's always your fault people aren't getting back to you?" Join Tom Wheelwright in this episode as he talks about how entrepreneurs and investors can effectively communicate in our age of AI, algorithms, and cancel culture with professor and author, Todd Rogers. Todd is a Professor of Public Policy at the Harvard Kennedy School of Government, Psychologist / Behavioral Economist, and author of "Writing for Busy Readers". Discover key principles like accommodating how people read, valuing and respecting the reader's time, and more. Order Tom's book, “The Win-Win Wealth Strategy: 7 Investments the Government Will Pay You to Make” at: https://winwinwealthstrategy.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

What kinds of writing gets people to take action? In his book, “Writing Effectively for Busy Readers,” Harvard professor and this week's Master Fixer Todd Rogers discusses his extensive research into the most effective writing styles. Todd talks with Anne and Frances about what it means to be "radically responsible" to your audience. Then he shares the best (and seemingly counterintuitive) writing techniques to stir your readers into action. Transcripts for Fixable are available at go.ted.com/fixablescripts.

Todd is the head coach at Cal Poly Slo. After a remarkable playing career himself, he tells us about all he has learned, his journey, and what is next. --- Support this podcast: https://podcasters.spotify.com/pod/show/michael-hobson4/support

Todd Rogers shares powerful writing principles to help capture your busy audience's attention. — YOU'LL LEARN — 1) Why people aren't reading—and what to do about it 2) The critical question that will improve your writing 3) The simple trick to get people to respond to your requestSubscribe or visit AwesomeAtYourJob.com/ep916 for clickable versions of the links below. — ABOUT TODD — Todd Rogers is co-author of Writing for Busy Readers, and Professor of Public Policy at Harvard's Kennedy School of Government. He is the faculty director of the Behavioral Insights Group, faculty chair of the executive education program Behavioral Insights and Public Policy, Senior Scientist at ideas42, and Academic Advisor at the Behavioral Insights Team. Todd co-founded the Analyst Institute, which improves voter communications, and serves on its board. He also co-founded EveryDay Labs, which partners with school districts to reduce student absenteeism by communicating with families, is an equity holder and serves as Chief Scientist. Todd received his Ph.D. jointly from Harvard's department of Psychology and the Harvard Business School.• Book: Writing for Busy Readers: Communicate More Effectively in the Real World, with Jessica Lasky-Fink• Study: “Poison Parasite Counter: Turning Duplicitous Mass Communications Into Self-Negating Memory-Retrieval Cues” with Robert B. Cialdini et al.• Website: WritingForBusyReaders.com• Tool: AI email editing• Tool: Writing checklist— RESOURCES MENTIONED IN THE SHOW — • Study: “People systematically overlook subtractive changes” by Gabrielle S. Adams, et al.• Term: Butterfly ballot• Book: Pre-Suasion: Channeling Attention for Change by Robert Cialdini• Book: Influence: The Psychology of Persuasion by Robert Cialdini• Book: Give Your Speech, Change the World: How To Move Your Audience to Action by Nick Morgan• Book: Tiny Habits: The Small Changes That Change Everything by BJ Fogg• Book: Recoding America: Why Government Is Failing in the Digital Age and How We Can Do Better by Jennifer Pahlka• Book: Subtract: The Untapped Science of Less by Leidy Klotz• Past episode: 317: How to Form Habits the Smart Way with BJ Fogg, PhD• Past episode: 664: Dr. Robert Cialdini on How to Persuade with the 7 Universal Principles of Influence• Past episode: 684: Achieving More by Tapping into the Science of Less with Leidy KlotzSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Does everybody skim? Todd Rogers, co-author of “Writing for Busy Readers” joins Kurt and Tim to discuss just that. In this insightful episode, Todd shares principles and rules that will transform your written communication skills. Join the conversation as Todd challenges the traditional notions of taste and style in writing, emphasizing the power of concise and evidence-backed strategies for effective communication in the 21st century. Discover the art of "less is more" as Todd shares practical steps and easy-to-follow techniques to overcome common challenges in conveying crucial information. Gain profound insights into the writer's responsibility to readers and navigate the dynamic landscape of social media communication. Todd's expertise provides a roadmap for achieving your communication goals with impact and precision. During their grooving session Kurt and Tim exploring the importance of mapping information out before you write and offer helpful tips and tricks they've used to achieve success in their written communication over the years. Whether you're drafting corporate emails or engaging in casual conversations, this episode is a must-listen, providing practical guidance to elevate your communication skills and thrive in a world where brevity is key. Tune in and revolutionize the way you convey information in today's fast-paced environment! © 2023 Behavioral Grooves Topics (4:34) Welcome and Speed Round (6:53) Does everybody skim? (9:14) Writing for busy readers (14:36) Writing effectively (19:26) The new rules of writing (29:20) Focusing on the reader's perspective (40:03) Writing for social media and user engagement (46:47) Desert Island Music (48:40) Grooving session: Tips for improving communication © 2023 Behavioral Grooves Links Writing for Busy Readers: https://writingforbusyreaders.com/  The Plain Writing Act of 2010: https://www.govinfo.gov/content/pkg/PLAW-111publ274/pdf/PLAW-111publ274.pdf  Space Between Words: The Origins of Silent Reading: https://books.google.ca/books/about/Space_Between_Words.html?id=w3vZaFoaa3EC Musical Links Beyonce (Renaissance) https://youtube.com/playlist?list=PLHFeMk_LSwG5VVTbOVIutGbA3PsGP0NPO&si=27uBQ3pOLw3WTUrP  Taylor Swift (Teardrops on My Guitar) https://www.youtube.com/watch?v=xKCek6_dB0M  The Beatles (Come Together) https://www.youtube.com/watch?v=45cYwDMibGo 

While some people take pride in being a perfectionist, the fact is no one is perfect, so it is a somewhat pointless quest to try. Being a perfectionist can also be bad for your health and longevity in a big way. Listen as I begin this episode explaining the dangers of perfectionism. http://www.livescience.com/6724-dark-side-perfectionism-revealed.html In school, we are taught to write well. However, when we communicate in the real world today, effective writing – the kind that people will actually read and respond to - is often not the writing you learned in English class. Research has proven that if you want people to read what you write you need to write using certain principles and discard some of the rules you learned in school. Here to help you understand the science of writing, so people will read it is Todd Rogers. Todd is a behavioral scientist, a professor at Harvard and author of the book Writing for Busy Readers: Communicate More Effectively in the Real World (https://amzn.to/48VFmsF). Have you ever wished you were a better person? Well, if so, here is some good news - it doesn't take much to be better and make a difference. That is the contention of my guest Kate Hanley. Kate is the host of the How to Be a Better Person podcast (https://katehanley.com/podcast/). And author of the book How to Be a Better Person (https://amzn.to/46BGyzD). She is here to explain how just a few little actions could make you feel better about yourself while actually making a difference in the world. And what could be wrong with that.  Trick or treating can be serious business for some people. It's all about getting the most candy in the least amount of time. If you or your kids subscribe to the “more candy the better” school of trick or treating, listen as I offer some proven strategies that can help you fill that bag up fast! https://www.ajc.com/lifestyles/holiday/best-trick-treat-times/mKtXzk7AlhBtG9vh8IXDyK/ PLEASE SUPPORT OUR SPONSORS! With HelloFresh, you get farm-fresh, pre-portioned ingredients and seasonal recipes delivered right to your doorstep. Go to https://HelloFresh.com/50something and use code 50something for 50% off plus free shipping! BetterHelp is truly the best way to make your brain your friend. Give it a try. Visit https://BetterHelp.com/Something today to get 10% off your first month! Dell Technologies and Intel are pushing what technology can do, so great ideas can happen! Find out how to bring your ideas to life at https://Dell.com/WelcomeToNow Let's find “us” again by putting our phones down for five.  Five days, five hours, even five minutes. Join U.S. Cellular in the Phones Down For Five challenge! Find out more at https://USCellular.com/findus Learn more about your ad choices. Visit podcastchoices.com/adchoices

Harvard Kennedy School Professor Todd Rogers and Lecturer in Public Policy Lauren Brodsky say that trying to sound too smart—even when trying to communicate complex or nuanced ideas—can end up being a dumb strategy. Because today's overburdened information consumers are as much skimmers as readers, Rogers and Brodsky teach people how to put readers first and use tools like simplification, formatting, and storytelling for maximum engagement. They say you can have the most brilliant, well-researched ideas in the policy world, but you can't communicate them, they'll never reach the ultimate goal—making an impact. Rogers is the faculty chair of the Behavioral Insights Group at the Kennedy School and the author of “Writing for Busy Readers: The Science of Writing Better.” Brodsky is senior director of the HKS Communications Program and the author of “Because Data Can't Speak for Itself,” a book about how to more effectively communicate the data that supports groundbreaking research and evidence-based policy proposals. They say snarky millennials may be to something when they dismissively mocked your wordy social posts and text messages by replying “TLDR”—"too long; didn't read”—because that's how many busy readers feel about a lot of the writing that researchers, academics, and policy wonks do.Todd Rogers is a Professor of Public Policy at the Harvard Kennedy School of Government. He is a behavioral scientist who works to improve communication, increase student attendance, and strengthens democracy. At Harvard, he is the faculty director of the Behavioral Insights Group and faculty chair of the executive education program Behavioral Insights and Public Policy. He received a Ph.D. jointly from Harvard's department of Psychology and Harvard Business School, and received a B.A. from Williams College, majoring in both Religion and Psychology. He is also co-founded two social enterprises: the Analyst Institute which focuses on improving voter communications, and EveryDay Labs, which partners with school districts to reduce student absenteeism. He is the author of the book “Writing for Busy Readers: The Science of Writing Better.”Lauren Brodsky is the senior director of the HKS Communications Program and a lecturer in public policy who teaches courses on policy writing and persuasive communications. She is also faculty chair of the executive education program “Persuasive Communication: Narrative, Evidence, Impact.” A co-author of the book “Because Data Can't Speak for Itself,” she also publishes the website Policy Memo Resource (www.policymemos.hks.harvard.edu) at HKS. Lauren lectures widely on policy communications and the use of evidence in writing for governmental agencies and non-profit organizations. She is a former Theodore Sorensen Research Fellow at the John F. Kennedy Presidential Library and Museum, where she conducted archival research on public diplomacy programs during the Kennedy administration. She holds a B.A. from the University of Pennsylvania and an M.A.L.D. and Ph.D. from the Fletcher School at Tufts University.Ralph Ranalli of the HKS Office of Communications and Public Affairs is the host, producer, and editor of HKS PolicyCast. A former journalist, public television producer, and entrepreneur, he holds an AB in Political Science from UCLA and an MS in Journalism from Columbia University.The co-producer of PolicyCast is Susan Hughes. Design and graphics support is provided by Lydia Rosenberg, Delane Meadows and the OCPA Design Team. Social media promotion and support is provided by Natalie Montaner and the OCPA Digital Team. 

This week I was excited to speak with Todd Rogers about the new book that he co-authored with Jessica Lasky, Writing for Busy Readers: Communicate More Effectively in the Real World. Todd is a professor of public policy at Harvard University, where he has won teaching awards for the past seven consecutive years. He is a behavioral scientist and cofounder of the Analyst Institute and EveryDay Labs. His opinion pieces have appeared in The New York Times, The Washington Post, the Los Angeles Times, and Politico, among others.  In this conversation, we delve into the importance of making writing more accessible and reader-friendly in our fast-paced and busy lives. Todd illustrates the six scientific and common sense principles behind more effective, concise, and readable writing. Drawing inspiration from user design thinking, Todd also challenges the traditional notion that it's solely the reader's responsibility to extract information from the text. Instead, he emphasizes the writer's role in making content accessible and reader-friendly, shifting the burden away from the audience.  The principle of "less is more" takes center stage in this chat as we explore how using fewer words and simplifying content can lead to more effective communication. We also address the vital importance of editing with the purpose of making writing easier for the reader, more effective, kinder, and more accessible. In closing Todd addresses the ways that we can use tools such as ChatGPT and AI software to become better editors and content creators.  Make sure to check out our sponsors to help support the show! Connect with Todd: Website Linkedin Twitter Grab Todd and Jessica's Book Writing For Busy Readers AI Tool The Reading Ease Calculator Connect with Erik: Sign Up For Our Newsletter LinkedIn  Twitter  Facebook  Instagram  ________________________________________ Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's information-rich world, crafting clear and impactful messages is crucial. In today's conversation Todd Rogers, Harvard University professor of public policy, shares his key principles on how to engage your audience and ensure your message is understood. Here are some of the topics covered: Less is More: Everyone is skimming. Limit word usage and stick to the core ideas. Make Reading Easy: Using simple words and syntax help guarantee that your reader will easily understand what you want to convey. Use Formatting to Direct Your Reader: Headlines are signposts for your readers, guiding them to your main message. Understand Your Audience: Write with an understanding of what your reader cares about and how it dovetails with the goal of your communication. Make responding easy. Remove as much friction as possible. Make it clear what you want from your reader.    

Whatever you're writing, Todd Rogers says most people are too busy to read it. That's why, he says, “you want to make it as easy as possible for them."Rogers is a professor of public policy at the Harvard Kennedy School of Government and the author of the book Writing for Busy Readers: Communicate More Effectively in the Real World. From text messages to fundraising letters to political speeches, Rogers says effective writing makes it “easy for busy readers to navigate what we send them, pull out the key information, and do what they are planning to do anyway, which is move on to the next thing.” This kind of writing, Rogers says, is “more effective for us, and kinder to readers.”In this episode of Think Fast, Talk Smart, Rogers and host Matt Abrahams explore how to use structure, simplicity, and everyday vocabulary to write in a way that saves readers time and transmits ideas more effectively.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Todd Rogers is a Professor of Public Policy at the Harvard Kennedy School of Government. His work: supports student success and attendance; strengthens democracy; and improves communication. Todd earned an undergraduate degree in religion and psychology from Williams College, a master's degree in social psychology from Harvard, and a PhD in organizational behavior from Harvard.  In this conversation, Todd talks about: Less is more. Be brief if we want people to read what we write. People skim, and 99% of people are more likely to read short text compared to long text. Plus, brevity is kinder to the reader. Design for how people read. We read headers, we jump around, we go as fast as possible. So, use headers, bold words, and bullet points to make it easy for people to get main ideas quickly. To write so people read what we write, use the AI model which has been trained on Todd's principles. Run your text through his model at www.writingforbusyreaders.com. Think addition by subtraction. We improve our writing by subtracting unnecessary words and sentences rather than adding more. Readers are skittish. If you use big, uncommon words, they may run away and never come back. Subtraction neglect: ask people to improve something, and the vast majority of the time they will add things. People too often fail to think that they can improve by removing and subtracting.   Follow Todd: LinkedIn: https://www.linkedin.com/in/todd-rogers-6ba447/ Twitter: https://twitter.com/Todd_Rogers_ Buy Todd's Book here: https://amzn.to/3OY2PjN Follow Me: Twitter: https://twitter.com/nate_meikle LinkedIn: https://www.linkedin.com/in/natemeikle/ Instagram: https://www.instagram.com/nate_meikle/

Join us for a masterclass in effective writing with Dr. Todd Rogers, Professor of Public Policy at Harvard Kennedy School. Learn how to engage readers, convey messages clearly, and make a lasting impression. Don't miss insights from his book, "Writing for Busy Readers: Communicate More Effectively in the Real World." Want to learn the 12 philosophies that the most successful people use to create a limitless life? Pre-order John R. Miles's new book, Passion Struck, which will be released on February 6, 2024. Full show notes and resources can be found here:  https://passionstruck.com/todd-rogers-on-how-you-communicate-better/  Cracking The Code Of Effective Communication: Insights From Todd Rogers Are you eager to elevate your written communication skills and truly engage your audience? If you're on a quest to enhance your professional writing, don't miss our conversation with Dr. Todd Rogers. He's not only an American behavioral scientist but also a distinguished Professor of Public Policy at the Harvard Kennedy School. As an authority in the realm of effective writing and communication, Dr. Rogers unveils the key to achieving your communication goals. Dive into the secrets of captivating your readers, delivering a crystal-clear message, and leaving a memorable impact through the art of powerful writing. Brought to you by Netsuite by Oracle. Download NetSuite's popular KPI Checklist, designed to give you consistently excellent performance at https://www.netsuite.com/passionstruck. Brought to you by Indeed: Claim your SEVENTY-FIVE DOLLAR CREDIT now at Indeed dot com slash PASSIONSTRUCK. Brought to you by Lifeforce: Join me and thousands of others who have transformed their lives through Lifeforce's proactive and personalized approach to healthcare. Visit MyLifeforce.com today to start your membership and receive an exclusive $200 off. Brought to you by Hello Fresh. Use code passion 50 to get 50% off plus free shipping!  --► For information about advertisers and promo codes, go to: https://passionstruck.com/deals/  Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter or Instagram handle so we can thank you personally! --► Prefer to watch this interview: https://youtu.be/kxjAyzEVWnc  --► Subscribe to Our YouTube Channel Here: https://youtu.be/QYehiUuX7zs  Want to find your purpose in life? I provide my six simple steps to achieving it - passionstruck.com/5-simple-steps-to-find-your-passion-in-life/ Catch my interview with Dr. Caroline Leaf on Parenting or a Healthy and Confident Mind. Watch the solo episode I did on the topic of Chronic Loneliness: https://youtu.be/aFDRk0kcM40  Want to hear my best interviews from 2023? Check out my interview with Seth Godin on the Song of Significance and my interview with Gretchen Rubin on Life in Five Senses. ===== FOLLOW ON THE SOCIALS ===== * Instagram: https://www.instagram.com/passion_struck_podcast * Facebook: https://www.facebook.com/johnrmiles.c0m  Learn more about John: https://johnrmiles.com/  Passion Struck is now on the Brushwood Media Network every Monday and Friday from 5–6 PM. Step 1: Go to TuneIn, Apple Music (or any other app, mobile or computer) Step 2: Search for "Brushwood Media” Network

Go here to see the leggings for fall at lululemon. Check out the Wundertrain leggings, the Fast and Free Leggings, or the Align Leggings to stay active and free to move no matter what kind of workout you're doing this fall. The exceptional fabric is buttery soft and makes you feel unrestricted and comfortable throughout your practice. Go here to check out the leggings at lululemon! Todd Rogers is Professor of Public Policy at Harvard Kennedy School of Government. He is coauthor of Writing for Busy Readers.   He is faculty director of the Behavioral Insights Group, faculty chair of the executive education program Behavioral Insights and Public Policy, Senior Scientist at ideas42, and Academic Advisor at the Behavioral Insights Team. Todd is co-founder and board member of Analyst Institute, which increases civic engagement through improved voter communications. He is also co-founder, equity holder, and Chief Scientist (unpaid) of EveryDay Labs, which partners with school districts to reduce student absenteeism by communicating with families. He has trained thousands of leaders across hundreds of organizations on the science of writing for busy readers.  Todd received his Ph.D. jointly from Harvard's Department of Psychology and the Harvard Business School. Check out Todd's book at www.WritingForBusyReaders.com Learn more about your ad choices. Visit podcastchoices.com/adchoices