Podcasts about brightfunnel

Chris Mann, VP of Product Strategy at Ledger Bennett (Ex-LinkedIn, 1Password, Bizo, BrightFunnel) joins Co-founder Brandon Lopez of Valley Innovators to discuss product led growth (PLG).  What is this growing tech trend?  How can founders utilize it successfully to build a customer base, more predictable revenue, and potential venture capital investments? Chris and Brandon also discuss the roles product and marketing teams play in PLG.Learn more about Chris on Medium: https://productmann.medium.com/ 

On the pod we're joined by product leader Chris Mann who has built strategic product road maps at 1Password, LinkedIn, Bizo, IBM, and is also the ex-CEO of BrightFunnel. Chris discusses his actionable framework to align corporate and product strategies, improve collaboration amongst leadership teams, and what the triple cheeseburger of planning is.Learn more about Chris Mann on Medium at https://medium.com/@productmann and get access to his FREE planning templates at https://www.valleyinnovators.com/templates. 

Lisa Kenney, Sr. Demand Generation Marketing Manager at Blackbaud, joins the Content Pros Podcast to discuss audience analysis and segmentation.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How to implement deeper segmentation How to better use data to improve segmentation How to balance creating content for a specific audience and being flexible enough to repurpose it Ways to more efficiently organize content data   Resources Blackbaud All Access Pass Lisa's Tech Stack: Uberflip, Brightfunnel, Salesforce, Marketo SnapApp   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

I bet you didn’t see that coming, did you? I didn’t either. Probably no one did. So why did Terminus, a startup, buy another startup? I ask Sangram Vajre, CMO of Terminus, that question and several others that you should hear his answers to. One of things you’ll hear is about the importance of being agile and moving in a direction despite having all your plans figured out. That’s a SUPER important lesson in life. What’s very unique about this acquisition is that it’s not a mega public software giant buying a smaller company. It’s two small martech companies coming together. That’s a first in the martech space. Will we see more? As a bonus, Sangram and I touch on the power of Podcasting and some other things we have in store for 2018. Have a GREAT 2018. Make this your best year yet personally and professionally.

A podcast surveying Tech Startup and Venture Capital News. This episode reads news from Betakit, Techvibes, VentureBeat, and BusinessWire. Featuring Buddybuild, Apple, Microsoft, Evere Systems, Terminus, BrightFunnel, Advanced Symbolics, Government of Canada, Showpass, BlackBerry, Baidu, Critical Diagnostics, and AEGEA Medical in HealthTech. Background Music: xPanda - 1994uv Sick Pabzzz - Lazy Mood Members of Toronto’s cryptocurrency community are banding together for the Merry Merkle initiative to raise $5,000 for a Syrian refugee family that just arrived to Canada. The fundraiser for the family will be hosted until the end of January, and only accepts Ether or ECR20 tokens. Donations can be made on the official website: https://merrymerkle.com/

Nadim Hossain. He has over 17 years of experience in building marketing and selling cloud applications. Prior to founding BrightFunnel, he was VP of marketing at Power Reviews, paving the way for a $170M exit. He was also the marketing executive at Salesforce from 2007-2010. He has a BA from Cornell and an MBS from Stanford.

Hi everyone, today on the show we have Nadim Hossain, CEO of BrightFunnel, which paints a complete picture of marketing’s impact on sales with the leading attribution and forecasting solution for B2B marketers. Today we’ll be talking about how a data driven guy like Nadim saw the need for an analytics product to supply B2B businesses with attribution data, and then found a way to fill that need; why measuring the worth of meeting someone (through a webinar, trade show, etc.) is so valuable; and how businesses can save a ton of time by knowing precisely which efforts are bringing in revenue and therefore where they should focus their energy and resources. Click here for show notes and transcript. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu  

Chris Mann. He has over 25 years of experience in product management and strategy. In 2010, he joined Bizo and created a marketing automation system for B2B paid advertising and led the company through its $175M acquisition by LinkedIn. He was also involved in LinkedIn’s advertising business. Prior to Bizo, Chris held product leadership role in IBM and Coremetrics. Today, he is the CEO leading Brightfunnel. Famous Five: Favorite Book? – Hard Thing About Hard Things and High Output Management What CEO do you follow? – Russ Glass Favorite online tool? — LinkedIn How many hours of sleep do you get?— 7 If you could let your 20-year old self, know one thing, what would it be? – “Come from the heart”   Time Stamped Show Notes: 02:00 – Nathan introduces Chris to the show 02:53 – Chris was the head of product at Bizo when they were just starting with 15 people 03:31 – Chris began advising for Brightfunnel when there were only 18 people in the company 03:41 – He was still at LinkedIn at the time and the previous CEO told Chris to join them 03:58 – Chris joined as head of product and the transition was planned for him to take the CEO seat 04:06 – Chris took the CEO seat in April 04:30 – Chris had to stay with LinkedIn after the acquisition 04:55 – Chris thinks LinkedIn won’t have a mature and dominant advertising platform from a scale standpoint 05:22 – “The scale would never get to Facebook” 06:20 – Chris has been in the advertising game for 8 years 06:35 – Back at Bizo, Chris built something like Brightfunnel 06:49 – When Bizo came to LinkedIn, they acquired Fliptop 07:18 – LinkedIn isn’t the company you should go to when you want to improve your advertising 07:39 – Chris solved the problem and he knows B2B marketing well 08:24 – Chris talks about the transition 08:46 – The transition has been smooth 08:53 – Chris has built great credibility and relationships within the company 09:13 – The company just had a record quarter where new ARR was three times more than last year 10:33 – In B2B marketing today, there isn’t a measurement platform that can see every single marketing activity 10:49 – Brightfunnel puts the data together in a way that it is understandable for the marketers to optimize 11:55 – Brightfunnel is SaaS-based with an annual subscription 12:08 – ASP last quarter was $93K which is great for a cloud company 12:35 – 150 marketers have touched Brightfunnel 13:33 – Brightfunnel doesn’t take any deal less than $30K 13:44 – Average ARR per customer is around $50K 13:53 – Team size is 45, 1/3 engineers with 8 in marketing and 6 in sales 15:00 – When Brightfunnel was at a Marketo’s conference, the head of marketing brought in puppies 15:30 – There were a lot of people who came to their booth 15:57 – Cost per lead has been around $59 across all programs 16:10 – Conversion is 30% of their pipeline 17:38 – For $1M a quarter for a new ARR, Chris wants to have 5M pipeline 18:00 – Team is based in San Francisco with 2 remote 18:24 – Brightfunnel just crossed the 70-customer mark 19:09 – Average ARR 19:50 – Logo churn is around 10% annual 20:20 – RPU expansion is around 20-25% 21:41 – The Famous Five   3 Key Points: The transition from one company to another is always a learning experience. LinkedIn won’t have a mature and dominant advertising platform. Marketers need a platform like Brightfunnel that will help them become more effective with their campaigns.   Resources Mentioned: Simplero – The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost. The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more Klipfolio – Track your business performance across all departments for FREE Hotjar – Nathan uses Hotjar to track what you’re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Show Notes provided by Mallard Creatives

Nadim Hossain is the co-founder and CEO of BrightFunnel, a SaaS product that generates predictive and actionable insights for B2B marketers, and shows what impact marketing is having on revenue. The Show Notes BrightFunnel Marketo Salesforce Balsamiq Nimble Storage ServiceMax Jon Miller Tim Kopp Dave Hawley Ranjan Bagchi Nisheeth Ranjan Nadim on Twitter Omer on Twitter Enjoyed this episode? Subscribe to the podcast Leave a rating and review Follow Omer on Twitter Need help with your SaaS? Join SaaS Club Plus: our membership and community for new and early-stage SaaS founders. Join and get training & support. Join SaaS Club Launch: a 12-week group coaching program to help you get your SaaS from zero to your first $10K revenue. Apply for SaaS Club Accelerate: If you'd like to work directly with Omer 1:1, then request a free strategy session.

Nadim Hossain is the co-founder and CEO of BrightFunnel, a SaaS product that generates predictive and actionable insights for B2B marketers, and shows what impact marketing is having on revenue.The Show NotesBrightFunnelMarketoSalesforceBalsamiqNimble StorageServiceMaxJon MillerTim KoppDave HawleyRanjan BagchiNisheeth RanjanNadim on TwitterOmer on TwitterEnjoyed this episode?Subscribe to the podcastLeave a rating and reviewFollow Omer on TwitterNeed help with your SaaS?Join SaaS Club Plus: our membership and community for new and early-stage SaaS founders. Join and get training & support.Join SaaS Club Launch: a 12-week group coaching program to help you get your SaaS from zero to your first $10K revenue.Apply for SaaS Club Accelerate: If you'd like to work directly with Omer 1:1, then request a free strategy session.

Funnelside Chat with Scott Brinker of Ion Interactive by BrightFunnel

Funnelside Podcast with Howard Ting of Nutanix by BrightFunnel

What does it take to fast track your career from Content Marketer to Vice President of Marketing in just four years? How can you turn just three people into a content marketing machine? You can ask Dayna Rothman or listen to this episode of DemandGen Radio. Dayna is now VP of Marketing at BrightFunnel, and just 4 years ago she was at Marketo cranking out “lead bait” as the Senior Content Marketer under the leadership of Jon Miller. Dayna has also authored several of Marketo's Definitive Guides, and wrote Lead Generation for Dummies published by Wiley in 2014. She's also a content contributor to Lynda.com. It's no surprise that this "Wonder Woman" reveals that she has a super power when it comes to content creation, which she shares with you all. But her passion for crafting modern marketing content and demand generation tools are not her only secrets for scaling the ranks of marketing. Dayna shares some sage advice for women about confidence, being fearless, speaking your mind, showing results, and having a strong work ethic. She also talks about her experience working at Marketo, her mentors, the pressure there, and what she loved most about the team.

Nadim Hossain is the Founder and CEO @ BrightFunnel, the startup that shows marketing true impact on revenue. They are backed by many past guests of the show including Matt Garratt @ Salesforce Ventures, Tim Kopp, and James Cham @ Bloomberg Beta. As for Nadim, prior to founding BrightFunnel, Nadim was VP of Marketing and Sales Development at PowerReviews, paving the way to a $170M exit. He was also a product marketing executive at Salesforce.com during their hyper-growth years. In Today’s Episode You Will Learn: How did Nadim make his way into the world of SaaS and come to found BrightFunnel? To what extent is marketing an art or a science in today’s data driven world? How can marketers use and analyse data to drive decision making? How can founders determine which channels are a must have as opposed to a nice to have? What metrics should determine this? Does brand building not count in the revenue driven world today? Nadim has previously said, ‘marketing is eating sales’. What does Nadim mean by this? How does Nadim evaluate the expansion of the marketing funnel? What are the biggest mistakes B2B companies make in today’s environment? How can they rectify this and sustain a brand that will deliver for the long term? 60 Second SaaStr If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin Harry Stebbings SaaStr Nadim Hossain

In this episode we talk to Dayna Rothman, VP of Marketing and Sales Development at BrightFunnel.

Nadim Hossain, Co-Founder and CEO of BrightFunnel, a B2B Marketing Attribution and Forecasting platform and 15 year SaaS Marketing Pro, joins The SaaS Revolution Show and provides awesome insights into Marketing for SaaS Startups.