Podcasts about product led growth plg

Product-Led Growth en acción

About the Episode Elena Verna is a renowned growth consultant who has worked at and with a glittering array of well-known tech companies. She's a strong advocate of career optionality and solopreneurship, as well as the author of a popular growth newsletter, Reforge instructor and popular LinkedIn content creator with her insightful posts and searing memes. Just don't call her an influencer. Episode highlights:   1. Solopreneurship is about having optionality; it doesn't mean you never take a full-time job again. You can build a portfolio career with a variety of different offerings, and get involved in the types of problems that excite you. This feels risky, but people get laid off from "real" jobs all the time. The most important thing is to optimise for what you're passionate about, and it may well be that you move between full-time employment and advisory or fractional roles. It's not a one-way street, and you're in control. 2. Humour disarms people, so memes are a great way to talk about difficult topics and build empathy Content creators should not be scared of poking fun at meaningful topics. Using humour is a great way to help build connections with people around potentially sensitive areas. That doesn't mean you should make everything a joke, but you can certainly mix it up. You might think it's risky for a solopreneur, needing to build credibility, to be seen as an unserious clown. But, do you really want to work with people who can't take a joke? 3. Product-Led Sales is all about using self-service as a lever to fill up your sales pipeline with healthy, qualified leads Speaking of knowledge (nice segue!), Elena has written a lot about Product-Led Growth (PLG) and Product-Led Sales (PLS). PLG is the strategy of using your product as its own acquisition channel through enabling a great self-service experience, quick time-to-value and all the other things that B2C apps have had to worry about for years. PLS, on the other hand, is about filling your sales team's pipeline with high-quality leads that have already experienced your product through PLG, and demonstrated enough usage to make it worth having a data-backed conversation with the buyers at that organisation. 4. There are signals that it's time to try out Product-Led Sales Don't adopt PLS for the sake of it; instead, look for signals that it's appropriate for you. Traditional sales-led motions focus on the buyer but, if you solve a problem that matters more to end users than buyers, you should consider Product-Led Sales as a method for building internal champions and advocacy for your product. You should also be conscious of competitive threats; your traditional, top-down buyer-led sales motion may work today, but keep your eyes open for new PLG players attacking your underbelly. 5. You probably need new capabilities (and talent) within your organisation if you want to get started with Product-Led Sales. Let's face it, most sales-led organisations are terrified of giving sales prospects access to their product without supervision. The user experience is almost certainly terrible and there's no "Aha!" moment to speak of, just a pile of features that got added to satisfy procurement teams. You need to get a good product manager in to overhaul the experience, good product marketers to work on optimising acquisition, and great data analytics so you can make sure you aren't just sending garbage to the sales team. If you don't send them high-quality leads, they'll stop trying to sell to them. 6. Product-Led Sales is not an on/off switch but a dial. Traditional sales-led organisations that are crushing their quotas don't need to go down the product-led growth or product-led sales route if it doesn't work for them. Similarly, product-led companies shouldn't have to go upmarket to succeed. The most important thing to consider is how to build on your existing strengths and complement them, and getting the mix right. You can run both at the same time, and this is better than throwing all-in on a go-to-market motion where you have no credibility, experience or right to win. Contact Elena Check out Elena's newsletter and other work: ElenaVerna.com Follow Elena on LinkedIn: https://www.linkedin.com/in/elenaverna/

In this episode of Product Odyssey, we delve into the transformative power of Product-Led Growth (PLG) and its dynamic relationship with Sales-Led Growth (SLG).Join our host, Marcin Kokott, and seasoned product leader, Eli Geoffroy, as they share first-hand insights on transitioning from SLG to a hybrid growth model. From aligning teams and rethinking onboarding to empowering product-driven user experiences, they explore evolving without causing disruption.How can PLG coexist with traditional sales strategies in industries like hospitality? When is the right time to layer PLG into your growth playbook?Listen in for practical advice and lessons learned on navigating growth evolution and leading engineering teams – whether you have a technical background or not.

In this week's podcast episode, Akash Gupta delves into the concept of Product-Led Growth (PLG), exploring its definition, misconceptions, and the seven essential layers that contribute to a successful PLG strategy.Featured Links: Follow Aakash on LinkedIn | Aakash's Product Growth website | 'What we learned at Pendomonium and #mtpcon Raleigh NC: Day 2' feature by Louron PrattOur HostsLily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She's currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She's worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath. Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury's. He participated in Silicon Valley Product Group's Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He's the author of What Do We Do Now? A Product Manager's Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon's music stores in the US & UK.

Ep. 288 How is AI revolutionizing Product Led Growth (PLG)? Kipp and Kieran dive into the transformative power of AI in accelerating PLG strategies with insights from Christopher Miller's stellar episode on the fundamentals of product-led growth. Learn more on effectively leveraging freemium models to drive user acquisition, the role of viral loops in expanding your user base, and how natural language processing can reinvent your onboarding experience. Mentions Christopher Miller's Marketing Against the Grain episode https://podcasts.apple.com/ie/podcast/i-built-a-free-growth-tool-for-zapier-in-under-2/id1616700934?i=1000632657910 Christopher Miller https://www.linkedin.com/in/christopherwilliammiller/ Zapier https://zapier.com/ Character.AI https://character.ai/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Today, our guest is Oji Udezue, AI product expert, author, and an innovation-focused, multi-disciplined business leader. Oji has had an extensive and successful career, spanning his time as CPO of Typeform, Head of Product for Creation and Conversation at Twitter, CPO of Calendly, and Head of Product at Atlassian. Key takeaways: The “Zone of Benefit,” which helps assess market disruptiveness and emphasizes the need for a high value to price ratio to drive change in customers The concept of “forest time,” a practice of stepping back to gain strategic perspective Insights on product-led growth (PLG), emphasizing the importance of solving customer problems and adaptive business strategies. Links “Building Rocket Ships”: https://shop.damngravity.com/products/building-rocketships-udezue Writing: https://ojiudezue.substack.com/ Consulting: https://productmind.co Twitter: https://x.com/ojiudezue LinkedIn: https://linkedin/in/ojiudezue Leader Spotlight: Taking advantage of how humans behave, with Oji Udezue: https://tinyurl.com/bdhwkj5t Chapters 00:00 Intro 02:19 The Multifaceted Role of Product Management 04:48 Importance of Frameworks in Product Management 06:36 Adapting Frameworks to Different Companies 11:15 Understanding the Zone of Benefit 17:12 The Unicorn Framework for B2B SaaS 21:30 Building Rocket Ships: A Book for Senior Product Managers 25:32 Calendly's Success Story 30:00 Discovery: Finding Big Problems in Workflow 31:12 Simplifying Solutions with Slack 33:27 The Creators Initiative at Twitter 40:26 Forest Time: Gaining Perspective 46:14 The Importance of Listening to Your Team 48:06 Product-Led Growth (PLG) in Today's Economy 55:14 A/B Testing: When and How to Use It 59:31 Outro Follow LaunchPod on YouTube! Did you know we have a new channel dedicated to LaunchPod? Check it out and subscribe: https://www.youtube.com/@LaunchPod.byLogRocket What does LogRocket do? LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) Special Guest: Oji Udezue.

In today's rapidly evolving tech landscape, Product-Led Growth (PLG) has emerged as a pivotal strategy for companies aspiring to thrive. At the heart of a successful PLG approach lies an outstanding product—one that effortlessly captivates users and inspires them to share their experience with others.In this episode, Hannah Clark is joined by Ramli John (Founder of Delight Path), Dani Grant (CEO of Jam.dev), and Anuj Adhiya (Expert In Residence at Techstars) to delve into the transformative power of PLG, especially in conjunction with Artificial Intelligence (AI).Resources from this episode:Subscribe to The Product Manager newsletterCheck out this episode's sponsor: Wix StudioConnect with Ramli, Dani, and Anuj on LinkedInCheck out Delight Path, Jam.dev, and Techstars

In this episode of Andy's Pod, we dive deep into the world of Product-Led Growth (PLG) with Natalie from Novatic. If you're skeptical about the "PLG or Die" mantra in B2B software, this episode is a must-listen! Natalie shares how Novatic integrated PLG into their existing sales-led strategy without laying off their sales team or making false promises.Key Takeaways:- The role of PLG as a lead generation channel and word-of-mouth driver.- Practical strategies that doubled their lead channels while keeping the sales team thriving.- Insights into organizing user conferences and live events.- The importance of word-of-mouth and influencer marketing in a crowded SaaS market.- How to effectively use Reddit and other unconventional channels for lead generation.- The significance of testing and iterating before fully launching a PLG motion.

Episode SummaryIn this insightful episode of the SaaS Sessions Podcast, we down with Satya Ganni, the CEO and Founder of Userflow and Beamer. Satya shares his journey as a serial entrepreneur, having founded six companies before leading Userflow and Beamer, two innovative platforms revolutionizing user onboarding and product engagement. We dive into how AI is reshaping Product-Led Growth (PLG), strategies for leveraging data effectively, and the future of PLG and Product-Led Sales (PLS).Key TakeawaysSatya's Journey in SaaS:Over two decades of experience in SaaS as a founder, operator, and executive.The mindset of a problem solver is the driving force behind his entrepreneurial success.AI's Role in PLG:AI influences every stage of the PLG funnel, from acquisition to engagement.Personalization powered by AI can reduce CAC and improve time-to-value.Examples of effective AI use in PLG include content generation, user segmentation, and in-app personalization.The Importance of Data in PLG:PLG's success relies heavily on combining formographic, behavioral, and in-app data.Tools like product analytics, session replays, and experimentation platforms are key to unlocking actionable insights.Challenges arise with inaccurate or incomplete data, but the right systems can mitigate these issues.Challenges and Misconceptions in PLG:PLG requires a massive market and some elements of virality to thrive.Many SaaS companies are in the early stages of adopting personalization and leveraging AI to its full potential.Integration of data-driven tools and workflows is critical for success.Future of PLG:Hybrid models combining PLG and PLS (Product-Led Sales) will dominate.AI-driven precision will empower sales teams to nudge users toward upgrades and drive conversions.PLG will evolve to emulate the personalization seen in B2C platforms like Instagram and Amazon.Lightning Round InsightsBiggest Lesson: The value of having a mentor or coach early in his career to accelerate growth.Book Recommendation: Thinking, Fast and Slow by Daniel Kahneman—a must-read for understanding decision-making.About Userflow and BeamerUserflow: A user onboarding and guides platform that simplifies the journey for SaaS and digital-first businesses.Beamer: A product adoption and engagement platform designed for product leaders and marketers to drive engagement.Connect with SatyaWebsite: Userflow | BeamerLinkedIn: Satya GanniSubscribe & Stay ConnectedDon't miss upcoming episodes! Subscribe to SaaS Sessions Podcast on your favorite platform and follow us for more insights from SaaS leaders.Visit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

Welcome to Episode 11 of the Belkins PodcastIn this episode, Michael Maximoff sits down with Bruno Estrella, the Head of Growth Marketing at Clay and former Director of Growth Marketing at Webflow. Bruno shares his remarkable journey from playing soccer in Rio to leading growth strategies in Silicon Valley.They dive deep into the challenges and strategies of scaling startups, discussing:The pressures and privileges of handling large funding roundsStrategic budgeting and planning for hyper-growthThe complexities of Product-Led Growth (PLG) and when it's right for your businessThe role of community and ecosystem in driving growthBalancing brand integrity with aggressive marketing tacticsBruno's personal experiences transitioning from sports to techDon't miss this insightful conversation packed with actionable advice for entrepreneurs, marketers, and growth enthusiasts!Timecodes:0:00 - Intro1:57 - Introducing Bruno Estrella and Clay's $60M funding3:07 - First thoughts after closing the $60M funding round4:02 - Pressure as a privilege: Handling large funding6:38 - The anxiety of spending large marketing budgets6:51 - Clay's bold billboard campaign in San Francisco7:49 - Strategically timing marketing during Dreamforce conference8:34 - Challenges of measuring ROI on billboards9:51 - Target setting and strategic planning post-funding10:01 - 12-month growth planning and budget allocation13:22 - Scenario planning: Best case, realistic, and conservative14:07 - Collaboration with CFO and investors in planning16:18 - What makes Clay a special company16:28 - Building community and ecosystem around Clay18:00 - The flexibility and power of Clay's product20:30 - Making Clay a special place: Embracing controlled chaos23:15 - Comparing growth strategies at Webflow and Clay26:25 - Budget allocation and stress management at Webflow30:07 - Chasing opportunity vs. fear of missing out32:33 - Implementing product-led growth at Webflow and Clay35:27 - Common misconceptions about product-led growth (PLG)37:22 - Adding sales-led motion to PLG strategy40:07 - Scaling enterprise deals: From $40/mo to $40,000/year42:25 - Omni-channel vs. multi-channel marketing strategies45:25 - Importance of high volume and multi-channel in PLG46:20 - Discussing previous experience at BAMP48:25 - Risks of building services on single tactics50:06 - Hiring for leadership roles at hyper-growth companies53:35 - Traits that don't fit in startups: Need for structure55:23 - Bruno's journey from Rio to Silicon Valley56:40 - Transition from soccer to marketing57:52 - Reflections on career success and immigrant experiencesStay connected with us:

In this episode of the Revenue Builders Podcast, hosts John McMahon and John Kaplan discuss the critical intersection of sales and technical resources with seasoned IT and engineering professional Keith Textor. They explore the nuances of role delineation between sales and technical teams, the importance of a well-defined sales process, and strategies for shaping customer objectives and managing expectations. The conversation dives into the art of leveraging technical expertise to drive business outcomes, the challenges of Product Led Growth (PLG), and effective ways to recognize and reward technical contributions. With valuable insights and real-life examples from their experiences, they provide a comprehensive guide to enhancing collaboration between sales and technical teams for improved customer success.ADDITIONAL RESOURCESConnect and learn more about Keith Textor:https://www.linkedin.com/in/keithtextor/Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:02:05] Role Delineation: Sales vs Technical Resourcess[00:02:49] Understanding Customer Requirements[00:06:33] Effective Demonstrations and Building Champions[00:14:59] Navigating Remote Sales Dynamics[00:27:22] The Importance of Sales Process and Qualification[00:39:09] Navigating Company Dynamics[00:39:49] Understanding the Right Audience[00:40:19] Challenges in Selling CAD Software[00:42:13] Driving Organizational Change[00:46:47] The Role of Sales Engineers[00:48:36] Aligning Sales Process with Customer Needs[00:56:32] Recognizing Technical Contributions[01:10:27] Leveraging Telemetry for Customer SuccessHIGHLIGHT QUOTES[00:26:13] "Your first job is to go sit down with your sellers, go introduce yourself, and get into as many meetings, as many demos, as many things you can."[00:49:32] "If your process allows for things like that to happen, you're never going to scale."[01:03:52] "There's a risk/reward difference in personalities."

In this special episode of Scrappy ABM, host Mason Cosby joins Tushar, Ashish, and Guraish on the Thrivecast podcast to discuss the differences between Product-Led Growth (PLG) and Account-Based Marketing (ABM) strategies for startups. They provide insights on how to effectively implement ABM, when to leverage PLG, and how combining both strategies can drive scalable growth.Best Moments:(00:06) Introduction to Scrappy ABM podcast(00:43) Guest introductions and backgrounds(02:35) Defining PLG and ABM(05:59) Considerations for early-stage startups choosing between PLG and ABM(19:22) The importance of identifying Ideal Customer Profiles (ICPs)(34:09) Steps to build a target account list for ABM(42:47) The role of AI in ABM strategies(54:30) A four-D framework for getting started with ABM(56:12) Final advice for companies figuring out their go-to-market motionsGuest Bios:Tushar Ladha: Tushar is a co-host of Thrivecast and an expert in startup growth strategies. He brings valuable insights into how startups can navigate the complexities of choosing between PLG and ABM.Ashish Bharti: Ashish is a co-host of Thrivecast with extensive experience in product development and marketing. He offers a deep understanding of how AI can be leveraged in ABM strategies.Guraish Lal: Guraish is a co-host of Thrivecast and specializes in sales and marketing alignment. He provides practical advice on building effective go-to-market motions for startups.Mason Cosby: Mason is the host of the Scrappy ABM podcast and an expert in Account-Based Marketing. He specializes in building effective ABM programs on low budgets that drive high impact. Over the past three years, he has sourced over $8 million in revenue, driving an 18X ROI. Mason runs various ABM-related content platforms, including a podcast, newsletter, website, and a masterclass in partnership with UserGems.About Thrivecast:Thrivecast is a podcast that explores strategies and insights for startups and businesses looking to scale. This episode is a repurposed session from Thrivecast, where Mason was a guest discussing the interplay between PLG and ABM strategies.

Support the show:https://www.paypal.me/Truelifepodcast?locale.x=en_USBuy Grow kit: https://modernmushroomcultivation.com/Wes BushAloha, and welcome to today's show! Prepare to dive deep into the of commerce where growth isn't driven by sales pitches, but by the product itself. My guest today is none other than Wes Bush, a thought leader who's not just riding the wave of Product-Led Growth (PLG)—he's been shaping it. With over 8 years of hands-on experience working with more than 400 SaaS companies, Wes has helped unlock over $1 billion in self-serve revenue by embracing the power of PLG.Wes believes in a world where companies let their products speak for themselves—where buyers can try before they buy, and trust is built organically, not through forceful selling. In fact, 97% of buyers now prefer this approach. But Wes is the first to admit: while PLG may sound simple, it's far from easy. The failure rate for product-led companies remains high, and that's exactly why Wes is on a mission to change the game.He's the author of the bestselling book “Product-Led Growth: How to Build a Product That Sells Itself”, and has identified the 9 essential elements that separate PLG success stories from the rest. Whether you're curious if PLG is the right approach for your business, or you're ready to scale up with a proven roadmap, Wes is here to offer unparalleled insights.Today, we're unpacking Wes's strategies, including the Product-Led Playbook, the essential framework that's helping businesses turn their products into unstoppable growth engines. So, whether you're a founder, marketer, or growth leader, this conversation will challenge you to rethink how you scale—and inspire you to put your product front and center.Let's get into it—Wes, welcome to the show!Free Audiobook, Promo Code TrueLifehttp://productledgift.com/https://productled.com/wes-bush Support the show:https://www.paypal.me/Truelifepodcast?locale.x=en_USCheck out our YouTube:https://youtube.com/playlist?list=PLPzfOaFtA1hF8UhnuvOQnTgKcIYPI9Ni9&si=Jgg9ATGwzhzdmjkgGrow your own:https://modernmushroomcultivation.com/

In this episode, Stephen Hsu, Chief Product Officer at Calendly, shares his insights on navigating the AI landscape and transforming Calendly into a comprehensive meeting lifecycle platform. He discusses the challenges of evolving from a simple scheduling tool to a robust solution that meets diverse customer needs and the importance of maintaining a customer-centric approach in a competitive market.Stephen elaborates on his strategic vision for integrating AI across various functions within Calendly, emphasizing the need for a modular product design that can adapt to emerging technologies. He also highlights key trends in the AI space, such as enhancing user experiences and fostering deeper integrations with existing tools.What you'll learn:- Stephen's journey to becoming CPO at Calendly and his vision for the company's growth.- Strategies for transitioning from a basic scheduling feature to a comprehensive product suite.- The significance of understanding customer needs in product development.- Insights into the competitive landscape of AI and scheduling solutions.Key Takeaways

B2B SaaS Companies können entweder Sales- oder Produkt-getrieben wachsen. In dieser Podcastfolge erklären unsere Hosts Tim und Matthis die Unterschiede zwischen Sales-Led Growth (SLG) und Product-Led Growth (PLG) in Bezug auf Go-to-Market-Strategien. Unter anderem geht es darum, welche Rolle Revenue Marketing für die beiden Ansätze spielt und wie eine effektive Content-Strategie aussehen muss, um die jeweilige Zielsetzung zu erreichen. Jetzt reinhören!

In our season three premiere we announce that we launched a Product-Led Growth (PLG) motion at Navattic.We discuss our initial reservations, what we've learned, and the freakouts we both had while introducing a freemium plan. We also talk about how to align the sales team and leadership to adapt to selling to PQLs (product-qualified leads). Plus why we adopted PLG (even though we had a successful sales motion), potential long-term growth from PLG, and anxiety during the adjustment period. I drink Catch & Release wine

Tässä episodissa käydään läpi yrityksen tarina työn myyntiin perustuvasta palvelu- ja projektibusineksestä, skaalautuvampaan myyntivetoiseen softabusinekseen ja siitä erittäin skaalautuvaan tuotevetoiseen ns. Product-Led Growth (PLG) kasvumalliin, jossa asiakas löytää ja ostaa itse. Trustmaryn perustajaa ja toimitusjohtajaa Johannes Karjulaa haastattelee Loyalisticin ja SaaS Finlandin vetäjä, kasvuvalmentaja, Antti Pietilä. Trustmaryn tarina alkaa kokemuksia.fi -nimellä, ideana myydä asiakaskokemusten videokuvauspalveluita yrityksille käyttäen kuvauksiin freelancer-kuvaajia. Konsepti toimii ja yritys kasvaa 14 maahan vaihtaen nimensä kansainvälistymisen yhteydessä Trustmaryksi. Sitten maailma ja Trustmaryn business pysähtyvät koronaan. Kuvauskeikkoja ei voi myydä eikä tehdä. Jotain on keksittävä, ja nopeasti. Mitäpäs jos ammattikuvaajan sijaan videon kuvaisikin kuluttaja itse? Onneksi businestä on jo pyöritetty oman softan päällä, ja perustatiimissä on taustaa tietojärjestelmätieteistä. Palvelubusiness käännetään kaikin voimin softabusinekseksi. Aluksi softaa myydään, kuten meillä usein tapana on, suoraan asiakasyrityksiä kontaktoiden, eli myyntislangille käännettynä outboundilla. Tällä mallilla mentiin puolitoista vuotta. Maailma ja mahdollisuus on kuitenkin suuri, yli 16 miljoonaa yritystä maailmalla. Sitä ei ikinä valloiteta puhelinmyynnin keinoin. Asiakkaat pitäisi saada löytämään ja ostamaan Trustmary itse. Tuotevetoinen kasvumalli nostaa SaaS-yrityksen riman korkealle. Asiakas on saatava löytämään, kokeilemaan, menestymään ja ostamaan tuote ilman myyjää, tai ainakin hyvin vähällä avustuksella. Markkinoinnissa on onnistuttava. Tuotteeseen on ihastuttava. Ja asiakkaan on tajuttava heti miten tuote auttaa häntä menestymään ja kuinka käyttöönotossa onnistutaan. Tuotevetoiseen kasvumalliin kuuluu yleensä sanat inbound ja freemium. Inbound tarkoittaa sitä, että asiakas löytää markkinoinnin avulla tuotteen, ja useimmiten vieläpä ilman maksettua näkyvyyttä. Freemium-malli tarkoittaa puolestaan sitä, että tuotteesta on ilmainen versio, jota valtaosa käyttää ja saa sillä tuloksia, mutta josta osa kasvaa ylös maksulliseen premium-versioon (free + premium = freemium). Kaupallinen menestyminen on vaatinut 2 vuotta kovaa uskoa ja paljon työtä. Pikku hiljaa sivustolle alettiin saamaan liikennettä. Sitten liikenne saatiin muutettua rekisteröinneiksi. Sitten käyttäjät saatiin käyttämään. Ja lopulta kasvua maksulliseen versioon alkoi tapahtua. Nyt rekisteröintejä tulee jo pari-kolmetuhatta kuukaudessa. Niistä osa kasvaa myöhemmin maksullisen version käyttäjiksi. Trustmaryn tarina onkin oiva oppitunti jokaiselle tuotevetoisesta maailmanvalloituksesta kiinnostuneelle. Käymme episodissa läpi myös palvelu- ja projektibusineksen kansainvälistymistä, sillä siinäkin onnistuttiin kunnes korona sotki pelin.  Episodin löydät YouTubesta, Spotifysta, Apple Podcastista ja monesta muusta sovelluksesta. ## KUTSU: SaaS Finland klubilla tutustutaan 8.10.2024 9-10 tarkemmin tuote- ja markkinointivetoiseen (PLG) kasvuun Trustmaryn keissin kautta. https://saasfinland.fi/tilaisuudet/kasvustrategia-1-5-tuote-ja-markkinointivetoinen-kasvu-plg-case-trustmary/ ## Episodin blogijuttu: https://blog.loyalistic.com/fi/kahden-pivotin-kautta-plg-menestykseen-vieraana-johannes-karjula-trustmary Seuraa: Johannes Karjula (LinkedIn) https://www.linkedin.com/in/karjula Trustmary https://www.trustmary.com/ Antti Pietilä https://www.linkedin.com/in/anttipietila/ Loyalistic (markkinoinnin automaatio B2B-yrityksille) https://loyalistic.com/fi/ Loyalistic Studio (episodi on nauhoitettu Loyalisticin studiolla) https://loyalistic.com/fi/studio/ SaaS Finland (osa Software Finlandia) https://www.saasfinland.com/

In this episode of the Product Podcast we chat with Karri Saarinen, the CEO at Linear. It's the fastest-growing and most beloved project management tool in the world. The company is valued at $400 million, and has raised $52 million in funding from Accel, Sequoia, and some of the world's most successful entrepreneurs including the founders of Slack.Before Linear, Karri led product design at Airbnb and Coinbase.In our conversation, we'll discuss how his design background is helping him a product users love, his strong Product-Led Growth (PLG) approach to reach decision-makers, how to not always rely on data for product decisions, and his stance against incorporating AI-specific features into his product at this time. Discover how Linear is building the tool that PMs love with a innovative and human approach that allows them to be growing so fast and having the sense of belonging of clients. This episode is packed with lessons on how coming from a different background can be a positive perspective when building a product that turns into the most enjoyable and efficient way to manage development. (00:00)

Today on the show we have Emilia Korczynska, the VP of Marketing at Userpilot.In this episode, Emilia shares her insights into the ongoing debate between Product-Led Growth (PLG) and Sales-Led Growth (SLG) strategies in SaaS companies.Emilia shared surprising findings from Userpilot's latest SaaS product metrics benchmark report, which challenge common assumptions about PLG effectiveness.We wrapped up by exploring how these insights are influencing Userpilot's product positioning and strategy moving forward, along with the importance of understanding customer needs through both qualitative and quantitative data.Mentioned ResourcesUserpilot Wisemont Language Services Jason Lemkin DHL Nir Eyal HookedContentsquareHeapPendoAmplitudeSprigPostHogJames Hawkins     AWS HotjarChurn FM is sponsored by Vitally, the all-in-one Customer Success Platform.Course: How to find your Ideal Customer Profile 'ICP' in B2B SaaS

PLG sucks. Especially if you don't know what you're doing.Too many people assume you just turn on the self-serve button and watch the money roll in. And they couldn't be more wrong.In this episode, we talk with Wes Bush, Founder of ProductLed.com, about everything you need to know about PLG and what you need to do to run it right.(00:00) - Introduction (02:18) - Introducing the Guest: Wes Bush (03:05) - Diving into Product-Led Growth (PLG) (05:16) - So why does it suck? (08:43) - Solving for simplicity or complexity? (14:32) - PLG in Different Business Stages (19:57) - Pricing and Packaging in PLG (21:19) - The Challenges of Implementing PLG (21:43) - Strategic Shifts and Organizational Impact (23:04) - Primary Go-to-Market Motion (24:43) - Diagnosing PLG Struggles (25:31) - What to Give Away for Free (27:55) - Real-World Examples and Intentionality (29:56) - Balancing PLG and Sales-Led Approaches (32:07) - Commitment to PLG Strategy (37:12) - Competing with PLG Competitors (39:22) - Final Thoughts on PLG *** This episode is brought to you by Growblocks. Finding and fixing problems in your GTM shouldn't take weeks. It should happen instantly.That's why Growblocks built the first RevOps platform that shows you your entire funnel, split by motions, segments and more - so you can find problems, the root-cause and identify solutions fast, all in the same platform.***Connect with us

  How do you transform a developer's toolkit to speed up innovation and cut down time-to-market? In our upcoming episode, we welcome Uri Maoz, Co-Founder and CEO of WireMock Cloud, to dive into the dynamic realm of API Mocking. WireMock Cloud leverages the power of its widely recognized open-source API mocking framework, helping tens of thousands of developers at giants like IBM and PayPal enhance their productivity by creating more controlled, isolated development environments. Uri brings a wealth of experience, not only in fostering a company's growth from the ground up but also in carving out a niche within the fiercely competitive tech space, managing to secure $6.5M in seed funding. His journey involves transitioning from CRO roles at various startups to leading WireMock in developing a sustainable monetization strategy atop their open-source software (OSS) framework—a feat many OSS companies find daunting. Throughout the episode, Uri will share invaluable insights on: The significant role of API Mocking in boosting developer productivity and its application across the API lifecycle. The evolution of WireMock from its origins as an OSS project to a commercial platform powering developer efficiency. Diverse go-to-market strategies around OSS and how Product-Led Growth (PLG) intertwines with traditional enterprise sales. Join us as we uncover how strategic API mocking not only resolves dependency issues but also fosters an environment of innovation. How can your organization leverage these tools to enhance developer efficiency and reduce go-to-market timelines?  

Colin Nederkoorn is the founder and CEO of Customer.io, a top customer engagement platform that enables companies to send the right message to the right user at the right time on the right channel. The platform is used by Notion and lots of other top SaaS companies to personalize user onboarding and more. When Customer.io was founded in 2011, there were analytics platforms and there were things you could do with that data, but as the mobile era was taking off – and user onboarding became even more critical – Colin recognized a need for companies to immediately send users messages based on the actions there users had just taken – or (and this was a lot harder to build) the action they had not taken. On this episode, we learn from Colin how he built and scaled Customer.io from slideware he pitched to early customers into a company that today boasts top clients and a lofty valuation. Plus, tips on how you can improve your own onboarding. ***Key Moments:[2:17] How Colin got into product management and early experiences[5:00] Becoming head of product at DevPost (fka ChallengePost)[7:00] “We were so naive that we just did, we did it.” – Founding Customer.io[10:12] Onboarding and more ways companies use customer.io[14:43] Why you shouldn't optimize your onboarding too early[17:17] Challenges at customer.io today and their emerging multi-product strategy[19:12] AI vs. rules engines; and how Customer.io is using AI now and experimenting[22:22] Why triggering a notification when a user has not done something is so much harder than if they have[23:55] Infrastructure and constant scaling – one of customer.io's biggest challenges***CRAFTED. is brought to you in partnership with Docker, which helps developers build, share, run and verify applications anywhere – without environment confirmation or management. More than 20 million developers worldwide use Docker's suite of development tools, services and automations to accelerate the delivery of secure applications. CRAFTED. is produced by Modern Product Minds, where CRAFTED. host Dan Blumberg and team can help you take a new product from zero to one... and beyond. We specialize in early stage product discovery, growth, and experimentation. Learn more at modernproductminds.com Subscribe to CRAFTED., follow the show, and sign up for the newsletter

In this episode of the SaaS Sessions podcast, we hosted Andy Ramirez, the Senior Vice President of Marketing at Docker to explore the complexities of Account-Based Marketing (ABM) within a Product-Led Growth (PLG) context.Andy shares his journey from a 'recovering engineer' to a seasoned marketing leader at top companies like AWS, Amazon Prime, Smartsheet, and New Relic.We discussed the synergies between PLG and ABM, strategies for using first-party and third-party data to target accounts efficiently, and practical advice on tailoring messaging for different buyer personas and stages of the customer journey.Andy also emphasizes measuring success without overcomplicating analytics and leveraging qualitative feedback from sales teams to refine marketing campaigns. This episode offers valuable insights for companies looking to integrate ABM within their PLG models.Connect with Andy on LinkedIn - https://www.linkedin.com/in/andyramirez/00:00 Intro00:30 Andy's Career Journey and Passion for Technology02:42 Docker and Kubernetes: A Historical Insight04:56 Navigating Enterprise ABM with PLG11:00 Leveraging Data for ABM Success17:07 Tailoring Content for ABM Campaigns29:57 Metrics and Feedback Loops in ABM36:10 Lightning Round: Personal Insights39:15 Conclusion and Final ThoughtsAll this and more in this episode with Andy.Visit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

Andy is back, showcasing a dynamic discussion from his most recent episode, featuring, Gal Aga, CEO at Aligned, Vince Beese, Founder at Sales HQ, and David Fisher, Principal Sales Enablement Manager and Global Social Selling Lead at SAS.  Together they discuss the pitfalls of aggressive sales tactics on net revenue retention, emphasizing the importance of aligning with ideal client profiles (ICPs). They explore how old school sales methods have some distinct advantages over Product-Led Growth (PLG) strategies, but concede that careful measurement and data-driven decisions can drive sustainable growth. They give insights on fostering stronger customer relationships and ensuring long-term business health, and examine how focusing on quality over quantity in client acquisition can lead to higher retention and more predictable revenue.Listen to the full podcast episode on Apple and SpotifyHost Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate.

Welcome back to the Win Rate Podcast. Today Andy and his rock star sales panelists, include Gal Aga, CEO at Aligned, Vince Beese, Founder at Sales HQ, and David Fisher, Principal Sales Enablement Manager and Global Social Selling Lead at SAS. Together they delve into the evolving trends in B2B sales and reveal some startling stats on sellers during the buyer's journey. They discuss the increasing challenges for both buyers and sellers, the impact of sales technology, and the importance of aligning sales strategies with buyer needs. The panel also explores the effectiveness of Product-Led Growth (PLG) motions and the benefits of a full-cycle sales approach for improving customer retention and satisfaction.Host Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate.

Transitioning from a Product-Led Growth (PLG) motion to an enterprise sales motion requires strategic alignment and effective change management within a SaaS Marketing team.In this week's episode, we discussed the challenges and considerations in this transition with Karen Budell, the CMO of Totango + Catalyst, two SaaS software companies collaborating to drive sustainable revenue through customer relationships. Budell highlights the significance of grasping the nuances of the buyer's journey and understanding the shift in market dynamics when transitioning from a PLG approach to targeting enterprise customers.She also focuses on the importance of change management during this transition and tackling challenges head-on to ensure a successful integration and go-to-market strategy. She likened it to moving in with a partner and combining belongings, emphasizing the necessity of open and honest conversations within the team.This episode also touches on the importance of thought leadership and the role of written content, industry events, and proprietary events in marketing. Executives involved in mergers and acquisitions within the SaaS industry and marketing professionals interested in transitioning marketing strategies from PLG to enterprise sales will find value in Karen's insights.Key takeaways from this episode:Why early learnings, customer feedback, and market insights are essential for crafting a successful merger strategyThe crucial role thought leadership plays in influencing the buying committeeThe need for alignment, transparency, and clear communication in agency relationshipsOther resources to check out:Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publishes a yearly report about how B2B buyer behavior is changing.The Lead Gen Mistake I Guarantee You're Making – how to create content that better identifies intent from today's b2b buyer.And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting---Is your messaging a sales ally or sneaky saboteur? Let us help with our free content audit.We'll look at your website's messaging, content, and conversion potential from the eyes of today's buyer and deliver a presentation with new combinations to more sales conversations and demos. And the best part? It's absolutely free. Get started today!

In today's episode, I discuss how sales and marketing interact with Loren Padelford, a sales, marketing, cashflow, and revenue expert. You will learn: * The limitations of the predictable revenue playbook and alternative approaches.* How Salesforce pioneered cloud-based software and introduced a new way of thinking about how software gets delivered and sold.* How the rise of ad networks and digital ads made it easier to reach many potential customers faster. * Why the traditional sales process and long sales cycles are frustrating and failing. * That startups founders should design their own sales system based on their product and customer needs.* Shopify's approach to hiring sales reps involved looking for personality traits like curiosity, intelligence, work ethic, and success.* That research shows no correlation between education and success in sales. * The limitations of Product-Led Growth (PLG) approach.* The role of sales reps as tour guides of e-commerce platforms.* The need for marketing, sales, and product to work together in the software industry. —If you want to skip ahead: (0:01) The predictable revenue sales model and alternative models. (4:49) Sales and marketing strategies in the software industry. (10:52) The limitations of the predictable revenue model in software sales. (15:44) Sales strategies and personality traits for success in sales. (23:01) Sales strategies for Shopify businesses. (27:35) The role of sales reps in e-commerce, with a focus on Shopify's experience. (33:05) Sales and marketing collaboration. (36:51) Sales and marketing alignment. —Connect with Loren Padelford on LinkedIn: https://www.linkedin.com/in/lorenpadelford/ —Connect with April Dunford and learn about practical positioning that accelerates marketing and sales: Work with April: https://www.aprildunford.com/contact April's newsletter: https://aprildunford.substack.com/ April's LinkedIn: https://www.linkedin.com/in/aprildunford/ April's Instagram: ⁠https://www.instagram.com/aprildunford/ April's Twitter/X: https://twitter.com/aprildunford April's TikTok: https://www.tiktok.com/@positioningshow—Mentioned in this episode: * Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com, a 2011 book by Aaron Ross: https://amzn.to/4bXcBMP —Get April Dunford's books and audiobooks: “Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.”“Sales Pitch: How to Craft a Story to Stand Out and Win.”Amazon US: https://amzn.to/49l0ZRY Amazon Canada: https://amzn.to/4ac9hgt Amazon UK: https://amzn.to/3vosDzQApple Books: https://apple.co/3xihSzCGoogle Play: https://play.google.com/store/search?q=%22April%20Dunford%22&c=books Barnes & Noble: https://www.bn.com/s/%22April%20Dunford%22 Bookshop: https://bookshop.org/contributors/april-dunford —The Positioning with April Dunford podcast: Want to make your product stand out in a crowded market? It all starts with great positioning. Using April's battle-tested methodology, she'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance.Podcast website: https://www.positioning.show/ Subscribe on Apple Podcasts: https://apple.co/3PFHcWx Subscribe on Spotify: https://spoti.fi/4aqyDqI Subscribe on YouTube: https://www.youtube.com/@positioningshow —This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com

Are you ready to see how a shift to product-led strategies could unlock new growth for your business? Dive into the dynamic world of Product-Led Growth (PLG) and discover how it's turning the tables on traditional B2B business approaches. This episode with Smita Wadhawan from SimplePractice is all about how marketing can lead a PLG motion, driving revenue and fostering customer loyalty through innovative product-centric tactics.  SimplePractice has successfully harnessed the power of PLG to not just participate in their market, but to dominate it. Whether you're building a startup or transforming an established company, the insights shared here will give you the tools to elevate your marketing game and pump up your product-led growth. Get ready to be inspired, energized, and equipped to propel your company to new heights!  For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Richard Anton, General Partner at Oxx, discussed the past, present and future of B2B SaaS investing. Richard shared insights about the evolution of the sector and why he believes Europe is ideally positioned for significant growth in B2B SaaS startups & scaleups. Richard delved into topics such as the rise of generative AI, the emergence of Product-Led Growth (PLG) in startups, and the importance of organisational health in a tech venture's success. Richard emphasized the importance of a solid product-market fit, diverse and balanced teams, and the capacity to build and defend a company's moat. He also shared his investment philosophy which prioritizes growth-oriented, category-defining companies with strong founder-market fit.     For more Oxx insights check out https://www.oxx.vc/ & for advice on hiring exceptional leadership talent for B2B Saas & AI ventures head over to https://alpinasearch.com/

In this curated episode of the Revenue Builders Podcast, we dive into the complexities of scaling Product Led Growth (PLG) models with guest Oliver Jay, former Product Led Sales leader at Dropbox and CRO at Asana. In this insightful conversation, they explore the nuances of PLG, its effectiveness in different market landscapes, and the strategies required to navigate its scalability challenges. From understanding the dominance dynamics in PLG markets to dissecting the intricacies of selling to end-users versus enterprise buyers, this episode offers invaluable insights for companies looking to leverage PLG for accelerated sales performance.KEY TAKEAWAYS[00:00:00] PLG dominance dynamics: In PLG markets, the winner typically garners 80% market share due to the model's viral nature.[00:01:50] Challenges for non-leading PLG companies: Companies beyond the top two struggle to gain traction and should consider pivoting towards enterprise-focused strategies.[00:02:49] PLG's compatibility with enterprise sales: While PLG excels with end-users, scaling to enterprise level introduces complexities due to the lack of traditional enterprise sales infrastructure.[00:05:04] Hybrid approach for PLG scalability: Successful PLG companies often combine PLG with sales-led growth, using PLG to seed accounts and leveraging sales teams for enterprise deals.[00:08:30] Layered nature of PLG scalability: Scaling PLG resembles building a multi-layered cake, with each layer representing different levels of customer engagement and sales complexity.HIGHLIGHT QUOTES[00:01:26] "If you're like number three, four, five, six... the wind is not going to be behind your sails. Might as well tweak your product to be a bit more enterprise from day one."[00:04:45] "A lot of companies... seed the account with end users, then back it up with sales-led growth... to get an enterprise purchase order."[00:08:30] "Building a PLG company over time... you have a strawberry shortbread bottom, you have a chocolate middle, you have a tiramisu top. It just keeps going."Listen to the full episode with Oliver Jay through this link:https://revenue-builders.simplecast.com/episodes/product-led-growth-in-b2b-sales-with-oliver-jayCheck out John McMahon's book here:Amazon Link: https://a.co/d/1K7DDC4Check out Force Management's Ascender platform here: https://my.ascender.co/Ascender/

Get ready to ditch those outdated marketing playbooks and level up your growth game! In this explosive episode, I'm spilling the beans on the secret weapon that catapulted my own startup from the brink of failure to thriving: Product-Led Growth (PLG). Think PLG is just for the big players with massive budgets? Think again. This is the ultimate growth equalizer for scrappy startups and bootstrapped founders. I'll share the proven strategies I used to outsmart VC-backed competitors and build a sustainable, revenue-generating machine. Spoiler alert: it wasn't about fancy ads or pushy sales tactics. Inside this episode, you'll discover: The fatal flaws in your current marketing funnel and why your SaaS growth is stalling (get ready for some truth bombs that might sting a bit).Why your product itself is your most powerful salesperson – I'll reveal how to turn it into an engine for generating leads and loyal customers.The secret PLG metrics that actually matter (hint: it's not just about those vanity stats).Real-world case studies of how companies like Canva exploded onto the scene by mastering PLG, and how you can replicate their success.My step-by-step playbook for building a PLG flywheel that delivers consistent, scalable growth (no more sleepless nights wondering where your next customer is coming from). Let's be honest – the SaaS world is getting saturated. If you keep playing by the old rules, you're going to get crushed. This is your chance to join the ranks of game-changing startups who understand that the future of SaaS belongs to those who put the user experience first. If you're a SaaS founder or marketer struggling to break through the noise, this episode is your lifeline. Visit udit.co to jumpstart your PLG transformation and take your SaaS business to the next level.

In this week's event, Chris dives into the rapidly evolving landscape of Product-Led Growth (PLG) and how it intersects with traditional sales-led approaches. Chris Walker, a seasoned expert in the space, delves into the latest trends and firsthand observations that challenge the predefined notions of PLG's necessity in today's economic climate. Product-Led Growth, once revered as the indisputable pathway for software companies, faces scrutiny as Walker shares real-world instances where pulling back from PLG motions proved advantageous. He articulates the results of meticulous analyses, indicating that a hybrid PLG and sales-led model may divert valuable leads, prolong sales cycles, and inflate customer acquisition costs. With a blend of passion and precision, Walker lays out the data-backed rationale for companies to reassess their go-to-market strategies, emphasizing the urgency of meeting forthcoming revenue targets. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm

SaaStr 724: CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier. Hosted by Sam Blond, Partner at Founders Fund In this latest episode of CRO Confidential, Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Everything from hiring on the GTM side to layering in a sales-led motion into PLG.  Before joining Zapier, Giancarlo was at Atlassian as a technical sales lead before moving to DropBox as a Senior Director of Growth and Monetization, and was CMO at Confluent – so he has a wealth of knowledge from Zapier's Go-To-Market history as well as these successful SaaS companies to pull from.  From a Go-To-Market perspective, Zapier uses a hybrid model that involves a combination of freemium offerings, subscription plans, and partnerships. Let's dive into what's making that hybrid model successful.  -------------------------------------------------------------------------------------------- SaaStr hosts the largest SaaS community events on the planet. Join us in 2024 at: SaaStr Annual: Sept. 10-12 in the SF Bay Area. Join 12,500 SaaS professionals, CEOs, revenue leaders and investors for the world's LARGEST SaaS community event of the year. Podcast listeners can grab a discount on tickets here: https://www.saastrannual2024.com/buy-tickets?promo=fave20 SaaStr Europa: June 5-6 in London. We'll be hosting the 5th SaaStr Europa in London for two days of content and networking. Join 3,000 SaaS and Cloud leaders. Podcast listeners can grab a discount on Europa tickets here: https://www.saastreuropa2024.com/buy-tickets?promo=fave200 -------------- This episode is sponsored by: Northwest Registered Agent When starting your business, it's important to use a service that will actually help you. Northwest Registered Agent is that service. They'll form your company fast, give you the documents you need to open a business bank account, and even provide you with mail scanning and a business address to keep your personal privacy intact. Visit https://www.northwestregisteredagent.com/saastr to get a 60 percent discount on your next LLC.

Asad Khan, Co-Founder and CEO of LambdaTest, joins to share insights on the power of Product-Led Growth (PLG) and innovative sales strategies.We discussed Asad's approach to PLG, the balance between PLG and traditional sales, and the value of a hybrid model.

Join hosts John McMahon and John Kaplan in a profound exploration of Product-Led Growth (PLG) and its seamless integration with traditional sales strategies. Guest expert Alex Bilmes, CEO of Endgame, shares practical insights and strategies for revenue leaders aiming to leverage product data to supercharge their sales efforts. Discover how PLG, far from being a threat to sales, serves as a force multiplier when intelligently integrated. Gain valuable perspectives on aligning product signals with conversion and expansion, making sales teams more efficient, and navigating the evolving landscape of modern go-to-market strategies.Tune in and learn more in this episode of the Revenue Builders podcast.HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:04:10] Understanding PLG Spectrum[00:05:54] Product Suitability for PLG[00:09:38] PLG Implementation Questions[00:13:28] Sales Integration with PLG[00:22:32] Ownership of PLG[00:35:11] Implementing PLG[00:43:42] Endgame's Role[00:46:39] Implementation Process[00:49:06] Standard Product Signals[00:55:30] Navigating Uncertain EconomiesADDITIONAL RESOURCESLearn more about Alex Bilmes: https://www.linkedin.com/in/bilmes/Download our Sales Transformation Guide for Leaders: https://forc.mx/3sdtEZJHIGHLIGHT QUOTES[00:02:24] "The definition of PLG is effectively that the product is the primary driver of your go-to-market."[00:06:19] "Calendly is a prototypical, very easy-to-get-started-with PLG example. The product would be so great that people could just come in and use it."[00:10:59] "We see a huge opportunity for a PLG company who's done some amount of that work already. How do you better tie in the sales efforts to accelerate the sales process using a lot of that product data?"[00:24:20] "In a PLG motion, everybody's interfacing on the same product data. So that entire team is operating against that shared source of truth, which makes it more multi-threaded, maybe a little bit more complex, but also easier for the customer to understand."

00:11 Introduction 02:54 What is Outbound Fury (OBF)? 03:34 Inspiration for OBF 05:03 OBF Tactics 07:44 Determining the Line 11:22 The Challenger Sale 14:11 Personas & OBF 16:05 Product-Led Growth (PLG), ABM & Outbound Fury 19:35 Setting Up Your Team for Success 21:54 Managing Internal Stakeholders 25:28 Measuring Success 27:16 Brand & OBF Campaigns 29:25 Pricing in Marketing Considerations 31:47 Analyst Community (e.g. Gartner) & OBF33:43 Company Scale & OBF 36:23 Conclusions  Materials Mentioned in Today's Session: -- Raj Sarkar's Post: https://rajsarkar.substack.com/p/mark... -- Marc Benioff, Behind the Cloud https://www.amazon.com/Behind-Cloud-S... -- Matthew Dixon, The Challenger Sale https://www.amazon.com/The-Challenger...  

The AI-Powered Future of Product-Led Growth (PLG) is here. Kipp and Kieran are joined by guest Christopher Miller to dive into how AI is reshaping the landscape of product-led growth. Learn more how AI streamlines freemium product development, revolutionizes onboarding, and impacts product-led growth through enhanced credibility and personalized recommendations. About Christopher Miller Growth-focused product person and multi-disciplinary team leader dedicated to building things that people love. I take an analytical and iterative approach to building products that drive real, measurable results. I flourish in fast-paced start-up environments that care about customers and user experience. Connect with Christopher LinkedIn https://www.linkedin.com/in/christopherwilliammiller/  Mentions Character AI https://beta.character.ai/  Riverside https://riverside.fm/  SquadCast https://squadcast.fm/  Descript https://www.descript.com/  We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

In episode #2585, we wanted to take a closer look at some of the AI updates being seen recently. We look at Spotify's AI Voice translations and compare them to those of Brask and Rask, highlighting the small issue with Spotify's video translation (or lack thereof) and sharing our thoughts on why these tools will continue to be free. We explain how ChatGPT has gone multimodal, why we want to look at AI tools from a marketing standpoint, plus, we touch on why we believe Google Bard outperforms ChatGPT in various aspects. Keep in mind that these tools are still evolving, and significant improvements are expected over the next few years.TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Spotify AI Voice Translations, Google Bard Updates, ChatGPT Multimodal. (00:15) The Spotify AI Voice Translations, translating podcasts to multiple different languages! (00:34) The problem with Spotify's AI Translation compared to Brask and Rask translators. (00:58) Why a lot of these tools will (continue) to be free. (01:20) Check out our last episode on The Trap of Product-Led Growth (PLG). (01:35) We explain how ChatGPT has gone multimodal. (03:15) Bringing this up from a marketing standpoint. (03:45) The real question to the creators of AI: How useful are their AI tools in terms of optimizing versus getting you to spend more money? (04:30) A look at the new Google Bard and why we think it's better than ChatGPT. (06:15) What to keep in mind when you're using these AI tools. (06:32) That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today's Episode: Don't forget to help us grow by subscribing and liking on YouTube! Check out Brask and Rask translators.  Google Bard Updates. Listen to Episode 2584 on The Trap of Product-Led Growth. ChatGPT. Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In episode #2585, we wanted to take a closer look at some of the AI updates being seen recently. We look at Spotify's AI Voice translations and compare them to those of Brask and Rask, highlighting the small issue with Spotify's video translation (or lack thereof) and sharing our thoughts on why these tools will continue to be free. We explain how ChatGPT has gone multimodal, why we want to look at AI tools from a marketing standpoint, plus, we touch on why we believe Google Bard outperforms ChatGPT in various aspects. Keep in mind that these tools are still evolving, and significant improvements are expected over the next few years. TIME-STAMPED SHOW NOTES: [00:00] Today's topic: Spotify AI Voice Translations, Google Bard Updates, ChatGPT Multimodal. [00:15] The Spotify AI Voice Translations, translating podcasts to multiple different languages! [00:34] The problem with Spotify's AI Translation compared to Brask and Rask translators. [00:58] Why a lot of these tools will (continue) to be free. [01:20] Check out our last episode on The Trap of Product-Led Growth (PLG). [01:35] We explain how ChatGPT has gone multimodal.  [03:15] Bringing this up from a marketing standpoint. [03:45] The real question to the creators of AI: How useful are their AI tools in terms of optimizing versus getting you to spend more money? [04:30] A look at the new Google Bard and why we think it's better than ChatGPT. [06:15] What to keep in mind when you're using these AI tools.  [06:32] That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today's Episode: Don't forget to help us grow by subscribing and liking on YouTube! Check out Brask and Rask translators.  Google Bard Updates. Listen to Episode 2584 on The Trap of Product-Led Growth. ChatGPT. Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

No one arrives at being a founder without having the experiences that helped shape them. For Srikrishna Swaminathan, being the co-founder and CEO of India-based startup, Factors.ai, is a product of a rich career journey. In this episode, he joins Vijay Damojipurapu to share his story—from starting with FMCG sales to investment banking and eventually landing at InMobi, where he found his entrepreneurial spirit. He shares valuable lessons he learned from each phase, highlighting the importance of understanding customer needs, mastering time management, and gaining financial insights. Srikrishna also reflects on his time at InMobi and how it equipped him to found Factors.ai, a company that specializes in helping B2B marketing teams drive more revenue. He dives deep into Factors.ai's unique Product-Led Growth (PLG) approach and also shares success stories with mid-market and SMBs and insights into early-stage go-to-market strategies. Srikrishna then rounds out the conversation by emphasizing the importance for founders to have a clear vision, which eventually spreads out to the company and leads them to success.

Today's guest is a developer turned growth marketer and an expert in Product-Led Growth (PLG). He has 18+ years of experience leading product management and marketing teams at companies such as Nutanix, Redis, and DevRev. Madhukar Kumar is the Chief Marketing Officer of SingleStore and a guest lecturer at Duke University on PLG and New The post How to think like the end-user with Madhukar Kumar appeared first on WebMechanix.

Dave Rigotti, CEO and Founder of Inflection.io, a new-ish Product-Led Growth (PLG) platform, joins the gals for a little fun recounting some Bizible tea, what it's like to be a dad of twins (plus a dog), and B2B2C2H2H marketing. Don't miss it! See you soon. --- Send in a voice message: https://podcasters.spotify.com/pod/show/prettyfunnybusiness/message Support this podcast: https://podcasters.spotify.com/pod/show/prettyfunnybusiness/support

In this episode, we talk to Liz Christo, a Partner at Stage 2 Capital, and a Go-To-Market expert. We talk about - - Transitioning from an operator to an investor: Liz Christo's journey and expertise in go-to-market strategies - Designing effective sales processes and building a professional sales team - Strategic marketing channel selection and the importance of founder-led sales - Segmenting roles in a go-to-market team and measuring performance - The implications of Product Led Growth (PLG) and the rise of software products that showcase the product on the company's website - Avoiding common mistakes in hiring and scaling up the team - The importance of transparency, effective people management, and co-founder compatibility - Evaluating startups for potential investment and the key factors considered - Two key changes needed in the startup and VC ecosystem: more funding for diverse founding teams and bringing down valuation expectations Subscribe to Liz's newsletter - https://dearstage2.substack.com/ Follow Liz on Twitter - https://twitter.com/elizabethjcain Hosted by Prashant Choubey - https://twitter.com/ChoubeySahab Subscribe to VC10X for more insightful episodes!

In this episode of Women in B2B Marketing, Jane Serra interviews Emily Popson, Senior Director of Demand Generation and Customer Marketing at CallRail. Emily discusses the importance of cross-functional collaboration and building empathy among teams. She also talks about conversion optimization, product-led growth (PLG), and strategies for optimizing the onboarding process. Emily emphasizes the significance of data-driven decision-making and the use of AI-powered tools in marketing. Jane and Emily talk through:Emily's journey from studying law to a career in marketingThe integration of demand gen, web strategy, and customer marketing at CallRailThe importance of understanding UX & incorporating personalizationCollaboration and communication between teamsIcebreaker activities and personal connectionsEmily's passion for product-led growth (PLG)What makes PLG work best (product and marketing collaboration ftw!)Exposing users to premium featuresThe significance of trust-building channels and tactics in marketing campaignsCreating Capacity with AIKey Links:Guest: Emily Popson - https://www.linkedin.com/in/emilypopson/Host: Jane Serra - https://www.linkedin.com/in/janeserra/ CallRail: https://www.callrail.com/

The Metrics Brothers discuss how Product-Led Growth (PLG) including the use of Freemiums and/or Free Trials impacts the Customer Acquisition Cost (CAC) calculation. Each PLG model may have different times to value, conversion rates to paid users, different definitions of when a free user becomes a customer which all can impact the CAC calculation formula and the resultant usefulness of the metricsDuring this weeks episode, Dave "CAC" Kellogg and Ray "Growth" Rike discuss CAC Payback Period, and provide a little entertainment along the journey to using CAC Payback Period in your SaaS company.SummarySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this Predictable B2B Success episode, we have the pleasure of speaking with the innovative entrepreneur Carl Pihl. Carl, the founder of Ticketing Hub, is driven by a motto to create simple yet powerful tools for their customers. From implementing double email verification to launching the revolutionary "magic link" during the pandemic, Carl and his team are dedicated to solving customer problems one by one. But it doesn't stop there.  Carl reveals their challenges when servicing customers in certain countries and their constant pursuit of becoming the merchant of record. Join us as we delve into the world of Ticketing Hub, exploring Carl's insights on product-led growth, the importance of continuous improvement and customer communication, and how they have managed to secure large customers by being candid and flexible.  Get ready for a captivating conversation where we uncover the secrets behind Carl's approach to building successful B2B relationships and maximizing customer satisfaction. Don't miss this exciting episode full of valuable advice and industry insights that will leave you inspired and ready to take your own B2B success to new heights. Carl Pihl is a serial entrepreneur and the founder of Ticketing Hub. At a young age, he started a project called Student Student Books, which aimed to provide a social platform similar to Facebook for international students in London. Although this venture did not succeed, it taught him valuable lessons about the international student market and the importance of building a social infrastructure for students. Inspired by his previous project, Carl and his team developed a pitch to language schools, offering them a way to make money and enhance the experience of their international students. This pitch was well-received, and they quickly grew their business, selling 15 to 25,000 tickets per week. They even managed to secure a deal with Merlin Entertainment and other attractions. However, they faced challenges with ticket distribution and printing inefficiencies. Wanting to digitalize the process and scale to other locations, Carl sought the help of a ticketing company but encountered complications and resistance from the schools. Frustrated with their system, he decided to create their own software to simplify ticket printing and distribution. Carl's business expanded further when they acquired a franchise of a company called Mini Cards, which gave them access to 200 hotels. They successfully sold tickets in smaller hotels but faced a setback when they discovered their tickets were being duplicated and used without authorization. This realization sparked Carl's interest in the lack of connection between suppliers and distributors in the travel industry, leading him to create Ticketing Hub, a solution to address this issue. With his determination, problem-solving mindset, and entrepreneurial spirit, Carl Pihl has persevered through challenges and used his experiences to build successful ventures in the travel and student market industries. Some areas we explore in this episode include: Creating simple yet powerful tools for customersImplementing double email verification and receiving an innovation awardValidating email addresses for ticket bookingsSolving customer problems one by oneLaunching the "magic link" feature during the pandemicHelping customers focus on their business, not tech-related tasksThe importance of understanding customer needs and industry requirementsMaking small changes and seeking customer feedback for successOvercoming challenges of servicing customers in certain countriesThe effectiveness of Product Led Growth (PLG) in generating low-cost leads for SaaS businessesAnd much, much more.

Today on the show we have John Chen, partner at Fika Ventures.In this episode, we discussed the operations of Fika Ventures, a pre-Series A fund focused on B2B software, FinTech, and marketplaces. John emphasized the importance of building close relationships with founders and shares his views on the crucial role of culture and alignment in building a successful company. We also examined the common misconception that the Product Led Growth (PLG) approach applies to all products, which often results in the misapplication of the organic growth concept.We then dove into the intricacies of applying the Product Led Growth (PLG) principle, acknowledging that while it can be valuable for many B2B companies, there are certain scenarios where a more hands-on approach is required. A major part of our conversation revolved around understanding stakeholder requirements and how to best utilize feedback from customers. We also explored the crucial stages of product-market fit and the importance of striking a balance in growing the team.We wrapped up by discussing the challenges of customer acquisition, churn, and retention. John offers great insights on understanding the ideal customer profile and focusing on net retention over gross churn. He emphasized that having a clear understanding of PLG mechanics and mechanisms is key to its successful adaptation.As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly at Andrew@churn.fm.

Today on the show we have Vic Davis, SVP Customer Experience at Inflection.io.In this episode, we discussed Vic's drive to ensure customers are at the heart of every business decision and the innovative capabilities of small businesses that can still make a significant impact at scale. We also touched on how Inflection.io leverages product activity data to create a uniquely engaging customer experience, breaking away from traditional marketing automation models.We then dove into the concept of Product-Led Growth (PLG) and its inherent creativity and room for experimentation. Vic shares his experiences transitioning to a PLG model, the importance of staying in tune with market signals, and how Inflection.io intends to evolve over the next 6-12 months. We also explored the role of data capture and action-based onboarding in understanding and guiding customer behavior, with insights into how Segment can be used as a tool for unifying customer data.We wrapped up by discussing the necessity for cross-functional teams to support the PLG model and the challenges enterprise software companies face when trying to offer starter products to different markets. The importance of product ease of use in driving customer success was also underscored, along with strategies for scaling customer success.As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly at Andrew@churn.fm.

To the extent that you can create a self-guided buying experience, the happier your customers and potential customers will be. That's one of the big ideas that drive Product-Led Growth (PLG for short), the topic we cover in this episode featuring CMOs Michael Callahan of Acronis and Allyson Havener of TrustRadius.   Michael and Allyson's insights into marketing's role in driving PLG are a must-listen for marketers no matter who you work for and how you go to market. Tune in to learn how to optimize your PLG efforts to nurture prospects, drive adoption and upsell, and bring your B2B organization to new heights!  For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/