Podcasts about copy queen

This week, I sat down with my friend Jen Baxter, a copywriter and content strategist who's lived an incredible life. We talked about all the ups and downs of entrepreneurship, along with the importance of betting on yourself. If you've ever fantasized about running away to Bali and seeing what happens, you might wanna hit that play button NOW.Can't-Miss Moments:One-way ticket to paradise: Jen's one of the few people I've met who have flown off to a tropical island with no real plan in mind. Here's what happened... Answering the important questions: do you still get to call yourself an entrepreneur or a freelancer if you take a job? SPOILER ALERT: stop treating your life and your business like you can put a coin in a machine, punch a button, and pull out happiness! Here's what to do if you find yourself following the so-called "success steps"...You do NOT need to change everything about who you are to build something incredible. Jen and I explore the difference between trying to fit in and understanding you belong... How to tell if a slick copywriter or marketer is blowing smoke up your ass (Jen and I share what to look for, how to ID red flags, and when to run screaming for the hills)...Jen's bio:Jen Baxter is the Copy Queen authors call when they're tired of feeling like book marketing is a necessary evil. Based in Austin, Texas (by way of San Francisco in a classic "it's not just about the job" move), she turns marketing your non-fiction book from "Ugh, do I have to?" into "Hey, this is actually kind of fun." How? By crafting stories and strategies that not only sell books but build lasting connections with raving fans. After navigating the waters of a hybrid publishing company (a tale worthy of its own chapter), Jen now coaches best-selling and emerging authors to find their groove on platforms like Substack.She's convinced that people still love books, a vibrant email list is key to reaching them, and the iconic British red phone boxes are due for a comeback. Through her weekly Substack, The Skillful Scribbler, she spins life's raw material into stories that make you laugh, reflect, and occasionally snort – all while serving up actionable tips for authors to identify, attract, and grow a tribe of loyal readers ready to buy their book.Resources and links:Jen's websiteThe Skillful Scribbler SubstackJen on LinkedInJen on InstaFreebie: How to SubstackSupport the showLet's collab: Book a chat Work with Angie Get the PTKA book Let's connect: Angie's FB Page Angie on IG Angie on YT If you dig the show and want to help bring more episodes to the world, consider buying a coffee for the production team!

Welcome back to another exciting episode of "Life and Business by Human Design." Today, I am thrilled to introduce you to the incredible Lynn Hoard, the Copy Queen and Intuitive Business Mentor. In this episode, Lynn shares her wisdom on content messaging, drawing from her experience as a multifaceted, variety-driven manifesting generator.Before diving into the juicy topic of content planning, Lynn gives us a glimpse into her world. As a Copy Queen and Intuitive Business Mentor, she works with soul-inspired businesswomen, guiding them in creating and growing their businesses with intuitive strategy and clear messaging.Lynn's journey has its roots in a lifelong passion for communication. Having spent 17 years as a journalist, she discovered the power of language in healing and making the world a better place. Her mission now is to help people use language from the heart to contribute positively through their businesses.The conversation takes an interesting turn as Lynn and the host discuss the importance of consistency in business. Lynn emphasizes the need for each entrepreneur to find their own rhythm of consistency based on their capacity and natural flow.The Manifesting Generator's Strength: RespondingIdentifying as a manifesting generator, Lynn shares how discovering her design helped her recognize her strength in responding. This natural responsiveness, especially in coaching situations, became a cornerstone in shaping her content and communication strategy.Lynn delves into practical tips for content creation, addressing the challenges faced by intuitive entrepreneurs. She advocates for a flexible structure that incorporates both inspiration and strategic planning.Lynn's Content Creation Process UnveiledLynn provides a sneak peek into her content creation process, revealing a strategic approach that includes a core piece of content (often an email or newsletter), regular social media posts, and a thoughtful three-month plan aligned with her sales and promotional activities.In a surprising twist, Lynn shares a game-changing practice for 2023: repurposing content. She acknowledges the brilliance hidden in past posts and emphasizes the value of resharing and repurposing to maximize impact.Conclusion: Finding Your Joyful FlowAs the episode concludes, Lynn encourages fellow entrepreneurs, especially manifesting generators, to make content creation a joyful and inspired process. Balancing structure and intuition, Lynn exemplifies how to navigate the ever-evolving landscape of business with authenticity and consistency.Lynn is a Copy Queen and Intuitive Business Coach who helps soul-led business women to clarify and amplify their messaging so they can stand out as an expert, attract their soul clients and make more money doing their soul's work in the world. Find her herewww.lynnhord.comhttps://www.facebook.com/lynnhordjoyhttps://www.instagram.com/lynn__hord/Grab Lynn's amazing freebie at https://www.lynnhord.com/message-makeover-2/ [ You can get the full episode on your fave podcast app now viaApple Podcasts- https://podcasts.apple.com/au/podcast/life-and-business-by-human-design-with-caroline-lynda/id1479190095 Spotify- https://open.spotify.com/show/1JCVn2E1eZr0RQaooM1bj4?si=sJq22xoySxeQ4yTNbwiUbQ&dl_branch=1 ] Connect with me here…Get your Business By Human Design Starter Kit for free athttps://www.carolinelynda.com/starter-kit Website- https://www.carolinelynda.com Instagram- https://www.instagram.com/caroline_lynda_coach  If you enjoyed this episode be sure to hit Subscribe or Follow wherever you enjoy it and join me next week for another episode. I would also love if you could leave a rating, review or comment to help me get this show out to more people.

Meet Tarla Makaeff, Copy Queen, Founder of the Iconic Copy Course, Author, Online Business Coach, and Digital Course Creator. Her incredible journey has led her to having a 7-figure business. Her passion is to empower women to go after their wildest dreams by working on their business strategy, growth, and self-love. She's been through the personal pain of losing her father when she was 1 year old and then her mother in 2014. Tarla's loss helped her truly understand how precious life is and to make the most of every minute, which is exactly what she has done. In this episode, you'll learn about her personal and business journey. If you're someone who wants a successful online business presence, wants to create a digital course, and/or just wants motivation to get further in the pursuit of your goals, listen in! This episode is packed with inspiring moments.   If you or someone you know is interested in Coach Dez's Born a Boss Babe 90-Day Transformational Program, email dez@bornunbreakable.com for more details. The program starts in August. It is for motivated 18 to 24 year old women who are ready to supercharge their life to gain more courage, compassion, and confidence in the world. This is the classroom beyond the college campus; it is coaching to crush your self-limiting beliefs, be unapologetically you, and to strengthen your mindset to tackle life!   Ways to connect with me:   Website: https://bornunbreakable.com/  Podcast: https://podfollow.com/bornunbreakable  YouTube: https://www.youtube.com/channel/UCsrWV9ndR4uCBZTsMqlUSgA  Facebook: https://www.facebook.com/BornUnbreakable/  Instagram: https://www.instagram.com/bornunbreakable/  LinkedIn: https://www.linkedin.com/in/bornunbreakable/  Twitter: https://twitter.com/dezunbreakable  Email: dez@bornunbreakable.com  Clubhouse: @dezmaya   Ways to connect with Tarla Makaeff:   Website: https://tarlamakaeff.com/ YouTube: https://www.youtube.com/c/TarlaMakaeff Facebook: https://www.facebook.com/thetarlamakaeff Instagram: https://www.instagram.com/thetarlamakaeff/ Twitter: https://twitter.com/thetarlamakaeff Pinterest: https://www.pinterest.com/tarlainc/ Snapchat: https://www.snapchat.com/add/thetarlamakaeff   Please subscribe to the podcast and rate and review this episode!

Tarla Makaeff, the Copy Queen and Beverly Hills Hypnotist, is a bestselling author, digital course creator, online business and life coach, and certified hypnotherapist, who helps creative, heart-centered women start their own purpose-filled business online and scale their brand with copy that converts, while increasing their self-love.In this episode, Tarla chats with Charis specifically about all aspects of hypnotherapy.What You'll Learn:- Tarla's personal healing journey and her mission to help others heal and create the life they desire- The role of hypnotherapy in addressing unconscious blocks and traumas that hinder personal growth- Clarification of common misconceptions about hypnosis, debunking ideas of mind control, and stage hypnosis- Understanding hypnotherapy as a natural, relaxed state of focused awareness, similar to daydreaming or reading- Differentiating guided meditation from hypnotherapy, highlighting the induction process and regression techniques used in hypnosis sessionsResources: - Get Tarla's Free Pure Self Love Audio Hypnosis Recording and other free gifts here: https://tarlamakaeff.com/pages/free-gifts- Visit Tarla's websites: www.TarlaMakaeff.com and www.TheBeverlyHillsHypnotist.com- Connect with Tarla on Instagram/Facebook: @TheTarlaMakaeff- Get my FREE on-demand video training: How to Live Life on Your Own Terms & Timeline (Ditch Life's Guilt & Anxiety — Finally Find More Peace of Mind) https://charisyourlife.com/video- Follow me on Instagram: https://instagram.com/charisyourlife - Follow me on Facebook: https://facebook.com/charisyourlife/ - Follow me on LinkedIn: https://linkedin.com/in/charisyourlife/- Follow me on YouTube: https://charisyourlife.com/youtube/- Follow me on Pinterest: https://pinterest.com/charisyourlife/- My website: https://charisyourlife.com/

How did businesswoman Tarla Makaeff, also known as the Copy Queen and Beverly Hills Hypnotist, grow her copywriting company to seven figures? To begin with, you must have a strong sense of self-confidence in your ability to succeed. I had the pleasure of sitting down with Tarla Makaeff and learning about the copywriting industry as we dove right into her journey from corporate to BOSS. Tarla successfully expanded her company, and as a result, she has been profiled in Bloomberg, LA Weekly, New York Weekly, Influencive, and more. And BREATHE!! Tarla also offers advice on how she started her hypnotherapy practice and scaled not only her company but also her other business endeavours like life coaching. There is a lot of candour and realness in this episode. FREE Mini Course - head over to Tarla's website.  Get in touch with Tarla Makaeff: Website: tarlamakaeff.com  Instagram: @thetarlamakaeff  Twitter: @thetarlamakaeff Linkedin: Tarla Makaeff  Facebook Page: @thetarlamakaeffGet in touch with Bhavna BakshiInstagram: @thisindianchick#BhavnaBakshi #ThisIndianChick #TarlaMakaeff  #7FigureBusiness #EntrepreneurMindset #ScalingUp #BusinessGrowth #SuccessMindset #Copywriting #Hynotist #LifeCoach #BusinessCoaching #Entrepreneur #Therapy #Wisdom #PublicFigure #GrowthMindset #BeingYourOwnBoss #ConsistencyIsKey #BuildingEmpires #SuccessStories #Endeavours #SpiritualGrowth #Consciousness #LeadershipDevelopment #HustleHard #GoalSetting #MarketingStrategy #SalesFunnel #CustomerAcquistion #TeamBuilding #ProductivityHacks #MotivationWednesday

Have you ever tried hypnotherapy? Are you curious about it, or maybe even a bit wary of it?For many reasons, including that "wary" feeling many folks have about hypnosis, I'm super excited to have an expert come on the podcast to speak about this final piece of the Untethered Practices series.Welcome back to the podcast life coach and certified hypnotherapist, Tarla Makaeff, who has allowed me to dive deep with her on an "ask me anything, hypnotherapy." In this episode, she shares what hypnotherapy is, why someone might use it, how it's done, and when it can be supportive. She also takes time to candidly break down some of the misconceptions about hypnotherapy.As for my own hypno experience, I've personally leveraged this practice in my own untethering journey, and it has helped me delve into my subconscious and reprogram some old beliefs and behaviors that were not coherent with my current and conscious values, motivations, and beliefs. Like all the other practices discussed in this series, I'm an advocate for reaching out to an expert who can guide you through it – if and when it feels supportive to you.Would love to hear if you've tried hypnotherapy, and what you think about it if you have! My email and social links are below. To learn more about Tarla and her self-love coaching, you can listen to Season 3, episode 22 where she shares more about her passion for supporting women in business. Meet Tarla MakaeffTarla Makaeff, the Copy Queen and founder of the Iconic Copy course, is a published author, digital course creator, online business and life coach, and certified hypnotherapist, who helps creative, heart centered women start their own purpose filled business online and scale their brand with copy that converts. She's helping hundreds of entrepreneurs craft their business strategy and messaging for ultimate growth, while increasing their self-love along the way.She has been featured in numerous online publications including LA Weekly, New York Weekly, Bloomberg, Influencive, Influencer Daily, and more.Before starting her online business, she worked in marketing agencies writing for Hollywood studios and Fortune 500 companies which led to her meteoric rise as a 7 figure freelance copywriter. Her mission is to empower women to go after their wildest dreams and become forces in this world so they can make the impact they desire. She lives in Los Angeles with her two beloved puggles, Bentley and Jaden.Website: www.TarlaMakaeff.comInstagram: @TheTarlaMakaeff_______________Is the magical unicorn inside of you rearing to go, but you aren't sparkling like the light beam you know you were born to be? My program Made for More could be for you. It launches in May. You can get on the waitlist now! Follow, Review, and Share Untethered with Jen Liss. If you enjoyed this episode, share it with a friend. Tag Jen on Instagram @untetheredjen Follow/subscribe so you get updates of new episodes! Connect with Jen Website: JenLiss.com IG: @untetheredjen Email: hello@jenliss.com Send in a Thursday Thread jingle:Create a

Have you ever tried hypnotherapy? Are you curious about it, or maybe even a bit wary of it?For many reasons, including that "wary" feeling many folks have about hypnosis, I'm super excited to have an expert come on the podcast to speak about this final piece of the Untethered Practices series.Welcome back to the podcast life coach and certified hypnotherapist, Tarla Makaeff, who has allowed me to dive deep with her on an "ask me anything, hypnotherapy." In this episode, she shares what hypnotherapy is, why someone might use it, how it's done, and when it can be supportive. She also takes time to candidly break down some of the misconceptions about hypnotherapy.As for my own hypno experience, I've personally leveraged this practice in my own untethering journey, and it has helped me delve into my subconscious and reprogram some old beliefs and behaviors that were not coherent with my current and conscious values, motivations, and beliefs. Like all the other practices discussed in this series, I'm an advocate for reaching out to an expert who can guide you through it – if and when it feels supportive to you.Would love to hear if you've tried hypnotherapy, and what you think about it if you have! My email and social links are below. To learn more about Tarla and her self-love coaching, you can listen to Season 3, episode 22 where she shares more about her passion for supporting women in business. Meet Tarla MakaeffTarla Makaeff, the Copy Queen and founder of the Iconic Copy course, is a published author, digital course creator, online business and life coach, and certified hypnotherapist, who helps creative, heart centered women start their own purpose filled business online and scale their brand with copy that converts. She's helping hundreds of entrepreneurs craft their business strategy and messaging for ultimate growth, while increasing their self-love along the way.She has been featured in numerous online publications including LA Weekly, New York Weekly, Bloomberg, Influencive, Influencer Daily, and more.Before starting her online business, she worked in marketing agencies writing for Hollywood studios and Fortune 500 companies which led to her meteoric rise as a 7 figure freelance copywriter. Her mission is to empower women to go after their wildest dreams and become forces in this world so they can make the impact they desire. She lives in Los Angeles with her two beloved puggles, Bentley and Jaden.Website: www.TarlaMakaeff.comInstagram: @TheTarlaMakaeffSupport the showSupport the show to become an official Untethered Unicorn! Other ways you can support: Share an episode and tag Jen on Instagram @untetheredjen Follow/subscribe to get updates of new episodes Leave a review so people know this who isn't an old, funky banana peel. It's crisp, baby! Connect with Jen JenLiss.com @untetheredjen Jen's coaching program will launch again in January 2024. Music created and produced by Matt Bollenbach

Tarla Makaeff, the Copy Queen and founder of the Iconic Copy course, is a published author, online business coach, and digital course creator, who helps creative, heart centered women start their own purpose filled business online and scale their brand with copy that converts. She's helping hundreds of entrepreneurs craft their business strategy and messaging for ultimate growth, while increasing their self-love along the way.She has been featured in numerous online publications including LA Weekly, New York Weekly, MarketWatch, Influencive, Influencer Daily, and more.Before starting her online business, she worked in marketing agencies writing for Hollywood studios and Fortune 500 companies which led to her meteoric rise as a 7 figure freelance copywriter. Her mission is to empower women to go after their wildest dreams and become forces in this world so they can make the impact they desire. She lives in Los Angeles with her two beloved puggles, Bentley and Jaden.www.TarlaMakaeff.com__________________________Please LIKE

Everyone writes copy nowadays. Did you know that?  We write posts on social media, create presentations, write our speeches, send messages to friends or colleagues.  All of it is COPY. In this episode, I sat down with Tarla Makaeff, the Copy Queen and founder of the Iconic Copy course. And we discussed a variety of questions concerning copywriting.  Tune in to learn: What to focus on when writing copy How to collect information about your audience The biggest mistakes people make when writing copy How to go live and speak without a prepared script  How to write a story for a social media post Tarla Makaeff is a published author, online business coach, and digital course creator, who helps creative, heart-centered women start their purpose-filled businesses online and scale their brand with copy that converts.  Before starting her online business, she worked in marketing agencies writing for Hollywood studios and Fortune 500 companies, which led to her meteoric rise as a 7 figure freelance copywriter.   Connect with her: www.TarlaMakaeff.com  FB/IG: @TheTarlaMakaeff    

Today's guest is Tarla Makaeff, and she's a fashion designer turned Copy Queen and life coach. She's obsessed with helping creative, heart-centered women start and grow their purpose-filled online brand and business in just 30 days without the frustration, overwhelm, and flat-out tears - and with a daily dose of self-love.She took a laptop and the Internet and turned it into a seven-figure brand writing for Silicon Beach Fortune 500 clients while helping them earn millions in revenue.In this episode, Pamela Bardhi got up close and personal with Tarla. She urged the Copy Queen to share her ultimate journey to success. Some of the highlights include:- What inspired Tarla on your journey to where she is today? - How did Tarla move from one agency to another and eventually start her marketing agency?- What are some challenges she faced while she starts her business?- Why is it important to be aligned in your business?- What would be Tarla's best entrepreneurship advice?- What's coming up in Tarla's world for the next six to 12 months?Listen to how Tarla Makaeff shares her remarkable story. Listen to the full episode here:- Apple iTunes: https://podcasts.apple.com/us/podcast/underdog/id1534385651- Spotify: https://open.spotify.com/show/6FbSDu0aNtuxAEiderUAfB- Website: https://theunderdogshow.comIf you found this story worth your time and made changes in your life, we'd love to hear from you! Subscribe and leave a review.Catch up with Tarla on her social links here:- Website: https://tarlamakaeff.com- Facebook: https://www.facebook.com/thetarlamakaeff- Twitter: https://www.twitter.com/thetarlamakaeff- Instagram: https://www.instagram.com/thetarlamakaeff- YouTube: https://youtube.com/c/TarlaMakaeffThe Underdog Podcast host is none other than Pamela Bardhi. She's rocking the Real Estate Realm and has dedicated her life as a Life Coach. She is also Forbes Real Estate Council. To know more about Pam, check out the following:- Website: https://pamelabardhi.com- Instagram: https://www.instagram.com/pamela_bardhi- TikTok: https://www.tiktok.com/@pamela_bardhi

Tarla Makaeff, the Copy Queen and founder of the Iconic Copy course, is a published author, online business coach, and digital course creator, who helps creative, heart centered women start their own purpose filled business online and scale their brand with copy that converts. She's helping hundreds of entrepreneurs craft their business strategy and messaging for ultimate growth, while increasing their self-love along the way.She has been featured in numerous online publications including LA Weekly, New York Weekly, Bloomberg, Influencive, Influencer Daily, and more.Before starting her online business, she worked in marketing agencies writing for Hollywood studios and Fortune 500 companies which led to her meteoric rise as a 7 figure freelance copywriter. Her mission is to empower women to go after their wildest dreams and become forces in this world so they can make the impact they desire. She lives in Los Angeles with her two beloved puggles, Bentley and Jaden.We're happy you're here! Like the pod? Follow us on all socials at @amplifywithanika and @yourbrandamplified Leave a review on Apple Podcasts Visit our website Connect with us at hello@yourbrandamplified.co

Tarla Makaeff, the Copy Queen and founder of the Iconic Copy course, is a published author, online business coach, and digital course creator, who helps creative, heart centered women start their own purpose filled business online and scale their brand with copy that converts. She's helping hundreds of entrepreneurs craft their business strategy and messaging for ultimate growth, while increasing their self-love along the way. CONNECT WITH HER https://tarlamakaeff.com/ Subscribe to this channel now!  https://www.youtube.com/user/lunidelouis/?sub_confirmation=1    ---------------------------------------------------- Join our exclusive Facebook group @ https://www.facebook.com/groups/339709559955223  --------------------------------------------------- Looking for accountability to do your morning routine -- join us tomorrow morning, it's FREE:   https://bestmorningroutineever.com/  ----------------------------------------­­­­­­­-------------

Meet Tarla Makaeff, Copy Queen, Founder of the Iconic Copy Course, Author, Online Business Coach, and Digital Course Creator. Her incredible journey has led her to having a 7-figure business. Her passion is to empower women to go after their wildest dreams by working on their business strategy, growth, and self-love. She's been through the personal pain of losing her father when she was 1 year old and then her mother in 2014. Tarla's loss helped her truly understand how precious life is and to make the most of every minute, which is exactly what she has done. In this episode, you'll learn about her personal and business journey. If you're someone who wants a successful online business presence, wants to create a digital course, and/or just wants motivation to get further in the pursuit of your goals, listen in! This episode is packed with inspiring moments.   If you or someone you know is interested in Coach Dez's Born a Boss Babe 90-Day Transformational Program, email dez@bornunbreakable.com for more details. The program starts in August. It is for motivated 18 to 24 year old women who are ready to supercharge their life to gain more courage, compassion, and confidence in the world. This is the classroom beyond the college campus; it is coaching to crush your self-limiting beliefs, be unapologetically you, and to strengthen your mindset to tackle life!   Ways to connect with me:   Website: https://bornunbreakable.com/  Podcast: https://podfollow.com/bornunbreakable  YouTube: https://www.youtube.com/channel/UCsrWV9ndR4uCBZTsMqlUSgA  Facebook: https://www.facebook.com/BornUnbreakable/  Instagram: https://www.instagram.com/bornunbreakable/  LinkedIn: https://www.linkedin.com/in/bornunbreakable/  Twitter: https://twitter.com/dezunbreakable  Email: dez@bornunbreakable.com  Clubhouse: @dezmaya   Ways to connect with Tarla Makaeff:   Website: https://tarlamakaeff.com/ YouTube: https://www.youtube.com/c/TarlaMakaeff Facebook: https://www.facebook.com/thetarlamakaeff Instagram: https://www.instagram.com/thetarlamakaeff/ Twitter: https://twitter.com/thetarlamakaeff Pinterest: https://www.pinterest.com/tarlainc/ Snapchat: https://www.snapchat.com/add/thetarlamakaeff   Please subscribe to the podcast and rate and review this episode!

This episode is for those who are in a creative career and might be thinking about breaking out on your own.Meet Tarla Makaeff, a former agency copywriter who now a runs a business helping hundreds of entrepreneurs craft their own business strategy and messaging. Her Iconic Copy course helps creative, heart-centered women start their own purpose filled business online and scale their brand with copy that converts.Whether we're in a classically creative profession or not, I think you'll get some great takeaways from what Tarla has to share.She's super fun, lays a lot of it pretty straight, and has some genuine advice for those who are being held back by perfectionism and judgement–things lots of us struggle with.Here are some questions for you to consider as you listen to the episode:Am I focusing on the shiny and pretty or am I focusing on realistic steps I can take?What is one little daring thing I can do today?What is one affirmation I can say to myself every day that will get me closer to the role I want to be playing?ABOUT TARLATarla Makaeff, the Copy Queen and founder of the Iconic Copy course, is a published author, online business coach, and digital course creator, who helps creative, heart centered women start their own purpose filled business online and scale their brand with copy that converts. She's helping hundreds of entrepreneurs craft their business strategy and messaging for ultimate growth, while increasing their self-love along the way.She has been featured in numerous online publications including LA Weekly, New York Weekly, MarketWatch, Influencive, Influencer Daily, and more.Before starting her online business, she worked in marketing agencies writing for Hollywood studios and Fortune 500 companies which led to her meteoric rise as a 7 figure freelance copywriter. Her mission is to empower women to go after their wildest dreams and become forces in this world so they can make the impact they desire. She lives in Los Angeles with her two beloved puggles, Bentley and Jaden.Connect with Tarla:Website: TarlaMakaeff.comInstagram: @thetarlamakaeff------Feeling unfulfilled in your job? Ready to grow into something new, but stuck under the pressure of others' expectations?Get a free Grow Your Own Way strategy session with Jen. In this call, we'll uncover what's holding you back and give you a strategy that will get you moving toward the life of your dreams.-----Stay connected with JenFollow Jen on Instagram @chromaticjen_Join the FB GroupThink you have a great story to share with my listeners?Apply to be a guest on the podcast

This episode is for those who are in a creative career and might be thinking about breaking out on your own.Meet Tarla Makaeff, a former agency copywriter who now a runs a business helping hundreds of entrepreneurs craft their own business strategy and messaging. Her Iconic Copy course helps creative, heart-centered women start their own purpose filled business online and scale their brand with copy that converts.Whether we're in a classically creative profession or not, I think you'll get some great takeaways from what Tarla has to share.She's super fun, lays a lot of it pretty straight, and has some genuine advice for those who are being held back by perfectionism and judgement–things lots of us struggle with.Here are some questions for you to consider as you listen to the episode:Am I focusing on the shiny and pretty or am I focusing on realistic steps I can take?What is one little daring thing I can do today?What is one affirmation I can say to myself every day that will get me closer to the role I want to be playing?ABOUT TARLATarla Makaeff, the Copy Queen and founder of the Iconic Copy course, is a published author, online business coach, and digital course creator, who helps creative, heart centered women start their own purpose filled business online and scale their brand with copy that converts. She's helping hundreds of entrepreneurs craft their business strategy and messaging for ultimate growth, while increasing their self-love along the way.She has been featured in numerous online publications including LA Weekly, New York Weekly, MarketWatch, Influencive, Influencer Daily, and more.Before starting her online business, she worked in marketing agencies writing for Hollywood studios and Fortune 500 companies which led to her meteoric rise as a 7 figure freelance copywriter. Her mission is to empower women to go after their wildest dreams and become forces in this world so they can make the impact they desire. She lives in Los Angeles with her two beloved puggles, Bentley and Jaden.Connect with Tarla:Website: TarlaMakaeff.comInstagram: @thetarlamakaeff------Feeling unfulfilled in your job? Ready to grow into something new, but stuck under the pressure of others' expectations?Get a free Grow Your Own Way strategy session with Jen. In this call, we'll uncover what's holding you back and give you a strategy that will get you moving toward the life of your dreams.-----Stay connected with JenFollow Jen on Instagram @chromaticjen_Join the FB GroupThink you have a great story to share with my listeners?Apply to be a guest on the podcast

In this episode, I had the pleasure of interviewing a fellow DCA grad who has had amazing success with social media and an online business.  Tarla Makaeff, the Copy Queen and founder of the Iconic Copy course, is a published author, online business coach, and digital course creator, who helps creative, heart centered women start their own purpose filled business online and scale their brand with copy that converts. She's helping hundreds of entrepreneurs craft their business strategy and messaging for ultimate growth, while increasing their self-love along the way.You'll love Tarla's story about leaving a (low paying) job as a copywriter to launching a 7 figure copywriting freelance career! We talk about the common struggles of starting a business in this digital world and she shares her tried and true tips.  Copywriting can literally be the determining factor of your success, so this is a really important topic for ALL online businesses. If you want to learn more about Tarla, you can check her out here.  Or get straight to work by purchasing a copy of her book:  The Essential Guide to your First Month of Online Marketing, where she'll walk you through a step-by-step roadmap to success.Tarla has been featured in numerous online publications including LA Weekly, New York Weekly, Bloomberg, Influencive, Influencer Daily, and more.  Her mission is to empower women to go after their wildest dreams and become forces in this world so they can make the impact they desire. She lives in Los Angeles with her two beloved puggles, Bentley and Jaden.You can follow Tarla on social media here: Facebook: https://www.facebook.com/tarla.incInstagram: https://www.instagram.com/thetarlamakaeff/As always, please make sure you follow me on Instagram: @angelamariechristian and @hercircle_thepodcastIf you loved this episode, PLEASE leave a positive review as it helps me get into the ears of more amazing people like you. If you're interested in learning more about hypnosis, check out the program I've partnered with here.Support the show

Welcome to another episode of the Relatable Voice! On today's roadtrip, the RV is picking up Tarla Makaeff in Los Angeles. Tarla is a Self-Made entrepreneur, Online business coach, digital course creator and book author. Her book The Essential Guide To Your First Month Of Online Marketing is out now. Find more at www.TarlaMakaeff.com Instagram and Facebook @TheTarlaMakaeff. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to another episode of the Relatable Voice! On today's roadtrip, the RV is picking up Tarla Makaeff in Los Angeles. Tarla is a Self-Made entrepreneur, Online business coach, digital course creator and book author. Her book The Essential Guide To Your First Month Of Online Marketing is out now. Find more at www.TarlaMakaeff.com Instagram and Facebook @TheTarlaMakaeff. Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you show up in your brand and/ or online? As you? As a version of you? Or are there things which hold you back?Here Carly chats to visibility Royalty Natalie Trice all about putting yourself out there as YOU… From mindset, to comfort zones, to authenticity to vulnerability and so much more… this episode uncovers it all!Grab a cuppa, straighten your tiara, and get ready to take up the space you deserve!Enjoy.About Natalie:Natalie Trice, aka The Visibility Duchess, is an award winning coach, PR mentor anduniversity lecturer. Having worked in PR for the past 23 years, she has a wealth of experience and knowledge that she combines with creative thinking, curious questioning and a love of the media.Being visible doesn't come natural for everyone, but Natalie knows only too well howpowerful it can be and makes this a reality for everyone she works with.Her second book, PR School: Your Time to Shine, is a masterclass in self-promotionthat comes with a side serving of her signature cheerleading that her clients adore.Natalie lives by the sea in Devon with her husband, sons and two dogs, Coco andDotty.Web: www.natalietrice.co.ukInstagram: https://www.instagram.com/natalietricecoach/Facebook group: https://www.facebook.com/groups/natalietriceauthorcoachmentorAbout Carly:Carly is a Personal Brand Strategist, Copy Queen and all round supporter of women based in the North West of England UK where she lives with her husband, their 3 young daughters and their 3 Guinea Pigs (also girls). She is a Speaker plus loves hosting Mindset and Strategy Retreats across the UK and soon to be Europe.You can find Carly at:Website: www.carlykeighley.comFREE BRAND VALUES GUIDE:https://www.carlykeighley.com/brand-values-guide/Email: info@carlykeighley.comInstagram: carly_keighleyFacebook: Carly Keighley>>FREE Facebook group ‘Dream Client Attractors'YouTube: Carly Keighley 

In today's episode we're going to look at who your dream clients really are? I'm not a big fan of the ideal client avatar and want to look at this in a broader way. Let's go right back to your brand values and brand story. What about the tone of voice of your messaging for client attraction. What do you really want to say to your dream clients and what do they want to hear? This is such an important part of my mission to help you to attract dream clients only! Don't forget you can download my freebie around your brand values by clicking on the link below and I would love to hear your thoughts on today's episode. You can contact me through social media or by email.About Carly:Carly is a Personal Brand Strategist, Copy Queen and all round supporter of women based in the North West of England UK where she lives with her husband, their 3 young daughters and their 3 Guinea Pigs (also girls). She is a Speaker plus loves hosting Mindset and Strategy Retreats across the UK and soon to be Europe.You can find Carly at:Website: www.carlykeighley.comFREE BRAND VALUES GUIDE:https://www.carlykeighley.com/brand-values-guide/Email: info@carlykeighley.comInstagram: carly_keighleyFacebook: Carly Keighley>>FREE Facebook group ‘Dream Client Attractors'YouTube: Carly Keighley 

In today's episode I talk to Laura Ellera. Laura is a business mentor and she shares with us all things pivoting (can anyone else hear Ross from Friends shouting 'PIVOT'!) and how whether you are just starting out in business or are far along the road in your journey as an entrepenuer we all have mindset wobbles and blocks that come up. We talk about ways to overcome these blocks and how to truly be you in your brand. About Laura:Laura is a unique blend of straight talking northerner mixed with the heart of a spiritual gangster. She brings the love and grit needed to get your business off the ground. She is a business mentor to new entrepreneurs, top-ranking, award-winning podcaster, speaker, mama of boys and purpose living advocator.Website: www.lauraellera.comAbout Carly:Carly is a Personal Brand Strategist, Copy Queen and all round supporter of women based in the North West of England UK where she lives with her husband, their 3 young daughters and their 3 Guinea Pigs (also girls). She is a Speaker plus loves hosting Mindset and Strategy Retreats across the UK and soon to be Europe.You can find Carly at:Website: www.carlykeighley.comFREE BRAND VALUES GUIDE:https://www.carlykeighley.com/brand-values-guide/Email: info@carlykeighley.comInstagram: carly_keighleyFacebook: Carly Keighley>>FREE Facebook group ‘Dream Client Attractors'YouTube: Carly Keighley 

Today's episode is a fun one with a serious theme. You know my mantra is 'Dream clients only' so let's think about what does dream client really mean? How do you know they're a dream client?Let's think of it in terms of attracting a dream date (or friend or partner).  What do you need to be looking for? What do you need to have in common? Does connection matter? How do you know if someone is NOT your dream client? Listen to my tips to make this as easy as possible. I can't wait to hear your thoughts.About Carly:Carly is a Personal Brand Strategist, Copy Queen and all round supporter of women based in the North West of England UK where she lives with her husband, their 3 young daughters and their 3 Guinea Pigs (also girls). She is a Speaker plus loves hosting Mindset and Strategy Retreats across the UK and soon to be Europe.You can find Carly at:Website: www.carlykeighley.comFREE BRAND VALUES GUIDE:https://www.carlykeighley.com/brand-values-guide/Email: info@carlykeighley.comInstagram: carly_keighleyFacebook: Carly Keighley>>FREE Facebook group ‘Dream Client Attractors'YouTube: Carly Keighley 

Are you intuitively aligned with your business and your life? Do you feel like the universe is sending you messages to make changes or to listen within? In today's episode Natalia Komis talks about her journey to alignment as an intuitive business mentor. She explains to us about the masculine and feminine energies and her journey with understanding and embracing both sides and also how she has created boundaries in her own life to ensure that she works and lives with ease and steps away from the hustle.I would love to hear your thoughts on this episode.Don't forget to rate and review the podcast if you have enjoyed this episode and follow the podcast if you want more useful tips and great interviews downloaded straight to your phone or computer.About Natalia:Natalia Komis is an intuitive business mentor, spiritual leader, and the founder of Remote Mission. She is known for her entrepreneurial mission-led projects that empower the visionary leaders of tomorrow.Supporting conscious entrepreneurs and female leaders around the world since 2012, Natalia is passionate about sharing the strategies, insights and spiritual techniques she's learnt along the way so your mission is brought to the world with ease and impact.Website: https://www.nataliakomis.com/Facebook: https://www.facebook.com/iamnataliakomis/Instagram: https://www.instagram.com/nataliakomis/About Carly:Carly is a Personal Brand Strategist, Copy Queen and all round supporter of women based in the North West of England UK where she lives with her husband, their 3 young daughters and their 3 Guinea Pigs (also girls). She is a Speaker plus loves hosting Mindset and Strategy Retreats across the UK and soon to be Europe. You can find Carly at:Website: www.carlykeighley.comFREE BRAND VALUES GUIDE:https://www.carlykeighley.com/brand-values-guide/Email: info@carlykeighley.comInstagram: carly_keighleyFacebook: Carly Keighley>>FREE Facebook group ‘Dream Client Attractors'YouTube: Carly Keighley 

Today's episode is PACKED with copy info and tips you won't want to miss. If Michelle is the Brand Queen, let me tell you Emma Gives is the Copy Queen! They've talked about caption copywriting for social media, benefits to knowing your archetype, how to keep track of them, and the difference between intuitive, condition, and the dominant type. Also talked about the differences between copy and content copy, the bigger mistakes that people make with SM writing, how to know the ideal copy length for each platform, what's evergreen content, and copy VS sales generating content   They share tips on how to avoid cushion words, different CTA for your non-sales posts, and last but not least, tips on how someone can best prepare when enlisting a copywriter's help.   RESOURCES: Building a StoryBrand: Clarify Your Message so Customers Will Listen by Donald Miller WORK WITH MKW CREATIVE CO. Subscribe to the fun and entertaining monthly newsletter! Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! For more on Emma, you can find her as @emmagivenswriter on Instagram and as Emma Givens on YouTube. And you can check her services at emmagivens.com. This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma

WHAT A BOOK.If you've read it, you'll know. If you haven't, you need to! Untamed is part memoir/ part guide for the soul for all women everywhere. The cover states ‘Stop Pleasing, Start Living' which definitely sets the tone of this game changing - and as Carly's book club guest Natalie Trice says- life changing book.Whether you're listening along at the time of this episode's release, or coming back to it once you've read the book, please do find Carly and Natalie via their links below to share your thoughts too.You can connect with Carly and Natalie as follows:About Natalie:Natalie is also known as The Brave Visibility Coach and is on a mission to empower as many female business owners to step into their power and lead brave and visible lives.  She lives in Devon with her husband, their two sons plus their two dogs too. She is the Author of two books and is currently writing her third.Web: www.natalietrice.co.ukInstagram: natalietricecoachFree fb group: The Visibility Hub with Natalie TriceBook: PR School- Your Time To ShineAbout Carly:Carly is a Personal Brand Strategist, Copy Queen and all round supported of women based in the North West of England Uk where she lives with her husband, their 3 young daughters and their 3 Guinea Pigs (also girls). She is a Speaker plus loves hosting Mindset and Strategy Retreats across the UK and soon to be Europe. The next Ready to Soar Retreat is in Devon, UK 27th September – 1st October with Carly's first overseas retreat planned for September 2022 in Ibiza (please check out Carly's website below to find out more).Please connect with Carly as follows:Website: www.carlykeighley.comEmail: info@carlykeighley.comInstagram: soarwithcarlyFacebook: Carly Keighley>>Join the free Facebook group ‘Women Who Soar'Clubhouse:@carlykeighleyClubhouse Club: ‘Women Who Soar'>>Personal Branding Power Hour every Weds 13.00-14.00 utcYouTube: Carly Keighley

You read that correct… this episode does indeed feature bow tie wearing llamas, plus a very determined and inspiring guest who shares her experience of how burnout led to the exact opposite with a Wellbeing Farm complete with these unusual yet oh so fun residents. From opening the doors to The Wellbeing Farm in March 2013, Celia began her rollercoaster of a business ride to survive – facing near bankruptcy in December 2015 when a VAT bill nearly finished her business. The ‘bow tie on a llama' represents a turning point in the business, some people would call it the tipping point. The day Celia put a bow tie on a llama was the day that transformed everything. Since that point, the farm and Celia have continued to win multiple awards for their innovative work and Celia has won Implementer of the Year at the NationalEntrepreneur Awards and her team have won UK Wedding Events Team of the Year.About Celia:Celia is an entrepreneur and business owner, as well as Author of the book ‘Why Put a Bow Tie on a llama?', based in the North West of England. She is passionate about helping others to turn their stress into success, and to make the most of their lives too.Please do connect with Celia and The Wellbeing Farm as follows:Websites:Celia Gaze: www.celiagaze.comThe Wellbeing Farm: www.thewellbeingfarm.co.ukNorth West Centre for Business & Team Wellbeing website: www.northwestwellbeingcentre.co.ukWellbeing Lancashire website: www.wellbeinglancashire.org.ukFacebook: The Wellbeing Farm Wedding and Events VenueInstagram: celia_gazeBook: Why Put a Bow-tie on a Llama?About Carly:Carly is a Personal Brand Strategist, Copy Queen and all round supported of women based in the North West of England Uk where she lives with her husband, their 3 young daughters and their 3 Guinea Pigs (also girls). She is a Speaker plus loves hosting Mindset and Strategy Retreats across the UK and soon to be Europe. The next Ready to Soar Retreat is in Devon, UK 27th September – 1st October with Carly's first overseas retreat planned for September 2022 in Ibiza (please check out Carly's website below to find out more).Please connect with Carly as follows:Website: www.carlykeighley.comEmail: info@carlykeighley.comInstagram: soarwithcarlyFacebook: Carly Keighley>>Join the free Facebook group ‘Women Who Soar'Clubhouse:@carlykeighleyClubhouse Club: ‘Women Who Soar'>>Personal Branding Power Hour every Weds 13.00-14.00 utcYouTube: Carly Keighley

Ahhh the magic of messaging, such a crucial element when it comes to connecting with your audience and making sales. But what IS a message, and how do you define it? Let's find out…About Carly: Carly is a Personal Brand Strategist, Copy Queen and all round supported of women based in the North West of England UK where she lives with her husband, their 3 young daughters and their 3 Guinea Pigs (also girls). She is a Speaker plus loves hosting Mindset and Strategy Retreats across the UK and soon to be Europe. The next Ready to Soar Retreat is in Devon, UK 27th September – 1 st October with Carly's first overseas retreat planned for September 2022 in Ibiza (please check out Carly's website below to find out more).Please connect with Carly as follows:Website: www.carlykeighley.com Email: info@carlykeighley.comInstagram: soarwithcarly Facebook: Carly Keighley >>Join the free Facebook group ‘Women Who Soar' Clubhouse:@carlykeighley Clubhouse Club: ‘Women Who Soar' >>Personal Branding Power Hour every Weds 13.00-14.00 utc YouTube: Carly Keighley

 “What does identity have to do with stepping up and soaring” you may (or may not!) think. Well… everything! You see… the way you see yourself my not seem like a big thing, but it can make a huge difference in your mindset and especially in how you show up. Here Carly and Lauren talk about the thoughts and feelings that go hand in hand with identity, exploring potential beliefs around your role and how that could be holding you back. Do come and find Carly and Lauren following the links below to answer this very question!About Lauren:Lauren Malone is a Business and Mindset Coach for Female Entrepreneurs, as well as an Author and Mindset expert for BBC Radio. She is passionate about helping women to work around their mindset blocks to create the wealth, happiness and success they deserve. She lives in Gloucester with her husband and son.Please do connect with Lauren as follows: Web: www.lemontreecd.co.uk Facebook: Lemon Tree Coaching and Development Free Facebook group: Lemonade Instagram: laurenmalone_ee Book: The Expecting Entrepreneur About Carly: Carly is a Personal Brand Strategist, Copy Queen and all round supported of women based in the North West of England UK where she lives with her husband, their 3 young daughters and their 3 Guinea Pigs (also girls). She is a Speaker plus loves hosting Mindset and Strategy Retreats across the UK and soon to be Europe. The next Ready to Soar Retreat is in Devon, UK 27th September – 1 st October with Carly's first overseas retreat planned for September 2022 in Ibiza (please check out Carly's website below to find out more). Please connect with Carly as follows: Website: www.carlykeighley.com Email: info@carlykeighley.com Instagram: soarwithcarly Facebook: Carly Keighley >>Join the free Facebook group ‘Women Who Soar' Clubhouse:@carlykeighley Clubhouse Club: ‘Women Who Soar' >>Personal Branding Power Hour every Weds 13.00-14.00 utc YouTube: Carly Keighley 

In Episode 002 Carly chatted to Lauren Malone all about identity, in this episode Carly talks to Samantha Morris to take this one step further… looking at life as a female Entrepreneur and all that comes with it. Samantha shares her own entrepreneurial journey, from her military career to launching her coaching business and talks about all the ups and downs that came with it. She is passionate about empowering women to find a balance and achieve success on their terms. About Samantha: Samantha Morris is a Fempire Coach working with female business owners who feel stuck between business and family. As a business owner herself, with 5 children, Samantha knows what it is like to struggle, juggle, try to get it all done and make everyone happy. Samantha has a Bachelor of Business and is a process driven coach who loves to brainstorm solutions that work. She gets to the bottom of your biggest challenges and works with you from there. Please Connect with Samantha at: Website: www.samanthamorris.fempirecoach.com.au Facebook: https://www.facebook.com/samanthamfempirecoach Instagram: https://www.instagram.com/samanthamorris.fempirecoach/ About Carly: Carly is a Personal Brand Strategist, Copy Queen and all round supported of women based in the North West of England UK where she lives with her husband, their 3 young daughters and their 3 Guinea Pigs (also girls). She is a Speaker plus loves hosting Mindset and Strategy Retreats across the UK and soon to be Europe. The next Ready to Soar Retreat is in Devon, UK 27th September – 1 st October with Carly's first overseas retreat planned for September 2022 in Ibiza (please check out Carly's website below to find out more).Please connect with Carly as follows: Website: www.carlykeighley.com Email: info@carlykeighley.com Instagram: soarwithcarly Facebook: Carly Keighley >>Join the free Facebook group ‘Women Who Soar' Clubhouse:@carlykeighley Clubhouse Club: ‘Women Who Soar' >>Personal Branding Power Hour every Weds 13.00-14.00 utc YouTube: Carly Keighley 

 And we are OFF… wings at the ready and away we go! In the very first episode, Carly talks through what Soaring means as well as sharing a few questions you can ask yourself to check in with your current brand mindset and whether you are ready to soar? Enjoy! About Carly: Carly is a Personal Brand Strategist, Copy Queen and all round supported of women based in the North West of England UK where she lives with her husband, their 3 young daughters and their 3 Guinea Pigs (also girls). She is a Speaker plus loves hosting Mindset and Strategy Retreats across the UK and soon to be Europe. The next Ready to Soar Retreat is in Devon, UK 27th September – 1 st October with Carly's first overseas retreat planned for September 2022 in Ibiza (please check out Carly's website below to find out more). Please connect with Carly as follows: Website: www.carlykeighley.com Email: info@carlykeighley.com Instagram: soarwithcarly Facebook: Carly Keighley >>Join the free Facebook group ‘Women Who Soar' Clubhouse:@carlykeighley Clubhouse Club: ‘Women Who Soar' >>Personal Branding Power Hour every Weds 13.00-14.00 utcYouTube: Carly Keighley 

 Ah Dream Clients… wouldn't you just love to attract more of them? But where to even begin right? In this episode Carly talks through one of her all-time favourite subjects, all about identifying your personal brand values, bringing them to life, identifying who you want to work with and how to begin to connect. This episode is accompanied by an exclusive FREE download to help you with your values, click here to sign up to Carly's email list plus to download this handy guide. About Carly: Carly is a Personal Brand Strategist, Copy Queen and all round supported of women based in the North West of England Uk where she lives with her husband, their 3 young daughters and their 3 Guinea Pigs (also girls). She is a Speaker plus loves hosting Mindset and Strategy Retreats across the UK and soon to be Europe. The next Ready to Soar Retreat is in Devon, UK 27th September – 1 st October with Carly's first overseas retreat planned for September 2022 in Ibiza (please check out Carly's website below to find out more). Please connect with Carly as follows: Website: www.carlykeighley.com FREE BRAND VALUES GUIDE: https://www.carlykeighley.com/brand-values-guide/ Email: info@carlykeighley.comInstagram: soarwithcarlyFacebook: Carly Keighley >>Join the free Facebook group ‘Women Who Soar' Clubhouse:@carlykeighley Clubhouse Club: ‘Women Who Soar' >>Personal Branding Power Hour every Weds 13.00-14.00 utc YouTube: Carly Keighley 

Darian is 1/2 of an incredible duo. She is an amazing woman with a heart of gold. Her vulnerability inspires me. Copy I.D. is the only copywriting agency that trains copywriters in-house AND provides mentorship for writers at every level separating ourselves from common work-for-hire platforms that deliver low-quality results. Learn more at copyidentity.com. --- Send in a voice message: https://anchor.fm/journeytoentrepreneurship/message Support this podcast: https://anchor.fm/journeytoentrepreneurship/support

Kristen is a copywriter, author, and soon-to-be known as the Copy QUEEN. She helps online coaches “Rocket Launch” their offers with stellar copy that sells. Kristen completed her Professional Writing & Communications Degree at the University of Toronto in Toronto, ON, CA where she wrote and published her first book Behind Blue Eyes. It's her mission to help as many online coaches as possible save time (and sometimes the pain) of writing sales copy for their launches.In this episode, Kristen shares her best copywriting tips for online course creators! Follow Kristen on the links belowWebsite: https://www.copybykristen.caInstagram: https://www.instagram.com/copybbykristenPS: Click on the link below if you'd like a FREE copy of Jono's course “How to launch with no list or audience”bit.ly/jonopodcastFeel free to join the Course Creator Community Facebook Group!https://www.facebook.com/groups/coursecreatorscommunity1or visit our official website:https://www.coursecreatorcommunity.net/We are a community with hundreds of online course creators, everyone in the community is super supportive and we all share tips and ideas!