Kiss My Aesthetic Podcast

Drop everything and book a flight. Join Michelle and illustrator Caroline Tomlinson as they dive into the winding, wanderlust-filled path that led Caroline from agency burnout to full-time artistry, with pit stops in London, Cape Town, and New Zealand. They talk grit, galleries, creative identity, and the irreplaceable inspiration of travel. Tune in to embrace the beauty of happy accidents, creative ruts, and why travel is the ultimate fuel for your imagination.   Caroline Tomlinson is a London-based illustrator whose sketchbook and passport are rarely apart. A graduate of Central St. Martins, she blends inky, expressive marks with a love of travel, fashion, and culture—embracing “happy accidents” as part of her creative process. Her work has appeared in campaigns for Christian Louboutin, Sephora, Marc Jacobs, and Matches Fashion, and has been featured in Vogue, The Guardian, and Suitcase. Caroline also collaborates across mediums, recently launching a sustainable brand with Anthropologie and exploring film and animation in her latest project, Wanderlust Illustrated. ------------------------ In today's episode, we cover the following: Caroline's creative path The role of travel in shaping your work and perspective Burnout and reinventing your path Illustration style and medium Finding confidence as an artist Creative identity and career pivots Access to art and inspiration The power of your environment for creative flow Art as emotion, not emotion Dream projects ----------------------- GUEST INFO: To peruse Caroline's stunning illustrations, follow her on Instagram @CarolineTomlinsonIllustrator and visit their website, CarolineTomlinson.com ----------------------- Your designs deserve the front page—literally. Searchlight Digital is the women-led SEO and Google Ads agency that helps creative businesses get seen, not just admired. Use code KMA100 at searchlightdigital.ca for $100 off a 60-minute Pick My Brain call and finally get found. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Lauren deVane is back (for the fifth time!) to help us make sense of the AI landscape—minus the tech bro energy. She and Michelle unpack what GPT-4o actually means for creative work, how to use AI tools with taste, and why brand builders can't afford to sit on the sidelines. From custom bots to off-label use cases, this conversation is a sharp, strategic look at where branding and AI intersect. Lauren deVane is the founder of The Bemused Studio, where she builds strategic, scroll-stopping brand identities for bold creatives. With 60+ client projects under her belt, she now teaches designers how to integrate AI into their workflows. Formerly leading creative at Ulta Beauty and Walgreens, Lauren's worked with celebs like Kim Kardashian and Tracee Ellis Ross, and designed for brands like Hyatt and Chicago Fire. ------------------------ In today's episode, we cover the following: Choosing the right AI tool Understanding AI models AI for brand designers Why using AI isn't a threat to your business Taste vs tools Creative direction with AI Postproduction AI hacks Democratizing branding Ethics and optimism Custom instructions and training Off-label use cases ----------------------- RESOURCES: Use the code ITSGONNABEMAY for $400 off BAIS CAMP Episode 117: Midjourney & AI with Lauren deVane Episode 133: Midjourney & AI Part 2 with Lauren deVane Episode 162: Leveraging AI Tools for Innovative Marketing with Lauren deVane Episode 192: Authenticity and AI with Lauren deVane Episode 215: Client Case Study: FRG Real Estate (Part 2) ----------------------- GUEST INFO: To learn more about Lauren and her distinct style, follow her on Instagram @TheBemusedStudio, or visit her websites, TheBemusedStudio.com and JoinBaisCamp.com. ----------------------- Your designs deserve the front page—literally. Searchlight Digital is the women-led SEO and Google Ads agency that helps creative businesses get seen, not just admired. Use code KMA100 at searchlightdigital.ca for $100 off a 60-minute Pick My Brain call and finally get found. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Real estate but make it cozy with a touch of luxury. Tune in to hear Molly Gallagher of FRG Real Estate and Michelle talk all things Milwaukee, from historic homes to heritage branding. They dig into the emotional side of real estate, how to stage and sell with style, creating branded merch people actually want to rep, and what makes FRG's team-first, family-rooted approach so special. Molly shares her insights on client care, design taste, and why community is everything in the Midwest market. Tune in to learn all about architecture, aesthetics, and selling with heart.   Molly is a partner on one of the top grossing real estate teams in Wisconsin. Her life is crazy full with 4 kids of her own and 8 kids collectively with her husband's 4! She and her husband are both Wisconsin natives and love to build, decorate, and curate their homes in the Northwoods, of Wisconsin, Milwaukee, and in Boca Grande, FL. Molly is grateful every day for the incredible life she has after losing her mother at a young age and helping to raise her 4 siblings throughout her father's ongoing addiction issues. Positivity wins the day for Molly and she has a favorite saying: The more fun you have, the more fun you have! ------------------------ In today's episode, we cover the following: Molly's path into real estate The storytelling of staging your home FRG's brand evolution working with MKW Creative Co. The secret sauce of Milwaukee Working with family The value of teamwork Real estate strategy and marketing insight Looking at the real estate market in 2025 New builds vs. historic home Events and client connection What makes FRG different ----------------------- RESOURCES: Episode 174: Client Case Study: FRG Real Estate ----------------------- GUEST INFO: To learn more about FRG Real Estate, follow their Instagram @FalkRuvinGallagher and visit their website, thefrgteam.com/ ----------------------- Your designs deserve the front page—literally. Searchlight Digital is the women-led SEO and Google Ads agency that helps creative businesses get seen, not just admired. Use code KMA100 at searchlightdigital.ca for $100 off a 60-minute Pick My Brain call and finally get found. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

SEO is a long game—here's how to play it well. SEO expert Tedi Bezna breaks down what SEO actually is, where to start, and how to make your website more findable without becoming a tech expert. From keyword strategy to AI myths to what Google really wants in 2025, this convo is a goldmine for service providers, designers, and online business owners alike.   Tedi Bezna is the founder of Searchlight Digital and an SEO expert with over a decade of experience in search engine marketing. She and her all-women team have worked with over 500 businesses over the last 7 years, delivering effective, high-quality SEO services with a focus on transparency & integrity. Working collaboratively with other marketers, she helps designers & developers deliver stunning, SEO optimized sites that help their clients grow online. ------------------------ In today's episode, we cover the following: What SEO actually means The power of keywords Blogging for SEO What Google wants for SEO in 2025 AI & SEO (and where ChatGPT doesn't match up to an SEO expert) CTA's and conversion Accessibility & SEO SEO tips for website designers Walking through clients about expectations Inside good SEO hygiene ----------------------- RESOURCES: Screaming Frog for SEO audits Use code KMA100 for $100 off a Pick My Brain session with Searchlight Digital ----------------------- GUEST INFO: To learn more about Searchlight Digital and SEO, follow them on Instagram @SearchlightDigital and visit their website, SearchlightMarketing.ca ----------------------- Your designs deserve the front page—literally. Searchlight Digital is the women-led SEO and Google Ads agency that helps creative businesses get seen, not just admired. Use code KMA100 at searchlightdigital.ca for $100 off a 60-minute Pick My Brain call and finally get found. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Ready to ditch the starving artist trope and paint your own path to creative success? From charging what you're worth, to calling out sneaky art competitions, and navigating the wild world of social media—Michelle and Phoebe break it all down. Pull back the curtain on the business of murals, how Phoebe cold-pitches her way to projects, and why she's over playing nice with companies running “for exposure” contests. Plus, hear the hot takes and honest realities of building a creative career in late stage capitalism.   Phoebe Nelson is a San Diego-based muralist, designer, and founder of Pandr Design Co. With a decade of experience painting large-scale murals across the globe, Phoebe is known for transforming blank walls into bold, colorful works of art that reflect community, brand identity, and joy. Through her work, she champions public art accessibility and empowers other creatives by sharing her business knowledge and mural expertise. ------------------------ In today's episode, we cover the following: Phoebe's journey as a muralist and graphic designer Diversifying creative income and business offerings Artist education and community support Issues in creative communities: free work and competition Project alignment and client selection Business risk in social media Alternative marketing strategies Cold emailing and direct outreach Manifestation and future goals ----------------------- GUEST INFO: To see Phoebe's murals and support her work, follow her on Instagram @PandrDesignCo, Tik Tok @PhoebeCornog and visit her website PandrdDesignCo.com ---------------------- Social media in 2025 is pure chaos—platforms are shifting, algorithms are unpredictable, and keeping up feels like a full-time job. That's why we're sharing our 2025 Social Media Webinar that we share with all of our clients. It's a no-BS breakdown of what's working, what's dead, and how to build a strategy that actually delivers. Whether you're a brand owner or a social media pro, this resource is your shortcut to navigating the wild west of online marketing. Tune in at MKWCreative.co/resources/p/2025socialmedia ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

What if your anxiety is really just untapped creativity looking for a way out? Join Michelle and stop-motion expert Colette Peri as they give actionable tips for setting social media boundaries, making time for soul-nourishing hobbies, and rediscovering creativity just for the fun of it. In this episode, Colette shares how she found her niche, and what makes content actually magical. She and Michelle dive into creativity, pitching yourself, and staying playful even when the pressure's on.   Colette Peri is an industry-leading stop-motion artist and educator known for her colorful aesthetic, creative ideas, and eye-catching animations. Her client list includes prominent brands such as Sony, Starbucks, REI, Dunkin', Pottery Barn Kids, Redbull, and more. On a mission to help others pursue their creativity, she passionately believes in sharing her knowledge and opening up the doors to the stop-motion industry through her online courses. She has been a featured speaker at major conferences such as Adobe MAX, Alt Summit, and Sony Kando— delivering engaging talks on creativity + stop-motion. ------------------------ In today's episode, we cover the following: How Colette got into stop-motion Why your creativity is your most valuable asset Pitching and partnerships How to set boundaries with social media Work/life balance Overcoming self-doubt Social media and the changing digital landscape The simple antidote to anxiety Self-regulation tools Planning tech-free days/events Building a sense of belonging/ community ----------------------- RESOURCES: Stolen Focus by Johann Hari Today Show: How to live 'beyond anxiety' according to expert Martha Beck ----------------------- GUEST INFO: To learn more about Colette and stop-motion, follow her on Instagram and Tik Tok @Colette.Peri and visit their website, ColettePeri.com. ---------------------- Social media in 2025 is pure chaos—platforms are shifting, algorithms are unpredictable, and keeping up feels like a full-time job. That's why we're sharing our 2025 Social Media Webinar that we share with all of our clients. It's a no-BS breakdown of what's working, what's dead, and how to build a strategy that actually delivers. Whether you're a brand owner or a social media pro, this resource is your shortcut to navigating the wild west of online marketing. Tune in at MKWCreative.co/resources/p/2025socialmedia ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Melissa Litchfield is the marketing strategist brands call when they're ready to run ads that actually convert. In this episode, she breaks down the Facebook and Instagram ad game—from testing offers to ad copy do's and don'ts to how your creative strategy can make or break your ROI. She and Michelle also dive into ad budgets, email list-building, and why you should probably stop boosting posts.   Melissa is the founder of Litchfield Media, a seasoned digital marketing strategist, Meta ads expert, and proud mother. As an agency owner, Melissa has worked with digital marketing powerhouses like Boss Babe and Gemma Bonham-Carter, gaining extensive experience across diverse industries including insurance, e-commerce, and brick-and-mortar businesses. Melissa has personally mentored over 1,000 students through digital products and workshops, and has trained internal team members who have gone on to secure paid media positions at major companies like Weight Watchers and DISH Network. Recognizing that business owners needed more than just course content, Melissa created Ad Traffic School™, a comprehensive resource that provides both foundational ad knowledge and ongoing support. ------------------------ In today's episode, we cover the following: Melissa's agency origin story Why you want to consider paid ads in 2025 What you need before considering paid ads Ad funnels 101 Real talk on ad budgets Offer testing Creative best practices Ad copy tips Email list growth via ads Which metrics matter for ad campaigns Networking on Threads The downfall of Clubhouse ----------------------- RESOURCES: Grab your free Proven Pixel Permit and start your ad campaign with confidence ----------------------- GUEST INFO: To learn more about Litchfield Media, follow them on Instagram, Facebook and Tik Tok @LitchfieldMedia and visit their website, LitchfieldMedia.org ---------------------- Social media in 2025 is pure chaos—platforms are shifting, algorithms are unpredictable, and keeping up feels like a full-time job. That's why we're sharing our 2025 Social Media Webinar that we share with all of our clients. It's a no-BS breakdown of what's working, what's dead, and how to build a strategy that actually delivers. Whether you're a brand owner or a social media pro, this resource is your shortcut to navigating the wild west of online marketing. Tune in at MKWCreative.co/resources/p/2025socialmedia ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

From a homemade gluten-free loaf for mom to Whole Foods shelves nationwide, Queen Street Bakery's journey is anything but bland. Founders Giovanni and Tony share how they built a better-for-you, gluten-free bakery brand without cutting corners or flavor. They dig into ingredient sourcing, packaging pivots, building a brand, and what it takes to win customer trust in the crowded CPG space.   Giovanni Angelucci (founder) got tired of settling for terrible tasting gluten-free breads with bad ingredients, so he created a healthy bread made from foods you should be eating, and brought it all across the continent. Gio comes from an entrepreneurial family that believes that if a good idea exists, everyone should benefit from it. So, when Gio's mom had been struggling to find a good gluten-free bread that was tasty and made from wholesome, nutritious ingredients, he set out to make it happen by starting Queen Street Bakery, even though he had never been involved in the food business before. Outside of work and business, Gio spends his time with his family and friends, traveling, cooking and eating. He enjoys keeping active with soccer and basketball, and has an appreciation for design and architecture. ------------------------ In today's episode, we cover the following: How Queen St. Bakery was found Inside ingredient formulation and integrity Packaging evolution Avoiding brand overwhelm Building a brand Feedback-driven growth Finding strong creative partnerships Marketing flops Scaling sustainably   ----------------------- RESOURCES: Episode 188: BINGOALS & Cultural Branding with Palu Malerba ----------------------- GUEST INFO: To check out Queen St. Bakery, follow them on Instagram, Facebook, @QueenStreetBakery and TikTok @QueenStBakery, and visit their website QueenStreetBakery.com ---------------------- Social media in 2025 is pure chaos—platforms are shifting, algorithms are unpredictable, and keeping up feels like a full-time job. That's why we're sharing our 2025 Social Media Webinar that we share with all of our clients. It's a no-BS breakdown of what's working, what's dead, and how to build a strategy that actually delivers. Whether you're a brand owner or a social media pro, this resource is your shortcut to navigating the wild west of online marketing. Tune in at MKWCreative.co/resources/p/2025socialmedia ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high-quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Big art. Bigger confidence. Molly Reopelle shares how she went from calligraphy at weddings to murals that define neighborhoods—literally. In this creative deep-dive, her and Michelle unpack the magic of large-scale art, finding your visual style, and navigating pricing with confidence (even if you're Midwest nice about it). Molly drops gems on creative sustainability, public art, business coaching, and why she doesn't take on projects in January. If you've ever wondered what it takes to turn passion into public-facing, paid work—this one's for you.   Molly (McDougall) Reopelle is a muralist and illustrator based in Minneapolis, MN. Dubbing herself an "artistic translator", Molly works with brands and individuals alike to learn their story and create custom visuals that bring it to life in beautiful and memorable ways. Outside of client work, Molly aims to build creative community by connecting with artists to squash imposter syndrome and spread the word that there is room for all of us at the table. ------------------------ In today's episode, we cover the following: Going from a French degree to a muralist Molly's design process Defining your style and attracting the right clients Business evolution in 2025 The value of pouring energy into your business Working with a business coach Pushing past the starving artist mindset Mindset shifts in charging your worth Setting the tone for your business Dream projects The importance of public art ----------------------- RESOURCES: Episode 206: Turn Your Art into a Business with Annie Boulding ----------------------- GUEST INFO: To check out Made by Molly Jo's murals, follow her on Instagram, Facebook, and TikTok @MadeByMollyJo and visit her website MadeByMollyJo.com. ---------------------- Social media in 2025 is pure chaos—platforms are shifting, algorithms are unpredictable, and keeping up feels like a full-time job. That's why we're sharing our 2025 Social Media Webinar that we share with all of our clients. It's a no-BS breakdown of what's working, what's dead, and how to build a strategy that actually delivers. Whether you're a brand owner or a social media pro, this resource is your shortcut to navigating the wild west of online marketing. Tune in at MKWCreative.co/resources/p/2025socialmedia ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high-quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

One woman. One wild idea. One perfect can. Tiffany Jones, founder of Avenue 8 Cocktails, joins Michelle to share how she turned a frustration into an award-winning beverage brand. She'll walk you through the female-led research, formulation, and design process that brought her vision to life—from sourcing clean ingredients to collaborating with kick-ass team. They also dive into building a lifestyle brand, seeding strategy, and that feeling of seeing complete strangers enjoy your product. Tune in for business inspo, packaging eye candy, and a reminder to say yes to yourself before you're "ready."   Tiffany Jones is the founder of Avenue 8 Cocktails. A Dallas native, Jones attended The University of Texas at Austin, and explored the fast-paced world of Wall Street in New York City - before earning her MBA at SMU. Her professional career spans fashion, cosmetics, advertising, and banking, but her true passion lay in high-end residential interior design—a field she thrived in for over 22 years. After a plethora of college family weekends drinking RTD cocktails that didn't satisfy, Jones set out to create a RTD cocktail for women that exuded luxury, taste and transparency. ------------------------ In today's episode, we cover the following: The origin story of Avenue 8 Cocktails The importance of branding and product differentiation Market research findings on women consuming alcohol Building Avenue 8's brand world Creating elevated packaging Launching with a PR strategy Avenue 8's future vision Winning the RTD Silver Medal at the Fifth Annual Craft Spirits Packaging Awards Advice for Founders ----------------------- RESOURCES: Episode 113: Hotel Lobby Candle with Lindsay Silberman ----------------------- GUEST INFO: To learn more about Tiffany and Avenue 8 Cocktails, follow her on Instagram @Avenue8Cocktails and visit their website DrinkAvenue8.com ---------------------- Social media in 2025 is pure chaos—platforms are shifting, algorithms are unpredictable, and keeping up feels like a full-time job. That's why we're sharing our 2025 Social Media Webinar that we share with all of our clients. It's a no-BS breakdown of what's working, what's dead, and how to build a strategy that actually delivers. Whether you're a brand owner or a social media pro, this resource is your shortcut to navigating the wild west of online marketing. Tune in at MKWCreative.co/resources/p/2025socialmedia ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high-quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

If your Dropbox is full of unused brand photos… this episode is your intervention. Photographer and videographer Nadia of LeightBox Media joins Michelle to dish on everything from shoot prep to post-production magic. They talk creative direction, pricing realities, how to plan for photos with real longevity—and why one great image can work way harder than you think. Nadia shares what makes a shoot run smoothly, the gear that matters, and how AI is changing the creative workflow.   Nadia Nowak-Leight is a San Diego-based branding photographer and videographer with over 10 years of experience. As the owner of LeightBox Media, she specializes in helping women confidently grow and launch their businesses with marketable content that drives traffic, builds trust, and boosts sales. She also works with commercial brands to craft compelling projects that sell, delivering everything from ad campaigns to sizzle reels that elevate their presence and extend their reach. ------------------------ In today's episode, we cover the following: How Nadia became a photographer Photo vs. video strategy Making a successful photoshoot Different types of brand photography Running an efficient and organized shoot Creative flow and client energy How brand designers can support photographers Post-production and delivery Maximizing photo longevity Photography and videography trend predictions ----------------------- RESOURCES: Episode 142: Client Case Study: Fit Boss Blueprint with Reuben Brooks ----------------------- GUEST INFO: To learn more about Nadia and LeightBox Media, follow her on Instagram @LeightBoxMedia and TikTok @Nadia_NowakLeight and visit her website at LeightBoxMedia.com. ---------------------- Social media in 2025 is pure chaos—platforms are shifting, algorithms are unpredictable, and keeping up feels like a full-time job. That's why we're sharing our 2025 Social Media Webinar that we share with all of our clients. It's a no-BS breakdown of what's working, what's dead, and how to build a strategy that actually delivers. Whether you're a brand owner or a social media pro, this resource is your shortcut to navigating the wild west of online marketing. Tune in at MKWCreative.co/resources/p/2025socialmedia ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high-quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Big walls, bold colors, and even bigger creativity—Annie's murals turn blank spaces into showstoppers. She shares how she landed her first big projects, why pricing your work confidently is non-negotiable, and how artists can ditch the starving artist myth for good. Plus, she breaks down the power of community, creative flow, and why women lifting each other up is the real blueprint for success.   Annie is a muralist and digital illustrator and who creates bold, eye-catching art inspired by all things bright, retro, and groovy. She collaborates with clients to elevate their spaces, transforming them with vibrant color and creativity. A Southern California native, Annie draws inspiration from the sunny cities she's always called home, channeling their energy and hues into her work. She believes magic and fun are all around us, and her art reflects that playful, colorful spirit. Whether it's a digital project or a large-scale mural, Annie's goal is to create art that makes people smile and see the world a little more vividly. ------------------------ In today's episode, we cover the following: How Annie become a muralist Finding your style and brand identity Authenticity in business Community building in business Rejecting the scarcity mindset Breaking the starving artist myth Handling client objections and negotiating rates The power of female entrepreneurship ----------------------- RESOURCES: The Moment of Lift by Melinda Gates ----------------------- GUEST INFO: To learn more about Annie and It's a Disco Day, follow her on Instagram and TikTok @ItsADiscoDay and visit her websites at ItsADiscoDay.com. ---------------------- Social media in 2025 is pure chaos—platforms are shifting, algorithms are unpredictable, and keeping up feels like a full-time job. That's why we're sharing our 2025 Social Media Webinar that we share with all of our clients. It's a no-BS breakdown of what's working, what's dead, and how to build a strategy that actually delivers. Whether you're a brand owner or a social media pro, this resource is your shortcut to navigating the wild west of online marketing. Tune in at MKWCreative.co/resources/p/2025socialmedia ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Forget skipping lattes—Amber Frankhuizen is here to talk about real financial freedom (and why you should still enjoy your matcha). Michelle and Amber get real about building wealth, dismantling money myths, and why women must step up and own their financial power. Get the tea on overspending traps, pricing your work with confidence, and why making more money isn't just about luxury—it's about impact. Relearn what true wealth means as they dive into media literacy, self-care, and finding the rituals that help you feel your best self.   Her LinkedIn bio says she's “the Founder, CEO & Chief Strategist at AFMKTG,” which is true, but it's not the whole truth. (And honestly, it's a little boring.) The reality is, Amber founded her award-winning creative agency, AFMKTG, on an ironing board, figuring out how to build a profitable business out of nothing after jumping from the corporate ladder without a plan or a parachute. Her experience in building her own business, managing nearly a half-billion dollars in real estate assets, and being a mentor and coach for 10+ years has culminated in the birth of the Old Money Podcast. Amber is bold, straight up and direct - she has provocative views on business and a tongue-in-cheek approach that keeps her team and clients on their toes. ------------------------ In today's episode, we cover the following: Inside the Old Money Podcast Breaking generational money cycles Amber's debt recovery plan Spending vs. overspending How to protect your energy Hypnosis, neurofeedback and self-care Inside our morning routines and rituals Intentional media consumption Being smart consumers The power of consistency ----------------------- RESOURCES: Episode 94: Life According to Agency Owner Amber Frankhuizen Tune into Old Money Podcast Follow hypnotist @JuliaBalto on Instagram ----------------------- GUEST INFO: To learn more about Amber and the Old Money Podcast, follow her on Instagram at @AFMKTG, @AmberInCalifornia, and @OldMoneyPodcast and on TikTok @OldMoneyPodcast, and visit her websites at AFMKTG.com and OldMoneyPodcast.com.   Social media in 2025 is pure chaos—platforms are shifting, algorithms are unpredictable, and keeping up feels like a full-time job. That's why we're sharing our 2025 Social Media Webinar that we share with all of our clients. It's a no-BS breakdown of what's working, what's dead, and how to build a strategy that actually delivers. Whether you're a brand owner or a social media pro, this resource is your shortcut to navigating the wild west of online marketing. Tune in at MKWCreative.co/resources/p/2025socialmedia   ---------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Jessica Molina didn't just build an art career—she built a brand, a business, and a voice that won't back down. From studying architecture to becoming full-time lettering artist, Jessica shares how she honed her signature style that is bold, vibrant, and undeniably her. You'll learn what you need to define your own style, the business of art, and why standing out beats playing it safe. Plus, get some real talk on imposter syndrome, why joy is a form of resistance, and the responsibility of artists to speak up in today's political landscape.   Jessica Molina is a Nicaraguan-American lettering artist and illustrator based in Dallas, Texas, known for her vibrant and expressive artwork. She's created work for national and global clients like Target, Snapchat, Sol de Janeiro, CASETiFY, Toyota, and more. Jessica's pieces weave together bold lettering with lush, feminine visuals, often exploring deep themes of self-love, empowerment, and personal growth. Her mission as an artist is to empower others to embrace their uniqueness, fully and unapologetically. ------------------------ In today's episode, we cover the following: Finding community on Instagram From architecture to lettering Defining your unique artistic style Evolving your style Dream projects and big breaks Navigating imposter syndrome The role of artists in society Creativity as resistance Murals and public art ----------------------- RESOURCES: Get 15% off when you sign up Jessica's newsletter ----------------------- GUEST INFO: To learn more about Jessica and her vibrant designs, follow her on Instagram, Facebook, and Tik Tok @SeeJessLetter and visit their website, shop.jessicamolina.design ---------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Art isn't just passion—it's profit, and Alicia Puig is here to prove it. As co-founder of PXP Contemporary, she's redefining how emerging artists sell, price, and thrive in the digital art world. From diversity in the art world to co-writing the ultimate creative biz handbook, Alicia spills the secrets every artist (and collector) needs to know. Plus, she's got a no-BS formula for pricing artwork (which you can snag below)—because exposure doesn't pay the bills.   Alicia Puig is the curator & co-founder of PxP Contemporary online art gallery, director at Create! Magazine, and co-author of The Complete Smartist Guide and The Creative Business Handbook. She has worked in the arts industry for galleries, museums, art fairs, private collectors, art publications, and an auction house for over ten years in the US, the Netherlands, and Costa Rica. Her writing has been published in magazines and on blogs including Beautiful Bizarre Magazine, Art She Says, and Artspiel, among others. Additionally, she has served as a guest curator or juror for Hastings College, All She Makes, Rise Art, SHOWFIELDS, Apex Art, Arts to Hearts Project, I Like Your Work, Visionary Art Collective, and Pretty Girls Making Cool Shit. She received a 2020-2021 Latina Leaders Award by Latinas in Business Inc. and earned the Honorable Mention for Curatorial Excellence at the Fall 2022 edition of Affordable Art Fair NYC. ------------------------ In today's episode, we cover the following: Alicia's arts background The business of art Pricing and selling your artwork Factors to consider in pricing art pieces What goes into curating an online art gallery Industry gatekeeping in the contemporary art industry Advice for emerging artists ----------------------- RESOURCES: Get 10% off your first PxP Contemporary piece with code NEWCOLLECTOR Buy Alicia's book, The Complete Smartist Guide Snag your FREE Artist Pricing Calculator Episode 201: Building a Global Brand with Shay Bacani ----------------------- GUEST INFO: To learn more about PxP Contemporary and support artists, follow them on Instagram, Facebook, and Tik Tok @PxPContemporary and visit their website, PxPContemporary.com ---------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Ever wondered how to turn your daily grind or client success stories into captivating content like a pro? Tune in for your ultimate guide to creating DIML (Day in My Life) and case study videos. Michelle gives you the low down on capturing and editing content that will attract dream clients. Whether you're a founder looking to show off your brand's ethos or someone eager to boost your visual storytelling skills, tune in for a masterclass in marketing authenticity. ------------------------ In today's episode, we cover the following: How to create Day in My Life content Taking the perfect shots and transition clips Lighting and audio best practices Uploading and editing tips Background music considerations Creating client case study videos Adding captions and visuals Significance of showcasing case study project content ----------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high-quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Unlock the financial secrets and strategies for women in business with Shay Bacani! From dusting off your financial hygiene to how to scale your business to go global, dig into finance strategies to transform your money mindset in 2025. Whether you're a solopreneur or looking to scale with a team, Shay's offers tips you can apply right after listening to this episode!   Shay Bacani is a powerhouse CFO and visionary entrepreneur, specializing in financial management and strategy. As the founder of Centure Financial, Shay has dedicated her career to empowering female founders to dominate their markets, expand their businesses, and orchestrate high-value exits. Her innovative approach to business finance has transformed countless entrepreneurial visions into scalable empires.   As a thought leader and strategist, Shay is deeply passionate about putting wealth, capital, and equity into the hands of women. Her mission is to ensure women own and influence the industries they consume.   ------------------------ In today's episode, we cover the following: New Year's goals Looking ahead into Q1 and 2025 Going from a solopreneur to hiring employees Payroll problems in business Investing in businesses you know How marketing plays into your business strategy Financial hygiene for creatives Addressing knowledge gaps Entering a global economy How to grow with focus ----------------------- RESOURCES: Episode 123: Financially Fit with Shay Bacani Mention KMA podcast on your Centure Financial application and receive $200 off! ----------------------- GUEST INFO: To learn more about Shay and her financial advice, follow her on Instagram @CentureFinancial, TikTok @ShayInFinance her website, CentureFinancial.com ---------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

It's 2025. If you're not game-ifying your goals, then what are you doing? Michelle's playful approach with her viral bingo card will have you eager to chase down this year's dreams. Learn how to craft goals that matter, avoid the traps of vanity metrics, and enjoy the thrill of friendly competition. If you're ready for a fun, engaging way to achieve more this year, grab your bingo card and let's get started! ------------------------ In today's episode, we cover the following: How to play Bingoals Yearly goals to reconsider Client-related Bingoals at MKW Creative Co. Social media goals Podcast goals Skillshare goals Award and review goals Charity work donations Project goals ----------------------- Resources: Get your 2025 Bingoals Canva Template Episode 169: Your Midyear Bingo Card Check-In Episode 188: BINGOALS & Cultural Branding with Palu Malerba ----------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Ready to elevate your storytelling game? This week Michelle talks to Sarah from The Deckery to deep dive into the world of presentation design. From transforming pitch decks into works of art to the secrets of cutting the clutter and landing that $50 million deal, you'll learn how to make every slide shine. Whether you're a seasoned designer or just starting out, Sarah's journey from business admin major to the founder of The Deckery will inspire you to find your own niche and thrive.   Sarah is the Founder of The Deckery, a presentation design agency that helps businesses communicate with clarity and confidence. Under her leadership, The Deckery has crafted decks and marketing materials seen by executives at Amazon, Netflix, Disney, and Walmart—one even played a role in securing $10M in funding. With a background in design and storytelling, Sarah has worked across industries like hospitality, cannabis, and retail, with projects featured in Newsweek and Architectural Digest. Previously, Sarah was part of Avison Young's Global Rebrand Design Team, leading design testing and training for over 120 marketers. At The Deckery, Sarah's committed to turning ideas into impactful presentations that leave a lasting impression.   ------------------------ In today's episode, we cover the following: Inside of the KMA Facebook group Sarah's career path and design journey Niching down to your zone of genius What a prepared client looks like Using AI imagery in presentations Leveraging social media for client acquisition Why AI is replacing Fiverr Marketing your business as a founder Sarah's launch party Travel plans and working alongside multiple timezones ----------------------- GUEST INFO: To learn more about Sarah and how she can create your next pitch deck, follow her on LinkedIn @SarahMammen visit her website, TheDeckery.com ---------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Think marketing only thrives online? Think again! Michelle ventures into the world of screen-free branding to share tips on capturing your audience's hearts without relying on social media. Reconnect with the magic of print, unique in-person events, and authentic community engagement. Ready to rethink how you build your brand? ------------------------ In today's episode, we cover the following: Print design comeback Event hosting Community engagement Crafting experiential moments ----------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Elevate your brand game and work with MKW Creative Co. in 2025. From consults to our brand design, we'll walk you through all the options. Learn the offerings you'll unlock once you join the MKW Creative fam to keep your brand looking sharp. Whether you're starting your business or looking for a rebrand, we're excited to meet you! ------------------------ In today's episode, we cover the following: MKW Creative Co.'s current offerings Free offerings Consultancy sessions Brand strategy sessions Signature branding services Secret menu services Designing merch Social media management Website design How to sponsor the Kiss My Aesthetic podcast ----------------------- Resources: Episode 134: How to Build Your Brand Architecture Episode 142: Client Case Study: Fit Boss Blueprint with Reuben Brooks Episode 146: My Brand Design Process, Step by Step Episode 156: Creating a Brag-Worthy Brand Strategy Episode 181: How to Build a Brag-worthy Brand Empire Pt 1 Episode 184: How to Build a Brag-worthy Brand Empire Pt 2 Episode 187: How to Build a Brag-worth Brand Empire Pt 3 ----------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Ready to flip the script on wellness branding? This week, we're joined by In Light Hyperbarics' Marketing Director, Mariah Coistra, to dive into their recent rebrand. Hear how their transformation snagged rave reviews and learn actionable tips for marketers aiming to create impactful change in their companies. Curious about hyperbaric oxygen therapy? Mariah provides a 101 lesson, detailing its benefits and how it bridges the gap between Western and alternative medicine. Tune in to discover the synergy between smart branding and innovative wellness practices!   Mariah's path into marketing has been anything but conventional. Starting as a hyperbaric tech, she quickly recognized In Light Hyperbarics' potential to grow and reach more people. For four years, Mariah patched together resources and worked creatively with what the company had in its early stages. Trusting her instincts, she ultimately sought out Michelle to lead a transformative rebrand that would elevate the company's presence. Now, as Marketing Director, Mariah shapes the company's voice and strategy, driving growth and building connections within the community. Her passion for wellness, combined with her in-depth knowledge of the industry's ins and outs, has been key in expanding the reach of hyperbaric oxygen and light therapy, making these transformative treatments more accessible to all. ------------------------ In today's episode, we cover the following: What hyperbaric oxygen is How Mariah got into hyperbarics Why In Light started working with MKW Creative Co. What their branding looked like before What made them ready to work with Michelle and her team Branding presentation takeaways Feedback from the rebrand How the rebrand is elevating their persona Speaking up as a marketing manager The technology behind hyperbaric oxygen Client case study on hyperbarics Recommendations for people who can't access hyperbarics ----------------------- GUEST INFO: To learn more about In Light Hyperbarics, follow them on Instagram @InLight_Hyperbarics, Tik Tok and Facebook @InLightHyperbarics, and visit their website, InLightHyperbarics.com. ---------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Ever wondered how to juggle multiple clients, streamline business processes, and still keep your sanity intact? Cody, MKW Creative Co's OBM, is back to dish out the secrets to avoid burnout, set firm project deadlines, and make your business run like clockwork. From managing client expectations to discovering your team's “zone of genius,” you'll learn how to build an efficient foundation for your business.   Cody Garner-Howe is an operations and systems strategist! What does that mean? She takes a look at how your business is currently running, and searches for improvements in tools, technology, and systems to make your business processes work better for you. Her goal is to help entrepreneurs reclaim their time, make even better business decisions, and improve their product or service delivery to clients. Cody has five years of experience in SaaS and CRM system management for small, medium & enterprise size businesses. She specializes in Dubsado, Microsoft Dynamics 365, and Emarsys, but loves nothing more than learning the ins and outs of a new platform. ----------------------- In today's episode, we cover the following: Leaving the corporate world What Cody uses to manage MKW Creative Co. Project management and proposals Workflow optimization A day in the life of an OBM Optimizing your time with Harvest Quoting projects with a pricing matrix Client retention and service expansion Team productivity and well-being Proposal vs. actualized projects What's inside Cody's audit Goals for 2025 ---------------------- RESOURCES: Episode 128: Meet the Team: Online Business Manager Cody Garner-Howe ----------------------- GUEST INFO: To learn more about Cody and how she can manage your online business, follow her on Instagram @CodyOBM visit her website CodyGarnerHowe.com, and get 15% off a Process Audit using the code KMA2025. ---------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Learn which design trends your brand should hop on in 2025. Michelle goes through four trends she predicts will rise in the new year, how they'll be played out, and who could benefit from hopping on them. From an inclusive spin on hunting aesthetics to handmade vibes to tech-free luxury escapes. Don't miss out on becoming a trendsetter in your industry. ------------------------ In today's episode, we cover the following: How to predict trends Serving hunt Crafted comeback Do not disturb deluxe Monument or make-believe Brands that should hop on these trends Dos and don'ts for your brand in 2025 ----------------------- Resources: Read the 2025 Design Trend Predictions Snag your 2025 BinGOALS Canva Template Episode 117: Midjourney & AI with Lauren deVane Episode 133: Midjourney & AI Part 2 with Lauren deVane Episode 152: Small Wonders: Exploring Miniaturist Art with ChelseaMakes Episode 162: Leveraging AI Tools for Innovative Marketing with Lauren deVane Episode 168: AI and Data Privacy with Claire Xue Episode 174: Olympics Predictions: Brands, Athletes & Activations Episode 186: Branding Lessons from Presidential Campaigns Episode 192: Authenticity and AI with Lauren deVane ----------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Ready to give your branding and client retention strategies a much-needed floss? Join Kim of Bloom RDH and Michelle as they break down how to keep your content fresh and master the art of client loyalty. From insights inside of the dental hygienist industry to job retention with Gen Z, this convo is packed with pearls of wisdom.   Kimberly Augustus brings over a decade of valuable experience as a seasoned dental hygienist, coupled with almost 10 years of dedicated service in the field of education. Recognizing a crucial need for mentorship in the post-graduation phase, Kimberly took the initiative to establish BloomRDH. As the founder of this empowering platform, she is committed to assisting dental hygiene students in confidently navigating the transition from student to professional. Kimberly is passionate about walking this journey alongside them, ensuring they feel supported every step of the way. With a wealth of industry knowledge and a heart for mentorship, Kimberly Augustus is a guiding force in helping dental hygienists bloom into successful professionals. ------------------------ In today's episode, we cover the following: How Kim founded Bloom RDH Role of community and networking in denistry Rebranding process with MKW Creative Co. Diversifying marketing strategies Evolving student demographics Ideal client research Gen Z and job retention Cutting through the noise in online education ----------------------- GUEST INFO: To learn more about Kim and Bloom RDH, follow them on Instagram @BloomRDH, visit their website, BloomRDH.com, and send Kim an email at BloomRDH@gmail.com. ---------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

With Chat GPT celebrating its second birthday, what better way to ring it in than an episode with our resident AI guru, Lauren deVane?! Ever wondered if AI could really replace the personal touch in your favorite handmade goods? Spoiler alert: no! Uncover the magic of integrating AI into creative branding without losing your unique sparkle. From AI doing therapy sessions to helping you craft the perfect text's unsent messages, we're decoding the digital world in the cheekiest way possible. Join Michelle and Lauren as they tackle the ethical dilemmas and explore the future of creativity with AI by our side.   Lauren deVane is the founder of The Bemused Studio, where she develops strategic brand identities for bad b*tches through dope design, smart strategy, savvy social, and, most recently, AI. She has worked with over 60 clients on brands of all types. She now specializes in educating brand designers about how they can integrate generative AI into their workflows. Previously, she led creative for Ulta Beauty's social media team, working with celebs like Kylie and Kim, Tracee Ellis Ross, and Millie Bobbie Brown. Lauren has also worked at Walgreens corporate, where she helped start their social media creative team and rebrand the Photo department. She has also designed mobile sites for brands like Ulta, The Chicago Fire MLS Team, and Hyatt.  ------------------------ In today's episode, we cover the following: Environmental concerns over AI Creativity concerns over AI How AI can elevate you to a Creative Director role The unlimited potential of AI Lauren's fave AI tools Deep fakes Authenticity and AI Using Chat GPT for goal setting and journal prompts Creativity use cases Parasocial relationships and character AI Parental guardrails and AI Ethics with AI ----------------------- RESOURCES: Use the code KISSMYAI for 20% off BAIS CAMP or BOTTOMLESS Episode 117: Midjourney & AI with Lauren deVane Episode 133: Midjourney & AI Part 2 with Lauren deVane Episode 162: Leveraging AI Tools for Innovative Marketing with Lauren deVane   ----------------------- GUEST INFO: To learn more about Lauren and her distinct style, follow her on Instagram @TheBemusedStudio, or visit her websites, TheBemusedStudio.com and JoinBaisCamp.com. ---------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Want your pup to splash around without worrying about algae? Tune in as Michelle chats with Tiffany, the brains behind Salt Dog, a canine swim club and community hub. Discover how Tiffany turned a simple need into an ambitious, franchising venture with bespoke, community-driven designs. Whether you're curious about starting a business, community engagement, or just want to spoil your pup rotten, this episode will fetch a smile.   Tiffany, a water enthusiast and dedicated dog parent, identified an opportunity during a hot Vermont summer with her active pup. Frustrated by beach closures due to cyanobacteria outbreaks and endless waitlists for agility classes, she was inspired to create Salt Dog.   During the development of Salt Dog, Tiffany worked for Ethos Veterinary Health, where she crafted outreach strategies and supported the veterinary community. Her background as a nonprofit executive director sharpened her community relations skills and prepared her for managing business operations. Additionally, she has experience in political media, having served as a digital media producer for Senator Bernie Sanders. ------------------------ In today's episode, we cover the following: How Tiffany founded Salt Dog Challenges in business development Why she got her branding done right away Working with MKW Creative Co. Pet ownership trends Creating a bespoke experience Salt Dog's franchise goals Reaching out to investors Her vision for a doggie boutique ----------------------- GUEST INFO: To learn more about Salt Dog and stay tuned for their official launch, follow them on Instagram @SaltDogVermont visit their website, SaltDog.com. ---------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Ever wondered why Disney's lawyers are always on speed dial? Tune in as business attorney Lauren Boyd reveals the legal magic behind protecting your brand, navigating AI, and trademarks. Discover how to keep your creative work and brand identity yours with actionable tips. Whether you're a budding entrepreneur or a seasoned creative, this episode is your crash course on safeguarding your genius.   If there's one thing you should know about Lauren Boyd, the founding attorney of Guide My Business, it's that she believes in owning your brand—so much so that she trademarked the phrase. Lauren's first passion (and degree) is entrepreneurship. Lauren's second degree was in finance followed by her law degree, each from the University of Arizona.   After years of drafting and negotiating multi-million dollar commercial contracts for a global corporation, Lauren made the bold move to leave the corporate world and founded Guide My Business in 2018. Driven by her firsthand understanding of the unique opportunities and sacrifices entrepreneurs face, Lauren has built the firm around meeting businesses exactly where they are, ensuring they're equipped to protect what they've built. ------------------------ In today's episode, we cover the following: Guide my Business offerings Protecting your brand assets Selling your name as a brand How to protect your business name from trademark Copyright vs. trademark Fan art and copyright infringement What is public domain Designers: what to include in your contracts Tips for creating your business name Protecting your art ----------------------- GUEST INFO: To learn more about Lauren and how to protect your business, follow her on Instagram @GuideMyBusiness visit her website, GuideMyBusiness.co ----------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Get ready to conquer the online space. In part 4 of this series, Michelle dives into the essential tips for maintaining brand credibility without confusing your audience. From common pitfalls to avoid to the merit of creating content that's not for the likes and how to position yourself as a thought leader, this episode will teach you how to show up with consistency and flair. ------------------------ In today's episode, we cover the following: Social media pet peeves Maintaining consistency on your socials How to build thought leadership Sharing client success stories Collaborations and partnerships Codifying your brand legacy Brand evolution testimonial from Fit Boss Blueprint ----------------------- Resources: Episode 134: How to Build Your Brand Architecture Episode 142: Client Case Study: Fit Boss Blueprint with Reuben Brooks Episode 146: My Brand Design Process, Step by Step Episode 156: Creating a Brag-Worthy Brand Strategy Episode 181: How to Build a Brag-worthy Brand Empire Pt 1 Episode 184: How to Build a Brag-worthy Brand Empire Pt 2 Episode 187: How to Build a Brag-worth Brand Empire Pt 3 ----------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Ready to make your brand POP? Join Michelle and current BINGOALS participant Palu Malerba as they dive into the culturally infused branding and design, the importance of specialization, and tips on designing packaging that tells a story.   Palu is a young entrepreneur from Argentina and the founder of CreativeWise, a packaging design agency for brands in the CPG industry. Having lived as a digital nomad for over eight years, Palu's deep appreciation for the unique aspects of various cultures has profoundly influenced her business, driving her to collaborate with clients worldwide and making culturally inspired design the guiding star of CreativeWise. Now, she helps businesses highlight the uniqueness of their products' cultural backgrounds through beautiful, impactful design. ------------------------ In today's episode, we cover the following: Takeaways from BINGOALS and working 1:1 with Michelle CreativeWise's offering The power of specialization Culturally-informed branding and design How being a multicultural business owner is a huge advantage Working culture differences around the world Attracting clients from different cultures Brand differentiation around the world Cultural appreciation vs. cultural appropriation The decline of artisans in America ----------------------- GUEST INFO: To learn more about Palu and CreativeWise, follow them on Instagram, @PaluMalerba, and visit their website, CreativeWise.co ----------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Ready to elevate your brand's aesthetic and tone from basic to bragworthy? Join Michelle in Part 3 of How to Build a Brag-worthy Brand Empire as she digs into these often overlooked aspects of branding. Learn how to stand out by nailing your visuals, sound, and message to ensure your brand looks good and is aligned with its core values. ------------------------ In today's episode, we cover the following: The elements of crafting your unique aesthetic and tone The visual style of your brand How to create consistency with your visuals Your brand's signature sound Matching the quality of sound of your brand Creating a sonic logo Defining your brand's message   ----------------------- Resources: Episode 134: How to Build Your Brand Architecture Episode 142: Client Case Study: Fit Boss Blueprint with Reuben Brooks Episode 146: My Brand Design Process, Step by Step Episode 156: Creating a Brag-Worthy Brand Strategy Episode 181: How to Build a Brag-worthy Brand Empire Pt 1 Episode 184: How to Build a Brag-worthy Brand Empire Pt 2 ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Ever wondered how presidential campaigns hook us right from the start? This week, learn how to win at marketing like a politician. Tune in as Michelle reveals how transparency, consistency, and bold slogans can make your brand irresistible. Learn why authenticity is your secret weapon and how to rally your audience! ------------------------ In today's episode, we cover the following: The skill sets needed to manage a social media account How Harris and Trump's campaigns have matched their audiences visually The changes in how we find our information over the years TikTok's increase in political content Effective campaign design strategies Consistency and credibility Trump's email newsletter design Misinformation in political campaigns Holding people accountable to AI misuse Why authenticity wins Kamala Harris on the Call Her Daddy podcast Considerations for your own business inspired by political campaigns ----------------------- Resources: Episode 155: Beyond the TikTok Ban ----------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Stick around because this week, Michelle is joined by KB from StickerGiant to discuss why branded stickers could be your business' next secret weapon. From tips on designing the perfect sticker to leveraging stickers as a low-cost marketing tool, you'll learn how stickers increase brand loyalty.   KB is the Content Marketing Manager at StickerGiant.com, specializing in all things content. KB's journey in organic social media began while managing a brewery in Colorado Springs. KB's tenure at StickerGiant has been a significant career catalyst, providing opportunities to work with incredible people and grow professionally. The recent StickerGate incident, as coined by some cheeky folks on social media, showcased KB's ability to be timely and address the questions people are asking in a viral way. ------------------------ In today's episode, we cover the following: KB's career journey StickerGiant's products Her favorite case studies Creative uses for stickers Stickers and brand visibility Things to be aware of when designing stickers Content marketing and community engagement Navigating online drama while staying true to your values The importance of SMMs having creative freedom Direct mail and catalogs Sticker popularity and trends   ----------------------- GUEST INFO: To learn more about StickerGiant, follow them on Instagram, TikTok, and Facebook @StickerGiant, and visit their website, StickerGiant.com. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Ever wondered how to make your brand as memorable as Starbucks' green or Target's red? Discover the secrets to creating brand visuals that look good and stick in everyone's mind. From color schemes to fonts, you'll learn how to build timeless brand visuals. ------------------------ In today's episode, we cover the following: The impact of your brand colors Color psychology How to select your brand's colors The six steps of brag-worthy logo design Brand typography that aligns with your brand values Brand patterns & icons ----------------------- Resources: Episode 181: How to Build a Brag-worthy Brand Empire Pt 1 Episode 134: How to Build Your Brand Architecture Episode 142: Client Case Study: Fit Boss Blueprint with Reuben Brooks Episode 146: My Brand Design Process, Step by Step Episode 156: Creating a Brag-Worthy Brand Strategy ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Step onto the green and join Michelle and Kendall Kinsman in discussing women's activewear and Lily Par's branding project with MKW Creative Co. From lessons as an early-stage entrepreneur to brand vision and the secrets to creating a brand that's not just a store but a destination, get ready for a hole-in-one episode.   Kendall Kinsman is the founder and owner of Lily Par, an elevated activewear boutique specializing in golf, tennis and pickleball apparel and accessories. Kendall has curated a collection of brands that provide the necessary function on the course and court so Lily Par customers can look their best, feel their best and play their best. Before starting Lily Par, Kendall worked in corporate finance for over 14 years. As a former Director of Financial Planning & Analysis and Asset Manager of Commercial Real Estate, Kendall was able to develop a wide breadth of technical and interpersonal skills. At Lily Par, Kendall is leveraging her career accomplishments with her passion for golf and fashion     ------------------------ In today's episode, we cover the following: Kendall's origin story The increase of femininity in activewear Getting started on Lily Par Brand vision and naming Barriers to entry into sports Realizing she needed professional branding Creating a memorable boutique experience Lessons in entrepreneurship Why branding is important Lily Par's 6-12 month plan Brand selectivity ----------------------- GUEST INFO: To learn more about Kendall and Lily Par, follow them on Instagram @LilyPar_SD, visit their website, LilyPar.com, and shop in-store when they open at 7606 Gerard Avenue in Downtown La Jolla.   ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Flip the script on boring website design and create a binge-worthy online presence. Join Michelle and the duo behind Inkpot Creative, KP and Jessie, who are here to inspire you to uplevel your about, portfolio, and landing pages. Unlock the secrets to using personal stories and just the right dash of bold colors to keep visitors hooked. Whether you're a creative looking to polish your digital portfolio or a brand eager to stand out, tune in to make your website a captivating place for connection and engagement.   KP and Jessie (both she/her) are the color-obsessed design duo behind Inkpot Creative®, a queer-led design studio building unconventional, impactful brand and website experiences for photographers who are leading their industry by creating something different. They know exactly what it's like to be the loud, bold, colorful outliers in their industry. That's why they partner with creatives who aren't afraid to express themselves loudly and go boldly against the grain. In addition to running Inkpot Creative®, they're the hosts of the Click to Convert Summit, The High-End Wedding Summit, and The Unexpected Entrepreneur Podcast. ------------------------ In today's episode, we cover the following: Inkpot's origin story Inkpot's offerings How website behaviour has shifted over the years Website non-negotiables To share your prices or to not share your prices on your website Creating a digestible landing page Creating a compelling portfolio page What to add to your about page How to use Dubsado to collect info for clients Trends they're excited about in website design The importance of copywriters Things to think about when starting a rebrand or website ----------------------- GUEST INFO: To learn more about KP, Jessie, and Inkpot, follow on TikTok, Instagram, and Facebook @InkpotCreative and visit their website, InkpotCreative.com ----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

In part 1 of this 6-part series, Michelle takes you through the branding presentation she created for the Fit Boss Blueprint Summit. Stick around if you want to elevate your re-brand to the next level. Today, you'll learn about defining your brand architecture, from your mission and values to structuring your offers to attract your dream clients and ditch unaligned projects for good.   ------------------------ In today's episode, we cover the following: How to create a brag-worthy brand empire Defining your values, mission, and vision Building your brand's legacy Attracting people with your brand's personality Considering your ideal clients Structuring your offers   Resources: Episode 134: How to Build Your Brand Architecture Episode 142: Client Case Study: Fit Boss Blueprint with Reuben Brooks Episode 146: My Brand Design Process, Step by Step Episode 156: Creating a Brag-Worthy Brand Strategy ----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma   ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Get ready to streamline your strategy and elevate your brand game with the PR powerhouse Jess Windell. Her and Michelle dive deep into the art of prioritizing tasks, planning holiday campaigns like a pro, and mastering the agile world of PR and marketing. Learn how to seize trends, craft relevant pitches, and draw inspiration from unexpected sources. Plus, hear about her mouth tape brand, Dryft Sleep.   Jess Windell is the founder and Chief Maven of Maven Consulting, a full-funnel PR firm for consumer brands, and co-founder of Dryft Sleep, a before-bed sleep consumables brand. After more than a dozen years of honing her skills in-house and at various agencies, Jess launched Maven Consulting in 2020. Her mission? To help consumer brands craft their PR strategies on their own terms and timeline. She believes in “the trifecta” of storytelling—telling the right story, at the right time, to the right audience.   ------------------------ In today's episode, we cover the following: What drew Jess to PR Roles and responsibilities of an in-house publicist Prioritization and planning in PR Building and maintaining relationships with stakeholders and brands Diagnosing brand opportunities How to stay on top of the trends Doing an in-depth competitor analysis and industry monitoring Her sleep wellness brand, Dryft Sleep Integrating PR with influencer marketing Strategic PR approaches ----------------------- GUEST INFO: To learn more about Jess and Maven Consulting, follow on LinkedIn @JessWindell, Instagram @Maven_Consulting and visit their website, MavenConsultingCo.com   ----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma   ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard  

Unlock the secrets to a decade of entrepreneurial insight? Join Michelle as she shares the 10 powerful lessons learned from 10 years of running her own business. From riding the unpredictable waves of creativity to building a community that actually gets you, get the lowdown on hiring the right people, juggling work-life balance, and battling imposter syndrome.   ------------------------ In today's episode, we cover the following: Lesson #1: You can have it all, just not all at once Lesson #2: Creativity is like surfing a wave Lesson #3: Community is EVERYTHING Lesson #4: Hire people who do the things you hate Lesson #5: We work to live, not live to work Lesson #6: There's no limit to your success Lesson #7: Never stop learning Lesson #8: Imposter syndrome happens to everyone Lesson #9: Surround yourself with people who build you up Lesson #10: Your morals and values are most important Reflections on 10 years of MKW Creative Co. ----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma   ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Ever wonder why your social media posts aren't getting the action you desire? Today, Michelle is joined by Alexa Phillips of Bright Eyes Creative Co. to challenge you to infuse boldness and authenticity into your online presence. Plus you'll hear all about her recent career pivot and top inspirations. Hit play to turn your ideas into gold and leave the cookie-cutter strategies behind!   Alexa Phillips is a writer, brand strategist, and multi-passionate creative. With almost a decade of marketing and writing experience, Alexa has worked with Fortune 500 brands, startups, and creative entrepreneurs to grow their brands. She is the founder and Chief Brand Architect at Bright Eyes Creative, a creative studio that helps creators, coaches, and consultants monetize their creativity and zone of genius through content, courses, and productized offers. She is also the author of Creatives Anonymous, a weekly newsletter about what it means to be a modern-day creative. You can connect with her on LinkedIn, Threads, and Instagram.   ------------------------ In today's episode, we cover the following: Alexa's journalism background Alexa's previous business strategy and her current pivot How she strategizes with her clients The gamification of SEO and content quality Focus on connecting with who you want to work with, not competitors Combat online burnout by seeking offline inspiration Entrepreneurs who inspire her Being bold enough to stand out online Favorite group mentorship programs Marketing productized services Repeating messages on social for clarity ----------------------- RESOURCES: Subscribe to Creatives Anonymous Grow Your Own Brand with Coming Up Roses Join the waitlist for Brand-ed with Gem Creative Co. ----------------------- GUEST INFO: To learn more about Alexa and Bright Eyes Creative Co, follow her on Instagram @BrightEyesCreative, Threads @AlexaCPhillips, LinkedIn @AlexaCPhillips and visit her website BrightEyesCreative.co,   ----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma   ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Do you feel stuck on how to stand out in the oversaturated social media landscape? Buckle up because Michelle is joined by fellow social media expert Shannon Segall to chat about nailing your brand positioning, creating content that's actually useful to your clients, and how to adapt to the ebbs and flows of user behavior online. Plus, hear Shannon's story on how she became a digital nomad. Whether you're a social media manager or a brand determined to embrace authenticity online, this episode is the perfect mix of inspirational and insightful.   Shannon is a social media manager and mentor who helps female-led brands and freelancers get visible and monetize their brands on social media. After working for an Instagram Marketing Company and seeing firsthand how it could help up-level brands, cut through the noise, and connect with customers worldwide, Shannon decided to turn that knowledge and marketing obsession into a service. Trading in her cubicle for a one-way ticket, Shannon now runs her own social media management business from Australia, and hosts the podcast 'The Tropical Social'.   ------------------------ In today's episode, we cover the following: Becoming a digital nomad Living in Bali Creating her business and building packages How to stay up on the trends How to not spread yourself too thin Adapting to changes in user behavior Social media strategies Brand positioning on social media How to create content your audience wants Authenticity vs. oversharing online ------------------------ RESOURCES: Listen to Michelle's interview on Shannon's podcast Get $100 off Shannon's VIP Social Media Strategies when you DM her "MKW" for a discount! ----------------------- GUEST INFO: To learn more about Shannon and her business, follow her on Instagram and TikTok @ShannonSegall, listen to her podcast The Tropical Social, and visit their website, ShannonSegall.com   ----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma   ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Pop the prosecco and let's toast to bella Italia! Join Michelle as she chats with Luigia, a real estate lawyer turned property manager, and owner of Piano C Property Management. Get ready to uncover the ins and outs of rebranding with MKW Creative Co, short-term letting, and the delicate dance of balancing tradition with modern tourism. Whether you're dreaming of the Amalfi Coast or curious about property management, this episode promises a hearty dose of inspiration.   Luigia is a lawyer specialized in real estate. Her goal is to short let valuable properties to help the owners face the fixed costs of a second house and the tourists to have a more authentic experience compared to staying at a hotel.   ------------------------ In today's episode, we cover the following: What drew Luigia to hospitality What Piano C offers Fears of property owners How she grew her business How the partnership between Piano C and MKW Creative Co. began The rebranding process Using AI in a useful way Printed material and tangible marketing Feedback on the new branding from clients Insights of Airbnb Want to work with Piano C? Here's what you need to know Future goals with Piano C How the name Piano C came to be ----------------------- GUEST INFO: To learn more about Piano C Property Management, follow them on Instagram @PianoC.PropertyManagement and on TikTok @TheVillaLawyer, email Luigia at luigiagava@pianocpm.com, and visit their website, PianoCPM.com   ----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma   ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Ready to wave goodbye to your branding project and send it off into the world with a bang? Michelle is here to unwrap the secrets of her offboarding process for branding. Learn how to hand off files like a pro, keep everything organized, and ensure your client feels like they just received a branding treasure chest. Let's iron out your creative process by demystifying file management, Google Drive hacks, and extra touches your clients will love to make you feel organized and at ease. ------------------------ In today's episode, we cover the following: When the offboarding process begins The brand design package Setting up the Google Drive and Canva Brand Kit File management Image and mockup management Setting up client's branding on Redbubble Extra touches for a smooth offboard   ----------------------- RESOURCES: Episode 153: How to Manage Design Revisions Like a Pro ----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Ever wondered how to create a buzz in the neighborhood or throw a killer open house? Today, Michelle talks with Sarah from Falk-Ruvin Gallagher to discuss their rebrand with MKW CREATIVE CO. and spill the secrets to crafting a brand that doesn't just sell but connects. From managing high-stakes visuals to making events unforgettable, we're diving into how to make your real estate game go beyond the "for sale" sign.   ------------------------ In today's episode, we cover the following: Why they needed support from MKW Creative Co. Sarah's marketing background The evolution of FRG's marketing efforts How marketing managers create a plan with multiple people What qualities of FRG are reflected in the branding Creating a brand that is community and client-focused Collateral materials that the team was most excited about Connecting branding with exclusivity in a personalized way Nailing the aspirational yet approachable vibe The advice she'd give to her young marketing professional self What Sarah hopes her future self says about her present self ----------------------- GUEST INFO: To learn more about Sarah, follow her on Instagram @STVogelsang or email her at sarah@thefrgteam.com and to learn more about FRG Real Estate, follow their Instagram @FalkRuvinGallagher and visit their website, thefrgteam.com ----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Get ready to light the torch and join Michelle as she dives into brand predictions at the Paris Olympics! With the games kicking off, Michelle breaks down why we love the Olympics, the psychological benefits of watching sports and influencer predictions. From historic partnerships like Coca-Cola and Visa to the luxury twist of LVMH at Paris 2024, discover how big brands are scoring big and how yours can, too.   ------------------------ In today's episode, we cover the following: Brand alignments in the Olympics History of brand partnerships in the Olympics The staying power of athletes vs. influencers, models, celebrities, etc How you can incorporate your brand into the Olympics convo How you can create Olympic-themed content   ----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Ever dreamed of fusing fabulous food with stunning visuals? Join Michelle as she slices into food and beverage photography with Katie Wann. Discover your foodie fanbase, nail your preproduction process, and brush up on your networking game. Whether you're an entrepreneur craving variety or someone looking to elevate your brand imagery, this convo serves creative and business-savvy insights for even the most introverted business owner.   Katie Wann is a creative professional with 15 years of experience. She began as a wedding and lifestyle photographer while earning a design degree. She then worked as a Creative Director for a restaurant franchise before moving to the CPG sector, where she became the in-house creative for Suja Juice. After nearly four years, Katie founded her agency, Katie Wann, Inc., specializing in product photography and stop-motion video for food and beverage brands. Her agency has worked with brands like Once Upon a Farm, Clio Snacks, Wildwonder, and Lotus Biscoff, with features in Forbes, Buzzfeed, and Bevnet. Her work is sold in major retailers like Costco, Target, Whole Foods, and Walmart. Katie is passionate about helping better-for-you brands grow. ----------------------- In today's episode, we cover the following: Going from corporate to business owner Katie's creative process Importance of investing in good, evergreen photography Detailed shot planning Seamless preproduction and postproduction How to foster long-term relationships through networking Using AI as a photographer Advice to her younger self How to cold pitch ----------------------- GUEST INFO: To learn more about Katie and follow her dazzling content, find her on Instagram, TikTok, and Facebook@KatieWannInc and visit her website, KatieWann.com. ----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Get ready to optimize your content to its fullest potential. Get the secrets on teasing, releasing, and launching your products with a bang. With tips on creating a content flood to getting the user-generated content you desire, Michelle's insights will help you drive your business toward your goals. ------------------------ In today's episode, we cover the following: Case Study: Dental Hygiene Nation subscription boxes Content creation process for a campaign The types of teaser content to play with How to optimize your content How to encourage user-generated content (UGC) Analyzing campaign performance Asking for and incorporating feedback   ----------------------- RESOURCES: Episode 131: Building a Merch Brand with Caitlyn Rastetter of Dental Hygiene Nation ----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Ever wondered how to transform a mere Airbnb into a guest's dream escape? Join Annette and Sarah of Thanks for Visiting as they dish on the secrets to creating Instagram-worthy stays, reframing your property as a brand, and making every detail count. Whether you're dreaming of buying land or wanting to design properties, this is your go-to guide for creating spaces that guests can't help but rave about.   Sarah Karakaian co-founded Thanks For Visiting, a podcast and short-term rental education provider. She began her short-term rental journey with an Airbnb in NYC in 2012, turning a $475K investment into a $875K sale. Her STR designs caught the eye of HGTV, leading to her appearance on Beach Flip. Now, Sarah runs a boutique hosting business in Columbus, Ohio, and along with her co-founder Annette, reaches over 50k STR enthusiasts daily through their podcast with over 2M downloads.   Annette Grant is the co-founder of Thanks For Visiting, a short-term rental education provider and podcast. Before this, she transformed a small family-owned painting company into a franchise with 22 locations and expanded an apparel company to 5 retail locations, 120+ employees, and over $40 million in sales. A "host with heart," Annette believes in the importance of hospitality in the short-term rental industry. Alongside Sarah, she provides hosts with tips and education to elevate their businesses and guest experiences. ------------------------ In today's episode, we cover the following: Sarah and Annette's origin story Where people get lost in marketing rental properties How to be a step ahead of your clients Creating memorable hospitality Influencer Partnerships and Local Marketing Initiatives Effective marketing strategies for short-term rentals Optimizing your host profile on Airbnb Short-term rental predictions ----------------------- RESOURCES: Episode 159: Travel Photography Secrets with Girl Gone Abroad Access the Thanks for Visiting Handbook to start earning as an Airbnb host! ----------------------- GUEST INFO: To learn more about Thanks for Visiting, follow them on Instagram @ThanksForVisiting_ and Facebook @ThanksForVisiting and visit their website, ThanksForVisiting.com. ----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

You've arrived at your mid-year accountability checkpoint. How are the goals you set back in January going? This week, Michelle dives into the nitty-gritty of transforming major milestones into reality. Taking you through the 11 goals she and her team have hit and the 13 they have their eyes set on for the second half of the year, this episode is all about driving momentum and smashing those targets, one bingo square at a time. And don't forget, join the Kiss My Aesthetic Facebook group for even more support, connections, and goal-crushing inspiration! ------------------------ In today's episode, we cover the following: How MKW Creative structured their bingo card The goals they achieved Goals they haven't hit yet Podcast and YouTube-related goals Social media-related goals Improving email marketing and product sales ----------------------- RESOURCES: Episode 161: Avoiding Burnout as a Creative with Morgan Drinks Coffee Download your 2024 Goals Bingo Canva Template for only $2.24! ----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

We're talkin' about AI again, and this time, we're diving deep into Claire Xue on AI wearables, digital twins, and the controversy around data security. Curious about how AI avatars could ace your client meetings or the pitfalls of Instagram's opt-out options? We've got you covered. You'll learn about AI-created assets, their impact on creative industries and how AI can democratize education. Gear up to explore the double-edged sword of leveraging AI while keeping creativity and ethics in check.   Claire Xue is a generative AI visual consultant and educator based in San Francisco. She helps creators and small businesses implement AI tools practically and responsibly to craft unique product images and visual content. Through her resource and newsletter, "The AI Stuff Creators and Artists Should Know," Claire provides insights on the ethical, legal, and practical aspects of AI in the creative industry, fostering a learning community. An advocate for responsible AI use, Claire collaborates with influential creative teams and has trained leaders from renowned LVMH group brands. Her work enhances brand narratives across digital landscapes, continually shaping the future of the creative industry with innovative AI applications. ------------------------ In today's episode, we cover the following: Claire's background in generative AI The tech bro vs. critical side of AI conversation Funny and nuanced things AI spits out Playing with the tools Generating AI videos Can AI and AI generative connect people more in person? What would you tell an 18-year-old new into the workforce what to hone in on? How AI will evolve education Tech advancements Claire predicts will enter the AI space Why you should be on LinkedIn Meta and data protection Balancing leveraging technology with respecting creative work ----------------------- RESOURCES: Get 10% off on C.A.S.H Camp. Use code: KMAPODCAST Episode 162: Leveraging AI Tools for Innovative Marketing with Lauren deVane   ----------------------- GUEST INFO: To learn more about Claire and Moodelier, follow her on Instagram @ClaireXue, LinkedIn @Claire-Xue-Style and follow Moodelier on Instagram and Facebook @Moodelier and visit their website and subscribe to their newsletter, courses.moodelier.com ----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Do you find yourself saying, "I don't know how to share my work on social media"? Don't worry because Michelle has got you covered. She spills all the deets on MKW Creative Co's latest strategy revamp to create brag-worthy content that serves you and your client. From creating content for multiple audiences to mood board montages, you'll learn how to transform your feed into a magnet for similar projects you crave. ------------------------ In today's episode, we cover the following: How MKW Creative Co. has changed their social media strategy Piano C brand launch as a campaign How MKW Creative Co creates a content flood AI in branding Creating an effective CTA Collaborating with the client on content Carousels that people want to engage with How to document and showcase your process -----------------------   ----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard