Podcasts about dowhatworks

“Most marketers are copying what their competitors are doing without realizing they might be copying the losing version,” says Casey Hill, CMO at DoWhatWorks.In this episode of The Content Cocktail Hour, Jonathan Gandolf welcomes back Casey Hill to explore why marketers need to question the default choices they make and how actual A/B test data is reshaping what “best practice” really means. Casey unpacks what thousands of tests reveal about things like social proof, button copy, and AI messaging, and why most marketers are accidentally copying losing strategies from their competitors. They also dig into how internal politics and funding optics can sometimes override what the data says, and how to navigate that tension without sacrificing performance.In this episode, you'll learn:Why generic AI messaging is underperforming and what to do insteadHow to build testable hypotheses without compromising creativityHow to use test data to influence stakeholders and avoid opinion-based decisionsResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with Casey on LinkedIn: https://www.linkedin.com/in/caseyhill/ Explore DoWhatWorks: https://www.dowhatworks.io/ Subscribe to the DoWhatWorks Newsletter: https://www.dowhatworks.io/newsletter Timestamps:(00:00) Intro(01:22) Understanding DoWhatWorks(02:13) The importance of data in decision making(03:00) The role of algorithms in marketing(06:46) The power of social proof(07:58) Effective use of customer logos(11:34) The evolution of marketing norms(16:54) AI messaging in marketing(24:32) Unpopular opinions in B2B marketing

What's SHE Up To Now Day 2752? Progress, Emotional SOAP, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #emotionalhealth #emotionalchallenge #SOAPframework #progress #howwillyouknow #measure

What's SHE Up To Now Day 2750? SOAP Process, Emotions, Options, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #emotionalhealth #emotionalchallenge #SOAPframework #options #1031tool #brainstormwaystofillthegap

What's SHE Up To Now Day 2747? 10 Emotional Power Habits, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #emotionalhealth #10emotionpowerhabits #emotionpower

What's SHE Up To Now Day 2746? Self-Love, Emotional Health, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #emotionalhealth #selflove #howshowlove

What's SHE Up To Now Day 2745? Emotional Beings, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #emotionalhealth #peopleareemotionalbeings

What's SHE Up To Now Day 2744? ID Emotional Core Values, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #emotionalhealth #emotionalcorevalues #idcorevalues

What's SHE Up To Now Day 2741? Emotional Health, Your Definition, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #emotionalhealth #yourdefinition #emotion

What's SHE Up To Now Day 2741? Mental Health, IDEANCE Process, Educate, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #mentalhealth #IDEANCEprocess #educate #teachtoreinforcelearning

What's SHE Up To Now Day 2740? Celebrate, IDEANCE Process, Mental Health, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #mentalhealth #IDEANCEprocess #celebrate

What's SHE Up To Now Day 2739? Mental Health, IDEANCE Process, Next, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #mentalhealth #IDEANCEprocess #next #measureprogress

What's SHE Up To Now Day 2738? Mental Health, IDEANCE Process, Eisenhower Matrix, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #mentalhealth #IDEANCEprocess #action

What's SHE Up To Now Day 2737? Explore Options, Mental Health, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #mentalhealth #IDEANCEprocess #exploreoptions #brainstorm

Be A Better You Annual Challenge Day 208, IDEANCE Process Step 3: Explore Options! Do one thing every day to be a better you! Join us every day in 2025 for a quick challenge that is all about you improving and creating the life you want! https://www.facebook.com/ThrivingSharon Ask your questions and share your wisdom! #beabetteryouannualchallenge #mentalhealth #doonethingeverydaytobeabetteryou #IDEANCEprocess #exploreoptions #brainstorm #1031tool

What's SHE Up To Now Day 2736? Mental Health, IDEANCE Process, Desired State, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #mentalhealth #IDEANCEprocess #desiredstate #whatdoyouwantformentalhealth

What's SHE Up To Now Day 2735? Mental Health, IDEANCE Process, What Is?, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #mentalhealth #IDEANCEprocess #whatiscurrentsituation

What's SHE Up To Now Day 2731? Optimism, Mental Health, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #mentalhealth #optimism #doonethingeverydaytobeabetteryou

What's SHE Up To Now Day 2730? Killing ANTS, Mental Well-Being, Supersizing And Being A Better Person! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #mentalhealth #ANTS #automaticnegativethoughts #killingANTS

What's SHE Up To Now Day 2729? ANTS, Supersizing, And Being A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #mentalhealth #ANTS #automaticnegativethoughts

What's SHE Up To Now Day 2726? Mindfulness, Mental Health, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #mentalhealth #mindfulness #benefitsofmindfulness

What's SHE Up To Now Day 2725? Mental Health, 7 Whys Exercise, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #mentalhealth #7whysexercise #rootcause

What's SHE Up To Now Day 2723? Mental SOAP, Progress, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #mentalhealth #SOAPframework #progress #howwillyouknow #measure

What's SHE Up To Now Day 2722? Action Orientation, DM Time Lapse, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #mentalhealth #SOAPframework #action #actionorientation #decisionmakingtimelapse  

What's SHE Up To Now Day 2721? Mental SOAP Framework, 5Cs, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #mentalhealth #SOAPframework #options #5Cstool #fillthegap

What's SHE Up To Now Day 2719? Mental Health Challenge, Supersize, And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #mentalhealth #mentalwellbeingchallenge

What's SHE Up To Now Day 2718? Mental Well-Being Goals, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #mentalhealth #mentalwellbeinggoals #SMARTgoals

What's SHE Up To Now Day 2717? Mental Core Values, Supersize Your Business, And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #mentalhealth #mentalcorevalues

What's SHE Up To Now Day 2716? Subconscious, Super Conscious, Mental, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #mentalhealth #levelsofconsciousmind

What's SHE Up To Now Day 2715? Conscious Mind, Mental Health, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #mentalhealth #levelsofconsciousmind

What's SHE Up To Now Day 2712? Mental Thoughts And Beliefs, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #mentalhealth #mentalthoughts #mentalbeliefs #methodtoidentifyyourthoughts

What's SHE Up To Now Day 2711? Mental Health, Your Definitions, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #mentalhealth #yourdefinitions

What's SHE Up To Now Day 2710? Contribution, IDEANCE Process, Educate, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #contribution #IDEANCEprocess #educate #leadbyexample

What's SHE Up To Now Day 2709? Contribution IDEANCE Process, Celebrate, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #contribution #IDEANCEprocess #contribution #celebrate #howdoyouacknowledgeprogress

What's SHE Up To Now Day 2708? Contribution, IDEANCE Process, Next, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #contribution #IDEANCEprocess #contribution #next

What's SHE Up To Now Day 2707? Contribution, IDEANCE Process, Action, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #contribution #IDEANCEprocess #contribution #action #3Etool

What's SHE Up To Now Day 2706? Contribution, IDEANCE Process, Explore Options, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #contribution #IDEANCEprocess #exploreoptions #1031tool

What's SHE Up To Now Day 2705? IDEANCE Process, Desired State, Contribution, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #contribution #IDEANCEprocess #desiredstate #whatcontributiondoyouwanttobeknownfor

Be A Better You Annual Challenge Day 176, Contribution IDEANCE Process Step 2: Desired State! Do one thing every day to be a better you! Join us every day in 2025 for a quick challenge that is all about you improving and creating the life you want! https://www.facebook.com/ThrivingSharon Ask your questions and share your wisdom! #beabetteryouannualchallenge #contribution #doonethingeveryday #IDEANCEprocess #desiredstate #whatdoyouwanttobeknownfor #givetoget

What's SHE Up To Now Day 2704? Communication, IDEANCE Process, What IS, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #contribution #IDEANCEprocess #identifywhatis

What's SHE Up To Now Day 2703? Contribution, Motto, Code Of Conduct, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #contribution #motto #codeofconduct

What's SHE Up To Now Day 2702? Contribution, Your Community, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #contribution #investinyourcommunity #WWWWWH

What's SHE Up To Now Day 2701? Connection, Contribution, Create A Positive Impact, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #contribution #connecttoothersforimpact

What's SHE Up To Now Day 2700! Interaction Exercise, Contribution, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #contribution #interactionexercise #lifeframeworkareas

What's SHE Up To Now Day 2697? Contribution, Balance, 2 Tools, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #contribution #energyaudit #3buckettimeallocationstrategy #balancedcontribution

What's SHE Up To Now Day 2696? Investigate, Contribution, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #contribution #investigateorganizationstosupport

What's SHE Up To Now Day 2695? Volunteering, Contribution, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #contribution #volunteering #pickbestopportunityforyou

What's SHE Up To Now Day 2694? 5 Cs Of Alignment, Contribution, Supersize, And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #contribution #5Csofalignment #bestwaysforyou

What's SHE Up To Now Day 2693? Connect To A Cause, Contribution, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #contribution #connectingtoacause #knownfor

What's SHE Up To Now Day 2692? Contribution, SOAP, Progress, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #contribution #SOAPframework #progress #howdoyouknow #fillthegap #contributionresistence

What's SHE Up To Now Day 2691? Contribution, SOAP, DM Tools, Action, Supersize And Be A Better You... Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #contribution #SOAPframework #action #decisionmakingtool