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What's SHE Up To Now Day 2766? IDEANCE Process, Is?, Emotional Health, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #emotionalhealth #IDEANCEprocess #is #currentstory
What's SHE Up To Now Day 2764? Pain, Emotional Health, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #emotionalhealth #pain #handlingpainandemotions #relievepain
What's SHE Up To Now Day 2763? CC Strategy, Emotional Health, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #emotionalhealth #ccstrategy #cardcarryingstrategy #positiveenergycreator
What's SHE Up To Now Day 2762? Emotional Well-Being, Journaling, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #emotionalhealth #journaling #journaltypes #journalforwellbeing
What's SHE Up To Now Day 2761? Emotional Health, LGNES, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #emotionalhealth #letgoofnegativeemotion #letgotools #lettinggostrategies #releasewhatdoesnotserveyou #LGNES
This episode features an interview with Casey Hill, CMO at DoWhatWorks, a company that removes the guesswork from website optimization, tracking millions of websites daily to find winning A/B tests from major brands.Casey provides actionable advice on effective thought leadership, influencer marketing, and various ways to optimize your website. Key Takeaways:Promoting customer's posts about your company can be a great way to spread an outside vantage point, and customers are typically happy to have you pay to promote their pages. Test all your assumptions and learn what makes sense for your business. Try to test components of your website that you may not have initially thought to look into. Be cautious when it comes to social proof and unintended signalling with third party reviews. A lot of marketers do this poorly. Quote: Most people do social proof really poorly. The way now, and this is across the board, so we talked about logos, but it also applies to G2 reviews or third party reviews. I think people don't pay attention enough to unintended signaling. Like someone puts 4.4 stars with 300 plus reviews and someone sees that, and that might actually might be a negative signal, right? And so like they look at that, they're like, 'oh, I thought you were much bigger. You only have 300 reviews.' Or in our world today is 4.4 good or bad, right? Like some people might see 4.4, like if I see it on a restaurant or I'm like, eh it's okay. Like it's kind of a neutral one to me, right? So I think you wanna be really careful about unintended signaling.Episode Timestamps: *(07:32) The Trust Tree: Create content that will be shared by other outlets*(20:30) The Playbook: Convert faster, talk about your capabilities instead of benefits*(49:53) Quick Hits: Casey's quick hitsSponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Casey on LinkedIn Learn more about DoWhatWorksLearn more about Caspian Studios
What's SHE Up To Now Day 2760? Let Go, Negative Emotions, 8x, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #emotionalhealth #letgoofnegativeemotion #letgotools #lettinggostrategies #releasewhatdoesnotserveyou
What's SHE Up To Now Day 2759? Five Love Languages, Emotional Health, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #emotionalhealth #love #lovebusiness #lovecustomers #fivelovelanguages #whatisyourbusinesslovelanguage
What's SHE Up To Now Day 2758? Love, Emotional Health, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #emotionalhealth #love #lovebusiness #lovecustomers #loveothers #loveself #comptetitiveadvantage
What's SHE Up To Now Day 2757? Emotional Health, Flip Switch, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #emotionalhealth #flipswitch #flipbadtogoodfeeling
What's SHE Up To Now Day 2755? Emotional Energy, Emotional Well-Being, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #emotionalhealth #emotionalenergy
“Most marketers are copying what their competitors are doing without realizing they might be copying the losing version,” says Casey Hill, CMO at DoWhatWorks.In this episode of The Content Cocktail Hour, Jonathan Gandolf welcomes back Casey Hill to explore why marketers need to question the default choices they make and how actual A/B test data is reshaping what “best practice” really means. Casey unpacks what thousands of tests reveal about things like social proof, button copy, and AI messaging, and why most marketers are accidentally copying losing strategies from their competitors. They also dig into how internal politics and funding optics can sometimes override what the data says, and how to navigate that tension without sacrificing performance.In this episode, you'll learn:Why generic AI messaging is underperforming and what to do insteadHow to build testable hypotheses without compromising creativityHow to use test data to influence stakeholders and avoid opinion-based decisionsResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with Casey on LinkedIn: https://www.linkedin.com/in/caseyhill/ Explore DoWhatWorks: https://www.dowhatworks.io/ Subscribe to the DoWhatWorks Newsletter: https://www.dowhatworks.io/newsletter Timestamps:(00:00) Intro(01:22) Understanding DoWhatWorks(02:13) The importance of data in decision making(03:00) The role of algorithms in marketing(06:46) The power of social proof(07:58) Effective use of customer logos(11:34) The evolution of marketing norms(16:54) AI messaging in marketing(24:32) Unpopular opinions in B2B marketing
What's SHE Up To Now Day 2752? Progress, Emotional SOAP, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #emotionalhealth #emotionalchallenge #SOAPframework #progress #howwillyouknow #measure
What's SHE Up To Now Day 2750? SOAP Process, Emotions, Options, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #emotionalhealth #emotionalchallenge #SOAPframework #options #1031tool #brainstormwaystofillthegap
What's SHE Up To Now Day 2747? 10 Emotional Power Habits, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #emotionalhealth #10emotionpowerhabits #emotionpower
What's SHE Up To Now Day 2746? Self-Love, Emotional Health, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #emotionalhealth #selflove #howshowlove
What's SHE Up To Now Day 2745? Emotional Beings, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #emotionalhealth #peopleareemotionalbeings
What's SHE Up To Now Day 2744? ID Emotional Core Values, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #emotionalhealth #emotionalcorevalues #idcorevalues
What's SHE Up To Now Day 2741? Emotional Health, Your Definition, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #emotionalhealth #yourdefinition #emotion
What's SHE Up To Now Day 2741? Mental Health, IDEANCE Process, Educate, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #mentalhealth #IDEANCEprocess #educate #teachtoreinforcelearning
What's SHE Up To Now Day 2740? Celebrate, IDEANCE Process, Mental Health, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #mentalhealth #IDEANCEprocess #celebrate
What's SHE Up To Now Day 2739? Mental Health, IDEANCE Process, Next, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #mentalhealth #IDEANCEprocess #next #measureprogress
What's SHE Up To Now Day 2738? Mental Health, IDEANCE Process, Eisenhower Matrix, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #mentalhealth #IDEANCEprocess #action
What's SHE Up To Now Day 2737? Explore Options, Mental Health, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #mentalhealth #IDEANCEprocess #exploreoptions #brainstorm
Be A Better You Annual Challenge Day 208, IDEANCE Process Step 3: Explore Options! Do one thing every day to be a better you! Join us every day in 2025 for a quick challenge that is all about you improving and creating the life you want! https://www.facebook.com/ThrivingSharon Ask your questions and share your wisdom! #beabetteryouannualchallenge #mentalhealth #doonethingeverydaytobeabetteryou #IDEANCEprocess #exploreoptions #brainstorm #1031tool
What's SHE Up To Now Day 2736? Mental Health, IDEANCE Process, Desired State, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #mentalhealth #IDEANCEprocess #desiredstate #whatdoyouwantformentalhealth
What's SHE Up To Now Day 2735? Mental Health, IDEANCE Process, What Is?, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #mentalhealth #IDEANCEprocess #whatiscurrentsituation
What's SHE Up To Now Day 2731? Optimism, Mental Health, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #mentalhealth #optimism #doonethingeverydaytobeabetteryou
What's SHE Up To Now Day 2730? Killing ANTS, Mental Well-Being, Supersizing And Being A Better Person! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #mentalhealth #ANTS #automaticnegativethoughts #killingANTS
What's SHE Up To Now Day 2729? ANTS, Supersizing, And Being A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #mentalhealth #ANTS #automaticnegativethoughts
What's SHE Up To Now Day 2726? Mindfulness, Mental Health, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #mentalhealth #mindfulness #benefitsofmindfulness
What's SHE Up To Now Day 2725? Mental Health, 7 Whys Exercise, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #mentalhealth #7whysexercise #rootcause
What's SHE Up To Now Day 2723? Mental SOAP, Progress, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #mentalhealth #SOAPframework #progress #howwillyouknow #measure
What's SHE Up To Now Day 2722? Action Orientation, DM Time Lapse, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #mentalhealth #SOAPframework #action #actionorientation #decisionmakingtimelapse
What's SHE Up To Now Day 2721? Mental SOAP Framework, 5Cs, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #mentalhealth #SOAPframework #options #5Cstool #fillthegap
What's SHE Up To Now Day 2719? Mental Health Challenge, Supersize, And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #mentalhealth #mentalwellbeingchallenge
What's SHE Up To Now Day 2718? Mental Well-Being Goals, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #mentalhealth #mentalwellbeinggoals #SMARTgoals
What's SHE Up To Now Day 2717? Mental Core Values, Supersize Your Business, And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #mentalhealth #mentalcorevalues
What's SHE Up To Now Day 2716? Subconscious, Super Conscious, Mental, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #mentalhealth #levelsofconsciousmind
What's SHE Up To Now Day 2715? Conscious Mind, Mental Health, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #mentalhealth #levelsofconsciousmind
What's SHE Up To Now Day 2712? Mental Thoughts And Beliefs, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #mentalhealth #mentalthoughts #mentalbeliefs #methodtoidentifyyourthoughts
What's SHE Up To Now Day 2711? Mental Health, Your Definitions, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #mentalhealth #yourdefinitions
What's SHE Up To Now Day 2710? Contribution, IDEANCE Process, Educate, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #contribution #IDEANCEprocess #educate #leadbyexample
What's SHE Up To Now Day 2709? Contribution IDEANCE Process, Celebrate, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #contribution #IDEANCEprocess #contribution #celebrate #howdoyouacknowledgeprogress
What's SHE Up To Now Day 2708? Contribution, IDEANCE Process, Next, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #contribution #IDEANCEprocess #contribution #next
What's SHE Up To Now Day 2707? Contribution, IDEANCE Process, Action, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #contribution #IDEANCEprocess #contribution #action #3Etool
What's SHE Up To Now Day 2706? Contribution, IDEANCE Process, Explore Options, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #contribution #IDEANCEprocess #exploreoptions #1031tool
Be A Better You Annual Challenge Day 176, Contribution IDEANCE Process Step 2: Desired State! Do one thing every day to be a better you! Join us every day in 2025 for a quick challenge that is all about you improving and creating the life you want! https://www.facebook.com/ThrivingSharon Ask your questions and share your wisdom! #beabetteryouannualchallenge #contribution #doonethingeveryday #IDEANCEprocess #desiredstate #whatdoyouwanttobeknownfor #givetoget
What's SHE Up To Now Day 2705? IDEANCE Process, Desired State, Contribution, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #contribution #IDEANCEprocess #desiredstate #whatcontributiondoyouwanttobeknownfor
What's SHE Up To Now Day 2704? Communication, IDEANCE Process, What IS, Supersize And Be A Better You! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #beabetteryouannualchallenge #supersizebusiness #contribution #IDEANCEprocess #identifywhatis