Podcast appearances and mentions of Casey Hill

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Best podcasts about Casey Hill

Latest podcast episodes about Casey Hill

The Digital Revolution Podcast - With Eli Adams
Why Most B2B Newsletter Suck: What Makes a Great Newsletter with Casey Hill

The Digital Revolution Podcast - With Eli Adams

Play Episode Listen Later Feb 11, 2025 55:22


Send us a textFree Ultimate SEO Guide https://fireusmarketing.com/the-ultimate-seo-guide/How many B2B newsletters do you actually look forward to reading?In this episode of The Digital Revolution Podcast, Eli is joined by Casey Hill, a growth veteran with extensive experience helping software companies scale rapidly. They dive into email marketing, discussing the importance of newsletters, differentiating between promotional content and newsletters, engagement metrics, the importance of personalization, and legal considerations. Casey shares insights on his career journey, current projects, writing aspirations, and the future of email marketing.00:00 Intro01:00 Meet the SEO Expert02:39 Casey's Background and Career Journey04:05 Casey's Writing Aspirations06:41 Casey's Reason for not Self Publishing07:47 Childhood Experiences that turns Casey into a  Writer09:42 Current Projects and Exciting Ventures13:26 Diving into Email Marketing14:20 The Importance of Newsletters15:55 Casey's Newsletter Preferences16:59 Personalization and Engagement in Newsletters20:12 Questions to get People to Reply23:49 Effective Newsletter Strategies26:53 Design Elements in Newsletters29:24 Frequency of Sending Newsletters30:37 Measuring Newsletter Effectiveness35:09 Segmentation and Personalization43:19 Legal Considerations for Newsletters47:22 Final Tips for Newsletter Success51:36 The Future of Email and NewslettersDon't forget to help us grow by subscribing and liking us on YouTube!Go to TheDigitalRevolutionPodcast.com to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect With Us:Fire Us Marketing Instagram LinkedIn YouTube The Digital Revolution Podcast Instagram LinkedIn YouTube Eli Adams Personal LinkedIn TikTok

Distribution First
Genius Email Marketing Strategy for B2B Marketers (2025) ft. Casey Hill

Distribution First

Play Episode Listen Later Feb 4, 2025 57:18


Ever wondered why email marketing is still such a big deal in 2025?Well, today we've got Casey Hill with us. He's the Senior Growth Manager at ActiveCampaign, a company that's been at the forefront of email marketing innovation. Casey's got over a decade of experience and has successfully grown multiple newsletters to over 10,000 subscribers.Stick around because by the end of this episode, you're going to walk away with strategies to grow your email list, engage your audience better, and boost your revenue through smart email marketing.*** WHEN YOU'RE READY♻️ Distribution First Newsletter

Risky Business
Risky Business #766 – China hacks America's lawful intercept systems

Risky Business

Play Episode Listen Later Oct 16, 2024 53:57


On this week's show Patrick Gray and Adam Boileau discuss the week's infosec news, including: Chinese spooks all up in western telco lawful intercept Jerks ruin the Internet Archive's day Microsoft drops a great report with a bad chart The feds make their own crypto currency and get it pumped Forti-, Palo- and Ivanti-fail And much, much more. This week's episode is sponsored by detection-as-code vendor Panther. Casey Hill, Panther's Director Product Management joins to discuss why the old “just bung it all in a data lake and… ???… “ approach hasn't worked out, and what smart teams do to handle their logs. This episode is also available on [Youtube].(https://youtu.be/86zy6DcwtbE) Show notes White House forms emergency team to deal with China espionage hack - The Washington Post DDoS attacks on Internet Archive continue after data breach impacting 31 million Microsoft Digital Defense Report 2024 Ransomware encryption down amid surge of attacks, Microsoft says | CyberScoop Russian court websites down after breach claimed by pro-Ukraine hackers Ukrainian anti-corruption agency reportedly finds no violations in disclosures of top cyber official Trump campaign turns to secure hardware after hacking incident | Reuters FBI creates its own crypto token to nab suspects in alleged fraud scheme District of Massachusetts | Eighteen Individuals and Entities Charged in International Operation Targeting Widespread Fraud and Manipulation in the Cryptocurrency Markets | United States Department of Justice Critical CVE in 4 Fortinet products actively exploited | Cybersecurity Dive Fortinet FortiGate CVE-2024-23113 - A Super Complex Vulnerability In A Super Secure Appliance In 2024 Palo Alto Expedition: From N-Day to Full Compromise Ivanti up against another attack spree as hackers target its endpoint manager | Cybersecurity Dive 1 bug, $50,000+ in bounties, how Zendesk intentionally left a backdoor in hundreds of Fortune 500 companies · GitHub Recently-patched Firefox bug exploited against Tor browser users Two never-before-seen tools, from same group, infect air-gapped devices - Ars Technica A Single Cloud Compromise Can Feed an Army of AI Sex Bots – Krebs on Security Opinion | The Cyber Sleuth - Washington Post

KSL at Night
Small business owners expecting higher taxes as deduction ends

KSL at Night

Play Episode Listen Later Aug 31, 2024 11:04


Host: Adam Gardiner A tax deduction for small businesses is set to expire in 2025. That could spell disastrous effects for the thousands of small businesses here in Utah. We take a deeper look into policy around those taxes and what can be done to ensure the deduction continues, similar to deductions to major corporations. Casey Hill, Utah State Director for the National Federation of Independent Business (NFIB) explains how this issue won’t just affect business owners, but also those who frequent small businesses.  

KSL at Night
KSL at Night: 8-30-2024

KSL at Night

Play Episode Listen Later Aug 31, 2024 41:34


Host: Adam Gardiner What did the American people learn from the Harris/Walz CNN interview?In her first in-depth interview since President Biden withdrew from the presidential race, Democratic presidential nominee Kamala Harris sat down with CNN to answer several questions. She was accompanied by her VP pick, Tim Walz; KSL at Night host Adam Gardiner wonders why. He recaps some of the most pertinent questions from the interview, and shares his thoughts on Harris’ answers and the overall tone of it all. Global terrorism on the rise three years following US withdrawal from AfghanistanIn the three years since the United States withdrew from Afghanistan, we’re seeing a rise in terrorism around the world. Megan Reiss, Founder and CEO of SolidIntel and Nonresident Senior Fellow at the Scowcroft Center for Strategy and Security shares her expert opinion on why this is happening, and why it’s happening now. Reiss also describes how several power vacuums have led to this rise in terrorism in places like Africa and what China is doing about it. Small business owners expecting higher taxes as deduction endsA tax deduction for small businesses is set to expire in 2025. That could spell disastrous effects for the thousands of small businesses here in Utah. We take a deeper look into policy around those taxes and what can be done to ensure the deduction continues, similar to deductions to major corporations. Casey Hill, Utah State Director for the National Federation of Independent Business (NFIB) explains how this issue won’t just affect business owners, but also those who frequent small businesses.

The Top Entrepreneurs in Money, Marketing, Business and Life
How ActiveCampaign hit $100m ARR on way to $300m

The Top Entrepreneurs in Money, Marketing, Business and Life

Play Episode Listen Later Aug 27, 2024 20:11


How ActiveCampaign hit $100m ARR on way to $300m

Modern Day Marketer
Amplifying Your LinkedIn Presence featuring Casey Hill, ActiveCampaign

Modern Day Marketer

Play Episode Listen Later Aug 6, 2024 32:29


"Content that includes personal perspectives, anecdotes, and real experiences tends to rank better on Google. This type of content is also performing well on other platforms, including third-party sites and social media channels like TikTok," says Casey Hill, Senior Growth Marketing Manager of ActiveCampaign.In this episode of The Content Cocktail Hour, Casey Hill, Senior Growth Marketing Manager at ActiveCampaign, shares how to optimize Reddit for search traffic and content testing and build a data-driven LinkedIn presence. We'll also discuss his strategic approach to podcasting, including content repurposing and fostering debates for better engagement. This episode is a must-listen.In this episode, you'll learn:Using tools like Hockey Stack to monitor LinkedIn impact and highlight the direct revenue generated from LinkedIn contentElevate personal perspectives and use Reddit as a testing ground for impactful business content (The Reddit test)Building a sustainable LinkedIn presence by engaging various organizational stakeholders and developing a content creation strategyResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Check out The Juice HQ: https://www.thejuicehq.com/ Connect with Casey on LinkedIn: https://www.linkedin.com/in/caseyhill/Check out ActiveCampaign: https://www.activecampaign.com/Timestamps:00:00 Transition from sales to marketing in SaaS05:33 Quantitative approach to content strategy for engagement07:33 Focus on expertise, customer voice, and outreach11:50 Experimenting with promotions and tool attribution on LinkedIn15:12 Utilizing social media to boost business18:55 How Reddit multiplies content reach and enhances search traffic.20:09 Identifying audience interests for producing effective content25:11 Discussion on marketing channels, remote work productivity, diversity, and successful launch tactics27:29 How a structured approach drives success

Stop The Scroll w/ Brianna Doe
How ActiveCampaign Built a Winning Influencer Program + Tons of Tactics & Insights You Haven't Heard Before w/ Casey Hill | Ep 21

Stop The Scroll w/ Brianna Doe

Play Episode Listen Later Jul 30, 2024 38:32


In this episode, host Brianna Doe welcomes Casey Hill, the Senior Growth Marketing Manager at ActiveCampaign, to discuss building an influencer marketing program from the ground up.=========================================Best Moments:(01:16) Casey shares insights into how he started building ActiveCampaign's influencer marketing program(02:03) He explains the compensation model they used, involving cash, affiliate commissions, and free software accounts(04:12) Casey discusses some challenges they faced, such as assuming all audiences were identical across channels(06:23) He talks about the importance of understanding what the influencer can control in terms of driving conversions(08:34) Bri asks if ActiveCampaign required influencers to have used their product before partnering with them(11:22) Casey shares his perspective on the importance of building long-term relationships with influencers(13:14) Brianna asks about the size of ActiveCampaign's marketing team(15:40) Casey discusses the challenges they faced with influencer marketing platforms and finding relevant influencers(19:46) He differentiates between performance-oriented, asset promotion, and brand awareness campaigns(26:45) Casey explains their approach to negotiating with influencers, focusing on bundling deliverables rather than just negotiating the price(30:47) The importance of building long-term relationships with influencers(33:12) Casey shares an interesting trend he's observed with brands boosting influencer posts(35:37) Brianna highlights the value of renewing contracts and building long-term partnerships with influencers=========================================Guest Bio:Casey Hill is the Senior Growth Marketing Manager at ActiveCampaign, a SaaS solution for personalized email marketing, automation, and sales engagement. He has been instrumental in building ActiveCampaign's influencer marketing program and shares his insights and learnings from the process.

Stop The Scroll w/ Brianna Doe
How ActiveCampaign Built a Winning Influencer Program + Tons of Tactics & Insights You Haven't Heard Before w/ Casey Hill | Ep 21

Stop The Scroll w/ Brianna Doe

Play Episode Listen Later Jul 30, 2024 38:32


In this episode, host Brianna Doe welcomes Casey Hill, the Senior Growth Marketing Manager at ActiveCampaign, to discuss building an influencer marketing program from the ground up.=========================================Best Moments:(01:16) Casey shares insights into how he started building ActiveCampaign's influencer marketing program(02:03) He explains the compensation model they used, involving cash, affiliate commissions, and free software accounts(04:12) Casey discusses some challenges they faced, such as assuming all audiences were identical across channels(06:23) He talks about the importance of understanding what the influencer can control in terms of driving conversions(08:34) Bri asks if ActiveCampaign required influencers to have used their product before partnering with them(11:22) Casey shares his perspective on the importance of building long-term relationships with influencers(13:14) Brianna asks about the size of ActiveCampaign's marketing team(15:40) Casey discusses the challenges they faced with influencer marketing platforms and finding relevant influencers(19:46) He differentiates between performance-oriented, asset promotion, and brand awareness campaigns(26:45) Casey explains their approach to negotiating with influencers, focusing on bundling deliverables rather than just negotiating the price(30:47) The importance of building long-term relationships with influencers(33:12) Casey shares an interesting trend he's observed with brands boosting influencer posts(35:37) Brianna highlights the value of renewing contracts and building long-term partnerships with influencers=========================================Guest Bio:Casey Hill is the Senior Growth Marketing Manager at ActiveCampaign, a SaaS solution for personalized email marketing, automation, and sales engagement. He has been instrumental in building ActiveCampaign's influencer marketing program and shares his insights and learnings from the process.

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Ep. 154 - STANFORD University Professor: Secrets to LINKEDIN Engagement! GUEST: Casey Hill [Growth @ Active Campaign]

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

Play Episode Listen Later Jul 19, 2024 20:54


In this episode, host Jay Schwedelson interviews Casey Hill, a Senior Growth Marketer at ActiveCampaign and a lecturer at Stanford University, about how to create effective content on LinkedIn and amplify your reach and engagement.=================================================================Best Moments:(01:41) Casey shares his career journey and how he ended up at ActiveCampaign and Stanford(03:31) Casey explains the "5 degrees of content" framework for LinkedIn(06:31) Casey discusses the importance of having intentionality with your content based on your goals(09:53) Casey provides tactical tips for creating effective LinkedIn content(14:18) Casey emphasizes the importance of showing your personality and human side on LinkedIn(16:33) Jay and Casey discuss the "Since You Didn't Ask" segment, where they talk about non-work-related topics(19:19) Casey shares how listeners can follow and connect with him=================================================================Guest Bio:Casey Hill is a Senior Growth Marketer at ActiveCampaign and a lecturer at Stanford University's Business School. He has over 13 years of experience in the software and SaaS industry, with a focus on organic growth strategies. Casey is also the host of the "Angles and Insight" podcast, where he brings together billionaire tech icons to debate various industry topics.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

Tekpon SaaS Podcast
235 How to power your growth with marketing automation | Podcast with Casey Hill - ActiveCampaign

Tekpon SaaS Podcast

Play Episode Listen Later May 10, 2024 28:25


Looking to get in touch with our support or sales team? Visit this page for phone and messaging details. We help small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on our mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle Connect with Brandon

Adpodcast
Casey Hill - Sr. Growth Manager - ActiveCampaign

Adpodcast

Play Episode Listen Later May 6, 2024 46:32


Casey is a growth veteran, with over a decade of experience in helping software companies scale fast. Whether it's garnering millions of views on Quora and LinkedIn or pioneering new growth levers (like booking his team on hundreds of podcasts), Casey is always looking for creative and value-led ways to grab attention and break from the mold. In his current role leading growth at ActiveCampaign, he is building organic growth engines to propel the team to $1,000,000,000 in ARR. On the consulting side, Casey works with some of the world's biggest firms including places like McKinsey & Company BlackRock Colemans GLG, Guidepoint etc., where he provides institutional guidance to PE/VC teams around topics such as: SMB marketing vendor selection, SaaS pricing, SaaS marketing/CRM tool differentiation, market analysis, inbound marketing, and marketing automation. --- Support this podcast: https://podcasters.spotify.com/pod/show/dylanconroy/support

The Loop
Running marketing experiments with Casey Hill, Senior Growth Manager at ActiveCampaign

The Loop

Play Episode Listen Later Apr 9, 2024 56:04


Cognism's Global Head of Demand Gen, Fran Langam, speaks to Casey Hill, Senior Growth Manager at ActiveCampaign about the long list of experiments he has run. From podcasting to social amplification - we dive into it all!

The MarTech Show
How To Build Newsletters That Actually Generate Revenue

The MarTech Show

Play Episode Listen Later Mar 27, 2024 50:18


Have you struggled to drive actual business results with your email marketing and newsletter? Have you seen other businesses or creators push out amazing newsletters that drive all kinds of traffic and revenue, and wondered how they built such a successful marketing tactic? What are the keys to establishing a newsletter that drives results? What MarTech solutions do you need, and what are some best practices? That's what Casey Hill is here to help us with. Casey has been in the MarTech space for over a decade, focused on helping companies scale fast. Whether it's garnering millions of views on Quora and Linkedin, or pioneering new growth levers (like booking his team on hundreds of podcasts), Casey is always looking for creative and value-led ways to grab attention and break from the mold. And he serves as the Senior Manager of Growth for ActiveCampaign. The MarTech Show hosts Robin Dimond and Mike Allton talked to Casey Hill about:

The Pilates Business Podcast
Unleashing CRM Superpowers for Clinical Pilates Small Businesses [CRM Series]

The Pilates Business Podcast

Play Episode Listen Later Mar 14, 2024 19:06 Transcription Available


Our special guest Casey Hill from ActiveCampaign is back for the next episode of our customer relationship management (CRM) series, diving into the essentials of using CRM effectively beyond just managing contacts, particularly for clinical Pilates studios and similar small businesses.The discussion unravels the true definition of a CRM, showing off the importance of visual tools like kanban boards for tracking customer relationships, and actions at different stages. Casey shares insights on leveraging CRM for sales, nurturing, and upselling, as well as for saving at-risk clients and identifying high-value customers.The conversation also touches on the cost-effectiveness of CRM systems, dismissing other tools as incomplete solutions, and suggesting looking for features that offer actionable insights and task management.Additionally, the episode covers the potential of CRMs in managing existing client relationships, delivering personalised experiences, and focusing on customer education. The episode concludes with an acknowledgment of the next topics in the series, including a deep dive into Google reviews and standard operating procedures with a special focus on ActiveCampaign.Tweetables“What I think of as a CRM is the ability to see those relationships at different stages, and the ability to have a task where you can follow up, you can take an action. To me, that is the true definition of a CRM.”Casey Hill – Senior Growth Marketing Manager, ActiveCampaignGet the Full Show NotesWant access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/13DisclosureThis podcast contains affiliate links. We may receive a commission on products or services that you purchase through clicking these links, at no extra cost to you.Want to learn more about Pilates Business?Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.Are you getting all the shows? Subscribe today!

CHURN.FM
E235 | The Lifecycle of Loyalty: Tackling Churn at Critical Stages in the User Journey with Active Campaign's Casey Hill

CHURN.FM

Play Episode Listen Later Mar 6, 2024 47:31 Transcription Available


Today on the show we have Casey Hill, the Senior Growth Manager of ActiveCampaign.In this episode, Casey shares his insights on navigating churn by focusing on the critical stages in the user journey to foster loyalty. We explore the nuances of addressing churn from initial engagement through to long-term retention, highlighting strategies for each phase: activation, impact/results, and loyalty. The discussion offers actionable advice on how to enhance customer retention rates and improve the overall customer experience.Mentioned Resources:ActiveCampaignBonjoroMcKinseyBlackRockGrowth MentorHill Gaming Company  Kickstarter MarTechMagic: The GatheringChatGPTDavid Sacks HotjarSlackJason Lemkin Patrick Campbell Intercom

The Pilates Business Podcast
From Zero to Hero: Transform Your Pilates Studio with CRM [CRM Series]

The Pilates Business Podcast

Play Episode Listen Later Mar 6, 2024 25:07 Transcription Available


Join host David Gunther in the first episode of The Pilates Business Podcast's Customer Relationship Management (CRM) series as he sits down with Casey Hill from ActiveCampaign.As a seasoned expert in software growth, Casey shares insights into his role at ActiveCampaign, where he focuses on developing organic growth engines and consulting with industry leaders on topics like SaaS pricing and marketing strategies. With a mission to propel ActiveCampaign towards 1 billion in annual recurring revenue, Casey sheds light on the transformative power of CRM for businesses of all sizes.David and Casey explore the myriad benefits of CRM, emphasising the importance of personalisation, segmentation, and seamless integration with other business systems. They discuss practical strategies for leveraging tools like ActiveCampaign and Bonjoro for digital personal touch points, and highlight the critical role of email marketing in nurturing client relationships.Through engaging conversation and real-world examples, David and Casey demystify CRM, empowering listeners to unlock its full potential in driving business growth and fostering meaningful connections with customers.Tweetables“One of the things that is encouraging is when you can just build one system, and have that one system operating and driving a benefit for you and saving that time and you're not having to poke around in a million different places... because they're fundamental.”Casey Hill – Senior Growth Marketing Manager, ActiveCampaignGet the Full Show NotesWant access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/12DisclosureThis podcast contains affiliate links. We may receive a commission on products or services that you purchase through clicking these links, at no extra cost to you.Want to learn more about Pilates Business?Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.Are you getting all the shows? Subscribe today!

The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business
Maximizing Your “Owned Assets” with Casey Hill

The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business

Play Episode Listen Later Jan 24, 2024 45:01


In today's episode of 'The Agents of Change,' we're diving deep into the power of owned assets in marketing with the expertise of Casey Hill from Active Campaign. Casey, with over a decade of experience in scaling software companies, joins us to unravel the secrets of leveraging owned assets for maximum control and long-term growth in marketing. Get ready to learn how these assets can revolutionize your approach to consumer behavioral data, narrative control, attention capture, and building authentic customer relationships. https://www.theagentsofchange.com/519 Pre-register for the AOC Digital Summit: https://www.theagentsofchange.com/waitlist Apply to speak at the AOC Digital Summit: https://www.theagentsofchange.com/cfs

The Weight Room
EP352: IFBB Bikini Pro, Casey Hill

The Weight Room

Play Episode Listen Later Dec 2, 2023 33:09


IFBB bikini pro bodybuilder Casey Hill joins The Weight Room Podcast. Tune in for a great chat! Find us on IG @theweightroompodcast @ casey_ifbbpro The Weight Room's Coaches Corner (Find your next coach!): https://www.theweightroompodcast.com/fitnesscoaches SPONSORS: TRM: Coaches and trainers, check out Trainer Revenue Multiplier if you want to take your business to the next level!: https://trainerrevenuemultiplier.com/ SMOKIN GUN COFFEE: https://smokinguncoffee.com/ USE CODE TWR10 FOR 10% OFF YOUR ORDER The Fitness Competitor's Guide for info on the Fitness division of bodybuilding: IG: @TheFitnessCompetitorsGuide YouTube: @TheFitnessCompetitorsGuide SUBSCRIBE to The Weight Room on YouTube, Apple Podcasts, Spotify, and anywhere else you listen to podcasts! NEW EPISODES EVERY MONDAY AND THURSDAY Thanks for all your support and if you have any questions, thoughts, or concerns please message @theweightroompodcast on Instagram or email theweightroompodcast@gmail.com

Funky Marketing: Bold Strategies for B2B Growth and Revenue
Organic growth strategies for a billion-dollar company - Casey Hill

Funky Marketing: Bold Strategies for B2B Growth and Revenue

Play Episode Listen Later Nov 21, 2023 49:28


My guest today is Casey Hill, Sr. Growth Manager at ActiveCampaign! Casey is a growth veteran with over a decade of experience helping software companies scale fast. We're going to discuss organic growth at ActiveCampaign, from their Voice of the Customer campaign on LinkedIn, making the team a thought leadership channel, to re-imagined partnerships. Whether it's garnering millions of views on Quora and LinkedIn or pioneering new growth levers (like booking his team on hundreds of podcasts), Casey is always looking for creative and value-led ways to grab attention and break from the mold. In his current role leading growth at ActiveCampaign, he is building organic growth engines to propel the team to $1,000,000,000 in ARR. On the consulting side, Casey works with some of the world's biggest firms, including McKinsey, Blackrock, Colemans, GLG, Guidepoint, etc., where he provides institutional guidance to PE/VC teams around topics such as SMB marketing vendor selection, SaaS pricing, SaaS marketing/CRM tool differentiation, market analysis, inbound marketing, and marketing automation. Here's what we talked about: 00:00 - Intro 0:14 - Organic growth strategies for a billion-dollar company 4:20 - Organic growth strategies in software marketing 9:56 - LinkedIn marketing strategies and content creation 17:07 - Building authority on LinkedIn for personal branding and business growth 21:31 - Content creation, thought leadership, and marketing strategies 24:41 - Leveraging customer content for marketing success 29:45 - Leveraging LinkedIn for thought leadership and growth 35:09 - LinkedIn competition, partnerships, and brand evangelism 39:33 - B2B marketing strategies and influencer campaigns 47:15 - Growth strategies and marketing insights Follow Casey using these links: Website: https://www.activecampaign.com/ LinkedIn: https://www.linkedin.com/in/caseyhill/ Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments. Website: https://www.funkymarketing.net/funky-marketing-show/ Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xNDc5ZWNkMC9wb2RjYXN0L3Jzcw== YouTube: https://www.youtube.com/@funky_marketing And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message

The SaaS SEO Show
The Future of Growth for SaaS Companies with Casey Hill, Senior Growth Manager at ActiveCampaign #95

The SaaS SEO Show

Play Episode Listen Later Nov 21, 2023 45:34


In this episode of The SaaS SEO Show, we interviewed Casey Hill, Senior Growth Manager at ActiveCampaign, and discussed practical tips to get people more excited about LinkedIn, content types, distribution, and more.************************Timestamps: (00:00) - Intro (01:03) - Who is Casey Hill? (01:46) - Casey's background. (03:48) - What is institutional consulting? (06:31) - What is ActiveCampaign? (08:40) - Difficulties for SaaS companies in acquiring new customers. (10:30) - Does the LTV and the payback period make sense any longer? (12:40) - Can new companies enter a mature market? (14:46) - Pros and cons of marketing initiatives for established brands. (16:53) - How to stay focused on things that matter. (20:16) - Channels that didn't work that well. (22:19) - How to get people excited about LinkedIn. (27:15) - Thoughts on organic search. (29:32) - What content types should companies experiment with? (31:30) - Casey's thoughts on outsourcing. (33:52) - Competition monitoring. (37:37) - Use cases of generative AI. (40:20) - The future of growth for SaaS companies. (44:07) - Learn more about Casey and ActiveCampaign and get in touch. (44:55) - Outro ************************Useful Links:Website: https://www.activecampaign.com/Casey on LinkedIn: https://www.linkedin.com/in/caseyhill/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2BZJmhb► LinkedIn: https://bit.ly/2DHaJNr************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

eCommerce Marketing Podcast
Kickstarter to Retail: The eCommerce Journey - with Casey Hill

eCommerce Marketing Podcast

Play Episode Listen Later Nov 6, 2023 37:23


Casey Hill is currently the Senior Manager of Growth at ActiveCampaign In this episode, you will learn How crucial is authenticity in product reviews and video testimonials and the shift in consumer trust towards user-generated content versus polished brand-generated content Key strategies to transition from a highly-funded Kickstarter campaign to sustainable long-term sales How can eCommerce brands maintain their momentum when shifting from crowdfunding platforms to Direct-to-Consumer sales What marketing adjustments should businesses make as they transition from crowdfunding to D2C, and eventually to retail  What are the top considerations for an eCommerce brand looking to make a successful leap into retail outlets Based on the current trends and your experience in growth strategies, what is the next big shift or opportunity for eCommerce businesses, and how can they best prepare for it For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Atlanta Real Estate Forum Radio
Blue River Lifestyle Communities Chats Mayfair on Main

Atlanta Real Estate Forum Radio

Play Episode Listen Later Nov 1, 2023 16:47


Casey Hill, CEO of Blue River Lifestyle Communities, joins the Atlanta Real Estate Forum Radio podcast to share an overview of the homebuilding company. On the All About Real Estate segment, Hill sits down with host Carol Morgan to discuss the types of communities and floorplans Blue River Lifestyle Communities offers and exciting information on its first community, Mayfair on Main in Alpharetta. Working in the homebuilding industry his entire professional career, Hill spent over 35 years with two of the largest national homebuilding companies in the United States before transitioning to his role as CEO of Blue River Lifestyle Communities. Hill started his career in the industry as a staff-level accountant, later advancing through the organizations to hold various financial and operational roles and eventually working his way up to senior management positions, including division and regional president roles. Hill said, “Development and homebuilding are two areas I'm very passionate about.” Focusing on suburban infill opportunities, Blue River Lifestyle Communities is a division of Blue River Development created to take advantage of the niche, underserved markets in the metro Atlanta region. The homebuilding company prioritizes developing and building communities centered around revitalized suburban downtown areas such as Alpharetta, Roswell and Duluth. Witnessing homeowners migrating out of urbanized neighborhoods, including Buckhead and Midtown, Blue River Lifestyle Communities provides housing for individuals who want the suburban home without sacrificing the live, work and play lifestyle. Hill said, “We believe that providing elegant, well-appointed homes in these suburban areas is an excellent opportunity for Blue River Lifestyle Communities.” The first community by Blue River Lifestyle Communities, Mayfair on Main, is in the charming city of Alpharetta, featuring desirable walkability and amenity-rich living. With easy access to the downtown area and surrounding cities, Mayfair on Main is just a half-mile walk from exciting shopping, dining and recreation, nestled between two major thoroughfares – Roswell Street and South Main Street. The community will consist of 24 lots, 13 single-family homes and 11 townhomes that offer exceptional living. Both single-family home and townhome plans will provide residents with open-concept layouts highlighting connected kitchens, living and dining areas, spacious primary bedrooms with elegant ensuite bathrooms and flexible secondary bedrooms with own private bathrooms. Hill said, “I think Mayfair on Main is an excellent example of the type of communities that Blue River Lifestyle Communities will bring to the market!” Tune into the full interview above to learn more about Blue River Lifestyle Communities, or visit www.BlueRiverLifestyle.com.

Secrets To Scale
145 - Using Kickstarter For Product Launches With Casey Hill

Secrets To Scale

Play Episode Play 44 sec Highlight Listen Later Oct 24, 2023 34:36


This week on the show, Casey Hill from ActiveCampaign joins me to chat about Kickstarter and how it can be such a great way to launch new products. Using Kickstarter, you can crowdsource funds for your product without having to borrow money or find an investor. There is a ton that goes into launching a successful Kickstarter campaign so check out this week's episode to learn everything you need to know about Kickstarter.Connect with Casey:- ActiveCampaign

The SaaS Sprints Podcast (Content Marketing Podcast)
Escape the noise | Master SaaS Content Relevance: Casey Hill

The SaaS Sprints Podcast (Content Marketing Podcast)

Play Episode Listen Later Oct 9, 2023 52:05


In this episode of The SaaS Sprints Podcast, Casey Hill, Sr. Growth Manager at Active Campaign, joins us to discuss how content is consumed today, and how we content marketers can stay relevant to our audience.  

Confessions of a Bikini Pro
CASEY HILL; Hormonal Work & Body Image for Enhanced Athletes, Broken Engagement in Peak Week, Appreciate & Give the Support

Confessions of a Bikini Pro

Play Episode Listen Later Sep 29, 2023 67:10


Today I speak with IFBB Pro Casey Hill, born and raised in northeast Ohio and currently living in Tampa. She works for a Matrix Hormones as a weigh loss specialist. Casey started competing in 2017 when she competed in 3 national qualifying shows and placed top 5 in all 3. She took of 2018 to grow and fix hormone issues and returned to the stage in 2019 when she competed in her first National show, getting last call outs. She took off 2021 to focus on personal growth and relationships and life outside of competing.    She then started coaching with Ashlyn Little and started her 2022 season placing 3rd at Grl Power. She then returned to the National stage and eventually won her Pro card at 2022 Nationals.    Casey is so open and honest in this interview. Every competitor will want to listen!   TOPICS COVERED -ending an engagement during peak week -PED usage -coaching relationships -hormone health  -support from family and friends -knowing when you're ready -learning from every experience   CONNECT WITH CELESTE: Website: http://www.celestial.fit Instagram: https://www.instagram.com/celestial_fit/ All Links: http://www.celestial.fit/links.html CONNECT WITH CASEY: Instagram: https://www.instagram.com/casey_ifbbpro/   TIME STAMPS 1:00 introduction 4:15 noticing hormone issues 10:50 working as a weight loss specialist 15:24 enhanced versus non-enhanced athletes 21:50 working with Ashlyn Little 28:23 ending here engagement during peak week 38:05 new relationships 42:00 gratification through the process 49:45 working towards her first pro season 58:55 being close with her coach 62:25 long term goals 63:25 advice for competitors   CLICK HERE TO SIGN UP FOR THE FREE FOOD RELATIONSHIP COACHING SERIES   CLICK HERE TO SIGN UP FOR THE FREE POST SHOW BLUES COACHING SERIES   LEARN MORE AND APPLY FOR MY 5 WEEK FOOD RELATIONSHIP HEALING & DISCOVERY COACHING PROGRAM   FOR OTHER FREE RESOURCES, LIVE EVENTS, AND WAYS TO WORK WITH CELESTE CLICK HERE

Ground Up
149: Using Email to Improve Activations (w/ Casey Hill, ActiveCampaign)

Ground Up

Play Episode Listen Later Sep 13, 2023 49:05


Register for the panel discussion: "What we've learned about growing from $1M to $10M"Click here to try Databox free, or learn more.In this episode, Casey Hill shares a 6-step framework to help you use email to improve activations during the onboarding phase.Links: Follow Casey Try ActiveCampaign If you liked the episode, let us know on LinkedIn!

The Bold Money Revolution
The Power of Relationships to Unlock Sales Success with Eric Melchor

The Bold Money Revolution

Play Episode Listen Later Sep 12, 2023 52:51


This podcast episode is all about relationship building. I'm sitting down with Eric Melchor, a fellow podcast host who helps brands build personalized experiences. He's a Texan expat currently living in Romania. We are chatting about the services he provides clients and the importance of relationship-building when running a business. Eric works with brands and shows them how to deliver a personalized experience to different segments of their websites. Historically, the technology has been too expensive or required entire teams of IT professionals to manage, but advancements have allowed people without a coding background to jump in and add some personalization to websites. This is the new conversion rate optimization.  I got connected with Eric through Bonjoro and Casey Hill. We talked about personalization services, but what stood out to me most was our conversation about making friends in a new country and the lens of relationship building in general. Relationships are essential in business, so I wanted to dig a little into this topic during our conversation. Get your Revenue Goal Calculator - https://theboldleadershiprevolution.com/revenue-goal-calculator   

Motherhood Intended
Joy & Grief Can Co-Exist in Motherhood with Casey Hill

Motherhood Intended

Play Episode Listen Later Jul 13, 2023 59:57 Transcription Available


"Sometimes the difficult things that happen in our lives put us directly on the path to the best things that will ever happen to us." ~ unknownJacqueline is joined by Casey Hill who is a mom of three children (twins +1) conceived via IVF. She shares her unique journey through infertility, IVF, miscarriage, and high risk pregnancies, and brings awareness to the rare disease her daughter was diagnosed with. Take a listen for an honest conversation about motherhood and some of the very real experiences moms face.--> Learn more about Wolf-Hirschhorn Syndrome--> Watch Casey on CBS News Chicago --> Review the podcast!--> Join the Motherhood Intended Community--> Follow @motherhood_intended on Instagram and tag us in your posts to let us know you're listening!Support the showLoving the podcast? Then we would love YOUR support with the continued production of this show! With the help of our audience, the podcast will be able to bring you the best content, most interesting guests, fun events, and helpful resources for women everywhere. Show some love here: https://www.buymeacoffee.com/motherhoodintended

SportsTalk with Bobby Hebert & Kristian Garic
The Pelicans could trade for Damian Lillard, but he wants to be in Miami

SportsTalk with Bobby Hebert & Kristian Garic

Play Episode Listen Later Jul 6, 2023 36:57


Steve and Charlie listened to audio from Pelican summer league coach Casey Hill. Oleh Kosel, the editor-in-chief of The Bird Writes, joined Steve and Charlie to preview the Pelicans summer league. Kosel talked about the Pelicans' decision to waive Garrett Temple. Kosel discussed the team's willingness to pay the luxury tax. He shared his thoughts on free agents Bol Bol and Trendon Watford. Kosel also projected the Pelicans' involvement in a Damian Lillard trade. They spoke to a WWL listener about the Saints' linebackers and LSU's running backs. The guys also heard from EJ Liddell and Dyson Daniels. 

Grow Your B2B SaaS
S1E14 - How to create a demand generation strategy with Casey Hill

Grow Your B2B SaaS

Play Episode Listen Later May 9, 2023 41:08


Do you have the necessary demand to create your B2B SaaS? In today's episode, we discuss creating a demand strategy for your SaaS and accelerating your growth. In today's episode we are privileged to host the head of growth at Bonjoro, Casey Hill, is an authority on this subject matter. He advises various startups and doubles as a growth mentor and professor at the University of California, Santiago. Why you need to listen to Casey – He has worked with various early-stage startups between zero MMR to 1M ARR. He is also experienced with demand generation strategies for maturing companies. Therefore, Casey is best placed to offer valuable advice on things to do in order for a SaaS to realize desired demand generation. What do you consider demand generation – He describes demand generation as actions explicitly capturing the core interest at the top of the funnel. Demand generation strategies are not product-centric strategies related to demand capture. To capture interest, a SaaS founder has to create a problem to which they offer a solution. Key Timecodes (0:30) Introduction of the topic and guest (1:15) Why you need to listen to Casey (2:14) What do you consider demand generation (4:02) What needs to be in place before starting to create demand (5:38) Common mistakes SaaS companies make while setting up demand generation (8:13) How do you include affiliate partners in the demand generation strategy (13:20) Best-practice strategies and processes for demand generation (21:44) Challenges people face when setting up demand generation strategy  (25:47) How do you track your many channels  (29:45) Advice to SaaS business with 10K MMR  (32:11) Advice to SaaS business with 1M AAR  (37:00) Casey's contact information.

The Community Experience
Casey Hill and the Simple Way to Make a Big Impact

The Community Experience

Play Episode Listen Later Jan 10, 2023 52:35


#070 Churn is one of the biggest issues we hear about from other community builders. Many of us have even come to accept it as part of the cost of doing business. But what are the simple tools and strategies that can increase engagement and retention in powerful ways? This is part of what we explore today in this interview with Casey Hill. He is the Head of Growth at Bonjoro, where they help brands create personalized videos for their leads and customers to help them stand out, build trust, and make more sales. So how do you leverage quick, personal videos within your community? How do you avoid "churn cliffs" and create a welcoming experience? When are the specific times when reaching out to individual members makes all the difference? Listen in to find out because this a game-changing chat! Show notes and more at SmartPassiveIncome.com/cx070.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ground Up
118: [Replay] Doubling Trial Conversions w/ Personalized Video (w/ Casey Hill, Bonjoro)

Ground Up

Play Episode Listen Later Nov 23, 2022 24:52


Benchmark how your company is performing, FREE: https://benchmarks.databox.com/See how you stack up to companies like yours, on 100+ metrics. It's instant, anonymous, and free.

Confessions Of A B2B Marketer
The 3 Best Ways To Get Free Attention In B2B with Casey Hill of Bonjoro

Confessions Of A B2B Marketer

Play Episode Listen Later Nov 10, 2022 29:16


In this episode of Confessions Of A B2B Marketer, I'm joined by a Growth Veteran Casey Hill of Bonjoro. We get Casey to share how to look for creative and value-led ways to grab attention... without spending any cash. Whether it's garnering millions of views on Quora and LinkedIn, or pioneering new growth levers for your B2B biz.

Flying Cat Marketing Podcast
How to 4x Reach With Repurposing: a Playbook w/ Casey Hill @Bonjoro

Flying Cat Marketing Podcast

Play Episode Listen Later Oct 5, 2022 31:19 Transcription Available


“Building a good distribution plan essentially means that for less total content production, you're able to get that much more actual output.”Hello hello Flying Fans! In episode 83 of the Flying Cat Marketing podcast, we sat down with Casey Hill, Head of Growth at Bonjoro, to discuss maximizing your reach by repurposing content.Casey explains that if you're just scheduling content, posting it, and dropping it in your newsletter you're missing out on massive reach potential. He reveals how repurposing your content, and having a proper distribution strategy, is key to expanding your reach.He's passionate about communicating with the widest possible audience, by focusing on content that will appeal to a broad audience, and harnessing the power of affiliate partners to magnify your reach.Having been in the game a long time Casey has faced his share of challenges. He tells us how he overcame them,  adapting his content for specific audiences (even when they were less than receptive!), and learning how to measure his success.So, grab a cup of coffee, get comfortable, and tune in as Casey gives you the ins and outs of content repurposing to save you time and massively expand your reach. In this episode we talk about:Content repurposingDistribution strategiesAffiliate partnersTimestamps:0:00-5:51: Why it's worth taking the time to repurpose content5:52-9:40: What a repurposing distribution strategy looks like9:41-11:46: How to make your content appeal to a broad audience11:47-16:13: Using affiliate partners to expand your reach16:14-22:01: Casey's biggest trial-and-error mistakes22:02-24:51: How to measure success when repurposing content24:52-31:21: How to adapt your content for specific audiencesConnect with Casey Hill on LinkedIn: https://www.linkedin.com/in/caseyhill/ Listen to the Flying Cat Marketing Podcast on Spotify: https://open.spotify.com/show/7dCyOzFGosoNYJhbDOvfQdApple Podcasts: https://podcasts.apple.com/us/podcast/flying-cat-marketing-podcast/id1535206202?uo=4Stitcher: https://www.stitcher.com/s?fid=579505&refid=stprFollow us on LinkedIn: https://www.linkedin.com/company/flying-cat-marketing/

Engage Video Marketing Podcast
Why Most Video Testimonials Suck with Casey Hill

Engage Video Marketing Podcast

Play Episode Listen Later Sep 19, 2022 43:54


Most testimonials on websites suck. You know the type, a contrived block of text spouting uninspired pleasantries by some loosely identified customer.  They may serve some purpose, sure, but often fail to engage hearts, provide real value to a viewer, and drive action. So, what's the secret to gathering, and communicating effective customer testimonials? Let's find out in today's episode. In this episode we cover: A short intro to Casey and Bonjoro. Why most testimonials / reviews suck. What makes for an effective testimonial. Why video is more effective than text reviews. Why video quality matters. How businesses solicit quality reviews/testimonials without it seeming coerced or manufactured. How Bonjoro's new testimonials tool supports people to do this. Where in the customer journey he recommends businesses request reviews. How testimonials can be used once we have them. How people can take a look at Bonjoro and try it for themselves. Links mentioned in the show: https://engagevideomarketing.com/bonjoro (Bonjoro) https://engagevideomarketing.com/episode132 (Episode 132 - How to Use Video for Conversion, Activation and Advocacy with Matt Barnett) https://www.facebook.com/bonjoroapp/ (Bonjoro on Facebook) https://www.linkedin.com/company/bonjoro/ (Bonjoro on LinkedIn) https://www.instagram.com/bonjoroapp/ (Bonjoro on Instagram)    If you found this episode of value I'd love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes) Mentioned in this episode: Join the Video Strategists Masterclass Get started on your journey as a confident Video Strategist in my Video Strategists Masterclass. Learn more and register today at https://www.engagevideomarketing.com/vsm

The Smart Passive Income Online Business and Blogging Podcast
SPI 601: How to Get the BEST Testimonials for Your Products, Hands Down

The Smart Passive Income Online Business and Blogging Podcast

Play Episode Listen Later Aug 10, 2022 35:43


#601 How do you build trust with someone who's just visiting your website? How do you connect and convert them into paying customers right then and there? In business, we often have so many big ideas that we forget to go back to the tried and true fundamentals, like gathering testimonials from our audience. Today I'm chatting with Casey Hill, the Head of Growth at Bonjoro. They've created a testimonial tool that I think is absolutely revolutionary. Imagine this, you send a link to a customer of yours, and it then prompts them with the exact questions that lead to the most fruitful text or video testimonials and case studies that you could ever ask for. But what does a good testimonial even look like? When is the best time to ask for testimonials, and what are the precise questions you should ask? Casey shares all of this along with some massive tips you can use in your business, no matter which tools you use. Show notes and more at SmartPassiveIncome.com/session601.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SaaS-Story in the Making
220: How to Differentiate Through Process - with Casey Hill

SaaS-Story in the Making

Play Episode Listen Later Jul 12, 2022 27:12


The Basketball Podcast
Episode 222: Casey Hill, Preparation For The Season and Building Responsibilities

The Basketball Podcast

Play Episode Listen Later Jun 29, 2022 61:51


Guest: Casey Hill, New Orleans Pelicans Assistant Coach   New Orleans Pelicans assistant coach Casey Hill joins the Basketball Podcast to discuss preparation for the season and building responsibilities.   Casey Hill enters his third season with the New Orleans Pelicans after spending 2018-20 as an assistant coach for the Los Angeles Clippers.   Prior to joining Doc Rivers' staff, Hill spent the 2017-18 season as head coach of the Clippers' NBA G League affiliate, the Agua Caliente Clippers, leading the team to a 23-27 record in its inaugural season. Hill joined the Clippers after four seasons as head coach of the Santa Cruz Warriors, G League affiliate of the Golden State Warriors, where he led the franchise to its first-ever G League title in 2014-15. Hill and his staff in Santa Cruz earned the 2013-14 NBA G League “Development Champion” award, an annual honor that recognizes the team that best embodies the league's goals of developing NBA basketball talent via call-ups and assignments. Prior to joining Santa Cruz's staff, Hill worked under his father, longtime NBA coach Bob Hill, with the Tokyo Apache, a professional team in Japan.   Hill is a graduate of Trinity University (TX), where he was a member of the Tigers' basketball team that advanced three times to the NCAA Division III Playoffs, including the 2004-05 Elite Eight, and captured two Southern Collegiate Athletic Conference Championships from 2003-07.   Breakdown 1:00 - G-League Experiences 4:00 - Filling his Cup 6:00 - Non-Basketball Books 8:30 - Handbook Concept 11:00 - Concept of Player Matters 14:00 - Job Preservation 16:54 - 17:37 - DR. DISH ADS 17:00 - Simplicity 20:00 - Staff Retreat Concept 22:00 - Non-Negotiables 24:00 - Retreat 28:00 - Video and Postgame 32:00 - Analytics Perspective 36:00 - Discuss, Argue, and Align 38:34 - 39:12 - JUST PLAY ADS 42:00 - Tactical Stuff 44:00 - Video Group Session 47:00 - Scouting 54:30 - Finding the Balance 58:00 - Conclusion   Casey Hill's Bio: Bio: https://en.wikipedia.org/wiki/Casey_Hill (https://en.wikipedia.org/wiki/Casey_Hil)   Basketball Immersion Website:http://basketballimmersion.com/ ( http://basketballimmersion.com/) Twitter:https://twitter.com/bballimmersion?lang=en ( https://twitter.com/bballimmersion?lang=en) YouTube:https://www.youtube.com/user/basketballimmersion ( https://www.youtube.com/user/basketballimmersion) Facebook:https://facebook.com/basketballimmersion ( https://facebook.com/basketballimmersion) Immersion Videos: Check out all our all-access practice and specialty clinics: https://www.immersionvideos.com/ (https://www.immersionvideos.com/)

Gears, Action, Growth: Shifting Business Culture one Conversation at a Time
Episode 31: Entrepreneurship and Growth with Casey Hill

Gears, Action, Growth: Shifting Business Culture one Conversation at a Time

Play Episode Listen Later Apr 10, 2022 25:22


Casey was raised by a long line of entrepreneurs in his family, he talks about his journey through entrepreneurship and the power of connection as a central theme in his success. Dr Josephine and Casey talk about the some of the defining moments of his career and how he learnt about the impact of truly connecting to customers. Casey is the Head of Growth - Bonjoro, a personal video email platform, helping businesses to improve connection with their customers in a world of automation. You can contact him at www.bonjoro.com

Pipedrive Podcast By Evolve
Pipedrive Podcast by Evolve: #15 Bonjoro - Casey Hill

Pipedrive Podcast By Evolve

Play Episode Listen Later Mar 28, 2022 35:02


Evolve Sales Director, Bruce Bignell, talks all things Bonjoro and Pipedrive automation with Casey Hill, Head of Growth. Bonjoro lets you send personalised videos at every stage of the customer journey, to convert, activate and your support your customers. --- Covering - Making your business more human with video - The unique power of personalised video - Cutting demo no-show rates in half - What does the future look like for Bonjoro? - How does Bonjoro integrate with Pipedrive - Tips for creating video messages Interested in giving Bonjoro a try? https://www.bonjoro.com/ Considering Pipedrive? Sign-up for a free 14-day trial here: https://app.pipedrive.com/affiliate/pdp-evolve?utm_content=copy_text&utm_medium=partners_program&utm_source=Evolve&utm_term=pdp-evolve Book a personal demo with Casey here: https://www.linkedin.com/in/caseyhill/ --- Evolve are Pipedrive Elite Partners, helping our clients with implementation, consultancy, and training. Book a free Evolve consultation here: https://calendly.com/bruceatevolve/30min?month=2022-03 Or Visit: www.weevolvebusiness.com --- Send in a voice message: https://anchor.fm/evolve-pipedrive-podcast/message

CLTV University Podcast
How to Think About Customer Lifetime Value w/ Profitwell's Patrick Campbell

CLTV University Podcast

Play Episode Listen Later Mar 21, 2022 14:43


Things you will learn:8 specific tactical things to optimize CLTV (Pricing, Positioning, Features/Upsell, Annual Contracts, Expansion Revenue, Reactivations, Cancellation flows, term optimization, etc.)Relationship directly tied to revenueRise of the Subscription economyWhen should you increase pricing?Strategic vs. Tactical levers for CLTVImportance of advocacy programs and modeling of advocacyImportance of building communityWhen should I start these initiatives?Connect with Patrick Campbell Optimize your Subscription Revenue with Profitwell Connect with Casey Hill 

Growth Marketing Stories
Ask a Growth Mentor: What is the best play for leveraging micro-influencers to driving growth for B2B SaaS companies?

Growth Marketing Stories

Play Episode Listen Later Feb 22, 2022 6:27


This is a mini-cast where we'll try to answer questions of folks in my audience from Growth Mentors. Casey Hill recommends podcasting. Casey's podcast course Sample podcast pitch Listen to what he says. If people want more in-depth lessons on growth tactics they can opt into Casey's newsletter: https://growthcorner.ck.page/ Supported by - Growth Mentor What if you could tap into the experience of 340+ startup and marketing mentors? Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors. Use the code aazar15 and get an exclusive 15% discount for Growth Mentor listeners.

The Mind Of George Show
How to Create Consistent 98% Open Rates w/ Casey Hill

The Mind Of George Show

Play Episode Listen Later Feb 4, 2022 95:15


Video creates context. Context makes you memorable. In the world of shallow connections that are disguised as "marketing", personalized video cuts through the BS like nothing else. You provide context to your audience, create memorable content, and it allows you to leave a lasting impression on your audience. In this episode we're talking about: - The secret to winning every customer's heart, business or referral- How to stop obsession over acquisition and instead switch to LTV- Putting the fun back into business by creating two way relationship streetsIf you loved today's interview, be sure to connect with Casey from Bonjoro over on Instagram! https://www.instagram.com/bonjoroapp/?hl=enWe'd love if you would share this episode over on Instagram! Screenshot this episode, tag @itsgeorgebryant, and we'll share it on our stories too. ◽️◽️◽️◽️◽️◽️⬇️ More resources for you... ⬇️FREE TRAINING: Attract & Convert Your Best Customershttps://georgebryant.dropfunnels.com/tsr-method/enter-tsr/Our Ultimate Digital Marketing Toolkit: Legacy Brand Bundlehttps://georgebryant.dropfunnels.com/legacy-brand-bundle-upgrade/legacy-brand-bundle-1-1The Lighthouse Method Course: Simple & Effective Scale Your Businesshttps://georgebryant.dropfunnels.com/the-lighthouse-method-course-funnel/lighthousemethod/The Eternal Flame Method: The Last Email Course You'll Ever Needhttps://theeternalflamemethod.com/program/join-now/ ◽️◽️◽️◽️◽️◽️

The Bold Money Revolution
How to Use Video to Create High Touch Moments on the Customer Journey

The Bold Money Revolution

Play Episode Listen Later Nov 30, 2021 53:58


I'm really excited to have Casey Hill here today. He is on the team at Bonjoro. He is the Head of Growth. He is sitting over sales and marketing. The reason why I wanted to have Casey on this podcast today was to really talk about how you can use video to add high touch moments to your customer journey. I am a huge, huge Bonjoro fan. We use Bonjoro in our business in lots of different ways. I really wanted Casey to come on and share his genius, and what they're doing over at Bonjoro because I think it's going to make a really big difference in a lot of business owners' lives. Welcome, Casey. 

Ecommerce Coffee Break with Claus Lauter
#060: Convert more sales with personal video marketing [Shopify]

Ecommerce Coffee Break with Claus Lauter

Play Episode Play 30 sec Highlight Listen Later Nov 16, 2021 23:01


In this episode, I talk with Casey Hill, head of growth at bonjoro.com, about how brands can use video emails to convert more sales and retain more customers.On the Show Today You'll Learn:Why video emails add a personal touch to your marketingHow to use a video to communicate with your customers in ShopifyExcept imperfection in your videosWhy personal videos help to retain customersLinks:https://www.bonjoro.com/Got A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you'd like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: ​My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________

What's Your And?
409: Casey Hill is an Executive & Adventurer & Board Gamer [podcast]

What's Your And?

Play Episode Listen Later Aug 11, 2021 39:24


Casey Hill talks about his passion for board games and how building his own board games have made him better at handling business and relationships in the office. John and Casey also talk about the many ups and downs of running your own business the process of creating and selling your own product!

Roadmap To Grow Your Business
#163: An Engagement Tool for Your Client Experience

Roadmap To Grow Your Business

Play Episode Listen Later Jul 27, 2021 29:46


When you think about managing and executing on your Client Experience for each and every client, over and over again... sometimes the right tool can make life much easier.  In this episode, I invite Casey Hill to join me as we discuss one tool I use within my Client Experience to make my Client Experience sticky and easy to execute on.   Resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/163. And to take advantage of the Bonjoro special offer - 20% off for life - check out all three levels at www.staceybrownrandall.com/bonjoro. 

Growth Marketing Today
How to Successfully Pitch Yourself to 200+ Podcast Shows with Casey Hill (GMT142)

Growth Marketing Today

Play Episode Listen Later May 20, 2021 35:03


Podcasts are a great way to get any message out there. Whether you want to promote a product, improve your brand, or raise awareness around an important topic, they can help you reach new audiences.But getting onto a podcast as a guest can seem like a pretty impossible thing to achieve if you don’t know where to start. So here’s all you need to know to get yourself booked for appearances behind the mic.Bonjoro’s team has mastered this art of pitching to podcast shows. They’ve been in over 200 shows in 2020. Today, Casey Hill, Head of Growth at Bonjoro, discusses why and how they were able to achieve that.In episode 142, you’ll learn: How Bonjoro’s team strategy to successfully pitch themselves as a guest on podcast shows Casey’s “piggybacking” strategy to identify the right podcast shows to appear on How they measured success for all the podcast shows they appeared on Sponsor For This EpisodeThis episode of Growth Marketing Today is brought to you by Ahrefs Webmaster Tools. Find the top keywords you rank for, track new organic keywords, get more in-depth backlink data, and perform a site audit. Ahrefs Webmaster Tools is a completely free product for website owners. Sign up today at growthtoday.fm/ahrefs or find that link in the description of the showGet the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/142★ Support this podcast ★

Talk'n Shopify with Zyber - eCommerce
Personalisation is King in eCommerce - Bonjoro - Talk'n Shopify with Zyber

Talk'n Shopify with Zyber - eCommerce

Play Episode Listen Later Apr 27, 2021 34:17


Bonjoro the video tool driving sales, repeat customers and loyalty for Shopify merchants. Are you ready to grow your business with video? Bonjoro gives you all the tools you need to master personal video and build powerful, lasting connections with your customers. Bonjoro has been on our radar for a few months, but it wasn't until Simone Anderson joined us for an episode of the podcast and told us how much she and her customers loved it, we knew we had to investigate further. Very quickly we knew we had to have someone from Bonjoro on the podcast, and boy did we get lucky with Casey Hill. Casey is the Head of Growth at Bonjoro and is so passionate about what he does. Customer retention is highly important for merchants. Finding new and innovative tools to keep existing customers engaged and returning can be a challenge, especially when competition is tough and prices are high. Bonjoro allows merchants to quickly and easily send customers personalised videos at several stages of the customer journey. It integrates directly with Shopify and has a Chrome extension and mobile app making it an absolute breeze to use. If you're a merchant and have been looking for a tool that is going to drive return customers and increase customer engagement - Bonjoro is for you. Listen to this episode to understand the functionality available to Shopify Merchants, Success stories and creative ideas of how to use Bonjoro. The absolute BEST part about Bonjoro? You can start a Free trial with no credit card required. Bonjoro - https://www.bonjoro.com/ Get in touch with Casey Here - https://www.linkedin.com/in/caseyhill/ For more information about Zyber Digital Visit our website - https://www.zyber.co.nz Follow us on Facebook - https://www.facebook.com/zyberwebdesign/ Join our exclusive Facebook insider groups Shopify NZ - https://www.facebook.com/groups/shopifynz/ Shopify VIP - https://www.facebook.com/groups/shopifyvip Follow us on Instagram - zyberhq

#STAYHUMAN: Sales Skills Podcast with Malvina EL-Sayegh
Ep61: Nailing Your Outreach with Casey Hill

#STAYHUMAN: Sales Skills Podcast with Malvina EL-Sayegh

Play Episode Listen Later Feb 22, 2021 41:52


Casey joins me on the podcast to talk about the changing ways of communicating with our customers and how to absolutely nail your video outreach. Casey Hill is the Head of Growth at Bonjoro. Casey currently is a top 10 Quora writer on SaaS Sales, SaaS Marketing & SaaS, as well as has had his insights featured in over 100 publications on sales, marketing and business.You’ll Learn:Adapting to the new ways of "communication"How to decrease your demo "no-shows"How to absolutely rock your video messagesAbout Casey Hill"I have had quite an unorthodox career path, to say the least.I started working in sales at an enterprise-focused SaaS organization, bounced over to consulting in the bioengineering world, and then landed at an engineering SaaS.Didn't love it, decided to take a year off and write a book and start a company. In 2015, I launched HGC, an eCommerce business that would culminate in 2018 with an 800% funded Kickstarter and went on to set up distribution in over 15 countries.While working on that I decided to try by hand at another SaaS organization, this time one focused on inbound marketing and small businesses. Absolutely fell in love with the technology that helped entrepreneurs bring their dreams to life. I went from an SDR to the Sales Director in 3 years and while working there also started to try my hand at business consulting.Today, I run the growth department for an incredibly exciting start-up called Bonjoro. We focus on helping businesses reconnect in a human way with their customers through personal video. I have seen first hand the transformative impact Bonjoro has had, on industries as diverse as enterprise SaaS to DTC eCommerce.My greatest strength, I believe, is an obsessive, ceaseless desire to keep learning and testing things. I constantly test new channels and mediums. I constantly run small side businesses to validate ideas. Last month I put together two courses for a brand called Amplified Masterclass that teaches businesses earned media strategies. So far it's made a few thousands dollars.Most of all I enjoy it. I love what I do, and if I don't, I change gears."https://www.bonjoro.comhttps://www.linkedin.com/in/caseyhill/

Moving Beyond Your Tribe with Torund Bryhn
31. Leveraging Authenticity as The Best Tool To Cut Through The Noise

Moving Beyond Your Tribe with Torund Bryhn

Play Episode Listen Later Feb 4, 2021 47:54


Growth marketing is a dynamic environment that changes frequently; those who work in this area know that they need to be in constant movement, trying and experiencing new techniques all the time.My guest for today's episode, Casey Hill, is permanently testing new platforms to leverage his company engagement with prospective clients. He is a marketer and entrepreneur, currently running Bonjoro's growth department - an innovative startup that connects people through personalized videos. Casey's passions are writing and creating new communication channels between business and consumers, where any interaction is reduced to a natural, organic, and authentic conversation between two human beings. Tune in and listen to Episode 31 of Moving Beyond Your Tribe, to learn about the importance of authenticity in communication and how it makes everything easier. Some Questions I Ask:Why don't you tell us a little bit about yourself? (1:41)What insights would you like to share that you think would be valuable to our listeners? (4:49)Isn't that really what life is about right now, authenticity and personalized communications? (19:28)What does it mean to be authentic, and how would you measure that? (23:24)What has changed on LinkedIn that it looks less formal nowadays? (28:24)Many people have a hard time with this component of being authentic; how do you deal with that? (32:02)In This Episode, You Will Learn:The skim test, what is it, and how it works (6:12)How Facebook ads changed (7:30)Cutting through information overload and communicating in the middle of the noise (9:28)Successful communication is about familiarity (15:10)Understanding the context to communicate successfully (19:50)The best way to produce a less rigid, natural video (24:51)Personal experiences vs. Personal advice (29:00)Resources:Casey's course on QuoraCasey's Podcast MasterclassBonjoro TrialBonjoro's scheduling linkConnect with Casey:LinkedInEmail: casey@bonjoro.com Let's Connect!LinkedInTwitterInstagram See acast.com/privacy for privacy and opt-out information.

Small Business Marketing Made Easy With Cody Butler
Using Personal Video For A Better Customer Experience With Casey Hill of Bonjoro

Small Business Marketing Made Easy With Cody Butler

Play Episode Listen Later Nov 23, 2020 17:35


Throughout his career, Casey has worked with thousands of small businesses helping them build brands and get their names out there. When budgets are tight, I find that getting customer advocates and growing through word of mouth is one of the businesses best assets. He often says, investing back the few hundred dollars you would spend on FB ads in to your customers will yield far greater ROI. He now works for Bonjoro, that does personalized video emails, and allows small businesses to build relationships with customers easier than ever before. Today he's going to discuss customer evangelism, how to invest in your customer base and how to use personal video to enhance your customer experience.Links mentioned https://www.bonjoro.com/Check out the video version of this episode here:https://www.codybutler.com/using-personal-video-for-a-better-customer-experience-with-casey-hill-of-bonjoro-2/

The ABM Conversations Podcast - for B2B marketing professionals
Using Quora efficiently for B2B marketing: Casey Hill

The ABM Conversations Podcast - for B2B marketing professionals

Play Episode Listen Later Nov 16, 2020 51:11


If you loved this podcast, you may also be interested in checking out Casey's course on how to monetize quora -- > https://quora-masterclass.myshopify.com/products/how-to-monetize-quora-courseYou can get in touch with him at casey@bonjoro.com if you have any questions!

Breakfast At Steveny's
B@S #46 - A Bagel Between at Steveny's (ft. Casey Hill & Tender Slap)

Breakfast At Steveny's

Play Episode Listen Later Sep 7, 2020 69:49


This week we have a return of bagels, but Vinny isn't eating them while recording. Steve got a dog, Vinny had a date, Bob reviews a movie or two, and Casey loves life!New episodes of Breakfast at Steveny's drop every Monday at 4 AM!You can check out more Tender Slap on all major streaming platforms!

Board Game Design Lab
How to Turn Gamers into Raving Fans with Casey Hill

Board Game Design Lab

Play Episode Listen Later Aug 19, 2020 73:22


Casey Hill, founder of Hill Gaming Company, discusses the process of turning gamers into raving fans. Casey works for the software company Bonjoro which is hyper-focused on customer engagement and retention, so we have a lot to chat about when it comes to creating raving fans. The post How to Turn Gamers into Raving Fans with Casey Hill appeared first on Board Game Design Lab.

gamers raving fans casey hill board game design lab
Fit Pro Business
Boost Engagement, Client Retention, and Reactivate Clients with Bonjoro

Fit Pro Business

Play Episode Listen Later Jun 21, 2020 39:43


How to boost client engagement, increase retention, reactive leads, and previous clients with perfectly timed personalized video messages using bonjoro.  Everything you need to know about how bonjoro can help you increase your customer service and boost business is covered by Casey Hill from bonjoro is this podcast episode.  http://www.bonjoro.com http://www.calendly.com/bonjoro Schedule your FREE business breakthrough session visit http://www.fitprobusiness.com/breakthrough  

Fit Pro Business
Boost Engagement, Client Retention, and Reactivate Clients with Bonjoro

Fit Pro Business

Play Episode Listen Later Jun 21, 2020 39:43


How to boost client engagement, increase retention, reactive leads, and previous clients with perfectly timed personalized video messages using bonjoro.  Everything you need to know about how bonjoro can help you increase your customer service and boost business is covered by Casey Hill from bonjoro is this podcast episode.  http://www.bonjoro.com http://www.calendly.com/bonjoro Schedule your FREE business breakthrough session visit http://www.fitprobusiness.com/breakthrough  

Fundraising Freedom Podcast with Mary Valloni
Episode 155 | Why Every Nonprofit Needs to Use Video with Casey Hill

Fundraising Freedom Podcast with Mary Valloni

Play Episode Listen Later May 5, 2020 29:52


I'm joined today with Casey Hill, Head of Growth at Bonjoro.  Bonjoro is a personalized video messaging app with the mission of empowering every organization to build real and lasting relationships with its customers, donors, or community, no matter where they live or work. Casey is a published contributor with Forbes, Entrepreneur, Inc., and many other world-class outlets. At his core, Casey believes passionately in connecting people and a customer-centric mindset.  Why do you think video is so important? Video has context.  It has facial expression, voice, and body language.  This is why video is so powerful.  People see a video and it allows them to relate and there is a sense of familiarity; there is a real human being on the other side.  Another reason is it's different.  People receive mass amounts of solicitations every day through emails and newsletters.  If you do something unique, that becomes a branding component of you and captures the attention of your audience. How do you recommend someone gets started with recording videos? When it comes to personal video, the number one fear that is holding people back is actually being in front of a camera.  But, this is more about building a relationship.  People relate to other people who are authentic.  You don't have to be in a studio with perfect lighting and soundboard.  There's a big difference in a professionally produced video and a personal video in terms of how you build a connection with someone.  The imperfection is what aids those personal videos.  At the core, it's all about being human.  The other thing that trips people up is the time component.  You really want to drill down on the result.  You might make 100 calls in a day and get one donor.  Maybe you can only do 40 videos in a day, which is obviously less, but maybe you get two new donors out of the deal.  The result is you're now getting two instead of one.  Yes, recording a video is going to take more time, but I think you'll have a greater impact.  Do you have an example of a nonprofit successfully using videos? One I've been working with recently is an organization that has hospitals and doctors internationally and they've been recording videos on the ground of people getting operations and showing donors their dollars at work.  It's not a cinematic production; it's real people talking to the kids they are helping.  It's incredibly powerful if you as a donor receive a personal video from the organization you just made a donation to.  Video allows you to show gratitude in a whole new way.  Can you share a little more about Bonjoro? Basically, Bonjoro allows you to send personalized video emails. Say you have 50 people who have made donations and you want to send them a personal thank you.  You'd take that list of people, upload it into our system either from your phone or computer, then you start recording those thank-yous.  And that's it.  What this does is show your donors that you've taken the time out of your day to do this thing, which is so meaningful.  You're investing in that relationship, and the most successful organizations are the ones with strong relationships with their donors and communities. Aside from Bonjoro, are there any other resources you would recommend? I'm a huge book person, and I recently gave my first 10 out of 10 review.  It's a book called Fanocracy by David Scott.  The whole concept is how to build fans around your organization.  It's so applicable to everyone, no matter your industry.  Everyone benefits from having not just a customer, but a fan.  When you think about the brands you're loyal to, what are the things they do to impress you?  The book dives deep into that concept and it goes into this interesting chapter which talks about mirror neurons which is very applicable to video. What does fundraising freedom mean to you? What first comes to mind is staying ahead of the game, or not being stuck in the mode of desperation.  When a donor calls your organization asking if you need help, that's what you do when a family member or friends needs help.  That's a different level of connection.  To me, that is an awesome example of getting out of the “playing catch-up” mode.  That organization has clearly spent time cultivating their relationships with their donor base.    Resources mentioned: Forbes Article Fanocracy: Turning Fans Into Customers and Customers Into Fans   Connect with Casey: Casey's Email Bonjoro   Connect with Mary: Mary Valloni Fundraising Freedom Academy Fully Funded Academy Facebook LinkedIn    

Fundraising Freedom Podcast with Mary Valloni
Episode 155 | Why Every Nonprofit Needs to Use Video with Casey Hill

Fundraising Freedom Podcast with Mary Valloni

Play Episode Listen Later May 5, 2020 29:52


I’m joined today with Casey Hill, Head of Growth at Bonjoro.  Bonjoro is a personalized video messaging app with the mission of empowering every organization to build real and lasting relationships with its customers, donors, or community, no matter where they live or work. Casey is a published contributor with Forbes, Entrepreneur, Inc., and many other world-class outlets. At his core, Casey believes passionately in connecting people and a customer-centric mindset.  Why do you think video is so important? Video has context.  It has facial expression, voice, and body language.  This is why video is so powerful.  People see a video and it allows them to relate and there is a sense of familiarity; there is a real human being on the other side.  Another reason is it’s different.  People receive mass amounts of solicitations every day through emails and newsletters.  If you do something unique, that becomes a branding component of you and captures the attention of your audience. How do you recommend someone gets started with recording videos? When it comes to personal video, the number one fear that is holding people back is actually being in front of a camera.  But, this is more about building a relationship.  People relate to other people who are authentic.  You don’t have to be in a studio with perfect lighting and soundboard.  There’s a big difference in a professionally produced video and a personal video in terms of how you build a connection with someone.  The imperfection is what aids those personal videos.  At the core, it’s all about being human.  The other thing that trips people up is the time component.  You really want to drill down on the result.  You might make 100 calls in a day and get one donor.  Maybe you can only do 40 videos in a day, which is obviously less, but maybe you get two new donors out of the deal.  The result is you’re now getting two instead of one.  Yes, recording a video is going to take more time, but I think you’ll have a greater impact.  Do you have an example of a nonprofit successfully using videos? One I’ve been working with recently is an organization that has hospitals and doctors internationally and they’ve been recording videos on the ground of people getting operations and showing donors their dollars at work.  It’s not a cinematic production; it’s real people talking to the kids they are helping.  It’s incredibly powerful if you as a donor receive a personal video from the organization you just made a donation to.  Video allows you to show gratitude in a whole new way.  Can you share a little more about Bonjoro? Basically, Bonjoro allows you to send personalized video emails. Say you have 50 people who have made donations and you want to send them a personal thank you.  You’d take that list of people, upload it into our system either from your phone or computer, then you start recording those thank-yous.  And that’s it.  What this does is show your donors that you’ve taken the time out of your day to do this thing, which is so meaningful.  You’re investing in that relationship, and the most successful organizations are the ones with strong relationships with their donors and communities. Aside from Bonjoro, are there any other resources you would recommend? I’m a huge book person, and I recently gave my first 10 out of 10 review.  It’s a book called Fanocracy by David Scott.  The whole concept is how to build fans around your organization.  It’s so applicable to everyone, no matter your industry.  Everyone benefits from having not just a customer, but a fan.  When you think about the brands you’re loyal to, what are the things they do to impress you?  The book dives deep into that concept and it goes into this interesting chapter which talks about mirror neurons which is very applicable to video. What does fundraising freedom mean to you? What first comes to mind is staying ahead of the game, or not being stuck in the mode of desperation.  When a donor calls your organization asking if you need help, that’s what you do when a family member or friends needs help.  That’s a different level of connection.  To me, that is an awesome example of getting out of the “playing catch-up” mode.  That organization has clearly spent time cultivating their relationships with their donor base.    Resources mentioned: Forbes Article Fanocracy: Turning Fans Into Customers and Customers Into Fans   Connect with Casey: Casey's Email Bonjoro   Connect with Mary: Mary Valloni Fundraising Freedom Academy Fully Funded Academy Facebook LinkedIn    

Fundraising Freedom Podcast with Mary Valloni
Episode 155 | Why Every Nonprofit Needs to Use Video with Casey Hill

Fundraising Freedom Podcast with Mary Valloni

Play Episode Listen Later May 4, 2020 29:51


I’m joined today with Casey Hill, Head of Growth at Bonjoro.  Bonjoro is a personalized video messaging app with the mission of empowering every organization to build real and lasting relationships with its customers, donors, or community, no matter where they live or work. Casey is a published contributor with Forbes, Entrepreneur, Inc., and many…Continue reading Episode 155 | Why Every Nonprofit Needs to Use Video with Casey Hill

Daily Sales Tips
444: Why Personal Video is Helping Sales Stay Human - Casey Hill

Daily Sales Tips

Play Episode Listen Later Apr 7, 2020 4:57


"Leverage personal video as part of your sales process" - Casey Hill in today's Tip 444 How about you? Are you using videos as a part of your sales process? Join the conversation at DailySales.Tips/444 and learn more about Casey and Bonjoro! Have feedback? Want to share a sales tip? Call or text the Sales Success Hotline: 512-777-1442 or Email: scott@top1.fm

Sales vs. Marketing
Casey Hill, Head of Growth at Bonjoro | Using Video To Close More Deals | SSP Interview

Sales vs. Marketing

Play Episode Listen Later Mar 11, 2020 47:59


In this episode, we sit down with Casey Hill, the Head of Growth at Bonjoro. Casey currently is a top 10 Quora writer on SaaS Sales, SaaS Marketing & SaaS, as well as has had his insights featured in over 100 publications on sales, marketing and business. Show Links https://www.linkedin.com/in/caseyhill/

Champions of Active Women
020 - Casey Hill - Outdoor endurance athlete, mountain biker, trail runner

Champions of Active Women

Play Episode Listen Later Feb 26, 2020 28:56


Casey Hill earned her Associate Degree in Nursing from Midway University and has worked as a nurse for the past 12 years. Casey played several sports in high school and is now an outdoor endurance athlete who enjoys running, hiking, mountain biking, trail running, and adventure racing. In 2017, her all-female adventure racing team won the 30 hour national championships at the United States Adventure Racing Association in the all-female division. In 2018, her team placed second in the nation in the all-female division. Casey trains and competes alongside many other active women and is committed to being an active role model for her 7 year old daughter.

The Cardboard Herald
Episode 124 - Casey Hill Comes Back to Talk About Fulfilling Arkon

The Cardboard Herald

Play Episode Listen Later Mar 27, 2019 43:41


Last time Casey Hill was on the show, he was just about to launch Arkon, unsure where the project would take him. Now, he has a successful kickstarter and fulfillment under his belt and is ready to start working on some new projects, both Arkon and not Arkon related. We talk about the road that led him from there to here.Arkon Site - https://arkongame.com/ Our Site - www.cardboardherald.comOur Video Channel - https://www.youtube.com/TheCardboardHeraldOur Twitter - https://twitter.com/CardboardHeraldOur Patreon - https://www.patreon.com/user?u=9669551

Hustle To Freedom: Everyday People Creating Extraordinary Side Hustles
107 - Side Hustle Project Raises $40k On Kickstarter | Casey Hill

Hustle To Freedom: Everyday People Creating Extraordinary Side Hustles

Play Episode Listen Later Mar 18, 2019 42:27


In this episode, I am chatting with Casey Hill about how he raise over $40,000 on Kickstarter for his strategy card game, Arkon. He did all of the design, development, and execution of this huge project while still working his day job. You can learn more about Casey's business by visiting https://arkongame.com/home/ Kickstarter: https://www.kickstarter.com/projects/1080559033/arkon #Four ways you can support this podcast: Take a screenshot of this podcast and send it to a friend who may like it I am doing a drawing for a free hard copy of The Side Hustle Journal for every 5 iTunes reviews. So if you want a chance to win, leave a rating and review on iTunes or Apple podcasts and send me an email at hello@gritandhustle.co. Detailed instructions on how to do this are at www.gritandhustle.co/review Take your side hustle to the next level by implementing a sales funnel to turn your passive website visitors into paying customer with ClickFunnels, the #1 sales funnel software in the world. You can get a free trial by going to www.gritandhustle.co/profit If you are interested in podcasting, which is the fastest growing content medium in the world, head over to www.gritandhustle.co/podcastingmadeeasy to enroll in my course now. If you have an awesome side hustle that you would like to share with the world, I'd love to have you on my podcast. You can schedule a podcast interview by going to calendly.com/gritandhustleco/guest

Live Planted- Practical Vegan Living
#144 Why Balance isn't Reality w Casey Hill -LNTS

Live Planted- Practical Vegan Living

Play Episode Listen Later Feb 26, 2019 34:09


It doesn't have to be only in January that you check up on yourself and your goals. Today Casey Hill, licensed mental health therapist, is back on the pod talking about goal fatigue, working towards happiness rather than a salary goal, and the very personal business of finding the right balance. Plus, Casey shares to evolutionary reason for negative thinking, it's pretty interesting! Find Casey: Email: caseyh@flourish-psychotherapy.com (Casey can do virtual sessions for anyone in Ohio) https://www.instagram.com/cruggs/ Today's episode is sponsored by OSEA Malibu. OSEA creates pure, plant-based, and results-driven skincare that is safe for the planet and you! Formulated with organic seaweed and active botanicals, their products deliver effective skincare solutions for all skin types. OSEA products are non-toxic, cruelty-free, vegan, and made with love in California. Find OSEA on instagram https://www.instagram.com/oseamalibu/ or https://oseamalibu.com/ Use promotional code 'liveplanted' to receive a free travel size with your purchase of $40 or more. Make sure you manually add the travel size of your choice to your cart and apply the code at checkout for your offer to be reflected. Find a complete list of everything MENTIONED on the show including the values exercise: http://liveplanted.com/144-why-balance-isnt-reality-w-casey-hill-lnts/ LP MERCH: www.etsy.com/shop/LivePlanted?r?=l2-shop-info-name ▶ Instagram: www.instagram.com/liveplanted/ ✮Write a review & subscribe in iTunes (preferably a 5✮!) The more reviews, the greater chance someone else will hear the podcast. Or share the podcast with a friend.

Live Planted- Practical Vegan Living
#126 How to Handle a Big Life Change w Casey Hill

Live Planted- Practical Vegan Living

Play Episode Listen Later Oct 2, 2018 33:56


Converting to veganism, zero waste, or any other life change can be a big deal. Today I brought back licensed mental health therapist Casey Hill to talk about working through making big shifts in your life. We're sharing coping skills to make changes easier, why being realistic with yourself is so important, and the idea of 'holding space' as a way to work through emotions in the moment. Casey shares her new virtual therapy resource for people who are looking for a community when making a transition to veganism. This episode edges into the LNTS (Life's Not That Serious) style of episodes. Growing Vegan Virtual Support Group: Growing Vegan is an 8 week long virtual support group that is geared towards new/transitioning vegans however anyone is welcome to join! It will be held Wednesday evenings starting mid-October. If you or someone you know is interested in more information including fees, dates, and topics please reach out and email Casey Hill at caseyh@flourish-psychotherapy.com Get the MERCH HERE!: https://www.etsy.com/shop/LivePlanted Show Notes w everything mentioned on the pod linked: http://liveplanted.com/126-handle-big-life-change-w-casey-hill/ ▶ Instagram: www.instagram.com/liveplanted/ ✮Write a review & subscribe in iTunes (preferably a 5✮!) The more reviews, the greater chance someone else will hear the podcast. Or share the podcast with a friend.

Live Planted- Practical Vegan Living
#125 Is Grass Fed Beef Sustainable w Matthew Hayek of Harvard Animal Law

Live Planted- Practical Vegan Living

Play Episode Listen Later Sep 25, 2018 30:27


Have you heard about grass fed beef? There's an image of the idyllic cows roaming green grasses that comes to mind and the messaging behind grass fed meat is one of enviromental positivity, but is it true? Today environmental scientist and Harvard Farmed Animal Law & Policy Fellow, Matthew Hayek is on to talk about his new research into the sustainability of grass fed beef. We also touch on the terms sustainable, ethical, and humane- are they marketing or reality? Is lab grown meat sustainable? And the big 'p' word, protein, even comes up in today's pod. PS. We didn't touch on the cruelty that takes place inside the factory farms, grass fed farms, and any animal raising facility in today's episode. This episode was purely focused on the environmental aspect, more to come about the cruelty aspect in the future & there's plenty of past LP pods that focus on the topic of ethics. Growing Vegan is an 8 week long virtual support group that is geared towards new/transitioning vegans however anyone is welcome to join! It will be held Wednesday evenings starting mid-October. If you or someone you know is interested in more information including fees, dates, and topics please reach out and email Casey Hill at caseyh@flourish-psychotherapy.com NEW Clear LP Stickers: www.etsy.com/listing/639121519/…shop_home_active_1 Show Notes w everything mentioned on the pod linked: http://liveplanted.com/125-grass-fed-beef-sustainable-w-matthew-hayek-harvard-animal-law/ ▶ Instagram: www.instagram.com/liveplanted/ ✮Write a review & subscribe in iTunes (preferably a 5✮!) The more reviews, the greater chance someone else will hear the podcast. Or share the podcast with a friend.

Live Planted- Practical Vegan Living
#103 Working Through Vegan Frustration & Negativity w Mindfulness w Casey Hill

Live Planted- Practical Vegan Living

Play Episode Listen Later Mar 20, 2018 33:04


The term mindfulness comes with a certain woo woo notion but it's actually much more practical and helpful for our everyday lives than you realized. Today Casey Hill, licensed professional counselor and therapist, is back on the pod talking about moving through vegan frustrations and negativity with mindful techniques. We've all been there when the restaurant you're at has no options, or your family member refuses to see where you're coming from, and the frustrations creep in. We're discussing getting out of autopilot, enjoying being in the present, and how small changes can lead to a big difference in your daily life. Plus, answering listener questions about composting, the big P- protein deficiency, iron-rich foods, and perfectionism. Find Casey Hill: https://tryinghappy.com/ www.instagram.com/cruggs/ Hillcounselingservices@gmail.com Get the MERCH HERE! : www.etsy.com/shop/LivePlanted?r…=l2-shop-info-name Live Planted is sponsored by Health IQ, an insurance company that helps health conscious people like runners, cyclists, weightlifters, and vegetarians get lower rates on their life insurance. Go to www.healthiq.com/PLANTED to support the show and see if you qualify. Find a complete list of everything MENTIONED on the show including links and supplement brands I trust: http://liveplanted.com/103-working-vegan-frustration-negativity-w-mindfulness-w-casey-hill/ ▶ Instagram: www.instagram.com/liveplanted/ ✮Write a review & subscribe in iTunes (preferably a 5✮!) The more reviews, the greater chance someone else will hear the podcast. Or share the podcast with a friend.

Live Planted- Practical Vegan Living
#095 Overcoming Vegan Sadness w Casey Hill-Licensed Mental Health Therapist & Balancing a Vegan Diet

Live Planted- Practical Vegan Living

Play Episode Listen Later Jan 16, 2018 31:23


The decision to go vegan is one of those life-changing choices, and mental strain can go hand in hand with the decision for many people. Today Casey Hill licensed professional counselor and therapist, who also happens to be vegan, is on the show giving you tools for feeling your feelings. I know, it sounds weird, but I promise it's super helpful! We're talking how and why to conduct 'mood maintenance' even when you're in a good space, how little moments of mindfulness add up, and why you should take a break from looking at vegan information. Plus, answering listener questions about what a balanced vegan diet looks like and how to find the best vegan winter gear. Find Casey Hill: https://www.instagram.com/cruggs/ Hillcounselingservices@gmail.com Get the MERCH HERE! : www.etsy.com/shop/LivePlanted?r…=l2-shop-info-name Find a complete list of everything MENTIONED on the show including notes, links, and photos: http://liveplanted.com/095-overcoming-vegan-sadness-w-casey-hill-licensed-mental-health-therapist-balancing-vegan-diet/ ▶️ Let's get social! Instagram: www.instagram.com/liveplanted/ Twitter: twitter.com/LivePlanted Facebook: www.facebook.com/LivePlanted/ ✮Write a review & subscribe in iTunes (preferably a 5✮!) The more reviews, the greater chance someone else will hear the podcast. Or share the podcast with a friend.

We're not Wizards, Tabletop and Board Games Podcast
Casey Hill - The Hill Game Company - Arkon - Work in Progress

We're not Wizards, Tabletop and Board Games Podcast

Play Episode Listen Later Dec 24, 2017 68:30


Richard is joined by Casey Hill from the Hill Game Company to chat about Arkon, their Card Game coming to kickstarter on Feb 1st. We chat about Magic, art in games, the importance of play testing and including expansions from the beginning. It was a real interesting chat and we can't wait to see what happens with the campaign. If you want to know more, check out the links in the show notes below. LINKS OF NOTES http://arkongame.com/ http://arkongame.com/game-design-blog/ https://twitter.com/arkongame https://www.facebook.com/Arkongame/     ____________________________________________________________ If you like what you have heard, please take some time to Rate, Subscribe and Review us on iTunes.  https://itunes.apple.com/gb/podcast/were-not-wizards/id1084198405     YOUTUBE - PLEASE SUBSCRIBE https://www.youtube.com/c/WereNotWizardsTabletopPodcast www.patreon.com/werenotwizards Board Game Geek - https://www.boardgamegeek.com/boardgamepodcast/35093/were-not-wizards  Website - www.werenotwizards.com    Facebook - http://www.facebook.com/werenotwizards   Twitter.com - http://www.twitter.com/werenotwizards   If you like what you have heard, please take some time to Rate, Subscribe and Review us on iTunes. https://itunes.apple.com/gb/podcast/were-not-wizards/id1084198405   Get us on Stitcher - http://www.stitcher.com/podcast/were-not-wizards   Get us through acast - http://www.acast.com/werenotwizards  Get us through Podknife - https://podknife.com/podcasts/4048   Check out our pictures - www.instagram.com/werenotwizards  BUY SOME MERCH - https://www.redbubble.com/shop/we're%20not%20wizards#_  .   Music is owned entirely by We're Not Wizards and thanks to DouglasVB Email us magic@werenotwizards.com   Remember, we are many things but We're Not Wizards

TA 1
Episode 174 Chickpoints

TA 1

Play Episode Listen Later Oct 17, 2017 67:39


The one with Karen Anne Clark, Casey Hill, and Jess Evans This weeks links Chickpoints https://www.facebook.com/361adventureschickpoints/ Shenandoah Tough http://www.shenandoahtough.com/ Adventure Enablers https://www.adventureenablers.com/ Campbell Racing https://www.facebook.com/Campbell-Racing-328491514020/

Two-Way Podcast
Two-Way Podcast: Casey Hill

Two-Way Podcast

Play Episode Listen Later Aug 27, 2017 44:08


On the latest episode of the Two-Way Podcast, newly named Agua Caliente Clippers head coach Casey Hill jumps in to talk a number of topics including his new opportunity in Ontario, the challenges of building a roster from the ground up, and his current relationship with Golden State after parting ways. We also discuss the G League expansion draft, the recently released schedule, and more. If you want to support us, you can do so via our Patreon page. Click here to support us. Follow us on Twitter: @2Ways10Days

NBA A to Z with Sam Amick and Jeff Zillgitt
The other Curry, Seth, on his breakout season and his future

NBA A to Z with Sam Amick and Jeff Zillgitt

Play Episode Listen Later May 21, 2016 27:32


The NBA game is evolving into a spread the floor and going outside in. Guys like Stephen Curry have helped revolutionize the game. His brother Seth Curry took a step forward in his development as an NBA player last season with the Sacramento Kings, getting some time at the end of the season that he hopes will help him get a full-time playing gig next season. He joins USA TODAY Sports’ Sam Amick to discuss his past season and the future. They also talk about today’s game and how he and the Curry family is totally in on the playoffs. Curry makes his prediction for the playoffs and give his assessment of Steph’s game, and the time of a game you want to make sure you don’t miss. Later in the show Amick catches up with Curry’s NBA D-League coach Casey Hill, who said that all Curry needed was a chance to show how good he is.

Two-Way Podcast
D-League Dialogue Podcast: Casey Hill

Two-Way Podcast

Play Episode Listen Later Aug 3, 2015 35:43


Hosts Adam Johnson and Chris Reichert interview NBA D-League Champion head coach Casey Hill to discuss his offseason, lessons learned from a championship year, and how he feels providing new opportunities to those who played for him last season in the form of overseas deals.Also, we discuss the news the Indiana Pacers are interested in purchasing the Fort Wayne Mad Ants, delve into some D-League items available for purchase on eBay, and more on this week's episode.

Ridiculous Upside Podcast
Santa Cruz Warriors Coach Casey Hill Joins RidiculousUpside.com Podcast #14

Ridiculous Upside Podcast

Play Episode Listen Later Apr 16, 2014 60:00


The RidiculousUpside.com Podcast returns right in time for some NBA D-League postseason debate, hot topics, and highlights. As they look back at what was a competitive first-round in the minor league, hosts Keith Schlosser and Dakota Schmidt will feature an interview with Santa Cruz Warriors' coach Casey Hill. The first-year head coach will discuss what went right for Santa Cruz in the first round, what lies ahead against the run and gun Rio Grande Valley Vipers, the impact of a couple of Golden State assignees, and more. In addition to examining playoff competition, Schlosser and Schmidt will also reflect on this past season in the D-League and ponder some potential end of the year award winners.  Helping them do that, as he too shares his thoughts, will be fellow RU writer Matthew Hochberg.