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If you are a podcaster that is starting to burn out from trying to "be everywhere" on social media...this episode of Podcasting Business School is for YOU. In this episode I will unpack my minimalist social media strategy that is helping my podcast growth EXPLODE!   Links mentioned in this episode: Explore my coaching options or sign up for a Discovery Call to discuss working together: https://www.podcastingbusiness.school/   Want more strategies for podcast launch, growth, and how to leverage your podcast to get more clients? Get my FREE weekly Podcasting Business School Newsletter every Thursday! https://www.podcastingbusiness.school/news   Join my FREE community on Skool: https://www.skool.com/podcastingbusinessschool/about   *********************  

Get the free Core Drives in the Wild guide, behavioral design applied to real engagement programs: professorgame.com/WildCD Episode Summary Rob breaks down behavioral debt: the borrowed motivation hiding inside every legacy points, discount, or bonus program, showing why cutting an engagement program off cold is the fastest way to blow it up. He walks through JCPenney's collapse under Ron Johnson, a Fortune 500 rewards program employees now budget around like income, and how LATAM Airlines and Caixa Econômica Federal restructured their own behavioral debt using Octalysis Core Drives instead of switching it off. Listeners learn how to read their program's real balance sheet and start servicing behavioral debt without triggering a JCPenney-style default. About the Host Rob Alvarez is Head of Engagement Strategy, Europe at The Octalysis Group (TOG), a leading gamification and behavioral design consultancy. A globally recognized gamification strategist and TEDx speaker, he founded and hosts Professor Game, the #1 gamification podcast, and has interviewed hundreds of global experts. He designs evidence-based engagement systems that drive motivation, loyalty, and results, and teaches LEGO® SERIOUS PLAY® and gamification at top institutions including IE Business School, EFMD, and EBS University across Europe, the Americas, and Asia. Key Takeaways JCPenney's Ron Johnson scrapped every discount and coupon overnight, replacing them with everyday low pricing; sales fell 25%, roughly $4.3 billion, and he was gone within two years. Ron Johnson later admitted only 1% of JCPenney's sales happened without a discount, meaning 99% of purchases depended on coupons the company had just eliminated. LATAM Airlines kept its miles intact but rebuilt the experience around Core Drive 7 (Unpredictability & Curiosity) and Core Drive 3 (Empowerment of Creativity & Feedback), driving a 153% increase in credit card acquisitions. Caixa Econômica Federal's incentive program had drifted to roughly 10% participation before a rebuild around collective purpose pushed it to 90%, adding $1.06 billion in revenue. Points tied to reaching performance targets ran on Core Drive 4 (Ownership & Possession) and Core Drive 8 (Loss & Avoidance), turning a reward employees didn't need into part of their household income. Topics Covered 0:00 — Behavioral debt hiding under green metrics 0:25 — A Fortune 500 rewards program families budget around 1:39 — Why most engagement advice assumes a blank slate 2:51 — Why behavioral debt hides behind green dashboards 3:29 — Borrowed motivation compounding like real interest 4:17 — JCPenney's Ron Johnson cuts every discount overnight 6:04 — Core Drives 4 and 8 inside the Fortune 500 case 8:07 — Why behavioral debt has no repayment plan 8:59 — Why you can't just switch off behavioral debt 9:20 — LATAM Airlines: servicing debt while building the replacement 11:23 — Caixa's jump from 10% to 90% participation 12:37 — Closing: most loyalty programs are just debt service Get the free Core Drives in the Wild guide, behavioral design applied to real engagement programs: professorgame.com/WildCD Mentioned in This Episode LATAM Airlines Gamification Case Study (The Octalysis Group) Caixa Econômica Federal Banking Gamification Case Study (The Octalysis Group) The Octalysis Framework JCPenney's 2011-2013 "everyday low prices" strategy under CEO Ron Johnson Free Resources and Get in Touch Core Drives in the Wild: Professor Game Free Guide Get Daily Value on Your Email Let's chat about your gamification project YouTube LinkedIn Instagram Facebook Start Your Community on Skool for Free Ask a question

Why 95% of Businesses Fail (It's Not What You Think)! The Purpose Trap: Business Just Drifting? Supersize Your Business Annual Challenge Day 214? Pop in here every day for a dose of different business building perspective! https://facebook.com/supersizebusiness Supersize Your Business (free) Skool link: https://www.skool.com/supersize-your-business-1654/about #supersizeyourbusiness #supersizechallenge #supersizeyourbusinessannualchallenge #contribution #give #dowhatyoucan #supersizeyourbusinesschallenge #spirituality #spiritofyourbusiness #businessspirit #secretadvantage #spiritual #culture #purpose #7whys #reasonforbusiness #beyondmoney Avoid the purpose trap by building a business with a clear reason for existence beyond profit. Learn why most startups fail. Many entrepreneurs encounter the purpose trap early in their growth, often leading to avoidable business failure. This video breaks down why focusing solely on revenue is a dangerous strategy and how establishing a core mission is essential for long-term survival. If you are building a company, understanding these dynamics is crucial for navigating the difficult entrepreneurial journey ahead. We examine the reality of business failure rates and why having a company purpose is not just idealism but a tactical necessity. By separating your brand from the pack, you gain the clarity needed to survive when profits fluctuate. This discussion provides a realistic look at what it takes to sustain a venture beyond the initial startup phase. Subscribe for daily business strategy breakdowns, and comment on the biggest challenge you have faced while defining your company mission.

Why 95% of Businesses Fail (It's Not What You Think)! The Purpose Trap: Business Just Drifting? Supersize Your Business Annual Challenge Day 214? Pop in here every day for a dose of different business building perspective! https://facebook.com/supersizebusiness Supersize Your Business (free) Skool link: https://www.skool.com/supersize-your-business-1654/about #supersizeyourbusiness #supersizechallenge #supersizeyourbusinessannualchallenge #contribution #give #dowhatyoucan #supersizeyourbusinesschallenge #spirituality #spiritofyourbusiness #businessspirit #secretadvantage #spiritual #culture #purpose #7whys #reasonforbusiness #beyondmoneyAvoid the purpose trap by building a business with a clear reason for existence beyond profit. Learn why most startups fail.Many entrepreneurs encounter the purpose trap early in their growth, often leading to avoidable business failure. This video breaks down why focusing solely on revenue is a dangerous strategy and how establishing a core mission is essential for long-term survival. If you are building a company, understanding these dynamics is crucial for navigating the difficult entrepreneurial journey ahead.We examine the reality of business failure rates and why having a company purpose is not just idealism but a tactical necessity. By separating your brand from the pack, you gain the clarity needed to survive when profits fluctuate. This discussion provides a realistic look at what it takes to sustain a venture beyond the initial startup phase.Subscribe for daily business strategy breakdowns, and comment on the biggest challenge you have faced while defining your company mission.

Three years since the first episode, Jordan and Zak are back on the same couch, and they open on time. Why it speeds up as you get older, why a weekend in a Daylesford cabin with nothing planned drags it back to a crawl, and what your brainwaves are doing when you drop into a meditation and lose track of the clock.It moves from there into neutralising fear instead of running from it, why speaking into a problem dissolves it while speaking about it keeps it swinging back, and where your decisions actually come from in a world where reviews, algorithms and AI will happily choose for you. Records over Netflix. A barber found by walking off the street. And the cascade that kicks off the second you sit down to eat lunch with a phone in your hand.

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Your True Connection Is Your Business Superpower! Your Spirit Is Your Secret Business Advantage! Beyond Religion: Finding Your Connection! Supersize Your Business Annual Challenge Day 213! Pop in here every day for a dose of different business building perspective! https://facebook.com/supersizebusiness Supersize Your Business (free) Skool link: https://www.skool.com/supersize-your-business-1654/about #supersizeyourbusiness #supersizechallenge #supersizeyourbusinessannualchallenge #contribution #give #dowhatyoucan #supersizeyourbusinesschallenge #spirituality #spiritofyourbusiness #businessspirit #secretadvantage #spiritual #culture Navigating business growth challenges requires persistence. Learn how past industry experiences shape effective problem-solving strategies today. This daily update from the Supersize Your Business challenge focuses on the complexities of scaling operations. Sharon shares insights from her background in Italian food manufacturing, providing a practical look at the hurdles entrepreneurs face when trying to expand. Whether you are currently building your company or managing an established team, these reflections offer a grounded perspective on overcoming operational obstacles. We discuss why certain business growth challenges feel impossible and how to shift your mindset to navigate them. By reviewing real-world entrepreneurship lessons from manufacturing, you can apply similar logic to your own business strategy. It is about identifying the friction points that stall progress and finding consistent ways to move forward regardless of the industry. Subscribe for daily business strategy insights, and share your biggest current operational hurdle in the comments below.

How's Your Spirit? What's SHE Up To Now Day 3105? Supersize Challenges, DMs, Connection, Skool Community...? Join us every day in 2026 for a quick challenge that is all about you Improving and creating the life you want! https://www.facebook.com/ThrivingSharon Ask your questions and share your wisdom! #supersize #lessonslearned #missedopportunities #decisionmaking #beabetteryou #personalgrowth #developskills #uncoverwhatis #giving #coaching #scaling #supersizechallenges #howcanIhelp #contribution #AI #coaching #exhausted #burnout #skoolcommunity #legacy #impact #legacy #whatssheuptonow #documentthejourney #competition #abundancemindset #review #SUPER #rippleeffect #makingwaves #impact #identity #whoyouare #messedup #freeday #whatwillyoudo #spirituality #spirit Managing business series updates and correcting content errors is part of the process. Learn how to address mistakes in your series. Sharon discusses common issues with dates and episode numbers within her Super Size Your Business and What You Have to Know series. This segment addresses the reality of fixing errors after recording and the impact of incorrect dates on audio playback. It is a candid look at the maintenance side of running a consistent content schedule. This video is for creators who want to understand how to handle content creation errors without stalling progress. By observing these business podcasting tips, you gain clarity on managing series documentation effectively. These entrepreneur lessons highlight that even when content corrections are necessary, transparency with your audience remains essential for long-term growth. Subscribe for daily business series updates and share your biggest lesson learned from managing your own content library.

Your True Connection Is Your Business Superpower! Your Spirit Is Your Secret Business Advantage! Beyond Religion: Finding Your Connection! Supersize Your Business Annual Challenge Day 213! Pop in here every day for a dose of different business building perspective! https://facebook.com/supersizebusiness Supersize Your Business (free) Skool link: https://www.skool.com/supersize-your-business-1654/about #supersizeyourbusiness #supersizechallenge #supersizeyourbusinessannualchallenge #contribution #give #dowhatyoucan #supersizeyourbusinesschallenge #spirituality #spiritofyourbusiness #businessspirit #secretadvantage #spiritual #cultureNavigating business growth challenges requires persistence. Learn how past industry experiences shape effective problem-solving strategies today.This daily update from the Supersize Your Business challenge focuses on the complexities of scaling operations. Sharon shares insights from her background in Italian food manufacturing, providing a practical look at the hurdles entrepreneurs face when trying to expand. Whether you are currently building your company or managing an established team, these reflections offer a grounded perspective on overcoming operational obstacles.We discuss why certain business growth challenges feel impossible and how to shift your mindset to navigate them. By reviewing real-world entrepreneurship lessons from manufacturing, you can apply similar logic to your own business strategy. It is about identifying the friction points that stall progress and finding consistent ways to move forward regardless of the industry.Subscribe for daily business strategy insights, and share your biggest current operational hurdle in the comments below.

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Your Contribution Legacy Starts Today! Supersize Your Business Annual Challenge Day 211! Pop in here every day for a dose of different business building perspective! https://facebook.com/supersizebusiness Supersize Your Business (free) Skool link: https://www.skool.com/supersize-your-business-1654/about #supersizeyourbusiness #supersizechallenge #supersizeyourbusinessannualchallenge #contribution #give #dowhatyoucan #supersizeyourbusinesschallenge #givingback #businessimpact #entrepreneurtrap #measure #whatmatters #journalimpact #liveschanged #awesomenessfile #output #rippleeffect #teach #teachwhatyouknow #teachwhatyoulearn #sharestories #experience #beanexample #leavingbehind #legacy #setexample #model #celebrateothers #competition #abundantmindset #rippleeffect #infiniteimpact #identityshift #Iamagiver #fastestchange #contributionlegacy #legacy Can you keep up positive habits after a 30 day challenge ends? This reflection explores the struggle of maintaining consistency. After dedicating a month to making positive contributions, the real test begins. This video examines the common fear of reverting to old behaviors once a structured period of improvement concludes. It is a candid look at the friction between finishing a short-term goal and building a lifestyle of lasting impact. If you have ever struggled with personal growth reflection after completing a specific challenge, this discussion is for you. We break down why the momentum often fades and how to bridge the gap between a temporary experiment and sustainable change. The goal is to move past the initial burst of energy and find a way to make these positive habits stick long-term. Subscribe for daily personal growth breakdowns, and comment below on how you maintain your habits after a challenge ends.

Legacy? What's SHE Up To Now Day 3013? Supersize Challenges, AI, Coaching, Skool...? Join us every day in 2026 for a quick challenge that is all about you Improving and creating the life you want! https://www.facebook.com/ThrivingSharon Ask your questions and share your wisdom! #supersize #lessonslearned #missedopportunities #decisionmaking #beabetteryou #personalgrowth #developskills #uncoverwhatis #giving #coaching #scaling #supersizechallenges #howcanIhelp #contribution #AI #coaching #exhausted #burnout #skoolcommunity #legacy #impact #legacy #whatssheuptonow #documentthejourney #competition #abundancemindset #review #SUPER #rippleeffect #makingwaves #impact #identity #whoyouare #messedup #legacy Managing artificial intelligence information overload is essential when attending a busy AI summit. Learn how to filter priorities. Sharon shares her perspective on participating in a recent summit focused on artificial intelligence and supersized challenges. This update provides a realistic look at the experience of attending professional events where the volume of information can easily overwhelm even the most prepared attendee. If you often feel drained by the sheer amount of content presented at industry conferences, this summary offers a grounded viewpoint on navigating those intense environments. By focusing on how to handle the demands on your attention, you can extract more value from these gatherings. We discuss the reality of staying focused when artificial intelligence topics dominate the conversation and how to maintain clarity amidst the noise of supersized challenges. This breakdown helps you prepare for the pace of future summits without getting lost in the details. Subscribe for daily professional development breakdowns, and comment below on how you handle information overload at big events.

Your FREE Day Starts Now | What's Your Move? Supersize Your Business Annual Challenge Day 213!!! FREE Day! What will you do with it? Work, Rest, Play, Catch up, Mix... Pop in here every day for a dose of different business building perspective! https://facebook.com/supersizebusiness Supersize Your Business (free) Skool link: https://www.skool.com/supersize-your-business-1654/about #supersizeyourbusiness #supersizechallenge #supersizeyourbusinessannualchallenge #contribution #give #dowhatyoucan #supersizeyourbusinesschallenge #givingback #businessimpact #freeday #funday #rest #recharge #plan #prepare Learn how to handle a business mistake by moving forward instead of fixing it. See why progress beats perfection in daily tasks. This message is for entrepreneurs participating in the Supersize Your Business Annual Challenge or anyone feeling stuck on a minor error. We discuss the mindset required to keep momentum when things do not go as planned. Instead of wasting time correcting a small slip, you will see why continuing as if it were the correct day is often the better path for long-term growth. Applying this business mindset helps you stay focused on your goals rather than getting bogged down by details. By prioritizing movement over perfection, you protect your energy for more critical decisions. Overcoming mistakes quickly is a key trait for maintaining consistency in any daily challenge. Subscribe for daily business growth tips and comment below: have you ever moved forward despite making a mistake? Learn how to handle a business mistake by moving forward instead of fixing it. See why progress beats perfection in daily tasks. This message is for entrepreneurs participating in the Super Size Your Business Annual Challenge or anyone feeling stuck on a minor error. We discuss the mindset required to keep momentum when things do not go as planned. Instead of wasting time correcting a small slip, you will see why continuing as if it were the correct day is often the better path for long-term growth. Applying this business mindset helps you stay focused on your goals rather than getting bogged down by details. By prioritizing movement over perfection, you protect your energy for more critical decisions. Overcoming mistakes quickly is a key trait for maintaining consistency in any daily challenge. Subscribe for weekly business growth tips and comment below: have you ever moved forward despite making a mistake? 0:00 Embracing the Unexpected Schedule 0:57 My Commitment to Direct Connection 2:08 Refining the Content Creation Process 3:28 Building a Community for Growth

Your FREE Day Starts Now | What's Your Move? Supersize Your Business Annual Challenge Day 213!!! FREE Day! What will you do with it? Work, Rest, Play, Catch up, Mix... Pop in here every day for a dose of different business building perspective! https://facebook.com/supersizebusiness Supersize Your Business (free) Skool link: https://www.skool.com/supersize-your-business-1654/about #supersizeyourbusiness #supersizechallenge #supersizeyourbusinessannualchallenge #contribution #give #dowhatyoucan #supersizeyourbusinesschallenge #givingback #businessimpact #freeday #funday #rest #recharge #plan #prepareLearn how to handle a business mistake by moving forward instead of fixing it. See why progress beats perfection in daily tasks.This message is for entrepreneurs participating in the Supersize Your Business Annual Challenge or anyone feeling stuck on a minor error. We discuss the mindset required to keep momentum when things do not go as planned. Instead of wasting time correcting a small slip, you will see why continuing as if it were the correct day is often the better path for long-term growth.Applying this business mindset helps you stay focused on your goals rather than getting bogged down by details. By prioritizing movement over perfection, you protect your energy for more critical decisions. Overcoming mistakes quickly is a key trait for maintaining consistency in any daily challenge.Subscribe for daily business growth tips and comment below: have you ever moved forward despite making a mistake?Learn how to handle a business mistake by moving forward instead of fixing it. See why progress beats perfection in daily tasks.This message is for entrepreneurs participating in the Super Size Your Business Annual Challenge or anyone feeling stuck on a minor error. We discuss the mindset required to keep momentum when things do not go as planned. Instead of wasting time correcting a small slip, you will see why continuing as if it were the correct day is often the better path for long-term growth.Applying this business mindset helps you stay focused on your goals rather than getting bogged down by details. By prioritizing movement over perfection, you protect your energy for more critical decisions. Overcoming mistakes quickly is a key trait for maintaining consistency in any daily challenge.Subscribe for weekly business growth tips and comment below: have you ever moved forward despite making a mistake?0:00 Embracing the Unexpected Schedule0:57 My Commitment to Direct Connection2:08 Refining the Content Creation Process3:28 Building a Community for Growth

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Last week, we talked about how unresolved trauma can keep our nervous systems stuck in a constant state of alert, even when we're no longer in danger.So the question naturally becomes:What can we do in those moments when we feel our stress or anxiety taking over?The truth is, stress itself isn't the enemy.Life will always bring deadlines, difficult conversations, and unexpected challenges.The problem is when our bodies never get the chance to recover.Instead of completing the stress response, many of us simply distract ourselves, with our phones, food, work, or endless busyness, while our nervous system remains switched on. Over time, that chronic stress can affect our physical health, cloud our thinking, and make it harder to show up well in our relationships.In this week's episode, I'm sharing one of my favorite practical tools: a simple breathing technique called the physiological sigh. It takes less than 90 seconds, can be done almost anywhere, and helps calm your nervous system by completing your body's stress response. I'll also share a simple framework for understanding stress so you can begin responding to it with more confidence, rather than just reacting to it.Episode Timestamps00:50 — Why stress is normal (and why chronic stress isn't)01:27 — A simple technique to calm your nervous system in real time03:10 — What animals can teach us about completing the stress response04:17 — Why distractions don't actually reduce stress05:20 — A simple framework for managing stress anywhere07:12 — The science behind the physiological sigh09:06 — How to practice the breathing technique correctly10:40 — When to use it in everyday lifeThe goal isn't to eliminate stress.It's to give your body the chance to recover from it.Sometimes, creating more calm doesn't require changing your circumstances, it starts with taking one intentional breath.If you'd like to go deeper...The physiological sigh is one powerful tool—but it's just one piece of the puzzle.Inside our free Relationship Mastery for Physicians community on Skool, we share practical tools to help you regulate your nervous system, strengthen your relationships, and become less reactive to life's everyday stressors.If you'd like to continue learning alongside us, we'd love to have you join.Join the community here:https://www.skool.com/relationshipmastery4physiciansI hope to see you there.

You have all the information. So why are you still stuck? If you have spent years reading, researching, and following every account you can find, you already know a lot about Hashimoto's. The problem is not information. The problem is knowing what to do with it. In this episode, Esther walks through the Hashimoto's thyroid or immune framework and shows you exactly how she used it on herself, back when she was first diagnosed. She shares which bucket she focused on first, why she skipped over diet even though she knew it mattered, and how she figured out her very next step instead of trying to do everything at once. In this episode, you'll learn: How to sort your own symptoms, labs, and next steps into the thyroid bucket or the immune bucket Why Esther focused on sleep and stress first, even though she knew diet was important too How to figure out your one next step instead of feeling like you have to fix everything at once Hit play to hear the whole story, including the moment her teenage son asked her a question that says everything about why she does this work.   NEW HERE? START HERE. New to the podcast? Start with the free guide, 10 Questions to Ask Your Doctor. https://health-with-hashimotos.kit.com/10-questions   READY TO SORT YOUR HASHIMOTO'S? Hashimoto's Decoded: Thyroid or Immune walks you through sorting everything into thyroid or immune, in under an hour, with a workbook to help you figure out your next step. https://healthwithhashimotos.com/hashimotos-decoded/   JOIN THE HEALTH WITH HASHIMOTO'S COMMUNITY Join the free Health with Hashimoto's community on Skool. It's a supportive space for women navigating Hashimoto's, and it's free to join. https://www.skool.com/health-with-hashimotos/about   Find all my other resources, including products and supplements I recommend, on my resource page: https://healthwithhashimotos.com/resources/   ABOUT THE PODCAST & ESTHER The Health with Hashimoto's podcast helps you sort your Hashimoto's into thyroid or immune, so you can finally understand what's happening in your body and what to do about it. Hosted by Esther Yunkin, a registered nurse and holistic health educator with 25 years of nursing experience. This podcast is for informational and educational purposes. Please discuss any questions or concerns with your healthcare professional. These statements have not been evaluated by the Food and Drug Administration. Products mentioned are not intended to diagnose, treat, cure, or prevent any disease.

✅ Join the Brojo community on Skool to build your confidence and relationships https://www.skool.com/brojo-the-integrity-army-6491/about ✅ This video is a taste of the work I do with clients. For a full, step‑by‑step system on this exact topic, get the deep‑dive course here: https://www.udemy.com/course/overcome-your-fear-of-rejection-permanently/?referralCode=A463BA253FFB91EC62FC ✅ From “Nice Guy” to Confident Man in 90 Days - check out my main program here: https://theinspirationallifestyle.com/from-nice-guy-to-authentic-and-confident-in-90-days/ ✅ More about Dan Munro… - Coached over 200 clients since 2013. - Prior to that spent 7 years rehabilitating high‑risk criminals in the Department of Corrections. - Published 4 non‑fiction books on confidence, valued living, and overcoming Nice Guy Syndrome. - I spent my first 25 years as a sufferer of Nice Guy Syndrome who struggled with confidence, dating, and meaning in life. I transformed myself with hard work, courageous actions, and a never-ending education in psychology, integrity and confidence. - I went from miserably single to creating a strong marriage and becoming a father.

In this episode of The Breaking Free Podcast, I sit down with health educator and root-cause practitioner Jordan Davey for a deep dive into what it really means to reclaim your health in today's world. Jordan shares his remarkable journey from a lifestyle centred around partying and sport to dedicating his life to understanding psychology, neuroscience, functional medicine, and the true foundations of human health. Together, Jordan and I unpack why so many people are struggling with anxiety, fatigue, chronic illness, and burnout. Also, why simply treating symptoms often isn't enough. The conversation explores how gut health, nutrition, hydration, sunlight, movement, sleep, stress, and our modern environment all influence physical and mental wellbeing. Jordan also shares practical strategies for regulating the nervous system, including breathwork, grounding, inner child work, and building healthier daily habits. We discuss societal pressures around alcohol, the stigma surrounding mental health, the importance of questioning conventional approaches, and why taking ownership of your health has never been more important. In this episode you'll learn: The root causes behind anxiety and chronic illness. The gut-brain connection explained. Why sunlight, movement and nature matter. Functional medicine and whole-body health. Breathwork and nervous system regulation. The role of nutrition and hydration. Breaking free from unhealthy social conditioning. Building resilience physically, mentally and emotionally. Supplements and supporting optimal health. Creating sustainable habits for long-term wellbeing. Whether you're beginning your health journey or looking to optimise every aspect of your wellbeing, this episode offers practical insights to help you build a healthier, more resilient life. Thank you for listening and watching wherever in the world you are.  Jump on BonCharge and grab yourself some protection  from wifi, 5G, blue/red light and so much more… At the Checkout Use Code “Nath22” to receive 15% off. Connect With Jordan Davey: Website: jordandavey.com Instagram: https://www.instagram.com/jordan_davey/ Skool: https://www.skool.com/organicoptimisation/about Connect With Me (Nathan Francis Coach/Mentor)  Substack: https://substack.com/@nathanfrancis Facebook Page: https://www.facebook.com/OSS.Health.Mind Personal Facebook: https://www.facebook.com/nath.francis69 Tiktok: https://www.tiktok.com/@nathanfrancis222?_t=8iKxXw8R2ee&_r=1 Telegram: https://t.me/nathf94   Instagram: https://www.instagram.com/nathanfrancis__/ Email me anytime: nathanselfsabotage@gmail.com The Breaking Free Podcast  Spotify: https://open.spotify.com/show/1fHxmfbFZwyZPIcOrjw3Hf?si=q42PtUR4Qeu8SvUuWDMrpw Apple: https://podcasts.apple.com/au/podcast/breaking-free-podcast/id1657951151 Youtube: https://youtube.com/@nathanfrancis__?si=df69YA7zK-CUeG8-    

Your Contribution Legacy Starts Today! Supersize Your Business Annual Challenge Day 211! Pop in here every day for a dose of different business building perspective! https://facebook.com/supersizebusiness Supersize Your Business (free) Skool link: https://www.skool.com/supersize-your-business-1654/about #supersizeyourbusiness #supersizechallenge #supersizeyourbusinessannualchallenge #contribution #give #dowhatyoucan #supersizeyourbusinesschallenge #givingback #businessimpact #entrepreneurtrap #measure #whatmatters #journalimpact #liveschanged #awesomenessfile #output #rippleeffect #teach #teachwhatyouknow #teachwhatyoulearn #sharestories #experience #beanexample #leavingbehind #legacy #setexample #model #celebrateothers #competition #abundantmindset #rippleeffect #infiniteimpact #identityshift #Iamagiver #fastestchange #contributionlegacy #legacyCan you keep up positive habits after a 30 day challenge ends? This reflection explores the struggle of maintaining consistency.After dedicating a month to making positive contributions, the real test begins. This video examines the common fear of reverting to old behaviors once a structured period of improvement concludes. It is a candid look at the friction between finishing a short-term goal and building a lifestyle of lasting impact.If you have ever struggled with personal growth reflection after completing a specific challenge, this discussion is for you. We break down why the momentum often fades and how to bridge the gap between a temporary experiment and sustainable change. The goal is to move past the initial burst of energy and find a way to make these positive habits stick long-term.Subscribe for daily personal growth breakdowns, and comment below on how you maintain your habits after a challenge ends.

How can building an audience in advance help your stories reach the people who make movies? And how can you prove there's demand for your book or screenplay before you've written it? Brooks Elms shares his advice after more than 20 years as a WGA screenwriter. In the intro, what doesn't work for book marketing and what does [Amy Chan SubStack; Unsingle; Rephonic]; Goodreads giveaway for Bones of the Deep; FutureVision XPrize. This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn Brooks Elms is a WGA screenwriter with over 45 scripts, over a dozen sales, and he has directed two indie features. He is the creator of the Answer the Call system and has trained over 1,000 writers. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. Show Notes How to see the opportunity in AI when others only see the threat How to test a story with samples, and what a 16-second movie can do Building the trailer before you write the screenplay Letting your audience finance the film once they have validated the idea Why Hollywood still wants existing IP, and what makes them pay attention Feeling safe enough to write the truth, and finding a concrete path forward You can find Brooks on LinkedIn or email him at brooks@brookselms.com. Transcript of the interview with Brooks Elms Jo: Brooks Elms is a WGA screenwriter with over 45 scripts, over a dozen sales, and he has directed two indie features. He is the creator of the Answer the Call system and has trained over 1,000 writers. So welcome to the show, Brooks. Brooks: Thank you. It's awesome to be here. Jo: Fantastic. So first up— Tell us a bit more about you and how you got into screenwriting. Brooks: I started filmmaking first. A buddy came up to me in high school and said, “Hey, we're making a karate movie, do you want to help us?” I was like, “Oh my God, yes, that sounds amazing.” So next thing I know, I had this karate outfit on, and we were just making this completely ridiculous and totally fun movie, and it was amazing. It was so fun. Then it went to a whole other level when we shared it with a friend, this guy Jay Sharon, and he watched the movie and he laughed so hard he literally fell out of his chair. I was like, “Oh my God,” the fun I had making it could actually transfer to somebody else. I was hooked. So from there I went to NYU film school, and then made a few independent feature films which were good but not great in terms of how they were received. They were great for me in terms of enjoyment, but I knew I needed to iterate faster at that point. So then I was like, “Well, it's expensive and it takes a long time to make a movie,” at least back then. So I pivoted to screenwriting, and pumped out two, three scripts a year, got signed at UTA, got writing assignments, and basically launched a screenwriting career. Then I still tried to get some stuff going, but it's hard when movies are so expensive. It's not hard, it's just that it takes a lot of precision in the marketing, and a lot of conversations to find the right matches to finance something, and you're either interested in doing that or you're not. I just was like, “Well, I'll just mostly write screenplays.” Then I started teaching at UCLA Extension and then coaching after that, along with writing. Then all the way up to the future. What's great about moving forward is that with AI, shot-making is becoming very close to cinematic quality. You can actually match cinematic quality in moments in some genres, but probably by next year. Right now you could actually do a really good horror movie all AI for 10, 20,000 bucks, depending on how much you're doing yourself or getting other people to do. So the economics are going to absolutely explode. So I'm sitting on dozens of scripts that didn't get through the Hollywood packaging bottleneck because they're too expensive, and I now have this giant slate that's ready to go, and I'm just absolutely thrilled. It's been a lifelong dream for me. Jo: Oh, so much to come back on there. Where to start? I do want to talk about what you just said there, sitting on dozens of scripts and now seeing the opportunity. I actually wrote down in my journal about a year ago, I see what's coming with AI, and I think that the best thing I can do is create as much original IP as possible, so that I can make the most of the opportunity ahead. So let's just get into the AI, because a lot of people feel it's a super bad thing. Talk about the opportunities and the attitude that you've got [around AI], and that you've seen others have around this, for what is ahead in a positive way. Brooks: It's fascinating to see how people respond to AI. I wonder, when the printing press rolled around, if there was some sort of backlash. Books must be handwritten. They can't be mass-produced. Here's one of my theories. At a deep psychological level, it's so profoundly powerful that I think the default setting is, “Oh, crap.” When I was a kid, some things were hard, and that power imbalance, when something big, new and powerful comes along: I'm going to get screwed, and so this is somehow a bad thing. I think that's the base psychological thing going on with most of the noise. Obviously there are some legit problems, in terms of copyright infringement from learning models, or from some of the environmental situation. So I'm not saying it's all rainbows and butterflies, but I think 90% of the noise around it comes from a fear of change. Here's the other one—a fear of, “Oh, yikes, I'm going to get taken advantage of somehow by either robots, or the corporations are going to use the robots against me,” or something like that. I have real empathy for me when I feel that way a little bit, but I don't feel it much, and for other people that do feel it. The other thing is, you know what it is? I think they fear their own empowerment even more. I had a therapist who was really good. He said, people aren't so much afraid of failing as they are afraid of succeeding. Because if we fail, we're stuck in act one and we don't go anywhere. The fear is answering the call and going to act two, when everything effing changes in the new world. So I think people are afraid of how goddamn powerful they're going to be when they can have a team of AI agents helping them do everything they want in business or life or whatever. I think it's the same thing with the internet. People are like, “Oh, I don't like social media, blah, blah, blah.” And I get it. There's a lot of noise and a lot of crap. Yet we have access to billions of people, and the algorithms in social media right now I think are level three out of 10. They're just going to get better and better. Even as it is now, if I do a post about something and it gets ignored, that's on me. The algorithms are trying to match me to my people. So if I'm not unique enough and authentic enough and aware enough of how virality works, that's on me, and it's a learnable skill that I can embrace and then change and then get better at. So I think people then resist that change. They resist the empowerment of learning the art of virality, or learning the art of some sort of social media stuff or whatever. The last thing I'll say about this rant is, I don't want to act like I'm the guru on the hill that has all the answers. I refuse calls all the time. I'm scared about all sorts of things. I'm certainly not perfect. I feel frustrated when I'm trying to put my big ideas into action and I can't get this technology thing to work or that one, and I throw tantrums. I'm trying to come at it from a real human perspective, but by and large, I've got stars in my eyes. I'm like, “This is amazing. This is going to be so powerful.” For so many people, you just have to be ready to embrace it and just go along for the ride, because there's going to be some big-ass changes. There already are, and that's going to accelerate. Jo: You mentioned there learning the art of whatever it is. One of the things is, I've spent 20 years, and so have you, learning our craft and our art, and now it can be done very easily. I'm generating video, as you mentioned, which is a craft I haven't spent 20 years on, but now I can generate. So things have definitely changed in that way. Just coming to the screenwriting side. Probably about a decade ago now, I did my first screenwriting course. I've written screenplays. Then I looked at the game you have to play and, like you said, the conversations you have to have, the events you have to go and network at, all the things that you have to do to put a screenplay in front of the right person at the right time. I was like, “I cannot do that. It's just not going to happen. I can't do that along with everything else.” So I put it aside, but now I feel maybe it's time to bring it back because things are changing. So can you maybe talk about, if someone has a screenplay now that they've written, or some IP like a book that they have now— What would you recommend people do in terms of wanting to get that [IP] in front of somebody, or doing something with it themselves? Brooks: It's such a good question. By the way, not even a screenplay—you could do the same things with a novel. Let me try to be succinct here, which is a good challenge for me. A simple way to look at it is, you're giving samples. Let's say it's a lemonade stand, and you give out a little shot of your… maybe you have cayenne pepper lemonade, some sort of fun lemonade. If you give out a sample and people are into it, they're going to come back and they're going to tell friends. If you give a sample of the lemonade and they're not into it, then you go back to the kitchen and you mix up a different flavour. So that's some basic business, but the internet allows us to do that at scale. So what I like to encourage people to do when I coach them is come up with the minimum viable material. It can be a 10-second clip. There's a writer in my community who made a really beautiful 16-second movie. It's one shot. I love it so much. It's two wine glasses. There's a lipstick smudge on one of the wine glasses. They're half full, and it's just that shot. It's sitting there, and all of a sudden you hear this thundering, thumping down these stairs, dun, dun, dun, dun, dun, dun. Then you see out of the corner of the frame one person runs by, and then the other person behind her runs by and goes, “Wait.” That's it. That's the whole movie. It's 16 seconds. He did that with his phone. So there's so much going on. There's a couple of basic elements, but he just did it with his phone, and you can evoke enormous emotional impact on people through social media, whether it's just words. You guys have a big advantage as novelists because you're so good with words. Whether it's a little bit longer, like sudden fiction, that's a couple of pages or whatever. Even just copywriters are really in a good position for the future because they're super potent with two words or three words or 10 words. Then novelists are probably really advantageous because it doesn't cost anything to just put some words out on the internet. The point is, if you put something out, it's a signal, and you're talking about billions of people who could find that signal. If you do it and then you look at the response, and then you try again, you look at the response, we can do this iteration infinitely for free. So you can do it already. You've been able to do it for 10, 15, 20 years, just with words. But now you're going to basically be able to do that with movies or clips or trailers. So the thing that I'm leading in my community of writers is having people build trailers in advance, or clips. When a book or a movie is done, how the heck do we get people to see it? One way is a trailer or some sort of behind-the-scenes material. You can just do that stuff now before even writing the screenplay. I saw that you were doing this project, a trailer for this competition. And then you mentioned, “Oh, I've got to write the screenplay.” Not really. You have to develop the story enough to know what you're referring to, and then it's about studying the craft of either trailer construction, or whatever the clips are, or viral clips. They all have a structure, and then you just test it. If you enjoy that testing process, which I find absolutely thrilling, it feels like the filmmaking version of a stand-up comedian. If I did stand-up, I say a joke, they laugh or they don't laugh. It's really beautiful feedback from the universe. Nerve-wracking, right? But we can do that now as storytellers. We put a story out there in any format, and the audience responds. Just like you have to read any room, you have to learn how to read the engagement on social media. What do likes mean? What do shares mean? What do comments mean? How do you deal with trolls? All that is just part of the new art. Once you get good at it, holy smokes, that's the key to the kingdom. You can build audiences in advance, and for movies you could even have them finance your movie in advance, if you've built an email list of 20,000, 30,000, 40,000 people because you kept putting out all these viral clips around your story, novel, or screenplay. Then you go, “Okay, now 30,000 people are on my email list and I tell them about me and my perspective and my world. We're going to make this darn thing with AI for 20,000 bucks. You guys have got to pony up some money. Put in a dollar, five, 10, or you get the VIP $500 experience.” It's like crowdfunding, but much more sophisticated, because most crowdfunding was like begging friends and family to donate to your crazy dream. What I'm talking about is going to the audience directly, developing enough of the story, then going to the audience second, and then only when they validate the idea, to the extent that you're happy with. You could do a crazy idea that's going to have a small audience, and you don't have to have a blockbuster audience. You get to pick the audience size that you want, and then put the samples out there and see if you have a relevant audience size for this next project. Once the audience tells you, “Yes, we want this,” then you go make it. So you're ultimately reducing risk to almost zero. It takes time and you have to learn how to do this stuff, but it's thrilling to me because we just have the capacity to test the material and listen to the audience upfront. The last thing I'll say, and I've rambled a lot, I'm sorry. When I made a movie in 1994, a feature film right out of NYU, it took me three years to find out what the audience thought about that movie. I had to make the damn thing, and then I ran out of money, and that took me years to edit it, and I finally got it, blah, blah, blah. And again, I loved it. I loved every facet of it, and it was fine, but it was super inefficient. Today, I could take those same elements, create an AI trailer this weekend, put it in front of hundreds of thousands of people, and they could tell me right away, “This sucks,” or, “This is interesting,” or, “Holy smokes, this is amazing. I want this.” If it's not, “Holy smokes, this is amazing, I want it,” I can go ahead and re-edit the whole damn trailer, and just keep reiterating at almost no cost. Then once the demand is there, I can take that demand and that audience and go to Hollywood, and that's when they're going to want to work with me. Then it doesn't take a million conversations and finding the needle in the haystack, because Hollywood sees the numbers and they go, “Oh, you're the people we do want to do business with. You've proven demand. We want to do business with you.” Jo: Yes, it's so interesting. I can hear people listening and they're like, “Easier said than done, getting an email list of 40,000 people.” And in fact— It's exactly the same as building up a career as an independent author. This is as a filmmaker, as a visual person, and the industry is visual, so doing a visual trailer is the obvious thing. And as you say, the tools I use just to do this one, I use Midjourney, and I've used Seedance as the main video model. It does take a while, but it is pretty fast now, if you have a visual image of what you want in your head, which obviously you're a visual person as well. But is it… Brooks: Hold on. I want to push back on that a little bit, because I think it's really important. So yes, that's true, but underneath that, my friend, it's a relationship. It's the relationship, and the media is secondary. You have been prolific in connecting with your audience, and that's why I think a lot of people like you, because you share and they get to know you in that sort of cadence. I saw you in another podcast, you mentioned Seth Godin, who just said, “Hey, I want to be the type of person that has this relationship with my audience. I'm going to share some of my thoughts every day.” He happened to do it with words, with his background in marketing, but you could do the same thing with still images. You could do the same thing with a five-second movie clip once a week. It's the relationship you want with your fans. I'm not saying you snap your fingers and you have 50,000 people on your email list. What I'm saying is, what else are you doing? If we're artists and our impulse is to create and share, and if you do it in this way, if I can create and share and inspire trust in this relationship with a stranger because they like my genre thing and they like the way they felt when they experienced my media, words, images, movies, it doesn't matter. They just like the feeling, and they go, “Ooh, I want more of that feeling. How do I get more of that? Oh, this person has this email list or community.” If I can do it with one, then I can scale it out. So getting the first one, or the first 5 or 10 samples, that is a whole process. But then once you do that, scaling up is more of a mechanical thing. It's not even that hard, especially when you can do paid ads. So you can scale up very quickly if you have the sauce. If you don't have the sauce, it doesn't matter who you're related to, you've got to get the sauce right. Jo: Yes, and again, it's so parallel to the indie author community. I've just got to ask you, in the olden days, an author might write a screenplay, or a screenwriter write a screenplay, and then they would send it. They'd find an agent. They'd pitch an agent, and I guess then they'd hope that someone would turn that into a movie. So is that just dead now? Is it realistically that you need to get yourself out there, build the audience in the same way that it often is for authors? Brooks: So, no. I've got two screenplay deals going right now. So here's how it's going to work. Think about Broadway, or the theatre district in Britain. It's like West End or East End or whatever… Jo: The West End. Brooks: Sorry for my American ignorance. West End, okay. So every town on the planet has a stage, but there's only one Broadway, there's only one West End, right? And every town has its own festival, but there are a few significant tastemakers. There's Cannes, there's Sundance, there's Toronto. Hollywood is always going to be a tastemaker in our lifetime, for sure. What they don't have anymore, what they enjoyed for the first 100 years of the industry, is that they had a stranglehold on basically the equipment, the financing, and the audience, and that's all going away. Do you want to hear a fun story about the birth of cinema? Do you know why Hollywood started in Hollywood? Jo: No. Brooks: So Thomas Edison invented the camera, or the type of model camera that they were using in, I don't know, 1910 or something around there. They didn't want to pay his patent. They didn't want to pay the patent to make these movies, so they went all the way across the country, a bunch of outlaws, and they set up shop in California because he couldn't enforce his patent that they were basically stealing. And reason number two, LA enjoys amazing weather almost all year round. The weather here is either nice or really nice. You have mountains, you have beach, you have desert, you have all these different locales. So when it was really important to be on location, LA was the perfect place. Anyway, that is all going away. For many decades, more people could make movies. In the early '90s, Robert Rodriguez made a movie for 9,000 bucks. There was a book in the '80s that I bought that I loved, it was Feature Filmmaking at Used-Car Prices. This guy, Rick Schmidt, I think his name was. There were the independent filmmakers really in the '60s and the '70s. So the cost has been going down and down and down, and now it's less than ever. Once social media came along, now you have access to the audience, so why do you even need Hollywood? That being said, there are tons of people. There are 400,000 people already working in the movie and the TV industry here. And they're voracious. We have a voracious demand. Humans need stories. We need big stories, long stories. We need stories, and Hollywood is so good at giving them stories. And so they have a need for these things, and they're still spending a lot of money on those budgets. So yes, there's still a demand for turning books and optioning them and turning them into movies. Books are great. Any sort of existing IP is great because there are marketing efficiencies there. People already know that stuff, know the vibe of it, and so it's easier to market than something that's totally creative and new. When you're spending that much money, you want those marketing efficiencies. They're really important. So the point being, the power is shifting away from Hollywood. Hollywood will still be a tastemaker, but you and me can reach anybody on the planet now. Almost. Billions of people. If it's making a movie, right now you could make a movie that most people wouldn't realise is an AI movie. If it was a horror film, I know a handful of people that could make a feature-length horror film right now with AI and 99% of the audience couldn't tell, if it was professionally written. Jo: I think the point here though is, I'm an author, the people listening are authors, and we don't want to make movies. We want to license our IP to people who want to make movies. Brooks: Yes. Great. Okay, good. So then you could, if you wanted, build an audience. Hollywood loves when something's already proven, so that's that IP thing, right? So if you just have a great book, then it's all about the sales. You guys have Dragons' Den, we have Shark Tank here. And what's amazing about that show is these are people or entrepreneurs pitching an idea, and there's an amazing rhythm that happens. They say, “We've got this great idea. It's this sort of company.” And the sharks, or the dragons, will listen. And there's a huge turning point when they reveal sales. They're either really excited about the idea and then they go, “Well, how are the sales?” And the person goes, “Well, we don't have any sales yet.” And they go, “Uh,” and they're not interested. Or they might even be like, “Eh, it doesn't seem like a good idea.” And they're like, “Well, how are the sales?” And they're like, “Oh, well, we've sold through the roof.” And then all of a sudden they perk up. So it's all about the sales. So step one is writing something that you want. Step two is making sure other people in your target audience are also loving it as much as you do. Step three is proving in some way at scale that there's real demand for it. So you could do that with trailers, you could do that with clips, you can do that as an indie publisher. There's all sorts of things that you can do. Humans are much more persuaded by concrete data than they are by just vibes. So if you can bring Hollywood concrete data of any type, like viral videos, like audience, like obviously bestsellers. Awards mean something, but not quite as much as sales. Then you're going to get Hollywood's attention because that reduces risk for them. So even now, when Hollywood's definitely shrinking and contracting, there's still very significant money being spent because it's a huge demand. If you ever walk around a studio lot, those things are opulent places. It's stunning. Like, how are they paying for all this stuff? These lots are enormous. It's because humanity is voracious for stories, and movies are one premium type of storytelling. The demand for stories is steady if not going up. It's just that we have a wider variety of types of stories that we can do, whether we're an indie author. So anyway, did I answer the question? You get me too excited with these questions, Jo. It's a problem. Jo: Yes. I think there's a lot of opportunity and a lot of ways in, but the parallels with being an indie author I think are quite clear. One of the things I found interesting about your profile and what you do is that you help clients who are already accomplished but not quite breaking through, and that sounds like a lot of mid-list indie authors, probably a lot of mid-list screenwriters, mid-list filmmakers. This is a hard place to be because, on the one hand, we are grateful for what we have achieved and what we can do, and yet wanting more, wanting that big Hollywood deal or the Netflix deal, or wanting the massive bestseller or whatever. So if someone wants to get to that next level, what are some of the ways that they can perhaps try and get there? Brooks: It's a great question. Coaching is a really wonderful way to learn anything of this sort of complexity and challenge, especially if it's a hyper-competitive business. We need two things, I think, to write a great novel or screenplay or both. A, we need to feel profoundly safe in our space. If we can't really feel deeply authentic about the things that are embarrassing, or that we feel shame about, or just our shadows, or anything that we don't feel completely comfortable saying and sharing in public usually. We need to be able to touch those things, and be articulate about those things, and that's one part of it. Then we need a concrete path forward. Maybe you're thinking about some tragedy that you had in childhood, and how you dealt with it and how difficult that was. So you need to be able to be real precise in those observations about what it felt like, and how you tried to compensate for it, and that didn't work and it made it worse. Whatever your observations are about your life journey, you need to be really specific and really deeply felt. A good coaching relationship allows you to be in that space, to be really honest with yourself and authentic. g Aood coach will push you back and say, “You know what? That sounds interesting, but maybe not quite as true to you deeply.” So that's one piece of it. Then there's a concrete path forward. You need to have the emotional access to that truth, and then you need to know what to do with that truth in a step-by-step way. Because most people, the ones that you're talking about, they're accomplished in something else. What happens is when we first start writing, and maybe this happens with novelists, but for sure it happens to screenwriters, you just start typing words. But you haven't really thought through the theme, the concept, the structure, the character, all the deeper questions that really matter. The milestones, like a North Star: winning a major award, or getting a publisher. That's the direction that we're heading towards, and then you set it and forget it, but you want to keep checking it every week, every month or whatever. But you want it very specific. “I would like to sell a book, or sell a book to Hollywood, or write a screenplay, or get a producer attached to a screenplay.” Whatever the milestone is, make it really specific, really concrete, and then reverse engineer. This is what I do on the concrete path. I reverse engineer every step to get there, starting with a really tiny one we can do today, and I make sure they feel really safe, and then we just walk through. Then what happens is, if you do that, if you feel safe, if you're showing up authentically and you have a process that's repeatable, not just willy-nilly, it's got to be something that's proven to work. It wasn't an accident I wrote 45 scripts. I've got a whole system. But by the way, the first five scripts took me forever. The last movie that I made took me three years to write that script. I can write a better script with those same elements in three months now, because I know I have a concrete path. So if you want to do something new, whether it's playing the piano or getting six-pack abs or writing a screenplay, work with somebody who's got a system that's already proven, and make sure you relate to them, and then just follow the system. Then when the doubts come up, and they will, that's where the feeling safe is really important. Because, oh, I want the six-pack abs, but I don't feel like going to the gym. I want the extra donut. If I'm working with a really good trainer, they go, “Dude, do you want the six-pack abs or not?” And then you go back and forth, and I go, “Okay, now I can make peace with myself and say I can take one tiny bite of the donut and then still do my workout,” and then I'm moving towards that North Star. Does that make sense? Jo: Yes. I think, like many independents, I resist anything that is systematised. I'm a discovery writer, and I follow the muse, and all of that kind of thing. I think I would say something in a similar vein, which is sustainable creativity for the long term, because your 45 scripts are also years of work, and my books are years of work, and we get better at what we do. So my system, I do have a system really, because— My system is that I do the work, and I write my stories, and I get them out there, and I do the marketing. So even if it's not as systematised as such, it's still a process that I have repeated over and over again. Brooks: That's fascinating to me. Would you consider yourself a pantser? You're like, “I've got an idea,” and you just start writing? Jo: I don't use the word pantser. I guess I call it discovery writing, which is… Brooks: That's a better term. Jo: Yes. What I'm writing for this prize, for example, I know the characters, I know now what's happening. When I had the idea, it was very much a vision and a theme, and the competition has a theme: a positive future with AI and technology. But the things that came around that, I then started playing with ideas around the treatment. I haven't written the screenplay yet. I don't do a plot, or I don't follow Save the Cat or any of that kind of thing. When I write a novel, I just explore and I never write in order. Then at some point I stop and then I have to think about the structure and putting it all together, so the edits are quite big. But my fun is in that discovery, really. Brooks: Oh, that's awesome. Okay, so let me ask, that's really fascinating. And by the way, that doesn't, to me, negate the system that I use. The one that I use is ultimately… the thing is, these questions, the audience is wanting your unique answers to. You don't necessarily need to do it in a certain order. I think that's actually really cool that you write out of order and you have a few elements in mind. All that stuff sounds awesome. The only thing that then makes me curious is, how's your pace? Are you actually completing novels at a pace that feels good, or do you feel like you go too fast, too slow? Jo: I do one or two a year at the moment. Well, two a year, really. But I would say I'm not as successful as I'd like to be, so I'm not saying that my system is the best. I'm saying I want to be better. It's just that my fun is this sort of creative chaos, which I then try and control later. One of the things I really like about screenplays and treatments and doing this kind of thing for film is that it is much more structured, I think, than a 70,000-word novel. You can go in all kinds of directions, whereas with screenwriting you do have to be more disciplined really. Brooks: Yes, so this is going to be fun probably, to hear my view for your audience, and the differences as I see them. For starters, you're talking about what, 10, 20, 30 hours reading a novel sometimes, or maybe less, whereas a movie's a 90-minute experience, right? So that's different. Or if it's a TV series, you might see an hour and then an hour. So that's a very different experience. What happens is when it's condensed like that, you're loading up layers. So every scene is stacked with exposition beneath the drama, and done in a certain way. So specifically, movies are only what you can see and only what you hear. Whereas novels, if you can think it, you can write it, it can be in there. So you don't need to have a plot, but if you want to sell your book to Hollywood, it helps. So I was very resistant about structure. I went to NYU film school, where we really just made short films. It was funny, I had friends that were in the dramatic writing department, and I was like, “You guys are wasting your money. You're just learning to write scripts. We learn to write the scripts and make the movies.” What I hadn't realised is it's a different skill set to hold somebody's attention across an hour-long play, or a 90-minute movie, than it is to make a movie that holds their attention for two minutes or five minutes. I found out years later when I made a feature that was like a lot of shorts patched together, and people were not… They liked it, but they didn't love it. I was like, “Well, what's going on?” And so then I learned to really love Save the Cat in particular. It completely changed me. What happened was, I got a big old slice of humble pie. I had made my second feature, and I put everything I had into it, and it had loose structural beginning, middle, end, blah, blah, blah. But I was still, “Eh, Hollywood BS. What do they know? It's all fake.” So I was very anti-Hollywood structure. Then I was like, now I've got two independent films out there, people saw them, liked them, whatever, but it wasn't getting me consistent work. It wasn't really advancing my career in the way that I wanted. And I was like, “Well, maybe there is something to the Save the Cat.” So I went to the Save the Cat workshop with Blake when he was still alive, and he was delightful, a really awesome guy. He's got this kind of cutesy style, for people that don't know. For context, Blake Snyder was a working Hollywood screenwriter, and he had this system called Save the Cat, which actually has some really interesting ideas. He's got this very light, breezy sort of style. A lot of people don't like him and some people really love him, and everything in between. But I took his weekend seminar, and it completely changed me, because at that point, like I said, I took three years to write a script. Then once he had a process and he had a way of thinking about craft that was just much more screenwriter-friendly, I was like, “Oh my God.” It was so much easier, because I was just focused on the right thing at the right time. So it just sped everything up. After that, I was banging out two to three scripts a year, and better and better quality. So for me, because I went from winging it and wrote five scripts in 13 years, and then wrote two to three scripts every year, I became a huge proponent of system and process. Then my own system really came from that, but it's modular. I have a nine-step system, but you don't necessarily have to go in that order, other than the last three steps, but I won't get into the details. Sometimes you kind of jump from two to three and then back to two and then back and forth. So I love that you get the feel for those elements, and then you just felt your way through. But writing screenplay pages doesn't make sense until you really understand concept, you get a deep sense of beginning, middle, end, character arcs, and these other threads. There are just way better tools for those jobs than screenplay format, because it's a really weird format. It's got these weird slug lines at the top that are all in caps, because a screenplay is a blueprint for somebody else to make the movie. It's not an end-user document like a novel. I don't let my clients even go to that format because it just gets them focused on the wrong things. What they really need to know is, what is your perspective about this theme? What happened in your life that you're fascinated with, that you'd even want to write about this? And tell me what your real life lessons are. So we go into… again, I go back to relationship. What's your relationship to the universe? And what's your relationship to your best friends, or where you got your heart broken, or whatever you want to write about. And then we get that clarity, and then I show you how to express it in terms of developing a screenplay. It's really long-form storytelling, and then the structure just makes it build on itself. But with the structure, because you're talking about so much money and people involved to make it, at least traditionally, what ended up happening was narrative structure that was not so much rigid. Because here's the thing, you can look at 50, 100 years of European cinema and you can look at Hollywood cinema, and Hollywood laps them. When I taught at UCLA Extension, I had lots of foreign students. Let's say there'd be two or three students… if there were 12 people in the class, two or three people would be from America, and everybody else would be from other countries. I would go around, I'd be like, “What movies and TV shows have you been watching?” Almost in every single country, they watch half from their own country, half from Hollywood. So Hollywood storytelling works, that's just the data, and they're dominant. The reason it works is what Aristotle was saying thousands of years ago.. There's a way of thinking about beginning, middle, end that just deeply speaks to the psyche, and you can ignore it if you want. I think Godard said, “You need beginning, middle, and end, but not necessarily in that order,” right? Which is great. Just the way we experience life, there's a beginning, a middle, an end to this podcast interview. There's a beginning, middle, end to the day, a beginning, middle, end to me eating lunch. So if you don't lean into the beginning, middle, end psychological aspect of your story, you're going to bore your reader. But to your point, you don't necessarily have to sort that out in the beginning. It's more efficient probably if you do, but you don't have to. Go into it wherever the muse tells you to go, and then at some point, like you do, then you go, “Okay, now I go back and I edit.” If you're saying there's another level, you have another gear in you, then yes, I'd be curious to slowly go through how you're making those decisions. Because what's happening probably is there are ways you're holding back a little bit. There's maybe something you're afraid of being vulnerable about. That's usually where me or other writers are holding themselves back, and we can take a look at that. There are different ways I show writers to do it. Then you can go, “Oh, I was doing it here, and now I can do it there.” And it could be with process, or just a certain creative choice. With story, it's clear and compelling. Those are the simple things. So, is this clear enough? Is it compelling enough? And there are almost always ways to up-level on any facet, whether it's one sentence, or a sentence that describes the whole concept of the book, or a chapter. Each one of those can be looked at with that lens and we can just say, “Hey, this is 70%, 80%,” whatever, and then we say, “Well, how do we get a little bit more?” And then when you do that enough, it piles up. Then especially if you bring in an audience and people are flipping out for your work, they'll tell you. Jo: Yes, I love a challenge, so thank you for everything you've shared today. So where can people find you and everything you do online? Brooks: Well, one way you can find me—if anything I said seemed helpful for you, if you have questions about Hollywood or you have a screenplay in your heart—you can just email me, brooks@brookselms.com. You could look me up on LinkedIn. I'm at Brooks Elms. I also have a Skool community called Screenwriter Marketing, but it's really for any sort of storyteller, and it talks about my favourite way to engage an audience and get through it. So anybody can jump into that if you like my vibe. If you really think anything I've said, or the way I said it, seems like it could be helpful for you, just reach out. Let me know what you're up to, and maybe there's a way I can help you. Jo: Fantastic. Well, thanks so much for your time, Brooks. That was great. Brooks: You're welcome. It was a total pleasure. It was lots of fun, and I really appreciate you.The post How To Prove The Demand For Your Stories And Get The Attention Of Hollywood With Brooks Elms first appeared on The Creative Penn.

30 Days Of Giving: What We Learned When We Gave Every Single Day! Supersize Your Business Annual Challenge Day 210! Pop in here every day for a dose of different business building perspective! https://facebook.com/supersizebusiness Supersize Your Business (free) Skool link: https://www.skool.com/supersize-your-business-1654/about #supersizeyourbusinessannualchallenge #contribution #give #dowhatyoucan #givingback #businessimpact #whatmatters #journalimpact #liveschanged #awesomenessfile #output #rippleeffect #teach #sharestories #experience #beanexample #leavingbehind #legacy #setexample #model #competition #abundantmindset #rippleeffect #infiniteimpact #identityshift #Iamagiver Start a contribution challenge this month to shift your focus outside of your business and gain a fresh perspective on success. This video details a month-long experiment focused entirely on contribution. If you feel stuck in the cycle of purely business-focused goals, this approach offers a practical way to expand your impact. I explain why prioritizing acts of service outside of your professional bubble is a powerful strategy for growth and how it changes your daily output. By stepping away from traditional metrics and engaging in a dedicated contribution challenge, you can reframe your priorities. This process is for anyone looking to balance personal growth with meaningful external action. We explore how consistent giving back influences your mindset and why this specific monthly challenge structure is sustainable for busy professionals. Subscribe for daily personal growth breakdowns and let me know in the comments what kind of challenge you are planning to start next.

30 Days Of Giving: What We Learned When We Gave Every Single Day! Supersize Your Business Annual Challenge Day 210! Pop in here every day for a dose of different business building perspective! https://facebook.com/supersizebusiness Supersize Your Business (free) Skool link: https://www.skool.com/supersize-your-business-1654/about #supersizeyourbusinessannualchallenge #contribution #give #dowhatyoucan #givingback #businessimpact #whatmatters #journalimpact #liveschanged #awesomenessfile #output #rippleeffect #teach #sharestories #experience #beanexample #leavingbehind #legacy #setexample #model #competition #abundantmindset #rippleeffect #infiniteimpact #identityshift #Iamagiver Start a contribution challenge this month to shift your focus outside of your business and gain a fresh perspective on success.This video details a month-long experiment focused entirely on contribution. If you feel stuck in the cycle of purely business-focused goals, this approach offers a practical way to expand your impact. I explain why prioritizing acts of service outside of your professional bubble is a powerful strategy for growth and how it changes your daily output.By stepping away from traditional metrics and engaging in a dedicated contribution challenge, you can reframe your priorities. This process is for anyone looking to balance personal growth with meaningful external action. We explore how consistent giving back influences your mindset and why this specific monthly challenge structure is sustainable for busy professionals.Subscribe for daily personal growth breakdowns and let me know in the comments what kind of challenge you are planning to start next.

Living the life of your dreams is very hard work.Paul believes much of that hard work comes from being open (and brave) to listen to new and different ideas — things you may never have considered before — then testing them in your own laboratory of daily living to see if they're true and they work for you.Having the courage to explore and refine your life by doing the hard work of letting go of the stuff that isn't working for you and choosing to allow the new in is a recurring theme in this week's Spirit Gym conversation with Erick Godsey, a Master Coach and teacher of myth, science and philosophy. Remember, the best teachers you'll ever have are the ones who are always challenging you to be your best you, not a clone or cult member!Curious to read more after Paul's conversation with Erick? Check out part 1 and part 2 of his Renaissance Fitness essays on Substack where you can subscribe to his feed for free.Find out more about Erick and his work on his website and Skool.com/The Dharma Artist Collective. Look for him on social media via Instagram, Facebook and YouTube. Listen to his Myths That Makes Us podcast on Apple Podcasts or wherever you listen to them.Timestamps3:12 The spiritual community is splitting into different camps about how to handle technology.7:58 Erick was slow to change his mind about God, reincarnation and remote viewing.15:17 Paul's remote viewing skills are put to the test.25:25 “To remote view, you have to get rid of any idea that could alter your conviction that it's even possible.”34:35 What does unconditional love mean?44:03 Myths and archetypes.51:05 Is there a fundamental grammar for archetypes that's represented in the Tarot?59:18 A metaphysical kind of artificial intelligence that's been around for billions of years.1:06:42 The illusions we create to make our stories work when they really don't.1:13:43 Paul's dream: Do the work to figure things out for yourself and test what you learn, even from him.1:19:46 Like Paul, Erick has been accused of being a cult leader and he lists it on his resume as a source of pride.1:23:46 One thought leader believes it could take about 735 lifetimes to reach a state of enlightenment.1:31:42 “I see a lot of sleeping teachers and potential leaders.”1:40:30 The deep importance of your dream life.1:47:10 Paul explains how to speak to and hear your soul.2:01:48 Paul helps Erick work with his soul.2:10:44 Heart breathing, soul connection and praying.ResourcesLife Before Life: Children's Memories of Past Lives by Dr. Jim B. TuckerPhenomena: The Secret of the U.S. Government's Investigations into Extrasensory Perception and Psychokinesis by Annie JacobsenThe work of Dr. Stanislav Grof, Paramahansa Yogananda, Ibn Arabi, Itzhak Bentov, Arthur M. Young, Huston Smith, Jean Gebser, Eckhart Tolle and LaoziFingers Pointing Toward the Moon by Wei Wu WeiPaul's podcast conversation with James CarseWhen God Was a Woman by Merlin StoneFind more resources for this episode on our website.Music Credit: Meet Your Heroes (444Hz), Composed, mixed, mastered and produced by Michael RB Schwartz of Brave Bear Music Thanks to our awesome sponsors:PaleovalleyBIOptimizers US and BIOptimizers UK PAUL15Organifi CHEK20Wild PasturesSpirit GymCHEK InstituteWe may earn commissions from qualifying purchases using affiliate links.

If you feel like your podcast growth has stalled out (or if it never took off in the first place) THIS episode is for YOU! I'm going to unpack THREE simple podcast growth experiments that you can implement within 15 minutes after you listen to this episode! Links mentioned in this episode: Join my FREE community on Skool: https://www.skool.com/podcastingbusinessschool/about      

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July 1 Deal A Week Challenge (Day 1): Build a Buyer List & Get 5 Free Active Portfolio Cash Buyers!Josh opens day 1 of the 3-day 1 Deal a Week Fast Start Challenge, sharing how participants have picked up clients during the challenge and previewing day two on sellers and day three on the reverse offer strategy to keep a pipeline full and aim for one deal per week. He contrasts 3 ways agents get clients, shepherd (referrals), farmer (marketing), and fisherman (proactive outreach), and explains why starting with buyers matters because no one gets paid without a buyer. He outlines three buyer buckets: pocket buyers, portfolio buyers (investors with 5+ properties and recent purchases), and institutional buyers. Attendees are assigned to build a pocket-buyer list and to pull five free portfolio-buyer leads via LeadDeck.ai/buyers, using provided scripts and the Skool community for replays and resources, with an optional $47 VIP Zoom session.Access all video replays and VIP here:https://www.skool.com/leads-listings-leverage-7797/classroom/cb792cf400:00 Challenge Wins Preview00:37 Three Day Game Plan01:49 Housekeeping And Community05:13 Meet Josh And Blueprint07:06 Do The Work Disclaimer07:36 Three Ways Get Clients11:10 Fisherman Story Canada14:01 GCI Gap Calculator19:31 Why Start With Buyers21:26 Three Buyer Buckets27:27 Off Market Matchmaking Example28:31 Activity Build Pocket Buyers34:45 New Agent Buyer Sources37:49 Day One Assignments Recap38:18 Preforeclosure Quick Win38:57 Pull Portfolio Buyers42:13 Scripts That Convert43:42 Tap To Call Demo46:52 DNC And Compliance Tips48:31 Homework And FAQs51:06 VIP And Tomorrow Preview53:20 LeadDeck Origin Story56:02 Final Links And Wrap Up

Identity? What's SHE Up To Now Day 3101? Supersize Challenges, Identity, AI, CZ Stretch, Skool...! Join us every day in 2026 for a quick challenge that is all about you Improving and creating the life you want! https://www.facebook.com/ThrivingSharon Ask your questions and share your wisdom! #supersize #lessonslearned #missedopportunities #decisionmaking #beabetteryou #personalgrowth #developskills #uncoverwhatis #giving #coaching #scaling #supersizechallenges #howcanIhelp #contribution #AI #coaching #exhausted #burnout #skoolcommunity #legacy #impact #legacy #whatssheuptonow #documentthejourney #competition #abundancemindset #review #SUPER #rippleeffect #makingwaves #impact #identity #whoyouare Explore your personal journey with Sharon Learn how to navigate your own path by avoiding common mistakes she made along the way. This video centers on the concept of identity and how we shape our lives through both success and failure. Sharon shares raw insights drawn from her What's Your Up To Now series, providing a transparent look at the lessons she has gathered throughout her career. If you are looking for practical guidance on how to better understand your own life path, this discussion offers a grounded perspective. By documenting her work, Sharon aims to help others learn from her experiences rather than repeating them. This focus on life lessons is designed to assist you in gaining clarity on your personal journey while building a stronger sense of identity. You will walk away with a clearer understanding of how to document your own progress and use those reflections to move forward effectively. Subscribe for daily insights on personal growth and professional development. What is one specific lesson you have learned from a past failure that changed your current path?

When Giving Stops Being What You Do And Becomes Who You Are! Supersize Your Business Annual Challenge Day 209! Pop in here every day for a dose of different business building perspective! https://facebook.com/supersizebusiness Supersize Your Business (free) Skool link: https://www.skool.com/supersize-your-business-1654/about #supersizeyourbusiness #supersizechallenge #supersizeyourbusinessannualchallenge #contribution #give #dowhatyoucan #supersizeyourbusinesschallenge #givingback #businessimpact #entrepreneurtrap #measure #whatmatters #journalimpact #liveschanged #awesomenessfile #output #rippleeffect #teach #teachwhatyouknow #teachwhatyoulearn #sharestories #experience #beanexample #leavingbehind #legacy #setexample #model #celebrateothers #competition #abundantmindset #rippleeffect #infiniteimpact #identityshift #Iamagiver #fastestchange Stop just doing and start being. Learn how self-identification changes how you show up in the world and sustains your personal growth. Most people get stuck in the cycle of performing actions without actually changing their internal state. This video explores the distinction between being and doing, helping you shift your focus from checking boxes to embodying the qualities you truly value. If you have been struggling to make habits stick or feel like your actions do not match your identity, this perspective offers a necessary shift. We examine why self-identification is more powerful than simple habit formation. By moving from a mindset of action to a state of being, you can create more sustainable change in your daily life. Whether you want to become a giver or simply align your behavior with your core values, understanding this identity shift is the first step toward lasting personal development. Subscribe for daily personal growth breakdowns and comment below with which identity shift you are currently working on.

Real cases pulled apart through the Octalysis Core Drives, sent to your inbox over a few days. Get the free guide: professorgame.com/WildCD Episode Summary Rob breaks down why the same reward can pull a team forward or quietly wreck it, using three cases where the design decided the outcome. He walks through a school in Caracas where escalating fines for late pickups made lateness worse, the sales bonus patterns that produce burnout and sandbagging, and The Octalysis Group's project with Procter & Gamble's distributor Navo Orbico, where a gamified ship upgrade tightened the feedback loop instead of paying for the sale. Along the way he separates two mechanisms that often get treated as one: a fine turning a moral obligation into a price, and the over-justification effect crowding out intrinsic motivation on the reward side. Listeners learn how to match the reward to the job it actually has to do, and when to hand off to something more durable. About the Host Rob Alvarez is Head of Engagement Strategy, Europe at The Octalysis Group (TOG), a leading gamification and behavioral design consultancy. A globally recognized gamification strategist and TEDx speaker, he founded and hosts Professor Game, the #1 gamification podcast, and has interviewed hundreds of global experts. He designs evidence-based engagement systems that drive motivation, loyalty, and results, and teaches LEGO® SERIOUS PLAY® and gamification at top institutions including IE Business School, EFMD, and EBS University across Europe, the Americas, and Asia. Key Takeaways A school in Caracas replaced the moral weight of collecting your child on time with an escalating fine, and lateness went up instead of down. Core Drive 5 (Social Influence and Relatedness) stopped doing its job the moment the delay carried a price. Gneezy and Rustichini's study "A Fine is a Price" documents the same reversal in day-care centers: a monetary fine for late pickups increased late pickups, and removing the fine did not bring them back down. A standing sales commission with nothing behind it pays for the behavior forever. Reps chase the next check to make ends meet, and with no other motivation in the system, the commission burns them out rather than building anything durable. Capped bonuses fail in two directions. Targets set too high get read as unreachable, so reps stop trying, and reachable targets get sandbagged, with closed-ready deals held into the next cycle so the company waits on revenue it wanted today. In The Octalysis Group's project with Procter & Gamble's distributor Navo Orbico, ship upgrades inside Masters of the Endless Seas cut the roughly week-long CRM lag on seeing whether a sale landed, tightening the Core Drive 2 (Development and Accomplishment) loop instead of paying for the sale. Rob was not on the project team and saw it presented at Brighton. Nearly every reward failure is one of two mistakes: treating the get-them-through-the-door reward as the whole engine, or bolting an extrinsic reward onto behavior that already had an intrinsic reason, which is where the over-justification effect crowds that reason out. Topics Covered 0:00 — The reward is a tool, not a motivator 1:56 — The Caracas school that fined late parents 2:45 — How a fine replaced a moral obligation 4:07 — A Fine is a Price, Gneezy and Rustichini 4:44 — When rewards do an honest job 6:07 — Standing commissions and sales rep burnout 7:07 — Bonus targets set too high to chase 8:06 — Hitting the number, then sandbagging deals 8:52 — The over-justification effect in action 9:27 — P&G's Masters of the Endless Seas 11:15 — Why the ship worked when the bonus failed 12:20 — Choosing the reward that fits the job Mentioned in This Episode Core Drives in the Wild, the free guide with real cases analyzed through the Octalysis Core Drives Episode 453: Why Users Agree But Never Start, where Rob covers the Procter & Gamble project in full "A Fine is a Price" by Uri Gneezy and Aldo Rustichini, Journal of Legal Studies, 2000 The Octalysis Group, and its project with Procter & Gamble's distributor Navo Orbico Masters of the Endless Seas, the gamified world built for the Procter & Gamble sales rep network The over-justification effect, and Core Drives 1, 2, 3, and 5 of the Octalysis Framework Free Resources and Get in Touch Core Drives in the Wild: Professor Game Free Guide Get Daily Value on Your Email Let's chat about your gamification project YouTube LinkedIn Instagram Facebook Start Your Community on Skool for Free Ask a question

One Piece of Advice Changed Everything for 30 Years! The Ripple Effect: One Action Creates Infinite Impact! Are You Using It To Supersize Your Business? Supersize Your Business Annual Challenge Day 208! Pop in here every day for a dose of different business building perspective! https://facebook.com/supersizebusiness Supersize Your Business (free) Skool link: https://www.skool.com/supersize-your-business-1654/about #supersizeyourbusiness #supersizechallenge #supersizeyourbusinessannualchallenge #contribution #give #dowhatyoucan #supersizeyourbusinesschallenge #givingback #businessimpact #entrepreneurtrap #measure #whatmatters #journalimpact #liveschanged #awesomenessfile #output #rippleeffect #teach #teachwhatyouknow #teachwhatyoulearn #sharestories #experience #beanexample #leavingbehind #legacy #setexample #model #celebrateothers #competition #abundantmindset #rippleeffect #infiniteimpact Understand the ripple effect of your daily actions and how small decisions shape long-term success in business and life. This video explores a simple yet profound piece of business advice received thirty years ago. If you often wonder how your professional choices impact your trajectory, this discussion provides perspective on the lasting consequences of our behavior. We break down why consistency matters and how the ripple effect influences both your reputation and your bottom line. Whether you are a seasoned leader or just starting your career, applying this mindset can clarify your decision-making process. Learning to recognize the ripple effect allows you to take ownership of your professional growth and leadership mindset. By evaluating the impact of actions taken today, you gain better control over the outcomes you experience tomorrow. Subscribe

The Ripple Effect! What's SHE Up To Now Day 3100? Supersize Challenges, Skool, Coaching, AI...Making WAVES! Join us every day in 2026 for a quick challenge that is all about you Improving and creating the life you want! https://www.facebook.com/ThrivingSharon Ask your questions and share your wisdom! #supersize #lessonslearned #missedopportunities #decisionmaking #beabetteryou #personalgrowth #developskills #uncoverwhatis #giving #coaching #scaling #supersizechallenges #howcanIhelp #contribution #AI #coaching #exhausted #burnout #skoolcommunity #legacy #impact #legacy #whatssheuptonow #documentthejourney #competition #abundancemindset #review #SUPER #rippleeffect #makingwaves #impact Learn the realities of an online business transition from someone who has been there. Avoid early mistakes in your own journey. Moving an established offline business to the digital space presents unique challenges that many entrepreneurs overlook. In this video, Sharon Horne-Ellstrom shares her personal story of shifting from offline to online operations. Drawing on her extensive background in business ownership, she breaks down the specific hurdles she faced and the lessons learned along the way. Whether you are currently managing a brick-and-mortar company or simply curious about the shift, this discussion provides a roadmap for starting an online business with clarity. By understanding the common pitfalls of this transition, you can save time and resources as you build your digital presence. Sharon emphasizes that while the tools differ, the core principles of business ownership remain vital. Subscribe for daily business strategy breakdowns, and comment below with the biggest challenge you face in your digital transition.

In this episode, I talk about why trading can feel clear when you are watching lessons, but much harder when you open your own charts.That is normal.Watching someone label structure, mark support and resistance, or explain BOS and CHOCH is very different from doing it yourself.The fastest way to improve is to start getting reps: mark up charts  make mistakes  paper trade  notice your emotions  ask better questions  get feedback Join the free Skool group and post one chart you are currently working on:Skool.com/tradingSend me some feedback!Join Our Free Community on Skool:https://www.skool.com/trading

Why can two people with similar LDL levels experience radically different cardiovascular outcomes?  In this episode, I speak with Peter Anderson about the possibility that endothelial nitric oxide may be one of the major variables separating these outcomes.We explore whether nitric oxide can be understood as a protective “bank” that is progressively depleted by ageing, hypertension, smoking, insulin resistance, obesity, sleep deprivation, psychological stress and circadian disruption.We also discuss dietary nitrate, rocket and beetroot, oral bacteria, sunlight, ultraviolet A, infrared light, movement, erectile function, flow-mediated dilation, ketosis, statins, calcium scores and the emerging controversy surrounding coronary CT analysis in lean-mass hyper-responders.CONSULT DR MAX

Your Competitor's Win is YOUR Opportunity | Reframe This NOW!  Celebrate Others: Other People's Success Does NOT Shrink Your Pie! Supersize Your Business Annual Challenge Day 207! Pop in here every day for a dose of different business building perspective! https://facebook.com/supersizebusiness Supersize Your Business (free) Skool link: https://www.skool.com/supersize-your-business-1654/about #supersizeyourbusiness  #supersizeyourbusinessannualchallenge #contribution #dowhatyoucan #givingback #businessimpact #liveschanged #awesomenessfile #output #rippleeffect #teach #teachwhatyoulearn #sharestories #experience #beanexample #setexample #model #celebrateothers #competition #abundantmindset Stop feeling resentment when others succeed. Learn how to replace a scarcity mindset with genuine support for people around you. Do you ever feel a knot in your stomach when someone else achieves a goal? That physical reaction is often a sign of a scarcity mindset, not true ambition. This video breaks down why we experience these pangs of jealousy and how to reframe your perspective to focus on your own path instead of comparing yourself to others. We explore the psychology behind why celebrating others is actually a powerful tool for your own success. By shifting away from envy, you free up mental energy to focus on your personal growth. You will learn practical ways to recognize when you are falling into a trap of resentment and how to consciously choose a different, more constructive emotional response. Subscribe for daily mindset breakdowns and comment below with a time you successfully cheered for someone else despite feeling envious.

What Will You Leave Behind? (Not What You Think)! Guess What I'm Leaving Behind For My Granddaughters (And It's Not Money)! Supersize Your Business Annual Challenge Day 206! Pop in here every day for a dose of different business building perspective! https://facebook.com/supersizebusiness Supersize Your Business (free) Skool link: https://www.skool.com/supersize-your-business-1654/about #supersizeyourbusiness #supersizeyourbusinessannualchallenge #contribution #give #dowhatyoucan #givingback #businessimpact #entrepreneurtrap #measure #whatmatters #journalimpact #liveschanged #output #rippleeffect #teach #teachwhatyouknow #teachwhatyoulearn #sharestories #experience #beanexample #leavingbehind #legacy #setexample #model Join us daily to create your impact and legacy. Comment: ME

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Giving Yourself Away? How The Generosity Trap Works! The Generosity Trap: When Giving Feels Like Drowning! Supersize Your Business Annual Challenge Day 205! Pop in here every day for a dose of different business building perspective! https://facebook.com/supersizebusiness Supersize Your Business (free) Skool link: https://www.skool.com/supersize-your-business-1654/about #supersizeyourbusiness #supersizechallenge #supersizeyourbusinessannualchallenge #contribution #give #dowhatyoucan #supersizeyourbusinesschallenge #givingback #businessimpact #entrepreneurtrap #measure #whatmatters #journalimpact #liveschanged #awesomenessfile #output #rippleeffect #teach #teachwhatyouknow #teachwhatyoulearn #sharestories #experience #beanexample #generositytrap #burnout #exhaustion #giverfatigue Are you caught in the generosity trap? Learn how to stop overcommitting so you can reclaim your energy and focus. Many professionals and business owners struggle with the inability to say no, leading to chronic exhaustion and misplaced guilt. This discussion breaks down why the desire to be helpful often backfires, creating a cycle of resentment and diminished productivity. Sharon Horne-Ellstrom explains the psychological triggers behind this behavior and why it is a major pitfall for entrepreneurs. By identifying the generosity trap, you gain the clarity needed to set better boundaries. This approach helps you shift from reactive overcommitment to intentional action. When you stop saying yes to everything, you protect your mental health and ensure your business efforts remain aligned with your actual priorities. If you are tired of feeling drained by your own good intentions, this perspective offers a way out. Subscribe for daily productivity and mindset breakdowns, and comment below with your biggest struggle when it comes to setting boundaries.

Exhausted? What's SHE Up To Now Day 3097? Supersize Challenges, Giving Burnout, AI, Skool...! Join us every day in 2026 for a quick challenge that is all about you Improving and creating the life you want! https://www.facebook.com/ThrivingSharon Ask your questions and share your wisdom! #supersize #doonethingeverydaytosupersizeyou #lessonslearned #missedopportunities #decisionmaking #beabetteryou #personalgrowth #developskills #uncoverwhatis #giving #yourdefinition #rateyourself #coaching #scaling #supersizechallenges #howcanIhelp #contribution #AI #coaching #exhausted #burnout #skoolcommunity Learn the reality of an online business transition after selling a traditional company. See how to pivot when you are burnt out. Sharon Horne-Ellstrom shares her personal journey of leaving a brick and mortar to online business model behind. After years of running an Italian food manufacturing company, the exhaustion became too much to ignore. This discussion covers the specific challenges faced when moving away from physical manufacturing into the digital space, a shift that began in 2017. If you are considering an online business transition, this breakdown offers perspective on the mental and professional shifts required. We examine the motivations behind leaving a successful brick and mortar operation and what it takes to start fresh online. Whether you are currently burnt out or simply looking for a change in your career trajectory, understanding the pivot from brick and mortar to online business is essential. Subscribe for daily business transition breakdowns, and let me know in the comments if you are currently planning your own career shift.

Giving Yourself Away? How The Generosity Trap Works! The Generosity Trap: When Giving Feels Like Drowning! Supersize Your Business Annual Challenge Day 205! Pop in here every day for a dose of different business building perspective! https://facebook.com/supersizebusiness Supersize Your Business (free) Skool link: https://www.skool.com/supersize-your-business-1654/about #supersizeyourbusiness #supersizechallenge #supersizeyourbusinessannualchallenge #contribution #give #dowhatyoucan #supersizeyourbusinesschallenge #givingback #businessimpact #entrepreneurtrap #measure #whatmatters #journalimpact #liveschanged #awesomenessfile #output #rippleeffect #teach #teachwhatyouknow #teachwhatyoulearn #sharestories #experience #beanexample #generositytrap #burnout #exhaustion #giverfatigue Are you caught in the generosity trap? Learn how to stop overcommitting so you can reclaim your energy and focus. Many professionals and business owners struggle with the inability to say no, leading to chronic exhaustion and misplaced guilt. This discussion breaks down why the desire to be helpful often backfires, creating a cycle of resentment and diminished productivity. Sharon Horne-Ellstrom explains the psychological triggers behind this behavior and why it is a major pitfall for entrepreneurs. By identifying the generosity trap, you gain the clarity needed to set better boundaries. This approach helps you shift from reactive overcommitment to intentional action. When you stop saying yes to everything, you protect your mental health and ensure your business efforts remain aligned with your actual priorities. If you are tired of feeling drained by your own good intentions, this perspective offers a way out. Subscribe for daily productivity and mindset breakdowns, and comment below with your biggest struggle when it comes to setting boundaries.

What if your thyroid is a victim, not the cause, of Hashimoto's Your thyroid isn't broken. It's overwhelmed. Esther talks with Dr. Jess Armine, a healthcare provider with almost 50 years of clinical experience. His take on Hashimoto's: the thyroid is a victim, not the cause. It's a downstream effect of something else happening in your body. If your fatigue has ever been written off as laziness, this one will shift how you see it. In this episode, you'll learn: Why your thyroid isn't the real problem in Hashimoto's Why your fatigue is a cellular energy crisis, not laziness The one simple starting point Dr. Armine recommends before chasing every root cause Guest bio: Dr. Jess Armine has spent nearly 50 years in healthcare as an EMT, RN, and chiropractor. After his son's schizophrenia diagnosis, he dove into genetics, endocrinology, and mitochondrial function, developing what he calls bio-individualized medicine. He now specializes in complex illnesses that haven't found success elsewhere. Make a free 30 min "Get Acquainted" consultation with Dr. Jess. Click here:  Get Acquainted   Resources mentioned: Codeage Beyond Vitamins Platinum Women's Multivitamin (liposomal), on Fullscript: https://us.fullscript.com/welcome/eyunkin Full blog post: https://healthwithhashimotos.com   NEW HERE? START HERE. New to the podcast? Start with the free guide, 10 Questions to Ask Your Doctor. https://health-with-hashimotos.kit.com/10-questions   READY TO SORT YOUR HASHIMOTO'S? Hashimoto's Decoded: Thyroid or Immune walks you through sorting everything into thyroid or immune, in under an hour, with a workbook to help you figure out your next step. https://healthwithhashimotos.com/hashimotos-decoded/   JOIN THE HEALTH WITH HASHIMOTO'S COMMUNITY Join the free Health with Hashimoto's community on Skool. It's a supportive space for women navigating Hashimoto's, and it's free to join. https://www.skool.com/health-with-hashimotos/about   Find all my other resources, including products and supplements I recommend, on my resource page: https://healthwithhashimotos.com/resources/   ABOUT THE PODCAST & ESTHER The Health with Hashimoto's podcast helps you sort your Hashimoto's into thyroid or immune, so you can finally understand what's happening in your body and what to do about it. Hosted by Esther Yunkin, a registered nurse and holistic health educator with 25 years of nursing experience. This podcast is for informational and educational purposes. Please discuss any questions or concerns with your healthcare professional. These statements have not been evaluated by the Food and Drug Administration. Products mentioned are not intended to diagnose, treat, cure, or prevent any disease.

Ever since we were children, we've been conditioned to work on our weaknesses. If our math skills were bad, we were told to work on math instead of reading. While those who taught us were probably well meaning, working on our weaknesses is not  always the best way to truly succeed.  In business, if you're not good at bookkeeping, you can hire a great bookkeeper. And we can always hire someone to design our website if we're not tech savvy. What we need to be working on is our strengths. This is how you excel in life and in business. But before we work on them, we need to know what they are. In honor of my 300th episode, today we have two guests instead of one. On today's podcast, Janel Otto, Erik Forrester and I are going to discuss how to Work on Your Strengths. Janel can be reached on YouTube: https://www.youtube.com/@janelotto or Skool at https://www.skool.com/@janel-otto-9155 You can also check out here book on Amazon: https://www.amazon.com/dp/B0B5RWKVTX?lv=shuf&channelId=500&plpRedirect=mhFallbackErik can be reached at ErikForresterCoaching@gmail.com or find him on Facebook: https://www.facebook.com/erik.forrester.27Check out Clifton Strengths here: As always, you are invited to join the Strive to Thrive Facebook group for a supportive community.... https://www.facebook.com/groups/strivetothrivepage   BTW...If you love this episode, please take a screenshot, share it on your Facebook story and tag me @TonyWechsler And remember to download the eBook, Strive to Thrive at https://tonywcoaching.com/  

Teach One, They Teach Ten: Business Growth's Biggest Secret! Supersize Business Challenge Day 204! The Ripple Effect: Teach One Person, They'll Teach 10 More! Supersize Your Business Annual Challenge 204! Pop in here every day for a dose of different business building perspective! https://facebook.com/supersizebusiness Supersize Your Business (free) Skool link: https://www.skool.com/supersize-your-business-1654/about #supersizeyourbusiness #supersizechallenge #supersizeyourbusinessannualchallenge #contribution #give #dowhatyoucan #supersizeyourbusinesschallenge #givingback #businessimpact #entrepreneurtrap #measure #whatmatters #journalimpact #liveschanged #awesomenessfile #output #rippleeffect #teach #teachwhatyouknow #teachwhatyoulearn #sharestories #experience #beanexample Understand the ripple effect and how your actions shape the reality you experience daily. Learn to direct your energy with purpose. Everything you put into the world returns to you, creating a ripple effect that spreads outward. By viewing your intentions like a raindrop hitting water, you see how small, deliberate choices create concentric circles of influence. This perspective helps you stop reacting to life and start shaping it through consistent, focused action. We discuss the SUPER acronym—Specify To Uncover what is Path—to help you clarify your direction. When you apply this mindset shift, you stop drifting and start moving with clarity. This concept is for anyone feeling stuck who wants to embrace intentional living and see tangible changes in their daily environment. Mastering the ripple effect requires patience and consistency. By focusing on your core path, you ensure that what you send out aligns with what you want to receive. Use this framework to audit your daily habits and ensure they support your long-term goals. Subscribe for daily mindset breakdowns, and let me know in the comments how you plan to change your personal ripple effect this week.

Teach Don't Preach! What's SHE Up To Now Day 3096? Supersize Challenges, SUPER, Coaching, Skool...! Join us every day in 2026 for a quick challenge that is all about you Improving and creating the life you want! https://www.facebook.com/ThrivingSharon Ask your questions and share your wisdom! #supersize #doonethingeverydaytosupersizeyou #lessonslearned #missedopportunities #decisionmaking #beabetteryou #personalgrowth #developskills #uncoverwhatis #giving #yourdefinition #rateyourself #coaching #scaling #supersizechallenges #howcanIhelp #contribution #AI #coaching #yourcause #yourpassion #passions #purpose #shareyourtime #givefirst #beyou #contribution #bestsecrets #giveaway #shareexperience #contributionmindset #example #leaveitbette #howcanIhelp #kindness #coaching #beyou #teach #rippleeffect Stop doom scrolling first thing in the morning. Learn how to stay focused on content creation instead of getting lost in feeds. Many of us struggle with social media distraction before the workday even begins. If you sit down to film or write but end up checking Facebook instead, this reflection is for you. Sharon Horne-Ellstrom breaks down why morning habits often derail our creative output and how to shift your mindset. This discussion explores the difference between teaching and preaching when it comes to personal growth. By examining the impact of mindless scrolling on productivity, you can reclaim your morning routine and ensure your creative goals come first. Learn to identify the triggers that lead to avoiding distractions so you can focus on building your brand. Subscribe for daily productivity breakdowns and comment below with your biggest challenge when starting your workday. Comment ME to get invite to Freemium Skool Community and STOP DOOM SCROLLING too!!!

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Send us Fan MailHave you ever noticed how easy it is to lose a good rhythm? Morning prayer, journaling with your coffee still warm, a walk around the block — and then life happens. A trip, family in town, a deadline that won't move, a health scare that rearranges everything overnight. And before long you're looking at the wreckage of your good intentions wondering, "What happened to me?" In this episode of the Hallway series, Pat shares how the last few weeks pulled her clean out of her own rhythms — and the gentle whisper that stopped her mid-scramble: maybe she never left the track at all. Together we'll walk through three truths for the hallway: • God doesn't leave you because your routine changes — we mistake routine for relationship. • Hallways disrupt old rhythms on purpose — He may not be asking you to recover your old routine, but inviting you to discover a new rhythm. • Grace begins again every morning — the Holy Spirit isn't asking "Why did you stop?" He's asking, "Would you like to walk with Me today?" Write this one down and put it on your mirror: "God is not waiting for you at the end of your routine. He's walking with you in the middle of your interruption." Mentioned in this episode: • A Quiet Quest — Pat's new community on Skool for women walking through the in-between seasons • Pat's new 21-day guided journal for the Hallway season, available on Amazon Next week in the Hallway: How do you know which rhythms God actually wants you to keep? Because not every rhythm deserves to come back with you. Until then, friend — be gentle with yourself. Thank you for joining me on today's Permission to Pause. I would love to hear from you!For comments and episode suggestions contact pat@patlayton.netI'd love to have you vsist my BLOG to join the conversation at patlayton.net Join the conversation via my blog at www.patlayton.net PLUS my  IG REELS https://www.instagram.com/patlayton/reels/Find DEEPER DIVE Pause notes and LOTS OF FREE RESOURCES here. Again! Thank you for Pausing with me! 

I'm always on this show getting all preachy about how important it is for podcasters to build an email list. Today I'm bringing in my Pod Pal Tracy Beavers to show us how to skyrocket our list building WITHOUT using paid ads! Topics covered: -Tracy's favorite way to build her list. -Do lead magnets still work? -Tracy's thoughts on AI. Connect with Tracy: https://www.tracybeavers.com/   ***** Links mentioned in this episode: Want more strategies for podcast launch, growth, and how to leverage your podcast to get more clients? Get my FREE weekly Podcasting Business School Newsletter every Thursday! https://www.podcastingbusiness.school/news   Join my FREE community on Skool: https://www.skool.com/podcastingbusinessschool/about  

Get the free Core Drives in the Wild guide, behavioral design applied to real products: professorgame.com/WildCD Episode Summary Frédéric Guitton, who leads sales and marketing at iTargetGolf after a career across banking, startups, financial services, and investment firms, explains how driving ranges are turning dead space into an interactive, gamified experience. He walks through the company's product line, including the iTarget Night Saber target that connects to Toptracer, Inrange, and Trackman through an API, the in-bay lights that fire when a player hits their target, and the new Cash Cup Golf hole-in-one contest played with RFID balls. Guitton lays out the three levers a driving range has for revenue, why post-COVID golf growth came from entertainment rather than traditional rounds, and how instant feedback keeps a player buying one more bucket. Listeners come away with a working model of physical gamification and a reminder that designing around real human behavior beats asking people to behave better. About the Host Rob Alvarez is Head of Engagement Strategy, Europe at The Octalysis Group (TOG), a leading gamification and behavioral design consultancy. A globally recognized gamification strategist and TEDx speaker, he founded and hosts Professor Game, the #1 gamification podcast, and has interviewed hundreds of global experts. He designs evidence-based engagement systems that drive motivation, loyalty, and results, and teaches LEGO® SERIOUS PLAY® and gamification at top institutions including IE Business School, EFMD, and EBS University across Europe, the Americas, and Asia. Key Takeaways A driving range has only three levers for revenue, according to Frédéric Guitton: sell more balls, sell more food and beverage, or sell the balls for more money. Every engagement decision at iTargetGolf traces back to one of those three. iTargetGolf's first targets were powder-coated metal and looked great, but ball picker staff bumped them and metal does not give, so it bent or broke permanently. The replacement is cut from utility sewer pipe and survives 400 to 500 pounds driving over it. Post-COVID golf growth came from entertainment, not from more rounds on traditional courses. Guitton describes the driving range starting to replace the bowling alley as the family night out, which brings in an audience that never came to practice. The iTarget Night Saber target connects through an API to Toptracer, Inrange, and Trackman ball tracking, so a landed ball triggers an animation within seconds. That instant feedback is Core Drive 2 (Development and Accomplishment) delivered in the physical world. Choosing low voltage over high voltage took permitting out of the install path. A California range that signed in mid-June started its install roughly four weeks later, which turned an infrastructure decision into a sales advantage. Guitton frames the B2B2C tension plainly: the range's success drives iTargetGolf's success, so the company treats itself as a consequence of its customers' results rather than a driver of them. Topics Covered 0:00 — Opening and introduction 2:17 — Inside a week at iTargetGolf 3:25 — Favorite fail: metal targets that bend 6:34 — Sewer pipes and the strike point redesign 9:01 — The four products iTargetGolf builds 11:31 — How a general contractor started the company 14:58 — Golf as entertainment after COVID 15:57 — Three ways a driving range makes money 17:46 — Making it fun and creating new golfers 19:35 — Best practices: listen and stay locked in 22:45 — Football intelligence and instant feedback 27:47 — Outliers, favorite games, and goodbyes Get the free Core Drives in the Wild guide, behavioral design applied to real products: professorgame.com/WildCD About Frédéric Guitton Frédéric Guitton leads the sales and marketing strategy at iTargetGolf, where he is helping redefine the driving range experience through interactive down-range technology. He relocated from France to Central Florida in 1996 and built a career in banking before expanding into startups, financial services, and investment firms, developing experience across business strategy, operations, sales, marketing, and executive leadership. At iTargetGolf he works on a product line that combines interactive illuminated targets, skill-based cash prize games, and integrated ball-tracking technology to increase player engagement and open new revenue for golf facilities. His current focus is building scalable systems, strengthening customer relationships, expanding strategic partnerships, and positioning the company in the evolution of golf entertainment technology. Find the Guest Online Website: itargetgolf.com LinkedIn: linkedin.com/in/fguitton Instagram: @itarget_golf TikTok: @itarget_golf Facebook: iTargetGolf on Facebook Mentioned in This Episode Some links below are affiliate links. As an Amazon Associate, I earn from qualifying purchases. Recommended book: Outliers by Malcolm Gladwell Proposed guest: Scott Armstrong, involved with TGL, the indoor golf competition on ESPN Ball tracking platforms iTargetGolf integrates with: Toptracer, Inrange, Trackman Topgolf, referenced as the far end of the golf entertainment spectrum iTargetGolf products discussed: iTarget Night Saber, iTarget Strike Point, in-bay lights, and Cash Cup Golf Favorite game to watch: volleyball. Favorite sport to play: cycling. Free Resources and Get in Touch Core Drives in the Wild: Professor Game Free Guide Get Daily Value on Your Email Let's chat about your gamification project YouTube LinkedIn Instagram Facebook Start Your Community on Skool for Free Ask a question

Kash Khan is has a wellspring of knowledge regarding health and DNA. He built his own testing company- thednacompany.com He sold his company and is now focused on teaching and educating professionals on how to read and understand what modern DNA testing is really saying about our physiology.  Order your home DNA test kit here! -   https://kashkhanofficial.com/discount/KKP?redirect=%2Fproducts%2Fdna-360-report  $50 off the DNA test. Brain Supreme is the best microdosing company on Earth- the Genius and the Athlete are my favorite products but all of them work incredibly well for a variety of purposes. Get 15% off everything in the store by using code "KKP" at checkout.  https://brainsupreme.co/collections/all Join my community The Kingdom Within on Skool- sign up now for a free 7 day trial. This is by far the most affordable option for coaching from me. If you're ready to optimize your life and create winning habits then sign up now! Read here for more... https://www.skool.com/the-kingdom-within-5541/about