Podcast appearances and mentions of ab testing

MARKETING MESSAGE WITH EMOTION When you create your call to action in your podcast, you need a powerful marketing message. You need to inspire your audience into action. People buy with emotion. Then they justify that purchase with logic. Your marketing message needs to stir emotion within your potential clients.   00:00 "Stir Emotions to Attract Clients" 06:11 Corporate Sales Journey Reflection 06:54 Entrepreneurial Challenges and Marketing Insight 12:17 Hewlett Packard's Transformative Culture 14:22 Affordable Marketing Feedback Strategy 17:52 Product Brand Clarity Essentials 22:05 Cheese and Crackers Surprise 25:33 Importance of Market Research 30:05 "Master Your Message Program" 32:01 "Opinion Diversity in Marketing" 36:55 Realtor Specializing in Divorce Sales 39:15 Defining Your Target Audience 41:21 "30 Seconds to Impress" 44:27 "Podcast Coaching Session Offer"   GET YOUR MARKETING MESSAGE TO LAND Do you ever feel like your podcast marketing message just isn't landing with your audience? You're crafting awesome content, but somehow your message isn't converting listeners to clients. This week, I sit down with business strategist Nicki Chang-Powless to dig into the secrets behind creating a compelling, actionable marketing message for your podcast and business. If you want your audience to grow—and more importantly, move them to action—this episode is tailor-made for you. LEAD WITH CONNECTION, NOT CONTENT Your audience listens for companionship. They aren't downloading your latest episode just to be informed—they want to feel connected, understood, and guided. If your call to action only shows up at the end of your show, you're missing out! Listeners don't always make it to the last minute. We break down how to bake your call to action and marketing message throughout your show. This allows you meet your audience where they are and inspire them to take the next step. It's not about dumping information. It's about creating relatable, emotionally resonant moments that build trust and authority. THE POWER OF TARGETED MESSAGING In the episode, Nicki drives home the essential truth: if you're marketing to “everyone,” you're speaking to no one. We talk about how getting laser-focused on your target audience changes everything. Imagine you're a massage therapist—what you say to a stressed-out parent versus a retired senior makes all the difference. Nicki lays out how to tailor your marketing message so it resonates with the exact audience you want to attract. We dig into practical strategies for clarifying your product brand, refining your offer, and using feedback and collaboration to fine-tune your pitch. COLLABORATION & CONSISTENCY WIN Nicki reveals her biggest lessons from corporate life at Hewlett Packard: the magic of collaboration and consistency. We explore actionable ways you can bring group feedback into developing your marketing message, A/B testing your ideas—without the massive budgets of big brands. We also talk about the increasing competition for attention in today's digital world. The average prospect needs 62 touchpoints with your brand before they're ready to take action. That's why consistency in your podcast message, branding, and calls to action is more important than ever. TURNING LISTENERS INTO CLIENTS So, how do you make your marketing message truly work? It starts by knowing your audience, articulating your unique value, and making every touchpoint count. Whether you're working on your website, your 30-second intro, or speaking at a networking event, we share real-world examples and simple frameworks. Plus, don't miss Nicki's free gift... “How to Impress When You Only Have 30 Seconds”. This is perfect for nailing your introduction and getting prospects to lean in and say, “Tell me more!” Download this resource at www.PodcastTalentCoach.com/impress. LET'S CREATE YOUR MARKETING MESSAGE If you're ready to transform your podcast—and your business—by creating a marketing message that inspires action, this episode of Podcast Talent Coach is your blueprint. And if you want personalized help building your strategy, apply for a free coaching call at www.PodcastTalentCoach.com/apply. Let's start making your message matter!

Why Humans Beat Bots with Ted DeBettencourt   In this episode of Legal Marketing Radio by LaFleur Marketing, co-founder of Juvo Leads, Ted DeBettencourt, joins to discuss the superiority of human-operated live chat services in converting digital leads within the legal sphere. Ted shares his journey from running a legal marketing agency in Boston to founding Juvo Leads, which now serves over 1100 law firms nationwide. The conversation addresses the limitations of AI in managing complex and empathetic client interactions and emphasizes the importance of a human-AI hybrid model. Ted also discusses the use of AB testing to continually improve chat strategies and highlights the ongoing challenges and future prospects of integrating AI with human chat operators.   00:00 Introduction to Legal Marketing Radio 00:05 Meet Ted DeBettencourt: From Legal Marketing to Juvo Leads 00:25 The Human Element in Digital Lead Conversion 01:23 The Birth of Juvo Leads 03:05 AI vs. Human Interaction: A Deep Dive 05:18 The Power of Data and AB Testing 12:23 Future of Chat and AI Integration 13:52 Conclusion and Final Thoughts

Curious where your website visitors are really clicking—or rage-clicking? On this week's EDGE of the Web, SEO expert Celeste Gonzalez returns to break down how heatmaps and session recordings are transforming the way we analyze user behavior, optimize pages, and (hopefully) keep our clients engaged. We dig into practical tips for choosing the right pages to monitor, interpreting the sometimes confusing world of “dead clicks” versus “rage clicks,” and why your mobile hero image might be killing conversions. A/B testing? Internal linking tests for those blog post traffic hogs?  On a side note: if you haven't looked at Microsoft Clarity (a freebie, folks), you're missing out. Celeste spills why it's her go-to and what to watch for as AI-powered tools like Copilot throw their hot takes into the mix. And we concur! Always be optimizing! Whether you're an SEO wrangling for bigger budgets or a marketer tired of guessing, Celeste's advice on collaboration, continuous testing, and the necessity of structured analysis is worth its weight in user insights.  [00:06:03] Prioritizing Heatmap Analysis for SEOs [00:07:27] Analyzing Target Pages versus Real Traffic Hits [00:08:55]  Interpreting Areas of Frustration [00:10:48] Patterns that Require Immediate Attention [00:12:05] EDGE of the Web Title Sponsor: Site Strategics [00:13:17] The Role of A/B Testing [00:15:33] Heat Maps and the Mobile Experience [00:20:07]  SEOs: Always Be Optimizing the User Experience [00:23:02] What Should Guid the Decision on Heat Map Tools [00:26:56] Microsoft's Copilot with Clarity Thanks to Our Sponsors! Site Strategics: https://edgeofthewebradio.com/site Follow Our Guest Twitter: https://x.com/CelestexLili  LinkedIn: https://www.linkedin.com/in/celestelili/  YouTube Channel: https://youtube.com/@celestexlili?si=YCO1lfGw3KX2T4gJ  BlueSky: https://bsky.app/profile/celestelili.bsky.social  Resources https://clarity.microsoft.com/blog/how-to-make-the-most-of-your-heatmaps-data/ https://serpology.substack.com/p/leveraging-heatmaps-for-seo-testing

In this hosts-only episode, Amy and Brad get real about the developer experience - from the stress of job interviews to the complexities of choosing the right framework. They discuss why companies are comparing candidates more than ever, share strategies for answering behavioral interview questions, and debate the merits of Remix versus Next.js (spoiler: Brad's all-in on Remix). The conversation shifts to feature flags and progressive rollouts, with insights from Brad's work at Stripe. SponsorWorkOS helps you launch enterprise features like SSO and user management with ease. Thanks to the AuthKit SDK for JavaScript, your team can integrate in minutes and focus on what truly matters—building your app. Chapter Marks00:00 - Intro00:41 - Sponsor: WorkOS01:47 - Brad's Keyboard and Mouse Shopping Spree04:30 - Keyboard Layout Discussion07:23 - Apple Ecosystem: Reminders and Notes09:23 - Family Sharing and Raycast Integration09:43 - Notion vs Apple Notes for Project Management11:31 - File Storage and Backup Strategies14:00 - Machine Backup Philosophy16:46 - Job Interview Preparation Tips19:40 - Answering the "Weakness" Question21:53 - Addressing Weaknesses: Delegation Examples24:29 - Conflict Resolution Interview Questions25:46 - Company Research Before Interviews27:00 - Tech Stack Considerations: Remix vs Next.js28:30 - Framework Migration Decisions29:30 - Astro for Content Sites31:02 - Backend Languages: Go vs TypeScript32:30 - React Server Components Future34:23 - Feature Flags and Boolean as a Service35:30 - Feature Flag Segmentation and A/B Testing36:54 - PostHog and Analytics Tools38:30 - Progressive Rollouts and Error Monitoring40:20 - Amy's Picks and Plugs43:35 - Brad's Picks and Plugs  

Only a third of agencies believe their clients provide a clear target audience in their briefs. So how can we build effective targeting strategies that drive real business growth?In this episode, Elena, Angela, and Rob tackle the misunderstood world of targeting in marketing. They explore why defining your target audience isn't just a media decision but a foundational strategic choice. Plus they examine the flaws in third-party data targeting and provide practical advice for maximizing reach without wasting budget on ineffective targeting tactics.Topics covered: [01:00] Why marketers should be wary of "algorithmic hanky panky"[03:30] The misconception that brands grow through narrow audience targeting[07:00] How digital platforms introduce bias in AB testing[11:00] The major pitfalls of third-party data for targeting[14:00] Balancing targeting precision with cost-effectiveness[17:00] Top targeting strategies that deliver without sacrificing reach[20:00] The surprising success of broad targeting for brand growth  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources:  2025 MarketingWeek Article: https://www.marketingweek.com/ritson-ignore-anyone-targeting/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

The artificial intelligence revolution is upon us. Today we see AI doing everything from taking orders in a drive-thru to serving as a pseudo boyfriend or girlfriend.But, according to my most recent guest, more importantly – AI boosts revenue.To hear the story behind that lesson, along with more lesson-filled stories, I talked to Dario Markovic, CEO, Eric Javits [https://ericjavits.com/].Eric Javits had $15 million in revenue last year and is tracking to hit $18 million this year.Markovic manages a team of 10 with a three- to four-million-dollar marketing budget, along with a worldwide vendor ecosystem.Lessons from the things he madeData winsAI boosts revenueSustainability sellsFunnels = profitsRetention over acquisitionSell outcomes, not productsDiscussed in this episodeLearn how to craft an Offer Value Proposition in our April 24th session of MEC200: Design Your Offer [https://join.meclabsai.com/design-your-offer]. Join us at 1 pm EDT for a live online, interactive session (from MeclabsAI, MarketingSherpa's parent company).Conversion Rate Optimization: 3 effective marketing strategies explained by the marketers who created them [https://marketingsherpa.com/article/case-study/conversion-rate]MarketingSherpa Customer Satisfaction Research Study [https://www.marketingsherpa.com/freestuff/customer-first-study]Online Business Strategy: Steps marketers took to create powerful marketing funnels with Google, Amazon, and Facebook [https://marketingsherpa.com/article/case-study/online]Help, Don't Hype: A guide to customer-first marketing [https://sherpablog.marketingsherpa.com/customer-centric-marketing-2/help/]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course. Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

We take on a mailbag question, and then talk a bit about the upcoming AB Testing hiatus as Alan prepares for a very long walk in the woods.

This month on #TheBigLift podcast we are joined by Shamir Duverseau, Co-Founder of Smart Panda Labs. Shamir has extensive experience with some huge brands which has taught him lot's of valuable lessons. He explores the importance of constantly learning and adapting from every opportunity, as you can't bank on things turning out the way they have before. Failing, learning and iterating are essential steps for any business, not just when it comes to AB Testing, but as part of a culture too. This is particularly important as the world of digital marketing continues to evolve and grow, especially when we talk about experimentation and testing.

Michael Hughes is a trailblazer in the luxury mattress industry, revolutionizing the way consumers experience organic sleep. As the Founder & CEO of PlushBeds, he built one of the largest direct-to-consumer brands specializing in toxin-free, eco-friendly mattresses. Inspired by his father's battle with Parkinson's, Michael set out to create a healthier sleep environment—one that blends sustainability with uncompromising comfort.With 25+ years in Ecommerce and direct selling, Michael transformed PlushBeds into a market leader, becoming one of the largest importers of organic latex in the U.S. His expertise spans product innovation, supply chain mastery, and direct-to-consumer growth strategies, allowing him to scale without sacrificing quality.Today, Michael is on a mission to redefine luxury sleep, ensuring that health-conscious consumers don't have to choose between comfort and sustainability. PlushBeds continues to set new standards in organic sleep solutions, proving that a commitment to quality and purpose-driven business can drive long-term success.In This Conversation We Discuss:[00:38] Intro[01:16] Introducing your brand to new audiences[01:49] Pivoting from finance to Ecommerce[06:47] Naming the brand with a simple idea[07:33] Studying competitors to find market gaps[11:44] Asking the right growth questions[12:32] Driving traffic with paid search & SEO[13:11] Testing orders before realizing it was real[14:36] Rebuilding after a devastating setback[15:30] Episode Sponsors: StoreTester and Intelligems[18:42] Analyzing competitors to stay ahead[19:39] Adopting AI but not mastering it yet[20:14] Adapting to an AI-native generation[21:03] Building a custom mattress-making machine[28:20] Listening to feedback to improve productsResources:Subscribe to Honest Ecommerce on YoutubeOrganic latex mattresses offer superior comfort & support plushbeds.com/Follow Michael Hughes linkedin.com/in/michael-hughes-plushbedsBook a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Alexander Harmsen - Portfolio Pilot On Playing the Game: "How do we set a level playing field so that we negate the effects of all these high frequency traders?" Investing strategies can be challenging.  Typically it is you either trying to beat or keep up with the market, or you paying someone that vaguely promises to beat or keep up with the market.  You almost need a computer to help you crunch all of the numbers. Alexander Harmsen, cofounder of Portfolio Pilot, has had some successful exits and wanted to find places to invest.  But the market can be daunting, and all of the so-called pros didn't seem to be all that talented, at least as far as offering well calculated advice.  When you meet a financial planner that isn't dominating in the financial field, what are they actually offering you? So Alex helped build Portfolio Pilot. PortfolioPilot.com is a platform that uses AI to look at all of the numbers you have, what you want, where you're going and calculates, in the fancy way AI is known for, finally pumping out some investment action step suggestions for you.  Ultimately you decide, but it gives you well calculated advice. If you've ever wondered if you should buy or sell a certain investment product, using AI to help figure out all, or most, of the variables can help you choose what to do and when. Alexander shares insights on how PortfolioPilot empowers DIY investors by providing a comprehensive view of their financial landscape and offering personalized, automated advice without taking control. With over 30,000 users and $30 billion in assets on their platform, PortfolioPilot is changing the game by offering tailored financial recommendations based on a user's age, net worth, and risk preference. Listen as Alex illustrates the shortfalls of other options, and the cost of ignoring the opportunity to help get your money to work for you. Enjoy! Visit Alex at: PortfolioPilot.com     Podcast Overview: 00:00 Exploring Financial Ventures and Investments 04:12 PortfolioPilot: Custom Investment Platform 08:32 Monthly Tax-Loss Harvesting Tips 10:54 AI Evolution and Financial Modeling 15:36 AI Entrepreneurship: Navigating Practical Realities 18:11 Simulating with GPUs for FAA Approval 20:39 Compute Needs and Costs Rising 25:16 User Feedback Drives Product Success 28:41 "Obsessed with AB Testing" 31:54 Resisting Financial Advice on Tesla 34:10 Investment Diversification Dilemma 38:54 Macro-Driven Volatility Analysis 41:21 Market History and Transformations 44:12 High-Frequency Trading Equalization Strategies 48:56 Distrust in Financial Institutions 49:44 AI: Future of Personal Advice Podcast Transcription: Alexander Harmsen [00:00:00]: And it goes through and it talks about, like, retirement readiness, and In scores your portfolio, and it, you know, calls out what's what's really good and, like, where are some opportunities for improvement. And, you know, importantly, it bends it benchmarks you. It compares you to other investors on your age, your net worth, your risk preference. The difference that we made, this absolutely massive change James Kademan [00:00:24]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumph and successes of business owners across the land. Downloadable audio episodes of the podcast can be found at drawincustomers.com. We are locally underwritten by the Bank of Sun Prairie, calls on call extraordinary answering service, as well as the Bold Business Book. And today, we're welcoming slash preparing to learn from Alexander Harmsen, cofounder of portfoliopilot.com, and we're gonna learn about investing in AI. So, Alex, how are you doing today? Alexander Harmsen [00:00:56]: Doing really well. James, thanks for having me on the pod. James Kademan [00:01:00]: Thank you know, I'm excited because I like to think of myself as an investor. I'm not gonna say a smart or good investor,

Si hay algo que diferencia a los vendedores exitosos en Amazon de aquellos que no logran despegar, es su capacidad para tomar decisiones estratégicas dentro de la plataforma. Loredana Paolucci, experta en Amazon y en trabajo remoto, lo tiene claro: no se trata solo de tener un buen producto, sino de entender el ecosistema de ventas y optimizar cada detalle. “No pienso que el éxito de las marcas en Amazon viene de hacer un buen branding fuera de la plataforma. Hay marcas que se prestan para una estrategia de social media y branding, pero hay otras que no”, explica Loredana. En muchos casos, el éxito no depende de cuánto inviertas en redes sociales, sino en factores como la cadena de suministro, la experiencia del cliente y la calidad del producto. Cuando se trata de estrategias de tráfico, su enfoque es claro: primero hay que explotar todas las herramientas que Amazon ofrece antes de buscar tráfico externo. “En ocasiones he testeado tráfico externo, pero la magia está dentro de las acciones que podemos hacer dentro de Amazon. Si todavía no estoy rankeando en el top 5, no voy a ir por el tráfico externo”, revela. Para lograr una campaña de PPC efectiva, Loredana recomienda iniciar con una estrategia de lanzamiento sólida: “Lo que haría primero es hacer una estrategia de lanzamiento en donde mi precio sea competitivo. Si puedo hacer vine reviews, mejor. Y ya una vez que tengo un producto competitivo, comienzo a hacer PPC”. La paciencia es clave, ya que los anuncios no siempre funcionan de inmediato: “Es normal que, al inicio, a las campañas no les vaya bien. El algoritmo poco a poco va aprendiendo de las que vamos lanzando y es normal perder dinero en este tipo de campañas pagas”. Uno de los aspectos más importantes en una lista de productos es la imagen principal: “Optimizar la foto principal del producto es lo primero que hago, porque puede tener un impacto increíble no solo en los clics, sino también en la conversión.” En un entorno tan competitivo, cada detalle cuenta, y la imagen y el precio juegan un papel fundamental en la decisión de compra. Otro punto clave en su estrategia es el AB Testing dentro de Amazon: “Puedo usar cualquier otra herramienta externa para testeo, pero la verdad la tienen los clientes de Amazon”, sostiene nuestra invitada. Experimentar y ajustar la estrategia basada en datos reales permite mejorar continuamente los resultados. Para quienes están dando sus primeros pasos en Amazon, Loredana tiene un consejo: “Tener un asistente virtual es una increíble forma de empezar porque no pones en riesgo tu capital y, a su vez, vas aprendiendo”. También enfatiza la importancia de elegir cuidadosamente a los mentores: “Los que quieren comenzar a vender en Amazon tienen que prestar mucha atención de quién aprenden. No deben escuchar a todo el mundo. Elijan un buen mentor y confíen en él, pero deben callar el resto de las voces”. Loredana Paolucci no solo comparte su experiencia, sino que desmitifica muchas ideas erróneas sobre vender en Amazon. Su enfoque directo y estratégico demuestra que el éxito en la plataforma no es cuestión de suerte, sino de conocimiento, optimización y toma de decisiones inteligentes. Instagram: @amigafreelance X: @amigafreelance LinkedIn: @amiga-freelance

In this episode, we host Cem Kansu, Vice President of Product at Duolingo, the world's leading language-learning platform.Duolingo has experienced tremendous growth, transforming from a free translation app in 2011 to a public company valued at over $15 billion, with annual revenues exceeding $700 million. The platform now offers courses in 43 languages, boasts over 113 million monthly active users, and has expanded into math and music education.Cem has been instrumental to Duolingo's success over the past nine years, leading all core product, growth, and monetization efforts.In this episode, we'll explore Duolingo's product and market expansion strategy, how the company introduces gamification to drive engagement, and the key leading indicators used to increase monetization while staying true to its mission of free education. We'll also delve into how Duolingo runs concurrent experiments at scale and the role of voice AI in personalizing the learning experience, including innovative features like the "Video Call with Lily."What you'll learn:- Cem's journey in leading product at Duolingo and his insights on balancing growth with educational accessibility.- Strategies for building a successful freemium model in the education technology space.- How Duolingo leverages A/B testing and data-driven decision-making.- The role of AI and gamification in creating engaging learning experiences.Key Takeaways

Today, we're talking with Eric Metelka, Head of Product at Eppo, a next-gen A/B experimentation platform for product teams. With a background in A/B testing and data science, Eric has worked in building product at companies like Cameo, SpotHero, and G2. In this episode, Eric talks about: The process he used to cold start G2's review product and turn it into a self-sustaining flywheel His secrets to running great A/B tests that can really prove your impact on product growth How he recovered from Cameo's Engineering Director telling his entire exec team that all Eric's test data was incorrect and what he learned from that Links LinkedIn: https://www.linkedin.com/in/ericmetelka/ Twitter/X: https://x.com/eric3000 BlueSky: https://bsky.app/profile/eric3000.bsky.social Eppo: https://www.geteppo.com/ Build Product like Linear | Nan Yu, Head of Product (Linear, Everlane, BOA): https://youtu.be/7ISWLoQtNOc Chapters 00:00 Intro 03:01 Strategies for Gathering Reviews 05:19 Automating the Review Process 07:54 Scaling and Growth at G2 16:38 Transition to Power Reviews 20:48 Challenges in Competing with Shopify 22:51 Product Lessons from Implementation Processes 24:03 Importance of Institutional Knowledge 25:05 Navigating Leadership and Learning 26:04 Understanding Revenue Recognition 27:56 Effective A/B Testing Strategies with Data Science 28:39 Product Experimentation Pitfalls at Cameo 38:33 Improving Digital User Experience at Cameo 41:52 Outro Follow LaunchPod on YouTube We have a new YouTube page (https://www.youtube.com/@LaunchPod.byLogRocket)! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) Special Guest: Eric Metelka.

Today, we're thrilled to have two of Acadia's brightest minds in organic optimization join us. First, we have Brittany Flanagan, Head of CRO at Acadia, with over 15 years of growth marketing experience across brands and agencies. Joining her is Julian Galindo, Senior Account Manager on our Retail Team and a recognized expert in driving organic growth on Amazon. Together, they delve into the intricate world of Conversion Rate Optimization (CRO) and its implications for both Amazon and D2C marketplaces. From tackling data-driven decisions to leveraging AI for personalized experiences, this conversation highlights how CRO techniques are evolving and what the future holds for e-commerce.   KEY TAKEAWAYS In this episode, Julie, Jordan, Brittany, and Julian discuss: The concept of Conversion Rate Optimization (CRO) as the process of using data to understand customer behavior and optimize websites to increase conversions. CRO techniques for product pages on Amazon and the importance of data-driven experimentation. How the availability of data and technology has evolved, impacting CRO strategies for both Amazon and D2C. The role of AI in modern CRO, particularly in terms of personalization and recommendation algorithms. Amazon vs. D2C in CRO: Differences in data accessibility and testing capabilities between Amazon's ecosystem and direct-to-consumer (D2C) platforms. Limitations on Amazon, where multivariate testing isn't feasible compared to the more granular data tracking available in D2C. Addressing the complexity of coordinating across various departments like marketing, dev, and creative teams for effective CRO implementation. The importance of creating data-driven, iterative processes to understand the nuances of consumer behavior and preferences. Insights into the potential future developments in CRO, including better AI-driven personalization and enhanced data reporting on Amazon. Speculations on how CRO tools and practices will become more accessible for medium-sized and smaller businesses.

Shawn brings over ten years of fashion retail experience to the table. He is the Co-Founder of Electric Eye–our Shopify design and development agency, and a Partner at Feel–a brand studio where art meets commerce.A specialist in design, Shawn has worked with the likes of Abercrombie & Fitch, Gap Inc, Nike, Homage and Only NY. His time in the retail industry, from digital experience to product design, has exposed him to many facets within the business. This has given him an undeniable ability to identify his clients' needs; guaranteed to provide a unique experience and to deliver increased engagement across all channels of your business.In This Conversation We Discuss:[00:50] Intro[01:19] Evaluating if your business needs a refresh[02:45] Simplifying transitions with the right tools[04:01] Creating checklists for seamless projects[05:21] Streamlining operations with Shopify's tools[06:43] Addressing website failures with solid solutions[07:23] Rebranding & redesigning during platform migration[08:57] Redesigning for better performance and results[11:19] Boosting efficiency with modern solutions[12:15] Auditing performance to fix slow-loading stores[14:08] Episode sponsors: StoreTester and Intelligems[17:20] Building high-converting landing pages[19:23] Improving conversions with flagship landing pages[20:56] Refining user experiences with detailed testing[21:41] Duplicating templates for faster scalability[22:41] Exploring advanced tools for scalability[24:07] Deciding if Shopify Plus is the right investment[25:10] Leveraging new customer accounts [26:10] Utilizing new features to stay competitive[26:44] Electric Eye diagnostics for better store insightsResources:Subscribe to Honest Ecommerce on YoutubeShopify expert design and development agency electriceye.io/A brand studio where art meets commerce feel.studio/Follow Shawn Khemsurov linkedin.com/in/shawnkhemsurov/Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.comIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

James Semple is the Director of Product Management at Salesforce, and recently he joined Kailin Noivo to record an episode of Ecommerce Toolbox: Expert Perspectives. Composable commerce is very close to James's heart and more than a professional in the field, he is a true evangelist. We, all of us, engage with commerce every day mostly, so being able to offer tailored, flexible digital experiences for brands across multiple channels is a meaningful goal to aim at. Listen to James and Kailin's discussion on aligning business goals with your platform architecture and why it's crucial to start with KPIs before diving into headless solutions. You'll soon discover why composable is more than just a buzzword.

What makes experimentation and A/B testing essential for improving user experiences, and how does AI take it to the next level?In this episode of AI Experience, Collin Crowell, VP of Growth at Kameleoon North America, shares his insights on building robust experimentation programs and using AI to make smarter, faster decisions. You'll learn how A/B testing provides the data you need to improve your digital products and why collaboration across teams is crucial for scaling experimentation. Collin also explores how AI can help you identify opportunities, optimize targeting, and streamline workflows—without losing sight of the human touch. If you're looking to take your experimentation strategies to the next level, this episode is for you.Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode, the data scientist Wentao Su shares his experience in AB testing on social media platforms like LinkedIn and TikTok. We talk about how network science can enhance AB testing by accounting for complex social interactions, especially in environments where users are both viewers and content creators. These interactions might cause a "spillover effect" meaning a possible influence across experimental groups, which can distort results. To mitigate this effect, our guest presents heuristics and algorithms they developed ("one-degree label propagation”) to allow for good results on big data with minimal running time and so optimize user experience and advertiser performance in social media platforms.

From our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.PS: Huge BlackFriday discounts on courses are available until November 30th.Latest content from Juliana & SimoCookie Access With Shopify Checkout And SGTM by Simo AhavaCookie Status Project by Simo AhavaFive AI Predictions for 2025 That Will Shape How We Think About Data and Customer Experience by Juliana JacksonHow to Measure AI ROI in CX: The Value Chain Framework by Juliana JacksonAlso mentioned in the EpisodeCRAP Talks by Bhav PatelCausl A/B Testing CalculatorPeople in Analytics Starter Pack on Bluesky by Mehdi Oudjida - https://go.bsky.app/Huxv35JConnect with Bhav PatelBlueskyLinkedin This podcast is brought to you by Juliana Jackson and Simo Ahava. Intro jingle by Jason Packer and Josh Silverbauer.

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.Today's insightful interview features Australia's Leading Online Beauty Retailer – Adore Beauty – and its loyalty programme, Adore Society.Adore Beauty was started as a home grown business way back in April 2000 by Kate Morris, who grew up in rural Australia and was frustrated that the latest beauty products in magazines were only available to those who lived in the big Australian cities.Now, Adore Beauty, the website she created to ensure nationwide access to those products across the country, is a public company listed on the Australian Stock Exchange, stocking over 260 cosmetic brands and over 11,000 beauty products.Our guest is Miranda Bliss, Head of Loyalty and Retention at Adore Beauty, who shares how Adore Society is personalising its programme, as well as leveraging both AI and A/B testing techniques in order to optimise member's experiences as the brand approaches the launch of its physical stores and becomes a multi-channel retailer.Show notes1) Miranda Bliss2) Adore Beauty3) Adore Society4) LTL #273: eCommerce Leader Leverages Loyalty to Drive Commercial Success5) LTL #108: Australian eCommerce Loyalty with Adore Beauty

What does it take to shift from fear to flow when reading and refactoring code? In this episode of the Mob Mentality Show, we dive deep into **"Paradigms of Code Reading"**, exploring the mindsets and techniques that shape how developers approach software understanding. Whether you're navigating legacy code or striving for clean, maintainable designs, this discussion offers actionable insights for individuals, pairs, and mobs alike.   ### What You'll Learn in This Episode:   - **Code Reading Paradigms**: Discover the two ends of the spectrum:     - **Understand Every Line**: Keeping every detail in your head.     - **Extreme Abstraction Zen**: Focusing only on the current module or method.   - **AB Testing in Code Reading**: Insights from live experiments on how pairs and mobs read and understand code.   - **The Role of Trust**: How levels of trust in variable names, methods, and classes influence reading strategies.   - **Overcoming Fear and Skepticism**: What causes developers to ignore method names or distrust the knowledge baked into the code?   - **Cognitive Load and Flow Efficiency**: Learn how reducing cognitive load through small, fast tests can lead to more effective coding sessions.   - **Code Reading Clubs**   - **Coaching Toward Abstraction Zen**: Practical strategies to influence and support others in adopting better reading and refactoring paradigms.   - **Embracing Skeptics**: The value of radical candor, genuine curiosity, and visual aids like diagrams in addressing fear and building trust.   ### Key Takeaways:   - Refactoring starts with trust - Genuine curiosity can replace complaints, transforming how teams collaborate and learn.   - Drawing pictures and visualizing code can unlock new perspectives and improve comprehension.   - Skeptics are not obstacles—they're opportunities for deeper conversations and better design.   Whether you're a seasoned software engineer, a pair programming enthusiast, or new to mob programming, this episode will provide you with practical tools and thought-provoking questions to enhance your coding practice.  

Send us a textWelcome back to another episode of the Pro Athlete Interview Series, presented by Family Office Glove! Today, we're joined by Carolyn, a former professional athlete turned successful entrepreneur, who has built a thriving business around health, wellness, and fitness. In this conversation, Carolyn shares her wealth of experience, offering invaluable advice to athletes looking to transition into business and entrepreneurs looking to make a lasting impact.In this episode, we dive into:The Growing Wellness Industry: Carolyn discusses how more people are prioritizing their health and wellness, creating an ever-expanding market for fitness and wellness services. Whether working out at home, in a gym, or using virtual platforms, this shift is reshaping the way we approach our well-being.Pivoting and Market Adaptation: Drawing an interesting analogy to Starbucks facing a hypothetical mandate against caffeine, Carolyn talks about the importance of staying adaptable. She explains that while health and wellness are growing, businesses must constantly pivot to meet evolving consumer demands.Aligning Passion with Career: Carolyn emphasizes the importance of pursuing a career that aligns with your values and passions, not just for financial gain, but for long-term fulfillment. She believes when your lifestyle mirrors the goals you're chasing, success becomes inevitable.The Power of Mentorship & Feedback: For athletes transitioning to business, mentorship is crucial. Carolyn highlights the value of seeking advice from seasoned professionals and how being open to feedback and constructive criticism can dramatically improve your offerings.Entrepreneurship in the Wellness Space: Carolyn shares her journey as a fitness entrepreneur, from side hustles in yoga and personal training to managing virtual services that scale globally. She talks about how to manage a service-based business and maintain quality while scaling rapidly.AB Testing & Customer-Centric Messaging: Carolyn discusses how in the fitness industry, different people have different goals. Whether it's injury prevention, mental performance, pregnancy, or sports performance, a one-size-fits-all message doesn't work. She stresses the importance of pivoting and A/B testing your message to ensure it resonates with your target audience.Key Takeaways:Mentorship and Networking: Surround yourself with people who can challenge you, give constructive feedback, and help you grow. Carolyn stresses the importance of having trusted advisors, whether they're business mentors, attorneys, or industry peers.Start with a Vision: Regardless of where you are in your career, start thinking long-term. Carolyn urges everyone to create a plan for their health and wealth, and stick to it—being proactive in both will pay off in the long run.I hope you love watching my videos Subscribe to this channel for the latest video.Have a nice day!#healthiswealth  #athletejourney  #wellnessinnovation

In this episode, we welcome Karlo König, Head of Marketing at Kompare, Croatia's largest price comparison website for insurance and telecommunication services.  Karlo shares insights into how Kompare simplifies the process of choosing and buying insurance and telecom services, saving consumers both time and money. He discusses the importance of website optimization in their B2B2C model, emphasizing the role of A/B testing and user behavior analysis. Karlo also offers valuable advice on staying updated with industry trends and highlights the significance of continuous learning and innovation in marketing.  This episode is packed with practical tips for marketers looking to enhance their digital strategies and improve customer acquisition.  

In this episode of Listen Loudly Podcast, we dive deep into how research can dramatically improve marketing outcomes, even on a tight timeline. From AB testing to rapid feedback loops, our guests, Ron Howard and Jordan Kraft, break down how data-driven insights can help brands fine-tune their messaging and make smarter decisions, faster. Key Takeaways: Learn why research doesn't have to be a colossal or time-consuming effort. Discover how quick, tactical studies can provide invaluable insights for optimizing your ads. Hear real-world examples, including a global crisis study completed in just 5 days. Explore how AI is transforming the speed and depth of marketing research today. Tune in to hear why your next campaign might just depend on pausing for research—and why it's faster and more affordable than you think!   Show Notes: Ron Howard - https://linkedin.com/in/ron-howard-4427ba3/ Jordan Kraft - https://linkedin.com/in/jkraft/   Resources Door No. 3 Website Door No. 3 LinkedIn Door No. 3 Instagram   Listen to The Empowered Challenger Podcast with Prentice Howe Connect with Prentice Howe on LinkedIn Connect with Bethany Cranfield on LinkedIn 

Eli Goodman: How A/B Testing Can Derail Product Development, A Product Leadership Story NOTE: We want to thank the folks at Tuple.app for being so generous with their stories, and supporting the podcast. Visit tuple.app/scrum and share them if you find the app useful! Remember, sharing is caring! Eli Goodman, Head of Product at Tuple, discusses a recurring anti-pattern in product development: the over-reliance on A/B testing. Reflecting on his experiences at two different companies, Eli illustrates how A/B testing, when misused, can slow down product progress and lead to a bloated team structure. He also shares strategies on how to avoid this trap and take responsibility for product decisions. How can product teams avoid hiding behind A/B testing and instead move forward with confidence? Listen in to find out! Featured Book of the Week: The Idea Factory by Jon Gertner In this episode, Eli Goodman, Head of Product at Tuple, shares the profound influence of The Idea Factory, a book about Bell Labs, on his career as a product manager. Eli delves into how the book's lessons on creativity, innovation, and the long-term impact of foundational ideas have shaped his thinking. What can today's product leaders learn from the story of Bell Labs? How does creativity fuel product success, even in today's fast-paced tech world? Listen in to find out.   About Eli Goodman Eli Goodman has been working on software teams for 17 years. He's been a full-stack developer and engineering manager at both large and small companies, including Etsy and Headspace. A few years ago, Eli transitioned to product management and is now the Head of Product at Tuple, a remote pair programming service used by companies such as Figma, Shopify, and many others in the software industry. You can link with Eli Goodman on LinkedIn, or email Eli at Eli@Tuple.app.

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome back to the DTC Podcast! Today, we dive deep into the world of Amazon A+ content with Pilothouse's own Amazon experts, Sabrina and Rob. As your ultimate tool for converting potential customers, A+ content is a must-have for any brand serious about succeeding on Amazon. In this episode, Sabrina and Rob break down exactly how to leverage this feature, covering everything from the basics to advanced strategies like cross-selling and A/B testing. Key Insights You'll Learn: Why A+ Content Matters: Understand why A+ content is the most crucial part of your Amazon listing and how it's your last chance to convince customers. How to Use Premium A+ Content: Discover how you can access Premium A+ content for free and leverage features like carousels, videos, and hotspots. Effective A+ Content Strategies: Learn tips for creating visually stunning and highly informative A+ content that speaks to your customer's needs. Actionable Tips from the Episode: Leverage Premium A+: It's free if you meet Amazon's criteria, so ensure you use this feature to make your content stand out. Think Like Your Customer: Craft your A+ content by anticipating the problems your product solves and communicating your value proposition effectively. Use A/B Testing: Experiment with different formats, layouts, and content types to optimize conversion rates. Utilize Lifestyle Imagery: Use imagery that resonates with your audience to create an emotional connection and tell your product's story. 00:00 - Introduction to Amazon A+ Content 04:00 - Designing Effective Amazon A+ Content 08:00 - AB Testing and Analyzing A+ Content Performance 12:00 - Restrictions and Guidelines for Amazon A+ Content 16:00 - Amazon's Evolution in Brand Experiences #AmazonAPlusContent #EcommerceTips #ContentStrategy #SEO #AmazonMarketing #DigitalMarketing #ProductBranding #ABTesting #CustomerEngagement #ContentCreation Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Magnolia Bakery has transcended its status as an iconic New York bakery to become a global dessert empire, bringing its famous cupcakes and banana pudding to fans worldwide. Despite its direct to consumer, retail, and international expansion, the bakery has managed to retain its charming, small-bakery feel while welcoming new fans.In this episode, we dive into Magnolia Bakery's growth strategies with Adam Davis, the former Senior Marketing Manager. Learn how the bakery has launched new sales channels, optimized its online shopping experience, and mastered the art of customer retention and brand loyalty. Don't miss out on these secret recipes for marketing success.Watch the full video on YouTube. 

I sat down with Connor, an entrepreneur based in New York who owns self-storage, recruiting, and e-commerce businesses. In this two-part episode, we talked about a grill cleaning business, discussing how to make it higher margin and more scalable. We also talked about creating a podcasting A/B test agency that charges $1-5K per month to help podcasters and YouTubers find viral content. And we briefly touch on a few more ideas.Next week, in part two, we'll cover topics like a health product for athletes, a construction permit database, and a unique gym concept for personal trainers.Timestamps below. Enjoy!---Watch this on YouTube instead here: tkopod.co/p-ytAsk me a question on or off the show here: http://tkopod.co/p-askLearn more about me: http://tkopod.co/p-cjkLearn about my company: http://tkopod.co/p-cofFollow me on Twitter here: http://tkopod.co/p-xFree weekly business ideas newsletter: http://tkopod.co/p-nlShare this podcast: http://tkopod.co/p-allScrape small business data: http://tkopod.co/p-os---00:00 Introduction and Podcast Format01:08 Guest Introduction: Connor's Diverse Ventures01:24 Exploring Business Ideas: Grill Cleaning Service02:02 Revenue Categories and Scaling Strategies04:17 Innovative Upsell Strategies for Grill Cleaning06:39 Visual Marketing and Efficiency Hacks10:34 Expanding Services and Product Ideas16:13 New Business Idea: Podcasting AB Test Agency18:12 Automating Social Media Clips18:46 AB Testing for Podcast Clips19:07 Building a Podcast Agency19:53 Outsourcing and Editing Strategies20:22 Testing Video Ads and Hooks21:34 Monetizing Podcast Clips21:56 The Value of Podcast Advertising22:56 Fake Podcasts and Ethical Concerns26:37 Podcast Growth and Challenges29:47 Fraud in Podcast Metrics35:44 Concluding Thoughts and Future Ideas

Gyve Safavi and Mark Rushmore revolutionized the electric toothbrush market with SURI. Learn how they became a multimillion dollar brand within two years thanks to prelaunch prep.

Welcome back to another episode of the Predictable B2B Success podcast, where Vinay Koshy speaks with conversion rate optimization (CRO) expert Sahil Patel, CEO of Spiralyze, to unlock the secrets behind high-performing B2B tech websites. Have you ever wondered why your website isn't converting traffic as you'd hoped? Sahil shares groundbreaking insights, including the pivotal "one-second test" that could revolutionize your approach to homepage clarity. Dive into the art and science of optimizing your landing pages with practical tips on mastering imagery, emphasizing authentic visuals, and the essential framework of the hook, mirror, and ladder. Sahil reveals his data-driven methodology for A/B testing and balances quick wins with long-term strategies, debunking common CRO myths. Discover why undervaluing your traffic's destination can be likened to misdirecting drive-through customers to a dine-in experience, and learn how Patel had a 12% conversion rate boost merely by changing images—an insight that can transform your practices. Whether you're a startup or an established player, Sahil's advice on leveraging affordable methods for swift feedback and actionable insights will leave you eager to revamp your approach. Tune in and elevate your B2B success to the next level! Some areas we explore in this episode include: Method for Obtaining Website Feedback: Sahil Patel's suggested approach to get unvarished feedback on a website by targeting a specific audience and reviewing new homepage versions.Importance of Messaging and Imagery: Emphasis on both word-based and visual messaging, ensuring the overall impression aligns with the company's purpose.Data-Driven Approach to Driving Traffic: Discussion on the need for a strategic, data-informed approach to driving site traffic and the pitfalls of neglecting the traffic's destination.Framework for Effective Landing Pages: Introduction of the hook, the mirror, and the ladder model for creating effective landing pages tailored for different audience types.Use of Real Images Over Stock Photos: Benefits of using authentic images of actual people who deliver work at the company, including a case study with a 12% conversion increase.Rebranding Efforts and Focusing on Quick Wins: Advice on avoiding the energy and cost drain of rebranding without immediate results and instead focusing on direct, impactful actions.One-Second Homepage Test: Sahil's top recommendation to test the homepage's clarity by ensuring viewers understand the company's offerings within one second.AB Testing for Conversion Rate Optimization: Discussion on AB testing, including Sahil's preference for testing multiple elements for potential significant improvements despite industry debates.Knowledge on Conversion Rate and SEO Correlation: Sahil's admission of uncertainty regarding the correlation between conversion rate optimization and changes in search engine algorithms.Strategies for Significant Conversion Gains: Three big ideas shared for achieving conversion gains with minimal investment and effort, accessible to small companies.And much, much more...

SaaS teams use the best practice of  A/B testing like a crutch for marketing, messaging and product growth decisions. And it makes sense. If you think about it, A/B testing something relieves you of so much burden. Not sure which headline is gonna resonate? Test it! Teammates have an (ahem, questionable) idea for how to improve conversions? Test it!Here's the problem with the “test everything” approach: The vast majority of A/B testing is void of customer understanding and designed to make incremental improvements, typically without impacting revenue in any meaningful way.If you can 'cut the cord' from the purely data-driven statistical model of trying to optimize a page or user journey, you can build bigger, better, more powerful A/B tests that hit customers directly in the feels (and your ARR).On this episode of the Forget the Funnel Podcast, Marc Thomas from Podia shares why testing isn't the best practice it's cracked up to be. Georgiana and Claire share when running tests is valuable and why knowing how your customers think, feel, and behave helps you run more productive and profitable tests.Timestamps:1:04—Marc Thomas discusses A/B testing as a flawed “best practice” in SaaS. He explains why it isn't always the answer and why getting close to your best customers is a better alternative.10:28—Georgiana discusses scenarios when teams might use A/B testing, like validating a hypothesis before taking a big swing. She also explores when a smaller conversion rate can actually be a good thing.15:07—Claire explains why testing for testing's sake will not produce the desired results. Instead, effective testing starts with understanding your customers to form stronger hypotheses.18:11—Georgiana tells a story of how testing went south for one company when the team tried to find a suitable pricing model. A/B testing steered them wrong until they zeroed in on their best-fit, higher-value customers and what value meant to them.23:29—Georgiana talks about the value of identifying Jobs-to-be-Done for one company so that they can build the customer experience around their high-value customers and optimize for the right things for the right customer.27:25—Claire points out how major organizational change can come from a handful of conversations and when SaaS companies should run tests. Follow Georgiana on LinkedIn: https://www.linkedin.com/in/georgianalaudi/ Follow Claire on LinkedIn: https://www.linkedin.com/in/clairesuellentrop/ Read the uber-practical Forget The Funnel book: https://forgetthefunnel.com/customer-led-growth/book Check out Forget the Funnel's website: https://forgetthefunnel.com/ Get the free Forget the Funnel workbook to help you implement Customer-Led Growth: https://forgetthefunnel.com/workbook Previous Episodes How Customer Blind Spots are Costing Your Team & How to Fix Them on Apple Podcasts Avoiding Common Customer Research Traps (and What Good Research Looks Like) on Apple Podcasts

Adam is the founder and CTO of Intelligems, a profit optimization engine for ecommerce brands. He and Drew Marconi started Intelligems 3 years ago after spending 4 years building dynamic pricing in the ride sharing industry in order to bring that level of sophistication around pricing and economics to DTC ecommerce. Intelligems today enables brands to A/B test content, pages, discounts, shipping fees, and prices on their storefronts. It also enable brands to build tailored experiences and personalizations informed by the learnings of those tests.In This Conversation We Discuss: [01:12] Intro[02:04] Transitioning from ridesharing to Ecommerce[03:09] Testing product prices for big impact[04:41] Benefiting from Google's unexpected move[05:44] Gaining traction with early adopters[06:44] Clarifying CRO basics and misconceptions[08:04] Balancing conversion rate and AOV[10:04] Adopting a testing mindset[11:56] Exploring test win rates and client mindset[13:45] Iterating quickly after test failures[14:36] Trusting data over intuition[15:55] Embracing non-winning test results[16:33] Assessing business lifecycle impact[17:10] Balancing orders with profit margins[19:18] Understanding statistical significance basics[21:04] Evaluating probabilities in test outcomes[22:23] Considering risks in statistical test outcomes[23:16] Moving on when tests reach clear results[24:52] Balancing creativity and analytics in a CRO[25:44] Psychological insights to optimize conversions[27:24] Leveraging psychology in Ecommerce strategies[28:18] Consumer behavior with key readings[29:04] Testing price strategies for bigger impact[30:24] Integrating brand education into conversion tactics[31:50] Optimizing landing pages for high traffic[33:20] Prioritizing first impressions on landing pages[34:06] Running advanced tests with IntelligemsResources:Subscribe to Honest Ecommerce on YoutubePrice A/B testing for Ecommerce intelligems.io/Follow Adam Kitain linkedin.com/in/adamkitain/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Do you want to turn customers into loyal fans who drive sustainable growth?Valentin Radu, a pioneer in Customer Value Optimization (CVO), is here to show you how. In this episode, we delve into the world of CVO with Valentin, the founder of Omniconvert, CVO Academy, and author of the acclaimed book, "The CLV Revolution."Valentin's passion for understanding and exceeding customer expectations has fueled his entrepreneurial journey. He's built four successful companies, including Omniconvert, a company trusted by retail giants like Avon and Patagonia to optimize their customer experiences.Tune in to discover the secrets of the CVO Methodology, a framework for achieving sustainable growth, along with how to leverage cutting-edge experimentation techniques to optimize customer lifetime value across all touchpoints. Learn actionable insights from Valentin's experience building and scaling multiple businesses.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta's Affiliate Program and how our listeners (like yourself) make up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.

In this compelling episode of the Ecom Ops Podcast, we dive into the fascinating world of data analytics with Mia Umanos, the CEO of Clickvoyant and a seasoned expert boasting 15 years of experience. Mia, now a pivotal part of Clickvoyant, shares her journey and the revolutionary impact of AI-driven analytics on eCommerce.

Send us a Text Message.Video version of this episode is available here Causal personalization?Dima did not love computers enough to forget about his passion for understanding people.His work at Booking.com focuses on recommender systems and personalization, and their intersection with AB testing, constrained optimization and causal inference.Dima's passion for building things started early in his childhood and continues up to this day, but recent events in his life also bring new opportunities to learn.In the episode, we discuss:What can we learn about human psychology from building causal recommender systems?What it's like to work in a culture of radical experimentation?Why you should not skip your operations research classes?Ready to dive in? About The GuestDima Goldenberg is a Senior Machine Learning Manager at Booking.com, Tel Aviv, where he leads machine learning efforts in recommendations and personalization utilizing uplift modeling. Dima obtained his MSc in Tel Aviv University and currently pursuing PhD on causal personalization at Ben Gurion University of the Negev. He led multiple conference workshops and tutorials on causality and personalization and his research was published in top journals and conferences including WWW, CIKM, WSDM, SIGIR, KDD and RecSys.Connect with Dima: Dima on LinkedInAbout The HostAleksander (Alex) Molak is an independent machine learning researcher, educator, entrepreneur and a best-selling author in the area of causality (https://amzn.to/3QhsRz4).Connect with Alex:- Alex on the Internet LinksThe full list of links is available here#machinelearning #causalai #causalinference #causality Should we build the Causal Experts Network?Share your thoughts in the surveySupport the Show.Causal Bandits PodcastCausal AI || Causal Machine Learning || Causal Inference & DiscoveryWeb: https://causalbanditspodcast.comConnect on LinkedIn: https://www.linkedin.com/in/aleksandermolak/Join Causal Python Weekly: https://causalpython.io The Causal Book: https://amzn.to/3QhsRz4

In this episode, I sit down with Skip Wilson, the founder of Draft Media Partners, to explore the intricacies of transforming advertising from guesswork into a precise science. Skip shares his journey from a teenage copywriter to leading roles at CNN and iHeartMedia, and ultimately founding his own ad execution company. We delve into the core aspects of running successful ad campaigns, the importance of A/B testing, and the significant impact of proper campaign execution. Skip also provides insights into his company's unique tools and strategies that ensure high conversion rates and effective lead generation. Whether you're a seasoned marketer or just starting out, Skip's expertise promises to offer valuable takeaways for everyone.Show NotesIntroductionIntroduction to Skip Wilson and his background.Skip Wilson's JourneyFrom teenage copywriter to founding Draft Media Partners.Roles at CNN and iHeartMedia.Transforming AdvertisingHow Draft Media Partners changes advertising from guesswork to a science.Importance of precise execution in ad campaigns.Key Strategies for SuccessThe role of A/B testing in optimizing ad performance.Diagnosing and fixing broken campaigns.Unique Tools and TechnologiesDraft Media's proprietary tools for forecasting and execution.Case studies of successful ad campaigns.Industry InsightsRecruitment campaigns as a niche market.Balancing traditional and digital advertising methods.ConclusionFinal thoughts and takeaways.Where to find Skip Wilson and Draft Media Partners.Skip Wilson's Contact: skip@draftadvertising.comCompany Website: Draft Media PartnersSocial Media: Follow Draft Media Partners on their LinkedIn Mischa's Stuff!Guest Speak On 50 Podcasts In 100 Days! Join The Influence Army Waitlist HERE!Join The Influence Army Newsletter Here!Email me: contact@belove.mediaFor social Media: FaceBook - https://www.facebook.com/MrMischaLinkedIn - https://www.linkedin.com/in/mischaz/Subscribe and share with your business associates who could use a listen!

Get your own 1 on 1 coach NOW!  https://vidiq.ink/tubetalk1on1In this episode of Tube Talk, Travis and Jen discuss the rollout of thumbnail testing on YouTube. They share their thoughts on how creators can use this feature effectively and the importance of creating visually different thumbnails. They also address the question of whether it's worth going back to underperforming videos and trying different thumbnail designs. The hosts emphasize the need for practice in creating thumbnails and the importance of understanding that thumbnail testing is not a guaranteed solution for all video performance issues. They also provide tips for gathering data on topic choices for videos with slow starts. In this conversation, Travis and Jenn discuss the importance of creating videos based on the questions and topics that viewers are already searching for. They emphasize the need to update and redo older videos to reflect changes in skills and knowledge. They also discuss the significance of using specific titles and thumbnails to attract viewers and the value of having a supportive community of fellow creators. They encourage creators to use analytics and tools to improve their content and not to feel overwhelmed or dumb if they don't understand everything at first. They end the conversation by sharing their favorite videos they watched recently.This episode was hosted by Travis and Jenn of vidIQ. If you have any questions, please feel free to email support@vidiq.com or email the show theboost@vidiq.com

In the fast-paced world of marketing, precision can often be a double-edged sword. In our this episode, Kiara Kempski, Vice President of Global Consumer & Vendor Marketing at The Knot Worldwide (https://www.theknotww.com/), shares why sometimes ‘hand-grenade math'—a rough yet pragmatic approach—is more effective than chasing false precision.I discussed forecasting, along with resilience, entertainment, and many other elements of a marketing career with her.Intrigued by Kempski's insights? Listen to the full episode now and subscribe to our newsletter for more marketing wisdom (https://www.marketingsherpa.com/newsletters). Think you have a story to share? Apply to be a guest on How I Made It In Marketing (https://www.marketingsherpa.com/page/podcast-guest-application).The Knot was a public company traded on NASDAQ until 2018, when parent company XO Group merged with WeddingWire and to form a privately held company in a $933 million buyout deal. Today, The Knot Worldwide connects nearly 4 million couples with approximately 900,000 wedding professionals per year. It earned $450 million of revenue in 2023.Kempski leads a team of 150 marketers.Stories (with lessons) about what she made in marketingHere are some lessons from Kempski that emerged in our discussion:Find a business problem and recommend a solution. Entertainment is powerful for brand buildingResilience is the key to success…and mental health ‘Hand-grenade math' is good enough, don't chase false precision (and everyone thinks they are a brand marketer)Stay data informed, but lead with vision and strategyBe purpose ledNever be complacent or stagnant – always keep learningDiscussed in this episodeThere are 4 days left until the official launch of the full-featured MeclabsAI (parent organization of MarketingSherpa). Use it for free (until June 17th) at MeclabsAI.com Entrepreneurial Resilience: Many of the day-to-day annoyances that inspired him to sell, he actually missed after he sold (podcast episode #78) (https://www.marketingsherpa.com/article/interview/entrepreneurial)Female Entrepreneurship and Marketing: Having built a big community doesn't mean you will be able to monetize it (podcast episode #71) (https://www.marketingsherpa.com/article/interview/entrepreneurship)For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

The marketing landscape is ever changing. Digital advertising costs are rising and there are more restrictions to access customer data. How can businesses navigate these realities and reach their business goals? Eric Seufert, founder and partner at Heracles Capital, and Andrius Baranauskas, director of product at Shopify, uncover some of the answers.For more on Eric, Andrius, and show notes click here. 

Today, I'm joined by Matt Gershoff, Co-founder and CEO of Conductrics, a software company specializing in A/B testing, multi-armed bandit techniques, and customer research and survey software. With a strong background in resource economics and artificial intelligence, Matt brings a unique perspective to the conversation, emphasizing simplicity and intentionality in decision-making and data collection. In this episode, Matt dives into Conductrics' background, the role of A/B testing and experimentation in privacy, data collection at a specific and granular level, and the details of Conductrics' processes. He emphasizes the importance of intentionally collecting data with a clear purpose to avoid unnecessary data accumulation and touches on the value of experimentation in conjunction with data minimization strategies. Matt also discusses his upcoming talk at the PEPR Conference and shares his hopes for what privacy engineers will learn from the event. Topics Covered: Matt's background and how he started A/B testing and experimentation at ConductricsThe major challenges that arise when companies run experiments and how Conductrics works to solve them Breaking down A/B testingHow being intentional about A/B testing and experimentation supports high level privacyThe process of the data collection, testing, and experimentation Collecting the data while minimizing privacy risks The value of attending the USENIX Conference on Privacy Engineering Practice & Respect (PEPR24) and what to expect from Matt's talk Guest Info: Connect with Matt on LinkedInLearn more about ConductricsRead about George Box's quote, "All models are wrong" Learn about the PEPR Conference Privado.aiPrivacy assurance at the speed of product development. Get instant visibility w/ privacy code scans.Shifting Privacy Left MediaWhere privacy engineers gather, share, & learnDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Copyright © 2022 - 2024 Principled LLC. All rights reserved.

In this episode of The Tactical Empire, Jeff Smith and Derek Batman from Lucid Branding Solutions delve into evolving gym marketing strategies, emphasizing customized approaches, technology-human touch balance, and scalability considerations. They further discuss guidelines for gym owners, including the financial threshold for ad spend, content creation tips, the role of a skilled salesperson, and the contact information for Lucid Branding Solutions.Chapters00:00 Introduction to Tactical Empire00:35 Meet Derek Batman: A Journey from Gym Owner to Marketing Guru02:54 The Birth of Lucid Branding Solutions08:05 Challenges and Solutions in Gym Marketing11:42 The Power of Personal Touch in Marketing12:47 Expanding the Business Model: Setting Up a Call Center14:55 The Impact of a Personalized Approach22:03 Facing the Challenges of Scaling Up22:42 The Genesis of a Game-Changing Service for Gyms24:36 Scaling Beyond the Gym: A Vision for Diverse Industries27:05 The Blueprint for Success in the Fitness Marketing Space31:26 Setting the Bar: Requirements and Expectations for Gym Partnerships39:35 Crafting a Winning Strategy: Content, Metrics, and Sales Excellence45:40 Elevating the Industry: The Impact of Professionalism and SophisticationYou can connect with Derek Batman here:Instagram - https://www.linkedin.com/in/anthonyhudson1LinkedIn- https://www.linkedin.com/in/derek-batman-b48792124 If what you heard resonated with you, you can find Jeff on Instagram, Facebook. If you're interested you can visit The Tactical Empire's website https://www.thetacticalempire.com/home-4169. And don't forget to visit us on Apple Podcasts to leave a review and let us know what you think! Your feedback keeps us going. Thanks for helping us spread the word!

In this episode of the Web Canopy Studio Show, Elliott Sitkins is back to discuss how you can use HubSpot to squeeze the most juice out of your email marketing efforts. We cover: Why HubSpot's email marketing tool is so effective for B2B companiesHow to use personalization tokens to build a better rapport with your recipients (and how NOT to use them)The best way to conduct an email A/B split-test, including the ideal number of recipients per variation needed to achieve statistical significancePlus a whole lot more.

Ashu Dubey is the CEO and Co-Founder of Gleen, a leading generative AI-based customer service solution. As a serial AI entrepreneur, Ashu previously was CTO and Co-Founder of 12 Labs, an early pioneer in AI-powered personalized health recommendations. Ashu led top of the funnel user growth at LinkedIn, where he significantly accelerated user growth and was instrumental in launching innovative products such as LinkedIn Events. Ashu has an MBA from UCLA, attended IIT Dhanbad, and consistently merges technology and innovation to shape industry landscapes.In This Conversation We Discuss: [00:40] Intro[01:47] Bridging Discord and Ecommerce gaps[03:08] The importance of reliable AI in business[04:25] Balancing AI risks and benefits[04:49] Limitations of ChatGPT integration[06:09] Aligning AI abilities with customer expectations[07:05] Improving your AI tool through feedbacks[07:35] Safeguarding customer information[08:35] Editing and customizing AI responses[09:43] Incorporating AI into help desks[10:26] Testing AI exposure levels on customers [11:03] Seamless Setup with Gleen AI[12:10] Gleen's quick turnaround for integration requests[12:27] Unified suite of AI services with Gleen AI[14:17] Gleen's special offer for Honest Ecommerce listeners[15:01] The omnichannel capability of Gleen[15:50] Find Ashu on LinkedIn and Twitter/XResources:Subscribe to Honest Ecommerce on YoutubeGenerative AI platform for customer success https://gleen.ai/Follow Ashu Dubey https://www.linkedin.com/in/ashudubeyIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

On today's episode, we're joined by Sahil Patel, CEO at Spiralyze, provider of data-driven performance Conversion Rate Optimization (CRO) services.We talk about:How effective most companies' websites are at lead gen 3 common mistakes that lower website conversionsWhat to put on your homepage instead of boring stock images of people in a conference roomWhy you should review your website translated into a language you don't speakThe importance of talking about not just the ups, but also the downs in business

Aidan Rushby is the co-founder and CEO of Carmoola, liberating the archaic, slow, and backward car finance market with a new, straightforward “neo car finance” product that is effortless to use and reduces the time taken to complete a car purchase from days to just minutes. Carmoola's exclusive proprietary technology and systems enable a streamlined process that provides buyers with a budget, generates a free history check on the car, and allows payment to be made both instantly online and at the showroom within just 60 seconds using a Carmoola virtual card for a seamless consumer experience. UK car finance fintech Carmoola [www.carmoola.co.uk]  has raised £140 in equity and debt facility from QED Investors, with participation from existing investors VentureFriends and InMotion Ventures, the investment arm of Jaguar Land Rover. It also includes a debt facility provided by Natwest and BCI, priming Carmoola for rapid growth in a lucrative market worth £120 billion in the UK alone.Where to find Aidan Rushby:• Website: Carmoola - Cruise Through Car Finance• LinkedIn (7) Aidan Rushby | LinkedInWhere to find Hadi Radwan:• Newsletter: Principles Friday | Hadi Radwan | Substack• LinkedIn: Hadi Radwan | LinkedInIf you like our podcast, please don't forget to subscribe and support us on your favorite podcast players. We also would appreciate your feedback and rating to reach more people.We recently launched our new newsletter, Principles Friday, where I share one principle that can help you in your life or business, one thought-provoking question, and one call to action toward that principle. Please subscribe Here.It is Free and Short (2min).

Transform your Amazon listings LIVE with John Aspinall!Are your ASINs underperforming? Leave sales and growth opportunities on the table? Not anymore!Join John Aspinall LIVE as he reviews ASIN listings submitted by sellers like YOU.John will show you how to:↳ Optimize your specific ASIN for maximum visibility↳ Identify proven sales and profit strategies↳ Elevate overall performance as a seller↳ Fine-tune your Amazon strategy for long-term gainsThis is your chance to get your ASIN reviewed by a true expert and take your success to new heights!Join us and witness your Amazon business transform before your eyes. The potential is waiting - it's time to unlock it!Timestamps:00:00 - Countdown10:25 - Discussing the Guest's Introduction15:05 - Analyzing the First Amazon Product Listing27:01 - Analyzing the Second Amazon Product Listing30:14 - Nitro Gloves Listing Review30:55 - Product Features and Benefits32:21 - Amazon PPC Strategies35:12 - Handling International Sellers and Retail Arbitrage43:02 - Review of Glove Listing53:30 - A+ Content and Brand Story Suggestions55:10 - Seller Central Questions56:22 - Product Packaging and Presentation59:04 - Product Age and Material Details1:00:43 - Building a Better Mouse Trap1:02:55 - The Difference Between a Need and a Want1:04:44 - AB Testing and Feedback1:05:38 - Hiring Process and Company Culture1:08:37 - Customer Perception and Image Presentation1:11:41 - Coaching and Training Options1:13:57 - Upcoming Podcast Reminder for FridaySupport the show

Magnolia Bakery's senior marketing manager Adam Davis is taking the iconic chain to new heights, using Shopify to streamline all points of sale and optimize the online shopping experience for its customers.For more on Magnolia Bakery and show notes: https://bit.ly/3GctWUi

Create some buzz with warm-up emails and effectively leverage SMS marketing that teases your BFCM offers without cannibalizing current sales. Think early bird specials and thank-you messages to loyal customers – building anticipation and showing appreciation goes a long way! In this episode, Jordan West covered essential strategies to prepare for Black Friday and Cyber Monday 2023. He talked about optimizing your site for email capture, launching email campaigns early, personalizing your emails, and updating your homepage with seasonal creatives. He also emphasized the importance of mobile and desktop friendliness and gathering feedback to ensure a top-notch shopping experience. Listen and learn in this episode!Key takeaways from this episode:Planning and launching email marketing campaigns early for BFCM.Optimizing your site for email capture and testing different offers to entice sign-ups.Setting up data feed for personalizing email campaigns for different customer segments.Sending warm-up emails with hints and teasers to create excitement without cannibalizing current sales.Updating your homepage with seasonal creatives like creating gift guides and ensuring mobile and desktop friendliness.Auditing your entire email sequence and series, updating them to be holiday-themed for BFCM readiness.Recommended App/Tool:Million Dollar Offer: https://upgrowthacademy.podia.com/offer-courseShopify: https://www.shopify.com/Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast