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Gravity - The Digital Agency Power Up : Weekly shows for digital marketing agency owners.
In this episode, I sit down with my good friends Alex Curtis and Pete Everitt to explore how we're each using AI tools in our businesses. While many people are still figuring out what to do with these powerful new tools, we share practical examples that you can implement right away.AI isn't about replacing people but empowering good people to work more efficiently. For entrepreneurs, consultants, and service providers, these tools can dramatically improve how you serve clients and grow your business.
This episode of the Real Personal Branding Podcast features insights from one of Lauren's mastermind groups and some of her closest friends. They share how they approach the transition from one year to the next. Lauren leads a discussion on closing out the year with intention, letting go of what no longer serves you, and setting meaningful goals for the new year. The guests include Valerie Morris, Alex Curtis, Joseph Bojang, Andy Storch, Pete Everitt, and Philip VanDusen. These guests share their personal and professional year-end rituals, from building something tangible during the holiday break to revisiting quarterly goals every month. They also reflect on the best and worst business advice they've received, underscoring the importance of aligning strategies with your unique strengths and client needs. Throughout the conversation, themes of permission, flexibility, and the power of giving freely emerge. Learn how to approach the new year with clarity, shedding the crud that's been holding you back to make space for what you most want to invite in. Don't miss this refreshing perspective on goal-setting and a roadmap for closing out the year with intention from veteran entrepreneurs and thought leaders. Connect with Lauren V. Davis here: https://linktr.ee/ldaviscreative
In this episode, I'm joined by Pete Everitt, and we dive into the intricacies of Google Analytics 4 (GA4), AI's role in the legal industry, and strategies to boost SEO and conversions for law firms. We discuss key differences between GA4 and Universal Analytics, setting up Google Analytics effectively, and optimizing website conversions. Additionally, we explore the impact of AI on search, creating meaningful content, and leveraging AI for enhanced digital marketing. Pete also shares insights from 'The Million Dollar Weekend' by Noah Kagan and stresses the importance of sustained client relationship management.Pete gives listeners actionable tips on: 00:00 Intro 01:18 Understanding GA4: Basics and Differences 02:19 Challenges and Criticisms of GA4 05:16 Setting Up GA4: Key Steps and Tips 09:04 Tracking and Analyzing Traffic Effectively 15:17 Conversion Optimization Strategies 19:06 Real-World Examples and Best Practices 23:20 Customer Service Frustrations 24:16 Website Conversion Essentials 25:17 Understanding Calls to Action 27:09 Optimizing Client Interaction 32:03 Marketing Funnels and Strategies 34:18 The Role of AI in SEO 39:14 Book Recommendation: The Million Dollar Weekend 41:12 Final Thoughts on Conversions Resources mentioned in this episode:Million Dollar Weekend by Noah KaganConnect with Pete here: Instagram Twitter LinkedIn Facebook https://www.peteeveritt.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com
In this episode, I'm joined by Pete Everitt, and we dive into the intricacies of Google Analytics 4 (GA4), AI's role in the legal industry, and strategies to boost SEO and conversions for law firms. We discuss key differences between GA4 and Universal Analytics, setting up Google Analytics effectively, and optimizing website conversions. Additionally, we explore the impact of AI on search, creating meaningful content, and leveraging AI for enhanced digital marketing. Pete also shares insights from 'The Million Dollar Weekend' by Noah Kagan and stresses the importance of sustained client relationship management. Pete gives listeners actionable tips on: 00:00 Intro 01:18 Understanding GA4: Basics and Differences 02:19 Challenges and Criticisms of GA4 05:16 Setting Up GA4: Key Steps and Tips 09:04 Tracking and Analyzing Traffic Effectively 15:17 Conversion Optimization Strategies 19:06 Real-World Examples and Best Practices 23:20 Customer Service Frustrations 24:16 Website Conversion Essentials 25:17 Understanding Calls to Action 27:09 Optimizing Client Interaction 32:03 Marketing Funnels and Strategies 34:18 The Role of AI in SEO 39:14 Book Recommendation: The Million Dollar Weekend 41:12 Final Thoughts on Conversions Resources mentioned in this episode: Million Dollar Weekend by Noah Kagan Connect with Pete here: Instagram Twitter LinkedIn Facebook https://www.peteeveritt.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com
In this episode, I'm joined by Pete Everitt, and we dive into the intricacies of Google Analytics 4 (GA4), AI's role in the legal industry, and strategies to boost SEO and conversions for law firms. We discuss key differences between GA4 and Universal Analytics, setting up Google Analytics effectively, and optimizing website conversions. Additionally, we explore the impact of AI on search, creating meaningful content, and leveraging AI for enhanced digital marketing. Pete also shares insights from 'The Million Dollar Weekend' by Noah Kagan and stresses the importance of sustained client relationship management. Pete gives listeners actionable tips on: 00:00 Intro 01:18 Understanding GA4: Basics and Differences 02:19 Challenges and Criticisms of GA4 05:16 Setting Up GA4: Key Steps and Tips 09:04 Tracking and Analyzing Traffic Effectively 15:17 Conversion Optimization Strategies 19:06 Real-World Examples and Best Practices 23:20 Customer Service Frustrations 24:16 Website Conversion Essentials 25:17 Understanding Calls to Action 27:09 Optimizing Client Interaction 32:03 Marketing Funnels and Strategies 34:18 The Role of AI in SEO 39:14 Book Recommendation: The Million Dollar Weekend 41:12 Final Thoughts on Conversions Resources mentioned in this episode: Million Dollar Weekend by Noah Kagan Connect with Pete here: Instagram Twitter LinkedIn Facebook https://www.peteeveritt.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com
On this week's episode of The Happy Clients Podcast, we had the pleasure of chatting with Pete Everitt, founder of the UK-based agency, So Digital and the proactive white-label SEO service, SEO Hive. Pete's journey is a testament to leveraging your strengths. Initially a problem-solving developer, he transitioned into management and eventually launched So Digital in 2016, followed by SEO Hive in 2020. His story is a beacon of inspiration for anyone aiming to break out on their own. [HELPFUL LINKS] Onboarding Checklist: Grab our onboarding checklist here. [ABOUT THIS PODCAST] Welcome to the Happy Clients Podcast, brought to you by DOT and Company-- the world's best and only team of client account managers for digital marketing agencies. Whether you're a virtual assistant, an agency owner, or a client-facing account manager, we all deal with clients. Lucky for you. client management is what we do best. On the happy client's podcast, we won't shy away from the ups and downs of managing clients in the agency world, but we'll be right there alongside you to learn together and share the real juicy stuff we'll undoubtedly face when it comes to client management. Now, let's dig in, chat CAM life and have some fun along the way. Cheers, to happy clients!
Points of Interest00:01-00:23 – Marcel kicks off the podcast by introducing Pete Everitt, a friend of the show, multi-agency owner, and coach specializing in helping agency owners with client acquisition and retention through recurring revenue.00:24-02:04 – Pete details his professional journey, from agency work in the UK to launching SEO Hive during the pandemic, and his coaching role for agency owners.02:04-02:25 – Discussion on the unique insights Pete offers by managing firms and coaching simultaneously.02:25-03:31 – Pete shares his career trajectory, including his start in agencies post-university and the eventual launch of his own agency in 2016.03:31-05:50 – The conversation shifts to Pete's motivation for starting his own agency, spurred by a desire for more autonomy.05:50-08:56 – The evolution of agency models over the last decade, contrasting traditional firms with modern digital agencies.08:56-11:22 – The importance of providing value over simply reducing costs, especially in a post-COVID context, is discussed.11:22-13:57 – Pete emphasizes moving from an order-taker to a trusted advisor by closely understanding and evolving with clients' needs.13:57-17:16 – Marcel and Pete discuss how deep client understanding and problem-solving lead to better retention and expansion opportunities.17:16-34:39 – The final segment covers steps for agencies to become more strategic with clients, underscoring the role of account management and the necessity of adapting services to client needs continuously.Show NotesConnect with Pete through his profile: Pete Everitt on LinkedInAccount management ResourcesProduct Management Resources:Lean Customer Development, BookJobs to be doneLove the Podcast?Leave us a review here.
Alex is joined by his Mastermind pals, Bob and Pete who meet fortnightly to chat about work, share ideas and as solo business owners, explain why the group is so beneficial. Follow Pete on LinkedIn.Listen to Pete's Podcast.Follow Bob on LinkedIn.Listen to Bob's Podcast.Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.
Pete Everitt is a Digital Strategist & Consultant | Helping businesses achieve through Web Development, SEO and Digital Marketing.He is the co-founder of https://seohive.co/Director of: https://www.so-theagency.com/Check out his podcast: https://www.peteeveritt.com/podcast/
In this episode, I speak with Pete Everitt, a UK-based digital entrepreneur. Pete learned his craft working in digital agencies specialising in e-commerce, SEO and paid traffic. In 2016 Pete started his own agency, SO…, and in 2020 launched SEOHive - a productised SEO service that helps digital agencies build streams of recurring revenue. Pete also podcasts at RetainFM. Pete is a wealth of knowledge and we go into the ins and outs of SEO, and how it will help your law practice stand out against competitors. We talk about: How SEO works Why SEO is a long-term game Is there a quick route to good SEO? How the Google bots work Why your site health is imperative, and three ways to improve it Resources mentioned in this episode:Rise of the Youpreneur by Chris Ducker Connect with Pete here: Instagram Twitter LinkedIn Facebook www.peteeveritt.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com
In this episode, I speak with Pete Everitt, a UK-based digital entrepreneur. Pete learned his craft working in digital agencies specialising in e-commerce, SEO and paid traffic. In 2016 Pete started his own agency, SO…, and in 2020 launched SEOHive - a productised SEO service that helps digital agencies build streams of recurring revenue. Pete also podcasts at RetainFM. Pete is a wealth of knowledge and we go into the ins and outs of SEO, and how it will help your law practice stand out against competitors. We talk about: How SEO works Why SEO is a long-term game Is there a quick route to good SEO? How the Google bots work Why your site health is imperative, and three ways to improve it Resources mentioned in this episode: Rise of the Youpreneur by Chris Ducker Connect with Pete here: Instagram Twitter LinkedIn Facebook www.peteeveritt.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com
Commit First w/ Sagi Shrieber (Feat. Pat Flynn, John Lee Dumas, Jason Zook, Paul Jarvis, and more)
Sagi Shrieber on The Commit First Podcast Presents:Having The Vision For Success (w/ Pete Everitt)SUBSCRIBE HERE:http://www.youtube.com/subscription_center?add_user=sagishrieberYou can also find the show in audio, on your favorite podcasting app:- Spotify: http://sagishrieber.com/spotify- on iTunes: http://sagishrieber.com/itunes- Stitcher: http://sagishrieber.com/stitcherCheck out the Commit First Instagram account: https://www.instagram.com/commit.first------------------------********Episode 90 - Having The Vision For Success (w/ Pete Everitt)*******Hey everyone!It's certain that one point in time, one way or the other, we've all visualized where we'll be in the future. We've all figured out what our big goals are, and what our endgames will be. As entrepreneurs, having a clear vision of where you'll be almost to the point of immersion is a fantastic feat in itself. But sometimes, we're so caught up and focused on our destination that we forget about the journey.For today's episode, I invited Digital Strategist and entrepreneur Pete Everitt to talk about how goals can be overwhelming, and how sometimes we encounter hurdles in figuring out how to find the bridge connecting point A and our visualized point B. Fortunately, Pete's here to help us properly manage big goals by breaking them down into smaller chunks and deconstructing them.Now the founder of SEOHive, a six-figure digital marketing agency, Pete Everitt finally decided to take charge of his life and become his own boss. If one thing became clear to him early on in his career, it's that he hated working for other people. One day he decides to start looking at his own journey. He realized that instead of going through all of the stress someone else is going to profit from, why not exert the same amount of effort on something that HE himself will earn from? With that realization in mind, he set up his very own agency. Now a prosperous company, SEOHive has helped over a hundred agencies in their growth, serving more than 600 campaigns within just the year 2020.Tune in as we discuss various topics to help fast track your success and build the steps leading tow your visualized success. This episode breaks down topics such as recurring revenues, predictablitiy, and the various entrepreneurial hurdles that aspiring and established entrepreneurs alike will encounter somewhere down the line. ********Topics discussed on the show:********Pete's StoryRecurring RevenuesPredictabilityGetting New ClientsEntrepreneurial HurdlesCarrying Out Your PlansWhat Real Entrepreneurs DoThe Power of FlexibilityTaking One Step at A TimeGetting the RhythmSetting GoalsKnowing Your Big GoalDeconstructing GoalsRipples of SuccessEnvision Your Dream Life********Mentions:********Gary Veehttps://en.wikipedia.org/wiki/Gary_VaynerchukYoupreneur - Chris Tuckerhttps://rainmaker.fm/series/youpreneur/Profit First - Mike Michalowiczhttps://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making-ebook/dp/B01HCGYTH4********You can find Pete at:Pete's Website:peteeveritt.comPete's Facebook Profile:https://www.facebook.com/peteeverittRetainFM's Facebook Group:https://www.facebook.com/groups/retainfmLinkedIn:https://www.linkedin.com/in/petejeveritt/?originalSubdomain=uk********
Put simply a website with a high "Domain Authority" has the potential to rank well on Google search results. Pete Everitt joins Alex to help explain what Domain Authority is, how we can improve it and what else can we do to help with SEO.
Effective marketing is vital if you want to survive in today's hyper-competitive environment. Which is why I've asked a fellow marketing “geek” onto the show today to discuss what it really takes to make your business successful through effective marketing. Pete Everitt the host of the EXCELLENT Marketing Development Podcast, and he is the first person to ever call me a “gentleman”, so has instantly gone into my top 5 list of awesome people in marketing! Obviously not just because of his impeccable manners, but also because he himself is a fountain of knowledge about all things marketing and doing it the right way! He's spent more than a decade working "in" and "on" marketing agencies in the UK and around the world, and today is the co-owner of digital agency, SO..., that incorporates strategic and creative thinking to help his clients succeed. On this episode: What successful marketing actually looks like Why you need to charge for your discovery process so your clients get better results A powerful case study in how to productise a service offering to scale your business The easiest and most cost effective way to show up in search when your ideal clients are looking for your services How to have an army of business development reps selling your service, without hiring a single member of staff And much more! Resources Mentioned In This Episode: Visit PeteEveritt.com Visit SO Digital Website Learn more about SEOHive Listen to The Marketing Development Podcast Connect with Pete on LinkedIn Free Video Training! How To Get 5, 10, 15, 25 or More Predictable Sales Appointments Every Month, In Just 30 Minutes A Day (Without Cold Calling, Networking, Relying on Referrals or any of that stuff...) Make sure you grab this and all the other listener goodies by visiting... The Client Catching Podcast Listener Gift Page Happy Fishing!
Gravity - The Digital Agency Power Up : Weekly shows for digital marketing agency owners.
There are two things which should get most business owners excited. One is great search engine performance and the other is substantial recurring revenue. Frankly I’m getting excited just thinking about it not. This week my guest is Pete Everitt, co founder of SEO Hive. Pete is a great example of someone whose whole business embodies something which Zig Ziglar is known for saying. ‘ You will get everything you want in life if you just help enough other people get what they want.’ About Pete Pete Everitt is a digital agency owner and online entrepreneur. He has recently launched SEOHive – a white label SEO Service dedicated to helping agency owners create stability in their businesses by delivering high-quality SEO retainers to their clients. Pete worked for more than a decade "in" and "on" design and marketing agencies in the UK and around the world, and learned that all agencies essentially have the same two problems – demonstrating results and keeping momentum. As external influences affect our businesses, the feast and famine cycle of project work can cripple businesses and relationships. Addressing this issue is at the heart of SEOHive that not only delivers results, but also provides the training and resources necessary for agency partners to create, sell and manage SEO clients, whilst SEOHive takes care of the delivery. http://www.seohive.co.uk/ --- Visit the show website at www.amplifyme.fm Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.m/insiders Please take a second to rate this show in iTunes. ❤ It will mean a lot to me.
WordPress has been around for a while now and it has seen so many changes over this period. How has WordPress landscape changed with regard to building websites, tools we use, client expectations, features, and more? Pete Everitt shares his WordPress journey and changes he has seen while building websites, and creating other useful products…
Now and again a guest comes along who shatters my bubble and changes my mind. This happened in this episode with Pete Everitt. Full disclosure: I have created HUGE amounts of content for 4 years and invested hardly any time into SEO just assuming that the sheer volume would take care of it. I have never been so wrong! In fact as I have been unpacking the advice from Pete's course, I've discovered that we are performing terribly for our target audience in the search engines and we have to make some changes if we are going to help those we so passionately want to serve. In today's episode, Pete shares the basic fundamentals of kicking of your SEO strategy and trust me, its a good one! Full show notes here - https://agencytrailblazer.com/podcast/how-lee-screwed-up-the-podcast-seo/ See acast.com/privacy for privacy and opt-out information.
SEO and websites go hand-in-hand. That's why many agencies also offer SEO as a service to their clients. In this chat, Pete Everitt and James chat about where to start with SEO, and how to sell it to your clients more easily. -- Topics include: How navigation matters in SEO Retro fitting SEO to existing […]
SEO and websites go hand-in-hand. That’s why many agencies also offer SEO as a service to their clients. In this chat, Pete Everitt and James chat about where to start with SEO, and how to sell it to your clients more easily. — Topics include: How navigation matters in SEO Retro fitting SEO to existing ... Read more
Finding the right tools to manage your business, hiring the right team members to support it, and having enough hours in the day to get everything done — sounds familiar, doesn’t it? Pete Everitt of SO... Digital Communications sheds light on how to manage a successful agency, its team, and the growing Marketing Development Ecosystem. To read the full show notes for this episode, visit https://www.wpelevation.com/216
SEO Guru Pete Everitt joined me for a super long chat about SEO, so long we had to split it into 2 episodes. Pete is great at making this complicated subject more easy to digest. We talk through each module of his brand new SEO course and discuss everything you need to know if you want your website to rank on Google. https://www.peteeveritt.com/
I continue my chat with Pete on SEO. We start to talk about what you can do with your content on and off your website. Pete's website: https://www.peteeveritt.com/
Gravity - The Digital Agency Power Up : Weekly shows for digital marketing agency owners.
Pete Everitt is co-owner of So.. The Agency. In this episode Pete an I cover topics as broad as personal branding, cash flow and how important it is to not just respond to what clients ask for, but also to ask questions clients don't even consider. About So.. The Agency... Pete helps businesses (their owners, and their marketers) achieve their potential online through streamlining their digital marketing. With more than ten years of operational online business experience, he works with a portfolio of clients experiencing growth from 5 to 6 to 7 figures. ------- Links and mentions : Pete's website and podcast : https://www.peteeveritt.com (https://www.peteeveritt.com) ------- Visit the show website at www.bobgentle.com (http://www.bobgentle.com) Download > 6 Keys to unlock success in your digital agency : Free download @ www.bobgentle.com (http://www.bobgentle.com) Follow on Instagram and Twitter @bobgentle Join the Gravity Agency Facebook Community : https://www.facebook.com/groups/533887233740170/ (https://www.facebook.com/groups/533887233740170/) Please take a second to rate this show in iTunes. It will mean a lot to me.
Thinking of starting a podcast in your niche? Not sure where to begin? Pete Everitt shares his journey of how he started his podcast; how he got into podcasting, what his fears were and more. Full show notes here: https://agencytrailblazer.com/podcast/how-to-plan-and-launch-a-podcast/ Our sponsor Content snare helps digital agencies get website & marketing content from their clients on time, in the right format, without email. Use the code TRAILBLAZER for a 20% discount. --- OUR EVENT: Do you want to make real change in your business? Join us at our in-person event Agency Transformation Live Meet Troy Dean; Lee Jackson, Chris Ducker, Kelly Baader, Amy Woods, Paul Lacey, Dave Foy and other legends in this fantastic conference focused on actionable steps that you can use to transform your agency. --- See acast.com/privacy for privacy and opt-out information.
This episode addresses a burning question for some of our listeners – how do we create proposals and contracts for the work we carry out in our agency? Main talking points include:#1. The structure of our proposalsThe CoverThe Covering LetterThe SnapshotThe Business NeedsThe SolutionThe SpecificationThe ProcessThe PricingThe Additional ServicesThe AgreementThe Terms#2 - The delivery of our proposals / contractsIn person vs PDF Connect With Pete:Twitter: @petejeverittFacebook: Pete Everitt / Marketing Development Podcast Group Join our Facebook Group! See acast.com/privacy for privacy and opt-out information.
Meet Pete Everitt from SO The Agency. They are a creative and digital agency in the UK. They help clients understand who their customers are, and then give them the tools to reach them online. Full show notes: https://agencytrailblazer.com/podcast/agencylife-series-pete-everitt-so-the-agency/ --- OUR EVENT: Do you want to make real change in your business? Join us at our in-person event Agency Transformation Live Meet Troy Dean; Lee Jackson, Chris Ducker, Kelly Baader, Amy Woods, Paul Lacey, Dave Foy and other legends in this fantastic conference focused on actionable steps that you can use to transform your agency. --- See acast.com/privacy for privacy and opt-out information.
Pricing projects is both rocket science and a difficult as rolling jelly up a hill! Lee and Pete share their experiences of pricing and projects in agency life. They unpack a range of thought processes about pricing including the controversial "essence of a true deal" concept. "The essence of a true deal is when neither party is truly satisfied." Some of the personal views expressed: (These are opinions not fact) If they can't afford your price then don't meet them in the middle - help them find someone else they can afford. Talk about money upfront. Understand their expectations in terms of budget. otherwise you will give a whole load of value before you even know if they can afford it. Understand your value. What is value that you are happy to give away for free time and time again to people. There is a difference between people that can't afford you and those who have a higher budget that want to knock some money off. The essence of a true deal is when neither party is truly satisfied. Takeaways: Any opportunity is an opportunity to further yourself. Even if it leads nowhere you get to learn from that experience for the future. Never trust just one stream of income as you are putting all your eggs in one basket. Feedback can be scary but it can also make you grow. Feel the fear and do it anyway. Push on and get some feedback. Connect with Pete: Linkedin: https://www.linkedin.com/in/petejeveritt/ Twitter: @petejeveritt Website: http://www.so-theagency.com Email: pete@so-theagency.com Company Twitter: @SO_TheAgency --- OUR EVENT: Do you want to make real change in your business? Join us at our in-person event Agency Transformation Live Meet Troy Dean; Lee Jackson, Chris Ducker, Kelly Baader, Amy Woods, Paul Lacey, Dave Foy and other legends in this fantastic conference focused on actionable steps that you can use to transform your agency. --- See acast.com/privacy for privacy and opt-out information.
Is SEO Dead? Pete Everitt from SO The Agency give's his take on that VERY controversial question. We also unpack his journey and glean valuable insights into how his agency does business, and how they add amazing value. Slide deck Be sure to grab the FREE slide deck "Demystifying Digital Marketing" here: https://angledcrown.com/sotheagency Takeaways: Comparison is a killer. Break it down and de-risk it. SEO isn't dead its just changing. Recommendation: Pete drops this tool into the conversation: https://www.whoisvisiting.com/ Connect with Pete: Twitter: @petejeveritt Website: http://www.so-theagency.com Email: pete@so-theagency.com Company Twitter: @SO_TheAgency --- OUR EVENT: Do you want to make real change in your business? Join us at our in-person event Agency Transformation Live Meet Troy Dean; Lee Jackson, Chris Ducker, Kelly Baader, Amy Woods, Paul Lacey, Dave Foy and other legends in this fantastic conference focused on actionable steps that you can use to transform your agency. --- See acast.com/privacy for privacy and opt-out information.