Real Personal Branding Podcast

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The Real Personal Branding podcast with Lauren V Davis is your VIP access to thought-leaders, speakers, authors, coaches and the secrets behind how they built their personal brand businesses. I believe the transformation in your business starts with relationships and communication as the foundation of your personal brand. I believe there is an un-escapable power in building a personal brand that shows up optimally for your people. It's an essential tool to your personal development and success of your business. For entrepreneurs who want to build their audience and leadership, there is no better way than through building and marketing your relationship-driven personal brand. This podcast will show you how.

Lauren V Davis


    • May 19, 2025 LATEST EPISODE
    • monthly NEW EPISODES
    • 40m AVG DURATION
    • 83 EPISODES

    Ivy Insights

    The Real Personal Branding Podcast challenges listeners to think differently about how they show up in the world. Hosted by Lauren, this podcast covers practical tips and powerful insights that can boost personal brands. Lauren asks thought-provoking questions and gets the information out of her guests, creating an engaging and informative listening experience. The podcast covers a wide range of topics related to personal branding, from adapting best practices to individual businesses to innovative ways of building a personal brand. With each episode, listeners can expect to gain valuable takeaways and new perspectives.

    One of the best aspects of The Real Personal Branding Podcast is Lauren's ability to bring in expert guests who share their knowledge and experiences. The stacked guest list ensures that listeners are getting advice from professionals who have extensive experience in the field. Whether it's social media marketing, event planning, or running a successful business, the podcast provides actionable tips and insights that can be implemented right away. Additionally, the mini episodes offer quick and practical tips for boosting personal brands.

    While it's challenging to find any significant flaws with The Real Personal Branding Podcast, one aspect that could be improved is diversifying the types of guests featured on the show. While Lauren has had great speakers on the podcast so far, it would be beneficial to include a wider range of industries and backgrounds. This would provide listeners with even more diverse perspectives and strategies for building their personal brands.

    In conclusion, The Real Personal Branding Podcast is a must-listen for anyone looking to enhance their personal brand. Lauren's genuine delivery and sincere approach make each episode enjoyable and relatable. With expert advice from Lauren herself as well as her impressive guest list, there are always valuable takeaways waiting for listeners. Whether new to personal branding or experienced in the field, this podcast offers something for everyone seeking to elevate their presence in today's digital world.



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    Latest episodes from Real Personal Branding Podcast

    Lauren V. Davis is Interviewed by Travis Chappell for the Travis Makes Money Podcast

    Play Episode Listen Later May 19, 2025 28:28


    On today's REAL Personal Branding podcast, Lauren shares a special replay of her guest appearance on the Travis Makes Money podcast with her longtime friend, Travis Chappell. During their candid conversation, Lauren opens up about her journey from selling rocks as a kid to running a brick-and-mortar record store and ultimately growing a thriving personal brand business that allows her to work remotely while traveling full time. She and Travis talk about the evolution of her business, how impostor syndrome showed up at key moments, and why deep, genuine relationships are at the heart of everything she's built. Lauren shares how she transitioned from helping local businesses to coaching entrepreneurs and thought leaders around the world, and how consistency, trust, and staying true to her values have played a big role in that growth. Connect with Lauren V. Davis here: https://linktr.ee/ldaviscreative Connect with Travis Chappell here: https://travischappell.com/ https://linktr.ee/travischappell

    Turn a Niche Creative Passion into a Thriving Business and Community with Quynh Nguyen - Author of the New Art of Paper Flowers

    Play Episode Listen Later Apr 9, 2025 43:34


    In today's episode of the REAL Personal Branding podcast, Lauren welcomes Quynh Nguyen, the paper artist behind the brand Pink and Posey, who transformed her creative passion into a thriving business and personal brand. Lauren and Quynh explore Quynh's background, learn how she turned paper flower making into a full-fledged business, and share insights on building a brand within a creative niche. Quynh reveals her strategies for understanding your audience, effectively marketing your creative offerings, and adapting your business model to capitalize on new opportunities. Her story is inspirational for any creative entrepreneur looking to turn their passion into a sustainable career. With nearly a decade of experience, Quynh creates fine art installations that bring the beauty of nature to life through paper. Her journey with paper flowers led her to establish The Posey Box, an educational platform dedicated to teaching this delicate craft, and to co-found the Paper Talk Podcast. Quynh showcases how a niche creative hobby can become a successful community. She is also the author of “The New Art of Paper Flowers,” a comprehensive guide to inspire paper artists at all levels. Connect with Lauren V. Davis here: https://linktr.ee/ldaviscreative Connect with Quynh Nguyen here: https://www.pinkandposey.com https://www.instagram.com/pinkandposey/?hl=en https://www.papertalkpodcast.com/ https://www.theposeybox.com/offers/FtMoZq2k/checkout  

    Hosting Unforgettable Events with Phil Mershon, Co-creator of Social Media Marketing World

    Play Episode Listen Later Mar 26, 2025 40:37


    On today's REAL Personal Branding podcast, Lauren interviews Phil Mershon, the CEO of Unforgettable Experiences and the Director of Experience at Social Media Examiner, on this episode of the REAL Personal Branding podcast. Phil is an expert in creating memorable events and experiences, having accumulated over 30,000 hours of experience in event planning. He shares his journey from leading a service with his siblings and stuffed animals as a child to becoming a renowned event planner, consultant, and author. Phil discusses his book “Unforgettable: The Art and Science of Creating Memorable Experiences” and the analogy of baking bread to explain the core elements of event planning, such as content, communication, and venue. He provides strategies for attracting the right audience, creating opportunities for connection, and delivering exceptional customer service. Phil also shares examples of innovative and memorable event elements, including incorporating unexpected performances and providing essential items for attendees. Throughout the conversation, Phil emphasizes understanding the audience's needs and creating a personalized, unforgettable experience, regardless of the event's size. Connect with Lauren V. Davis here: https://linktr.ee/ldaviscreative Connect with Phil Mershon here: https://www.linkedin.com/in/philmershon https://www.facebook.com/phil.mershon http://philmershon.com/bonus https://www.amazon.com/Unforgettable-Science-Creating-Memorable-Experiences/dp/1636981011

    Want to speak more? Experts weigh in at National Speaker Association Conference

    Play Episode Listen Later Mar 5, 2025 47:51


    On this episode of the Real Personal Branding podcast, Lauren interviews several experienced speakers who attended the National Speakers Association (NSA) conference. The speakers include Mimi Brown, a motivational speaker and transformational leadership coach; Robbie Samuels, a book launch strategist, business growth coach, executive Zoom producer, event design consultant, speaker, emcee, and podcaster; Jodi Wellman, a keynote speaker and founder of 4000 Mondays; Gwen Navarrete Klapperich, a talent development leader in inclusion and accessible training; Dr. Genie Snyder, a speaker, emcee, executive advisor, certified speaking professional coach, and genius connector; Traci Ruiz, a high stakes leadership and international keynote speaker; Amber Swenor, a keynote speaker, business coach, team and leadership consultant, and Wall Street Journal best-selling author; Jamie Crosbie, a global keynote speaker helping people live fully with purpose; and Johanna Walker, a keynote speaker and storytelling coach. The speakers share their journeys into professional speaking, the topics they are passionate about, and practical advice for new speakers looking to build a successful speaking business. You'll hear the importance of authenticity, building connections, overcoming imposter syndrome, and focusing on solving problems for your audience. Connect with Lauren V. Davis here: https://linktr.ee/ldaviscreative Connect with Mimi Brown here: https://www.linkedin.com/in/motivationalleadershipspeaker https://www.ampupsuccess.com Connect with Robbie Samuels here: https://www.linkedin.com/company/nomorebadzoom https://robbiesamuels.com Connect with Jodi Wellman here: https://www.linkedin.com/in/fourthousandmondays Connect with Gwen Navarrete Klapperich here: https://www.linkedin.com/in/gwennavarreteklapperich https://www.kitaconsult.com Connect with Dr. Genie Snyder here: https://www.linkedin.com/in/geniesnyderchamberlin Connect with Traci Ruiz here: https://www.linkedin.com/company/ruiz-consultants-llc Connect with Amber Swenor here: https://www.linkedin.com/in/amberswenor Connect with Jamie Crosbie here: https://www.linkedin.com/in/jamiecrosbie Connect with Johanna Walker here: https://www.linkedin.com/in/johannawalkerspeaking https://johannawalker.com  

    Email Marketing Secrets That Make Money with Liz Wilcox

    Play Episode Listen Later Feb 19, 2025 56:30


    In this episode of the REAL Personal Branding podcast, Lauren sits down with Liz Wilcox, known as the Fresh Princess of Email Marketing. Liz has a remarkable track record, having grown and sold a successful blog, been bought out of her second company, and built her third into a multiple six-figure business. She's the creator of the 20-minute newsletter technique and the email staircase framework, which she has taught to tens of thousands of entrepreneurs worldwide. Liz shares her inspiring entrepreneurial journey, from living in an RV and starting a blog to building multiple successful businesses. She provides practical, actionable advice on consistently writing engaging emails in under 20 minutes per week, effectively monetizing email lists, and creating a profitable business model using micro products or memberships. Liz also offers a glimpse into her experience as a cast member of the popular TV show “Survivor” and how it shaped her perspective on resilience and risk-taking. Lauren and Liz's conversation is packed with Liz's signature blend of expertise, personality, and real-world experience to help listeners master email marketing and build their personal brands. Connect with Lauren V. Davis here: https://linktr.ee/ldaviscreative Connect with Liz Wilcox here: Free Mega Email Swipe File The Email Sound Booth  

    Get Booked Consistently on Podcasts with Victoria Bennion

    Play Episode Listen Later Jan 29, 2025 43:31


    Victoria Bennion is the founder of the Best Podcast Guest booking agency and co-host of the Best Guest podcast. She's on a mission to help entrepreneurs and authors leverage podcast interviews to amplify their message and grow their businesses. Victoria has a wealth of experience in this area and is here to share her insider tips and strategies. In this episode of the REAL Personal Branding podcast, you'll learn how to craft the perfect pitch that gets you booked on the right podcasts, the surprising benefits of podcast guesting beyond just download numbers, and best practices for being a guest that hosts and listeners love. Victoria also busts some common myths about podcast guesting and shares a long-term strategy for using it to build your personal brand. Whether you're a podcast pro or just starting, this conversation is packed with useful tips. Connect with Lauren V. Davis here: https://linktr.ee/ldaviscreative Connect with Victoria Bennion here: The Best Podcast Guest Instagram

    Turn Instagram Followers Into Loyal Customers with Dr. Shante Cofield, the Movement Maestro

    Play Episode Listen Later Jan 15, 2025 57:26


    Dr. C. Shanté Cofield, known as the Movement Maestro, is Lauren's guest on this episode of the REAL Personal Branding Podcast. Shanté's journey from physical therapist to sought-after entrepreneur is a masterclass in personal branding. She's the force behind a top-rated podcast and a social media-based company that's changing the game for health and fitness professionals. In this no-nonsense discussion, Shanté shares practical insights on creating content that truly connects with your target audience, navigating the ever-changing social media algorithms, and developing a sustainable content strategy that fits your life and business. If you're ready to take your business's messaging to the next level, this is the conversation you need to hear. Connect with Lauren V. Davis here: https://linktr.ee/ldaviscreative Connect with Dr. Shanté Cofield here: Website Instagram Podcast  

    Reflect and Reset

    Play Episode Listen Later Dec 20, 2024 40:44


    This episode of the Real Personal Branding Podcast features insights from one of Lauren's mastermind groups and some of her closest friends. They share how they approach the transition from one year to the next. Lauren leads a discussion on closing out the year with intention, letting go of what no longer serves you, and setting meaningful goals for the new year. The guests include Valerie Morris, Alex Curtis, Joseph Bojang, Andy Storch, Pete Everitt, and Philip VanDusen. These guests share their personal and professional year-end rituals, from building something tangible during the holiday break to revisiting quarterly goals every month. They also reflect on the best and worst business advice they've received, underscoring the importance of aligning strategies with your unique strengths and client needs. Throughout the conversation, themes of permission, flexibility, and the power of giving freely emerge. Learn how to approach the new year with clarity, shedding the crud that's been holding you back to make space for what you most want to invite in. Don't miss this refreshing perspective on goal-setting and a roadmap for closing out the year with intention from veteran entrepreneurs and thought leaders. Connect with Lauren V. Davis here: https://linktr.ee/ldaviscreative  

    reset reflect andy storch philip vandusen alex curtis valerie morris pete everitt joseph bojang lauren v davis
    Your Social Circle is More Important than You Think

    Play Episode Listen Later May 15, 2024 15:22


    On today's REAL Personal Branding podcast, Lauren explores the Super-Agers phenomenon: people aged 80 and above who have the memory capabilities of those 20 to 30 years younger. Using a recent New York Times article by Dana G. Smith, Lauren shares the research that reveals some of the secrets of cognitive longevity. With many Super Agers in her family, Lauren shares her quest to maintain mental sharpness despite life's challenges and transitions. The one familiar chord Super Agers have isn't their diet, exercise, or even whether or not they smoked. It's their social relationships. Hear the impact of community on Lauren's life and business and the five ways you can build stronger relationships in your life. If you're ready to grow your network and relationships, you won't want to miss this episode. Connect with Lauren V. Davis here: https://linktr.ee/ldaviscreative Psychological well-being in elderly adults with extraordinary episodic memory Join the Mastermind Interest list! Get the social media class replay  

    Loving Midlife with Chip Conley (Midlife's Branding Problem)

    Play Episode Listen Later May 2, 2024 39:27


    On today's Real Personal Branding podcast, Lauren interviews Chip Conley about rebranding midlife and his new book, Learning to Love Midlife. After disrupting the hospitality industry twice, Chip co-founded MEA (Modern Elder Academy) in January 2018 in Baja California, Mexico. MEA is the world's first “midlife wisdom school,” with a campus opening on a 2,600-acre regenerative horse ranch in Santa Fe, New Mexico in April 2024. Dedicated to reframing aging, MEA supports students to navigate midlife with a renewed sense of purpose and possibility. A New York Times bestselling author, Chip's seventh book, Learning to Love Midlife: 12 Reasons Why Life Gets Better with Age, is about rebranding midlife to help people understand the upside of this often-misunderstood life stage. Chip also gave a 2023 TED talk on the “midlife chrysalis.” Lauren and Chip begin their conversation by discussing the shift from seeing midlife as a crisis to a chrysalis of personal growth. He reflects on selling his business and joining Airbnb, gaining a new perspective on life's later stages. Chip found research showing happiness increases with age due to the growth of emotional skills like self-awareness and resilience. Chip points out that cultivating curiosity is vital to staying engaged through life. He notes nurturing relationships and community are critical for health and well-being as people age. Chip shares tips, including practicing friendship like a muscle and finding shared interests. Chip and Lauren stress how intergenerational collaboration benefits people of all generations. Finally, Chip busts myths about older workers being unwilling to learn. He shares how he became an AI expert in his mid-60s. Aging can be inspiring, and Chip Conley is passionate about embracing curiosity and nurturing relationships to make the later stages of life fulfilling through personal growth and creating a positive legacy. Connect with Lauren V. Davis here: https://linktr.ee/ldaviscreative Connect with Chip Conley here: https://chipconley.com https://www.meawisdom.com/ https://www.facebook.com/modernelderacademy https://www.instagram.com/meawisdom https://www.linkedin.com/school/modernelderacademy https://www.instagram.com/chipconley https://www.linkedin.com/in/chipconleysf  

    Build a Professional Speaking Career in Corporate with Andy Storch

    Play Episode Listen Later Apr 3, 2024 69:47


    On today's episode of the REAL Personal Branding podcast, Lauren interviews her friend Andy Storch. Andy is an author, keynote speaker, community builder, and podcast host. His book, Own Your Career, Own Your Life, helps corporate professionals stop drifting and take control of their futures. Andy regularly speaks inside organizations to teach and inspire employees to create their own careers. He is also the founder and host of the Talent Development Think Tank Conference and membership community. Andy is a husband, father, and friend on a mission to get the most out of life and inspire others to do the same. During their conversation, Lauren and Andy explore the creation of his successful corporate-speaking business, overcoming testicular cancer, and maintaining positivity while overcoming big personal challenges. Andy shares what prompted him and his wife to move to Barcelona and start a new life, his background in the corporate world, and how he discovered a natural gift for speaking in front of a crowd. You'll hear Andy's advice for building a speaking career and becoming an authority figure on your topic, the personal growth he's had since starting his business, and taking advantage of your network to build connections that can help your career progress. Andy also offers virtual speaking engagements and shares how he engages those audiences, just like in person. Additionally, you'll learn how to build a personal brand in the corporate world, why giving without expectation creates good karma, and why goal-setting is essential for success in any venture—personal or professional. Andy Storch's positivity is contagious, and his positive attitude surrounding learning from your failures and mistakes is something we can all learn from. Connect with Lauren V. Davis here: https://linktr.ee/ldaviscreative Connect with Andy Storch here: https://ownyourcareerownyourlife.com/bonus https://www.linkedin.com/in/andystorch  

    My Airport Tradition

    Play Episode Listen Later Mar 20, 2024 9:05


    In this episode of the REAL Personal Branding podcast, Lauren shares how valuable personal traditions and celebrations can be to our well-being.  Growing up, Lauren saw the joy created by honoring traditions like making summer solstice cheese and enjoying her grandpa's homemade “red drink.” After becoming an adult and starting businesses, she became consumed by pursuing success at the expense of her well-being. It wasn't until Lauren experienced burnout, health issues, and personal struggles that she realized the importance of slowing down, acknowledging her achievements, and self-celebration. You'll hear why Lauren created an airport tradition for herself every time she travels, what it means to her to create that moment every time she flies, and why you should create special traditions for yourself. Lauren also shares a new opportunity for personal and professional growth – her personal brand mastermind. Designed to provide guidance, support, and community for entrepreneurs, authors, and business owners, it offers a space for collaboration, learning, and transformation. Let's honor our achievements, cultivate joy, and create meaningful connections that enrich our lives and businesses. Connect with Lauren V. Davis here: https://linktr.ee/ldaviscreative

    How to Self-Publish A Best-Selling Book with Valerie Morris

    Play Episode Listen Later Mar 6, 2024 50:53


    Today's episode of the REAL Personal Branding podcast features Valerie Morris. Valerie is a digital marketing strategist, speaker, podcaster, and author. Her special focus is on book marketing and launches, and when she's not plugged in, you'll find her running her hobby goat farm, working on artistic projects, and hanging out with her family. Lauren and Valerie dive headfirst into marketing and launching a self-published book. Valerie explains that book marketing is, essentially, an extension of digital marketing, which is how she created a niche in book marketing and launches. You'll hear why Valerie wrote and published a book, why it helped establish her as a subject matter expert, and who she believes should write books. You'll also hear Lauren and Valerie explore the strategy behind launching a book and choosing a topic for your book, which can be difficult for some authors. Valerie outlines the key differences between self-publishing and traditional publishing, tips for marketing to create buzz around your book, building a book launch team, and timing each aspect of the book's marketing. If you've ever thought about publishing a book, this is an episode you won't want to miss. Links Lauren Mentioned here: https://linktr.ee/ldaviscreative Connect with Valerie Morris here: www.tinterocreative.com tinterocreative.thrivecart.com/book-planning-workbook www.linkedin.com/in/valerielmorris www.facebook.com/valerie.l.morris

    Realistic Timeline of Profiting from my Business

    Play Episode Listen Later Feb 22, 2024 20:05


    When you hear someone on a podcast or a speaking event say, “I 10x-ed my business nearly overnight,” do your lie detector alarms go off? If they don't, they probably should. On this episode of the Real Personal Branding podcast, Lauren gets real about how long it takes most business owners to build a successful operation. She's been an entrepreneur since 2006, where she started building slow consistent growth, and in 2016, her business soared. And in 2018, when she began investing in herself more consistently, Lauren started to experience greater success. She points out that most business owners who have successful businesses do not experience overnight success. Instead, they plugged away one step at a time, forming a sustainable business model to withstand the test of time. Despite some personal and professional challenges, the determination to keep her business going led to Lauren's success today. In a quest to remain authentic—even in our loud and proud world—she's lifting the veil on what it takes to set the stage for continued sustainable success. Connect with Lauren V. Davis here: https://linktr.ee/ldaviscreative Join Lauren's upcoming mastermind waitlist: https://bit.ly/MastermindLDC

    Balance, Boundaries, Grief and Business with Laura Girard | Real Personal Branding Podcast with Lauren V. Davis, for entrepreneurs, public speakers, business owners

    Play Episode Listen Later Jan 17, 2024 56:57


    On today's episode of the REAL Personal Branding podcast, Lauren sits down with New York City-based online fitness coach Laura Girard. Laura is a multi-certified personal trainer, co-host of the Fit Literate podcast, and founder of The Energy Academy - a global virtual fitness studio where she's helped over 200 people keep their bodies moving since March 2020. She is passionate about harnessing the connective power of social media to create community and start conversations about growth, self-compassion, and the messy business of babysitting yourself. During their conversation, Lauren and Laura unpack how she found a passion for building a personal training business during the pandemic. That discovery began from a place of fear and a need to support herself and transitioned into a business Laura wanted to sustain and found purpose in. They also discuss the struggle to have confidence in your accomplishments, such as the global brand Laura is establishing. As they continue exploring Laura's personal brand and what it took to build the business, Laura explains how connecting with others experiencing loss online helped her cope with grief when she lost her mom in 2020. Creating balance in her life is crucial, and putting daily “non-negotiables” into her routine are just some of the things Lauren and Laura chat about.  Laura Girard's path to success as a brand began out of necessity, but today, she's proof of what you can accomplish through authenticity, hard work, and maintaining boundaries.   Connect with Lauren V. Davis here: Retreat: go.mollygrisham.com/retreat Book a call with me: bit.ly/callwithlaurendavis Borrow my brain: bit.ly/borrowlaurensbrain instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia bit.ly/rpbpodcast   Connect with Laura Girard here: www.instagram.com/laura.girard www.tiktok.com/@lcgirard www.youtube.com/@laura.girard  

    Do You Want to Look Successful, or Be Successful? How to love social media again with Stephanie Llewellyn and Lauren V. Davis

    Play Episode Listen Later Jan 3, 2024 42:24


    What social media metrics should I measure? How can I make people watch my videos longer? What risks are worth taking in my business? Am I afraid of failure or success? If you've ever asked yourself this question, this episode is for you!  Today, on the Real Personal Branding podcast, Lauren welcomes guest and content marketing strategist,  Stephanie Llewellyn. Stephanie is the founder of The Social Vine and in this episode, Stephanie shares her accidental journey of building a personal brand during the pandemic and how it now provides personal branding consulting for top beauty industry businesses. Lauren and Stephanie explore the importance of distinguishing between looking successful and being successful, understanding that success may not always appear lavish on the surface. You'll also hear Lauren and Stephanie delve into their own experiences of building personal brands and highlight the significance of cultivating genuine connections with followers, shifting the focus away from follower count and analytics. They explore the power of reframing failure and embracing risks as catalysts for business growth. You'll hear Stephanie Llewellyn's recommendations for personal brand creation, starting by identifying what is important to share and setting clear content expectations, emphasizing the value of setting boundaries and curating social media feeds to ensure an authentic and engaging online presence. They share tips for creating impactful social media content, such as utilizing visual hooks, mastering video editing, and infusing personality and authenticity. Lauren and Stephanie challenge the common belief that a team can be 100% neccessary for business success and briefly touch on neurodivergence and its impact on personal and professional lives. Stephanie finds liberation in realizing that ADHD can be a trauma response rather than a permanent diagnosis. Finally, you'll hear the evolving challenges of managing burnout and shutting down despite an ability to multitask. You won't want to miss Stephanie's insights into what makes a personal brand unique and how to set yourself apart. Connect with Lauren V. Davis here: Join me at my retreat for women: go.mollygrisham.com/retreat Book a call with me: bit.ly/callwithlaurendavis Borrow my brain: bit.ly/borrowlaurensbrain instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia bit.ly/rpbpodcast Connect with Stephanie Llewellyn here: LinkedIn: linkedin.com/in/stephaniellewellyn Instagram: instagram.com/thecoolmomceo TikTok: www.tiktok.com/@coolmomceo

    Be a Fully Booked Speaker with Andrew and Pete, Founders of Atomicon, the UK's Largest Marketing Conference

    Play Episode Listen Later Dec 20, 2023 59:59


    In today's REAL PERSONAL BRANDING podcast, Lauren teams up with the founders of ATOMICON, Andrew and Pete, to discuss how to craft a magnetic and memorable speaking business. ATOMICON is the UK's largest marketing conference. What you may find interesting is that this interview was live-streamed to Andrew and Pete's Facebook group--meaning anything could happen. Lauren, Andrew, and Pete want you to know what it takes to become a speaker with major impact and influence--and that you are not alone. Andrew and Pete share how they started speaking locally at networking events to gain experience before they were finally invited to speak at Social Media Marketing World, a 5,000+ person event. You'll hear how to leverage speaking at a big event for bigger pay, find speaking opportunities, accept feedback, and pitch the right audiences for your topics. You'll also hear the steps Andrew and Pete took to build their conference, why workshops offer more opportunities for interactivity, and what makes Lauren's workshop a great opportunity for hands-on practice and feedback. Connect with Lauren V. Davis here: Book a call with me: bit.ly/callwithlaurendavis Borrow my brain: bit.ly/borrowlaurensbrain instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia bit.ly/rpbpodcast Connect with Andrew and Pete here: Website: www.andrewandpete.com ATOMICON: atomic.site/atomicon

    Exactly How I Made a Huge Splash Relaunching My Podcast

    Play Episode Listen Later Oct 2, 2023 9:36


    If you were wondering how Lauren made a splash when she relaunched her podcast earlier this year, this is the episode for you. On today's REAL PERSONAL BRANDING podcast, Lauren offers a behind-the-scenes look at the relaunch of the Real Personal Branding podcast. She managed this feat without fancy equipment or the perfect setting. She emphasizes that anyone can create content regardless of circumstances if armed with a few key strategies. First, Lauren explains the importance of getting others involved. She shares how she sought input from her audience, involving them in decisions about the podcast's artwork and other crucial aspects. She also delegated tasks to her team, creating excitement behind the scenes. Next, Lauren shares how she built anticipation for the podcast's relaunch. Instead of keeping it under wraps until launch day, she openly talked about it with friends, colleagues, clients, and mentors. She garnered support from her network by sharing her excitement and explaining why the podcast's return was personally meaningful. She also carefully curated the guests she invited to her show. Lastly, Lauren encourages listeners to embrace their excitement and passion when promoting their projects. She shares how her enthusiasm for the relaunch resonated with her audience, which resulted in an outpouring of support. Having genuine enthusiasm and support from your community can make all the difference, and Lauren wants you to know how you can do the same. Connect with Lauren V. Davis here: Accelerator: https://go.mollygrisham.com/accelerator Book a call with me: bit.ly/callwithlaurendavis Borrow my brain: bit.ly/borrowlaurensbrain instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia bit.ly/rpbpodcast  

    Three Things Speakers Should Do 24 Hours Before Their Next Gig

    Play Episode Listen Later Sep 20, 2023 8:28


    In today's REAL PERSONAL BRANDING podcast, Lauren reveals the three things speakers should do before they set foot on stage. With a tremendous amount of time working with speakers under her belt, Lauren knows what it takes to give a successful presentation. From running two conferences per year for local businesses to speaking at organizations and conferences on personal branding, she knows what it takes from both angles. Lauren reveals some holy grail tips for speakers--the three things every speaker needs to do in the 24 hours before they get on stage. Doing these three things is a surefire way to prepare and have a successful speaking engagement. If you're ready to level up your speaking game, you don't want to miss this episode. Connect with Lauren V. Davis here: Accelerator: https://go.mollygrisham.com/accelerator Book a call with me: bit.ly/callwithlaurendavis Borrow my brain: bit.ly/borrowlaurensbrain instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia bit.ly/rpbpodcast

    Overcome Fear & Self-Doubt to Leap Into Your Purpose with Michelle Blue

    Play Episode Listen Later Sep 6, 2023 52:01


    Today on THE REAL PERSONAL BRANDING podcast, Lauren interviews speaker, entrepreneur, and mindset coach Michelle Blue. She is the creator and host of The Journey with Blue, a talk show and community sharing the mindset, spiritual, and success principles needed for people to consciously step into their purpose to create the life and business of their dreams. Michelle has worked with clients like WeWork and Google and has sat down with the nation's leading entrepreneurs and thought leaders such as Danielle Leslie, Brandice Daniel, Renae Bluitt, Tonya Rapley, Abu Fofanah, Maya Elious, and more. Michelle Blue's conversation with Lauren is lively, covering fear and failure in entrepreneurship and how Michelle became inspired to start her business after graduating college and a study abroad trip to Ghana. She learned that her worth isn't tied to her business, which led her to help others find their purpose to create fulfilling lives and businesses. You'll also hear why no one has it all figured out, why you have to push through the fear to get to the next step, and how clarity and resilience can free you to pursue your vision. Michelle explains the value of staying true to yourself, finding a community of support to help you overcome limiting beliefs, and why you should never judge a book by its cover. Connect with Lauren V. Davis here: Book a call with me: bit.ly/callwithlaurendavis Borrow my brain: bit.ly/borrowlaurensbrain instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia bit.ly/rpbpodcast Connect with Michelle Blue here: linkedin.com/in/michelle-blue-3884a623 www.instagram.com/themichelleblue thejourneywithblue.com  

    Use Incremental Changes to Improve Your Life with Jake A Thompson on The Real Personal Branding Podcast for Business Owners, Keynote Speakers, Personal Brands, and Personal Development

    Play Episode Listen Later Aug 23, 2023 50:28


    Today on THE REAL PERSONAL BRANDING podcast, Lauren welcomes Jake A. Thompson. Jake is a keynote speaker and a Chief Encouragement Officer at Compete Every Day, a brand he started in 2011 by first selling t-shirts out of the trunk of his car. He works with organizations and individuals around the country, teaching them how to develop focus habits and culture in order to grow their businesses and their individual lives. He's built a proven CE3 model to help people build their grit, block out their distractions, and create more influence as impactful leaders.   Jake shares early leadership lessons from working at his dad's gas station and his journey from wanting to be a sports agent to becoming a sought-after motivational speaker and executive coach, driven by a desire to make a positive impact. He discusses starting the Compete Every Day brand to encourage personal improvement through small actions and gives tactical advice for being intentional and self-aware.   The conversation focuses on setting goals, reflecting on past accomplishments, and the individuality of routines and goals. Lauren and Jake also discuss the significance of outgrowing unhelpful relationships and not letting the fear of others' opinions hinder personal goals. Jake emphasizes the need for proper training and development for new leaders and shares tips for effective team leadership, while Lauren highlights the importance of caring for team members and building relationships.   Connect with Lauren V. Davis here: Book a call with me: bit.ly/callwithlaurendavis Borrow my brain: bit.ly/borrowlaurensbrain instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia bit.ly/rpbpodcast   Connect with Jake A. Thompson here: jakeathompson.com/scorecard competeeveryday.com/pages/compete-every-day-podcast amazon.com/Compete-Every-Day-Not-So-Secret-Winning/dp/1950892522 linkedin.com/in/jakethompsonspeaks instagram.com/jakethompsonspeaks  

    I almost closed my business - here is what stopped me

    Play Episode Listen Later Aug 9, 2023 10:33


    In this heartfelt episode of the REAL PERSONAL BRANDING podcast, Lauren shares a personal story about nearly shutting down her business--twice--under challenging circumstances. Amidst hard conversations with entrepreneurs and business owners, Lauren wasn't sure if she should share this intensely personal experience. It's something she rarely talks about. However, she realized that her story could help others during this time of year that's challenging for many business owners and entrepreneurs. The little voice inside her pushed her to keep going, and she's grateful she listened. If you're questioning yourself, hold on and find your supportive community. Lean into your little voice and believe in your capability. Lauren wants to support and cheerlead you on this journey!  Connect with Lauren V. Davis here: Book a call with me: bit.ly/callwithlaurendavis Borrow my brain: bit.ly/borrowlaurensbrain instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia bit.ly/rpbpodcast  

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    Creating Multi 6 Figures without Fancy Funnels, a Big List or Paid Ads with Holly MacCue

    Play Episode Listen Later Jul 26, 2023 50:30


    In this episode of the REAL PERSONAL BRANDING podcast, Lauren interviews Holly MacCue. Holly is a sales and messaging coach and a Certified Master Persuader who helps entrepreneurs get paid what they deserve while doing what they love. Lauren and Holly explore how Holly started her business, what it does, and how she pivoted into starting her own business after working as a brand strategist. While her business model is obvious now, discovering her niche took some trial and error. In fact, it evolved three times over the course of seven years, eventually landing on sales and messaging as her specialty. You'll hear why it's important to approach sales as an invitation, what her Magnetic Selling Framework is, why you should never focus on vanity metrics, and the importance of creating a clear niche for your business. Holly MacCue has over a decade of experience working as a marketing strategist for global brands like Unilever and P&G where she most recently led the strategy for a $200 million portfolio. Today, she runs a multi-six-figure business “one-handed,” three days a week, around a baby and a toddler. Her signature approach shows her clients how to attract their ideal customers by nailing their positioning, crafting stop-the-scroll messaging, and mastering the art of feel-good, authentic sales. Connect with Holly MacCue here: www.hollymaccue.com/media Get Holly's PDF: hollymaccue.com/highticketsales   Connect with Lauren V. Davis here: Book a call with me: bit.ly/callwithlaurendavis Borrow my brain: bit.ly/borrowlaurensbrain instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia bit.ly/rpbpodcast

    Finding Happy with Dr. Ellen Wong, Real Personal Branding Podcast

    Play Episode Listen Later Jul 12, 2023 75:18


    In this episode of the REAL PERSONAL BRANDING podcast, Lauren's guest is Dr. Ellen Wong. They explore Ellen's expertise in the pillars of happiness, her journey as an entrepreneur, and her personal struggle with anxiety and depression. Lauren and Ellen also delve into the importance of understanding true happiness and how it can create a better world. The conversation touches on authenticity, purpose, setting boundaries with social media, finding inner peace, and the value of social connection and conversation for overall well-being. Ellen shares her routines and debunks the myth surrounding countries with high rates of antidepressant use. Dr. Ellen Wong is a happiness expert, and naturopathic doctor specializing in supporting entrepreneurs and executives. She is passionate about empowering individuals to take control of their own happiness and improve their emotional resilience. Ellen developed the nine pillars of happiness, a signature framework that guides her work. Her journey as an entrepreneur began as a clinician, and through her personal experiences with anxiety and depression, she discovered the transformative power of happiness in her own life. Ellen emphasizes the importance of aligning personal values, embracing authenticity, and prioritizing meaningful activities to cultivate purpose and impact. Connect with Dr. Ellen Wong here: drellenwong.com/happinessquestions instagram.com/drellenwong linkedin.com/in/drellenwong   Connect with Lauren V. Davis here: Book a call with me: bit.ly/callwithlaurendavis Borrow my brain: bit.ly/borrowlaurensbrain instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia bit.ly/rpbpodcast

    What to Expect This Season on the Real Personal Branding Podcast

    Play Episode Listen Later Jul 12, 2023 12:43


    Welcome back to the Real Personal Branding podcast! In today's episode, Lauren explains where she's been while the podcast was on hiatus, what's changed in her life, and what you can expect going forward from this podcast. She is so excited to relaunch her podcast, continue building her business, and welcome guests to the show who can help you grow your business and brand. Lauren shares how she discovered her secret weapon and how she's using it to find balance in her life. She'll ask real questions of her guests and get answers that you won't hear anywhere else. Lying will get you nowhere, and telling the truth even when it's painful is a lesson that allowed Lauren to stay true to herself when life got hard. This ability to find the real authentic stories within is a superpower she embraces to build real, organic trust with others. We value people who tell the truth--even when it's uncomfortable. Connect with Lauren V. Davis here: Book a call with me: bit.ly/callwithlaurendavis Borrow my brain: bit.ly/borrowlaurensbrain instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia bit.ly/rpbpodcast  

    Who are you, what are you doing with Molly Grisham

    Play Episode Listen Later Jul 7, 2022 44:39


    Today on THE REAL PERSONAL BRANDING podcast, Lauren's guest is Molly Grisham. She built a personal brand business around her business of leadership. She's a dynamic keynote speaker and an experiential facilitator who helps to build and sustain teams in a wide variety of industries and THIS FALL Molly and Lauren will be hosting a retreat together for entrepreneurial women! Apply for the retreat here: https://go.mollygrisham.com/retreat-fall-2022 Molly Grisham believes that teams don't grow apart--they die apart. She knows that elite, high-performing teams in all industries get stretched and stressed by the demand to perform, and she is passionate about helping people rediscover their strengths and restore their relationships so they can rebuild individually and within teams.   Molly Grisham has nearly two decades of experience as a former NCAA college soccer coach and communications professor, she approaches her work as an educator. She meets people where they are and helps them to move to where they want to be. She holds several degrees, is a Certified Experiential Specialist with the International Society of Experiential Professionals, and she's a certified Myers-Briggs facilitator.   In this episode, you'll hear:   Molly Grisham's background as an educator and coach, how she became an entrepreneur, and what an average day looks like for her. The four questions to consider when you're evaluating how to improve your team. Why it's so important to do interpersonal work as an entrepreneur, how it can transform your business, and why doing this work in a group with others has so much value. How to overcome your fears and make positive changes to your life and business, who her and Lauren's upcoming live event is for, and how Molly and Lauren will know it was a success. What you can look forward to at the event Molly Grisham and Lauren are hosting in October in St. Louis, Missouri.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia bit.ly/rpbpodcast   Connect with Molly Grisham here: https://go.mollygrisham.com/retreat-fall-2022 mollygrisham.com

    Build a Life Around Your Inner Genius with Mike Zeller

    Play Episode Listen Later May 3, 2022 36:48


    Today on THE REAL PERSONAL BRANDING podcast, Lauren's guest is Mike Zeller. He has founded or partnered in 16+ ventures in five different industries. Collectively, his businesses have done over $100 million in revenue. Mike Zeller has mentored hundreds of entrepreneurs on six continents, covering all ages and ranges of experience. He's also mentored some of Hollywood's top voiceover actors, NFL athletes, and other peak-performing executives. He is the author of two books, The Genius Within: Your Natural Pathway to Impact Fulfillment, & Wealth and Twice Born.   In this episode, you'll hear:   What led Mike Zeller down his current path as a mentor to top executives, actors, athletes, and more. Some of the biggest mistakes people make that keep them from playing in their zone of genius and how he discovered his particular zone of genius. Why he wrote his new book The Genius Within and what you can learn from what he wrote. Mike Zeller's practical first steps to find your own genius zone and how to break away from the things that aren't bringing positivity to your life. How you can identify and maximize your most productive--and profitable--times of the day. The myth about hustle that Mike Zeller wants to debunk when it comes to entrepreneurship.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia bit.ly/rpbpodcast   Connect with Mike Zeller here: mikezeller.com

    Reclaim Organization in your Business with Chelsea Brinkley

    Play Episode Listen Later Apr 25, 2022 32:57


    Today on THE REAL PERSONAL BRANDING podcast, Lauren's guest is Chelsea Brinkley. She is all about the work-from-anywhere life. She's always traveling, and her routine and commitment to systems are what make this possible.   Chelsea Brinkley believes you can do great work from anywhere and that your life does not have to revolve around an office building. This idea has made her a coach to remote workers and a hired gun for entrepreneurs who want to get the systems and processes in their business on track. These days, you'll find her traveling with her family, looking for the next mountain to hike, and occasionally sipping an Old Fashioned on the deck of her Colorado cabin all while serving clients and blogging about this life she gets to live after breaking free from the corporate world.    In this episode, you'll hear:   Chelsea Brinkley's background, what her business does, and why she took the leap to leave corporate life behind and jump into the life of a remote-working entrepreneur. The mindset blocks she frequently sees in her business and how you can begin to shift the way you think to overcome them. Why it is never too late to create systems and processes to get your business organized and running more smoothly and Chelsea Brinkley's tips for getting started. How a standard operating procedure (SOP) can transform the way your business operates. One of the first things Chelsea Brinkley asks a client to help them begin organizing their business. Her advice for delegating tasks within your business to free up your time to focus on what only you can do. The one myth about getting organized that she wants to debunk.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia bit.ly/rpbpodcast   Connect with Chelsea Brinkley here: chelseabrinkley.com

    Get Out of Survival State Into Your Executive State for a Fulfilled Life and Business with Dr. Eugene Choi

    Play Episode Listen Later Apr 4, 2022 47:55


    Today on THE REAL PERSONAL BRANDING podcast, Lauren welcomes Dr. Eugene Choi to the podcast. He is a neuroscience-based, transformational mindset coach. This podcast was recorded several months ago, and Lauren used what she learned from him during this recording to navigate several personal life changes. She met Dr. Choi through their mutual friend Mike Kim, and she's had the pleasure of seeing him speak live twice. CW: Domestic violence   Dr. Eugene Choi is a certified transformational mindset coach who helps talented, hard-driven leaders operate at their highest level of clarity, energy, and focus. With a background in clinical pharmacy, neuroscience, and business coaching, his unique science-backed process along with the use of groundbreaking technology helps entrepreneurs figure out how to dramatically improve performance, innovate dynamic solutions, and achieve their goals.   In this episode, you'll hear:   Dr. Eugene Choi's winding path to entrepreneurship and how his interest in neuroscience, marketing knowledge, and love of storytelling led him there. The mindset blocks he often runs into and what you can do to combat those themes in your own life. What it means to be in a survival state and how you can recognize if you're operating in that state. The executive state of mind and the benefits of consciously working out of that state instead of the survival state and how to identify how to bring yourself into that state. Some steps you can take to begin identifying the things that don't make you feel good. Dr. Eugene Choi's tips for beginning to rewire your brain and break out of your unwanted state. The myth about accessing the higher version of yourself that he wants to debunk.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia bit.ly/rpbpodcast   Connect with Dr. Eugene Choi here: https://destinyhacks.co/

    Setting Goals, Reflecting for a Successful Year with Katrina Kibben

    Play Episode Listen Later Jan 10, 2022 44:32


    Today on THE REAL PERSONAL BRANDING podcast, Lauren welcomes guest Katrina Kibben. Over the New Year holiday, Lauren met up with them, and they reminded her of a reflection exercise that they do every month and that the New Year is a great time to start this exercise.    Katrina Kibben is a highly sought-after keynote speaker, a nonbinary LGBTQ+ advocate, and a writing expert. They founded Three Ears Media, and they're a featured expert in publications like the New York Times, Chicago Tribune, and Forbes and have been named a top HR and recruiting expert in numerous best-of lists. Katrina Kibben is a nonbinary writer who founded Three Ears Media to teach recruiters how to develop inclusive, unbiased job postings and candidate experience content. No one cares about the humanity apparent in a job posting as much as they do, and their compassion is contagious and gets results.   In this episode, you'll hear:   How Katrina Kibben shifted their career from a CMO in the corporate world to launching Three Ears Media and becoming CEO of their own company and what they wish they had known when they were first starting their business. How they found their niche and why recruiters need to master the ask. How you can apply Katrina Kibben's goal-setting exercise in your business. The six questions to ask yourself during your monthly reflection exercise. The bonus question Lauren asks herself and how to identify your bonus question. Why it's important to complete this exercise with a letter to yourself. What Katrina Kibben is researching and exploring right now. The myth they want to debunk about their industry and the advice they would give to someone who is dreaming of entrepreneurship.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia bit.ly/rpbpodcast   Connect with Katrina Kibben here: instagram.com/katrinakibbenlinkedin.com/in/katrinakibben threeearsmedia.com

    Three Birthday Reflections, My Sister Sarah Vanags Interviews Me

    Play Episode Listen Later Oct 9, 2021 47:47


    My sister Sarah, ever since we were little, has encouraged me in her own way to celebrate myself on my birthday. A few years ago she started asking everyone 3 questions on their birthday and this year I asked if she would ask them to me on my podcast. We recorded this less than 24 hours before my birthday so it counts. Thanks to my editor Fynn Gentle (https://fynngentle.com/) for turning this around quickly to have out on time for my birthday today.  In this episode you will hear a much more personal, less business episode about my life, my thoughts, Sarah and I and our childhood. Thanks for starting the next 365 days around the sun with me.    - LVD  

    Get Your Writing Published Online, and Avoid PR Mistakes with Sara Uzer

    Play Episode Listen Later Oct 6, 2021 34:25


    Today on THE REAL PERSONAL BRANDING podcast, Lauren's guest is Sara Uzer. Sara Uzer is a copywriter, an editor, and she specializes in creating engaging content for brands and companies across a wide range of industries, including the fashion, beauty, healthcare, and real estate spaces. She's also a published writer with works in Huffington Post, Thrive Global, Thought Catalog, and Elite Daily.   In this episode, Sara Uzer will share what it takes to actually get published, how to build your personal brand while transitioning from corporate life to entrepreneurial life, and how to avoid some really simple but treacherous PR mistakes when pitching your stories to publications.   In this episode, you'll hear:   Sara Uzer's background and how began her career as a writer and ultimately started her own writing business. What she wished she had known as she transitioned from corporate life to life as an entrepreneur. How she leans into current trends on social media to build her brand but adds a personal touch to make them her own. The reason it's important to create content consistently while building a personal brand on social media but also leveraging Stories for additional content and connection. The first steps Sara Uzer recommends you take to generate ideas and create content for yourself in an intentional way. Her basic tips for you to create a great pitch when you want to be published with a news source or blog. The biggest challenge she's seen as she's building her personal brand in the PR and writing space. How you can use time blocking to improve your productivity. Sara Uzer's favorite tools and how you can apply them to your own business. Why she wants to debunk the myth that writers only write.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia bit.ly/rpbpodcast   Connect with Sara Uzer here: instagram.com/sarauzer twitter.com/sara_uzer

    Build Confidence On-Camera and Leverage Your Video with Keri Murphy

    Play Episode Listen Later Sep 29, 2021 43:08


    Today on THE REAL PERSONAL BRANDING podcast, Keri Murphy is Lauren's guest this week. She is a TV veteran who brings her hard-won entrepreneurial knowledge and on-camera expertise to her clients through public speaking, coaching programs, and her company Inspired Living. Her goal is to help entrepreneurs stay inspired and stay enlightened on what it takes to build a seven-figure brand.   This short and powerful interview with Keri Murphy will teach you how to leverage traditional media coverage in the most efficient way. You'll also learn about a couple of mistakes she wants you to avoid on video and how you can begin to craft your video strategy.   In this episode, you'll hear:   How Keri Murphy landed in her line of work and how she helps entrepreneurs step into their visions. Why video is all about authentic emotional connection and the biggest mistakes to avoid when appearing on video. The steps you can take to begin to become more comfortable with speaking on camera and being genuine for your audience. Keri Murphy's tips for entrepreneurs who want to leverage media and grow their brands. What you can do to make your topic relevant to current events. How you can transition your wealth of knowledge about your business to an on-camera strategy and why consistency matters. Why you must engage with your audience after creating your carefully curated content. The biggest myth about video that she wants to debunk.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia bit.ly/rpbpodcast   Connect with Keri Murphy here: inspiredliving.tv instagram.com/inspiredlivingtv instagram.com/keri.murphy facebook.com/thekerimurphy

    How to Turn One-Hour into a Month of Content with Brandon Birkmeyer

    Play Episode Listen Later Sep 22, 2021 50:42


    Today on THE REAL PERSONAL BRANDING podcast, Brandon Birkmeyer is Lauren's guest. His own podcast is Brands on Brands, and he's also an expert at repurposing content. Today, you'll hear how to break down an hour's worth of content and make it fill up an entire month.   Brandon Birkmeyer is a personal branding coach who helps industry experts become content creators. He's a seasoned marketing strategist and up-and-coming writer, author, speaker, podcaster, and business coach. For more than 17 years, he advised and directed brand strategy for top Fortune 100 companies, including Apple, Coca-Cola, Walmart, and Wells Fargo. In 2018, he launched Brands on Brands, a marketing consulting firm based in Los Angeles. He also produces and hosts a top-100 marketing podcast called Brands on Brands.   In this episode, you'll hear:   Why Brandon Birkmeyer believed so strongly that Lauren needed to start a podcast and the three items he identified that made the impact she could have obvious. How he became her very first interview and why it will never be published. What began his entrepreneurial life and why he left his corporate career behind. How you can begin to transform a single hour of content into an entire month of content distribution. What you can do to find your topic and the platform you're best suited for. Brandon Birkmeyer's process for choosing a content topic and how he coaches his clients to position themselves. Why having pillar content helps shape your overall content strategy. The steps he takes to begin breaking down his content for separate purposes. What repurposing content means and why you should be doing it. The myth Brandon Birkmeyer wants to debunk about creating and distributing content.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia bit.ly/rpbpodcast   Connect with Brandon Birkmeyer here: brandsonbrands.com Convert 1 Hour into 1 Month of Content

    How Holly MacCue Banked $47k in 6 weeks Without a Single Promo

    Play Episode Listen Later Sep 15, 2021 50:42


    Today on THE REAL PERSONAL BRANDING podcast, Holly MacCue is a sales and messaging coach and a certified master persuader. With more than a decade of experience working as a marketing strategist for global brands like Unilever and P&G, she used that knowledge and built her own six-figure business while working on it part-time. She helps entrepreneurs monetize their magic by doubling their prices, selling five-figure packages, and creating an offer that serves the world with their unique gifts.   In this episode, Holly MacCue shares the right way to sell with social media, how she banked $47,000 in six weeks without promo emails or social media posts, and how to get clear about your messaging.   In this episode, you'll hear:   How a quarter-life crisis led Holly MacCue to pivot from her career as a corporate branding strategist to becoming an entrepreneur. Why trusting yourself is so important and how leaning into your particular area of brilliance can lead to success. Her advice for standing out for the right reasons when you're trying to be true to who you are while making sales. How to avoid forced authenticity when selling via direct messages. A tactical first step you can take to own your own brilliance. The steps Holly MacCue took to bank $47,000 in six weeks and how you can apply those steps to your own business. The fundamentals entrepreneurs should know in order to tell potential clients about your business. The top things you should consider when you're deciding on your business niche. How she continues to grow and learn in her business and why it's important to continue your education. Why you don't need to have a huge audience to build a successful business. The myth Holly MacCue wants to debunk about the sales and messaging and positioning industry.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia bit.ly/rpbpodcast   Connect with Holly MacCue here: hollymaccue.com/lauren instagram.com/hollymaccue

    Gay Hendricks: Find Your Zone of Genius

    Play Episode Listen Later Sep 8, 2021 55:08


    Today on THE REAL PERSONAL BRANDING podcast, Lauren welcomes Gay Hendricks to the show. He is the author of The Big Leap, one of her all-time favorite books. The book helped Lauren to define what brings her joy and allows her to impact the world.   Gay Hendricks has been a leader in the field of relationship transformation and body-mind transformation for 45 years. After earning his Ph.D. from Stanford in 1974, Gay served as The professor of counseling psychology at the University of Colorado for 21 years. He has written more than 40 books, including bestsellers such as Five Wishes, The Big Leap, Conscious Loving, and Conscious Loving Ever After. He has also appeared on more than 500 radio and television shows. His new book is The Genius Zone.   In this episode, you'll hear:   The four zones of work in The Big Leap and how those zones relate to Gay Hendricks' latest book, The Genius Zone. Why you need to find your genius zone and how you can begin the process of living in that zone all the time. What the four zones are, how staying in your zone of genius can help change the world, and how to find your zone of genius. The first step you can take toward recognizing that you're capping your joy and what you can do to begin moving toward your zone of genius. Gay Hendricks' advice for revealing your zone of genius. What an “enlightened yes” and “enlightened no” means. How you can identify your zone of genius with some simple questions. The non-negotiable habits and routines Gay Hendricks has instilled in his own life to ensure he continues to live in his zone of genius. What Gay Hendricks' zone of genius is and how he discovered it. The common myth he hears about challenges, obstacles, and reaching the next level that he wants to debunk.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia bit.ly/rpbpodcast   Connect with Gay Hendricks here: hendricks.com geniuszonebook.com The Big Leap Five Wishes

    Jody Maberry: Should you have a podcast?

    Play Episode Listen Later Sep 1, 2021 48:47


    Today on THE REAL PERSONAL BRANDING podcast, Jody Maberry is Lauren's guest. They have a discussion about whether or not you should start a podcast, what it would be about, and Lauren shares some vulnerable insights into how she felt before starting her podcast. They also discuss some tactical ideas to get your creativity flowing.   Jody Maberry has hosted and produced more than 1,300 podcast episodes with nearly 3 million downloads. He's worked with executives from Disney, the FBI, and more. He has a unique brand of believing in people to the point of no return.   In this episode, you'll hear:   How Jody Maberry and Lauren initially connected. Why podcasting became his specialty and how he got started. Who the perfect candidate is for starting a podcast and why it isn't the right platform for everyone. The tactical steps you can take to begin brainstorming and conceptualizing your own podcast. How you can bring more listeners to your podcast by using Jody Maberry's strategic methods. Where his passion for entrepreneurs and helping them produce podcasts comes from. His non-negotiable habits and routines that helped set him up for success as a business owner. How producing a podcast can be a huge confidence boost and why it takes people by surprise. Jody Maberry's biggest curiosity in podcasting right now and why it piqued his interest. The two common myths about podcasting that he wants to debunk.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia bit.ly/rpbpodcast   Connect with Jody Maberry here: Jodymaberry.com instagram.com/sugarjmaberry twitter.com/jodymaberry

    Sharran Srivatsaa: Transformations Don't Happen in Isolation

    Play Episode Listen Later Aug 25, 2021 50:04


    Today on THE REAL PERSONAL BRANDING podcast, Lauren welcomes guest Sharran Srivatsaa. Sharran Srivatsaa initially met Lauren through their mutual friend, Travis Chappell, and they've remained connected over the years after Lauren presented to his real estate mastermind. They're different industries, but through their calls and chats, Lauren has appreciated Sharran Srivatsaa's caring personality. This episode is all about building a business, setting goals, and overcoming barriers as an entrepreneur or just going through life in general. Sharran Srivatsaa's story is about starting with what you have and making a giant impact with it.   Sharran Srivatsaa is the CEO of Srilo Capital, a sought-after keynote speaker, and a respected thought-leadership resource for publications like the Wall Street Journal, Success Magazine, Huffington Post, and Forbes. He's also the host of the top-rated podcast BUSINESS SCHOOL and is the creator of The 5am Club for entrepreneurs. He lives with his family in Orange County, California.   In this episode, you'll hear:   Sharran Srivatsaa's background and how he became an entrepreneur and builder of billion-dollar businesses. How he learned to speak English and the key themes he's noticed in people who are leading purpose-driven, successful lives. Why you should be modeling the support systems of successful entrepreneurs instead of the entrepreneurs themselves. What you can do to find a measurable goal and accountability to continue building your business. Sharran Srivatsaa's trident of strategic steps you can take to build your personal brand to a recognizable level. The one entrepreneurial myth that he wants to debunk. The book he recommends you read to visualize your ideal life.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia bit.ly/rpbpodcast   Connect with Sharran Srivatsaa here: 4weekmba.com instagram.com/sharransrivatsaa/

    Joseph Bojang: Get Unstuck and Experience a Marketing Breakthrough

    Play Episode Listen Later Aug 18, 2021 44:52


    Today's guest on the podcast is Joseph Bojang. Joseph Bojang has built a business in paid digital marketing and SEO, and he always digs a little deeper into everything he's doing to ask himself, “Why does this work the way it works?”   Joseph Bojang helps companies generate leads on demand, and he's worked with everyone from multibillion-dollar corporations to mom-and-pop shops. He's figured out some of the key ways to think differently about marketing so that you can get results and successfully repeat the process. He shares with us how you can have your next marketing breakthrough, why he believes people don't get the marketing results they want, and how to get unstuck in your marketing.   In this episode, you'll hear:   How Joseph Bojang became a digital marketing entrepreneur after working in nonprofits for several years. What it takes to become unstuck and the steps you can take today to have a breakthrough. Why you need to have a mindset open to critique, find solutions, and innovate. How alignment in your personal brand prevents you from being canceled. The reason your marketing isn't getting results. The steps you can take to find your message and convert your target market. Joseph Bojang's surprise at the community on YouTube and Instagram, their interaction with his brand, and how authenticity has helped engagement. How researching entrepreneurship is impacting his mindset about business ownership. Why achieving efficiency and organization has helped Lauren within her business before she attempts to scale it further. The reason he wants to debunk the myth of “lambros” and “boss babes” because it leads to a lack of boundaries between business life and personal life.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia Connect with Joseph Bojang instagram.com/josephbojang/ youtube.com/josephbojang

    Part 3 with Connie Pak: What the iOS Update Means for Your Business on Facebook

    Play Episode Listen Later Aug 11, 2021 36:08


    On this episode of The Real Personal Branding podcast, Lauren welcomes guest Connie Pak to the show. Connie Pak is the owner of Tuckdin Marketing, a digital marketing and consulting agency. She's been an entrepreneur and business owner for over 10 years and understands the pains and frustrations that individuals and companies face when working to create an effective and successful online presence. She has built an agency that focuses on creating efficient and automated marketing systems that deliver bottom-line results.   Connie Pak's passion is helping clients scale and grow their businesses to levels they never thought possible and bringing their visions to life with focused marketing strategies, customized for their needs. She calls California home and loves finding new, delicious, hole-in-the-wall places to eat and spends every free minute going on adventures with her husband and two sons.   In this episode, you'll hear:   How Connie Pak became an entrepreneur and why she was drawn to the digital marketing industry. The types of clients she serves and how she discovered who her ideal clients are. Her perspective on the Facebook ads changes, why she believes Apple made this change, and what it means for marketing. What entrepreneurs can do right now to create a new marketing strategy in the face of Apple's privacy changes. Why branding and consistency are so crucial to your digital marketing strategy. How Connie Pak stays on top of the ever-changing landscape of marketing. Her advice for building your first Facebook ads marketing strategy. The most common myth around Facebook ads she wants to bust.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia bit.ly/rpbpodcast   Connect with Connie Pak here: instagram.com/conniejpak facebook.com/conniejpak youtube.com/channel/UCuZ948Pbc5MDIWWt2iAJHrg

    Part 2 with Carrie Gottschalk: Simplifying 2021 Updates for Facebook Advertisers

    Play Episode Listen Later Aug 11, 2021 24:23


    On this episode of The Real Personal Branding podcast, Lauren welcomes Carrie Gottschalk to the show. She is a highly recognized influencer with the social media industry and has been at the forefront of the social media revolution for 13 years, paid social media marketing for five years, and has managed over $15 million in ad spend. Her clients include companies like Shari's Berries, Wyndham Hotels, and TEDxMileHigh.   Carrie Gottschalk has a business in the U.K. as well as in the U.S. She is highly experienced in e-commerce, direct response, and performance marketing. In this episode, she'll help us understand the big picture of what happened between Apple and Facebook, what this means for both the end-user and the advertiser, and what you can do right now to formulate a new strategy for your business if you're using Facebook ads.   In this episode, you'll hear:   How Carrie Gottschalk became an entrepreneur and how her business has grown and changed over the past year. What her business does, who her clients are, and what her goals are for their businesses. The reason Apple updated iOS with new privacy features, how it affected digital advertising, and what it meant for marketing practically speaking. Why Carrie Gottshalk believes this advertising change happened, why it was going to happen anyway, and the reason it is a positive change for users. Her tips for what you should be doing right now to create an effective digital marketing strategy. Her thoughts on this new era of privacy and why it creates a better experience for the consumer. What she does to stay on top of current data and the future of her industry and how you can apply it to your business. One common myth about the Facebook ad change that Carrie Gottschalk would like to debunk.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia bit.ly/rpbpodcast   Connect with Carrie Gottschalk here: instagram.com/carriegottschalk  

    Part 1 with Emily Hirsh: Facebook Ads Don't Have to Make You Cringe

    Play Episode Listen Later Aug 11, 2021 31:18


    Today on The Real Personal Branding Podcast, Lauren welcomes guest Emily Hirsh. She's a leading digital marketing strategist, a young entrepreneur, and founder of Hirsh Marketing--one of the fastest-growing digital marketing agencies responsible for over $105 million in client revenue generated. Emily and her team of experts work with top-level influencers, game-changing entrepreneurs, and they grow their businesses and generate massive revenue using her revolutionary Hirsh process, which she breaks down for Lauren in this interview.   In this episode, you'll hear:   Emily Hirsh's journey to entrepreneurship and her successful business, Hirsh Marketing, and how it was built from personal experience. The psychology behind Facebook ads and why marketing is all about creating an experience for your customers. What a marketing funnel is, what it means, and how you can use it to help grow your business. Why she is intentionally building her personal brand, why it's important to her business, and why you need to build your own personal brand. Emily Hirsh outlines the steps you need to take to become an authority in a particular space. The myth of the “overnight success” and the reason it doesn't exist. Emily Hirsh's process for identifying your potential customers and how you can use her process for reaching those customers. The people who have been most important to her as she's built her business and how they've supported her in unique ways. How she stays on top of current data and the future of her industry and how you can apply it to your industry. Emily Hirsh's biggest surprise in the last six months and how it affected her business.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia bit.ly/rpbpodcast   Connect with Emily Hirsh here: hirshmarketing.com

    John Lee Dumas: Entrepreneurs Should Make and Keep Their Money

    Play Episode Listen Later Jul 30, 2021 28:55


    Today on The Real Personal Branding Podcast, John Lee Dumas, host of the award-winning podcast Entrepreneurs on Fire, is Lauren's guest. His podcast has more than 2,500 episodes, 1 million+ listeners a month, and he brings in a seven-figure annual revenue. In each podcast episode, he talks about exactly how they do this month-by-month, while building a personal brand. John Lee Dumas recently released a new book called The Common Path to Uncommon Success.   Lauren talks to John Lee Dumas about how he launched his book, why he thinks other entrepreneurs have been lying to you, and he shares a few impactful stories from the book.   In this episode, you'll hear:   Why John Lee Dumas is on fire about health and wellness right now. The fork in the road that caused him to realize that other entrepreneurs were being lied to by experts in their fields why he chose to pivot away from that. The 17 core foundational principles that successful entrepreneurs share, why they work so well as a roadmap to success, and the one principle that matters the most. John Lee Dumas's advice for overcoming self-limiting beliefs and how you can reframe your mindset about making money with your business. The three steps he took to attain testimonials for his book launch and how he wove his personal brand into it. The one common myth about being an entrepreneur that he'd like to debunk. The one piece of advice John Lee Dumas would give you to create uncommon success.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia bit.ly/rpbpodcast Kate Erickson podcast episode   Connect with John Lee Dumas here: eofire.com instagram.com/johnleedumas

    Brian Fanzo: Translating Tomorrow's Trends, Leaning into Psychology & Empathy

    Play Episode Listen Later Jul 23, 2021 52:04


    In this episode, Lauren welcomes Brian Fanzo to the show. He built an incredible personal brand on the platform of digital futurism, but he started out in the corporate world. Brian Fanzo talks to Lauren about how he takes future concepts and adapts to them early. They also talk about how to transition from a corporate lifestyle to being a full-time, successful, sought-after speaker, entrepreneur, and personal brand, and lastly, how to embrace who you are called to be and make it a part of your personal brand.   Brian Fanzo is a dynamic at translating the trends of tomorrow to inspire change today. His customized and personalized programs showcase real-world stories and examples of forward-thinking people and businesses. He teaches companies of all sizes how to leverage technology in real-time in order to engage their customers at the right time, and he has a true gift for bringing people together online and offline. Brian Fanzo has worked in 76 countries, and he has been highlighting his passion for change, collaboration, and technology for so many years.   In this episode, you'll hear:   Brian Fanzo's background story and how he became a digital futurist. The thing that helped him the most while he was building his personal brand and how to create your own unique personal brand while still working a day job. Why self-awareness is a tool you can use to help you analyze future trends and use it in your business and personal brand. How he fought social media burnout and learned to show up as himself on social media. Brian Fanzo's suggestions for what to do when you feel stuck. Why he doesn't settle for failure and how he learns from his mistakes. His prediction for Clubhouse and how he's using it to continue building his personal brand. Why the things we do online will never fully replace the things we do in the real world.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia Connect with Brian Fanzo https://www.isocialfanz.com/

    Equation: How Often Should I Post On Social Media

    Play Episode Listen Later Jul 16, 2021 10:56


    In this solo episode of THE REAL PERSONAL BRANDING PODCAST, Lauren explains how often you should be posting to social media and why all of the tips surrounding how often to post to social media may not be right for you or your business. Instead, consistency is key. Lauren gives us three steps for getting started and the LDC goal equation you need for social media.   In this episode, you'll hear:   Why we desire fast results but they may not yield the greatest reward for your brand or business. How to find your business goal for social media and optimize it. Why posting consistently is the secret sauce--not the number of posts. Lauren's advice for choosing a habit to measure and why quality matters over quantity. Decide on a period of time you will measure your goal for and how you want to assess it. How the big picture for your social media affects how you grow your business and sharing your gifts with the world. Why your goals need to be attainable and reasonable. The LDC goal equation for measuring social media results.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia bit.ly/rpbpodcast bit.ly/morefromldc

    Kim Doyal: Stop Overthinking Content

    Play Episode Listen Later Jul 9, 2021 42:39


    Today's guest is Kim Doyal. Kim Doyal is a content-planning expert, and she really cares about getting to the heart of the realness of an entrepreneur and bringing it forward. She's an entrepreneur, a coach, speaker, and podcaster. She's also the co-founder of the Content Creators Planner, and she's built her lifestyle personal brand business through content marketing, podcasting, email marketing, and a commitment to just showing up.   Kim Doyal has a unique story and was widowed in 2003. She had two small children, and after finding herself in a new place as a single mom, she began diving into her business and started building a business that supported the quality of life that she wanted for herself and for her family.   In this episode, you'll hear:   What led Kim Doyal to start her business in 2008 after being widowed in 2003. How she created a thriving business while the economy was tanking and why she was determined to make it work. The first steps every entrepreneur needs to start creating content and why showing up as yourself is key. How you can stop overthinking content and realize that everything can be content for your business. Why Kim Doyal says just showing up is a secret to success and your story is a part of that. What an engaged audience can do to propel your business forward. Her recommendations for staying on top of what's going on in your industry. Why people subscribe to her newsletter and what you can expect from it each week. The advice she would give her younger self-knowing what she knows now.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia Connect with Kim Doyal https://contentcreatorsplanner.com/ https://kimdoyal.com/category/newsletter/

    Sean Osborn: From Homeless and Washing Dishes to Multi-Million Dollar Tech Company

    Play Episode Listen Later Jul 2, 2021 28:29


    In the latest episode of The Real Personal Branding podcast, Sean Osborn joins Lauren for a candid chat about how Sean has built a personal brand on the platform of thinking big.   If you're feeling stuck, this is the episode for you. Sean is a mindset strategist and coach who specializes in taking people to the next level.   He spent more than 30 years developing his Thinking Big model and truly understands what the power of shifting your thoughts can do.   In this episode, you'll hear:   How Sean overcame his rough start and changed his outlook to move forward in life. What you can do to change your programming and change your beliefs to stop feeling stuck. Why knowledge builds belief. How continuous learning contributes to success. Self-awareness leads to knowledge about yourself. What motivates Sean to get up in the morning and how he overcomes imposter syndrome. Sean's tips for what to tell yourself when you're struggling and you need to move past it. What autosuggestion is and how you can use it to retrain your thought process. How your thoughts about money may be affecting your ability to have more of it. The top three skills needed to be a successful entrepreneur. Sean's challenge to Lauren's listeners.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative https://www.facebook.com/groups/understandsocialmedia Connect with Sean Osborn https://thinkingbig.info/the-podcast/ https://www.instagram.com/thinkingbigcoaching/

    Breonna Queen: Leverage Online Video and Build Your On-Camera Confidence

    Play Episode Listen Later Jun 25, 2021 34:19


    Today's guest is Breonna Queen. She is a go-to when Lauren wants to learn more about video. She teaches video but has also built her entire personal brand on the platform. In this episode, you'll learn how to get comfortable showing up on video, what to do to grow your YouTube viewers on the granular level, and how Breonna repurposes one video into several pieces of content and creates all of her content for months within a two-hour video shoot.   In this episode, you'll hear:   How Breonna Queen transitioned from social media management to video production. Why you need to create content that allows your audience to see you as a problem solver. The top three reasons people avoid being on video and how to overcome your fear of it. Popular does not equal profitable and what you can do to increase visibility, create sales, and break through the noise. How you can intentionally repurpose content and video on different platforms and some of the tricks Breonna Queen uses to work smarter instead of harder. The one thing you can do to organically grow your audience and serve them well. Why you need to be consistent and strategic with all of your content. Breonna Queen's best practices for creating video content that works. How you can battle a negative mindset and why you should be intentional about who you follow. Her biggest business surprise in the past year. The video myths she most wants to be debunked.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia Connect with Breonna Queen youtube.com/breonnaqueen instagram.com/breonnaqueen/ breonnaqueen.com/subscribe-to-podcast/ breonnaqueen.com

    Devin Marks: Craft Your Viral TED Talk with the TED Talk Whisperer

    Play Episode Listen Later Jun 18, 2021 34:45


    Devin Marks is the leading TED-style speaking coach in the U.S. He's called the TED Talk whisperer by clients and media outlets, and he has trained hundreds, including Harvard's Dr. Robert Waldinger for his breakaway TED Talk “What makes a good life?” That TED Talk now has 35 million+ views. The spread worthy ideas of Devin Marks' clients are catalytic with hundreds of millions of worldwide views.   In this episode, Devin Marks and Lauren break down how to craft your statement and how to get started if you really dream of creating a viral and epic TED Talk.   In this episode, you'll hear:   Devin Marks' story and how he became the TED Talk whisperer. The first step you need to take as a speaker to get on more stages. How to make a speaking idea TED-worthy. Why imposter syndrome is a common theme among speakers and how to overcome it. Who experiences stage fright and how to manage it. The steps you can take right now to get closer to giving your own TED Talk. How COVID-19 changed the direction of Devin Marks' business. How you can apply the TED-style three factors to your business or career today. What surprised him in the last three to six months and what he learned from it. The free resource from Devin Marks you can download and apply to your communication methods.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia Connect with Devin Marks http://connecttocompelnow.com  

    Kelly Baader: The Fastest Way to Master Your Focus, Multiply Your Results, and Gain an Unfair Advantage

    Play Episode Listen Later Jun 11, 2021 27:04


    Kelly Baader was born in Taiwan and has relocated seven times in the last 17 years. Today, she resides in Switzerland and tells Lauren in this interview that she has a “messed-up” accent, but Kelly Baader's accent is a big part of her story. Her unwillingness to concede to the limits and barriers put in front of her is motivating. She comes from a humble background and had to overcome insurmountable odds to achieve the success that she enjoys today.   Kelly Baader is a renowned digital sales and marketing strategist. She's a mentor to emerging online entrepreneurs, author of an Amazon bestseller, founder of The Power of One Framework, and host of the “Christian CEO Podcast.” Previously, she was a senior executive of luxury global hotel groups and membership clubs and led thriving sales and marketing functions, becoming one of the top income earners before diving headfirst into entrepreneurship. Kelly Baader is now the CEO of her own company and on a mission to empower coaches and purpose-driven entrepreneurs to design profitable businesses that make impactful changes in the world.   In this episode, you'll hear:   How Lauren met Kelly Baader and what they have in common. Her origin story and how she overcame the odds stacked against her to become the success she is today, and how you can overcome odds too. What Kelly Baader did to adapt her personal brand in 2020 to help entrepreneurs and high-achievers move through it. How you can use Kelly Baader's The Power of One Framework and why it is the fastest way to master your focus, multiply your results, and gain an unfair advantage over your competitors. The biggest unexpected challenge she experienced over the last year and what she learned from it. The one common myth about being a personal brand entrepreneur that Kelly Baader wants to debunk.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia Connect with Kelly Baader https://kellybaader.com https://www.instagram.com/kellybaader https://www.powerofoneframework.com

    Brooke Sellas: Think Conversations, Not Campaigns

    Play Episode Listen Later Jun 4, 2021 33:41


    Today on The Real Personal Branding Podcast, Lauren welcomes guest Brooke Sellas. Brooke Sellas is the founder and CEO of B Squared Media, an award-winning, done-for-you social media management, advertising, and customer care agency. She's also the co-host of the top-rated The Marketing Companion podcast with marketing legend Mark Schaefer. Her marketing mantra is, “Think conversation, not campaign,” which is all about social communication.   Brooke Sellas's passion is social-first customer care, and in this episode, she shares with Lauren's listeners what this means. They discuss what social listening means, how to proactively solve the needs of your audience instead of reacting, and how psychology plays a huge role in the decisions people make about supporting your brand.   In this episode, you'll hear:   What Brooke Sellas' company does and how she landed in her industry. Why you should be using social listening in your business and how it can help you gather social intelligence and join those conversations before a purchase occurs. Some simple ways you can begin using social listening in your business and what to do with that information. The biggest challenge small businesses are facing on social media and how Brooke Sellas is addressing it. How you can use the psychology of the online space to connect with your customers and where to draw the line. Why you should document everything and put processes in place for your business operation if you want to scale it. Her best practices for documenting your processes and how to apply them to your business. Why Brooke Sellas is excited about customer care and why it's needed now more than ever.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia bit.ly/rpbpodcast   Connect with Brooke Sellas bsquared.media/ twitter.com/BrookeSellas instagram.com/brookesellas bsquared.media/customer-care-quiz

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